It Took Me 40+ Years to Realize What I’ll Tell You In 9 Minutes
256 segments
I'm 46 and today I own a portfolio of
companies that does over a hund00
million a year. But there was a time
when I was dead broke. And if I could go
back and sit down with my 20-year-old
self and talk to him about money, here's
the 28 things I tell him. Never charge
for your time. Always charge for the
outcome. Time has a cap. Outcome
doesn't. You can get paid a lot of money
for a result, but you can only make so
much money with your time. You don't pay
for things with money. You pay for it
with the time it took you to make the
money. That $5,000 vacation isn't 5K.
It's the hundred hours you put in to
make that 5K. You probably would stop
buying stupid if you knew how much of
your life you gave up to have to pay for
that thing. Broke people spend time to
save money. Rich people spend money to
save time. If you burn an hour to save
20 bucks, you value yourself at $20 an
hour. Do you know how many people I've
seen drive 45 minutes out of the way to
save 7 cents on gas? Know what your
time's worth and stop doing things that
you could pay other people to do to buy
it back to reinvest in yourself. Solve
bigger problems. Make bigger money. The
size of your income literally matches
the size of the problems you solve in
the world. Digging a ditch doesn't get
you paid. Building a billion, you make
millions. You don't have a money
problem. You have a focus problem. Where
your attention goes, your money flows.
If you don't focus on things that make
you money, instead you get distracted.
You're getting involved with the news
and the bull and the girlfriends and the
boyfriends and that's the problem. Just
show me your calendar and I will show
you your bank account. Don't lean the
ladder against the wrong wall. Can you
make money doing that feels a little
gray area? Yep. When you get the top of
that ladder, are you going to wish that
ladder was leaned against a better wall?
100%. Climbing fast doesn't matter if
you're climbing against the wrong thing
that's just going to shatter once you
get up there. Inspect what you expect.
An expectation of making money without
an inspection is just hope. If there's
no money in the bank account, look at
it. Understand it. And look, if you're a
CEO and you want to learn the most
important metrics to track in your
business, I built a whole CEO scorecard
for exactly that. Just DM me the word
YouTube scorecard on Instagram and I'll
send it right over for free. Speed is a
competitive advantage. Most people take
too long to make a decision. By the time
they do, the opportunity is gone. The
fast people win. Money loves speed. It
doesn't have to be perfect. It just has
to be done. Done at least gives you an
opportunity to make money. Thinking
about it never gets you paid. If you
can't sell, you will always be working
for a person who can. The person who can
tell a better story always wins. Sales
people tell great stories. And the
closer you are to the money, the more
influence you have. The more hands you
shake, the more money you make. The more
people you know, the more opportunities
are going to fly into your life. you're
going to be saying no more than you're
going to be saying yes. Don't play not
to lose. Play to win. Default to trust
in the fact that the future's going to
be brighter. Trying not to lose is why
people stay broke. Instead, convince
yourself you're going to win so that you
get ready. You have the expectation of
winning and that changes your whole day.
Be the smallest person in the biggest
rooms. If you don't feel like an
impostor around the people you're
spending time with, find a bigger room.
Surround yourself with people that are
playing, thinking, acting way bigger.
It's the fastest way to get richer. The
best investment you can make is in
yourself. See, skills compound faster
than money every day. So, forget about
mutual funds and the market and other
businesses. The first place you should
be investing your money is in yourself.
Stop preserving wealth. Start creating
it. If the money doesn't flow out, it'll
never be able to flow in. that hoarding
nature of like I got this and this is
mine and my house is mine. None of it's
ours. It's all just a resource. It's
come and it'll go and if you know how to
use it, it can grow. Wealth is a ratio,
not a number. It's the difference
between how much you have versus how
much you need. If you keep increasing
what you need based on how much you
have, then you'll never be rich. If you
spend a million and1 and you only made a
million dollars, you will be broke. Be
patient with results, but wildly
impatient with action. Most things will
work out if you just stick with them.
People give up all the time, seconds
before they were about to strike gold.
I'm just the byproduct of doing the
thing over and over again when everybody
else would just stop. Set godsiz goals.
