HomeVideos

Achieve Any GOAL With This Simple Mindset Shift | Ed Mylett

Now Playing

Achieve Any GOAL With This Simple Mindset Shift | Ed Mylett

Transcript

2747 segments

0:00

Hey everyone, welcome to my weekend

0:01

special. I hope you enjoy the show. Hit

0:03

that like button and be sure to

0:04

subscribe to the YouTube channel so you

0:06

never miss my show, whether it's

0:08

Tuesday, Thursday, or Saturday. Here's

0:10

our first guest.

0:12

>> So, here's what I want to ask you, Ed.

0:14

>> Yeah.

0:15

>> What is it like to be Ed Mlette?

0:19

>> Um,

0:21

bless. I mean, it's a blessing to be me.

0:23

It's it's um it's a it's an ongoing

0:26

journey to you know find more out about

0:28

myself and more out about other people

0:31

um more about about my spirituality and

0:33

my faith too. I think where you and I

0:35

really have in common is we're just very

0:37

intentional about our lives and they

0:39

matter to us. And so I feel things

0:42

really deeply,

0:43

>> you know, and I think that sometimes

0:45

doesn't come with the package maybe when

0:47

you look at me or something. I don't

0:49

know. But I hear that often. But I just

0:52

feel things deeply and I feel things

0:53

deeply for other people. So I'm a really

0:55

emotional guy. Um yet I think I operate

0:59

pretty well even when I'm emotional. In

1:01

other words, it doesn't really dictate

1:02

my actions all the time, but it what

1:04

it's like to be me as a blessing. Like I

1:06

can't believe my life is what it is

1:07

based on where I come from that.

1:10

>> And where do you come from? For people

1:11

who don't know you, where do you come

1:12

from?

1:13

>> Well, I come from a loving family, but

1:16

really dysfunctional. So, my dad was an

1:18

al I wrote the book for this reason. My

1:20

dad was an alcoholic until I was 15

1:21

years old. Actually, 7 days before my

1:24

15th birthday. Only my dad would get

1:26

sober on 420, but he did. So 420 my dad

1:30

my dad's sobby birthday. But I come from

1:32

a lot of dysfunction and chaos. And when

1:35

you're the oldest son with three little

1:37

sisters of an alcoholic dad, you have no

1:39

self-esteem. You live in chaos. My

1:42

friends wouldn't know. I was thinking

1:44

about this the other day. My friends

1:45

would never we never had friends over

1:46

the house. Why? Cuz the whole street

1:48

could hear my dad yelling all the time.

1:50

They're afraid of him. And I used to get

1:52

this anxiety even we would do something

1:54

cool as a family. We never went on a

1:55

vacation my entire life ever once. But

1:58

if we did, never one time. But if we

2:00

did, that's why I love to travel and

2:02

dream because we just didn't do that

2:03

stuff. But I remember times like every

2:06

day was anxiety, but man, especially if

2:08

like we were going to go out to a

2:09

restaurant, like a big night out for my

2:11

family was like Sizzler. This little

2:14

steak place where you'd go and wait in

2:16

the line and order your steak, but to us

2:18

that was like, wow, we are we're my lets

2:21

are balling tonight, you know? But I

2:23

remember I remember going out and

2:25

getting such anxiety hours before cuz I

2:27

knew my dad was going to get in a fight

2:28

at the restaurant.

2:29

>> Oh my god.

2:29

>> It was going to be he was going to show

2:30

up drunk and it was either a server or

2:32

some other person in the restaurant and

2:35

we it just happens. The Sizzler had a

2:37

private room for their staff, Mel. I

2:39

swear to you. And we ate in there every

2:41

week. I thought, "Wow, this is

2:42

unbelievable. When we go out, they give

2:44

us this private room every time. They're

2:45

hiding my dad from everybody else in the

2:47

restaurant." And I didn't realize that

2:48

until we got older. So that's what it's

2:51

like to be me. So, you come from that

2:52

and you're like, "Wow." And now, you

2:54

know, there's a few people that like to

2:56

listen to me and I've helped a few

2:57

people. It's sort of mind-blowing to me.

2:59

>> What was the the pivot in your life?

3:01

Because you were crazy successful in

3:04

business and as an entrepreneur,

3:07

>> but what was the pivot for you for when

3:09

you were like, I want to like you're

3:12

still obviously crazy successful as an

3:14

entrepreneur,

3:15

>> but you made this change and you started

3:18

teaching.

3:19

>> Yeah. and you started sharing wisdom. Do

3:22

you know kind of the moment when there

3:24

was this like epiphany for you? Because

3:27

it feels to me almost like more

3:29

spiritual

3:30

>> than it was a business decision.

3:32

>> Way more spiritual. And it was right

3:34

before Wayne Dyer passed away. I've been

3:36

really blessed. I've had a couple

3:36

really, you know, unbelievable mentors

3:38

in my life. And I met Wayne Dyer when I

3:40

was very young. Most of your audience

3:42

would know who Wayne Dyer is, but if

3:43

they don't, they should Google him. He's

3:44

one of the great all-time beautiful soul

3:47

thought leaders ever. And so two guys

3:49

kind of ganged up on me. One's funny,

3:51

one's not. Wayne told me, he goes, "Hey,

3:53

listen. Um, you always watch you when

3:55

you're one-on-one with people and you

3:57

care so deeply and you're so present

3:58

with people and you spend so much time

3:59

with them." Ed, you need to you need to

4:01

take what you know out to the world

4:03

about the mind and spirituality and how

4:05

to change your life because you've done

4:06

this and and I'm like, Wayne, no one

4:08

wants to listen to me. I'm just an

4:09

entrepreneur. He goes, no, God gave you

4:11

this deep voice and this ability. And

4:12

Wayne had that voice, too. And it would

4:14

deepen.

4:15

>> It would deepen when we would talk.

4:16

talking. He goes, "No, I'm telling you

4:17

that." And I said, "Wayne, all my life

4:19

I've wanted to help people like people

4:21

helped my dad get sober, like my

4:23

mentors, like you." And Wayne said, "I

4:25

believe you'll change the world." And

4:26

Ed, you won't change the world because

4:28

you're brilliant or you're talented.

4:29

You'll change the world because of your

4:31

intentions.

4:32

And he got me. And I went, cuz I don't

4:35

believe I'm brilliant, and I don't

4:36

believe I'm talented. That's a lot of

4:37

work for me to believe, but I do know my

4:39

intentions. I do know my intentions. And

4:41

my intent is to definitely serve and

4:43

help people. love people because people

4:46

saved my family.

4:47

>> Tell tell us that story. Tell everybody

4:49

that story about how people saved your

4:51

family.

4:52

>> Well, I wrote this whole book because of

4:54

the one Moors in my life, but when I was

4:56

Mel, you're I'm going to give you this

4:57

is just for me and you. Everyone else

4:58

can hear it because I haven't talked

4:59

about this ever before, but it just

5:00

happened two weeks ago with Cristiana.

5:02

So, the the story is my dad was an

5:04

alcoholic and I'm driving. I'm almost 15

5:06

and I'm driving in my car and my dad's

5:08

crying. My dad's driving his car and

5:10

he's crying. I never saw my dad cry

5:12

before that day or after it. And he

5:14

finally pulls over and he's still

5:15

crying, but he doesn't look at me and he

5:17

just says, he's looking straight ahead

5:19

at the wheel. He goes, I'm gonna try to

5:21

go get sober. And I'll never forget

5:23

this. One more time.

5:26

>> And he goes, Eddie, I'm going to give it

5:28

one more try. And I have a chapter in

5:30

the book called One More Try. I get

5:32

emotional telling you this because it

5:33

altered my life. And I said I said,

5:35

"Daddy, what would be any different this

5:37

time?" He tried a lot of times. And he

5:40

said, "Eddie, um, I'm going to lose my

5:41

family. your mom's taking you and your

5:43

sisters. And the truth is, you deserve a

5:45

dad you can be proud of. I vividly

5:47

remember this. Now he's looking at me.

5:49

And he says, "Your mom deserves a

5:50

husband she can respect. So, I'm going

5:52

to try it one more time." And then he

5:54

came back and he was sober. And I said,

5:55

"Dad, these themes of one more start

5:57

coming up." I said, "Dad, are you never

5:58

going to drink again?" He goes, "I don't

6:00

know. Just not going to drink for one

6:01

more day."

6:04

>> That lasted for 35 years. And my dad,

6:07

you know, I watch I believe humans can

6:09

change my spiritual thing. I believe so

6:11

deeply human beings can change because I

6:14

watched my hero do it. My dad lived like

6:17

crap the first 15 years of my life and

6:19

then lived the best life of anyone I've

6:21

ever known personally the next 35. So I

6:24

watched it right and I watched what he

6:26

did. But the most amazing thing, Mel, I

6:29

got to tell you, this is not in the

6:30

book. It happened three weeks ago. Most

6:33

people think they're disqualified from

6:34

helping other people. Like yeah, Mel

6:35

Robbins, she's brilliant. legal mind,

6:38

personal development mind, business

6:39

mind. She's a powerhouse. She can change

6:42

people's lives. Mylet, yeah, he lifts a

6:44

lot of weights. He's got that deep

6:46

voice. He seems to have a little swagger

6:48

about him. Probably he could. He's made

6:50

hundreds of millions. Whatever. Me? No

6:52

way. Cuz you know what? You don't know

6:54

what I'm ashamed of. You don't know my

6:56

failures. I've had a divorce, a

6:57

bankruptcy, had a business that didn't

6:59

work. You know, I've done things I'm

7:01

just completely embarrassed by. Or hey,

7:03

you know, I've just never done anything

7:04

great before. and they say, "This

7:07

disqualifies me." Nothing could be

7:09

further than the truth. Your life

7:11

experience, your humanity is actually

7:12

what qualifies you. Check this out, Mel.

7:15

I wake up like three weeks ago on a

7:16

Wednesday crying. And I don't cry

7:18

enough. I said, "Babe, wake up. Wake

7:21

up." She goes, "What?" I said, "I'm 51

7:25

years old. This just dawned on me.

7:28

Someone helped daddy."

7:31

She went, "What, honey?" I said,

7:32

"Someone helped daddy in the lowest

7:35

moment of his life. the darkest moment

7:36

on his knee, losing his family, losing

7:38

his life, maybe physically losing his

7:40

life, literally, some precious soul

7:44

intervened in a dark bar or alley or I

7:47

don't know where it was, a meeting, a

7:48

coffee shop, and said, "I I'll help you.

7:51

I'll help you." And they changed my

7:53

life. I'm talking to you, Mel, because

7:55

of this person. They changed my

7:57

children's lives who weren't even born.

7:59

They've changed millions of people's

8:00

lives that I reach in that one moment.

8:03

there this human being and their

8:04

humanity stepped forward and saved my

8:07

family. And that's incredible to think

8:09

one person can have that ripple effect.

8:11

But the more incredible effect is what

8:13

qualified them to do it. The things they

8:16

were the most ashamed of, they were also

8:18

a drug addict and an alcoholic. Little

8:21

did they know the world was preparing

8:22

them when they're driving drunk and

8:24

lying to their family and cheating on

8:25

someone and stealing money for drugs was

8:28

preparing them for this to qualify them

8:30

to help my dad.

8:32

So the very things in life we think

8:35

disqualify us from making change in

8:38

other people's lives are the very things

8:40

that do qualify us. It's our humanity.

8:43

It's our frailties. It's our

8:45

vulnerability that allows us to connect.

8:47

If this person wasn't a drunk or a drug

8:49

addict, they could never have helped my

8:51

father. So this is amazing how God, if

8:54

you believe that of the universe

8:56

orchestrates these things. The only

8:58

difference was this person in this

9:00

critical moment had the courage to step

9:02

forward and say, "I'll help you and they

9:05

probably felt unqualified." But the

9:07

truth is their whole life was preparing

9:09

them to help my dad. And here we are

9:11

today. And so this is what everyone

9:13

needs to get out of this. There's a

9:15

power to doing one more. This isn't even

9:16

in the book. This is after the book was

9:18

written. My gosh, this this thing we

9:20

think disqualifies us is the very thing

9:22

that does qualify us. And so I wanted to

9:25

share that with you. I'm just rocking

9:27

like I I um

9:30

>> there's a lot there to unpack. I I I

9:33

remember uh I I just naturally started

9:35

rocking when I was a trial lawyer. You

9:38

always knew a jury was going to convict

9:39

when they started rocking. You know,

9:41

they like agree with you like so as

9:43

you're talking I'm like, "Yes, yes, yes,

9:47

yes." And it's so true because you're

9:49

right. How many times have you

9:52

disqualified yourself or stepped on the

9:55

break or held yourself back or talked

9:57

yourself out of it because you didn't

10:00

think that your life experience or just

10:03

you being there was enough. And if

10:06

that's the one thing that people get out

10:08

of your book that the power of one more

10:13

>> that would change the world. But that's

10:15

not the only thing that they're going to

10:17

get out of this. And I think Ed, you are

10:19

going to start to see this idea of one

10:23

more and the power of one more person or

10:25

the power of one person showing up over

10:28

and over and over and over and over

10:30

again because you've taken a highlighter

10:34

and highlighted something that is true

10:36

about life that it takes one to impact

10:42

millions. Let's talk about this book.

10:44

Why this book and why now?

10:48

Well, I I was with my dad when he passed

10:50

away. I was holding his hand and um

10:55

there's all these lessons, Mel, in my

10:56

life. But this is a heavy book, by the

10:58

way. We're being really emotional right

11:00

now, which there's a lot of that in the

11:01

book, but the truth is you've read it.

11:02

So, you know, it's a very heavy content

11:04

book on stuff you and I love, the

11:06

reticular act.

11:06

>> Well, can I just say something though?

11:08

Because some people hear the word heavy

11:09

and they're like, I'm out,

11:10

>> right?

11:11

>> That's not what he's saying. He is

11:13

saying that in every single chapter and

11:17

every single page there is a takeaway.

11:21

There is an insight. So it is thick with

11:25

life-changing tools and stories. That's

11:28

what he means by heavy.

