Achieve Any GOAL With This Simple Mindset Shift | Ed Mylett
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Hey everyone, welcome to my weekend
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Tuesday, Thursday, or Saturday. Here's
our first guest.
>> So, here's what I want to ask you, Ed.
>> Yeah.
>> What is it like to be Ed Mlette?
>> Um,
bless. I mean, it's a blessing to be me.
It's it's um it's a it's an ongoing
journey to you know find more out about
myself and more out about other people
um more about about my spirituality and
my faith too. I think where you and I
really have in common is we're just very
intentional about our lives and they
matter to us. And so I feel things
really deeply,
>> you know, and I think that sometimes
doesn't come with the package maybe when
you look at me or something. I don't
know. But I hear that often. But I just
feel things deeply and I feel things
deeply for other people. So I'm a really
emotional guy. Um yet I think I operate
pretty well even when I'm emotional. In
other words, it doesn't really dictate
my actions all the time, but it what
it's like to be me as a blessing. Like I
can't believe my life is what it is
based on where I come from that.
>> And where do you come from? For people
who don't know you, where do you come
from?
>> Well, I come from a loving family, but
really dysfunctional. So, my dad was an
al I wrote the book for this reason. My
dad was an alcoholic until I was 15
years old. Actually, 7 days before my
15th birthday. Only my dad would get
sober on 420, but he did. So 420 my dad
my dad's sobby birthday. But I come from
a lot of dysfunction and chaos. And when
you're the oldest son with three little
sisters of an alcoholic dad, you have no
self-esteem. You live in chaos. My
friends wouldn't know. I was thinking
about this the other day. My friends
would never we never had friends over
the house. Why? Cuz the whole street
could hear my dad yelling all the time.
They're afraid of him. And I used to get
this anxiety even we would do something
cool as a family. We never went on a
vacation my entire life ever once. But
if we did, never one time. But if we
did, that's why I love to travel and
dream because we just didn't do that
stuff. But I remember times like every
day was anxiety, but man, especially if
like we were going to go out to a
restaurant, like a big night out for my
family was like Sizzler. This little
steak place where you'd go and wait in
the line and order your steak, but to us
that was like, wow, we are we're my lets
are balling tonight, you know? But I
remember I remember going out and
getting such anxiety hours before cuz I
knew my dad was going to get in a fight
at the restaurant.
>> Oh my god.
>> It was going to be he was going to show
up drunk and it was either a server or
some other person in the restaurant and
we it just happens. The Sizzler had a
private room for their staff, Mel. I
swear to you. And we ate in there every
week. I thought, "Wow, this is
unbelievable. When we go out, they give
us this private room every time. They're
hiding my dad from everybody else in the
restaurant." And I didn't realize that
until we got older. So that's what it's
like to be me. So, you come from that
and you're like, "Wow." And now, you
know, there's a few people that like to
listen to me and I've helped a few
people. It's sort of mind-blowing to me.
>> What was the the pivot in your life?
Because you were crazy successful in
business and as an entrepreneur,
>> but what was the pivot for you for when
you were like, I want to like you're
still obviously crazy successful as an
entrepreneur,
>> but you made this change and you started
teaching.
>> Yeah. and you started sharing wisdom. Do
you know kind of the moment when there
was this like epiphany for you? Because
it feels to me almost like more
spiritual
>> than it was a business decision.
>> Way more spiritual. And it was right
before Wayne Dyer passed away. I've been
really blessed. I've had a couple
really, you know, unbelievable mentors
in my life. And I met Wayne Dyer when I
was very young. Most of your audience
would know who Wayne Dyer is, but if
they don't, they should Google him. He's
one of the great all-time beautiful soul
thought leaders ever. And so two guys
kind of ganged up on me. One's funny,
one's not. Wayne told me, he goes, "Hey,
listen. Um, you always watch you when
you're one-on-one with people and you
care so deeply and you're so present
with people and you spend so much time
with them." Ed, you need to you need to
take what you know out to the world
about the mind and spirituality and how
to change your life because you've done
this and and I'm like, Wayne, no one
wants to listen to me. I'm just an
entrepreneur. He goes, no, God gave you
this deep voice and this ability. And
Wayne had that voice, too. And it would
deepen.
>> It would deepen when we would talk.
talking. He goes, "No, I'm telling you
that." And I said, "Wayne, all my life
I've wanted to help people like people
helped my dad get sober, like my
mentors, like you." And Wayne said, "I
believe you'll change the world." And
Ed, you won't change the world because
you're brilliant or you're talented.
You'll change the world because of your
intentions.
And he got me. And I went, cuz I don't
believe I'm brilliant, and I don't
believe I'm talented. That's a lot of
work for me to believe, but I do know my
intentions. I do know my intentions. And
my intent is to definitely serve and
help people. love people because people
saved my family.
>> Tell tell us that story. Tell everybody
that story about how people saved your
family.
>> Well, I wrote this whole book because of
the one Moors in my life, but when I was
Mel, you're I'm going to give you this
is just for me and you. Everyone else
can hear it because I haven't talked
about this ever before, but it just
happened two weeks ago with Cristiana.
So, the the story is my dad was an
alcoholic and I'm driving. I'm almost 15
and I'm driving in my car and my dad's
crying. My dad's driving his car and
he's crying. I never saw my dad cry
before that day or after it. And he
finally pulls over and he's still
crying, but he doesn't look at me and he
just says, he's looking straight ahead
at the wheel. He goes, I'm gonna try to
go get sober. And I'll never forget
this. One more time.
>> And he goes, Eddie, I'm going to give it
one more try. And I have a chapter in
the book called One More Try. I get
emotional telling you this because it
altered my life. And I said I said,
"Daddy, what would be any different this
time?" He tried a lot of times. And he
said, "Eddie, um, I'm going to lose my
family. your mom's taking you and your
sisters. And the truth is, you deserve a
dad you can be proud of. I vividly
remember this. Now he's looking at me.
And he says, "Your mom deserves a
husband she can respect. So, I'm going
to try it one more time." And then he
came back and he was sober. And I said,
"Dad, these themes of one more start
coming up." I said, "Dad, are you never
going to drink again?" He goes, "I don't
know. Just not going to drink for one
more day."
>> That lasted for 35 years. And my dad,
you know, I watch I believe humans can
change my spiritual thing. I believe so
deeply human beings can change because I
watched my hero do it. My dad lived like
crap the first 15 years of my life and
then lived the best life of anyone I've
ever known personally the next 35. So I
watched it right and I watched what he
did. But the most amazing thing, Mel, I
got to tell you, this is not in the
book. It happened three weeks ago. Most
people think they're disqualified from
helping other people. Like yeah, Mel
Robbins, she's brilliant. legal mind,
personal development mind, business
mind. She's a powerhouse. She can change
people's lives. Mylet, yeah, he lifts a
lot of weights. He's got that deep
voice. He seems to have a little swagger
about him. Probably he could. He's made
hundreds of millions. Whatever. Me? No
way. Cuz you know what? You don't know
what I'm ashamed of. You don't know my
failures. I've had a divorce, a
bankruptcy, had a business that didn't
work. You know, I've done things I'm
just completely embarrassed by. Or hey,
you know, I've just never done anything
great before. and they say, "This
disqualifies me." Nothing could be
further than the truth. Your life
experience, your humanity is actually
what qualifies you. Check this out, Mel.
I wake up like three weeks ago on a
Wednesday crying. And I don't cry
enough. I said, "Babe, wake up. Wake
up." She goes, "What?" I said, "I'm 51
years old. This just dawned on me.
Someone helped daddy."
She went, "What, honey?" I said,
"Someone helped daddy in the lowest
moment of his life. the darkest moment
on his knee, losing his family, losing
his life, maybe physically losing his
life, literally, some precious soul
intervened in a dark bar or alley or I
don't know where it was, a meeting, a
coffee shop, and said, "I I'll help you.
I'll help you." And they changed my
life. I'm talking to you, Mel, because
of this person. They changed my
children's lives who weren't even born.
They've changed millions of people's
lives that I reach in that one moment.
there this human being and their
humanity stepped forward and saved my
family. And that's incredible to think
one person can have that ripple effect.
But the more incredible effect is what
qualified them to do it. The things they
were the most ashamed of, they were also
a drug addict and an alcoholic. Little
did they know the world was preparing
them when they're driving drunk and
lying to their family and cheating on
someone and stealing money for drugs was
preparing them for this to qualify them
to help my dad.
So the very things in life we think
disqualify us from making change in
other people's lives are the very things
that do qualify us. It's our humanity.
It's our frailties. It's our
vulnerability that allows us to connect.
If this person wasn't a drunk or a drug
addict, they could never have helped my
father. So this is amazing how God, if
you believe that of the universe
orchestrates these things. The only
difference was this person in this
critical moment had the courage to step
forward and say, "I'll help you and they
probably felt unqualified." But the
truth is their whole life was preparing
them to help my dad. And here we are
today. And so this is what everyone
needs to get out of this. There's a
power to doing one more. This isn't even
in the book. This is after the book was
written. My gosh, this this thing we
think disqualifies us is the very thing
that does qualify us. And so I wanted to
share that with you. I'm just rocking
like I I um
>> there's a lot there to unpack. I I I
remember uh I I just naturally started
rocking when I was a trial lawyer. You
always knew a jury was going to convict
when they started rocking. You know,
they like agree with you like so as
you're talking I'm like, "Yes, yes, yes,
yes." And it's so true because you're
right. How many times have you
disqualified yourself or stepped on the
break or held yourself back or talked
yourself out of it because you didn't
think that your life experience or just
you being there was enough. And if
that's the one thing that people get out
of your book that the power of one more
>> that would change the world. But that's
not the only thing that they're going to
get out of this. And I think Ed, you are
going to start to see this idea of one
more and the power of one more person or
the power of one person showing up over
and over and over and over and over
again because you've taken a highlighter
and highlighted something that is true
about life that it takes one to impact
millions. Let's talk about this book.
Why this book and why now?
Well, I I was with my dad when he passed
away. I was holding his hand and um
there's all these lessons, Mel, in my
life. But this is a heavy book, by the
way. We're being really emotional right
now, which there's a lot of that in the
book, but the truth is you've read it.
So, you know, it's a very heavy content
book on stuff you and I love, the
reticular act.
>> Well, can I just say something though?
Because some people hear the word heavy
and they're like, I'm out,
>> right?
>> That's not what he's saying. He is
saying that in every single chapter and
every single page there is a takeaway.
There is an insight. So it is thick with
life-changing tools and stories. That's
what he means by heavy.
>> That's what I mean. Thank you. That's
why you're here to clear up my mistakes.
So
>> that is not a [Â __Â ] mistake. Will you
shut up?
