Bankrupt - Sbarro
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What's up, guys? My name is Jake and
welcome to the 37th episode of Bankrupt.
Starting in New York in the 1950s, the
Sabarro restaurant chain has grown to
become an icon. Primarily known for
their casual Italian bites and
substantial presence inside indoor
shopping malls. The brand was once a
powerhouse, employing tens of thousands
of people with a truly global presence
of well over 1,000 locations. But those
prosperous years of private family
ownership and growth would eventually
come to an end with the company
ultimately filing for bankruptcy twice.
So in this episode, let's find out what
happened to Sabarro. This video is
sponsored by ODU. Stick with me through
the whole video to hear more about them.
It all began in Brooklyn, New York in
the mid 1950s with a family who had just
immigrated from Naples, Italy. All while
raising three young boys, Jinaro and
Carmela Sabarro wanted to open up their
own Solomaria, which is essentially an
Italian gourmet grocery store. After the
two worked various jobs around the city
to save money, they would finally open
up their own store in 1959. With a wide
variety of handmade sandwiches, pasta
dishes, and cheesecake, the shop would
garner tremendous success, enough for
the family to expand even further. By
the 60s, they would open up another
three locations, one even on the island
of Manhattan. With four locations across
the area, the family began noticing a
trend with their customers. Instead of
picking up the food and leaving as
intended, many of them would opt to just
treat their Italian goods as a sort of
informal restaurant and finish it before
they left. It wasn't long before the
family began placing some tables and
chairs, all while leaning into the
casual Italian fair with the addition of
fresh lasagna and critically pizza.
Their grocery store had now turned in to
sort of restaurants. It was now the
1970s, and as the family continued to
open up new locations, now under their
casual restaurant concept, a new type of
development had been taking over the
American suburbs. Developers across the
nation have been opening up large indoor
shopping centers, an intended hub for
community gatherings and shopping, all
contained within an easily accessible
temperature controlled building. They
would prove to be a huge hit and with
many starting to develop their own food
court areas. In 1970, Sabarro would open
their first mall location inside the
brand new Kings Plaza Shopping Center in
South Brooklyn. They opened it as a
continuation of the Italian deli theme
with a menu that had also expanded to
include shaved ice and other quick
bites. Sabarro continued to evolve
through this time though with the family
incorporating the company and
introducing a new logo. This brand new
location and this brand new concept
proved to be a massive hit. By the mid1
1980s, the Sabarro family now had 97
locations grossing around $20 million a
year. These restaurants had expanded
well outside the borders of New York,
too. Popping up under the Sabarro
Italian Eery name in shopping malls as
far as Sarasota, Florida, and
Minneapolis to across the border in
Toronto's enormous eaten center. These
shopping mall locations were often
packed, too, serving up just the right
mixture of convenient Italian bites, all
for a very affordable price. The
development of just serving a single
pizza slice to customers proved to be a
huge hit for the average shopping mall
consumer. The Sabarro family certainly
wasn't done there, though. They foraw
the opening of another 36 locations as
well as the introduction of a new format
called Sabarro Cafe, which would first
trial in Time Square. With a total of
105 restaurants and very little debt on
the books, the company would go public
on the American Stock Exchange in 1985.
In doing so, the company would raise
around $8 million, which the family
would primarily use to pay down their
debt. What a concept. By this point, the
Suns had taken over the business. Mainly
Mario Sabaro, who was now serving as
CEO. Under his leadership, Sabaro's
presence continued to expand across
America, now opening locations in the
West and even Puerto Rico. Both Wall
Street and the family knew there was
enormous potential with the brand, which
through the 1980s continued to grow
exponentially. While the company used
their growing stock to fund further
expansion, they also opened the door to
franchises, something the family had
always avoided. However, with strict
quality control, Zabaros could only grow
even faster than before, reaching 318
locations by 1988. The sales followed
suit with nearly $150 million in gross
revenue and over $14 million in actual
profit. Very impressive for such a short
time. By 1990, the company would cross
the Atlantic, opening their first truly
intercontinental location in the suburbs
of London. The '90s also proved to be a
hugely successful decade for the
company. Not only would Sabarro continue
to grow, making partnerships with other
brands to expand their presence outside
of the shopping center, but they would
also open up in new countries to stay
competitive in the very fierce pizza and
restaurant market. They would also test
out other store concepts like a
moderately priced Italian restaurant, a
steakhouse, and a sit-down pizzeria. All
of which only saw lukewarm appeal and
failed to accumulate staying power. The
mainline Sabaro brand, however, most
certainly did. And through this era, the
company proved to be really a staple of
shopping center food courts. If you
wanted pizza at the mall, Sabara was the
place to go. With the warm glow of heat
lamps and the neon signs, the green,
white, and red colors became synonymous
with people's trips to the mall food
court. Their distinct pizza infused
scent permeated the area, drawing in
hungry shoppers. The company was a
restaurant institution, one which by the
late '9s totaled around 800 locations.
