No.1 Habit & Procrastination Expert: We've Got ADHD Wrong! Break Any Habit & Never Be Distracted!
3268 segments
What's your thoughts on ADHD?
Oof, this is a big topic and I'll
probably get myself in trouble here, but
there's something fishy going on. We can
get to that. Nir Eyal, one of the
world's leading experts in
procrastination
named the prophet of habit forming
talking about how to keep focused, how
to set the right goals. This is a
must-listen.
Avoiding distraction is the key to not
living with regret. 90% of the time that
we get distracted, it's not because of
what's happening outside of us, it's
because of what's happening inside of
us. If you can't sit with a friend
without looking at your phone every 3
minutes, it's not the phone. It's your
inability to deal with the discomfort of
silence or boredom. All human behavior
is driven by a desire to escape
discomfort.
It's not hard to do something you enjoy,
but it's how do I do the stuff that I
really don't feel like doing it?
I found this technique. Thousands of
studies have shown this to be very
effective. If you don't master that,
everything else becomes much more
difficult if not impossible. So, the
first step is
The number of people being diagnosed
with ADHD has significantly risen. ADHD
is a very real thing that can be
debilitating for people that suffer with
it.
ADHD is real, but you know, I have a lot
of concerns. 10% of children in the
United States are diagnosed with ADHD,
in Europe it's 1%. That's a big red
flag. Training a generation to believe
that solutions come in pill bottles. We
do not wait how dangerous those pills
can be. They have consequences.
The whole chemical imbalance theory, no
psychiatrist will tell you that's true.
Scientifically false. Skills before
pills. And what I hate about a lot of
people in the ADHD community, they feel
like it's an identity and that is so
dangerous. We need to look at ADHD as
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somewhere around the world very soon.
Nir,
it is very good to see you again because
I have to admit you've changed my life,
but you also changed my father's life.
You're the reason my father quit
smoking. I've told this story maybe once
or twice before, but once upon a time I
came home from for Christmas and I left
your first book, Hooked,
in his bathroom. He picked that book up
once I'd left, read it, understood habit
loops and from that moment he took steps
which led led him to quit smoking. So, I
have to say thank you, but also you've
been on this podcast once before
a long, long time ago when not many
people were listening and from that
conversation there were small nuggets
which have stayed with me every day
since.
My first question to you, Nir,
for people that have just clicked onto
this podcast and are thinking about
whether to listen or not,
can you tell me
who should listen,
why they should listen,
and yeah, what value they're going to
gain from listening to the conversation
we're about to have? Yeah, so first of
all, thank you for having me. It's an
honor to be back for episode I think the
reason to listen is because regret
sucks.
Having regret in your life is awful. And
so, what I want to minimize with the
work I do and frankly, I write for
myself more than anyone else, I try and
solve my own problems, is I don't want
to look back on my life with regret. Not
for a day, not for a month, not for a a
year, not for a lifetime, certainly. And
so, avoiding distraction
is the key to not living with regret.
Because we all basically know what to
do, right? We know we should exercise.
We know we should eat right. We know we
should spend quality time with our
family. We know we should do the hard
work that we have to do to move our
careers forward.
But many times we don't do it even
though we know what to do. And if you
don't know what to do, Google it. It's
all out there, right? So, the problem is
not that we don't know what to do. The
problem is we keep getting in our own
way. And so, it's really about becoming
indistractable.
This is how we live the kind of lives we
deserve.
You described becoming indistractable on
Twitter as the single most important
skill that anybody in the 21st century
can adopt and learn.
Yeah, and I think it's the macro skill,
right? Because there's no facet of your
life that is not affected by your
ability to control your attention.
So, whether it's learning a new skill,
whether it's getting into relationships,
whether it's business, whether it's
physical fitness, all of these things
depend on your ability to follow
through.
And so, that's why I think it's the
skill of the century that if you if you
don't master that skill, everything else
becomes much more difficult if not
impossible. But if you do, if you can
become indistractable, you know, I made
up the word indistractable. It's meant
to sound like indestructible. It's meant
to be a superpower. It's meant to be uh
a a a trait that we want in order to
achieve our dreams. And so, it's you
know, my goal was not to tell people
what to do, right? I'm not going to say
you need to exercise, you need to live
right, you need to do this, you need to
do that. That's not my goal at all. If
you want to play video games uh for your
waking hours, that's fine with me. What
I want to help people do is do the
things that they themselves want to do.
Whatever it is that you say you want to
do with your time and attention, that's
what I want to help you do.
So, why
don't we do what we want to do? Because
you as you say, the information's all
out there. We have Google, we have all
of these books, we have podcasts like
this, but regardless of you know, we've
had loads of health podcasts in a row on
on this show where we've had the best
health experts from all around the world
and I'm sure there's people that have
listened to those episodes
have heard don't eat sugar, don't do
this, don't do this, do this, do this,
do this. Right. But they're still at
home struggling now to turn that
intention into behavior. What is
standing in our way? What's getting in
our way? Yeah, so I wish I could give
you a a one-sentence answer, but let me
back up and and kind of frame this a
bit. So, the best way to understand what
distraction is is to understand what
distraction is not. And to do that, we
have to start with what the where the
word comes from. So, the word
distraction comes from this Latin root
trahare, which means to pull.
And uh if you notice that the the the
opposite of of distraction is not focus.
Many people say, "I don't want to be
distracted, I want to be focused." But
that's not the opposite of the word. The
opposite of distraction is traction.
That both words end in the same six
letters, a c t i o n, that spells
action, reminding us that distraction is
not something that happens to us, it is
an action we ourselves take. So, we have
traction, we have distraction.
Traction is any action that pulls us
towards what we say we're going to do.
Things that move us closer to our
values, help us become the kind of
person we want to become. Those are acts
of traction. The opposite of traction,
distraction is any action that pulls us
away from what we plan to do, farther
from our goals, farther from becoming
the person we want to become.
So, this is really important. This isn't
just semantics because I would argue
that any action that you do with intent,
anything that is planned ahead, anything
that involves forethought is traction.
So, there's a lot of talk today about
how, you know, social media is melting
our brains and video games are bad for
you. I I I don't I don't agree. I think
that anything that you plan to do with
your time and attention, as long as it's
done with intent, is fine. That becomes
an act of traction as long as it's
planned for with intent. As Dorothy
Parker said, the time you plan to waste
is not wasted time. Now, just because
something is a work-related task doesn't
mean it's not a distraction. In fact,
that's the worst kind of distraction
because these distractions trick you
into not even realizing you're getting
distracted. I'll I'll give you a perfect
example.
For years, I would sit down at my desk,
I would
take out my to-do list. By the way, we
can talk about later why to-do lists are
one of the worst things you can do for
your personal productivity. We can get
to that. I would sit down at my desk and
I would say, "Okay, I've got that big
project that I need to work on right
now. Nothing's going to get in my way.
I'm going to stay focused. Here I go,
I'm going to get started."
But first, let me check some email,
right? Let me just scroll that Slack
channel. Let me just do that one thing
on my to-do list, that easy task, just
to get started here, just to get the
rhythm going, right? I'm you know, it's
a work-related task. And what I didn't
realize that that is the most pernicious
form of distraction, the distraction
that you don't even realize is
happening. Because if it's not what you
said you were going to do in advance
within your time and attention, it is by
definition a distraction.
Right? So, what we tend to do is we
prioritize the easy work. We prioritize
the urgent work as opposed to the hard
and important work we have to do to move
our lives and careers forward. So, just
because it's a work-related task doesn't
mean it's a distraction. That's the most
awful type of distraction. It's not the
video games, it's not the social media,
it's the distractions we don't even know
are distracting us from what we said we
would do with our time. So, now we've
got traction, we've got distraction.
Now, the other two parts of the model
involve what we call triggers. Triggers
are these things that prompt us to
action. We have two kinds of triggers.
External triggers are things that are
outside our environment. These are
things that we tend to blame like cell
phones and uh our computers and all the
pings, dings, and rings in our life. But
studies find that those account for only
10% of our distractions. Only 10% are
caused by these external triggers. So,
what's the other 90%?
90% of the time that we get distracted,
it's not because of what's happening
outside of us, it's because of what's
happening inside of us. These are called
internal triggers. Internal triggers are
these uncomfortable emotional states
that we seek to escape. And so, that's
the first step to becoming
indistractable and answers your question
around why, by and large, even though
despite knowing what to do, we don't do
it, it's because all of these problems
are an emotion regulation problem. That
in fact, time management is pain
management. I would argue weight
management is pain management. Money
management is pain management. In fact,
all human behavior, all human behavior
is about a desire to escape discomfort.
And that answers your question around
why don't we just do what we say we're
going to do? It's because we don't
realize that these are always
emotion regulation problems.
So, that's the first step to becoming
indistractable, is mastering the
internal triggers. Then, the second
step, talked about traction earlier,
making time for traction. The third
step, hacking back the external
triggers. And then finally, preventing
distraction with pacts. And so, that's
the that's the model, the these four
steps. And then of course, we can go in
as much depth as you like, but if you
understand these four fundamental steps,
and this is what took me five years
writing this book, namely because I kept
getting distracted, right? I was very
distractible myself, and I wrote the
book for me, as I mentioned earlier. Uh
but it was when I boiled down the the
the you know, hundreds of studies and
research, and you can see there's 35
pages of citations in the book. Uh it
wasn't until I I could kind of solidify
this model that I could make it
practical enough to change lives. It
certainly did mine.
One of the things this podcast has
taught me from speaking to all these
people across multiple fields is that
sometimes we can feel like our body, our
wiring is against us, especially as it
relates to health, right? So, you know,
we know sugar is bad. So, why does our
brain send us these cravings to go and
eat sugar?
And in the case of distractions and sort
of behavioral psychology,
I know instinctively and intuitively
that
distractions, like hanging out on Tik
Tok for an hour, is bad.
But my brain is doing it.
What does that tell us about how we
should
go about adopting behavior change? Yeah,
so that's why it's it's really about
this holistic model. So, that's what
took me the most time to figure out was
what are the four mandatory components
of
living without regret, of of doing what
you say you're going to do. So, the
first step is mastering these internal
triggers, figuring out why you feel this
way, right? What is that underlying
sensation? So, if you're trying to avoid
that that chocolate bar, it might be
hunger.
Or it might not be hunger, right? So, I
used to be clinically obese.
And I'll tell you what, I did not eat uh
to excess because I was hungry.
I was eating to excess because I was
lonely. I was eating to excess because I
was bored. I was eating to excess
because I felt guilty about how much I
had just eaten.
It wasn't just about the hunger, right?
Very few people who are obese
are just hungry all the time. That's not
what's going on. It's because we're
eating our feelings. That's what's
happening. So, that's the first step. We
have to understand the deeper reason.
How did you understand that?
Um a a lot of work.
A lot of uh figuring out stuff in my
life to to help me understand that. And
I think actually that's where my
fascination with what I do today in
terms of, you know, the same exact
reason that we would overdo uh our use
of technology.
It's
It's not the technology's fault, guys. I
hate to tell you this. I wish I could
blame Zuckerberg and Tik Tok, but these
are just tools, right? And then before
those, there were other tools. It was
they used to call our generation couch
potatoes. And before that, it was the
radio was the moral panic. And before
that, it was comic books. There's always
some moral panic or, "Oh, this is
melting our brains." Because we don't
want to face the facts that we are
looking for escape from
these internal triggers.
Right? Time management is pain
management. All human behavior is driven
by a desire to escape discomfort.
So, when you realize that that, you know
what, I was just unable to deal with
these sensations in a in a healthful way
that moved me towards traction, I was
trying to escape them with distraction.
