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Billy McFarland: The Man Behind The Infamous Fyre Festival Disaster | E202

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Billy McFarland: The Man Behind The Infamous Fyre Festival Disaster | E202

Transcript

3213 segments

0:00

were you nervous coming here today

0:04

I didn't know how in depth we were going

0:05

to go if I knew the questions I don't

0:07

think go to slept last night but you

0:09

were pathological liar Billy McFarland

0:11

he is the band behind the infamous fire

0:13

Festival Island Getaway turned disaster

0:16

for fire Festival is the subject of two

0:19

documentaries I will never forget when

0:21

did you realize

0:23

so wrong we were at the point where the

0:25

timeline I had come up with was just so

0:28

off I'd wake up some days it's like we

0:30

need four million dollars by 2PM did no

0:32

one say to you this is [ __ ] craziness

0:33

I just didn't have the ability to like

0:35

okay like what's actually happening how

0:36

can we prevent this and like almost like

0:38

as if On Cue

0:40

a storm rolls in Billy McFarland pleaded

0:43

guilty to fraud charges sentenced to six

0:45

years in prison you come back to a

0:47

shitstorm yeah the criminality doesn't

0:49

stop though does it but I couldn't like

0:51

really understand the magnitude and the

0:53

gravity of the crime they did commit

0:54

your lawyers tried to get you off the

0:56

20-year prison sentence by saying that

0:58

you suffered from untreated bipolar

1:00

disorder do you have bipolar disorder

1:02

um

1:04

I did two cents in solitary the seven

1:06

month stint was because I tried to do a

1:08

podcast over at the Payphone they put

1:10

the paperwork in to send me to like a

1:11

terrorist facility when you're rendered

1:13

useless and Powerless bat just kind of

1:16

kills your Humanity that's [ __ ] scary

1:18

that keeps me up at night

1:21

Andy King

1:23

did you ask him to suck a penis here's

1:26

what actually happened

1:30

before this episode starts I have a

1:31

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1:34

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1:53

enjoy this episode

1:56

foreign

2:01

[Music]