>> Literally. See, you don't think you're
smart. Well, I don't I don't I know I'm
not really smart, but what I am is the
thing what I am is the things in the
book. I would like to think that some of
my We just did it, Mel. There's four
people in my house. You met Cristiana
and I've got two kids. Yeah, I think you
met at least one of them when you were
at the house. I think you met my
daughter.
>> But um I'm fourth in the house in IQ.
And that's okay with me because actually
I think it gives people hope to know,
hey, look, this is an average ordinary
man who's produced some pretty
extraordinary stuff in his life. And I
did it with the stuff that's in the
book. But one of the things that's in
the book that why why the book was I was
with my dad and he passed and I think
you realize the power of one more in its
absence like when there isn't another
one
>> and so
>> Okay, stop.
>> Yep.
>> Stop.
>> Okay.
>> Okay, stop.
You realize the power of one more when
there isn't one.
>> Yeah. It's a fact. I uh this is hard for
me to say. I haven't said this out loud
ever, I don't think, but my my my
favorite human being to be with was my
dad. I obviously that doesn't count my
wife and kids, right? But and so my
favorite thing to do is to golf with my
dad. And and it wasn't cuz we're any
good cuz neither one of us are great.
But it was five hours with my best
friend right next to me, my hero,
>> plus in a golf cart.
>> And we would talk deep. My dad and I
didn't have casual talks. We disagreed
on politics and faith and all kinds of
stuff. And we would have deep
conversations. tonight. Do you know what
I would give Mel? Honestly, what I would
give to watch my dad walk off the green
one more time. Go, hey, dad, great putt.
Just put his arm away. That was a good
one, wasn't it, Eddie? You know, and
they say, "Hey, let me tell you how your
sister's doing, you know, do me a favor.
Call your sister, you know, and we would
just talk about family." My dad was a
simple guy, Mel. My I've had five jets.
You know that I've been blessed to own
some jets. My jet was parked within
walking distance. My dad was a runner.
My dad could run to my jet, see it the
never been on it. My dad never went on
one of my jets. Never set foot on one of
them. And I would say, "Dad, let's go to
Maui. Let's play some golf." He go, "Why
in the world would I go all the way to
Maui to play golf with my favorite man?
I could just play here in Chino. It's
not the golf. It's with my son. I don't
need to go do there. I I just want to be
with you." But when he died, I just have
to tell you, Mel, do you know what I
would give for one more round of golf
with my dad? If you're and you need to
begin to think about this if you're
listening to this. What if I said to
you, you and your sweetheart, whoever
they are, you got one more dance with
them. It's the last one.
>> Well, I'd hang up with you and I'd go
down and dance with Chris right now.
That's
>> I know you would. I know you.
>> Yeah. And you know what I think about a
lot is I think about the fact that my
dad is uh 76 and his dad died when he
was 82. And so if I'm lucky, I've got my
dad for maybe 10 more years. He lives in
Michigan. I'm here. I see him maybe four
times a year. That means if I'm lucky,
>> that's what I got.
>> Yep.
>> But that's probably not what I have.
>> That's probably less. Right. And and the
truth is, what if I said to you if you
walked in and saw your children tonight
that you get to tell them you love them
one more time? What if it was the last
conversation? What if you started to
approach your life as if there was only
one more? Just to start to think about
that for a second. And for me, it's
altered me. I mean, it's really changed
me. I'm more present with people. I um I
would do anything to get that back and
to have more time with them. The other
thing that occurred was like I'm next.
Napoleon Hill says in Think and Grow
Rich, begin with the end in mind, but
what why don't we do that with our
lives?
You know what do we want the end of our
life to look like? I held my father's
hand as he took his last breath. I know
what the end.
>> What was that experience like for you?
>> It was beautiful. And I'll tell you why.
When my dad got cancer, this my dad died
of cancer ultimately, but when he got
cancer, my dad said to me, he goes,
"Look," because my dad was a dude, you
know, he's like, "Hey, I'mma fight this
[Â __Â ] one time, but I'm not having you
guys carry me the next five, six years
and be a burden to the family and I'm
going to all get all shrunk up and lose
my hair."
>> That he sounds like my mother who's
like, "You're not going to wipe my ass."
>> That's my dad. Same. That's actually
exact terminology, right? But but here's
the truth. other than the wiping the
ass. That's exactly what he did. And he
went eight years chemo, radiation,
surgery, proton, chemo, surgery,
surgery, proton, new chemo, radiation,
eight years. And it was destroying him.
And I would say to my dad halfway
through, I'd say, Mel, I'd say, "Dad, I
say, why are you doing this?" And he
goes, "Well, maybe I'll get to one more
of my granddaughter's wedding."
>> These one mores would come. He go,
"Eddie, maybe I get to one more
Christmas recital for little Juliana.
Maybe I'll watch my grandson little
Jacob play one more football game. And
he used to tell me, he goes, Eddie, when
you're threatened with these one more is
never happening again. You fight your
ass for one more.
And then he would tell me when I was a
little boy, Christian, you've been to my
house. I live on this beach. Well, my
wife and I, we used to come on this
beach, walk down this beach, Mel, come
down here all the time. And I'd say,
babe, I'm going to get us one of these
beach houses someday. I'm going to live
up there. I literally live on the exact
beach now. And she's like, "You are?"
I'm like, "Yeah, we're going to get one
of these. Don't worry about I got it.
And I'd go home. I'd say, "Dad, who are
these people that live in these
oceanfront houses, right?" And my dad
go, "I have no idea who these people.
I've never met one of them. I have no
clue who they are. They're probably from
another planet. I got no idea." And I
figured out, Mel, over time, that I know
who they are. They're the one. The
second chapter of the book's called the
Matrix. And the reason it's the matrix,
both the RA, but also in the matrix,
Neo, they call him the one. See, when
you see a really happy family or a
successful family or both, if you go all
the way back in their lineage, at one
point they weren't.
>> They weren't.
>> It's true.
>> And then the one shows up. The one
arises in that family and stands up and
goes, "The world's not treating my
family like anymore. The myletes are
rising up. We think different. We
operate different in the world." And the
one changes that family forever. And
it's typically a lot closer than you
think. My dad did say this to me. He'd
go, "Eddie, this is the whole premise of
the book. He go, "I don't know about
that beach house stuff, how you get
there, but here's what I do know. It's
closer to you than you think it is." And
he goes, "Eddie, please don't spend your
life thinking that's a hundred years
away." Because if you think like that,
you will act in accordance with that
belief, and you will perpetually keep
your dreams that far away from you. And
he said, "I think it's one decision
away, one relationship away, one meeting
away, one thought, one emotion away, you
can change your life." And he goes,
"Look at me. That one decision to get
sober completely changed my life." And
I've always believed this man because I
believed it. It's been true. I'm one
decision away. I'm one meeting away. I'm
one this away. I'm one relationship
away. And it's I'm a stacking of those
one more in my life. The truth is the
difference between winning and losing in
life is sometimes so small it's almost
too scary to talk about. And it's one
new thought like, "Hey, I'm going to
give myself a high five every morning."
That one new thought can change your
life. It's one decision. It's one dinner
I walk into and I meet Mel Robbins at a
dinner table with some other folks that
I know. That changed my life. My life
got better in that instance. And so if
you begin to believe this, then the
question becomes, how do we find these
oneors? What are the things we need to
know in our mind to get them? What are
the things we need?
>> What are they? Like cuz I'm like, yeah,
yeah, yeah, yeah, yeah. Like what are
they?
>> Well, there's a lot and they're in the
book, but one of them, for example, is
the RA, which is the filter that sort of
reveals what's most important to you in
your life. And so you know exactly how
it works, but for the benefit of
everybody else, it keeps you sane. It's
why you don't feel the blood rushing
through your right ear right now. It's
why when you walk in a crowded room and
there's all this noise, but someone says
Mel, not even loud. You can hear
auditorially over all the noise what's
important to you, which is your own
name. It's like for me right now, I just
bought a Tesla. I don't know if Musk is
buying Twitter or not.
>> You bought a Tesla? I don't
>> I did I did it cuz I like this dude's
just disturbing stuff. I have no idea
whether he's a good guy or not. I just
This guy's just rocking out a little
bit. I'm like, give me all these.
>> Which Tesla did you buy?
>> I bought the plaid. I bought the good
one.
>> What's that? I don't even know what that
is. I Because my daughter was just I was
bitching about the fact that I now have
to drive back and forth between Vermont
and Boston
>> as if it's a problem. And she's like,
"Why don't you get a Tesla and let the
car drive you?" And I was like,
>> I like it. And I'm going to tell you the
other thing I like.
>> Is this the the thing with the wings?
>> I don't know. No. Well, the doors open
that way, but what it does do is you can
hit the mode and it'll drive for you.
But I don't I don't trust it. But what I
do have that I like is I have this mode
on the car that it it will not let you
hit a car even when you're driving. So
like if you're stupid and you're not
going to break, it breaks. If you're
drifted into the wrong lane, which I do
all the time, it goes
>> I'm not surprised by that, by the way.
>> I know. I know. And
>> I can't wait for the call that you're
going to have where you call me and
you're like, "Mel, you know that boat I
bought in Miami? I just ran it up on
some rocks in Maine.
>> It's at the bottom of the Atlantic
Ocean.
That's actually way more likely than YOU
MIGHT THINK. THAT'S POSSIBLE. It's
extremely possible. We see if you Oh my
gosh. You saw me drive a boat and you
see me drive Well, I'm not going to
comment. It's probably possible. I need
a Tesla thing on the boat is what I
need. But I bought this Tesla, right?
It's crazy. It's driving my wife nuts.
I'm like, "Babe, red Tesla. White Tesla.
THERE'S ANOTHER WHITE TESLA. Three lanes
over the other side of the freeway going
the other direction." I GO, "HONEY,
THERE'S A BLACK TESLA." SHE'S LIKE,
"WHAT is wrong with you?" And I said,
>> "It's the RA. It's the RS. I said these
Teslas were always there. But
>> our daughter, dude, this just happened
to us. I'll give you a different car
that that is not a Tesla. So, the a used
Subaru Cross Tech, a Toyota RAV 4, uh
the our daughter's shopping for her
first car, and now she's like,
"Everybody drives one of these things."
I'm like, "No, they don't. They're just
Yes,
>> it looks like it, right?" And that's
because it's part of my RA. Here's how
life works. You already know this. If
you can program your matrix, your RA,
that the Teslas of your life become
these meetings, these decisions, these
people, these relationships, these
thoughts, these emotions, you got it.
And what I'm here to tell you is that
these things have always been around
you, but you're oblivious to them
because what's in your RA
>> are your fears, your anxieties, your
worries, your to-do list, your problems.
