The vast majority of numbers you see on

the internet aren't real. The accounts

that you interact with, the posts that

you see oftent times aren't even made by

a human being on the other side of the

keyboard. The cyberspace is dominated by

bots. And unless you've just woken up

from a coma, this isn't news to you.

Everybody knows that now. It's an

accepted part of cruising the worldwide

web that the [ __ ] you see is

artificially inflated and it's become a

huge yapping point, a massive topic,

specifically dead internet theory. And

diving even deeper into the minutia of

bots cannonballing into the deep end of

the pool, you will find viewbots. A

topic that often gets very aggressive

and accusatory because it is so

prevalent across streams in particular

on Twitch, on YouTube, on Kick.

Streamers of all shapes and sizes are

often using Viewbots to boost their

numbers. It's not some big conspiracy.

It's not deep state propaganda or

anything like that. It is a provable

real thing that platforms just don't

seem to be taking any real action on at

all. I could right now go live on Twitch

openly stating I'm viewbotting it out

the wazoo to [ __ ] 20k viewers and

maybe the worst that would happen is I

get like a 24-hour suspension from

Twitch. They don't care. They made that

push like a year ago about getting bots

off the platform, but that lasted for

what, two [ __ ] days, and then they

took like a catastrophic hit to their

overall viewer metrics. And I guess they

pump the brakes because at the end of

the day, and this is something people

say a lot, and it is true, those huge

numbers are good for Twitch as well to

advertisers. Even if the numbers are

fake, even if they know it's botted,

phony, baloney, fraudulent viewer

metrics, it doesn't matter. It makes

them more appealing to brands. So, it

seems like they are very handsoff when

it comes to doing out big punishment for

view bots. It's not exactly a well-kept

secret. It's pretty out there in the

open that tons of streamers viewbot.

Now, the reason why I'm yapping about it

again is because just yesterday, or

maybe it was even earlier today, I don't

know. Time moves in a weird [ __ ]

fashion once you hit your 30s.

Everything blends together. your bones

[ __ ] creek anytime you walk up or

downstairs. Anyway, though, I'll stop

bitching and whining about that. I know

you're not here to listen to me play a

sad song on the world's smallest violin

about my deteriorating cartilage. The

CEO of Night Media, Reed, came forward

with a post out of nowhere, saying that

it's time to start viewing. That's the

title of the post, which is a

eye-catching title, no doubt. Very

seldom will you hear someone in that

kind of position just say the the quiet

part out loud here about success in the

streaming space. And make no mistake,

Night Media is [ __ ] huge. They are

one of the top dogs in the YouTuber

streamer agency space. They are huge in

the industry. They represented Mr. Beast

for a while. I don't know if they still

do, but they they have represented and

still actively represent massive

creators. It was certainly interesting

to see him with a post like this that

makes it seem like he's out there

saying, "Everyone's got a Viewbot. We

got to open Pandora's box. If you're not

pooping, you're farting. We If you're

not using Viewbots, you're at a

disadvantage. Wake the [ __ ] up, Samurai.

Time to get Viewbots on the horn." But

reading the post, it's a little bit

different. Though ultimately, his tone

around Viewbots does seem to be somewhat

positive. What does it take to cut

through all the noise on the internet?

If everyone else is botting, why

shouldn't you? We used to live in a

world where if you made great content,

algorithms would find an audience for

your videos. Now creators have to clip

farm, pay clippers, and sometimes even

viewbot to have a better chance of

capturing more attention and breaking

through the noise. This is especially

true on platforms like Twitch, where

view botting can surface you on the

front page of popular streaming

categories. Off rip, this is some turbo

doomer ship because it kind of positions

it as like your only option if you're

just getting started. Oh, there used to

be a time where if you made great

content, you could get found. But those

times are way behind us in the [ __ ]

Now it's gone. That's a era long

forgotten like the saber-tooth tiger.

Now, if you want to cut through the

noise, you got to clip farm, pay

clippers, or Lord, help us. Even

Viewbot, you got to get down and dirty

in the pig pin. It's the only way. When

that's not true. You can still make

great content and get found. It does

happen. I think the best example of that

is Queso. I would be shocked to learn

Queso viewbotted at any point in his

life. I don't even think the guy could

find a Viewbot website or provider. I I

genuinely don't think he would even know

where to begin with something like that.

And he has blown up solely because he

makes good content. He cut through the

noise. And this is something I've always

said, luck is a huge part of it. It is.