2:04

how are you doing it's been crazy uh

2:07

a little less than three and a half

2:09

months since my sentence ended

2:12

and really just been a whirlwind of

2:15

finding the right people finding the

2:17

right opportunities

2:19

and really just dealing with this

2:21

overhang of Probation and the constant

2:24

fear that there's someone out there who

2:26

could send me back at any time by taking

2:28

a wrong turn so

2:31

trying to avoid paying people back in

2:33

every sense of that word and emotion

2:35

while dealing with this fear that I can

2:38

wake up one more into a phone call

2:39

saying ha like joke's over you're going

2:41

back

2:42

so take me back um one of the things I'm

2:44

so curious about everybody that I sit

2:46

here and talk to is their earliest

2:50

context in the early start bringing and

2:51

how that's like ultimately shaped who

2:53

they are today so take me way way back

2:56

to New Jersey when you were you know

2:58

under the age of 10 what was that what

2:59

was your context your parents the the

3:02

situation in which you grew up yeah I

3:04

grew up in a pretty normal suburban

3:06

American household and I think the

3:08

defining moment was

3:11

when I was 10 years old were I got a

3:14

cable internet line into my house and

3:17

this was the really early days of the

3:19

internet and it was pretty much like the

3:21

Wild Wild West era where a lot of like

3:23

the framework and Regulation and mature

3:26

social platforms that we have now just

3:27

didn't exist then we were in the

3:30

emphasis of like HTML and CSS and the

3:33

practicality and accessibility of some

3:35

10 year old putting a website online

3:38

and I really found the internet to be

3:40

this Outlet where I could push the

3:42

boundaries of everything that I thought

3:44

was possible as this young Suburban

3:46

child and really as a way to start

3:48

getting in trouble and seeing what it

3:50

was like to get in trouble and see where

3:51

I could go

3:52

talk to me about your parents I've not

3:54

heard um much about them in your

3:56

interviews but I'd love to know the

3:58

influence they had on you and how that

4:00

shaped you I think they're great you

4:01

know super loving super supportive and I

4:03

think I've been asked this question you

4:04

know so many times but whether it's like

4:06

the jail therapists like or the

4:08

information department and

4:10

I think it's interesting that you know

4:12

there isn't like a defining moment I

4:14

think that kind of set me down like the

4:16

entrepreneurial Journey

4:18

um

4:19

I think I was just like really weird in

4:21

this desire to make my own path

4:24

and to really test what was possible and

4:27

so it's always kind of looking for

4:28

Journeys to start businesses and really

4:30

like test the bounds of you know of

4:33

reality and of the constraints placed on

4:35

me at various times in life and

4:37

obviously like the constraints of a

4:39

ten-year-old are much different than

4:41

they were when I was 24 in the midst of

4:43

the fire festival and much different at

4:45

27 in solitary confinement but I think

4:48

the reoccurring theme was trying to find

4:51

ways to test those restraints and that

4:54

took me to the very best times but also

4:55

the very worst times in doing four years

4:58

in prison and you know owing the world

5:00

whether that's time money friendship and

5:04

apology uh so yeah it's been been quite

5:06

the journey my question still becomes

5:08

like why though so testing the

5:09

restraints of like what was possible why

5:12

does a kid want to do that like what was

5:14

it about about you when you were that

5:16

age and your childhood or the

5:17

circumstances you found yourself in or

5:19

you know what Behavior was being

5:20

reinforced and what Behavior was being

5:22

punished that made you go off on that

5:24

Journey you referenced a sort of a

5:26

jailhouse therapist and then probably

5:28

asking you these kind of questions as

5:29

well yeah did you learn anything about

5:31

yourself from that those conversations

5:32

totally and

5:35

I I think there's always been this

5:37

desire to prove that I was different and

5:41

I don't think

5:42

I really understood like what different

5:43

meant I don't think it meant trying to

5:45

be like the smartest or the most

5:46

interesting I was like trying to prove

5:48

that I could create my own path and I

5:50

think that's always why been the desire

5:53

why did you want to create your empath

5:54

and prove that I hear this word proving

5:56

a lot throughout your story like a

5:58

desire to prove yourself right and prove

6:00

yourself to others it comes up over and

6:02

over again in the conversations you've

6:03

had where did that desire to prove

6:05

yourself come from

6:07

I think yeah I remember back to like

6:09

getting an alpha Smart in you know early

6:12

grammar school and I was so desperate to

6:15

like hack the teachers like admin

6:17

password for the alpha smart to change

6:18

the settings on it and just wanted to

6:20

show or I think is really proving to

6:22

myself that I could do something

6:25

different and

6:27

I never really did well in terms of like

6:30

a structured like learning environment I

6:31

was always either like super

6:32

disinterested or very very passionate

6:35

about something whether it's technology

6:36

or computers the Internet and just like

6:38

want to dive in and just like almost

6:40

testing against myself that I was

6:41

possible and what wasn't possible

6:44

did those around you like teachers and

6:46

your parents have high hopes for you in

6:48

your opinion

6:49

I think so but they were also you know

6:53

I don't want to I don't like the word

6:54

like realistic I think they're very like

6:56

realistic and structured hopes and my

6:58

path was certainly frowned upon by

7:00

teachers you know friends uh Etc

7:03

throughout the years even when you were

7:05

younger people even when I was younger

7:06

yeah I think like teachers were always

7:09

concerned that like why is he starting a

7:11

business and not focusing on his you

7:12

know math test so it was it was a

7:15

problem since a young age do you

7:16

remember getting sort of like critical

7:18

or pessimistic feedback at a young age

7:20

about your Ambitions and what was

7:22

possible for you yeah absolutely and

7:24

give me some examples yeah so it's like

7:26

uh

7:28

I had started a social network a couple

7:30

of years later when I was 12 years old

7:32

and

7:33

this is early days in my space before

7:35

Facebook had really gone outside of like

7:37

Harvard in the initial Ivy League

7:38

schools I created a private Social

7:40

Network for my middle school and like

7:42

out of nowhere like the site blew up and

7:43

you know it was like the talk in middle

7:45

school for a few days and the teachers

7:47

basically called me in and said like the

7:49

internet is not safe you know you have

7:51

to stop this right now you have to get

7:52

rid of the website and how did that make

7:54

you feel

7:54

it made me feel like I thought I was

7:56

creating something of value but I felt

7:58

like that what I viewed as value wasn't

8:01

you know agreed upon by everybody else

8:03

they'd almost create this like

8:05

reinforcement we're like no I know this

8:06

is tangible I know this is real and I

8:08

know people like are enjoying something

8:10

I made and I felt it was just so cool to

8:12

have at the time it was hundreds of

8:14

people whatever but having hundreds or a

8:15

couple thousand people using something I

8:17

made as a 12 year old was just really

8:19

really interesting to me and I think it

8:22

kind of created this

8:23

deeper desele and like desire to prove

8:27

whether it was to those teachers or to

8:28

the friends who like weren't supportive

8:29

that there is a different way than you

8:32

know the way that we're all taught what

8:34

did your parents want you to be you know

8:35

like I think my mom wanted me to be I

8:37

actually remember my mom's from from

8:39

Nigeria she didn't get an education like

8:41

uh we do I was born in Botswana in

8:43

Africa as well and my mum I think wanted

8:45

me to be a doctor or a lawyer okay I

8:47

think she was set actually on Doctor

8:48

what did your parents want you to be in

8:51

your own opinion I don't think they

8:52

really cared as long as I followed the

8:54

traditional path of like super studying

8:57

hard school doing well going to a good

8:59

college having a good college experience

9:00

I think beyond that

9:02

um didn't really care too much I went to

9:04

school to study Computer Engineering

9:05

didn't last very long so didn't really

9:07

you know study Computer Engineering but

9:09

that was the uh that was the intent

9:11

what's the defining difference between

9:13

both of them you know like my mother is

9:15

x in terms of characteristics my father

9:17

is why what other if you had to describe

9:20

them in a couple of words each what

9:21

words would you use I think

9:22

entrepreneurial uh you know quick like

9:25

in terms of like you know quick minds

9:26

are sharp they're smart and like honest

9:29

I think like Integrity is like the big

9:31

thing they're very honest good people

9:33

and like that's you know has been part

9:35

of the hardest part to me is them and

9:39

not just them it's like other family

9:41

members and friends trying to understand

9:43

how it could go down this path where I

9:45

was just lying and you know lying to

9:47

investors and partners and employees and

9:49

whatever it may have been it's like

9:50

understanding how I got there

9:53

from you know the the path I had taken

9:55

have you had that conversation with them

9:57

I have and

9:59

it comes down to I think you've you've

10:01

nailed it super early on it was just his

10:04

desire and I think more than a desire

10:06

probably a need to prove myself and fast

10:09

forward many many years later with like

10:11

fire in the fire Festival that need was

10:13

to these these investors who basically

10:15

took a chance at me when I first dropped

10:17

out of school and had been backing me

10:18

for five six seven years before the fire

10:20

Festival came to be like

10:22

my life I felt and it sounds so silly to

10:26

me now but my life I felt to me at that

10:28

time was making them happy and making

10:30

them money and obviously like the

10:32

initial investors if fire didn't work

10:34

and didn't work honestly they probably

10:36

would have been okay and they would have

10:38

been far more understanding than the

10:39

fact that I ended up lying at the end to

10:41

get their support but it's like need to

10:45

prove that I could do it and the ones

10:47

who did believe in me the need to prove

10:48

that they were right to believe in me

10:51

really led me down this terrible

10:53

terrible path of however long it was

10:55

where I was lying that need to prove

10:57

myself

10:58

um it can it can go on some fantastic

11:01

results in life because you end up

11:03

striving and being ambitious and it acts

11:04

as a source of motivation but then it

11:06

can also

11:07

um because I can relate to it it can

11:09

also get ugly at some point when that

11:12

need overshadows the need to be like

11:14

ethical or to even have work-life

11:16

balance whatever it might be

11:18

have you ever managed in all the time

11:20

you've had to reflect on it have you

11:21

figured out why you of all people had

11:24

that and used the word need not not

11:26

desire you you refer to it as a need to

11:29

prove yourself like where did that come

11:31

from do you do you know I don't know

11:33

um

11:34

and as I said I've been asked so many

11:36

times by people obviously not as smart

11:38

as you but I've been asked by a lot of

11:39

people and I don't think I've given a

11:41

good enough answer and that's probably

11:43

something that

11:44

I need to think about because it's

11:45

dangerous if you you know I'm thinking

11:47

about self-awareness here and if that's

11:49

still driving you from the back room of

11:50

your subconscious

11:52

um where that might take you again in

11:53

the future right

11:55

agree and I think it's more about where

11:58

I can find fulfillment and making people

12:02

happy because they've made money or

12:04

invest in a success

12:06

probably is most likely the wrong

12:08

formula in a lot of different situations

12:10

and I think like especially prison has

12:13

made me very very relationship focused

12:16

and I feel a stronger need to be trusted

12:19

by someone more than to make them happy

12:21

and I think that's the furthest area

12:23

that I've improved in over the past five

12:25

years I've never had you talk about the

12:28

um the conversations with your parents

12:30

in the wake of everything that happened

12:31

and

12:34

what what have been those conversations

12:37

if I was privy to some of those

12:38

conversations in person what would I

12:40

have seen

12:42

yeah I think I've just

12:44

tried to find a way to apologize and

12:46

it's been to everybody it's been to

12:48

close friends who I think were hurt

12:51

emotionally as well other family members

12:53

other supporters and it's like trying to

12:55

explain to them like why and finding the

12:58

real words to apologize

13:00

and

13:02

it was just so crazy as I've had all

13:05

this time to obviously reflect about it

13:06

how

13:08

I thought I was trying to make people

13:10

happy but I was really just like burning

13:12

down these relationships and hurting

13:14

them along the way and it's just how

13:16

messed up that pursuant path really was

13:18

have you actually apologized to your

13:20

parents oh absolutely yes

13:23

and what's their stance been throughout

13:25

jail and before and even now how what's

13:28

their perspective been

13:30

it's been like

13:33

close family is different because

13:34

obviously we're in touch and you know

13:35

everybody

13:36

families your family and I think for

13:39

like childhood friends who I was

13:42

probably closer with like on an

13:43

emotional level it's been a little weird

13:45

when I essentially was on the sideline

13:47

in a way for four years or whatever the

13:49

time frame was and then during that time

13:52

I'm kind of sheltered from like the

13:54

media and the comments and everything

13:55

like I don't necessarily hear or even

13:57

see everything that's happening and so

13:59

like the bulk of that is directed

14:01

towards other people like whether it's

14:02

family or friends so after so long of

14:04

like being The Target just because I'm

14:06

not there to be the target they start to

14:08

like you know form different opinions

14:10

and their minds start to wander and then

14:13

I think when I've seen people for the

14:14

first time like since jail and then I

14:17

can kind of see like a switch flip in

14:19

their head after like four or five

14:20

minutes like oh okay he's the old Billy

14:22

that I used to know and they start like

14:23

acting normal again which like really

14:25

crazy to me that when I was in jail I

14:28

just didn't really understand or

14:29

appreciate the terrible [ __ ] basically

14:31

that close people to me had to go

14:34

through just because I wasn't like

14:35

available to

14:37

be at the receiving end of everything

14:40

that's happened what did they go through

14:43

I think like the the emotional trauma

14:45

right and people are looking to blame

14:47

someone and to you know throw shade and

14:49

hate and I deservedly say I want someone

14:51

and if I'm not there like to be able to

14:53

take that hake some physically locked

14:55

away somewhere people need a target for

14:56

it and you know unfortunately I think

14:59

for a lot of people who and I learned

15:00

this in jail too A lot of people in jail

15:01

the ones that take it the hardest are

15:03

the friends and family is because

15:05

they're not the one they're not the

15:06

reason why you're there but they suffer

15:08

almost the most from it it's just it's

15:09

not fair did they tell you that they had

15:11

been on the receiving end of that that

15:13

abuse yeah and a lot of friends too you

15:16

know what what kind of abuse do they

15:18

tell you explicitly what kind of abuse

15:20

they'd been on the receiving end of

15:22

I think it's just like the mental and

15:24

it's like emotional anguish

15:25

um

15:27

I've had like friends even who didn't

15:30

work with me but you know who were super

15:31

close and around for a lot of the build

15:33

up of the events and whether it's from

15:35

like their family or their friends or

15:37

their employers like how could you not

15:38

know how could you have been with him

15:40

and

15:41

people are looking for I think the

15:43

public looks for someone to blame and if

15:45

I wasn't there to receive that blame or

15:46

wasn't responding to it that blame they

15:48

just look for other targets and like

15:50

I think that's what crushed me the most

15:52

is on this limited contact with friends

15:55

or family whatever from jail like

15:57

hearing

15:58

the sadness and abuse they were taking

16:01

and being able to do absolutely nothing

16:04

about it just like totally powerless

16:08

going back into a story it's you know I

16:10

was reading through all of the sort of

16:11

entrepreneurial endeavors

16:13

you you did as a as a young man even

16:15

before the age of like 15 years old

16:17

you'd started companies you'd sold

16:19

companies

16:20

um just just a long long list of

16:22

continually starting another business

16:23

starting at like nine years old you

16:25

started programming 13 you start this um

16:28

this this Outsourcing startup which

16:30

eventually gets sold on an auction site

16:33

called um your hot site I believe and

16:36

then at 15 years old you create a

16:37

company called 24 scene which is

16:39

eventually sold to Buddy TV when you

16:41

were 15 years old you go off to you

16:44

graduate at 18 from I guess high school

16:45

high school yeah we call it different

16:47

things in the UK

16:48

um you go to university and in your

16:50

freshman year you drop out and start a

16:51

company called spling and you raise four

16:54

hundred thousand dollars in a series a

16:55

round for this company called spling at

16:57

18 years old right the financing around

16:59

today are a little different so this is

17:01

this is like 2010 but yeah crazy how the

17:03

world's change right yeah yeah so you

17:05

raised that Capital at 18 years old yes

17:08

is that your first sort of window into

17:11

the fact or point of awareness we think

17:13

[ __ ] I can raise capital for things that

17:15

I have ideas for I think the biggest

17:16

thing there was

17:18

having someone so much smarter and older

17:23

and like more successful than me

17:24

actually like believe in me and back it

17:27

up

17:28

the idea to like any friend in any

17:30

family that I'm taking time off school

17:32

or dropping out of school was like

17:33

totally not okay but the fact that I can

17:36

point to like a small group of these

17:38

early investors who were clearly like

17:40

established and you know

17:42

like amazing

17:44

almost like icons in their own fields

17:47

that was when I was like look I have

17:48

this real group who is supporting me

17:52

beyond their words and I need to show

17:54

not just them but I need to show the

17:56

world that these people were right and

17:57

everybody else who was saying like what

17:59

I'm doing is wrong is incorrect who was

18:01

saying you were wrong at that age 18. he

18:03

was betting against you I think like

18:05

every peer you know all your friends all

18:08

the friends all your family members I

18:09

think all your family members

18:11

at all I think the majority um and I

18:13

think that the big thing was like

18:15

my friends at that age who especially

18:18

like the ones who like did better in

18:19

school and you know probably a little

18:20

bit smarter

18:22

it's just really as much as like they

18:24

can't admit it and I know I do this to

18:26

other people too so I think I see it as

18:27

