Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No.
2661 segments
In the in the football career, you go
through a lot ups and downs and a lot of
uh difficult moments.
And uh let's say the ones that suffered
most family,
they um they see your good moments, your
bad moments, your good side, your bad
side also,
but uh they always stand by you.
>> Your time at Manchester United has been
a bit of a roller coaster like this. And
so on that day when you get a big offer
to leave Manchester United for a
contract that was worth reportedly 200
million, why didn't you go?
>> It's Captain Fantastic.
>> Manchester United's captain Bruno
Fernandez has arguably become their
greatest player in the post Ferguson
era. There isn't a single player in the
Premier League who has more assists
since his arrival. He's won more club
player of the year awards than Ronaldo
and only five players have scored more
than his 70 league goals. So, I'm at the
Manchester United training ground to ask
him the questions the footballing world
wants to know, including recently Roy
Keane criticized your mentality based on
a quote he claimed you said. How do you
respond to that?
>> He came criticizing me, killing me,
saying that I'm not good enough, that
I'm not a good captain, that I'm not a
good player for the club. It's okay. I
don't mind. What I don't like is when
people lie about things. I even asked
Ole his number to have a word with him.
>> Did you speak to him?
>> Bruno. To understand somebody, I always
think you have to start with where they
started and the the early context that
they grew up in. And we were just
talking before we started recording
about Porto. I'm on a journey to
understand why you are the way that you
are because you're such an anomaly on
the pitch and your your career when I
track the journey of where you've come
from and how you continually were
promoted and pushed forward at a very
young age is clear to me that your early
context your early upbringing and
whatever it was that was present at that
age has shaped you in some very very
important way what is the sort of
earliest thing I need to understand
about where you came from and that
environment
>> for me is all about family is about
taking care of other people And I think
to succeed not just in in sports but in
life, you need to be you need to be very
careful of of your surroundings. So I
think the values of my family, the
values of my of my parents were were
what make me the person and the player I
am today.
>> The older I've gotten, I'm now 33, so I
think I'm 2 years older than you, the
more I've realized actually with time
what I learned from my parents and like
the values that my dad in particular
gave me. He never for a lot of the
things it's not something he ever said
to me. It's like modeling what he did.
So seeing how he behaved.
>> Yeah.
>> What's that for you?
>> It's it's kind of the same, you know,
like um my father was never a person to
to show his emotions too much or tell
you what to do or how to do it. Uh he
would just do it and you would
understand by by by his behavior, by the
way things that uh that was his way of
showing us how he has to be doing. Was
never a person of like hugging, kissing
and stuff. He's got now into that even
when I come out of games and stuff you
see like I I I always get his hug. I
always get the his kiss and this is
something that I as a kid I knew how
much he loved me but uh in in this small
aspects was always my mom giving this
kind of love. He was more uh in the way
of he was showing how things have to be
done how how much you have to sacrifice
yourself to certain things. My dad was
very strong with me in term of like
games.
>> Imagine I could come out of a game
scoring two, three goals or whatsoever
and my parents, my dad in this case will
always pick up the bad moments I had in
games to make me understand that wasn't
that wasn't that was good but wasn't
great. It's always margin to
improvement. You know, it's always small
things. And I think I've learned such
from such a young age to deal with
criticism that I'm now in probably in
one of the biggest clubs in terms of
like caring criticism and attention.
That doesn't hurt me. Like I don't like
it. Obviously, no one likes to get
criticized, but it doesn't hurt me. It
doesn't change the way I behave. It
doesn't
change the way I want to do things. But
from the other side, it makes me
understand there's still things to
improve. And I listen to that and I I I
I look at my game and I see if he's
needed of changing of improvement in my
game. And and my dad was always very
strong in that with me. And I see
nowadays the parents, you know, my dad
never wanted me to be a footballer. He
wanted me to become a better person, a
better player on or a better student.
Everything I wanted I wanted to do, he
just wanted to me to do it at like 100%.
You need you want to do this, you have
to do the best you can. You can't just
be happy with you go to a test and let's
say in Portugal was from zero to 100%.
And you have 98 and you'll be the most
happiest person in the world. No, you
can be happy because that result is
amazing. But you left 2% then that you
still can improve. So you always showing
me that even if it was just a small
thing or a small detail, you still have
something more to do. You still still
have something more that you can improve
or become better. And that's something
that has stuck with me not just in
football but in life. I don't like to do
things 50% 60 70 or 80. Whenever I'm
included in something, I want I want to
go full. I want to learn as much as I
can. I want to be the best version I can
in that aspect, whatever it is.
>> I mean, it's it's really interesting
because I I I wonder to myself how you I
think you started playing football at 5
years old.
>> Yeah, five.
>> And were you good from 5 years old? Were
you were you different from your peers
at a young age? In such a young age, I I
never think about being a footballer. I
just wanted to play football for life.
I'm just happy playing football. I just
want to have this ball in my feet every
time, all time.
>> And you joined uh FC Infesta.
>> Yeah, that was my first club
>> at 5 years old. I mean, I've got some
photos of you as as a young man here.
I've got so many photos here, but you
must be roughly around that age then.
And remarkably, I read that after one
training session, they moved you into
the older group and you played with
people two years older than you when you
were four, five years old.
>> Yeah, I was five playing with a seven
years old.
>> Why did they move you into a different
group?
>> I went for the first session and it was
a football session. Five aside uh but
like an indoor thing. Um
>> and uh after that first session, they
told me that like no, you need to get on
the grass. And then I think it comes
just u you know I looked at the other
players and at the other other people
that were training with me and I didn't
want to be better than them. I just
wanted to like
getting getting at them was the same at
getting at my brother that was five
years old than me. For me it was no
difference. If I have to beat him up I
will beat him up. You know like one v
one I'm going to go past him. I have to
tackle I'm going to tackle him. He's
going to tackle me stronger. It doesn't
matter. I tackle him again. And and I
was I had no fear. And I think that was
the thing that make me become better and
better because I was never the best.
Like technical ability, yes, I was good.
Was the best? No. Speed. Was I quick?
Yeah, I was quite the quick. Was this
the quickest? No. I was the strongest.
No. I was the tallest. No. But I had no
fear of anything of that. I had to
sprint with someone that was quicker
than me. I'm going to sprint with him
and I'm going to I might not beat him,
but I'm going to get close to that. I
actually read that you were so
aggressive that referees sometimes asked
your coach at Infesta Sergio to sub you
off otherwise they'd have to send you
off.
>> Yeah.
>> I mean that kind of correlates with what
you were saying there about fear.
>> Yeah.
>> You were aggressive.
>> I was I that's what I mean. Like I had I
had no fear, you know, like I I wouldn't
look at faces or sizes whatsoever and
think like oh he's bigger than me, you
know, like he's going to he's going to
be stronger than me or whatever. I would
get into any any any ball in any moment
in in in the game with with no fear at
all. And this is probably the best times
in my career between Infesta and Bu
Vista because this one is Infesta. This
one is at Vista when I just I stayed
probably a year at Infesta and Buista
got me straight away. There should be a
button just down below here. And if it
says subscribed, you're already
subscribed. If it says subscriber, that
means you're not yet. And if you're not
subscribed, please could you do us a
favor and hit that button? It helps the
show more than you know. And according
to the algorithm, you're someone that
watches our show, but you haven't yet
hit that button. Thank you so much.
>> And you moved quickly um up and up and
up and up. And that was one of the
remarkable things I noticed when I
looked at you starting playing at 5
years old getting promoted to an older
team and then quickly almost in all the
clubs, you know, up I'm looking at when
you were 17 years old and you left
Portugal and moved to Italy to join
Navara.
>> Yeah.
>> And after three months there, you were
promoted to the first team. Um, and but
then you very quickly joined Udinazi.
>> Yes.
>> And at Udazi, you met a guy called
Franchesco. I can't pronounce his
surname, but Goudellini.
>> Guidelini. Yeah.
>> He was really, really formative in your
career, wasn't he? You were what, 18, 18
years old.
>> 18 years old. Yeah.
>> Why was he such an important part of
your career? What did he teach you or
give you at Udemy?
He was the manager that probably gave me
the basis and the foundation to be
fearless and express myself, you know,
like to get my head out of so many
things that were going on. And as a
young kid that has just made step into
the area and he's like, I need to now is
the moment I need to show myself. But he
was like, you don't you you showed me
that you have the qualities when you
were in second division in Italy. That's
why we bought you. And to be honest, I
was on the edge of coming to Watford on
loan.
>> Watford.