It's not until you understand what
sensations you're trying to escape from
that you can deal with them. If you
can't sit around the table with a friend
without looking at your phone every 3
minutes,
it's not the phone. It's your inability
to deal with the discomfort of maybe
having silence or boredom or whatever
else is going on in your life. So, that
has to be the first step. It's not the
only step, but that's the first step.
I'm really compelled by really
interested in how you figured out the
thing you were trying to escape from,
because I think that's the starting
point, which is a very difficult
starting point for most people.
Mhm. They can see the sort of compulsive
behavior that's maybe making them live
outside of their values or causing them
to excessively eat or excessively watch
porn or whatever it might be. But
diagnosing the root cause of that
is a difficult thing to do. Most of us
don't know what we don't know, and
Yeah.
Uh yeah. It It is and it isn't. It I
mean, I I'm not
You don't have to go to therapy. Not
that there's anything wrong with it. If
it's helpful, please do it. But that's
not a requirement. Something as simple
as, you know, so whenever I work, uh I
have on my desk, I have a a little
Post-it note and a pen handy. And
when I get distracted or when I even
feel the sense of distraction, just
noting down down that sensation, just
writing down what is it that I felt
right before the distraction. So, I
write every day. And all I want to do
when I write, you know this, right? When
you write, all you want to do is go
Google something or do some research or
go check email for a quick sec or let me
just find that one thing that might be
And they're all distractions. They're
all taking you away from the core thing
you need to do, which you said you would
do, which is right. And so, if I can
just pause for a second and reflect on
what was that sensation that I was
feeling right before. It was boredom. It
was anxiety. It was fearfulness. It was
uncertainty.
Just writing it down is an incredible
first step towards gaining power over
that discomfort. Because then you can
start to identify it. And so, what I'll
do many times is just pause to reflect
on, wait a minute. What what what's
going on there, right? What what is that
sensation? Because then you can begin to
do what's called reframing the trigger.
So, now when I feel the sensation of
wanting to get distracted, I say, "You
know what? What's going on here? Okay, I
I'm feeling this sensation
because I'm stressed. Why am I stressed?
Because this is really important to me.
I want to get this right for my readers
and for myself."
And so, reframing it as not a negative,
but something that happens uh not to me,
but for me, that that sensation is a
sign that I can listen to. I think most
of us, we think when we feel this
discomfort, that's happening to us.
Right? But it's not. It's happening for
us. It's a signal for us to listen to.
Now, how we interpret it is up to us.
And that's where the magic happens. If
you interpret it as something that is
harmful, is dangerous, that you need to
escape, right? You don't want to feel
that uncomfortable sensation, Mhm. you
look for distraction.
But what we find is that high performers
across every field, when you think about
the arts, when you think about sports,
business, high performers, when they
feel those internal triggers, they
experience the same internal triggers
the rest of us do. They experience
loneliness and stress and anxiety just
like everyone else does.
But they deal with it by using it as
rocket fuel to push them towards
traction. Whereas distractible people,
as soon as they feel that discomfort,
they try and escape it with distraction.
That's the big difference.
That's one of the things that you said
to me when we when we spoke last time
that really has had a profound impact on
my life, specifically around the area of
procrastination.
Mhm. You said about that, which is like
taking a moment to pause and ask
yourself what the which psychological
discomfort you're trying to escape from
in the moment. And then that second
step. So, you Now I'm clear. I'm trying
not to do this
book because this particular chapter, I
just don't feel that competent or I
don't feel like I've researched it. It's
making my brain feel a bit hot thinking
about it. I reframe it and go, "Okay, so
I've I've understood it now." Then what
do I do? Yeah. So, step one is
Understand it.
Is is Yeah, is is under master those
internal triggers.
Yeah. Or they become your master. That's
step number one. There's a bunch of
techniques. We're just covering the
surface. There's over a dozen different
techniques that you can use to help you
master those internal triggers. Now, the
second step is to make time for
traction. Okay.
So, when you have those doubts,
one of these techniques that is is
really life-changing is scheduling time
for worry.
Scheduling time for worry.
That what happens is in the moment, we
feel these feelings, we think these
thoughts.
And a distractible person will say,
"Well, I I I got to deal with that
sensation right now. I have to I have to
work through whatever it is that I'm
feeling right now." And they stop
everything to do that. And that's not
the right method. The right method is to
write down that sensation and get back
to the task at hand as quickly as
possible using these these four
strategies.
Then later on, right? Now that you've
written down what that sensation is,
you're going to make time in your
calendar
to think about that sensation.
So, you start processing it.
Using the book example, I've hit chapter
12 and I just I'm struggling with this
chapter. Right. So, So, you step number
one, you have these tools. Like let me
Maybe I can digress for a second. I'll
tell you my favorite tool for mastering
internal triggers. It's called the
10-minute rule. This comes from
acceptance and commitment therapy. And
the 10-minute rule says that you can
give in to any distraction, any
distraction. Maybe it's smoking that
cigarette if you're trying to quit.
Maybe it's eating that piece of
chocolate cake if you're on a diet.
Maybe it's uh checking social media.
Whatever it is. Whatever distraction,
you can give in to that distraction,
but not right now. You can give in in 10
minutes. Don't misunderstand, not for 10
minutes. Sometimes people get it wrong.
It's in 10 minutes. Okay? So, what does
that do? What that does is we talked
about psychological reactants earlier,
and you asked, "How do you What What do
you do about psychological reactants?"
You're allowing yourself to acknowledge
that you are in control. Okay? You
decide. What many people do is they have
strict abs- abstinence, right? Strict
abstinence says, "No, I will not do it,
right? I won't eat sugar. I I I won't
get distracted. I will do this. I will
do that." As opposed to saying, "Hey,
I'm an adult. I can do whatever I want.
I choose not to go off track for the
next 10 minutes." That's it. In 10
minutes, I can give in to whatever I
want. So, now I'm in control. You know,
the the whole just say no technique
turns out makes you ruminate and think
about and have more discomfort around
the thing you want,
increasing these internal triggers, and
that actually is what makes you give in
to that distraction. We know that with
smoking, actually, it's very
interesting. We're finding that nicotine
is less and less part of the the reason
people get addicted to cigarettes. It's
more about the rumination around I I I I
I want to smoke, but I can't. I want to
smoke, but I shouldn't. I want to smoke.
I want to smoke. I want to smoke. Fine.
I'll finally smoke.
Now I get relief. How do we know this?
If you ask smokers, why do they smoke?
The number one reason, it's relaxing.
That makes no sense. Nicotine is a
stimulant.
Makes no sense, right? Why would it be
relaxing? It's relaxing because finally
I can stop telling myself I don't have
to do it anymore. I don't have to fight
with myself anymore. And that eases that
psychological reactance. Ha, I can
finally give in.
So, when you use this 10-minute rule and
say, "Okay, I can give in to that
distraction in 10 minutes from now,"
what you're doing is you're establishing
agency.
Right? Now you're in control. And we can
do anything for 10 minutes. And if 10
minutes feels like too long, try the
5-minute rule. The idea is that you're
building that ability over time. So, the
10-minute rule becomes the 12-minute
rule becomes the 15-minute rule. And
you're learning, "Wait a minute, I can
actually delay gratification." Remember,
all these problems of distraction are an
impulse control issue. So, when you
teach yourself, "Wait a minute. Okay, I
can delay for 5 10 minutes. That's no
big deal." You're proving to yourself,
"Hey, I'm not addicted to these things.
I'm not powerless. My brain isn't being
hijacked. I do have control as long as I
use these practices." Right? So, the
10-minute rule is is a very very
effective technique. Now, when you we
were talking about budgeting that time
later on. Okay, so when you use those
techniques, that's step number one. By
the way, there's a
dozen other techniques that you can use.
The 10-minute rule is just one of them.
Later on in the day, you're going to put
time in your schedule to come back to
that feeling. Right? I want you to
literally put time in your calendar
called worry time.
And that's where you're going to look
back at that posted note and worry about
all the things that you thought would
that that you thought you would normally
have to get through throughout your day.
Does that make sense? So, so I used to
do this all the time. I would say, "Oh,
I've got this worry. I need to I need to
take care of that worry right now."
And that would derail me. As opposed to
when I started writing down and planning
for that worry time, you know what
happened?
Nine out of 10 of those worries and
emotions and fears and thoughts
melted away.
Like when I when I had a few minutes to
think about them,
I you know what? Actually, that that
wasn't that important. That didn't have
to get done. That wasn't really a
problem. Right? And the one out of 10
that really was an issue that I did need
to think about, okay, now I have time to
actually think about it. So, one, it
compartmentalizes that time, so it
doesn't pull you away, and it lets your
brain relax. Second thing it does is
that it lets your brain say, "Okay, I
don't have to worry about this problem
right now. I can think about it later."
We see this, by the way, with with
children. You know, many parents there's
a whole section in the book
Indistractable on how to raise
indistractable kids. And so, many
parents ask me about, you know, what
what do I do with social media and this
and that.
And I I part of my advice is schedule
time for your kids to play video games.
Put it in their daily schedule. Like sit
down with them and make a schedule for
the day and have that time. Because then
they don't have to worry about all day,
"When do I get to play Fortnite? When do
I get to, you know, hang out with my
friends online?" It's in their schedule.
It's coming. They don't have to think
about it all day long. And so, it's the
same with any of these potential
distractions. We want to
compartmentalize these times when we can
think about them later in the day and
work on them.
So, what happens then? So, I've
compartmentalized it. I'm writing my
book. I'm on chapter 12. I've got a
bunch of worries popping. I'm scheduling
that for later. Um and I'm going to
crack on with the book.
Right. Um that's what I say to myself.
That's section two of your four-step
process, right?
Right. Making time for distraction. So,
you're going to finish that time box.
Yeah. Right? So, if you said, "I'm going
to work on this book for 30 minutes."
Finish the time box. Even if you're just
sitting there staring into space, right?
Steven Pressfield talks about this in
the the uh The War of Art. It's about
putting your butt in the chair. That's
what makes a professional. Is you do the
work. Right? And what you find is it's
very boring for a few seconds. I have
This I have This happens every time I
sit down to write.
There's that pause of, "You know what?
Maybe I'm just not feeling it. Maybe I
should just stop for a little bit."
Right? Do you feel that?
All the time. All the time, right? If
you just sit there, if you just stick
with it, even if it's just putting your
hands on the keyboard and just hanging
out for a few seconds,
it always comes back. Right? Maybe a
minute or two or 20 later, it'll come
back. And if it doesn't, that's fine.
Just finish that time box. That's the
most important thing.
Step three? So, step three is hacking
back the external triggers. So, this is
where we do talk about the usual
suspects, the pings, the dings, the
rings.
Uh that's where we, you know, very
systematically go through what a lot of
people complain about, but it's really
only 10% the problem. Because 90% of our
distractions begin from within. But
people, you know, do have these issues.
You know, we talk about the the phone,
the computer. What turns out to be a
much bigger problem
is not the technology, it's what the
technology is attached to.
Right? So, what if it's your boss that's
the distraction? What if it's your kids
that are distraction? We love them to
death, right? Our kids are great. But
they can be a huge source of
distraction. Meetings. Oh my god, how
many stupid meetings do we have to
attend that are nothing but a
distraction. Especially now that Zoom
makes it accessible so that wherever you
are, you know, people can can call
meetings. Those are huge distractions.
Of course, uh Slack channels and that's
what we get into more in the book in
terms of, "Okay, systematically, what do
you do about these various external
triggers?"
