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No.1 Habit & Procrastination Expert: We've Got ADHD Wrong! Break Any Habit & Never Be Distracted!

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No.1 Habit & Procrastination Expert: We've Got ADHD Wrong! Break Any Habit & Never Be Distracted!

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3268 segments

0:00

What's your thoughts on ADHD?

0:01

Oof, this is a big topic and I'll

0:02

probably get myself in trouble here, but

0:04

there's something fishy going on. We can

0:06

get to that. Nir Eyal, one of the

0:08

world's leading experts in

0:09

procrastination

0:10

named the prophet of habit forming

0:11

talking about how to keep focused, how

0:13

to set the right goals. This is a

0:15

must-listen.

0:17

Avoiding distraction is the key to not

0:21

living with regret. 90% of the time that

0:23

we get distracted, it's not because of

0:25

what's happening outside of us, it's

0:26

because of what's happening inside of

0:27

us. If you can't sit with a friend

0:29

without looking at your phone every 3

0:30

minutes, it's not the phone. It's your

0:32

inability to deal with the discomfort of

0:34

silence or boredom. All human behavior

0:36

is driven by a desire to escape

0:37

discomfort.

0:38

It's not hard to do something you enjoy,

0:39

but it's how do I do the stuff that I

0:41

really don't feel like doing it?

0:42

I found this technique. Thousands of

0:44

studies have shown this to be very

0:45

effective. If you don't master that,

0:47

everything else becomes much more

0:48

difficult if not impossible. So, the

0:50

first step is

0:51

The number of people being diagnosed

0:53

with ADHD has significantly risen. ADHD

0:55

is a very real thing that can be

0:56

debilitating for people that suffer with

0:58

it.

0:58

ADHD is real, but you know, I have a lot

1:00

of concerns. 10% of children in the

1:02

United States are diagnosed with ADHD,

1:04

in Europe it's 1%. That's a big red

1:05

flag. Training a generation to believe

1:08

that solutions come in pill bottles. We

1:10

do not wait how dangerous those pills

1:12

can be. They have consequences.

1:13

The whole chemical imbalance theory, no

1:15

psychiatrist will tell you that's true.

1:17

Scientifically false. Skills before

1:19

pills. And what I hate about a lot of

1:21

people in the ADHD community, they feel

1:23

like it's an identity and that is so

1:25

dangerous. We need to look at ADHD as

1:29

Would you like to go for dinner with me

1:31

and my guests here on the Diary of a

1:33

CEO? We are holding dinner parties all

1:35

around the world over the coming months

1:38

and our subscribers on this YouTube

1:40

channel are invited. We're inviting 20

1:42

subscribers to every dinner. So, if

1:44

you'd like to come for dinner with me

1:45

and my guests here on the Diary of a

1:46

CEO, I have a favor to ask you. All

1:49

you've got to do is hit the subscribe

1:51

button and I hope to see you at dinner

1:53

somewhere around the world very soon.

2:02

Nir,

2:03

it is very good to see you again because

2:06

I have to admit you've changed my life,

2:08

but you also changed my father's life.

2:10

You're the reason my father quit

2:11

smoking. I've told this story maybe once

2:13

or twice before, but once upon a time I

2:15

came home from for Christmas and I left

2:17

your first book, Hooked,

2:20

in his bathroom. He picked that book up

2:22

once I'd left, read it, understood habit

2:25

loops and from that moment he took steps

2:27

which led led him to quit smoking. So, I

2:29

have to say thank you, but also you've

2:31

been on this podcast once before

2:33

a long, long time ago when not many

2:35

people were listening and from that

2:36

conversation there were small nuggets

2:38

which have stayed with me every day

2:39

since.

2:40

My first question to you, Nir,

2:42

for people that have just clicked onto

2:44

this podcast and are thinking about

2:45

whether to listen or not,

2:47

can you tell me

2:49

who should listen,

2:51

why they should listen,

2:53

and yeah, what value they're going to

2:55

gain from listening to the conversation

2:56

we're about to have? Yeah, so first of

2:58

all, thank you for having me. It's an

2:59

honor to be back for episode I think the

3:02

reason to listen is because regret

3:03

sucks.

3:05

Having regret in your life is awful. And

3:08

so, what I want to minimize with the

3:11

work I do and frankly, I write for

3:13

myself more than anyone else, I try and

3:15

solve my own problems, is I don't want

3:17

to look back on my life with regret. Not

3:19

for a day, not for a month, not for a a

3:21

year, not for a lifetime, certainly. And

3:24

so, avoiding distraction

3:26

is the key to not living with regret.

3:30

Because we all basically know what to

3:32

do, right? We know we should exercise.

3:34

We know we should eat right. We know we

3:36

should spend quality time with our

3:37

family. We know we should do the hard

3:38

work that we have to do to move our

3:40

careers forward.

3:42

But many times we don't do it even

3:43

though we know what to do. And if you

3:44

don't know what to do, Google it. It's

3:45

all out there, right? So, the problem is

3:47

not that we don't know what to do. The

3:50

problem is we keep getting in our own

3:52

way. And so, it's really about becoming

3:54

indistractable.

3:55

This is how we live the kind of lives we

3:58

deserve.

3:59

You described becoming indistractable on

4:02

Twitter as the single most important

4:04

skill that anybody in the 21st century

4:08

can adopt and learn.

4:10

Yeah, and I think it's the macro skill,

4:13

right? Because there's no facet of your

4:15

life that is not affected by your

4:17

ability to control your attention.

4:19

So, whether it's learning a new skill,

4:20

whether it's getting into relationships,

4:22

whether it's business, whether it's

4:24

physical fitness, all of these things

4:26

depend on your ability to follow

4:28

through.

4:29

And so, that's why I think it's the

4:30

skill of the century that if you if you

4:31

don't master that skill, everything else

4:33

becomes much more difficult if not

4:35

impossible. But if you do, if you can

4:37

become indistractable, you know, I made

4:39

up the word indistractable. It's meant

4:40

to sound like indestructible. It's meant

4:42

to be a superpower. It's meant to be uh

4:44

a a a trait that we want in order to

4:47

achieve our dreams. And so, it's you

4:48

know, my goal was not to tell people

4:50

what to do, right? I'm not going to say

4:51

you need to exercise, you need to live

4:53

right, you need to do this, you need to

4:54

do that. That's not my goal at all. If

4:55

you want to play video games uh for your

4:57

waking hours, that's fine with me. What

4:59

I want to help people do is do the

5:00

things that they themselves want to do.

5:02

Whatever it is that you say you want to

5:04

do with your time and attention, that's

5:05

what I want to help you do.

5:08

So, why

5:09

don't we do what we want to do? Because

5:11

you as you say, the information's all

5:12

out there. We have Google, we have all

5:13

of these books, we have podcasts like

5:15

this, but regardless of you know, we've

5:16

had loads of health podcasts in a row on

5:18

on this show where we've had the best

5:20

health experts from all around the world

5:21

and I'm sure there's people that have

5:22

listened to those episodes

5:24

have heard don't eat sugar, don't do

5:26

this, don't do this, do this, do this,

5:28

do this. Right. But they're still at

5:29

home struggling now to turn that

5:32

intention into behavior. What is

5:34

standing in our way? What's getting in

5:35

our way? Yeah, so I wish I could give

5:37

you a a one-sentence answer, but let me

5:38

back up and and kind of frame this a

5:40

bit. So, the best way to understand what

5:43

distraction is is to understand what

5:44

distraction is not. And to do that, we

5:47

have to start with what the where the

5:49

word comes from. So, the word

5:51

distraction comes from this Latin root

5:53

trahare, which means to pull.

5:55

And uh if you notice that the the the

5:58

opposite of of distraction is not focus.

6:01

Many people say, "I don't want to be

6:01

distracted, I want to be focused." But

6:03

that's not the opposite of the word. The

6:04

opposite of distraction is traction.

6:07

That both words end in the same six

6:09

letters, a c t i o n, that spells

6:11

action, reminding us that distraction is

6:13

not something that happens to us, it is

6:15

an action we ourselves take. So, we have

6:17

traction, we have distraction.

6:20

Traction is any action that pulls us

6:23

towards what we say we're going to do.

6:25

Things that move us closer to our

6:26

values, help us become the kind of

6:28

person we want to become. Those are acts

6:30

of traction. The opposite of traction,

6:32

distraction is any action that pulls us

6:34

away from what we plan to do, farther

6:35

from our goals, farther from becoming

6:37

the person we want to become.

6:38

So, this is really important. This isn't

6:40

just semantics because I would argue

6:42

that any action that you do with intent,

6:45

anything that is planned ahead, anything

6:46

that involves forethought is traction.

6:49

So, there's a lot of talk today about

6:50

how, you know, social media is melting

6:52

our brains and video games are bad for

6:54

you. I I I don't I don't agree. I think

6:55

that anything that you plan to do with

6:57

your time and attention, as long as it's

6:58

done with intent, is fine. That becomes

7:00

an act of traction as long as it's

7:02

planned for with intent. As Dorothy

7:03

Parker said, the time you plan to waste

7:06

is not wasted time. Now, just because

7:08

something is a work-related task doesn't

7:09

mean it's not a distraction. In fact,

7:11

that's the worst kind of distraction

7:12

because these distractions trick you

7:15

into not even realizing you're getting

7:17

distracted. I'll I'll give you a perfect

7:18

example.

7:19

For years, I would sit down at my desk,

7:21

I would

7:23

take out my to-do list. By the way, we

7:24

can talk about later why to-do lists are

7:25

one of the worst things you can do for

7:26

your personal productivity. We can get

7:27

to that. I would sit down at my desk and

7:30

I would say, "Okay, I've got that big

7:31

project that I need to work on right

7:32

now. Nothing's going to get in my way.

7:34

I'm going to stay focused. Here I go,

7:35

I'm going to get started."

7:38

But first, let me check some email,

7:40

right? Let me just scroll that Slack

7:41

channel. Let me just do that one thing

7:43

on my to-do list, that easy task, just

7:44

to get started here, just to get the

7:45

rhythm going, right? I'm you know, it's

7:47

a work-related task. And what I didn't

7:48

realize that that is the most pernicious

7:50

form of distraction, the distraction

7:52

that you don't even realize is

7:53

happening. Because if it's not what you

7:54

said you were going to do in advance

7:56

within your time and attention, it is by

7:58

definition a distraction.

8:01

Right? So, what we tend to do is we

8:02

prioritize the easy work. We prioritize

8:04

the urgent work as opposed to the hard

8:06

and important work we have to do to move

8:07

our lives and careers forward. So, just

8:09

because it's a work-related task doesn't

8:10

mean it's a distraction. That's the most

8:12

awful type of distraction. It's not the

8:13

video games, it's not the social media,

8:15

it's the distractions we don't even know

8:16

are distracting us from what we said we

8:17

would do with our time. So, now we've

8:18

got traction, we've got distraction.

8:21

Now, the other two parts of the model

8:22

involve what we call triggers. Triggers

8:24

are these things that prompt us to

8:26

action. We have two kinds of triggers.

8:28

External triggers are things that are

8:29

outside our environment. These are

8:30

things that we tend to blame like cell

8:32

phones and uh our computers and all the

8:35

pings, dings, and rings in our life. But

8:37

studies find that those account for only

8:40

10% of our distractions. Only 10% are

8:43

caused by these external triggers. So,

8:45

what's the other 90%?

8:47

90% of the time that we get distracted,

8:50

it's not because of what's happening

8:51

outside of us, it's because of what's

8:52

happening inside of us. These are called

8:54

internal triggers. Internal triggers are

8:57

these uncomfortable emotional states

8:59

that we seek to escape. And so, that's

9:01

the first step to becoming

9:03

indistractable and answers your question

9:05

around why, by and large, even though

9:08

despite knowing what to do, we don't do

9:09

it, it's because all of these problems

9:12

are an emotion regulation problem. That

9:15

in fact, time management is pain

9:17

management. I would argue weight

9:19

management is pain management. Money

9:22

management is pain management. In fact,

9:24

all human behavior, all human behavior

9:27

is about a desire to escape discomfort.

9:29

And that answers your question around

9:30

why don't we just do what we say we're

9:31

going to do? It's because we don't

9:33

realize that these are always

9:35

emotion regulation problems.

9:37

So, that's the first step to becoming

9:38

indistractable, is mastering the

9:40

internal triggers. Then, the second

9:42

step, talked about traction earlier,

9:44

making time for traction. The third

9:45

step, hacking back the external

9:47

triggers. And then finally, preventing

9:49

distraction with pacts. And so, that's

9:51

the that's the model, the these four

9:52

steps. And then of course, we can go in

9:54

as much depth as you like, but if you

9:55

understand these four fundamental steps,

9:57

and this is what took me five years

9:59

writing this book, namely because I kept

10:01

getting distracted, right? I was very

10:02

distractible myself, and I wrote the

10:03

book for me, as I mentioned earlier. Uh

10:05

but it was when I boiled down the the

10:08

the you know, hundreds of studies and

10:09

research, and you can see there's 35

10:11

pages of citations in the book. Uh it

10:14

wasn't until I I could kind of solidify

10:17

this model that I could make it

10:18

practical enough to change lives. It

10:20

certainly did mine.

10:21

One of the things this podcast has

10:23

taught me from speaking to all these

10:24

people across multiple fields is that

10:27

sometimes we can feel like our body, our

10:30

wiring is against us, especially as it

10:32

relates to health, right? So, you know,

10:34

we know sugar is bad. So, why does our

10:37

brain send us these cravings to go and

10:38

eat sugar?

10:40

And in the case of distractions and sort

10:42

of behavioral psychology,

10:44

I know instinctively and intuitively

10:47

that

10:48

distractions, like hanging out on Tik

10:51

Tok for an hour, is bad.

10:55

But my brain is doing it.

10:57

What does that tell us about how we

10:58

should

10:59

go about adopting behavior change? Yeah,

11:02

so that's why it's it's really about

11:03

this holistic model. So, that's what

11:04

took me the most time to figure out was

11:06

what are the four mandatory components

11:09

of

11:10

living without regret, of of doing what

11:12

you say you're going to do. So, the

11:14

first step is mastering these internal

11:15

triggers, figuring out why you feel this

11:17

way, right? What is that underlying

11:18

sensation? So, if you're trying to avoid

11:20

that that chocolate bar, it might be

11:22

hunger.

11:23

Or it might not be hunger, right? So, I

11:24

used to be clinically obese.

11:26

And I'll tell you what, I did not eat uh

11:29

to excess because I was hungry.

11:31

I was eating to excess because I was

11:33

lonely. I was eating to excess because I

11:35

was bored. I was eating to excess

11:37

because I felt guilty about how much I

11:39

had just eaten.

11:40

It wasn't just about the hunger, right?

11:42

Very few people who are obese

11:44

are just hungry all the time. That's not

11:46

what's going on. It's because we're

11:47

eating our feelings. That's what's

11:48

happening. So, that's the first step. We

11:50

have to understand the deeper reason.

11:52

How did you understand that?

11:54

Um a a lot of work.

11:56

A lot of uh figuring out stuff in my

11:59

life to to help me understand that. And

12:00

I think actually that's where my

12:02

fascination with what I do today in

12:03

terms of, you know, the same exact

12:05

reason that we would overdo uh our use

12:07

of technology.