>> Yeah. Because the is the same ownersh
>> and uh we're getting at the edge of the
transfer window. They just bought me and
obviously they had a big squad with a
lot of players and they were like we're
going to send you to Watford. You're
going to you're going to be there
playing for them blah blah. And I was
like what have I done? Like I wasn't I
wasn't good enough. And then in the same
moment they called me to go to the auto
pack my stuff cuz it was like last days
this pack my stuff. I was with with my
girlfriend wife now and she was like uh
don't worry we're going to we're going
to go anywhere else and you're going to
you're going to succeed. And I said but
why can I make it here? Like what what
what was that I did wrong that like the
manager is like not looking at me the
same that is looking to other players
and in my head was like have I done
something wrong? I've not like showed my
full potential. Have I not shown that
I'm good enough to be in this team? And
I don't know why in the middle of all
this thought the sporting director
called me again and says Bruno you can't
go anymore. The manager wants you to
stay. He says he loved you. He loves
your attitude. He wants you to learn
from him. He wants you to understand how
he wants to play and everything. He says
you might not play much this season but
he's pretty sure that you you are the
type of player that will succeed at this
club. And then we had many conversations
and I think when you want a manager for
young players that very quick will play
and will think like oh I'm I'm the guy
now he's going to make you understand
stay calm I got you but you're still not
there. And he was so good for me. He was
like a father figure, you know, like but
not just for me. If you speak with every
player that was there at that time, they
knew they were important for him because
he always showed that. And that's why we
made me so much more complete in terms
of understanding the moments and the
process that managers have to go through
their heads and what they think about
players that is better or whatsoever
that you don't understand. Whenever a
manager puts you on the bench, you just
think doesn't like me. He's he's doing
this because he makes he wants to make
another one play. what but the way he
did it with me and all the players that
were around me at that time we were so
happy that their environment was very
very good
>> as a young man when you're this age
you're 18 years old what are your dreams
and if I'd asked you at the time what
does your future look like what would
you have said to me
>> as soon I I became a professional player
I I was like I want to be on on on the
top clubs I want to play for for the big
clubs I want to be in the Champions
League I want to to play for trophies I
want to become the players I'm looking
at I I want I want to become like them.
>> Did you think you could?
>> Yeah, always. I've never I never doubt.
>> And at 22, you get a call um and you
returned to Portugal and signed a 5-year
deal with Sporting in a deal worth
reportedly 8.5 million. That next
season, you scored 20 goals and added 13
assists, which was unheard unheard of
for a player in your position. And what
I read as well is that Tottenham were
interested in you at that time. Um, and
it was it was at one point highly likely
that you were gonna end up moving to
Tottenham. I'm very glad you didn't as a
Man United fan, but tell me about that.
So, Tottenham call you.
>> Yeah, I spoke with Tottenham and uh we
were very close to get an agreement
done. Um, then in the last two days or
one day of market, the Sporting just
said we we're not going to sell him.
We're going to keep him because we need
him. And
>> you wanted to go to Tottenham?
>> Yes, because I wanted to play in the
Premier League.
>> Why?
because for me is the best league in the
world. He's the most competitive one.
He's the one that I think when you grow
up you dream to play for you know like
full stadiums,
top clubs, top players. Obviously I was
I was lucky enough that my dream club to
play in England was Man United and
obviously
Tottenham at the time was the option I
had and I was very very happy to join
them because they showed me the process
that they were going through. the
manager that was there at the time they
also really wanted me all the new things
the new facilities and everything. So I
was very happy with the with everything
that I could see uh going forward but uh
it didn't happen and for bigger reasons
I I guess and then in January I got I
got the call that uh I was I was hoping
for for uh for two three years already.
>> Tell me about that call
cuz I know Manchester United has has
been you know in your eye for a long
time. I mean you I know you grew up
watching people like Cristiano Ronaldo
play for this club and I think when he I
think when he first played for Portugal
you were you were a young guy. You were
like eight eight or 10 years old or
something and he had been a great star
of Manchester United but but I think
generally people of our age group we
grew up in the heyday of Manchester
United the Alex Ferguson era as well. So
why Manchester United and can you zoom
me in if I'm a fly on the wall when you
get that phone call from your agent I
guess that Manchester United are in I
can see the smile on your face.
I was um let's say I was in my wardrobe.
I was getting getting ready to go to
bed. We just had to my wife was just
putting uh kids to my daughter at that
time. I only had my daughter uh to bed
and I get the call from my agent. Uh I
knew things were going on and
everything, but after what happened with
Tottenham, I didn't want to put my focus
on transfer windows. And I I never did
it in every step of my career that I've
changed club. I always said to my agent
whenever he's like 95% that the club
really wants me and he's ready to make
an offer tell me and then I decide if
it's like the right moment and I want to
go. Apart of that I'm like just keep him
apart. Keep me apart. I don't want to
know it. I don't want like to lose the
focus of what I'm doing to something
that I can't control. And after the
Tottenham thing I was like even more
because obviously I was basically done.
And then all of a sudden last day
Sporting just says like guys oh they
text to them and say like we're not
going to make it. So he called me and he
said, "Brun, so you told me to not speak
to you until we had something like
>> concrete."
>> Concrete, but just so you know, they
also have agreement already everything.
So it's just on your side now to say yes
or no. And I was like like yes or no to
what? And he said, "Come on, you've seen
the news." I said, my agent calls me guy
said, "Miguel, the news are every day
different. Every day they're going to
put a new club that is interested in me.
So I'm not I'm not going to be focused
on that." He said, "Okay, many night is
coming for you. I know I know this is
like what you want. So, just so you
know, this is this is the one that
you've been waiting for. So, it's on you
now to make a decision." And then, uh,
for like 10 20 seconds, I didn't I
didn't said anything. I was I was
crying, but I didn't want to talk
because, you know, like your voice
starts going a little bit chalky. And
then all of a sudden, my my wife gets
into the wardrobe and he says, "I'm
still on the call." And she goes like,
"Why are you crying?" and like him on
the phone say are you crying? I was like
just I turned that off and I was like
Miguel just called me and then in the
moment I'm trying to explain to my wife
what's going on. He's calling me like
repetitively like I need an answer and I
was like and my wife was like why are
you crying so like this is like what you
have dreamed for. like this is this is
the moment you you're waiting for and I
was like oh I don't know it's it's just
too much like I I' I've never expected
after everything that happened with
Tottenham I would have got the chance to
come to the Premier League again and
having the chance to come to the Premier
League with Man United is it's it's like
100% of the dream complete. So obviously
then like uh I just I just call him back
and I said like I don't even want to
know anything else. Just tell them I'm
going. Obviously, I was very good at
sporting and I was very
happy there because I I really enjoyed
my time at sporting because was when I
became
probably the best version of of myself
as a player where I improved so much in
that two years and a half but then was
like the dream of playing for the
Premier League and I think from every
sporting fund they really understood
that was was ready for me to to go and
do the next step. And when you join,
man, I mean, here's the famous photo of
you signing with Manchester United.
>> Yeah,
>> it's funny the the smile that you still
have on your face when you look at these
pictures.
>> Same. Yeah, it's uh because I think when
when you look back, as I said, like
this is the day your dream comes true.
So it's uh it's probably professional
wise I think I put this one and sporting
together because of the importance that
sporting had in my career but obviously
this this was the cherry on on top of
the cake because this is where I wanted
to be. and you joined the club at a time
when the club was in a bit of uh
turmoil, struggling. You know, Sir Alex
Ferguson has left. Um we've cycled
through a bunch of managers and we've
got um Olegosar as the manager at that
point. I think the club was seventh in
the Premier League when you joined. Um
and it was going through a time of
turbulence. You knew that Manchester
United wasn't the most stable club in
the world, but you chose to come here
anyway. And based on your rec record at
sporting, you would have had a lot of
other opportunities to join a club that
was more stable. That was, you know, and
it's interesting because clubs can have
a big impact on a player's future.
Players can have a big impact on a club,
but it also goes the the other way. And
as someone that runs businesses, you
know, the environment you join has a
huge impact on everyone's behavior. No,
no, irrespective of how hard you try.
You chose to join a club that was at the
time unstable.
Look, the the game I looked before I
came here was I think Burnley, United
Burnley and United loses at home 2-1. I
don't remember exactly but I know I know
they've lost that game and it was just
like days before I came and I was like
I I still think there is there's a lot
of potential in that team and a part of
having potential that team. I'm joining
one of the biggest clubs in the world
and I know that clubs go through periods
where things don't go the way they want
but sometimes it's not just because
they're not great. It's just because
other teams are being better than them.
And that's that's fine because in
football you're not going to win all the
time. But the thing you can do is like
you can bring your own values, your own
experience, your own qualities and
trying to help everyone else around you
to become better to become the team you
want to see. And I think at that time
that period of then we had the co time
and all the stuff but that period from
there to the end of the season the team
was unbelievable. and the season after
we got second place and because we
struggled in certain moments of keeping
keeping up to to the standard of city
that had a very good end of season but
for me was like I wasn't like I I'll fix
that. I was like I'm going to be the the
magic magic powder that's going to solve
all the problems. But I really knew that
this club had something special and for
me to join it was was like I can be part
of something that is going to become
great again and I still believe that and
obviously it can take time it's taking
more time than I thought. Yes, of
course. But at that time I had too many
dreams in my head and uh they still are
here and still a lot of things that I
want to achieve. But this smile and this
guy that came here in 2020 is is is
still is still is still the same guy
that wants to to win and succeed at this
club. I'm wondering, you know, because
there's been so much said about the
environment at Manchester United over
the years. I I know a little bit about
the environment when Sir Alex Ferguson
was here because I interviewed a lot of
his players and having been to
Carrington before and uh actually going
to the grounds and actually sitting in
the hospitality lounge and waitresses
coming over to me and talking about when
Sir Alex Ferguson was here and how he
knew everyone's name and then how it
changed. I it was really interesting to
me to get a lot of this feedback because
it highlighted how small things in
culture can have a big impact right down
to the the way players play. And there's
always a story that Gary Neville told me
about with Wendy and her charity balls.
He told me a story of players walking
past Wendy who got the charity ball
signed for a local charity and one day a
couple of them didn't sign it and Sir
Alex Ferguson came downstairs and he
quote killed us. And it's it's a
strange thing to do like to care that
much about a small detail in culture,
but over time Gary told me he he
understands why Sir Alex Ferguson cared
so much. So my question to you is really
about the cultural evolution at this
club and what the fans are desperate to
know about like how it's changed and how
it feels different from the time you
arrived in 2018 up until today. I've
brought in my behavior, my the way I've
been raised and all these things. And I
think every different player has brought
different things to the to the club. But
I think one of the things that has to be
always there is the respect for people.