What would you do about that? And what's
your general view? Let's take this into
the professional context now. You know
the design of like most offices, the
kind of open-plan format where everybody
can just walk over to someone else and
say, "Oh, Jenny, if you've got a minute,
could you just take a look at this?"
Yeah. Yeah.
Um the same applies in, you know, the
healthcare field and other sort of
scientific
fields where you're working around a lot
of people who can just tap you on the
shoulder and say, "Could you just take a
look at this?"
Yeah. Can you pass me the book?
Yeah. So, every copy of the book
comes with
Oh, did you tear it out already? Maybe.
Oh. You've had this for a while. So, you
tore it out already. So, usually right
here in the back, there is a piece of
card stock that um you put I it's this
red
piece of card stock that you fold into
thirds and you put on your computer
monitor. And it tells your colleagues,
"I am indistractable. Please come back
later."
And that screen sign is is a wonderful
way, you know, you put it on your
computer monitor if you work in an open
floor plan office, that says, "Hey, I
just need to be indistractable for a
little bit." Right? People say, "Well,
why don't I just put on headphones?"
Well, people think you're listening to
uh an episode on YouTube or something.
They don't realize that that that you're
working with intent. So, that's one easy
way to do it. Another thing you can do
is to start managing your manager. And
this is something that that all of us
can start doing if we have, you know,
bosses who I I hear this all the time.
They say, "Look, I'm indistractable. I
followed all your techniques, but my
boss keeps interrupting me. What do I
do?"
So, one of the things you can do, one of
the benefits of of step two there where
you can uh make time for traction is
when you have a time box calendar,
you have an artifact. You have something
that you can physically print out and
show to other people.
So, what I want folks to do when they
say, "Look, my my boss isn't leaving me
alone when I need to work with that
distraction. What do I do?" What you
want to do is you want to sit down with
your boss for 10 15 minutes. You say,
"Boss, hey, can we sit down for 15
minutes on on Monday morning? I want to
ask you something." You sit down with
them and you show them your time box
calendar. You take out the calendar for
your working hours and you say, "Hey,
boss, okay. Here's what I'm doing this
week. See, here's my time for this
meeting. Here's my time for email.
Here's my focused work time. Here's what
I'm doing this week. Here's the the
various projects you asked me to work
on. Now, you see this other piece of
paper here? This is where I wrote down
all the things that you asked me to do
that I'm having trouble fitting into my
schedule."
And what you're doing with this process
is you're avoiding one of the worst
pieces of productivity advice that we
hear all the time, which is, "If you
want to be more productive, you have to
learn how to say no."
That is the kind of advice that only a
tenured professor would tell you. That
is terrible advice. You're going to tell
the person who pays your bills, "No."
You're going to get fired. That's awful
advice. Instead of saying no, what you
want to do is to engage your boss in
helping you do the one thing that they
absolutely have to do as a manager,
which is prioritize. So, you ask them,
"How can I make sure that I do what you
asked me to do based on my schedule for
the week?" And here's what they're going
to do. They're going to look at that and
say, "You know what? That meeting,
that's actually not that important. But
that this project over here that you put
on the piece of paper, that's actually
super important. Can you swap those
out?" Mhm. And so, by doing that, you're
doing what's called schedule syncing.
You're making sure that their priorities
are also reflected in your schedule. And
bosses will worship the ground you walk
on. They love this. Because every boss
out there, every manager, we're
wondering kind of what our people are
doing, right? That's what they're they
want to know, but they don't want to ask
you that because they don't want you to
feel like you're being micromanaged. So,
you're proactively doing that for them.
And you're showing them, "Hey, this is
the time when I need to do focused work.
This is when I'm going to be
indistractable."
On that point of priorities, you said
that startup founders really only have
one job, which is to prioritize. And
that really did
smack me in the face because that's so
unbelievably true. Mhm. Um we have a
finite amount of resources, founders. Um
we have a lot of things we want to do.
We have more things we want to do than
time and time in the day. And creating
systems, like you said, where we can sit
down and reflect on our priorities is so
important because
we might have an idea every day. Then we
get to 1 month later and there's and our
to-do list or our teams are overcome by
doing the first things we said, not the
most important things we said.
Exactly.
And a lot of the time because of I don't
know, cognitive dissonance or pride or
ego, whatever, you don't want to throw
something out that eight people have
started working on or
um that you've you've told them to work
on. Like going up to your team and
saying, "Okay, we're just going to
cancel that project we've just spent 2
weeks working on because this is a new
priority of ours."
Sometimes um sometimes can feel
difficult.
Absolutely. It's called the commitment
bias. That when we commit to something
or sunk cost fallacy, it's also called
that. That when we have a sunk cost in
something, we value it more. But of
course, that's that's silly, especially
in business. I mean, this is
you know, I had a professor in uh
at business school who said um every
business dies for the same reason.
Businesses only die for one reason.
Cash. They run out of cash. Cash is
oxygen. Oxygen is life.
And the number one cause of a business
running out of cash is doing the wrong
thing for too long.
So, being able to cut your losses and
saying, "I know it feels wrong, but I
know it's right in my head."
That is an essential skill of every CEO.
Because again, you know, prioritization
is your only job. And good priori-
priori- People who are good at
prioritization make for good CEOs. And
people who are bad at prioritization
make for bad CEOs.
So, we're in step three of the four
steps. Mhm. What's step number four? So,
step four is is preventing distraction
with pacts.
So, pacts are these what's called a
pre-commitment device. So, this is what
you do after the first three steps. So,
you master the internal triggers, you
make time for traction, you hack back
the external triggers. As the last line
of defense, as the firewall against
distraction, you're going to prevent
distraction with a pact. Now, what are
pacts? It's when you decide in advance
what you will do to keep yourself in
that task. And there's three types of
pacts. We have what we call effort
pacts, price pacts, and identity pacts.
An effort pact is when there's some bit
of friction in between you and the thing
you don't want to do. So, I'll I'll it
it's just us and your millions of
viewers here, so I'll get a little
personal, okay?
A few years ago, my wife and I, and
again, we've been married for 22 years
now. A few years ago, before I was
writing this book,
uh we noticed that our sex life was
suffering. That every night we were
going to bed
and I was fondling my iPhone and she was
caressing her iPad. And right? And we
were going to bed later and later. And
not only were we not getting proper
sleep, we all know how important rest
is.
Our sex life was suffering. So, when I
started this research, I came across
this uh
this research around
the importance of these effort pacts.
And I went to the hardware store and I
bought us this $10 outlet timer.
Now, this outlet timer, you plug it into
the wall and whatever you plug into that
outlet timer will turn on or off at any
time of day or night.
So, what did we do with that? We plugged
in our internet router into this timer.
So, every night in our household at
10:00 p.m., the internet shuts off. Now,
could I turn it back on? Of course I
could, but I'd have to go under my desk,
unplug this timer, reset it, and plug it
back in. That would take effort. So, I
put some friction in between myself and
the distraction.
Okay?
And lo and behold, every night we all
knew, okay, the internet's going to shut
down at 10:00 p.m., finish up whatever
you need to do. And it gave me that bit
of mindfulness to say, okay, do I really
need to still, you know, check email or
social media or whatever silly thing I
was doing, or is it time to do what I
said I was going to do, which is get
some rest, go to bed, and maybe be
intimate with my wife.
People might hear that and go, you
didn't need a
timer to have sex with your wife. But I
did.
I did. Because look, in the moment, you
know, you're you're you're tired, you're
you're you're you're you're just kind of
drifting off. We've all done this,
right? Where you you're looking at
something on the internet and and it
just it's kind of harmless because, you
know, she's brushing her teeth and I'm
waiting and you know, just one thing
leads to another and before you know it,
it's it you've gone to bed later than
you
anticipated and you've given up a lot in
the process. So, having that rule,
again, having that time box calendar,
that's that that's step number two,
where you have to we have in our
calendars bedtime, right? Why do we do
that? Oh, I know, okay, eventually I'm
going to go to sleep, but why do I have
a bedtime in my calendar? And isn't it
ironic for those of us who have
children, we tell our children, you need
a bedtime, right? We're adamant about
how our children need bedtimes. But for
us, we don't need a bedtime? And my
daughter called us out on this. You
know, she said, "Daddy, what what what's
your bedtime?"
And she was absolutely right. We've all
read these books, we all know how
important sleep is. And yet, we don't go
to bed. We we we it's crazy to me how
many I see this with with multiple
domains in health and fitness. We get
nootropics and we get blackout curtains
and we get, you know, all we melatonin.
Just go to bed on time. That's the
number one reason people don't get
enough sleep, they don't go to bed on
time. So, did I need an internet timer?
Yeah, we all do. Because this is what
keeps us awake. Right? We do all these
interesting things. Again, the price of
progress is that you can find anything
you want at any time of day or night on
the internet. So, we do need these
pacts, again, as the last line of
defense. It's not the first thing. You
know, I don't want people to to listen
to me and say, "Okay, fine, I'll get an
internet timer, then I won't get
distracted." No, if you don't first deal
with the the internal triggers that lead
you to distraction, you'll find
something else. Right? Someone's also
going to say, "Listen, you've got 4G
internet on your phone, you've got
cellular internet, so you can just go on
it."
True. Again, but now it's effort. Yeah,
yeah. Right? If if I really wanted to
lie to myself, of course I could. That's
not the point, right? That there's
always a way. The point is it adds a bit
of friction. Right? It's that bit of of
of effort that now I have to take. And
more than anything, it's a statement
you're making to you and everyone in
your social environment that at 10:00
p.m. is the shut off time. Whether
people adhere to that or as you say,
there's ways to circumnavigate that, but
it's the statement of having that shut
off timer. Exactly. And now, by the way,
we it actually wouldn't even matter
because we all know the internet's going
to shut off at 10:00. We all need to
start getting ready to to stop doing
whatever we're doing because it's going
to Now, we don't even need anymore. It's
become part of our nightly ritual,
right? And by the way, what I want to
illustrate is the concept, not the
practice, right? Tactics are what you
do, strategy is why you do it.
That's more important. You know, I think
a lot of these books around similar
topics around
you know, dealing with with focus and
productivity, it's a lot of life hacks,
right? But what I wanted was more the
the strategy, the the psychological
principles around why we get distracted.
And then I'll I'll let people come up
with their own tactics. I give you lots
of tactics as well, but this is just one
illustration of how we can use this
strategy. And that's only one pact.
There's also two other pacts I can I can
share as well. There's a lot of just
before we get onto the two other pacts,
a lot of debate over the years about
this idea of willpower. All of you know,
just before we started recording, I said
to you, I looked up all these time
management techniques and I've looked at
these diet fads and there's so many of
them because it appears that they none
of them really work without this
underlying thing called discipline.
So, you can have all the you know, I can
time box and I can the one two three
four technique and the ABC five
technique, whatever. But if I don't have
the underlying discipline, then I'm not
going to do any of these things.
Discipline is such a interesting word.
It's
it
it kind of catches a lot of different
things. A lot of psychological forces
you've described.
But and this other theory of willpower
that's sort of trundled on through the
ages, that we have a limited amount of
willpower
and if we try and do too many things at
once, then we'll do none of them and
only take on one bad habit at once. Is
there any truth to all of that stuff?
No.
No? No. Willpower is not a limited
resource.
Uh at least from the latest research,
you know, science isn't is never
conclusive, but from what we know today,
it seems So, a few years ago, there was
this concept called ego depletion. Ego
depletion is exactly what you mentioned,
it's that we run out of willpower like
someone would run out of battery charge
on their phone, right? That it's a
depletable resource.
And this concept was was promoted and
kind of widely circulated in the popular
press.