12:08

It's

12:09

It's not the technology's fault, guys. I

12:11

hate to tell you this. I wish I could

12:12

blame Zuckerberg and Tik Tok, but these

12:14

are just tools, right? And then before

12:17

those, there were other tools. It was

12:18

they used to call our generation couch

12:19

potatoes. And before that, it was the

12:21

radio was the moral panic. And before

12:22

that, it was comic books. There's always

12:23

some moral panic or, "Oh, this is

12:25

melting our brains." Because we don't

12:26

want to face the facts that we are

12:28

looking for escape from

12:31

these internal triggers.

12:33

Right? Time management is pain

12:34

management. All human behavior is driven

12:36

by a desire to escape discomfort.

12:38

So, when you realize that that, you know

12:40

what, I was just unable to deal with

12:42

these sensations in a in a healthful way

12:44

that moved me towards traction, I was

12:46

trying to escape them with distraction.

12:48

It's not until you understand what

12:50

sensations you're trying to escape from

12:52

that you can deal with them. If you

12:53

can't sit around the table with a friend

12:55

without looking at your phone every 3

12:56

minutes,

12:57

it's not the phone. It's your inability

13:00

to deal with the discomfort of maybe

13:02

having silence or boredom or whatever

13:04

else is going on in your life. So, that

13:06

has to be the first step. It's not the

13:07

only step, but that's the first step.

13:08

I'm really compelled by really

13:10

interested in how you figured out the

13:12

thing you were trying to escape from,

13:13

because I think that's the starting

13:14

point, which is a very difficult

13:15

starting point for most people.

13:16

Mhm. They can see the sort of compulsive

13:19

behavior that's maybe making them live

13:20

outside of their values or causing them

13:22

to excessively eat or excessively watch

13:24

porn or whatever it might be. But

13:26

diagnosing the root cause of that

13:29

is a difficult thing to do. Most of us

13:31

don't know what we don't know, and

13:33

Yeah.

13:33

Uh yeah. It It is and it isn't. It I

13:35

mean, I I'm not

13:37

You don't have to go to therapy. Not

13:38

that there's anything wrong with it. If

13:38

it's helpful, please do it. But that's

13:40

not a requirement. Something as simple

13:42

as, you know, so whenever I work, uh I

13:45

have on my desk, I have a a little

13:48

Post-it note and a pen handy. And

13:51

when I get distracted or when I even

13:54

feel the sense of distraction, just

13:56

noting down down that sensation, just

13:58

writing down what is it that I felt

14:00

right before the distraction. So, I

14:03

write every day. And all I want to do

14:05

when I write, you know this, right? When

14:06

you write, all you want to do is go

14:07

Google something or do some research or

14:09

go check email for a quick sec or let me

14:11

just find that one thing that might be

14:13

And they're all distractions. They're

14:15

all taking you away from the core thing

14:17

you need to do, which you said you would

14:18

do, which is right. And so, if I can

14:22

just pause for a second and reflect on

14:24

what was that sensation that I was

14:26

feeling right before. It was boredom. It

14:28

was anxiety. It was fearfulness. It was

14:29

uncertainty.

14:31

Just writing it down is an incredible

14:34

first step towards gaining power over

14:36

that discomfort. Because then you can

14:37

start to identify it. And so, what I'll

14:39

do many times is just pause to reflect

14:40

on, wait a minute. What what what's

14:42

going on there, right? What what is that

14:44

sensation? Because then you can begin to

14:46

do what's called reframing the trigger.

14:48

So, now when I feel the sensation of

14:49

wanting to get distracted, I say, "You

14:51

know what? What's going on here? Okay, I

14:53

I'm feeling this sensation

14:55

because I'm stressed. Why am I stressed?

14:58

Because this is really important to me.

15:00

I want to get this right for my readers

15:01

and for myself."

15:03

And so, reframing it as not a negative,

15:05

but something that happens uh not to me,

15:07

but for me, that that sensation is a

15:09

sign that I can listen to. I think most

15:11

of us, we think when we feel this

15:12

discomfort, that's happening to us.

15:15

Right? But it's not. It's happening for

15:17

us. It's a signal for us to listen to.

15:19

Now, how we interpret it is up to us.

15:22

And that's where the magic happens. If

15:24

you interpret it as something that is

15:25

harmful, is dangerous, that you need to

15:27

escape, right? You don't want to feel

15:29

that uncomfortable sensation, Mhm. you

15:31

look for distraction.

15:33

But what we find is that high performers

15:35

across every field, when you think about

15:37

the arts, when you think about sports,

15:39

business, high performers, when they

15:41

feel those internal triggers, they

15:42

experience the same internal triggers

15:44

the rest of us do. They experience

15:45

loneliness and stress and anxiety just

15:47

like everyone else does.

15:48

But they deal with it by using it as

15:51

rocket fuel to push them towards

15:52

traction. Whereas distractible people,

15:54

as soon as they feel that discomfort,

15:56

they try and escape it with distraction.

15:58

That's the big difference.

16:00

That's one of the things that you said

16:01

to me when we when we spoke last time

16:03

that really has had a profound impact on

16:05

my life, specifically around the area of

16:07

procrastination.

16:08

Mhm. You said about that, which is like

16:10

taking a moment to pause and ask

16:11

yourself what the which psychological

16:14

discomfort you're trying to escape from

16:16

in the moment. And then that second

16:17

step. So, you Now I'm clear. I'm trying

16:20

not to do this

16:21

book because this particular chapter, I

16:24

just don't feel that competent or I

16:26

don't feel like I've researched it. It's

16:27

making my brain feel a bit hot thinking

16:29

about it. I reframe it and go, "Okay, so

16:32

I've I've understood it now." Then what

16:34

do I do? Yeah. So, step one is

16:36

Understand it.

16:37

Is is Yeah, is is under master those

16:40

internal triggers.

16:40

Yeah. Or they become your master. That's

16:42

step number one. There's a bunch of

16:43

techniques. We're just covering the

16:44

surface. There's over a dozen different

16:45

techniques that you can use to help you

16:47

master those internal triggers. Now, the

16:49

second step is to make time for

16:50

traction. Okay.

16:51

So, when you have those doubts,

16:54

one of these techniques that is is

16:56

really life-changing is scheduling time

16:59

for worry.

17:00

Scheduling time for worry.

17:02

That what happens is in the moment, we

17:05

feel these feelings, we think these

17:07

thoughts.

17:08

And a distractible person will say,

17:10

"Well, I I I got to deal with that

17:12

sensation right now. I have to I have to

17:14

work through whatever it is that I'm

17:15

feeling right now." And they stop

17:17

everything to do that. And that's not

17:18

the right method. The right method is to

17:20

write down that sensation and get back

17:22

to the task at hand as quickly as

17:23

possible using these these four

17:25

strategies.

17:26

Then later on, right? Now that you've

17:29

written down what that sensation is,

17:31

you're going to make time in your

17:33

calendar

17:35

to think about that sensation.

17:37

So, you start processing it.

17:38

Using the book example, I've hit chapter

17:39

12 and I just I'm struggling with this

17:41

chapter. Right. So, So, you step number

17:44

one, you have these tools. Like let me

17:46

Maybe I can digress for a second. I'll

17:47

tell you my favorite tool for mastering

17:49

internal triggers. It's called the

17:50

10-minute rule. This comes from

17:51

acceptance and commitment therapy. And

17:53

the 10-minute rule says that you can

17:55

give in to any distraction, any

17:57

distraction. Maybe it's smoking that

17:59

cigarette if you're trying to quit.

18:01

Maybe it's eating that piece of

18:01

chocolate cake if you're on a diet.

18:03

Maybe it's uh checking social media.

18:05

Whatever it is. Whatever distraction,

18:06

you can give in to that distraction,

18:09

but not right now. You can give in in 10

18:12

minutes. Don't misunderstand, not for 10

18:13

minutes. Sometimes people get it wrong.

18:15

It's in 10 minutes. Okay? So, what does

18:18

that do? What that does is we talked

18:19

about psychological reactants earlier,

18:21

and you asked, "How do you What What do

18:22

you do about psychological reactants?"

18:24

You're allowing yourself to acknowledge

18:26

that you are in control. Okay? You

18:28

decide. What many people do is they have

18:30

strict abs- abstinence, right? Strict

18:32

abstinence says, "No, I will not do it,

18:34

right? I won't eat sugar. I I I won't

18:37

get distracted. I will do this. I will

18:38

do that." As opposed to saying, "Hey,

18:40

I'm an adult. I can do whatever I want.

18:42

I choose not to go off track for the

18:45

next 10 minutes." That's it. In 10

18:48

minutes, I can give in to whatever I

18:49

want. So, now I'm in control. You know,

18:51

the the whole just say no technique

18:53

turns out makes you ruminate and think

18:55

about and have more discomfort around

18:57

the thing you want,

18:58

increasing these internal triggers, and

19:00

that actually is what makes you give in

19:01

to that distraction. We know that with

19:02

smoking, actually, it's very

19:03

interesting. We're finding that nicotine

19:05

is less and less part of the the reason

19:07

people get addicted to cigarettes. It's

19:09

more about the rumination around I I I I

19:12

I want to smoke, but I can't. I want to

19:13

smoke, but I shouldn't. I want to smoke.

19:14

I want to smoke. I want to smoke. Fine.

19:16

I'll finally smoke.

19:18

Now I get relief. How do we know this?

19:20

If you ask smokers, why do they smoke?

19:21

The number one reason, it's relaxing.

19:24

That makes no sense. Nicotine is a

19:26

stimulant.

19:27

Makes no sense, right? Why would it be

19:29

relaxing? It's relaxing because finally

19:30

I can stop telling myself I don't have

19:33

to do it anymore. I don't have to fight

19:34

with myself anymore. And that eases that

19:36

psychological reactance. Ha, I can

19:38

finally give in.

19:39

So, when you use this 10-minute rule and

19:41

say, "Okay, I can give in to that

19:43

distraction in 10 minutes from now,"

19:45

what you're doing is you're establishing

19:47

agency.

19:48

Right? Now you're in control. And we can

19:50

do anything for 10 minutes. And if 10

19:51

minutes feels like too long, try the

19:53

5-minute rule. The idea is that you're

19:55

building that ability over time. So, the

19:57

10-minute rule becomes the 12-minute

19:59

rule becomes the 15-minute rule. And

20:00

you're learning, "Wait a minute, I can

20:01

actually delay gratification." Remember,

20:03

all these problems of distraction are an

20:05

impulse control issue. So, when you

20:07

teach yourself, "Wait a minute. Okay, I

20:09

can delay for 5 10 minutes. That's no

20:10

big deal." You're proving to yourself,

20:12

"Hey, I'm not addicted to these things.

20:14

I'm not powerless. My brain isn't being

20:16

hijacked. I do have control as long as I

20:19

use these practices." Right? So, the

20:21

10-minute rule is is a very very

20:22

effective technique. Now, when you we

20:24

were talking about budgeting that time

20:26

later on. Okay, so when you use those

20:28

techniques, that's step number one. By

20:29

the way, there's a

20:30

dozen other techniques that you can use.

20:31

The 10-minute rule is just one of them.

20:33

Later on in the day, you're going to put

20:35

time in your schedule to come back to

20:37

that feeling. Right? I want you to

20:39

literally put time in your calendar

20:41

called worry time.

20:43

And that's where you're going to look

20:44

back at that posted note and worry about

20:47

all the things that you thought would

20:48

that that you thought you would normally

20:50

have to get through throughout your day.

20:52

Does that make sense? So, so I used to

20:53

do this all the time. I would say, "Oh,

20:55

I've got this worry. I need to I need to

20:57

take care of that worry right now."

20:59

And that would derail me. As opposed to

21:02

when I started writing down and planning

21:03

for that worry time, you know what

21:05

happened?

21:06

Nine out of 10 of those worries and

21:08

emotions and fears and thoughts

21:11

melted away.

21:13

Like when I when I had a few minutes to

21:14

think about them,

21:16

I you know what? Actually, that that

21:17

wasn't that important. That didn't have

21:18

to get done. That wasn't really a

21:19

problem. Right? And the one out of 10

21:22

that really was an issue that I did need

21:24

to think about, okay, now I have time to

21:26

actually think about it. So, one, it

21:28

compartmentalizes that time, so it

21:29

doesn't pull you away, and it lets your

21:31

brain relax. Second thing it does is

21:33

that it lets your brain say, "Okay, I

21:35

don't have to worry about this problem

21:36

right now. I can think about it later."

21:38

We see this, by the way, with with

21:39

children. You know, many parents there's

21:40

a whole section in the book

21:42

Indistractable on how to raise

21:43

indistractable kids. And so, many

21:45

parents ask me about, you know, what

21:46

what do I do with social media and this

21:48

and that.

21:49

And I I part of my advice is schedule

21:51

time for your kids to play video games.

21:53

Put it in their daily schedule. Like sit

21:55

down with them and make a schedule for

21:56

the day and have that time. Because then

21:59

they don't have to worry about all day,

22:00

"When do I get to play Fortnite? When do

22:01

I get to, you know, hang out with my

22:02

friends online?" It's in their schedule.

22:04

It's coming. They don't have to think

22:05

about it all day long. And so, it's the

22:06

same with any of these potential

22:07

distractions. We want to

22:09

compartmentalize these times when we can

22:10

think about them later in the day and

22:12

work on them.

22:13

So, what happens then? So, I've

22:14

compartmentalized it. I'm writing my

22:16

book. I'm on chapter 12. I've got a

22:18

bunch of worries popping. I'm scheduling

22:19

that for later. Um and I'm going to

22:21

crack on with the book.

22:22

Right. Um that's what I say to myself.

22:23

That's section two of your four-step

22:25

process, right?

22:26

Right. Making time for distraction. So,

22:27

you're going to finish that time box.

22:29

Yeah. Right? So, if you said, "I'm going

22:30

to work on this book for 30 minutes."

22:32

Finish the time box. Even if you're just

22:34

sitting there staring into space, right?

22:36

Steven Pressfield talks about this in

22:37

the the uh The War of Art. It's about

22:40

putting your butt in the chair. That's

22:41

what makes a professional. Is you do the

22:43

work. Right? And what you find is it's

22:45

very boring for a few seconds. I have

22:47

This I have This happens every time I

22:48

sit down to write.

22:50

There's that pause of, "You know what?

22:51

Maybe I'm just not feeling it. Maybe I

22:53

should just stop for a little bit."

22:55

Right? Do you feel that?

22:56

All the time. All the time, right? If

22:58

you just sit there, if you just stick

23:00

with it, even if it's just putting your

23:02

hands on the keyboard and just hanging

23:03

out for a few seconds,

23:05

it always comes back. Right? Maybe a

23:06

minute or two or 20 later, it'll come

23:08

back. And if it doesn't, that's fine.

23:09

Just finish that time box. That's the

23:11

most important thing.

23:14

Step three? So, step three is hacking

23:16

back the external triggers. So, this is

23:17

where we do talk about the usual

23:19

suspects, the pings, the dings, the

23:20

rings.

23:21

Uh that's where we, you know, very

23:23

systematically go through what a lot of

23:24

people complain about, but it's really

23:26

only 10% the problem. Because 90% of our

23:29

distractions begin from within. But

23:31

people, you know, do have these issues.

23:32

You know, we talk about the the phone,

23:34

the computer. What turns out to be a

23:35

much bigger problem

23:37

is not the technology, it's what the

23:40

technology is attached to.

23:42

Right? So, what if it's your boss that's

23:45

the distraction? What if it's your kids

23:46

that are distraction? We love them to

23:48

death, right? Our kids are great. But

23:49

they can be a huge source of

23:50

distraction. Meetings. Oh my god, how

23:52

many stupid meetings do we have to

23:55

attend that are nothing but a

23:56

distraction. Especially now that Zoom

23:58

makes it accessible so that wherever you

23:59

are, you know, people can can call

24:02

meetings. Those are huge distractions.