And I think that says for me is a
non-negotiable thing. Like if any player
comes to this club and he doesn't
respect the physios, the pe the
stewards, the people that are in all the
desks we have here, the people that work
for us in the restaurant, the chefs and
all these people that are around us
taking care of us. Even if you don't see
it or if you don't think it or whatever
is for me is a non-negotiable thing that
the respect has to be always there. And
more than respect, the care you need to
care about them because if you have a
good foundation, a good base of respect
and and care in in your club, it's going
to get better. The environment gets
better. Everything is more positive
because I think and and this is probably
the way I've been raised. I treat
everyone in the same way. I don't treat
the players in a way that I don't treat
the clean lady or the people that are in
the front desk or the people that the
stewards and at the entrance. You know,
if I say good morning to these ones, I
say good morning to this ones. I don't
change that. If I give an shake to this
ones, I give an shake to this one. If I
greet them as I'm greeting my teammates,
they will feel part of it. They will
feel involved. They will feel as
important as them. Even knowing that the
role of them is completely different of
the other ones because the the role of a
CEO is one thing. But if the cleaner
doesn't clean everything nice and leaves
everything prepared and well well done
and everything, you will notice that
something is wrong. You will notice that
this is not the place where you want to
work for. You do you notice that you
don't want to be the CEO of a company
that has trash everywhere.
>> Yeah.
>> And so why wouldn't you greet the person
that takes care of you, takes care of
your place to look so good and to make
an impact when people come in from the
outside?
>> It reminds me of something actually
Johnny IV said. So Johnny IV is the
famous Apple designer that designed all
the Apple products that we know and
love. And he said um it's very hard to
feel care. He goes but everyone can feel
when someone didn't care. You go to a
restaurant and they didn't care. Small
things. He goes but it's like he said um
care is just this thing in the
background this ambient feeling you have
when you arrive somewhere but you can't
you can't like point out exactly what it
is but you can feel it.
>> That's the thing. I think it's more that
you feel it but you don't see it. And I
think touching this point I was I was
talking about cleaners. My mom was a she
was cleaning houses for work. So I never
wanted the people that were cleaning the
house to treat my mom badly or let's say
downgrade the work she's doing for them
because for example now I have a person
that works in my house. I don't allow my
kids to talk badly to her. I don't allow
my kids to say grab that and put it in
place. And I said it to her in the first
day she came to work and I said if
something is not in the in the right
place obviously I want you to clean. I
want you to put things in place. I want
all of this. But I don't want my kids to
tell you oh that uh arrange that or put
this in place. No. If they want
something they can ask you but first of
all they need to be respectful. If they
can't make it they have to ask you but
in the respect way. But if it's
something that they can make you have to
make them make it. Not like, oh, you do
it. No, just explain them how to do it.
Show them the way so they learn with it.
And this probably the way I behave with
the people that work with me. It comes a
lot because of my background of not like
it to see my mom because I was not in
the houses. Obviously, I don't know if
they treated well or not. My mom never
said to me that any of the people that
she work for were bad bad to her or
treat her in a in a bad way. So I really
think that that made me understand that
because I I don't want that for my mom,
I won't make that to other people.
>> I've been a Man United fan since I was a
kid. So like my siblings were born in
Manchester. I was saying to you before I
was born in um in Botswana in Africa,
but because I've got two older brothers
who are Man United fans, I very quickly
became a Manchester United fan. I
remember like 3 four years old and then
as soon as I could when I was 18, I
moved up from the southwest to
Manchester at 18 years old and I lived
here and went to my first Manchester
United games. I've seen the club go on
this incredible journey um from you know
Sorax Ferguson's era to this sort of
period of transition to where we are now
and it's my observation my honest
observation that after in the post
Fergie era the club made some bad
decisions as it relates to recruitment
and culture. Um people often talk about
um Edwards I'm not going to I'm not
going to try and stitch you up in any
way or get you to talk about anything in
particular. I'm just expressing my
opinion. They talk about Ed Woodward's
uh strategy towards signing players and
it being a bit flippant and then you
look at the sort of group of lads that
we had and just as a United fan watching
on the pitch, I felt the culture was a
bit confused because it didn't seem like
it seems now where it seems like there's
this really strong central agreement
around the values. It felt a bit I don't
know a bit like we had signed players
because they were famous or big but not
because they fit. And I feel when I look
at the club now, I go, "Oh, these guys
kind of fit." And whoever's doing
recruiting is thinking about character.
It feels to me like there's been this
process over the last couple of years of
getting rid of the wrong character
profiles. And I think Amaran really
spoke to this. He really talked about
getting rid of the players that didn't
have the right character profile. Just
to add one more line to this. I've
spoken to a lot of players at the club
in past and present and they expressed
the same to me as well that there was an
issue with sort of character profile
that has now been solved for. I think
the main mistake that the club has done
through the years that we've changed
manager to manager, they were very
different and that's already a bad sign
not of recruitment because then you
bring in players that fit that manager.
Mhm.
>> But the next one you brought plays a
completely different way and the three
or four or five that you bought don't
fit this one anymore. And then you have
to buy another four or five
>> and then the constantly change of
strategy in in in the club or in the way
we wanted to play or whatsoever was not
was not the best because then obviously
it becomes that the players don't suit
anymore. The system is not even more the
character than it comes up but it's more
the system. Then obviously we can talk
about character that players that were
certain players that were not a perfect
fit for the club but you never know it
until you bring it to the club. I think
sometimes you can see it and I think is
there players that I think the club by
the behavior they have on the pitch or
the behavior they have on on social
media whatsoever you can see if they
will be a fit for the club or not. And I
think the main thing for the club as you
said there you need to bring good
characters because that will be more
important to build something that good
qualities because good qualities they
all they will have. You don't bring a
player to Man United that doesn't have
qualities. But if you can add the
qualities to the character, that's a
win-win because the qualities will be
moment that the quality won't be as good
as you want because players go through
periods that sometimes they play very
good, sometimes they play very bad, but
the character remains the same. And
that's the character you want where they
are on a low to be the right character
to push himself to be on a high or at
the same time when they are on the low
to be the right character to push the
other ones to be at at the top level.
And I think that's the main thing that
the club has to do in terms of
recruitment and everything is bringing
people first of all that want to be a
Man United to play for Man United, not
to be a Man United just because it's a
big club. They want to be here because
this is the club they think and they
really understand that they want to
succeed with this club. They want to
bring this club back to the days we were
used to see Man United. I know it's been
12, 13 years. I know, but we want that
to get as short as possible to become
that club that won 20 Premier League
titles and is joined the most in the
Premier League.
>> Mhm.
>> So character in a football club is more
important than the quality because the
quality you always going to get it and
you can improve it. This is what I heard
from Patrice Ever. I remember him
telling me that he met Sir Alex Ferguson
in in an airport, I think in France, and
Sir Alex Ferguson sat him down and said,
"Are you willing to die for Manchester
United?" And he said, "Yes." And so he
shook his hand. He said, "Welcome to
Manchester United." And that's a
different way of recruiting. He's not
testing if he can kick a ball well. He's
testing if he's got the heart and that
mentality that I think Fergie and
previous sort of cohorts of Manchester
United really really cared about. I
think Sir Alex obviously he's done
mistakes in recruitment too because
obviously not every player was great but
he always brings players in any time and
any moment they would fit the club and
that's the main thing I think in terms
of recruitment but this is like
something that is not for me to get
involved but I will say it I understand
the club has different manager coming in
comes in and different ways of playing
and whatsoever but the recruitment has
to be for many United because the player
will get normally a 5 years contract and
the manager will get two and you know
that if he's not something is not
working the club always gets rid of the
manager first then he gets rid of the
player because it's much more difficult.
So I think you always have to bring
players that fit the club and then you
bring managers that fit the club and the
players you've got
>> and I think that says to be the the the
thing that for example let's talk about
club and pep why they were so successful
because they chose the players in
togetherness with the club that will fit
the club the system and the way they
wanted to play
>> and through the years have done mistakes
of course have they bought players that
didn't work yes but I think we're more
the ones that worked than the ones that
didn't. And the ones that didn't work, I
haven't seen many of them coming out and
talking bad about the club or about the
manager whatsoever. Yeah, it's difficult
to be there and a club buy you for 50,
60, 70 million and then you don't play
when you thought, oh, oh, I'm going to
play because they paying this amount of
money for me. I'm going to play. Then
you get there, you don't play. Of
course, it's difficult. But what I've
seen is that they built in a way that
the squad was strong enough to take care
of those players that were not playing
and were struggling. One of the things
I've noticed as a change, especially
this season, is all this social media
distraction. People posting on their
Instagram stories when they don't play
their brother's sister posting my
brother should be playing whatever. All
of this sort of like social media
stuff that some players were doing over
the last couple of years seems to have
vanished. And this is just an
interesting, you know, we talk about
small things being interesting signals.
It's one of the things I've noticed this
year there isn't social media nonsense
going on. How like I guess my question
is is that something the club has done?
Has there been have they sat you down
and said stop the social media stuff or
is it just a consequence of getting the
right people together?
I think it's a little bit both, but at
the same time, I think the club has to
be the one being strong with the
players. When they see something that is
not right or they don't like it or it's
not good on the players, on on the team,
on the attention this club gets. I think
the the club needs to talk with them and
with the agents with the families
whatsoever that speaks out and says
something because I think it's also on
the players to make the families and u
everyone that is behind them understand
that what they put out or what they say
can have consequences on our careers.
