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48 Tools You Need to Know to Build a $100k/Month App

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48 Tools You Need to Know to Build a $100k/Month App

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555 segments

0:00

If you want to make money with a mobile

0:01

app, but you're not utilizing all the

0:03

tools available to you today, you are

0:05

wasting your [music] time, money, and

0:08

energy. And frankly, you're getting

0:10

crushed by all the competition who are

0:12

leveraging these tools because they give

0:14

you such a big advantage. So, in this

0:16

video, I'm going to be showing you the

0:18

exact tech stack that I use to scale

0:20

Puff Count to 45k per month in recurring

0:23

revenue and my latest app posted to over

0:26

150k [music]

0:28

per month in revenue. I'm going to be

0:29

breaking down exactly why these tools

0:31

are important [music]

0:32

and how anyone can use them to build a

0:35

successful app in 2026. [music] And by

0:38

the way, I curated this list so almost

0:40

every tool is completely free to start

0:43

and cost only scales [music]

0:44

as you scale. Plus, in the end, I'll be

0:46

revealing a platform that top apps are

0:48

using [music] to get thousands of

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creators and influencers to post about

0:52

their products without paying anything

0:54

upfront. [music] Let's get into it. Here

0:56

we have it, the ultimate mobile app tech

0:58

stack. We're going to be breaking down

1:00

all these tools very briefly for you and

1:02

each tool is broken down into its

1:04

different phase. All the phases you will

1:06

need to build a successful mobile app.

1:07

We have the research phase, the UI

1:09

design phase, the development phase, the

1:11

optimization phase, and of course, the

1:13

marketing and scaling phase, which is

1:15

the most important for building a

1:17

successful mobile app. So, let's get

1:20

into it. First things first, of course,

1:23

the legal and business setup. It's very

1:25

important to keep in mind that you can

1:27

launch your app under an LLC. You can do

1:29

it under your individual name, but

1:31

launching an launching your app under an

1:33

LLC will give you much more flexibility

1:35

when you're making business moves in the

1:37

future. And on top of that, it will

1:39

protect you against any claims against

1:40

your business. It will protect protect

1:42

your personal name. So, to set up an

1:44

LLC, I like to use Doola. Doola is great

1:47

because not only will they help you set

1:48

up an LLC, but they will also take care

1:50

of your bookkeeping and your taxes if

1:53

you want. On top of the legal and

1:55

business setup, Apple and the Android

1:57

store will also require you to have a

1:59

website with a terms of service and

2:02

privacy policy. Termly is the best way

2:04

to auto generate these.

2:06

You answer a couple questions about your

2:08

product and they will auto generate

2:10

terms of service and privacy policy that

2:12

you can use on your website to get

2:14

approved in the App Store. Now that we

2:16

got the boring stuff out of the way,

2:19

let's move into the research phase of

2:21

the tools. Sensor Tower, one of the most

2:23

important tools, will allow you to spy

2:26

on your app competition and see exactly

2:28

how many downloads and how much revenue

2:30

any app in the world has made in the

2:32

previous month. Use this as a tool as

2:34

you are validating your app ideas. If

2:36

there are other apps in the space making

2:38

a ton of money, it's probably good that

2:40

you are entering the same space. We also

2:42

have Google Trends. Google Trends is

2:44

very valuable for searching up keywords

2:46

related to your app. For example, let's

2:48

look up quit vaping here. We can look at

2:50

the worldwide search volume for this

2:53

specific phrase, quit vaping. It's up

2:55

into the right. Use Google Trends as a

2:57

way to validate search intent for the

3:00

problem or the topic that your app falls

3:03

under. Phase one and all the tools under

3:04

it is the research phase. The research

3:07

phase is very important for validating

3:09

your app idea, making sure that people

3:11

want what you're building, and also

3:13

validating that there is demand for your

3:15

product. All these tools will help you

3:17

validate your idea, demand for the

3:19

product, and the marketing angles that

3:20

you can take for your app. Next we have

3:23

Flippa and Acquire. Flippa and Acquire

3:26

are marketplaces where people are buying

3:28

and selling app businesses. So you can

3:31

go onto Flippa or Acquire and you can

3:33

see all of the apps being sold

3:35

currently. Here's a QR code reader that

3:36

made it $11 million in the last year and

3:39

they're selling this product for $30

3:41

million. Storage cleaner, you can scroll

3:44

through here all day long and you can

3:45

see other apps that are succeeding and

3:47

looking to be sold. You can see how much

3:48

they've been selling for. You You even

3:50

get a deep dive into their analytics.

3:52

It's crazy that this exists, but you can

3:54

leverage this in your market research.

