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I Investigated India’s Biggest Smartphone Controversy

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I Investigated India’s Biggest Smartphone Controversy

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1200 segments

0:00

I might get sued for this, but imagine

0:03

you made a YouTube video about a phone.

0:05

You get it out the box, you test it, but

0:07

you feel like something's off. So, you

0:10

tell your viewers, but then you receive

0:11

a court order. You're legally forced to

0:14

take your video down. You're banned from

0:15

ever saying anything negative about that

0:17

phone again, and so is everyone else.

0:20

And suddenly, it all erupts into what

0:22

can only be described as a war within

0:24

the tech community. That would be crazy,

0:26

right? Right. This is one of the most

0:28

fascinating, alarming situations that

0:31

I've ever seen on my 15 years making

0:33

YouTube videos. And it's also currently

0:35

a very real active legal case. So, the

0:38

YouTubers involved are not allowed to

0:40

comment. But I will. I've got the

0:42

products. I've got the receipts. I've

0:44

consulted the experts and people at the

0:46

very heart of the situation. And if

0:48

anyone wants to sue me, I'd love to see

0:50

them try.

0:54

Quick context. India is the second

0:56

biggest smartphone market on earth with

0:58

over 700 million users. But at least

1:00

twothirds of the phones sold there from

1:02

brands like Xiaomi and Vivo and Oppo are

1:05

Chinese, which has created this massive

1:07

opportunity for someone to come in and

1:09

make a phone in India. Partly for the

1:11

same reason that Brits love their made

1:12

in Britain logo and Americans like to

1:15

buy American. It would help Indians to

1:17

support the economy of the country they

1:18

live in, but also compounded by the fact

1:20

that India and China don't have the best

1:22

relationship. Long story short, lots of

1:24

border clashes and a lack of trust. So

1:26

over the years, a bunch of companies

1:28

have tried. You've had Carbon, you've

1:30

had Microax, you've had Lava, all

1:32

leaning into this national pride,

1:33

plastering their marketing campaigns

1:35

with this promise of made in India. But

1:37

they've all failed to capture any kind

1:39

of meaningful market share. Because

1:40

ultimately, while their products might

1:42

be assembled in India, they're still

1:44

designed in China. And if you're going

1:46

to buy a designed in China phone, then

1:48

you might as well just buy it direct

1:50

from a Chinese company like Xiaomi and

1:52

get it even cheaper.

1:57

Which sets the stage for July 2025 when

2:00

a new brand called AI Plus launches with

2:03

the pitch of delivering India's first

2:05

fully sovereign smartphone.

2:06

>> Expertly engineered and meticulously

2:08

built in India. And they went one step

2:10

further than the rest to say that it

2:11

even

2:12

>> prioritizes your privacy and secures

2:14

stores your data in India.

2:16

>> So any of your data that has to go

2:17

online they're saying will be securely

2:20

stored

2:20

>> in Google Cloud India regions.

2:23

>> This built-in India strategy is

2:24

absolutely central to the entire case.

2:26

So, it's important to stress just how

2:29

much they leaned into it. Like how it

2:31

literally spells out on the boot screen

2:33

of my AI plus phone here, "Your data

2:35

stays safe in India." Or how they said

2:37

their phones are so secure that they

2:39

are, and I quote, "certified for

2:41

government, all amplified by the CEO

2:43

firing shots at other companies for not

2:46

holding themselves to the same

2:47

standards." Referring to other Indian

2:49

brands, he said, "Made in India means

2:51

little if software and updates come from

2:52

abroad." and then referring to the

2:54

abundance of Chinese phones. This

2:56

foreign dominance raises critical

2:57

concerns about data privacy. And if AI

3:00

Plus hadn't already made their stance

3:01

extremely clear, then nothing summarizes

3:04

it better than what I can only describe

3:06

as their comic book strip of an advert.

3:09

It starts with this poor Indian man

3:10

who's woken up to find that someone's

3:12

taken a large loan in his name without

3:14

his consent.

3:17

>> Oh, right. Yeah, it's this Chinese guy.

3:21

Chinese not safe

3:29

>> AI plus smartphone.

3:31

>> I think I've read fortune cookies with

3:33

more nuance, but you get the point.

3:39

So, you might be wondering who is this

3:40

AI plus CEO? This Indian hero who's

3:43

about to show the Chinese who's boss.

3:45

Mav Sheth, a man with a very colored

3:48

history of making phones. He was a sales

3:50

director for OPPO in India. He then

3:51

co-founded and became CEO of Realme. He

3:54

ran that company for 5 years and by the

3:56

time he left in 2023. It was the fourth

3:58

biggest smartphone brand in the country.

4:00

Then he went off to lead Honor in India

4:02

hopped over to Alcatel to do the same

4:04

until finally deciding to build his own

4:06

phones with AI Plus. So two things jump

4:09

out to me. One that with work experience

4:11

like that, I can't think of a single

4:14

person more qualified to start their own

4:16

tech company. Then second is for someone

4:19

who's seemingly so vehemently against

4:21

China, he sure has spent a lot of his

4:24

career working for Chinese companies.

4:27

>> Chinese not safe.

4:29

>> Now to be fair, got to hand the mouth of

4:31

guys flowers. The prices of the products

4:33

that he's launched, they seem really

4:35

reasonable. Amongst other products,

4:36

there were two phones. The Pulse, their

4:38

4G phone, starting at 4,499 rupees, and

4:42

then the Nova, their 5G phone, starting

4:43

at $7499. Right now, that's equivalent

4:46

to $47 and $79.

4:49

So, like, how wrong can this go?

4:56

Well, the first crack appeared when

4:58

YouTuber Gan Therapy got his hands on

5:00

the phone and posted a video. He

5:01

highlighted that this supposedly brand

5:03

new built-in India software, which the

5:05

brand calls Next Quantum OS, does seem

5:08

to look awfully similar to Realme's

5:10

operating system, which is definitely

5:12

not built in India. doesn't prove

5:14

anything. But it does make me wonder, if

5:16

you were actually building a new Android

5:18

skin from scratch for this brand new

5:20

company you started, why would you not

5:22

make it look different to what's out

5:24

there? Especially when what's out there

5:25

is the company that you used to run and

5:28

are now competing against? And then Gon

5:31

Therapy found three apps on the phone.

