I Investigated India’s Biggest Smartphone Controversy
1200 segments
I might get sued for this, but imagine
you made a YouTube video about a phone.
You get it out the box, you test it, but
you feel like something's off. So, you
tell your viewers, but then you receive
a court order. You're legally forced to
take your video down. You're banned from
ever saying anything negative about that
phone again, and so is everyone else.
And suddenly, it all erupts into what
can only be described as a war within
the tech community. That would be crazy,
right? Right. This is one of the most
fascinating, alarming situations that
I've ever seen on my 15 years making
YouTube videos. And it's also currently
a very real active legal case. So, the
YouTubers involved are not allowed to
comment. But I will. I've got the
products. I've got the receipts. I've
consulted the experts and people at the
very heart of the situation. And if
anyone wants to sue me, I'd love to see
them try.
Quick context. India is the second
biggest smartphone market on earth with
over 700 million users. But at least
twothirds of the phones sold there from
brands like Xiaomi and Vivo and Oppo are
Chinese, which has created this massive
opportunity for someone to come in and
make a phone in India. Partly for the
same reason that Brits love their made
in Britain logo and Americans like to
buy American. It would help Indians to
support the economy of the country they
live in, but also compounded by the fact
that India and China don't have the best
relationship. Long story short, lots of
border clashes and a lack of trust. So
over the years, a bunch of companies
have tried. You've had Carbon, you've
had Microax, you've had Lava, all
leaning into this national pride,
plastering their marketing campaigns
with this promise of made in India. But
they've all failed to capture any kind
of meaningful market share. Because
ultimately, while their products might
be assembled in India, they're still
designed in China. And if you're going
to buy a designed in China phone, then
you might as well just buy it direct
from a Chinese company like Xiaomi and
get it even cheaper.
Which sets the stage for July 2025 when
a new brand called AI Plus launches with
the pitch of delivering India's first
fully sovereign smartphone.
>> Expertly engineered and meticulously
built in India. And they went one step
further than the rest to say that it
even
>> prioritizes your privacy and secures
stores your data in India.
>> So any of your data that has to go
online they're saying will be securely
stored
>> in Google Cloud India regions.
>> This built-in India strategy is
absolutely central to the entire case.
So, it's important to stress just how
much they leaned into it. Like how it
literally spells out on the boot screen
of my AI plus phone here, "Your data
stays safe in India." Or how they said
their phones are so secure that they
are, and I quote, "certified for
government, all amplified by the CEO
firing shots at other companies for not
holding themselves to the same
standards." Referring to other Indian
brands, he said, "Made in India means
little if software and updates come from
abroad." and then referring to the
abundance of Chinese phones. This
foreign dominance raises critical
concerns about data privacy. And if AI
Plus hadn't already made their stance
extremely clear, then nothing summarizes
it better than what I can only describe
as their comic book strip of an advert.
It starts with this poor Indian man
who's woken up to find that someone's
taken a large loan in his name without
his consent.
>> Oh, right. Yeah, it's this Chinese guy.
Chinese not safe
>> AI plus smartphone.
>> I think I've read fortune cookies with
more nuance, but you get the point.
So, you might be wondering who is this
AI plus CEO? This Indian hero who's
about to show the Chinese who's boss.
Mav Sheth, a man with a very colored
history of making phones. He was a sales
director for OPPO in India. He then
co-founded and became CEO of Realme. He
ran that company for 5 years and by the
time he left in 2023. It was the fourth
biggest smartphone brand in the country.
Then he went off to lead Honor in India
hopped over to Alcatel to do the same
until finally deciding to build his own
phones with AI Plus. So two things jump
out to me. One that with work experience
like that, I can't think of a single
person more qualified to start their own
tech company. Then second is for someone
who's seemingly so vehemently against
China, he sure has spent a lot of his
career working for Chinese companies.
>> Chinese not safe.
>> Now to be fair, got to hand the mouth of
guys flowers. The prices of the products
that he's launched, they seem really
reasonable. Amongst other products,
there were two phones. The Pulse, their
4G phone, starting at 4,499 rupees, and
then the Nova, their 5G phone, starting
at $7499. Right now, that's equivalent
to $47 and $79.
So, like, how wrong can this go?
Well, the first crack appeared when
YouTuber Gan Therapy got his hands on
the phone and posted a video. He
highlighted that this supposedly brand
new built-in India software, which the
brand calls Next Quantum OS, does seem
to look awfully similar to Realme's
operating system, which is definitely
not built in India. doesn't prove
anything. But it does make me wonder, if
you were actually building a new Android
skin from scratch for this brand new
company you started, why would you not
make it look different to what's out
there? Especially when what's out there
is the company that you used to run and
are now competing against? And then Gon
Therapy found three apps on the phone.