11:29

>> That's what I mean. Thank you. That's

11:30

why you're here to clear up my mistakes.

11:32

So

11:33

>> that is not a [ __ ] mistake. Will you

11:35

shut up?

11:36

>> Literally. See, you don't think you're

11:37

smart. Well, I don't I don't I know I'm

11:40

not really smart, but what I am is the

11:43

thing what I am is the things in the

11:44

book. I would like to think that some of

11:46

my We just did it, Mel. There's four

11:48

people in my house. You met Cristiana

11:50

and I've got two kids. Yeah, I think you

11:52

met at least one of them when you were

11:53

at the house. I think you met my

11:54

daughter.

11:54

>> But um I'm fourth in the house in IQ.

11:57

And that's okay with me because actually

11:58

I think it gives people hope to know,

12:00

hey, look, this is an average ordinary

12:01

man who's produced some pretty

12:03

extraordinary stuff in his life. And I

12:05

did it with the stuff that's in the

12:06

book. But one of the things that's in

12:07

the book that why why the book was I was

12:10

with my dad and he passed and I think

12:13

you realize the power of one more in its

12:15

absence like when there isn't another

12:17

one

12:18

>> and so

12:19

>> Okay, stop.

12:20

>> Yep.

12:21

>> Stop.

12:21

>> Okay.

12:22

>> Okay, stop.

12:24

You realize the power of one more when

12:27

there isn't one.

12:29

>> Yeah. It's a fact. I uh this is hard for

12:33

me to say. I haven't said this out loud

12:35

ever, I don't think, but my my my

12:38

favorite human being to be with was my

12:41

dad. I obviously that doesn't count my

12:43

wife and kids, right? But and so my

12:46

favorite thing to do is to golf with my

12:48

dad. And and it wasn't cuz we're any

12:50

good cuz neither one of us are great.

12:51

But it was five hours with my best

12:53

friend right next to me, my hero,

12:55

>> plus in a golf cart.

12:57

>> And we would talk deep. My dad and I

12:58

didn't have casual talks. We disagreed

13:00

on politics and faith and all kinds of

13:02

stuff. And we would have deep

13:02

conversations. tonight. Do you know what

13:05

I would give Mel? Honestly, what I would

13:07

give to watch my dad walk off the green

13:11

one more time. Go, hey, dad, great putt.

13:14

Just put his arm away. That was a good

13:15

one, wasn't it, Eddie? You know, and

13:18

they say, "Hey, let me tell you how your

13:20

sister's doing, you know, do me a favor.

13:22

Call your sister, you know, and we would

13:24

just talk about family." My dad was a

13:26

simple guy, Mel. My I've had five jets.

13:28

You know that I've been blessed to own

13:29

some jets. My jet was parked within

13:31

walking distance. My dad was a runner.

13:33

My dad could run to my jet, see it the

13:35

never been on it. My dad never went on

13:37

one of my jets. Never set foot on one of

13:39

them. And I would say, "Dad, let's go to

13:40

Maui. Let's play some golf." He go, "Why

13:42

in the world would I go all the way to

13:43

Maui to play golf with my favorite man?

13:45

I could just play here in Chino. It's

13:47

not the golf. It's with my son. I don't

13:49

need to go do there. I I just want to be

13:51

with you." But when he died, I just have

13:54

to tell you, Mel, do you know what I

13:56

would give for one more round of golf

13:58

with my dad? If you're and you need to

14:00

begin to think about this if you're

14:02

listening to this. What if I said to

14:03

you, you and your sweetheart, whoever

14:05

they are, you got one more dance with

14:07

them. It's the last one.

14:10

>> Well, I'd hang up with you and I'd go

14:11

down and dance with Chris right now.

14:12

That's

14:13

>> I know you would. I know you.

14:15

>> Yeah. And you know what I think about a

14:16

lot is I think about the fact that my

14:18

dad is uh 76 and his dad died when he

14:22

was 82. And so if I'm lucky, I've got my

14:24

dad for maybe 10 more years. He lives in

14:27

Michigan. I'm here. I see him maybe four

14:30

times a year. That means if I'm lucky,

14:34

>> that's what I got.

14:35

>> Yep.

14:36

>> But that's probably not what I have.

14:39

>> That's probably less. Right. And and the

14:41

truth is, what if I said to you if you

14:43

walked in and saw your children tonight

14:44

that you get to tell them you love them

14:46

one more time? What if it was the last

14:48

conversation? What if you started to

14:49

approach your life as if there was only

14:50

one more? Just to start to think about

14:52

that for a second. And for me, it's

14:54

altered me. I mean, it's really changed

14:56

me. I'm more present with people. I um I

14:59

would do anything to get that back and

15:01

to have more time with them. The other

15:03

thing that occurred was like I'm next.

15:08

Napoleon Hill says in Think and Grow

15:09

Rich, begin with the end in mind, but

15:10

what why don't we do that with our

15:12

lives?

15:13

You know what do we want the end of our

15:15

life to look like? I held my father's

15:17

hand as he took his last breath. I know

15:19

what the end.

15:19

>> What was that experience like for you?

15:23

>> It was beautiful. And I'll tell you why.

15:25

When my dad got cancer, this my dad died

15:28

of cancer ultimately, but when he got

15:29

cancer, my dad said to me, he goes,

15:31

"Look," because my dad was a dude, you

15:33

know, he's like, "Hey, I'mma fight this

15:35

[ __ ] one time, but I'm not having you

15:38

guys carry me the next five, six years

15:39

and be a burden to the family and I'm

15:41

going to all get all shrunk up and lose

15:43

my hair."

15:44

>> That he sounds like my mother who's

15:46

like, "You're not going to wipe my ass."

15:48

>> That's my dad. Same. That's actually

15:50

exact terminology, right? But but here's

15:54

the truth. other than the wiping the

15:56

ass. That's exactly what he did. And he

15:58

went eight years chemo, radiation,

16:00

surgery, proton, chemo, surgery,

16:02

surgery, proton, new chemo, radiation,

16:05

eight years. And it was destroying him.

16:07

And I would say to my dad halfway

16:09

through, I'd say, Mel, I'd say, "Dad, I

16:11

say, why are you doing this?" And he

16:14

goes, "Well, maybe I'll get to one more

16:17

of my granddaughter's wedding."

16:19

>> These one mores would come. He go,

16:20

"Eddie, maybe I get to one more

16:21

Christmas recital for little Juliana.

16:24

Maybe I'll watch my grandson little

16:25

Jacob play one more football game. And

16:27

he used to tell me, he goes, Eddie, when

16:30

you're threatened with these one more is

16:32

never happening again. You fight your

16:33

ass for one more.

16:35

And then he would tell me when I was a

16:37

little boy, Christian, you've been to my

16:39

house. I live on this beach. Well, my

16:40

wife and I, we used to come on this

16:42

beach, walk down this beach, Mel, come

16:44

down here all the time. And I'd say,

16:45

babe, I'm going to get us one of these

16:46

beach houses someday. I'm going to live

16:48

up there. I literally live on the exact

16:50

beach now. And she's like, "You are?"

16:52

I'm like, "Yeah, we're going to get one

16:52

of these. Don't worry about I got it.

16:54

And I'd go home. I'd say, "Dad, who are

16:56

these people that live in these

16:57

oceanfront houses, right?" And my dad

16:59

go, "I have no idea who these people.

17:01

I've never met one of them. I have no

17:02

clue who they are. They're probably from

17:03

another planet. I got no idea." And I

17:05

figured out, Mel, over time, that I know

17:08

who they are. They're the one. The

17:11

second chapter of the book's called the

17:12

Matrix. And the reason it's the matrix,

17:14

both the RA, but also in the matrix,

17:16

Neo, they call him the one. See, when

17:19

you see a really happy family or a

17:21

successful family or both, if you go all

17:23

the way back in their lineage, at one

17:24

point they weren't.

17:26

>> They weren't.

17:27

>> It's true.

17:28

>> And then the one shows up. The one

17:30

arises in that family and stands up and

17:33

goes, "The world's not treating my

17:34

family like anymore. The myletes are

17:36

rising up. We think different. We

17:37

operate different in the world." And the

17:39

one changes that family forever. And

17:41

it's typically a lot closer than you

17:43

think. My dad did say this to me. He'd

17:45

go, "Eddie, this is the whole premise of

17:46

the book. He go, "I don't know about

17:47

that beach house stuff, how you get

17:48

there, but here's what I do know. It's

17:50

closer to you than you think it is." And

17:53

he goes, "Eddie, please don't spend your

17:54

life thinking that's a hundred years

17:56

away." Because if you think like that,

17:57

you will act in accordance with that

17:58

belief, and you will perpetually keep

18:00

your dreams that far away from you. And

18:03

he said, "I think it's one decision

18:05

away, one relationship away, one meeting

18:08

away, one thought, one emotion away, you

18:11

can change your life." And he goes,

18:12

"Look at me. That one decision to get

18:14

sober completely changed my life." And

18:16

I've always believed this man because I

18:19

believed it. It's been true. I'm one

18:20

decision away. I'm one meeting away. I'm

18:22

one this away. I'm one relationship

18:24

away. And it's I'm a stacking of those

18:26

one more in my life. The truth is the

18:28

difference between winning and losing in

18:30

life is sometimes so small it's almost

18:32

too scary to talk about. And it's one

18:35

new thought like, "Hey, I'm going to

18:36

give myself a high five every morning."

18:38

That one new thought can change your

18:40

life. It's one decision. It's one dinner

18:42

I walk into and I meet Mel Robbins at a

18:44

dinner table with some other folks that

18:45

I know. That changed my life. My life

18:48

got better in that instance. And so if

18:51

you begin to believe this, then the

18:52

question becomes, how do we find these

18:54

oneors? What are the things we need to

18:56

know in our mind to get them? What are

18:57

the things we need?

18:58

>> What are they? Like cuz I'm like, yeah,

18:59

yeah, yeah, yeah, yeah. Like what are

19:01

they?

19:01

>> Well, there's a lot and they're in the

19:02

book, but one of them, for example, is

19:04

the RA, which is the filter that sort of

19:06

reveals what's most important to you in

19:08

your life. And so you know exactly how

19:10

it works, but for the benefit of

19:11

everybody else, it keeps you sane. It's

19:13

why you don't feel the blood rushing

19:14

through your right ear right now. It's

19:16

why when you walk in a crowded room and

19:17

there's all this noise, but someone says

19:19

Mel, not even loud. You can hear

19:20

auditorially over all the noise what's

19:23

important to you, which is your own

19:24

name. It's like for me right now, I just

19:26

bought a Tesla. I don't know if Musk is

19:28

buying Twitter or not.

19:28

>> You bought a Tesla? I don't

19:30

>> I did I did it cuz I like this dude's

19:32

just disturbing stuff. I have no idea

19:35

whether he's a good guy or not. I just

19:36

This guy's just rocking out a little

19:38

bit. I'm like, give me all these.

19:38

>> Which Tesla did you buy?

19:40

>> I bought the plaid. I bought the good

19:41

one.

19:42

>> What's that? I don't even know what that

19:43

is. I Because my daughter was just I was

19:45

bitching about the fact that I now have

19:46

to drive back and forth between Vermont

19:48

and Boston

19:49

>> as if it's a problem. And she's like,

19:50

"Why don't you get a Tesla and let the

19:53

car drive you?" And I was like,

19:55

>> I like it. And I'm going to tell you the

19:56

other thing I like.

19:57

>> Is this the the thing with the wings?

20:00

>> I don't know. No. Well, the doors open

20:02

that way, but what it does do is you can

20:04

hit the mode and it'll drive for you.

20:05

But I don't I don't trust it. But what I

20:07

do have that I like is I have this mode

20:09

on the car that it it will not let you

20:12

hit a car even when you're driving. So

20:14

like if you're stupid and you're not

20:16

going to break, it breaks. If you're

20:17

drifted into the wrong lane, which I do

20:19

all the time, it goes

20:20

>> I'm not surprised by that, by the way.

20:22

>> I know. I know. And

20:23

>> I can't wait for the call that you're

20:24

going to have where you call me and

20:25

you're like, "Mel, you know that boat I

20:28

bought in Miami? I just ran it up on

20:30

some rocks in Maine.

20:31

>> It's at the bottom of the Atlantic

20:34

Ocean.

20:36

That's actually way more likely than YOU

20:38

MIGHT THINK. THAT'S POSSIBLE. It's

20:41

extremely possible. We see if you Oh my

20:43

gosh. You saw me drive a boat and you

20:44

see me drive Well, I'm not going to

20:45

comment. It's probably possible. I need

20:47

a Tesla thing on the boat is what I

20:49

need. But I bought this Tesla, right?

20:51

It's crazy. It's driving my wife nuts.

20:53

I'm like, "Babe, red Tesla. White Tesla.

20:55

THERE'S ANOTHER WHITE TESLA. Three lanes

20:57

over the other side of the freeway going

20:59

the other direction." I GO, "HONEY,

21:00

THERE'S A BLACK TESLA." SHE'S LIKE,

21:02

"WHAT is wrong with you?" And I said,

21:04

>> "It's the RA. It's the RS. I said these

21:06

Teslas were always there. But

21:09

>> our daughter, dude, this just happened

21:11

to us. I'll give you a different car

21:12

that that is not a Tesla. So, the a used

21:15

Subaru Cross Tech, a Toyota RAV 4, uh

21:19

the our daughter's shopping for her

21:21

first car, and now she's like,

21:23

"Everybody drives one of these things."

21:24

I'm like, "No, they don't. They're just

21:27

Yes,

21:28

>> it looks like it, right?" And that's

21:29

because it's part of my RA. Here's how

21:31

life works. You already know this. If

21:33

you can program your matrix, your RA,

21:36

that the Teslas of your life become

21:38

these meetings, these decisions, these

21:40

people, these relationships, these

21:42

thoughts, these emotions, you got it.

21:44

And what I'm here to tell you is that

21:45

these things have always been around

21:47

you, but you're oblivious to them

21:48

because what's in your RA

21:50

>> are your fears, your anxieties, your

21:53

worries, your to-do list, your problems.

