Joe Rogan Experience #2527 - MrBeast
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>> It must be very easy to get people to do
your show.
>> Uh well, I mean, yeah, seeing how we
give away millions of dollars, it's
Yeah, usually people are very excited
about it. The actual the only hard part
for us is, you know, if it's a longer
one, just the time off work. So, cuz
sometimes like when we shoot like Beast
Games or stuff, you know, it can go for
a month, but besides the work stuff, of
course.
>> Does it are there people that haven't
been able to do the show cuz they
couldn't get a month off work?
>> Oh, yeah. Tons. Of course. So, we always
have like uh even like the day before,
you know, sometimes people get cold
feet. So, if we're doing something with
a hundred people, we usually have 10
backups just because, you know, the
>> I would imagine that the type of person
that would do your show would have a job
that they could quit.
>> Well, uh yeah. Yeah. I mean, I guess it
depends, right? Whether it's the YouTube
channel where we're, you know, doing um,
you know, a h 100 families compete for
$250,000 or it's be scams where they're
competing for 5 million. The 5 million
people are way more excited for. Some of
the, you know, the YouTube videos, it's
not as like grand deal. So, they're
like, uh, I don't know if I want to lose
my job for 1% chance of winning 250K.
So,
>> well, how many people when you do beast
games, how many people are competing?
>> Uh, so the newest season we just shot,
we uh, grabbed one person from uh, every
country on Earth. So, it was around 200.
Yeah. which I was actually pretty cool
because you would put them in these like
crazy games and you'd see how someone
from like the Asian, you know, Pacific
countries would react versus like
someone in South America and they play
and think so differently because they
have such different upbringings. So, it
was really cool.
>> Did you have to I mean, you must have
had to thoroughly vet these people,
right? Make sure they're not insane.
Make sure you have a serial killer.
>> We do the psych and background checks,
of course. No,
>> how do you get that information if
you're going I mean, if you have How
many countries are there? First of all
is 190.
>> We went off of whatever the Olympics do.
So it's like 100 something around 200.
Yeah. Plus or minus a couple.
>> So some of them have to have some shitty
infrastructure.
>> Oh, I mean I think one of them has
literally 40,000 people living in it.
Like it was uh what is it? Not the uh
something Sea Islands, not the Cayman
Islands. It was but some island country.
And yeah, I was like wow. Like my town
which has 100,000 people is two and a
half times the population of your
country. Well, I was joking with the
contestant because I was like, if you
win the $5 million, you could
technically give a $200 dividend to
every single person in your country is
like, it's that crazy. It's that little
people living there.
>> Wow. Yeah,
>> that's the kind of country like I wonder
if you could buy that country.
>> I mean, the GDP is probably, you know, a
couple hundred million dollars if I were
>> guess. Like someone like Elon or
something like that could buy
>> Elon. There's probably thousands of
people in America that could I mean, I
feel bad people from that country
listening that say the country. Okay,
true.
>> We're good. We're good. We didn't say
it.
>> Exactly. It's It's yours.
>> They should know what they are. Yeah.
>> They were They're a country of 40,000
people. That's just what it is. Nothing
wrong with that.
>> But it's uh it it is weird how many
countries there are. And if you've got a
person from every country,
what are the odds you're going to get
good data as to whether or not they're a
criminal? Uh well that's why I mean if
you saw like our budgets on what I have
to spend on casting those people it was
ridiculous to be able to get them all
because basically what we did is we
grabbed multiple options for each
country. And what I was worried about is
that like the contestant from blank
country would suck and then uh the
country would be like Jimmy you hate us
and you purposely picked this you know
absolute [ __ ] So we we would pick two
or three from each country and then we
let people from those countries vote on
who should compete.
>> So it wasn't even one. I had to get
multiple from each. So I think I ended
up spending over a million dollars just
on, you know, aggregating and casting
and background checks and everything and
then putting it out there so people
could vote on it. But that way, you
know, whatever, like Georgia and Europe,
if that guy's an absolute [ __ ] it's on
them. They picked them, you know?
>> Right. That's actually very smart.
>> Exactly.
>> How did you come up with the concept for
this show? Like what? First of all, how
the [ __ ] do you have time to do that
show as well as do your YouTube show?
>> Yeah. Uh, I just don't sleep much during
those because like Beast Games basically
is 30 days of just, you know, 18 hours a
day filming. And so, and for people who
might not have heard of it, it's
essentially the largest cash prize of
any show in the world. Uh, at season
one, we had the most contestants of any
show in the world and the largest sets
of any show ever to exist. And I was
just like, what if you take like a
reality show, but you just ramp
everything up to the absolute maximum.
And like uh like season one, we give
away $22 million just in one season,
right? And you know, some of the biggest
game shows in the world right now give
away $250,000. Like, we're giving away
$2 million every episode. Yeah.
>> Look at that. That's wild. All those
That's so crazy. That set's amazing.
>> And then we we build a city. And so
also,
>> holy [ __ ]
>> My my whole thesis behind it with uh
this is, you know, you when you watch
these, you know, game shows or reality
shows, there's a lot of takeaways and
like after the show, they'll put people
in a room and they'll be like, "Hey,
talk about what happened here." And it's
like intercut. And I was like, well,
what if we just have a thousand cameras
and we just let people be themselves and
we kind of just show it in real time.
So, we also like in season one, we broke
the world record of most cameras ever
used in any production of any movie
show, anything ever. So, like this set
right here, there's over 1,200 cameras
in there
>> and and the most
>> that room is so big.
>> Yeah, it's it's bigger than the football
field. And so, there's a thousand
contestants. We have to have an a cam on
all of them. So, there's like a poll on
each of their platforms on them. Plus,
there's hundreds of cameras in the roof
and blah blah. I think there's over
1,200 here, which outside of this, the
most ever used for production was 400.
So, like I I literally had to and and
this might seem insane, but this is why
I think the show appeals to quite a few
people because normally in a show, they
would have a story producer walk up to
you, hold a camera, and be like, "All
right, you got three minutes. You're
kind of the bad guy. Say roughly along
these lines, almost basically put words
in your mouth, and then they'd go like
person to person with like one camera."
Whereas I go in the microphone, I go,
"Say whatever the hell you want. We're
recording you for the next 10 hours. I
don't care. Right. And you all have a
dedicated camera on you. So then instead
of like putting words in people's
mouths, they can just do whatever they
want.
>> So do you have someone who actually has
to go back and watch all that footage
and edit it and then put it all out as a
show?
>> Yeah, exactly. Well, this is why
>> How many people do you have doing your
editing?
>> Uh that uh season over 150 editors
worked on it. Yeah.
>> Holy [ __ ]
>> It's crazy. And that's obviously why
people don't do it because it's it's
like basically we had to spend millions
of dollars in cameras. It was the world
record for most cameras ever used. Which
then we also broke the world record for
most camera cables used because it's 27
miles of camera cables. Broke the world
record for largest control room. Each of
these is millions of dollars. And you
have to bring in millions of dollars of
extra editors. And so next thing you
know, you know, to take it from 10
cameras where you just essentially put
words in people's mouths to unlimited
cameras and they can do whatever you
want. You can show who they actually are
as opposed to what you think they should
be. Right. With a story producer, it
costs a lot of money. It's a lot of
effort and time, but it shows through in
the final product because now, you know,
you get more natural like less scripted
things when people are just themselves.
>> You have a great ability to like see the
big picture and a a great ability to put
together things regardless of what the
budget is, like regardless of how much
money you're going to make to do the
best product. Like I always thought that
about you when you were doing when you
first started doing your YouTube show.
I'm like the amount of money and time
and effort involved in this is like
above and beyond what most people are
willing to do. Y
>> and it's it's way more than a
traditional television network where
would ever do because a traditional
television network would look at the
upside. They would look at the money and
they would go, "We're going to spend X
amount of money to make it this much
better, but if we just take it down a
couple notches, we save 80%."
>> Yeah.
>> And they would do that, but you're like,
"Can we make it even cooler? let's put
all the money back into the show which
is very risky man because not just very
risky. Um it's just very you have great
foresight like you really see the big
picture of it. Obviously you have the
number one show in the world like you
have the most watched show on earth you
know your YouTube show is the most
watched show on planet earth
>> so it's obviously working but it's like
that ability to take like to make that
set must have been bananas. That is a
[ __ ] enormous building. Did you have
to build the building?
>> Uh no. So that that's in Toronto, but
it's basically an airport hanger. I
mean, we spent months trying to figure
out how we could make this. That also is
like a thousand trap doors because every
single one of those the trap doors open
when they get eliminated. So that set
alone was like $15 million. I mean, it
was crazy. Go and thousands of people's
time and stuff like that. It's actually
when where we film Beast Games, it's
actually a pretty big deal because it
creates so many local jobs for people.
So Oh, I'm sure.
>> Yeah. Like there it was like pretty wild
every time.
>> Can you say where you film it or you
keep it under wraps? That one was
Toronto, Canada. Um, and uh, every time
I'd walk around on set, people were
loving it because even though we filmed
for 30 days, there's months leading up
to it and months after. So, it gives
people like consistent work for 6
months, whereas like before they're
going project to project every week. But
yeah, back on the going above and
beyond, that's kind of my my whole thing
is like why make content that isn't
great? And uh, we just ask ourselves how
do we make the best content possible as
opposed to, you know, how do we make the
most money possible? Um, and when you
just shockingly go in with that
approach, you just kind of make a lot of
money. Yeah. And uh, well, and also it's
uh, I tell my team all the time too,
like a big difference between us and
other media companies is, you know, um,
usually like people at the top will
always shoot down crazy ideas or tell
you it's not possible. Like whenever you
have like these crazy brainstorming
sessions, and I tell the team,
technically anything's possible. If as
humans we really wanted to, we could
technically blow up the moon with enough
nukes. Now, we're not going to do it
because it's not worth the time and it's
not worth spending the money. But you
have to have that frame of mind.
Everything's for the most part possible
if you're willing to spend the time and
spend the money. So, before you do the
work and to figure out what time it
takes and how much money it costs, you
can't say no to something because almost
all the time like we we filmed in the
pyramids and I spent 100 hours living in
the pyramids of Egypt. It was [ __ ]
awesome. And uh you know, for years
everyone's like they're not going to let
you you know live in the pyramids for a
couple days. Like that's crazy. And I'm
like why not? like did you get a no from
the you know the leader of Egypt? No.
Then I'm like well technically it's
possible you know and and after years of
of talking with them and helping them
understand that you know it's going to
be more of an educational type video and
it's not like I'm not going to run up
the pyramids and take my shirt off and
be like a lunatic. It'll be really cool.
Um eventually they came around to it and
they loved the video and it worked
really well and it's literally like I
could go anywhere in the pyramids for
100 hours. I went all the way up to the
top of the the middle pyramid. We went
underneath it. It was it was really
cool. And I like tell my team it's like,
you know, even some of my most veteran
people when we get these crazy ideas,
their default reaction always is to go,
I just don't think it's possible. And I
I go, "Look, it is. Sometimes it's it's
just time and money, you know, and is it
worth the effort?"
>> The pyramid one must have been nuts.
>> Oh, it was crazy. It was one of my
favorite videos.
>> Is that your first time ever being
there?
>> Uh, yeah, actually it was. And so that
made it even more special cuz I was like
learning things at the the same time as
I was just walking around. And um I'm
I'm going to be honest, it was like a
year and a half ago and it's like all a
little fuzzy because I was like so
tired. I was just walking around all
night. But it was pretty crazy and
surreal. And then going down into what's
that tomb called where you go down the
ladder and um like couple hundred feet
uh underneath the pyramid.
>> I don't know. Is that Osiris's sh?
>> Yes. Yes. Osiris's. Yeah. And then uh it
was like flooded and swimming around
under there. It was pretty wild.
>> Yeah.
>> Wow.
>> I feel like you should do something like
that
>> 100%. I I need to go there. I've been
talking about going there for years. I
just for me it's just the time thing. My
time is I so many different jobs. It's
not like one all-consuming job like you
have. With me it's like
>> commentary for the UFC, doing standup
comedy, doing the podcast, and also
married with children. It's like I have
a lot of responsibilities. So, it's
tough to just jet off for a mo. Ideally,
if you're going to go to Egypt, I feel
like you should go for like 10 days.
Yeah. I feel like at least 10 days. Do
you think the Yeah, I feel like they
maybe honestly realistically like five
days you could do it and and like I'm
curious though if they'd let you just
like do a video where you walk around
and go everywhere because
>> I wonder.
>> Yeah, you cuz
>> I've talked a lot of [ __ ]
>> Exactly. So without saying it, I'm kind
of implying I don't even know if they
want you there. Well, I never have said
anything bad about it about it. I just
think that the people that run it have a
very uh narrow-minded perspective of how
all that stuff was made. And I don't I
think I don't think they really know.
And I think there's uh a lot of uh
gatekeeping in terms of, you know, what
the official narrative is like how it
was all made and who made it and what
what it's all about. That's why they're
really um hesitant to accept any
alternative perspectives because they
have a timeline and they attribute all
this construction and there's a lot of
evidence that that timeline doesn't make
any sense. Yeah.
>> Like did did you check out the Sphinx?
>> Uh yeah. And you can you know you can go
underneath it and go in that little
room.
>> Yeah. Did you do that?
>> Yeah. Which that's the stuff I I feel
like it would mean even more if you did.
You've talked to Dr. Zahi, right? Yeah.
Did you have him on the show?
>> Yeah. Yeah, I had him on the show. Yeah.
Okay, good. Yeah. And so, yeah, he's
obviously the guy, so you should just
call him and see.
>> Yeah, I'd rather go with somebody else.
I'd rather
>> I didn't listen to that episode, did
>> I'd rather go hang out with one of the
historians that I know.
>> Graham Hancock.
>> Yeah, Graham Hancock would be the
perfect guy to go with.
>> Yeah, you and Graham Hancock walking
around. Oh, boy. That there'd be some
crazy stuff. So,
>> yeah. Well, whatever happened in that
part of the world during that time frame
is pretty spectacular. And it's kind of
amazing that no one has ever achieved
anything even remotely similar to it
since. Yeah.
>> And it's at least 4,500 years old.
That's just a guess, though. They really
don't know.
>> Yeah.
>> You know, it's it's crazy place. The
fact that you got to film a show there
is nuts.
>> Yeah. I love how you call a show and to
me it's just a YouTube video, but it's
just funny.
>> It's a show.
>> Yeah. I know. Of course. And it makes
sense because you do stuff with the UFC
and then you're old a lot of it's called
shows, but
>> I mean whatever it is is people are
watching it.
>> Yeah, I know. It's just it's just funny.
It's to me u I haven't heard it called
that in years. Um but yeah, that that
one was crazy. And I mean one thing that
I'm really proud of that we did uh for
season 3 of Beast Games, which
>> I like in hindsight, I'm not even sure
how we this one we pulled off. So I I
want to see your reaction to this. So,
um, basically the finale where we have
the $5 million, we have the final
contestants. We, uh, filmed it in the
Roman coliseum.
>> Whoa.
>> Yeah. We we crowned the winner of season
3 with the $5 million cash prize in the
middle of the Roman coliseum. Played
played the first game there in over a
thousand years.
>> Wow. That's crazy.
>> I know. I'm I'm so grateful. I I like We
just filmed that, too. So I'm like
coming off the high and I just like like
it almost makes like br gives me tears.
Like what we shot was so cool. We had
like a a live orchestra at like the top
ring of there too. So like as the game
got dramatic, we would have them like
play louder music and stuff. It was like
so surreal. Like there's multi because
I've done really crazy things in my
life, but there's multiple moments
during that where I'm just like looking
around in the middle of the coliseum as
we're like filming the show and I'm like
like this doesn't feel real. It was
pretty wild. It doesn't feel I I mean I
went just to visit a few years back and
it didn't feel real. It's so strange to
imagine like what what that was like.
>> Yeah.
>> You know how many thousand years ago?
Two what when what year were they doing
the games in the Roman coliseum?
>> I would guess 1900 years ago.
>> So
I mean what the [ __ ] was it like being
in there while that was happening?
>> And imagine when they flood it and
they'd have to sh like whoa. I know.
>> Crazy.
>> I know.
>> It's just It's nuts that you could go
walk around it and just try to
understand like this used to be a place
where people used to go to see people
die.
>> They used to see see people get hacked
to death by swords, to see people get
killed by lions. Like what the [ __ ] were
>> Well, it's also interesting too because
I did a lot of research, you know,
before we filmed there. And it was also
did a good job of you know back then
they had like the hierarchy and like the
noble people would sit at the bottom and
the poor people be at the top and it
also played like a good role of like
showcasing unity even though there were
all these different people from all
these different you know economic
statuses they would all be in the arena
there but it also remind them where they
are and there's like so many political
implications of it too and so just
everything about it
>> like basketball games
>> right who gets courtside tickets
>> I didn't even I didn't even think about
that yet
>> Jack Nicholson courtside
famous people. Yeah. Courtside tickets.
>> True.
>> Yeah. I mean, it's the same thing. I
think in the coliseum though, that was
the most dangerous seats because like
there was a couple of incidents, I
believe, when either a lion or a tiger
leapt up and got a hold of some people.
Yeah. Well, I I didn't hear about that,
but when I was walking around, you know,
they would have the, you know, uh,
emperor like seat right there, and I was
like, man, if I was the warrior, I could
throw a spear at him. like this is like
this is a killer view, but like how did
no one ever just kill this guy, you
know? It was I was like a that's all I
could think about. I was like this is a
little too close to the battlefield.
>> How close is it?
>> Uh it was like whatever four rows up. It
wasn't like anything too crazy. Uh but
like there's like obviously walls when
you're walking around like little walls
so you can't just, you know, walk into
the stands. So So they're like kind of
trapped in the arena. But it was
definitely within spear throwing
distance. I wonder how long it took to
build that place. Cuz when you're
walking around like this is an epic
piece of real estate. Like you guys
built like an insane structure and they
did it, you know, almost 2,000 years ago
or whatever it was.
>> Yeah.
>> So it took eight years to build.
>> Wow.
>> From AD72 to AD80.
>> Yeah.
>> Wow. Construction started under
uh Vespasian
between AD70 and 72. It was completed
and inaugurated under Emperor Emperor
Titus around AD79 to 80. So the main
build phase lasted roughly 6 to 8 years.
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>> Yeah, it's it's fascinating, too, cuz I
like to think of like uh something
equivalent now would be like maybe SoFi
Stadium. Like that's such a beautiful
massive stadium. And I wonder if like
2,000 years from now, would that still
be there? Like Roman coliseum's like
>> relatively still intact. It's pretty
crazy.
>> That's what's crazy. Well, it's because
it's made out of stone. All of our stuff
like cement will rot out. There's no way
cement lasts a thousand years. All the
glass, all the everything will just get
absorbed back into the earth.
>> Dang.
>> Do you ever see that show? They had a
show like what was it on the History
Channel or something like that where it
was uh after humans, I think it was
called, and it it essentially showed how
long it would take for cities to
completely be absorbed back into the
earth.
>> It's not that long.
>> It's not that long. No, it's like a few
hundred years and there's nothing left.
>> Wow.
>> Yeah. actually seems like a good show.
>> Yeah, it was kind of interesting. You
know, it was a while ago, so it was
probably like shitty AI. It was shitty
CGI. They could probably do it really
good now. Yeah.
>> But I mean,
>> if you go to Detroit, there's houses in
Detroit now that have trees growing out
of the the the basement of the house
through the roof. Yeah.
>> Like they've they've taken over the
house and nature is slowly but surely
absorbing the building. And then
skyscrapers are a bigger endeavor, but
they could still nature could still do
it. It just takes enough time.
>> That makes me where my brain goes to is
it makes me want to do a video where
it's like I bet you there's like a
abandoned uh village or city that's been
overgrown and like doing a video titled
like last human on Earth simulation and
then like living there for a month or so
and and seeing what it's like. That'd be
kind of cool. Kind of like the Will
Smith movie back in the day,
>> right? Yeah. Yeah. Yeah,
>> that'd be so fascinating like to uh or
maybe do it like with a contestant like
hey if you spend one month you know in
this like isolated uh civilization like
I'll give you a million dollars or
something and then seeing how they like
you know use you know hundred-y old
buildings or something. I don't know.
It's got my my brain turning.
>> Oh, it's not a bad idea. Like an I am
legend type deal.
>> Yeah. But real unscripted. Exactly.
>> Right. Real unscripted. But then also
hire people to be zombies and haunt
these people while they're sleeping
brain goes.
>> You know what I mean?
>> Yeah. hire hire people like CGI them up,
scare the [ __ ] out of people.
>> I've been wanting to do that for a
while, but I always get like hung up on
like, okay, we I can make some real
zombies, but the problem is like, how do
they kill them? And then, you know,
>> well, the other problem is what happens
if you if you're not telling these
contestants that zombies are coming?
You're just trying to get a reaction out
of them. What if this guy thinks it's a
real zombie and kills one of the people?
>> Yeah. Well, I we would tell I would have
to say this is a zombie simulation and
you know and then I'd have to set rules
on here's how you kill a zombie. You
don't use a sword, you use this bump and
it's lame, which is why we never got
around to it. But if there ever was a
way, I do think that would be cool to
like recreate a actual zombie apocalypse
and and like let someone try to live in
for a week because it just be cool cuz
everyone's exposure to this is through
scripted shows. But to see someone like
truly live in an unscripted one where we
build rundown gas stations and there's
like food that like we would say this is
set in the year60. So I'd have set
designers and everything design it where
it like only Laffy Taffy is still edible
and stuff and it is like a true
recreation of it. I I've always wanted
to do stuff like that.