24:04

Of course, uh Slack channels and that's

24:07

what we get into more in the book in

24:08

terms of, "Okay, systematically, what do

24:09

you do about these various external

24:11

triggers?"

24:12

What would you do about that? And what's

24:13

your general view? Let's take this into

24:14

the professional context now. You know

24:16

the design of like most offices, the

24:18

kind of open-plan format where everybody

24:21

can just walk over to someone else and

24:22

say, "Oh, Jenny, if you've got a minute,

24:23

could you just take a look at this?"

24:24

Yeah. Yeah.

24:25

Um the same applies in, you know, the

24:27

healthcare field and other sort of

24:28

scientific

24:30

fields where you're working around a lot

24:31

of people who can just tap you on the

24:33

shoulder and say, "Could you just take a

24:34

look at this?"

24:35

Yeah. Can you pass me the book?

24:36

Yeah. So, every copy of the book

24:39

comes with

24:43

Oh, did you tear it out already? Maybe.

24:45

Oh. You've had this for a while. So, you

24:47

tore it out already. So, usually right

24:49

here in the back, there is a piece of

24:50

card stock that um you put I it's this

24:54

red

24:55

piece of card stock that you fold into

24:56

thirds and you put on your computer

24:58

monitor. And it tells your colleagues,

25:01

"I am indistractable. Please come back

25:03

later."

25:04

And that screen sign is is a wonderful

25:06

way, you know, you put it on your

25:06

computer monitor if you work in an open

25:08

floor plan office, that says, "Hey, I

25:10

just need to be indistractable for a

25:11

little bit." Right? People say, "Well,

25:13

why don't I just put on headphones?"

25:15

Well, people think you're listening to

25:16

uh an episode on YouTube or something.

25:18

They don't realize that that that you're

25:20

working with intent. So, that's one easy

25:22

way to do it. Another thing you can do

25:25

is to start managing your manager. And

25:27

this is something that that all of us

25:28

can start doing if we have, you know,

25:30

bosses who I I hear this all the time.

25:31

They say, "Look, I'm indistractable. I

25:33

followed all your techniques, but my

25:34

boss keeps interrupting me. What do I

25:36

do?"

25:37

So, one of the things you can do, one of

25:38

the benefits of of step two there where

25:40

you can uh make time for traction is

25:42

when you have a time box calendar,

25:45

you have an artifact. You have something

25:47

that you can physically print out and

25:48

show to other people.

25:50

So, what I want folks to do when they

25:51

say, "Look, my my boss isn't leaving me

25:53

alone when I need to work with that

25:54

distraction. What do I do?" What you

25:56

want to do is you want to sit down with

25:57

your boss for 10 15 minutes. You say,

25:59

"Boss, hey, can we sit down for 15

26:01

minutes on on Monday morning? I want to

26:02

ask you something." You sit down with

26:04

them and you show them your time box

26:06

calendar. You take out the calendar for

26:08

your working hours and you say, "Hey,

26:09

boss, okay. Here's what I'm doing this

26:11

week. See, here's my time for this

26:13

meeting. Here's my time for email.

26:14

Here's my focused work time. Here's what

26:16

I'm doing this week. Here's the the

26:17

various projects you asked me to work

26:18

on. Now, you see this other piece of

26:20

paper here? This is where I wrote down

26:22

all the things that you asked me to do

26:24

that I'm having trouble fitting into my

26:25

schedule."

26:26

And what you're doing with this process

26:28

is you're avoiding one of the worst

26:30

pieces of productivity advice that we

26:31

hear all the time, which is, "If you

26:33

want to be more productive, you have to

26:35

learn how to say no."

26:37

That is the kind of advice that only a

26:39

tenured professor would tell you. That

26:40

is terrible advice. You're going to tell

26:42

the person who pays your bills, "No."

26:44

You're going to get fired. That's awful

26:45

advice. Instead of saying no, what you

26:47

want to do is to engage your boss in

26:50

helping you do the one thing that they

26:52

absolutely have to do as a manager,

26:55

which is prioritize. So, you ask them,

26:58

"How can I make sure that I do what you

27:00

asked me to do based on my schedule for

27:02

the week?" And here's what they're going

27:03

to do. They're going to look at that and

27:04

say, "You know what? That meeting,

27:05

that's actually not that important. But

27:07

that this project over here that you put

27:09

on the piece of paper, that's actually

27:10

super important. Can you swap those

27:11

out?" Mhm. And so, by doing that, you're

27:13

doing what's called schedule syncing.

27:16

You're making sure that their priorities

27:18

are also reflected in your schedule. And

27:21

bosses will worship the ground you walk

27:23

on. They love this. Because every boss

27:25

out there, every manager, we're

27:26

wondering kind of what our people are

27:28

doing, right? That's what they're they

27:29

want to know, but they don't want to ask

27:30

you that because they don't want you to

27:32

feel like you're being micromanaged. So,

27:33

you're proactively doing that for them.

27:35

And you're showing them, "Hey, this is

27:37

the time when I need to do focused work.

27:38

This is when I'm going to be

27:39

indistractable."

27:40

On that point of priorities, you said

27:41

that startup founders really only have

27:43

one job, which is to prioritize. And

27:45

that really did

27:47

smack me in the face because that's so

27:48

unbelievably true. Mhm. Um we have a

27:51

finite amount of resources, founders. Um

27:54

we have a lot of things we want to do.

27:56

We have more things we want to do than

27:57

time and time in the day. And creating

27:59

systems, like you said, where we can sit

28:01

down and reflect on our priorities is so

28:04

important because

28:06

we might have an idea every day. Then we

28:07

get to 1 month later and there's and our

28:10

to-do list or our teams are overcome by

28:14

doing the first things we said, not the

28:17

most important things we said.

28:18

Exactly.

28:19

And a lot of the time because of I don't

28:20

know, cognitive dissonance or pride or

28:21

ego, whatever, you don't want to throw

28:23

something out that eight people have

28:24

started working on or

28:27

um that you've you've told them to work

28:28

on. Like going up to your team and

28:30

saying, "Okay, we're just going to

28:31

cancel that project we've just spent 2

28:33

weeks working on because this is a new

28:35

priority of ours."

28:36

Sometimes um sometimes can feel

28:38

difficult.

28:39

Absolutely. It's called the commitment

28:40

bias. That when we commit to something

28:43

or sunk cost fallacy, it's also called

28:44

that. That when we have a sunk cost in

28:46

something, we value it more. But of

28:48

course, that's that's silly, especially

28:49

in business. I mean, this is

28:51

you know, I had a professor in uh

28:54

at business school who said um every

28:57

business dies for the same reason.

28:59

Businesses only die for one reason.

29:01

Cash. They run out of cash. Cash is

29:04

oxygen. Oxygen is life.

29:06

And the number one cause of a business

29:10

running out of cash is doing the wrong

29:12

thing for too long.

29:14

So, being able to cut your losses and

29:17

saying, "I know it feels wrong, but I

29:19

know it's right in my head."

29:21

That is an essential skill of every CEO.

29:24

Because again, you know, prioritization

29:25

is your only job. And good priori-

29:28

priori- People who are good at

29:29

prioritization make for good CEOs. And

29:32

people who are bad at prioritization

29:33

make for bad CEOs.

29:35

So, we're in step three of the four

29:37

steps. Mhm. What's step number four? So,

29:39

step four is is preventing distraction

29:41

with pacts.

29:43

So, pacts are these what's called a

29:45

pre-commitment device. So, this is what

29:47

you do after the first three steps. So,

29:49

you master the internal triggers, you

29:51

make time for traction, you hack back

29:53

the external triggers. As the last line

29:55

of defense, as the firewall against

29:57

distraction, you're going to prevent

29:59

distraction with a pact. Now, what are

30:00

pacts? It's when you decide in advance

30:03

what you will do to keep yourself in

30:04

that task. And there's three types of

30:07

pacts. We have what we call effort

30:08

pacts, price pacts, and identity pacts.

30:12

An effort pact is when there's some bit

30:14

of friction in between you and the thing

30:16

you don't want to do. So, I'll I'll it

30:18

it's just us and your millions of

30:20

viewers here, so I'll get a little

30:21

personal, okay?

30:23

A few years ago, my wife and I, and

30:24

again, we've been married for 22 years

30:26

now. A few years ago, before I was

30:27

writing this book,

30:29

uh we noticed that our sex life was

30:31

suffering. That every night we were

30:33

going to bed

30:34

and I was fondling my iPhone and she was

30:36

caressing her iPad. And right? And we

30:39

were going to bed later and later. And

30:41

not only were we not getting proper

30:42

sleep, we all know how important rest

30:44

is.

30:45

Our sex life was suffering. So, when I

30:47

started this research, I came across

30:49

this uh

30:51

this research around

30:53

the importance of these effort pacts.

30:56

And I went to the hardware store and I

30:58

bought us this $10 outlet timer.

31:01

Now, this outlet timer, you plug it into

31:03

the wall and whatever you plug into that

31:05

outlet timer will turn on or off at any

31:08

time of day or night.

31:09

So, what did we do with that? We plugged

31:11

in our internet router into this timer.

31:15

So, every night in our household at

31:18

10:00 p.m., the internet shuts off. Now,

31:21

could I turn it back on? Of course I

31:22

could, but I'd have to go under my desk,

31:24

unplug this timer, reset it, and plug it

31:26

back in. That would take effort. So, I

31:29

put some friction in between myself and

31:31

the distraction.

31:33

Okay?

31:33

And lo and behold, every night we all

31:35

knew, okay, the internet's going to shut

31:37

down at 10:00 p.m., finish up whatever

31:38

you need to do. And it gave me that bit

31:39

of mindfulness to say, okay, do I really

31:41

need to still, you know, check email or

31:44

social media or whatever silly thing I

31:46

was doing, or is it time to do what I

31:47

said I was going to do, which is get

31:48

some rest, go to bed, and maybe be

31:51

intimate with my wife.

31:52

People might hear that and go, you

31:53

didn't need a

31:55

timer to have sex with your wife. But I

31:56

did.

31:58

I did. Because look, in the moment, you

32:01

know, you're you're you're tired, you're

32:04

you're you're you're you're just kind of

32:05

drifting off. We've all done this,

32:06

right? Where you you're looking at

32:07

something on the internet and and it

32:09

just it's kind of harmless because, you

32:11

know, she's brushing her teeth and I'm

32:12

waiting and you know, just one thing

32:14

leads to another and before you know it,

32:16

it's it you've gone to bed later than

32:17

you

32:19

anticipated and you've given up a lot in

32:21

the process. So, having that rule,

32:23

again, having that time box calendar,

32:25

that's that that's step number two,

32:27

where you have to we have in our

32:28

calendars bedtime, right? Why do we do

32:31

that? Oh, I know, okay, eventually I'm

32:32

going to go to sleep, but why do I have

32:33

a bedtime in my calendar? And isn't it

32:35

ironic for those of us who have

32:36

children, we tell our children, you need

32:38

a bedtime, right? We're adamant about

32:39

how our children need bedtimes. But for

32:41

us, we don't need a bedtime? And my

32:43

daughter called us out on this. You

32:45

know, she said, "Daddy, what what what's

32:46

your bedtime?"

32:48

And she was absolutely right. We've all

32:49

read these books, we all know how

32:50

important sleep is. And yet, we don't go

32:53

to bed. We we we it's crazy to me how

32:55

many I see this with with multiple

32:57

domains in health and fitness. We get

32:59

nootropics and we get blackout curtains

33:02

and we get, you know, all we melatonin.

33:05

Just go to bed on time. That's the

33:06

number one reason people don't get

33:07

enough sleep, they don't go to bed on

33:09

time. So, did I need an internet timer?

33:12

Yeah, we all do. Because this is what

33:14

keeps us awake. Right? We do all these

33:16

interesting things. Again, the price of

33:17

progress is that you can find anything

33:19

you want at any time of day or night on

33:21

the internet. So, we do need these

33:23

pacts, again, as the last line of

33:25

defense. It's not the first thing. You

33:27

know, I don't want people to to listen

33:28

to me and say, "Okay, fine, I'll get an

33:29

internet timer, then I won't get

33:30

distracted." No, if you don't first deal

33:32

with the the internal triggers that lead

33:34

you to distraction, you'll find

33:35

something else. Right? Someone's also

33:37

going to say, "Listen, you've got 4G

33:38

internet on your phone, you've got

33:39

cellular internet, so you can just go on

33:42

it."

33:42

True. Again, but now it's effort. Yeah,

33:44

yeah. Right? If if I really wanted to

33:46

lie to myself, of course I could. That's

33:47

not the point, right? That there's

33:49

always a way. The point is it adds a bit

33:51

of friction. Right? It's that bit of of

33:53

of effort that now I have to take. And

33:55

more than anything, it's a statement

33:57

you're making to you and everyone in

33:59

your social environment that at 10:00

34:00

p.m. is the shut off time. Whether

34:01

people adhere to that or as you say,

34:03

there's ways to circumnavigate that, but

34:05

it's the statement of having that shut

34:06

off timer. Exactly. And now, by the way,

34:08

we it actually wouldn't even matter

34:10

because we all know the internet's going

34:12

to shut off at 10:00. We all need to

34:13

start getting ready to to stop doing

34:15

whatever we're doing because it's going

34:17

to Now, we don't even need anymore. It's

34:19

become part of our nightly ritual,

34:21

right? And by the way, what I want to

34:23

illustrate is the concept, not the

34:24

practice, right? Tactics are what you

34:26

do, strategy is why you do it.

34:29

That's more important. You know, I think

34:30

a lot of these books around similar

34:32

topics around

34:34

you know, dealing with with focus and

34:36

productivity, it's a lot of life hacks,

34:39

right? But what I wanted was more the

34:41

the strategy, the the psychological

34:43

principles around why we get distracted.

34:45

And then I'll I'll let people come up

34:47

with their own tactics. I give you lots

34:48

of tactics as well, but this is just one

34:50

illustration of how we can use this

34:51

strategy. And that's only one pact.

34:52

There's also two other pacts I can I can

34:55

share as well. There's a lot of just

34:57

before we get onto the two other pacts,

34:59

a lot of debate over the years about

35:00

this idea of willpower. All of you know,

35:03

just before we started recording, I said

35:04

to you, I looked up all these time

35:06

management techniques and I've looked at

35:07

these diet fads and there's so many of

35:08

them because it appears that they none

35:10

of them really work without this

35:11

underlying thing called discipline.

35:14

So, you can have all the you know, I can

35:15

time box and I can the one two three

35:17

four technique and the ABC five

35:19

technique, whatever. But if I don't have

35:21

the underlying discipline, then I'm not

35:22

going to do any of these things.

35:24

Discipline is such a interesting word.

35:26

It's

35:27

it

35:28

it kind of catches a lot of different

35:29

things. A lot of psychological forces

35:31

you've described.

35:33

But and this other theory of willpower

35:35

that's sort of trundled on through the

35:36

ages, that we have a limited amount of

35:38

willpower

35:39

and if we try and do too many things at

35:41

once, then we'll do none of them and

35:43

only take on one bad habit at once. Is

35:45

there any truth to all of that stuff?

35:47

No.

35:48

No? No. Willpower is not a limited

35:50

resource.

35:51

Uh at least from the latest research,

35:53

you know, science isn't is never

35:54

conclusive, but from what we know today,

35:56

it seems So, a few years ago, there was

35:58

this concept called ego depletion. Ego

36:01

depletion is exactly what you mentioned,

36:02

it's that we run out of willpower like

36:04

someone would run out of battery charge

36:06

on their phone, right? That it's a

36:07

depletable resource.