What's right in front of you, you see,
and so you validate it and prove it to
be true.
Do you have an exercise that you
recommend for people that are so mired?
>> Yes.
>> In the negative, like it's not going to
work out. This is going to be awful. It
never worked. Like what is an exercise
that you would tell somebody to do so
that they can start to reprogram that
way of thinking?
>> Yeah. I'm a big believer in daydreaming,
lucid daydreams. And so I have
>> lucid daydreams mean.
>> Yeah. What lucid dream daydreams means
very clear, very specific, and
repetitive. The big one is repetitive.
So here's what you already do. Your mind
moves towards what it's most familiar
with. We all know this or maybe most
people don't know this, but it moves
towards what it's most familiar with.
And here's I I have a chapter in the
book where I say, "Become an
impossibility thinker and a possibility
achiever." So, I'm going to combine two
things and I'll give you the technique.
>> Okay?
>> 99% of the people in the world operate
out of a frame of reference, a pattern
of thinking that is history and memory.
1% of the people operate out of
imagination and vision. This is a
different frame of reference. Why my
friends, it's very difficult when I'm
around most of my friends to go remember
when you guys remember remember that. My
friends almost never do that. If you
surround yourself with people where
you're reminiscing most of the time, not
only do you operate out of memory and
history, but you're reinforcing it with
the conversations you have with people.
I very when you and I are talking, we
were flying back with Jamie Kern Lima.
There was no reminiscing. We're talking
about the future and we're operating in
the present. This is a different pattern
of thinking and it must be it must be
worked on. And so why are we happier
when we're kids? I have two
philosophies. One, I think you were just
more recently with God. And two, you
operate out of imagination because you
have no history and memory. But by the
time you're about 10 years old, you
begin to slowly operate out of history
and memory. Oftentimes, the history and
memory of the emotions of your parents.
Did you guys lose me?
>> No. I'm thinking because this is super
super helpful to me right now. And it's
super helpful to me right now because
Chris and I just sold our family home
where we raised our kids for 24 years.
>> And um I've lived there almost half my
life. Uh my parents have never sold the
house I grew up in. My grandfather was
born on the family farm that my mother
was. This has never been modeled for me.
>> Wow. And so I was not prepared
>> for the avalanche of grief and panic and
uncertainty that happened
>> when all of a sudden in 24 hours the
house sold.
>> And I have spent the last 3 weeks in an
up and down emotional breakdown
>> around like literally when you said
reminiscing
>> Mhm.
Something snapped for me, Ed
>> because I was like, "Oh, shoot.
>> I am wallowing in the memory
>> and that is now becoming this
>> like cyclone."
>> Y
>> of sadness and regret and maybe we
shouldn't have sold it and maybe this
was too soon and maybe we weren't ready.
That has blocked my ability at times the
last two weeks to even remember why we
were all so excited. and now is the
time. And so it's the reflecting back
and then allowing myself to stay there
that has made the kind of grief that's
normal with a transition that big really
weigh me down. And so you just broke
something open
>> good. and gave me, I think, the keys to
really connect back into what you and I
both do so well, which is staying inside
the imagining of where is this going and
why are we doing this and what's
possible? Because, as we both know, the
brain also can only imagine what you're
losing. It can't actually imagine
something beyond your wildest
possibilities. And so I got to get back
the [Â __Â ] into the imagination piece of
this versus the memory and reminiscing
and all that stuff.
>> Yes. And what and I love that that helps
you. And what we do when we're
reminiscing or we're going down that
pattern is we're flashing in our mind
pictures and videos of other times. We
actually see them and it creates this
emotion in us. And so this is not
complicated. The most successful people
are the people in life that can get very
clear in their vision and their their me
in their um imagination repetitively.
Like when I work with top athletes, Mel,
one of the things that and by the way,
there's really simple visualizations in
the book that you just do very simply
and you do it repetitively and then I
teach you like slow it down. Now speed
it up. All it's doing is forcing you to
focus on it, add color to it, make it
black and white. It's very easy and it
it's it'll change your life. But when I
work with pro athletes, I'll give you an
example. I work with a fighter who won
last weekend in the UFC. And what he
does when things get really fast, when
he gets hit in fights, he speeds things
up and awfully goes into brawl mode. And
what happens is it's when he's lost a
couple fights. He had lost his last two
fights. And I have a chapter in the book
called equinimity, one more level of
equinimity. When you were visualizing in
your things will begin to slow down like
in the Matrix and bullet time. And in
this particular fight, Mel, what was
incredible is he was getting hit and he
started to speed up. And you watch him
consciously. I'm ringing in his ears. He
steps back and he gets slows down and
finds that equinimity. And he ended up
knocking this guy out with a leg kick,
Mel, that knocked the man out. I don't
like this stuff. For four minutes out on
the mat, it's one of the most
devastating knockouts in the history of
fighting. And afterwards, he gets
interviewed and he goes, "I don't know
what happened. I've never practiced that
leg kick before in person. Only in my
visions and imagination." and he
executed it to save his career to win
the fight. And so this is something you
can do over and over again. One more
thing on this visualization. We think we
visualize well, but the more we practice
it, it's a muscle. So when I work with
like a B-level baseball player, I'll
say, "Hey, let's visualize the pitch
coming in." They'll go, "I got it. I saw
it." I said, "Where'd you hit it?" They
go, "The middle." I go, "Okay, good.
Where's the camera?" They go, "Huh?" I
go, "Where's the camera? Is it over the
center field camera shooting over the
pitcher like you watched it on
television or is it from the batter's
box and you're watching the view out?
Inevitably, average players will go,
"I'm not I don't know." And I go, "Then
you weren't really visualizing. Let's
find the camera." They go, "Okay, it's
uh from the batter's box." I go, "Great.
Can you see the rotation on the ball? Is
the pitcher left or right-handed? Can
you see the stitches on the ball as it
comes in?" And I make them start to see
it more clearly. And then I'll say, "Can
you see the ball hitting a bat?" No.
Well, let's work on that. have the bat
hit the ball. Do you see the stitches
now rotating the other way back out? My
point is that I'm getting them to
visualize with specificity. But when I
work with a allstar player, they do this
naturally.
The difference in their athletic ability
is their ability to repetitively
specifically visualize. And this is not
complicated stuff. I even know when I
say it, you already do it. Some of you
with your fears and your worries, you're
really good at this. You can visualize
it with clarity and you can make it
bigger and bolder. You can change it to
black and white to make you really sad
about it. You can slow it down. You can
add sounds. So you ALREADY DO THIS WELL.
>> HOW DO YOU interrupt that? So if you are
in that negative visibility loop, right,
where I immediately my my visualization
was, oh my god, we just sold the
container that has held our family
together
for 24 years. Now that that's gone. Mhm.
>> I'm never going to see my kids.
>> Yep. Yeah. Which is
>> how do you how do you interrupt?
>> You interrupt. You know what it is? It's
a pattern interrupt. It's a pattern
interrupt. Okay. And so I have this on
how to create habits in the book. I
teach you actually how to create a
habit. It's a pattern interrupt.
>> And so we'll just be real here. For me,
it's usually a physical move. I'll move
myself. I'll snap my fingers. I'll do a
jumping. You may think this is nuts. For
me, a physical move will snap me out of
a thought pattern. That's for me. For
some people, it's an auditory thing. And
this is so funny. I have someone that I
coach right now and I sneezed on one of
our first calls and this person goes
into negative thought loops, Mel. Like
you can't believe most people say, "God
bless you." Right? Or, "Excuse you" or
whatever. This person was old school
except she's young and she goes,
"Kazutite." And I go, "What the [Â __Â ] did
you say?" She goes, "Kazutite." I go, "I
haven't heard that since my grandfather
in like 1977."
And so with her, we laughed about it. It
was a belly laugh. That word then became
a trigger for laughter. And so her way
out of her negative thought patterns,
this sounds so stupid. She goes, "Gazuit
tight, gazite." And she throws her arms
back and we make a laugh out of it. And
what happens is it doesn't put her into
the good loop. It interrupts the
negative one,
>> right?
>> It's an auditory funny one. For a lot of
people, it's a physical move. It's a
snap of the fingers. It's a grab of the
ear. And this is not complicated stuff.
You ever watch an athlete when they get
into the batters box, a baseball player,
they'll tap the plate two times, adjust
their batting gloves. Tom Brady gets
over the center. LET'S [Â __Â ] GO. PTON
MANNING USED TO SAY, "OMAHA." THESE WERE
PLAYS, but they were also triggered.
>> They were accused.
>> They were.
And so it could be a physical. Me, you
and I both, by the way,
>> one boom. The 5-second rule is a battery
interrupter. Yep.
>> You got it. So there's a That's the best
one. But that's that's what
>> I don't use that crap that I, you know,
teach.
>> Stop it.
>> No, I'm just kidding. Well, when I am in
a death spiral, I'm wallowing, you know.
>> Sometimes though, sometimes it's a
physical move for me.
>> Yeah, I think a physical move is a good
one. A snap of the fingers. I like that
a lot.
>> Okay, there you go.
>> I like that a lot. That's good.
>> Thank you.
>> What do people not know about you?
>> Um, a weird thing about me is I danced
in college and
>> Wait, wait, wait. But you did. What does
that mean? You danced.
>> I wasn't at Chip andale, but I danced in
college. So I I danced at a hip-hop club
in college to put myself through college
in addition to my baseball scholarship.
And then I toured for like two years
with a bunch of different hip-hop bands.
So you would not know that with a
51-year-old middleag.
>> Yeah. So you don't know that one. No one
knows that one, but
>> I've never seen you dance.
>> And you you were a big dude. WERE YOU
THAT BIG IN COLLEGE?
>> YEAH. I was way bigger in college. And
my daughter will tell you, you probably
never should see me dance because I'm
stuck in 1994. So when we go to
weddings, she's like, "Dad, um, just so
you know, the running man,
>> the running man, the sprinkler,
>> uh, the the Roger Rabbit, it's just not
there anymore." And I'm like, well, I'm
bringing this [Â __Â ] back, fellas. So
enjoy the wedding.
>> Up the next time we are doing it. That's
amazing.
>> Let's go. I've seen you dance. So, but
and uh a serious thing you probably not
know about me is that I still struggle
with the things that are in my book and
I wrote it mainly for me that I use
these tools because self-esteem doesn't
come easy to me. Um I'm speaking today
in Arizona. I kind of already know
what'll happen about six o'clock tonight
when I get back to my room. I'll go into
EdMlet mode, which is I should have said
this. I can't believe I missed that. Oh
my god. I still struggle with these
things and you know that about me too.