much as they can't do it like they don't

18:29

want to see someone and obviously we're

18:31

super young at that age but succeed

18:33

Beyond them and it's like hey I'm

18:35

studying 70 hours a week you know I know

18:37

I'm smarter than he is and I'm working

18:39

just as hard or harder than him you know

18:41

why can he go and do this and I can't so

18:43

I think that's kind of like a a mantra

18:46

that you know I've noticed a lot amongst

18:48

like close friends and obviously I see

18:49

that same behavior in myself so yeah I

18:50

think that that bar just sucks on spling

18:53

yeah it was an Avenue for you to

18:55

eventually move to New York yes what

18:57

happened to that company eventually

18:58

failed yeah so uh moved to New York

19:00

actually in the second ever we work

19:02

space in New York uh this is 2011 I

19:06

think yeah it's a second ever we work

19:07

space in New York and spling starter is

19:10

a social network and I was kind of like

19:11

parlaying off of what I had built in you

19:13

know middle school and high school and

19:14

you know had this really small you know

19:16

websites that ended up selling which is

19:17

great

19:18

um the social networking aspect display

19:20

never really took off and ended up

19:22

making software and started to sell it

19:24

to like these record labels and TV

19:26

networks and I was like the Suburban kid

19:29

who was already weird for programming

19:31

and now I'm the Suburban kid who's weird

19:33

for programming crazy for dropping out

19:35

of school and now I'm sitting in the

19:37

office with you know the heads of these

19:39

like massive media companies that we've

19:40

all heard of that like I didn't even

19:42

know really like existed like to go meet

19:44

with like the boss at Def Jam or Hearst

19:47

or like Discovery or Disney like all

19:49

these companies that were just like a

19:50

logo on TV for me as a young kid I was

19:53

now like tangibly there and they were

19:54

like paying for something I was building

19:55

it was just a wild experience to go from

19:59

you know being in a dorm room in the

20:01

middle of nowhere to

20:02

in the midst of the entertainment World

20:04

in New York and so at some point you

20:05

make the decision to close spling down

20:07

so spring was going and I just got super

20:10

distracted

20:11

by these entertainment companies that I

20:14

was going to and like I kept trying to

20:16

tell back like these childhood friends I

20:18

kept trying to explain to them like what

20:19

was happening they didn't really believe

20:21

me and now it's really the Genesis of

20:23

magnesis was that I wanted to take like

20:25

the 19 year old me who wasn't working at

20:28

spling and give him access to this world

20:30

of like entertainment and fashion and

20:33

like media that I was like finding

20:34

myself stumbling into in New York and so

20:37

I'm trying to get to the point of like

20:38

there comes a day where you go

20:40

I mean I've had this in my life my first

20:42

startup yeah as well when I was

20:43

literally 18 and then I left it at 20

20:45

inside my next business but there's a

20:47

day where you go

20:48

[ __ ] that I'm gonna do magnesis instead

20:51

so I basically said [ __ ] that I'm gonna

20:53

do magnesis but like still keeps playing

20:54

going so okay yeah so spring now is like

20:57

my biggest mistake so explain kept

20:59

operating for you know a few years with

21:01

let's say 10 to 15 hours of a week of

21:03

attention Okay whereas like you know the

21:05

vast majority of my time was focused on

21:07

magnesis I think like one of the

21:08

reoccurring themes is just not seeing

21:10

things through and like it happened

21:12

again with my nieces into fire but like

21:14

jumping ship when

21:16

spring would not have been as big as

21:18

magnesium or fire could have been but it

21:20

still could have it still was okay and

21:21

like I could have had a successful exit

21:24

for people who were involved and just

21:25

like not seeing that through it was just

21:27

wrong

21:28

reoccurring theme yeah

21:31

um I mean I see that throughout your

21:32

childhood and then internally into early

21:34

sort of twenties yeah that that um that

21:38

I guess ambition

21:39

and that sort of constant inspiration

21:42

you have leads you to kind of abandon

21:43

the last thing and and an entrepreneur's

21:46

currency is their time and attention so

21:48

as you as you cited there it's finite it

21:51

means that the old thing gets a fraction

21:52

of your time when really if it's going

21:54

to succeed in that market it needs more

21:56

than all of your time yes um this leads

21:58

you on to magnesis in 2013 yeah we

22:00

launched 15 2014 eventually yeah

22:02

magnesis was a tell me tell me what it

22:04

was and why you chose to switch your

22:07

attention to this yeah so magnesis was

22:10

a network that was seeking to give young

22:14

people living in major cities access to

22:17

better benefits events and networking

22:19

than their like credit card would give

22:20

them

22:21

so like literally this is 2012 I just I

22:25

started doing the magnesis card before

22:27

it launched I went in Alibaba this is

22:29

like 10 years ago before Alibaba is

22:31

Alibaba bought this like blank black

22:34

sheet of metal and a Credit Card Copier

22:36

and literally went and copied my like

22:38

really crappy debit card with 20 onto it

22:41

onto this like black metal card and just

22:44

like went to the pizza parlor across the

22:46

street and the guy just made a total

22:48

scene when I went to pay and went and

22:49

showed the card off around wework and

22:51

started selling cards to like

22:52

interesting entrepreneurs at wework and

22:55

that was like literally the Genesis of

22:56

magnesis and the cool of the proposition

22:58

was that it was kind of elite and

23:00

exclusive yeah so it was definitely

23:02

trying to cater towards this like

23:04

upwardly mobile

23:06

entrepreneur style crowd

23:09

that feels like a through line across

23:11

many of your businesses that went on

23:12

which was like appealing to people's

23:14

desire for

23:17

status and clout because when I was

23:20

reading about magnesis at the end of the

23:21

day it felt like it was a a black metal

23:24

card which was again appealing to

23:26

people's egos because everybody wants

23:27

that American Express black card but

23:29

they can't get it because you need to

23:30

spend you need to spend like a quarter

23:31

of a million to get it yeah so it makes

23:33

people feel amazing and then you're

23:34

promising them

23:36

the application process was only a few

23:38

people could apply it was all appealing

23:40

to that people's desire to be

23:42

that's what it started out when I was

23:44

like 19 or 20 whatever the time was and

23:46

then it ended up growing and the real

23:48

benefit was in network and there were

23:51

certain members or card holders who were

23:53

meeting other members and kind of giving

23:55

them value and I think like the first

23:57

concept of magnesis was one I wanted the

24:00

black card for sure now it was like the

24:01

fun novelty like more of the marketing

24:03

aspect of it but two is I wanted like a

24:05

vehicle to share and really invite my

24:08

friends to all these like Entertainment

24:11

Properties where I was starting to

24:12

experience and explore because they

24:14

didn't believe me so it was almost like

24:16

show them what I was telling them was

24:17

actually happening and have an excuse to

24:19

bring people along through this club or

24:22

Community built around magnesis and you

24:24

raised capital for magnesium 1.5 million

24:26

before you launched and then three point

24:27

something off yeah I think that the

24:29

total was in like the mid mid threes

24:31

yeah so nothing crazy like but okay and

24:34

um jar rule comes into the picture

24:35

sometime around the magnesis yeah so it

24:38

started basically like once again

24:39

magnesium is all about One fulfilling

24:41

like my fantasies of places I wanted to

24:43

go and can get to and then once I was

24:45

there having all of my friends come too

24:48

and I just like loved hip-hop as a kid

24:50

so throughout magnesis we booked

24:52

probably close to a dozen and a half or

24:54

even like 20 rappers to come perform

24:56

these small concerts for magnesis and

24:59

that's what started the whole ball

25:00

rolling towards like the fire app and

25:03

that concept so when did you meet Ja

25:04

Rule uh during one of these magnesis

25:07

member events and the thing that's

25:10

really struck me at the time was how

25:12

hard it was to book him

25:14

and when he finally like received the

25:16

offer he said yes and like almost like

25:19

instantly right and the problem was this

25:21

like web of

25:22

quasi-agents and middle management

25:24

managers who all kind of claimed like

25:26

represent another talent but in reality

25:28

they knew someone who knew like a sister

25:29

who knew a brother who knew a cousin and

25:31

it's like this terrible

25:32

really like opaque nasty world and

25:36

coming from like a technology background

25:37

it made no sense to me I knew there were

25:39

other like kids like me right who would

25:41

you know pay something reasonable to get

25:42

access to this kind of like music Talent

25:44

so we started talking about building an

25:46

app which ended up becoming the fire app

25:48

to provide like a window into like

25:51

entertainers pockets for anybody to give

25:53

them offers directly and because of that

25:55

experience with Ja Rule and just general

25:56

General artist booking that's what that

25:58

was the Genesis of this fire app that

26:00

was a complete Genesis was like booking

26:02

a lot of these rappers through magnesis

26:04

realizing that almost every single time

26:07

we were going through middlemen who like

26:09

weren't really like the the manager of

26:11

the agent and then realizing okay I now

26:13

had this network of you know 20 artists

26:15

and their real managers so I can give

26:17

like access to other people through

26:18

technology

26:20

and from what I was reading

26:22

um this is the when one of the first big

26:25

lies was told which was around the

26:27

success of fire mobile app I read this I

26:30

think I can't remember where I saw it

26:31

might have been the Hulu documentary or

26:33

something it said that an internship to

26:34

investors it was claimed to be worth 90

26:36

million dollars but was actually doing

26:38

60k in business what is the truth around

26:41

that where was the where was the LIE

26:43

told here yeah so the fire app and the

26:45

fire Festival really all come together

26:47

at the same time

26:49

um

26:50

it's crazy to think back like how how

26:53

quick I went down a bad path but how

26:55

quick everything happened as well during

26:57

that time period

26:58

this is all 2016. um the fire app was

27:01

launched at some point mid-2016 and the

27:04

fire Festival was you know conceived in

27:06

September October of 2016. so it was all

27:09

kind of around the same time Wi-Fi

27:11

Festival how did that come to be that

27:13

because the fire app came first fire out

27:15

came first how did you get from there to

27:16

fire Festival so we had a townhouse

27:19

space basically this Clubhouse if you

27:21

will for magnesis members and one of the

27:23

people working at the front desk I lived

27:25

a handful of blocks away calls me one

27:26

night and says there's this guy here who

27:29

is building some crazy things at Google

27:31

but he says he flies planes and wants to

27:33

fly you I think he's telling the truth

27:34

you have to come and meet him so I ran

27:36

over the townhouse and met this guy and

27:38

like absolute genius like one of the

27:40

best

27:42

like developers of AI I've ever met in

27:44

my life and you know he's going to go on

27:46

to I think change your world in very

27:47

many ways but he's like listen like I

27:49

Fly for Fun I have a bunch of friends

27:51

who do the same thing we should take a

27:53

few planes and do a trip to the outer

27:54

islands of the Bahamas for your

27:55

magnesium members so we've been running

27:57

these trips for years

27:59

and I found these outer Islands to

28:01

essentially be this like welcoming

28:03

playground where there might be 10

28:05

people who live on the island who are

28:06

just like so amazing and kind-hearted

28:08

and warm and once you bring 18 20 24

28:11

people there from New York everybody

28:13

kind of drops like their pretense and if

28:16

you connect them around these like

28:18

almost like life-defying experiences and

28:20

Adventures they really really come

28:22

together so it was running these trips

28:25

for a number of years when I literally

28:27

brought like one of these childhood

28:28

friends that I mentioned and fire app

28:30

had just launched he said hey man you

28:32

should totally do a music festival here

28:34

for all magnesis members so that was the

28:36

real person who came up with the idea

28:37

and that's how the fire Festival

28:39

happened and when was where was the the

28:41

first light holding yeah in the

28:43

fundraising process was it on raising

28:45

capital for the app was it capsule for

28:47

the magnesis yeah so the the fire

28:50

um

28:52

the fire Festival app didn't raise much

28:56

money prior to like the festival

28:57

announcement

28:59

we came up with a festival idea in

29:02

September of 2016.

29:05

shot and released at promotional video I

29:07

think a lot of people saw in December of

29:09

2016 and announced a April of 2017 like

29:12

launch date so the period was super

29:14

super short so somewhere in like the

29:16

weeks leading up to that December

29:18

promotional video I started lying and

29:21

that was lying to Fire apps investors

29:23

lying to fire festivals investors lying

29:25

about magnesius's numbers it all kind of

29:28

hit when

29:30

oh [ __ ] fire Festival is real we're

29:33

announcing a festival we have X number

29:35

of months to build a city in the middle

29:36

of nowhere how the [ __ ] are we gonna do

29:38

this that's just like set me off down

29:40

that that path

29:42

from

29:44

I think from what I recall there was

29:46

four months between you announcing the

29:48

festival and the festival happening so

29:50

you're going to the middle of nowhere

29:52

you've got to build sewage yeah

29:55

infrastructure basically a city from

29:57

scratch at 25 years old with

30:02

out the capital to do it and without the

30:05

experience in doing it in

30:08

four months in 120 days so stupid

30:12

so bad

30:14

I think I I got my 25th birthday we

30:17

launched the trailer for The Fire

30:19

Festival

30:20

and I still didn't think it was real at

30:22

that time like we had these great trips

30:24

with a few dozen people and those we

30:26

could totally handle we launched a

30:28

trailer then I remember waking up like

30:30

you know quasi hung over five or six

30:32

hours later and we'd sold like a half

30:34

million dollars to tickets if I said

30:36

that to people now in my team and you

30:38

know I've you know I'm I'm 30 now same

30:40

age as you yeah um you know I've got

30:43

huge amounts of resources in terms of

30:45

like contacts and capital everyone in my

30:47

team would turn around to me and give me

30:49

that look and say this is not possible

30:51

Stephen

30:53

did people say that to you

30:55

did no one say to you this is [ __ ]

30:57

craziness absolutely and I think that

31:00

part of the curse and and part of the

31:02

gift at the time was

31:04

a lot of their reasons that were being

31:06

given to me by things were impossible

31:09

we're all solved with these short-term

31:11

Miracles and of course everybody said

31:12

hey the end goal is impossible you're a

31:14

[ __ ] like you don't understand like

31:16

what this takes

31:17

and then they would give three or four

31:18

reasons about like smaller problems

31:20

right and then I would go and like

31:22

create Magic and solve these three or

31:24

four problems and be like look we've

31:26

proved that like we can handle the

31:27

bigger stuff too and I think it just

31:29

took

31:30

so many random like rolls of the dice to

31:34

go our way to be able to create a

31:36

failure so large because if we found

31:40

like a stumbling block or a roadblock

31:41

earlier on it would have stopped the

31:43

whole thing but it was like this weird

31:45

combination of

31:46

smart crazy people all kind of coming

31:49

together for this wild idea and solving

31:52

things we should never been able to

31:54

solve until we couldn't

31:55

lying plays a big role in that though

31:57

100 I think you have to add line to the

31:59

mix because I don't think he would have

32:00

gotten those people to that Island on

32:02

that plane without a series of

32:05

almost like nuns stop lying there's no

32:07

way that you would have well in my view

32:10

um if people knew the reality of my view

32:12

if people knew the reality of the

32:13

numbers and the situation on the ground

32:15

and I remember watching the

32:16

documentaries which I know you haven't

32:17

seen yeah still no yeah we're going to

32:19

talk about that but I remember seeing

32:21

the there were moments where you were

32:22

saying to team members don't don't tell

32:24

this investor the nature of the

32:26

situation and had you been honest I

32:28

think investors from my experience of

32:30

building companies would not have backed

32:31

this the reality of the situation if if

32:34

they knew the truth they wouldn't have

32:35

backed that agree

32:37

I always think that like lying hurt

32:39

things the most

32:42

they lying

32:44

really pushed away the help that I

32:46

needed and I think that how we just

32:49

announced the festival with our trailer

32:51

video

32:52

we had already proven our ability to you

32:54

know create hype to bring a manageable

32:57

number of people to these islands to

32:58

give them like an amazing experience

33:00

if I just like threw my like hands up

33:03

the next day and said okay I didn't

33:04

expect to sell this many tickets and I

33:06

don't have the resources or or like

33:08

wherewithal to actually execute this now

33:11

I think the professionals would have

33:12

flocked to me and said okay like we are

33:14

experts in doing this like let us take

33:15

over and you do what you're good at but

33:17

like let us you know be the adults in

33:19

the room and make this thing actually

33:20

happen and why didn't you put your hands

33:22

up and say that I I that's like a type

33:25

of lawsuit over the past five years but

33:28

that's where we're like Beyond lying

33:29

like breaking all the ethics and morals

33:30

which like totally didn't totally wrong

33:32

it pushed away to help

33:34

are you a pathological liar

33:37

this is a claim that I've I've heard

33:38

leveled at you by the judge in your case

33:40

by other people that were working on

33:42

fire Festival

33:44

um people in the documentaries

33:46

yeah I think like my entire

33:49

Mantra and drive right now is to form

33:52

like super super close relationships and

33:55

I want those six or eight people

33:59

to never question my integrity and I

34:01

think like getting on a microphone and

34:03

telling the world hey guys like I'm not

34:04

a pathological liar he's like yeah shut

34:05

the [ __ ] up but it's like I want to feel

34:08

Pride where I can like go home tonight

34:09

and I know like these six to eight

34:11

people that I can call or they can call

34:12

me you know we will have our backs and I

34:15

really don't have the answer in terms of

34:17

like how I adjust it to the world but

34:18

it's like the six to eight people and

34:20

you guys know who you are like

34:22

let's build that trust because that's

34:24

one of the even when I was thinking

34:25

about doing this interview obviously you

34:26

know the foundation of the Diary of SEO

34:27

is honesty yeah and I'm thinking after

34:29

all this stuff I've seen in these

34:30

documentaries how do I know that he's

34:32

not just going to come here and [ __ ]