5:33

Clean Assistant, Phone Clone, and Mobile

5:35

Butler. Which, by the way, I also have

5:36

on my phone. Clean Assistant, Phone

5:38

Clone, and My Mobile Butler is called

5:40

Phone Manager, presumably because it's

5:42

been updated since. These apps came

5:44

pre-installed. You can't disable them or

5:46

uninstall them. And he asks, "How could

5:49

they keep your data in India if they are

5:52

actually Chinese apps?" Why would he say

5:55

that? Well, because when you pop into

5:56

the privacy policy of Phone Clone, who

5:59

else but a China based company, Sprocom

6:02

Technologies, who's very clearly spelled

6:04

out as the service provider. I screen

6:05

grabbed the entire policy and made it

6:07

public in case you fancy a very long

6:09

read. But the point is, you don't have

6:11

to scroll very far for it to raise some

6:14

eyebrows. We may collect your personal

6:16

information by one, information you

6:18

provide directly to us, two, information

6:20

we obtain automatically during your use

6:22

of this application, and three,

6:24

information we obtain from other

6:26

sources. And then for the other two

6:27

apps, there isn't a privacy policy, but

6:29

we managed to extract the app files,

6:31

ping them off to a very smart Android

6:33

researcher who's chosen to remain

6:34

anonymous. And this is what he said. All

6:36

these three apps are built in China for

6:38

sure. They just change the package name

6:40

to make it look like they are built from

6:42

scratch as part of next quantum OS

6:45

followed by all the screenshots proving

6:47

this fact. Now, does this mean that your

6:49

data is going to be sold to the highest

6:51

bidder and the Chinese triads are about

6:53

to knock on your door and ransom you to

6:55

get it back? Probably not. Most apps

6:58

collect data. But the point is, can this

7:00

app guarantee that not a shred of your

7:03

data leaves India, which is what's being

7:06

promised in no uncertain terms here.

7:08

Well, that feels less certain. Now, I'm

7:11

going to be confronting MV himself about

7:13

these apps. But for now, what you need

7:15

to know is that for saying what he said,

7:17

Yan Therapy received a legal notice from

7:19

the AI Plus company and his video has

7:21

been geollocked, meaning that I can

7:23

still watch it here in the UK. But if we

7:25

VPN over to India, you can see that you

7:27

straight up can't there bear. This is

7:29

already pretty unheard of for a tech

7:30

review. But this isn't the shocking

7:32

part.

7:37

I was curious about this whole Sprocon

7:39

thing. I never heard of the company, but

7:41

I also couldn't help but feel like they

7:42

were part of the bigger picture here.

7:44

So, I had a browse and I don't think

7:46

I've ever seen a load of nonsense quite

7:48

like it. There's pages and pages of

7:50

stuff like connect with mind. Connect

7:54

with mind. Again, I've never read a more

7:56

generic sounding company profile. And

7:58

their company culture connect with mind.

8:01

Well, of course. And then their

8:03

corporate mission is supposedly

8:05

connected intelligent

8:08

intelligental.

8:11

So, what on earth could this China based

8:14

company that can't even spell

8:16

intelligence have to do with our made in

8:18

India smartphone that literally has

8:20

intelligence in its name? I was about to

8:22

quit, but then I stumbled into this

8:23

page. Oh, Sprocom do make phones. And

8:27

while this is not exactly this, it's

8:30

pretty hard to ignore the similarities.

8:32

How aligned the camera module and the

8:34

camera positioning is. How from the side

8:36

and the bottom, these two feel like a

8:38

mirror image. Not to mention how almost

8:40

every spec, including the display, looks

8:43

identical. So, here's what you need to

8:45

understand. There are two ways to get a

8:47

tech product made. You can either

8:49

ideulate it, design it, and own all the

8:51

rights to it yourself, like Apple, for

8:53

example, who then just hands over the

8:55

brief to a contract manufacturer to do

8:57

the building for them, to Apple's exact

8:59

spec. But the other option is to go to

9:01

an ODM or original design manufacturer.

9:05

This is a company who builds the

9:06

products, but has also done the

9:08

designing, the ideation, and often owns

9:11

the rights to their designs, too. And

9:12

so, all you do as a customer is request

9:14

slight variations, get your logo added

9:17

to it, and brand it as your own. And so

9:19

Sprocom, according to an official

9:21

business report, is a Chinese ODM, which

9:25

you know is not in itself unusual, but

9:27

it does cast even more doubt on just how

9:30

much of the imagining and building that

9:33

AI Plus is actually doing themselves. To

9:35

give you an idea, within just half an

9:36

hour of digging, I managed to find four

9:38

other supposed clients of this Sprocom

9:40

company, and all of their phones look

9:43

remarkably similar to ones on Sprocom's

9:45

site. So, when you look at this, how

9:47

much does it look like Sprocom's clients

9:49

are really researching and developing

9:51

themselves? And how much does it look

9:53

like they're largely just taking what

9:54

Sprocom gave them?

10:00

And um I've come to learn something else

10:03

about Sprocom through a conversation

10:05

with someone who's let's just say very

10:07

high up and very involved in the Indian

10:09

supply chain.

10:10

>> Basically, you have different tiers of

10:12

ODMs. So up there you have ODMs in the

10:14

likes of Long Chair. They work with

10:16

brands like OPPO, Vivo, Samsung. Then

10:19

you also have good ODMs. They work with

10:21

brands like nothing or Moto.

10:24

>> Yeah.

10:24

>> And then you have low tier ODMs. And

10:26

those ODMs are known for making very

10:28

very cheap products. This includes ODMs

10:30

like Procom.

10:32

>> There is no R&D involved. The product

10:34

exists. What you do is just you

10:36

customize slightly the back of the phone

10:38

so that it looks a bit different. They

10:40

cut a lot of corners. The way they make

10:42

things very costefficient is having a

10:43

very cheap supply chain. They use a lot

10:45

of like secondhand components. The

10:47

biggest opportunity is when it comes to

10:48

the memory chips. For reference, for 64

10:51

GB memory, you'll probably get around as

10:53

low as $20 versus $60 if you are buying

10:56

it new.