3:57

Next, we have viral ad library. This is

4:00

a tool where you can look at other apps

4:02

top performing marketing videos. You can

4:04

filter by platforms or by categories,

4:07

and you can see all of these apps most

4:09

popular organic and paid ads content. On

4:12

the Facebook ads library, you can see

4:14

all the active ads that your competitors

4:15

may have right now. This is an absolute

4:18

cheat code. And spoiler alert, they're

4:20

not running these ads because they're

4:22

not profitable. No company is spending

4:24

money consistently on ads that aren't

4:26

profitable. So, this is your market

4:28

research for your paid ads right here.

4:29

TikTok also has a very nice ads library.

4:32

Very similar to Facebook, you can filter

4:34

by countries, by ad types, and you can

4:36

search in keywords related to your niche

4:39

to see the top performing ads here.

4:41

TikTok also has a separate website

4:43

called the top ads. Very similar, but

4:46

it's a little bit less granular, and you

4:47

can see general categories here, and you

4:49

can see the top ads in each category.

4:52

Another hidden gem by TikTok

4:55

is their creative insights. You can type

4:57

in different keywords and hashtags, and

4:59

you can see how popular these certain

5:01

keywords are over time. This is a very

5:03

good place to be watching for new viral

5:06

trends. Next, phase two, UI design. The

5:10

design, the quality, the look and feel,

5:12

the user experience of your product is

5:15

so very important. If your product feels

5:18

premium, if it feels clean, if it's easy

5:20

to navigate, if there's a good user

5:22

experience, the conversion rate will be

5:24

much higher on your product. People will

5:26

trust you more. They will be more likely

5:27

to spend money if your product looks and

5:29

feels top tier. Very important. Of

5:31

course, if you've been watching the

5:33

channel, you know what I'm going to say.

5:35

99designs. On this document, I have a

5:37

coupon code. You can get $20 off your

5:39

first design contest. You can launch

5:42

design contests for your products and

5:44

get dozens, if not hundreds, of

5:46

different designs, and you only pay for

5:48

your favorite one. This is by far the

5:51

best way to get high-quality

5:52

professional app designs done. Then we

5:54

have paywall screens. This tool will

5:56

allow you to spy on the top-performing

5:58

paywalls of any app. If you type in any

6:01

app here, you can see their exact

6:02

paywall, you can see how much revenue

6:04

each app is making, and you can even see

6:06

the different price points that they are

6:07

AB testing.

6:09

Use this to study the top-performing

6:10

paywalls in your space and replicate

6:13

these. Then we have screens design that

6:15

will allow you to spy on top app

6:17

onboardings. This is one of my favorite

6:19

tools because you can find any app on

6:21

the store. Again, you can see exactly

6:23

how much money they're making, how many

6:24

installs they've driven, and you can see

6:26

every single one of their screens inside

6:29

of the app. This is Airbnb. This is

6:31

their entire using user onboarding. This

6:33

is every single screen inside of their

6:35

app. What you can also do is you can

6:36

take these screens and you can copy them

6:38

over to Figma to take further

6:40

inspiration from these designs.

6:43

They have a nice little video feature

6:44

here. You can walk through and watch a

6:46

video of their entire onboarding and all

6:47

the screens inside of their app. Screens

6:49

design is a tool that you should be

6:50

using. UX Pilot is an amazing option if

6:53

you want to design your product with AI.

6:55

You can even upload wireframes or

6:57

sketches here, and AI will build out

6:59

these designs. Stitch is another amazing

7:02

option. Stitch by Google is another

7:04

amazing option if you also want app

7:06

designs here. Stitch is cool because you

7:08

can upload files, you can upload a

7:09

website URL. Stitch will build user

7:12

interfaces with AI. And this again is a

7:15

tool by Google, so you know it's going

7:17

to be top tier. The final AI design tool

7:19

that I recommend is Uizard, and again,

7:22

you can use this to build your app user

7:25

interface with AI. Figma is a tool that

7:27

we use at Posted every single day, and

7:30

this is the hub for all of our designs.

7:32

As you can see, we have our entire app

7:35

broken down in Figma screen by screen.

7:37

And Figma is an amazing tool because

7:39

once you have the designs in here, you

7:41

can drag and drop these simple elements

7:43

and you can build additional screens on

7:45

your own. Figma is a tool that can be

7:46

used by anyone once you have a core

7:48

design in here. And finally, a great

7:50

resource to use when you're thinking

7:52

about your user experience or user

7:54

interfaces is growth.design.