Clean Assistant, Phone Clone, and Mobile
Butler. Which, by the way, I also have
on my phone. Clean Assistant, Phone
Clone, and My Mobile Butler is called
Phone Manager, presumably because it's
been updated since. These apps came
pre-installed. You can't disable them or
uninstall them. And he asks, "How could
they keep your data in India if they are
actually Chinese apps?" Why would he say
that? Well, because when you pop into
the privacy policy of Phone Clone, who
else but a China based company, Sprocom
Technologies, who's very clearly spelled
out as the service provider. I screen
grabbed the entire policy and made it
public in case you fancy a very long
read. But the point is, you don't have
to scroll very far for it to raise some
eyebrows. We may collect your personal
information by one, information you
provide directly to us, two, information
we obtain automatically during your use
of this application, and three,
information we obtain from other
sources. And then for the other two
apps, there isn't a privacy policy, but
we managed to extract the app files,
ping them off to a very smart Android
researcher who's chosen to remain
anonymous. And this is what he said. All
these three apps are built in China for
sure. They just change the package name
to make it look like they are built from
scratch as part of next quantum OS
followed by all the screenshots proving
this fact. Now, does this mean that your
data is going to be sold to the highest
bidder and the Chinese triads are about
to knock on your door and ransom you to
get it back? Probably not. Most apps
collect data. But the point is, can this
app guarantee that not a shred of your
data leaves India, which is what's being
promised in no uncertain terms here.
Well, that feels less certain. Now, I'm
going to be confronting MV himself about
these apps. But for now, what you need
to know is that for saying what he said,
Yan Therapy received a legal notice from
the AI Plus company and his video has
been geollocked, meaning that I can
still watch it here in the UK. But if we
VPN over to India, you can see that you
straight up can't there bear. This is
already pretty unheard of for a tech
review. But this isn't the shocking
part.
I was curious about this whole Sprocon
thing. I never heard of the company, but
I also couldn't help but feel like they
were part of the bigger picture here.
So, I had a browse and I don't think
I've ever seen a load of nonsense quite
like it. There's pages and pages of
stuff like connect with mind. Connect
with mind. Again, I've never read a more
generic sounding company profile. And
their company culture connect with mind.
Well, of course. And then their
corporate mission is supposedly
connected intelligent
intelligental.
So, what on earth could this China based
company that can't even spell
intelligence have to do with our made in
India smartphone that literally has
intelligence in its name? I was about to
quit, but then I stumbled into this
page. Oh, Sprocom do make phones. And
while this is not exactly this, it's
pretty hard to ignore the similarities.
How aligned the camera module and the
camera positioning is. How from the side
and the bottom, these two feel like a
mirror image. Not to mention how almost
every spec, including the display, looks
identical. So, here's what you need to
understand. There are two ways to get a
tech product made. You can either
ideulate it, design it, and own all the
rights to it yourself, like Apple, for
example, who then just hands over the
brief to a contract manufacturer to do
the building for them, to Apple's exact
spec. But the other option is to go to
an ODM or original design manufacturer.
This is a company who builds the
products, but has also done the
designing, the ideation, and often owns
the rights to their designs, too. And
so, all you do as a customer is request
slight variations, get your logo added
to it, and brand it as your own. And so
Sprocom, according to an official
business report, is a Chinese ODM, which
you know is not in itself unusual, but
it does cast even more doubt on just how
much of the imagining and building that
AI Plus is actually doing themselves. To
give you an idea, within just half an
hour of digging, I managed to find four
other supposed clients of this Sprocom
company, and all of their phones look
remarkably similar to ones on Sprocom's
site. So, when you look at this, how
much does it look like Sprocom's clients
are really researching and developing
themselves? And how much does it look
like they're largely just taking what
Sprocom gave them?
And um I've come to learn something else
about Sprocom through a conversation
with someone who's let's just say very
high up and very involved in the Indian
supply chain.
>> Basically, you have different tiers of
ODMs. So up there you have ODMs in the
likes of Long Chair. They work with
brands like OPPO, Vivo, Samsung. Then
you also have good ODMs. They work with
brands like nothing or Moto.
>> Yeah.
>> And then you have low tier ODMs. And
those ODMs are known for making very
very cheap products. This includes ODMs
like Procom.
>> There is no R&D involved. The product
exists. What you do is just you
customize slightly the back of the phone
so that it looks a bit different. They
cut a lot of corners. The way they make
things very costefficient is having a
very cheap supply chain. They use a lot
of like secondhand components. The
biggest opportunity is when it comes to
the memory chips. For reference, for 64
GB memory, you'll probably get around as
low as $20 versus $60 if you are buying
it new.