>> You could totally do that. There's a
bunch of abandoned towns.
>> No, it's just the one thing we could
never figure out is how does someone
kill a zombie and it's not lame, right?
Because imagine someone with a Nerf
sword hitting a zombie. Now it's like,
okay, this is [ __ ] lame, you know?
>> Yeah. Uh,
>> it may be a paintball type deal.
>> Yeah. And that's where our head goes cuz
we're uh we have a different video,
similar thing. But the problem with
paintball and airsoft is then you have
to wear a mask, right? Because you don't
want people to get shot in the face
obviously and then it kind of kills it
>> or Yeah. Unless the zombie masks
>> were was the protection.
>> Yeah. We put it over top of the people
mask. That's that's poor poor actors.
They're going to
>> Or you just have instead of like a
regular paintball mask, have something
that's just a hard structure that is
like your the shape of your face. So you
make it form fits to your face and then
you know you give them goggles,
something clear so their eyes are
protected and then you do all the makeup
on top of it.
>> Yeah. You know what? I should hit you up
for these zombie things. I could
>> That actually would There you go.
Exactly. That perfect. That's an airsoft
mask.
>> That that that'd be pretty cool. I mean
>> Oh, dude. That's actually dope. Look at
those masks. The the half-faced zombie
ones.
>> Yeah,
>> that's [ __ ] dope. Like you could That
would be terrifying coming at you in the
middle of the night.
>> If anyone listening wants to live in an
abandoned town for 10 days while zombies
try to kill you.
>> I think we're on to something now. Now
that I saw those masks, I'm like, "Okay,
I like it." Cuz that could be the
zombies.
>> Well, where my head goes, because the
videos are so big, right? This is
probably a five10 million dollar
project. probably would build this
abandoned city, do I'm the last man on
the planet and it's like me there for
some time and then afterwards like a
couple months like film then right
afterwards film a video where I give
someone a million dollars they live
there for 10 days but they have to fend
off zombies with their friends so then
we can reuse the set location cuz if I'm
going to completely set deck basically a
whole city oh my gosh that's going to be
a monster but yeah if I did both those
back to back that'd actually be pretty
pretty gnarly and worth the effort. I
think I like the idea now. Yeah.
>> Now that I see those masks and I think
about like paintball or something along
those lines.
>> Well, what I'm picturing too is like
ideally we could find a city with a
skyscraper cuz I want like someone with
a long lens pointed down of like someone
pictured them on a street. It's pitch
black and they have like a fire and it's
them and their three friends and you
know then they hear noise and zombies
and stuff like those shots would be so
beautiful like that. I mean that it
would probably be one of the most
beautiful videos ever. And I'm picturing
we put like vines like on all the
buildings and stuff too. So,
>> well, if you wanted no one around, it's
going to be hard because you're going to
have to do in an abandoned place.
>> Exactly.
>> And you're not going to get an abandoned
skyscraper.
>> Maybe. So,
>> unless you're in Detroit.
>> Well, we also It doesn't have to be in
the US. We did a video 7 days in an
abandoned city where there's like uh
some place in Europe where there was a
city that was like war torn and stuff
like that and it had like hotels and
tall buildings and everything. It was
pretty pretty wild. So, really? Yeah. I
>> And there's no one in it now?
>> No, no one in it. But like tourists go
there or whatever, but they they let us
close it off for a week. It was pretty
crazy.
>> Well, that's the place then.
>> Yeah. I just wonder if they'll, you
know, it's a little bit history there,
so I doubt they'll let me go in and like
set deck everything like crazy. But
>> and also paintball everything.
>> Exactly. Yeah. Well, with those masks,
we could do airsoft, which would be
maybe even easier. Well, actually, no.
The problem with airsoft then is the
trust system. You don't know if they got
hit. So, paintball is probably more
effective.
>> Yeah. You need a paintball. Yeah. You
need paintball and it needs to look good
when it splatters against them.
>> I I just, you know, if someone on my
team's watching this, just clip the last
10 minutes of this and send it to the
creative team. I got you guys. I believe
in you.
>> Is there another way to kill a zombie
other than paintball? That would be
wild. Like, is there something else? Um,
well, one thing we've been working on
because we're we I've always wanted to
like do Hunger Games in real life as
well is so like these like suits where
you could, you know, electronic like uh
laser tag where you could just shoot and
and then it just like lights up. So,
what about shotguns with bean bags,
you know, cuz they use those for people
to like take out like uh when the
non-lethal loads, you know, they have
like bean bags that they shoot out of a
shotgun. The question I would need is
like if if I shot you with it like 3 ft
away, would you still be fine? If I I
guess you could probably adjust the
pressure and stuff where it's not
>> not really.
>> Okay. Well,
>> I mean, you could, but you couldn't bury
it, you know.
>> See, this isn't Fear Factor. This is Mr.
Beast.
>> I understand. But can you the gray It's
a gray line.
>> You know, it's so funny. I need to give
you a blunt and let you just help me
click on this video. I I can see this.
>> There's something there. You just have
to figure out an exciting way to kill
them where it doesn't actually hurt the
stunt people or whoever's wearing the
masks, whoever pretends to be a zombie.
It would have to be something. I was
thinking light him on fire. But that's
>> Could you pull up the seven days
abandoned city video? I and just skip to
some random part. I'd love for him to
see like the like how it looks because
that with what you're picturing and that
really would be something you can't find
anywhere else. And that's what like gets
me excited is when it's content you
can't find anywhere else. That's
typically, you know, a huge indicator
that if it's done well, people like it.
>> Have you seen the show from
>> from I don't think so. No,
>> it's great. Great show, but it's about
these people.
>> Wait, look at that shot. Pause it right
there. Look like like or
so that's just one random building, but
you can maybe go to the intro or
something if you want to just show them
like Yeah. This whole place like look at
these buildings.
>> Wow. Oh my god. This is perfect.
>> Yeah. And then like Yeah. If you pause
it there, those are all the buildings in
the city of I mean
>> Oh, dude. This is the spot. Listen, the
show starts at sundown every night,
>> okay?
>> As soon as the sun goes down, that's
when the games begin. It does. Nothing
happens until it gets dark out.
>> Everything is in the dark.
>> And these people have no idea when it's
going to happen, when they're going to
get hit, and so they try to get their
sleep whenever they can. But you keep
them awake during the day with tasks.
You keep them away. So dur during the
day they they have all sorts of
materials, they have supplies, they have
all sorts of things and they have to
figure out how to protect themselves,
how to develop shelter, alarm systems
for when the zombies are close. They you
give them Yeah. Give them time to like
figure out stuff to do to keep the
zombies away and a limited amount of
materials that they can work with and
just let these people get creative and
their ingenuity. But then you keep so
that they'll be busy during the day. So
they're not going to be able to sleep.
So at night time when it gets dark out.
Yeah. Then they don't know when it's
going to hit. So you have these people
sitting around and it might be 7:00 p.m.
8:00 p.m. 900 p.m. and then 3 in the
morning [ __ ] starts.
>> 30 zombies coming and they got to shoot
them all paint
>> and they're creeping in. Like they're
creeping in.
>> Bro, you're getting me excited. I mean,
it would be so [ __ ] cool to like let
them build a a structure or something
and then like in Iron Legend where he
has to point the lights cuz they hate
lights. But like at night time like
they'll have to we can uh hide lights
throughout the city that they'd have to
collect and then set up so they have
good vision around their fort and
everything and then they have like, you
know, cycles where they take turns
watching and stuff. And then we only
send the zombies out theoretically at
night or whatever the structure would
be. So they have chill time or maybe
every night 40 zombies are unleashed and
then so they're like they shot like 35
of them but they're like oh [ __ ] there's
five hidden around the city. So that day
while they're walking around they're
like on edge and the tension throughout
the day would be phenomenal. Yeah.
There's so many cool ways to do it
>> and you know you don't have to tell them
that the zombies are only going to come
out at night.
>> Yeah.
>> Just have it that way.
>> I'm excited. We need to stop talking
about this cuz I'm going to leave and go
film it, right? And then
>> I'm I'm fighting the urge to go call my
team. This is
>> You also with the zombies, they can come
out in the daytime. Just these people
don't know because they never do it.
>> True. Like the first five days it's only
at night and then day six. Exactly. So
So people get snatched up in the middle
of their house.
>> This company we used before as Gel
Blaster, it's almost like airsoft but it
doesn't hurt as bad.
>> Oh, it shoots water. And these vests
that they have set up are sensors so you
can almost like what you're saying. It's
like VR laser tag
>> so it lights up when you hit it.
>> Yeah. And there's like a little talking
system that says like you have this many
shots left. You have this much.
>> Can we see a video?
>> Yeah. Is this a video?
>> We did this at night at somebody's
house.
>> Oh, you did?
>> Yeah. Yeah. Yeah.
>> When did you do this?
>> A couple months ago.
>> Oh, nice.
>> I don't Oh, [ __ ] It's only coming out.
>> Ah, wait. Actually, now that you music,
but you pointed out I have seen like
Nerf gel blasters. I actually never
thought of that.
>> So that I mean you could just redo the
set the suits so it makes sense.
>> Yeah. And then reskin the guns cuz those
look a little lame. But yeah, that would
be
>> it's kind of lame.
>> I kind of like shotguns with bean bags.
>> I think I could easily picture the
aesthetic you're looking for. I got to I
have to find the blend between Joe's
like recreation of this video and like
what I could actually do. But there I
actually am more inspired than ever. I
think it's very doable.
>> It's very doable. You just have to
figure out a way to make it exciting but
still not hurt anybody.
>> Exactly.
>> Not hurt the zombies. You'd have to like
armor these people up somehow.
>> I mean, well, the the thing too is like,
you know, um, one way one thing that
would help is like if the zombies were
ex-Navy Seals or something, then it's a
little different than if they were like
typical Hollywood actors and things like
that, which so I've learned for like
some of these other things, like it's
also who you cast into it. Like, you
know, the Navy if it was like Navy Seals
dressed up as zombies and I paid them
all, you know, they wouldn't care. It
also it could well it could be like a
zombie army like an army
some some army somewhere got
taken over and turned into zombies
>> and those are the people you're fighting
against. So you could you could put them
with like plate carriers on and you know
you you could armor them up a little bit
so they could take some hits.
>> Have some lore behind it. Yeah.
>> Yeah. You could it would make sense too.
I'm I bro I'm sold. I just got to find
an abandoned city.
>> Give them glowing eyes. That's the only
way you know that.
>> This whole podcast is gonna be Joe
helping me figure out how to do zombies.
It's
>> Dude, it would be [ __ ] terrifying.
Imagine just people that are in like
this city. There's no lights, there's no
electricity, and then at night time it
goes dark. And maybe they have
flashlights, but each flashlight only
has like one hour of battery life. And
so you have to like judiciously use that
flashlight throughout the evening. Shine
it around.
>> You shut it off, you know. So you give
like a little extra tension that the
flashlight's going to die because you
only have one hour of flashlight
battery.
>> Yeah.
>> And then you see these red eyes
>> like you give them like a a slightly
glowing red eye.
>> Yeah.
>> And that's how you can find the zombies.
>> True. That would be cool.
>> So you just look out into the woods like
you see the [ __ ] eyes, man. You see
the eyes?
>> That would be crazy. Yeah.
>> And the other thing too would be cuz I I
go to like how do we execute it? We
could do it too where like there's like
a every day at like a certain period we
we pull off all the dead zombies which
are humans and we just swap them with
like uh I can have recreated versions of
them there. So there's like actual
zombie bodies like piling up and things
like that. So as the video progresses
they're like literally stepping over
like mannequins that are set decked
identically how the the people were so
when they die and then they're just like
literally stepping on zombies as they go
building to building. That would be
crazy. That would be crazy,
>> you know. And actually, because if I put
a million
>> chalk outlines around the zombies
>> so you can identify the fact that this
one's a dead zombie.
>> Uh, or no, don't screw it. You know, let
that be the fun part. But then we if we
put like a crazy prize on it, we could
do you only get the pri or maybe the
prize is split amongst everyone who
survives the whole 10 days or whatever.
And then it's like to really build up
like this crescendo at the end, we could
have it where the final day there's a
massive invasion coming or something. So
it's like the whole time it's what if
like every day more and more camp. So
day one it was 10, day two it was 20 and
then 50 and then I'm like you know we're
going to have 400 zombies come on the
final day. So the whole video they're
prepping for this like Game of Thrones
type invasion. Not only that, but the
people that get killed by the zombie, we
think they're out of the game, but they
actually become zombies. So when you
think you won at the end, now the final
game is you're competing against the
zombies. the zombies who can't win
because they're already dead, but they
make you lose.
>> Yeah. And they know you're for it. You
know what actually be even crazier is if
if instead of Well, you know, maybe we
have Navy Seals as the zombies, but also
what if the contestants are like ex-Navy
Seals, too, so they have like real
strategy and stuff like that. That would
be cool.
>> Just get the most badass people that you
can get for this zombie thing. Like
survivalists,
>> martial artists, like
be crazy, dude.
>> Actually, that's not bad. like a, you
know, a UFC champion, uh, Navy Seal,
like Taekwond do, blah, blah, blah. And
it's like, all right, what happens if
you put six experts in different fields
together and simulate a real zombie
apocalypse? You have 50 acres of this
abandoned city sealed off. We set decked
it all and every day a wave of zombie
that gets bigger and bigger until the
big crescendo at the end hits. And if
you survive it all, you split a million
dollars.
>> I think the the really difficult
challenge is figuring out a way to kill
zombies that's not lame.
>> Exactly. And it doesn't hurt anybody.
>> Actually doesn't kill people.
>> I love how that's your your second
thought process. But of course,
>> but it has to because if you're hitting
them even with a gel soft, it look kind
of cool, but it's likew
I could add those sounds in post, but
we're big fans of practical. So, I'd
have my team take apart the guns and see
if there's some way they can make it
even though it's shooting the gel, like
make it go bang bang and then add like
the effects and and we'd have to reskin
the guns to look like real guns. It
would have to be some. It doesn't have
to look like real guns cuz it could look
be a gun from the future, you know?
>> Yeah, that's lame. When you think of
zombie apocalypse, you think it has to
look like a gun that they grab from some
dude's tape that they found in a house,
right? That's what a zombie apocalypse
is to me.
>> Yeah, I guess.
>> Yeah.
>> Yeah. So, it would have to look like a
real gun. So, that's why I like the
shotguns with the bean bags. And also
with a shotgun, like you're only going
to get so many shells. Like you like as
long as you don't have one of those big
like taran tactical ones that has
actually a magazine. You can hold like
15 rounds. If you can I think a regular
shotgun like a Benelli. What can you
put? How many shells can you put in one
of those? I think six. I think maybe
six. Something like that is good too.
You have a limited amount of bullets and
reloading is hard. We just got to find
out. Like maybe if it was like 20 gauge
maybe if it was like 20 gauge shotgun
like bird shot with with a bean bag.
Maybe that wouldn't [ __ ] people up but
it would make a big bang.
>> Yeah.
>> And you'd be hitting them and if you
could find a way to light up wherever
they got hit. Like if you could put them
in some sort of a suit where when they
get hit there's like gel packs.
>> There's no way you can shoot shotguns at
people. Yeah. There's just not poss.
He's living in his utopia. Let him I
haven't seen his eyes light up like this
in years. Let him let him
like a gun at a person.
>> Okay. I don't know a lot about shotguns,
so let's um find out.
>> I'm never going to have someone point a
real shotgun at someone else, but yeah.
>> Yeah, you will.
>> Trust me. We're going to we're going to
work this out.
>> Oh, you want to you want to help
co-direct it? I want to help.
>> Yeah. You'll see you'll accidentally see
in like the background of one shot Joe
like he's like yeah it's like the Navy
Seals are fighting off the zombie
apocalypse. I want to be one zombie one
night. I'll sneak in.
>> Everyone's like, "Who's that bald guy
over there?" That's just a
>> [ __ ] yeah.
>> Shotgun damage on a zombie. You have to
blow their head off, right? How would
you
>> Oh god. Get him started. He's going to
be talking about hit damage for 20
minutes forever.
>> Well, it depends on what kind of zombie.
Like Walking Dead zombies are so stupid.
You can stab in the head with a pencil
and they die. Remember, it was just
going through the head cuz they would
shoot him with those crossbows and like
crossbow wouldn't even kill a person
like with those field tips. They're
using field tips. This is basically like
a pencil going through you. It's not
like a broadhead. Like if you shot an
animal with a with a crossbow, you would
use a broadhead, which is a big sharp
blade that cuts a giant channel through
an animal. What those things are using
is target points. Like that dude in
Walking Dead, it would drive me nuts cuz
he would shoot them in the hand. It
would just stick in their head and then
they'd be dead.
>> It's so funny cuz get the [ __ ] out of
here.
>> I I watch the same thing and I'm like,
"Oh, that's cool." Different audience.
Well, it's just all it takes is like one
arrow to go into your head and you're
dead if you're a zombie.
>> Yeah, totally. One arrow in the [ __ ] is
this is nonsense.
>> Yeah, right. Guys, watch. Yeah. One
arrow in the head, you'd be Yeah, you
wouldn't die.
>> The thing is, people have lived humans
have lived through arrows through the
head like that, accidentally gotten shot
in the head with a with a bow and arrow
with a a field tip and lived cuz it
basically just it's like a pencil going
through your head. Really? The way
people die from an arrow is hemorrhage.
you die from massive hemorrhage and it's
usually because there's a blade. So like
this like this is what the Native
Americans used to use.
>> But that that's
>> this is actually Yes, that's that's an
actual arrow head. But the thing about
this is when it's attached to a stick,
this is cutting.
>> So it's causing hemorrhage inside the
body. The little field tip doesn't do
that.
>> And the field tip wouldn't puncture
enough veins where you just bleed to
death.
>> Maybe, but most likely not. I mean, if
it went through your heart, yeah, you'd
be dead. But if it just goes through
like this side of your lungs and pokes
out your back, you'll live.
>> Wow.
>> Yeah.
>> Would you want to live?
>> You would be in pain. It would suck.
>> Yeah,
>> it would certainly suck. But it's not
like getting hit with a broadhead. My
point is I don't remember my point, but
if I had a point, it would be got to be
a level of shotgun. That's the What is
the lowest powered shotgun available?
It's not a I I know 20 gauge is light.
I've used those before for like shooting
clay pigeons and I've used 12 gauges.
You don't want to get hit with a 12
gauge, even if it's a bean bag.
>> 10.
>> Uh,
>> smallest gauge equivalent to a 67 GAUGE
SHOTGUN.
>> OH, there we go. Now we're talking.
That's a [ __ ] ass round.
>> Oh god.
>> Let's see what that looks like. You're
so
>> shoot a Let's Let's see what a 410 gauge
shotgun or 67 gauge shotgun looks like
when they shoot like a [ __ ] gun. It
looks like it's going to still hurt.
>> No, no, no. You'll be fine.
>> Okay. Can I test it on you?
>> Yeah. Yeah. Just give me a plate carrier
and if you're going to use a bean bag.
Yeah. Cuz that's what I'm thinking. Like
if you have a chest plate, you know, so
a plate carrier is bulletproof.
>> Yeah.
>> Yeah. But what are you going to hit?
Everything you'll cover up. You'll cover
up the shoulders and the arms. You give
them like military style armor, like
body armor
>> because it's not a it's not none of this
is gonna penetrate. So, if it's a bean
bag round, what it is is just like it's
basically a bag that's going to like
>> shoot out of the shotgun and blast you.
But I don't They're not lethal.
>> Um, let me see what it looks like.
>> I don't know which one I'm
>> uh just go to a video just go to a video
of lowest powered shotgun. Oh, that's
>> that's weird looking. That's cool. That
one looks cool.
>> That one does not exactly what that's a
revolver shotgun.
>> Yeah, that's dope. I've never seen one
of those before.
>> Power it says.
>> Interesting.
>> Yeah, the smallest but deadliest shot.
>> Yeah, I think it's smallest in terms of
like the size of it, not uh not the
round itself.
>> Yeah, this isn't I did ask for lowest
powered, but it's that's not what people
want to click on videos.
>> I know. I feel like most people who buy
shotguns are looking for shotguns that
don't
>> Well, how about this? Look up 67 gauge
shotgun.
>> I had done that here.
>> And does it show you a video of that?
Okay, let's see what it says. Let me see
what it looks like when it's shooting.
>> It says it's 12 gauge.
>> Oh, that's a big
>> Yeah, that's I'm trying to They're like
modified 12 gauges.
>> That's a lot.
>> I just don't What the point? The shotgun
isn't going to kill a zombie.
>> Yeah, but it could in this game, Jamie.
>> I know. You have to get so close to get
a [ __ ] head shot or whatever. See,
it's more fun to like get snipers and
grenades and
>> I don't know if you have to use head
shot.
>> This little kid's going to shoot a
shotgun.
>> Yes.
>> So that Okay, let me see. Can you give
me some volume?
Let me hear this. Put back that up a
little bit.
>> Yeah, that's what we need. We need that
kind of shotgun with like a bean bag
round or rock salt.
>> I got it. The team, they're listening.
They're on it.
>> Yeah. Something where it makes an
impact. There's a sound like a gun going
off, but you can't really kill anybody
with it.
>> Yeah.
