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Bankrupt - Sbarro

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Bankrupt - Sbarro

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441 segments

0:00

One claims it's the company's only

0:02

chance for survival.

0:08

>> Atari has filed for Chapter 11

0:10

bankruptcy protection. The 31-year-old

0:12

>> PWA presents the difference. Kodak is

0:16

filing for Chapter 11 bankruptcy

0:18

protection.

0:26

What's up, guys? My name is Jake and

0:28

welcome to the 37th episode of Bankrupt.

0:32

Starting in New York in the 1950s, the

0:34

Sabarro restaurant chain has grown to

0:37

become an icon. Primarily known for

0:39

their casual Italian bites and

0:41

substantial presence inside indoor

0:43

shopping malls. The brand was once a

0:45

powerhouse, employing tens of thousands

0:48

of people with a truly global presence

0:51

of well over 1,000 locations. But those

0:54

prosperous years of private family

0:56

ownership and growth would eventually

0:58

come to an end with the company

1:00

ultimately filing for bankruptcy twice.

1:03

So in this episode, let's find out what

1:06

happened to Sabarro. This video is

1:09

sponsored by ODU. Stick with me through

1:11

the whole video to hear more about them.

1:13

It all began in Brooklyn, New York in

1:15

the mid 1950s with a family who had just

1:17

immigrated from Naples, Italy. All while

1:20

raising three young boys, Jinaro and

1:22

Carmela Sabarro wanted to open up their

1:25

own Solomaria, which is essentially an

1:27

Italian gourmet grocery store. After the

1:30

two worked various jobs around the city

1:32

to save money, they would finally open

1:34

up their own store in 1959. With a wide

1:37

variety of handmade sandwiches, pasta

1:39

dishes, and cheesecake, the shop would

1:41

garner tremendous success, enough for

1:44

the family to expand even further. By

1:46

the 60s, they would open up another

1:48

three locations, one even on the island

1:50

of Manhattan. With four locations across

1:53

the area, the family began noticing a

1:55

trend with their customers. Instead of

1:57

picking up the food and leaving as

1:58

intended, many of them would opt to just

2:00

treat their Italian goods as a sort of

2:03

informal restaurant and finish it before

2:05

they left. It wasn't long before the

2:07

family began placing some tables and

2:09

chairs, all while leaning into the

2:11

casual Italian fair with the addition of

2:13

fresh lasagna and critically pizza.

2:16

Their grocery store had now turned in to

2:19

sort of restaurants. It was now the

2:21

1970s, and as the family continued to

2:23

open up new locations, now under their

2:25

casual restaurant concept, a new type of

2:28

development had been taking over the

2:30

American suburbs. Developers across the

2:32

nation have been opening up large indoor

2:35

shopping centers, an intended hub for

2:38

community gatherings and shopping, all

2:40

contained within an easily accessible

2:42

temperature controlled building. They

2:44

would prove to be a huge hit and with

2:47

many starting to develop their own food

2:48

court areas. In 1970, Sabarro would open

2:52

their first mall location inside the

2:55

brand new Kings Plaza Shopping Center in

2:57

South Brooklyn. They opened it as a

2:59

continuation of the Italian deli theme

3:01

with a menu that had also expanded to

3:03

include shaved ice and other quick

3:05

bites. Sabarro continued to evolve

3:08

through this time though with the family

3:09

incorporating the company and

3:11

introducing a new logo. This brand new

3:13

location and this brand new concept

3:15

proved to be a massive hit. By the mid1

3:18

1980s, the Sabarro family now had 97

3:22

locations grossing around $20 million a

3:25

year. These restaurants had expanded

3:27

well outside the borders of New York,

3:29

too. Popping up under the Sabarro

3:31

Italian Eery name in shopping malls as

3:34

far as Sarasota, Florida, and

3:35

Minneapolis to across the border in

3:38

Toronto's enormous eaten center. These

3:40

shopping mall locations were often

3:42

packed, too, serving up just the right

3:44

mixture of convenient Italian bites, all

3:47

for a very affordable price. The

3:49

development of just serving a single

3:51

pizza slice to customers proved to be a

3:54

huge hit for the average shopping mall

3:56

consumer. The Sabarro family certainly

3:58

wasn't done there, though. They foraw

3:59

the opening of another 36 locations as

4:02

well as the introduction of a new format

4:04

called Sabarro Cafe, which would first

4:06

trial in Time Square. With a total of

4:09

105 restaurants and very little debt on

4:11

the books, the company would go public

4:13

on the American Stock Exchange in 1985.