>> So people are buying a new product, but
actually the memory chips inside are
from used products.
>> Exactly.
>> Given that in India specifically, there
are tons of phones in that lower price
bracket. Would you say that's probably
the case with most of them?
>> No, that's the thing. If you look this
year, whether it's like OPPO, Vivo, they
haven't been launching any phones in
that price point. Those players are the
ones kind of working with the tier one
ODMs I mentioned because they don't do
this type of like more dirty work.
>> So, my takeaway from this is there's
actually two layers of dubiousness. On
top of AI+'s already debatable claims
about how Indian their products are,
according to this insider, by buying a
phone sourced from Sprocom, you're also,
ironically, getting a lower quality
product than the Chinese companies that
AI Plus is trying so hard to separate
themselves from.
But if everything we've seen so far has
felt sus, then AI Plus's wave 2 is where
this situation just explodes. Because
now we move into this year, 2026, where
AI Plus launches their second set of
products. One of them being the Pulse 2.
That's actually the one I'm holding
here. And this time, clearly the
YouTubers are ready because one of them,
Techweiser, drops a video titled, "This
Indian phone is a marketing disaster."
Now, this video got taken down
completely. It's part of the evidence
being used in the court case. I'm
getting to that, but he accused the
company of a few things. One of them
being how it's just a bit strange that
the CEO has gone on the record to brag
about the lack of bloatware. First and
foremost, no bloat wares.
>> The bloatware still exists. It existed
on his phone. It exists on my phone.
It's hidden from the app drawer, so you
can only tell when you open up this game
space hub. But this absolutely counts as
bloatware by my definition. It's
preloaded. The games are spammy and
adfilled. Many people will not want
them, and yet they are still taking up
storage space. Again, Mardev has his own
defense for this, but we're getting to
him. More concerningly than bloatware
though, Techwise's other claim is that
you know the Chinese apps that were
present on the first AI Plus phones that
caused the entire scandal. Well, he said
that all of those apps were actually
still on the new phone. Two of them had
now been hidden, but just by plugging
into a laptop and entering a quick
command, he could reveal them again. And
then he finished off this video by
recapping all the companies that
Mardiff's worked at, explaining that
each one has deserted customers in some
way and concludes that the biggest
reason to not trust this phone or trust
this entire company is the founder Mard
of Sheth. 5 days after that, a second
bombshell drops. This time from another
channel, Techbar. And he goes even
harder because as well as the AI Plus
Pulse 2, one of the other new products
launched was the Nova Flip. And Techbar
says that this phone is exactly the same
phone as the Chinese ZTE Nubia Flip 2.
He says they have the same battery
processor, that the camera seems the
same as a ZTE, and I can see why he'd
say that. He didn't actually have the
phone in hand when shooting his video,
but I do. And in fact, I can tell you
this is a ZTE phone. I can see all sorts
of apps and sensors with clearly labeled
ZTE identifiers. And here's the thing.
If anyone were to argue that maybe the
links to China are fairly minor surface
level on the pulse phones, I don't think
that can be argued for the flip. The
compass app ZTE, the AI engine ZTE, the
fingerprint service ZTE, and we should
probably at this point just register the
20 to 30 and sometimes more permissions
given to these services.
Anyway,
Techbar then goes on to say, "If you
think it took me a lot of effort to find
this flip phone example, it's not like
that." He says, "Look into any of their
products and you'll find a Chinese
copy." And credit where credit's due, I
too found one in about 3 minutes of
soouththing. Their website has a
download section here. So, that takes
you to, I guess, the support page. Need
help setting up your device? Well, screw
you because that button doesn't work.
Good start. In fact, the one link on
this page that actually does work is a
link to the app for the kids watch that
they sell. You click download Lee Fine
Technology. Lee Fine Technology
doesn't sound Indian. So, let's search
that up. Oh, would you look at that?
Based in Shenzen. And it's not just a
software thing. Yet again, the hardware
on the Leifine website looks identical
to the hardware that AI Plus is selling.
So, very likely another ODM to add to
the list. But then the most curious
example that tech bar gives is the
wearbuds. The AI plus also launched.
This watch that contains earphones
inside of it which MV have said at the
launch event were also
>> this is the design which we have
designed in India patented in India.