>> This is totally possible, dude. You'd
have to have like very strict safety
protocols in the set, though. Because
one of the things when I was in uh when
I first moved to LA in like 1994, there
was a guy that a friend of mine actually
knew who was an actor who was on a set
who uh took a gun that had a blank in it
and thought it'd be funny to just put
the thing to his head and pull the
trigger. And he didn't realize that just
the actual air coming out of the gun, if
you put it right to your head, is
lethal. And he blew his brains out.
>> Oh my gosh.
>> Yeah. With a blank. He just didn't
>> I mean or like the Alec Baldwin
situation.
>> Yeah, that was actually probably
negligence because it seems like
>> it seems like there was an error where
they were using like real rounds and uh
then they would take the same guns. They
would use like real rounds on a range
and take the same guns and bring them to
set and they didn't clear everything.
>> So, I don't know who's responsible for
that. I don't know what ultimately came
out of that, but you're never supposed
to point a gun, even if it's not loaded.
You're never supposed to point a gun at
someone ever. In movies now, like if you
were, you
>> I'm like so hesitant to this whole
shotgun thing. Welcome back to reality,
Joe.
>> We're going to be fine. In movies,
you're supposed to like if I was
shooting at you in a movie, I'm really
supposed to shoot over here. And I think
that came out of the movie The Crow
>> because uh Bruce Lee's son died because
there was something that was in the gun
itself. It wasn't even a bullet that
killed him. It was like there was a
particle or something that hit him from
the blank.
>> Well, there's effects in CG and
everything's so good now, too. Like, you
probably don't even have to put a blank
in there. You just overlay the sound
effect and I mean, put the effect in. No
one would even be able to tell
sometimes, too.
>> That's true. But you want something
that's scary for the actual people
>> and the recoil and stuff. Yeah. So it's
it's more real
>> like a really light shotgun.
>> And I guess even if you know it's a
blank like having a gun pointed at you
as an actor makes you, you know, feel
more in this situation too probably.
>> Well, just rock salt. If you have a
really light shotgun, even if it's a 20
gauge with rock salt, it would suck. It
would sting. But if you've got these
guys all protected
>> and you could find a way where when it
hits them, like you have gel packs on
them or something. So if you have them
all, they're in like these like tattered
looking white outfits, right? And when
you hit them, there's red gel packs
underneath and they splatter.
>> Yeah.
>> And you could, you know, if you get a
direct
>> We did something similar when we
recreated Squid Games. We put like
squibs on them when they got eliminated
and blew up. And so Yeah. You would put
like little squibs and then when the
sensors went off it would just and the
liquid would go across your body. Yeah.
>> Yeah. So you could do that. So if you do
that actually you could have blanks and
maybe a laser sight.
>> Exactly. That that's where we went with
the Hunger Game stuff is laser tag and
then it would just trigger squibs if you
pointed at them. And then maybe in a in
post like we'd have a track where the
trajectory of where the bullets were and
we could just overlay like the lasers or
whatever uh in post so you could
visually see it. But obviously in the
time it were actually filming
practically it would just be you know
invisible. You just know if you got hit
if your suit lit up. And it seems like
you could sync up uh a laser tag with an
actual blank round
>> to make.
>> So you can make the boom and then the
laser actually hits the person at the
same time.
>> Okay.
>> Right.
>> Yeah.
>> That wouldn't be hard to do because if
you have lasers, you have guns that
shoot lasers. That's what laser tag is.
That's a pretty simple mechanism. All
you would do is have like sort of a dual
trigger setup where you have as you pull
the trigger back, you get the explosion
from the round going off and you also
get the laser at the same time. And so
the squibs go off, you say the boom and
then the squibs go off and you have it
all coordinated together and then it
looks wild. And so then YOU HAVE THESE
ZOMBIES,
>> BOOM, you shoot them, you see splatter
all over their chest.
>> The only other thing we have to figure
out is where is this going? because of
what's going on my YouTube channel. We
don't usually show gore.
Um, so we might have to hit up uh where
we Yeah. where we used to put Fear
Factor and stuff because that that
definitely seems like a more It's going
from like we're usually family friendly
to now this is very rated R. But it
>> family friendly because you're killing
zombies.
>> Well, we Yeah, you you know if
something's family friendly or not if
you say eliminated instead of killing.
So you're if you're eliminating zombies,
that's family friendly. If you're
killing zombies, that's rated R. Well,
they're already dead, so you're
eliminating them.
>> Ex. There you go. See, now we're bashing
them. See, they're already dead.
>> And and like you can tell if like a
shows like for 18 plus or like 13 plus
if like before they they shoot the
person or whatever if it cuts away,
right? And like there's all these little
things. Not that we
>> This could be wild.
>> I mean, if some streaming platform was
like, "Yo, here's whatever whatever a
blank check. Just make it happen." Oh my
god.
>> Amazon should do it. They need people
over there anyway.
>> Yeah. or I mean really even Netflix
anyone really like it's it's the biggest
no-brainer in the history of ever like
the actually the fact that no one's
recreated this is kind of absurd when
you think about it but it's also like if
traditional you know independent of like
the shotgun stuff you're talking about
like a traditional people with
traditional world views did this it'd be
so stringent and structured and and
stuff like that whereas like we if we
did it with like the beast games mindset
where it's just like there's cameras
everywhere they can truly do whatever
the hell they want and it's not like
this like guarded thing and it's an
actual abandoned city. Oh my gosh, it
would go crazy.
>> Now, we need a task. We need a goal.
>> The goal would be survival,
>> right? But maybe survival while you're
trying to accomplish something.
>> Okay. Well, then this is like a
mechanism that usually would work well
is the the task every day will grow the
prize pool. And if it's on a streaming
platform, then the prize pool could be
crazy, right? It doesn't have to be a
million dollars. It could grow to 10
million theoretically if they weren't
being cheap. And so then it could be
like every day if you complete the task
I put a million dollars in the prize
pool. Each episode's one whole day. It's
10 episodes 10 days. And so they could
technically grow the prize pool to $10
million. You put some like you know the
UFC people and like you Navy Seals and
like these hardcore people and you tell
them like they could potentially share
$10 million, bro. They would be trying
their butts off those 10 days. The
footage would be crazy. I mean they
would they would probably be like
practicing during the day like their
rotations and everything on like holding
off zombies. It would that would be
really cool.
>> Yeah. They would run training routes.
>> Exactly.
>> You know, it's really interesting. We'd
have to figure out how the zombies get
them
>> because you don't want physical conflict
between the stunt people, the zombie
people, and the contestants. You don't
want them to actually fight. Exactly.
>> Right. So, like you would have to have
rules as to what
>> it would probably be in my default
intuition is if the zombie just purely
touches you, then you're just dead. Like
we wouldn't be able to take it any
further than that, you know? You know,
but if they like
>> right like 28 days later zombies, all
they have to do is like scratch you
>> or breathe in front of you. Yeah,
exactly. But in this case, if they touch
you, that way it's not like the Navy
Seal like pushing and flipping them off
like cuz if you went to push them or
touch them, then you'd be out. So people
be keeping their distance, but even then
it'd get pretty crazy if they're like
cuz they're obviously they would run and
there'd be chase scenes and stuff. So,
>> uh, honestly, like I know some great
stunt choreographers like Ken and a
bunch of other people. I would just call
them and be like, "Yo, how do I do
this?" and and they'd probably be like,
"Oh, here's how I do it." Or whatever.
>> Dude, this could be mad.
>> Yeah,
>> this could be a mad
>> to set the stage. It's like abandoned
city, dozens of acres, sealed off. Like
we I could literally build like a a wall
around it so the seals and whoever the
contestants know like this is the edge.
They're walled in and then uh yeah,
they're walking around and then we have
some of the best set designers in the
like world come in and like basically
we'd pick a time in the future. We'd say
this is 50 years in the future and they
would match exactly what all these
buildings would look like 50 years from
now. They'd put vines on this. If
there's a gas station, they'd go through
and like this is what would happen to
Doritos 50 years from now. They'd
literally mirror it identically across,
you know, a hundred buildings. And then
we drop we'd have a helicopter fly in,
drop them off, and then it's like, you
know, every day like we could have like
an eagle fly over and drop their task of
the day. And then in the middle of the
city's a million. Oh, that's what we
could do. The prize pool in the middle
if the zombies touch it as well, then
they they lose the money. So they're not
only defending themselves but also the
prize pool. So in the middle of the
city, so that's why they have to build a
fort around it. And then every day if
they complete their crazy task, right,
which is distracting them from building
their fort, then I uh a helicopter will
drop another million dollars on their
prize pool. So then it's like, so
episode one, they complete the task
before the zombies come at night. And
then it's like I come in on a
helicopter, we have a rope lowered down.
A million dollars is massive in ones,
right? And then it unhooks. And now they
have $2 million there. Like good luck,
guys. And if there's six of them, then
it's like you're now, if you survive are
all winning over $300,000. And then, you
know, but if you grow the prize pool to
$6 million without getting eliminated,
you're all millionaires in nine days,
bro. That would be crazy.
>> Wow.
>> And then, yeah, the zombies come in. We
figure out the practical guns with the
right sound effects. And
>> yeah, practical guns, right sound
effects, and what what entails you
getting killed by a zombie. Yeah. Like,
how do they
>> And the other thing, too, to make it fun
is if a zombie eliminates one of you,
they get one six of the prize pool or
whatever. So then now the zombies are
incentivized, right, to try to So then
it's like if a zombie touches the Navy
Seal, whatever the way is, it's like
congrats, now you're a millionaire if
it's later on. So then like as it goes
on, things are going to get really tense
on both sides. It'll be really cool.
>> Yeah, dude.
>> Cuz that's how you take it where people
don't want to be zombies to now they're
like excited to be zombies. They're
like, "Oo, I I actually sneak up behind
them and I get a million bucks."
>> People are going to want to be zombies
anyway.
>> True. Cuz it's going to look sick.
>> It's going to be sick. Honestly, I would
want to be a zombie. That just like
imagine walking in a horde and role
playing being a zombie. That'd actually
be a pretty cool be so sick. You're It's
total pitch black. There's no power, no
electricity. You just see red eyes in
the woods.
>> Oh my gosh.
>> While these dudes are sneaking in and
you'd have to have some sort of rules
like how the zombies can move, whether
they can run, whether they can, you know
what I mean? Yeah,
>> cuz like we have to decide are these 28
days later zombies that run at you or
these like Walking Dead zombies that are
like kind of like
>> we probably start off that way, but they
evolve with time. And and I'm a big fan
of like usually when you have like uh
people who are playing certain roles.
They usually end up going rogue. It's
really hard to get hundreds of people to
do like certain things like you know in
an unscripted sandbox environment. So,
we would have to constrict them in a way
where like if we didn't want them to
move past a certain speed, we'd probably
have to figure out some way to put like
a chain around their feet or something
that physically wouldn't allow them to
do it. Or like if you have 300 zombies
going, right, you you can't redo it,
right? Like if if one of those zombies
goes rogue and and Scratch, it's like I
can't reshoot the show, right? That's
what that's what's so high stakes about
things we do in a super world. So, we'd
have to physically make it where they
couldn't do things they're not supposed
to do in a perfect world. Or if you have
300 people, if 2% go rogue, that's still
six zombies going rogue, which is
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United States audience. Yeah, it is
brutal. But I think I think with pro
with proper planning, if you really sit
down and plan out what the what the
zombies task is, what it means, and like
what these people are doing, and what
what what goals are they trying to
achieve while they're there and while
they're defending against zombies, you
got to give them stuff to do during the
day so that they're fully occupied so
they can't sleep.
>> Okay?
>> It's really important. Like the more
they do during the day, it optimizes the
amount of money they can win. Like as
they complete tasks, if they stay alive,
they have a higher threshold. Whereas
someone just [ __ ] sleeps all day.
>> Yeah.
>> And doesn't get anything done. Even if
they survive, they can't make any money.
>> Yeah. I get what you're saying.
>> You know what I'm saying?
>> And that that works if these are, you
know, hardcore like people. So it's
good. Like if I normal contestants,
they'd be like, "Oh, this is horrible."
>> That you want that though. You want
people to [ __ ] out. You want a few
people to quit because that there's
always going to be people that won't
>> you are hold to different standards and
I that if I did that there would be
maybe 10 trillion articles written about
how I'm the most evil man on the planet.
But
>> if I made it too hard where people
couldn't sleep or whatever.
>> No, listen. You can't read those
articles. [ __ ] those people. You just
got to make an awesome show. The awesome
show is you keep these [ __ ]
awake
>> and you make it so that they can choose
to sleep if they want. But there are
tasks to achieve. And if you can
complete these tasks, you have the
potential to make a lot of money. But if
you don't complete the tasks, you can't
make any money even if you survive.
>> Prime sold Amazon, Netflix, whoever
wants it, let us know. Like,
>> right, you got to keep these
[ __ ] awake. So that night time
is terrifying. Can you imagine seeing
people sitting there with their shotgun
>> and opening their eyes and looking out
and seeing red eyes in the woods like
[ __ ] We get a tight shot of their faces
and as they're asleep and then one of
the other guys would go zombies and you
hear bang bang and then they wake up and
they grab their gun.
>> Well, that was that's the problem of
people randomly shooting wild while
there's other people around them. So, it
kind of would have to be blanks and
lasers cuz now that I'm thinking about
it, like people are going to spaz out
and accidentally shoot some in the face.
This is where
>> especially if they're tired. I've done
uh I mean obviously you did unscripted
with with pctor but I've done lots of
unscripted stuff with lots of people and
exactly when you were talking about the
shotgun stuff I'm like I you know
there's just no shot in hell that you
would we'd ever be able to it would have
to be like but I love the gel rounds and
we could do it in a way where we set
that the guns where it looks really cool
and we could recreate the sound effect
but then gel rounds like those it's
essentially like the Nerf ones now I'm
remembering them like they're like water
that explodes on impact those would be
perfect honestly. Yeah, but you want
blanks cuz you want the bang. You want
the bang for the people, for the
psychological effect. This the fear.
It's in the middle of the night. It's
dark. You're making a bang go off. The
flash of the bang going off.
>> Yeah.
>> And then maybe to avoid people being
able to shoot each other. Maybe at night
time they're completely separated. Maybe
at night time.
>> No, you want them together. I'm telling
you, like if they built a fort around
the money, what you want in the shots is
you always want to
>> people to be able to tell what they're
competing for and like their why. And
you usually, but you don't want to have
to say it, right? You don't want to have
to say, "Oh, I'm competing for this
money." But if you have the money in the
background of the shot, intuitively
viewers will be like, "That's what
they're competing for." So like a fort
built around it where they have walls
and they're standing on it and you see
the money behind them in the shots. Like
intuitively to a viewer, you're going to
instantly understand the motivation and
it's going to be uh like I mean it will
just be so crazy the shots. Maybe it's
like a super advanced game of hideand
seek at night where the people can't
talk. They have to be very quiet because
the zombies are have like hyper hearing
like you give the zombies like Walker
game ears. You know what those things
are?
>> Uh no.
>> It's like uh do you ever go to a gun
range?
>> Uh yeah.
>> Cuz you know you have those headphones.
You can hear everything else way louder.
But when guns go off it kills volume
above a certain amount of dec.
>> Yeah. So they can hear everything. So if
you hear somebody whisper like that, the
zombies like will be able to key in on
it, they'll know where the people are.
And these people have to hide from the
zombies at night.
>> True. Because I guess the other thing is
if they built a fort around it, how
would the zombies even get to them?
Right. Now they're going to have
elevator.
>> So instead of that, you have people that
are trying to hide. So you got these
zombies slowly creeping through these
abandoned buildings looking for people.
>> Yeah. We'd have to get it to wherein
where the the seals and stuff couldn't
like lock doors or anything, right?
Because,
>> right, no locks. So, basically,
>> no doors have locks. That's what makes
the hideand go seek so good. All the
handles or all the doors are removed.
>> There's no locks.
>> So, every every night maybe we we would
brainstorm it more, but it theoretically
they all have to hide in a different
building or something. They couldn't be
in the same building and then the
zombies scatter across the city and then
wherever you are in the building, people
have to be able to get to the zombies
have to be able to get to you
unrestricted, right? Yeah.
>> And so maybe before we release the
zombies, we'd have a producer just go in
and and walk a path like, "All right,
there's a factual path where you could
die to a zombie. This is good." And then
we let him lose to make sure there's no
cheating.
>> There's something. This could be wild.
>> This could honestly This is one of those
things where I say this to my team quite
a bit. It's either going to be like the
worst show imaginable that people clown
on or it's going to be like the number
one show ever. And there's no in
between. Like you don't do this like
kind of all right where people are like,
"I like it." It's either like cringe, we
failed, this sucks. Or it's like, this
is the greatest thing ever. Why did this
not exist before? Like The Walking Dead
or what's the HBO show called? The the
one with
>> The Last of Us.
>> Yeah, The Last of Us in real life. Like
how has no one done this? You know what
I mean? Like like actual true simulation
and like if we executed it properly. I
really could see it being like a number
one show in the world type thing that
people would like cuz also you have to
think like the world is ran by clips
these days. I don't you know on like Tik
Tok feeds, Instagram res and YouTube
shorts and like it is arguably the most
clippable thing ever. Like any 10-second
scene of that you could just throw on
YouTube shorts and it go viral cuz it's
freaking zombies getting shot at.
>> And you know how cool they could make
those masks look?
>> Yeah.
>> I mean, get a real special effects guy
to work on those masks. Yeah.
>> Like one of those expert can you search
up Mr. Beast zombies? Uh we have a video
on our channel from like I mean God
knows how long ago seven years ago where
we we did like make like a mini zombie
horde but not like in a simulation like
this just for fun to see how people in
public would react and like the it looks
disgusting the things they were able to
do. It's pretty crazy.
>> Yeah. Special modern special effects and
makeup artists. They could do amazing
stuff, man.
>> Wait. Uh go if you could find like a
close-up of my face or like it was like
crazy. We we just brought in people.
>> Yeah. Like like that kind of stuff. Like
look at my face right there. Wait, pause
it. It's freaking wild,
>> dude. You could totally do something
like that on the outside of one of those
masks.
>> Yeah, 100%
>> 100%.
>> Exactly.
>> 100%.
>> Yeah, that that was really all bad.
>> That's the look you what yours looks
like with like the teeth and everything
and [ __ ] up flesh. That is the mask.
>> Exactly.
>> So, you take that hard airsoft mask and
you put that [ __ ] on it.
>> Joe, the problem is I want to go work on
this now. We give me like So, it's it's
funny. I have this thing where uh this
might sound like crazy to some people,
but when I you can you know when you
feel your heart rate get elevated. When
I talk about an idea and I can feel my
heart rate get elevated, I'm usually
like that's a good indicator that it's
like a good idea cuz it means I'm
getting like dude this is a good idea.
>> Yeah, I I can literally feel or not
anymore but like a couple minutes ago I
could feel my heart beating cuz I was
getting excited and it's like that
usually almost always correlates with
people because if I'm getting excited
talking about it you have to think like
a lot of things right now are because of
Tik Tok and reals and stuff they they go
viral because of word of mouth and so
like if just talking about the idea gets
someone excited then that usually means
like a lot of people are just going to
talk about it and if a lot of people are
talking about obviously a lot of people
watch it and so that's why I call it
kind of like the heart rate effect like
that that's like my number and signal
that like people are going to talk about
this and freaking love it if we turn.
>> I can see it. I can see scenes. I can
see darkness starting to settle in on
the town and I can see the people like
trying to figure out where to hide and
what to do
>> and the eyes at night. That was genius,
too.
>> Yeah, dude. I can see the eyes.
>> And it's interesting because it's like
uh combining the vin diagram of us,
right? you're kind of representative of
the very like uh I don't know your like
uh just ability to really think deeply
of like what makes it [ __ ] cool and
and you're really hyperfixating on what
makes the zombies cool and like the
realistic nature of it and then I'm
hyperfixating on uh just kind of the
overall set design and things. There's
like a vin diagram in the middle where
we combine like the two like obsessions
and it really like merges together and
makes something beautiful.
>> Yeah, man. And you you could also have
like
not just zombies, you could have like
some other things that are out there too
that can get people.
>> Yo, Jamie, can we get 10 days on his
schedule? Can he do one of the Well, the
Actually, no, because you wouldn't You
don't need the money. But it would be
cool if you were competing in it because
then that would be insane.
>> Yeah. I just It's too much time.
>> Exactly. I know. Just cancel some
podcast.
>> I like the idea of it though.
>> How about we or never mind. You pick
them up in the car to take them to a
podcast and they're like, "Oh, whoops.
We're in an abandoned city. Oh, here's
your shotgun you talked about a year
ago, Joe. Wow. Anyway, zombies are
coming tonight. What? He's going to
leave and not shoot zombies? Come on.
>> Have you ever done uh sandbox VR?
>> Uh, is that the one where it's like the
you just go in and there's random worlds
and you can walk around on them?
>> Uhhuh. It's It's a warehouse. You go in
there and they have fans and stuff, so
it like simulates like the wind. And you
go in there and you put on a headset and
you put on a haptic feedback vest. And
one of them is called Deadwood Mansion.
That's my favorite one. And you go in
there and you shoot zombies. You're in a
mansion. You're in this like abandoned
mansion and rats come out and zombies
and there's guys in the ceiling. It's
[ __ ] awesome. You would love it. But
you might get some ideas if you do that
because
>> you mean we we're co-producing this now.
You're you're too invested. You just
spent 34 minutes on a whatever podcast
like ripping on it.