7:56

This website has amazing case studies on

7:59

user psychology. They have a UX design

8:01

course, a user interface design course,

8:03

and ultimately a bunch of useful

8:05

resources and case studies around top

8:07

apps in the space. Moving on to phase

8:10

three, development. Building your app,

8:11

making it come to life.

8:14

The first thing, of course, that you

8:15

need is an Apple developer account. You

8:18

will use App Store Connect to manage all

8:20

of your apps, and of course, you might

8:22

be using Xcode to develop and deploy

8:26

your apps. ChatGPT, no explanation

8:29

needed there. That is your personal

8:30

assistant. But one tool that people

8:33

sleep on a lot is the pre-order feature

8:35

that Apple has launched. You can move

8:37

your apps into pre-order before they're

8:40

finalized. You can send pre-orders to

8:42

your app, and the day that your app

8:43

launches, all those pre-orders will turn

8:45

into installs. Another underutilized

8:48

tool by Apple is their small business

8:50

program. If you apply for the App Store

8:52

small business program, instead of Apple

8:54

taking 30%, they will only take 15%

8:58

of your total app revenue. This is so

9:00

very important for any small developer

9:02

out there. And as long as you're under

9:03

$1 million in annual sales, you can

9:06

apply and you will be approved to this

9:08

program, and you will save on 50% of the

9:11

Apple App Store fee. If you're not doing

9:14

this as a small developer, you

9:15

absolutely need to be enrolled here.

9:18

Upwork is a platform where you can find

9:20

and hire talented freelancers,

9:22

designers, really anybody that you need

9:24

in your business.

9:25

I've used Upwork extensively, and I have

9:27

met and worked with some incredible

9:30

incredible freelancers who still work on

9:31

my team today. A cheat code with Upwork,

9:34

I always like to hire from Eastern

9:35

Europe. It's lower cost than US

9:37

development talent and they still

9:38

produce very high quality code. So, if

9:40

you need something done that you don't

9:41

have the experience for, use Upwork.

9:43

Framer has amazing templates here that

9:45

you can pick from to build a very clean

9:48

mobile app landing page for your app. If

9:50

you go to ThemeForest, you can actually

9:52

browse through and purchase pre-built,

9:55

fully developed app templates. And you

9:58

can customize these and build off of

10:00

them. Cloud Code, of course, the number

10:02

one tool used by developers right now to

10:05

write code with AI. And of course,

10:07

Cursor, also a top tool used to write

10:09

code with AI. You have Firebase, which

10:12

is the best and kind of the standard

10:15

back-end for most mobile apps. And

10:17

Firebase is definitely the best option

10:18

and the most widely used tool for a

10:20

back-end database. They handle user

10:22

authentication, they handle analytics,

10:24

they even handle push notifications. So,

10:27

as you can see, we use Firebase to send

10:29

push notifications to all of our users.

10:32

Firebase is also connected to Google

10:34

Analytics, so you can track events here

10:35

and you can run Google Ads more

10:37

effectively. Next, of course, we have

10:39

Roark, which is the best-in-class vibe

10:42

coding tool right now. Roark, and

10:45

especially Roark Max, will one-shot MVPs

10:48

of mobile apps and you can ship them

10:50

directly into the App Store. We can take

10:51

a look here, I built this recipe builder

10:53

on Roark and what we can do is we can

10:55

publish directly to the App Store, we

10:57

can test on our device, we have full

11:00

access to the entire code base here, and

11:02

we can even export to GitHub. So, if

11:04

you're vibe coding, you're building an

11:06

MVP, Roark is the go-to. Next, phase

11:08

four, one of the most important phases

11:10

of actually scaling your app, the

11:12

optimization phase. Here, we're going to

11:14

focus on the revenue and subscription

11:16

analytics. Of course, the number one

11:18

tool to AB test paywalls is Superwall.

11:20

You can AB test paywalls and now

11:22

onboarding flows without pushing updates

11:24

to the App Store. I use Superwall

11:26

extensively when we were scaling Puff

11:28

Count. We tested hundreds of different

11:30

paywalls to find the optimal pricing and

11:33

wording to maximize our LTV. And again,

11:35

they just launched their onboarding flow

11:37

tool where you can AB test onboarding

11:39

flows along with your paywalls all in

11:41

one tool without shipping any updates.

11:43

Next, we have RevenueCat which will give

11:44

you subscription and revenue analytics.