34:33

me yeah how do I know that I'm not going

34:34

to be one of the investors or one of the

34:36

other people that was was lied to how do

34:38

I know he's going to give me the truth

34:39

yeah

34:40

how do you receive that

34:43

it's just so hard to hear like it's it's

34:46

super hard to hear and I think like

34:48

natural reaction is to always like fight

34:51

back and argue oh I'm not a lie of then

34:52

you just like and it's just like

34:54

digs you down

34:56

a further hole

34:58

so I think it's just finding pride in a

35:01

different area and it's like I am highly

35:02

flawed and like any claims made to the

35:05

contrary are just are wrong and for

35:07

whatever good ideas I've had I've had

35:09

you know 10 times many bad ones and like

35:11

clearly I Allied to an extent that

35:14

I would really hope that the vast

35:16

majority of the population like would

35:17

never be comfortable doing so yeah I

35:20

highly highly flawed and I think like

35:22

the next 30 years of my life will be

35:23

defined by can I focus on my skill set

35:27

can I be honest with a small number of

35:30

people around me and like can I get help

35:31

in those areas where I clearly need it

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36:33

for many years people have been asking

36:36

for a coffee flavored Hill and quite

36:39

recently he'll release the iced coffee

36:41

caramel flavor of their

36:43

um ready to drink Hills and I've just

36:45

become hooked on it over the last couple

36:47

of weeks I've been on a really

36:48

interesting Journey with huel which I've

36:50

described and talked about a little bit

36:51

on this podcast I started with the berry

36:53

ready to drinks then I moved over to the

36:55

protein salted caramel because it's 100

36:57

calories and it gives you all of your

36:58

essential vitamins and minerals but also

37:00

gives you the 20 odd grams of protein

37:02

you need and now I'm balanced between

37:04

them both I drink mostly the banana

37:07

flavor ready to drink I've got really

37:08

into the iced coffee caramel flavor of

37:11

heels ready to drink and now I'm

37:12

drinking that as well as the protein

37:14

make sure you try the new ready to drink

37:16

flavors that the caramel flavor is

37:18

amazing the new banana flavor as well is

37:21

amazing and obviously as I said the iced

37:23

coffee caramel flavor has been a real

37:25

Smash Hit so check it out let me know

37:27

what you think on social media I see all

37:29

of your tags and Instagram posts and

37:30

tweets about your you haven't watched

37:32

the documentaries no

37:37

the first prison I was at or like when

37:40

they appeared when they came out the uh

37:42

the guys got like a USB stick with both

37:44

the documentaries and watched them and I

37:46

was like I literally went outside I

37:47

think I was like one of two people who

37:48

wasn't in the TV room watching the

37:50

documentary but couldn't do it why

37:53

I think at that time

37:54

I was still like this is early 2019 so I

37:58

was less than a year into my sentence I

38:01

think I was still like in the combative

38:02

phase where I just hadn't like come to

38:05

reality with everything that happened

38:07

and I was too scared to hear allegations

38:10

or comments by other people and not be

38:12

able to respond and I like realized like

38:14

being locked up

38:16

and then having someone say something

38:18

where it's probably like 70 true and 30

38:20

false I wouldn't have like focused on or

38:23

internalized the part that was true even

38:25

though that was probably most of it I

38:26

just would have gotten enraged by the

38:28

false part but I wouldn't be able to do

38:30

anything about it so I felt like if I

38:31

was not like stable enough or mature

38:33

enough

38:34

at that time to to watch it and I

38:36

probably still I'm not but really yeah

38:38

because I was gonna ask you to follow up

38:39

was why haven't you watched them now

38:41

then if that was 2019 in 2022 now so why

38:44

haven't you watched them still so I

38:46

caught myself the other day someone

38:47

asked me the same question and I said

38:49

and I think this show is like I'm not

38:51

like mature enough to watch it yet I

38:52

said no one in this is probably slightly

38:55

true but exaggerated I said no one real

38:57

interviewed for the documentary like why

38:59

would any business person who has

39:01

anything going on in their life you know

39:02

attach themselves to the event that's

39:04

mostly true obviously but but still some

39:06

of the people who did interview I'm sure

39:08

were you know sharing real stories of

39:10

real things that happened so I'm just

39:12

I'm not ready there's no way I don't

39:14

know why but I'm not ready

39:17

because of how it might make you it

39:19

might trigger you in some type of way or

39:20

I think so and yeah I just I did ask

39:23

myself I said would you if that happened

39:25

to me when I watched the documentaries

39:27

and I'm gonna be honest I don't know

39:29

yeah I don't know but you must

39:32

everywhere you go now have

39:33

piece together those documentaries

39:35

because people like me ask you seven

39:37

questions for sure

39:39

unfortunately I think I've heard more

39:41

than than I wanted to but I think I

39:43

understand

39:44

how do you feel about the fact that like

39:47

probably for at least some time now the

39:49

center point of conversations you have

39:51

and interviews you do is going to Center

39:53

on

39:54

that that's gonna like that's gonna be a

39:56

real defining thing for for many that

39:58

meet you I think it's super interesting

40:01

like

40:02

think about personally and it's almost

40:05

like weird because a lot of the people

40:07

who have watched documentary whether

40:09

they're friends or family members other

40:10

people

40:11

their advice is like you are incompetent

40:14

you can't do anything going forward like

40:16

you know go work some entry level like

40:19

desk job for 70 hours a week for the

40:20

rest of your life and and shut up and I

40:23

think it's kind of like ironic right

40:25

because then you're stuck living with

40:28

the remorse the guilt the failure of

40:31

what you did before and I think the

40:33

other option is

40:35

can I go about it but go for it and go

40:37

for it honestly and if I fail it's okay

40:39

but you know at least take the swing and

40:42

like which path would you know make you

40:44

prouder and I've chosen the latter which

40:46

might be right it might be wrong but I

40:48

just think it's really weird to me how a

40:50

lot of like the close friends who have

40:52

watched a documentary almost all their

40:54

advice have just been like you can't do

40:56

anything now and maybe they're right but

40:58

it's like that's been like I think

40:59

that's the hardest thing to internalize

41:00

from the whole

41:01

like after effect process where we

41:03

currently stand

41:04

well you've clearly got a

41:07

internal bias to just prove everybody

41:09

wrong which doesn't seem to have left

41:11

you right so when you hear that the

41:13

Billy that I mean I've come to learn in

41:14

the last you know couple of minutes

41:16

speaking together with just 100 use that

41:19

as fuel right I think like

41:22

I find Pride differently now and when

41:24

you're locked away for four years and

41:26

ten months like when you're alone or

41:27

with a cellmate but like in solitary

41:29

confinement you can't leave you have to

41:31

find pride in like the littlest and

41:33

weirdest things and you know once you

41:35

leave 95 of it it's just like irrelevant

41:37

and gets out the window but I think like

41:39

finding pride is where it stands and

41:42

do I want to be the the guy who's honest

41:44

but quit or the guy who's honest but

41:46

went for it and then whatever the

41:48

outcome is the outcome is and like to me

41:49

I can find more pride in that path

41:52

fire Festival you raise more than 20

41:55

million dollars

41:58

now that alone is not an easy thing to

42:00

do

42:02

you know lying yeah definitely aided

42:05

that for 100 but even if people were

42:08

lying even if someone was just purely

42:10

lying there's still an element of

42:12

salesmanship that goes into

42:15

accomplishing such a big investment

42:18

raise for a first-time Music Festival

42:21

when you're 25 years old

42:23

what are your skill sets that that made

42:26

that happen let's just lying it we put

42:28

that on the table you lied yeah but what

42:30

are the other skill sets that

42:32

enabled that massive failure

42:35

so I think it's like taking a second to

42:37

like dive into the lies and why it was

42:39

so bad I think there's like a

42:41

misconception at least from what I've

42:43

heard that I woke up one day made a fake

42:46

spreadsheet which is totally true and

42:47

then with that spreadsheet you know went

42:49

and raised a bunch of money I think the

42:51

reality is it's like not that simple you

42:53

know I can make a bad spreadsheet

42:55

tomorrow without my background and

42:56

you're just not going to go and raise 20

42:58

million dollars straight it's like it

43:00

doesn't go like that

43:01

I think the hardest part is a trust is

43:03

that the majority of the people who are

43:05

backing me

43:06

had either invested in me since I was 19

43:08

years old or I'd see me work since I was

43:10

19 or were you know referred or trusted

43:14

someone like who fell into one of those

43:15

camps so it was like six years of

43:19

trust and failure and struggle that I

43:22

had to go through to get to the position

43:24

where I could even ask for that kind of

43:26

money so more than the lie but the

43:29

revenue at the time which I almost think

43:30

is not as bad as betraying the trust of

43:34

the years it took to get to that point

43:35

where I was even in the position to lie

43:37

about the revenue

43:40

so there's that trust building which

43:41

again the jury's probably out on whether

43:43

that trust was built honestly yeah

43:45

because you talked about

43:47

magnesis also being inflated in terms of

43:49

the numbers they're being lies there but

43:52

then your personal skill like what is it

43:53

in hindsight you think why did these

43:56

people

43:57

back me as an individual what are your

43:59

skill sets like Charisma or is it your

44:01

ability to talk your communication

44:02

skills what was it I almost think that

44:04

you could find

44:06

similarities in these early trips that

44:09

led to the fire Festival in some of the

44:11

magnesis experiences which

44:13

is taking people who wouldn't usually

44:16

meet bringing them together and then

44:19

taking them to a place

44:21

they've never been before whether that's

44:23

like

44:23

a jet ski race at midnight around these

44:26

like uninhabited islands or like spear

44:28

fishing for your own Lobster with

44:30

someone you've always wanted to meet

44:31

it's about just like connecting

44:33

interesting people with like a tinge of

44:36

crazy around these adventures and like

44:38

those Adventures could be physical it

44:40

could be virtual but that's kind of

44:41

always been I think what is intrigued

44:45

backer someone that's a friend a partner

44:47

a sponsor an investor is to be part of

44:50

that

44:51

you know tornado of activity and

44:53

connection and excitement interesting so

44:55

the people so what I got from that is

44:56

the people that invested in you wanted

44:58

the same thing as the people that bought

44:59

tickets to fire Festival they wanted to

45:01

be part of something really really cool

45:03

themselves they wanted to meet

45:04

interesting people and do interesting

45:07

crazy [ __ ] like that's like that's the

45:09

ammo and you ended up selling some 8 000

45:11

tickets for two weekends at fire

45:13

Festival yeah

45:14

I mean everyone remembers the orange

45:17

tile campaign and the use of influencers

45:19

and we had Kendall Jenner Bella Hadid

45:21

Haley Baldwin Emily ratatowski and you

45:24

shot this in this promo video

45:26

um in the Bahamas which became pretty

45:28

viral because no one had ever seen that

45:31

group of influences together before yeah

45:34

um

45:35

at that point you know you know you know

45:38

two months three months out from the

45:39

festival you've sold these [ __ ]

45:41

tickets this is when the lies get really

45:44

bad out there like in one of the

45:46

documentaries it says that you put a

45:47

villa up on the site for a quarter of a

45:49

million to try and raise some money that

45:51

you didn't have

45:52

um and then I read further and further

45:53

and I was trying to understand the world

45:55

you were in that was causing you to

45:56

continually lie and lie and lie and I

45:58

heard about this urgent payment sheet

46:00

what was this urgent payment shame how

46:02

is that driving you we were at the point

46:04

where the timeline that

46:07

I had come up with it was just so off

46:09

and ridiculous

46:12

it just like made all the payments and

46:14

vendors just kind of go through the roof

46:16

in terms like the cost to make something

46:18

happen so quickly and like we just had

46:19

no money right we were just trying to

46:21

get money from any Source whether it was

46:22

investors or sponsors or customers or

46:24

ticket sales consulting jobs I was like

46:27

you know wearing 10 hats to trying to

46:29

get the income we needed to fund the

46:30

fire Festival

46:32

and

46:33

the money crunch was so bad I'd

46:35

literally wake up every day you know at

46:37

9am to a sheet where we had a list of

46:40

every payment we had to make before the

46:41

bank wire cut off at four o'clock that

46:43

day so I knew that by 2 pm I'd have that

46:46

money come into our account is the team

46:48

had enough time to wire it out before

46:49

the four o'clock wire deadline and so

46:52

I'd wake up some days it's like we need

46:53

four million dollars by 2PM so I'd have

46:56

five hours to go out Source the

46:57

investors

46:58

come to terms with them and actually get

47:00

the money in the account or else people

47:02

are dead in the water four million yeah

47:04

we managed to survive like this for

47:06

almost 60 days and some days it was 100

47:08

Grand and some days it was four million

47:10

dollars but like it was it was Wild on

47:12

that day that it was four million

47:13

dollars you got till 2PM

47:16

what'd you do start started calling

47:18

investors and saying well I think like

47:23

I was telling them we were [ __ ] unless

47:24

we had this money and I think that like

47:26

a lot of the investors almost adapted

47:29

a similar mindset to me that we're in so

47:33

far that hey we've already spent X

47:35

what's an extra couple million dollars

47:37

at this point because if this thing

47:38

works we're all going to make money

47:40

and that was the that was the mindset

47:43

that I was trying to build and I truly

47:44

believed obviously it was so silly now

47:46

to look back on because one of the in

47:49

one of the documentaries they paid they

47:51

paint the opposite picture they say that

47:52

you were calling investors and not

47:54

telling them the extent of how bad

47:56

things were because yeah there was one

47:58

particular moment where you'd sent an

47:59

email telling someone not to tell the

48:01

investor the true nature of the

48:02

situation with the accommodation because

48:04

they wouldn't give more money so the

48:05

documentary tells a completely different

48:07

story about being opaque yeah

48:11

untransparent to investors in those

48:12

crunch moments I think like one of the

48:15

bad thing is is I definitely sheltered

48:19

information like not every investor

48:22

would have the same information not

48:23

every team member of the same

48:24

information so I certainly kept

48:26

a lot of the logistical problems in the

48:28

dark

48:29

but if I knew like one investor could

48:31

solve this problem you know I would tell

48:33

them about the logistics problem

48:34

but then say don't tell anybody else but

48:36

we need your help here so I was picking

48:38

and choosing people who I thought would

48:39

be sympathetic or capable of handling

48:41

certain situations so I mean terrible

48:43

approach but it was like a mix of hey

48:45

we're in this far we need a little bit

48:47

more so give it to us and also a mix of

48:49

well we can't tell everybody this

48:50

because if people realize you know we

48:53

need

48:54

four million dollars by two o'clock

48:55

today we sound crazy and we're dead

48:58

people hearing that situation where you

49:00

have this urgent payment sheet and

49:01

you're waking up in the morning and it

49:03

says 100K on it 250k yeah um four

49:06

million yeah

49:07

um one of the things in the documentary

49:08

showed that you were

49:10

popping up like fake Villas and stuff

49:13

like that to meet the debt owed on that

49:16

payment sheet so if you owed if you

49:17

needed 50k that day pop a villa online

49:20

call it the Dolphin Villa sell it for

49:23

50k and that would cover the decision is

49:25

that true I don't think it was as one to

49:27

one as that right um

49:29

we certainly were trying to sell as many

49:31

expensive ticket packages possible that

49:33

didn't exist that whether it was like

49:35

boats or Yachts that like you know we

49:37

would go in Charter or whether it was

49:39

like high-end Villas that we were trying

49:41

to rent but they didn't have them at the

49:43

time

49:44

so I think our numbers were not like one

49:46

to one at the end of the day however we

49:47

did rent a couple hundred Villas so I

49:49

know I've heard so many conflicting like

49:51

stories from this but you know we did

49:52

rent a couple hundred Villas and uh I'm

49:55

sure we were off by a number but it

49:57

wasn't like hey we had no Villas on the

49:58

island there was a quarter million

50:00

dollar package for like a villa or a

50:02

yacht or something yeah did that sell

50:05

um I think we sold a couple couple boats

50:07

for like in that range quarter million

50:09

dollars and then we had there was a

50:10

couple houses in the island which were

50:11

like these like 10 bedroom you know like

50:13

private estate type things we sold a

50:16

number of them I don't think it was like

50:17

it wasn't tons but we sold a couple well

50:19

the boats did the boats exist yeah on

50:22

the day we partnered with like basically

50:23

like this like yacht brokerage company

50:25

so we would just like ride it through

50:26

there

50:27

and as the so going back to my point

50:29

about that urgent payment sheet you just

50:31

said that you'd wake up like yeah wake

50:33

up on days look at the Urgent payment

50:35

sheet that you should you'd be like oh

50:36

[ __ ]