>> Well, there's something to it, man. I I
just I see it in my head. I'm like that
would be an amazing show. I just see
these people like in the like in a a
parking structure like setting up
getting ready and the sun's coming down
and they're like, "Look, we got to we
have about 20 minutes of daylight left."
Yeah.
>> And you realize like, "God, I'm so
[ __ ] tired."
>> Well, and they're like, "There's still
$200,000 left we could earn today, but
we need to start prepping this." And one
guy's just greedy as hell. And another
guy's like, "We're going to lose if you
do that." and like infighting and stuff
as we're getting like dramatic like you
know B-roll of it from like wide shot
cuz everything too could be shot really
far away. So like it's like lenses are
punching in and so it's not like there's
a camera crew on them
>> and you could have each day when it's
tasks, right? So you have to accomplish
something and the more you accomplish
the more money you could potentially
make. Each day is an escape room.
>> So every day there's new puzzles to
solve. There's and then you're getting
[ __ ] tired because you're not
sleeping. Actually, the escape room is a
good uh a good throughway to do the
task. It's not like some goofy stuff
like move this rock from one side to the
other, but like an actual escape room
and maybe the million dollars that win
each day is inside like uh like so it
could be like I drop a vault every day
in the middle and then like you have to
do a series of things to figure out the
combination that are hard and then when
you solve it then it goes on the money
pile.
>> Have you done many escape rooms?
>> Uh like I live in Greenville, North
Carolina. There's not like many there.
>> Me and my family we do them everywhere
we go. They're [ __ ] awesome. And the
best ones are in Vegas.
>> They have insane. They have an IT one in
Vegas. It one and It Two. You're in the
It's [ __ ] incredible. It's so good.
And it's huge. It's like 30,000 square
feet this place. And they actually have
Penny Wise the clown. They have an actor
who wears the [ __ ] suit and looks
just like Penny Wise and scares the [ __ ]
out of you. It's amazing. But those kind
of people, you could recruit those kind
of people to design puzzles and things
where people have to do every day. And
then you're dealing with sleep
deprivation and people having to work
together and not Oh my god, dude.
>> And I know the perfect people for it. We
uh did uh for Salesforce, we did their
Super Bowl commercial this year. And in
the commercial uh I hit a million
dollars uh in it. Like basically if you
watch the commercial just with your
computer in the commercial, you can win
a million dollars. And there's like a
bunch of random clues and puzzles hidden
through it. And uh over and so the first
thing it did take took you to a website
that just like loosely explained it.
Over 60 million people visited that site
and attempted it, but it still took
weeks for for people to find the million
dollars and it was like one of the
craziest internet like puzzle hunts ever
because it would like take you to this
website which would then would take you
to this other one where you'd have to
call a number and like it's a 4-hour
voicemail but like at the very end I
would like say like 1 2 3 4 8 blah blah
blah and if you weren't recording this
you're going to have to listen to all
four hours to get hang of and then it's
just like sending you everywhere and uh
it's basically like a hundred of the
most complex puzzles on on the internet
and like it took this a group of like
really highlevel puzzle solvers almost
an entire month to to solve it even with
a million dollars on the line and
millions of people were trying it and
there's a whole subreddit dedicated to
it and so I just uh I just basically
went on Redd and I got all the like the
most cracked out like uh puzzle solvers
in the world and I was like if you had
unlimited budget how would you make the
most insane puzzle ever and then that's
what they came up with and it was like
it's like hard to even articulate the
the steps on it like some of it was uh
uh how do I even I don't even know how
to describe it was like so complicated
like sometimes there's like a page with
like a a bunch of buttons on it, like a
million buttons, but only one works and
like you have to go through and click it
all. And so some of them were mundane
and then other stuff is like, you know,
a paragraph of text and you have to like
use some old language like decipher the
text to figure out what the words were.
And so like each puzzle required like a
different skill set to like get through
it.
>> Wow.
>> Yeah. I could I could think of all sorts
of different things you could have these
people do like during the day. These
different tasks, different puzzles that
they have to solve.
>> Yeah. There's like languages I didn't
even know it exists. So like in the
commercial I'm wearing a belt that just
had different colors on it. But if you
put the colors in order, it like
translates to this thing. And like I
mean I don't even understand what half
the things were, but people were able to
figure it out eventually. Like they were
they were just showing me like oh this
represents braille these dots. And so we
put them in this wave and then if you
combine it with these colors and it got
like pretty insane. And so it all ties
back to like the Super Bowl commercial
and like all every little thing in
there. Uh, and like one part of the
puzzle is you have to find locations on
a map and like in the commercial I hold
up a grenade and it's like a one plus
question mark equals like whatever and
uh it ends up being like uh but the text
is yellow and like uh it's like a stone
was drawn on it and like it basically
meant yellow stone and then you you put
in Yellowstone in like this location
thing on a different website and then it
unlocks this and you had to draw like a
circle on a globe. It got like pretty
crazy and wow.
>> Yeah, I know. which is why like tens of
millions of people attempted it, but it
took almost a month for someone to win a
million dollars. And like that there's a
million dollars online and all you
needed to win it was your computer. So,
it was like pretty cool to see like
communities form and like people are
doing like daily like podcasts and
updates on it of like what what the next
like step of the puzzle were cuz what
you'll see in these puzzles too is like
uh cuz we also did one years ago. I love
doing these like online scavenger hunts
that with just your computer you can win
a bunch of money and you'll see like
when some like one person will will
solve a thing and then hundreds of
people will solve it right afterwards
because they'll go post it on Reddit or
they're working in groups and so it will
be like stand still at like step 42 you
know no one's there and then you'll just
see one person goes on this website
that's step 42 and then tens of
thousands of people would go there and
but then as you get closer to the end
you you stop seeing that effect they
start being more secretive and and quiet
about it and so it's pretty cool to see
like the psychology of how they do it.
>> You could have these people completely
unarmed in the beginning and the only
way they can get guns is to solve
puzzles.
>> Yeah. Or just find them, right? Because
if it's a big enough city, we just go
>> Well, maybe that's the puzzle. The
puzzle is finding guns. Like if there's
some sort of a some sort of a puzzle and
if you unlock that, it'll give you the
location of where guns are.
>> Yeah. Yeah. And maybe uh you know I I
also think of like fun stuff too like we
could give them like there could be a
gun safe or armory in this city but it's
like they have to like break into it
right and that could just be a thing
that takes like a ton of time like uh so
they have to like go find you know I
maybe one of the contestants we make
sure is like uh certified in like
explosives and stuff and there's they
have to like oh no no no shot stream
platform would be okay with this but it
would be cool if we let them like
there's like mixtures and stuff to make
a bomb hidden throughout the thing and
they have to go find it and he makes
like a mock C4 and puts it on it and you
know and then that's how they get in the
gun safe. But maybe it's more like a
what's it hacksaw or whatever and it's
like we make we get a safe where if you
hacksaw it for like 10 hours you you can
like break the lock on it and get in. So
then someone just has to stand there and
hold it
>> or you give people a stethoscope and uh
a book on how to crack safes.
>> True.
>> And you have like click click click
click click try to figure it out.
>> Yeah. And someone's just like there for
like two days straight. But then if he
gets in it's just just straight loaded
with ammo and stuff. So, it's like a
riskreward.
>> There are old school safes that you can
do that too. I don't know if they could
do it with the new ones,
>> but if you have like an old school safe
where you can actually hear the tumblers
turning, click click.
>> Well, we could also just build the the
the lock. I mean, the beauty with the
team like ours is like it it's possible.
Just like get the safe that looks
aesthetically how you want and then just
replace the lock, right?
>> Yeah. Just make it so that it's fix it's
solvable, not complicated.
>> Yeah. Yeah, that would be cool because
then it's like well I'm a big fan of of
when they have agency and so it's like
you know it's like we could even lay it
out there like this will take days to
solve and so you could spend days going
collecting guns or days making money to
grow the prize pool or you could spend
days trying to get lucky on this like
safe that is doable but there's no
guarantee you figure it out and having
tons of stuff like that that's what like
makes it interesting too for the viewer
because you're like uh I love in these
kind of reality shows where a viewer can
ask what would I do right and and that's
what tends to be what like uh people in
families when they watch together they
love like like in Beast Games when I
offer someone a million dollars but you
have to eliminate your friends you know
sometimes people turn down the million
dollar sometimes people take the million
dollars eliminate their friends and like
that's an interesting thing to go well
if I was in their spot I don't care like
it's a million dollars the point is to
make money that's why I'm on the show
take the million but other people see
that and they're like no like my
integrity is worth you know I wouldn't
take a billion dollars over my integrity
right and for you know and some people
you know even though it's a a game show
they're like no I I care you know And
so, but giving them like these kind of
dilemmas all throughout it, too. So,
then as a viewer, I can be like, "Yeah,
well, I wouldn't do that. I would just
go scavenge, you know? It'd be cool."
>> Also, you could make it so that ammo and
certain supplies are only available at
night.
>> So, so they're incentivized to move at
>> you have to go out. You have to decide
whether or not it's worth getting
caught, whether or not you can sneak
around and grab the ammo. And then you
also have to find it. You have to find
the ammo, maybe find food, find
supplies. Like supplies are left in
duffel bags at night, you know, bro.
There's so many ways we could take this.
Something that would be cool is every
night we move their pile of money into a
random building that they don't know,
but it's all pre-selected. So it's not
we're screwing them. So like we as
producers know the 10 buildings each
episode. So then night comes, come in,
lift up the money, we put like a
helicopter literally lifts it up, puts
it on top of a different building. So
now they have to get set up in this
building to defend it. But they they
weren't planned on it. So that's why cuz
also Yeah, that's the other thing. You
have to make where every episode's not
the same. So then now every night time
would be different because they're in a
different building and they don't know.
>> Yeah, that's cool.
>> Yeah.
>> And finding like having like random ammo
caches. Maybe during the day
>> they have to solve the puzzle that lets
them acquire a map and then they have to
figure out where these random ammo dumps
are and supply dumps are and food dumps
are. So they're already hidden.
>> Well, actually, you know what?
>> But you have to go out at night to find
them.
>> What would be really cool is if we can
find an abandoned city that had like
miles away like some other little
location that we could like So they find
a map and it's like yeah on the other
side of those woods but it's like a
10-mi hike. You know what I mean? And so
could you get there, go grab tons of
ammo, and then get back before
nighttime, right? And so then that's
also like I'm a big fan of like seeing
diversity and biodiversity so things
don't feel repetitive. So then they're
going to a different city, but they're
million or whatever the prize pool is
still in the other one. So you have to
go and then come back to defend it at
night. And so it's like now you get like
you can like dual cut because you can
have the people in the city, you have
the people journeying through the woods
and it's like interesting to cut back
and forth. And then if they go out to
that city and they make the journey and
they realize this is going to take us 10
hours to solve this. By that time it'll
be 2:00 in the morning. It's already
going to be dark. We should go back now.
Look, no, [ __ ] it. We're here.
>> Exactly. And agency, right? Do they do
they stay and spend the night there and
trust their friends and they have no
maybe no walkie-talkie so they can't
communicate and their friends are like
holding down a fort with a million
dollars on top and they're like where
the heck are they? They're like and we
get so many cool shots like that, you
know? There's so I mean we've only done
this in an hour, right? An hour or so.
There's so many different possibilities
if you just sat down and worked this. It
must be so fun to do what you do, dude.
>> Exactly. Well, this is see what we're uh
doing right now is we're what I would
call blue skying and we're we're not
thinking about for the most part
restrictions. We're just thinking about
what to create content and a lot of
that's lost. Like people in a lot of
writers room, they'd instantly be like
you can't do that or that's not possible
or whatever. And it's like we're right
now we're just figuring out what is the
best show possible and then I'll just
have people go figure out what is
possible or not. And in reality
everything we've said is possible. It's
just certain things will require a
little bit of time like the safe, you
know, using a modern safe but changing
the lock. That's possible. What does it
cost and how long does it take? Right?
And you just go through and you attach
all that to everything and you do a very
first principles way of going about it
and it's just objective. It would take x
amount of time. it would cost this much
money and then like you know and then
you just go through and figure out
what's worth it, what's not as opposed
to you know every step of the way people
being like no you can't do that go ahead
and redo it and it's just like a it
seems obvious but I'm not really sure of
many media companies that approach it
like we do which is
>> no well the thing about what you've done
is you've built it from the ground up
with yourself and with your team right
so you've never had a bunch of
executives telling you what you should
be or shouldn't be doing and that's why
it's so great
>> it's like these a bunch you have
creative people and then you have the
business people. And the business
people, they think they're creative, but
they're generally not. And they want to
tell the creative people what to do so
that they can say, "That was my idea."
And so then you get a bunch of people in
meetings that give you terrible advice
and terrible ideas. And then they also
want to compare it to shows that have
already been successful. Exactly. Well,
we've already done this and why don't we
do it this way?
>> And then you don't get the purple cow
effect, which everyone knows. And you
these
>> What's the purple cow effect?
>> So if if you're driving down the road
and you see a cow, who cares? You'll
never think of it. But if you're driving
around down the world a road and you see
a purple cow, you're going to think
about it like, "Why was that cow
purple?" And it'll stick in your brain.
It's the same thing with content. If
it's a show you've seen multiple times
or a format that's similar, you won't
think twice. But if it's a purple cow,
if it's something you've never seen,
then you'll think about it again. And
that's what's counterintuitive to how,
like you were saying, most execs think,
they think, well, we did this before,
did well, repeat it. But it's actually
the inverse of how you should look at
it. And thankfully, that's why with
Beast Games, I work with Prime Video
because they just give us creative
control and they're like, you know what
you're doing, you can do it. But well, a
lot everyone sees that creators are
growing bigger and bigger audiences and
so a lot of you know every platform on
earth is trying to work with them and I
can't count the amount of times like a
creators worked with this streaming
platform and then you know what they
have is great but then the exact start
giving notes and it starts to lose a
little bit of the soul a little bit the
funny and then it goes from this like
amazing thing to like it's all right and
it's like uh it's just so frustrating
because it's like you're paying them
because they get millions of views of
video because they have a core audience
and then you're stripping the thing away
that got them that core audience and
it's like why are you even working with
them at that point and more and more
platforms are like waking up to it but
it's just like comical how slow they are
to it and like they should just trust
them more.
>> Well, it's hard for them because they
have to put up so much money and not
everybody's Mr. Beast. Yeah.
>> You know, that's the problem. It's like
you have a great vision and you're
really good at executing but some people
aren't and so if you're going to dump a
bunch of money into something, you see
them making a disaster, you're like the
Joker 2 or something like that, you're
like, "Hey, hey, hey, the [ __ ] are you
doing?"
>> Of course. And that's where it's like
well what to an exec might be a disaster
to like a creator might be a
masterpiece. And so that's obviously
where but it it's evolving and I mean I
think obviously with Obsession I mean
they just gross $400 million. Is
>> that crazy? I still haven't seen it but
I heard it's amazing.
>> What you would love it.
>> I know. I just don't go to movie
theaters anymore.
>> I don't either but like that one as with
how well people were talking about it. I
had to see it.
>> It'll be streaming soon. I think it'll
be streaming in July or something like
that.
>> Yeah. Obsession Back Rooms which made by
creator um Amazing Digital Circus.
They've been crushing it, Iron Like. So,
it's like Hollywood seeing it more and
more, but the writing's been there for
years. But now that I mean, we just had
essentially four hit films made by
creators back to back to back to back.
>> Well, did you see Talk to Me?
>> Uh, no.
>> Talk to Me, the horror movie.
>> No, it it it was great. These two guys
from Australia, they were hilarious.
These two brothers, they came in and
they they talked to me about it, but
they were making YouTube videos.
>> Yeah. What was their name again?
>> It's called Talk to Me, right?
>> No. What's the creator's names?
>> Um, Jamie will pull it up.
>> Brothers, Michael and Danny Philippu.
>> Okay. So, they're so funny. They They
were on the podcast. Both of them speak
like a million miles an hour.
>> Yeah. I'm
I can't think of their channel. They're
uh
>> the
>> Rakaraka. Yeah, of course. Yeah. I I've
uh
>> That movie is great. Have you seen it?
>> Oh, no. I haven't seen it. No,
>> it's really good. It's really scary and
it's very original.
>> Wait, when did you have the Rakaraka
brothers on?
>> A couple years ago.
>> Oh, really?
>> Two years ago.
>> Yeah. They talk fast as hell,
>> dude. They're just I'm like trying to
corral them. was like, "Hey, I don't
know what the [ __ ] you
>> They're they're super cool guys. I last
time I hung out with them, I uh weirdly
enough, I they're really into Uno and I
whatever. I I like competitive games."
And I played a $1,000 game of Uno
against one of them and uh uh so we
filmed it for like a little short for
them and um and I lost. And I was like,
"Okay, well, at least this will be
funny." And then after they leave to
like go back to our show, they're like,
"Fuck, the SD card's corrupt." And I was
like, "Oh, what?" So, we didn't even get
to upload it. So, but it was just funny
because it was like we had this like
mini set and we were playing like a
really intense game of Uno where we were
like slapping cards cards corrupt.
That's crazy.
>> I know. It was like wild and like we
were like flipping desks and like going
like we were just the most batshited
game of Uno you've ever seen and it's
just funny. The kids came like like
taking over top. Yeah, those guys are
super cool. Well, they made a movie
about a hand. And so it's like this
ancient hand that it looks like a
sculpture and it's got all this weird
cryptic writing on it. And if you put
your hand on it, you hold on to it and
you say, "Talk to me." Like all of a
sudden you get
>> possessed by something and you you're
supposed to let go within a certain
amount of seconds and if you let go
within a certain amount of seconds,
you're okay. But somebody doesn't
Somebody doesn't let go. And the It's I
don't want to say anything more. It's
really good.
>> Is it Is it like scary scary or just me?
Okay.
>> Yeah. It's a horror movie. All right.
It's fun.
>> Okay.
>> It's really good.
>> My My fiance loves horror films. So
>> you'll love it. It's really well. And it
was like when I saw it, I was like,
"This is crazy. These guys, like super
young guys, just energetic,
enthusiastic, creative guys, just
figured out how to make a horror movie.
>> And it's all done in Australia." So it's
like everyone's driving on the wrong
side of the road and they're all
Australian people. So it's like it
doesn't you don't have to have famous
actors to make these amazing movies.
>> It's like it's not really necessary.
>> Well, like the back rooms I think the
the director I think is like 20 years
old or whatever. I mean very very young
and I think it just crossed 100 million.
>> Obsession same thing, right?
>> Yeah. Yeah. I think they're a little
older, but yeah, in their 20s,
YouTubers, and they make like Curry,
they like just the silliest, goofiest
like skits on TikTok and Instagram
reels. And now, you know, and you watch
Obsession, it really is like one of the
best movies I've seen in a while. And
it's just like hilarious to see like the
the jump, but when you look backwards,
it's kind of like Steve Jobs says, it's
hard to connect the dots going forward,
but you can connect them looking
backwards. When you look back at his
skits, they were very well shot and
very, you know, like uh beautiful, and
you could you can like kind of connect
in your dots. I can see how this person
made hundreds upon hundreds of these
like little scenes on Tik Tok and
Instagram and then that led to being
able to compile a bunch and and it was
like essentially practice for the movie.
And uh it's just cool to to see the
progression of so many directors going
over. And what's interesting though is
when you see these things happen,
there's obviously a delay, right?
Because producing films takes sometimes
years. And so like now that you see all
these hits bang bang bang coming out of
the creator space over in traditional
Hollywood then it's not you're not going
to see the fact six months from now but
18 months from now I bet I would bet
money you're going to see dozens of
other movies you know made by creators
and obviously these people are going to
get more funding and because now
everyone's eyes are being open to like
what should have been open a while ago
but that this is what people are
watching now like especially people
under the age of 30 they grow up
watching YouTube and they're spending
you know two hours a day flipping
through sub 60C vertical feeds of Tik
Tok reels and in uh you shorts and this
is this is culture for them. This is
their world, you know. Like I don't
watch besides Christopher Nolan, like
I'm not really going to a movie theater
for anything, but when a creator drops a
movie, I'm like, "Okay, like I want to
see what they did." You know?
>> I always want to see what new innovators
are coming up with. Like people that are
just like thinking outside the box, that
aren't they're not trapped in that sort
of a weird world of like how to make a
successful film. They just they're just
they have a creative vision and they're
just trying to follow it out. And people
are not limited to whatever genre you
know them from. Just because someone
makes like funny TikTok reals doesn't
mean they can't make a great horror
film.
>> Exactly.
>> Well, think about like Jordan Peele,
right? Make Keem Peele made this comedy
sketch show and then all of a sudden he
he makes these, you know, like Get Out
and you're like, what the [ __ ]
>> It seems like uh comedy sketches is the
gateway to great horror films. I mean,
I'm sure people have connected that
dots. I'm probably like two years late
to saying that, but I never even
realized that. But yeah, Keen and Peele,
Curry, Baker, a bunch of the other
people. So funny.
>> Well, it seems like if you're creative,
you can be like most people have a
variety of things that are interesting
to them. You know, you like comedy
movies, you like horror movies, and just
because you make comedies, doesn't mean
you don't have some good ideas about
something that's absolutely terrifying.