>> Do you do you talk to the players about
this? I've if if I see something that I
don't like or if I see them posting or
replying to some people on social
whatsoever because for example from such
a young age I've said to my parents I've
said to my brother I've said to my
sister I don't want you talking without
my like without me knowing it not
because they don't know how to talk or
whatever but they not aware what can be
bad or wrong they they might think they
will going to say something that is
going to be good for me but maybe has
repercussions on other people and I
don't want them to do that So my parents
never spoke, my brother never spoke, my
sister never spoke when I wasn't
playing. Let people make noise, let
people talk. Doesn't matter what they
say. I know for my mom, for example, she
suffers a lot with this. And I say,
"Take it in. Don't care. Pray pray at
your saints like you did to me all the
time and and make sure they do the right
thing for me because that's that's what
matters." And she she kind kind of like
gets okay with that. Obviously I know
that probably when my brother sees
something or my sister they want to
reply to something they want to say it's
not true why why you talking about this
or my my brother whatever I don't want
them to get involved in that because not
going to be good for them
>> not going to be good for me and it's not
going to be good for my environment then
I don't want that but I think that is
because I was strong with my family in
the in the first moment and I think
that's who we have to be I don't go home
to my family and saying like you know
this manager this this manager that I
might say what I like or I don't like
whatever but I don't go in a way of
like, oh, if I had someone that could
put something out because I've been
doing this, I I don't care like to
people to put out, oh, Bruno is training
so well, Bruno is doing this, Bruno is
doing that. I know I'm doing it. That's
enough for me.
>> And it's true because, you know, you've
been through this this process of
transition with Ollie, then Carrick,
then Raph, then Eric, then Reuben, then
Fletcher, then Carrick again. And
actually, one of the remarkable things
is I've never noticed
your attitude towards the managers be
any different. I can't tell. I can't
tell. As far as I'm aware, you support
them all. And that's how it should be. I
think if you've got a problem, I think
as you know, player, you should go tell
them. But we shouldn't know
and well, we don't know. With you, I
don't know what you think of them.
>> I agree with that. First of all, I like
every manager that comes in my way
because I learn with them. And every
manager that comes in has their own
idea, has their own thinking, has their
own way of playing. And they want me to
do one thing, the other one another
thing, the other one another thing. And
for me, that's good because they believe
that I'm capable of doing different
things that I was doing before. So, what
I won't give to the managers is the
choice or the option in their head to
think I'm not going to play Bruno. What
do you do when you're not happy about
something though as the captain? Do you
go have a chat with them?
>> No, I do whatever they want me to do. If
they think is the best thing for the
team, I'm going to do it. Either I agree
or not, believe it more or not. I make
myself
available for what they want to do.
100%. If then it works or not, that's on
them to to decide to decide that if it
needs to be changed or not. I'm not
going to go to the manager and ask them
to change formation, the way they play.
If they ask me, I give my opinion. If
they don't ask me, I don't say anything.
>> What have you learned about what a good
manager does and how to be a good
manager from the six managers you've
had?
>> For me, look, through my career, I've
always heard that, you know, like
certain players should be treated in a
different way than other players. I
don't believe in that. It's like the
same as having a business. you buy
certain people to do certain things
because you believe they the right
person to do that. So I don't think that
you then should change the way you
behave with them. You should probably
approach them in different ways. I
believe in that because I'm not the same
as you.
>> Yeah.
>> So do you treat players differently on
the pitch because you're you know you
shout at lots of your teammates. Are
there some that you won't shout at as
much? I treat I treat all of them the
same and I think they kind of getting to
know exactly why I do it everything that
we train in imagine let's see during the
week we train this and we have seen
images of this we know what we have to
do the menace has prepared for us for
that I demand that at least I don't I
don't care who you are we've been a full
week preparing the training the game for
this this we need to know how to do it
then if you can make a pass or you can
make a goal or you can make a tackle
That's different. That's the qualities I
need from each one individually. But
I've learned to talk with them in
different ways, but
with the same end result. Not like I
won't like go to one and say like being
scared of saying things to him
>> and the other one like because he's
younger whatsoever, I'm going to like
shout at him whatsoever. No. If I have
to shout at this one, I'll shout this
one. If I have to shout at this one,
I'll shout this one. If I have to praise
this one, I'll praise this one in the
same way I praise this one. And I think
that you can see in my interviews. I'm
not afraid of saying what I feel. At the
same time, I'm not afraid of praising
players for what they have done or what
they're doing. Even if they probably in
the moment they haven't done as much as
they needed to get the praise.
>> But for me, I think he needs that praise
to get into the next level. So, I'm
going to give him something. But I make
him aware. I've gave you something but
I'm expecting something more more from
you. It's like my dad giving me like you
need to be better, you need to do more
because he knows I'm capable of more.
And this is why I demand from the
players. I demand I'm I'm I'm very
strong on them because I I really
believe in them. I have said this so
many times to so many different players
is like trust me the day I stop talking
to you, the day I start shouting I stop
shouting at you is because I don't
believe in you anymore and I don't
believe you can improve anymore. your
time at Manchester United has been a bit
of a roller coaster like this kind of
like up and down and up and down. You
went second and then you dropped down
the league you're second and uh I mean
the last two years have been a prime
example of that finishing near the near
the bottom end of the table and then
this year back up to third. I'm
wondering as a fan when things get bad
and you hear all these sort of rumors
breaking online that the manager is
going to be sacked. Does that impact the
dressing room? Like do you guys in the
dressing room because you've been
through it so many times where a manager
has been removed? Do how what's that
like when you know things are going bad?
No, first of all, you feel it for the
manager is is the first thing because I
think obviously certain players will
feel it more than others because it's
that players that play more than others
and they obviously the ones that
probably don't play,
>> they don't like to see managers going,
but at the same time, if a new manager
comes in is a new opportunity for them
to probably get into the team more times
they were getting before.
>> And I think going through the process of
changing money is probably the worst
thing in in in sports because
it's starting from zero again. And
either either people believe it or not
when you're through a process you want
to get to the end of the process and
understanding what's what that has gave
to you as a player and what you can do
more with that staff with that team uh
and with that manager to go even further
more.
>> Why didn't you lose hope because you
went through that process of starting
from zero making progress manager goes
back to zero making progress manager
goes back to zero.
>> You know why? Because every time I've
spoke this with yoga before, every time
you come for preseason is like a new
start and you always get that belief of
like this is going to be the this is
going to be the time. This is going to
be the time is moments through the
season that you you get this belief that
things are not going well.
But the main thing I have is belief in
myself. So I always think if I do things
right and I take people to do things
right and I help them to do things right
as a team we still have a chance of
pushing ourself into positions we want
to be and this let's say this season has
been that case because we strug we
struggle obviously we didn't change
manager because of results because we
were two points behind second place and
like five points behind first place we
were same points till I think from third
to seventh place was everyone with the
same points something like that. So we
were we wore there was something
different with this with the club that
they felt that the the trust between
them was was broke or whatsoever and
they kind of decided to start a new
process and that was bad because for us
when Reuben came what was passed from
the club is like this is going to be a
process but we're going to go through
this going to be good and bad times but
we're going to go through this obviously
then the club decided that it was time
to part ways and you started from zero
for from with Michael
but then
you've got results and you went to the
end of the season and you finished third
and you finish what doing probably in
the time Michael was here till the end
of the season till till now is we
probably the team that has made more
points.
>> What did Michael change? I think in in
the first moment what what what Michael
tried to do is like to give stability to
the team because as every manager
understands when you come in after a
break, you understand that you need to
give stability and peace of mind to the
players to get back to the level he
thought we could have. and he brought
the foundation and the base that has
been in this club uh from the time he
played till the time he managed and then
he left. So he knows he knows the club
he knows how the club wants to play and
he knows what the fans want to see.
>> How is he different like what's what
tactically or from a character
perspective what does Michael bring as a
manager? I know as you know just an hour
ago or so it was announced that he's
going to be the Manchester United
manager going forward. Um, which is
great news. Um, but what what is if you
had to describe him to me as a leader
and a manager, what how is he different?
>> I think he's a very he gives you a a lot
of calmness, you know, in terms of uh
why he wants from the team, the way he
demands, the way he coaches. Um, he
gives you he gives you a good way of
going to the game with with a good peace
of mind but with a lot of responsibility
because I think from the time he was
here with Salex, he gave a lot of
responsibility to the players to make
decisions and to make choices on the
pitch that have to be on you. He gives
you the base. He gives you the
foundation. He gives you certain rules
that is like the non-negotiable ones.
But then he also knows and he wants us
to take some responsibility through the
game that things might change because
you prepare a game full week obviously.
But then the team could come and uh do a
different thing like you prepare to play
against a 4-33 because they always
played 4-33 and then they come and they
play 352 and then you go like oh and now
the manager come be on the sideline
telling you where to press, where to go.
So as a as a players have the
foundation, have the base, have the
rules, non-negotiables and from there on
we need to find a way of like okay let's
imagine we compress because they've
changed everything and the press we
prepared was not was not the one we
needed. Let's get compact let's get
together. They don't get into our block
when we have the ball we play with the
ball. we get into the off time and then
the manager will give us the message
that he wants to give or whatever he has
seen that we need to do differently in a
way of getting a better result from the
from the pressure and I think that's
what he gave to us the calmness and the
way he prepares games was very good but
when things were not going in the way we
wanted he gave responsibility to the
players to like make it work then we
solve it
>> ah so like a bit of freedom to
>> it's not exactly freedom because freedom
is a different thing He gives you
freedom with the ball to make decisions
because he says that's your
responsibility on the ball. I can't tell
you where to pass the ball. I can't tell
you where to shoot. I can help you where
the space is going to be. And I think
that the most important thing for a
player is knowing where space is going
to be. You need to know where spaces are
to then play with it. You know that they
have big gaps there that we can hurt
them from there. And this is the message
that Michael has passed to the team.