>> Techbar claims this product too is in
fact clearly just this product made by a
Chinese company AI power. What on earth
is happening here? And this is super
weird. If you go on to the official
verified Instagram page of this Chinese
AI power company, they actually posted
about the AI plus launch event with the
caption wherebuds watch great
cooperation with AI plus brand. If this
product was designed entirely in India,
why would a Chinese brand, and yes, I
know they're a Chinese brand because I
asked them and they told me, say great
cooperation. And while we're at it,
doesn't this AI power logo look a little
familiar? As a matter of fact, I've
actually cut out the AI Plus logo here,
and you can watch me live as I show you
that you can place the AI from AI Plus
exactly on top of the AI and AI power.
Does that strike you as two companies
who have nothing to do with each other?
How many Chinese partners can this one
anti-Chinese company have?
14 days later, both of these videos
disappeared from the internet. The Delhi
High Court in India granted AI plus an
exparte injunction against the YouTubers
which means that without hearing them
first techiser and tech bar were now
restrained from publishing disparaging
content about AI plus or M of chef. And
there's one more wrinkle a third person
was named John Doe. This is the court's
way of also saying unnamed future
critic, which means it's the two
YouTubers, but also anyone else that is
banned from and could be charged for
speaking against AI Plus. This clause
has already led to legal action against
at least 10 other YouTube videos. That
is a drastic response. So, I decided
it's time to call in the eagle.
So, could you clarify what exactly an
exparte case is? Exparte is where you
are the only side going in front of the
court. Only one side is presenting their
case. And you can imagine in an
adversarial system that relies on both
parties being there that if you're the
only one in the court, it's a whole lot
easier to present your case than it is
that the other side is contradicting the
things that you are saying.
>> Right. That makes sense. But then in
what kinds of contexts are you expecting
to see exparte?
>> For example, a domestic violence
restraining order. uh often happen
exparte because there are presumably
real safety risks if both parties were
there. So that's an example of something
where an exparte procedure is used more
often.
>> Yeah, that's what's confusing me. This
isn't that at all. This is a tech review
where the reviewers have been critical
to the brand but also the guy behind it
>> in the context of seeking an order
preventing the disclosure of tech news
or a tech news related thing that would
be basically unheard of.
>> He explained that expartate at least in
the US would require you to show
irreparable harm and that if in this
context any damages created could be
solved by just paying someone money i.e.
financial loss, then that wouldn't count
as irreparable.
But that's the US.
>> I do know that the laws are very
different between the United States in
particular and India. In the United
States, you basically cannot be held
liable for defamation if what you're
saying is true. The laws in India are
much more plaintiff friendly and they
are much stricter to the point where
sometimes even saying something that is
true can give rise to a defamation
claim. Okay, got it. All right. Thank
you very much. Appreciate it. So, given
that I'm not in India, I'm going to give
you my opinion, which is allowed here. I
think that if you own a company and
people are criticizing that company and
you, then they're entitled to that. If
you disagree with them, I don't think
you should be able to go for an
emergency gag order like this. That
doesn't mean you sit in silence. I think
you should just make your own video.
Explain why and that message will find
the audience that it needs to. In fact,
you know what? That's exactly what Carl
Pay does whenever people roast his
nothing products. And I rate him for
that.
Okay, I feel like we've established how
the product isn't as Indian as we've
been led to believe. How this CEO has
gone to an unprecedented extreme when
called out for it. But before we take
this all to the big man himself, I've
been trying to figure out cuz this is
very important when you're assessing how
guilty someone is. Does this company
deserve our benefit of the doubt? Yeah,
it's a no from me, Chief. It's just
interesting how on YouTube these phones
were getting absolutely cooked, but on
AI Plus's own website, every single
phone seems to have a flawless five-star
review. And then you click into those
reviews and you realize it's a fivestar
review no matter what people are saying.
Some people are literally just filling
out support forms seemingly with
questions like, "Where I buy now? Can
you please guide me?" Yeah, that's a
glowing five-star review if I've ever
seen one. And then you realize, oh wait,
it doesn't even matter if they're
actually saying it sucks. Like this
comment here, it's a five-star. A lot of
the reviews on Flipkart are just as
organic. The screen quality is great and
the camera performs well. The display
looks great and the camera is reliable.
The display is sharp and the camera is
solid. It's almost as if some of these
reviews are generated, but no, surely
not. Not from the company who has ended
their official terms and conditions
section with, "Let me know if you'd also
like a downloadable version, a version
for your Shopify website's policy page,
or tailored clauses for international
customers or B2B transactions." Oh, you
guys starting to get the same picture
that I am about this brand? Or how do
you remember that borderline racist
advert with the loan and the Chinese
man? Does it feel just a little bit
ironic that with an ad like that, this
AI Plus site also reads, "You while
providing your personal information over
the platform, consent to us and other
third parties like credit bureaus to
contact you through SMS, instant
messaging apps, call and/or email." And
worse still, if we smack this same link
into the Wayback Machine, it used to
specifically spell out personal loans.