>> Yeah. And I wonder too, I feel like
horror films it's a little easier to do
on a smaller budget because it's like a
lot of it is like the unknown and you're
not necessarily having to show it and
suspense and stuff whereas like you know
you don't really see like
>> I can't really think of like a um sub
like couple million dollar action film
that like really crush because like
obviously those are very expensive. So,
it seems like also a good place where
you can make something like the
difference between a $100 million horror
film and like a $10 million horror film,
I would argue honestly really isn't that
big. Like,
>> well, it depends on what you're doing,
right?
>> But what makes it good is is the the
premise behind it, right? Like the the
tension and like if the the the thing
that's scary like makes you feel that
way, but like feelings aren't directly
correlated to money spent. And like, you
know, you you could have like this
monster that doesn't appear to the end
and you don't need to like CGI it
throughout the whole thing, but if you
tell the story in the right way and the
constant tension, you can uh feel like
phenomenal throughout the whole thing.
>> Yeah. And a lot of the older films that
didn't have the kind of special effects
that they have today in terms of like
CGI like there was something better
about not seeing the monster very like
American Werewolf in London. It's the
best example. You barely see it. You see
it for like literally a half a second a
few times in the early parts of the
movie.
>> I I haven't seen the movie, but
>> Oh, you haven't seen it? Oh my god, it's
amazing.
>> Speaking of not seeing the movie, I did
watch X Machina after the last podcast.
How good is it? Yeah. Oh, it was really
good. You know, honestly, I was like,
uh, it's probably silly, but I'll watch
it cuz, you know, Joe told me it years
ago. I loved it. I I didn't realize it
was that good.
>> It's one of my top 10 all-time favorite
movies. Also, because it's coming.
>> That's coming.
>> Oh, now. Yeah. It's more relevant than
ever. Did you see the computer
electronic show from Vegas this year?
>> Computer with the drones
>> CES on. Well, they have everything. And
one of the things they had was an AI
companion. And this AI companion is a
hot Asian lady with big boobs. And uh
the the lips don't sync up with the
mouth, which is with the the way it the
sounds coming out, but it's talking to
you in AI.
>> Yeah.
>> So, it literally can have a back and
forth conversation with you just like
Perplexity can.
>> Yeah. or chat GBT or
>> it's doing it with a voice. So with a
hot voice
>> and it's like that's common, dude.
>> Well, of course I mean the the language
model is already there, right? You can
open up Gemini right now and talk to it
like a normal human and if you just tell
it to respond quick it will talk to you
>> and it'll talk to you with slang. It'll
talk to you and say that part like it'll
say it'll
>> Well, one thing that's it's funny I um I
play this uh board game a lot called
Dune. Whatever. Like a big nerd. But
there's like this one
>> it's called Dune. Yeah, yeah, it's a
recreation. What's funny, I had even
seen the movies when I started playing
the game. I didn't realize there was
movies. I didn't even know there was
books. I just was looking for like fun
strategy board games that I used to play
a lot of katan, but problem is katan.
It's like dice roll and you know, if you
get unlucky, you don't really win.
There's like games where, you know,
there's a a skill ceiling where, you
know, the best player always wins, which
is chess is a perfect example of that.
But then it gets to the point of like,
well, if you want to be really great at
that, it's who spends the most time
doing it. So, I don't want one that's
100% skill, but I don't want something
that's too much randomness. Sorry. I
take board games a little seriously
because I love strategy games and like
uh because if it's too much dice roll,
like theoretically Monopoly or Katon,
then it's like who cares? It's just
whether or not you got lucky. So, that
it's like I did a lot of research into
like finding a game where there's like a
little bit of randomness. So, it's not
just devote all your life, but there
like has an infinite skill ceiling. And
that's where I kind of landed on this
game called Dune and I started playing
it. And it also had to be a game where
enough people played it where I could
actually find people play it. and uh I
got really hooked into it. But it's
ironic because then I I saw like the
movies were dropping. I was like, "Oh,
that and then all the characters started
to make sense after I watched the movies
after I've been like probably a thousand
hours into the game." I was totally
backwards on the IP. But uh anyways,
because we were talking about talking to
AI, one of the top players like um makes
YouTube videos on it and I was like kind
of curious like uh what he would do if
he was like in certain move like
positions as me. So, I just took all the
transcripts of like a hundred of his
YouTube videos and I just put it into
Gymni and uh and I was just like, "Hey,
you know, uh respond to me based how
this person would and talk to me like
this person would and like what would
this person say in this scenario and
then when I was like playing a game, I
would just ask a question like the the
player's name is Dino, whatever." But,
uh and so I called it dino.io. And I'd
be like, "What would dino.io do here?"
And it was pretty funny because it would
respond just like him because it had so
many like uh words from all his videos,
like dozens of hours. And it it was uh
and like uh I know one of Dino's
friends, his name is Chay. And I was
like, "Would you take a bullet for
Chay?" And Dino's like a very analytical
guy. And like the AI was like, "Well, it
depends. Is it in the foot? Is it in the
chest?" And it responded exactly how
like my my friend would like to a tea
like with his same manurisms and
everything. I was like, "This is crazy."
Like this is absolutely insane. And um
and then so I would put it where it was
on a Discord call and like Dino we would
be playing and then I'd ask question and
I'd be like, "No, actually Dino, don't
say anything." and I'd ask Donald.io and
it would respond exactly how he would
respond in most these situations because
it had so much like contextual relevance
from all his live streams on his YouTube
channel and it was it was pretty crazy
and um yeah and so it's uh it was just
so surreal. So talking about like the
robot thing I just wonder too if like if
you put like a pendant around someone's
neck and you just recorded them talking
for like a week or two and then you just
fed that into an LLM and then you were
like hey talk to me like this person
talks like you could have that you know
whatever Asian robot you're talking
about. You could have it literally talk
to you like some other human, right? Um
because it's interesting too because I
was like, "Hey, give me a breakdown of
Dino's speech." And it was like, "Hey,
0.15% of his words are um uh around.3%
of what he says is like it gave me like
a full breakdown of like the last
100,000 words he said, what percentage
they are, how he typically structures
his things. Like if you put him in a
stressful situation, he'll like kind of
respond more like this, but if it's more
chill, he'll use this vocabulary." It
was like really cool. Uh, but also scary
because I was like, man, I have a lot of
me talking, right? Like this podcast.
Theoretically, people could just take
dozens of hours of this and just make
like a little Jimmy.io and it's enough
where it can pick up on my speech
patterns and how I would respond to
certain situations.
>> 100%. They could do that easily and then
just put you in a robot and now Jimmy
lives forever.
>> Exactly. Or you could just have your
robot be whoever, which is like kind of
weird. Like ill.
>> That would be very weird. You living
with you. Imagine you have a robot and
you get the robot to do stuff around
your house
>> or hiring a housekeeper. You you come
home and Jimmy's vacuuming.
>> Oh god. Well, more cynic or not even
cynically, just sad. It's like, you
know, if you lost a loved one or
something and then Yeah, I know. But
>> that's pet cemetery talk.
>> Yeah. But if someone's like really
grieving, they might, you know, do it
because they want some normality back or
something.
>> Probably feel empty and hollow and even
creepier. You have a robot that's
pretending to be your husband
>> of Yeah.
>> Yeah. [ __ ] off. That's crazy.
>> I know. But it's just I don't know.
These next few years are going to be
crazy, man. Everything's developing so
rapidly and it's just I
>> Yeah, it's uh 2036 is going to be
completely different than 2026.
>> I know. Isn't that there's never been a
time where the future's so uncertain
where no one can give you a really
accurate map of what 10 years from now
looks like. The difference between 1930
and 1940, not much other than world
events, you know. Yeah. The difference
between like 1,600 and 1700, not much.
Not much different. Maybe better boats,
you know, maybe better musketss.
>> Yeah.
>> The difference between 2026 and 2036 is
going to be who [ __ ] knows, man.
>> I know, man. Full-on Blade Runner.
>> I mean, it's just like the some of the
people I see working on like, you know,
augmented reality glasses and like
where, you know, like there's animes
where people get trapped in video games
and stuff like that. I could really see
like, you know, with AI advancing with
more and more compute where you could
just, you know, put on a headset and
live in a video game and you you could
literally just gender or generate
whatever the the world is you want in
literally like, you know, 10 years from
now potentially just real time generate
the video game you want to be in and and
cater to what you like. And just so many
possibilities and obviously with
humanoid robots just skyrocketing. I
mean, it doesn't take a genius to see,
well, with intelligence, you know,
computer intelligence getting better and
humanoid robots, all these just tens of
billions dollars pouring into it. there.
Obviously, someone's got to figure out
how to merge them together. And yeah, I
mean, 10 years from now, we're
definitely gonna just there's going to
be humanoid robots and so many things
that now would seem weird as hell, but
10 years from now, we'd be like, "Oh,
it's normal."
>> 10 years from now, you're going to have
a show where people have to figure out
whether or not someone's a robot or a
real person.
>> I would say 10 years from now, that
would be five years from now, probably.
10 years from now, I I feel like that
would just be like, you know, is this a
rock or an iPhone or whatever. Like, no
one would care. they're just going to be
normalized to especially like younger
people like younger kids who grow up
with chat GBT and AI and stuff like
that. It's like it's just intuitive to
them you know to go use these things or
um and as opposed to other means and so
it's just like as that generation you
know grow once they become a thing then
give it a couple years for people to get
used to it and normalize to it and then
you know it's not going to take that
long.
>> Yeah. It's going to be very very very
weird.
>> Yeah it is. It's like and it's also like
scary because you don't know the
implications like whether it'll be
negative positive you know for some
people will be negative for other people
it will probably be positive right you
know um like if you're a VFX artist in
media you'll probably be able to spend
more time doing cool stuff and creative
work and and less time like going frame
by frame and like color you know like no
one actually enjoys like rotoscoping
someone's hair and and like you know so
you can you know remove a background
shot or whatever. So like for certain
people like that ideally, you know, it
allow them to, you know, instead of you
just, you know, draw a circle around
them and then it just collapses on them
and AI just figures it out. So you're
not going, you know, frame by frame and
drawing around their body and it does
that and you can spend more time doing
actual like creative fun work, you know,
and hopefully that's where it goes and
not to the point where you just don't
even need the person entirely. But it's
like anyone's guess where like the puck
ends up stopping, you know?
>> Yeah, it's going to be real weird, man.
Real weird. It's going to be
interesting, you know. Hopefully, we'll
survive. But
>> I mean, I'm an optimist. I think we'll
survive. But yeah,
>> I'm an optimist, too, but I have a
feeling that uh we'll have a different
role in society.
>> That's for sure.
>> I don't think we'll be the leaders
anymore.
>> Oh, that far. Okay.
>> Yeah. I think AI is going to take over
most things.
>> Yeah.
>> Including government, including
allocation of resources. It's going to
probably restrict people's ability to
make decisions because we're so
destructive.
I did I listened to your podcast with uh
Mark Andre and and I do like what he
said or not like but it's just
interesting when he pointed out that
like you know AI is the smartest doctor
in the world is the smartest blank in
the world is the smartest of everything
right and typically you know
billionaires like him would be only have
limited access to these highle
professionals in each industry but now
essentially democratized that and
everyone has access to the smartest
person in the world in each of these
industries and so it is pretty
interesting because if it is omn uh not
omnipotent but all knowing and knows all
these things like it's like scary
because it's like we don't want I as a
human I'm like no I don't want it making
those decisions but if you like purely
take emotion out of it logically it's
like well would you rather a human with
flaws that could do something fairly bad
or this thing that has a lot more
context and you know knowledge and
experience right you say you want an
experienced person making a decision
well technically this has the experience
of everyone ever in history on the
internet right so but it's also
>> I don't even know man it's crazy but
hopefully for the most part right now at
least it seems like it's allowing people
to do less less like busy work and less
things that they don't enjoy and focus
more at least in media what I'm seeing
focus more on things they they do enjoy
like I was saying like the example of
not having to roto every single frame on
a body or you know being able to
previsualize scenes or or whatever. So I
it's like it seems and everything I'm
I'm seeing and maybe I live in a bubble
on Twitter. It seems like it's it's not
killing that many jobs yet. But
>> not yet, but it could. But the idea is
that it could also provide so much
wealth for everybody that we no longer
have to think about money in terms of
like you need food, you need shelter.
Like
>> yeah,
>> like this is universal high income is
Elon's concept. He thinks that literally
people are not going to have to work
anymore. But then the problem with that
is like then you run into human nature
problems. And so we have to teach
children how to pursue their interests
rather than how to just worry about
having a job to feed themselves. And so
then you have to give them motivation.
So you have to explain to them at an
early age that going after tasks,
completing tasks, doing things that are
difficult and challenging is actually
exciting and fun. And that's what you
should generate. And then we're going to
have to reward people based on that. And
it's just to figure out like what
incentivizes people to do things because
if they don't get incentivized and then
>> we also have VR and AR and games that
you can play all day long that are way
more exciting than real life then you
don't want to just take your government
money and play Call of Duty all day.
Especially if it becomes VR Call of
Duty.
>> Exactly. That's where it's going to get
hard because I think of like how
addicted to video games I was when I was
a kid. I mean, still to some degree now,
but like and if it was in a headset in
like a completely different world, like,
oh my gosh, like my poor mom, like, good
luck getting me out of that. like she
struggled to get me to stop staring at a
screen and making Call of Duty YouTube
videos and playing Call of Duty when I
was younger and you know uh but if I was
like actually in a headset oh and all my
friends are on it, you know, and then
you take it off and now you you have
freaking homework and like real life
stuff and like you went from the most
overstimulating beautiful different
utopia world where everything's amazing
and you're with your friends and you're
having fun and then you take it off and
you're back in like real life which
sucks. Like that's like a whole
different level of addiction than like
current video games would have. And I
mean, I don't know what the timeline is
on that stuff, but it's it's clear that
that's going to happen in our lifetimes.
>> That's the Matrix, and that's coming.
And there's going to be multiple levels
of that. And it's also going to
exponentially get better and better with
each iteration. Exactly.
>> There's no way to stop it. It's going to
happen. And that's sandbox VR, but times
a million. If you go to play those
games, you're in a small room that's
like a part of a giant warehouse where
they have these things set up. And your
room is, you know, like 50 ft by 50 ft.
And you move around in there. you do a
bunch of stuff. But if this is an actual
[ __ ] warehouse, you have physical
boundaries that exist like and then
you're in a virtual space where as
you're walking it looks like the actual
ground that you're walking on. Yeah.
>> And you're you're involved. You won't be
able to tell what's real and what's not
real.
>> And with those omniirectional treadmills
and stuff, when someone cracks the code,
it's a I you've probably never heard of
it, but there's a popular anime called
Sword Art Online. It's where don't it's
just a a guy gets uh trapped in a video
game and he lives his life through there
and I remember watching that when I was
younger and uh I remember like when I
was really young fresh off of watching
that anime I was like man I hope they
figure this out in my lifetime so I'm
like 80 years old I can just put one of
those on and just live in the video game
and it's like at first he's scared but
then he ends up loving it because it's
just like everything's great and um uh
and yeah so I think uh yeah there's just
>> well the problem is like what's real and
what's not real you know is Is it really
important for things to happen
physically in in the real air quotes
real world or will it be just as
fulfilling to exist in these virtual
worlds?
>> Yeah. I mean there I remember when I was
younger I would play like this game
called Wizard 101. It's like World of
Warcraft like an MMO RPG. And like there
are definitely times in my life maybe
there are short periods where like when
I was a young kid like my character in
that game definitely mattered like
pretty similar to like me in real life.
Like I was really hooked you know on
that game. And so like I could see it
like you know where people like look at
people who've dedicated their entire
lives to World of Warcraft there's you
know probably hundreds of thousands or
at least tens of thousands and it's like
you know if you could recreate that same
effect people would feel that same way
if I'm 90 years old and I'm bedridden
like I don't care put that headset on me
like I'm done let me just live it out in
here you know someone come in stretch my
my limbs every couple of days like you
know put an IV in me I don't even want
to take the headset off to eat.
>> Well then there's a question of is that
already happening right now? So if a
simulation exists and it's so good that
it's impossible to differentiate
>> Yeah.
>> between the simulation and real life and
you know there's a lot of people that
are very intelligent people that believe
we are inside of some sort of a
simulation currently. Elon's one of
them. He said the odds of us not being
in a simulation are in billions.
>> Really?
>> Yeah.
>> So something akin to a simulation he
believes is running right now. Oh, this
is gonna
>> So maybe maybe we are in Beast Games,
you know,
>> some me a thousand years in the future,
>> the hundth version of Beast Games.
>> Yeah, it's it's I mean, yeah, with
compute growing and growing, it's it's
if someone figured out how to harvest
the energy of a single star, that
>> maybe that's what this is about. As we
grow older, technology becomes crazier
and crazier and it reaches some sort of
a tipping point while we're alive and
this is the end of the game.
>> That would be crazy,
>> right? It reaches some sort of an event
horizon. actual civilizations similar to
us, but then they just wanted to they
lost, you know, like how we lost a lot
of our ancient history, they did too. So
there this is a simulation to see how
did we come to be with all this stuff
and so yeah I mean yeah if you're
harvesting the energy of a sun and you
have all that compute I mean look at
what we're currently able to do with
just data centers on the planet like
it's not farfetched to think you could
put have someone put a headset on or
whatever and simulate you know trillions
of things. So
>> not just that, but then there's the
reality of the structure of the universe
itself. Like subatomic part particles
acting differently when they're observed
experiment.
>> Yeah. So it's like okay, what what
effect is consciousness having on
reality itself? And are we limited in
our senses and our ability to recognize
the impact of it? And do we live in a
siloed version of reality that's we're
imprisoned by our psy limited senses of
sight, smell, touch? Exactly.
>> Like there could be way more weird [ __ ]
going on around us all the time. We just
don't have the ability. And that's what
the simulation is.
>> Exactly.
>> But it's not as simple as like you show
up with your lunch pail and you go to
work. No, there might be some weird [ __ ]
that's going on. Yeah. All along with
consciousness. It's uh you know we did a
video where we helped a thousand you
know blind people or people who couldn't
see again with cataract surgeries and I
I did think about that it's like
fascinating because you know if they
didn't have other humans around them
they they just would have never known
that sight was a thing like they you
know if we as other humans didn't tell
them I mean they just couldn't see and
so it is like is there a sense that we
might not be aware of that
>> a bunch of them I bet
>> yeah who knows I mean but that that is
like an interesting thought experiment
and like because like to those people.
Um it was uh you actually a random
memory I just got too, we we also did a
video where we helped a thousand deaf
people hear again. Um and a lot of them
it was just giving them like really
really advanced hearing aids and that
you know and they just hadn't heard in
years. And there's this one scene we did
where um a a guy had a newborn child
that was like a couple years old but was
deaf since the the child was born and
had never heard his child. And so we we
put it in and it like really really
amplified sound where he could actually
hear. He hadn't heard sound in god knows
how long. And then the first thing um he
heard is we we had his child just say
daddy and he like lost it. That was the
first word he heard in years. And it was
the first time he ever heard her. And um
I don't even know why that memory popped
my head. But yeah, that was that was a
like one of the most special things
we've we've ever filmed was like
>> that moment right there. I was like,
"Wow, that's crazy."
>> Yeah. We we assume that the senses that
we have detect everything that's around
us, but we we know that's really not
true because they're so limited just in
terms of our ability to see things,
right? We see more things with a
microscope than you can with a naked
eye. Exactly.
>> And we have no idea what the senses are
missing.
>> And all you have to do is ask yourself
if you were those people and you didn't
have other people around you telling
you, you wouldn't have known. Like you
would have thought that was reality. And
it's just Yeah, it's
>> you I don't know if we'll ever know, but
>> Well, just think about the sense of
smell and where that is. There's an
invisible thing and when someone farts,
you go
>> Exactly. And like
>> Yeah. It's kind of crazy.
>> You have no idea. If you didn't have a
sense of smell, you would just be
existing just like everybody else. And
without a sense of smell, life is not
that much different, you know? It's
different, but not that much different.
Like everything looks exactly the same,
but no one can smell anything.
>> Yeah. You know, but think of like gases
and all sorts of like a gas leak in your
house or weird weird [ __ ] that you
smell, skunks, all that stuff you'd be
missing out on.
>> I guess if you had to get rid of one of
the five senses, that would be the one.
>> Yeah, exactly. Like I feel like that's
the least necessary to survival.
>> It would suck. Food wouldn't taste as
good. Yeah.
>> You wouldn't know if you had BO.
>> Yeah. But for the most part, your your
odds of living are don't really drop
that much and like your overall
happiness wouldn't change dramatically.
>> Yeah. The only thing that would be a
problem is uh impact by chemicals. Like
you wouldn't be able to smell like
horrible chemicals that your body's like
rejecting. You know, there's certain
things you smell. You go, "Oh, what the
[ __ ] is this? I got to get away from
that." Because your body's letting you
know like this is toxic. Whatever you're
breathing in is not normal air. You
would that you would environmental
poisons would be a problem. But other
than that, regular life, if you lived in
a contained, safe environment like most
cities, most offices, most places that
people work, you're it's not that big of
a deal to lose your sense of smell.
>> Yeah. You know, it's it's funny because
uh on the car ride over here, I was
listening to a podcast we did whatever,
four years ago, and it's like uh
essentially like the entire podcast uh I
was way younger back then was all about
like YouTube data and analytics. I don't
know if you remember that. And it's like
I do uh like one thing I I've noticed
it's interesting because like I I
started making videos when I was 11. So
my entire life is on the internet,
right? And like my puberty every
development and stuff and I I look at
that our old podcast and like it is so
like uh brutal like I have borderline
like autism on like this one subject and
it it's like I was so onedimensional
back then because I was just young and
I'd only ever done one thing. It's just
so interesting because it's like if uh
someone were to theoretically search Mr.