It's like if we attack from here, they
have less people on this side. we can
bring more people in the box from this
side. We want a very good counter press
because they have two strikers. So we
need to have three people in the back.
Two of them mark, one of them stays
behind. So this is the small things and
the foundation that he give to us. But
then he says many times, I can't tell
you where to pass. I can't tell you
where to shoot. I give you the solutions
but might not be there. So you have to
find a way of making the good pass, the
good shot, the good decision because I'm
not going to be in your head in that
moment. in their head it's going to be
the ideas I gave you and some of them
will be good some of them won't won't
work out so you have to make a way of
like understand the good ones I gave you
and the other ones that are not working
well you need to find a way of make it
work
>> so it's more just he gives you the
principles uh instead of specific
instructions on how to play and what to
do
>> kind of gives you but then he lets you
balance through the game
>> okay
>> he lets let's say he lets the players
read the
Because
in 90 minutes many things happen and not
going to always happen what you see in
the video. Hopefully yes but not always.
For example, let's say we had the chance
against um Nottingham Forest that I
passed the ball through Brian and he
scores. We have seen the same chance
from Villa against Forest. The exact
same chance, exact same movements, exact
same passes. And we've seen that. We
visualized that and that's why that
works because we had the ideas. We knew
we could make that happen and we made
it.
>> Does he get angry cuz he seems like such
a calm guy when you see him in press
conferences. He's very calm and very you
know.
>> Yeah, he did. He did he did got angry
one once or twice but he's very calm in
the way he speaks. But I think I think
everyone gets hungry anyway. But u he's
a very calm presence and he's is someone
that speaks very well knows the timing
the words he knows what to say. Um and
whenever he got when he let's get let's
say more aggressive within us was was
the time that we needed to to get that
from him. And the way that you play is
interesting because it when I was
looking at um a bunch of your quotes
over time, but also how I think about
business. You are a player that takes
more risks than most people. And we talk
a lot about failure in business and how
you have to increase your rate of
failure to to to get better outcomes.
But you're a player that is not shy of
taking a risk. And you play in a way
where you you sometimes lose the ball,
but you also, as we've seen this year
and in many other years, you often are
generating more opportunities than any
other player on the pitch. How do you
think about this? Because the way you
play means that sometimes you're going
to make a lot of mistakes. You're going
to lose the ball more so than other
players. I'd argue even more so than
some of the previous midfielders we've
had like Carrick who would often choose
a more safe option than trying to play
it through a thin gap. What's your
attitude towards risk?
>> I think it's always riskreward. You
know, you you need to understand how
much reward you're going to get from
that. Um and if taking that risk is good
for the team or not. Let's say the
position I play.
You need that is has to be one of your
main skills to take risks to do things
that the game demands from you and to
make sure that your team teammates in
the front get the ball in the positions
that is going to be
the rate of success for them to score a
goal is going to be higher. I might miss
two or three times, but if I get one
right, that can become a goal for us.
And I think there's nothing better than
a riskreward that is a goal. So I think
when you play as a number 10 position,
obviously you don't want to lose the
ball. You have to make that as less as
possible. But in certain positions, you
lose the ball more often than others.
Wingers will lose more the ball on one
v1s than midfielders do. Fullbacks will
do normally more crosses than center
backs will do. Number sixes will make
more tackles than a striker will do. So
is a balance in the team that you need
to have. Let's imagine I played with
Kobe and Cassad, they not a risk player.
So if I take four times, let's say uh
risky pass and they take one each,
that's six times a game. So I need to be
the one that takes four. They need to be
the ones that take one one each because
the responsibility they have in the team
is the one that they make the team play
from the buildup, push the team forward
to then get the ball into the players
that have to take the risks
>> because if you don't have the players
that take the risks,
you're going to end up bubbling. And we
talk like for example let's say
Man City that is a team that that let's
say Guardiola Tikitaka all these things.
De Bruin was the player that take the
risks.
>> Cherokee is not the player that take the
risks. Phil Falden Dou Mahrez will be
the ones that taking the risks on a 1 v
one.
>> Has a manager ever told you to take less
risks?
>> Eric told me to take less shots
>> from the outside of the box. He showed
me a a board with my success rating of
shots on target, shots off target, and
goals. Showed me the positions where I
was more effective. And he told me, I
think you need to get more into these
positions to then make your shot.
>> Into what positions?
>> Let's say close to the box like in in
the position we would see the box and
you would say like more towards left
hand side, you score more goals. more
towards the right hand side, you're you
aim more the goal towards the middle of
the of of the of the edge of the box,
you miss more shots. So, he was like,
get more into the left side or get more
into the right side or close range, long
range. So, but then obviously is is is
we come back to the risk and reward cuz
sometimes obviously you're going to
score a great goal from 25 yards out.
>> Mhm.
>> But how many times you going to do it
out of five? you maybe score one and
he's a lot already. So I need to make
that risk become less and less and less
getting more risk probably from 18 yards
because there the possibility of me
scoring a goal it might be three in five
because I'm much more closer. I can put
more power on the ball. I can be much
more effective.
>> I've spent the last decade building and
investing in companies and so often the
conversation around marketing budgets
follows the exact same pattern. The
budget gets approved, but then the
results don't come back. And most of the
time, the creative pitch and the offer
is fine. The problem lies with the
audience. Ads reach people who will
never buy or refer, nor do they have the
power to sign off anything at all. And
this is why so much budget gets wasted.
LinkedIn ads, who are sponsor of this
podcast, lets you reach them
specifically by job title, seniority,
company size, industry, the skills that
they have, and much more. You're no
longer hoping your ad reaches the right
person. Instead, you're defining exactly
who sees it. And LinkedIn Ads drives the
highest B2B return on ad spend across
all major ad networks. Give them a try
at linkedin.com/diary.
And if you spend $250 on your first
campaign, you'll get a $250 credit for
your next one just by going to
linkedin.com/diary.
Keep this to yourself. Terms and
conditions apply. Of all the things I
thought would ever turn up on my desk, a
red light toothbrush was not one of
them. Here we are. This is made by our
sponsor Bond Charge, and you'll probably
know of their red light face mask and
their infrared sauna blanket because I
use them religiously, and I've spoken
about them on this podcast before, but
their toothbrush is new to me. I was
sent one of these a few weeks ago, and
ever since then, I've been using it
religiously because I love their
products. And this is the first
toothbrush that combines both red light
and near infrared light with sonic
cleaning at the same time. The same red
light technology that's used for skin
and inflammation is now built into a
device you already know so well. And I'm
using it at least two times a day at the
moment to clean my teeth. It's great for
your gums, for stimulating gum
circulation, and for soreness. And the
best part is it's not an extra thing to
add to your routine. It just replaces
your current toothbrush. If you give it
a try, you'll get 20% off at
boncharge.com/doac.
And also, you'll get free shipping and a
one-year warranty. That's
boncharge.com/dac.
You've had lots of managers, so they've
all asked you of different to be, you
know, playing different positions. But
on on this pitch here, where is it that
you you like to play the most?
I think the positions where I can be
more effective is this square. Let's say
here I would say let's let's put it like
this.
>> Okay.
>> Yeah. No, just just need a square.
>> Oh, you just need a square.
>> This is let's say imagine we attacking
this side. This this is the spaces where
I think I can be more effective in this
square here. And different managers
asked you to play in different positions
within here
>> because for example
uh let's say let's put here with Ruben
he used to play three at the back one
wing back two midfielders
uh another wing back and striker two
with Ruben. I played a lot of times here
in this position when he first came and
he wanted me and and in this position
these two more more than often you
wanted me to be one of these two to help
here to help these two midfielders to
build up
>> and to get this guy higher in the
position when he can be in the last line
and to get the ball into these two. So
what position would you call that? Like
left.
>> This was the left 10, let's say. But he
wanted me to play more like as a left
midfielder. Okay.
>> To help them to like first of all to
have more stability in the middle.
Second to get the ball going forward
>> to take the risk of passing the ball
forward. Then I played a lot of times
here.
>> What we're going to do is we're going to
make you unfortunately we're going to
make you blue just so we can see which
one you are.
>> Okay.
>> Okay. So in this one when I played here
many times he wanted me here
>> because they were pressing let's say
three against three and he wanted me to
come and do the overload. So we had one
more player to build up so they will
open up this ones a little bit more get
this one more offensive normally was
Luke Shaw then as a fullback he was used
to play in this space and so then we
could drive the ball and they couldn't
press with the three they had they
wouldn't be able to press because we
always had this one also to bounce the
ball. Then whenever we go up the pitch
with the ball, you wanted me here.
>> Reuben did.
>> Yeah. You wanted me to play more a
little bit more higher to be one of the
three T10s and make this line of 310.
Then for example with the Ole I was
playing we would play like four two
three one and I will be the number 10.
And you wanted me to do this.
>> Uh okay. Go across. And sometimes you
wanted me to do this and get the ball
here or here to make the long passes and
to make the switches to the the wingers.
I think
this bit here in the middle is where I'm
more
I can I I think we all can see the best
version of Bruno. If you ask me where I
prefer to play, anywhere on the pitch.