50:38

now I've I've sat here with um the CEO

50:41

of one of the disruptor banks out in

50:43

Europe called Tom monzo and he talked

50:45

about the like mental torment he had a a

50:47

red phone by his bed he's running a bank

50:49

here yeah so he'd wake up every day and

50:52

he'd have a moment of like Dread waking

50:53

up because

50:55

the stress and the pressure of you know

50:57

having to run a bank when you're waking

50:59

up one of those days yeah what is the

51:01

like the mental health implication what

51:02

did you feel

51:04

it was awful and I think

51:06

the one benefit and detriment that I had

51:09

was an end date like this is all going

51:12

to end on whether right or wrong like on

51:14

the Festival date right where they're

51:16

going to succeed and like be Champions

51:18

or we're gonna drastically fail and

51:21

either way like let's go all in to try

51:22

to make that happen

51:24

and what was the you say the word awful

51:25

take me into the world's word awful give

51:27

me a description of what that actually

51:28

means in reality what are the symptoms

51:29

of that I mean I was fat as [ __ ] like my

51:32

heart was out of rhythm you know your

51:34

heart was out of rhythm yeah like I

51:35

think like

51:36

lost interest in

51:39

sexual relationships lost interest in

51:41

like friendship relationships that

51:42

weren't transactional and it became like

51:45

all work and nothing else mattered I'm

51:48

like look terrible felt terrible and I

51:50

could just it sucks and I can't imagine

51:51

like the red phone at the bank because

51:53

like that's never ending right like

51:55

maybe you can say Hey you know I'll sell

51:57

or hire a new CEO in seven years but I

51:59

can't imagine like that kind of window I

52:01

would yeah well he ultimately quit after

52:03

seven years building out of business I

52:04

think it was valued a billion billions

52:06

when he quit and when he did a piece in

52:08

one of the newspapers he cited his

52:10

mental health

52:11

um yeah did you experience anxiety

52:14

for sure

52:15

um

52:18

I was I was afraid to show weakness

52:19

right so it's like

52:22

I didn't acknowledge it to myself I

52:23

certainly didn't acknowledge it to

52:24

anybody else but like I knew something

52:26

was wrong I shouldn't be 24 and my

52:27

heart's skipping beats like you know

52:29

that's not not normal there's no reason

52:30

why that should be happening but um yeah

52:33

I just refuse to acknowledge it and like

52:34

would tell myself you're just soft like

52:37

plenty of people have had to live with

52:39

like much worse stress in this

52:41

figure it out suck it up do you know

52:43

that feeling of anxiety the one I'm

52:44

talking about where it's it's like

52:46

constant state for sure and you

52:47

experience you were experiencing that in

52:49

the lead-up to the festival absolutely

52:50

how badly

52:51

it was bad

52:53

and yeah I mean like looking back it's

52:55

crazy like no one wants to live right

52:57

with a dread to wake up every morning

52:58

not knowing like what that Excel

53:00

document's gonna be and then who I have

53:02

to beg or call or plead or sell to to

53:04

solve that problem it just a shitty life

53:08

but you you thought you were in too deep

53:09

and you couldn't turn back yeah I

53:11

thought that like

53:12

I wrongly convinced myself that there

53:14

was an end goal and there was a solution

53:16

like if the event worked and it went

53:17

well we'd have a great brand and

53:19

everybody's happy everybody makes money

53:21

everybody's gonna want to come next year

53:22

and obviously it was so stupid silly but

53:25

that was a pure

53:27

I had to finish line in sight

53:30

when did you realize

53:31

it had all gone wrong yeah the night

53:35

before the so the festival was scheduled

53:37

to be Friday Saturday and Sunday for two

53:39

weekends

53:40

um we had a charter to 737 planes and

53:43

open up like a temporary terminal in

53:45

Miami to basically fly everybody to the

53:47

island and given we only had two planes

53:49

we started to fly guests in early on a

53:51

Thursday morning before like before the

53:53

festival started on Friday and late that

53:55

Wednesday night we were like rushing to

53:57

get everything ready in time

53:59

and it's like walked into the room

54:00

around midnight and like the entire team

54:03

was like slumped over on their chairs

54:05

like asleep on the couch like heads like

54:08

leaning on the kitchen table

54:10

and it seemed like all the energy at the

54:12

same time but it's like left the entire

54:14

team

54:15

and like almost like as if On Cue as

54:18

I've written by a movie a storm rolls in

54:20

like late that Wednesday and then it's

54:22

like oh [ __ ] like I've lost a team

54:25

you can't beat the weather like or we're

54:28

not in a good spot

54:30

thinking back to the promo um video that

54:33

you made and comment you made on the

54:34

full send podcast about how the guy that

54:37

buys the yachts and gets all the girls

54:39

to come and then pays for it subsidizes

54:41

it is never a happy man yep

54:44

um are you this was the question I was

54:47

putting as I was reading about your

54:48

story is like what are your insecurities

54:51

because a lot of this seems to be driven

54:52

by some kind of like deep insecurity to

54:54

like prove the prove others right to be

54:56

the man to be the guy to throw the best

54:58

party and the validation on a

55:00

psychological level that must be giving

55:01

some kind of insecurity some whole it

55:03

must be filling for sure yeah what are

55:05

your insecurities

55:07

and what were they

55:10

good question yeah

55:13

yeah this I think the need it always

55:15

kind of came back the need to prove

55:17

this path right of like I don't need

55:20

school I don't need the path that we

55:22

were all taught as a right path like my

55:24

path is better and it leads to more

55:26

interesting and more exciting life and

55:28

like I think I always knew that but I

55:31

was so insecure and I wanted to have

55:34

everybody else believe it and I would

55:35

get frustrated when people didn't share

55:37

those same beliefs as me

55:39

so I think it's been part of the

55:40

learning process as well is to

55:42

understand that everybody can't believe

55:44

and like the same thing and that's okay

55:46

and like not taking it personally when

55:48

that happens

55:49

have you got any insecurities around

55:51

women

55:52

I don't know yeah yeah

55:54

it just seems to be centered on this

55:56

desire to like prove everybody wrong and

55:58

like [ __ ] the system yeah

56:00

um

56:01

I still I'm still not quite clear in my

56:03

mind where that where that came from I'm

56:04

like was he bullied in school was it was

56:06

there a teacher that said some [ __ ] to

56:07

him that he couldn't do it was his

56:08

parents told him he couldn't do it I

56:10

think part of it is like the curse of

56:14

of things never being enough right and I

56:16

guess I don't know what the derivation

56:17

of that is but

56:19

you know whether it's business success

56:21

or friendship success

56:24

where you live your home your

56:25

possessions like your the love that

56:28

someone has for you

56:29

especially during that time of my life I

56:32

was almost like jaded into always

56:34

thinking that it wasn't enough like if

56:35

someone loved me they didn't love me

56:36

enough or if like I had a great like day

56:39

at work the day wasn't good enough and I

56:41

think it all kind of come back to like

56:43

maybe I'm thinking out loud here maybe

56:45

it was like the early exposure at like

56:47

18 and 19 to like Titans of industry and

56:51

then me comparing to them where it's

56:52

like not feasible to get there without

56:53

you know 20 30 40 years of work that

56:56

they had put in but it's like I wanted

56:58

everything at that level and I wanted it

57:00

now so if you gave me this much but it

57:02

wasn't like where they were I wasn't

57:04

satisfied with it so I think it was like

57:06

the early exposure

57:07

combined with like the impatience and

57:10

need to have it there's this really um

57:15

well publicized scene where you're stood

57:18

on a crate on the day of the festival

57:20

you've got all of these party goers

57:22

around you kind of screaming and asking

57:24

questions and some of them a little bit

57:26

drunk because they've been off yeah sent

57:27

to a bar on the other side of the island

57:29

when you're trying to sort of buy

57:30

yourself time

57:31

what was going on when you were still in

57:33

that crate and what were you thinking

57:34

and feeling were you [ __ ] yourself I

57:36

mean right now I realized like how bad

57:38

my management skills were at the time

57:40

like where the [ __ ] is everybody like we

57:43

had they weren't all full-time employees

57:45

a lot of them were like local

57:45

contractors or whatever we had almost

57:47

800 people you know the day of the

57:49

festival like working there I just felt

57:52

like I was surrounded by these people

57:54

I couldn't find any of my team members

57:56

and I had I'm not going to name the

57:58

publication I had a publication on the

57:59

phone with me saying you know we heard

58:02

you ran off on your yacht with like

58:03

cocaine and hookers like I don't have a

58:05

yacht never done cocaine like there were

58:06

no hookers and but they're also live

58:09

streaming on the on the cover of their

58:10

web page so I'm like yelling at them I'm

58:12

getting yelled at by like you know the

58:14

50 or 100 concert goers right there I

58:16

just couldn't find anybody but just goes

58:17

to show I just like didn't have the

58:18

systems in place to or the knowledge to

58:21

manage everything but that was my first

58:22

reaction is like where the hell is

58:24

everybody

58:25

I heard you made the decision to cancel

58:27

the festival when someone incorrectly

58:29

told you that people had died yeah I was

58:31

told

58:32

shortly after that moment maybe an hour

58:34

or two later that three people had died

58:36

and thankfully no one was physically

58:38

hurt like at all to my knowledge but I

58:40

was told these elaborate stories who

58:43

told you that uh team members and place

58:45

and I think the reality was looking back

58:48

now is that concert goers were like

58:50

reading things on Twitter and then

58:52

coming running to employees and telling

58:54

them this but like verified Twitter

58:55

accounts is back in what 17 were like

58:58

nothing like gunshots fire like people

59:00

hit like it was going all over Twitter

59:01

and people were getting shot and things

59:03

like that and like none of this was true

59:05

but by the time it got to me the details

59:07

were so vivid

59:09

I just didn't have like

59:11

the ability to like step back take a

59:13

deep breath

59:15

recalibrate and try to like think

59:16

through the information I was like oh

59:18

[ __ ] people are dead okay cancel this

59:19

turn the planes around get everybody

59:20

home how did that feel when you heard

59:22

that if someone in my team came to me

59:24

and said that I was putting on an event

59:25

and three people were dead already I

59:27

mean I just freaked out and said get

59:28

everybody out of here get everybody back

59:30

to Miami I know it's like that was your

59:32

response but

59:34

yeah I was just

59:37

I just didn't have the ability to like

59:39

okay like what's actually happening how

59:41

can we prevent this it was more of it's

59:42

like a quick knee-jerk all right send

59:44

everybody home it's over

59:46

one of the I think legendary moments

59:50

from the documentary which I know you've

59:51

been asked about and heard about before

59:52

is when

59:54

Andy King

59:56

says that he you called him and asked

59:59

him to suck a dick suck literally suck a

60:02

penis to have the water imported because

60:04

the Border agents had held it up

60:07

what's the truth in that situation like

60:09

did you ask him to suck a penis I've

60:12

heard so many variations of this story

60:14

and no he was never ordered to go suck a

60:16

guy's dick I literally put mouthwash in

60:18

he was gonna suck suck some dick he was

60:20

yeah that's news to me or I mean I

60:23

probably heard the story many times but

60:24

I think the the comment was ingest like

60:27

go suck this guy's dick get this water

60:28

like whatever it takes more of like you

60:30

know go suck up to him and get the water

60:31

released like do anything beyond paying

60:33

this guy right like you can't you can't

60:35

pay the Customs people so like go do

60:37

whatever it takes and just convince him

60:38

that our Festival is going to fail if

60:40

people can't drink water there's he's

60:42

obviously a gay man

60:43

and the Border agent was gay right I

60:45

think so yeah so the assertion of the

60:47

documentary was because he was gay you

60:49

had asked him to suck suck a dick if he

60:51

had to and he he took that literally so

60:53

he says he he went and put mouthwash in

60:56

and he headed down there fully prepared

60:59

to suck a dick I think that makes for a

61:01

good TV but yeah I certainly don't

61:02

recall it happening like that

61:03

unfortunately

61:06

crazy

61:07

do you still speak to him

61:09

um I've heard from him recently yeah so

61:12

are you in good terms I think it's a

61:15

good guy I think he tried his best to um

61:17

to help and unfortunately he was brought

61:19

on pretty late in like the process so he

61:21

wasn't there from the beginning but I

61:22

think obviously if he was willing to do

61:24

that he went above and beyond to you

61:26

listen if I try to make the festival

61:27

happen I'm sure yeah I wish him all the

61:30

best if I had a friend that was willing

61:31

to go to those links for me and I have

61:33

no friend that would do that for me

61:35

um I certainly would would stay in touch

61:37

and keep them on side yeah um in the

61:39

wake of fire Festival what happens you

61:41

eventually fly back to New York one of

61:42

the scenes that really did get me in the

61:44

documentary on an emotional level was

61:46

watching that wonderful Bohemian lady

61:47

talk about how she lost her life savings

61:51

um you know who I'm referring to right

61:52

uh I do know yeah yeah

61:54

um

61:57

how do you feel about that when you hear

61:58

that that some that locals you worked on

62:01

that hadn't been paid and then you know

62:03

they're in they're not living privileged

62:05

lives necessarily yeah

62:07

I mean it's terrible and the reality is

62:09

there are people who are owed there

62:11

and they're over for the last two weeks

62:13

of work before the festival I think

62:14

everybody's a little bit different but

62:16

getting them paid back

62:18

super important to me and trying to find

62:21

ways to start that process now

62:23

um I never met that lady before but no

62:25

her story is obviously super sad and you

62:27

know

62:28

um

62:29

I have heard from her through friends

62:31

recently and you know hope we can figure

62:33

out you know what is owed to everybody

62:34

and start making those steps there but

62:36

yeah unfortunately never met her but

62:38

hope to make right by her when you when

62:40

you leave the Bahamas off to that event

62:42

you come back to New York you come back

62:44

to a shitstorm yeah I mean the people

62:48

that have given you what 26 27 million

62:50

dollars in cash yeah

62:52

must be pretty mad for sure I I land

62:55

back on like the Sunday night after the

62:58

festival around midnight and then that

63:00

morning early the FBI is at my door

63:04

and I think like the initial investors

63:06

who got really mad thought that the

63:08

whole festival was a hoax and then I had

63:10

stolen the money and had it hidden

63:11

somewhere and it was like lying about

63:13

the entire thing

63:14

and so just like enter this Whirlwind of

63:16

of Hell your investors but basically

63:19

went to the FBI Yeah Yeah from from what

63:22

I understand yes what makes you what

63:23

gives you the understanding

63:25

basically I was called until it was

63:26

going to happen it's like you [ __ ] up

63:29

it's too late like here's what's gonna

63:31

happen now and and like I was totally

63:33

totally guilty and I would have gone to

63:35

jail like if no one made that phone call

63:37

I just made the process happen like the

63:38

process kicked off faster but once it

63:40

kicks off you know it's out of the out

63:42

of the hands of the investors and into

63:43

the justice system and I was black and

63:45

white guilty there was no gray area

63:47

there and you're one of your investors

63:48

called you and told you that if you

63:49

didn't give them X dollar yeah cash they

63:52

would

63:53

the exact lines were like we need this

63:57

amount of money or else you're going to

63:58

be on hanging handcuffs from the front

64:00

page of the Wall Street Journal and I

64:02

just like didn't have the money first of

64:04

all how much was it uh I don't want to

64:06

say because people will know the

64:08

investor probably is but seven figures

64:10

yeah yeah yeah more than a million

64:12

dollars more than one less than 10. so

64:16

um I didn't have it and then I was also

64:18

kind of like certainly naive in my

64:19

response at the time I just couldn't

64:22

fathom like that I was lying to

64:23

investors right like I knew I was trying

64:25

my best to make the festival work and

64:27

the media's initial like a line of

64:29

questioning and the guess line of

64:30

questioning as was all falling apart was

64:32

like this is a scam you didn't try to do

64:34