4:16

In doing so, the company would raise

4:18

around $8 million, which the family

4:20

would primarily use to pay down their

4:22

debt. What a concept. By this point, the

4:24

Suns had taken over the business. Mainly

4:26

Mario Sabaro, who was now serving as

4:29

CEO. Under his leadership, Sabaro's

4:31

presence continued to expand across

4:33

America, now opening locations in the

4:36

West and even Puerto Rico. Both Wall

4:38

Street and the family knew there was

4:40

enormous potential with the brand, which

4:43

through the 1980s continued to grow

4:45

exponentially. While the company used

4:47

their growing stock to fund further

4:49

expansion, they also opened the door to

4:51

franchises, something the family had

4:53

always avoided. However, with strict

4:56

quality control, Zabaros could only grow

4:58

even faster than before, reaching 318

5:02

locations by 1988. The sales followed

5:05

suit with nearly $150 million in gross

5:08

revenue and over $14 million in actual

5:11

profit. Very impressive for such a short

5:14

time. By 1990, the company would cross

5:17

the Atlantic, opening their first truly

5:19

intercontinental location in the suburbs

5:21

of London. The '90s also proved to be a

5:24

hugely successful decade for the

5:26

company. Not only would Sabarro continue

5:28

to grow, making partnerships with other

5:30

brands to expand their presence outside

5:32

of the shopping center, but they would

5:33

also open up in new countries to stay

5:36

competitive in the very fierce pizza and

5:38

restaurant market. They would also test

5:40

out other store concepts like a

5:41

moderately priced Italian restaurant, a

5:44

steakhouse, and a sit-down pizzeria. All

5:46

of which only saw lukewarm appeal and

5:49

failed to accumulate staying power. The

5:51

mainline Sabaro brand, however, most

5:53

certainly did. And through this era, the

5:56

company proved to be really a staple of

5:58

shopping center food courts. If you

6:00

wanted pizza at the mall, Sabara was the

6:03

place to go. With the warm glow of heat

6:05

lamps and the neon signs, the green,

6:07

white, and red colors became synonymous

6:09

with people's trips to the mall food

6:11

court. Their distinct pizza infused

6:13

scent permeated the area, drawing in

6:16

hungry shoppers. The company was a

6:18

restaurant institution, one which by the

6:21

late '9s totaled around 800 locations.

6:25

It was around this time when Mario

6:26

Sabaro, who was still acting as CEO,

6:29

wanted to regain full control over the

6:32

company. So, following a full buyout

6:34

worth around $389 million, the company

6:38

went private. Once again, now under the

6:40

full control of the Sabarro family, the

6:43

brand entered the new millennium under

6:45

quite an incredible ownership change. An

6:47

instance of a company growing through

6:49

public stock and investments, then being

6:52

brought back into privatization through

6:54

the original family that created it. It

6:57

was a pretty incredible story. Sabarro

6:59

was now earning hundreds of millions of

7:00

dollars, and once again, the chain

7:03

continued to grow, adding another 100

7:05

locations by 2001. However, management

7:08

acknowledged that their brand image had

7:10

gotten a little lost with all of this

7:12

expansion. So, in 2003, they hired a new

7:15

CEO that wasn't part of the family. A

7:18

big step for the future of the company.

7:20

However, challenges for them would only

7:23

mount as by 2004, the company posted

7:26

their largest sales drop ever. Not only

7:28

did revenues drop nearly three and a

7:30

half%, but Sabarro had actually posted a

7:33

net loss for the year in 2003, just two

7:36

years after their new CEO took the helm.

7:38

He was replaced by yet another new CEO.

7:41

Several of the Sabarro family members

7:43

had also left the company by this point,

7:45

and the corporate messaging was all

7:46

around the struggles of increased food

7:48

costs, mainly with cheese, as well as

7:50

competition and the war in Iraq.

7:53

Ultimately, the parts of the family that

7:55

did still control the company opted to

7:57

sell it. In November of 2006, it was

8:00

announced that the private equity firm

8:03

Mid Ocean Partners would be the buyer.

8:05

Unsurprisingly, Mid Ocean didn't have

8:07

enough capital to fully meet the $417

8:10

million price point. So, the firm took

8:13

out at least $28 million in debts to

8:17

purchase the brand. They then, of

8:19

course, attached that debt to the

8:20

company. But it's not like these new

8:22

owners didn't have a vision as they

8:24

wanted to bring the chain back into a

8:26

growth position. After their 1,000th

8:28

store opened in mid 2007, the company

8:31

publicly set a road map to grow their

8:33

locations to over 2,000 by 2011.