I think for the way we play, this is the
position I I can be more effective, but
I think I really enjoy to play here
because I really enjoy to get the team
to play and if he I played many times
with Tanagard like this.
>> Mhm.
>> I was the number six playing with 28 and
I really enjoy it to play here and it
make make myself being different a
different player more aggressive off the
ball. someone that has to cover spaces
for these ones.
>> Regardless of where you are on the
pitch, which can change, what is
non-negotiable in terms of how you play?
>> Commitment.
That's that's non-negotiable. Like the
commitment I have for what we have to
do. It doesn't change by me liking the
position or not, me preferring one
position or the other. Um that that
won't change. Um,
I think running, fighting, and team
spirit can never miss.
>> It doesn't appear to me that you ever
get tired. And also, one remarkable
thing about you is you don't seem to
ever get injured.
>> I get tired and I got injured
unfortunately. Oh,
>> but how how does that happen? Cuz I I
watch you run it be the 89th minute and
you're running up and down still. Is
that genetic or is that something you do
in training? What is that? I think
obviously I've I have to say that I have
good genetics but um is
I I was talking with yoga about this the
other day also and the nutritionist
about like genetics how how you how you
treat yourself and everything. Uh but
then then the same time I said to them
you know what's different on me than the
other ones because I always train 100%.
I make the training as a game. I don't
care. I go full and if I I don't feel
good I I I need to make some extras. If
I feel that the training wasn't like
enough, let's do something else. Let's
do some shots. Let's do some crosses to
someone. Let's do something that can
make me go out of training and feeling
like I'm tired.
>> Why is that important? Because I think
in the game you need to get tired and
then you know like for example when when
I'm training shooting practice or last
third passes I rather train that when
I'm tired because going to be the last
20 minutes of the game your brain is not
going to work in the same way it was
working in the beginning because you get
tired and you get to think slower a
little bit. So you need to be able to
train your body and your brain when they
are tired. And I think if you do that in
training, when you get to the game and
you start getting tired, your brain is
used to that also. Your body is used to
be tired and it knows how to react into
into that moment.
>> These core principles that have been
central to how you play have led you to
being given this the captain's armband,
which was quite there's lots of talk of
it at the time because Maguire was the
captain before you. And it's quite typ
atypical for the captain to be displaced
while they're still at the club and for
someone else to be brought in. And as
fans from the outside, we wonder how
Maguire takes that, how Harry reacts to
that, but also what that means to you to
become captain of uh your dream club.
No, obviously for me was was a strange
time because I was not expecting, you
know, uh Tenner called me to his uh
office to speak with me and to ask me if
I wanted to be the captain of the club
because he had decided to change the
captain and he wanted me to be to be the
one to lead the team from now on. H
obviously first thought was like very
grateful. um like in something that I've
never dreamed about, you know, like you
you can have many dreams, but you don't
dream about being the captain, you know,
like of your club. And I think the
second thought was like this is going to
be tough on Harry. And the first person
that I spoke with after I got out of
that was Harry because he knew already.
I think the manager spoke to him and
before I said yes, I went to speak with
him. uh because the the manager
basically made me the question if I
wanted also that he didn't said like
you're going to be the captain that's it
point he asked me and I went to speak
with Ari and the first question I made
was if he was leaving the club because
obviously as you said it's not something
normal I've never been through this in
in my whole career and I spoke with him
about that the offer that they gave it
to me and to be honest to him and he
said he said like if is there someone
that that deserves that is you and I'm
I'm very very happy that is is you
getting the captain armband that uh if I
have to take it off for myself I think
you really deserve that and I think that
was the point that made me understand I
was doing things right you know uh
obviously I know for him was very
difficult and I don't think he would
have said something bad even if he felt
it uh to me but the way we spoke and the
way I think I've been treating him
through these years also in the same way
of like I said straight away to him like
you might have lost the arman but he's
still one of our leaders and that won't
change everything that we've been
through because Ari when he was the
captain we always make decisions
together also because I was one of them
and that hasn't changed now because
every time I have to do or take some
decisions for the team I speak with
certain players and Harry is one of them
that is always there
>> and your performance this season speaks
for itself uh you've won
you've well you've done 34 four
appearances, which I think is an
achievement in and of itself because a
lot of players aren't that consistent on
the pitch. Um, you've scored eight
goals, 20 assists. You've got 12 player
of the match awards, which is the most
by any player in the Premier League, six
player of the month awards, and only
Sergio Aguero, Harry Kane, and Muhammad
Salah have more. All of them have seven.
And you've also won Matt Busby's player
of the year award for the fifth time,
the most by any other Man United player.
And this that's an award voted by the
fans. And there's other awards that I
know you've won in recent times. I saw
you on stage the other day winning more
awards. What has what's happened? Why
why are you sudden you know you've had
you've been consistent throughout the
whole time since you've been at the
club, but this year seems to stand out
for some reason.
>> No, I think I think for this season,
first of all, I think when the team
shines, the individual comes up and I
think this season is being much better
from the last let's say two seasons. At
the same time, uh I think the assists
record and all this going around made
made me having a lot of headlines and
and and and stuff like that obviously is
is an achievement that hasn't been done
for any player. It's just Kevin De
Bruyne and Tierry. So
>> I've got the little graph here. It says,
"Yeah, Kevin De Bruyne." Thi actually
spoke to to Thierry about this as well
and he sends his regards to you.
Congratulates you on um joining him up
there um with with the record. Yeah,
it's it's something like that I'm very
grateful for, you know, like we I put I
put my name in this in this case with
them up there is something something
that I've never dreamed about or think
about. I like I probably start thinking
about that when I got probably into 16
17 assists. I was like, "Oh, I'm I'm
actually getting closer now." Uh but it
was not something that was in my head
because in my head is always improving
my last season and getting better
numbers, better outputs, better
performance and was never in my mind
that I would go to 18, 19, 20 or
whatsoever. Uh but obviously when you
start getting close, you start thinking
about a little bit
>> and then all of us as fans start
watching the games to see if you can do
it.
>> And then and then obviously I think um
I've been very consistent in terms of
performance during my six years here.
But um probably other years were people
that stand out that more than me and
that's why I probably didn't got as much
attention as I did this season. with
being captain and with being at the
biggest club in the world. I think in
terms of fan base, um with that comes
pressure and responsibility, the world
talks about you. You know, no matter
what industry you're in, an occupational
hazard of of being at the very very top
or the peak of your powers or being even
better is more and more talk. And you
know, I think especially because of
this, people are talking even more about
Bruno Fernandez than I've ever seen. You
know, in my group chat, I've got a Man
United group chat and we're watching the
game. We're watching you. we're willing
you to we were willing you to reach this
record which you did and now because
you're you know people are saying you're
the you're the player of the year in the
Premier League. They're they're giving
you all these big awards. With that
comes even more criticism and I think
this is where your childhood has
prepared you.
>> Yeah.
>> That your dad sounds like your dad
prepared you. I I wanted to I wanted to
clear something up because it was on my
mind. Um, and I imagine it's frustrating
for you, which is when your words are
twisted in the media. And recently Roy
Keane criticized your mentality based on
a quote he got completely backwards. He
claimed you said, "I should have shot,
but I made the passes and used that to
suggest that you were chasing individual
assist stats. But everyone who actually
listened to the interview, including
myself, knows you said almost the exact
opposite. You were being self-critical
of yourself in saying you should have
passed the ball instead of shot because
you wanted the best for your team." And
so, interestingly, because I've spoken
to so many of your your players, your,
you know, your teammates over the last
couple of days about you, they also told
me that this is the exact opposite of
your mentality on the pitch and off the
pitch. And I know it must be frustrating
for your leadership style to be sort of
misrepresented in that way. Um, how how
how do you respond to that? Like, how do
you deal with that when you hear it and
you go, "That's not what I said."
>> Yeah. To be honest, like I've always
said, I don't mind criticism. I've
always take criticism from everyone and
anyone and I never reply to anything or
whatsoever. People have an opinion, they
think it's good, bad, whatever. What I
don't like was when people lie about
things and this case that you said about
Roy Kin, basically what he said is a lie
because you can either either he saw
some other interview or he can't say
that I said one thing that I've just not
said. And luckily for me is everything
on record. Imagine if he wasn't like
then people will think like oh yeah
Bruno is is the guy always trying to got
the assist but one thing that is
consistent is my number of creation is
always the same. So it's not that I've
been trying to reach this now no I've
been creating chances since I came to
the Premier League probably more than
anyone else. So he hasn't changed that
my type of play or of play or way of
playing hasn't changed since I came to
the Premier League. It's not that this
season probably Roy Kein saw someone
like Bruno creating more because he
wanted the assist record. No, he's
seeing the same Bruno that is about
risky reward, is about creating chances
for his teammates, is about getting the
best out of the other ones. Because the
thing is like you will get criticized in
a way if you say if you're scoring
goals, you'll get criticized because
you're not passing the ball and you're
shooting. If you if you if you're doing
assists is because you're passing too
much and you're not shooting to score
goals. So, it's going to always be like
that. people will always make the the
the balance the way they want. They
won't balance thing. They will put it
the the way they want to the things to
be. And obviously, I think I've always
showed a lot of respect for for Raen and
for everything he's done for the club
and for everything he's is is um he's
always said I've never ever had
something to say. I've never said
something wrong. I even asked Ole his
number to text him to be honest to to to
have a word with him to say like that. I
don't mind the criticism. I don't like
when people lie about things that I say
>> because this is like it goes a little
bit over the top of the things that I
think uh are acceptable. I accept
criticism. I accept that he can say
things that I don't like and I don't
like to see it. But as I said before
that improves me. Uh what I don't like
is that people make their own words on
what I say and it's not true. He can
criticize me, criticizing me, killing
me, say that I'm not good enough, that
I'm not a good captain for him, that I'm
not a good player for the club
whatsoever. It's bad. Is is okay. I
don't mind. Is it is he opinion? I like
it. No. Obviously, I prefer Roy Kein to
give me some praise sometimes because
I've achieved something that not many
players have achieved. I understand that
this club is about winning trophies.
