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Ford Says Maverick Has Been Sold Out for 4 Years — and a New Truck Segment Is Coming

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Ford Says Maverick Has Been Sold Out for 4 Years — and a New Truck Segment Is Coming

Transcript

26 segments

0:00

I got to tell you, I think we're on the

0:02

eve of a like a a new silhouette. You

0:05

know, utilities kind of came on the

0:06

market 20 years ago, now they're the

0:08

biggest segment. You know, pickup trucks

0:10

have always been part of America, but

0:11

they're expensive. An F-150 or even a

0:15

Ranger, they're real expensive. We lead

0:16

the market, but boy have we found

0:18

success with Maverick. Maverick has been

0:21

sold out for literally 4 years since we

0:23

launched it. Now Slate, especially Ford,

0:27

is going to be expanding the small

0:30

affordable truck segment with electric

0:32

trucks. And these are really affordable

0:35

in terms of running costs compared to

0:36

even a Maverick and hybrid. So I think

0:38

what we're going to see is a

0:39

rejuvenation, almost the invention of a

0:42

new segment, kind of what we saw in the

0:44

70s with the mini truck era. When

0:47

customers will buy hybrid, they'll buy

0:49

electric, Ford will definitely be the

0:50

leader in both. I think it's going to be

0:53

great for the US consumer because

0:55

they're looking for affordability.

Interactive Summary

The video discusses the evolution of vehicle silhouettes in the American market, highlighting Ford's success with the Maverick and their future strategy to expand into affordable electric trucks to meet consumer demand for cost-effective vehicles.

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