And there were some fantastical claims
made that if you if you drank
sugar-sweetened lemonade that you would
boost your willpower. And it turns out,
as often happens in the social sciences,
when something sounds a little fishy, we
replicate the study. We try and run the
study again.
And Carol Dweck, who you might know from
she's probably been on your show, from
her book Mindset, she decided to
replicate these studies. She decided to
run them again, these ego depletion
studies. And she found
that
the only people who experienced ego
depletion, the only people who actually
did run out of willpower like someone
would run out of battery on their phone,
the only people who experienced that
were people who believed
that willpower was a limited resource.
That's it.
So, it turns out, I mean, this is this
incredibly important because it has
implications for all sorts of things in
our life, right? When we believe that we
are somehow deficient, that our brain is
broken, that
the the the world is conspiring against
us to hijack our brains, when we believe
these self-limiting thoughts,
we act in accordance. And so, it's very
much the case with with this ego
depletion myth, that ego is that our
willpower is not limited unless we
believe it is.
And on this point of did cuz I think the
word discipline is somewhat
interchangeably used with like
willpower. It's doing the thing you said
you were going to do like and you
intended to do. I was trying to figure
out what discipline is and where it
comes from. Why in certain aspects of my
life like going to the gym now. So, for
the last three years, I've gone to the
gym about six days a week.
Before then, I couldn't. DJing, I've
started DJing and I've done that for
about 12 months. I've been disciplined
with that. This podcast, I've been able
to do it. We release two episodes a week
and we have done for a while now. Why am
I disciplined in some areas of my life?
Why can I continue to show up? And why
in other areas of my life is it this
kind of failing battle to like you know,
get back on the horse every other week
because I've fallen off. I had a
hypothesis where I was like, well, with
DJing, I have a like a a goal that mean
this is maybe my discipline equation.
A goal that means a lot to me. It's it's
worth the pursuit. If I attain it, you
know, it feels like it's worthwhile.
Plus
the psychological engagement and
enjoyment of the pursuit of the goal.
So, like deep like I want to be a DJ
plus the psychological engagement and
enjoyment. I I love the process of
DJing. It's like meditation or therapy.
Listening to your favorite music for
hours, doing nothing other than being in
that flow state. Minus
this is where you kind of come in, I
guess, is the psychological discomfort
or disengagement
associated with the pursuit. So, for
example, if the DJing equipment was up
in the spare room and I had to
load it up every day and it took 35
minutes to do it.
And then I had to load up the software
every day and it was really difficult.
I might find the process not worthwhile
and I might discipline might wane.
When you look at that equation, the Y,
the enjoyment of the pursuit minus the
the sort of unenjoyment of the pursuit,
does that make sense? There's a lot
there. I mean, the basics are there. I
think what's
uh missing is that you So, with this
DJing
pursuit,
you enjoy it.
And so, it's not hard to do something
you enjoy. This is my problem with flow.
You've heard about Mihaly
Csikszentmihalyi with the concept of
flow.
Uh that, you know, you can get into this
state where
time flies and it's effortless. And the
examples, if you read the book, uh the
of the examples are from sports, they're
from things that, you know,
people really enjoy doing.
And that's, you know, that's like
Hollywood. It's nice work if you can get
it. How do you get into flow when it's
something you really don't want to do?
So, right now you enjoy DJing because to
correct me if I'm wrong, it's it's
you're not doing professionally or maybe
you are? Not really. So,
my guess is right now as an amateur,
it's fun. Stakes are low, you're just
enjoying the process.
Very much what I used to do when I first
started blogging, right? I was just
writing for myself and then I got a few
readers and it was kind of fun just to,
you know, it's pure joy. It's pure
amateur behavior.
And then what
happened
when I said, "Okay, now I want to
publish a book." Or when you if you
decide to professionally DJ, it's going
to start getting hard, right? Now
there's all this other stuff you don't
want to do around the core experience,
right? Now you got to figure out, how do
I build my brand and how do I get people
packed into, you know, the the
my show? And all this stuff that you
have to do that maybe isn't as fun. And
that's where flow falls down. So, this
is exactly what's happening and
happened. Mhm. So, started DJing and
then we announced I'm going to do a
show. We got 3,000 people to come to
this venue.
And in the lead-up to that, DJing became
a lot less fun. And even now, so they've
they've they're trying to book me to do
a show in Ibiza and Marbella this year.
And suddenly I'm getting all
uncomfortable about DJing again. Because
so when I look at the the equation I
presented, what seems to have happened
in that equation is the perceived
psychological cost has increased
suddenly. Mhm. Because now there's like
nerves and yeah. Now there's like worry
and all these other forces at play and
that equation's now I've killed my
discipline has dropped. Right. Exactly.
Exactly. And so that's where becoming
indistractable comes into play.
You don't need to be indistractable for
something you love doing anyway, right?
There's no problem with that. Follow
through is easy.
It's how do I do the stuff I know I need
to do
but I really don't feel like doing it.
If you ask, you know, we talked about
earlier
the only reason businesses fail is
because they run out of cash. The only
reason we fail at our goals, there's
only one. The only reason we fail at our
goals is because we don't feel like it.
I don't feel like it. I don't feel like
going to the gym right now. I don't feel
like working on that book. I don't feel
like whatever it is. It's a feeling.
Fundamentally, it's a feeling. Of course
there's outside factors, of course. But
in terms of the number one reason we
don't pursue our goals is we quit.
Right? That's the the most prominent
reason. We don't follow through and that
tends to be because of a feeling. So,
when there are these tasks that suddenly
get hard, right? Are suddenly difficult,
that's when we need different tactics.
It's easy to do the stuff we enjoy. It's
hard to do the stuff that
we don't enjoy.
So, what would you advise me to do then?
In the case of DJing, I've got, you
know, potentially two shows this summer
in Europe.
So, I I would start with your values.
Um and that's part of step two of making
time for traction. When people ask, you
know, how do I make a time box calendar?
Where do you start? You start with your
values.
So, what are values? The definition of
values in my book is attributes of the
person you want to become.
Attributes of the person you want to
become.
So, then what you do is you put your
your your values in terms of these three
life domains. I look at them as
concentric circles.
At the center of these three life
domains is you. If you can't take care
of yourself, can't take care of others,
you can't make the world a better place.
So, in that when it comes to that life
domain, you look at the things that you
want to do for yourself, the time you
want to spend to become the person you
want to become. And you look at your
calendar, you look at this blank
calendar for the next 7 days and you ask
yourself, how would the person I want to
become spend their time?
And you put that time in your schedule.
So, time for rest, time for reading,
time for
video games. Doesn't matter. Put that
time in your schedule.
The next life domain is your
relationships. Part of the reason we
have this loneliness epidemic in the
industrialized world
is that we don't have the time scheduled
for our relationships like we used to.
As the industrialized world became more
secular,
the church, the synagogue, the mosque,
we don't go to these
social interactions where we care for
others and others care for us. We don't
have that scheduled in our day anymore.
And I'm not saying it, I'm I'm pretty
secular myself. I'm not saying we have
to do that, but that is what we have
lost because we don't have these regular
what used to be religious institutions.
Doesn't have to be real. I mean, we
Robert Putnam was talking about this in
the 1990s in his book Bowling Alone. We
don't have these regular social
interactions like previous generations
did. And we need to bring those back. I
actually think social media overuse is a
symptom, not the cause
of the fact that we
don't see people regularly. So, you need
to put in your calendar time for those
relationships. Your friends, your
family, your kids,
your significant others. You have to put
that time in your schedule. Don't give
them whatever scraps of time are left
over. Put it in your schedule. Then
finally, your work domain. This is where
most people start, but it's actually I
think where we need to end.
Work comes in two flavors. We have
what's called reactive work and we have
reflective work.
Reactive work is how a lot of people how
distracted people spend their days.
Reacting to messages, reacting to
notifications, reacting to requests all
day long reacting to things. And that's
fine. Everybody's job will involve some
amount of reactive work. But if you're
not scheduling time for reflective work,
you're going to run real fast in the
wrong direction.
You have to put time in your schedule
to think.
If you want to do work that is creative,
work that requires focus, you have to
schedule that time. It's okay if it's
only 15, 20 minutes, but that time has
to be on your schedule. So, to answer
your question of, "Okay, well what do I
do with this this passion I have around
DJing?"
It's a factor of how much time you want
to put into it
based on your values, based on the kind
of person you want to become.
So, what would the Stephen you want to
become, how much time
time first and foremost, not outcome. I
think that's the problem with a lot of
goal planning. This is one of my beef
with with to-do lists. To-do lists are a
series of outputs.
I want to do this, I want to do this, I
want to do this, I want to and it has no
constraint.
A to-do list has no constraints. You can
always add more.
And so what happens?
You come home with your to-do list of a
million things after you've worked
really hard all day long
and most of those things you have not
crossed off.
So, what does that say to your
self-image if every day you come home
and all these things still haven't been
done after a long day of work and you
haven't done what you said you would do?
Loser.
So, day after day, week after week,
month after month, year after year,
you're reinforcing this self-image of
someone who doesn't do what they said
they were going to do.
Right? As opposed to a time box calendar
has constraints.
Same 24 hours in a day.
Right? And I don't care if you're Jeff
Bezos or Elon Musk, you can always make
more money, you can't make more time. I
think it's exactly flipped. Most people
are cheap with their money and generous
with their time. I think it should be
the opposite, right? We should be cheap
with our time and generous with our
money because you can always make more
money.
You can always make more money. You
cannot make more time. So, a time box
calendar forces you
to work with constraints and decide
based on your values how much time you
can afford to spend on whatever you want
to do.
Right? Because if you put in everything,
you you you'll get nothing. You'll live
in regret. Whereas if you say, "Look, I
only have
4 hours a week for DJing endeavors and
here's where I'm going to put that in
because I also want to spend time with
my friends. I need to take care of
myself. I need to take care of my
business." So, it's not based on
outcome,
it's based on input. Right? So, if you
went to a baker, okay, and you said,
"Hey, my kid has a birthday party. I
need
uh two dozen cupcakes."
Baker's going to say, "Okay, I need
flour, I need sugar, I need butter, I
need all these inputs. I need these
ingredients to make the output."
But when it comes to knowledge work,
we only think about the output.
But what's our input? Our input is just
two things, time and attention. Those
are our ingredients. That's it. So, you
can't just think about the output. You
can't just think about the cupcakes. You
have to think about the input. The input
is time and attention. And that, just
like ingredients for a cupcake, has to
be budgeted for. You have to plan that
ahead
or it's not going to work out. So, I
you're my inspiration for starting time
blocking, I've called it, but time
boxing.
Yeah, same thing. Um
and it's really, really been helpful
specifically in times when I'm not in
work. Mhm. So, when I go away to write,
for example, and I don't have meetings
that I like I have to do or that pop in
and out, etc. It's been super helpful.
And also, I'll be honest, during the
pandemic was when I really, to the point
that I started developing a time
blocking app with a friend of mine.
Because it was that useful for me. The
pandemic had happened, we weren't
meeting anybody, we weren't having sort
of in-person meetings. So, I had long
days, but that felt a bit more empty
than usual. So, to sort of get a grasp
on them and stop them being whittled
away with by distraction, I started time
blocking and it was amazing for me. I
guess one of the questions I want to ask
before I I get onto this is, do you even
So, I
in my personal relationship with my
girlfriend, we've been together for
about 4 years. Um pretty much ever since
we first met, me and you first met. Um
it's the first time I've lived with
someone.
She's moved in, we live together.
And
one of the things that
a busy lifestyle
can do, and I think you've described it
as well, is it can have an impact on
your sex life and relationship, dates,
date night, etc.
So, I proposed the idea to her
because of you.