10:57

>> So people are buying a new product, but

10:59

actually the memory chips inside are

11:00

from used products.

11:02

>> Exactly.

11:03

>> Given that in India specifically, there

11:04

are tons of phones in that lower price

11:06

bracket. Would you say that's probably

11:07

the case with most of them?

11:09

>> No, that's the thing. If you look this

11:11

year, whether it's like OPPO, Vivo, they

11:13

haven't been launching any phones in

11:15

that price point. Those players are the

11:17

ones kind of working with the tier one

11:18

ODMs I mentioned because they don't do

11:20

this type of like more dirty work.

11:22

>> So, my takeaway from this is there's

11:24

actually two layers of dubiousness. On

11:27

top of AI+'s already debatable claims

11:29

about how Indian their products are,

11:31

according to this insider, by buying a

11:33

phone sourced from Sprocom, you're also,

11:36

ironically, getting a lower quality

11:38

product than the Chinese companies that

11:40

AI Plus is trying so hard to separate

11:43

themselves from.

11:48

But if everything we've seen so far has

11:50

felt sus, then AI Plus's wave 2 is where

11:54

this situation just explodes. Because

11:56

now we move into this year, 2026, where

11:58

AI Plus launches their second set of

12:00

products. One of them being the Pulse 2.

12:02

That's actually the one I'm holding

12:03

here. And this time, clearly the

12:04

YouTubers are ready because one of them,

12:06

Techweiser, drops a video titled, "This

12:08

Indian phone is a marketing disaster."

12:10

Now, this video got taken down

12:12

completely. It's part of the evidence

12:13

being used in the court case. I'm

12:15

getting to that, but he accused the

12:17

company of a few things. One of them

12:19

being how it's just a bit strange that

12:20

the CEO has gone on the record to brag

12:22

about the lack of bloatware. First and

12:24

foremost, no bloat wares.

12:26

>> The bloatware still exists. It existed

12:28

on his phone. It exists on my phone.

12:30

It's hidden from the app drawer, so you

12:32

can only tell when you open up this game

12:34

space hub. But this absolutely counts as

12:36

bloatware by my definition. It's

12:39

preloaded. The games are spammy and

12:41

adfilled. Many people will not want

12:43

them, and yet they are still taking up

12:45

storage space. Again, Mardev has his own

12:47

defense for this, but we're getting to

12:49

him. More concerningly than bloatware

12:51

though, Techwise's other claim is that

12:53

you know the Chinese apps that were

12:54

present on the first AI Plus phones that

12:56

caused the entire scandal. Well, he said

12:58

that all of those apps were actually

13:00

still on the new phone. Two of them had

13:03

now been hidden, but just by plugging

13:04

into a laptop and entering a quick

13:06

command, he could reveal them again. And

13:08

then he finished off this video by

13:09

recapping all the companies that

13:10

Mardiff's worked at, explaining that

13:12

each one has deserted customers in some

13:14

way and concludes that the biggest

13:16

reason to not trust this phone or trust

13:19

this entire company is the founder Mard

13:22

of Sheth. 5 days after that, a second

13:25

bombshell drops. This time from another

13:26

channel, Techbar. And he goes even

13:29

harder because as well as the AI Plus

13:31

Pulse 2, one of the other new products

13:32

launched was the Nova Flip. And Techbar

13:35

says that this phone is exactly the same

13:37

phone as the Chinese ZTE Nubia Flip 2.

13:41

He says they have the same battery

13:42

processor, that the camera seems the

13:44

same as a ZTE, and I can see why he'd

13:46

say that. He didn't actually have the

13:48

phone in hand when shooting his video,

13:51

but I do. And in fact, I can tell you

13:54

this is a ZTE phone. I can see all sorts

13:56

of apps and sensors with clearly labeled

13:59

ZTE identifiers. And here's the thing.

14:01

If anyone were to argue that maybe the

14:03

links to China are fairly minor surface

14:05

level on the pulse phones, I don't think

14:07

that can be argued for the flip. The

14:09

compass app ZTE, the AI engine ZTE, the

14:12

fingerprint service ZTE, and we should

14:14

probably at this point just register the

14:16

20 to 30 and sometimes more permissions

14:19

given to these services.

14:22

Anyway,

14:24

Techbar then goes on to say, "If you

14:26

think it took me a lot of effort to find

14:28

this flip phone example, it's not like

14:30

that." He says, "Look into any of their

14:32

products and you'll find a Chinese

14:33

copy." And credit where credit's due, I

14:36

too found one in about 3 minutes of

14:38

soouththing. Their website has a

14:40

download section here. So, that takes

14:41

you to, I guess, the support page. Need

14:44

help setting up your device? Well, screw

14:46

you because that button doesn't work.

14:48

Good start. In fact, the one link on

14:50

this page that actually does work is a

14:52

link to the app for the kids watch that

14:54

they sell. You click download Lee Fine

14:57

Technology. Lee Fine Technology

15:01

doesn't sound Indian. So, let's search

15:04

that up. Oh, would you look at that?

15:05

Based in Shenzen. And it's not just a

15:08

software thing. Yet again, the hardware

15:10

on the Leifine website looks identical

15:12

to the hardware that AI Plus is selling.

15:14

So, very likely another ODM to add to

15:17

the list. But then the most curious

15:18

example that tech bar gives is the

15:20

wearbuds. The AI plus also launched.

15:22

This watch that contains earphones

15:24

inside of it which MV have said at the

15:26

launch event were also

15:27

>> this is the design which we have

15:28

designed in India patented in India.

15:30

>> Techbar claims this product too is in

15:32

fact clearly just this product made by a

15:35

Chinese company AI power. What on earth

15:37

is happening here? And this is super

15:39

weird. If you go on to the official

15:41

verified Instagram page of this Chinese

15:44

AI power company, they actually posted

15:46

about the AI plus launch event with the

15:48

caption wherebuds watch great

15:50

cooperation with AI plus brand. If this

15:53

product was designed entirely in India,

15:55

why would a Chinese brand, and yes, I

15:58

know they're a Chinese brand because I

16:00

asked them and they told me, say great

16:02

cooperation. And while we're at it,

16:04

doesn't this AI power logo look a little

16:07

familiar? As a matter of fact, I've

16:09

actually cut out the AI Plus logo here,

16:12

and you can watch me live as I show you

16:13

that you can place the AI from AI Plus

16:17

exactly on top of the AI and AI power.