36:09

And this concept was was promoted and

36:11

kind of widely circulated in the popular

36:13

press.

36:14

And there were some fantastical claims

36:16

made that if you if you drank

36:19

sugar-sweetened lemonade that you would

36:21

boost your willpower. And it turns out,

36:23

as often happens in the social sciences,

36:24

when something sounds a little fishy, we

36:26

replicate the study. We try and run the

36:28

study again.

36:29

And Carol Dweck, who you might know from

36:31

she's probably been on your show, from

36:33

her book Mindset, she decided to

36:35

replicate these studies. She decided to

36:36

run them again, these ego depletion

36:38

studies. And she found

36:39

that

36:40

the only people who experienced ego

36:43

depletion, the only people who actually

36:46

did run out of willpower like someone

36:48

would run out of battery on their phone,

36:50

the only people who experienced that

36:52

were people who believed

36:55

that willpower was a limited resource.

36:58

That's it.

36:59

So, it turns out, I mean, this is this

37:00

incredibly important because it has

37:02

implications for all sorts of things in

37:03

our life, right? When we believe that we

37:06

are somehow deficient, that our brain is

37:08

broken, that

37:10

the the the world is conspiring against

37:13

us to hijack our brains, when we believe

37:15

these self-limiting thoughts,

37:18

we act in accordance. And so, it's very

37:20

much the case with with this ego

37:21

depletion myth, that ego is that our

37:24

willpower is not limited unless we

37:26

believe it is.

37:28

And on this point of did cuz I think the

37:30

word discipline is somewhat

37:31

interchangeably used with like

37:32

willpower. It's doing the thing you said

37:35

you were going to do like and you

37:36

intended to do. I was trying to figure

37:38

out what discipline is and where it

37:40

comes from. Why in certain aspects of my

37:42

life like going to the gym now. So, for

37:44

the last three years, I've gone to the

37:45

gym about six days a week.

37:47

Before then, I couldn't. DJing, I've

37:49

started DJing and I've done that for

37:50

about 12 months. I've been disciplined

37:51

with that. This podcast, I've been able

37:54

to do it. We release two episodes a week

37:55

and we have done for a while now. Why am

37:57

I disciplined in some areas of my life?

38:00

Why can I continue to show up? And why

38:01

in other areas of my life is it this

38:02

kind of failing battle to like you know,

38:05

get back on the horse every other week

38:06

because I've fallen off. I had a

38:08

hypothesis where I was like, well, with

38:11

DJing, I have a like a a goal that mean

38:13

this is maybe my discipline equation.

38:15

A goal that means a lot to me. It's it's

38:17

worth the pursuit. If I attain it, you

38:20

know, it feels like it's worthwhile.

38:22

Plus

38:24

the psychological engagement and

38:25

enjoyment of the pursuit of the goal.

38:27

So, like deep like I want to be a DJ

38:29

plus the psychological engagement and

38:31

enjoyment. I I love the process of

38:33

DJing. It's like meditation or therapy.

38:36

Listening to your favorite music for

38:37

hours, doing nothing other than being in

38:39

that flow state. Minus

38:41

this is where you kind of come in, I

38:42

guess, is the psychological discomfort

38:45

or disengagement

38:47

associated with the pursuit. So, for

38:49

example, if the DJing equipment was up

38:51

in the spare room and I had to

38:53

load it up every day and it took 35

38:55

minutes to do it.

38:57

And then I had to load up the software

38:58

every day and it was really difficult.

39:01

I might find the process not worthwhile

39:03

and I might discipline might wane.

39:06

When you look at that equation, the Y,

39:08

the enjoyment of the pursuit minus the

39:10

the sort of unenjoyment of the pursuit,

39:13

does that make sense? There's a lot

39:15

there. I mean, the basics are there. I

39:16

think what's

39:18

uh missing is that you So, with this

39:21

DJing

39:23

pursuit,

39:24

you enjoy it.

39:26

And so, it's not hard to do something

39:27

you enjoy. This is my problem with flow.

39:29

You've heard about Mihaly

39:30

Csikszentmihalyi with the concept of

39:31

flow.

39:32

Uh that, you know, you can get into this

39:34

state where

39:36

time flies and it's effortless. And the

39:38

examples, if you read the book, uh the

39:41

of the examples are from sports, they're

39:42

from things that, you know,

39:44

people really enjoy doing.

39:47

And that's, you know, that's like

39:48

Hollywood. It's nice work if you can get

39:49

it. How do you get into flow when it's

39:51

something you really don't want to do?

39:53

So, right now you enjoy DJing because to

39:57

correct me if I'm wrong, it's it's

39:58

you're not doing professionally or maybe

40:00

you are? Not really. So,

40:02

my guess is right now as an amateur,

40:04

it's fun. Stakes are low, you're just

40:06

enjoying the process.

40:08

Very much what I used to do when I first

40:10

started blogging, right? I was just

40:12

writing for myself and then I got a few

40:13

readers and it was kind of fun just to,

40:15

you know, it's pure joy. It's pure

40:17

amateur behavior.

40:18

And then what

40:19

happened

40:21

when I said, "Okay, now I want to

40:22

publish a book." Or when you if you

40:24

decide to professionally DJ, it's going

40:25

to start getting hard, right? Now

40:27

there's all this other stuff you don't

40:28

want to do around the core experience,

40:30

right? Now you got to figure out, how do

40:31

I build my brand and how do I get people

40:33

packed into, you know, the the

40:35

my show? And all this stuff that you

40:36

have to do that maybe isn't as fun. And

40:38

that's where flow falls down. So, this

40:40

is exactly what's happening and

40:41

happened. Mhm. So, started DJing and

40:44

then we announced I'm going to do a

40:45

show. We got 3,000 people to come to

40:47

this venue.

40:48

And in the lead-up to that, DJing became

40:50

a lot less fun. And even now, so they've

40:52

they've they're trying to book me to do

40:54

a show in Ibiza and Marbella this year.

40:56

And suddenly I'm getting all

40:58

uncomfortable about DJing again. Because

41:01

so when I look at the the equation I

41:02

presented, what seems to have happened

41:03

in that equation is the perceived

41:05

psychological cost has increased

41:07

suddenly. Mhm. Because now there's like

41:09

nerves and yeah. Now there's like worry

41:10

and all these other forces at play and

41:12

that equation's now I've killed my

41:13

discipline has dropped. Right. Exactly.

41:16

Exactly. And so that's where becoming

41:17

indistractable comes into play.

41:19

You don't need to be indistractable for

41:21

something you love doing anyway, right?

41:23

There's no problem with that. Follow

41:24

through is easy.

41:26

It's how do I do the stuff I know I need

41:28

to do

41:29

but I really don't feel like doing it.

41:31

If you ask, you know, we talked about

41:32

earlier

41:32

the only reason businesses fail is

41:34

because they run out of cash. The only

41:36

reason we fail at our goals, there's

41:37

only one. The only reason we fail at our

41:39

goals is because we don't feel like it.

41:42

I don't feel like it. I don't feel like

41:44

going to the gym right now. I don't feel

41:45

like working on that book. I don't feel

41:47

like whatever it is. It's a feeling.

41:49

Fundamentally, it's a feeling. Of course

41:50

there's outside factors, of course. But

41:52

in terms of the number one reason we

41:53

don't pursue our goals is we quit.

41:55

Right? That's the the most prominent

41:56

reason. We don't follow through and that

41:59

tends to be because of a feeling. So,

42:01

when there are these tasks that suddenly

42:03

get hard, right? Are suddenly difficult,

42:06

that's when we need different tactics.

42:08

It's easy to do the stuff we enjoy. It's

42:10

hard to do the stuff that

42:11

we don't enjoy.

42:13

So, what would you advise me to do then?

42:15

In the case of DJing, I've got, you

42:16

know, potentially two shows this summer

42:17

in Europe.

42:19

So, I I would start with your values.

42:21

Um and that's part of step two of making

42:23

time for traction. When people ask, you

42:25

know, how do I make a time box calendar?

42:27

Where do you start? You start with your

42:28

values.

42:29

So, what are values? The definition of

42:31

values in my book is attributes of the

42:34

person you want to become.

42:36

Attributes of the person you want to

42:37

become.

42:38

So, then what you do is you put your

42:41

your your values in terms of these three

42:43

life domains. I look at them as

42:44

concentric circles.

42:46

At the center of these three life

42:47

domains is you. If you can't take care

42:49

of yourself, can't take care of others,

42:51

you can't make the world a better place.

42:53

So, in that when it comes to that life

42:55

domain, you look at the things that you

42:57

want to do for yourself, the time you

42:59

want to spend to become the person you

43:01

want to become. And you look at your

43:02

calendar, you look at this blank

43:04

calendar for the next 7 days and you ask

43:06

yourself, how would the person I want to

43:08

become spend their time?

43:10

And you put that time in your schedule.

43:12

So, time for rest, time for reading,

43:15

time for

43:16

video games. Doesn't matter. Put that

43:18

time in your schedule.

43:20

The next life domain is your

43:21

relationships. Part of the reason we

43:23

have this loneliness epidemic in the

43:25

industrialized world

43:27

is that we don't have the time scheduled

43:29

for our relationships like we used to.

43:31

As the industrialized world became more

43:33

secular,

43:35

the church, the synagogue, the mosque,

43:37

we don't go to these

43:39

social interactions where we care for

43:41

others and others care for us. We don't

43:42

have that scheduled in our day anymore.

43:44

And I'm not saying it, I'm I'm pretty

43:45

secular myself. I'm not saying we have

43:47

to do that, but that is what we have

43:48

lost because we don't have these regular

43:51

what used to be religious institutions.

43:53

Doesn't have to be real. I mean, we

43:54

Robert Putnam was talking about this in

43:55

the 1990s in his book Bowling Alone. We

43:57

don't have these regular social

43:59

interactions like previous generations

44:00

did. And we need to bring those back. I

44:02

actually think social media overuse is a

44:04

symptom, not the cause

44:06

of the fact that we

44:07

don't see people regularly. So, you need

44:10

to put in your calendar time for those

44:12

relationships. Your friends, your

44:14

family, your kids,

44:15

your significant others. You have to put

44:17

that time in your schedule. Don't give

44:18

them whatever scraps of time are left

44:20

over. Put it in your schedule. Then

44:21

finally, your work domain. This is where

44:23

most people start, but it's actually I

44:25

think where we need to end.

44:27

Work comes in two flavors. We have

44:29

what's called reactive work and we have

44:31

reflective work.

44:33

Reactive work is how a lot of people how

44:35

distracted people spend their days.

44:37

Reacting to messages, reacting to

44:38

notifications, reacting to requests all

44:40

day long reacting to things. And that's

44:42

fine. Everybody's job will involve some

44:43

amount of reactive work. But if you're

44:46

not scheduling time for reflective work,

44:49

you're going to run real fast in the

44:51

wrong direction.

44:52

You have to put time in your schedule

44:55

to think.

44:56

If you want to do work that is creative,

44:58

work that requires focus, you have to

45:00

schedule that time. It's okay if it's

45:02

only 15, 20 minutes, but that time has

45:04

to be on your schedule. So, to answer

45:05

your question of, "Okay, well what do I

45:06

do with this this passion I have around

45:08

DJing?"

45:09

It's a factor of how much time you want

45:11

to put into it

45:13

based on your values, based on the kind

45:14

of person you want to become.

45:16

So, what would the Stephen you want to

45:18

become, how much time

45:21

time first and foremost, not outcome. I

45:23

think that's the problem with a lot of

45:24

goal planning. This is one of my beef

45:26

with with to-do lists. To-do lists are a

45:29

series of outputs.

45:31

I want to do this, I want to do this, I

45:32

want to do this, I want to and it has no

45:34

constraint.

45:35

A to-do list has no constraints. You can

45:37

always add more.

45:39

And so what happens?

45:40

You come home with your to-do list of a

45:42

million things after you've worked

45:43

really hard all day long

45:45

and most of those things you have not

45:46

crossed off.

45:47

So, what does that say to your

45:48

self-image if every day you come home

45:50

and all these things still haven't been

45:51

done after a long day of work and you

45:53

haven't done what you said you would do?

45:56

Loser.

45:57

So, day after day, week after week,

45:58

month after month, year after year,

45:59

you're reinforcing this self-image of

46:01

someone who doesn't do what they said

46:02

they were going to do.

46:04

Right? As opposed to a time box calendar

46:06

has constraints.

46:08

Same 24 hours in a day.

46:10

Right? And I don't care if you're Jeff

46:12

Bezos or Elon Musk, you can always make

46:15

more money, you can't make more time. I

46:17

think it's exactly flipped. Most people

46:19

are cheap with their money and generous

46:20

with their time. I think it should be

46:21

the opposite, right? We should be cheap

46:23

with our time and generous with our

46:25

money because you can always make more

46:26

money.

46:27

You can always make more money. You

46:28

cannot make more time. So, a time box

46:30

calendar forces you

46:33

to work with constraints and decide

46:34

based on your values how much time you

46:37

can afford to spend on whatever you want

46:40

to do.

46:41

Right? Because if you put in everything,

46:43

you you you'll get nothing. You'll live

46:44

in regret. Whereas if you say, "Look, I

46:46

only have

46:47

4 hours a week for DJing endeavors and

46:49

here's where I'm going to put that in

46:51

because I also want to spend time with

46:52

my friends. I need to take care of

46:53

myself. I need to take care of my

46:54

business." So, it's not based on

46:56

outcome,

46:57

it's based on input. Right? So, if you

46:59

went to a baker, okay, and you said,

47:01

"Hey, my kid has a birthday party. I

47:02

need

47:03

uh two dozen cupcakes."

47:05

Baker's going to say, "Okay, I need

47:06

flour, I need sugar, I need butter, I

47:07

need all these inputs. I need these

47:09

ingredients to make the output."

47:11

But when it comes to knowledge work,

47:13

we only think about the output.

47:15

But what's our input? Our input is just

47:17

two things, time and attention. Those

47:19

are our ingredients. That's it. So, you

47:21

can't just think about the output. You

47:23

can't just think about the cupcakes. You

47:24

have to think about the input. The input

47:25

is time and attention. And that, just

47:27

like ingredients for a cupcake, has to

47:29

be budgeted for. You have to plan that

47:30

ahead

47:31

or it's not going to work out. So, I

47:34

you're my inspiration for starting time

47:37

blocking, I've called it, but time

47:38

boxing.

47:38

Yeah, same thing. Um

47:40

and it's really, really been helpful

47:42

specifically in times when I'm not in

47:44

work. Mhm. So, when I go away to write,

47:46

for example, and I don't have meetings

47:48

that I like I have to do or that pop in

47:49

and out, etc. It's been super helpful.

47:51

And also, I'll be honest, during the

47:52

pandemic was when I really, to the point

47:54

that I started developing a time

47:55

blocking app with a friend of mine.

47:57

Because it was that useful for me. The

47:59

pandemic had happened, we weren't

48:01

meeting anybody, we weren't having sort

48:02

of in-person meetings. So, I had long

48:04

days, but that felt a bit more empty

48:06

than usual. So, to sort of get a grasp

48:08

on them and stop them being whittled

48:09

away with by distraction, I started time

48:12

blocking and it was amazing for me. I

48:13

guess one of the questions I want to ask

48:14

before I I get onto this is, do you even

48:16

So, I

48:18

in my personal relationship with my

48:19

girlfriend, we've been together for

48:20

about 4 years. Um pretty much ever since

48:22

we first met, me and you first met. Um

48:25

it's the first time I've lived with

48:26

someone.