21:56

What's right in front of you, you see,

21:58

and so you validate it and prove it to

22:00

be true.

22:01

Do you have an exercise that you

22:03

recommend for people that are so mired?

22:06

>> Yes.

22:06

>> In the negative, like it's not going to

22:08

work out. This is going to be awful. It

22:10

never worked. Like what is an exercise

22:12

that you would tell somebody to do so

22:15

that they can start to reprogram that

22:17

way of thinking?

22:18

>> Yeah. I'm a big believer in daydreaming,

22:20

lucid daydreams. And so I have

22:22

>> lucid daydreams mean.

22:24

>> Yeah. What lucid dream daydreams means

22:25

very clear, very specific, and

22:27

repetitive. The big one is repetitive.

22:28

So here's what you already do. Your mind

22:31

moves towards what it's most familiar

22:32

with. We all know this or maybe most

22:34

people don't know this, but it moves

22:35

towards what it's most familiar with.

22:36

And here's I I have a chapter in the

22:38

book where I say, "Become an

22:39

impossibility thinker and a possibility

22:41

achiever." So, I'm going to combine two

22:42

things and I'll give you the technique.

22:44

>> Okay?

22:44

>> 99% of the people in the world operate

22:46

out of a frame of reference, a pattern

22:48

of thinking that is history and memory.

22:53

1% of the people operate out of

22:54

imagination and vision. This is a

22:57

different frame of reference. Why my

22:59

friends, it's very difficult when I'm

23:01

around most of my friends to go remember

23:02

when you guys remember remember that. My

23:05

friends almost never do that. If you

23:07

surround yourself with people where

23:08

you're reminiscing most of the time, not

23:10

only do you operate out of memory and

23:12

history, but you're reinforcing it with

23:14

the conversations you have with people.

23:15

I very when you and I are talking, we

23:17

were flying back with Jamie Kern Lima.

23:19

There was no reminiscing. We're talking

23:20

about the future and we're operating in

23:22

the present. This is a different pattern

23:24

of thinking and it must be it must be

23:26

worked on. And so why are we happier

23:28

when we're kids? I have two

23:30

philosophies. One, I think you were just

23:32

more recently with God. And two, you

23:34

operate out of imagination because you

23:36

have no history and memory. But by the

23:38

time you're about 10 years old, you

23:40

begin to slowly operate out of history

23:41

and memory. Oftentimes, the history and

23:43

memory of the emotions of your parents.

23:46

Did you guys lose me?

23:48

>> No. I'm thinking because this is super

23:50

super helpful to me right now. And it's

23:53

super helpful to me right now because

23:55

Chris and I just sold our family home

23:58

where we raised our kids for 24 years.

24:01

>> And um I've lived there almost half my

24:04

life. Uh my parents have never sold the

24:07

house I grew up in. My grandfather was

24:09

born on the family farm that my mother

24:11

was. This has never been modeled for me.

24:13

>> Wow. And so I was not prepared

24:17

>> for the avalanche of grief and panic and

24:20

uncertainty that happened

24:23

>> when all of a sudden in 24 hours the

24:25

house sold.

24:26

>> And I have spent the last 3 weeks in an

24:29

up and down emotional breakdown

24:33

>> around like literally when you said

24:36

reminiscing

24:37

>> Mhm.

24:38

Something snapped for me, Ed

24:41

>> because I was like, "Oh, shoot.

24:44

>> I am wallowing in the memory

24:47

>> and that is now becoming this

24:51

>> like cyclone."

24:52

>> Y

24:53

>> of sadness and regret and maybe we

24:56

shouldn't have sold it and maybe this

24:57

was too soon and maybe we weren't ready.

24:59

That has blocked my ability at times the

25:03

last two weeks to even remember why we

25:06

were all so excited. and now is the

25:08

time. And so it's the reflecting back

25:12

and then allowing myself to stay there

25:14

that has made the kind of grief that's

25:16

normal with a transition that big really

25:20

weigh me down. And so you just broke

25:23

something open

25:24

>> good. and gave me, I think, the keys to

25:28

really connect back into what you and I

25:32

both do so well, which is staying inside

25:35

the imagining of where is this going and

25:38

why are we doing this and what's

25:40

possible? Because, as we both know, the

25:42

brain also can only imagine what you're

25:45

losing. It can't actually imagine

25:48

something beyond your wildest

25:49

possibilities. And so I got to get back

25:52

the [ __ ] into the imagination piece of

25:55

this versus the memory and reminiscing

25:58

and all that stuff.

26:00

>> Yes. And what and I love that that helps

26:02

you. And what we do when we're

26:03

reminiscing or we're going down that

26:05

pattern is we're flashing in our mind

26:07

pictures and videos of other times. We

26:10

actually see them and it creates this

26:12

emotion in us. And so this is not

26:14

complicated. The most successful people

26:16

are the people in life that can get very

26:18

clear in their vision and their their me

26:20

in their um imagination repetitively.

26:23

Like when I work with top athletes, Mel,

26:25

one of the things that and by the way,

26:26

there's really simple visualizations in

26:28

the book that you just do very simply

26:29

and you do it repetitively and then I

26:30

teach you like slow it down. Now speed

26:33

it up. All it's doing is forcing you to

26:35

focus on it, add color to it, make it

26:37

black and white. It's very easy and it

26:39

it's it'll change your life. But when I

26:41

work with pro athletes, I'll give you an

26:43

example. I work with a fighter who won

26:46

last weekend in the UFC. And what he

26:48

does when things get really fast, when

26:50

he gets hit in fights, he speeds things

26:52

up and awfully goes into brawl mode. And

26:55

what happens is it's when he's lost a

26:56

couple fights. He had lost his last two

26:58

fights. And I have a chapter in the book

26:59

called equinimity, one more level of

27:00

equinimity. When you were visualizing in

27:03

your things will begin to slow down like

27:05

in the Matrix and bullet time. And in

27:07

this particular fight, Mel, what was

27:08

incredible is he was getting hit and he

27:10

started to speed up. And you watch him

27:11

consciously. I'm ringing in his ears. He

27:13

steps back and he gets slows down and

27:16

finds that equinimity. And he ended up

27:18

knocking this guy out with a leg kick,

27:20

Mel, that knocked the man out. I don't

27:22

like this stuff. For four minutes out on

27:24

the mat, it's one of the most

27:25

devastating knockouts in the history of

27:27

fighting. And afterwards, he gets

27:29

interviewed and he goes, "I don't know

27:31

what happened. I've never practiced that

27:34

leg kick before in person. Only in my

27:38

visions and imagination." and he

27:40

executed it to save his career to win

27:43

the fight. And so this is something you

27:45

can do over and over again. One more

27:47

thing on this visualization. We think we

27:49

visualize well, but the more we practice

27:52

it, it's a muscle. So when I work with

27:54

like a B-level baseball player, I'll

27:56

say, "Hey, let's visualize the pitch

27:57

coming in." They'll go, "I got it. I saw

27:58

it." I said, "Where'd you hit it?" They

27:59

go, "The middle." I go, "Okay, good.

28:01

Where's the camera?" They go, "Huh?" I

28:04

go, "Where's the camera? Is it over the

28:06

center field camera shooting over the

28:08

pitcher like you watched it on

28:09

television or is it from the batter's

28:11

box and you're watching the view out?

28:13

Inevitably, average players will go,

28:15

"I'm not I don't know." And I go, "Then

28:17

you weren't really visualizing. Let's

28:19

find the camera." They go, "Okay, it's

28:20

uh from the batter's box." I go, "Great.

28:22

Can you see the rotation on the ball? Is

28:24

the pitcher left or right-handed? Can

28:26

you see the stitches on the ball as it

28:27

comes in?" And I make them start to see

28:29

it more clearly. And then I'll say, "Can

28:31

you see the ball hitting a bat?" No.

28:33

Well, let's work on that. have the bat

28:34

hit the ball. Do you see the stitches

28:36

now rotating the other way back out? My

28:38

point is that I'm getting them to

28:39

visualize with specificity. But when I

28:42

work with a allstar player, they do this

28:45

naturally.

28:46

The difference in their athletic ability

28:48

is their ability to repetitively

28:50

specifically visualize. And this is not

28:53

complicated stuff. I even know when I

28:54

say it, you already do it. Some of you

28:57

with your fears and your worries, you're

28:59

really good at this. You can visualize

29:01

it with clarity and you can make it

29:03

bigger and bolder. You can change it to

29:05

black and white to make you really sad

29:07

about it. You can slow it down. You can

29:09

add sounds. So you ALREADY DO THIS WELL.

29:11

>> HOW DO YOU interrupt that? So if you are

29:13

in that negative visibility loop, right,

29:17

where I immediately my my visualization

29:21

was, oh my god, we just sold the

29:23

container that has held our family

29:25

together

29:26

for 24 years. Now that that's gone. Mhm.

29:30

>> I'm never going to see my kids.

29:32

>> Yep. Yeah. Which is

29:34

>> how do you how do you interrupt?

29:36

>> You interrupt. You know what it is? It's

29:38

a pattern interrupt. It's a pattern

29:39

interrupt. Okay. And so I have this on

29:41

how to create habits in the book. I

29:43

teach you actually how to create a

29:44

habit. It's a pattern interrupt.

29:46

>> And so we'll just be real here. For me,

29:48

it's usually a physical move. I'll move

29:49

myself. I'll snap my fingers. I'll do a

29:51

jumping. You may think this is nuts. For

29:53

me, a physical move will snap me out of

29:55

a thought pattern. That's for me. For

29:57

some people, it's an auditory thing. And

29:59

this is so funny. I have someone that I

30:01

coach right now and I sneezed on one of

30:03

our first calls and this person goes

30:05

into negative thought loops, Mel. Like

30:06

you can't believe most people say, "God

30:09

bless you." Right? Or, "Excuse you" or

30:10

whatever. This person was old school

30:12

except she's young and she goes,

30:13

"Kazutite." And I go, "What the [ __ ] did

30:16

you say?" She goes, "Kazutite." I go, "I

30:18

haven't heard that since my grandfather

30:20

in like 1977."

30:22

And so with her, we laughed about it. It

30:25

was a belly laugh. That word then became

30:28

a trigger for laughter. And so her way

30:30

out of her negative thought patterns,

30:32

this sounds so stupid. She goes, "Gazuit

30:35

tight, gazite." And she throws her arms

30:38

back and we make a laugh out of it. And

30:40

what happens is it doesn't put her into

30:41

the good loop. It interrupts the

30:43

negative one,

30:44

>> right?

30:44

>> It's an auditory funny one. For a lot of

30:47

people, it's a physical move. It's a

30:48

snap of the fingers. It's a grab of the

30:51

ear. And this is not complicated stuff.

30:53

You ever watch an athlete when they get

30:55

into the batters box, a baseball player,

30:57

they'll tap the plate two times, adjust

31:00

their batting gloves. Tom Brady gets

31:02

over the center. LET'S [ __ ] GO. PTON

31:06

MANNING USED TO SAY, "OMAHA." THESE WERE

31:08

PLAYS, but they were also triggered.

31:10

>> They were accused.

31:11

>> They were.

31:12

And so it could be a physical. Me, you

31:14

and I both, by the way,

31:16

>> one boom. The 5-second rule is a battery

31:19

interrupter. Yep.

31:20

>> You got it. So there's a That's the best

31:22

one. But that's that's what

31:23

>> I don't use that crap that I, you know,

31:25

teach.

31:26

>> Stop it.

31:26

>> No, I'm just kidding. Well, when I am in

31:29

a death spiral, I'm wallowing, you know.

31:32

>> Sometimes though, sometimes it's a

31:33

physical move for me.

31:34

>> Yeah, I think a physical move is a good

31:36

one. A snap of the fingers. I like that

31:37

a lot.

31:38

>> Okay, there you go.

31:39

>> I like that a lot. That's good.

31:40

>> Thank you.

31:41

>> What do people not know about you?

31:44

>> Um, a weird thing about me is I danced

31:47

in college and

31:49

>> Wait, wait, wait. But you did. What does

31:51

that mean? You danced.

31:53

>> I wasn't at Chip andale, but I danced in

31:55

college. So I I danced at a hip-hop club

31:57

in college to put myself through college

31:58

in addition to my baseball scholarship.

32:00

And then I toured for like two years

32:01

with a bunch of different hip-hop bands.

32:03

So you would not know that with a

32:04

51-year-old middleag.

32:06

>> Yeah. So you don't know that one. No one

32:08

knows that one, but

32:09

>> I've never seen you dance.

32:10

>> And you you were a big dude. WERE YOU

32:13

THAT BIG IN COLLEGE?

32:14

>> YEAH. I was way bigger in college. And

32:16

my daughter will tell you, you probably

32:17

never should see me dance because I'm

32:20

stuck in 1994. So when we go to

32:23

weddings, she's like, "Dad, um, just so

32:25

you know, the running man,

32:27

>> the running man, the sprinkler,

32:30

>> uh, the the Roger Rabbit, it's just not

32:33

there anymore." And I'm like, well, I'm

32:35

bringing this [ __ ] back, fellas. So

32:36

enjoy the wedding.

32:37

>> Up the next time we are doing it. That's

32:40

amazing.

32:40

>> Let's go. I've seen you dance. So, but

32:42

and uh a serious thing you probably not

32:45

know about me is that I still struggle

32:48

with the things that are in my book and

32:50

I wrote it mainly for me that I use

32:53

these tools because self-esteem doesn't

32:55

come easy to me. Um I'm speaking today

32:57

in Arizona. I kind of already know

33:00

what'll happen about six o'clock tonight

33:02

when I get back to my room. I'll go into

33:04

EdMlet mode, which is I should have said

33:06

this. I can't believe I missed that. Oh

33:08

my god. I still struggle with these

33:10

things and you know that about me too.