this so my reaction was like no I tried

64:36

I'm trying my best but I couldn't like

64:38

really understand the magnitude and the

64:40

gravity of the crimes I did commit

64:42

so I was still kind of fighting back I

64:44

go ahead and do anything wrong I tried

64:45

my best and then of course like I get

64:47

back and realize

64:48

oh [ __ ] I mean it didn't happen

64:49

overnight but here's what actually

64:51

happened

64:53

and yeah when you get when you get back

64:56

um the criminality doesn't stop though

64:58

does it no this is the bit honestly yeah

65:01

that really got me in the doctor because

65:04

I was like oh man you know some could

65:06

say young kid negligent inexperienced

65:09

his ambition was greater than his

65:10

execution told loads of Lies

65:13

at that point he learns his lesson but

65:16

then for the criminality and lying to

65:17

continue beyond that point with this NYC

65:20

VIP access where you start selling fake

65:22

tickets

65:23

give me the context why did that happen

65:25

yeah I've

65:27

many smart people officers have said the

65:29

same thing as you and

65:32

I was just caught in this process where

65:35

okay this investor he didn't threaten me

65:38

but the investor kind of gave me an

65:39

ultimatum

65:40

I blew him off and he was right he got

65:42

me arrested it's all about the money I

65:44

have to pay everybody back now all right

65:46

I'm gonna I'm gonna get him his money

65:47

and I wasn't like communicating with him

65:49

at this point but I'm gonna get him his

65:50

money I'm gonna pay everybody else back

65:52

and then this is all gonna go away and I

65:53

can solve this and I thought that the

65:56

proper response to a criminal process

65:57

was to solve the problem when the proper

66:00

response to criminal process is to sit

66:01

down shut the [ __ ] up and like accept

66:04

your punishment just just take it and

66:06

any other response just like the wrong

66:07

way to do it so you were on bail I was

66:10

on bail

66:11

and like

66:13

it was all about this desire like okay

66:15

now it's about the money let me pay

66:17

people back and back in the Magnesium

66:20

days like in the early fire days

66:22

Brands would essentially pay us to like

66:24

host these events for our members or to

66:26

invite members to random things and I

66:28

would always get invited to these like

66:29

charity events and the charity Gallows

66:31

and concerts and you know award shows

66:33

and whatever it may be I can get plus

66:35

one or plus two depending on it and I

66:37

thought like oh this is a great way to

66:38

make money I can just like you know call

66:40

these Brands back and ask for a favor

66:41

and get a few spots and sell these

66:43

tickets I just like was so stupid and

66:45

still wrong and obviously couldn't

66:46

fulfill what I was selling I'm like

66:48

[ __ ] up and it's kept me awake at

66:51

night just as much if not more in the

66:53

festival so we're on the same page there

66:54

so so you would Hamilton the Super Bowl

66:57

you would you would email people Coco

66:59

and tell them you had tickets take the

67:00

money and then when the event happened

67:03

I would scramble and try to get it and

67:05

sometimes I could but many times I

67:07

couldn't and you would keep that keep

67:08

that money I would refund it if the

67:10

event didn't happen but the problem was

67:11

I was just so sold out for events in the

67:14

future that I had no chance at actually

67:15

fulfilling that you know when my bell

67:17

got revoked and I got arrested it was

67:19

just like they lost their money and you

67:20

were doing were you doing this in the

67:21

magnesis day so I had a story about

67:22

Hamilton you said you had 200 tickets to

67:24

Hamilton

67:26

um and then when the event came near you

67:27

just like randomly scrambled on like

67:29

Ticket Hub or StubHub whatever it is and

67:31

bought the tickets last minute would go

67:33

and hand them out yeah so when in the

67:35

lying period leading up to the festival

67:38

I was trying to get money from

67:40

everywhere and definitely was trying to

67:41

get more money from Magnus to help pay

67:43

the bills as well

67:45

um

67:46

I was so stupid like was certainly

67:47

overselling access to magnesis events

67:50

but we ended up either buying the

67:52

tickets like at an inflated rate or

67:54

refunding everybody so I lost money

67:56

every single time you know it was crazy

67:58

like just so stupid

68:02

um your your ability to be so

68:04

comfortable with lying at that point in

68:07

your life

68:08

is terrifying yeah

68:12

it's one could almost say it's like

68:15

it's kind of it's kind of

68:18

I don't even say this but kind of lucky

68:20

that like

68:21

it was wasn't on an even bigger scale

68:24

and it wasn't like life or death stuff

68:26

that you were doing in terms of you know

68:27

what I mean because if you're that

68:29

comfortable lying to people

68:30

that could have been and you have the

68:32

sales ability clearly that could have

68:35

been a lot like how is your your

68:36

relationship with lying evolved in the

68:38

last couple of years since you've been

68:39

in jail and you've come out like

68:40

honestly how has it changed yeah

68:46

the lies at the time I think just the

68:48

craziest part was

68:52

how stupid it was from every level like

68:55

you know you work hard to build

68:57

relationships with friends with loved

68:59

ones with supporters and obviously as

69:01

soon as you allow them it's going to get

69:03

found out whether it's the next day or

69:04

in a year and five years they're gonna

69:05

believe that but you didn't seem to have

69:07

a belief I didn't be found out I always

69:09

knew in the back of my mind they're

69:10

going to find out but I convinced myself

69:12

that if I had made them if I gave them

69:14

what they want which I thought was

69:15

happiness and success it wouldn't have

69:17

mattered like that's where I went wrong

69:19

and it's like okay they're gonna know

69:21

that our Revenue wasn't this but I'm

69:23

gonna make the money and they're gonna

69:24

have fun so they're gonna love me still

69:26

I'm like it's so crazy to think about

69:28

now but like that was the thought

69:30

process and

69:31

that's like even like for the magnesium

69:33

stick it's like I If we oversold a

69:36

ticket for an event I was literally like

69:37

running around when I came back to New

69:39

York for a weekend like I'd go outside

69:40

Madison Square Garden and pay like four

69:42

times the price and make sure that

69:44

person was like happy in the moment not

69:46

realizing I just like lost a ton of

69:47

money in the deal and actually hurt

69:48

everybody else because we're losing

69:50

money on it so I was like so focused in

69:53

this like long-term goal or short-term

69:55

goal of happiness and success for

69:57

everybody around me and that's obviously

69:59

German due to insecurity and whatever

70:01

these desires are but yeah like that was

70:04

like my personal justification and crazy

70:06

but that's what it was

70:09

that day when the FBI come knocking yeah

70:12

you know this is before you put on bail

70:14

what is it like tell me because I'm

70:16

[ __ ] terrified of the FBI I've never

70:18

met him you know I'm just so scared of

70:20

them just from movies so tell me what

70:21

that's like scary as hell I think like

70:25

I wasn't defiant I was more like I tried

70:28

my best like that was my own like

70:30

internal like mentality like everybody

70:32

at that time was accusing me in the

70:35

Festival of all being fake and like

70:37

while I obviously made a million

70:39

management decisions the crime was like

70:40

in lying to investors right but

70:43

I just didn't comprehend yet like what

70:44

I'd really done and I didn't realize

70:46

that I was doing all these crimes for

70:49

this end goal making people successful

70:50

and even if it worked I still would have

70:52

gone to jail but it didn't work and I

70:55

was [ __ ] at least I couldn't

70:56

understand at that point what was

70:57

happening when did remorse show up and

71:00

and that realization of like guilt and

71:02

what you'd done when did that show up

71:04

it's hard to figure that out in your

71:05

story yeah I think like

71:10

the first day where I was like something

71:13

is really wrong was ad sentencing when

71:17

the judge said six years

71:19

and I kind of like looked back at the

71:22

faces of you know the friends and family

71:23

that were there

71:27

that was hard

71:28

and it's like I legitimately just hurt

71:31

when it was 30 people

71:35

in a way that's going to affect them not

71:36

just for four or five six years but for

71:38

20 years 30 years and it's never going

71:40

to go away

71:42

and I don't like that wasn't all the

71:44

lessons I learned in one day but that I

71:46

think was the start of what would take

71:48

another 18 months of being in jail to

71:50

really reflect on of like

71:52

wow like this is [ __ ] bad

71:57

genre was your co-founder um

72:02

did he throw you under the bus

72:04

I think he did what

72:06

most people would have done in that

72:07

situation so

72:09

which was well

72:10

yeah I think he certainly uh

72:12

I mean he's got a lot of talents right

72:14

but I don't think going going back to

72:16

jail was on his agenda and I was a

72:18

guilty one like he should not if all if

72:21

all things shook out fairly at the end I

72:23

don't think he should have gone to jail

72:24

he I don't think he committed any crimes

72:26

but like I think like most people they

72:28

quickly made it known like what I did

72:30

wrong and how I did it but yeah I mean I

72:33

feel bad for him I feel bad for

72:34

everybody else who was

72:36

who was trying their best they're trying

72:39

hard to to make things happen do you

72:41

still speak to him do you have a

72:42

relationship uh no if you spoke to him

72:44

since

72:45

you've been to jail or during jail or um

72:48

shortly after

72:50

um straight after getting arrested I

72:52

spoke with him like one time so this is

72:53

you know right when Bell started and

72:56

then didn't speak with him again and so

72:58

your your bell was revoked because while

73:00

you're on bail you started this NYC VIP

73:02

access correct and that violated your

73:04

bill conditions correct because you

73:07

weren't allowed to start a company or

73:08

you weren't allowed to all because I

73:11

wasn't allowed to keep lying right so

73:12

they found out you were lying there as

73:14

well and yeah that was it

73:17

so you go to jail yeah there's this

73:19

lawsuit where you were sued for 100

73:20

million dollars but you go to jail you

73:22

get six years in jail yes and you'll a

73:25

few things in in your sort of um your

73:27

sentencing you're not allowed to start

73:28

another company again what's the the

73:30

actual terminology there so I have an

73:32

SEC role the Securities Commission of

73:36

the US where I can't be an officer or

73:37

director of a public company for a life

73:39

public company yeah public company but

73:42

you can for private club private yeah

73:43

okay but for life which is you know

73:45

obviously if I'm in that position that's

73:47

a good problem to have but yeah people

73:49

are probably paid back at that point but

73:50

yeah you get found guilty of two counts

73:52

of wire fraud but then you also get

73:54

charged again for selling fake tickets

73:55

to events like the Met Gala Burning Man

73:57

and Coachella on top of that

73:59

which makes the sentence even worse

74:03

um for sure

74:06

so stupid

74:08

crazy

74:10

so it's almost like

74:13

it's ridiculous

74:15

just didn't know how to

74:16

didn't know how to say that I was wrong

74:19

and accept

74:21

that admission

74:23

you also got

74:25

you have to pay restitution yeah what is

74:27

restitution for anybody that doesn't

74:28

know

74:30

so it's basically wage garnishment

74:32

forever uh until I die or until

74:37

the people who are defrauded are paid

74:38

back

74:39

you have to so on all the money you make

74:41

for the rest of your life you have to

74:43

pay the investors who you lied to and

74:46

you raised 26 million from yes back a

74:48

percentage of the money exactly yes do

74:51

you know what that percentage is yeah uh

74:52

I think it changes based on your income

74:54

level and so it's been like three months

74:56

for me so far so I'm just like not

74:58

making

74:59

a ton of money right now I've I've made

75:00

literally made like eight restitution

75:02

payments so far in the first three and a

75:04

half months but I think the percentage

75:05

just kind of goes up and down based on

75:07

what you're earning so it's something I

75:09

guess I'll continue to learn about or

75:11

hopefully I learned about more uh asking

75:13

people to earn more

75:15

jail yeah

75:16

I said to you before we started

75:18

recording that one of my recurring

75:19

nightmares is going to yeah I like we're

75:21

able to voice it though because I had

75:23

the same one but I could never have told

75:24

anybody about that you know 10 years ago

75:26

of course yeah yeah

75:29

tell me about jail I hope I never I hope

75:32

I never find out yeah

75:35

I mean so much of me just want to like

75:37

put it in the past and never think about

75:38

it again but

75:40

it'll always be there

75:42

and the hardest part is the distance

75:43

it's like you're in timeout and you

75:45

can't like get consoled or can't like

75:48

love anybody

75:49

can't talk to your family and friends

75:51

and any Partners whatever else it may be

75:54

it's the forced distance

75:57

that is the hardest part

76:01

what does that do to you

76:06

I think like

76:07

when you're rendered useless and

76:10

Powerless for an extended period of time

76:13

it really messes with your psyche

76:15

and

76:17

I feel it every day now but I can only

76:19

imagine for the people who are there for

76:20

20 years 30 years you know significant

76:23

periods of time longer

76:24

than me like what it does I think this

76:27

system is designed to break down

76:30

ambition and creativity

76:33

and too like institutionalize you is the

76:35

word that is commonly used

76:37

and I think like that just kind of kills

76:39

your Humanity

76:41

and it kills your psyche and it just

76:43

makes you feel worthless

76:48

how has it changed you

76:50

and I I will go to the the positive

76:52

stuff but in a negative way can you see

76:55

symptoms of How It's had an adverse

76:57

impact on you yeah I think like and I

77:00

don't know no disrespected people who

77:02

have been through like way way worse and

77:04

there's many of them out there but like

77:06

having the I think from solitary

77:07

confinement having this

77:09

weird like almost like a PTSD paranoia

77:13

where I now know that there's someone

77:16

out there who can snap their fingers and

77:18

like shut my lights out right and

77:20

there's someone who could like wake up

77:21

and say we want him in a concrete box

77:23

for four years ten years and they can do

77:26

it and I can't stop it that's [ __ ]

77:28

scary I'm like that keeps me up at night

77:31

that's because you're on probation

77:32

probation yeah yeah exactly yep so it's

77:34

like you know you jaywalk and that's

77:37

enough where they send you back to jail

77:38

and they know you get to jail we're

77:39

gonna put you in solitary confinement

77:41

now I'm like

77:42

someone can snap their fingers and do it

77:44

and like that's

77:46

not mess with your message with your

77:48

head

77:49

I think I'm just like

77:52

I I'm before I was very quick to pull

77:54

the trigger but in both good and bad

77:56

ways and now I think I'm a little

77:57

trigger shy in a lot of aspects of life

77:59

and I worry that I won't get that like I

78:02

won't get that back in the good ways

78:04

because like every time I think like am

78:06

I going to make a decision where

78:07

someone's gonna construe this as me like

78:09

breaking a rule whether my tensions are

78:11

aren't and it's just scary and like

78:14

just knowing that I was so guilty in the

78:18

first place and deserved like everything

78:19

that happened but then also knowing that

78:21

it doesn't have to be that way and there

78:22

are people who you know weren't as

78:24

guilty as me who suffered as bad or

78:26

worse than me I think that fear has

78:28

always been there like when I was told

78:30

my release date from jail the two months

78:32

I had to wait after receiving the date

78:34

were the hardest time in jail like every

78:35

morning I'd like be shaking in bed like

78:38

waiting for him to call my name on the

78:40

last speaker to tell me it was a joke

78:41

and like I'm not going home

78:42

and I didn't believe I was going to go

78:44

home so for those 60 days it was like

78:45

I'm unbearable

78:47

and then like when the day comes I'm

78:48

waiting in like the cage like you're

78:50

already locked in a cage for him to

78:51

process you out I'm like okay the FBI is

78:53

going to show up and tell me it's all a

78:54

joke like I'm not getting out of here

78:55

and like it's just like the constant

78:57

like

78:58

disbelief that anything ever is gonna

79:01

happen again was the hardest part

79:03

and how long is your probation how long

79:05

have you got to live with that fear that

79:07

any decision you make concerns you three

79:08

years three years yeah

79:11

it's pretty long um

79:13

four years is a long time in jail yeah

79:15

you know it's it's a relatively small

79:18

number but if I think about what's

79:19

happened if I just go back four years in

79:21

my own life yeah to when I was 25 26.