48:27

She's moved in, we live together.

48:29

And

48:30

one of the things that

48:32

a busy lifestyle

48:34

can do, and I think you've described it

48:36

as well, is it can have an impact on

48:37

your sex life and relationship, dates,

48:40

date night, etc.

48:41

So, I proposed the idea to her

48:44

because of you.

48:45

I said,

48:46

"We should schedule these things because

48:48

I schedule everything else that's

48:49

important to me. Yeah. So, we should

48:51

schedule our date night and those kinds

48:54

of things. Right. Because that's equally

48:56

important to me, too. And she was a bit

48:58

resistant to the idea at first cuz it in

49:00

her her rebuttal was that it kind of

49:01

takes the

49:03

you know, the spontaneity and the spice

49:05

and the Date night or scheduling sex?

49:07

Cuz some people schedule sex. I don't go

49:08

that far. I wouldn't I wouldn't go as

49:09

far as scheduling sex, but it's really

49:11

like spending time together and doing

49:12

stuff. She like her she was resistant to

49:14

scheduling it because she felt that it

49:16

took the

49:17

you know, the like

49:19

But the the so there's an interesting

49:20

concept. Okay, so when I was um

49:23

my wife and I met at university and we

49:25

met in economics class.

49:27

And in this class, they discussed this

49:29

concept of a residual beneficiary.

49:33

A residual beneficiary in business is

49:34

the person, the chump, who receives

49:37

whatever's left over when a business is

49:39

sold. So, first debt holders get their

49:41

share, then the equity holders.

49:43

Whatever's left over, the residual

49:45

beneficiary gets. Right?

49:47

And after we'd been married for a few

49:49

years, she sat me down, she says, "Near,

49:51

you have turned me into the residual

49:53

beneficiary." Wow, what a thing to say.

49:56

Right? I get whatever scraps of time are

49:58

left over.

50:00

If If you and your relationship, by the

50:01

way, my book is not for people who have

50:03

a perfect life. Okay? I don't have a

50:05

perfect life. still get distracted from

50:07

time to time.

50:08

The difference is between a distractible

50:10

person and indistractible person is that

50:12

a distractible person keeps getting

50:14

distracted by the same things. Paulo

50:15

Coelho has a wonderful quote. He said,

50:17

"A mistake repeated more than once is a

50:19

decision."

50:20

Such a good quote. A mistake repeated

50:21

more than once is a decision.

50:23

Good, right?

50:24

So, distractible people keep getting

50:26

distracted by the same things again and

50:29

again. How many times are we going to

50:30

complain about Tik Tok and Facebook

50:32

before we say, "Enough, I'm going to do

50:33

something about it." Right?

50:34

Indistractible people say, "Okay, I got

50:36

distracted once, but you're not going to

50:38

let it happen again and again."

50:39

So, I'm going to take steps today to

50:41

prevent getting distracted tomorrow. So,

50:43

when my wife and I found that our

50:46

schedules were getting busier and

50:47

busier, and we weren't making the proper

50:49

time for each other, it wasn't happening

50:51

spontaneously,

50:53

then we had to go to plan B. And plan B

50:56

for a long time, the there was no plan.

50:58

It was just, "Well, it's not happening."

51:00

The the problem is

51:01

people interpret the fact

51:04

maybe you felt this

51:06

that not making time, not being

51:08

spontaneous, means that we don't love

51:10

each other as much. And I think that's a

51:12

huge mistake. That's not it at all. It

51:14

certainly wasn't in my relationship with

51:16

my wife. I still loved her just as much.

51:18

Just that I was busy, honey, and there's

51:19

this big thing happening here, and I

51:20

need to do this, I need to do that. And

51:22

the time would slip away, and we

51:24

wouldn't spend time together.

51:26

That's no indication that I don't love

51:27

my wife. It's an indication that I

51:29

didn't know how to prioritize my wife

51:30

properly. So, I stopped making her the

51:33

residual beneficiary. If we have extra

51:36

spontaneous time, you know, sometimes

51:38

a meeting is canceled. Great. Let's

51:40

Let's do something together.

51:42

But at minimum, we know on Friday

51:45

nights, that's our date night.

51:47

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52:39

I'm in an interesting phase at the

52:40

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52:42

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52:43

Aid, which takes place in June at Old

52:45

Trafford, I've been training a lot

52:46

differently. But regardless of how I

52:48

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52:50

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52:51

training, which is predominantly what

52:52

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52:55

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52:57

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52:59

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53:00

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53:08

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53:10

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53:12

I've got the second favorite option of

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53:18

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53:20

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53:23

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53:27

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53:30

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53:31

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53:33

When we when we do fall out of

53:35

quote-unquote balance in some way, when

53:37

we maybe

53:39

don't have our priorities in order. At

53:40

least this is what people think.

53:43

People

53:44

diagnose themselves with this thing

53:46

called burnout. And I've been quite

53:47

intentional with my words there cuz I

53:48

have my own opinions on burnout. I don't

53:49

really think burnout

53:51

is what people think it is. People think

53:53

of burnout is basically doing too much

53:55

work.

53:56

Mhm. I think most people, 90% of people

53:58

would say that burnout is when you do

53:59

too much work.

54:00

Mhm.

54:01

It's a big topic in conversation now,

54:03

this subject matter of burnout. So, what

54:05

do you think burnout is?

54:06

So, there's some amazing research done

54:08

by two British researchers by the name

54:10

of Stansfeld and Candy, and they

54:12

concluded that um

54:15

a toxic work environment

54:18

is not the work you do,

54:20

it's the type of work you do.

54:23

And so, they wanted to see that the the

54:25

the study was, "What kind of work

54:27

correlates with increased rates of

54:30

depression and anxiety disorders?" And

54:32

they found two conditions that raised

54:35

the rates

54:36

of anxiety and depression. They

54:37

literally the kind of jobs that make you

54:39

sick psychologically. And those two

54:41

conditions are high expectations coupled

54:44

with low control.

54:46

Coupled with Exactly. Low control. So,

54:48

high expectations and low control. If

54:51

you had high expectations and high

54:52

control, no problem. People rise to the

54:54

occasion. But when you have a job with

54:56

high expectations and low control,

54:59

that's burnout.

55:01

Why? Because it's a lack of agency. I'm

55:03

expected to do all this,

55:05

I can't. Right? I'm trying. I'm trying.

55:07

I'm trying. But as much as I do, my my

55:10

I don't have enough agency to meet these

55:12

expectations. So, let's zoom in on both

55:14

of those. I'm really compelled by this

55:15

idea of low control. Mhm. Um

55:18

when people think of control, that can

55:20

mean a number of things.

55:21

Is that the ability to make decisions

55:23

for myself on how to accomplish the

55:25

challenge? To affect the the outcome.

55:28

Okay. Right? So, if you have um

55:31

uh you know, you're you're

55:33

a small cog in a big machine, but you

55:36

have these very high expectations, but

55:38

it's doesn't all depend on you. There

55:40

are other people Exactly.

55:42

The circumstances

55:42

circumstances beyond your control that

55:44

is hard No matter how hard you work, you

55:46

can't meet

55:47

someone's expectations.

55:50

Why?

55:52

I'm trying to think from this the

55:53

psychological discomfort framework, why

55:56

that

55:59

that environment of high expectations,

56:01

this being pulled this way, but then

56:02

being suppressed on this end, would

56:05

cause

56:06

burnout. And burnout, I guess we have to

56:07

define it as that What is it? It's the

56:09

sort of psychological overwhelm, which

56:11

It's giving up. Which makes you give up.

56:13

Yeah, it's uh

56:14

I think it's because it's the

56:16

it's the definition of death.

56:19

Right? Schopenhauer describes life

56:21

as anything that tries to affect its

56:23

environment.

56:25

Life is defined by something that

56:26

affects its outside environment. Changes

56:29

where it is to its benefit in some way.

56:32

That's what an alive organism is. So, if

56:36

you cannot change your environment, you

56:38

cannot change your circumstances, it

56:40

feels like death. And eventually you

56:41

give up. It's you you learn

56:43

helplessness.

56:45

Where eventually it's not worth

56:46

continuing to try because you can't

56:48

affect the outcomes.

56:50

I've always thought of burnout as being

56:52

somewhat sort of intrinsically attached

56:54

to meaning. Mhm. And it maybe that's it

56:56

That's exactly what you're describing

56:57

there because you're being robbed of

56:59

your ability to affect your outside

57:00

environment, which maybe is what meaning

57:02

is. Meaning is I think the can be the

57:04

relief valve.

57:06

So, if you are toiling, I mean, you

57:08

think about the role of religion in in

57:10

many people's lives historically,

57:12

religion tells you that even though your

57:16

lot in life may not change, right?

57:19

There is reward to come. So, you are you

57:22

have agency. You have control. It's just

57:24

that the reward is delayed. Mhm. So,

57:26

even if your life is awful now, someday

57:28

it'll be better.

57:30

That's that gives you agency. So, that's

57:32

meaning, right? That gives you that that

57:34

meaning, that purpose of it's coming

57:36

someday.

57:37

But if you believe that there's nothing

57:39

you can do to get that reward, that it

57:41

makes no difference,

57:43

uh then the only logical thing to do is

57:45

to quit. I might be totally wrong here,

57:47

but I I think the reason I thought

57:49

meaning was so important was because I

57:51

when you when you think about people in

57:52

roles that typically feel that burnout,

57:55

it seemed to me that it was like

57:57

monotonous, tedious work where

58:01

you know, maybe like working on a

58:02

production line where you're doing very,

58:04

very long hours of work that is absent

58:06

of meaning for you. You don't really

58:08

care about the work, but you're being

58:09

pressed to do long hours.

58:11

So, that's was my kind of understanding

58:13

of it cuz I tried to contrast it to

58:15

areas where I never get burnout.

58:17

You know, watching Manchester United

58:18

play, or playing video games, whatever.

58:21

And I thought, "What's the difference?"

58:22

Well, it's because of my sort of

58:24

subjective meaning or enjoyment of the

58:26

task. So, I thought the enjoyment and

58:28

the meaning part was central somehow to

58:31

but becoming burnt out.

58:32

Mhm. Mhm.

58:34

Uh

58:35

I don't know. I'm I'm not sure if it's

58:36

necessarily

58:38

uh requires meaning per se. I mean, you

58:40

see people working

58:42

two, three jobs uh sometimes, you know,

58:44

when they're when they're getting

58:45

started from base level just to feed

58:47

their kids. Um

58:49

it's they can they can do very

58:50

repetitive, boring work, and they do it

58:54

uh because they are affecting change.

58:55

They have agency. They can see the

58:56

results. They need to feed their

58:57

families.

58:59

And this idea of agency and control is

59:02

fundamentally linked to our physio

59:04

physiological health as well, which I

59:06

find quite surprising that people that

59:07

have greater degrees of control in their

59:10

professional endeavors are healthier.

59:12

Right. This concept of locus of control.

59:14

Right? Where it's external locus of

59:15

control versus internal locus of

59:17

control. People who have external locus

59:18

of control believe that things happen to

59:20

them. People who have internal locus of

59:22

control believe that they affect change.

59:25

And what's fascinating about this is

59:26

that uh people who have internal locus

59:28

of control on every metric of well-being

59:32

do better. They're wealthier, they have

59:35

more they have better relationships,

59:37

they're healthier. Every metric of

59:39

well-being having an internal locus of

59:41

control benefits you.

59:42

Even when your circumstances dictate

59:46

that you shouldn't think that you had

59:48

that much control. Even when you're in a

59:49

really awful situation, believing you

59:51

have agency makes you better off, even

59:54

if it's not true.

59:55

Because that mindset, again, back to

59:57

what we were saying earlier about how

59:58

mindset affects what we do. If you

60:00

believe willpower's limited, you will

60:02

act as such, right? I used to come home

60:05

after a long day of work and say, "Oh,

60:06

you know what? I've had a hard day.

60:09

I don't have any more willpower. My

60:10

willpower's been exhausted like we

60:11

talked about earlier. Give me that pint

60:13

of Ben & Jerry's. I'm going to sit on

60:14

the couch and and eat my ice cream."

60:16

Because I believed I I was spent. Right?

60:19

But it was in my head. Whereas people

60:21

who believe that they have agency, they

60:23

do have control, live much healthier,

60:26

better lives. This raises the point

60:28

about responsibility, which is quite a

60:29

controversial point for some reason.

60:31

Funny that that is, right? Like Why why

60:33

is it so controversial, do you think?

60:35

I think it's this this idea, rightly so,

60:37

of not victim blaming. But I don't think

60:39

that that is incongruous, that you don't

60:42

have to blame victims

60:44

as well as saying that we should take as

60:45

much responsibility as we possibly can.

60:48

Um so, in in my line of work, you know,

60:51

I I'm

60:52

fairly controversial because I wrote

60:53

Hooked: How to Build Habit-Forming

60:55

Products, and then I wrote

60:56

Indistractable about how to uh control

60:58

your attention and choose your life. And

61:00

many people see those as as opposites,

61:02

right? But I didn't write Hooked and

61:03

Unhooked. I wrote Indistractable uh

61:06

because it's about having our cake and

61:08

eating it, too. It's about having both.

61:10

We can have the best of both worlds. Uh

61:13

that we can build apps, we can build

61:15

technologies that help us

61:17

exercise and learn new languages and and

61:20

stay healthy. We can use these these

61:22

amazing technologies for good, but we

61:24

can also find ways to not get distracted

61:27

from the from the devices or whatever

61:29

the distraction might be that lead us

61:30

away from what we really want. Um but

61:33

yeah, sometimes people will say, "Yeah,

61:34

but that's uh you know, you're you're

61:36

you're blaming the victim here. We're

61:37

that we're all victims of these

61:38

technologies. The technology companies

61:40

are doing it to us, right?" The Social

61:41

Dilemma movie tells us that our brains

61:43

are being hijacked.

61:44

And uh

61:46

they interviewed me for The Social

61:47

Dilemma movie. Did you see it, by the

61:48

way? I did, and I yeah. Okay, so they

61:50

interviewed me, and I know you've had uh

61:51

Johann Hari on the show, and I have big

61:53

issues with with his whole thesis.

61:55

Because it's it's a line around

61:58

it's not your fault. It's being done to

62:00

you. And look, there's no doubt that

62:02

these companies design their products to

62:04

be engaging. That's the point, right? Do

62:07

we want Hey, Netflix, stop making your

62:09

show so interesting.

62:11

Uh

62:12

Apple, your phones are too

62:13

user-friendly. Right? That's ridiculous.

62:15

That's the point of these products. We

62:17

want them to be engaging. We pay for the

62:18

privilege of having them be engaging.

62:21

So, it's ridiculous to think that

62:22

somehow they're going to stop doing

62:23

that. Uh it's also ridiculous to think

62:25

that the government, in all its

62:27

brilliant wisdom, is going to figure out

62:29

how to regulate these companies

62:31

properly, right? We see every time I

62:32

come to Europe, I can't use the internet

62:34

because these stupid GDPR rules that I

62:36

have to constantly click accept I don't

62:37

even know what I'm clicking on. They're

62:38

so annoying. We see what happens when

62:39

government tries to regulate these

62:40

companies. Most of the time they're

62:42

incredibly ham-fisted. So, do we just

62:44

sit here I'm not I'm not saying I'm

62:45

anti-regulation. I'm for smart

62:47

regulation. But in the meantime,

62:50

what are we doing? We're just going to

62:51

sit here and wait, right? Please,

62:53

Zuckerberg, stop addicting me. It's

62:54

ridiculous. There's so much we can do,

62:57

starting with not thinking we're

62:59

powerless in all realms of our life.