I said,
"We should schedule these things because
I schedule everything else that's
important to me. Yeah. So, we should
schedule our date night and those kinds
of things. Right. Because that's equally
important to me, too. And she was a bit
resistant to the idea at first cuz it in
her her rebuttal was that it kind of
takes the
you know, the spontaneity and the spice
and the Date night or scheduling sex?
Cuz some people schedule sex. I don't go
that far. I wouldn't I wouldn't go as
far as scheduling sex, but it's really
like spending time together and doing
stuff. She like her she was resistant to
scheduling it because she felt that it
took the
you know, the like
But the the so there's an interesting
concept. Okay, so when I was um
my wife and I met at university and we
met in economics class.
And in this class, they discussed this
concept of a residual beneficiary.
A residual beneficiary in business is
the person, the chump, who receives
whatever's left over when a business is
sold. So, first debt holders get their
share, then the equity holders.
Whatever's left over, the residual
beneficiary gets. Right?
And after we'd been married for a few
years, she sat me down, she says, "Near,
you have turned me into the residual
beneficiary." Wow, what a thing to say.
Right? I get whatever scraps of time are
left over.
If If you and your relationship, by the
way, my book is not for people who have
a perfect life. Okay? I don't have a
perfect life. still get distracted from
time to time.
The difference is between a distractible
person and indistractible person is that
a distractible person keeps getting
distracted by the same things. Paulo
Coelho has a wonderful quote. He said,
"A mistake repeated more than once is a
decision."
Such a good quote. A mistake repeated
more than once is a decision.
Good, right?
So, distractible people keep getting
distracted by the same things again and
again. How many times are we going to
complain about Tik Tok and Facebook
before we say, "Enough, I'm going to do
something about it." Right?
Indistractible people say, "Okay, I got
distracted once, but you're not going to
let it happen again and again."
So, I'm going to take steps today to
prevent getting distracted tomorrow. So,
when my wife and I found that our
schedules were getting busier and
busier, and we weren't making the proper
time for each other, it wasn't happening
spontaneously,
then we had to go to plan B. And plan B
for a long time, the there was no plan.
It was just, "Well, it's not happening."
The the problem is
people interpret the fact
maybe you felt this
that not making time, not being
spontaneous, means that we don't love
each other as much. And I think that's a
huge mistake. That's not it at all. It
certainly wasn't in my relationship with
my wife. I still loved her just as much.
Just that I was busy, honey, and there's
this big thing happening here, and I
need to do this, I need to do that. And
the time would slip away, and we
wouldn't spend time together.
That's no indication that I don't love
my wife. It's an indication that I
didn't know how to prioritize my wife
properly. So, I stopped making her the
residual beneficiary. If we have extra
spontaneous time, you know, sometimes
a meeting is canceled. Great. Let's
Let's do something together.
But at minimum, we know on Friday
nights, that's our date night.
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I'm in an interesting phase at the
moment in my fitness and health journey
because because I'm training for Soccer
Aid, which takes place in June at Old
Trafford, I've been training a lot
differently. But regardless of how I
train, regardless of whether I'm doing
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The salted caramel one is my favorite.
I've got the second favorite option of
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Give it a try. If you haven't already,
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When we when we do fall out of
quote-unquote balance in some way, when
we maybe
don't have our priorities in order. At
least this is what people think.
People
diagnose themselves with this thing
called burnout. And I've been quite
intentional with my words there cuz I
have my own opinions on burnout. I don't
really think burnout
is what people think it is. People think
of burnout is basically doing too much
work.
Mhm. I think most people, 90% of people
would say that burnout is when you do
too much work.
Mhm.
It's a big topic in conversation now,
this subject matter of burnout. So, what
do you think burnout is?
So, there's some amazing research done
by two British researchers by the name
of Stansfeld and Candy, and they
concluded that um
a toxic work environment
is not the work you do,
it's the type of work you do.
And so, they wanted to see that the the
the study was, "What kind of work
correlates with increased rates of
depression and anxiety disorders?" And
they found two conditions that raised
the rates
of anxiety and depression. They
literally the kind of jobs that make you
sick psychologically. And those two
conditions are high expectations coupled
with low control.
Coupled with Exactly. Low control. So,
high expectations and low control. If
you had high expectations and high
control, no problem. People rise to the
occasion. But when you have a job with
high expectations and low control,
that's burnout.
Why? Because it's a lack of agency. I'm
expected to do all this,
I can't. Right? I'm trying. I'm trying.
I'm trying. But as much as I do, my my
I don't have enough agency to meet these
expectations. So, let's zoom in on both
of those. I'm really compelled by this
idea of low control. Mhm. Um
when people think of control, that can
mean a number of things.
Is that the ability to make decisions
for myself on how to accomplish the
challenge? To affect the the outcome.
Okay. Right? So, if you have um
uh you know, you're you're
a small cog in a big machine, but you
have these very high expectations, but
it's doesn't all depend on you. There
are other people Exactly.
The circumstances
circumstances beyond your control that
is hard No matter how hard you work, you
can't meet
someone's expectations.
Why?
I'm trying to think from this the
psychological discomfort framework, why
that
that environment of high expectations,
this being pulled this way, but then
being suppressed on this end, would
cause
burnout. And burnout, I guess we have to
define it as that What is it? It's the
sort of psychological overwhelm, which
It's giving up. Which makes you give up.
Yeah, it's uh
I think it's because it's the
it's the definition of death.
Right? Schopenhauer describes life
as anything that tries to affect its
environment.
Life is defined by something that
affects its outside environment. Changes
where it is to its benefit in some way.
That's what an alive organism is. So, if
you cannot change your environment, you
cannot change your circumstances, it
feels like death. And eventually you
give up. It's you you learn
helplessness.
Where eventually it's not worth
continuing to try because you can't
affect the outcomes.
I've always thought of burnout as being
somewhat sort of intrinsically attached
to meaning. Mhm. And it maybe that's it
That's exactly what you're describing
there because you're being robbed of
your ability to affect your outside
environment, which maybe is what meaning
is. Meaning is I think the can be the
relief valve.
So, if you are toiling, I mean, you
think about the role of religion in in
many people's lives historically,
religion tells you that even though your
lot in life may not change, right?
There is reward to come. So, you are you
have agency. You have control. It's just
that the reward is delayed. Mhm. So,
even if your life is awful now, someday
it'll be better.
That's that gives you agency. So, that's
meaning, right? That gives you that that
meaning, that purpose of it's coming
someday.
But if you believe that there's nothing
you can do to get that reward, that it
makes no difference,
uh then the only logical thing to do is
to quit. I might be totally wrong here,
but I I think the reason I thought
meaning was so important was because I
when you when you think about people in
roles that typically feel that burnout,
it seemed to me that it was like
monotonous, tedious work where
you know, maybe like working on a
production line where you're doing very,
very long hours of work that is absent
of meaning for you. You don't really
care about the work, but you're being
pressed to do long hours.
So, that's was my kind of understanding
of it cuz I tried to contrast it to
areas where I never get burnout.
You know, watching Manchester United
play, or playing video games, whatever.
And I thought, "What's the difference?"
Well, it's because of my sort of
subjective meaning or enjoyment of the
task. So, I thought the enjoyment and
the meaning part was central somehow to
but becoming burnt out.
Mhm. Mhm.
Uh
I don't know. I'm I'm not sure if it's
necessarily
uh requires meaning per se. I mean, you
see people working
two, three jobs uh sometimes, you know,
when they're when they're getting
started from base level just to feed
their kids. Um
it's they can they can do very
repetitive, boring work, and they do it
uh because they are affecting change.
They have agency. They can see the
results. They need to feed their
families.
And this idea of agency and control is
fundamentally linked to our physio
physiological health as well, which I
find quite surprising that people that
have greater degrees of control in their
professional endeavors are healthier.
Right. This concept of locus of control.
Right? Where it's external locus of
control versus internal locus of
control. People who have external locus
of control believe that things happen to
them. People who have internal locus of
control believe that they affect change.
And what's fascinating about this is
that uh people who have internal locus
of control on every metric of well-being
do better. They're wealthier, they have
more they have better relationships,
they're healthier. Every metric of
well-being having an internal locus of
control benefits you.
Even when your circumstances dictate
that you shouldn't think that you had
that much control. Even when you're in a
really awful situation, believing you
have agency makes you better off, even
if it's not true.
Because that mindset, again, back to
what we were saying earlier about how
mindset affects what we do. If you
believe willpower's limited, you will
act as such, right? I used to come home
after a long day of work and say, "Oh,
you know what? I've had a hard day.
I don't have any more willpower. My
willpower's been exhausted like we
talked about earlier. Give me that pint
of Ben & Jerry's. I'm going to sit on
the couch and and eat my ice cream."
Because I believed I I was spent. Right?
But it was in my head. Whereas people
who believe that they have agency, they
do have control, live much healthier,
better lives. This raises the point
about responsibility, which is quite a
controversial point for some reason.
Funny that that is, right? Like Why why
is it so controversial, do you think?
I think it's this this idea, rightly so,
of not victim blaming. But I don't think
that that is incongruous, that you don't
have to blame victims
as well as saying that we should take as
much responsibility as we possibly can.
Um so, in in my line of work, you know,
I I'm
fairly controversial because I wrote
Hooked: How to Build Habit-Forming
Products, and then I wrote
Indistractable about how to uh control
your attention and choose your life. And
many people see those as as opposites,
right? But I didn't write Hooked and
Unhooked. I wrote Indistractable uh
because it's about having our cake and
eating it, too. It's about having both.
We can have the best of both worlds. Uh
that we can build apps, we can build
technologies that help us
exercise and learn new languages and and
stay healthy. We can use these these
amazing technologies for good, but we
can also find ways to not get distracted
from the from the devices or whatever
the distraction might be that lead us
away from what we really want. Um but
yeah, sometimes people will say, "Yeah,
but that's uh you know, you're you're
you're blaming the victim here. We're
that we're all victims of these
technologies. The technology companies
are doing it to us, right?" The Social
Dilemma movie tells us that our brains
are being hijacked.
And uh
they interviewed me for The Social
Dilemma movie. Did you see it, by the
way? I did, and I yeah. Okay, so they
interviewed me, and I know you've had uh
Johann Hari on the show, and I have big
issues with with his whole thesis.
Because it's it's a line around
it's not your fault. It's being done to
you. And look, there's no doubt that
these companies design their products to
be engaging. That's the point, right? Do
we want Hey, Netflix, stop making your
show so interesting.
Uh
Apple, your phones are too
user-friendly. Right? That's ridiculous.
That's the point of these products. We
want them to be engaging. We pay for the
privilege of having them be engaging.
So, it's ridiculous to think that
somehow they're going to stop doing
that. Uh it's also ridiculous to think
that the government, in all its
brilliant wisdom, is going to figure out
how to regulate these companies
properly, right? We see every time I
come to Europe, I can't use the internet
because these stupid GDPR rules that I
have to constantly click accept I don't
even know what I'm clicking on. They're
so annoying. We see what happens when
government tries to regulate these
companies. Most of the time they're
incredibly ham-fisted. So, do we just
sit here I'm not I'm not saying I'm
anti-regulation. I'm for smart
regulation. But in the meantime,
what are we doing? We're just going to
sit here and wait, right? Please,
Zuckerberg, stop addicting me. It's
ridiculous. There's so much we can do,
starting with not thinking we're
powerless in all realms of our life.
Again, even when circumstances are
beyond your control, it benefits you, it
behooves you to believe you do have
agency, you do have control. You're
going to be better off as opposed to
saying, "Well, there's nothing I can
do." Because what do people do when they
believe they're powerless? Correct.