16:20

Does that strike you as two companies

16:21

who have nothing to do with each other?

16:24

How many Chinese partners can this one

16:26

anti-Chinese company have?

16:32

14 days later, both of these videos

16:35

disappeared from the internet. The Delhi

16:37

High Court in India granted AI plus an

16:39

exparte injunction against the YouTubers

16:42

which means that without hearing them

16:44

first techiser and tech bar were now

16:46

restrained from publishing disparaging

16:49

content about AI plus or M of chef. And

16:52

there's one more wrinkle a third person

16:53

was named John Doe. This is the court's

16:56

way of also saying unnamed future

16:59

critic, which means it's the two

17:00

YouTubers, but also anyone else that is

17:03

banned from and could be charged for

17:06

speaking against AI Plus. This clause

17:08

has already led to legal action against

17:10

at least 10 other YouTube videos. That

17:12

is a drastic response. So, I decided

17:16

it's time to call in the eagle.

17:21

So, could you clarify what exactly an

17:23

exparte case is? Exparte is where you

17:26

are the only side going in front of the

17:29

court. Only one side is presenting their

17:31

case. And you can imagine in an

17:33

adversarial system that relies on both

17:35

parties being there that if you're the

17:37

only one in the court, it's a whole lot

17:39

easier to present your case than it is

17:40

that the other side is contradicting the

17:43

things that you are saying.

17:44

>> Right. That makes sense. But then in

17:47

what kinds of contexts are you expecting

17:49

to see exparte?

17:50

>> For example, a domestic violence

17:52

restraining order. uh often happen

17:55

exparte because there are presumably

17:58

real safety risks if both parties were

18:00

there. So that's an example of something

18:02

where an exparte procedure is used more

18:05

often.

18:06

>> Yeah, that's what's confusing me. This

18:08

isn't that at all. This is a tech review

18:10

where the reviewers have been critical

18:12

to the brand but also the guy behind it

18:14

>> in the context of seeking an order

18:17

preventing the disclosure of tech news

18:21

or a tech news related thing that would

18:23

be basically unheard of.

18:24

>> He explained that expartate at least in

18:26

the US would require you to show

18:28

irreparable harm and that if in this

18:30

context any damages created could be

18:33

solved by just paying someone money i.e.

18:35

financial loss, then that wouldn't count

18:38

as irreparable.

18:40

But that's the US.

18:41

>> I do know that the laws are very

18:42

different between the United States in

18:44

particular and India. In the United

18:46

States, you basically cannot be held

18:48

liable for defamation if what you're

18:50

saying is true. The laws in India are

18:54

much more plaintiff friendly and they

18:56

are much stricter to the point where

18:58

sometimes even saying something that is

19:01

true can give rise to a defamation

19:04

claim. Okay, got it. All right. Thank

19:08

you very much. Appreciate it. So, given

19:11

that I'm not in India, I'm going to give

19:14

you my opinion, which is allowed here. I

19:16

think that if you own a company and

19:18

people are criticizing that company and

19:19

you, then they're entitled to that. If

19:22

you disagree with them, I don't think

19:24

you should be able to go for an

19:26

emergency gag order like this. That

19:27

doesn't mean you sit in silence. I think

19:29

you should just make your own video.

19:30

Explain why and that message will find

19:33

the audience that it needs to. In fact,

19:34

you know what? That's exactly what Carl

19:36

Pay does whenever people roast his

19:38

nothing products. And I rate him for

19:40

that.

19:44

Okay, I feel like we've established how

19:46

the product isn't as Indian as we've

19:47

been led to believe. How this CEO has

19:49

gone to an unprecedented extreme when

19:51

called out for it. But before we take

19:54

this all to the big man himself, I've

19:56

been trying to figure out cuz this is

19:57

very important when you're assessing how

19:59

guilty someone is. Does this company

20:02

deserve our benefit of the doubt? Yeah,

20:05

it's a no from me, Chief. It's just

20:08

interesting how on YouTube these phones

20:09

were getting absolutely cooked, but on

20:11

AI Plus's own website, every single

20:13

phone seems to have a flawless five-star

20:15

review. And then you click into those

20:17

reviews and you realize it's a fivestar

20:19

review no matter what people are saying.

20:21

Some people are literally just filling

20:23

out support forms seemingly with

20:24

questions like, "Where I buy now? Can

20:26

you please guide me?" Yeah, that's a

20:28

glowing five-star review if I've ever

20:30

seen one. And then you realize, oh wait,

20:32

it doesn't even matter if they're

20:33

actually saying it sucks. Like this

20:35

comment here, it's a five-star. A lot of

20:37

the reviews on Flipkart are just as

20:39

organic. The screen quality is great and

20:42

the camera performs well. The display

20:44

looks great and the camera is reliable.

20:47

The display is sharp and the camera is

20:49

solid. It's almost as if some of these

20:51

reviews are generated, but no, surely

20:55

not. Not from the company who has ended

20:57

their official terms and conditions

20:59

section with, "Let me know if you'd also

21:01

like a downloadable version, a version

21:02

for your Shopify website's policy page,

21:04

or tailored clauses for international

21:06

customers or B2B transactions." Oh, you

21:10

guys starting to get the same picture

21:11

that I am about this brand? Or how do

21:13

you remember that borderline racist

21:15

advert with the loan and the Chinese

21:17

man? Does it feel just a little bit

21:19

ironic that with an ad like that, this

21:21

AI Plus site also reads, "You while

21:24

providing your personal information over

21:25

the platform, consent to us and other

21:28

third parties like credit bureaus to

21:31

contact you through SMS, instant

21:33

messaging apps, call and/or email." And

21:35

worse still, if we smack this same link

21:37

into the Wayback Machine, it used to

21:39

specifically spell out personal loans.