8:36

However, this was all being done while

8:39

the actual market potential didn't seem

8:41

to be there. Sabarro as a brand was

8:43

facing many challenges from increased

8:45

competition to changing consumer habits,

8:48

mainly with more options in the healthy

8:50

casual space. The brand just couldn't

8:52

compete very well in that market. And of

8:54

course, the 2008 recession certainly

8:56

didn't help. Consumer spending within

8:59

shopping malls had declined dramatically

9:01

and customers had cut down on outside

9:03

expenses like food at food courts. The

9:06

brand was quickly falling into a hole as

9:09

borrowing interest rates had

9:10

skyrocketed. In the first nine months of

9:13

2010, the company had lost nearly $30

9:16

million. Sabarro was quickly

9:19

accumulating hundreds of millions of

9:21

dollars worth of debt and approaching a

9:23

tipping point. On April 4th, 2011,

9:27

Sabarro had filed for Chapter 11

9:29

bankruptcy protection with over $350

9:33

million in debt. Much of that debt had

9:36

come from the private equity firm which

9:38

bought them just 5 years prior. When

9:40

asked about the situation, a restaurant

9:42

consultant described their situation

9:44

pretty bluntly when he told the Chicago

9:46

Tribune that quote, "This is not based

9:49

on any specific products, pizza, but

9:52

instead on how Sabarro ran their

9:53

business, executed leases, created

9:56

profitable items, and managed their

9:58

labor model. Sabarro is a stale and old

10:01

brand that has not taken any steps to

10:04

reignite their audiences and has not

10:06

competed on the same level as their

10:08

competitors. Sabarro for their part

10:10

indicated that they were going to find a

10:12

way through their bankruptcy and

10:14

following the closure of various

10:15

locations and the elimination of jobs at

10:17

their corporate headquarters. Sabarro

10:19

emerged from bankruptcy in November

10:22

2011. However, the company wasn't fully

10:25

out of trouble. Domestically, the

10:27

majority of their stores were still

10:29

found inside of indoor shopping malls,

10:31

and by this point, they were on a

10:33

downward trend. Less shoppers inside of

10:35

malls meant less potential customers to

10:38

eat at some bar. These locations also

10:40

limited them massively for atome

10:43

delivery, a huge part of the industry

10:45

for other pizza restaurants. The

10:47

company, however, did freshen up some of

10:49

their locations and made changes to

10:51

their menu, all in a hope to recapture

10:53

some of their customers. However, as

10:55

shopping malls turned into dead malls,

10:58

and as Sabarro struggled to keep up with

11:00

higher food, labor, and occupancy costs,

11:02

they were once again reaching a point

11:04

where they weren't going to be able to

11:06

make payments towards suppliers and

11:08

creditors. For the second time in less

11:10

than 3 years, on March 14th, 2014,

11:14

Sabarro filed for bankruptcy once again.

11:17

This Chapter 11 filing would see the

11:20

chain close even more locations, mostly

11:22

domestic ones, all while they were able

11:24

to shave off around half their debt and

11:27

streamline some operations. With a $35

11:30

million cash infusion from investors,

11:33

the brand once again emerged from

11:35

bankruptcy in June 2014. With this exit,

11:39

they now had new private equity owners,

11:41

which took majority stakes. Almost

11:44

immediately, the company went on a

11:45

mission to reinvent themselves. With a

11:47

new CEO in place, Sabarro introduced a

11:50

new corporate brand image with modern

11:52

aesthetics. A new logo was developed and

11:55

even a standalone test store in

11:57

Columbus, Ohio was opened. But Sabarro

12:00

was now a much smaller company, one

12:02

which had around 300 locations left

12:05

within America, over half of what they

12:07

had just a decade ago. Malls across the

12:10

country continued to shutter permanently

12:12

and Sabarro was a byproduct of their

12:14

decline. To combat this, the company

12:16

continued to revamp their existing

12:18

profitable locations, focus more on

12:20

pizza, and open even more stores outside

12:23

of malls. Aside from further

12:25

international expansion, where the

12:27

company actually saw good success

12:29

domestically, they focused more on their

12:31

online presence, making their products

12:33

available on delivery apps, and building

12:35

out a whole reward system. Over a decade

12:37

following their exit from bankruptcy,

12:39

well, the company actually seems to be

12:41

turning things around. In fact, Sabarro

12:44

has actually been opening up new stores

12:46

at a rather rapid pace. In just the last

12:49

few years, they have opened up over 200

12:52

locations. Many of these new openings

12:54

are overseas, though they would enter

12:56

new segments like casinos, military

12:58

bases, hospitals, and convenience

13:01

stores. At this point, over half of

13:03

Sabarro's now 700 or so stores are

13:07

located outside of the United States.