Whoops. I could keep going. A lot of the
marketing material appears not entirely
original. They've posted photos claiming
to be taken on their phones that every
photographer I have sent them to has
confidently said is basically not
possible. But ultimately, I decided we
have enough questions now that we need
to take them to the CEO himself. Now, I
have actually called Mardov once
already, but what he said was so
confusing. It felt like he was
constantly changing his mind as he was
speaking. So, I've taken everything he
said. I've distilled it down to the key
things that I think really matter in
this case. And now it's time to lay it
all out in front of him to really
properly in one go confront him.
Right. Let's do this.
>> Yeah. Great. Great setup, huh?
>> You're getting the full BTS here.
Yesterday, I think the AI Plus website
went down. Did that have something to do
with our conversation?
>> Yeah, I'm removing everything. I'm
redoing it. I put up after your
feedback, I put up about a special team,
hired a website agency on the weekend.
>> Well, I noticed when the website was
launched again, the reviews section was
gone. I was happy to see that. So, the
website did suck, but at least he's
taken the feedback and started actioning
it pretty quickly between our first and
second conversation. We were off to a
good start. One of the main reasons your
brand exists is you're trying to, you
know, build things in India from now. A
part of it from what I understand is
that you've also expressed a lot of
concern about Chinese phones. What
exactly makes these Chinese phones a
risk in your mind?
>> Chinese phones are not a risk in my
mind.
>> Okay,
>> let's divide economy and consumers
first. They are not risk to the
consumers. I'm talking about the economy
wherein the revenues and the technology
transmit the technology knowh how from
last 10 years intentionally or
nonintentionally has not been
transferred to India.
>> Okay. But then this advert it's implying
very strongly that Chinese phone not
safe AI plus this advert is made for a
consumer right?
>> Yeah there were 300 Chinese apps which
are banned in India and it was a app
which was basically for small loans or
for a fintech loans and there were a lot
of suicide cases around it. So if you're
talking about an particular ad I'm just
an 8 months old brand. I would have made
a lot of mistakes and I admit to the lot
of mistakes which I would have made it.
So would you say this advert is an
example of a mistake?
>> I would not say that that's a complete
mistake. You stand by the ad.
>> Yeah.
>> You stand by it. Yeah. Okay. So he says
the ad is fine because it's based off a
bunch of real Chinese apps that did
cause people to lose money. But still
for more reasons than one, I don't think
this is the kind of messaging that
anyone should be doubling down on.
Moving past that though, in our first
interview, we asked Mavv about the three
Chinese apps that the YouTubers found on
their phones. Were they real? and he
said
>> yes there were but that was not on the
Indian version that was on the global
version for Nepal for Indonesia and for
Sri Lanka and every other countries
which I'm testing
>> so you're saying that no one who buys
one of these phones in India will get
any of these apps but I need to ask you
that because I'm holding one of them
bought in India and I have these apps I
feel like as soon as I revealed that I
too was holding the phone Marv kind of
pivoted
>> which version are you holding it in That
is what I have to check. I'm again
saying you yes I'm not saying no. This
were probably the initial testing units
not at all possible.
>> So specifically in a really concise way
what are you suggesting has happened
here? Why do I still have these apps on
my phone?
>> See I just have to check the kernel
source has been picked or not. I do not
have the device with me. I do not know
what exactly has happened until unless I
see the device.
>> What do you think has happened given
that I can guarantee you this phone has
come out of the box. It's been booted up
and it's been connected to Wi-Fi.
>> See, I'm again telling you I really need
to check the software and version five
you are saying is a December 25 software
which is from some small account which
was never a software which was ever
there. That is the reason I have to
check what has happened is it been
tweaked
>> but you're saying that and you've told
me this before as well that launch
devices don't have these Chinese apps on
them. Is that right?
>> Yeah. All the current devices which have
been launched they do not have any
Chinese apps. Pulse 2 as well. Nova 2.
>> I'm talking about Ultra which I just
recently launched.
>> What about the Pulse 2? Does that have
Chinese apps?
>> No, they don't not have 110%. They
should not have it.
>> Okay. So, what would you say then if I
say I've got mountains of evidence of
your own customers on Flipkart who all
show images of these apps on their
phones, including
>> reals, content from all over the place,
YouTube tutorials.