21:43

Whoops. I could keep going. A lot of the

21:45

marketing material appears not entirely

21:47

original. They've posted photos claiming

21:49

to be taken on their phones that every

21:51

photographer I have sent them to has

21:53

confidently said is basically not

21:55

possible. But ultimately, I decided we

21:57

have enough questions now that we need

21:59

to take them to the CEO himself. Now, I

22:02

have actually called Mardov once

22:03

already, but what he said was so

22:05

confusing. It felt like he was

22:07

constantly changing his mind as he was

22:08

speaking. So, I've taken everything he

22:10

said. I've distilled it down to the key

22:12

things that I think really matter in

22:14

this case. And now it's time to lay it

22:17

all out in front of him to really

22:19

properly in one go confront him.

22:26

Right. Let's do this.

22:28

>> Yeah. Great. Great setup, huh?

22:30

>> You're getting the full BTS here.

22:32

Yesterday, I think the AI Plus website

22:34

went down. Did that have something to do

22:36

with our conversation?

22:37

>> Yeah, I'm removing everything. I'm

22:39

redoing it. I put up after your

22:41

feedback, I put up about a special team,

22:43

hired a website agency on the weekend.

22:46

>> Well, I noticed when the website was

22:48

launched again, the reviews section was

22:51

gone. I was happy to see that. So, the

22:52

website did suck, but at least he's

22:54

taken the feedback and started actioning

22:56

it pretty quickly between our first and

22:58

second conversation. We were off to a

23:00

good start. One of the main reasons your

23:01

brand exists is you're trying to, you

23:03

know, build things in India from now. A

23:05

part of it from what I understand is

23:06

that you've also expressed a lot of

23:08

concern about Chinese phones. What

23:10

exactly makes these Chinese phones a

23:13

risk in your mind?

23:14

>> Chinese phones are not a risk in my

23:16

mind.

23:16

>> Okay,

23:17

>> let's divide economy and consumers

23:19

first. They are not risk to the

23:21

consumers. I'm talking about the economy

23:23

wherein the revenues and the technology

23:25

transmit the technology knowh how from

23:27

last 10 years intentionally or

23:28

nonintentionally has not been

23:30

transferred to India.

23:31

>> Okay. But then this advert it's implying

23:34

very strongly that Chinese phone not

23:36

safe AI plus this advert is made for a

23:39

consumer right?

23:40

>> Yeah there were 300 Chinese apps which

23:41

are banned in India and it was a app

23:44

which was basically for small loans or

23:47

for a fintech loans and there were a lot

23:49

of suicide cases around it. So if you're

23:50

talking about an particular ad I'm just

23:53

an 8 months old brand. I would have made

23:55

a lot of mistakes and I admit to the lot

23:56

of mistakes which I would have made it.

23:58

So would you say this advert is an

24:00

example of a mistake?

24:01

>> I would not say that that's a complete

24:03

mistake. You stand by the ad.

24:06

>> Yeah.

24:06

>> You stand by it. Yeah. Okay. So he says

24:08

the ad is fine because it's based off a

24:10

bunch of real Chinese apps that did

24:12

cause people to lose money. But still

24:14

for more reasons than one, I don't think

24:16

this is the kind of messaging that

24:17

anyone should be doubling down on.

24:19

Moving past that though, in our first

24:20

interview, we asked Mavv about the three

24:22

Chinese apps that the YouTubers found on

24:24

their phones. Were they real? and he

24:26

said

24:26

>> yes there were but that was not on the

24:29

Indian version that was on the global

24:31

version for Nepal for Indonesia and for

24:33

Sri Lanka and every other countries

24:35

which I'm testing

24:36

>> so you're saying that no one who buys

24:38

one of these phones in India will get

24:40

any of these apps but I need to ask you

24:44

that because I'm holding one of them

24:46

bought in India and I have these apps I

24:48

feel like as soon as I revealed that I

24:50

too was holding the phone Marv kind of

24:53

pivoted

24:54

>> which version are you holding it in That

24:55

is what I have to check. I'm again

24:57

saying you yes I'm not saying no. This

25:00

were probably the initial testing units

25:02

not at all possible.

25:04

>> So specifically in a really concise way

25:06

what are you suggesting has happened

25:08

here? Why do I still have these apps on

25:09

my phone?

25:10

>> See I just have to check the kernel

25:12

source has been picked or not. I do not

25:14

have the device with me. I do not know

25:16

what exactly has happened until unless I

25:17

see the device.

25:18

>> What do you think has happened given

25:20

that I can guarantee you this phone has

25:21

come out of the box. It's been booted up

25:23

and it's been connected to Wi-Fi.

25:25

>> See, I'm again telling you I really need

25:27

to check the software and version five

25:30

you are saying is a December 25 software

25:32

which is from some small account which

25:33

was never a software which was ever

25:35

there. That is the reason I have to

25:36

check what has happened is it been

25:38

tweaked

25:39

>> but you're saying that and you've told

25:41

me this before as well that launch

25:43

devices don't have these Chinese apps on

25:45

them. Is that right?

25:47

>> Yeah. All the current devices which have

25:50

been launched they do not have any

25:51

Chinese apps. Pulse 2 as well. Nova 2.

25:54

>> I'm talking about Ultra which I just

25:56

recently launched.

25:57

>> What about the Pulse 2? Does that have

25:59

Chinese apps?

26:00

>> No, they don't not have 110%. They

26:03

should not have it.

26:03

>> Okay. So, what would you say then if I

26:05

say I've got mountains of evidence of

26:08

your own customers on Flipkart who all

26:11

show images of these apps on their

26:13

phones, including

26:16

>> reals, content from all over the place,

26:18

YouTube tutorials.