It just is. But what he is right about

is that in the current day and age,

there is an alternative that doesn't

rely as much on RNG, and that is pay to

win. You can stand a better chance of

standing out in the oversaturation of

content creation by paying for view bots

to float your stream to the top of

categories or pay for view bots on other

socials where you're spamming clips from

your streams. So you could boost up

numbers on, you know, a wacky moment or

something and have it like explode

elsewhere because you inflated the

numbers through Viewbots. So then people

could find your stream and maybe

organically grow it that way, but you

still view bought it in order to boost a

clip that led people to the stream. Like

there are paths that don't rely as much

on luck because if you just have money

to start and just start buying views, it

does help put you in front of more eyes.

It's something that's very common,

especially on Twitter. But at the end of

the day, I just don't like this

mentality that Reed kind of encapsulates

here of, well, everyone else is

cheating, so I should too. And he's

trying to make like a strong argument

that everyone else is doing it. Content

alone, it could be the most slapping

banging content ever. It's not good

enough. It's all about the distribution

method now, which is dominated through

bots and [ __ ] like that. So really, you

got to think about this strategy of

using bots. I just don't like how he's

positioning bots as a strategy instead

of calling it what it really is, which

is cheating. Like, yes, you can gify the

distribution and [ __ ] through bots.

Everyone [ __ ] knows that. But I just

don't think it's something that should

be outwardly encouraged. And it's really

weird that the CEO of Night Media, one

of the biggest agencies in the space,

especially for streamers, is having this

kind of viewpoint. like his title isn't

exactly indicative of his thoughts

because he does say like this is a

problem. This is an exploit, but he

speaks about it like this exploit exists

so you have to use this now. That's like

you you really should like almost that

it's a necessity. And I just don't like

that perspective nor that mentality. I

just think there's a reason why this

topic on viewbots is always so

passionate from so many people because

viewbots [ __ ] suck. Nobody likes

that. It is just a completely dog [ __ ]

norm right now and I don't think it

needs to be even more normalized, but

it's not some requirement or anything

like that. Reed then goes on to make a

mention of advertisers and viewots. Do

advertisers have any way of tracking

botted engagement? And why isn't Twitch

cracking down on this at all? Those are

two really good questions. The answer to

do advertisers have a way of tracking

botted engagement is a big

nobody [ __ ] knows. My gut tells me

there's no way advertisers would have

any clue because how would they how

would they distinguish between authentic

and real viewers through just a number

plastered on a stream. It'd be entirely

on Twitch to take care of the bots and

get that number to be where it's like

the authentic viewers and not just like,

you know, fraudulent ones. I don't see

how they could ever possibly know what's

real and what's fake based on just the

publicly available information. And I

doubt Twitch is behind the scenes

saying, "Okay, so your advertisement was

played in front of 1 million concurrent

viewers over the cross of this campaign.

Of that, about 15K were real human

beings. We really appreciate your

business." Like, I highly doubt that

[ __ ] happens, right? Like it doesn't

happen on a streamer basis with sponsors

either. It's like if a streamer is

botting his uh stream up to like 5K, but

really he only has like a thousand real

viewers there and he works with a brand

and he sells to this brand at the 5k

concurrent viewers, he's making a lot of

extra money versus if he sold that his

real 1k and now the brand gets put in

front of what they believe is 5,000

people but is actually 4,000 bots with

only a thousand real people there. So

maybe the campaign only sees them make

like three [ __ ] sales. like, man,

Perry Poutine gota game only got three

clicks through this guy's stream even

though he has 5k concurrent viewers.

What's going on here? And then you can

maybe speculate and surmise that, okay,

he's botting. But then you'd also never

really know for sure because you could

also say like, okay, maybe his community

is just not interested in this gotcha

game. You these brands, I don't think

have any idea is the point I'm making. I

I don't see how they would. It's

entirely on Twitch to combat the bots.

And I don't think there's a way or a

tool that these brands have access to

that normal people don't that lets them

see real verse fake viewers. And then to

read second question about why does

Twitch not crack down on it? I think

everyone knows because Twitch also

benefits from these hugely inflated

numbers. They see a lot of upside to

these massive numbers being housed on

Twitch. I think that's pretty clear.

Probably don't need to dive any deeper

on that. And it is something that he

starts to tackle in his next section

here about platforms needing to take

action. He goes on to talk about, you

know, how prevalent the botting problem

is, as well as the reluctance from

platforms to act on it, believing that

the more views there are, the better

things look for advertisers, which many

people agree with. And again, that

probably is the simple truth of it. If

these numbers are huge, the platforms

are probably very happy because then

it's more appealing to advertisers. It

could end up with more money to the

platform itself. I think it really is

that simple. Now, it's this section that

ties directly into the eye-catching

title that he used here for this piece.