11:47

This tool is very important for tracking

11:49

all of your revenue events and it will

11:50

give you very important tools like your

11:52

customers lifetime value. Next, we have

11:54

a couple different options here for

11:56

mobile measurement partners, an MMP. MMP

11:59

is very important when you start to

12:00

scale on paid ads because they will send

12:02

the events from your app back to the

12:04

paid ads platform. With iOS 14 and the

12:05

privacy updates, you cannot do this on

12:07

your own. You need to implement some

12:09

sort of MVP. There are three main

12:11

options here for MVPs. You have

12:12

AppsFlyer, you have Adjust, and also

12:15

Branch. AppsFlyer is the one with all

12:17

the bells and whistles. This is the

12:18

enterprise solution. It is also the most

12:20

expensive. This is what we used at Puff

12:22

Count. Adjust is another good option and

12:24

of course, you also have Branch. All

12:26

these will essentially do the same

12:28

thing. They will help you track your app

12:30

installs, where those installs are

12:31

coming from, and feed those deeper

12:33

events back to your ad platforms like

12:35

Meta or TikTok ads. And next, of course,

12:37

we have Amplitude. Amplitude is a very

12:39

flexible software so you can build

12:41

certain dashboards for whatever types of

12:42

events you need inside of your app.

12:44

Amplitude or any product like it is an

12:46

absolute must when you're focusing on

12:48

retention inside of your app. You can

12:50

build KPIs. You can build charts and

12:52

dashboards to understand what your

12:53

highest spending users or your highest

12:55

retaining users are doing inside of your

12:57

product. And now, phase number five, the

12:59

most important phase of building and

13:01

scaling a successful app business, of

13:03

course, the marketing and scaling phase.

13:05

Marketing is 95% of the success of any

13:07

mobile app because if you can't get

13:09

eyeballs, if you can't get impressions

13:10

on your app, you will never be

13:12

successful. Now, before we get into the

13:14

marketing and scaling phase, I want to

13:16

emphasize how closely this aligns with

13:18

the research phase. As you remember in

13:20

the research phase, we're looking at the

13:21

Facebook ads library, the TikTok ads

13:23

library, TikTok top ads, viral ad

13:24

library. That is how you're going to

13:26

figure out what type of content to

13:28

create and what type of marketing angles

13:30

you should be taking. Once that is ready

13:32

for you though, one of the most

13:33

underutilized tools in the entire space

13:36

is ManyChat. This tool is an absolute

13:39

cheat code when you are marketing on

13:41

Instagram. When you are marketing on

13:43

Instagram, ManyChat will auto DM anyone

13:45

who comments on your reel. I know we've

13:47

all probably seen those reels where the

13:48

person goes, "Comment XYZ word and I

13:50

will send you something, the link to the

13:52

product, whatever it is." You can do

13:54

that too with ManyChat and I promise you

13:56

will drive higher conversions and you

13:58

will boost the engagement of every

13:59

single one of your posts if you use this

14:01

tool. I'm using ManyChat extensively on

14:04

my personal Instagram, one that I use to

14:05

promote my products, and as you can see,

14:07

every one of my videos has a super high

14:10

number of comments. And that is because

14:12

we are saying, "Comment some keyword"

14:14

and then we'll DM the commenters some

14:16

sort of link. This is the easiest way to

14:18

drive real conversions and additional

14:20

engagement to your videos. Every comment

14:22

is a positive signal for Instagram so

14:24

they will push your content further

14:26

because you are getting more engagement

14:28

on your product. If you haven't checked

14:29

out ManyChat, highly recommend you do

14:30

it. It is an absolute cheat code. Next,

14:32

we have Tweet Hunter. Tweet Hunter is an

14:35

X automation tool. You can draft and

14:36

schedule tweets using this tool and you

14:38

can also send auto DMs using Tweet

14:40

Hunter. If you are not leveraging

14:42

Twitter and Tweet Hunter to grow not

14:45

only your personal brand but your

14:46

product, you are missing out big time.

14:48

Over the last year on Twitter alone,

14:49

I've pushed 43 million impressions,

14:51

530,000

14:53

profile visits, and I've grown to over

14:55

40,000 followers on my Twitter account,

14:58

on my X account. And my X account is

15:00

basically driving people to my current

15:02

app, my current product. So, every

15:04

profile visit, every impression on my

15:07

tweets matters and this is driving an

15:08

insane amount of customers to my

15:10

product. Start leveraging Twitter, start

15:12

leveraging Tweet Hunter. And then next,

15:14

of course, we have the paid ads

15:15

platforms. We have TikTok ads, Meta ads,

15:18

and Snapchat ads. I highly recommend you

15:19

start with either TikTok or Meta first

15:22

and then once you scale on one of those

15:23

platforms then you can expand to the

15:25

rest. But I shouldn't have to explain

15:26

these TikTok ads, Meta ads, and Snapchat

15:29

ads. Use these to amplify the reach of

15:31

your content. When you find organic

15:33

pieces of content that perform well for

15:34

you and your products or your mobile

15:36

app, run them as paid ads. Simply run

15:38

your best performers as paid ads and you

15:40

will grow so much faster. I have a

15:43

detailed paid ads guide on my channel,

15:45

so go check that out. I'll drop it in

15:46

the description or something and I'll

15:48

show you exactly how to set up effective

15:50

paid ads campaigns. Next, we have

15:52

Beehiiv. This is by far the best email

15:55

newsletter and automation tool. Whether

15:57

you're building a waitlist for your

15:58

products or you are using email for

16:00

remarketing, Beehiiv is by far the best.