Beast Joe Rogan and they you know if
they clicked on either one of these
podcast it' be two completely different
experiences right um
>> but you look differently.
>> Yeah.
>> I mean you look great man. We were I was
saying before the podcast you look
fantastic. You lost weight. You look
really healthy.
>> Thank you. Yeah. I was uh telling Joe
before the podcast I lost 50 pounds
between the last one and this one. Um
>> that's awesome man.
>> Yeah. And and last time when you would
ask me about movies or you asked me
about telear all these things every
because I was listening to it on 3x be
my car right here every single thing I
was like I don't know I don't know I was
like one thing and one thing only I know
YouTube and I was like I know nothing
else and I I blocked everything else out
of my like my world which is interesting
because I actually think that wasn't a
positive right I think if I consumed
more other mediums and culture it would
have been better inspiration I would
have been a better storyteller so I
actually don't think it was a good thing
which is why I've like since then opened
up and like I let more things into my
mind.
>> If I could push back on that though, I
think it allowed you to be hyper
successful because you were so focused
on it that I I think it really worked
out to your benefit. I don't I don't
think it's a bad thing.
>> Yeah. No, I think that the hours put in.
Yes. But it's like instead of consuming
four hours of YouTube a day, allowing
like allow myself to occasionally watch
a movie. I think I would have been more
tapped in and understood how to tell
stories.
>> When you were younger and you that's a
part of the process.
>> I know. It's just so funny listening to
that podcast cuz I even I as myself I
watched that I was on the car. I was
like, "Wow, I like seem like borderline
like a freak on certain things here cuz
like you were like you would like change
the subject on certain things and then
I'd instantly bring it back to the one
thing I knew like YouTube data and like
I I could like tell that I didn't even
know and I would just be like, "Oh yeah,
that thing." Anyways, retention and it
was just so funny uh listening to it.
But it's just interesting though because
you know I'm sure you see like a lot of
your your podcast you do most people
consume it through clips on social
media, right? That's their exposure to
it.
>> Most people consume most things through
clips.
>> Yeah. And what's fascinating though is
clips don't have context on the the time
range, right? And like you know, so like
whatever a clip from the podcast we did
years ago, I'll see on my feed or it'll
just randomly start going viral, one of
them now. And like um and like sometimes
it'll be things that like, you know,
I've grown up or I don't like
necessarily agree with or or whatever. I
I speak differently. But because they're
not like timestamped, it's like
interesting because a clip from
something you did years ago can randomly
go viral now and people won't even know
that it's like years ago. And it's so
fascinating because they they just like
pop off and it's like more people are
going to listen to this podcast through
like random clips probably
>> 10 15 times folds than like actually
going on Spotify or wherever you post
it, iTunes. Yeah, probably. And uh it's
so interesting because that's like the
new form of culture especially for
younger people is sub one minuteish
vertical content you know that they
swipe through the feed.
>> Um but it does inspire people to listen
to the whole thing and only a certain
percentage of them will do that.
>> But it's like uh that's a a thing with
sporting clips like you see the
game-winning touchdown that you you
watch that probably gets watched more
than the actual full game. I saw a
survey of like 56% of people now prefer
to watch a sporting event through clips
as opposed to like the actual thing.
Like they'll just get on their feed.
>> I guarantee you that's the case with
like the UFC cuz I know for the UFC when
they analyze the performance of a show
like how many people watched it on
Paramount Plus versus how many people
consumed it on Tik Tok in
>> Yeah.
>> It's many manyfold. It's like, you know,
they they they get hundreds of millions
of views on social media.
>> Yeah.
>> Of different, you know,
>> I haven't watched the fight live in a
while, but like, you know, the the the
White House one, I mean, I I saw
everything on my TikTok feed. I mean, I
probably saw 150 clips of it. So, I have
like a relatively good grasp of what it
looked like and what happened, but I
didn't watch it live. You know,
>> if you wanted to watch that one live,
really, you should have been there. Like
that was when you really absorb how
bizarre it was to actually be at the
White House. It was very bizarre. The
whole thing was very surreal. Like me
and Daniel Cormier and John Anick, there
was so many moments like the day before
the event where we were we're
rehearsing. So we're standing by the oct
and I made a video of it where I put it
on DC is like the White House
and like I'm showing the White House.
There's the cage and then the White
House is right there.
>> Yeah. And the fly over and everything.
>> Nuts. But see, that's how what I was
telling you about the Roman coliseum
before. That's how I felt. But I didn't
get the like,
>> well, you know, they were going to do
Elon Musk versus Mark Zuckerberg in the
Roman coliseum, but it was going to cost
$150 million just to secure the venue
and and set everything up.
>> I mean, I could have hooked him up.
>> Also, it would have been a terrible
fight.
>> Would have been destroyed. It would have
just been a
>> He thinks he's big and so that's gonna
be enough. But Mark knows how to fight.
Mark is like really into it. He trains
all the time. I mean, he's obsessed. He
brought this this guy that I know, Dave
Camaro, who's a worldclass coach who's a
Brazilian jiu-jitsu black belt, judo
black belt, has been training him. Like,
he's training with like hardcore people.
>> Well, because I uh I don't think he'd
care if I told the story. Like the first
time I talked to him years ago, like uh
you know, we just shooting the [ __ ]
chatting, and then like at the end of
it, he's like, "Yo, you want to come
train MMA or whatever at at my my lake?"
And I was like, "Oh, um,
no, but I appreciate the offer." But
it's just like instantly like that I
could tell that's like his way of like
bonding and and building friendships.
And like Yeah. He just like he was being
very serious. Like he wanted to roll it.
And I've never done that in my life. And
I was like, "Uh, I'm
>> Yeah. He invited me to go bow hunting
with him."
>> So, it's definitely not fake. Like that
was a one-on-one conversation.
>> No, I know you know that, but a lot of
people think he's just like puts on the
facade or stuff, but like Oh, and
ironically, like our first time beating,
he's just like, "Yeah, let's hang out.
Let's do like go roll on some mats and
stuff like he was being dead.
>> Well, the way you could tell that it's
not fake is watching him train
>> because there's no way he could be that
good if he's not actually putting in the
time cuz I watch even his striking, his
jiu-jitsu, all that stuff is like it's
clear there's many hours been spent
working on technique to achieve this
level of proficiency. I mean, he doesn't
look like a world champion or anything
like that, but he looks like a guy who's
training a lot.
>> Yeah. you know, there's no way you can't
be enthusiastic about it and be doing
that. So, he's he's definitely really
>> I know. Every time uh I listen to
whenever you have a podcast and you talk
about the UFC and stuff like that, it
always makes me like I feel that
masculine urge to like go train and do
it, but it's like
I I wish I could like wish I could fork
my life and have like one where I keep
going down this path of just grinding 18
hours a day and building all these
companies and then another where I could
like pursue fun stuff like that and like
because that would be fun like to
>> Well, how old are you, Jimmy?
>> 28. Yeah, you're still so young. You
could just do this for another 10 years
and amass so much money that you can
never spend it. And then 10 years from
now, you know, just slack off a little
bit on that and just go do a bunch of
stuff. And not only that, you could
create content doing a bunch of stuff
like Mr. Beast discovers the world. Like
you could you could do anything, man.
>> Yeah. I think
>> you're so young. Like you have so much
time ahead of you.
>> Yeah. It's hard to even I I think you
you like as humans we like build the
patterns and stuff and I've been working
so many hours every day for so long that
it's like like literally like ingrained
in in me that it's hard to ever really
imagine a world where like it shuts off
because you have to think like I started
when I was 11. So basically now all I
really do is just you know work whether
it's building companies or making
content and like another 10 years from
now that would be essentially 20 years
straight of like training my nervous
system of like this is what you do all
day every day like constantly being in
war mode obsessed with it. So, it's hard
to envision a world where I could ever
shut it off. But, uh,
>> you know what's interesting? You and I
have been doing it about the same time.
Like, uh, we started this podcast around
17 years ago.
>> Holy crap.
>> Yeah. It'll be won't be 17 years in
December, I think. So, right. I think in
this December it's 17 years. So, it's
basically we've been on these parallel
paths.
>> Wow. Which is crazy. You know what would
be funny? um is if it like envision like
17 years ago you had 11-year-old me
sitting here and then you sitting there
and like comped it to today.
>> That would be amazing.
>> AI is now going to do that.
>> So what are you going to do? You're
going to do uh a show on YouTube.
>> Where'd you get this idea?
>> YouTube.
>> Did your mom know about this?
>> Should you be in school? I'd be like I
was such a like
>> how many hours a day do you spend
working on content? Hey man, go outside.
>> Go talk to a woman.
I I mean back then too I was so like
introverted and self-conscious like I
probably wouldn't have said anything. I
would have been like
uhhuh you know because you have to kind
of be a little it's it's interesting too
because uh it's like very accepted to be
a content creator. It's like cool people
love it. It's like even parents now like
you know they're like do it and they
realize that while being a content
creator you learn a lot of different
skill sets and it teaches self agency
etc. But back then, I mean, it was like
you're batshit crazy, very frowned upon.
And like, so it's so funny to see how
that changes because like, you know,
it's the number one most coveted job in
in America right now. Like, if you were
to go serve survey like a 100 random
teenagers,
>> a lot of them, a good chunk of them
would say they want to be a content
creator. Maybe not specifically
YouTuber, but between Tik Tok,
Instagram, influencer, like, you know,
like, and so
>> it's probably the number one job that
kids want.
>> It is factually. Yes. And so, but you
know, when I was coming up, heck no.
It's like what are you a a weirdo?
That's not a job. Like YouTubers don't
even make money. How are you going to
make money? You're going to be homeless.
And so it's so funny to to see how it it
changes. Um
>> the same thing with podcasts.
>> Back then I would tell people I'm doing
a podcast and they would be sad like oh
poor guy. Like what the [ __ ] wrong
with you used to be on TV like oh I'm
having
>> Yeah. You've fallen from grace. And it's
so interesting too to see like, you
know, as like YouTubers and stuff first
got started getting big, like they all
used as launch pads to jump to Hollywood
and then it's like the ones like me who
are just like who really cares, you
know, like just stay over here and focus
on YouTube are the ones that are the
biggest and like just believed in the
future. This the same as podcasts as
well because there's a lot of people
that started off podcast and then their
podcast got a little bit of popularity
and they went and did a show somewhere
and they got and they it sort of stalled
them out in the podcast world.
>> Exactly. because now you're working for
the man air quotes and you're working
for some studio or something like that
>> and split time and you're not as
passionate and stuff. Yeah.
Yeah. Well, and it's something I think
about too, which is a message I feel
like a lot of people need to hear
because a lot of people don't realize
that, you know, um, you know, not
everyone can make tens of millions of
dollars or maybe be as successful as
like you or I can, but I do believe most
people if they, you know, find something
they like, put in a a lot of hours, like
a ridiculous amount of hours, consume,
you know, basically everything's
available on the internet now, consume
all knowledge available on how to be
good at certain things and then, you
know, do a thousand iterations on it. um
then they can come out the other side
and do it for a living. You know what I
mean?
I feel like but most people aren't
exposed to that kind of I mean to be
honest rhetoric like they they think
still you know their parents went to
college that's how you get a job and so
a lot of people today because obviously
your parents educate you and teach a lot
of these things and I'm not saying
college is bad just think it's the same
pathway and then they get in a lot of
debt and they don't fully realize that
you know if you just like
there are like you know certain content
creators that might blow up in two years
and there are others like me that take
10 years and it's just like a
distribution chart and you know probably
the average somewhere in the middle and
you just have to like there's no like
that time frame you can give yourself.
But if you're surrounded with other
people obsessed with the certain thing
you're obsessed over, whatever it is,
you're you put in 10,000 hours and in
those 10,000 hours you do a thousand
iterations and you consume all knowledge
available on it, it's like, you know,
the better you do it, the further to the
right, like the two-year mark you'd be
of being able to do it for career. But,
you know, it's sometimes it will take
longer and you just have to give
yourself enough time in it, but
eventually you can make it happen. And I
think that just more young people need
to to hear that really. Um because they
they just don't even really the dots
don't connect in their mind that that's
really even an option, right? Like
>> well, it's a completely new career path,
right? And the only re the only way that
people really can get a map of the
territory is from someone like you who's
gone through the very early days of it
and they could show, hey, not only is
this guy successful, he's [ __ ] hyper
successful. Like this is not a dream.
Like this is a possibility. You just
have to figure out your version of what
he did. Yeah, and it's a process.
>> But I would argue it's not even just for
content creation. Like if you want to be
an accountant or really anything, it's
like just put in a lot of hours, do a
lot of iterations, surround yourself
with great people, and obsess over it.
Stay focused, consume it, and then
recognize like you might be like, "Oh,
well, this person did it in 10 months.
Why is it taking me so long?" It's just
it's average and statistics. and just
give yourself enough time frame and like
it's it's hard to again I'm not saying
you'll make tens of millions of dollars
but if you want to do that thing for a
living it's if you follow those those
you know trades like it's it's going to
happen eventually um because
>> well you have to be processoriented not
goal oriented you know the process is
getting better at stuff the the goal of
being financially secure comes with it
eventually but if you think I want x
amount of money well that's what you're
going to think about you're not going to
think about the actual thing you're
making so it won't be as good so you'll
probably never get there
>> bingo
>> yeah and this is the, you know, one of
the cool things about owning a comedy
club is that we've uh set up the club.
So, there's a real path like these
people understand how you could become a
professional because becoming a
professional when I first started was
this very vague
weird thing like you never no one knew
how it was done. Like you went to open
mic nights, you did open mic night. How
do I get paid? How's how do I ever be a
professional? Yeah.
And that's kind of how we did it. But
what we set up at the comedy club,
>> we have a real creative director, this
guy Adam Egan, who is the creative
director at the comedy store, the talent
coordinator. He watches all the open
micers. He and he finds people that are
good. We have two nights of open mic
nights. And then we have Kill Tony. So
we have Kill Tony the show which is
every Monday where these people pull a
random name out of a bucket and you have
a chance
>> phenomenal show. If people don't watch
it, it's hilarious.
>> The best [ __ ] show ever. And these
people get to do one minute of standup
and if it blows up and they do well,
they get to come back. And if they get
to come back, then all of a sudden
millions of people have seen them do
standup and now they're selling out
comedy clubs and they have real careers.
And some of these people were just
grinding it out. And you know, my friend
Dick Flynn, he was out in Atlanta doing
it. it. My friend uh Ari Matty was in
Estonia and he went to Australia for 10
years just grinding trying to make it in
comedy. Gets on Kill Tony. Boom. Now he
has a career. It's incredible.
>> And and I don't recognize those names,
but like as me of a case study, right?
If they're doing stuff in Estonia or
other I never would see it, but if
they're on Kill Tony, I'll see it.
Right. And there are millions of people
like me that we're not like we're casual
comedy watchers, right? I don't, you
know, maybe I'll watch a Netflix special
here or there and I watch Kill Tony. And
so like if you don't exist in one of
those two things, you just don't exist
in my world. And there's so many people
like me.
>> There's a lot of people now like that
particularly. And we wanted to set up a
network. We wanted to set up like a real
pathway where these people can you could
see, hey, other people like like like
Cam Patterson, he was a door man at the
comedy store and now he's on Saturday
Night Live or Dorman at the mothership
rather and now he's on Saturday Night
Live. started out at the mothership and
he was working there as an employee
>> and he was funny and I know who he is
because of killed Tony.
>> Yes. Because of killed Tony. Exactly.
>> But there's multiple versions of that
now that are coming out of the club. And
so we wanted to set it up like that. So
>> you still have to do all the work, but
we want to like like illuminate the
pathway. Exactly. Like there's a clear
path.
>> Well, because the it's a different skill
sets, right? like being able to get
attention and get in front of people
might be a different skill set than
being funny and being able to make them
laugh and you know the things that make
a great comic. And so it also makes it a
little straightforward for people who
might be just world class in one comics
but they they don't know how to scrge up
enough money to travel the world and do
all these things and smart enough to
figure it out. And so like handling that
part because at the end of the day like
as a viewer I just want to watch funny
people right you know
>> there's also you have to be able to see
other people who have done it already
and how they did it. So because of a guy
like Cam Patterson goes from being a
doorman at the mothership to now being
on SNL, people see it and they go, "Oh,
it can be done. What did he do?" Well,
he kept killing every time he got on
stage. So that's what I got to do. I got
to work on my set, really grind it out.
And I was with this guy three years ago
and now this guy is rich and he's
famous. Like this is amazing. He was
poor just like me. Like literally
working for,
>> you know, uh you
>> I'm sure you pay well. Yeah.
>> Yeah. But I mean, doing road gigs and
doing whatever you can, guys are barely
getting by. But that's the key. It's
like you got to know that it's possible.
And before someone like you became, you
know, a real content creator, but
imagine just trying to explain to
someone what your YouTube show, what
your goal was, imagine this. Imagine
15 years ago, you sitting down with
someone when you're 13 years old and
trying to explain, "I want the show to
have hundreds of millions of
subscribers. I want billions of hours
consumed worldwide. I want it to be like
one of the biggest shows in human
history and I'm going to do it on
YouTube." They be like, "You're out of
your [ __ ] mind." Yeah.
>> Right.
>> Yeah. And well, and back then like viral
videos back then were like 2 million
views, right? And so like if you would
have said back then I want to get 100
million views a video like I mean people
would call you the the a lunatic like
you're just delusional. Not even
delusional like a a certified like
lunatic. Like you're not even living in
reality.
>> But now that you've paved the path and
then you've shown people that it can be
done, now you see
>> everyone's has a lot more confidence to
reinvest.
>> It's a real career path. It's a real
career path if you pursue it the way
someone pursues learning how to play
guitar and being in a band. Like do it
the right way. I want to be a pilot.
What do I have to do? I got to go to
pilot school. Got to do the work. Put in
the go through the process
>> like factually or I mean I don't know if
it's factually but it's like millions of
people over the next 10 years that will
you know find a job you know being a
creator or working for creators right I
know I mean dozens upon dozens of
creators who are hiring dozens of people
each. I have 150 open racks in my
business. I mean they're you know these
creators hundreds of thousands of people
are going to become creators themselves
full-time and those creators are going
to hire millions of employees over the
next you know decade or so. So even if
you which is what I see a lot of people
who try to become a creator who end up
failing they end up being phenomenal you
know partners or employees for uh other
creators right and there the space is
growing so big and there's just so much
demand for it because not everyone who
did stuff in traditional Hollywood you
know acclimates as well over here so
there's just so much like everyone I
know just needs like five or six people.
So, it's like it's pretty useful thing
and it's like almost like the equivalent
of getting a college degree, right? If
you're a teenager now and you put in
5,000 hours, 500 iterations, you obsess
over this thing, blah blah blah, you
come out the other end. Even if you
don't make it as a YouTuber, you now you
know how to edit. Now you know how to
tell a story. Now you have all these
character traits and um yeah, some other
YouTuber will pick you up in a
heartbeat.
>> Yeah, for sure. And it's also it's this
is the new Hollywood. I mean, this is
really
>> I mean literally now I mean four of the
biggest films came from creators. It's
like not even like it it is like a
factual thing now. Some of the biggest
new IVs are coming out of them. It's
where all the viewership is going. I
mean, when I was on this podcast last
time, I it was probably like whatever
1.8 billion people use YouTube every
month. Now it's over three billion. You
know what I mean? It's it's growing and
it's not slowing down. It's growing more
and more and more, which is what I said
would happen, you know, last time I was
on here and what I still believe. Like I
don't think these things have peaked. I
think they're going to keep growing and
um you know, it's just what younger
people use. they they never watch
television, which is obvious to me and
you, but you know, but to some older
people who still watch, you know, news
and get it through there, it still blows
their mind that they're like they've
never used cable. And it's like like a
15-year-old right now outside of like,
you know, watching an NBA game or an NFL
game has never used cable television.
They've never even seen it. They don't
like they don't even fully understand
like they're like like sometimes when
I'm talking to like a younger person
like um if I'm like trying to get a
gauge of what do you think of our new
video? Like I'll just ask like, "Have
you ever watched cable television to see
what they say?" And they're like, "No."
And I'll explain to them that there's
like two to three minutes of commercial
breaks kind of like when you watch NBA,
but instead of like a sporting event,
it's like entertainment. And they'll be
like, "Why? Why would you do that? Why
would you like why would you put like
three minutes of ads every four minutes?
Like what?" And I'm like, "Well, that's
just how things were." And they're like,
"Why?
>> It's so dumb that they still do it that
way."
>> Yeah.
>> It really is so dumb.
>> It makes no sense. Yeah.
>> It makes no sense. You don't have to do
it that way. They could probably make as
much money through product placement and
having an ad at the beginning
>> and and doing it and you'd probably get
more retention. You probably get more
views. Like no one is going to sit and
watch CBS.
>> What's even crazier is you would have to
pay money to like you'd have to pay like
$50 a month for cable to then have like
33% of what you consume via ads, which
is a higher ratio than when you watch
YouTube, which is free. It's like it's
kind of wild. And then you wonder why
people are moving in hundreds of
millions of droves over to this uh new
form that's just like Yeah.
>> And then there's podcast which is like
how many podcasts are there now?
>> Oh millions obviously but how many
successful one? Yeah obviously there's
millions but
>> but I mean the barrier to entry is the
lowest like at least what you're doing
is complex. Yeah.
