Aston Martin Aramco F1 Owner Lawrence Stroll Talks Upcoming Season | Bloomberg Talks
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We're very confident. We started a
little bit behind our competitors.
Adrian only joined us in March. We
didn't get our first wind tunnel car
into the wind tunnel until uh April. So
slightly behind our competitors. I
believe we're in their tunnels in
January. Um we have a lot of new a lot
of new partner with Honda, a new power
unit. We have a new gearbox we're making
for the first time. We uh we we have new
sustainable fuels with our fantastic
partner Ramco and Valvalene for our
lubes in our engine and our gearbox. So
there's a lot of new uh first time in 75
year Formula 1 history that they're
change the chassis and the power unit
simultaneously. So it'll be very
exciting no doubt and uh be a lot to
learn in the coming first coming races.
What would be um what would be a win for
you or what would be success for you in
terms of placement this season? What do
you what do you expect to get?
>> Um I we don't really go in with
expectations. We're going to try our
best, do the best we can. I'm quite
confident with the team we've put
together and the partners I've just
mentioned that we'll do a great job. You
know, this set of rules is here with us
for five years. So, it's not about the
first race or two. It's it's it's about
the next five years. Um, again extremely
confident we have the right people, we
have the right tools, we have the right
processes, we have the right partners.
So I'm very confident for extremely
confident for our future. We have seen
reporting that Mercedes and Red Bull
have found some kind of edge with v
variable engine compression. It's all
very technical. Um, some have accused
them of cheating like animals, I think
was a was a quote I heard. Others have
defended them. Christian her came at
their defense. What do you think about
um people looking for an edge in the
rules ahead of the ahead of the season?
>> Listen, you're always looking for an
edge in the rules and you're always
looking to find loopholes. That's part
of Formula 1. Um I'm not a technical
power unit guru to really give an
opinion on exactly what they've done,
but I will leave it to those who are in
the know. Obviously, there's a lot of
talk going on between the various power
unit teams and the FIA to check the
legality of what they've done.
>> How about uh your confidence in Adrien
Nui? Obviously, um everyone's very
excited to see what he can do with your
team and other teams have uh looked with
a little bit of wonder and awe at the
suspension, for example, that he's been
able uh to create. What do you think are
are your biggest advantages with him?
>> You said it. It's having him. He is the
goat. He is a unicorn. Um, nobody has a
track record like he's had since his
times in Formula 1, winning 25 world
championships. He is unique. There's one
Adrian and I am very blessed that he's
my partner and with our team. Now,
>> I was uh lucky enough to speak with
George Kern last week uh CEO of
Brightling and you now have a new
partnership with them. What do they
bring to the team beyond, you know, the
brand?
>> Well, Formula 1's all about time. It's
it's about the the stopwatch. It's about
the clock. So, one of the important
partners is is obviously a timekeeper
and you know there there there's a
fashion aspect around Formula 1 of the
way people dress of attitudes and I
think Brightling captures the time
component with their historic with their
history um with their great time pieces.
You know, they have a history also in in
aviation. So, I think it's very
appropriate to to these two great brands
to be together.
>> By the way, a little bit of a curveball
here, Lawrence, because yesterday was
the Super Bowl and the Seattle Seahawks
were victorious. They're not too far
away from Canada and there are reports
that that team may be for sale. Would
you ever consider going into another
league, going into another sport beyond
the track?
>> Uh, no. I have my plate full right now.
I'm uh I'm absolutely thrilled with what
I'm doing. And sadly, you just spoiled
it for me cuz I was planning to go back
to my hotel tonight and watch a replay
of the game cuz I was trying not to know
who had won. So, I made it this far.
>> Um, okay. I apologize. That's awful.
Although, you know, it was the Super
Bowl. So,
>> that's okay.
>> Um, in terms of the F1,
>> in terms of the F1 team that that you
own, I mean, valuations have been
amazing. There are reports now that
maybe Al Alpine is uh looking to sell a
stake and I wonder if you would be
interested in selling any of your stake
or your team at this point because it's
worth so much.
>> Yeah. No, I'm I'm very satisfied with my
shareholding. We're not looking to uh to
to sell any shares. We're looking to
grow the business and to do great in the
sport.
>> Let's talk about the car business. I've
been lucky enough to have seat time in
the in the Vanquish as well as uh the
Vantage and the and the DBX. They're
they're amazing cars and I have to say
that um a huge alternative to Ferrari is
what you offer and something that has
more beauty than sort of the kind of
technical prowess that the Italians have
uh leaned into. Um what do you think the
market is getting wrong about Aston
Martin the business? I think it's just a
question of time. Um, not many people
learned about the DBX. They're actually
finding out about it now. They were not
familiar that we even made an SUV cuz we
don't historically uh make a product
like that. It's it's actually doing
extremely well at the moment. The
Vanquish, as you say, is on fire. We
have a fantastic order book for that as
well as DB12 and as well as Vantage. So
for us it's now a matter of sticking
with our portfolio, growing our demand,
getting our dealers in place. The
dealers weren't used of also having such
a diverse product offering from the
company, particularly with the launch of
Valhalla. So you know, not so difference
in Formula 1. Everything takes time.
I've been in the road car business a
similar amount of time as I've been in
the Formula 1 team. And it's also a
10-year journey. So, we're we're we're
quite pleased w with where we are and
we're quite pleased with the portfolio
that exists and very excited about the
portfolio that'll be coming in the years
to come. I'd say I drove the DBX through
our snowstorm in New York last week and
it functioned perfectly. Um I wouldn't
wouldn't want to change a thing there.
With the Vantage, I might like to add an
extra pedal. And I wonder if you've
thought about leaning into the analog
side of things. Aston Martin has always
uh represented like a mechanical
intimacy whereas Ferrari seems to be
leaning into sort of technical and
computational excellence. Do you think
that would be a good analog? Well, we we
introduced two manual specials. So, we
already have um two five-speeds that
we've introduced in the last 3 years to
great demand. So we believe that as you
call the analog is still very relative
for today's particularly Aston Martin
customers. So, you don't think there's
any room for a a manual vantage um at
your dealerships? Because it does seem
like when I look through the, you know,
the the auctions and um the used car
listings, they command a huge premium,
sometimes 100% premium for a manual car
over an automatic.
>> Yeah, that's probably true. No, that
that's not planned for our lineup at the
moment.
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The Formula 1 team started the season a bit behind competitors but is confident due to new partnerships with Honda and Ramco, new sustainable fuels, and a new gearbox. Adrian Newey, described as "the goat" and "a unicorn," has joined the team, bringing a wealth of experience and success. The team has also partnered with Brightling, a timekeeper that aligns with the precision and fashion aspects of Formula 1. Regarding the road car business, Aston Martin is seeing strong demand for its models, including the DBX, Vanquish, DB12, and Vantage. The company is focused on growing its business and believes that a "mechanical intimacy," including manual transmissions, is still relevant to its customers.
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