63:01

Again, even when circumstances are

63:04

beyond your control, it benefits you, it

63:06

behooves you to believe you do have

63:08

agency, you do have control. You're

63:10

going to be better off as opposed to

63:12

saying, "Well, there's nothing I can

63:13

do." Because what do people do when they

63:14

believe they're powerless? Correct.

63:16

Nothing. Yeah.

63:18

It's so interesting cuz I had a

63:19

conversation with a friend of mine last

63:20

night who um is single,

63:24

been single for a while, and we were we

63:26

were huddled around there was a couple

63:27

of us, and everyone was single um in a

63:29

circle. I'm I'm currently not single. Um

63:33

and

63:34

I saw some of that. I saw some of that,

63:36

"Well, it's just it's the nature of the

63:38

modern dating world." You know, like you

63:40

hear it all, "I don't want to be on

63:41

these dating apps, and social media

63:43

doesn't work, and I can't meet anybody,

63:45

so it's just the way it is."

63:47

And you can see in that moment like

63:49

the

63:50

it's almost like

63:52

declaring defeat. Well, there is agency

63:54

in that as well. Remember, if if life is

63:56

defined by something that changes is

63:57

outside environment, that's a great way

63:59

to say, "Well, I have agency. I decide

64:01

to quit. It's in my control

64:03

to to say it's

64:05

it's impossible."

64:06

I guess so. Even if it is

64:08

self-defeating, it it feels good to say

64:11

it's impossible. But it's going to

64:12

reduce your chances of finding someone.

64:14

Of course.

64:14

If you just say, "Okay, well, I I

64:16

can't," and you blame external factors

64:18

Right.

64:19

on that. The Mark Zuckerberg has become

64:21

a villain in society. You know, people

64:23

have really portrayed him as being the

64:25

source of so much evil, destroy people's

64:28

mental health because of these apps and

64:29

all these kinds of things. Do you

64:32

I sense you have a slightly different

64:33

approach to that, or you think that's a

64:34

little bit too simplified? Am I right?

64:36

W- Which part? The

64:37

The kind of I saw something yesterday

64:39

where Mark Zuckerberg was playing

64:40

jujitsu. Mhm. Have you playing jujitsu?

64:43

the video, yeah. I shouldn't say playing

64:44

jujitsu. He was doing jujitsu. Did you

64:46

see the video of him doing it?

64:47

yeah. And like the top

64:49

the person who would quote retweeted it

64:51

had said, "He's destroyed our a

64:53

generation's mental health, but he's

64:54

pretty good at jujitsu."

64:56

And I you know, he has been attacked for

64:58

the last decade

64:59

um because people think that, you know,

65:01

he built these apps, and these apps have

65:03

now made our lives significantly worse,

65:04

but the the framing that you present

65:06

seems to say

65:08

if it wasn't those apps, it would be

65:10

something else. And it's not necessarily

65:11

the apps itself, it's our relationship

65:13

to the apps because of emotional

65:14

regulation in other parts of our life.

65:16

You said something super interesting

65:17

earlier, which we kind of moved on from,

65:18

where you said that you don't believe um

65:23

you believe that the

65:26

apps are a symptom of

65:29

a wider social issue. Mhm. Is that is

65:33

that an accurate representation of your

65:34

views? Yeah. Yeah, I mean, I I think

65:36

look, I'm not uh saying these companies

65:38

are guilt-free. By the way, I have been

65:40

asked many times to work for them and

65:42

with them, and I I always refuse cuz I

65:44

don't want any conflict or appearance of

65:46

conflict of interest. So, I don't have

65:47

any I don't get paid by these companies

65:49

in any way.

65:50

But I think there is absolutely a moral

65:53

panic around social media. We already

65:55

see it now fading, right? It was last

65:57

week it was uh social media, this week

65:59

it's going to be AI. There's always a

66:00

moral panic. And if you look back at the

66:02

the history of mankind, we have always

66:04

had moral panics of one thing or

66:06

another, uh especially with media.

66:08

Uh media that hijacks the brain of of of

66:11

the population, that's always been a a

66:12

big fear. I think

66:15

uh

66:16

in general, it's it's way overblown. I

66:18

mean, if you actually look at the

66:19

research uh in terms of of the effects

66:21

of mental health, um look, overuse of

66:24

any media is going to have deleterious

66:27

consequences, right? When my daughter

66:28

was into Harry Potter and she was

66:29

reading Harry Potter 5 hours a day, I

66:31

said, "Hey, honey, that's too much Harry

66:32

Potter, right? Like that's going to have

66:34

some deleterious consequences. Well, you

66:35

need to go outside, you need to see your

66:36

friends, you need to do other things."

66:38

So, yeah, any extremes uh are bad. Now,

66:41

I do think there is room

66:44

for regulation for two protected classes

66:47

of people. One we currently protect,

66:49

which is children. So, children, you

66:51

know, there's my daughter can't walk

66:52

into a casino and start playing

66:54

blackjack. She can't walk into a bar and

66:57

order gin and tonic. She's too young for

66:58

that, right? So, there's certain

66:59

protections are for children. I think we

67:01

should have those protections for social

67:02

media. I think 13 is probably too young.

67:04

The current regulation, at least in the

67:05

states, is 13. That's probably too

67:08

young.

67:09

The other group of people who don't have

67:11

protection, who need protection, are

67:13

pathological addicts. So, addiction, you

67:16

know, we toss around this word addiction

67:17

so much these days. My my wife got a a

67:20

box of shoes from DSW, and the the box

67:24

says, "Danger,

67:26

addictive contents inside." Okay, it's

67:28

shoes, right? We use this word

67:30

addiction, we throw it around. Addiction

67:32

is a disease. It's a pathology. And just

67:35

because something is addictive doesn't

67:37

mean it dicks everyone, clearly, right?

67:39

Many of us have a glass of wine with

67:40

dinner, we're not all alcoholics. We

67:42

have sex, we're not all sex addicts,

67:44

right? So, it's ridiculous to think just

67:45

because something is addictive to some

67:46

people, it's addictive to everyone. But

67:48

if you are addicted, and the company

67:52

knows this might be the case, and I've

67:54

been advocating this for years. This is

67:57

the kind of legislation I do support,

67:58

then I think the government the then the

68:00

company has a responsibility. Right? If

68:02

an alcohol company,

68:04

they don't know who's addicted. How

68:05

would they know? How would they know who

68:06

the alcoholics are? They wouldn't know.

68:09

The online companies, they do know. They

68:11

have personal identifiable information,

68:12

and they know your time on site.

68:14

So, they could reach out, and this is

68:16

what I'm advocating for. I call it a a

68:17

use and abuse policy. That if you are

68:19

using this product, give me a number, 30

68:22

hours a week, 40 hours a week, whatever

68:23

number is in the, you know, several

68:25

standard deviations uh uh

68:27

of use,

68:28

we're going to reach out to you with a

68:30

very respectful message that says, "We

68:32

see that you are using your our product

68:34

in a way that may indicate you are

68:36

struggling with an addiction. Can we

68:37

help?" Can we help? Right? Very

68:39

respectful message. If they say no,

68:41

fine, right? But offer to help. Can we

68:44

uh help you use uh blocking tools so

68:47

that you're, you know, we we you you

68:48

self um select out. Uh what Here are

68:51

resources. I think you have a

68:52

responsibility. Now, that's about 3 to

68:54

5% of the population that struggles with

68:56

addiction. The problem is

68:58

there's this popular narrative, and a

69:00

lot of people are selling a lot of books

69:01

telling us that uh our attention is

69:04

being stolen,

69:06

right? Stolen from us.

69:08

If you're addicted, you could argue

69:10

that. That pathology of addiction, okay.

69:12

Everybody else, if you're not a child or

69:14

you're not addicted, this is a personal

69:15

responsibility issue. It's not an

69:17

addiction, it's a distraction. But we

69:20

don't want to call it that,

69:21

right? Because if it's a distraction,

69:23

ah, shoot, I got to do something about

69:24

it. That's no fun. Can't I just blame

69:26

Zuckerberg? No, I got to take some

69:28

personal responsibility. You know what?

69:29

I I have to learn how to manage my

69:31

internal triggers. I have to schedule my

69:32

time. I have to hack back these external

69:34

triggers. I got to put in some pacts in

69:36

place. This is not hard stuff, folks.

69:38

Right? The book isn't that long. Take

69:40

you maybe an hour and a half, 2 hours to

69:41

read it, and you will be indistractable.

69:43

You'll look at back at this and think

69:44

this is a joke. We were complaining

69:45

about this being addictive. Come on.

69:47

It's a few simple techniques. Right? So,

69:49

to sit here and complain and say our

69:50

attention's being stolen, our focus is

69:52

being stolen. It's not being stolen,

69:53

we're giving it away.

69:55

Give me a break. What is that? Stolen?

69:57

We are willfully giving it away because

69:59

we're not doing anything about it. So, I

70:01

think yes, is there room for regulation?

70:03

Of course. I think there's a lot we can

70:04

do. But let's start with personal

70:06

responsibility. Let That's the first

70:07

line of defense. Wouldn't that make

70:08

sense? First, let's see what we can do,

70:09

and then we can also figure out while

70:12

the politicians figure it out. We can,

70:14

you know, find ways to regulate as well.

70:16

One of the things I found compelling was

70:18

the role that our psychological

70:20

trauma and our childhood trauma can have

70:22

on us because

70:24

one of the psychologists I sat here with

70:26

described it as

70:28

gremlins and goblins. He said Sir Steve

70:31

Steve Peters said that we have some of

70:33

us have goblins. These are the hard to

70:35

move, hard to budge traumas. Usually

70:37

happen below the age of 10 that will

70:39

just stay with us the whole time. You

70:41

know, like really severe traumas. And

70:43

then after that, generally speaking,

70:44

they're gremlins where you can do work

70:46

to kind of overcome them.

70:48

When people are thinking about taking

70:49

those steps in relationships or in the

70:51

in the gym or whatever, you know, you

70:53

talked about obesity being clinically

70:54

obese. Sometimes we have these goblins

70:56

at the heart of us that limit us from

70:59

taking that first step that just acts as

71:00

a gravitational force against the

71:03

behavior we want to take. Right. How do

71:06

we Can we overcome that? Is that Is it

71:08

relevant? Well, so severe trauma is kind

71:10

of out of scope for for what I work on.

71:13

But I would say for the goblins as you

71:14

described them,

71:15

that is where I think it is very helpful

71:17

to realize that they're just feelings.

71:21

They're just feelings.

71:22

Right? They're But feelings can be very

71:24

convincing. But

71:26

feelings don't happen to us, they happen

71:28

for us. So, if we can leverage that, if

71:31

we can learn from that, if we can use it

71:33

like rocket fuel to propel us towards

71:35

what we want to do. If you look at, you

71:36

know, amazing artists or athletes or if

71:39

you the it's interesting how many of

71:41

them have some kind of trauma.

71:43

Right? Have you ever noticed that? Like

71:44

they're they're they're running away

71:46

from something just as much as they're

71:48

running towards something. They're

71:49

trying to prove something to their their

71:50

alcoholic father. They're trying to

71:53

prove something to to to somebody

71:55

because of what happened to them. You

71:57

know, we have post-traumatic stress, we

71:59

also have post-traumatic growth,

72:01

depending on how we frame that and what

72:02

we do with that discomfort. And there's

72:05

a lot of people who

72:07

do amazing things driven by these same

72:09

goblins that that other people run away

72:12

from. It's about how we reframe that

72:15

that discomfort.

72:16

Every successful person that sat here,

72:17

in fact, the last person that sat in the

72:19

chair, so I asked them and they said

72:21

they were basically running away from um

72:24

that trauma. And actually they actually

72:26

got diagnosed many years later in

72:27

therapy with post-traumatic stress

72:28

disorder.

72:29

PTSD.

72:31

They are

72:32

the number one in their industry, I'd

72:33

say. Right? I mean, it's it's so common.

72:36

And many of the people I interviewed for

72:37

the book, they That was what was so

72:39

fascinating. It wasn't trauma or

72:41

trauma-free. Everybody has trauma.

72:43

And from these high performers, they all

72:46

had it. Uh something And we all do in

72:48

some way. We've all suffered in one way

72:49

or another. And and of course, there's,

72:51

you know, it's very difficult with It's

72:53

very touchy, but uh you know, it's very

72:55

much subjective to us how we deal with

72:57

it, how we will grow from it. Uh I think

73:00

that's the big lesson. I think

73:02

the psychology community as well will

73:03

will will teach that it's about learning

73:07

how to deal with that discomfort in a

73:09

way that is adaptive, right? As opposed

73:12

to maladaptive, something that hurts

73:14

you. That these experiences are neutral.

73:17

It's how we interpret them that that

73:19

matters.

73:20

That's a really key point that I've

73:21

learned from doing what I do here. The

73:23

point about trauma being neutral, it's a

73:25

subjective thing. Uh you know, someone

73:27

snatches a toy off you when you're a

73:29

kid.

73:30

Now, you might interpret that as being a

73:33

fun game, or you might interpret it as I

73:35

can't trust anybody.

73:38

And it's like a it's the same incident,

73:40

but it's interpreted in two entirely

73:41

different ways. And then that child

73:43

might then go on to be incredibly

73:45

successful because they were low in

73:47

trust. Right. You know, but then that

73:49

might hurt their personal relationships.

73:51

And the other child who had the same

73:52

thing happen to them might just be, you

73:53

know,

73:54

And it's it's not only psychologically

73:56

true, but also physiologically true. I

73:57

don't know if you've read Mind Body

73:59

Prescription.

74:00

Uh it's it's an old book, but it

74:02

basically is is

74:04

a lot of people read it for back pain.

74:06

And it's incredible. I had a um

74:08

my last uh in my last company, a

74:10

business partner of mine,

74:12

she would be on the floor in pain in the

74:15

middle of the day. She would have to go

74:16

to a back office because she just could

74:18

not move. She was in so much pain.

74:21

And uh her husband had incredible carpal

74:25

tunnel. He would wear all kinds of

74:26

devices and

74:28

you know, stuff to try and immobilize

74:30

his hands, and he really suffered. And

74:32

then they came across this book, The

74:33

Mind Body Prescription, which basically

74:35

talks about how you don't want to

74:38

uh stop doing the painful actions. That

74:42

most pain is chronic type pain after the

74:44

healing has occurred. Of course, there's

74:45

a a window, right? If if you still have

74:47

pain, I think what is it? 6 months? If

74:48

you still have pain, then it's called

74:49

chronic pain.

74:50

That the body has already healed within

74:52

that time period. We're sure the body

74:53

has healed. Why is it still pain? That

74:55

there isn't necessarily Pain does not

74:57

mean physical trauma per se. And I think

74:59

this is relevant to psychological trauma

75:00

as well. The pain happens because we

75:04

focus on our attention on the pain. You

75:07

can't have pain without attention.

75:09

Do you notice that? You can't have pain

75:10

without attention.

75:11

Uh so it you know,

75:12

there there's these cases, by the way,

75:13

of in the World War I where

75:16

um soldiers would drag their buddies to

75:18

the medic

75:19

and say, "Medic, you know, my my buddy's

75:20

dying. You need to help him." And the

75:22

medic would look at the soldier and say,

75:23

"Soldier, your arm is gone." And he look

75:25

and he wouldn't notice that half of his

75:26

arm is missing.