I've never take that off my mind. I've
always said in front of everyone that I
want to win the Premier League and the
Champions League. I never said I wanted
to be the best Prem player in the
Premier League. Never. Never one time
any any person has heard that Bruno
wanted to uh get the assist record or
get the goals record or get the player
of the season or get um being better
than anyone else. Now, Bruno wants the
club to be successful. Bruno wants the
club to win trophies and that's all
Bruno wants. I accept his criticism. I
accept that he he might likes me like me
as a player or not, likes me as a person
or not. But what I don't like is that he
puts words in my mouth that has not been
said. That's the only thing I don't
like.
>> Well, I am I I did actually ask your
your teammates what you were like and uh
I asked them on and off camera on and
off the record. I couldn't get some of
them to be very serious, but um what I
what I received is lots and lots of
voice notes from lots and lots of your
your former players. I text around uh
last night and I'll play you what they
said.
My friend Bruno, taking this opportunity
to spread some love to you. I just
wanted to take this opportunity to tell
you how much we value you as a player
and as a person. I think not many people
get to see how are you after the games
and uh outside of the pitch. So I would
say that's one of your best qualities.
the way you care, the way you one of the
first to help everyone, your leadership,
your consistency.
That's something that I take from from
example and you know it. It's been a lot
of years together right now. So
hopefully this this can continue and we
can win so many things and so much much
more things together.
>> Skip Tom for me. a world class
footballer consistently world class as
well um which is which is very difficult
I think everyone knows that how good you
are but I think more importantly from
from my view is how you are as a human
being and that's a side that not many
people get to see you know the caring
compassionate supporting demanding at
the right times but yeah I think for me
that that is by far and a way probably
your best quality why you're the the
leader of this team and and such a good
human being so for me proud to call the
captain, but more importantly a friend.
So, top cost.
>> I mean, what he does on the pitch
obviously speaks for itself, but I mean,
away from football, he's he's an
unbelievable human being. The way he
treats people, looks after people, the
way he lifts others when they need it,
and I feel like the respect he gives
everyone around him that says everything
about his his character. And
I feel like I've been lucky to spend a
number of years with him. And he's one
of them people that you you kind of
appreciate having around you every
single day. He's the type of player who
makes people around him better without
even trying. We love you, Capitano.
>> We love you, Capitano.
>> I mean, I had so many more, but we just
don't have the time.
>> Yeah. No, it's just uh you know
the standout from that for me is just uh
the way they speak uh
from me as a person, not more as a
player, you know, like uh
and you you picked some people that I'm
very demanding on them, you know, like
um Diego and Luke as as being probably
the players have been more time with me.
Tom is probably up there with Harry,
Harry, Luke, Diego, and then Tom and his
uh his people that I really respect a
lot. But as as I said to you, like it's
not what they say about me as a player,
is more what they say uh from me as as
as a person that uh that makes me very
proud and very happy because uh you you
can be a good player and I'm going to
meet a lot of good players in the in the
world of football and you can train with
a lot of them and and meet them a lot.
But uh I think that uh what it stays at
the end is like the way you behave as a
person and I like to see that I have the
good values that my parents showed me.
>> That's what I said at the start when you
started describing what your parents had
instilled in you back in Porto. It
sounded like what all your colleagues
and your the players you play with said
to me as well because I've done this
before and people will say, "Oh, he's a
great player. He's amazing." Whatever.
But what was consistently true through
all of those messages and there's so
many more is they all chose to speak
about you as a human.
>> Yeah.
>> And that's clear that clearly comes from
what whatever your parents did at a
young age.
>> Why does that mean so much to you? I can
see it in your face.
>> No, because as I said to you, uh I think
as a player you can be as good as you
want. like uh at the end of the day I
think the way you behave and the way you
treat people around you is the most
important thing because you spend so
much time with them that uh they kind of
become part of your day by day you know
like you see more there often than I see
my parents for example I I obviously my
wife and my kids is the people I see the
most but then after that is them I don't
see my friends from Portugal as often as
them my parents my brother my sister I I
see more them and and the way I behave
the way I've been raised, the way I want
to live my life and the way I want uh my
kids to be is is the way they have uh
they have said the things about me and
this makes me very proud.
>> Why what is that emotion?
>> I don't know. It's just like uh it's
good to hear that. Just just that.
>> It's so interesting cuz I don't think
any anybody else that I've met would
respond
how you're responding to hearing people
talk about you as a man and as a human.
>> I don't know.
I'm just a a soft guy. It doesn't look
on a pitch, but I'm quite quite a soft
guy.
One thing I've learned from interviewing
a lot of founders and building companies
myself is that trust is the real
currency of business. It's the thing
that gets customers to buy, partners to
say yes, and investors to back you. But
as you grow, trust stops being just a
feeling and becomes something you have
to prove because the bigger you get, the
more exposed you are. Customer data,
security expectations, regulations, all
of it. And the risk of one small mistake
becomes incredibly significant. And if
you've ever tried to scale while keeping
on top of all of that, you'll know it
can become a full-time job. But our
sponsor, Vanta, automates your
compliance processes and brings
compliance, risk, and customer trust
together through their AI powered
platform. And the companies already
using Vanta say they spend 82% less time
on audits because of Vant's platform. So
if your organization wants to inject
time back into building and growing,
make sure you head over to
vanta.com/diary.
That's vanta.com/diary.
I've done almost 700 interviews with
some of the most interesting people in
the world. And one of the things you
learn which is unexpected is that
vulnerability is the doorway to
connection. And after sitting here for 2
three hours with a guest, I feel a deep
sense of connection to them. And as they
leave, what I get them to do is to write
a question in the diary of a CEO. We've
taken all of the questions from the
diary of a CEO. We have put the question
here on this card with the name of the
person that wrote it. So you can sit at
home as I do with my fiance and my
colleagues at work and other people in
my life. Whenever we get a minute, we
play the diio conversation cards and it
is incredible what happens. These are
great if you're in a romantic
relationship and you want to connect
your partner more. These are also great
if you're in a team and you want to bond
your team together. And I have to say
they're also great for families that
want to learn more about each other and
that need a good excuse to spend some
time in a digital world in the analog
environment connecting human to human.
It is remarkable what the right question
at the right time can do. Go to the
diary.com
and you can get these conversation cards
right now.
One of the things I learned through my
investigations is that you have a a
clause in your contract, and you don't
have to confirm or deny this. I'm not
going to ask you to, but what I what I
discovered is that you have a clause in
your contract which allows you to leave
for I I was I found out 60 million. And
you chose not to leave Manchester
United. You got a very very very large
financial offer. I mean, I've seen some
of the numbers that are reported up to
200 million to leave Manchester United
and you chose not to leave. You could
have rode off into the sunset. You
frankly, I think the way you were
playing, you could have gone to almost
any club in the world. You could have
got paid more and probably would have
had a a more certain guarantee of
winning silverware. And for some reason,
you chose to stay. when that offer came
in reportedly from the Middle East that
you know the big offer that we're
hearing for a contract that was worth
reportedly 200 million.
Why didn't you go?
>> Uh I I said it before I
I haven't fulfilled my dreams here, you
know, at this club.
>> Was that a conversation you had with
your wife?
>> Yeah, also
>> what was that conversation? She seems to
be there all the time when you make
these big decisions. Oh, of course she's
the one uh probably I never make a
decision by myself because obviously
moving around nowadays with two kids has
has a lot to say obviously um and uh
more than uh I don't know become
most richest person in my own town. I
want to live my dreams and pass through
the values to my kids that they they
need to have and
my family is always going to be the
number one priority in everything I do.
Um because
they followed my dream. Uh, you.
They um they my wife obviously I know on
the other side it looks great life
obviously a lot of money good a lot of
good things but she chose to leave my
dream with me and that's says a lot
about her because
let's say that uh when she
chose to do that I was 17 years old
going to a club with
uh one point like let's say uh oh you
say 1500 you say
>> 1,500
>> yes a month uh in Italy uh a lot of um
uncertainty let's say she had uh her own
life she had uh her own
dreams
and uh obviously She she said like, "I'm
I'm going to help you." And uh that's
what she did
since uh since day one until now. So she
always has a say on everything I do.
>> And you've been with her since you were
16. You're 16.
>> Yeah. 16. She was 16. Now I was about to
be 17. So more or less that.
And uh and then after that we have we
have constructed a beautiful family. two
beautiful kids.
>> Yeah.
>> And so on that day when you get you get
a big offer to leave Manchester United,
she's the first person you speak to. Of
course, as always, I spoke obviously
first my agent because he speaks with me
about the offer, but then the first
thing I did was call her and I was in uh
I think was Hong Kong that we were uh
like we went on the postseason tour and
uh timing was not the best to talk with
her because of time difference and
everything, but she was there again and
uh what uh the words she said was like,
"Have you have you achieved everything
you wanted to achieve in your career?