33:11

But I'm a work in progress and I I have

33:15

bought into the theory I said earlier

33:17

that my things that aren't perfect about

33:19

me that I might I could easily conceal

33:21

or be ashamed of or embarrassed by are

33:24

the very things that qualify me to help

33:25

you. And I also think that's probably my

33:28

favorite thing about you. We are we are

33:30

both two of the most tool driven really

33:34

use the stuff to produce results people

33:36

on the freaking planet and our content

33:38

let's just I'm just going to say it it's

33:40

better than everybody's damn content we

33:41

got great content right yet because it's

33:45

real yet we both had success outside of

33:48

this space which qualifies us

33:49

differently as well yet we'll both tell

33:52

you at any given time I've had three

33:54

weeks of a spiral that you can't even

33:56

believe that you just shared or hey

33:58

tonight after my talk and I hope that

34:00

people look at you and I and that we're

34:02

aspirational, not just inspirational.

34:04

Meaning that I aspire to be more like

34:06

this person with my vulnerability.

34:07

They're not perfect. I think most things

34:10

in life, I say this in the book about

34:11

being a parent, are caught, not taught.

34:15

>> Catch it. And I hope people catch things

34:17

from you and I. I'd say this last to

34:19

you, Mel, that I had a

34:21

>> just something about life that I think

34:23

is worth saying.

34:24

>> Really good friend of mine called me.

34:25

I've known her 30 years. I love her. And

34:28

she called me the other day and she's

34:29

like, "I'm" She got a preview of my

34:30

book. She's like, "I'm crying because I

34:32

knew you at that age and it's so true

34:33

and I can't believe what's happened to

34:35

your life." And she goes, "You just came

34:36

from such a neglected environment and so

34:38

did I. My mom and dad got divorced." And

34:40

she said, "Well, and I'm so glad both of

34:42

us aren't neglecting our children."

34:44

>> This was the hardest thing I've ever

34:46

said to a friend. And I said, um, I

34:48

won't say her name. I said,

34:49

"Sweetheart," she's a dear, dear friend

34:51

of mine, like a sister. And I said, "You

34:54

know I love you." And she said, "I do. I

34:57

said, 'You might want to look into

34:58

whether you're neglecting your kids.'

35:01

And she says, 'What in the world does

35:02

that mean?' And I said, 'Well, there's

35:05

lots of neglect in life. There is drug

35:07

addiction or alcoholism. There's abuse.

35:09

There's divorce. Maybe they didn't say

35:11

they love you enough. I said, the most

35:14

insidious form, though, is a child being

35:17

raised by a parent who's unwilling to

35:19

pursue their potential,

35:21

who's unwilling to chase their dreams.

35:23

That's neglect. You're installing in

35:26

that child that it's okay to settle,

35:28

that it's okay to be less than you're

35:30

capable of. That's neglect. It's

35:33

insidious and it's dangerous and it's

35:35

terrible. And I think the last 10 or 15

35:38

years, you've slid into doing that and

35:40

you need to change it. She went, "Oh my

35:42

gosh." And she said, "You're right." And

35:44

she made a change. And I said, "Why am I

35:45

telling you this?" I said, "Cuz I think

35:47

all great change in life comes from

35:50

love."

35:51

My dad got sober because he loved his

35:53

family so much,

35:55

>> not because he didn't want to drink

35:57

alcohol anymore.

35:58

>> Didn't want drugs in his system. It came

36:01

from love.

36:02

>> That's beautiful.

36:03

>> Yeah. And I know you love those children

36:05

of yours and the grandchildren you're

36:07

going to have. And it's time you start

36:08

having them catch things from you, not

36:11

just things you teach. It's caught, not

36:14

taught. So

36:15

>> that is just beautiful. All change comes

36:18

from love.

36:19

>> It does.

36:22

Wow.

36:23

>> Hey everybody, welcome back to Max Out.

36:24

Hey, my guest today is David Nurse. If

36:27

you don't know who David is, you're

36:29

going to be blown away by what we're

36:30

going to talk about today. And it's

36:31

going to improve your life. I can tell

36:33

you that for sure. I always try to bring

36:35

people on that do that for you, but in a

36:36

very unique and special way today. This

36:38

man is equipped uh to do that for you.

36:41

He's a life optimization coach. He's the

36:44

author of Pivot and Go, and he's just

36:46

got these He's an Iowa boy, so I already

36:48

like him. You guys know how much I love

36:50

actionable items that you can move with

36:53

immediately and he is loaded with them.

36:55

So, it's really a pleasure to have David

36:57

Nurse with me today. David, welcome to

36:58

the show, brother.

36:59

>> Ed, thank you very much. Been a big time

37:02

fan and listener of yours. So, much as

37:05

encouraging as I am, I mean, you

37:06

motivate me, man.

37:08

>> Thank you, brother. I I feel like we're

37:09

kind of kindred spirits because we both

37:11

want to make a very similar difference

37:13

in the world. And um the more I dove

37:16

into your work and your content, uh the

37:19

more and more impressed I became. I I

37:20

almost consider myself maybe a little

37:22

bit of an addict for the work you do now

37:24

because some of it is phrased in a way

37:27

>> that I've not heard before. And that's

37:28

what I like. It's like a young version.

37:31

Um

37:32

>> I don't know if it's a young Tony

37:33

Robbins version or what the heck I might

37:34

call it, but I love it. So, let's talk

37:36

first off about pivoting. The book pivot

37:38

and go too. But, you know, right now

37:40

we're catching a lot of people, millions

37:42

of people that are sort of in this, you

37:45

know, I got to make a pivot type move.

37:47

And one of the things I love in the book

37:48

that you talk about is you got to get a

37:50

perspective. You call it like a higher

37:52

perspective almost uh in order to make

37:55

those decisions. What do you mean by

37:57

just kind of let you go on that tangent

37:59

for a minute?

38:00

>> Absolutely. So, uh, making a pivot, like

38:02

it's a basketball term where the defense

38:05

is all over you or life is just sucking

38:08

you in and you can't see a clear path,

38:10

but you make a small slight turn, small

38:13

pivot, and it opens up an entirely new

38:16

perspective. And it's, you know, change

38:18

is very daunting for people when you

38:20

say, "Hey, you have to make this big

38:21

change." No one rarely can anyone do it.

38:24

But if it's these small these pivots,

38:27

these 1% step pivots, that's what can

38:30

open up an entire entirely different

38:32

perspective. And right now, like we're

38:34

all going through a time that we feel

38:37

stuck in some situation. We feel stuck.

38:40

And that's one of the worst feelings

38:42

that we can have. Me and you, we know

38:44

that that we had to make our life pivot

38:46

through sports. And we poured everything

38:48

we could into playing professional

38:50

sports, myself, the NBA, and I had to

38:53

make that pivot. like everything that I

38:54

did to pour into the into playing in the

38:57

NBA was actually for coaching in the

38:59

NBA. So, it's it's about looking at

39:01

something from a slightly different

39:02

perspective that can change your entire

39:05

perspective.

39:06

>> I think people are very hesitant to

39:07

make, you know,

39:09

>> 50% pivots, you know, in one move. And

39:11

that's really not usually where most of

39:12

the differences are made. They're small.

39:14

David also referenced the NBA. I think

39:17

you're the nephew of Nick Nurse who's,

39:19

you know, one of the great NBA coach

39:21

people think the NBA coach right now.

39:24

And then you all know that, you know,

39:25

David does this for all kinds of people,

39:27

but his forte particularly for a long

39:29

time has been with NBA players. And you

39:31

said something I I say that everything

39:33

in life happens for you, not to you. You

39:36

say something close to that, but in a

39:38

very nuanced and different way that

39:40

involves preparation almost for the rest

39:42

of your life. How do you word that? If

39:44

you just share that with everybody.

39:46

>> Yeah. So, I mean, it's it's about

39:47

preparing for the opportunity. And I

39:50

love that you brought up my uncle Nick

39:52

because he's a great example of this.

39:54

Now, people see him as winning this NBA

39:56

championship and they're like, "Oh, you

39:58

know, first year head coach, lightning

40:00

strikes in a bottle." No, he's been a

40:02

head coach for 27 years. And one of my

40:05

favorite quotes is, "It takes 10 years

40:07

to become an overnight success." But in

40:09

Nick's terms, 27 years to become an

40:11

overnight success. and and I've seen him

40:14

coaching over in countries you don't

40:15

even know play basketball taking players

40:17

ankles popping popcorn at halftime but

40:19

the thing is he lived in that hey I am

40:22

an NBA champion head coach and when he

40:24

was 22 when he started his coaching

40:26

career he put a picture of himself

40:28

holding an NBA trophy on the fridge and

40:30

he saw that every day he lived in that

40:33

mindset and developed that subconscious

40:35

awareness of hey I don't have to be what

40:38

the world says I am all this self-doubt

40:40

this negative talk I can I can live in

40:43

this NBA champion coach that I know who

40:45

I who I am going to be. And now it's

40:48

about embracing the process of taking

40:50

what I call 1% steps. And this makes it

40:54

not as daunting. 1% steps. Anybody can

40:58

do that daily. It's not you have to take

41:00

the whole you look at the big macros and

41:04

then you take you take the little micros

41:06

knowing that these steps then the most

41:08

powerful thing there is is the

41:11

compounding effect where you stack these

41:14

1% days on 1% days understanding it's

41:18

going to take 27 years to become an

41:20

overnight success but if you stay with

41:22

it you will get there and I like for

41:24

your story I I love how you you just

41:26

like literally hey I'm going to work my

41:28

butt off for these three years and then

41:30

we'll get there. But you put in that

41:32

work behind the scenes that nobody sees.

41:35

>> Yeah. Well, you're also being very

41:36

humble. So did you. So most of you

41:38

probably wouldn't know this about him,

41:39

but he was driven to become an NBA

41:41

player. And he now says that all that

41:43

work he was doing was preparing him for

41:45

what he's doing now. And he his

41:46

philosophy is you're all doing that. It

41:49

may not seem like it, but what you're

41:50

doing right now is preparing you for

41:52

what you're destined to do. And just

41:54

you're being humble, Dave, but I I

41:55

happen to know that you basically lived

41:57

in your car for like ever. Like

41:59

basically, this dude's homeless. He's

42:00

traveling around the world kind of

42:02

really doing not for free, but for

42:05

almost nothing and free often. I don't

42:07

think enough people are willing to

42:08

sacrifice short-term financially to get

42:10

the experience to build the reputation

42:12

to build the brand. And then boom, the

42:15

Brooklyn Nets call and kind of the world

42:17

starts to take off. But what I'd like

42:18

you to address because during that time

42:20

and during my time, I'm sure during

42:22

Nick's time, Dwayne Johnson's time when

42:24

he was struggling, had all, you know,

42:26

whatever he had in his wallet that he

42:27

talks about, there's a lot of

42:29

self-doubt. And I love techniques that

42:32

help fix things. And you got this thing,

42:34

man, with the mirror.

42:36

>> Oh, yes.

42:37

>> That is just awesome. Like I I I'm

42:39

waiting the whole week to do this part

42:41

of the interview right now because I

42:43

think this is so freaking brilliant. So

42:45

would you share this strategy with

42:46

people please?

42:48

>> Absolutely man. I'm really big on giving

42:51

people tools, actionable steps actually

42:53

how to do things because it's one thing

42:55

to talk about the purpose and the wise

42:57

and that's all great but there's a big

42:59

disconnect between actually knowing and

43:01

doing. So I'll take you through the

43:03

whole hands example and you can put this

43:06

into into play in your life. And this is

43:08

a tool that we all have. So we all have

43:10

our hands with us. So, first thing you

43:12

do when you wake up in the morning is

43:14

you look at your hands and you see all

43:17

that they've been through. Do this right

43:19

now if you're listening. Look at the

43:20

calluses, the grooves, everything that

43:22

you have been through, you have gotten

43:24

through. So, you're going to get through

43:25

the next challenging time as well. Now,

43:28

imagine the most confident person in

43:31

your life. Maybe it's a teacher, a

43:33

parent, a mentor. You see everything

43:35

that they've been through. Now, your

43:37

hands are their hands. Their hands are

43:38

your hands. You can get through it as

43:40

well. So, you wake up in the morning,

43:42

first thing you do, look at those hands.

43:43

You have the confident, self-awareness

43:45

hands. Now, at some point, you're going

43:48

to walk past a mirror. Most often, it's

43:51

it's early on to brush your teeth or

43:53

wash your face. Now, this mirror is what

43:55

I call the mirror of self-doubt. The

43:57

foggy mirror. We all wake up with

43:59

self-doubt. The imposttor syndrome is in

44:02

us when we wake up. We have that choice

44:04

to live in that and what the world is

44:06

telling us that we have to be or the

44:08

expectations or we can take our hands

44:11

those hands and make the motion of

44:13

wiping away that foggy mirror. So

44:16

literally there's a power in actually

44:19

making this motion triggering into our

44:21

subconscious that hey we don't have to

44:23

live in this self-doubt that we have. We

44:25

wipe away this foggy mirror with our

44:27

hands. So to keep it going with it now

44:30

so we have these hands. We've got our

44:32

confident hands. We have our wiping away

44:34

the self-doubt hands. Now, these hands

44:36

are our service hands, too. So, every

44:38

room that you enter, look at your hands

44:41

and say the word serve. So, you know,

44:43

when you step into that room, it's not

44:45

about yourself or what others can do for

44:47

you, what you can get out of it. It's

44:48

about what you can give, what you can

44:51

pour into others, how you can serve

44:53

others. Because that honestly like it

44:55

that is the biggest thing. It takes so

44:56

much pressure off ourselves knowing that

44:59

it's not all on us, but it's how we can

45:01

give and how we can serve. And so these

45:04

hands, try that. Like it's really

45:06

powerful, man. Try that. When you enter

45:08

a room or when you type an email or

45:09

write a text, you can look at your hands

45:11

and say serve. And the last part of the

45:14

hands, the tool that you always have

45:15

with you are the encouragement hands.

45:18

And there's a player in the NBA, Steve

45:20

Nash, used to play in the NBA. He's my

45:22

favorite player. He would lead the

45:24

league, lead the NBA in high fives

45:26

given. They take that stat. High fives

45:28

given. He gave 239 high fives a game.

45:32

Like literally like encouraging

45:34

everybody. He's a two-time NBA all-star.