>> That's what I'm trying to tell you,
right? I'm not sure that you know again
I have not gone through that content
what you're saying what I said
guarantees about Nova 2 and Nova ultra I
definitely guaranteed that right
>> I want to show you something right now
so I didn't tell him this but as well as
the Pulse 2 and the Nova flip phone I
also have one of the Nova 2Os that he's
so insistent is completely spro free yes
I hired someone on Fiverr to buy a lot
of phones for me but guess what first
time I booted it up it had all three
Chinese spro Procom apps installed. Now,
there was an update and sure enough,
when I installed it, the apps did
disappear. But him sitting there acting
like I'm absolutely crazy for suggesting
that these apps were on at least some of
his phones at launch when I've seen them
across like 30 different sources at this
point is not the problem that I thought
I'd be having. Not to mention that even
with those apps gone on my Nova SPRO
weather clock, I wonder what SPRO stands
for.
>> Can you just do me one favor? If you can
just tell your person to buy a new
device in India and open up and check it
because I also want to understand
>> is that very real? Yes or no? I'm more
than willing because I also want to go
through it. If I made a mistake, I will
admit it.
>> But do you understand why that's quite
hard for me to get behind given that
this was the predominant message in the
YouTube videos that have been forced to
be taken down, right? Is that these
Chinese apps exist? You're definitely
aware of this situation. Why is it that
now you're telling me, "Oh, if this is a
problem, I'll look into it."
>> No, I was also telling the same thing to
them. It was not that it was only about
the Chinese apps. But at the same time,
what phone software which you are
telling me right now, that version was
never existing, which you are telling me
right now. It has never been existed.
I've checked all the records. It has
never been existed.
>> What does it mean for software to have
never existed before? I will spare you
the full conversation here, but
basically I spent 15 full minutes trying
to see if I can get Marv to admit that
just something is wrong here that needs
internal investigation. It's blatantly
obvious to me, but he just kept
insisting that the software on my phone
didn't exist. And I still don't
understand what that means. Of course it
exists. I'm stuck on it. Now whether or
not this is the reason for the lack of
updates, this absurd inconsistency
between what he seems to think is on the
phones versus what actually is does line
up very well with what something that
the industry insider warned us about
>> because the biggest issue is also on the
quality control. They will be okay with
a certain level of defects. When you
handle secondhand components, you know,
when you kind of realize that one
component or one phone has a defect, you
cannot trace the initial batch to
understand where the problem is from and
how you can fix it. I myself have bought
one of these phones from Flipkart to
test it and I'm not seeing any kind of
software update. They're telling us that
there should be some sort of March
software update. I've only got December.
Could this lack of quality control be
the reason that some people are not
getting the software update which should
get rid of these Chinese apps?
>> Oh yeah, of course. I mean 100%.
>> Oh, also do you know how Marv asked me
to buy another device to check? Well, I
did. I bought two more on his request. I
asked our Fiverr contact to get one from
Flipkart and one from Amazon in India.
And would you believe it, even those
phones, both of them bought in India,
set up in India, had all the Chinese
apps still there and no update
available. So, the last thing I'm going
to say about this Chinese app situation
is either Marav is incredibly alarmingly
unaware of the state of his own devices
or he's gaslighting me and I don't know
which one is worse. Anyway, in the last
call, I also brought up the topic of
bloatware. Now, one of the main selling
points of this phone, you've talked
about it in your podcast quite a bit, is
you're trying to kind of erase bloatware
free.
>> When you go into the game space, you do
see a bunch of preloaded games. And I
wanted to ask,
my friend, I I don't think so is there
the final version anymore. It's not
there. During the December, we were
testing multiple hundreds of softwares
and games on a particular device. you
will see some bloodware free only as of
now right and we like to keep that way
itself there's no gaming app there's no
nothing
>> you said to me and tell me if I'm
understanding this right that on launch
software all the bloatware is gone
>> yeah everything has gone out
>> it's worth mentioning to you that I have
also found you know all these flip cart
customers again they also have game
space and this is on the second
generation phone
>> I'm again telling you which version is
it I want want you to pick up a new
version. You've been speaking again and
again. Repetitive.
>> It's repetitive cuz I don't understand.
How can he keep denying something that's
so obviously there? Gamespace, including
all the bloatware games, exist on my
Pulse 2 phone. It exists on other
people's YouTube videos. It even exists
on my Nova 2 phone, which has had the
latest update. Anyways, we weren't
making progress here, so I decided to
move on. In our first call, Mardav also
gave a very confusing answer as to what
it means for his products to be made in
India. If everything is expertly
imagined in India,
>> this product is not just made in India.
It's confidently imagined
>> and yet you're saying you're an ODM,
then is this not imagined in China
originally? The Pulse Swan was imagined
in China, just to be clear.
>> Yeah.
>> Okay.
>> Yeah. Yeah. Yeah. And basically, because
that's when I learned from it. On the
last call, you talked about how the
pulse one was imagined in China and that
you learned from it. Is that right?