Nothing. Yeah.
It's so interesting cuz I had a
conversation with a friend of mine last
night who um is single,
been single for a while, and we were we
were huddled around there was a couple
of us, and everyone was single um in a
circle. I'm I'm currently not single. Um
and
I saw some of that. I saw some of that,
"Well, it's just it's the nature of the
modern dating world." You know, like you
hear it all, "I don't want to be on
these dating apps, and social media
doesn't work, and I can't meet anybody,
so it's just the way it is."
And you can see in that moment like
the
it's almost like
declaring defeat. Well, there is agency
in that as well. Remember, if if life is
defined by something that changes is
outside environment, that's a great way
to say, "Well, I have agency. I decide
to quit. It's in my control
to to say it's
it's impossible."
I guess so. Even if it is
self-defeating, it it feels good to say
it's impossible. But it's going to
reduce your chances of finding someone.
Of course.
If you just say, "Okay, well, I I
can't," and you blame external factors
Right.
on that. The Mark Zuckerberg has become
a villain in society. You know, people
have really portrayed him as being the
source of so much evil, destroy people's
mental health because of these apps and
all these kinds of things. Do you
I sense you have a slightly different
approach to that, or you think that's a
little bit too simplified? Am I right?
W- Which part? The
The kind of I saw something yesterday
where Mark Zuckerberg was playing
jujitsu. Mhm. Have you playing jujitsu?
the video, yeah. I shouldn't say playing
jujitsu. He was doing jujitsu. Did you
see the video of him doing it?
yeah. And like the top
the person who would quote retweeted it
had said, "He's destroyed our a
generation's mental health, but he's
pretty good at jujitsu."
And I you know, he has been attacked for
the last decade
um because people think that, you know,
he built these apps, and these apps have
now made our lives significantly worse,
but the the framing that you present
seems to say
if it wasn't those apps, it would be
something else. And it's not necessarily
the apps itself, it's our relationship
to the apps because of emotional
regulation in other parts of our life.
You said something super interesting
earlier, which we kind of moved on from,
where you said that you don't believe um
you believe that the
apps are a symptom of
a wider social issue. Mhm. Is that is
that an accurate representation of your
views? Yeah. Yeah, I mean, I I think
look, I'm not uh saying these companies
are guilt-free. By the way, I have been
asked many times to work for them and
with them, and I I always refuse cuz I
don't want any conflict or appearance of
conflict of interest. So, I don't have
any I don't get paid by these companies
in any way.
But I think there is absolutely a moral
panic around social media. We already
see it now fading, right? It was last
week it was uh social media, this week
it's going to be AI. There's always a
moral panic. And if you look back at the
the history of mankind, we have always
had moral panics of one thing or
another, uh especially with media.
Uh media that hijacks the brain of of of
the population, that's always been a a
big fear. I think
uh
in general, it's it's way overblown. I
mean, if you actually look at the
research uh in terms of of the effects
of mental health, um look, overuse of
any media is going to have deleterious
consequences, right? When my daughter
was into Harry Potter and she was
reading Harry Potter 5 hours a day, I
said, "Hey, honey, that's too much Harry
Potter, right? Like that's going to have
some deleterious consequences. Well, you
need to go outside, you need to see your
friends, you need to do other things."
So, yeah, any extremes uh are bad. Now,
I do think there is room
for regulation for two protected classes
of people. One we currently protect,
which is children. So, children, you
know, there's my daughter can't walk
into a casino and start playing
blackjack. She can't walk into a bar and
order gin and tonic. She's too young for
that, right? So, there's certain
protections are for children. I think we
should have those protections for social
media. I think 13 is probably too young.
The current regulation, at least in the
states, is 13. That's probably too
young.
The other group of people who don't have
protection, who need protection, are
pathological addicts. So, addiction, you
know, we toss around this word addiction
so much these days. My my wife got a a
box of shoes from DSW, and the the box
says, "Danger,
addictive contents inside." Okay, it's
shoes, right? We use this word
addiction, we throw it around. Addiction
is a disease. It's a pathology. And just
because something is addictive doesn't
mean it dicks everyone, clearly, right?
Many of us have a glass of wine with
dinner, we're not all alcoholics. We
have sex, we're not all sex addicts,
right? So, it's ridiculous to think just
because something is addictive to some
people, it's addictive to everyone. But
if you are addicted, and the company
knows this might be the case, and I've
been advocating this for years. This is
the kind of legislation I do support,
then I think the government the then the
company has a responsibility. Right? If
an alcohol company,
they don't know who's addicted. How
would they know? How would they know who
the alcoholics are? They wouldn't know.
The online companies, they do know. They
have personal identifiable information,
and they know your time on site.
So, they could reach out, and this is
what I'm advocating for. I call it a a
use and abuse policy. That if you are
using this product, give me a number, 30
hours a week, 40 hours a week, whatever
number is in the, you know, several
standard deviations uh uh
of use,
we're going to reach out to you with a
very respectful message that says, "We
see that you are using your our product
in a way that may indicate you are
struggling with an addiction. Can we
help?" Can we help? Right? Very
respectful message. If they say no,
fine, right? But offer to help. Can we
uh help you use uh blocking tools so
that you're, you know, we we you you
self um select out. Uh what Here are
resources. I think you have a
responsibility. Now, that's about 3 to
5% of the population that struggles with
addiction. The problem is
there's this popular narrative, and a
lot of people are selling a lot of books
telling us that uh our attention is
being stolen,
right? Stolen from us.
If you're addicted, you could argue
that. That pathology of addiction, okay.
Everybody else, if you're not a child or
you're not addicted, this is a personal
responsibility issue. It's not an
addiction, it's a distraction. But we
don't want to call it that,
right? Because if it's a distraction,
ah, shoot, I got to do something about
it. That's no fun. Can't I just blame
Zuckerberg? No, I got to take some
personal responsibility. You know what?
I I have to learn how to manage my
internal triggers. I have to schedule my
time. I have to hack back these external
triggers. I got to put in some pacts in
place. This is not hard stuff, folks.
Right? The book isn't that long. Take
you maybe an hour and a half, 2 hours to
read it, and you will be indistractable.
You'll look at back at this and think
this is a joke. We were complaining
about this being addictive. Come on.
It's a few simple techniques. Right? So,
to sit here and complain and say our
attention's being stolen, our focus is
being stolen. It's not being stolen,
we're giving it away.
Give me a break. What is that? Stolen?
We are willfully giving it away because
we're not doing anything about it. So, I
think yes, is there room for regulation?
Of course. I think there's a lot we can
do. But let's start with personal
responsibility. Let That's the first
line of defense. Wouldn't that make
sense? First, let's see what we can do,
and then we can also figure out while
the politicians figure it out. We can,
you know, find ways to regulate as well.
One of the things I found compelling was
the role that our psychological
trauma and our childhood trauma can have
on us because
one of the psychologists I sat here with
described it as
gremlins and goblins. He said Sir Steve
Steve Peters said that we have some of
us have goblins. These are the hard to
move, hard to budge traumas. Usually
happen below the age of 10 that will
just stay with us the whole time. You
know, like really severe traumas. And
then after that, generally speaking,
they're gremlins where you can do work
to kind of overcome them.
When people are thinking about taking
those steps in relationships or in the
in the gym or whatever, you know, you
talked about obesity being clinically
obese. Sometimes we have these goblins
at the heart of us that limit us from
taking that first step that just acts as
a gravitational force against the
behavior we want to take. Right. How do
we Can we overcome that? Is that Is it
relevant? Well, so severe trauma is kind
of out of scope for for what I work on.
But I would say for the goblins as you
described them,
that is where I think it is very helpful
to realize that they're just feelings.
They're just feelings.
Right? They're But feelings can be very
convincing. But
feelings don't happen to us, they happen
for us. So, if we can leverage that, if
we can learn from that, if we can use it
like rocket fuel to propel us towards
what we want to do. If you look at, you
know, amazing artists or athletes or if
you the it's interesting how many of
them have some kind of trauma.
Right? Have you ever noticed that? Like
they're they're they're running away
from something just as much as they're
running towards something. They're
trying to prove something to their their
alcoholic father. They're trying to
prove something to to to somebody
because of what happened to them. You
know, we have post-traumatic stress, we
also have post-traumatic growth,
depending on how we frame that and what
we do with that discomfort. And there's
a lot of people who
do amazing things driven by these same
goblins that that other people run away
from. It's about how we reframe that
that discomfort.
Every successful person that sat here,
in fact, the last person that sat in the
chair, so I asked them and they said
they were basically running away from um
that trauma. And actually they actually
got diagnosed many years later in
therapy with post-traumatic stress
disorder.
PTSD.
They are
the number one in their industry, I'd
say. Right? I mean, it's it's so common.
And many of the people I interviewed for
the book, they That was what was so
fascinating. It wasn't trauma or
trauma-free. Everybody has trauma.
And from these high performers, they all
had it. Uh something And we all do in
some way. We've all suffered in one way
or another. And and of course, there's,
you know, it's very difficult with It's
very touchy, but uh you know, it's very
much subjective to us how we deal with
it, how we will grow from it. Uh I think
that's the big lesson. I think
the psychology community as well will
will will teach that it's about learning
how to deal with that discomfort in a
way that is adaptive, right? As opposed
to maladaptive, something that hurts
you. That these experiences are neutral.
It's how we interpret them that that
matters.
That's a really key point that I've
learned from doing what I do here. The
point about trauma being neutral, it's a
subjective thing. Uh you know, someone
snatches a toy off you when you're a
kid.
Now, you might interpret that as being a
fun game, or you might interpret it as I
can't trust anybody.
And it's like a it's the same incident,
but it's interpreted in two entirely
different ways. And then that child
might then go on to be incredibly
successful because they were low in
trust. Right. You know, but then that
might hurt their personal relationships.
And the other child who had the same
thing happen to them might just be, you
know,
And it's it's not only psychologically
true, but also physiologically true. I
don't know if you've read Mind Body
Prescription.
Uh it's it's an old book, but it
basically is is
a lot of people read it for back pain.
And it's incredible. I had a um
my last uh in my last company, a
business partner of mine,
she would be on the floor in pain in the
middle of the day. She would have to go
to a back office because she just could
not move. She was in so much pain.
And uh her husband had incredible carpal
tunnel. He would wear all kinds of
devices and
you know, stuff to try and immobilize
his hands, and he really suffered. And
then they came across this book, The
Mind Body Prescription, which basically
talks about how you don't want to
uh stop doing the painful actions. That
most pain is chronic type pain after the
healing has occurred. Of course, there's
a a window, right? If if you still have
pain, I think what is it? 6 months? If
you still have pain, then it's called
chronic pain.
That the body has already healed within
that time period. We're sure the body
has healed. Why is it still pain? That
there isn't necessarily Pain does not
mean physical trauma per se. And I think
this is relevant to psychological trauma
as well. The pain happens because we
focus on our attention on the pain. You
can't have pain without attention.
Do you notice that? You can't have pain
without attention.
Uh so it you know,
there there's these cases, by the way,
of in the World War I where
um soldiers would drag their buddies to
the medic
and say, "Medic, you know, my my buddy's
dying. You need to help him." And the
medic would look at the soldier and say,
"Soldier, your arm is gone." And he look
and he wouldn't notice that half of his
arm is missing.
Because pain requires attention. So,
when we overfocus on our pain, when all
we pay attention to is our pain, and I'm
saying here physiologically as well as
psychologically,
the pain becomes worse.