But I'm a work in progress and I I have
bought into the theory I said earlier
that my things that aren't perfect about
me that I might I could easily conceal
or be ashamed of or embarrassed by are
the very things that qualify me to help
you. And I also think that's probably my
favorite thing about you. We are we are
both two of the most tool driven really
use the stuff to produce results people
on the freaking planet and our content
let's just I'm just going to say it it's
better than everybody's damn content we
got great content right yet because it's
real yet we both had success outside of
this space which qualifies us
differently as well yet we'll both tell
you at any given time I've had three
weeks of a spiral that you can't even
believe that you just shared or hey
tonight after my talk and I hope that
people look at you and I and that we're
aspirational, not just inspirational.
Meaning that I aspire to be more like
this person with my vulnerability.
They're not perfect. I think most things
in life, I say this in the book about
being a parent, are caught, not taught.
>> Catch it. And I hope people catch things
from you and I. I'd say this last to
you, Mel, that I had a
>> just something about life that I think
is worth saying.
>> Really good friend of mine called me.
I've known her 30 years. I love her. And
she called me the other day and she's
like, "I'm" She got a preview of my
book. She's like, "I'm crying because I
knew you at that age and it's so true
and I can't believe what's happened to
your life." And she goes, "You just came
from such a neglected environment and so
did I. My mom and dad got divorced." And
she said, "Well, and I'm so glad both of
us aren't neglecting our children."
>> This was the hardest thing I've ever
said to a friend. And I said, um, I
won't say her name. I said,
"Sweetheart," she's a dear, dear friend
of mine, like a sister. And I said, "You
know I love you." And she said, "I do. I
said, 'You might want to look into
whether you're neglecting your kids.'
And she says, 'What in the world does
that mean?' And I said, 'Well, there's
lots of neglect in life. There is drug
addiction or alcoholism. There's abuse.
There's divorce. Maybe they didn't say
they love you enough. I said, the most
insidious form, though, is a child being
raised by a parent who's unwilling to
pursue their potential,
who's unwilling to chase their dreams.
That's neglect. You're installing in
that child that it's okay to settle,
that it's okay to be less than you're
capable of. That's neglect. It's
insidious and it's dangerous and it's
terrible. And I think the last 10 or 15
years, you've slid into doing that and
you need to change it. She went, "Oh my
gosh." And she said, "You're right." And
she made a change. And I said, "Why am I
telling you this?" I said, "Cuz I think
all great change in life comes from
love."
My dad got sober because he loved his
family so much,
>> not because he didn't want to drink
alcohol anymore.
>> Didn't want drugs in his system. It came
from love.
>> That's beautiful.
>> Yeah. And I know you love those children
of yours and the grandchildren you're
going to have. And it's time you start
having them catch things from you, not
just things you teach. It's caught, not
taught. So
>> that is just beautiful. All change comes
from love.
>> It does.
Wow.
>> Hey everybody, welcome back to Max Out.
Hey, my guest today is David Nurse. If
you don't know who David is, you're
going to be blown away by what we're
going to talk about today. And it's
going to improve your life. I can tell
you that for sure. I always try to bring
people on that do that for you, but in a
very unique and special way today. This
man is equipped uh to do that for you.
He's a life optimization coach. He's the
author of Pivot and Go, and he's just
got these He's an Iowa boy, so I already
like him. You guys know how much I love
actionable items that you can move with
immediately and he is loaded with them.
So, it's really a pleasure to have David
Nurse with me today. David, welcome to
the show, brother.
>> Ed, thank you very much. Been a big time
fan and listener of yours. So, much as
encouraging as I am, I mean, you
motivate me, man.
>> Thank you, brother. I I feel like we're
kind of kindred spirits because we both
want to make a very similar difference
in the world. And um the more I dove
into your work and your content, uh the
more and more impressed I became. I I
almost consider myself maybe a little
bit of an addict for the work you do now
because some of it is phrased in a way
>> that I've not heard before. And that's
what I like. It's like a young version.
Um
>> I don't know if it's a young Tony
Robbins version or what the heck I might
call it, but I love it. So, let's talk
first off about pivoting. The book pivot
and go too. But, you know, right now
we're catching a lot of people, millions
of people that are sort of in this, you
know, I got to make a pivot type move.
And one of the things I love in the book
that you talk about is you got to get a
perspective. You call it like a higher
perspective almost uh in order to make
those decisions. What do you mean by
just kind of let you go on that tangent
for a minute?
>> Absolutely. So, uh, making a pivot, like
it's a basketball term where the defense
is all over you or life is just sucking
you in and you can't see a clear path,
but you make a small slight turn, small
pivot, and it opens up an entirely new
perspective. And it's, you know, change
is very daunting for people when you
say, "Hey, you have to make this big
change." No one rarely can anyone do it.
But if it's these small these pivots,
these 1% step pivots, that's what can
open up an entire entirely different
perspective. And right now, like we're
all going through a time that we feel
stuck in some situation. We feel stuck.
And that's one of the worst feelings
that we can have. Me and you, we know
that that we had to make our life pivot
through sports. And we poured everything
we could into playing professional
sports, myself, the NBA, and I had to
make that pivot. like everything that I
did to pour into the into playing in the
NBA was actually for coaching in the
NBA. So, it's it's about looking at
something from a slightly different
perspective that can change your entire
perspective.
>> I think people are very hesitant to
make, you know,
>> 50% pivots, you know, in one move. And
that's really not usually where most of
the differences are made. They're small.
David also referenced the NBA. I think
you're the nephew of Nick Nurse who's,
you know, one of the great NBA coach
people think the NBA coach right now.
And then you all know that, you know,
David does this for all kinds of people,
but his forte particularly for a long
time has been with NBA players. And you
said something I I say that everything
in life happens for you, not to you. You
say something close to that, but in a
very nuanced and different way that
involves preparation almost for the rest
of your life. How do you word that? If
you just share that with everybody.
>> Yeah. So, I mean, it's it's about
preparing for the opportunity. And I
love that you brought up my uncle Nick
because he's a great example of this.
Now, people see him as winning this NBA
championship and they're like, "Oh, you
know, first year head coach, lightning
strikes in a bottle." No, he's been a
head coach for 27 years. And one of my
favorite quotes is, "It takes 10 years
to become an overnight success." But in
Nick's terms, 27 years to become an
overnight success. and and I've seen him
coaching over in countries you don't
even know play basketball taking players
ankles popping popcorn at halftime but
the thing is he lived in that hey I am
an NBA champion head coach and when he
was 22 when he started his coaching
career he put a picture of himself
holding an NBA trophy on the fridge and
he saw that every day he lived in that
mindset and developed that subconscious
awareness of hey I don't have to be what
the world says I am all this self-doubt
this negative talk I can I can live in
this NBA champion coach that I know who
I who I am going to be. And now it's
about embracing the process of taking
what I call 1% steps. And this makes it
not as daunting. 1% steps. Anybody can
do that daily. It's not you have to take
the whole you look at the big macros and
then you take you take the little micros
knowing that these steps then the most
powerful thing there is is the
compounding effect where you stack these
1% days on 1% days understanding it's
going to take 27 years to become an
overnight success but if you stay with
it you will get there and I like for
your story I I love how you you just
like literally hey I'm going to work my
butt off for these three years and then
we'll get there. But you put in that
work behind the scenes that nobody sees.
>> Yeah. Well, you're also being very
humble. So did you. So most of you
probably wouldn't know this about him,
but he was driven to become an NBA
player. And he now says that all that
work he was doing was preparing him for
what he's doing now. And he his
philosophy is you're all doing that. It
may not seem like it, but what you're
doing right now is preparing you for
what you're destined to do. And just
you're being humble, Dave, but I I
happen to know that you basically lived
in your car for like ever. Like
basically, this dude's homeless. He's
traveling around the world kind of
really doing not for free, but for
almost nothing and free often. I don't
think enough people are willing to
sacrifice short-term financially to get
the experience to build the reputation
to build the brand. And then boom, the
Brooklyn Nets call and kind of the world
starts to take off. But what I'd like
you to address because during that time
and during my time, I'm sure during
Nick's time, Dwayne Johnson's time when
he was struggling, had all, you know,
whatever he had in his wallet that he
talks about, there's a lot of
self-doubt. And I love techniques that
help fix things. And you got this thing,
man, with the mirror.
>> Oh, yes.
>> That is just awesome. Like I I I'm
waiting the whole week to do this part
of the interview right now because I
think this is so freaking brilliant. So
would you share this strategy with
people please?
>> Absolutely man. I'm really big on giving
people tools, actionable steps actually
how to do things because it's one thing
to talk about the purpose and the wise
and that's all great but there's a big
disconnect between actually knowing and
doing. So I'll take you through the
whole hands example and you can put this
into into play in your life. And this is
a tool that we all have. So we all have
our hands with us. So, first thing you
do when you wake up in the morning is
you look at your hands and you see all
that they've been through. Do this right
now if you're listening. Look at the
calluses, the grooves, everything that
you have been through, you have gotten
through. So, you're going to get through
the next challenging time as well. Now,
imagine the most confident person in
your life. Maybe it's a teacher, a
parent, a mentor. You see everything
that they've been through. Now, your
hands are their hands. Their hands are
your hands. You can get through it as
well. So, you wake up in the morning,
first thing you do, look at those hands.
You have the confident, self-awareness
hands. Now, at some point, you're going
to walk past a mirror. Most often, it's
it's early on to brush your teeth or
wash your face. Now, this mirror is what
I call the mirror of self-doubt. The
foggy mirror. We all wake up with
self-doubt. The imposttor syndrome is in
us when we wake up. We have that choice
to live in that and what the world is
telling us that we have to be or the
expectations or we can take our hands
those hands and make the motion of
wiping away that foggy mirror. So
literally there's a power in actually
making this motion triggering into our
subconscious that hey we don't have to
live in this self-doubt that we have. We
wipe away this foggy mirror with our
hands. So to keep it going with it now
so we have these hands. We've got our
confident hands. We have our wiping away
the self-doubt hands. Now, these hands
are our service hands, too. So, every
room that you enter, look at your hands
and say the word serve. So, you know,
when you step into that room, it's not
about yourself or what others can do for
you, what you can get out of it. It's
about what you can give, what you can
pour into others, how you can serve
others. Because that honestly like it
that is the biggest thing. It takes so
much pressure off ourselves knowing that
it's not all on us, but it's how we can
give and how we can serve. And so these
hands, try that. Like it's really
powerful, man. Try that. When you enter
a room or when you type an email or
write a text, you can look at your hands
and say serve. And the last part of the
hands, the tool that you always have
with you are the encouragement hands.
And there's a player in the NBA, Steve
Nash, used to play in the NBA. He's my
favorite player. He would lead the
league, lead the NBA in high fives
given. They take that stat. High fives
given. He gave 239 high fives a game.
