Let's talk about a virtual example. You

mentioned Mr. Beast. Could you describe

that story?

>> I actually heard it on a podcast, but I

had it I also got a chance to talk to

Jimmy Donaldson, so we got it firsthand.

When he was infatuated [clears throat]

with YouTube, he was one of the first

people that was infatuated with YouTube.

His parents were rightfully trying to

get him to go to school in college,

which he wasn't doing because he was

playing around on on YouTube all day. He

met three other people who were equally

fascinated with YouTube. And this is a

virtual epicenter story, but it's really

a peer story. One of my six principles

is embrace your peers. And I think far

too many people have sharp elbows to

peers cuz they think, you know, they're

climbing the ladder and they've got to

beat these people. And [snorts]

the world's just way too prosperous to

have that mindset. like you can learn so

much and get so much value from

co-climbing

that you should definitely do that and I

think it's not taught enough and people

don't do it enough but Jimmy happened on

these three people and they got on a

Skype call he said 20 hours a day

>> sounds like Jimmy

>> for [laughter] years they shared best

practices on this call which

>> apparently in that world like the color

of the icon on the post you do on

Instagram to send them to YouTube, like

all little these little bitty esoteric

things can impact conversion. And he

said when he was talking about this that

they all became millionaires. And he

said if you or any random individual had

been a fifth person on those calls, you

would have too,

>> you know, because of of that. And it's

just a wonderful example of how peers,

he on this podcast said something that

was very clever. He took the 10,000

hours thing from Gladwell and said,

"Well, there were four of us spending

10,000 hours and then sharing ideas, so

you get 40,000 hours of expertise."

>> How would you suggest people who are not

on YouTube where you can identify

outliers perhaps? I shouldn't say easily

in this day and age. I mean it's it's a

sea of participants but how should

people go about seeking peers and do you

rank order your principles in a way for

instance

do you want to first check the box if

you can of go where the action is and

then embrace your peers because the

level will be higher I think about for

instance my experience in Silicon

Valley. could have just as easily for

something else been Nashville or New

York City or who knows Shanghai. I mean,

it just depends on what you're doing.

The mentors, let's just say like Mike

Maples Jr. who taught me the very basic

ropes of angel investing. Without him,

like I don't go 0ero to one in terms of

having any basic literacy or access. So

that was like the first rung on the

ladder. But then once I was in, you look

at people who were in a sense just

getting started at the time. I mean,

holy some of them have really

exploded. I mean, they've all done

really well, but like Kevin Rose, Naval,

>> Yeah.

>> Chris Saka, the latter goes on forever,

but like 49 rungs after that initial

step up, 0ero to one, it was all peer-

driven, right?

>> And those guys, we were we were

comparing notes the whole way.

>> See, that's the thing. I would say,

first of all, I would practice it

wherever you are. I'd practice it

virtually. I'd practice it locally. And

if you can move to the F Center, I'd

practice it there. I don't know that

it's an eitheror thing. You can have

multiple groups of peers. You can have

multiple circles of peers.

>> But I think there's only two tests and

one is trust. There are people in this

world who view everything as a zero sum

game and they will elbow you out the

first chance they can get. And so those

shouldn't be your peers. Those people

you should quickly push to the side. So

trust and then this shared interest in

learning

>> and if they are equally learning on

their own dime in their free time which

is my test for whether you actually

truly are passionate about something if

they're doing that also that's perfect

and those experiences you've talked

about I've had so many of them myself

they get excited to tell you what they

just learned right and then you

reciprocate and by the way Mike's a

great example I have a both a passion

and a lot of respect for people that are

writers in their industry and Buffett

did it and Howard Marx did it who I

benefited greatly from. I tried my

entire career to write quite a bit. But

Mike does this. Mike's very

>> he's a huge sharer when it comes to his

knowledge about the subject matter and

>> pattern excellent book also.

>> So great

>> Mike. I'm hoping to see him again soon.

It's been a minute.