The pain becomes worse. When we sit and
we're and we're and and more so, when we
try and not do the thing that caused us
pain. So, now the advice
is not, you know, if you have a back
pain issue, it used to be, "Okay, well,
immobilize. Don't move. Uh you know,
don't stretch. Don't just, you know,
rest, rest, rest, rest." And now the
advice is really changing. Same with
carpal tunnel. It's not, you know, get
all the wrist braces and don't move your
wrist. It's the opposite. It's if you
feel back pain, do whatever caused that
pain three times.
Because you want to regulate the the
brain to learn that this is not a
threat.
Again, emotions, pain don't happen to
us, they happen for us. It's a it's a
lesson for us to learn from. It's just a
signal. Now, we can interpret that
signal any way we want. So, when we
hyperfocus on something that was
painful, physiologically or
psychologically, when we don't do the
thing that cause us discomfort, right?
When we want to go to safe spaces with
trigger warnings and we're not exposed
to the things that make us
uncomfortable, that only makes it worse
and worse and worse because we're paying
more attention to it and we don't have
the exposure. We We know the the way to
treat phobias. How do you treat a
phobia? Exposure therapy.
Right? So, when someone's scared scared
of a dog, right? When someone has severe
reaction to
a dog, what do you do? Well, first you
show them a picture of a puppy. Then you
show them a picture of a full-grown dog.
Then you show them a video. Then
eventually you'll put them in a room
with a puppy out the other side of the
room, 20 ft away. Then you
you you expose them to the threat until
their brain down regulates and
teaches itself not to cause this
reaction, this emotional reaction to
this potential stressor.
And so, it's the same way with many of
the the the potential discomforts in our
life. Isn't it the same way with just
belief itself, like self-belief? Think
about how our beliefs form. People
always, you know, ask me questions, and
one of the most popular questions anyone
wants to know in the sort of
self-development community is about how
we become confident. And confidence is a
belief. And one of the ways that I've
become confident in my life is by
exposure therapy, I guess.
Yeah. You know,
how you learn to speak on a stage is by
doing it. Like there's no other You
can't read a book on it to get to
overcome the nerves. Um have you thought
much about confidence and the role it
plays in everything we've discussed
today and how to build confidence? Hm.
Funny you should say
getting on stage. So, uh I'm a
professional public speaker. That's
that's I do that a lot. It shows. And
thank you. Very good. Well, okay. Well,
let me back up a few years. So, when I
when I first started out, uh I wrote the
book first, and then I started speaking
about it. And uh when I would get on
stage, I would have incredible stage
fright.
And at first, this is with my first
book, Hooked. And uh I would tell myself
this this script of when I felt my
heartbeat,
uh when I would get, you know, sweaty
pits, and
I I get very nervous.
And I tell myself I can actually It's
funny just talking about it, I can
actually feel it. Uh I would tell
myself, you know, if I was a real public
speaker, I wouldn't feel this way. I'm
going to mess up. I'm going to stumble
over my words. I'm going to fall flat,
and people are going to laugh at me.
And I would do worse on stage. And then
when I started researching
Indistractable, I found this technique
called reimagining the trigger. And
reimagining the trigger is when we take
the same exact physiological reactions
and we reinterpret them. So, now when I
go on stage and I feel my heart racing,
I don't use the old script. I have a new
script. The new script says, "My heart
is beating fast because it is pumping
oxygen to my brain so I can deliver the
best possible talk."
That's where confidence comes from is
reframing the triggers.
What used to scare you should embolden
you. Should strengthen you. Someone
that's low confidence, what are they Are
they lacking in something? Are they Are
they lacking in positive evidence, or
are they abundant in negative evidence?
I guess it can be either or.
Mhm. I think they're stuck to a script,
frankly. This is why we see uh Mike and
Michael Pollan's book, How to Change
Your Mind, where why psychedelics are so
interesting for for treatment of
depression, anxiety, and various
conditions. It's not the drug itself,
right? There's no healing taking place.
I mean, even the whole concept of the
broken brain and uh
chemical imbalance, you know, this whole
chemical imbalance theory is turns out
it's rubbish. Nobody believes it anymore
in the psychology community. It's only
the public that thinks that there's a
brain chemical imbalance.
It's not being It's not fixing anything
in the brain. It's simply showing you
that a different perspective exists.
That's all it does. It simply shows you
that a different perspective exists. And
that can snap you out of this what we
call a trapped prior. Mhm. A trapped
belief around how things are and says,
"Wait a minute, I don't have to think
that way."
So, when it comes to confidence, I mean,
what what do actors do? Actors inhabit
completely different characters
uh on demand. Right? And that's that's a
skill I think
we could try on for size. We should
actually once in a while say, "Well,
what What would it be like if I acted
different?" Right? Do I have to stick to
my old beliefs? No, there's no law that
says you have to act the same way every
day. It's simply that our our sense of
self, our our our self-image is based on
what we did previously. A topic that's
actually emerged a lot in public
consciousness and conversations since we
last spoke is and it's very much linked
to all the work you do
is attention deficit disorder. Mhm. You
wrote a book about not being distracted.
Mhm.
What's your thoughts on ADHD, ADD? Oof,
this is a big topic and I'm probably
going to get myself in trouble here, but
um let me start by saying it is not up
to me uh or anyone you would listen to
on a podcast to tell you whether you
have or don't have a diagnosis. Go to a
a physician and and and get a diagnosis
one way or the other.
I will say that I think
um
there's something fishy going on when it
comes to ADHD. I have a lot of concerns.
One,
the discrepancy between what's happening
in the States and in Europe
is weird, right? 10% of children in the
United States are diagnosed with ADHD.
In Europe, it's 1%.
Something's strange there, right?
There's something about the culture in
the United States
that I believe over diagnoses.
And it over diagnoses because I don't
think there's a great check and balance
to disincentivize the diagnosis.
Meaning, if a teacher says
uh this child
is a pain. This child can't sit still.
And we're talking about, you know, many
times it's 5, 6, 7-year-olds where
you know, we It's funny. I I I
A lot of people say how technology is
this and technology is that. You know,
public education is also a technology.
It's only about what, 150 years old?
It's not that old. We haven't done it
for that long. And so, there are
negative repercussions also to putting a
bunch of kids in a in a box and
expecting them to sit still and be quiet
and uh listen to some boring person
lecturing on on uh at the front of the
classroom.
So, I think there's a there's a clear
incentive for teachers and parents to
try and calm kids down.
And I don't I don't know if there's
enough of a a check and balance to say,
"Look, is this is this really necessary
to diagnose?" Especially when
there are pharmaceuticals involved. So,
I like to repeat and I'll repeat it
again and again, skills before pills.
Skills before pills.
ADHD is real. This diagnosis For many
people, medication is the appropriate
course of action.
But I have talked to so many people in
the field
who just don't have the resources to
teach skills, and so all they can do is
prescribe. And it's the first thing
they'll do. Kid will get diagnosed.
Here's here's some pills. And I think
those pills, we do not
properly
um
weigh how dangerous those pills can be.
Not only look, these you know,
these things are amphetamines, right?
They have consequences. They have uh
side effects. And many times we will
give pills to take care of the side
effects of the pills we just diagnosed.
And more importantly, they are training
a generation to believe that solutions
come in pill bottles. And I think that
has some very severe potential
consequences.
Especially when for many, many people
adults and children, the skills are
here, right? If you have tried
the skills and they still don't work. If
you've taken, you know, a day or two,
just a day or two to learn some of the
skills I talk about in Indistractable.
And then, if you find, you know what,
it's still not working. Okay, got it.
But to jump straight to the
pharmaceuticals, I think it's a big
mistake because they all come with with
side effects. So, skills before pills.
The justification that I got from one of
my my friends that was diagnosed um was
that his brain doesn't make enough
dopamine.
That's not true. Um there's
we don't know that. That's uh that's
pure conjecture. This science doesn't
support that.
We we the whole chemical imbalance
theory, no psychiatrist will tell you
that's true.
It doesn't That's just scientifically
false. Where did that come from?
Came There were
it was a theory that has since been
discredited
with with further research. We We
actually You cannot find ADHD in the
brain. There's no brain scan to say
There's no blood test. You go to a
doctor, they will ask you questions,
you'll take a little assessment, and
then if you get
whatever it is, six out of eight of
these criteria, uh by the way, very
gameable, completely gameable,
you'll get a diagnosis. And of course,
many physicians
unfortunately,
will cater to what they think the
patients want because they don't want a
bad review on Google that says, "This
doctor didn't believe me."
Right? So, they they're they they fear a
bad review and they'll they'll do what
the patient wants. Furthermore, I think
a
big problem, okay, again, I'm
This isn't black and white.
I'm I'm very much for a proper
diagnosis. I'm sure that ADHD is
absolutely, absolutely real. Let me Let
me say that again.
But if you go to a physician that does
not also give you
an undiagnosis plan. Everybody thinks
about diagnosis. What about undiagnosis?
Right? When you go to the doctor and you
have a broken arm,
they put on a cast and they say, "Come
back in a few weeks, we'll take the cast
off and you'll be healed."
Where's the undiagnosis plan for ADHD?
It should exist. It should exist. We
should be able to help people
overcome.
And we see this all the time when people
want to. I I I In my family, I've seen
this.
People in my family have been diagnosed
with ADHD.
They go on medication, they suffer from
the consequences of the of the some of
the side effects, they go off the pills,
then they get to the skills, they learn
the skills,
and they functionally don't have any
more. Remember, it is not I I I What I
hate about uh a lot of people in the
ADHD community, they feel like it's an
identity.
Right? It is who they are, and that is
so dangerous.
We need to look at ADHD as something
that is treatable.
Okay? It's treatable
sometimes through medication. It's
treatable through behavioral practices.
We can learn to overcome many of these
things. Because if it's not functionally
hurting you, you shouldn't have a
diagnosis anymore. But for, you know, I
think if if you go to a physician that
doesn't give you some kind of
undiagnosis plan, which could take
years. It's not an instant solution. But
there needs to be some kind of plan to
how do we make sure that this
functionally doesn't
debilitate you uh with without, you
know, medication as as a constant course
of treatment, especially when it has
side effects, that's a big red flag.
The treatment is based on what people
believe the cause is. So, if I if I
think the cause is a chemical imbalance
or your brain is broken in some way, I
can't create an undiagnosis plan.
Right? That's the problem.
It's not Look, people are cured of
addiction. Addiction is a pathology.
You have it for a while while your
circum- So, addiction is a confluence of
three things. The person,
the pain they're going through, and the
product that they are addicted to. But
when any of those three things change,
they're no longer addicted. I don't
believe in this "I'm an addict for
life." I think that's incredibly
harmful. And uh
you will be very hard-pressed to find
someone who's in the addiction treatment
community who calls people addicts. We
don't call them addicts anymore. We call
them people struggling with addiction.
Because we don't want to stigmatize them
to believe, "That's who I am." What do
people do when they have an identity?
They conform to that identity.
That's that's terrible.
You struggle with an addiction for a
while, and then you are treated, and
then you recover.
Mhm. Why do we think that ADHD would be
any different?
The BBC wrote an article this week,
which is what spiral sort of caused this
this discussion amongst my my close
friends, where the BBC said they were
they kind of presented the the the idea
that TikTok had been really driving an
over-diagnosis because on TikTok you'll
see a lot of videos that say things
like,
you know, if you have this problem and
this problem, you can't focus on this,
or you like lose your keys a lot, and
you forget where you've put them,
that's ADH that's ADHD. It's kind of
simplified the
the element. Mhm. Um
And the BBC wrote this piece sort of
saying that is it driving an
over-diagnosis in culture? Um
and I've seen I mean, if I go on if I go
on my social media, that's what I see. I
see so much content around saying,
"Well, if you've got this, this, and
this, if you've got this habit, then
that's ADHD." And that does concern me a
little bit because we both know that
ADHD is a very real thing that can be
debilitating for people that suffer with
it. Um But trivializing it into small
small little Right. And it's And it if
you look for it, right? It's recency
bias. When you are looking for
something, you'll find it. So, if you
you
Do Do Do people who everyone who loses
their keys from time to time have ADHD?