Like literally like encouraging
everybody. He's a two-time NBA all-star.
He's 6'2 unathletic like myself, but yet
he was the best teammate that anybody
ever had because he was always given
high fives. And we can all do that. We
can be that person who gives high fives.
Yeah, sure. Maybe it's Zoom high fives
right now, but we can always be that
person that encourages and and looking
at your hands and and maybe it's sending
out I I do it every morning. I send out
either three texts or three video
messages to someone that maybe I haven't
talked to for a while. Just an
encouraging note to them. And man, you
wouldn't believe that the amount of
change that or trajectory in their life
that has had just by that encouraging
note. And we can all have that
encouragement hands. Thank you for
sharing that. And guys, um there's a lot
to unpack there. Like first off, if you
follow any of my work, any of you guys,
you know that I'm a big believer in
triggers. Great athletes do it. But it's
something that just now I've been I've
been teaching for years behind the
scenes to business people, but just now
it's becoming more mainstream. This is
brilliance what he just taught you. And
it ought to be one of these where you go
back a little bit and listen to it
again. If you're listening to it, he
gave you the physical description if you
check out YouTube, but hands are an easy
trigger. And I love that there's
multiple triggers that you've created
there. And all people that I know that
perform at a high level have these
triggers at their disposal. They're not
just thoughts, they're triggers. They're
phys you do enough of these looking at
your hands and the wipe away and all of
those different things that he's
referencing. And these hands serve as
well. And switching it with the
confident person. Those are those are
massive massive tools for people. It
just so happens also that Steve Nash is
now the new head coach of the Brooklyn
Nets, which is like pretty ironic too,
right? So, it's or the New Jersey Nets.
I don't know what they call themselves
now. So, that is awesome stuff right
there, brother. Thank you for that. Uge
everybody to practice that technique.
And one other thing, everybody, when you
hear someone brilliant like David give
you these techniques. These are things
that are more effective the more
repetitious they become. They're not
completely effective the first wipe
away, although you'll feel it the first
time you look at your hands, although
you'll feel it. Well, I'm going to tell
you the 300th time it has massive power
in your life. The other thing you teach
that I love is this notion of
terminology, the power that words have
over us and the redefinition of them.
And it's like to me right now this is
like a master class on pivoting,
changing self-confidence and improving
your life that the elite athletes only
get access to guys that you're now
getting access to. Would you kind of
dive a little bit into redefinition of
terminology?
>> Such a good question. Yes. And this is
very powerful. So this is actually one
of the steps. I have a seven steps to
develop unshakable confidence. And this
is one of them. Very powerful. And being
able to redefine vocabulary. And what I
mean by that is we all grow up learning
that certain words mean certain things
and we attach them like with failure or
success or rich. We all think they mean
certain things that we're taught but not
necessarily. Like let's take for example
the NBA as we've been talking about
basketball. So every time I work with a
player I'll ask them when was your last
shooting slump and then I'll see them
already their body language goes down
and they're like you know couple games
ago I couldn't make a shot. I missed
every one of them. And then I'll ask
them hey when was your last shooting
hippopotamus? And they look at me like
what are you talking about? You're
crazy. What? But what I'm doing there is
showing them it's just the power in the
word. They have already thought that
this word slump means something bad. But
it's only if you decide that you have
the power to be able to change that.
Just like failure. Like most people will
say, "Hey, failure is bad. They're
scared of failure." Some will even say
failure is a way to learn and grow.
Yeah, I agree with that. I think failure
is the only way to learn and grow. So if
we can embrace this failure and look at
it what I call being in the pit like
where you fall down in this pit this is
this failure and if you can embrace this
and understand this is what's sharpening
you this is what's making the fire that
makes the diamond even shinier like this
pit that you embrace like this is how
you're going to get out of this failure
and come out so much better on the other
end and like you mentioned earlier it's
it's not about like these these failure
times these difficult situation times
that happened to us, somebody else along
the along the line is going to go
through the same exact thing that we do.
Now, we use this failure not only for
our own growth, but also to help others
grow as well. And that's that's so
powerful just being able to redefine
that word of failure and even like the
word rich. I have a chapter in my book
called the rich life and it goes into
depth of like what really does rich
mean? I mean, you can have a lot of
money and you can end up being Steve
Jobs and miserable on your deathbed. But
are you rich in your relationships with
your family, with your kids, with your
spouse. Like, that's where you can
really pour into this living this rich
life and redefining these words that the
world says we have to think they're one
way, we can have them in a different
way,
>> brother. So good. So good. And and guys,
there's all these words that you use
that have certain triggers and power
over you as well. And sometimes infusing
humorous words for the power word loses
all of its influence over you. And so
sometimes whether it's the hippopotamus
word or you know you know here comes you
know this is the angry version of me and
you're like nah this is poopy pants or
whatever it sounds silly but it just you
the ridiculousness of it then it loses
its power over you. Same with when
you're in these things that we call
slumps and whatnot. I wanted to go back
for a second because it's interesting
for me for a guy that works with
athletes for the most part. Now you're
working with everybody but fa found his
bearings with athletes and I do a lot of
work with athletes as well and this is
an interesting topic you go to a lot
which is service. It's not something you
think you talk to an athlete about about
how to improve their life. And I always
say when you're feeling the most
helpless become helpful and and
instantly you're no longer helpless. But
you said it's I we I I moved over it too
quickly and I want to go back to it for
a minute because I'd like to know do you
do it every day? How do you do it? Which
was this three message thing in the
morning?
>> Yeah. So every morning I I will send out
a message and it's either a text message
or a video message just a small
encouragement to somebody and I'll have
my I I have a list of all my
relationships and everything like
relationships are who we are. We are the
people we surround ourselves with. We
know that. But also one thing about
cultivating relationships is how you
maintain relationships and how you grow
relationships. Like that's a skill in
itself. And having people know that
you're always there for them. You're in
their corner. Like you're there to cheer
them on, to be their encourager. Like
that's really really powerful, man. When
you get a text message or a video
message that just says, "I'm thinking of
you. Hey, checking in on you. Hope
you're doing well." Like that can change
your whole day. So I do that in the
morning, what I call that the big three.
But I also have the big three in the
evening as well. And I think this is a
great way to be able to track your
progress to be able to see how things
like in in your goals and your dreams
and your 1% steps that you're taking is
I'll have I'll write down three things
before I go to bed that I'm going to
focus on the next morning. So, I know
that when I after my morning routine,
I'm able to just go right into my main
three points and that like those are
going to be my three focuses because far
too often we have so many things
bombarding us left and right, especially
this time during this this virus time.
We don't know what's coming, but to be
able to keep that focus on three main
things, keep it on the main important
things. So, it's it's a it's a good way
to remember, hey, three text messages or
three three video messages, three big
things, and like you're compiling those
days, Ed, that's that's 1% win, 1% win,
1% win, and that compounding effect just
just kicks into play.
>> And I want So, so I want you guys to get
pivot and go because I want you to hear
the entire routine. But, you know, one
thing that I love is that it's simple.
Complexity is the enemy of execution.
Yep.
>> Especially at the highest level of
things. It can't be complicated things
that someone's thinking through in a
routine. They've got to be able to do it
quickly. It is interesting that you and
I had never met until today, but I've
been we've been familiar with each
other's work for a while. But, you know,
I wrote a book and I think the opening
line of the book is we have 86,400
thoughts a day. I start talking
immediately about thinking. I also uh do
a cold shower. We both use chili pads.
Maybe we'll get into that in a minute.
Amazing how we're we're both learned to
sleep a little bit differently. But you
talk very eloquently about how many
self-talk
thoughts you have a day, which is
different than total thoughts. And then
this notion, guys, if your mind isn't
blown so far, you're welcome because
when you hear about highlight reel,
which he works with athletes, and then
you hear about the self-talk thoughts a
day, this is groundbreaking stuff right
here, guys. So would you address that
for a second? I know you know where I'm
going, but they don't do it.
>> I I love it. And and first big credit to
you, too, because it like we're able to
give people tools and it's not like
super overly complicated. You hear far
too often all these doctors and
everybody talking like it sounds great,
but I don't know how to apply it. This
is way over my head. So, yeah. Yes,
thank you. And big credit to you. So, in
the the highlight reel is really really
powerful. Let's let's start off with the
highlight really. And and that that's
the moment that you know you feel like
you're just in the zone where you're
killing it. You're having the best
meeting, the best sales call, but for my
basketball players, the best game that
they've ever played. And I'll have them
watch their their clips or you can
visualize yourself your best moment that
you've had going through it. And I'll
have them do it every morning when they
wake up. I'll have them do it before
they step on the floor for practice and
before they step on the floor for game.
So constantly you're being put in this
frame of mind that this your highlight
reel you are at your best you can be
this person because these self-t talk
thoughts
we have 50,000 on average self-t talk
thoughts 50,000 80% of those are
negative so think about that 40,000
self-talk thoughts negative going
through your head throughout the day
like that's I mean that's terrible but
we can pivot this by one tool being
living in your highlight light reel
where you're constantly watching
yourself at your best and and I mean
this is this isn't something that's just
like oh this is airy fairy and up there
no you have done this like you have
literally done this you can do this
again you will do this again and we can
we can pivot these selft talk thoughts
into being 80% positive to 20% negative
and just think about how much that can
open up just not just for yourself but
how infectious living in that becomes to
others
>> okay so I'm a mom. I'm not a mom, but
I'm listening and I'm a mom. Uh, or I'm
a business person. I might be a young
athlete. I could be an entrepreneur.
Whatever. I'm a dentist. You're saying
to me that I ought to put together a
highlight reel of the best moments or
moment of my life and I should be
visualizing that video when and how
often.
>> Yeah, absolutely. Like even to the the
more detail you can get with things, the
better. So, you're watching like let's
say you're a mom and you made this
unbelievable meal or your kid got a
great report card all in the same day
and it's like this was your most your
proudest day. Now, you're going to do
this in the morning when you wake up.
You can do along with your hands after
you're done wiping the mirror clean. You
can just visually sit there and see this
going see that day like see what you
wore, see what you ate, see who you
interacted with. Recreate that day in
your mind. And that subconscious is is
where it's actually going to live. So
you're living in that highlight reel
zone.