26:19

>> That's what I'm trying to tell you,

26:21

right? I'm not sure that you know again

26:23

I have not gone through that content

26:25

what you're saying what I said

26:27

guarantees about Nova 2 and Nova ultra I

26:30

definitely guaranteed that right

26:31

>> I want to show you something right now

26:33

so I didn't tell him this but as well as

26:35

the Pulse 2 and the Nova flip phone I

26:38

also have one of the Nova 2Os that he's

26:41

so insistent is completely spro free yes

26:44

I hired someone on Fiverr to buy a lot

26:46

of phones for me but guess what first

26:47

time I booted it up it had all three

26:50

Chinese spro Procom apps installed. Now,

26:53

there was an update and sure enough,

26:54

when I installed it, the apps did

26:56

disappear. But him sitting there acting

26:58

like I'm absolutely crazy for suggesting

27:00

that these apps were on at least some of

27:02

his phones at launch when I've seen them

27:04

across like 30 different sources at this

27:06

point is not the problem that I thought

27:08

I'd be having. Not to mention that even

27:10

with those apps gone on my Nova SPRO

27:13

weather clock, I wonder what SPRO stands

27:16

for.

27:16

>> Can you just do me one favor? If you can

27:18

just tell your person to buy a new

27:20

device in India and open up and check it

27:23

because I also want to understand

27:26

>> is that very real? Yes or no? I'm more

27:29

than willing because I also want to go

27:30

through it. If I made a mistake, I will

27:32

admit it.

27:33

>> But do you understand why that's quite

27:34

hard for me to get behind given that

27:36

this was the predominant message in the

27:38

YouTube videos that have been forced to

27:40

be taken down, right? Is that these

27:42

Chinese apps exist? You're definitely

27:43

aware of this situation. Why is it that

27:46

now you're telling me, "Oh, if this is a

27:48

problem, I'll look into it."

27:49

>> No, I was also telling the same thing to

27:51

them. It was not that it was only about

27:53

the Chinese apps. But at the same time,

27:55

what phone software which you are

27:57

telling me right now, that version was

27:59

never existing, which you are telling me

28:01

right now. It has never been existed.

28:02

I've checked all the records. It has

28:04

never been existed.

28:04

>> What does it mean for software to have

28:06

never existed before? I will spare you

28:08

the full conversation here, but

28:10

basically I spent 15 full minutes trying

28:12

to see if I can get Marv to admit that

28:14

just something is wrong here that needs

28:16

internal investigation. It's blatantly

28:18

obvious to me, but he just kept

28:20

insisting that the software on my phone

28:23

didn't exist. And I still don't

28:25

understand what that means. Of course it

28:27

exists. I'm stuck on it. Now whether or

28:29

not this is the reason for the lack of

28:30

updates, this absurd inconsistency

28:33

between what he seems to think is on the

28:35

phones versus what actually is does line

28:38

up very well with what something that

28:39

the industry insider warned us about

28:41

>> because the biggest issue is also on the

28:43

quality control. They will be okay with

28:45

a certain level of defects. When you

28:46

handle secondhand components, you know,

28:48

when you kind of realize that one

28:49

component or one phone has a defect, you

28:51

cannot trace the initial batch to

28:53

understand where the problem is from and

28:54

how you can fix it. I myself have bought

28:56

one of these phones from Flipkart to

28:58

test it and I'm not seeing any kind of

29:00

software update. They're telling us that

29:02

there should be some sort of March

29:03

software update. I've only got December.

29:05

Could this lack of quality control be

29:07

the reason that some people are not

29:09

getting the software update which should

29:11

get rid of these Chinese apps?

29:13

>> Oh yeah, of course. I mean 100%.

29:15

>> Oh, also do you know how Marv asked me

29:16

to buy another device to check? Well, I

29:20

did. I bought two more on his request. I

29:22

asked our Fiverr contact to get one from

29:23

Flipkart and one from Amazon in India.

29:26

And would you believe it, even those

29:28

phones, both of them bought in India,

29:30

set up in India, had all the Chinese

29:32

apps still there and no update

29:34

available. So, the last thing I'm going

29:36

to say about this Chinese app situation

29:37

is either Marav is incredibly alarmingly

29:40

unaware of the state of his own devices

29:43

or he's gaslighting me and I don't know

29:45

which one is worse. Anyway, in the last

29:47

call, I also brought up the topic of

29:49

bloatware. Now, one of the main selling

29:50

points of this phone, you've talked

29:52

about it in your podcast quite a bit, is

29:53

you're trying to kind of erase bloatware

29:58

free.

29:58

>> When you go into the game space, you do

30:01

see a bunch of preloaded games. And I

30:03

wanted to ask,

30:05

my friend, I I don't think so is there

30:07

the final version anymore. It's not

30:09

there. During the December, we were

30:11

testing multiple hundreds of softwares

30:14

and games on a particular device. you

30:16

will see some bloodware free only as of

30:18

now right and we like to keep that way

30:21

itself there's no gaming app there's no

30:23

nothing

30:24

>> you said to me and tell me if I'm

30:26

understanding this right that on launch

30:28

software all the bloatware is gone

30:30

>> yeah everything has gone out

30:31

>> it's worth mentioning to you that I have

30:33

also found you know all these flip cart

30:36

customers again they also have game

30:38

space and this is on the second

30:40

generation phone

30:42

>> I'm again telling you which version is

30:44

it I want want you to pick up a new

30:46

version. You've been speaking again and

30:48

again. Repetitive.

30:50

>> It's repetitive cuz I don't understand.

30:52

How can he keep denying something that's

30:54

so obviously there? Gamespace, including

30:57

all the bloatware games, exist on my

30:59

Pulse 2 phone. It exists on other

31:01

people's YouTube videos. It even exists

31:03

on my Nova 2 phone, which has had the

31:05

latest update. Anyways, we weren't

31:07

making progress here, so I decided to

31:08

move on. In our first call, Mardav also

31:11

gave a very confusing answer as to what

31:13

it means for his products to be made in

31:15

India. If everything is expertly

31:18

imagined in India,

31:19

>> this product is not just made in India.

31:21

It's confidently imagined

31:23

>> and yet you're saying you're an ODM,

31:26

then is this not imagined in China

31:28

originally? The Pulse Swan was imagined

31:30

in China, just to be clear.

31:31

>> Yeah.

31:32

>> Okay.

31:32

>> Yeah. Yeah. Yeah. And basically, because

31:34

that's when I learned from it. On the

31:36

last call, you talked about how the

31:38

pulse one was imagined in China and that

31:41

you learned from it. Is that right?