16:03

As you can see, this is our latest

16:04

mobile app posted. We have 26,000 email

16:07

subscribers here. And the way we

16:08

leverage this is we send newsletters,

16:10

but we also have automations. We have a

16:12

welcome sequence automation where we're

16:14

educating our app users on how to best

16:16

use the app. And this runs on autopilot

16:19

in the background. So, we are able to

16:21

nurture and educate each and every

16:23

single one of our app users on how to

16:25

use our product best. This automation

16:27

has a bunch of different steps and it

16:29

has been very effective in activating

16:31

our app users. Next, we have Snabbtik

16:33

and InDown. These are very useful tools

16:36

if you need to download TikTok videos

16:38

directly from your profile or Instagram

16:40

Reels directly from your profile. You

16:42

can use this to download your TikToks

16:43

and then post them on Instagram, post

16:45

them on X, post them on YouTube Shorts,

16:46

whatever it may be. Useful tools if you

16:48

need them. Next, we have App Follow.

16:50

This is a very useful tool because you

16:53

will be able to track not only your ASO,

16:55

but your app store ratings. You can

16:57

track how your app is ranking for

16:58

certain keywords, you can track your

16:59

competitors' keywords, and you can also

17:01

automate and reply to your app store

17:03

ratings. App Follow is completely free,

17:06

so there's no reason you shouldn't have

17:07

this set up. You just connect it to your

17:08

App Store Connect account, you can see

17:10

all of your analytics here. As you can

17:11

see, we are using App Follow to track

17:13

our ratings over time and you can see

17:16

the overall displayed rating, globally.

17:18

You can break it down by country, as

17:20

well. Very useful to see how updates are

17:23

affecting your App Store rating. Next,

17:26

we have Appify. This tool is a little

17:28

bit more in the weeds, a little bit more

17:29

technical, but very, very useful if you

17:32

need anything automated. On Appify, they

17:34

have the store, which has pre-built

17:36

automations, pre-built scraping tools,

17:39

pre-built lead generation tools.

17:40

Basically, anything you can imagine is

17:43

already automated and exists on Appify.

17:45

So, you can run any of these scrapers or

17:47

any of these automation tools, and you

17:49

can get some interesting automations

17:50

built. Last, but not least, of course,

17:52

we have Posted, the easiest and fastest

17:55

way to get real content from real

17:57

creators. On Posted, you can get started

17:59

for free, and you can launch creator

18:01

campaigns for free, and you only pay if

18:03

those creators get you results. Right

18:05

now, we are running a CPM campaign where

18:07

we are paying creators a $10 flat rate

18:09

and a $1 CPM, and we have pushed over

18:11

200,000 views, we've gotten 300 videos

18:13

submitted, and as you can see, we can

18:15

even track deeper analytics. We're

18:17

tracking our Firebase analytics for

18:18

first time open. So, we're actually able

18:20

to track our views against our first

18:21

time opens, and you can customize these

18:23

charts here and understand exactly which

18:25

content and which creators are driving

18:27

the biggest results for your products.

18:30

This is all on autopilot. We just

18:31

launched the campaign, and the content

18:33

flows in automatically. So,

18:36

if you're looking for creator content,

18:37

this is the place to go. That was my

18:39

ultimate tech stack, every single tool

18:41

that I use to actively build, market,

18:43

and scale every single one of my mobile

18:45

apps. If you watched this far, drop the

18:47

video a like because you probably

18:48

enjoyed it, and subscribe to the channel

18:50

because I'll be dropping more videos

18:52

just like this very soon. See you on the

18:54

next one. Peace.

Interactive Summary

This video outlines the comprehensive 'tech stack' used by a successful developer to build, market, and scale mobile apps. The process is broken down into five distinct phases: research, UI design, development, optimization, and finally, marketing and scaling. The narrator highlights a variety of tools—many of which are free to start—for everything from legal setup and competitor analysis to AI-driven coding, A/B testing paywalls, and running influencer marketing campaigns, emphasizing that marketing is the most critical factor for success.

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