75:27

Because pain requires attention. So,

75:29

when we overfocus on our pain, when all

75:31

we pay attention to is our pain, and I'm

75:33

saying here physiologically as well as

75:35

psychologically,

75:36

the pain becomes worse.

75:38

The pain becomes worse. When we sit and

75:40

we're and we're and and more so, when we

75:43

try and not do the thing that caused us

75:45

pain. So, now the advice

75:47

is not, you know, if you have a back

75:49

pain issue, it used to be, "Okay, well,

75:51

immobilize. Don't move. Uh you know,

75:53

don't stretch. Don't just, you know,

75:54

rest, rest, rest, rest." And now the

75:56

advice is really changing. Same with

75:57

carpal tunnel. It's not, you know, get

75:59

all the wrist braces and don't move your

76:00

wrist. It's the opposite. It's if you

76:01

feel back pain, do whatever caused that

76:03

pain three times.

76:05

Because you want to regulate the the

76:07

brain to learn that this is not a

76:09

threat.

76:10

Again, emotions, pain don't happen to

76:12

us, they happen for us. It's a it's a

76:14

lesson for us to learn from. It's just a

76:16

signal. Now, we can interpret that

76:17

signal any way we want. So, when we

76:19

hyperfocus on something that was

76:22

painful, physiologically or

76:23

psychologically, when we don't do the

76:25

thing that cause us discomfort, right?

76:27

When we want to go to safe spaces with

76:30

trigger warnings and we're not exposed

76:31

to the things that make us

76:32

uncomfortable, that only makes it worse

76:34

and worse and worse because we're paying

76:36

more attention to it and we don't have

76:38

the exposure. We We know the the way to

76:40

treat phobias. How do you treat a

76:42

phobia? Exposure therapy.

76:44

Right? So, when someone's scared scared

76:45

of a dog, right? When someone has severe

76:48

reaction to

76:50

a dog, what do you do? Well, first you

76:51

show them a picture of a puppy. Then you

76:53

show them a picture of a full-grown dog.

76:55

Then you show them a video. Then

76:57

eventually you'll put them in a room

76:58

with a puppy out the other side of the

77:00

room, 20 ft away. Then you

77:02

you you expose them to the threat until

77:05

their brain down regulates and

77:08

teaches itself not to cause this

77:11

reaction, this emotional reaction to

77:12

this potential stressor.

77:14

And so, it's the same way with many of

77:16

the the the potential discomforts in our

77:18

life. Isn't it the same way with just

77:20

belief itself, like self-belief? Think

77:22

about how our beliefs form. People

77:24

always, you know, ask me questions, and

77:26

one of the most popular questions anyone

77:27

wants to know in the sort of

77:28

self-development community is about how

77:29

we become confident. And confidence is a

77:32

belief. And one of the ways that I've

77:34

become confident in my life is by

77:36

exposure therapy, I guess.

77:37

Yeah. You know,

77:39

how you learn to speak on a stage is by

77:41

doing it. Like there's no other You

77:43

can't read a book on it to get to

77:44

overcome the nerves. Um have you thought

77:46

much about confidence and the role it

77:48

plays in everything we've discussed

77:50

today and how to build confidence? Hm.

77:51

Funny you should say

77:53

getting on stage. So, uh I'm a

77:55

professional public speaker. That's

77:56

that's I do that a lot. It shows. And

77:59

thank you. Very good. Well, okay. Well,

78:01

let me back up a few years. So, when I

78:02

when I first started out, uh I wrote the

78:04

book first, and then I started speaking

78:06

about it. And uh when I would get on

78:08

stage, I would have incredible stage

78:10

fright.

78:11

And at first, this is with my first

78:13

book, Hooked. And uh I would tell myself

78:16

this this script of when I felt my

78:19

heartbeat,

78:20

uh when I would get, you know, sweaty

78:22

pits, and

78:23

I I get very nervous.

78:25

And I tell myself I can actually It's

78:26

funny just talking about it, I can

78:27

actually feel it. Uh I would tell

78:29

myself, you know, if I was a real public

78:31

speaker, I wouldn't feel this way. I'm

78:32

going to mess up. I'm going to stumble

78:33

over my words. I'm going to fall flat,

78:35

and people are going to laugh at me.

78:37

And I would do worse on stage. And then

78:39

when I started researching

78:42

Indistractable, I found this technique

78:44

called reimagining the trigger. And

78:46

reimagining the trigger is when we take

78:48

the same exact physiological reactions

78:51

and we reinterpret them. So, now when I

78:52

go on stage and I feel my heart racing,

78:55

I don't use the old script. I have a new

78:57

script. The new script says, "My heart

79:00

is beating fast because it is pumping

79:02

oxygen to my brain so I can deliver the

79:04

best possible talk."

79:06

That's where confidence comes from is

79:08

reframing the triggers.

79:10

What used to scare you should embolden

79:12

you. Should strengthen you. Someone

79:14

that's low confidence, what are they Are

79:15

they lacking in something? Are they Are

79:17

they lacking in positive evidence, or

79:19

are they abundant in negative evidence?

79:21

I guess it can be either or.

79:23

Mhm. I think they're stuck to a script,

79:25

frankly. This is why we see uh Mike and

79:28

Michael Pollan's book, How to Change

79:29

Your Mind, where why psychedelics are so

79:31

interesting for for treatment of

79:33

depression, anxiety, and various

79:34

conditions. It's not the drug itself,

79:37

right? There's no healing taking place.

79:38

I mean, even the whole concept of the

79:40

broken brain and uh

79:42

chemical imbalance, you know, this whole

79:43

chemical imbalance theory is turns out

79:45

it's rubbish. Nobody believes it anymore

79:47

in the psychology community. It's only

79:48

the public that thinks that there's a

79:50

brain chemical imbalance.

79:52

It's not being It's not fixing anything

79:53

in the brain. It's simply showing you

79:55

that a different perspective exists.

79:58

That's all it does. It simply shows you

80:00

that a different perspective exists. And

80:01

that can snap you out of this what we

80:04

call a trapped prior. Mhm. A trapped

80:06

belief around how things are and says,

80:08

"Wait a minute, I don't have to think

80:09

that way."

80:11

So, when it comes to confidence, I mean,

80:12

what what do actors do? Actors inhabit

80:14

completely different characters

80:16

uh on demand. Right? And that's that's a

80:20

skill I think

80:21

we could try on for size. We should

80:23

actually once in a while say, "Well,

80:24

what What would it be like if I acted

80:27

different?" Right? Do I have to stick to

80:28

my old beliefs? No, there's no law that

80:30

says you have to act the same way every

80:31

day. It's simply that our our sense of

80:33

self, our our our self-image is based on

80:36

what we did previously. A topic that's

80:39

actually emerged a lot in public

80:41

consciousness and conversations since we

80:43

last spoke is and it's very much linked

80:45

to all the work you do

80:47

is attention deficit disorder. Mhm. You

80:49

wrote a book about not being distracted.

80:51

Mhm.

80:52

What's your thoughts on ADHD, ADD? Oof,

80:56

this is a big topic and I'm probably

80:57

going to get myself in trouble here, but

80:58

um let me start by saying it is not up

81:01

to me uh or anyone you would listen to

81:03

on a podcast to tell you whether you

81:05

have or don't have a diagnosis. Go to a

81:07

a physician and and and get a diagnosis

81:09

one way or the other.

81:10

I will say that I think

81:13

um

81:15

there's something fishy going on when it

81:17

comes to ADHD. I have a lot of concerns.

81:20

One,

81:21

the discrepancy between what's happening

81:23

in the States and in Europe

81:26

is weird, right? 10% of children in the

81:28

United States are diagnosed with ADHD.

81:30

In Europe, it's 1%.

81:33

Something's strange there, right?

81:34

There's something about the culture in

81:35

the United States

81:37

that I believe over diagnoses.

81:41

And it over diagnoses because I don't

81:43

think there's a great check and balance

81:46

to disincentivize the diagnosis.

81:50

Meaning, if a teacher says

81:54

uh this child

81:56

is a pain. This child can't sit still.

81:59

And we're talking about, you know, many

82:00

times it's 5, 6, 7-year-olds where

82:02

you know, we It's funny. I I I

82:05

A lot of people say how technology is

82:07

this and technology is that. You know,

82:08

public education is also a technology.

82:10

It's only about what, 150 years old?

82:12

It's not that old. We haven't done it

82:13

for that long. And so, there are

82:14

negative repercussions also to putting a

82:16

bunch of kids in a in a box and

82:17

expecting them to sit still and be quiet

82:20

and uh listen to some boring person

82:22

lecturing on on uh at the front of the

82:24

classroom.

82:25

So, I think there's a there's a clear

82:26

incentive for teachers and parents to

82:30

try and calm kids down.

82:33

And I don't I don't know if there's

82:35

enough of a a check and balance to say,

82:38

"Look, is this is this really necessary

82:40

to diagnose?" Especially when

82:43

there are pharmaceuticals involved. So,

82:46

I like to repeat and I'll repeat it

82:47

again and again, skills before pills.

82:50

Skills before pills.

82:52

ADHD is real. This diagnosis For many

82:56

people, medication is the appropriate

82:58

course of action.

82:59

But I have talked to so many people in

83:01

the field

83:02

who just don't have the resources to

83:06

teach skills, and so all they can do is

83:08

prescribe. And it's the first thing

83:10

they'll do. Kid will get diagnosed.

83:13

Here's here's some pills. And I think

83:15

those pills, we do not

83:17

properly

83:18

um

83:20

weigh how dangerous those pills can be.

83:21

Not only look, these you know,

83:23

these things are amphetamines, right?

83:25

They have consequences. They have uh

83:27

side effects. And many times we will

83:29

give pills to take care of the side

83:31

effects of the pills we just diagnosed.

83:33

And more importantly, they are training

83:36

a generation to believe that solutions

83:38

come in pill bottles. And I think that

83:41

has some very severe potential

83:42

consequences.

83:44

Especially when for many, many people

83:48

adults and children, the skills are

83:50

here, right? If you have tried

83:53

the skills and they still don't work. If

83:55

you've taken, you know, a day or two,

83:57

just a day or two to learn some of the

83:59

skills I talk about in Indistractable.

84:01

And then, if you find, you know what,

84:03

it's still not working. Okay, got it.

84:05

But to jump straight to the

84:06

pharmaceuticals, I think it's a big

84:08

mistake because they all come with with

84:10

side effects. So, skills before pills.

84:14

The justification that I got from one of

84:15

my my friends that was diagnosed um was

84:17

that his brain doesn't make enough

84:18

dopamine.

84:20

That's not true. Um there's

84:22

we don't know that. That's uh that's

84:24

pure conjecture. This science doesn't

84:25

support that.

84:26

We we the whole chemical imbalance

84:29

theory, no psychiatrist will tell you

84:31

that's true.

84:32

It doesn't That's just scientifically

84:34

false. Where did that come from?

84:36

Came There were

84:38

it was a theory that has since been

84:40

discredited

84:41

with with further research. We We

84:43

actually You cannot find ADHD in the

84:45

brain. There's no brain scan to say

84:47

There's no blood test. You go to a

84:49

doctor, they will ask you questions,

84:50

you'll take a little assessment, and

84:52

then if you get

84:53

whatever it is, six out of eight of

84:54

these criteria, uh by the way, very

84:57

gameable, completely gameable,

85:00

you'll get a diagnosis. And of course,

85:02

many physicians

85:03

unfortunately,

85:07

will cater to what they think the

85:08

patients want because they don't want a

85:09

bad review on Google that says, "This

85:11

doctor didn't believe me."

85:13

Right? So, they they're they they fear a

85:15

bad review and they'll they'll do what

85:16

the patient wants. Furthermore, I think

85:18

a

85:19

big problem, okay, again, I'm

85:21

This isn't black and white.

85:23

I'm I'm very much for a proper

85:25

diagnosis. I'm sure that ADHD is

85:27

absolutely, absolutely real. Let me Let

85:29

me say that again.

85:30

But if you go to a physician that does

85:31

not also give you

85:34

an undiagnosis plan. Everybody thinks

85:36

about diagnosis. What about undiagnosis?

85:38

Right? When you go to the doctor and you

85:40

have a broken arm,

85:42

they put on a cast and they say, "Come

85:43

back in a few weeks, we'll take the cast

85:45

off and you'll be healed."

85:46

Where's the undiagnosis plan for ADHD?

85:50

It should exist. It should exist. We

85:52

should be able to help people

85:54

overcome.

85:56

And we see this all the time when people

85:58

want to. I I I In my family, I've seen

86:00

this.

86:01

People in my family have been diagnosed

86:03

with ADHD.

86:04

They go on medication, they suffer from

86:07

the consequences of the of the some of

86:09

the side effects, they go off the pills,

86:11

then they get to the skills, they learn

86:13

the skills,

86:14

and they functionally don't have any

86:15

more. Remember, it is not I I I What I

86:17

hate about uh a lot of people in the

86:20

ADHD community, they feel like it's an

86:22

identity.

86:23

Right? It is who they are, and that is

86:25

so dangerous.

86:27

We need to look at ADHD as something

86:30

that is treatable.

86:32

Okay? It's treatable

86:34

sometimes through medication. It's

86:35

treatable through behavioral practices.

86:38

We can learn to overcome many of these

86:40

things. Because if it's not functionally

86:41

hurting you, you shouldn't have a

86:43

diagnosis anymore. But for, you know, I

86:45

think if if you go to a physician that

86:47

doesn't give you some kind of

86:48

undiagnosis plan, which could take

86:50

years. It's not an instant solution. But

86:52

there needs to be some kind of plan to

86:54

how do we make sure that this

86:55

functionally doesn't

86:56

debilitate you uh with without, you

86:59

know, medication as as a constant course

87:01

of treatment, especially when it has

87:02

side effects, that's a big red flag.

87:06

The treatment is based on what people

87:08

believe the cause is. So, if I if I

87:10

think the cause is a chemical imbalance

87:13

or your brain is broken in some way, I

87:15

can't create an undiagnosis plan.

87:17

Right? That's the problem.

87:19

It's not Look, people are cured of

87:22

addiction. Addiction is a pathology.

87:25

You have it for a while while your

87:26

circum- So, addiction is a confluence of

87:28

three things. The person,

87:30

the pain they're going through, and the

87:32

product that they are addicted to. But

87:35

when any of those three things change,

87:36

they're no longer addicted. I don't

87:38

believe in this "I'm an addict for

87:40

life." I think that's incredibly

87:41

harmful. And uh

87:43

you will be very hard-pressed to find

87:44

someone who's in the addiction treatment

87:46

community who calls people addicts. We

87:48

don't call them addicts anymore. We call

87:49

them people struggling with addiction.

87:51

Because we don't want to stigmatize them

87:52

to believe, "That's who I am." What do

87:54

people do when they have an identity?

87:56

They conform to that identity.

87:57

That's that's terrible.

87:59

You struggle with an addiction for a

88:00

while, and then you are treated, and

88:02

then you recover.

88:03

Mhm. Why do we think that ADHD would be

88:05

any different?