31:43

>> I did not say then I what did I say then

31:47

that pulse one is a basic form. You do

31:49

not need to design on it because there

31:51

are ready solutions around it for the

31:52

basic 4G and the basic 5G phones. So for

31:55

me to imagine over there or imagine over

31:56

here is one and the same thing.

31:58

>> I guess I just want you to understand

31:59

that the reason there is so much

32:01

scrutiny in this case is just because of

32:03

how much you leaned into it in that

32:04

launch event. I think going forward from

32:07

the next launch event I think I'll be

32:08

more specific

32:10

>> on what exactly which components are

32:13

buying from which country which no brand

32:15

has done it. I want you to buy my flip

32:17

phone also from India and see

32:20

specifically from day one I have given

32:22

credits to ZT on the boxes.

32:25

>> All right let's talk about ZTE shall we?

32:28

So, I had asked Mardiff about how the

32:30

flip phone resembles a ZT on our last

32:32

call and he confirmed

32:34

>> it is from ZTE only.

32:36

>> This is still pitched as an AI plus

32:38

branded phone. You've got your own name

32:39

for it. You've got your own branding for

32:41

it. If I was an AI plus fan because of,

32:43

you know, what I've learned about the

32:44

company, I would think, oh great, you

32:46

know, a phone that's keeping my data in

32:47

India.

32:48

>> I never deceived AI plus users by saying

32:50

that this is something which I've

32:52

designed in India. This I very

32:53

categorically say that this is the phone

32:55

which also has a ZTE label on the phone

32:57

box.

32:58

>> He thinks it's enough that the thing has

32:59

ZTE on the box. I disagree since this

33:03

tiny footnote is the only reference to

33:05

ZTE on the box. And having sat through

33:07

the entire launch event, I can confirm

33:09

that the name ZTE was not mentioned once

33:12

during it. But now is where I think I

33:14

started to really push his buttons.

33:16

Okay, so near the end now, but I just

33:17

wanted to ask you this AI power company

33:19

that we talked about last time. When did

33:21

you start working with them?

33:22

>> So I would say it would be 2022 end or

33:25

2023 early where I started interacting

33:27

with them for buying a brand name. Air

33:29

power is a good name to have it.

33:31

>> What I want to clarify then is with

33:33

bbuds for example, did they make the

33:35

product? Did you make the product or was

33:37

it co-developed?

33:38

>> It was co-developed together. Would you

33:40

still count that as like designed in

33:42

India if you're saying you've

33:43

co-developed it with a company where

33:45

>> already I filed a patent for it alone?

33:48

>> That's okay. You can have the patent. I

33:50

believe that but it's just you know the

33:51

co-founders of this company are Chinese.

33:53

The HQ is in

33:54

>> I'm again telling you I have the patent

33:56

not only in India but I have a patent in

33:59

about 60 countries for that. So I have

34:01

the patent with me for the technology

34:03

and I invested in the technology. Hence

34:05

I know that you know basically I was

34:07

able to buy that patent for it. Now, the

34:09

reason I'm pushing so hard is what he's

34:11

saying doesn't make any sense to me.

34:13

He's told us that he started working

34:15

with this company in 2022, 2023, right?

34:18

There are hundreds of pieces of content

34:20

showing that were buds as a brand and

34:23

series of products existed years before

34:25

that. So, is it possible that Marv had

34:28

some input into the design of this

34:30

latest generation of Wearbuds? Perhaps.

34:32

But do I think it's fair for him to then

34:34

claim that his product was designed in

34:36

India?

34:37

>> No.

34:38

No, I don't. The way I see it, this is a

34:40

bit like if I went into Apple. They've

34:42

already been making iPhones for 20

34:44

years, but just because I potentially

34:46

suggested some things for the iPhone 18,

34:49

I call the iPhone 18 designed by Aaron.

34:52

But now it was time to bring up the

34:53

elephant in the room. When I asked him

34:54

before why did he feel like it was right

34:56

to order those YouTube videos down, he

34:59

said,

34:59

>> "They put up a video, so we reached out

35:01

to them

35:02

>> that can we resolve your queries? We

35:04

reached out to them, but they did not

35:06

respond to it. If you are not able to

35:08

hear my point, let me at least get an

35:10

injunction. We just said that please put

35:12

our viewpoint also. You can put your

35:15

videos back up along with a follow-up

35:17

video that this is what the brand is

35:19

also saying and we open for it.

35:21

>> And as well as this idea of needing to

35:24

hear the brand out first. He also kept

35:26

referring to how the YouTuber's videos

35:27

contained unverified claims. It was

35:30

based on unverified claims having no

35:33

third party validation or any audit

35:36

validation. See we have just launched a

35:38

phone

35:39

>> and I would invest in maybe more than 20

35:42

to $30 million to just to bring that

35:44

particular phone and if after investing

35:46

an huge amount of money to bring two

35:49

devices back without putting even my

35:51

side of the story I would have been

35:53

completely geoparadized my entire sales

35:57

and the launch.

35:58

>> Okay. So, I can understand the feeling

36:00

of investing tons of money into your

36:02

next big venture. I can understand the

36:04

pain of people criticizing it and then

36:06

the panic that you might feel if they

36:07

don't respond to you when you reach out.

36:09

But what I don't understand is this idea

36:11

that if they're not responding, let me

36:14

at least get an injunction. As if that's

36:16

just a normal thing to do when people

36:18

don't say what you want. Because you got

36:19

to remember, there's a power dynamic

36:21

here. This company is worth tens of

36:23

millions of dollars. They can sue

36:24

YouTubers if they want and create this

36:27

dystopian situation where only their

36:29

side of the story is the allowed truth.

36:31

I've seen firsthand the emotional

36:33

turmoil that this has caused people. And

36:35

so, what creator, especially the smaller

36:37

ones, are going to risk everything to

36:39

challenge a company like this if core

36:41

orders become the precedent? That's just

36:43

not on the freedom for reviews to be

36:45

authentic without fear is crucial.