45:36

He's 6'2 unathletic like myself, but yet

45:39

he was the best teammate that anybody

45:41

ever had because he was always given

45:42

high fives. And we can all do that. We

45:45

can be that person who gives high fives.

45:47

Yeah, sure. Maybe it's Zoom high fives

45:49

right now, but we can always be that

45:51

person that encourages and and looking

45:53

at your hands and and maybe it's sending

45:56

out I I do it every morning. I send out

45:58

either three texts or three video

46:00

messages to someone that maybe I haven't

46:02

talked to for a while. Just an

46:03

encouraging note to them. And man, you

46:06

wouldn't believe that the amount of

46:09

change that or trajectory in their life

46:10

that has had just by that encouraging

46:12

note. And we can all have that

46:14

encouragement hands. Thank you for

46:17

sharing that. And guys, um there's a lot

46:19

to unpack there. Like first off, if you

46:22

follow any of my work, any of you guys,

46:23

you know that I'm a big believer in

46:24

triggers. Great athletes do it. But it's

46:26

something that just now I've been I've

46:28

been teaching for years behind the

46:29

scenes to business people, but just now

46:31

it's becoming more mainstream. This is

46:33

brilliance what he just taught you. And

46:35

it ought to be one of these where you go

46:36

back a little bit and listen to it

46:38

again. If you're listening to it, he

46:40

gave you the physical description if you

46:41

check out YouTube, but hands are an easy

46:44

trigger. And I love that there's

46:46

multiple triggers that you've created

46:47

there. And all people that I know that

46:50

perform at a high level have these

46:52

triggers at their disposal. They're not

46:54

just thoughts, they're triggers. They're

46:56

phys you do enough of these looking at

46:58

your hands and the wipe away and all of

47:00

those different things that he's

47:01

referencing. And these hands serve as

47:03

well. And switching it with the

47:04

confident person. Those are those are

47:06

massive massive tools for people. It

47:09

just so happens also that Steve Nash is

47:11

now the new head coach of the Brooklyn

47:14

Nets, which is like pretty ironic too,

47:15

right? So, it's or the New Jersey Nets.

47:17

I don't know what they call themselves

47:18

now. So, that is awesome stuff right

47:19

there, brother. Thank you for that. Uge

47:21

everybody to practice that technique.

47:23

And one other thing, everybody, when you

47:25

hear someone brilliant like David give

47:27

you these techniques. These are things

47:29

that are more effective the more

47:30

repetitious they become. They're not

47:32

completely effective the first wipe

47:34

away, although you'll feel it the first

47:35

time you look at your hands, although

47:37

you'll feel it. Well, I'm going to tell

47:38

you the 300th time it has massive power

47:41

in your life. The other thing you teach

47:44

that I love is this notion of

47:47

terminology, the power that words have

47:49

over us and the redefinition of them.

47:53

And it's like to me right now this is

47:55

like a master class on pivoting,

47:57

changing self-confidence and improving

47:59

your life that the elite athletes only

48:01

get access to guys that you're now

48:03

getting access to. Would you kind of

48:05

dive a little bit into redefinition of

48:07

terminology?

48:08

>> Such a good question. Yes. And this is

48:10

very powerful. So this is actually one

48:12

of the steps. I have a seven steps to

48:14

develop unshakable confidence. And this

48:17

is one of them. Very powerful. And being

48:19

able to redefine vocabulary. And what I

48:22

mean by that is we all grow up learning

48:25

that certain words mean certain things

48:27

and we attach them like with failure or

48:29

success or rich. We all think they mean

48:32

certain things that we're taught but not

48:35

necessarily. Like let's take for example

48:37

the NBA as we've been talking about

48:39

basketball. So every time I work with a

48:41

player I'll ask them when was your last

48:43

shooting slump and then I'll see them

48:45

already their body language goes down

48:47

and they're like you know couple games

48:49

ago I couldn't make a shot. I missed

48:51

every one of them. And then I'll ask

48:52

them hey when was your last shooting

48:54

hippopotamus? And they look at me like

48:56

what are you talking about? You're

48:57

crazy. What? But what I'm doing there is

49:00

showing them it's just the power in the

49:01

word. They have already thought that

49:03

this word slump means something bad. But

49:05

it's only if you decide that you have

49:08

the power to be able to change that.

49:10

Just like failure. Like most people will

49:13

say, "Hey, failure is bad. They're

49:14

scared of failure." Some will even say

49:16

failure is a way to learn and grow.

49:18

Yeah, I agree with that. I think failure

49:19

is the only way to learn and grow. So if

49:22

we can embrace this failure and look at

49:25

it what I call being in the pit like

49:28

where you fall down in this pit this is

49:30

this failure and if you can embrace this

49:32

and understand this is what's sharpening

49:34

you this is what's making the fire that

49:36

makes the diamond even shinier like this

49:39

pit that you embrace like this is how

49:41

you're going to get out of this failure

49:43

and come out so much better on the other

49:45

end and like you mentioned earlier it's

49:47

it's not about like these these failure

49:49

times these difficult situation times

49:51

that happened to us, somebody else along

49:54

the along the line is going to go

49:55

through the same exact thing that we do.

49:57

Now, we use this failure not only for

49:59

our own growth, but also to help others

50:02

grow as well. And that's that's so

50:04

powerful just being able to redefine

50:05

that word of failure and even like the

50:08

word rich. I have a chapter in my book

50:10

called the rich life and it goes into

50:12

depth of like what really does rich

50:14

mean? I mean, you can have a lot of

50:16

money and you can end up being Steve

50:17

Jobs and miserable on your deathbed. But

50:19

are you rich in your relationships with

50:21

your family, with your kids, with your

50:23

spouse. Like, that's where you can

50:24

really pour into this living this rich

50:27

life and redefining these words that the

50:30

world says we have to think they're one

50:32

way, we can have them in a different

50:34

way,

50:35

>> brother. So good. So good. And and guys,

50:38

there's all these words that you use

50:40

that have certain triggers and power

50:41

over you as well. And sometimes infusing

50:46

humorous words for the power word loses

50:50

all of its influence over you. And so

50:52

sometimes whether it's the hippopotamus

50:54

word or you know you know here comes you

50:57

know this is the angry version of me and

50:58

you're like nah this is poopy pants or

51:00

whatever it sounds silly but it just you

51:02

the ridiculousness of it then it loses

51:05

its power over you. Same with when

51:07

you're in these things that we call

51:08

slumps and whatnot. I wanted to go back

51:10

for a second because it's interesting

51:12

for me for a guy that works with

51:13

athletes for the most part. Now you're

51:15

working with everybody but fa found his

51:17

bearings with athletes and I do a lot of

51:19

work with athletes as well and this is

51:21

an interesting topic you go to a lot

51:24

which is service. It's not something you

51:26

think you talk to an athlete about about

51:27

how to improve their life. And I always

51:30

say when you're feeling the most

51:31

helpless become helpful and and

51:34

instantly you're no longer helpless. But

51:37

you said it's I we I I moved over it too

51:39

quickly and I want to go back to it for

51:40

a minute because I'd like to know do you

51:41

do it every day? How do you do it? Which

51:43

was this three message thing in the

51:45

morning?

51:46

>> Yeah. So every morning I I will send out

51:49

a message and it's either a text message

51:51

or a video message just a small

51:53

encouragement to somebody and I'll have

51:55

my I I have a list of all my

51:58

relationships and everything like

52:00

relationships are who we are. We are the

52:03

people we surround ourselves with. We

52:04

know that. But also one thing about

52:07

cultivating relationships is how you

52:09

maintain relationships and how you grow

52:11

relationships. Like that's a skill in

52:12

itself. And having people know that

52:14

you're always there for them. You're in

52:16

their corner. Like you're there to cheer

52:18

them on, to be their encourager. Like

52:20

that's really really powerful, man. When

52:22

you get a text message or a video

52:24

message that just says, "I'm thinking of

52:26

you. Hey, checking in on you. Hope

52:27

you're doing well." Like that can change

52:29

your whole day. So I do that in the

52:31

morning, what I call that the big three.

52:33

But I also have the big three in the

52:35

evening as well. And I think this is a

52:38

great way to be able to track your

52:40

progress to be able to see how things

52:43

like in in your goals and your dreams

52:45

and your 1% steps that you're taking is

52:48

I'll have I'll write down three things

52:50

before I go to bed that I'm going to

52:52

focus on the next morning. So, I know

52:54

that when I after my morning routine,

52:55

I'm able to just go right into my main

52:57

three points and that like those are

52:59

going to be my three focuses because far

53:01

too often we have so many things

53:02

bombarding us left and right, especially

53:05

this time during this this virus time.

53:07

We don't know what's coming, but to be

53:09

able to keep that focus on three main

53:11

things, keep it on the main important

53:13

things. So, it's it's a it's a good way

53:15

to remember, hey, three text messages or

53:17

three three video messages, three big

53:20

things, and like you're compiling those

53:23

days, Ed, that's that's 1% win, 1% win,

53:26

1% win, and that compounding effect just

53:28

just kicks into play.

53:29

>> And I want So, so I want you guys to get

53:32

pivot and go because I want you to hear

53:33

the entire routine. But, you know, one

53:35

thing that I love is that it's simple.

53:37

Complexity is the enemy of execution.

53:39

Yep.

53:39

>> Especially at the highest level of

53:40

things. It can't be complicated things

53:42

that someone's thinking through in a

53:43

routine. They've got to be able to do it

53:45

quickly. It is interesting that you and

53:46

I had never met until today, but I've

53:49

been we've been familiar with each

53:50

other's work for a while. But, you know,

53:52

I wrote a book and I think the opening

53:53

line of the book is we have 86,400

53:56

thoughts a day. I start talking

53:57

immediately about thinking. I also uh do

54:00

a cold shower. We both use chili pads.

54:02

Maybe we'll get into that in a minute.

54:03

Amazing how we're we're both learned to

54:05

sleep a little bit differently. But you

54:07

talk very eloquently about how many

54:10

self-talk

54:12

thoughts you have a day, which is

54:14

different than total thoughts. And then

54:16

this notion, guys, if your mind isn't

54:18

blown so far, you're welcome because

54:20

when you hear about highlight reel,

54:22

which he works with athletes, and then

54:24

you hear about the self-talk thoughts a

54:26

day, this is groundbreaking stuff right

54:28

here, guys. So would you address that

54:30

for a second? I know you know where I'm

54:31

going, but they don't do it.

54:33

>> I I love it. And and first big credit to

54:36

you, too, because it like we're able to

54:38

give people tools and it's not like

54:39

super overly complicated. You hear far

54:42

too often all these doctors and

54:43

everybody talking like it sounds great,

54:45

but I don't know how to apply it. This

54:47

is way over my head. So, yeah. Yes,

54:49

thank you. And big credit to you. So, in

54:51

the the highlight reel is really really

54:53

powerful. Let's let's start off with the

54:55

highlight really. And and that that's

54:56

the moment that you know you feel like

54:58

you're just in the zone where you're

54:59

killing it. You're having the best

55:01

meeting, the best sales call, but for my

55:03

basketball players, the best game that

55:05

they've ever played. And I'll have them

55:07

watch their their clips or you can

55:10

visualize yourself your best moment that

55:13

you've had going through it. And I'll

55:14

have them do it every morning when they

55:16

wake up. I'll have them do it before

55:17

they step on the floor for practice and

55:19

before they step on the floor for game.

55:21

So constantly you're being put in this

55:23

frame of mind that this your highlight

55:26

reel you are at your best you can be

55:29

this person because these self-t talk

55:31

thoughts

55:33

we have 50,000 on average self-t talk

55:35

thoughts 50,000 80% of those are

55:38

negative so think about that 40,000

55:41

self-talk thoughts negative going

55:43

through your head throughout the day

55:45

like that's I mean that's terrible but

55:47

we can pivot this by one tool being

55:50

living in your highlight light reel

55:51

where you're constantly watching

55:53

yourself at your best and and I mean

55:56

this is this isn't something that's just

55:58

like oh this is airy fairy and up there

56:00

no you have done this like you have

56:02

literally done this you can do this

56:04

again you will do this again and we can

56:06

we can pivot these selft talk thoughts

56:08

into being 80% positive to 20% negative

56:12

and just think about how much that can

56:14

open up just not just for yourself but

56:16

how infectious living in that becomes to

56:18

others

56:19

>> okay so I'm a mom. I'm not a mom, but

56:22

I'm listening and I'm a mom. Uh, or I'm

56:24

a business person. I might be a young

56:26

athlete. I could be an entrepreneur.

56:27

Whatever. I'm a dentist. You're saying

56:30

to me that I ought to put together a

56:31

highlight reel of the best moments or

56:33

moment of my life and I should be

56:36

visualizing that video when and how

56:39

often.

56:40

>> Yeah, absolutely. Like even to the the

56:43

more detail you can get with things, the

56:45

better. So, you're watching like let's

56:47

say you're a mom and you made this

56:50

unbelievable meal or your kid got a

56:53

great report card all in the same day

56:55

and it's like this was your most your

56:56

proudest day. Now, you're going to do

56:58

this in the morning when you wake up.

57:00

You can do along with your hands after

57:01

you're done wiping the mirror clean. You

57:03

can just visually sit there and see this

57:05

going see that day like see what you

57:08

wore, see what you ate, see who you

57:10

interacted with. Recreate that day in

57:13

your mind. And that subconscious is is

57:15

where it's actually going to live. So

57:16

you're living in that highlight reel

57:18

zone.