>> So yeah, you can de I mean definitely
visualize seeing yourself going through
that moment that you are you are
absolutely at your best. And I I do it
three times a day myself. I have my NBA
players do it three times a day, but I
do it three times a day. I do it when
after my morning routine when I'll have
my coffee. I'll be doing it during that
time. I'll do it during lunch. I'll do
it during dinner. on scheduling it in. I
think it's really important that we
actually schedule things in too where
we're we're not just going to say we're
going to do them, we we put them on the
calendar, but to the point of of being
very detailed about it, like even for
gold. So, what I want to do is second
that everybody because, you know, one of
the things I've done, you know, without
really knowing I did it is every time
before I speak when I walk out on a
stage, I literally go through a
highlight reel of the best talk and
talks of my career, the feeling in my
body, what it looked like. One of the
thing with all of you with your
visualizations too that I want to tell
you is it's like meditation. You'll get
better at doing it over time. You'll
build the muscle of it, be able to see
it more clearly. You can slow it down
into slow motion. You can change the
colors. You learn to zoom in. And to the
extent that you great at doing it, it
imprints it more deeply in your
subconscious mind. So, just give
yourself the gift of doing that
regularly. The other thing you talk
about, man, that I love is, you know,
we've talked we've had experts on our
show about flow state here. We talk a
lot about focus. Thought it was
interesting. I'd never heard somebody
say this before, but you were saying you
can have a little bit too much flow and
a little too much focus. You talk about
is it the locus?
>> Yeah.
>> Yeah. What is that? which
>> it's one of my it's one of my favorite
terms because we all want to be in the
flow state and we all want to be focused
but often it doesn't go hand in hand but
it's it's that rhythm that you can be in
flow cuz so with with basketball players
or anybody that that is is trying to do
something at a high level sometimes we
overanalyze things and we really like
okay I gotta I gotta do this with my
elbow on my shot I gotta get to this
spot on the court or I gotta do this in
the business meeting that I'm at and it
and It takes us out of that flow, that
natural rhythm and that the talent that
that we have that we've developed over
preparation over time. So the key is in
this focus state, you are in the flow.
You are you're going off all the
preparation, all those hours that you
put in the 10,000 hours rule, that's a
real thing. Like that is that is real.
As much as we want to think there's
shortcuts, there's not shortcut. It's
the the myelin in our brain is what
develops the the muscle memory as we
know for for sports, for whatever we're
doing, but also for our mindset too. So
we live in this flow that we've
developed through the 10,000 hours. Now
we can also be very focused, very
streamlined while letting our flow being
able to take care of the rest. So it's
you don't I mean both are great, but if
you combine them, it's even more
powerful.
>> I love it. You talk about uh I'm loving
this just so you know. These are my
favorite shows where it's just it just
it's just naturally it goes. Two people
trying to serve.
>> Um self-confidence is a huge thing. You
my son just went off to college and
people have asked me, you know, are you
I don't know if I'm a good dad or a bad
dad, but I know that what I wanted my
son to leave with was some sort of moral
compass. It for us that comes through
faith, but want him to be a good person.
I wanted him to embody really, really
good work ethic, right? I wanted him to
have self-confidence.
And the fourth thing is I wanted him to
be able to communicate very well. I
think if you have those four things in
life, you've got a moral compass, faith,
you got great work ethic, you have
self-confidence, and you can
communicate, you're going to do pretty
well in the world. Those four things.
The third one so many people just
struggle with overall. It's it's at the
core of your work. Whether it's I think
it surprises most people that some of
the best athletes in the world also
struggle with self-confidence. They
think they're alone in this. And you do
have seven steps. I'm curious, you
probably know I was going to ask you
this, but why do you think it's such a
struggle naturally for humans? It seems
maybe it's not natural, maybe we learn
it to not have confidence and then could
you give us one other thing that you
think because you say I infuse people
with confidence, the athletes you work
with, that's a direct quote. another
step to helping me build my
self-confidence if I'm listening or
watching.
>> Yes, absolutely. Great question. And
first off, Ed, like that is we we know
where we get our joy is through the
faith. That so cool that you have your
son in like that's that's why I do
everything I do that with with joy
because I know I have faith. I know I
have Jesus. And
>> so, first of all, that's that's amazing.
But yes, confidence and having this
unshakable confidence is something we
all struggle with. Like 98% of us are
thinking of the worst case scenario even
though 98% of the time the worst case
scenario doesn't happen. It's just built
in us to think that worst case is going
to happen. And so I'll give you an
example. So the conf like I've preached
the confidence gospel to my NBA players
for years and years and I've seen it
take them literally from from average
players to future Hall of Famers just on
that self-confidence alone. And and I
know we we all can look around and we we
see that the uh success. We see our
results in certain situations. We see
our resume and we can find some
confidence in that. And that's that's
just that that's great. But that's just
the tip of the iceberg of what true
confidence is. And understanding this is
the foundation literally I think
literally of everything for confidence
for mindset is true selfawareness.
And what I mean by true self-awareness
is knowing what you stand for, why you
do what you do, and having it be
something bigger than yourself. So, I'll
give you an example real quick. One of
my best friends is Jeremy Lynn, and
Jeremy went through this time with the
New York Knicks. It was called
Lynsanity. He was like taking over the
NBA. He was he was going gamewinners,
30-point game. Like, he was the number
one trending thing in in the world for
weeks. But if Jeremy was being honest,
he would tell you that he like he didn't
really embrace that moment that he was
going through that because he was living
in the what ifs. What if I don't keep
this up? What will people think of me?
What if I can't keep performing at this
level? And it drove him nuts. So those
results that everybody saw, man, he
should be so confident. He was he was
very unconfident.
>> But so one of the biggest things that
I've seen over my career that I'm the
most proud of is seeing Jeremy come into
his own and realize his own
self-awareness. And that the fact that
he stands for so much more than just
basketball production, that he stands
for his his Taiwanese people, for his
faith in Jesus and for being a great
gourmet chef in the kitchen. Like he has
he has self-awareness in things other
than what the world is saying, hey, this
is where you have to be. Like this is
who you have to be.
>> So good. I uh dropped my son off at
college and obviously that
self-confidence thing is the biggest
piece. He's a college athlete, too. And
it's amazing that you just phrase it
that I just want to second things
because we've not talked about this
stuff. It's just remarkable. And the
last my my people that listen to my show
regularly will know this. I I left my
son the last thing I said to him as I
said, "Remember who you are and what you
stand for."
>> Yes.
>> And all of your confidence can come from
those things. And I think there's
something, by the way, self-awareness is
something I talk about an awful lot.
Completely agree with you.
>> The other thing is I don't think people
give themselves enough credit for their
intentions. So I think confidence can
come from I'm a good person. and I
intend to do well. The um there's a
reciprocity in life, you know, whether
you believe in if you're Christian like
you and I, the parable of the sewer that
you know the there's reciprocity in
life. Um what you reap is what you sow
also, which is not the parable of the
sewer, but it's a scripture
karma, whatever you think it is in your
life, that there power to intention that
I don't think enough people give
themselves confidence just stemming from
their awareness of their intention. Do
you not agree with that?
>> I completely agree with that. I love
that. I love that so much on so many
levels
>> because I mean what it is at the core is
knowing that hey, you are preparing for
your opportunity daily. We don't know
when that time is going to come. God has
that time and it's it's on a much better
time than we can even imagine. But
everything you do is a preparation for
an opportunity to come. The person that
you are today, how you act, no matter
who's watching or no matter what your
job title is, is going to determine what
you're going to be. And I have a story
in the book. One of my one of my former
teammates when I was playing in Europe,
he he came over and he was he got a
contract with the Spurs and now he was a
great player over in Europe and he's
playing with the Spurs. And so he goes
from this being this star to this bench
guy. And he told me he's like, "David,
I'm going to be the best towel waiver in
the NBA." Like literally, he was going
to embrace being on the bench and just
waving his towel and encouraging others.
And from that alone, like that became so
infectious to teammates where he finally
got his opportunity. He made the most of
it because he was ready, because he was
coining into teammates where he's ended
up making about a hundred million
dollars with different teams throughout
his NBA career, but would have never
done that if he didn't embrace the
moment he was in and do the absolute
best with what he was given,
understanding that every day was a
preparation for a greater opportunity to
come.
>> Welcome back, everybody. Now, today is
big time. I'm talking big big time. So,
when I first got into the personal
development space, I was doing a lot of
speaking and I'm in this green room with
a bunch of other people. I won't say who
they are. And I'm like, "So, who's who
who's?" And then one of them goes, "That
one over there. She's big money." And it
was my guest today. Like, she is making
big money. And then I learned her story
and I'm like, "No way. What a remarkable
story." And I remember thinking to
myself that day, that would be a cool
book.
>> Really,
>> that would be a cool book. Turns out
it's uh kind of a book now. So, my guest
today is Amy Porterfield. She's got a
new book out you can pre-order if you're
listening to this before February of
2023, February 21st. If you listen to it
after, go get it, too. But two weeks
notice, find the courage to quit your
job, make more money, work where you
want, and change the world. And you kind
of have done this. So, we're going to
talk about how to do it today. So,
welcome to the show.
>> Thanks so much for having me. This is so
fun.
>> I'm fired up. And uh you do make big
money. And um let me give you an idea,
guys. Statistically, I went through
something here. What is it like? Was it
how many how many total 40 million
downloads of your podcast?
>> Yeah, the P podcast. I've had it for a
while. But yeah, it's a big one for me.
>> But there's another stat that was nuts
that I was reading about. How many
clients? How many?
>> So, we have helped over uh 40,000 of my
students. What?
>> Yes. And generated about $70 million in
the business since we started. So,
>> can I have some?
>> There you I think you got enough.
>> So, but you didn't do this overnight.
One first thing just like advice you
gave that I was surprised by and then
we'll go back to your story, but like
you actually start out by saying like
you can start a business and not know
what it is or what you're going to do.
How the heck does somebody do that?
>> I know that kind of sounds crazy, but I
really mean it. So, here's the thing. I
typically work with a lot of women and
women tend to think that they have to
have it all figured out before they get
going. Even a lot of men, of course,
too. And I feel like that stops people
in their tracks. So, of course, you've
got to have an idea and you've got to
start putting some feelers out there.
But a whole business plan, absolutely
not. All the details figured out, you'll
never get started. So, I encourage
people to get started even when you feel
like you're not ready.
>> What's get started look like? What does
somebody So, I'm at a job like you say,
I'm in a cubicle. Yeah.
>> You got And we're going to talk about
some of the story, too. Actually, maybe
it should be through your story that
someone sees this. So,
>> you're working a job. you're successful
at this job, right? But like your
lifestyle is not what you want it to be.
Not at all.
>> So, was there a was it from the very
beginning you're like, I want out of
here, or was there like a point where
you're going, nope, I got to get out of
here. So, I'm with my family. I'm with
my child. What was it for you?