79:25

better than me I was a different person

79:27

yeah crazy

79:28

crazy

79:30

and those are key years you went to jail

79:32

at 25 years old right yeah six years old

79:34

yeah now I'm 30. so it's like I'm

79:35

missing the latter half of your 20s is

79:37

definitely I mean deservedly obviously

79:38

but definitely

79:40

development years right I'm sure for

79:43

for most people

79:45

in terms of lasting memories that Joe

79:46

had on you and lasting impact take me to

79:48

what is the

79:51

what are the what is the worst thing

79:52

that happened in jail

79:54

that will stay with you for life the

79:56

worst thing you observed or so

79:58

um

80:00

I did two cents in solitary the first

80:02

one was three months second one was

80:03

seven months why the seven month stint

80:05

was because I tried to do a podcast over

80:07

the pay phone which is a terrible idea

80:09

to anybody listening well I didn't want

80:10

the competition so yeah shut that down

80:12

wait till Stephen invites you on but

80:15

um

80:16

they tried to send me to a terrorist

80:17

jail

80:18

and basically in retaliation for that

80:20

podcast

80:22

and they they put me in officially put

80:25

the paperwork in to send me to like a

80:26

terrorist facility and I've since gotten

80:28

out and like looked the facility up and

80:30

they're like there's like a list of the

80:31

inmates on like Wikipedia who are in

80:33

that jail and you know I'd be one of

80:35

like three non-terrorists there like

80:38

it's [ __ ] scary it's like I wanted a

80:40

podcast I was super boring of vanilla so

80:42

stupid to do it should not have done it

80:43

you can't do a podcast from jail it

80:45

doesn't make any sense but like

80:46

it all kind of feeds this concept where

80:49

there's like and I'm not a conspiracy

80:51

theorist believer at all but there's

80:52

someone who can snap their fingers and

80:53

your life is done and thankfully like

80:55

somewhere in the higher up chain outside

80:57

of the facility I was in like rejected

80:59

that and just sent me somewhere else but

81:01

that was a very real

81:03

possibility how are you trying to record

81:05

a book Austin Joe they have pay phones

81:08

um that you're able to make

81:10

I think like 20 15-minute calls every

81:13

month but you can do them all in like

81:15

one day so we have to wait 30 minutes if

81:17

you need to call so I had like a podcast

81:19

company set a podcast up where over the

81:22

course of two days I would call in every

81:23

half hour for a few hours a day and

81:25

record the podcast and they found out

81:27

when the episode was published the

81:29

trailer came out in like an hour or two

81:30

later they came and grabbed me and yeah

81:32

so that's it so that you can find them

81:34

yeah 10 months in total in solitary

81:36

component the worst part is not knowing

81:38

when it's going to end and they were

81:39

like [ __ ] with me like hey here's

81:41

where we're gonna send you and they

81:42

would like send me a program statement

81:43

it's called the CM the communication

81:45

management unit I like Marion Illinois

81:47

now here's where we're gonna send you

81:48

and I thought they were bluffing but

81:50

then they like two weeks later oh

81:51

McFarland they actually put your

81:53

paperwork in for they're like you're

81:54

[ __ ] like it's like the whole time and

81:56

no one's gonna tell me how long it was

81:57

gonna be or when it was going to end and

81:58

that was the hardest part like a

82:00

never-ending Saga they were taking

82:02

enjoyment out of [ __ ] with you oh of

82:03

course yeah I mean deserveably so if

82:06

your job is to you know work inside a

82:08

concrete bunker and like this [ __ ]