>> You know it's I mean you've created a
show you have game shows. You have
charity shows. You have you're giving
away stuff. You have a bunch of crazy
things you guys do. You have tasks. You
have you have to plan it out.
>> Yeah.
>> Podcast you're just sitting down like we
we talked for five minutes before we
started this podcast. Yeah.
>> We said hi. Hey, you look great. What's
up? Good to see you. Give me a hug.
>> You gave me some caffeine to give me
cracked out and then let's go. And then
that's it. Like so there's zero
preparation other than you know the
preparation that the host does
beforehand. But if the difference
between that kind of preparation, the
kind of preparation involved in one of
your shows is [ __ ] immense. Yeah.
>> And so the barrier to entry just to be
someone who's a content creator like a
podcaster is how many podcasts are
there? Let's guess.
>> How many How many do you think there
are, Jamie?
>> Active podcast.
>> You have to act.
>> How many have been uploaded this week?
How like that's what you know?
>> Active? Yeah. Still posting on them.
>> Yeah. Let's say 7 million or something
like that.
>> That's crazy.
>> Yeah. That's crazy.
>> I would guess two active probably one
million. Please, please put this. This
is what I want to know. How many
podcasts were active in 2009?
>> Oo. Oh,
>> let's guess that.
>> Okay.
>> Put that into our AI sponsor,
Perplexity. Perplexity probably has the
answer to that.
>> Wait, they sponsor you guys?
>> Yeah.
>> Is that why you had the the founder on
recently?
>> Yeah. Well, also because he's cool. I
talked to him and we we started talking
about uh ancient Hindu mythology. I was
like, dude, this guy got to be a cool
guest.
>> I haven't downloaded I haven't listened
yet. is really he's a fascinating guy.
We were talking about these temples in
India and I've been down these multiple
rabbit holes about these temples that
they carved out of a single 2009 there
were 69,000 podcasts.
>> Holy [ __ ]
>> But that's not active. That just means
69 in Apple's directory. So that means
roughly 70,000 people had done one at
some point. But then yeah, I would wager
a small percentage were actually active
at the time.
>> Still that's a lot. So that's when I
started. Now, what is it now? That I'm
curious. Now, in 2026, how many podcasts
are there?
>> I bet 7 million.
>> Yeah, I'm I'm gonna up my guess. I'm
going to up mine to 10 million
>> worldwide.
>> I'm upping mine to 10. What does it say?
>> So, since 2009, there were 69,000 versus
several million shows today, depending
on the database you look at.
>> Okay.
>> Well, what is the number though? 4.5 to
4.7 million podcast shows globally as of
2026. You know what I'd be curious of?
How many people uh do content creation
full-time? I'm wondering what
>> Oh, that's a good question. Okay, let's
let's figure that out. How many people
make a living frame?
>> Let's let's guess. How many people make
a living doing content creation
>> in 2009 versus now? I would say 2009
maybe
>> zero.
>> Yeah. Or a thousand or something. 5. No,
I was I was a little kid. I was I'll say
5,000.
>> Okay. Maybe five. Content creation is
like a very online content creation. But
the problem is that's like bloggers and
>> yeah through social media. Uh yeah,
>> 2009 social media is just coming out,
right?
>> True. You're right. 5,000 is probably
>> So let's let's just think let's just not
even think about that. Let's just think
about today. How many people are
professional content creators today?
Let's guess. I say 25 million.
>> I I would say lower. Probably eight.
Let's see what's
>> 8 million. Yeah, that's probably more
like
>> the barrier to entry you're making me
look up here is also tough in the US
like taxpayers, people who are like
filing or just like kids worldwide. How
many people do content creation
full-time, right?
>> Yeah. Just just how many content
creators How many professional content
creators are there worldwide? Just let
Perplexi try to figure it out.
>> I I will, but I'm just like uh it's
>> I don't know.
>> I know what it's going to do. That's
what it's not It's
>> What do you think it's going to do?
>> It's going to freak out and it's going
to say there's a lot
Let's see what it says, though.
>> It's It's going to say the same sort of
thing. What does professional mean?
>> Okay. People that make a living. They
They pay their bills off of content
creation.
>> It's not a
>> I know it's not a great question, but
let's just see what it says. Just out of
curiosity, it might have an answer. How
How would it know really?
>> Yeah. You don't file your like guess
because it guessed there 4.5 to 4.7
million producers.
>> It's probably just going to look for any
database online. Eight to 12 million
professional content creators worldwide.
Depress depending upon how professional
is defined. Roughly 200 to 300 million
people identify as content creators
globally in 2026. Holy [ __ ] man.
>> Holy [ __ ]
>> Are they making money? Are they This
seems relatively like it got the gist
though.
>> Yeah, it got it. It wasn't a problem.
Jamie, you were pessimistic.
>> No, but we don't have an answer.
It's given us rough data. The rough data
is 8 to 12 million professional content
creators. 200 300 million people
identify as content creators. So out of
those, which kind of makes sense that,
you know, a small percentage of them are
going to be able to figure out how to
make a living entirely off of it. One
analyst estimates that about 4% of
creators are professional, meaning they
treat content creation as their main job
and earn a full-time living. So that
that's that makes sense.
>> Yeah,
>> that seems about right. And that's about
right with kind of a lot of things.
>> Yeah,
>> it's there's a bunch of people that try
it and a small amount of people actually
like if you think about how many people
if you go to an open mic night on in
standup comedy and how many people are
uh actively participating in open mic
nights where they visit one or two open
mics a week
>> and how many will eventually become
professional stand-up comedians and make
a living off of it. You're probably in
the same range of like 4% or something
like that. probably less.
>> Yeah, it makes sense. But the
interesting part is that number is going
to keep skyrocketing year over year. I
don't see any signs that any of this
stuff is slowing down. And so,
>> especially if people see that this is a
a real path. This this isn't a pie in
the sky dream. There's a lot of
>> I mean, at this point, if they don't see
it, then I mean, I don't know what to
tell you. I mean, I'm literally spending
hundreds of millions of dollars a year
or investing hundreds of millions of
dollars a year into content. And so, I
mean, it shows what the upper bounds
look like. Well, you're really wise in
that regard is that you spend so much
money dumping it back into the the
business. And by doing that, your
content is just so much more advanced
than anybody else's. And that's such a
big risk because a lot of people would
say, "I'm making all this money. Who
knows when this is going to end? Let me
squirrel this away and make sure that
I've got money saved up forever." You
just like, "Fuck it. Let's just spend
it.
>> Go hard." Well, it's it's what I used to
call the um creators would uh back in
the day reach like 5 million subscribers
and then it was a real inflection point
that I would notice where they'd either
keep growing or that's where they'd
start to teeter off because it's around
the time where they'd start to make good
money and it's either like okay now they
have a house, they have a car paid off
and like the ones that are really money
motivated, they kind of got that
security and so that that burning fire
that was pushing them to do crazy things
like kind of start to die off and like
it's like the Fermy paradox like for
quite a few people it's around that
range is where you see like your
favorite creators start to get lazy,
upload less, not put as much effort and
not care as much. And so, um, but yeah,
I never really had any of that. I just
like, you know, I mean, like I probably
talked about last time we were on here,
I used to live in a apartment that I
would share that was $720 a month, so
like 360 rent. And, um, I drove a 2006
Dodge Durango that cost a couple
thousand bucks and I just didn't have
any liabilities. So, I was just like,
screw it. I'll just keep my lifestyle
cheap so I can just reinvest it all.
And, you know,
>> that's so wise. Most people don't do
that and most people don't have the
discipline to work as much as you do.
>> Well, and yeah, and the the harder part
too is when you have the pressure of
your parents and stuff and I don't know,
I'm weird like when my mom would I mean,
as sad as it sounds, like she would
literally cry sometimes and be like,
"Man, I'm just so worried you're going
to lose everything." Like, "What if
these videos stop getting views?" And I
don't know what would come over me, but
I'd be like, "It'll be fine, Mom. Don't
worry." And I just like very calmly just
say it to her. I wouldn't argue with
her. I'd be like, "Just just have
faith." Like,
>> well, you were right.
>> I know it work great now,
>> but it's up to parents. Parents always
worry about their kids.
>> Exactly. So, I don't think it's like uh
she was doing anything wrong, but all
purposes like she was doing the right
thing. It's just uh so you also have to
overcome that pressure as well because
there's so many forces around you where
even if you believe in yourself, all it
takes is one person like saying
something like that puts self-doubt in
you and then you're like okay, you know.
Um but that's where I'm a big believer
if you really want it just keep your
liabilities low like live below your
means and that way it's like you know
it's it's a little easier to be riskier
if you aren't you know have all these
things you got to afford because what
really changes if you fail? That's
definitely smart. But it's there's
something happens also to people where
um just the constant grind of work, it
diminishes their enthusiasm and they
lose their perspective. They lose this
perspective of God, you're so fortunate
to be able to do this. Yeah.
>> You're so fortunate. Exactly. And
>> people just get really complacent. It's
>> it's so easy for people to just forget
how fortunate they are to be able to do
what they're doing.
>> Yeah. And
>> I'll admit it sometimes I I get hit with
that where you know it'll be a late day
of shooting and I'm in an airport and
you know a bunch of people are following
me around and filming me and I'm like ah
you know and you get those thoughts in
your head where it's like is this really
the life I wanted and you like start to
like be like ah you kind of regret your
decisions but then you got to like snap
out of it and you're like okay like the
small subset of time. Yeah, it might be
brutal but for the most part I'm doing
dope stuff like I'm in the pyramids. I'm
in the Roman coliseum. I'm doing like
beautiful amazing things. I get to
entertain and and help people. And it's
like and you just have to I think it's
very important you're around people who
like you if you have a a group of people
around you who when you get in those
negative thought loops encourage it and
help you spiral then it's bad. But if
you have people who are and which you
know not everyone in my SP position has
like people who are you know willing to
tell them how it is right who are just
like bro up like it's fine you know this
will be done in 20 minutes and then you
know your life's pretty good. like you
you don't it's it's like a it's a weird
thing like you really cuz like I've had
some of those conversations with people
where I give them the perspective and I
can tell like they haven't had that
perspective fed to them in a very long
time and you can like see it in their
eyes they'll be like yeah you're right
and it's like yeah you really need some
like better people around you because
you feel like you're you're like
spiraling in these like really weird
thoughts but like if you look at it
objectively it's not as bad as you think
>> that's the really difficult resource
resource to acquire is being around
positive people powerful people that
really get things done and people that
are motiv motivating and people that are
really exciting. That's cuz so many
people halfass things. So many people do
just enough, just barely enough.
>> Y
>> you're supposed to go all the way, you
go threequarters of the way, you know.
So many people
>> so many people just they don't they and
but if you're around someone who really
gets after it and really is enthusiastic
and really is powerful and very
positive, then it's contagious.
>> It's It literally is. It's infectious
and it makes something mundane,
honestly, fun, too. And especially if
you respect each other and then it just
like it really compounds and so so
important like even at this stage like I
say for newer younger entrepreneurs or
people trying to be content creators or
friend groups everything even at the
stage I'm at it's really is because you
are like you think speak talk act like
the people you're around and like like
they say show me the five people you're
around the most I'll show you what your
future is and it it applies at every
level you know and so
>> my friend Brian Simpson has a great
saying he says you can't be your own
boss and be a shitty employee.
>> Wait, elaborate on that. So if you work
for yourself, if like you're the one
who's out there doing it, you're like,
so you don't work for anybody, but you
also can't be a [ __ ] lazy half-ass
employee. He's like, you can't be both
things. He goes, if you're going to be
your own boss, you better be a great
employee.
>> And I was like, oh [ __ ] Like you can't
be your own boss and a shitty employee.
Like if you are going to work for
yourself, you got to get some [ __ ] done
cuz that's a very rare position to be a
person that works for themselves. Yeah.
>> Do the thing you actually love to do.
>> Yeah. And I think one of the things
that's really powerful about this time
as opposed to any other time in history
is that there's so many conversations
like this where you get to hear from a
guy like you who is doing that. So
people, young people who are listening
to this right now, they listen to you
like [ __ ] Mr. Beast is just getting
after it, man. I want to do that. And
instead of like
>> hanging out with your friend who just
gets stoned and plays Call of Duty all
day and is always complaining about
everything in his life and but meanwhile
he doesn't do anything. They're like,
"Uh, that's not how I want to think and
behave, but that guy is." And so, you
get examples outside of your own
personal social circle because maybe
they don't know a Mr. Beast. Maybe they
don't know someone who's out there doing
whatever they want to do with their
life, but they get examples of it online
and they can listen to these people talk
and they get inspired. Exactly. And if I
would assume you have a lot of parents
who watch these that, you know, have
kids and and I would encourage the the
parents to like the last three minutes
of what he just said there, like maybe
play that for your kids. And I can like
go on top of it to say because I agree I
don't think enough young people get
exposure to this kind of mindset that
you know you it really is time friend
group you know iterations on certain
thing and consuming all knowledge
available. It's those four things and do
those four things and like you'll make
it further than you can imagine and like
you know there's outliers like you this
is what like skews a lot of people's
perception. They'll find an outlier of
like well this person became very hyper
successful in this thing but they didn't
do those four things. And there's
there's outliers everywhere. But if you
look at statistically the average,
right, the person listening to this,
you're not going to be this one in a
million freak outlier. Statistically,
you know, if you want to make a good
income doing something you're not
currently doing and you're not currently
very knowledgeable in it or have much
experience. It's just those four things.
Find those people, put in the time, do
but it's like if if you just listen to
every Joe Rogan podcast, you're not
going to be a great podcaster. So it's
time plus iterations, right? You would
have to go do an example of that would
be do 500 mock podcasts while also
consuming all of Joe Rogan's podcast,
right? So you're doing both while also
consuming all knowledge available about
podcasts while also surrounding yourself
with other people who want to be
podcasts. And then yes, this podcast
might have blown up in a year. But
statistically that's not going to
happen, right? You have to give yourself
like the average might be four or five
years. And some people like me take 10
years and you just have to be so in love
with the journey that you're cool with
it. You're just like, I'm just going to
do it till it works out. And um you
know, it could be as soon as this. More
than likely it'll be here, but there's a
chance it could be there. And if that
freaks you out and and scares you, then
you you probably don't love it enough.
But if you're like, "Well, I'll have fun
while I'm doing it," then yeah, do those
four things over the long horizon and
you know, again, I you probably won't
make a hundred million dollars, but if
you want to make $100,000 a year or
whatever, it's not out of the realm of
possibility. And just those sentences
alone for a young person, they hear it,
it opens like a third eye in their mind
where they've just been told their whole
life, "Go to college, get a job. This
this doesn't even exist to them, you
know?"
>> Yeah. Again, it's like you have to be
concerned about the process and doing a
thing that you love to do and trying to
get better at it. And you know, it's
like if you say, let's say you want a
million dollars. Well, you could win the
lottery. You might win the lottery, but
the odds are very low. Or you could find
a bunch of people that work really hard
and what did they do? Well, they just
kept working hard and they figured out
what it is they do and they made money.
Like, yeah, do that's probably more
likely.
>> So, just go in the general direction.
And who knows, along the way, you might
hit it quick. Something might happen
really quick or you might figure
something out and you might be an
outlier. But the point is the process is
available and the process is available
to anybody. You just keep doing
something, you'll get better at it. Be
objective, be selfanalytical, like
recognize what you're doing wrong and
what you're doing right and get better
at it and constantly try to improve. And
just because something doesn't exist as
um um what is your occupation, you know,
in a form from 2001 doesn't mean it's
not a real job, you know. And just
because you can't tell people, you know,
if I told people at a cocktail party in
2009 that uh oh, I'm a podcaster. Like
that means zero. You tell them today,
they go, oh, amazing. How long you been
doing that? You're like, it's a job now,
right? So, how did it become a job? a
job because people figured out how to
make it a job and they did it and it
worked. And so there's a process. So
that process exists with virtually
anything you want to do that somebody
does for a living. I don't care if if
it's rock and roll star, stand up
comedian, novelist, there's a thing out
there that you want to do that someone
is making a living. But meanwhile,
there's going to be people like, "Oh,
the odds of you making it and that like,
okay, is that what we're doing? Are we
just [ __ ] playing odds? The odds of
you dying are 100%." So once you uh
adopt this mindset though, then the the
naysayers go from being um uh brutal to
actually being good because now the
naysayers are what stop other people
from doing the thing you're doing which
actually increases your odds, right? So
once you get over the hump where you
know you reach a certain point where you
know someone as you're going on the
climb like where someone going this is
stupid this is unrealistic or whatever
where you just like it starts to feel
like it goes from like something that
makes you nervous and keep you up at
night to like you don't even really care
anymore because you've just heard it so
many times and then it's like but there
are people who hear it and they quit and
so it's technically a benefit for you.
So, I like to always, not always, but on
a lot of things, I like to try to spin
it as like a positive, too. Like, what
this thing that's annoying, well, what's
the positive side of it? And the
positive is technically it'll make less
people do the thing you're doing, which
makes it easier for you. But
>> I guess it does, but I don't ever think
that way. I just think if someone can do
it, you can do it. And the problem is
>> you have to make sure that you're not
spending too much time doing it the
wrong way.
>> And so, that's where it helps that
someone's already paved the path.
>> Oh, yeah. I mean, if you can get a
mentor,
>> here's the real question.
So 2009 content creators, there's
[ __ ] very few of them, right? What is
what are we missing? Like what is what
is going to be a a job that no one sees
coming?
>> That's going to be like a content
creator or a YouTube creator 10, 15
years from now,
>> you know?
>> Oh gosh. I mean, it would have to be
something with AI that we couldn't even
see now.
>> So what could it even be? Like what
would it be that people are missing that
other people are gonna
>> It's changing so quick. Like my brain
can't even comprehend it.
>> Like nobody even thought Only Fans would
be a possibility that there'd be a large
amount of girls that just show their
naked body for a living.
>> Yeah.
>> I mean, and not even for a living. Like
most of them don't even get paid very
much, but a lot of them have Only Fans
pages.
>> Something some crazy number. It's like
10% of girls 18 to whatever have Only
Fans. Is that in the US? Yeah.
>> Yeah. Wow.
>> That's a nutty number.
>> It's crazy.
>> Yeah. And an enormous number of people
subscribe.
>> Yeah. I think it's like literally half
of American males have at one point in
time subscribed to Only Fans.
>> That can't be real. That's
>> Yeah, I think it's like 150 million.
>> Holy crap.
>> Yeah, I think it's crazy. I think the
numbers are crazy high. I mean, I I
mean, where my head's going, if we're
trying to predict the future, maybe it
would be like AI filmmakers or like
something like that. But I don't even
>> But I mean, what are you doing there?
You're doing just recreating
>> prompts and making thing like, yeah,
>> it's lame.
>> But what are we missing? Because the
YouTube thing, nobody saw that coming.
>> The podcast thing, nobody saw that
coming either.
>> Fan stuff's not new though. It's just
changed the money. Got the money from
normal ads to subscription. What also
centralized it in like where Playboy was
always a thing where you had to get
picked by Playboy, you know? Now all you
have to do is just take a photo of your
box and put it
>> there's always the local.
>> Yeah. I mean, but it's not centralized
like Only Fans is where you go there and
there's like thousands and I don't know
how many more than that content
creators, you know.
>> Yeah. I don't know. Time will tell.
>> Yeah. Time will tell. But uh it's just
just such a fascinating world that we
live in where the number one most
watched show in the world is yours. Like
you have the number one wa Well, if it's
on YouTube, then it's the number one
most watched show, period.
>> Yeah, it's
>> in the known universe. Well, right now
you're the most watched person in the
known universe.
>> I I I opened it up on the the way in
because I I figured we'd talk about the
size of the show. uh in the last 90 days
on just just our main channel, it's like
around 850 million unique people have
watched a video in the last quarter.
>> That's so crazy.
>> Yeah. So, we're doing around four
billion views a month.
>> Uh 850 million people is so crazy.
>> That's too because we do we did around
12 billion views in the last 90 days on
just the main channel. And of those 12
billion views, like whatever 8% of them
are different humans. So, it's like
factually like 850 million. Like when I
say that, people are like, "Oh, that's
850 million views." So like you know 80
million but no it's 12 billion views 850
million unique. It's just like it's
crazy, man. And it's like what's
fascinating is you like 10 years ago,
like even with cable or whatever, 20
years ago, 850 million people didn't use
the same platform, right? It's it's like
you wouldn't have even been able to
reach that many people even if you were
the biggest in anything. It's like a
very interesting time where essentially
as internet usage grows worldwide
outside of China so does YouTube usage
because if you Google something YouTube
pops up or you know now if you're
gemining something you know they'll
eventually have YouTube or if you buy an
Android phone which most phones have
their operating system YouTube's there
so like everyone just as you use the
internet you end up on YouTube and so
that's why you know even though it's
whatever theoretically 3.2 two billion
monthly active users.
>> I would be shocked if they didn't hit
four billion in a couple years and then
keep growing. Like it it shows no signs
of stopping as the internet's growing.
And so it's like to be number one on
this platform that is basically mirrored
to the internet is like it's it's like
uh it's crazy. It's it's it's a really
wild um opportunity.
>> And because it's a platform where anyone
can upload the the variety of content is
extraordinary because there's no
gatekeepers. Like a lot of it's trash
and nonsense, but there's so many
interesting shows.