Of course not. But if you were looking
for it and you're saying, "Okay, I I
lost my keys. It must be this or it must
you know I was having difficulty reading
a book. It must be this." When that's
repeated ad nauseam in the popular
press, we I think that's part of the
number whether whether the media is
TikTok or traditional media, uh
there has been um
I I think uh a popularization of the
diagnosis and the more people hear about
the diagnosis, the more they potentially
will look for it. I think we I think the
pendulum should swing the other way.
Now, I don't think there's anything
wrong with teaching the skills that
could make ADHD functionally not a
problem. What's wrong with that? There's
no problem. I think the problem comes in
when we A uh
get people to identify. You know, you
hear this all the time. Say, "Oh, I have
undiagnosed ADHD." Well, you haven't you
haven't gone to the doctor. You don't
you haven't taken any kind of
assessment. How do you know? Right? And
even then, if you did one, there's also
okay, there's some gray area there, too.
Or people say, "Oh, I'm so OCD." Well,
OCD is a is a terrible pathology, right?
It's not
uh I like to wash my hands more than
others. I like to keep my room clean.
No, no, no. That is a serious pathology.
So, when we addiction, I think is
probably the most overused phrase.
Addiction is a terrible pathology. But
when people say,
"I'm addicted to this. I'm addicted to
that." It has two terrible consequences.
One,
it's I think greatly offensive to people
who actually struggle with the this
disease of addiction. That's one big
problem or the pathology of addiction.
Two, you are
you are uh creating this identity for
yourself as someone who is powerless.
Addiction, the word addiction comes from
addictio in Latin, which means slave.
So, you're a slave to something. So,
when you call yourself a slave to
something,
you're basically saying you're you're
powerless against it. So, using these
these medicalized terms and moralizing
these terms, I think is a really bad
path. Who stands to gain from this? I I
I've sat here with so many health
experts and they tell me about the sugar
industry and I and the smoking industry
that you know, pub- published a lot of
sort of media back in the day saying
that sugar was good for us and
cigarettes were good for us and and I I
think about this um this conversation
around ADHD now. Who who stands to gain
from uh an increased diagnosis of people
with ADHD?
Well, I I don't want it to sound like
the tobacco industry that you know, was
sitting in smoke-filled rooms plotting,
but there are systems in place which
benefit some groups over others, for
sure. I mean, the the I think the
psychology industry, the pharmaceutical
industry benefits quite a bit. Again, I
don't think they're sitting there
thinking, "Ooh, we're going to convince
people that there's uh that they should
be diagnosed."
But of course, there's incentives.
And and more importantly, there's no
disincentives. I'm I'm not I'm not so
worried about the incentives. I don't
think there's
I'm not pointing fingers at unethical
practices
in psychiatry or in the pharmaceutical
industry per se.
What I'm worried about is where are the
disincentives? Who is saying,
"You're diagnosing too many people here.
It can't be that 10% of American
children have ADHD. How can that be?
Something fishy going on. Where where
are the brakes? Who says,
"This doesn't seem right."
What's the what's the most important
thing you think we haven't talked about
today that we should have talked about?
So, we didn't talk about how to build an
indistractable workplace. Ooh, okay.
Yeah. I read I read a stat that you
tweeted a couple of years ago that said
um nurses had managed to reduce the rate
of
mistakes when they're giving
subscriptions by like 80% just by
wearing like a vest that said, "Do not
disturb me." Right. Exactly.
So, that's where I got the idea of that
uh that screen sign that comes in every
copy of the book. Is so, these nurses uh
in the UK, actually.
Uh
It was this huge problem of prescription
mistakes that patients were being
prescribed the wrong medication or the
wrong doses of medication. It turns out
that in almost all cases, it was caused
by distraction. They were, you know, on
their dosing rounds and somebody would
tap them on the shoulder and disrupt
them and then they would make mistakes.
And the solution was that they had these
nurses wear these bright red vest that
says, "Drug round in progress. Do not
disturb."
And they reduced the percentage of
prescription mistakes by 88%. They
almost eliminated the problem.
And so, I tell the story. I know that
you know, not everybody who reads the
book is in the medical profession, but I
tell the story to illustrate one,
how we too don't realize the problem is
happening until it's too late, right? We
think we're doing our job, we're doing
great, everything's fine. And just like
these nurses, not until they came back
to work the next day did they realize,
"Hey, did you realize you gave Mr.
Johnson the wrong medication? You almost
killed the man." Right? In that case,
they got that immediate feedback and
it's awful, life-threatening. For us, we
don't realize how much better we could
be at our jobs or at life when we work
without distraction. The when I I did I
there's a whole section in the book on
building an indistractable workplace.
We found that there's three
characteristics of an indistractable
workplace.
The first is that there is a
uh a play sorry, a a sense of
psychological safety. This comes from
the work of Amy Edmondson and at
Harvard. And she's identified that
psychological safety is this ability to
talk about your problems without fear of
retribution.
So, if you can't raise your hand
and talk about the problem of
distraction. Hey boss, you know, I I
I'm really having trouble finishing my
work because I constantly feel I'm
interrupted. If you can't talk about
that problem, that is the problem. It's
not the technology, it's that you can't
talk about the problem. So, number one
trait, psychological safety, the ability
to talk about the problem.
Second is a forum to talk about the
problem. So, uh
a little sidebar.
Slack was one of these products that a
lot of people complained about when I
was researching the the book and I said,
you know, "What do you find most
distracting?" And Slack kept coming up
or other group messaging services, but
Slack uh is the biggest or was the
biggest at the time.
And uh so, I went to visit Slack. I went
to Slack headquarters in San Francisco.
And I expected
if Slack is this super distracting
technology,
well, nobody uses Slack more than Slack.
I expected to see an office full of
people who were constantly distracted.
But that's not what I found at all.
That at Slack,
the parking lot clears out at 6:00 p.m.
And if you use Slack on nights and
weekends, you are reprimanded. You are
told that is not what we do at our
company. Right? And what I found was
that they exemplified these these
traits. There's other
another company I profile in the book,
but Slack is one of them. So, they have
psychological safety. They give people a
forum, that's the second trait. They
give people a forum to talk about the
problem. And so, they created Slack
channels where people it was called beef
tweets. They had a Slack channel where
people could post complaints or
suggestions about the company.
And so, what was important about this as
a practice, it doesn't have to be on
Slack. Some companies I profile, Boston
Consulting Group as well. They had a
massive turnaround as well when it comes
to their company culture.
They went from one of the
hardest places to work. It was my first
job out of college. It was really rough
from a work-life balance perspective to
now it's one of the best places to work
as according to
they got an award for one of the best
places to work in America.
Uh and they did that by creating a
forum, by creating a place to talk about
the problem. So, Slack has a Slack
channel where people can talk about
things that they want to improve with
the company. And the important thing
here is not that everything has to be
acted upon, right? Management can decide
what's important and what's not
important, but employees need to be
seen. So, what does Slack management do?
In order to
make sure that people felt heard, they
would use emoji.
They would send like if somebody had a
complaint, they would post the eye emoji
to show them, "Okay, we saw that." Or
the check emoji to show them it's been
taken care of. Right? So, it's a forum
for people to talk about the problem and
feel like they're heard.
The third trait and the most important
is that management needs to exemplify
what it means to be indistractable. So,
when you walk into Slack headquarters,
there's a huge pink neon sign. I used to
have a picture of it in the book. A huge
pink neon sign
in the company canteen that says, "Work
hard and go home."
It's part of the company ethos that
people do their best work when they're
fully focused. And then after work, they
need time to be with their families, to
do other things.
So,
and that's that was part of the company
culture. So, psychological safety, a
forum to talk about these problems, and
making sure that management exemplifies
what it means to be indistractable.
So much of that I'm going to implement.
Near, we have a closing tradition on
this podcast where the last guest leaves
a question for the next guest not
knowing who they're leaving a question
before. It's a new tradition since you
last came on. And the question that's
been left for you is, what is one idea
that is important that most people would
disagree with you on that you feel needs
to be said? Oh, the Peter Thiel
question.
Okay, you asked me what I changed my
mind on. Mhm. Uh and I mentioned it a
few times in passing, but I've really
changed my mind on
uh the importance of religion.
In that I'm I'm secular. I don't believe
in anything supernatural.
But
uh
I think we as
skeptics, I would say, to describe us,
whether you call yourself agnostic or
atheist or whatever,
we gave we give up a lot. We give up a
lot. And I've changed my mind on
um the fact that
organized religion
has a lot to offer us. And I and and
this is something I'm really struggling
with because I have such a problem with
accepting the supernatural elements of
religion.
But the benefits are amazing, right?
Taking care of people
who uh
you may not know directly, but are part
of your community. Having a place to go
to that you know you will be taken care
of as well. Having rituals that mark the
year. Um Higher purpose. Higher purpose,
uh
a forced disconnection and reflection,
meditation, prayer.
There's so many things I think we miss
out on that I've I've I have a new found
respect for the benefits. I think a lot
of a lot of people get stuck with,
"Yeah, but I can't believe the hocus
pocus." Right? Deridedly said.
But we miss a lot and I think we we
should acknowledge that. Thank you for
writing such a great book. Thank you for
coming back onto the podcast. Um, you're
an incredible person and I can't wait to
buy whatever you write next. I
appreciate that so much. It's a huge
honor. Thank you so much. Thank you,
Neil.
Ladies and gentlemen, our newest brand
partnership will come as no surprise to
regular listeners on this podcast. The
first episode of 2023,
I was joined by the incredible Professor
Tim Spector to hear more about his work
at a company called Zoe, using data to
understand our bodies better so that we
can live more fulfilled, higher
potential lives.
Zoe was born from the truth that our
overall health is impacted by our gut
health. By helping you to understand how
your body is working, Zoe can help you
to reduce your risk of long-term disease
and increase your energy levels. For me,
this is the future and that is why I
became an investor in the company and
that is why they are now a sponsor of
this podcast. You can read up about
everything they're doing and you can
pre-order your Zoe program at
joinzoe.com.
And they've been kind enough to offer an
exclusive 10% off code, CEO10. So, you
can put that code in at checkout, CEO10.
You got to the end of this podcast.
Whenever someone gets to the end of this
podcast, I feel like I owe them a a
greater debt of gratitude because that
means you listened to the whole thing.
And hopefully, that suggests that you
enjoyed it. If you are at the end and
you enjoyed this podcast, could you do
me a little bit of a favor and hit that
subscribe button? That's one of the
clearest indicators we have that this
episode was a good episode and we look
at that on all of the episodes to see
which episodes generated the most
subscribers.
Thank you so much and I'll see you again
next time.
Ask follow-up questions or revisit key timestamps.
In this insightful conversation, Nir Eyal, the author of 'Indistractable', discusses the root causes of our inability to focus and how to regain control of our attention. He explains that 90% of distractions are caused by internal triggers—uncomfortable emotional states like boredom or anxiety—rather than external notifications. Eyal provides a four-step framework for becoming 'indistractable': mastering internal triggers, making time for traction, hacking back external triggers, and using pre-commitment pacts. He also touches on topics such as the potential over-diagnosis of ADHD, the necessity of personal responsibility over blaming technology, and the importance of professional prioritization for founders.
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