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It Took Me 40+ Years to Realize What I’ll Tell You In 9 Minutes

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It Took Me 40+ Years to Realize What I’ll Tell You In 9 Minutes

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256 segments

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I'm 46 and today I own a portfolio of

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companies that does over a hund00

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million a year. But there was a time

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when I was dead broke. And if I could go

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back and sit down with my 20-year-old

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self and talk to him about money, here's

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the 28 things I tell him. Never charge

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for your time. Always charge for the

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outcome. Time has a cap. Outcome

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doesn't. You can get paid a lot of money

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for a result, but you can only make so

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much money with your time. You don't pay

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for things with money. You pay for it

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with the time it took you to make the

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money. That $5,000 vacation isn't 5K.

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It's the hundred hours you put in to

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make that 5K. You probably would stop

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buying stupid if you knew how much of

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your life you gave up to have to pay for

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that thing. Broke people spend time to

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save money. Rich people spend money to

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save time. If you burn an hour to save

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20 bucks, you value yourself at $20 an

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hour. Do you know how many people I've

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seen drive 45 minutes out of the way to

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save 7 cents on gas? Know what your

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time's worth and stop doing things that

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you could pay other people to do to buy

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it back to reinvest in yourself. Solve

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bigger problems. Make bigger money. The

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size of your income literally matches

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the size of the problems you solve in

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the world. Digging a ditch doesn't get

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you paid. Building a billion, you make

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millions. You don't have a money

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problem. You have a focus problem. Where

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your attention goes, your money flows.

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If you don't focus on things that make

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you money, instead you get distracted.

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You're getting involved with the news

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and the bull and the girlfriends and the

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boyfriends and that's the problem. Just

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show me your calendar and I will show

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you your bank account. Don't lean the

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ladder against the wrong wall. Can you

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make money doing that feels a little

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gray area? Yep. When you get the top of

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that ladder, are you going to wish that

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ladder was leaned against a better wall?

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100%. Climbing fast doesn't matter if

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you're climbing against the wrong thing

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that's just going to shatter once you

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get up there. Inspect what you expect.

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An expectation of making money without

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an inspection is just hope. If there's

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no money in the bank account, look at

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it. Understand it. And look, if you're a

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CEO and you want to learn the most

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important metrics to track in your

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business, I built a whole CEO scorecard

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for exactly that. Just DM me the word

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YouTube scorecard on Instagram and I'll

2:08

send it right over for free. Speed is a

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competitive advantage. Most people take

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too long to make a decision. By the time

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they do, the opportunity is gone. The

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fast people win. Money loves speed. It

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doesn't have to be perfect. It just has

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to be done. Done at least gives you an

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opportunity to make money. Thinking

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about it never gets you paid. If you

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can't sell, you will always be working

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for a person who can. The person who can

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tell a better story always wins. Sales

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people tell great stories. And the

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closer you are to the money, the more

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influence you have. The more hands you

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shake, the more money you make. The more

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people you know, the more opportunities

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are going to fly into your life. you're

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going to be saying no more than you're

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going to be saying yes. Don't play not

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to lose. Play to win. Default to trust

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in the fact that the future's going to

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be brighter. Trying not to lose is why

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people stay broke. Instead, convince

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yourself you're going to win so that you

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get ready. You have the expectation of

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winning and that changes your whole day.

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Be the smallest person in the biggest

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rooms. If you don't feel like an

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impostor around the people you're

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spending time with, find a bigger room.

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Surround yourself with people that are

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playing, thinking, acting way bigger.

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It's the fastest way to get richer. The

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best investment you can make is in

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yourself. See, skills compound faster

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than money every day. So, forget about

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mutual funds and the market and other

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businesses. The first place you should

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be investing your money is in yourself.

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Stop preserving wealth. Start creating

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it. If the money doesn't flow out, it'll

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never be able to flow in. that hoarding

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nature of like I got this and this is

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mine and my house is mine. None of it's

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ours. It's all just a resource. It's

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come and it'll go and if you know how to

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use it, it can grow. Wealth is a ratio,

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not a number. It's the difference

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between how much you have versus how

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much you need. If you keep increasing

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what you need based on how much you

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have, then you'll never be rich. If you

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spend a million and1 and you only made a

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million dollars, you will be broke. Be

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patient with results, but wildly

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impatient with action. Most things will

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work out if you just stick with them.

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People give up all the time, seconds

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before they were about to strike gold.

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I'm just the byproduct of doing the

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thing over and over again when everybody

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else would just stop. Set godsiz goals.