>> I did not say then I what did I say then
that pulse one is a basic form. You do
not need to design on it because there
are ready solutions around it for the
basic 4G and the basic 5G phones. So for
me to imagine over there or imagine over
here is one and the same thing.
>> I guess I just want you to understand
that the reason there is so much
scrutiny in this case is just because of
how much you leaned into it in that
launch event. I think going forward from
the next launch event I think I'll be
more specific
>> on what exactly which components are
buying from which country which no brand
has done it. I want you to buy my flip
phone also from India and see
specifically from day one I have given
credits to ZT on the boxes.
>> All right let's talk about ZTE shall we?
So, I had asked Mardiff about how the
flip phone resembles a ZT on our last
call and he confirmed
>> it is from ZTE only.
>> This is still pitched as an AI plus
branded phone. You've got your own name
for it. You've got your own branding for
it. If I was an AI plus fan because of,
you know, what I've learned about the
company, I would think, oh great, you
know, a phone that's keeping my data in
India.
>> I never deceived AI plus users by saying
that this is something which I've
designed in India. This I very
categorically say that this is the phone
which also has a ZTE label on the phone
box.
>> He thinks it's enough that the thing has
ZTE on the box. I disagree since this
tiny footnote is the only reference to
ZTE on the box. And having sat through
the entire launch event, I can confirm
that the name ZTE was not mentioned once
during it. But now is where I think I
started to really push his buttons.
Okay, so near the end now, but I just
wanted to ask you this AI power company
that we talked about last time. When did
you start working with them?
>> So I would say it would be 2022 end or
2023 early where I started interacting
with them for buying a brand name. Air
power is a good name to have it.
>> What I want to clarify then is with
bbuds for example, did they make the
product? Did you make the product or was
it co-developed?
>> It was co-developed together. Would you
still count that as like designed in
India if you're saying you've
co-developed it with a company where
>> already I filed a patent for it alone?
>> That's okay. You can have the patent. I
believe that but it's just you know the
co-founders of this company are Chinese.
The HQ is in
>> I'm again telling you I have the patent
not only in India but I have a patent in
about 60 countries for that. So I have
the patent with me for the technology
and I invested in the technology. Hence
I know that you know basically I was
able to buy that patent for it. Now, the
reason I'm pushing so hard is what he's
saying doesn't make any sense to me.
He's told us that he started working
with this company in 2022, 2023, right?
There are hundreds of pieces of content
showing that were buds as a brand and
series of products existed years before
that. So, is it possible that Marv had
some input into the design of this
latest generation of Wearbuds? Perhaps.
But do I think it's fair for him to then
claim that his product was designed in
India?
>> No.
No, I don't. The way I see it, this is a
bit like if I went into Apple. They've
already been making iPhones for 20
years, but just because I potentially
suggested some things for the iPhone 18,
I call the iPhone 18 designed by Aaron.
But now it was time to bring up the
elephant in the room. When I asked him
before why did he feel like it was right
to order those YouTube videos down, he
said,
>> "They put up a video, so we reached out
to them
>> that can we resolve your queries? We
reached out to them, but they did not
respond to it. If you are not able to
hear my point, let me at least get an
injunction. We just said that please put
our viewpoint also. You can put your
videos back up along with a follow-up
video that this is what the brand is
also saying and we open for it.
>> And as well as this idea of needing to
hear the brand out first. He also kept
referring to how the YouTuber's videos
contained unverified claims. It was
based on unverified claims having no
third party validation or any audit
validation. See we have just launched a
phone
>> and I would invest in maybe more than 20
to $30 million to just to bring that
particular phone and if after investing
an huge amount of money to bring two
devices back without putting even my
side of the story I would have been
completely geoparadized my entire sales
and the launch.
>> Okay. So, I can understand the feeling
of investing tons of money into your
next big venture. I can understand the
pain of people criticizing it and then
the panic that you might feel if they
don't respond to you when you reach out.
But what I don't understand is this idea
that if they're not responding, let me
at least get an injunction. As if that's
just a normal thing to do when people
don't say what you want. Because you got
to remember, there's a power dynamic
here. This company is worth tens of
millions of dollars. They can sue
YouTubers if they want and create this
dystopian situation where only their
side of the story is the allowed truth.
I've seen firsthand the emotional
turmoil that this has caused people. And
so, what creator, especially the smaller
ones, are going to risk everything to
challenge a company like this if core
orders become the precedent? That's just
not on the freedom for reviews to be
authentic without fear is crucial.
Thankfully, and I have no idea if this
is in response to how hard I pushed back
or something completely unrelated,
between our first call and our second,
MV seemed to have had a change of heart.