>> Okay, so here's what happened. I was
working this really great job. I worked
as the content development director for
Tony Robbins. I got to travel the world
with Tony, do amazing things. So, he
paid me well, he treated me well. It was
awesome. However, there was this one
meeting that changed my life. Here's
what happened. I was in the San Diego
offices and I was asked to come to a
meeting and I walk in and there's this
big oak table and a bunch of guys are
sitting at this table waiting for Tony
to come in. Now, this is humbling. I was
called in to take notes. So, I wasn't
even invited to the main table. I was
sitting at a side table and I was called
in to take notes. And Tony invited these
internet marketers to talk about their
businesses because he was getting more
into the online space with digital
courses. So he said, "Come in. I want to
hear about your businesses." So what
happened was he went around and he asked
each of these guys, "Tell me about your
businesses." We're talking, if you know
internet marketing, uh um Frank Kern,
Jeff Walker, Evan Pagan, Brendon
Brousard, like guys we know, right?
>> Really successful.
>> And this is like 15 years ago. So I
didn't know who these guys were.
>> You were in that meeting. I was in that
meeting and I had no idea who the guys
were, but they went around and talked
about their businesses
>> and all I heard was freedom. They talked
about lifestyle freedom, financial
freedom. They were calling the shots.
They were making things happen. And in
that moment, I thought, I am not free.
Like these guys have absolute freedom to
do what they want. And it was the first
time I realized in my life, I'm not
free. I started out with a really strict
dad who was my boss. Like my first boss
was my dad. his way or the highway,
period. No questions asked. Then I got
into the work world and all I had was
bosses.
>> And I was really good at being an
employee. I love to climb the the
ladder. I love to get the attent
>> ever. But then I realized, wait a
second, I don't know what these guys are
doing. Have no clue, but I want a piece
of it.
>> You really had no clue?
>> No clue. I didn't know how to create
digital courses. I didn't know I didn't
know how they were creating things just
like from their houses. Like it was so
bizarre. And back then no one worked
from home but all these guys did.
>> So in that moment I thought I don't know
how they're doing it. I don't know what
they're doing but I want a piece of it.
And that was like my pivotal moment.
>> Wasn't there like you talk about I think
some people like no I'm pretty free at
my job. Uh are you? Uh really like you
were at the story really broke my heart
a little bit. You're at your someone's
wedding.
>> Yes. Okay. Let's talk about that. My
best friend got married and she got
married in this little sleepy town in
Northern California. And by sleepy I
mean no Wi-Fi anywhere and I was still
in my corporate job. I go to the wedding
and the entire weekend I was sneaking
around to cafes trying to work on this
project that I needed to get done. And
anywhere that there was Wi-Fi in these
cafes, I'm like pounding away on my
computer secretly cuz I didn't want her
to know. And so I show up at the
wedding. I think I'm being like a great
friend and we do a champagne toast and
she looked at me and she said all you do
is work
>> and I just even now I think about it I'm
like you're right and I thought no one
really noticed that I was so obsessed
with like grinding all the time. So that
was you would think that would be a
pivotal moment that I'd kind of changed
things. Oh no, I went back to my
corporate job and kept on grinding.
>> You did. So what was the was there a
turning point like this is the day I'm
going to start something?
>> Yeah. So what happened was I think the
the wedding thing happened and then the
meeting happened at the Robins
organization and that's when I thought
I'm going to figure this out. So I
immediately started to think I started
to think what would I do in my own
business and I turned to a good friend
of mine who worked for Robins and she
was a writer and I said you're a writer.
You could go out and be a freelancer.
You could have a business. I know
nothing to be an entrepreneur. I've only
ever known getting a paycheck from a
boss. And she's like you're crazy.
there's tons of stuff you could do with
this. So, I started to think like what
could I do? And I did a lot of social
media and I thought I could teach this.
I could create a digital course and
teach social media. So, that was my
first plan. And what I did is I started
a side hustle. So, I'm a big proponent
of side hustles. I think they're a great
way to kind of get your foot out the
door, just begin. Agree.
>> And I started to do social media for
small businesses.
>> Okay. And so that was like my little
like I'm going to see what this looks
like. And I did that for about six
months till I officially quit my job.
>> Okay. Let me ask you about that.
>> Okay.
>> Because the the purpose of this book to
some extent is like, hey, chase your
dream. You don't have to be ready.
>> Don't discount yourself. But there's
like you guys in the book,
>> it's very tactical. Like there's this
part of the book where she goes the
mindset, the strategies, the work.
>> Absolutely.
>> And so we're going to go there in a
little bit. But I want to you this side
hustle thing. Everyone thinks well the
way a side hustle works is cuz this is
the theory. What I'll do is I'll work
for 6 months to 18 months on a side
hustle. My part-time income will pass my
full-time income. And when that gets
really cozy and comfortable when I'm
making this transition, then I just go
because there's really no risk at that
point. But like 99.7%
of the time, that's not really how it
ends up happening.
>> Absolutely not.
>> So what do you do then? And how and that
happened to you too. You probably
weren't replacing your income already.
Absolutely not. And so I started this
side hustle and had a few clients and
was making enough money to barely scrape
by. But what happens when you start a
side hustle and you really want to leave
your job? You are already gone mentally.
Like you want it bad. And I wanted it so
bad. I figured this is my first time to
work when I want, where I want, how I
want to work. I don't want to be on
someone else's dime or someone else's
time. Like I wanted it. And that's the
first thing with if you're going to
leave your nineto-ive job, start your
side hustle, turn that side hustle into
a full-time thing, you got to want it
bad cuz it's going to be painful. Like
everyone starting a business, it is not
easy in the beginning.
>> Do you think Amy, I want to interrupt
you on that. I want to ask you, do you
think that's because the initial move
you have probably less freedom
initially? Would you agree with that as
a overall state?
>> Oh, absolutely. I'm glad you said that.
Okay, so this is something I've been
thinking about a lot. If you want to
leave your nineto-ive job and go out on
your own, and we'll get back to the side
hustle thing. I think that you have to
be open to what I call the path of
possibility. Okay? And the path of
possibility is picture it as there's
like these three circles. The first one
is present where you are. You're comfy.
You're cozy. You're in your job. You're
getting a regular paycheck. You're
getting benefits. That is a comfortable
situation. Usually, it might not be fun.
You might not love it, but you're
comfortable. You're safe.
>> In order to get to possibility, you have
to pass through the middle circle if
you're visualizing it, which is pain.
And I believe there has to be pain in
order to get to what you really want. I
have you ever known anything that you
wanted bad enough that it wasn't
painful?
>> You got to survive the temporary pain.
>> You have to. So when I started thinking
about you have to be willing to feel the
pain and pass through it, that's where I
came up with this concept of capacity
for zero.
>> How much capacity for zero do you have?
And what I mean by that is are you
willing to burn it all down? Are you
willing to make less money? Start with
zero people on social media. to start
with a business that you're not even
sure if it's going to work. Maybe you
have a side hustle a little bit, but
like you said, it's not building up your
full-time income.
>> Yeah.
>> And so this capacity for zero, how
willing are you to start again, start
from scratch? And I look back and I
think my capacity for zero was very
high. I wanted it bad. And that helped
immensely. And it's helped me with tons
of stuff that I've started since I
started. love this capacity for zero
because to our former point that I
interrupted you on was cuz I just think
what you just said is so compelling is
that it's not it very well might be
zero. Meaning you're if you're making
$9,000 a month and you've got a side
hustle for 6 to 18 months, the
likelihood that you're consistently
making that same $9,000 and not being on
some roller coaster of ups and downs or
just no ups yet is pretty likely, right?
So what did you do? How did you navigate
that?
>> So, what I did is I thought, okay, I am
going to get just a few clients to pay
the bills enough and and I had a husband
who at the time, Hobie, my husband, was
becoming a firefighter. So, he wasn't
making a lot of money. So, we were in a
a place that it was a little dicey. And
I said, I'm going to save a bunch of
money before I leave my corporate job.
I'm going to make a bunch of money with
these clients, then I'll leave. But, I
think I realized I wanted freedom so
bad. I realized that it was time for me
to go out on my own. That I thought if I
wait much longer, I'm gonna lose the
nerve and I'm never going to do it. So,
what I teach people is you got to choose
your exit date no matter what. Come hell
or high water, you're leaving on this
date. And so, I looked at the calendar
and at that point it was about 6 months
out. I chose the exit date, put it on a
post-it, put it on my mirror, and every
single day I looked at that date and I
said, "I'm doing this no matter what."
Now, when you remind yourself every day
that you're doing it, and you visualize
yourself going out on your own, being
your own boss, you start to embody it.
What decisions do I need to make today
to make this happen? How do I need to
show up to make this happen? Who do I
need to reach out to or get support
from? So, every day I was looking at
this date. And so, as it got closer and
closer, I realized I'm going for it. I
don't have a savings. I I didn't have it
at all. And I was maybe making a fourth
of what I was making at Robins. So, it
wasn't a lot, but I said, "Screw it. I'm
going to do this."
>> See, this book is so good, and you're so
good, by the way, being in your presence
now, like to be able to share this hour
with you. Uh, I think success has an
energy to it. And and I'm overwhelmed. I
mean, a lot of people have sat in that
seat. I'm overwhelmed by your energy and
your capacity to communicate these
thoughts in a way no one's ever sat
there has before. And by the way, no
one's ever said this kind of truth on
the show either. Thank you.
>> On this topic.
>> Yeah. Um because that is the real of how
you're going to leave something. The
funny thing about it is that decision
that you just stated about look in 6
months this is the place I put it up on
my mirror in the bathroom. That's the
first decision towards freedom.
>> Yes.
>> The bondage part is negotiating it. When
this, when this, when this, when this
call the shot if you're ready to do it,
call the shot. That's the first free
People think massive commitment is a
lack of freedom. It's the reverse. Once
you've completely committed that there
are no other options, that's the
beginning of freedom for you because you
have no choice but to execute. So, all
right, welcome back to the show
everybody. So, today um you are going to
hear from one of the most influential
human beings on spinning earth right
now. She would never admit to it, but
she is. She's influencing entertainment,
sports, culture,
and she's behind the scenes type person
for the most part. So, she's probably
the most influential person many of you
don't know yet because she likes it that
way. And so, just think about people
like Prime Deion Sanders, think about
Michael Strahan, think about Snoop Dogg,
Whiz Khalifa. It's a kind of a
collective group. Myself, by the way,
this show doesn't exist without her
either the way that it exists today. She
is the CEO and founding partner of Smack
Entertainment. It's a talent management
agency, but it's way more than that.
It's a business incubator. She's got an
Emmy nominated production company. And
just about anybody who's got any heat on
planet Earth today, somehow behind the
scenes, this lady is touching their
lives and their brand and their
businesses. So, Constance Schwarz
Marini, welcome to the show finally.
>> Thank you, Ed, and thank you for that
great introduction. I'm sitting here
like probably red as a beat because you
know me very well. And so when I got the
text from you about coming on, I
literally like if I could do a backflip,
I would have done it. But I mentally did
one and called Mike Marie right away, my
husband. I was like, "Guess whose
podcast I'm going on." So, thank you.