57:20

>> So yeah, you can de I mean definitely

57:22

visualize seeing yourself going through

57:24

that moment that you are you are

57:26

absolutely at your best. And I I do it

57:29

three times a day myself. I have my NBA

57:31

players do it three times a day, but I

57:32

do it three times a day. I do it when

57:34

after my morning routine when I'll have

57:37

my coffee. I'll be doing it during that

57:39

time. I'll do it during lunch. I'll do

57:40

it during dinner. on scheduling it in. I

57:43

think it's really important that we

57:44

actually schedule things in too where

57:46

we're we're not just going to say we're

57:48

going to do them, we we put them on the

57:49

calendar, but to the point of of being

57:53

very detailed about it, like even for

57:55

gold. So, what I want to do is second

57:57

that everybody because, you know, one of

57:58

the things I've done, you know, without

57:59

really knowing I did it is every time

58:01

before I speak when I walk out on a

58:03

stage, I literally go through a

58:05

highlight reel of the best talk and

58:06

talks of my career, the feeling in my

58:08

body, what it looked like. One of the

58:10

thing with all of you with your

58:11

visualizations too that I want to tell

58:13

you is it's like meditation. You'll get

58:15

better at doing it over time. You'll

58:17

build the muscle of it, be able to see

58:18

it more clearly. You can slow it down

58:19

into slow motion. You can change the

58:21

colors. You learn to zoom in. And to the

58:24

extent that you great at doing it, it

58:25

imprints it more deeply in your

58:28

subconscious mind. So, just give

58:29

yourself the gift of doing that

58:30

regularly. The other thing you talk

58:32

about, man, that I love is, you know,

58:34

we've talked we've had experts on our

58:36

show about flow state here. We talk a

58:38

lot about focus. Thought it was

58:40

interesting. I'd never heard somebody

58:41

say this before, but you were saying you

58:42

can have a little bit too much flow and

58:44

a little too much focus. You talk about

58:47

is it the locus?

58:50

>> Yeah.

58:50

>> Yeah. What is that? which

58:51

>> it's one of my it's one of my favorite

58:53

terms because we all want to be in the

58:56

flow state and we all want to be focused

58:59

but often it doesn't go hand in hand but

59:01

it's it's that rhythm that you can be in

59:04

flow cuz so with with basketball players

59:07

or anybody that that is is trying to do

59:09

something at a high level sometimes we

59:11

overanalyze things and we really like

59:13

okay I gotta I gotta do this with my

59:15

elbow on my shot I gotta get to this

59:16

spot on the court or I gotta do this in

59:18

the business meeting that I'm at and it

59:20

and It takes us out of that flow, that

59:23

natural rhythm and that the talent that

59:25

that we have that we've developed over

59:27

preparation over time. So the key is in

59:31

this focus state, you are in the flow.

59:34

You are you're going off all the

59:35

preparation, all those hours that you

59:37

put in the 10,000 hours rule, that's a

59:39

real thing. Like that is that is real.

59:41

As much as we want to think there's

59:42

shortcuts, there's not shortcut. It's

59:45

the the myelin in our brain is what

59:47

develops the the muscle memory as we

59:49

know for for sports, for whatever we're

59:51

doing, but also for our mindset too. So

59:54

we live in this flow that we've

59:56

developed through the 10,000 hours. Now

59:58

we can also be very focused, very

60:01

streamlined while letting our flow being

60:04

able to take care of the rest. So it's

60:06

you don't I mean both are great, but if

60:08

you combine them, it's even more

60:10

powerful.

60:11

>> I love it. You talk about uh I'm loving

60:14

this just so you know. These are my

60:15

favorite shows where it's just it just

60:17

it's just naturally it goes. Two people

60:20

trying to serve.

60:21

>> Um self-confidence is a huge thing. You

60:24

my son just went off to college and

60:26

people have asked me, you know, are you

60:28

I don't know if I'm a good dad or a bad

60:29

dad, but I know that what I wanted my

60:31

son to leave with was some sort of moral

60:33

compass. It for us that comes through

60:36

faith, but want him to be a good person.

60:38

I wanted him to embody really, really

60:40

good work ethic, right? I wanted him to

60:43

have self-confidence.

60:45

And the fourth thing is I wanted him to

60:46

be able to communicate very well. I

60:48

think if you have those four things in

60:49

life, you've got a moral compass, faith,

60:51

you got great work ethic, you have

60:53

self-confidence, and you can

60:54

communicate, you're going to do pretty

60:55

well in the world. Those four things.

60:57

The third one so many people just

61:01

struggle with overall. It's it's at the

61:02

core of your work. Whether it's I think

61:04

it surprises most people that some of

61:06

the best athletes in the world also

61:08

struggle with self-confidence. They

61:11

think they're alone in this. And you do

61:12

have seven steps. I'm curious, you

61:15

probably know I was going to ask you

61:16

this, but why do you think it's such a

61:18

struggle naturally for humans? It seems

61:21

maybe it's not natural, maybe we learn

61:22

it to not have confidence and then could

61:26

you give us one other thing that you

61:27

think because you say I infuse people

61:29

with confidence, the athletes you work

61:30

with, that's a direct quote. another

61:33

step to helping me build my

61:34

self-confidence if I'm listening or

61:36

watching.

61:37

>> Yes, absolutely. Great question. And

61:39

first off, Ed, like that is we we know

61:42

where we get our joy is through the

61:44

faith. That so cool that you have your

61:45

son in like that's that's why I do

61:47

everything I do that with with joy

61:49

because I know I have faith. I know I

61:51

have Jesus. And

61:52

>> so, first of all, that's that's amazing.

61:54

But yes, confidence and having this

61:57

unshakable confidence is something we

61:59

all struggle with. Like 98% of us are

62:02

thinking of the worst case scenario even

62:04

though 98% of the time the worst case

62:06

scenario doesn't happen. It's just built

62:08

in us to think that worst case is going

62:10

to happen. And so I'll give you an

62:14

example. So the conf like I've preached

62:15

the confidence gospel to my NBA players

62:17

for years and years and I've seen it

62:19

take them literally from from average

62:21

players to future Hall of Famers just on

62:23

that self-confidence alone. And and I

62:26

know we we all can look around and we we

62:28

see that the uh success. We see our

62:31

results in certain situations. We see

62:33

our resume and we can find some

62:35

confidence in that. And that's that's

62:36

just that that's great. But that's just

62:38

the tip of the iceberg of what true

62:40

confidence is. And understanding this is

62:42

the foundation literally I think

62:45

literally of everything for confidence

62:47

for mindset is true selfawareness.

62:51

And what I mean by true self-awareness

62:53

is knowing what you stand for, why you

62:56

do what you do, and having it be

62:58

something bigger than yourself. So, I'll

63:01

give you an example real quick. One of

63:02

my best friends is Jeremy Lynn, and

63:04

Jeremy went through this time with the

63:06

New York Knicks. It was called

63:07

Lynsanity. He was like taking over the

63:09

NBA. He was he was going gamewinners,

63:11

30-point game. Like, he was the number

63:13

one trending thing in in the world for

63:16

weeks. But if Jeremy was being honest,

63:18

he would tell you that he like he didn't

63:21

really embrace that moment that he was

63:23

going through that because he was living

63:24

in the what ifs. What if I don't keep

63:26

this up? What will people think of me?

63:28

What if I can't keep performing at this

63:30

level? And it drove him nuts. So those

63:33

results that everybody saw, man, he

63:35

should be so confident. He was he was

63:37

very unconfident.

63:38

>> But so one of the biggest things that

63:40

I've seen over my career that I'm the

63:42

most proud of is seeing Jeremy come into

63:43

his own and realize his own

63:45

self-awareness. And that the fact that

63:47

he stands for so much more than just

63:49

basketball production, that he stands

63:51

for his his Taiwanese people, for his

63:54

faith in Jesus and for being a great

63:56

gourmet chef in the kitchen. Like he has

63:58

he has self-awareness in things other

64:00

than what the world is saying, hey, this

64:02

is where you have to be. Like this is

64:04

who you have to be.

64:05

>> So good. I uh dropped my son off at

64:08

college and obviously that

64:10

self-confidence thing is the biggest

64:11

piece. He's a college athlete, too. And

64:12

it's amazing that you just phrase it

64:14

that I just want to second things

64:15

because we've not talked about this

64:16

stuff. It's just remarkable. And the

64:18

last my my people that listen to my show

64:20

regularly will know this. I I left my

64:22

son the last thing I said to him as I

64:24

said, "Remember who you are and what you

64:25

stand for."

64:26

>> Yes.

64:26

>> And all of your confidence can come from

64:29

those things. And I think there's

64:30

something, by the way, self-awareness is

64:32

something I talk about an awful lot.

64:33

Completely agree with you.

64:35

>> The other thing is I don't think people

64:37

give themselves enough credit for their

64:38

intentions. So I think confidence can

64:42

come from I'm a good person. and I

64:44

intend to do well. The um there's a

64:46

reciprocity in life, you know, whether

64:48

you believe in if you're Christian like

64:50

you and I, the parable of the sewer that

64:52

you know the there's reciprocity in

64:54

life. Um what you reap is what you sow

64:56

also, which is not the parable of the

64:58

sewer, but it's a scripture

65:00

karma, whatever you think it is in your

65:02

life, that there power to intention that

65:05

I don't think enough people give

65:06

themselves confidence just stemming from

65:08

their awareness of their intention. Do

65:10

you not agree with that?

65:11

>> I completely agree with that. I love

65:13

that. I love that so much on so many

65:15

levels

65:16

>> because I mean what it is at the core is

65:19

knowing that hey, you are preparing for

65:21

your opportunity daily. We don't know

65:23

when that time is going to come. God has

65:25

that time and it's it's on a much better

65:27

time than we can even imagine. But

65:29

everything you do is a preparation for

65:32

an opportunity to come. The person that

65:33

you are today, how you act, no matter

65:36

who's watching or no matter what your

65:37

job title is, is going to determine what

65:40

you're going to be. And I have a story

65:42

in the book. One of my one of my former

65:44

teammates when I was playing in Europe,

65:46

he he came over and he was he got a

65:48

contract with the Spurs and now he was a

65:49

great player over in Europe and he's

65:50

playing with the Spurs. And so he goes

65:52

from this being this star to this bench

65:54

guy. And he told me he's like, "David,

65:57

I'm going to be the best towel waiver in

65:59

the NBA." Like literally, he was going

66:01

to embrace being on the bench and just

66:04

waving his towel and encouraging others.

66:06

And from that alone, like that became so

66:09

infectious to teammates where he finally

66:11

got his opportunity. He made the most of

66:13

it because he was ready, because he was

66:16

coining into teammates where he's ended

66:18

up making about a hundred million

66:19

dollars with different teams throughout

66:21

his NBA career, but would have never

66:23

done that if he didn't embrace the

66:25

moment he was in and do the absolute

66:28

best with what he was given,

66:29

understanding that every day was a

66:31

preparation for a greater opportunity to

66:33

come.

66:34

>> Welcome back, everybody. Now, today is

66:37

big time. I'm talking big big time. So,

66:40

when I first got into the personal

66:41

development space, I was doing a lot of

66:43

speaking and I'm in this green room with

66:46

a bunch of other people. I won't say who

66:47

they are. And I'm like, "So, who's who

66:49

who's?" And then one of them goes, "That

66:52

one over there. She's big money." And it

66:54

was my guest today. Like, she is making

66:56

big money. And then I learned her story

66:59

and I'm like, "No way. What a remarkable

67:03

story." And I remember thinking to

67:04

myself that day, that would be a cool

67:05

book.

67:06

>> Really,

67:06

>> that would be a cool book. Turns out

67:08

it's uh kind of a book now. So, my guest

67:11

today is Amy Porterfield. She's got a

67:13

new book out you can pre-order if you're

67:15

listening to this before February of

67:16

2023, February 21st. If you listen to it

67:19

after, go get it, too. But two weeks

67:21

notice, find the courage to quit your

67:22

job, make more money, work where you

67:24

want, and change the world. And you kind

67:27

of have done this. So, we're going to

67:29

talk about how to do it today. So,

67:30

welcome to the show.

67:31

>> Thanks so much for having me. This is so

67:33

fun.

67:33

>> I'm fired up. And uh you do make big

67:35

money. And um let me give you an idea,

67:37

guys. Statistically, I went through

67:38

something here. What is it like? Was it

67:40

how many how many total 40 million

67:43

downloads of your podcast?

67:45

>> Yeah, the P podcast. I've had it for a

67:47

while. But yeah, it's a big one for me.

67:49

>> But there's another stat that was nuts

67:50

that I was reading about. How many

67:52

clients? How many?

67:52

>> So, we have helped over uh 40,000 of my

67:56

students. What?

67:57

>> Yes. And generated about $70 million in

67:59

the business since we started. So,

68:01

>> can I have some?

68:02

>> There you I think you got enough.

68:05

>> So, but you didn't do this overnight.

68:07

One first thing just like advice you

68:09

gave that I was surprised by and then

68:10

we'll go back to your story, but like

68:11

you actually start out by saying like

68:12

you can start a business and not know

68:14

what it is or what you're going to do.

68:16

How the heck does somebody do that?

68:17

>> I know that kind of sounds crazy, but I

68:19

really mean it. So, here's the thing. I

68:21

typically work with a lot of women and

68:24

women tend to think that they have to

68:26

have it all figured out before they get

68:28

going. Even a lot of men, of course,

68:29

too. And I feel like that stops people

68:32

in their tracks. So, of course, you've

68:34

got to have an idea and you've got to

68:35

start putting some feelers out there.

68:37

But a whole business plan, absolutely

68:39

not. All the details figured out, you'll

68:41

never get started. So, I encourage

68:44

people to get started even when you feel

68:45

like you're not ready.

68:46

>> What's get started look like? What does

68:48

somebody So, I'm at a job like you say,

68:50

I'm in a cubicle. Yeah.

68:51

>> You got And we're going to talk about

68:52

some of the story, too. Actually, maybe

68:54

it should be through your story that

68:56

someone sees this. So,

68:58

>> you're working a job. you're successful

69:00

at this job, right? But like your

69:02

lifestyle is not what you want it to be.

69:04

Not at all.

69:05

>> So, was there a was it from the very

69:06

beginning you're like, I want out of

69:07

here, or was there like a point where

69:08

you're going, nope, I got to get out of

69:10

here. So, I'm with my family. I'm with

69:12

my child. What was it for you?