It was around this time when Mario
Sabaro, who was still acting as CEO,
wanted to regain full control over the
company. So, following a full buyout
worth around $389 million, the company
went private. Once again, now under the
full control of the Sabarro family, the
brand entered the new millennium under
quite an incredible ownership change. An
instance of a company growing through
public stock and investments, then being
brought back into privatization through
the original family that created it. It
was a pretty incredible story. Sabarro
was now earning hundreds of millions of
dollars, and once again, the chain
continued to grow, adding another 100
locations by 2001. However, management
acknowledged that their brand image had
gotten a little lost with all of this
expansion. So, in 2003, they hired a new
CEO that wasn't part of the family. A
big step for the future of the company.
However, challenges for them would only
mount as by 2004, the company posted
their largest sales drop ever. Not only
did revenues drop nearly three and a
half%, but Sabarro had actually posted a
net loss for the year in 2003, just two
years after their new CEO took the helm.
He was replaced by yet another new CEO.
Several of the Sabarro family members
had also left the company by this point,
and the corporate messaging was all
around the struggles of increased food
costs, mainly with cheese, as well as
competition and the war in Iraq.
Ultimately, the parts of the family that
did still control the company opted to
sell it. In November of 2006, it was
announced that the private equity firm
Mid Ocean Partners would be the buyer.
Unsurprisingly, Mid Ocean didn't have
enough capital to fully meet the $417
million price point. So, the firm took
out at least $28 million in debts to
purchase the brand. They then, of
course, attached that debt to the
company. But it's not like these new
owners didn't have a vision as they
wanted to bring the chain back into a
growth position. After their 1,000th
store opened in mid 2007, the company
publicly set a road map to grow their
locations to over 2,000 by 2011.
However, this was all being done while
the actual market potential didn't seem
to be there. Sabarro as a brand was
facing many challenges from increased
competition to changing consumer habits,
mainly with more options in the healthy
casual space. The brand just couldn't
compete very well in that market. And of
course, the 2008 recession certainly
didn't help. Consumer spending within
shopping malls had declined dramatically
and customers had cut down on outside
expenses like food at food courts. The
brand was quickly falling into a hole as
borrowing interest rates had
skyrocketed. In the first nine months of
2010, the company had lost nearly $30
million. Sabarro was quickly
accumulating hundreds of millions of
dollars worth of debt and approaching a
tipping point. On April 4th, 2011,
Sabarro had filed for Chapter 11
bankruptcy protection with over $350
million in debt. Much of that debt had
come from the private equity firm which
bought them just 5 years prior. When
asked about the situation, a restaurant
consultant described their situation
pretty bluntly when he told the Chicago
Tribune that quote, "This is not based
on any specific products, pizza, but
instead on how Sabarro ran their
business, executed leases, created
profitable items, and managed their
labor model. Sabarro is a stale and old
brand that has not taken any steps to
reignite their audiences and has not
competed on the same level as their
competitors. Sabarro for their part
indicated that they were going to find a
way through their bankruptcy and
following the closure of various
locations and the elimination of jobs at
their corporate headquarters. Sabarro
emerged from bankruptcy in November
2011. However, the company wasn't fully
out of trouble. Domestically, the
majority of their stores were still
found inside of indoor shopping malls,
and by this point, they were on a
downward trend. Less shoppers inside of
malls meant less potential customers to
eat at some bar. These locations also
limited them massively for atome
delivery, a huge part of the industry
for other pizza restaurants. The
company, however, did freshen up some of
their locations and made changes to
their menu, all in a hope to recapture
some of their customers. However, as
shopping malls turned into dead malls,
and as Sabarro struggled to keep up with
higher food, labor, and occupancy costs,
they were once again reaching a point
where they weren't going to be able to
make payments towards suppliers and
creditors. For the second time in less
than 3 years, on March 14th, 2014,
Sabarro filed for bankruptcy once again.