>> Yeah,
>> there's so many interesting shows on
science, on cosmology, on history, on%
fill in the blank. There's so many
people that just have a passion for a
certain thing and they made a channel
and now that channel all of a sudden has
>> million pages are very similar probably.
I have so many like old history videos
where it's like some old guy that's just
breaking down World War II battle scenes
or whatever. Agreed. And like they go as
niche as possible down to like this is
like the most, you know, largest fights
in history and it like a ranking of like
the top 10, you know, deadliest fights
or Yeah. Like I would say like a third
of my homepage is like just history
videos.
>> What does it say here? Uh
>> uh YouTube uploads uh users upload
roughly 500 hours of video every minute.
>> Okay. Not to be that guy. That's that's
uh very outdated I believe. But maybe or
or actually no.
Sorry. So people watch a billion hours a
day on YouTube, I believe. So this is
upload. Never mind. This might be
accurate.
>> So 500 hours of video every minute.
Three 30,000 hours per hour uploaded.
720,000
hours are uploaded per day. Watching
just one day's new uploads would take
over 82 years day.
Wow.
YouTube. YouTube. Well, this is uh the
20 million videos uploaded a day. that's
quoting that was probably before shorts.
I bet you now that so many people are
posting, you know, shorts, it's probably
like way higher now.
>> That's nuts.
But I mean the but what's what we're
talking about like having a platform
like that where anybody can upload
anything.
>> It just makes the variety so intense.
>> Yeah. Like there's anything you want to
watch. Any video you want to watch on
nature, any video you want to watch on,
you have a question about science, just
put it in there. And there's some guy
who's got a [ __ ] one and a half hour
lecture on it. Exactly. It's nuts.
>> And that's the the beauty to tie
everything together as like a bow.
That's why you can learn anything and
you can do anything you want for a
living for the most part if you allocate
the time because it's all there. There's
literally on YouTube Harvard classes
that are recorded. the same thing you
would go into crippling debt to like to
attend. It's literally there for free,
right? It's all there. All knowledge is
available there. And if you, you know,
it's it's not easy, right? No one's
laying out like like how you're doing
with the mothership. Here's uh A to Z on
how you could become a Cam Patterson.
It's not necessarily there, which is why
it's hard. But you can all the
ingredients are there. You just have to
go collect it, put them together, and
put in the work to get A to Z. Z being,
you know, the career you want to do. Um,
it's because all the knowledge is there
ever. Like even I've literally gone on
podcast countless times and said
everything I know about YouTube with no
gatekeeping whatsoever. I've literally
had people where was it? I was in some
gym. This uh I think it was in LA or
whatever in between shoots just working
out and a guy literally came up to me
and no idea who he is but he's like I
have three million subscribers on
YouTube. I started like 18 months ago
and like I just listened to one of your
podcasts and I just did like exactly
what you said and I got a friend group.
I started obsessing over it and um you
know and I did like these analytical
things and I just like quit my job a
couple months ago and I was like no shot
this is like a coincidence. You were
like you're like tracking me or
anything. He's like no. And he's in gym
clothes sweaty. He's like I was just
running on the treadmill and I just
wanted to tell you that like I literally
just quit my job and I'm making more
money because I just listen to one of
your podcasts. And I was like whoa. And
it was it was crazy. But I've had
experiences like that countless times
where like these these things which is
why I'm so passionate about sharing it
like opens people's minds. and he's
like, "Yeah, I just I didn't realize
that was a possibility in life, you
know."
>> Well, that's you you're you're coming
from life with a with a perspective of
feast, not famine. And that's the the
good thing about it that there's there's
enough opportunity for everybody.
>> And I have a contrarian view on that
because a lot of creators do see other
creators as competitors, but I've always
been like, like if if someone's doing
well, I don't get threatened. I'm like,
yo, let's just film together. Like
collaborators, not competitors. Like
what? There's literally trillions of
views going around. If you think this
person getting an extra even if they
crush a billion views a year has any
pack impact on me. Like you're crazy. It
has no impact. You know what I mean?
There's I mean people are sometimes
spending four or five hours, you know, a
day consuming content, right? They watch
their little 20-minute video, you know,
that they upload every two weeks. No
impact whatsoever. And so I think it it
and I was really the first person to
kind of adopt that mindset and more
people are doing it now. But yeah,
that's why I go and share everything
like literally to a te and like I I'll
help people make, you know, some people
end up making millions of dollars that
I've helped mentored and I'm just like
yeah, it's just fun, you know, because
they always ask me like why are you
doing it? I'm like why not? You know
what I mean? What's what's the downside?
>> It's only positive. It's an abundance
mindset and that I think the internet
encourages that fortunately cuz uh
television is the opposite of that. So
television the problem was there was
only a certain amount of slots. So if
the Mr. B show was on NBC and then there
was another guy who was on CBS. He might
also be at 8:00 p.m. on Wednesdays.
You're like, "Fuck that guy."
>> Yeah, true. I'm not going to give him my
secrets.
>> Yes. You would never. But because of the
fact that YouTube is available literally
to anybody and the amount of people that
are viewing it is so immense. It's an
abundance and you treat it like that and
it actually just makes you grow.
Exactly. It's awesome
>> because also if you share with people,
they'll share with you. And there's no
one who will at this point in my career,
you know, be able to go tell me
something that will make me 10% better.
there are infinite amounts of people
that can make me a better storyteller or
better you know at like you know leader
or better communicator or better at set
design and it's like it's more about
grabbing those 0.1%s here and there and
like adding them together and so like
you know sometimes I'll give someone
something that you know might
fundamentally change everything for them
but then they'll teach me something very
small and I'm like oh that's actually
very useful and if I retain it I can see
how you know that would be really cool
on like on the set design on how we
could do a background or like hey after
x amount of feet you don't need as much
detail so now we can put more time into
like the detailed stuff up front, but
you know, and sometimes I was being too
particular on things really far. Like
it's all these little things that you
just accumulate over being around
different people with different
expertise and you just have to like
Absolutely.
>> Yeah. You just have to like um some
people don't see the value in that kind
of stuff. But there you can learn
anything or you can learn something from
almost anyone and I I do believe that
because everyone has like different
things and different experiences and
stuff like that, especially as a content
creator because you're also making
content for millions of people. So even
just learning, you know, what a normal
person is going through or what their
life is like is helpful for being able
to relate with them and through the
content or make something that is
interesting to them. So if you approach
people like that where it's like I can
learn something from you, no matter who
it is, it's also I I feel like not many
people take that approach either.
>> [ __ ] yeah, dude. I think uh your
approach is very valuable for a lot of
people to hear and very valuable for
young people to hear because if they
just
>> follow those principles and just follow
your passion and really be disciplined
and focused, you could do a lot of
things in this life.
>> Exactly.
>> You could be like Jimmy.
>> You could probably not statistically
not. But could you statistically not
>> Could you be a person with a couple less
zeros and all the numbers? Of course.
>> Yeah. And also just be enjoying your
life cuz you're doing something you
want. you're actually creating
something. Yeah.
>> And something you'll be proud of and
something that people enjoy and that
makes you feel good that people are
enjoying your work.
>> Yeah. And and speaking of uh something
you're proud of. So since the last time
I was on here, a big thing I've been
working on is are you aware of how many
kids are like working illegal child
labor on cacao farms? I think last time
I was on here, we talked that about how
I sell chocolate.
>> Yes.
>> Yeah. Do you know that there's over a
million kids that work in illegal child
labor on cacao farms?
>> Wow.
>> Yeah.
>> Where?
>> Uh in West Africa. So, Kotavar in Ghana,
which is where like majority of the
world's cacao comes from, that's uh
there's rampid child labor. You can ask
perplexity. I'd love for you to pull up
data so we can see it that I'm not just
making it up. And when um I think when I
last came on here, it was right after I
started a chocolate company. And I had
no idea like how bad it was. And the
last few years I've been trying to
figure out how we can build our own
supply chain where we can actually get
kids out of illegal child labor. And
there's it's like really I don't know if
you're interested in it, but there's
like a lot of stuff I'd love to share on
that.
>> No, that's very cool.
>> Yeah. So um basically if if just ask
perplexity how many kids work in child
labor in West Africa on cacao farms uh
and uh right here uh 1.5 to 1.8 million
people or children.
>> Wow.
>> Yeah. It's uh it's pretty wild and I had
no idea. And like it it's like been like
this for decades. And so it's so
normalized in the chocolate industry
that you know when I would talk to other
people who work at chocolate companies
or execs they're just like yeah it just
kind of is what it is. It's how it
works. And
>> so that's just how they get their
chocolate period.
>> Yeah. I mean, it's not all the labor.
It's around whatever 46% of of the
labor, you know. So, if you were to work
with uh how it works is like there's
well over a million farms in those
areas. And you don't buy from farms
because they have no leverage. So, farms
form cooperatives. So, like these
hundred farms will gather aggregate
their beans. So, they have a little
leverage and they'll sell it to you. So,
you buy it from a cooperative. And
statistically, you know, 46% of those
farms will have child labor. Some won't,
some will. And so, you're you're buying
at a cooperative level. And so when I I
went to all the biggest distributors and
everyone, you know, that does all the
sourcing for cacao and I was like, "So,
is there any way I can pay a premium and
not have little kids work on my farms?"
And uh it literally didn't exist. And I
was just so mind-b blown. And it it
really was frustrating because there it
just like it's not even did it not
exist, like no one really seemed to like
even think it needed to exist. I was
like, "You guys like these are kids.
Like you you have no issue making
billions of dollars in profit on little
kids working on the farms." It was like
a a very weird thing. So, um
>> that's crazy. So, that's most chocolate.
>> Uh well, majority of the world's cacao,
as you saw, comes from West Africa. So,
I mean,
>> holy [ __ ] man.
>> Yeah, I know. And so, that's what I I
mean, I'm thousands of hours deep into
this. And so, uh I met a different
company called Tony's Chocolone, who is
like a reporter who, you know, started
talking about this. Uh and
>> wait a minute, his name is Chocolone.
>> Uh Tony, but the chocolate brand is
Tony's Chocolone. They did ethical
sourcing and I I spent a lot of time
learning from them and like I've just
been on this journey with Fastables is
how can we ethically source uh you know
Fastables cacao and so we actually this
is a fun thing I've never said publicly.
So we um we started doing working with
certain farms but then I I started
around seven months ago a big case study
where we went to five villages that um
the average child labor there was like
45%. So 45% of the the labor on the
farms in these villages was illegal
child labor. And we we went on the doors
and we collected every single data
point. We knocked on every door. We got
there's around 10,000 people that live
in those five communities. We knew
everything from the child labor rates to
school attendance to everything. And
then um we've throughout the last few
years, we've just been collecting tons
of data on why kids work in child labor,
how you get kids out of child labor,
which most of it comes back to poverty.
Big Chocolate pays farmers so little
that they just can't afford to not use
children. So part of it is you you
there's this thing called a living
income reference price which looks at
like the cost to actually live there and
you just guarantee your so we guarantee
100% of our farmers that we'll pay a
living income reference price and then
we work with fair trade which uh the
cooperatives I was explaining to you
sometimes they're not democratically
elected right so you can pay more money
but if the cooperative is like someone
st skimming off money or taking it it
doesn't flow through to the farmers so
we go through we make sure it's
complicated it's like I thought this
would be an easier problem to solve this
is a multi-year journey for me but we go
to the cooperatives which again is just
a collection of farms that pull their
cacao so they have more leverage so you
can't take advantage of them. And we
make sure through fair trade that
they're democratically elected
cooperatives so the farmers actually get
the money. We pay a living income
reference price and in exchange for
doing those things they have to let us
audit and remediate the child labor on
the farms. And so uh in this five uh
village case study that we did there's
around 10,000 people living in there and
um about 7 months ago there's around 550
kids that were in illegal child labor in
those communities. And so then we
started taking over sourcing from there.
So we started doing our sourcing
principles and paying the farmers living
reference prize. Fair trade came in come
in started paying the premium. And now
seven months later uh we just got the
initial results after we did our our
check-ins and and some of the
communities we were getting so many kids
out of child labor. There literally
wasn't a school because kids just worked
on the farm. So like some of these we
literally built a school so they could
go to school because the goal isn't just
to get the kids out of child labor. It's
also to get them an education so they're
not, you know, because if you grow up
only working on a cacao farm, you have
no education. So then you're basically
doomed to work on it your whole life,
you know, because you don't you don't
know anything else, right? Um and so we
just did our recent wave of check-ins
where we knocked on all the doors, check
school attendance and everything. And so
7 months ago was 550 kidsish roughly in
illegal child labor. What do you think
it was now? basically six, seven months
later.
>> I don't know how many
>> we we were able to get a 90% reduction
and get it to where there's only uh like
around 50 still in child labor with our
first check-in. And now we we constitute
uh a kid remediate out of child labor
with two check-ins. So that was just the
first one. So technically by our books
they wouldn't be fully remediated
because you know there might have been
an accident or whatever. So we like to
double check it to make sure things are
accurate. So we'll do another check-in
in the future. So they're not
technically officially remediated, but
it just shows that like it's possible to
reduce the child labor in in these areas
like dramatically, right? Like if you
were to apply the things we did there,
but macroy across the whole country, I
mean, you're talking you could get
swerves of hundreds of thousands of kids
out of illegal child labor. And so my
the big way I've been doing or been on
is like step one is I have to prove it's
possible. So then we can start um you
know, I like most people like you, they
they just have no idea that there's this
much rampid child labor in chocolate.
>> I had no idea until you brought it up.
>> I know. which is like crazy and it's
like it it honestly really frustrates me
because no one has any idea and like
everyone's just kind of cool with it and
I think part of the problem too is if
you were to Google it they use like
confusing language or they're like yeah
this is our ethical sourcing strategy
but at the end of the day obviously most
cows going to big chocolate and you know
they can say they're doing all these
things but factually there's all these
kids in illegal child labor so it's like
I mean I
>> and no one's put in the effort that
you're doing what you just said that.
>> Yeah. And so
>> that's amazing man.
>> Yeah. And well, that's what I'm uh
really excited about and I just wanted
to mention it a because obviously the
biggest podcast in the world and I just
want to educate people on it that it's
[ __ ] crazy when you're buying
chocolate. And uh yeah, I'm really
excited though with what we're doing
because I we're essentially with
Feastables building one of the most
effective like systems for getting kids
out of illegal child labor in the world.
Like by the more cacao we're sourcing,
the more we're able to pay a living
income reference price and then audit
the farms and then get the kids into
schools. And it's like it's pretty
interesting like with that village, you
know, right now, you know, it went it
was a 90% reduction. It went from over
500 kids in illegal child labor down to
50. And obviously we're not done. We're
going to keep over time trying to get
those 50 out of child labor. But now
imagine that if we can keep sourcing
more cacao as we keep growing and we
could keep getting more and more kids
out of illegal child labor. And then
eventually because you know I have over
a billion followers across all my
platforms, you know, I can show these
case studies and then just like, you
know, berate big chocolate into
switching over because they make
billions of dollars a year in profit.
you don't have to use child labor and
you know and I think step one is showing
that it's actually possible to not use
it because right now technically there's
not really a way you could like you know
>> I think what's really important is
getting people to understand that that's
happening exactly
>> and you talking about it right now now
people will be aware of it because I
think the vast majority of people me
included were not aware I know
>> so then they hear they go wait hold on
what about this company that I'm buying
chocolate from are they using child
labor and then you know
>> and and technically I can never like
peaceables. I can't say it's child labor
free because, you know, it's not like I
have security cameras on the farm. A kid
could just walk on it and then, you
know, well, he lied, right? So, I want
to be able to say
>> making
>> we're doing everything we can to make it
as ethically sourced as possible. And
that's why I'm doing these case studies
where I can literally factually show
like people knocking on the doors, show
like without a because obviously I know
as I start to talk about this more,
there's no doubt in my mind they're
going to sue me because obviously Big
Chocolate doesn't like the idea that
people are learning that there's so many
kids in illegal child labor and because
my microphone's so big, they're going to
want me to be quiet. But in a perfect
world, they'd hear these messages and
they would have a soul and be like,
"You're right. We shouldn't make
billions of dollars of profit off the
back of little kids. Let's just put a
little bit of the money towards getting
the kids into school and putting people
that, you know, aren't kids on the
farms." And so, ideally, that's what
comes of it. We'll see in the long run.
But right now, I'm just really focused
on building these case studies and and
really showing like in depth exactly how
they could do it. So, then hopefully
they just come around to, you know, give
them the avenue to go, "Oh, we just
didn't know. This is cool. Cool. we'll
we'll start doing it. I mean because
statically there there isn't really like
all these shopping companies are so old
like technically the people who built
and and grew it like the the the
founders they're dead right this is
third fourth generation people like some
of these people have never built a
business from ground up so maybe you
could give them a little slack and be
like they just don't know any better and
they it's a problem they don't know how
to solve
>> [ __ ] them they know
>> I mean they know they have I'm trying to
be cooperative because in a perfect
world if we could get them all to switch
I mean I don't
>> well maybe force their hand I mean maybe
maybe just making people aware of it
will help force their If I wasn't the
biggest biggest YouTuber in the world,
if if I were here's a crazy sentence
that I do believe to be true. If I
stopped caring about this issue and did
nothing, then 1.5 million kids in
illegal child labor, I guarantee you it
wouldn't change at all. Like it wouldn't
change at all in the next 5 10 years.
Like who else? It's been it look like
look at how many kids are in illegal
child labor in West Africa on cacao
farms. Okay, we're back. We're back. Big
chocolate sent.
>> Yeah, we we've had this issue. You're
good. But listen, man, it's just another
example that you're an awesome guy and
the fact that you don't just care about
money and you really care about doing
the right thing and that you've decided
to do this is just another example of
why you're great. Thank you. Well, and I
wanted to educate people on that. And
another thing I'd also I think is a
thing that people should hear is
especially in America, do you know that
I mean it's probably not going to
surprise you, but 40% of food that's
produced in America ends up getting
thrown away.
>> I have heard that.
>> Yeah. And it's and so a lot of what
we've been doing is working with uh is
like working with nonprofits and setting
up essentially like you know so many
stores and restaurants just throw away
perfectly good food or like they'll have
things like if something's like within a
week of being expired they just toss it
out because whatever but it's like it's
perfectly edible. There's literally
nothing wrong with the food. And we've
been uh just setting up like mini uh
there's a 501c nonprofit called Sharing
Access who crushes at this. and we've
been funding and building like these uh
small logistics hubs like one in New
York. Um you know and we've been through
them and then also our food banks we've
been able to distribute over uh 40
million meals to people in need across
America and uh instead of like buying
food and taking and storing and
distribute it just taking food that
would have been thrown away but is
perfectly fine and perfectly healthy and
just do you know figuring out how in a
couple days to just get it to food
drives or people in need. And that's
another thing, too. I illegal child
labor and cacao and that are like two
things that I feel like people should
just be aware of because it's a very
solvable thing. You know what I mean?
Like if you work at a retailer, I'm sure
a lot of people here do that throws away
perfectly good food because they're like
you, you know, you never they never want
to run a risk of something being bad on
the shelf, so they'll preemptively throw
it away. Just call a local nonprofit and
be like, "Hey, we're this every week. We
tend to throw away food around this
time. Come pick it up." Like little
tweaks like that is like so simple, but
would feed so many people in need and
save us so much money, you know? And I
feel like it's kind of a no-brainer. And
I've literally seen it in effect like
we're opening up another facility that,
you know, over the next 12 months should
be able to distribute around 10 million
pounds of food. So whatever that is,
maybe like 7 million meals. And it's
like just taking food that would have
been thrown away. And it's kind of like
mind-blowing that in America like more
people aren't aware of that because it's
a very solvable thing to be honest.
>> I think there's so many people that are
only concentrating on what's going to
make them money. And
>> of course,
>> you know, it it's very rare that someone
like you thinks
about greater good and and actually put
>> in this case. It doesn't even that one
doesn't even cost you money. We're just
talking about instead of putting in a
dumpster, put it in a truck,
>> put the effort to to
>> Well, maybe one of you if you're a
Walmart or I don't even know, some
random store owner listening to this,
just consider it. Don't throw the food
away. Um,
>> you're an awesome guy, Jimmy.
>> Thank you. Thank you for being here,
man. It was really fun. I really
appreciate it.
>> Yeah. Congratulations. We got to make
this zombie show. We'll do it.
>> We're doing it.
>> Yeah, I think we should do it.
>> I'll handle all the work and stuff, but
you got to
>> I'll think about it some more, too.
>> Yeah.
>> I'm I'm going to I'm going to bounce
this around cuz I got excited. I think
there's something to it.
>> Next time Next time you see me and Joe
together, it's going to be fighting off
some zombies.
>> All right. Sounds good. Thank you.
>> That was awesome. Thanks for having me.
>> Oh, my pleasure. Thank you. Bye,
everybody.
Ask follow-up questions or revisit key timestamps.
The video features an interview with Mr. Beast, who discusses the immense scale and production value of his shows, like "Beast Games," which offers the largest cash prize and utilizes record-breaking camera setups for unscripted content. He shares insights into the challenges of casting a global pool of contestants and his philosophy of prioritizing content quality over budget. The conversation highlights his ambitious projects, including filming in historical locations like the Roman Colosseum and the pyramids. A significant portion of the discussion revolves around brainstorming a realistic zombie apocalypse survival show, detailing potential mechanics, locations, and challenges. Mr. Beast also touches upon the growth of the creator economy, the future impact of AI, and his philanthropic efforts to combat illegal child labor in cacao farming and reduce food waste in America.
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