88:06

The BBC wrote an article this week,

88:08

which is what spiral sort of caused this

88:10

this discussion amongst my my close

88:11

friends, where the BBC said they were

88:13

they kind of presented the the the idea

88:15

that TikTok had been really driving an

88:19

over-diagnosis because on TikTok you'll

88:20

see a lot of videos that say things

88:22

like,

88:23

you know, if you have this problem and

88:24

this problem, you can't focus on this,

88:25

or you like lose your keys a lot, and

88:26

you forget where you've put them,

88:28

that's ADH that's ADHD. It's kind of

88:30

simplified the

88:32

the element. Mhm. Um

88:35

And the BBC wrote this piece sort of

88:36

saying that is it driving an

88:38

over-diagnosis in culture? Um

88:41

and I've seen I mean, if I go on if I go

88:43

on my social media, that's what I see. I

88:45

see so much content around saying,

88:47

"Well, if you've got this, this, and

88:48

this, if you've got this habit, then

88:49

that's ADHD." And that does concern me a

88:52

little bit because we both know that

88:53

ADHD is a very real thing that can be

88:55

debilitating for people that suffer with

88:57

it. Um But trivializing it into small

89:00

small little Right. And it's And it if

89:03

you look for it, right? It's recency

89:05

bias. When you are looking for

89:07

something, you'll find it. So, if you

89:09

you

89:11

Do Do Do people who everyone who loses

89:13

their keys from time to time have ADHD?

89:15

Of course not. But if you were looking

89:17

for it and you're saying, "Okay, I I

89:18

lost my keys. It must be this or it must

89:20

you know I was having difficulty reading

89:21

a book. It must be this." When that's

89:23

repeated ad nauseam in the popular

89:25

press, we I think that's part of the

89:27

number whether whether the media is

89:29

TikTok or traditional media, uh

89:32

there has been um

89:34

I I think uh a popularization of the

89:37

diagnosis and the more people hear about

89:38

the diagnosis, the more they potentially

89:40

will look for it. I think we I think the

89:42

pendulum should swing the other way.

89:44

Now, I don't think there's anything

89:46

wrong with teaching the skills that

89:48

could make ADHD functionally not a

89:50

problem. What's wrong with that? There's

89:52

no problem. I think the problem comes in

89:54

when we A uh

89:56

get people to identify. You know, you

89:58

hear this all the time. Say, "Oh, I have

90:00

undiagnosed ADHD." Well, you haven't you

90:02

haven't gone to the doctor. You don't

90:03

you haven't taken any kind of

90:04

assessment. How do you know? Right? And

90:05

even then, if you did one, there's also

90:07

okay, there's some gray area there, too.

90:09

Or people say, "Oh, I'm so OCD." Well,

90:11

OCD is a is a terrible pathology, right?

90:14

It's not

90:15

uh I like to wash my hands more than

90:17

others. I like to keep my room clean.

90:18

No, no, no. That is a serious pathology.

90:20

So, when we addiction, I think is

90:22

probably the most overused phrase.

90:25

Addiction is a terrible pathology. But

90:27

when people say,

90:28

"I'm addicted to this. I'm addicted to

90:29

that." It has two terrible consequences.

90:32

One,

90:33

it's I think greatly offensive to people

90:35

who actually struggle with the this

90:37

disease of addiction. That's one big

90:39

problem or the pathology of addiction.

90:41

Two, you are

90:44

you are uh creating this identity for

90:46

yourself as someone who is powerless.

90:48

Addiction, the word addiction comes from

90:50

addictio in Latin, which means slave.

90:52

So, you're a slave to something. So,

90:53

when you call yourself a slave to

90:55

something,

90:56

you're basically saying you're you're

90:57

powerless against it. So, using these

90:59

these medicalized terms and moralizing

91:02

these terms, I think is a really bad

91:04

path. Who stands to gain from this? I I

91:07

I've sat here with so many health

91:08

experts and they tell me about the sugar

91:09

industry and I and the smoking industry

91:12

that you know, pub- published a lot of

91:14

sort of media back in the day saying

91:16

that sugar was good for us and

91:17

cigarettes were good for us and and I I

91:19

think about this um this conversation

91:21

around ADHD now. Who who stands to gain

91:23

from uh an increased diagnosis of people

91:26

with ADHD?

91:27

Well, I I don't want it to sound like

91:28

the tobacco industry that you know, was

91:30

sitting in smoke-filled rooms plotting,

91:32

but there are systems in place which

91:34

benefit some groups over others, for

91:36

sure. I mean, the the I think the

91:39

psychology industry, the pharmaceutical

91:41

industry benefits quite a bit. Again, I

91:43

don't think they're sitting there

91:44

thinking, "Ooh, we're going to convince

91:46

people that there's uh that they should

91:48

be diagnosed."

91:49

But of course, there's incentives.

91:51

And and more importantly, there's no

91:53

disincentives. I'm I'm not I'm not so

91:55

worried about the incentives. I don't

91:56

think there's

91:57

I'm not pointing fingers at unethical

91:58

practices

92:00

in psychiatry or in the pharmaceutical

92:01

industry per se.

92:03

What I'm worried about is where are the

92:04

disincentives? Who is saying,

92:07

"You're diagnosing too many people here.

92:08

It can't be that 10% of American

92:10

children have ADHD. How can that be?

92:13

Something fishy going on. Where where

92:14

are the brakes? Who says,

92:16

"This doesn't seem right."

92:18

What's the what's the most important

92:19

thing you think we haven't talked about

92:20

today that we should have talked about?

92:22

So, we didn't talk about how to build an

92:23

indistractable workplace. Ooh, okay.

92:26

Yeah. I read I read a stat that you

92:28

tweeted a couple of years ago that said

92:30

um nurses had managed to reduce the rate

92:34

of

92:35

mistakes when they're giving

92:37

subscriptions by like 80% just by

92:39

wearing like a vest that said, "Do not

92:41

disturb me." Right. Exactly.

92:43

So, that's where I got the idea of that

92:45

uh that screen sign that comes in every

92:48

copy of the book. Is so, these nurses uh

92:50

in the UK, actually.

92:52

Uh

92:53

It was this huge problem of prescription

92:55

mistakes that patients were being

92:57

prescribed the wrong medication or the

92:59

wrong doses of medication. It turns out

93:01

that in almost all cases, it was caused

93:03

by distraction. They were, you know, on

93:05

their dosing rounds and somebody would

93:07

tap them on the shoulder and disrupt

93:09

them and then they would make mistakes.

93:11

And the solution was that they had these

93:13

nurses wear these bright red vest that

93:16

says, "Drug round in progress. Do not

93:18

disturb."

93:19

And they reduced the percentage of

93:21

prescription mistakes by 88%. They

93:23

almost eliminated the problem.

93:25

And so, I tell the story. I know that

93:26

you know, not everybody who reads the

93:27

book is in the medical profession, but I

93:28

tell the story to illustrate one,

93:31

how we too don't realize the problem is

93:34

happening until it's too late, right? We

93:35

think we're doing our job, we're doing

93:37

great, everything's fine. And just like

93:38

these nurses, not until they came back

93:40

to work the next day did they realize,

93:41

"Hey, did you realize you gave Mr.

93:43

Johnson the wrong medication? You almost

93:44

killed the man." Right? In that case,

93:46

they got that immediate feedback and

93:47

it's awful, life-threatening. For us, we

93:49

don't realize how much better we could

93:51

be at our jobs or at life when we work

93:54

without distraction. The when I I did I

93:56

there's a whole section in the book on

93:58

building an indistractable workplace.

94:00

We found that there's three

94:02

characteristics of an indistractable

94:03

workplace.

94:04

The first is that there is a

94:07

uh a play sorry, a a sense of

94:09

psychological safety. This comes from

94:11

the work of Amy Edmondson and at

94:12

Harvard. And she's identified that

94:14

psychological safety is this ability to

94:16

talk about your problems without fear of

94:18

retribution.

94:19

So, if you can't raise your hand

94:22

and talk about the problem of

94:23

distraction. Hey boss, you know, I I

94:25

I'm really having trouble finishing my

94:27

work because I constantly feel I'm

94:29

interrupted. If you can't talk about

94:31

that problem, that is the problem. It's

94:34

not the technology, it's that you can't

94:35

talk about the problem. So, number one

94:37

trait, psychological safety, the ability

94:39

to talk about the problem.

94:41

Second is a forum to talk about the

94:43

problem. So, uh

94:45

a little sidebar.

94:47

Slack was one of these products that a

94:50

lot of people complained about when I

94:51

was researching the the book and I said,

94:52

you know, "What do you find most

94:53

distracting?" And Slack kept coming up

94:55

or other group messaging services, but

94:56

Slack uh is the biggest or was the

94:58

biggest at the time.

94:59

And uh so, I went to visit Slack. I went

95:02

to Slack headquarters in San Francisco.

95:05

And I expected

95:07

if Slack is this super distracting

95:10

technology,

95:11

well, nobody uses Slack more than Slack.

95:14

I expected to see an office full of

95:15

people who were constantly distracted.

95:18

But that's not what I found at all.

95:19

That at Slack,

95:21

the parking lot clears out at 6:00 p.m.

95:24

And if you use Slack on nights and

95:26

weekends, you are reprimanded. You are

95:28

told that is not what we do at our

95:30

company. Right? And what I found was

95:32

that they exemplified these these

95:34

traits. There's other

95:35

another company I profile in the book,

95:37

but Slack is one of them. So, they have

95:38

psychological safety. They give people a

95:40

forum, that's the second trait. They

95:41

give people a forum to talk about the

95:43

problem. And so, they created Slack

95:45

channels where people it was called beef

95:47

tweets. They had a Slack channel where

95:49

people could post complaints or

95:51

suggestions about the company.

95:54

And so, what was important about this as

95:55

a practice, it doesn't have to be on

95:57

Slack. Some companies I profile, Boston

95:58

Consulting Group as well. They had a

95:59

massive turnaround as well when it comes

96:01

to their company culture.

96:02

They went from one of the

96:04

hardest places to work. It was my first

96:05

job out of college. It was really rough

96:07

from a work-life balance perspective to

96:08

now it's one of the best places to work

96:10

as according to

96:12

they got an award for one of the best

96:13

places to work in America.

96:15

Uh and they did that by creating a

96:16

forum, by creating a place to talk about

96:18

the problem. So, Slack has a Slack

96:20

channel where people can talk about

96:22

things that they want to improve with

96:23

the company. And the important thing

96:24

here is not that everything has to be

96:25

acted upon, right? Management can decide

96:27

what's important and what's not

96:28

important, but employees need to be

96:29

seen. So, what does Slack management do?

96:32

In order to

96:33

make sure that people felt heard, they

96:35

would use emoji.

96:37

They would send like if somebody had a

96:38

complaint, they would post the eye emoji

96:41

to show them, "Okay, we saw that." Or

96:42

the check emoji to show them it's been

96:44

taken care of. Right? So, it's a forum

96:46

for people to talk about the problem and

96:47

feel like they're heard.

96:49

The third trait and the most important

96:52

is that management needs to exemplify

96:54

what it means to be indistractable. So,

96:56

when you walk into Slack headquarters,

96:58

there's a huge pink neon sign. I used to

97:00

have a picture of it in the book. A huge

97:01

pink neon sign

97:03

in the company canteen that says, "Work

97:06

hard and go home."

97:08

It's part of the company ethos that

97:11

people do their best work when they're

97:12

fully focused. And then after work, they

97:14

need time to be with their families, to

97:16

do other things.

97:17

So,

97:19

and that's that was part of the company

97:20

culture. So, psychological safety, a

97:22

forum to talk about these problems, and

97:24

making sure that management exemplifies

97:26

what it means to be indistractable.

97:29

So much of that I'm going to implement.

97:31

Near, we have a closing tradition on

97:32

this podcast where the last guest leaves

97:33

a question for the next guest not

97:35

knowing who they're leaving a question

97:35

before. It's a new tradition since you

97:37

last came on. And the question that's

97:39

been left for you is, what is one idea

97:41

that is important that most people would

97:44

disagree with you on that you feel needs

97:46

to be said? Oh, the Peter Thiel

97:48

question.

97:50

Okay, you asked me what I changed my

97:51

mind on. Mhm. Uh and I mentioned it a

97:54

few times in passing, but I've really

97:55

changed my mind on

97:57

uh the importance of religion.

97:59

In that I'm I'm secular. I don't believe

98:01

in anything supernatural.

98:03

But

98:04

uh

98:05

I think we as

98:09

skeptics, I would say, to describe us,

98:11

whether you call yourself agnostic or

98:12

atheist or whatever,

98:14

we gave we give up a lot. We give up a

98:16

lot. And I've changed my mind on

98:19

um the fact that

98:21

organized religion

98:23

has a lot to offer us. And I and and

98:24

this is something I'm really struggling

98:25

with because I have such a problem with

98:28

accepting the supernatural elements of

98:29

religion.

98:31

But the benefits are amazing, right?

98:33

Taking care of people

98:36

who uh

98:38

you may not know directly, but are part

98:40

of your community. Having a place to go

98:42

to that you know you will be taken care

98:43

of as well. Having rituals that mark the

98:45

year. Um Higher purpose. Higher purpose,

98:49

uh

98:50

a forced disconnection and reflection,

98:52

meditation, prayer.

98:54

There's so many things I think we miss

98:55

out on that I've I've I have a new found

98:58

respect for the benefits. I think a lot

99:01

of a lot of people get stuck with,

99:02

"Yeah, but I can't believe the hocus

99:03

pocus." Right? Deridedly said.

99:07

But we miss a lot and I think we we

99:10

should acknowledge that. Thank you for

99:11

writing such a great book. Thank you for

99:13

coming back onto the podcast. Um, you're

99:15

an incredible person and I can't wait to

99:16

buy whatever you write next. I

99:17

appreciate that so much. It's a huge

99:19

honor. Thank you so much. Thank you,

99:21

Neil.

99:24

Ladies and gentlemen, our newest brand

99:27

partnership will come as no surprise to

99:28

regular listeners on this podcast. The

99:30

first episode of 2023,

99:32

I was joined by the incredible Professor

99:34

Tim Spector to hear more about his work

99:36

at a company called Zoe, using data to

99:39

understand our bodies better so that we

99:41

can live more fulfilled, higher

99:42

potential lives.

99:43

Zoe was born from the truth that our

99:46

overall health is impacted by our gut

99:47

health. By helping you to understand how

99:49

your body is working, Zoe can help you

99:51

to reduce your risk of long-term disease

99:54

and increase your energy levels. For me,

99:56

this is the future and that is why I

99:57

became an investor in the company and

99:59

that is why they are now a sponsor of

100:01

this podcast. You can read up about

100:02

everything they're doing and you can

100:03

pre-order your Zoe program at

100:05

joinzoe.com.

100:07

And they've been kind enough to offer an

100:09

exclusive 10% off code, CEO10. So, you

100:13

can put that code in at checkout, CEO10.

100:17

You got to the end of this podcast.

100:18

Whenever someone gets to the end of this

100:19

podcast, I feel like I owe them a a

100:20

greater debt of gratitude because that

100:22

means you listened to the whole thing.

100:23

And hopefully, that suggests that you

100:25

enjoyed it. If you are at the end and

100:27

you enjoyed this podcast, could you do

100:29

me a little bit of a favor and hit that

100:31

subscribe button? That's one of the

100:33

clearest indicators we have that this

100:34

episode was a good episode and we look

100:35

at that on all of the episodes to see

100:37

which episodes generated the most

100:38

subscribers.

100:40

Thank you so much and I'll see you again

100:41

next time.

Interactive Summary

In this insightful conversation, Nir Eyal, the author of 'Indistractable', discusses the root causes of our inability to focus and how to regain control of our attention. He explains that 90% of distractions are caused by internal triggers—uncomfortable emotional states like boredom or anxiety—rather than external notifications. Eyal provides a four-step framework for becoming 'indistractable': mastering internal triggers, making time for traction, hacking back external triggers, and using pre-commitment pacts. He also touches on topics such as the potential over-diagnosis of ADHD, the necessity of personal responsibility over blaming technology, and the importance of professional prioritization for founders.

Suggested questions

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