82:10

kid comes in I'm sure you know I don't

82:12

blame them for their actions

82:15

I heard you tell a story on the full

82:16

sign podcast about a young guy arriving

82:18

in jail yeah overhearing his

82:21

right yeah in Brooklyn yep

82:25

tell me about that

82:28

that was really really early on in my

82:31

jail stint when I had my bell revoked I

82:32

went to the Brooklyn Detention Center

82:34

here which ended up being there for

82:35

seven months net bus is certainly like

82:37

violent they have all kind of crimes and

82:39

levels of security people there it's

82:41

like all kind of mixed into one big like

82:43

fish tanky you know cell block

82:48

at that point I think I was like so

82:49

wide-eyed as to what was happening I

82:51

just couldn't really process

82:53

everybody's pain yeah at that point

82:55

because I was trying to like understand

82:56

my own pain

82:57

but yeah you see and hear things that

83:00

you don't think are real right and just

83:02

like didn't have the exposure to those

83:03

to that thankfully in my life before

83:06

that point what did you see in here in

83:08

that instance

83:12

expert people with nothing to lose who

83:14

are looking for attention or looking for

83:16

an outlet

83:17

taking advantage of others and it's it's

83:19

rough

83:20

it's just it's bad do you feel

83:22

uncomfortable talking about that

83:24

a little bit why I think like

83:27

there are obviously some great people in

83:29

prison who I met but there's

83:30

just as many bad people and it's like

83:32

bad people

83:34

surrounded by other bad people just kind

83:36

of creates it doesn't create anything

83:38

good

83:41

a story that I that I'm referring to is

83:42

I had you talk about quite recently was

83:45

that young man had come to the jail and

83:47

um you'd you'd heard him at night being

83:49

raped by another

83:51

more dominant inmate and you had to sit

83:54

in your cell and overhear that rain when

83:56

you saw him the next day he didn't tell

83:57

the police police guards because he

83:59

didn't want to

84:00

get hurt

84:01

um

84:03

so we're so like weird about that

84:05

situation was he was scared to tell the

84:06

police guards like what happened

84:08

but he had to move cells because like he

84:10

couldn't deal with it again so he found

84:12

a reason to move to a different cell

84:14

like in the same in the same building

84:16

that we were all in but the word got

84:18

around between the other inmates what

84:20

happened so the other inmates pressured

84:22

the guy who raped him to do something

84:23

about it basically and he went and like

84:25

took a razor blade and slashed the guy

84:27

the next day so it's like you're damned

84:29

if you do damn if you don't and like how

84:30

does that kid handle that situation like

84:32

if you tell on the guy in your entire

84:34

prison experience is going to be

84:35

terrible

84:36

if you don't tell it I'm gonna get raped

84:37

if you quasi-telling him you'll get

84:39

moved and then stabbed so it's like what

84:41

do you do and that's like it's just like

84:43

a wild

84:44

terrible situation how old was that

84:46

young young guy I think he was like a

84:48

year or two younger than me so this is

84:49

my first seven months so I was 25 or 26

84:52

so early to mid 20s

84:55

do those things I mean

84:56

do you have any like reoccurring like

84:58

nightmares about about that time is

84:59

there like almost a jail PTSD I think

85:02

from solitary like I was I was kind of

85:05

sheltered at that point because it was

85:06

so early I was the first that was the

85:08

first and only time I saw someone get

85:10

raped obviously had hurt stories later

85:12

on but never actually like I didn't see

85:14

it but like heard and like

85:16

heard the what was happening there and

85:18

heard like his blood like help me like

85:20

Scream the next morning when he was

85:22

getting slashed so that was that was

85:23

wild but I think I was it was so much

85:26

happening at that time I didn't fully

85:28

like take stock into like what had

85:29

happened so that happened a year or two

85:31

later I think it would have been more

85:32

like

85:33

difficult to comprehend but to the fact

85:36

that so much was going on at that point

85:37

it's like an overwhelming like emotions

85:39

like if you have a thousand loud sounds

85:41

blasting in your face and like one more

85:43

like horn plays in the corner you're not

85:44

gonna really register the horn as much

85:45

as if it was the only sound hitting you

85:48

at that time and you had therapy Joe uh

85:50

yeah they had like jail therapists yeah

85:52

did that help you at all in any way I

85:54

think so and I think it's all like it's

85:55

a journey right and you need to be the

85:58

one who kind of drives that car yourself

85:59

but

86:01

I think like

86:03

you know experienced people can push you

86:05

to start thinking about the right things

86:07

really while you've been inside over the

86:09

last five years the topic around mental

86:11

health is has really emerged in culture

86:14

what has your journey been like with

86:16

your own mental health have you

86:17

experienced we talked about anxiety

86:19

earlier at any point did you experience

86:21

what people call depression and the

86:23

symptoms of depression I don't know I

86:25

think like my the mental health Journey

86:28

started more out of angst I was in

86:30

solitary for it was my first stint there

86:33

and had a Wall Street Journal newspaper

86:35

come in and it was around the holiday

86:37

times like getting ready to do Christmas

86:38

like alone in the cell like you know

86:39

obviously super stressful and there was

86:41

like a whole back page spread in the

86:44

Wall Street Journal about dealing with

86:46

your anxiety in the wine store because

86:48

there are so many options and I'm like

86:50

these [ __ ] like do you know

86:52

what I would give to like be able to go

86:53

to a wine store like right now and like

86:55

how is this real so I think like my

86:57

initial like intro to like the invoke

87:00

mental health was like a bit of like

87:01

this is [ __ ] and then I think it

87:04

took a period of a couple years to start

87:05

like opening up

87:07

to the topic and the concept

87:09

have you opened up

87:10

to the topic not fully like I guess Like

87:14

For Better or Worse

87:16

you know I'm of the belief that

87:20

I committed the crime and like I could

87:22

have and should have stopped myself and

87:25

getting mental health like wouldn't have

87:27

stopped me from committing the crime and

87:28

I also believe that like I'm like

87:31

present to the point that

87:34

I certainly believe I know right from

87:35

wrong moving forward and if I commit a

87:36

crime in the future it's not going to be

87:38

because of like a mental health issue

87:40

it's because like I'm taking a shortcut

87:41

and you know copping out

87:44

you'll always try to get you off the

87:46

20-year prison sentence by saying that

87:48

you suffered from untreated bipolar

87:49

disorder the success reinforced his

87:52

grandiose and distorted sense that there

87:55

were no boundaries

87:58

bipolar disorder that's the defense that

88:01

your lawyers gave

88:02

is that true

88:04

I think like I am extremely flawed in a

88:07

lot of ways and I'm embarrassed about a

88:10

lot of things but I'm very embarrassed

88:11

about using like mental health as part

88:14

of my defense and I just don't believe

88:16

that that's an excuse for what I did so

88:18

I think that was that was a wrong

88:19

approach that I took there and like but

88:21

is it true

88:23

do you have bipolar disorder I don't

88:24

think I'm bipolar I'm sure I have mental

88:26

health like

88:27

concerns as many people do but yeah I

88:30

don't think I'm bipolar so do you think

88:32

that was your defense and you using that

88:34

as a way to try and load the sentence I

88:36

I yeah and I think I was stupid it was

88:38

wrong there's a quote from the the

88:40

prosecutor as well where they said that

88:43

the defendant is a Serial fraudster and

88:45

today is fraud like a circle has no end

88:47

Mr McFarland has been dishonest most of

88:50

the time

88:52

do you agree with that statement from

88:53

the judge

88:55

I think the magnitude of the lies that

89:00

led to that point

89:02

we're just so large and so bad

89:05

that it like it erased any good and so I

89:08

I think that was accurate at the time

89:10

that time inside you know you're getting

89:12

out

89:13

what's the plan you start writing books

89:16

in jail I had all of these things what's

89:17

the plan when you're looking forward at

89:19

your life with your ambition

89:21

what are you thinking I'm gonna get out

89:23

and I'm gonna do what the craziest thing

89:24

is that I never thought I would get out

89:26

and

89:27

I'd spend the time like planning things

89:30

and thinking about what I wanted to do

89:31

more as like a mental Escape but I was

89:34

just so convinced that it was never

89:35

going to end and obviously it sounds

89:37

silly

89:38

that's really been like the this like

89:40

aha moment like I am out of prison right

89:42

now

89:43

and I just like truly didn't think I

89:45

would be here

89:46

crazy I know but it was like the

89:47

paranoia of the situation really really

89:49

like convinced me that this was not

89:51

going to be over

89:52

and you've started a new company yeah

89:55

so I am out so I guess I have to do

89:56

something now so yeah you could have

89:58

done a lot of things yeah right you

89:59

could have gone in as you said people

90:01

told you to go get a job you could have

90:03

played it safe

90:04

you've started a company called pirate

90:06

yeah interesting name

90:09

there's a little bit of humor in there

90:10

yeah a little bit of a pun hopefully

90:11

people understand the self-deprecating

90:13

nature but yeah

90:16

and even the way that you're marketing

90:17

pirate we'll talk about what it is ETC

90:19

but even the mate you're very much

90:20

embracing what's happened and you'll I

90:23

remember seeing a video of the marketing

90:25

collateral and you say at the start of

90:26

it listen I've got a lot of people to

90:27

pay back here you're embracing yeah

90:30

what's happened was that a is that

90:32

strategy yeah I think like

90:35

beating around the bush

90:37

and hiding from the truth just makes no

90:40

sense right and like people are owed

90:42

their own money their own trust their

90:44

own an apology and not doing it and

90:48

avoiding it I think is worse

90:50

than saying it is what it is and here's

90:53

my step to make it right I'm like I

90:54

can't promise that pirate is going to be

90:56

worth anything one day I can't promise

90:58

it'll work or not work but I can promise

91:00

I'm gonna try are you are you really are

91:02

you sorry I'm super sorry who are you

91:05

sorry to

91:07

family friends first

91:09

supporters second

91:11

and then goes goes down the list from

91:13

there and what's the plan with pirate

91:15

yeah so is it Festival

91:17

not yet

91:20

um

91:21

for all like the really bad stuff I

91:23

think the one

91:25

crazy positive takeaway of solitary was

91:29

that

91:29

it gave me time to think

91:32

past tomorrow and if you kind of go back

91:35

to like those fire days with the Urgent

91:36

payment shoot I couldn't afford to think

91:38

past two o'clock you know let alone like

91:40

three years from now it's the benefit of

91:43

solitary was like read a lot of books

91:44

and really just like thought about

91:46

technology in a way that I didn't have

91:48

the luxury of due to my own mistakes of

91:51

doing before

91:52

plus like the reflection about like what

91:54

I suck at and what I'm good at so

91:56

Pirates like the combination of the time

91:58

to think seven years ahead and the time

92:01

to reflect on the areas that I need help

92:02

and the areas that I think I can succeed

92:04

at would you suck up

92:07

I went way too fast

92:09

I

92:11

turned down experts in certain areas

92:13

like thinking I knew more than them

92:15

I'm terrible managing finances I'm

92:17

terrible with Logistics but I'm good at

92:19

Building Products quickly and I'm good

92:21

at marketing I think most of all I'm

92:23

good at taking people and allowing them

92:26

to find Value in others that they might

92:28

have not found without me and then

92:30

inviting them and convincing them to go

92:32

try some experience they would never

92:33

have done without me and finding like

92:35

joy and success and ideas from those

92:38

experiences and connections and that's

92:39

what Pirate's really trying to do right

92:41

that's a parrot about tell me about

92:42

pirate if I'm if I've never heard of it

92:44

before and I'm a potential customer

92:45

what's what's the sales pitch so working

92:47

to partner with a really small like

92:49

Boutique Hotel in an adventurous Island

92:52

somewhere where we can host the content

92:55

creator from London like the

92:57

entrepreneur from New York the music

92:58

artist from LA on a permanent basis

93:01

connect them around all these Adventures

93:03

to go night diving to go Spearfish for

93:05

their own lobsters to make music you

93:07

know buy the bonfire at night

93:10

as many weekends out of the year as we

93:11

can but this time instead of trying to

93:14

bring like thousands of people there

93:15

we're rigging the area with these 360

93:17

cameras we're going to be live streaming

93:19

it to the rest of the world so all of

93:21

their fans no matter where they are can

93:23

watch what's actually happening and then

93:25

take advantage of these emerging

93:26

Technologies to own and even affect the

93:28

experience

93:29

so for example people online could chip

93:31

in a dollar and build a Beachside bar

93:33

and sell drinks their favorite artists

93:36

or like once I'm allowed to travel I can

93:38

be swimming at the reef and they can

93:39

decide to Chum the water and like the

93:41

local Captain who's like an amazing

93:43

character like

93:44

dump bait in the water and I think given

93:46

all the crazy sharks in the area people

93:47

would love to see the uh the results

93:48

alive of that but it's all about taking

93:51

people

93:52

on a manageable scale physically to

93:54

different places and then virtually

93:56

allowing them to connect with people

93:57

they never thought were possible and

93:59

partaking these experiences so for me I

94:01

would go out to some islands somewhere

94:03

yeah and then I'd be on the island

94:05

chilling and then my audience watching

94:07

can [ __ ] with me exactly or or like

94:10

impact your creative experience even as

94:12

well too so you could be like hosting a

94:14

bonfire chat or you can do a podcast

94:16

from a different Ireland location and

94:19

they can say hey we want you to do the

94:20

podcast from this island today with this

94:22

guest and ask these questions and they

94:23

can kind of get involved and help own

94:25

that experience

94:26

how are you gonna fund this yeah so like

94:29

right now it's doing everything and

94:30

anything like have a TV deal I've been

94:32

signing baseball cards I'm on Cameo like

94:35

literally like doing marketing for other

94:37

small startups and I think like things

94:40

have to grow and it's super super early

94:41

on but just trying to find any way to

94:43

you know get the revenue to do all this

94:44

you're gonna raise investment again I

94:46

don't know uh not tomorrow not this week

94:49

but you know in 6 12 18 months like I

94:52

have to kind of see what I'm allowed to

94:53

do and what I'm not allowed to do so

94:54

taking it step by step do you have this

94:56

kind of like because it's been such a

94:58

public failure and it's it's tarnished

95:01

by this like this subject of Lies liar

95:04

do every interaction you must have now

95:07

is there a party that knows that they

95:09

don't trust you

95:10

I think what's really like interesting

95:12

especially from the team standpoint is

95:14

I'm having an easier time finding like

95:16

team members and partners and like

95:18

employees whatever it is now and like

95:21

with having no money and having the

95:23

tarnish they did before I think for like

95:26

the 90 out of 100 people who just like

95:28

want to hate and like distance

95:29

themselves that almost inspires like the

95:31

10 of the people to really want to fight

95:33

for it and make something happen so I

95:35

almost have like deeper I think more

95:37

trusting relationships with my small

95:39

circle than I did before but obviously

95:42

I'm going to encounter you know millions

95:43

of people who are just gonna like say no

95:45

at first pass so

95:47

yeah when I heard you talk about pirate

95:49

recently a couple of weeks ago you

95:51

referenced the Bahamas now when you just

95:53

told me about pirate then yeah

95:56

you said some Island yeah I saw you on

95:59

full sense say you wanted to go back to

96:00

the Bahamas

96:01

yeah I I'd love to the Bahamas um we had

96:05

been working with a small local

96:07

development an island called Black Point

96:09

and we had a Super Connect connected

96:12

tight like local team that I had known

96:14

there for years that I called my dear

96:16

friends

96:17

um

96:18

a few weeks ago the Bahamas basically

96:20

announced that I wasn't allowed back

96:21

which was

96:23

super hard for me to hear I think the

96:25

reality of the situation is that there

96:27

are people in the Bahamas who are still

96:28

owed for their work and they need to be

96:30

paid back so before like any talks of

96:32

returning there happen like they need to

96:34

be paid back and I'd love to readdress

96:36

your relationship once that happens but

96:38

in the meantime pirate is the technology

96:40

we've built it is these experiences so

96:42

just like it's early I don't have the

96:44

answers yet but looking for other

96:45

locations to start testing what we've

96:47

been building who said who said in the

96:49

Bahamas you weren't allowed back the

96:50

government made a statement saying that

96:51

I'm not allowed back I think like some

96:53

media announced that I was doing a

96:55

festival there again which it was not

96:57

the situation and and I don't think I

96:59

ever announced that I hope I didn't but

97:01

I think that narrative was taken with

97:02

and run with to like this overall ban

97:04

which came out of left field for me what

97:06

did the statement say that I'm a

97:08

fugitive at the Bahamas

97:11

so if you go to the Bahamas they would

97:12

arrest you it sounds like it

97:16

uh I'm not aware of any charges that I

97:20

anytime or the past five years but once

97:22

again I think the reality is people who

97:24

worked hard for the fire Festival there

97:25

vendors uh contractors whatever it may

97:29

be are still owed and

97:31

you know if I can pay start paying 100 a

97:33

week whatever the number is like let's

97:35

figure that out and get that done

97:37

how are you doing

97:40

the stress is there

97:42

and

97:43

it's literally been three and a half

97:45

months right and it's like

97:48

how do I deal with this I think one of

97:50

the toughest things for me when I first

97:51

got out of jail I was in like a halfway

97:53

house program for a number of months and

97:55

the first people that kind of came to me

97:56

were people who I'd met in prison and

97:59

they were trying to essentially like you

98:01

know partner with me and get in close

98:03

and as I like learn more about those

98:05

people over time it's been more of like

98:06

separating myself

98:08

with from them and it's like building

98:10

and rebuilding with old friends and new

98:12

friends as well so

98:14

the human aspect took me some time and I

98:16

think I kind of like viewed the end of

98:17

my sentence as like a fresh start it's

98:19

like August 30th came I kind of like had

98:21

to separate from the people I'd been

98:22

around for just over four years at that

98:24

point and start reconnecting with old

98:27

friends and new people that's been a

98:29

challenge I think I've got a really

98:30

great small group right now but it's a

98:33

struggle to survive like I have no money

98:34

you know I'm trying to earn whoever I

98:36

can and just like get Consulting

98:38

marketing you know media jobs and just

98:40

doing my best but

98:41

it's not going to happen in six months

98:42

or nine months it's gonna take time are

98:44

you happy

98:45

I think I'm excited but also super

98:48

paranoid and nervous

98:49

so it's a mix and I feel like

98:51

I have like a good four to five years to

98:54

rebuild the foundation before

98:57

life is like copacetic again

99:00

and obviously coming in coming and doing

99:02

podcasts like this it can't be easy to

99:03

do this every [ __ ] day no you know

99:05

what I mean people like me calling you a

99:06

pathological life yeah yeah just reading

99:08

off all this stuff that you've done in

99:09

the past to be fair even harder than

99:11

every other one I've done so good for

99:13

you though we'll let you know what it is

99:15

um

99:18

it's not just that I feel like I have a

99:19

responsibility to it it's like

99:22

on this process you're on now there's

99:24

questions people want to ask and until

99:27

those questions are answered like

99:29

they're gonna remain yeah and in fact

99:31

for me I think Liberation for you is

99:33

like facing those tough questions and

99:34

answering them because eventually like

99:36

the truth is people are going to stop

99:37

asking them yeah like if they have those

99:39

answers so

99:40

um and you know I think it's worth me

99:42

saying as well I believe you should have

99:44

a chance I'm very much of the opinion

99:45

that like people like you that have done

99:47

wrong and that [ __ ] up and have held

99:49

their hands up and said I [ __ ] up I'm

99:51

wrong whether you're telling the truth

99:53

or not I don't know you you know I I

99:54

take you on your word but I believe that

99:56

if we have a society where people don't

99:59

get a second chance that is a worse

100:01

Society I spend a couple of two weeks

100:03

ago I went to a prison and spent pretty

100:05

much all day there really meeting

100:06

inmates and speaking to them and the

100:09

potential you know what I mean it really

100:10

did open my eyes because as you've

100:12

described I saw such unbelievable

100:14

potential crazy right I saw mistakes

100:16

that people had made in their lives and

100:17

then I saw a desperation to fix them and

100:20

to to get back out and be productive so

100:21

I think a society that has open up Open

100:24

Arms to to ex-offenders who have

100:27

committed certain lower level crimes I

100:29

think is a good site I'm not saying

100:30

yours is a low-level crime I'm not

100:31

passing judgment in your in your case I

100:33

think that's a better Society to live in

100:34

or else it's a waste of talent and you

100:37

know

100:38

so that's my stance on it now

100:42

do I do I believe everything you've said

100:46

in terms of like you'll never do it

100:47

again

100:48

I don't know

100:51

the scary part was you made a massive

100:53

mistake and then made another one you

100:55

know the fire Festival was a [ __ ]

100:57

very public [ __ ] show and then to then

100:58

scam people with the tickets I'm like

101:00

damn

101:01

I hope everything you've told me

101:03

told me is is the truth what message

101:05

would you want to send to the world like

101:06

all the people listening to this around

101:08

the world

101:10

what message do you want to send to them

101:13

I think the beauty that we all have in

101:15

some capacity is time right and it's a

101:18

patience too like I don't need anything

101:19

from anybody listening to this I just

101:21

hope that in 20 or 30 years we can look

101:23

back upon this conversation or snip it

101:26

to this conversation and said oh yeah

101:27

like oh this came true oh there's where

101:29

you messed up or there's where you did a

101:30

good job I think it's just like

101:31

documenting the journey and allowing

101:33

time to run its course and time Reveals

101:37

All Right

101:38

pirate where can we find pirate if you

101:40

want to go check it out we want to be

101:41

part of it where's where do we go to

101:43

check it out uh pirate.com p-y-r-t

101:46

orient.com yeah at piratebilly on social

101:49

great domain name yeah thank you cool

101:51

domain name yeah

101:52

he paid for that oh my God thanks to the

101:56

TV contract TV what's that just doing a

102:00

small like follow-on docu series about

102:02

like the attempt to build pirate nice

102:04

yeah you're ex I can tell you're excited

102:06

yeah are you are you nervous coming here

102:08

today

102:09

uh

102:11

not really I didn't know like I didn't

102:13

know how in depth we were going to go if

102:15

I'm glad I didn't really know because if

102:16

I knew the structure and the the

102:19

questions I don't think I could have

102:20

slept last night so like

102:22

glad I came in a little blind um I've

102:25

done three podcasts so far I did the

102:27

first one like maybe two weeks ago and

102:29

then I filmed the second one this

102:30

morning uh which is fun and then like I

102:33

guess I kind of came in thinking this

102:34

would be more jovial so I'm really

102:36

really glad I didn't know the depth of

102:38

this because I would have been super

102:39

nervous in the definitely not have slept

102:41

yesterday so of all the things I've

102:43

asked you what was the most

102:44

uncomfortable thing the thing where you

102:45

go ah insecurities drive like like the

102:49

why I think it's the most uncomfortable

102:50

because I don't have the answer

102:54

you're good and because you don't have

102:56

the answers yeah it still might be

102:57

running the show in the back room a

102:59

little bit right sure of course I'm

103:00

speaking from my own experience like I

103:02

talk I talk a lot about this podcast

103:04

whether I'm driven or whether I'm being

103:05

dragged by something and I've I've only

103:07

in the last couple of years started to

103:09

realize that I was being dragged by my

103:11

insecurities a lot of the time you know

103:13

my goals reflected that on Lamborghini

103:15

Ranger of a six pack yeah you know

103:17

we have a closing tradition on this

103:19

podcast everywhere the last guest yeah

103:21

asks a question for the next guest

103:23

without knowing who they're leaving it

103:24

for so they didn't realize that they

103:26

were leaving it for you okay interesting

103:28

question and I feel like I feel like I

103:30

might know the answer based on what

103:31

we've discussed

103:33

okay I'm gonna make a rule you can't

103:34

repeat something you've already said

103:36

here okay make a little more difficult

103:37

the question left for you not knowing

103:39

it's for you is what scares you the most

103:44

today

103:48

can't talk about probation

103:55

taking a shortcut

103:58

I think I have a propensity to go fast

104:00

and it's good in like Tech ways but it's

104:03

bad in life ways and there will be

104:06

opportunities that come from from the

104:08

media from podcasts from you know being

104:09

out of jail and it's not taking a

104:12

shortcut it's like don't get distracted

104:15

by the glittery lights and some

104:17

opportunity that ultimately represents a

104:19

shortcut

104:22

thank you Billy yeah thank you for being

104:24

thank you thank you for taking the

104:25

questions and thank you for being so

104:26

open and this is tough but I'm super

104:29

glad I did this and

104:31

the line of your questioning is amazing

104:33

so respect where it comes from and uh

104:35

yeah you're a master at this so thank

104:37

you thank you Billy hope you pay all the

104:39

restitution back hope you hope pirate

104:41

becomes a huge success I hope all the

104:42

lessons that you've learned over the

104:43

last 10 years God you've learned lessons

104:46

um all learned and they're replied and I

104:48

hope we can sit here someday five years

104:50

from now 10 years from now and talk

104:51

about

104:52

the opposite the success

104:55

um which is usually the conversation I

104:56

have with CEOs here okay the success

104:58

what you've built how you've done it um

104:59

and share all of those insights and

105:01

lessons

105:02

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105:59

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106:01

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106:03

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106:06

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106:08

time along with the little timepiece the

106:10

sand timer that I wear often and the

106:12

lion piece you might have seen Conor

106:13

McGregor has a similar piece which was

106:15

custom made for him for me it represents

106:18

courage and if you walk through my house

106:20

the house that I'm in right now if you

106:22

walk six feet in that direction you'll

106:25

see a huge lion portrait if you go

106:27

upstairs you'll see a lion portrait if

106:28

you look behind me on the Shelf near the

106:31

top there you'll see a line as well the

106:32

reason my house and my life is

106:34

surrounded by lions is because they

106:35

represent courage calmness and that

106:38

tenacity that I've applied to my

106:40

business success to my professional life

106:42

into everything in between for me the

106:43

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106:45

be almost a bit of a contradiction they

106:47

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106:49

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106:52

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106:54

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106:56

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106:59

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107:01

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107:03

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107:06

[Music]

Interactive Summary

This transcript features an in-depth, candid conversation with Billy McFarland, the founder of the disastrous Fire Festival, who discusses his path as a young entrepreneur, the extreme pressure and lies that led to the festival's collapse, his time in prison, and his attempt to rebuild his life and reputation with a new project called PYRT.

Suggested questions

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