If you actually know how to achieve your
goal, it's not big enough. And you got
to get to the point where it's so big it
would be impossible for you to do it
without somebody supporting you. My
mentor John Maxwell taught me this. He
said, "I need to create goals that
surpass my human ability to achieve
them." And in that collaboration, that's
where the magic happens. That's what
they call miracles. And miracles are
nothing more than a shift in perception.
10x is easier than 2x. It's not only one
of my favorite books, but the philosophy
is just so true. Some people's problem
with getting rich is their goals are too
small. When you expand what you're
after, all of a sudden you make a
different series of decisions that makes
making money way easier because it
forces you to change everything. Most
people just want to have like, I just
want to make 10% more money. Guess what?
That's like doing the same thing you're
doing but a little bit better. If you
want to 10x your money, you're going to
have to tear it down to rebuild it. And
that's where you get rich. You'll never
attract a penny more than you think you
deserve. If you feel like you deserve
the money that you're worth it, you
won't be afraid to ask for it. Some
people have it all and should ask and
never do and they wonder how the others
get rich and they stay broke. If you
feel guilty about getting rich, you just
haven't given enough money away. Guilt
is hoarding your money. Generosity
dissolves it. I mean, the truth is, if
you don't give a little when you got a
little, like maybe right now, then you
won't give a lot when you've got a lot.
The more you give, the more you get.
Simple scales, complex fails. Most
businesses are trying to sell to too
many people too often, do too many
things. It's the ones that say we do
this really well and we do nothing else.
I'm more impressed with what you say no
to than yes. You can't scale complexity.
Your business will die from indigestion
before it will ever die from starvation.
You take you with you for the rest of
your life. So that's why you want to
invest in your skills, your reputation,
your relationships because those are
irreplaceable. If you took everything
from me but left me with my reputation,
my relationships, I'm back in business
within three years. Pre-ell before you
build always. The biggest risk to your
life is building something that nobody
wants. You could do all the things. Get
the business ready, get things going,
but the moment you ask for a credit
card, that's when things get real. After
you ask for the sale, shut up. I've seen
so many people talk past the close
because they're so nervous and they
can't believe they just said the number
and the person hasn't said yes, so they
talk themselves out of a deal. The next
person who talks loses. If your business
stops the moment you leave, you don't
own a business. You own a job. That's
freelancing. That's self-employment. But
that's not a business. The point of
owning a business isn't to make a ton of
money. It's to build an asset that's
worth something someday to somebody
else. So that's where you create your
real money. And you can't be the reason
the thing runs. Build the people. The
people build the business. You can only
do so much. But if you invest in the
people around you, you coach them, you
teach them, you train them, then they
will show up and do the work better. The
customers happier. You make more money.
Rinse and repeat. My rule is I hire the
soul, the right person, and I train for
the role. This is from my buddy Mike
Brown. You were born to be rich. The
only question is whether you have the
courage to remember. Most people spend
their lives chasing the proof that
they're worth it. You were born
valuable. There's nothing you have to do
to be worthy of receiving anything you
want. Get rid of the shame. Get rid of
the need for achievement. You're allowed
to just receive. Your biggest expense is
not doing the thing that makes you the
most money. A lot of people stay busy
cuz it feels good. They don't do the
thing that scares them that would make
them the most money. Start your day by
doing those things and you will get
rich. And every second you're not doing
those things, it's money down the drain.
Here's the thing. When people pay me a
lot of money to coach them, I know what
they're buying. They're buying
perspective. They're buying beliefs that
they don't currently have. And the way
you can get them for free is to bathe in
this information. If you watch this, I
know you're the kind of person that can
be rich. And the only decision you have
to make is how many times am I going to
listen to this? Not just come once, but
put it on repeat. that person is going
to win. So, leave a comment and let me
know out of the 28 which one resonated
the most with you. And remember, if you
want the CEO scorecard, just DM me
YouTube scorecard on Instagram and I'll
send it over for free. Now, if you want
to learn the only 25 ways to make money,
click here and I'll see you on the other
side.
Ask follow-up questions or revisit key timestamps.
The video presents 28 key lessons for wealth creation, covering topics such as shifting focus from time-based income to outcome-based results, the importance of solving bigger problems, investing in oneself, and leveraging speed in decision-making. The speaker emphasizes that business success comes from building assets, scaling simply, and surrounding oneself with high-performers, ultimately suggesting that mindset and consistent action are the primary drivers of wealth.
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