This Chapter 11 filing would see the
chain close even more locations, mostly
domestic ones, all while they were able
to shave off around half their debt and
streamline some operations. With a $35
million cash infusion from investors,
the brand once again emerged from
bankruptcy in June 2014. With this exit,
they now had new private equity owners,
which took majority stakes. Almost
immediately, the company went on a
mission to reinvent themselves. With a
new CEO in place, Sabarro introduced a
new corporate brand image with modern
aesthetics. A new logo was developed and
even a standalone test store in
Columbus, Ohio was opened. But Sabarro
was now a much smaller company, one
which had around 300 locations left
within America, over half of what they
had just a decade ago. Malls across the
country continued to shutter permanently
and Sabarro was a byproduct of their
decline. To combat this, the company
continued to revamp their existing
profitable locations, focus more on
pizza, and open even more stores outside
of malls. Aside from further
international expansion, where the
company actually saw good success
domestically, they focused more on their
online presence, making their products
available on delivery apps, and building
out a whole reward system. Over a decade
following their exit from bankruptcy,
well, the company actually seems to be
turning things around. In fact, Sabarro
has actually been opening up new stores
at a rather rapid pace. In just the last
few years, they have opened up over 200
locations. Many of these new openings
are overseas, though they would enter
new segments like casinos, military
bases, hospitals, and convenience
stores. At this point, over half of
Sabarro's now 700 or so stores are
located outside of the United States.
This makes them really more of an
international chain than an American
one. And I think that just goes to show
how much this company has changed over
the last few years. It's honestly almost
recognizable from where they started 70
years ago. The rather bland looking
modern stores, which now mainly focus on
pizza, are certainly a far cry from the
vibrant Italian grocery store that it
started as. You can tell which version
of the company is owned by private
equity and which was owned by a private
family. A family which started with a
dream and grew it with tremendous
vision. Sabarro became an American
casual institution. a weekly ritual for
many mallgoers and their enormous
presence across the country turned them
into an iconic brand. However, by the
2000s, it all began to fall apart. With
rising costs affecting their strong, low
price points, and with the shopping
institutions they had heavily relied on
all on a sharp decline, it was beginning
to become very hard to keep the brand
afloat. Forcing a company that is so
locked into the exact formula that made
it successful to change and adapt with a
whole new way of doing things. Well,
it's just really hard. Mix in a
recession and new corporate owners who
themselves saddled the company with
hundreds of millions of dollars worth of
debt. Then, yeah, I mean, it's really no
surprise that the company fell so
quickly. Their two subsequent
bankruptcies were both a mixture of poor
management and extremely unfortunate
positioning in the marketplace. While
today the company does seem to be on the
rise once again, it's certainly not
without its own challenges. Perhaps the
biggest elephant in the room for Sabarro
today is just the quality perception of
their domestic stores. Frankly, it's not
hard to find people with a poor view of
their food. I mean, just look at the
comments of any of their bland corporate
feeling posts or just check the Google
reviews. It's hard to find a location
with over 3.5 stars. I mean, the brand
seems to be relying more on convenience
than it does actual food quality,
especially when that pizza slice under a
heat lamp all day runs you around $6.
But at the same time, clearly the
company is seeing success with more
niche locations abroad. In 2025 alone,
they had opened over a 100 new
locations, mainly overseas. So that
still means the corporate direction for
the brand seems positive. While they are
now a private company and as a result we
don't know the exact state of their
financial health. I think it's safe to
say that this iconic brand, however
different and now may be, may have
actually successfully navigated through
buyouts, recessions, and two
bankruptcies. Perhaps the slice of the
market they now have will only grow
bigger. Obviously, running a business of
any size is hard. Just look at any video
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the description below. Anyway, guys, my
name is Jake and thank you very much for
watching.
Heat. Hey, Heat.
Ask follow-up questions or revisit key timestamps.
This video chronicles the rise and fall of the Sbarro restaurant chain, from its humble beginnings as a family-owned Italian grocery store in Brooklyn in the 1950s to its eventual bankruptcy filings and subsequent transformations. Founded by Gennaro and Carmela Sbarro, the business expanded from a single store to multiple locations, evolving into a casual Italian restaurant concept. Sbarro became a powerhouse, particularly known for its presence in shopping mall food courts, reaching a peak of 800 locations by the late '90s. However, the company faced numerous challenges in the 2000s, including increasing competition, changing consumer habits, rising costs, and the impact of the 2008 recession. These factors led to two Chapter 11 bankruptcy filings in 2011 and 2014. Despite these setbacks, Sbarro has undergone significant changes, including new ownership, a rebranding effort, and a shift in focus towards international expansion and non-mall locations. While domestic Sbarro stores are perceived to have quality issues, the company has been opening new locations, particularly overseas, suggesting a potential turnaround.
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