69:14

>> Okay, so here's what happened. I was

69:15

working this really great job. I worked

69:17

as the content development director for

69:20

Tony Robbins. I got to travel the world

69:22

with Tony, do amazing things. So, he

69:25

paid me well, he treated me well. It was

69:26

awesome. However, there was this one

69:29

meeting that changed my life. Here's

69:31

what happened. I was in the San Diego

69:33

offices and I was asked to come to a

69:36

meeting and I walk in and there's this

69:37

big oak table and a bunch of guys are

69:40

sitting at this table waiting for Tony

69:41

to come in. Now, this is humbling. I was

69:43

called in to take notes. So, I wasn't

69:46

even invited to the main table. I was

69:48

sitting at a side table and I was called

69:50

in to take notes. And Tony invited these

69:52

internet marketers to talk about their

69:55

businesses because he was getting more

69:56

into the online space with digital

69:58

courses. So he said, "Come in. I want to

70:00

hear about your businesses." So what

70:02

happened was he went around and he asked

70:04

each of these guys, "Tell me about your

70:05

businesses." We're talking, if you know

70:07

internet marketing, uh um Frank Kern,

70:10

Jeff Walker, Evan Pagan, Brendon

70:13

Brousard, like guys we know, right?

70:15

>> Really successful.

70:16

>> And this is like 15 years ago. So I

70:18

didn't know who these guys were.

70:19

>> You were in that meeting. I was in that

70:21

meeting and I had no idea who the guys

70:23

were, but they went around and talked

70:24

about their businesses

70:26

>> and all I heard was freedom. They talked

70:28

about lifestyle freedom, financial

70:30

freedom. They were calling the shots.

70:32

They were making things happen. And in

70:34

that moment, I thought, I am not free.

70:37

Like these guys have absolute freedom to

70:39

do what they want. And it was the first

70:41

time I realized in my life, I'm not

70:43

free. I started out with a really strict

70:45

dad who was my boss. Like my first boss

70:48

was my dad. his way or the highway,

70:50

period. No questions asked. Then I got

70:52

into the work world and all I had was

70:54

bosses.

70:55

>> And I was really good at being an

70:57

employee. I love to climb the the

71:00

ladder. I love to get the attent

71:07

>> ever. But then I realized, wait a

71:09

second, I don't know what these guys are

71:11

doing. Have no clue, but I want a piece

71:13

of it.

71:14

>> You really had no clue?

71:15

>> No clue. I didn't know how to create

71:16

digital courses. I didn't know I didn't

71:19

know how they were creating things just

71:21

like from their houses. Like it was so

71:23

bizarre. And back then no one worked

71:25

from home but all these guys did.

71:27

>> So in that moment I thought I don't know

71:29

how they're doing it. I don't know what

71:31

they're doing but I want a piece of it.

71:33

And that was like my pivotal moment.

71:35

>> Wasn't there like you talk about I think

71:36

some people like no I'm pretty free at

71:38

my job. Uh are you? Uh really like you

71:41

were at the story really broke my heart

71:43

a little bit. You're at your someone's

71:44

wedding.

71:45

>> Yes. Okay. Let's talk about that. My

71:47

best friend got married and she got

71:49

married in this little sleepy town in

71:51

Northern California. And by sleepy I

71:53

mean no Wi-Fi anywhere and I was still

71:56

in my corporate job. I go to the wedding

71:58

and the entire weekend I was sneaking

72:02

around to cafes trying to work on this

72:04

project that I needed to get done. And

72:06

anywhere that there was Wi-Fi in these

72:07

cafes, I'm like pounding away on my

72:09

computer secretly cuz I didn't want her

72:11

to know. And so I show up at the

72:14

wedding. I think I'm being like a great

72:15

friend and we do a champagne toast and

72:18

she looked at me and she said all you do

72:19

is work

72:20

>> and I just even now I think about it I'm

72:23

like you're right and I thought no one

72:24

really noticed that I was so obsessed

72:27

with like grinding all the time. So that

72:30

was you would think that would be a

72:31

pivotal moment that I'd kind of changed

72:32

things. Oh no, I went back to my

72:34

corporate job and kept on grinding.

72:35

>> You did. So what was the was there a

72:38

turning point like this is the day I'm

72:40

going to start something?

72:42

>> Yeah. So what happened was I think the

72:44

the wedding thing happened and then the

72:45

meeting happened at the Robins

72:47

organization and that's when I thought

72:49

I'm going to figure this out. So I

72:51

immediately started to think I started

72:53

to think what would I do in my own

72:56

business and I turned to a good friend

72:57

of mine who worked for Robins and she

72:59

was a writer and I said you're a writer.

73:01

You could go out and be a freelancer.

73:02

You could have a business. I know

73:04

nothing to be an entrepreneur. I've only

73:06

ever known getting a paycheck from a

73:08

boss. And she's like you're crazy.

73:10

there's tons of stuff you could do with

73:12

this. So, I started to think like what

73:14

could I do? And I did a lot of social

73:17

media and I thought I could teach this.

73:19

I could create a digital course and

73:21

teach social media. So, that was my

73:23

first plan. And what I did is I started

73:25

a side hustle. So, I'm a big proponent

73:28

of side hustles. I think they're a great

73:29

way to kind of get your foot out the

73:31

door, just begin. Agree.

73:32

>> And I started to do social media for

73:34

small businesses.

73:35

>> Okay. And so that was like my little

73:38

like I'm going to see what this looks

73:40

like. And I did that for about six

73:42

months till I officially quit my job.

73:44

>> Okay. Let me ask you about that.

73:46

>> Okay.

73:47

>> Because the the purpose of this book to

73:49

some extent is like, hey, chase your

73:51

dream. You don't have to be ready.

73:53

>> Don't discount yourself. But there's

73:56

like you guys in the book,

73:57

>> it's very tactical. Like there's this

73:59

part of the book where she goes the

74:00

mindset, the strategies, the work.

74:01

>> Absolutely.

74:02

>> And so we're going to go there in a

74:03

little bit. But I want to you this side

74:06

hustle thing. Everyone thinks well the

74:08

way a side hustle works is cuz this is

74:09

the theory. What I'll do is I'll work

74:11

for 6 months to 18 months on a side

74:13

hustle. My part-time income will pass my

74:15

full-time income. And when that gets

74:17

really cozy and comfortable when I'm

74:18

making this transition, then I just go

74:20

because there's really no risk at that

74:21

point. But like 99.7%

74:24

of the time, that's not really how it

74:26

ends up happening.

74:27

>> Absolutely not.

74:28

>> So what do you do then? And how and that

74:29

happened to you too. You probably

74:30

weren't replacing your income already.

74:32

Absolutely not. And so I started this

74:35

side hustle and had a few clients and

74:37

was making enough money to barely scrape

74:39

by. But what happens when you start a

74:41

side hustle and you really want to leave

74:43

your job? You are already gone mentally.

74:45

Like you want it bad. And I wanted it so

74:48

bad. I figured this is my first time to

74:50

work when I want, where I want, how I

74:52

want to work. I don't want to be on

74:53

someone else's dime or someone else's

74:55

time. Like I wanted it. And that's the

74:57

first thing with if you're going to

74:58

leave your nineto-ive job, start your

75:00

side hustle, turn that side hustle into

75:01

a full-time thing, you got to want it

75:03

bad cuz it's going to be painful. Like

75:05

everyone starting a business, it is not

75:07

easy in the beginning.

75:08

>> Do you think Amy, I want to interrupt

75:09

you on that. I want to ask you, do you

75:10

think that's because the initial move

75:12

you have probably less freedom

75:14

initially? Would you agree with that as

75:15

a overall state?

75:16

>> Oh, absolutely. I'm glad you said that.

75:19

Okay, so this is something I've been

75:20

thinking about a lot. If you want to

75:22

leave your nineto-ive job and go out on

75:23

your own, and we'll get back to the side

75:24

hustle thing. I think that you have to

75:27

be open to what I call the path of

75:28

possibility. Okay? And the path of

75:30

possibility is picture it as there's

75:33

like these three circles. The first one

75:34

is present where you are. You're comfy.

75:36

You're cozy. You're in your job. You're

75:38

getting a regular paycheck. You're

75:39

getting benefits. That is a comfortable

75:42

situation. Usually, it might not be fun.

75:44

You might not love it, but you're

75:45

comfortable. You're safe.

75:47

>> In order to get to possibility, you have

75:49

to pass through the middle circle if

75:51

you're visualizing it, which is pain.

75:53

And I believe there has to be pain in

75:56

order to get to what you really want. I

75:57

have you ever known anything that you

75:59

wanted bad enough that it wasn't

76:00

painful?

76:00

>> You got to survive the temporary pain.

76:02

>> You have to. So when I started thinking

76:04

about you have to be willing to feel the

76:06

pain and pass through it, that's where I

76:08

came up with this concept of capacity

76:10

for zero.

76:11

>> How much capacity for zero do you have?

76:13

And what I mean by that is are you

76:15

willing to burn it all down? Are you

76:17

willing to make less money? Start with

76:19

zero people on social media. to start

76:21

with a business that you're not even

76:22

sure if it's going to work. Maybe you

76:23

have a side hustle a little bit, but

76:25

like you said, it's not building up your

76:27

full-time income.

76:28

>> Yeah.

76:28

>> And so this capacity for zero, how

76:31

willing are you to start again, start

76:33

from scratch? And I look back and I

76:35

think my capacity for zero was very

76:37

high. I wanted it bad. And that helped

76:40

immensely. And it's helped me with tons

76:41

of stuff that I've started since I

76:43

started. love this capacity for zero

76:45

because to our former point that I

76:47

interrupted you on was cuz I just think

76:50

what you just said is so compelling is

76:52

that it's not it very well might be

76:56

zero. Meaning you're if you're making

76:58

$9,000 a month and you've got a side

77:00

hustle for 6 to 18 months, the

77:02

likelihood that you're consistently

77:04

making that same $9,000 and not being on

77:06

some roller coaster of ups and downs or

77:09

just no ups yet is pretty likely, right?

77:11

So what did you do? How did you navigate

77:13

that?

77:13

>> So, what I did is I thought, okay, I am

77:16

going to get just a few clients to pay

77:18

the bills enough and and I had a husband

77:21

who at the time, Hobie, my husband, was

77:23

becoming a firefighter. So, he wasn't

77:24

making a lot of money. So, we were in a

77:26

a place that it was a little dicey. And

77:28

I said, I'm going to save a bunch of

77:30

money before I leave my corporate job.

77:32

I'm going to make a bunch of money with

77:33

these clients, then I'll leave. But, I

77:35

think I realized I wanted freedom so

77:38

bad. I realized that it was time for me

77:39

to go out on my own. That I thought if I

77:41

wait much longer, I'm gonna lose the

77:43

nerve and I'm never going to do it. So,

77:45

what I teach people is you got to choose

77:46

your exit date no matter what. Come hell

77:49

or high water, you're leaving on this

77:50

date. And so, I looked at the calendar

77:52

and at that point it was about 6 months

77:54

out. I chose the exit date, put it on a

77:56

post-it, put it on my mirror, and every

77:58

single day I looked at that date and I

78:00

said, "I'm doing this no matter what."

78:02

Now, when you remind yourself every day

78:04

that you're doing it, and you visualize

78:06

yourself going out on your own, being

78:08

your own boss, you start to embody it.

78:10

What decisions do I need to make today

78:12

to make this happen? How do I need to

78:13

show up to make this happen? Who do I

78:15

need to reach out to or get support

78:17

from? So, every day I was looking at

78:19

this date. And so, as it got closer and

78:21

closer, I realized I'm going for it. I

78:23

don't have a savings. I I didn't have it

78:25

at all. And I was maybe making a fourth

78:29

of what I was making at Robins. So, it

78:30

wasn't a lot, but I said, "Screw it. I'm

78:33

going to do this."

78:34

>> See, this book is so good, and you're so

78:37

good, by the way, being in your presence

78:38

now, like to be able to share this hour

78:40

with you. Uh, I think success has an

78:43

energy to it. And and I'm overwhelmed. I

78:46

mean, a lot of people have sat in that

78:47

seat. I'm overwhelmed by your energy and

78:50

your capacity to communicate these

78:51

thoughts in a way no one's ever sat

78:53

there has before. And by the way, no

78:54

one's ever said this kind of truth on

78:56

the show either. Thank you.

78:57

>> On this topic.

78:58

>> Yeah. Um because that is the real of how

79:00

you're going to leave something. The

79:01

funny thing about it is that decision

79:03

that you just stated about look in 6

79:05

months this is the place I put it up on

79:07

my mirror in the bathroom. That's the

79:08

first decision towards freedom.

79:10

>> Yes.

79:10

>> The bondage part is negotiating it. When

79:12

this, when this, when this, when this

79:14

call the shot if you're ready to do it,

79:16

call the shot. That's the first free

79:18

People think massive commitment is a

79:19

lack of freedom. It's the reverse. Once

79:21

you've completely committed that there

79:23

are no other options, that's the

79:24

beginning of freedom for you because you

79:26

have no choice but to execute. So, all

79:28

right, welcome back to the show

79:30

everybody. So, today um you are going to

79:33

hear from one of the most influential

79:36

human beings on spinning earth right

79:38

now. She would never admit to it, but

79:39

she is. She's influencing entertainment,

79:43

sports, culture,

79:45

and she's behind the scenes type person

79:48

for the most part. So, she's probably

79:49

the most influential person many of you

79:51

don't know yet because she likes it that

79:54

way. And so, just think about people

79:56

like Prime Deion Sanders, think about

79:58

Michael Strahan, think about Snoop Dogg,

80:02

Whiz Khalifa. It's a kind of a

80:03

collective group. Myself, by the way,

80:07

this show doesn't exist without her

80:09

either the way that it exists today. She

80:12

is the CEO and founding partner of Smack

80:15

Entertainment. It's a talent management

80:17

agency, but it's way more than that.

80:18

It's a business incubator. She's got an

80:20

Emmy nominated production company. And

80:23

just about anybody who's got any heat on

80:25

planet Earth today, somehow behind the

80:27

scenes, this lady is touching their

80:28

lives and their brand and their

80:30

businesses. So, Constance Schwarz

80:33

Marini, welcome to the show finally.