36:48

Thankfully, and I have no idea if this

36:50

is in response to how hard I pushed back

36:52

or something completely unrelated,

36:54

between our first call and our second,

36:55

MV seemed to have had a change of heart.

36:58

>> I was thinking over this weekend, I

37:00

don't think so that probably I should

37:01

have been so harsh in putting up a case.

37:03

It's a community which I think I should

37:05

respect even more. I did something in

37:07

Jiffy. I think I should uh have not done

37:09

it and probably I think I'm even willing

37:12

to, you know, just take it back. Do you

37:14

feel like it is is reasonable to expect

37:16

any YouTuber, any journalist to have a

37:19

third-party audit and to like approach

37:22

you first before pointing out issues on

37:24

your devices?

37:25

>> I would not uh say that, you know, they

37:28

should approach me first.

37:29

>> Okay.

37:29

>> But if I'm trying to approach them, at

37:31

least be responsive to it. I'm willing

37:34

to see and improve and learn from it.

37:36

>> Okay.

37:36

>> But being nonresponsive made me more, I

37:39

would say, in a jify situation. But my

37:41

actually the fight was not with any of

37:45

the YouTubers. The fight was with an

37:48

agency who was in between trying to then

37:50

manipulate towards creating more

37:52

misunderstandings between brand and

37:54

YouTubers.

37:55

>> So for the record, you don't agree that

37:57

companies should take down or behave in

38:00

the way that you did.

38:01

>> Yeah, I agree. I I completely on records

38:03

I agree that I think I did something in

38:06

haste which I think probably I should

38:07

not have done it against the creators.

38:10

I'm again saying my fight is against the

38:12

agencies.

38:12

>> What he means by agencies, by the way,

38:14

is the agencies that manage YouTubers,

38:16

the ones that companies like AI Plus

38:18

would contact presumably to arrange

38:20

brand deals with creators. So, I'm

38:22

really glad that he said that he's made

38:24

a mistake and he's likely going to try

38:25

and reverse it, but has he convinced me

38:28

that he genuinely sees the error in his

38:30

ways?

38:32

No, he has not. This feels a lot more

38:35

like he's seen the error of what it

38:38

means to get on the wrong side of every

38:40

YouTuber ever, which is, I'm guessing,

38:42

why he's now deflecting to blaming the

38:44

agencies. And this point, he's made

38:46

crystal clear with a follow-up third

38:48

phone call and message to clarify. But

38:51

what's just come to light makes this

38:53

feel, to me, at least like far too

38:55

little too late. Because Techweiser just

38:57

had their first hearing in court. This

38:59

is the first time they got to present

39:01

their side of the story and they claimed

39:02

that the only reason Marv was able to

39:04

get this ex party order is by using

39:07

tricks. So remember I said that one of

39:09

the defendants named was John Doe. Well,

39:11

turns out that Marv named John Doe as

39:13

the main defendant. What that means is

39:16

while you usually have to serve notice

39:17

to a defendant so they have a chance to

39:19

defend themselves by making the main

39:21

defendant not a real person, the court

39:24

accepted that you can't warn them in

39:26

advance. So you put John Doe there only

39:28

so as to to obiate the need and to to

39:31

ensure that nobody appears on day one to

39:33

defend what they've done. And then on

39:34

top of that to cover themselves even

39:36

when they did contact Techiser with the

39:38

legal order they sent it to an email

39:40

address that Techweiser says doesn't

39:43

exist. Even though AI Plus has

39:45

Techiser's real email and has used it

39:47

multiple times before to contact them.

39:49

By sending the court order to this

39:51

supposedly fake email where they knew

39:53

Techweiser wouldn't see it, it meant

39:55

that the YouTuber wouldn't know about

39:56

the court case until it was too late.

39:58

>> He knows who I am. He knows all details.

40:00

He knows my reputation and my

40:02

credibility, but strangely can't find my

40:04

email ID to which he just corresponded 2

40:06

days before he filed the suit.

40:07

>> And in doing all this, AI Plus in a way

40:10

have created their ideal outcome.

40:12

They've already successfully suppressed

40:14

the negative coverage for weeks. So it

40:16

almost doesn't matter if they lose the

40:18

case when it ends in August or later and

40:20

the videos come back online

40:21

>> because by then the content would have

40:23

been off in this critical juncture

40:25

coinciding with the launch of their

40:26

product.

40:27

>> So now with that context MV now telling

40:29

me that he wants to rescend his core

40:31

order doesn't really mean anything and

40:34

so upon hearing this and seeing the

40:35

evidence the judge has decided that Mav

40:38

has to be summoned into court to answer

40:40

for himself.

40:41

>> Who is the plaintiff in this?

40:42

>> Hello Mr. Madav set I believe has signed

40:45

for the plaintiff.

40:46

>> Please have him here after tomorrow. We

40:48

need some answers permit but this kind

40:49

of a thing we are not going to permit

40:51

let nobody be under this impression that

40:53

they can put full wool over our eyes. We

40:55

want to dispel this notion.

40:56

>> Despite Mav's noble words to me, he

40:58

failed to show up in court meaning that

41:00

the next hearing has been pushed to the

41:02

first week of August. The YouTuber's

41:04

videos are still down while new

41:05

marketing campaigns to promote AI plus

41:07

products are still coming out. The final

41:09

decision awaits, but I know where I sit.

41:12

And by the way, I think there's a decent

41:14

chance that AI Plus or someone tries to

41:16

geollock this video to block it in

41:18

India. If that happens, use a VPN like

41:20

Surf Shark, our sponsor. Get around it

41:22

and just make sure this message is

41:24

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41:25

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41:27

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41:29

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Interactive Summary

The video investigates the controversy surrounding 'AI Plus', a smartphone brand founded by Madhav Sheth that markets itself as 'made in India' with a strong focus on data privacy. The company faced backlash when tech reviewers found Chinese bloatware, pre-installed apps with Chinese service providers, and hardware that appeared to be rebranded products from Chinese original design manufacturers (ODMs). AI Plus responded to the criticism by seeking ex-parte court injunctions to take down negative reviews, leading to a legal battle and significant debate regarding transparency, the definition of 'Indian-made' technology, and the ethical implications of using legal action to silence reviewers.

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