>> I was thinking over this weekend, I
don't think so that probably I should
have been so harsh in putting up a case.
It's a community which I think I should
respect even more. I did something in
Jiffy. I think I should uh have not done
it and probably I think I'm even willing
to, you know, just take it back. Do you
feel like it is is reasonable to expect
any YouTuber, any journalist to have a
third-party audit and to like approach
you first before pointing out issues on
your devices?
>> I would not uh say that, you know, they
should approach me first.
>> Okay.
>> But if I'm trying to approach them, at
least be responsive to it. I'm willing
to see and improve and learn from it.
>> Okay.
>> But being nonresponsive made me more, I
would say, in a jify situation. But my
actually the fight was not with any of
the YouTubers. The fight was with an
agency who was in between trying to then
manipulate towards creating more
misunderstandings between brand and
YouTubers.
>> So for the record, you don't agree that
companies should take down or behave in
the way that you did.
>> Yeah, I agree. I I completely on records
I agree that I think I did something in
haste which I think probably I should
not have done it against the creators.
I'm again saying my fight is against the
agencies.
>> What he means by agencies, by the way,
is the agencies that manage YouTubers,
the ones that companies like AI Plus
would contact presumably to arrange
brand deals with creators. So, I'm
really glad that he said that he's made
a mistake and he's likely going to try
and reverse it, but has he convinced me
that he genuinely sees the error in his
ways?
No, he has not. This feels a lot more
like he's seen the error of what it
means to get on the wrong side of every
YouTuber ever, which is, I'm guessing,
why he's now deflecting to blaming the
agencies. And this point, he's made
crystal clear with a follow-up third
phone call and message to clarify. But
what's just come to light makes this
feel, to me, at least like far too
little too late. Because Techweiser just
had their first hearing in court. This
is the first time they got to present
their side of the story and they claimed
that the only reason Marv was able to
get this ex party order is by using
tricks. So remember I said that one of
the defendants named was John Doe. Well,
turns out that Marv named John Doe as
the main defendant. What that means is
while you usually have to serve notice
to a defendant so they have a chance to
defend themselves by making the main
defendant not a real person, the court
accepted that you can't warn them in
advance. So you put John Doe there only
so as to to obiate the need and to to
ensure that nobody appears on day one to
defend what they've done. And then on
top of that to cover themselves even
when they did contact Techiser with the
legal order they sent it to an email
address that Techweiser says doesn't
exist. Even though AI Plus has
Techiser's real email and has used it
multiple times before to contact them.
By sending the court order to this
supposedly fake email where they knew
Techweiser wouldn't see it, it meant
that the YouTuber wouldn't know about
the court case until it was too late.
>> He knows who I am. He knows all details.
He knows my reputation and my
credibility, but strangely can't find my
email ID to which he just corresponded 2
days before he filed the suit.
>> And in doing all this, AI Plus in a way
have created their ideal outcome.
They've already successfully suppressed
the negative coverage for weeks. So it
almost doesn't matter if they lose the
case when it ends in August or later and
the videos come back online
>> because by then the content would have
been off in this critical juncture
coinciding with the launch of their
product.
>> So now with that context MV now telling
me that he wants to rescend his core
order doesn't really mean anything and
so upon hearing this and seeing the
evidence the judge has decided that Mav
has to be summoned into court to answer
for himself.
>> Who is the plaintiff in this?
>> Hello Mr. Madav set I believe has signed
for the plaintiff.
>> Please have him here after tomorrow. We
need some answers permit but this kind
of a thing we are not going to permit
let nobody be under this impression that
they can put full wool over our eyes. We
want to dispel this notion.
>> Despite Mav's noble words to me, he
failed to show up in court meaning that
the next hearing has been pushed to the
first week of August. The YouTuber's
videos are still down while new
marketing campaigns to promote AI plus
products are still coming out. The final
decision awaits, but I know where I sit.
And by the way, I think there's a decent
chance that AI Plus or someone tries to
geollock this video to block it in
India. If that happens, use a VPN like
Surf Shark, our sponsor. Get around it
and just make sure this message is
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Ask follow-up questions or revisit key timestamps.
The video investigates the controversy surrounding 'AI Plus', a smartphone brand founded by Madhav Sheth that markets itself as 'made in India' with a strong focus on data privacy. The company faced backlash when tech reviewers found Chinese bloatware, pre-installed apps with Chinese service providers, and hardware that appeared to be rebranded products from Chinese original design manufacturers (ODMs). AI Plus responded to the criticism by seeking ex-parte court injunctions to take down negative reviews, leading to a legal battle and significant debate regarding transparency, the definition of 'Indian-made' technology, and the ethical implications of using legal action to silence reviewers.
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