If everyone else is doing it, should

you? I would never explicitly say you

should bot your views on Twitch other

than in the title of this article. But

the reality is, if you're not

viewbotting, and everyone else is,

you're at a disadvantage. When you're

competing in a category where you're

buried if you don't have 500 plus

viewers, maybe shifting your strategy to

paying clippers and buying bots helps a

streamer break through. I wanted to see

what it would cost to bot a stream. And

for a hundred $180 a week on Viewbot, I

can get 1,500 followers, 225 chatters,

and 750 concurrent viewers. Not bad for

less than $800 a month. And these

companies accept crypto payments.

So, he's saying that he's not actively

advocating for viewbotting your channel.

But if you're not, well, you got your

own dick in your butt. Like, everyone

around you is doing it. Maybe you should

shift your strategy. I don't know. To

me, that feels like he is advocating for

it. Maybe I'm on the crackpipe. He's

pointing out a real problem that these

platforms don't enforce it. So, the

precedent has been set that there's no

actual consequences. But it does seem

like he's saying you really should

viewbot your streams if you want to

succeed. And he does prop it up as a

legitimate strategy and even insinuates

that it's not like super expensive. You

know, saying, you know, not bad for less

than $800 a month. Look at this huge

head start you can get. Really should be

something to consider. And like I get

it. It is something that people

obviously consider and pull the trigger

on, no doubt. But it's not exactly

something that I think should be

encouraged either. It sucks like that.

It's it is a bad practice and it there's

a reason why this is such a big topic

because people don't like viewbotters.

It's it's not something that I think

should be talked about in a manner that

feels like it's positive and and

encouraging and even setting it up as

like maybe even your only option if you

want to stand out because as Reed said

multiple times, good content isn't good

enough. You got to really consider

distribution and distribution viewbots

can really do wonders for. I don't know.

To me, it just rubs me the wrong way. He

then closes by talking about Viewbot

detection and how Twitch CEO mentioned

it's a game of cat and mouse and that

really there's not a whole lot of like

great information that he could find on

how brands can detect viewbots or

anything like that. And then he finishes

the big takeaway. We've entered an era

where good content alone isn't enough.

Distribution tactics are. When clipping,

paid amplification, and even bots can

artificially push you up the rankings,

the playing field starts to tilt toward

whoever is willing to game it. Twitch's

detection tools feel reactive at best,

and advertisers don't seem to have a

reliable way to verify what's real. If

bonding becomes normalized, creators

face a brutal question. Complete clean

and risk Jesus compete clean and risk

invisibility or bend the rules to

survive. Long-term though, this erodess

trust in the entire ecosystem. Again, he

drives that point home about good

content alone isn't enough. It's all

about distribution tactics. And I just

firmly disagree. Good content alone is

sometimes enough. It But again, it does

take luck. It does. It always has and it

always will. Distribution tactics

though, he's right, can be gamified and

boost your [ __ ] and immediately give you

a better chance so you're not overly

reliant on luck. If you'd rather focus

instead on pay to- win mechanics through

like clippers and viewbots and stuff

like that, then you would be entering

the Thunderdome competing head-to-head,

toe-to-toe with countless others who are

doing that daily. That is very, very

common and in many, many cases, it's

hard to tell if it's real or fake. So,

it is a legitimate problem and it sucks

that platforms don't do anything about

it. He's not wrong about the core that

there is a huge problem cuz these

platforms don't crack down on view bots

now. Everyone [ __ ] does it, it seems.

And it [ __ ] blows. And I imagine he's

right that it is a very real

consideration for tons of streamers.

Like, well, why would I even bother

trying to do this legitimately when

everyone else is [ __ ] cheating?

Everyone else is viewing, so why

wouldn't I? And it's hard to argue like

because it's morally correct to, you

know, play fair. It would be hard to

make someone be like, "Okay, then I'll

do that and go nowhere unless I get

[ __ ] crazy lucky when the alternative

is apparently like cheap view bots that

give them a better chance." It's

something that he's not wrong about in

his assessment here. Again, I just find

it weird that it feels like he's

speaking on it like almost positively,

like you're at a huge disadvantage. you

really need to think about this this

strategy that actually isn't all that

expensive if you want to compete on an

even playing field because at the end of

the day I don't think viewbots are

something that should be encouraged. I

don't think it should be twisted to the

point where people consider view bots

like a strategy as opposed to just

cheating because viewbots are bad for

everyone. There's a reason why it's such

a passionate topic for so many people

because it sucks. It sucks for the

people that aren't doing it and it sucks

for viewers too. Like viewbots are just

shitty overall, like genuinely. So like

it's not something that I'd like to see

more people start being like, "Yeah,

let's start really thinking about doing

more viewbotting as if there's not

already enough." So anyway, this this

was a very interesting post to say the

least, and I just wanted to yap about

it. That's really about it. See you.