80:36

>> Thank you, Ed, and thank you for that

80:38

great introduction. I'm sitting here

80:40

like probably red as a beat because you

80:41

know me very well. And so when I got the

80:44

text from you about coming on, I

80:46

literally like if I could do a backflip,

80:48

I would have done it. But I mentally did

80:50

one and called Mike Marie right away, my

80:51

husband. I was like, "Guess whose

80:53

podcast I'm going on." So, thank you.

80:55

Seriously, thank you.

80:56

>> Well, I want to start out by saying that

80:57

I don't I'm going to get emotional. I

80:58

don't do this on the show very often at

81:00

all, but I just really want to thank you

81:02

for being such a um believer in me. And

81:06

you know, most people don't know this,

81:07

but a lot of the good things you've seen

81:09

happen in my life are because of this

81:10

woman right here. and uh especially my

81:12

business life. And so

81:14

>> I'm grateful for you in my life. So,

81:16

thank you so much.

81:17

>> I'm grateful for you and you're giving

81:18

me way too much credit cuz you were a

81:20

force when we met and we might have just

81:23

maybe redirected you a little bit, but

81:25

that's about it.

81:26

>> Yeah, that ain't true. But thank you.

81:28

Okay, so um you guys, I just want you to

81:31

know she started at the NFL and then

81:33

she's built this company. Her business

81:34

partner is Michael Strahan in Smack.

81:37

SMAC is the name of their agency and um

81:40

or their company rather and they've

81:42

touched everything. $100,000 pyramid,

81:44

the Fox Sports, the most of the people

81:46

on there, you name it, but different

81:48

apparel brands, etc. So, we're going to

81:50

go all over the place today. Let me ask

81:52

you a question first, Con. When you guys

81:54

founded Smack, did you know it would

81:56

turn into all of these other things? Cuz

81:58

you came out of the NFL, right? Like I

81:59

met you, I met the after you where you

82:01

were already balling, but you and

82:04

Michael founded this together. What did

82:06

you intend it to be and then what has it

82:07

become?

82:09

>> I love when people act like this was

82:10

exactly, you know, I executed my vision.

82:12

I had no idea. I I just knew that there

82:15

was nothing like this business. And it

82:18

was almost I was forced into it because

82:20

I got fired. And when I went to

82:22

interview at other companies, they were

82:24

putting me in a box. They said, "Okay,

82:26

you're a talent manager. You're a sports

82:28

person. You can do endorsements. You're,

82:30

you know, non-scripted producer." I was

82:32

like, "You guys don't get it. like I

82:33

just I'm going to take the last 20 years

82:35

of my career and I'm going to build

82:37

this. And I started it from the kitchen

82:39

table. Had no idea what it would become.

82:42

Started out more management and talent

82:45

um sports and small. I mean it was

82:47

Michael Coach Prime who was you know

82:50

Dion Sanders just you know recently well

82:53

not recired four years three years at

82:55

that point. Um my old boss from the NFL

82:58

was at the NHL and brought us on to help

83:00

him on some entertainment pieces of

83:02

business as they were expanding and that

83:04

was it you know so here we are 14 15

83:08

years later and wow that's all I can say

83:11

but everything that you've seen from

83:13

that point till now it came from just

83:18

knowing that there's a piece of business

83:20

here that could be bigger and better and

83:22

extended. same thing that we do with the

83:24

people, right? It's like you keep the

83:25

main thing. The main thing is Coach

83:27

Prime says, use your main platform to

83:29

build around it. And that's what we're

83:30

still doing. I feel like we're just

83:31

getting started.

83:33

>> Well, let me let's take Coach Prime

83:34

first. Let's just pick one. Okay. So,

83:36

first off, you guys, right now is Coach

83:39

Prime season 3 on Amazon streaming. I

83:41

watched the whole season in a day. It's

83:43

that good.

83:44

>> It was I was sick one day. I watched all

83:45

the episodes. It's outstanding.

83:47

>> But something's happened with Coach

83:49

Prime the last four or five years. He

83:50

was he's the greatest quarterback of all

83:52

time, one of the greatest football

83:53

players of all time. But then like this

83:55

brand went bananas, right? You're the

83:58

behind the scenes on that. She's also on

83:59

the show. She's in the cover of Sports

84:01

Illustrated with them, you guys. Like I

84:04

first thing I got I got the cover. I'm

84:05

like, there's Con. She's right on the

84:06

cover. But what happened? Like obviously

84:09

this is move more if the world's become

84:11

sort of brandoriented.

84:13

Everything's brand now, right? So did

84:15

you guys consciously take Coach Prime

84:18

and go, "Okay, we're going to do this.

84:19

you're going to post on social or did or

84:22

is this all sort of organic what's

84:23

taking place? Let's just start with like

84:25

him.

84:26

>> It was organic but with direction like

84:29

you he's one of the smartest people in

84:32

my life. It's it's remarkable and I knew

84:34

when he did your pod last year you guys

84:35

were going to hit it off and I'm so glad

84:37

you did because you got to see what I

84:40

get to see every day. So when we first

84:42

started working together we reconnected

84:45

because I helped Snoop Dogg start the

84:47

Snoop Youth Football League. Dion had

84:49

the Truth League, which was his youth

84:50

league in Dallas. Every year at the

84:52

Super Bowl, their teams would meet up

84:54

and play in the Snooper Bowl. And so one

84:56

year I get a call from Dion and he said,

84:59

"Hey, who handles Snoops marketing? Who

85:01

handles Snoops this, this, and this?"

85:02

And I said, "Well, I oversee the whole

85:04

operation. Like there's a team of us,

85:06

but you know, I'm in the middle of it.

85:08

What's up?" And he said, "I um need to

85:10

pivot and I need a new team on my

85:12

marketing side. Can you suggest

85:13

someone?" I was like, "Well, me." And he

85:15

was like, "Okay." And that's literally

85:16

how we started working together. So when

85:18

we first started working together, he

85:21

didn't have a lot of brand partnerships.

85:23

Like he was hot when he was playing and

85:25

then there was a day he was on the CBS

85:28

um Sunday football

85:30

>> and then he pivoted to the NFL network

85:32

and that was it. So when we started

85:34

working together, I had to help sort of

85:36

recraft and and rebuild his brand which

85:40

nobody his brand better than himself.

85:42

And and that's one of the beautiful

85:43

things about not just him but the Smack

85:46

clients is they know that we're in it

85:48

for the right reasons because I said I

85:50

don't care if you're not going to make a

85:52

dollar on this first big commercial we

85:54

do if it's the right creative and the

85:56

right brand we're going for it and and

85:58

that's what started our journey

85:59

together. So at that point like I said

86:02

he was on the networks NFL network

86:04

Thursday Night Football. Many

86:07

opportunities started coming his way but

86:09

they weren't going to be in Dallas. He

86:11

would not leave Dallas because he was

86:12

coached all of his kids. That was the

86:14

most important thing to him was staying

86:16

local. He could leave on Sundays or

86:18

Thursdays, but had to be there for

86:20

football, basketball, baseball, etc. So,

86:23

right when Shadore was graduating high

86:26

school and figuring out where he would

86:28

be going to college, coach called me and

86:30

he said, this is one of his famous

86:32

things. I'm baking an idea, but it

86:34

hasn't been ready for me to take it out

86:36

of the oven for you. I was like, all

86:37

right, what do we got?

86:38

>> And I popped in to see him. me happen to

86:40

be in LA. And he said, I reached out to

86:42

my old AD, I mean to the AD at my old

86:44

school and I want to go help them

86:46

recruit. And I just didn't think twice

86:48

about it. And I said, why would you go

86:49

help somebody recruit? You should go for

86:51

it and be a college head coach. And he

86:52

looked at me and I said, I know it's not

86:55

the norm. I get it. You don't go from

86:57

youth to high school right into college,

86:59

but you're far from the norm. And if

87:01

anybody can do it, it's you. And that

87:03

was how that all started. So,

87:05

>> wait a minute. You were actually the

87:07

person that encouraged him to coach

87:08

instead of just recruit. Are you being

87:09

serious?

87:11

>> Oh my gosh. Con, that's crazy.

87:13

>> Crazy. I know.

87:14

>> When let's talk about branding for a

87:17

sec. I want to stay on that topic. You

87:18

guys, we could go this could be with

87:20

constants like a 9-h hour episode, but I

87:23

want it to be relevant for all of you

87:25

when you hear like Aaron Andrews, the

87:27

Bellas, Snoop, Coach Prime, Michael

87:29

Strahan. It would be easy for you to

87:32

think, well, they're sort of already at

87:35

this level. But then you could actually

87:37

take me

87:39

and Khan did this with me as well. And

87:42

so let's talk about branding first of

87:44

all because I don't know if you remember

87:45

this or not but something really

87:47

profound you said to me when we met and

87:48

it was many years ago and I've I've

87:50

tried to stay true to this since. So I

87:53

don't care if you have eight followers

87:54

right now everybody just listen to this.

87:57

I meet another person, a great friend of

87:59

ours named Kristen Prrowy introduced us

88:00

who was sort of believed in me and I met

88:03

Conhan and she was a little bit

88:04

skeptical of me I think cuz she had seen

88:06

my content Ferraris and jets and all

88:08

this stuff and so we're about halfway

88:10

through our lunch and you went, "Oh, I

88:14

like you and you're nothing like your

88:17

brand and you got to cut this crap out.

88:19

Quit posting your jet and your car and

88:21

you're really a good guy. You really

88:22

care about people." But the the point

88:24

that I'm making was my brand took off

88:28

when my brand was really me. In other

88:31

words, I didn't have to create anything.

88:33

When I now that I met Coach Prime, Coach

88:35

Prime is his brand, right? Michael is

88:38

this just super kind guy who you think

88:42

he's your best friend with everybody

88:43

that he meets. So, if you were to give

88:45

someone advice on their brand, they're

88:47

not Coach Prime, they're not some famous

88:50

rapper right now. Would that be your

88:52

advice? like start posting things that

88:54

are just true organic to you or is there

88:56

some flavor in there you got to mix in

88:58

as well to get any traction.

89:00

>> I wasn't skeptical of you.

89:03

>> Okay.

89:05

>> I knew how great you are and how smart

89:07

you are, but it just was like you said

89:09

the Jets and the Ferraris, you just

89:11

expect this, you know, different person

89:13

than who you are and all the messaging

89:15

and the help that you provide people.

89:18

So, where I'm always coming from is this

89:20

place. Just because you do have five

89:23

million followers, that doesn't mean

89:24

you're connecting to your audience and

89:26

to your people. I don't have a lot of

89:27

followers, but the the I guess what's

89:30

the word? Like the insights or the

89:32

clicks or or just the interactions I

89:34

have with the people that do follow go

89:36

far because I am who I am and I don't

89:39

apologize for it. And I think that's

89:40

where a lot of young people today are so

89:44

caught up in putting out there what they

89:46

think they need to because they see the

89:48

world of plastic surgery or they see,

89:51

you know, people spending more money on

89:53

their cars than their homes, like things

89:55

that are really should be your basic

89:57

necessities. Who really cares, right?

90:00

Like it's truly about the messaging.

90:02

It's truly what you're you're working on

90:05

or giving back. It's the same thing that

90:07

I tell so many of my friends who are

90:09

freaking out about what college their

90:11

kids going to. I went to Sunni Asiggo,

90:14

right? I did okay. Like I have no issues

90:17

what college someone goes to. And I even

90:20

have no issues hiring somebody that

90:21

doesn't go to college. As long as they

90:23

have great work ethic, if they're giving

90:26

back to society or to their community,

90:28

that's way more important to me. And

90:30

that's what I mean by a brand. And like

90:32

you nailed it. Coach Prime though is

90:35

known for creating the Prime Time brand

90:37

in in college in his dorm room, but he's

90:40

still two different brands almost and he

90:43

lives both of them. When he's not

90:44

working, when that camera's not on or

90:46

the whistle's not on, he's sitting at

90:48

Country Prime in the flats of Texas

90:52

somewhere on his boat fishing. That's

90:55

really who he is. But when he has to be

90:57

on, he's on. So just going back to what

90:59

we're saying about your brand really in

91:02

order for it to work it has to be who

91:05

you are not who you think you are in a

91:08

sense that's the disconnect so many

91:10

people I think have a problem with it

91:12

and once you can find that it just goes

91:15

like it really goes it's the same thing

91:16

when people say you know I'm so unhappy

91:19

with myself well then how do you expect

91:21

people to be happy with you or how do

91:23

you expect someone to have confidence in

91:25

you if you don't have the confidence in

91:27

yourself And yes, this is a lot of

91:29

selfwork and help and things of that

91:31

nature, but this is what's worked for me

91:33

and for our clients and continues to go

91:35

down that path. Just shoot it straight.

91:38

No one knows what to do with you when

91:39

you tell the truth these days. It's the

91:40

craziest thing.

Interactive Summary

This video features an interview with Ed Mylett, who discusses his upbringing in a dysfunctional family due to his father's alcoholism. He shares how his father's eventual sobriety and the support of others profoundly impacted his life, leading him to a career focused on helping others. Mylett elaborates on the concept of 'one more' and how seemingly small decisions can lead to significant life changes. The conversation also touches upon the importance of intention, self-awareness, and visualization in achieving success. Later in the video, David Nurse, a life optimization coach, shares strategies for building confidence, including the 'mirror of self-doubt' technique and the power of redefining terminology. The discussion highlights how preparation, consistent small steps (1% steps), and serving others contribute to long-term success. The latter part of the video features Amy Porterfield, an entrepreneur who shares her journey from a corporate job to building a successful online business, emphasizing the importance of starting even when not fully ready and embracing the 'path of possibility' which often involves temporary pain. Finally, Constance Schwarz Marino, CEO of SMAC Entertainment, discusses building brands, particularly for athletes and entertainers, stressing authenticity and genuine connection over superficial displays of wealth. She shares insights on how her agency helps clients navigate their careers, emphasizing that true brand success comes from aligning one's public persona with their authentic self.

Suggested questions

10 ready-made prompts