13:09

This makes them really more of an

13:11

international chain than an American

13:14

one. And I think that just goes to show

13:15

how much this company has changed over

13:17

the last few years. It's honestly almost

13:20

recognizable from where they started 70

13:22

years ago. The rather bland looking

13:24

modern stores, which now mainly focus on

13:27

pizza, are certainly a far cry from the

13:29

vibrant Italian grocery store that it

13:31

started as. You can tell which version

13:33

of the company is owned by private

13:35

equity and which was owned by a private

13:37

family. A family which started with a

13:40

dream and grew it with tremendous

13:42

vision. Sabarro became an American

13:44

casual institution. a weekly ritual for

13:47

many mallgoers and their enormous

13:49

presence across the country turned them

13:52

into an iconic brand. However, by the

13:55

2000s, it all began to fall apart. With

13:58

rising costs affecting their strong, low

14:00

price points, and with the shopping

14:02

institutions they had heavily relied on

14:04

all on a sharp decline, it was beginning

14:06

to become very hard to keep the brand

14:09

afloat. Forcing a company that is so

14:11

locked into the exact formula that made

14:14

it successful to change and adapt with a

14:17

whole new way of doing things. Well,

14:19

it's just really hard. Mix in a

14:21

recession and new corporate owners who

14:23

themselves saddled the company with

14:24

hundreds of millions of dollars worth of

14:26

debt. Then, yeah, I mean, it's really no

14:28

surprise that the company fell so

14:30

quickly. Their two subsequent

14:32

bankruptcies were both a mixture of poor

14:34

management and extremely unfortunate

14:37

positioning in the marketplace. While

14:39

today the company does seem to be on the

14:41

rise once again, it's certainly not

14:43

without its own challenges. Perhaps the

14:45

biggest elephant in the room for Sabarro

14:46

today is just the quality perception of

14:49

their domestic stores. Frankly, it's not

14:51

hard to find people with a poor view of

14:53

their food. I mean, just look at the

14:55

comments of any of their bland corporate

14:57

feeling posts or just check the Google

14:59

reviews. It's hard to find a location

15:01

with over 3.5 stars. I mean, the brand

15:04

seems to be relying more on convenience

15:06

than it does actual food quality,

15:08

especially when that pizza slice under a

15:10

heat lamp all day runs you around $6.

15:13

But at the same time, clearly the

15:15

company is seeing success with more

15:17

niche locations abroad. In 2025 alone,

15:20

they had opened over a 100 new

15:22

locations, mainly overseas. So that

15:25

still means the corporate direction for

15:27

the brand seems positive. While they are

15:29

now a private company and as a result we

15:32

don't know the exact state of their

15:33

financial health. I think it's safe to

15:35

say that this iconic brand, however

15:38

different and now may be, may have

15:40

actually successfully navigated through

15:42

buyouts, recessions, and two

15:45

bankruptcies. Perhaps the slice of the

15:48

market they now have will only grow

15:51

bigger. Obviously, running a business of

15:54

any size is hard. Just look at any video

15:56

in this series. It's even harder to be a

15:58

small business with not a large team

16:01

behind you. Managing all of these

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different types of apps and spreadsheets

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is tedious and timeconuming. It's a lot

16:06

to keep track of. That's where this

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adjust. I'm pretty sure the Sabaros

16:49

certainly would have wished to have an

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17:05

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17:08

watching.

17:20

Heat. Hey, Heat.

Interactive Summary

This video chronicles the rise and fall of the Sbarro restaurant chain, from its humble beginnings as a family-owned Italian grocery store in Brooklyn in the 1950s to its eventual bankruptcy filings and subsequent transformations. Founded by Gennaro and Carmela Sbarro, the business expanded from a single store to multiple locations, evolving into a casual Italian restaurant concept. Sbarro became a powerhouse, particularly known for its presence in shopping mall food courts, reaching a peak of 800 locations by the late '90s. However, the company faced numerous challenges in the 2000s, including increasing competition, changing consumer habits, rising costs, and the impact of the 2008 recession. These factors led to two Chapter 11 bankruptcy filings in 2011 and 2014. Despite these setbacks, Sbarro has undergone significant changes, including new ownership, a rebranding effort, and a shift in focus towards international expansion and non-mall locations. While domestic Sbarro stores are perceived to have quality issues, the company has been opening new locations, particularly overseas, suggesting a potential turnaround.

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