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If you actually know how to achieve your

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goal, it's not big enough. And you got

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to get to the point where it's so big it

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would be impossible for you to do it

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without somebody supporting you. My

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mentor John Maxwell taught me this. He

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said, "I need to create goals that

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surpass my human ability to achieve

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them." And in that collaboration, that's

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where the magic happens. That's what

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they call miracles. And miracles are

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nothing more than a shift in perception.

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10x is easier than 2x. It's not only one

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of my favorite books, but the philosophy

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is just so true. Some people's problem

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with getting rich is their goals are too

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small. When you expand what you're

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after, all of a sudden you make a

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different series of decisions that makes

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making money way easier because it

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forces you to change everything. Most

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people just want to have like, I just

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want to make 10% more money. Guess what?

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That's like doing the same thing you're

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doing but a little bit better. If you

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want to 10x your money, you're going to

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have to tear it down to rebuild it. And

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that's where you get rich. You'll never

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attract a penny more than you think you

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deserve. If you feel like you deserve

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the money that you're worth it, you

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won't be afraid to ask for it. Some

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people have it all and should ask and

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never do and they wonder how the others

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get rich and they stay broke. If you

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feel guilty about getting rich, you just

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haven't given enough money away. Guilt

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is hoarding your money. Generosity

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dissolves it. I mean, the truth is, if

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you don't give a little when you got a

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little, like maybe right now, then you

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won't give a lot when you've got a lot.

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The more you give, the more you get.

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Simple scales, complex fails. Most

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businesses are trying to sell to too

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many people too often, do too many

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things. It's the ones that say we do

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this really well and we do nothing else.

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I'm more impressed with what you say no

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to than yes. You can't scale complexity.

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Your business will die from indigestion

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before it will ever die from starvation.

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You take you with you for the rest of

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your life. So that's why you want to

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invest in your skills, your reputation,

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your relationships because those are

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irreplaceable. If you took everything

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from me but left me with my reputation,

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my relationships, I'm back in business

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within three years. Pre-ell before you

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build always. The biggest risk to your

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life is building something that nobody

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wants. You could do all the things. Get

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the business ready, get things going,

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but the moment you ask for a credit

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card, that's when things get real. After

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you ask for the sale, shut up. I've seen

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so many people talk past the close

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because they're so nervous and they

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can't believe they just said the number

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and the person hasn't said yes, so they

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talk themselves out of a deal. The next

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person who talks loses. If your business

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stops the moment you leave, you don't

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own a business. You own a job. That's

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freelancing. That's self-employment. But

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that's not a business. The point of

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owning a business isn't to make a ton of

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money. It's to build an asset that's

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worth something someday to somebody

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else. So that's where you create your

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real money. And you can't be the reason

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the thing runs. Build the people. The

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people build the business. You can only

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do so much. But if you invest in the

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people around you, you coach them, you

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teach them, you train them, then they

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will show up and do the work better. The

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customers happier. You make more money.

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Rinse and repeat. My rule is I hire the

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soul, the right person, and I train for

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the role. This is from my buddy Mike

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Brown. You were born to be rich. The

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only question is whether you have the

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courage to remember. Most people spend

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their lives chasing the proof that

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they're worth it. You were born

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valuable. There's nothing you have to do

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to be worthy of receiving anything you

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want. Get rid of the shame. Get rid of

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the need for achievement. You're allowed

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to just receive. Your biggest expense is

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not doing the thing that makes you the

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most money. A lot of people stay busy

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cuz it feels good. They don't do the

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thing that scares them that would make

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them the most money. Start your day by

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doing those things and you will get

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rich. And every second you're not doing

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those things, it's money down the drain.

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Here's the thing. When people pay me a

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lot of money to coach them, I know what

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they're buying. They're buying

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perspective. They're buying beliefs that

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they don't currently have. And the way

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you can get them for free is to bathe in

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this information. If you watch this, I

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know you're the kind of person that can

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be rich. And the only decision you have

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to make is how many times am I going to

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listen to this? Not just come once, but

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put it on repeat. that person is going

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to win. So, leave a comment and let me

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know out of the 28 which one resonated

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the most with you. And remember, if you

8:45

want the CEO scorecard, just DM me

8:47

YouTube scorecard on Instagram and I'll

8:49

send it over for free. Now, if you want

8:51

to learn the only 25 ways to make money,

8:53

click here and I'll see you on the other

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side.

Interactive Summary

The video presents 28 key lessons for wealth creation, covering topics such as shifting focus from time-based income to outcome-based results, the importance of solving bigger problems, investing in oneself, and leveraging speed in decision-making. The speaker emphasizes that business success comes from building assets, scaling simply, and surrounding oneself with high-performers, ultimately suggesting that mindset and consistent action are the primary drivers of wealth.

Suggested questions

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