Seriously, thank you.
>> Well, I want to start out by saying that
I don't I'm going to get emotional. I
don't do this on the show very often at
all, but I just really want to thank you
for being such a um believer in me. And
you know, most people don't know this,
but a lot of the good things you've seen
happen in my life are because of this
woman right here. and uh especially my
business life. And so
>> I'm grateful for you in my life. So,
thank you so much.
>> I'm grateful for you and you're giving
me way too much credit cuz you were a
force when we met and we might have just
maybe redirected you a little bit, but
that's about it.
>> Yeah, that ain't true. But thank you.
Okay, so um you guys, I just want you to
know she started at the NFL and then
she's built this company. Her business
partner is Michael Strahan in Smack.
SMAC is the name of their agency and um
or their company rather and they've
touched everything. $100,000 pyramid,
the Fox Sports, the most of the people
on there, you name it, but different
apparel brands, etc. So, we're going to
go all over the place today. Let me ask
you a question first, Con. When you guys
founded Smack, did you know it would
turn into all of these other things? Cuz
you came out of the NFL, right? Like I
met you, I met the after you where you
were already balling, but you and
Michael founded this together. What did
you intend it to be and then what has it
become?
>> I love when people act like this was
exactly, you know, I executed my vision.
I had no idea. I I just knew that there
was nothing like this business. And it
was almost I was forced into it because
I got fired. And when I went to
interview at other companies, they were
putting me in a box. They said, "Okay,
you're a talent manager. You're a sports
person. You can do endorsements. You're,
you know, non-scripted producer." I was
like, "You guys don't get it. like I
just I'm going to take the last 20 years
of my career and I'm going to build
this. And I started it from the kitchen
table. Had no idea what it would become.
Started out more management and talent
um sports and small. I mean it was
Michael Coach Prime who was you know
Dion Sanders just you know recently well
not recired four years three years at
that point. Um my old boss from the NFL
was at the NHL and brought us on to help
him on some entertainment pieces of
business as they were expanding and that
was it you know so here we are 14 15
years later and wow that's all I can say
but everything that you've seen from
that point till now it came from just
knowing that there's a piece of business
here that could be bigger and better and
extended. same thing that we do with the
people, right? It's like you keep the
main thing. The main thing is Coach
Prime says, use your main platform to
build around it. And that's what we're
still doing. I feel like we're just
getting started.
>> Well, let me let's take Coach Prime
first. Let's just pick one. Okay. So,
first off, you guys, right now is Coach
Prime season 3 on Amazon streaming. I
watched the whole season in a day. It's
that good.
>> It was I was sick one day. I watched all
the episodes. It's outstanding.
>> But something's happened with Coach
Prime the last four or five years. He
was he's the greatest quarterback of all
time, one of the greatest football
players of all time. But then like this
brand went bananas, right? You're the
behind the scenes on that. She's also on
the show. She's in the cover of Sports
Illustrated with them, you guys. Like I
first thing I got I got the cover. I'm
like, there's Con. She's right on the
cover. But what happened? Like obviously
this is move more if the world's become
sort of brandoriented.
Everything's brand now, right? So did
you guys consciously take Coach Prime
and go, "Okay, we're going to do this.
you're going to post on social or did or
is this all sort of organic what's
taking place? Let's just start with like
him.
>> It was organic but with direction like
you he's one of the smartest people in
my life. It's it's remarkable and I knew
when he did your pod last year you guys
were going to hit it off and I'm so glad
you did because you got to see what I
get to see every day. So when we first
started working together we reconnected
because I helped Snoop Dogg start the
Snoop Youth Football League. Dion had
the Truth League, which was his youth
league in Dallas. Every year at the
Super Bowl, their teams would meet up
and play in the Snooper Bowl. And so one
year I get a call from Dion and he said,
"Hey, who handles Snoops marketing? Who
handles Snoops this, this, and this?"
And I said, "Well, I oversee the whole
operation. Like there's a team of us,
but you know, I'm in the middle of it.
What's up?" And he said, "I um need to
pivot and I need a new team on my
marketing side. Can you suggest
someone?" I was like, "Well, me." And he
was like, "Okay." And that's literally
how we started working together. So when
we first started working together, he
didn't have a lot of brand partnerships.
Like he was hot when he was playing and
then there was a day he was on the CBS
um Sunday football
>> and then he pivoted to the NFL network
and that was it. So when we started
working together, I had to help sort of
recraft and and rebuild his brand which
nobody his brand better than himself.
And and that's one of the beautiful
things about not just him but the Smack
clients is they know that we're in it
for the right reasons because I said I
don't care if you're not going to make a
dollar on this first big commercial we
do if it's the right creative and the
right brand we're going for it and and
that's what started our journey
together. So at that point like I said
he was on the networks NFL network
Thursday Night Football. Many
opportunities started coming his way but
they weren't going to be in Dallas. He
would not leave Dallas because he was
coached all of his kids. That was the
most important thing to him was staying
local. He could leave on Sundays or
Thursdays, but had to be there for
football, basketball, baseball, etc. So,
right when Shadore was graduating high
school and figuring out where he would
be going to college, coach called me and
he said, this is one of his famous
things. I'm baking an idea, but it
hasn't been ready for me to take it out
of the oven for you. I was like, all
right, what do we got?
>> And I popped in to see him. me happen to
be in LA. And he said, I reached out to
my old AD, I mean to the AD at my old
school and I want to go help them
recruit. And I just didn't think twice
about it. And I said, why would you go
help somebody recruit? You should go for
it and be a college head coach. And he
looked at me and I said, I know it's not
the norm. I get it. You don't go from
youth to high school right into college,
but you're far from the norm. And if
anybody can do it, it's you. And that
was how that all started. So,
>> wait a minute. You were actually the
person that encouraged him to coach
instead of just recruit. Are you being
serious?
>> Oh my gosh. Con, that's crazy.
>> Crazy. I know.
>> When let's talk about branding for a
sec. I want to stay on that topic. You
guys, we could go this could be with
constants like a 9-h hour episode, but I
want it to be relevant for all of you
when you hear like Aaron Andrews, the
Bellas, Snoop, Coach Prime, Michael
Strahan. It would be easy for you to
think, well, they're sort of already at
this level. But then you could actually
take me
and Khan did this with me as well. And
so let's talk about branding first of
all because I don't know if you remember
this or not but something really
profound you said to me when we met and
it was many years ago and I've I've
tried to stay true to this since. So I
don't care if you have eight followers
right now everybody just listen to this.
I meet another person, a great friend of
ours named Kristen Prrowy introduced us
who was sort of believed in me and I met
Conhan and she was a little bit
skeptical of me I think cuz she had seen
my content Ferraris and jets and all
this stuff and so we're about halfway
through our lunch and you went, "Oh, I
like you and you're nothing like your
brand and you got to cut this crap out.
Quit posting your jet and your car and
you're really a good guy. You really
care about people." But the the point
that I'm making was my brand took off
when my brand was really me. In other
words, I didn't have to create anything.
When I now that I met Coach Prime, Coach
Prime is his brand, right? Michael is
this just super kind guy who you think
he's your best friend with everybody
that he meets. So, if you were to give
someone advice on their brand, they're
not Coach Prime, they're not some famous
rapper right now. Would that be your
advice? like start posting things that
are just true organic to you or is there
some flavor in there you got to mix in
as well to get any traction.
>> I wasn't skeptical of you.
>> Okay.
>> I knew how great you are and how smart
you are, but it just was like you said
the Jets and the Ferraris, you just
expect this, you know, different person
than who you are and all the messaging
and the help that you provide people.
So, where I'm always coming from is this
place. Just because you do have five
million followers, that doesn't mean
you're connecting to your audience and
to your people. I don't have a lot of
followers, but the the I guess what's
the word? Like the insights or the
clicks or or just the interactions I
have with the people that do follow go
far because I am who I am and I don't
apologize for it. And I think that's
where a lot of young people today are so
caught up in putting out there what they
think they need to because they see the
world of plastic surgery or they see,
you know, people spending more money on
their cars than their homes, like things
that are really should be your basic
necessities. Who really cares, right?
Like it's truly about the messaging.
It's truly what you're you're working on
or giving back. It's the same thing that
I tell so many of my friends who are
freaking out about what college their
kids going to. I went to Sunni Asiggo,
right? I did okay. Like I have no issues
what college someone goes to. And I even
have no issues hiring somebody that
doesn't go to college. As long as they
have great work ethic, if they're giving
back to society or to their community,
that's way more important to me. And
that's what I mean by a brand. And like
you nailed it. Coach Prime though is
known for creating the Prime Time brand
in in college in his dorm room, but he's
still two different brands almost and he
lives both of them. When he's not
working, when that camera's not on or
the whistle's not on, he's sitting at
Country Prime in the flats of Texas
somewhere on his boat fishing. That's
really who he is. But when he has to be
on, he's on. So just going back to what
we're saying about your brand really in
order for it to work it has to be who
you are not who you think you are in a
sense that's the disconnect so many
people I think have a problem with it
and once you can find that it just goes
like it really goes it's the same thing
when people say you know I'm so unhappy
with myself well then how do you expect
people to be happy with you or how do
you expect someone to have confidence in
you if you don't have the confidence in
yourself And yes, this is a lot of
selfwork and help and things of that
nature, but this is what's worked for me
and for our clients and continues to go
down that path. Just shoot it straight.
No one knows what to do with you when
you tell the truth these days. It's the
craziest thing.
Ask follow-up questions or revisit key timestamps.
This video features an interview with Ed Mylett, who discusses his upbringing in a dysfunctional family due to his father's alcoholism. He shares how his father's eventual sobriety and the support of others profoundly impacted his life, leading him to a career focused on helping others. Mylett elaborates on the concept of 'one more' and how seemingly small decisions can lead to significant life changes. The conversation also touches upon the importance of intention, self-awareness, and visualization in achieving success. Later in the video, David Nurse, a life optimization coach, shares strategies for building confidence, including the 'mirror of self-doubt' technique and the power of redefining terminology. The discussion highlights how preparation, consistent small steps (1% steps), and serving others contribute to long-term success. The latter part of the video features Amy Porterfield, an entrepreneur who shares her journey from a corporate job to building a successful online business, emphasizing the importance of starting even when not fully ready and embracing the 'path of possibility' which often involves temporary pain. Finally, Constance Schwarz Marino, CEO of SMAC Entertainment, discusses building brands, particularly for athletes and entertainers, stressing authenticity and genuine connection over superficial displays of wealth. She shares insights on how her agency helps clients navigate their careers, emphasizing that true brand success comes from aligning one's public persona with their authentic self.
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