And is is this the next step you want to
give for for your future and for your
career?" Like, because obviously this is
the league I want to be. This is the
best league in the world. This is where
I'm going to enjoy my football as I'm
not going to enjoy it in any other
place. So,
we we still have uh dreams to fulfill.
>> Why does that make you emotional? I
don't know talking about family
it's uh it's tough
just because
um
in the in the football career you go
through a lot ups and downs and a lot of
uh difficult moments
and uh let's say the ones that suffered
most of them because they see your good
moments, your bad moments, your good
things, your bad things, your good side,
your bad side also.
But uh they always stand by you. So
that's the most important thing you can
have in life.
And
>> she's always been there.
>> Yeah.
>> She looks like my fianceé a little bit.
She Portuguese.
>> Portuguese girl. Yeah.
>> Very down to earth, I hear.
>> Yeah. She's she's the one that pushed me
down to earth. Also, when I'm probably
getting too much or feeling too big,
she's always also very very tough on me
to make me understand that's all the
things to improve.
It's my let's say she's the second
version of my dad.
Probably that's why I chose her and she
chose me in certain way.
Does she know this? Does she know? Have
you been able to tell her?
>> Yeah.
>> Yeah.
>> I'm uh She's not. She's going to I can't
say the word what she's going to say
after she sees this and she sees me
crying. She's going to say I'm very
soft. I won't say the word exactly, but
let's say I'm the affection one, you
know, the one that likes Uggs, that
likes uh she's she's more I don't know.
She's
she likes she's she I think she she's
through her life she had uh she had many
things going on and she built this thing
around her that she doesn't need
let's say she doesn't need much love or
whatsoever but is there many moments
where
I know she needs I know she feels it I
know she kind of like she's just like is
not good at saying what she feels And uh
I'm more open. I I show more my
emotions. I show more if I care, if I
don't care, if I suffer, if I don't
suffer. She she kind of clos it a little
bit for herself.
Um
but uh she's a very strong woman to be
honest.
>> I know you have two beautiful kids
together.
>> Yeah, she we have a beautiful girl. That
was the first one. at the time we were
in Italy and then it came little Gonzalo
when we were in England. So one let's
say that she's always saying that she's
half Italian and one uh that basically
looks like British is white blonde um
and uh one half English let's say and
then two full Portuguese people.
>> I didn't realize your celebration where
you you cover your ears as for your
daughter.
>> Yeah.
>> She covers her ears, right? Yeah, she
used to do it when she was younger.
She's too old for that now. She's a
little Anna now. Very very strong
minded, very strong attitude. She has a
lot from me in the terms of uh being
very strong and very she's like uh she
can take care of herself very well. Is
exactly like her mom.
>> Well, I wanted to say thank you. I'm a
Man United fan and hearing that you, you
know, have gone through this very
tumultuous period with the club where
you could have gone where you've had
many offers from many people to go and
do something else and you've had offers
where people offered you even more money
and for whatever reason and I think it I
now understand because I've understood
your values that your parents instilled
in you, you chose to stay and to stick
with us as a club and as a fan base. So
on behalf of myself and all of my
friends that Man United fans and the Man
Manchester United fan base, I just
wanted to say a huge thank you. Loyalty
is increasingly rare these days in
football um because people are often
thinking about other things. So as a Man
United fan, thank you so much. By doing
that, you've also taught me something as
a man. You've also taught me what
loyalty is and how you treat other
people. And you've taught me a lesson
about responsibility in my businesses,
in my relationships, and in my life. And
I think this is a really important
lesson because there are so many young
men that look up to you. And what you've
said through the good and the bad times
is that you keep on going. You keep on
going. You keep on fighting. You don't
give up. You don't quit. And it's so
great that the captain of the biggest
club on earth has those values and puts
those values before other things that
might tempt someone with less integrity.
So I just wanted to say a huge thank
you. And I I also am passing that on
from many of your teammates who are very
very very glad that you stayed.
>> Okay. Thank you very much. I really
appreciate that. That's very kind words
from you
>> and I hope you stay even longer because
I think we're coming into an interesting
period at Manchester United where I
think we have a lot of the sort of
foundations in place now
to to carry on.
>> That's what I hope so. And I think this
not the club but everything in general,
the fans and everyone I think really
really deserve to be back to the glory
days.
>> Things have changed. I mean Inos are
here now. I know the um I know quite a
lot of the guys at Inos. I was away in
the in the tour with a couple of them
during the American preseason tour and
one of the things they said to me is
what that when they arrived in the club
there wasn't structure. A couple of them
had said to me there just wasn't. And
it's so rare that you have this this
huge gap between the manager and the
ownership or the players and the
ownership that usually in clubs there's
structure. They've I think from what
I've heard from players they've put that
structure in place now. How has it
changed with any arrival? No, I think
was first of all it was important
because as you said uh not that we
didn't have a structure but was very
difficult for players to understand
where where they had to go to talk in
certain situations that they we were not
very clear we should talk with
>> and now I think it's very clear that you
have Jason then you have Omar and then
you have sim I'm I'm very aware that now
the structure that we have is a is a
good foundation and a good base for us
to understand where and which places we
need to go if we need something as a
club or as a players.
>> Has it improved?
>> We started a process with uh Reuben
where we thought that would be a process
of 3 four years. That was the plan of
the club. Then we know there was a break
in in a relationship there between the
manager and the club and they had to
change unfortunately. Uh and now they
today they they have announced that they
want to go in a direction with the with
Michael and hopefully for me I hope that
he stays stable because the main thing
the club needs is stability in terms of
managing because if you really believe
that Michael is the guy and and you took
him to the job I think you have to give
him the foundations he need to build
what he thinks he needs for a successful
team. At the same time, I think you
brought someone in that knows what are
the values of the club. And I think
that's the main thing and the most
important thing that the club brings
people in that know the values and know
what's needed and have a great character
to be at this club.
>> And Michael is the guy.
>> Yeah. Because as I said, I think he's
the he's the one that uh knows the club
better than any any player that here. Uh
he's been probably more time at the
club. I've been with him as a manager,
assistant manager and then manager. the
way he behaves uh he shows that he has
the character to be the manager of Man
United. I think that's very important to
have someone that in the the full
process will know always where he wants
to go, where he wants to be and how much
he wants this club to succeed.
>> You said to me earlier that since
Michael Carrick has joined, Man United
have won more points than any club in
the Premier League, and that's
statistically accurate. For this to
continue on and to continue going
forward, obviously the summer is going
to be really, really important. And I
was talking to a few of the other
players about this as well like Diego.
What needs to happen this summer in your
opinion for Manchester United to
continue to move up and potentially even
fight for the title?
>> We need recruitment is is obviously we
know we know like obviously we losing
Casemiro there is a pal pal thing that
we had. So we going to need a player to
replace him. Uh either is a player that
is already in the house. Either is a
player that's coming. We need to
reinforce the team to become stronger as
a team. not we need the best player in
the world this or that. No, we need
players that want to come to United to
understand that we through a process
that we want to win the league but it
might not happen but this is the way we
want to go to become the successful club
that we were before. So I think the
recruitment has to be the right one. We
need to bring the right people in again
as we did last summer. I think in that
Reuben was great in the choices he made
to bring the players he he did to to the
club because he brought good characters,
good players and good professionals
also. And I think that's very important
for the next one.
>> Bruno, we have a closing tradition on
this podcast where the last guest leaves
a question for the next guest not
knowing who they're leaving the question
for. And the question that's been left
for you is if we sat here in 5 years
time and the five years that had just
passed were a huge success. What would
have had to have happened?
Huge success. Well, at let's say that
I've I've won the Premier League, I've
won the Champions League with the club
and uh we've brought
>> got the old
>> we've brought the club back to the place
he has to be in terms of club.
Obviously, in five years time, I would
like to be able to touch one of the gold
ones too with my national team. Of
course, that's let's say that's my
biggest goal in terms of career
>> is probably the World Cup.
>> I would say because winning the Premier
League and the Champions League with
this club will be amazing, but
representing my nation will be always
the biggest achievement I have in my
career because
not many players get to do that. You
know like uh representing your this is
when you represent your people when you
represent your parents,
your brother, sister, wife, kids. This
is you you represent that small nation
inside but in size but big in quality
and big in in love and and fearless a
fearless country that has conquered the
world many times in different ways and
do it in a in in in a football way will
be will be a great achievement for us
>> irrespective of what happens here and I
I very much believe that Manchester
United has now the potential to go and
challenge for these trophies here
because of all the hard work that has
been put in by many people in this club,
but also because of your loyalty. Um,
irrespective of what happens, uh, you're
going to be a cult hero at this club
forever. Not not not irrespective of
this stuff, because I think you've done
something which is even harder and even
more rare in the modern world, which is
you've shown tremendous loyalty,
unbelievable character, you've shown
humanity, and you've set an example for
the club when we were at our weakest,
when we needed someone to do that the
most. It's all well and good doing it
when everything's great. It's all well
and good, but doing being that committed
and that loyal and setting that much of
an example and continuing to run on the
pitch, but also to be an exceptional
human off the pitch when times are hard,
I think says even more about a man. So
again, on behalf of all the Man United
fans, a huge, huge thank you and um
please sign the contract
>> when he's in the table.
>> Brilliant. Thank you. Thank you very
much. Well done. Thank you so much.
Appreciate it. Thank you. Thank you.
>> YouTube have this new crazy algorithm
where they know exactly what video you
would like to watch next based on AI and
all of your viewing behavior. And the
algorithm says that this video is the
perfect video for you. It's different
for everybody looking right now. Check
this video out and I bet you you might
love it.
Ask follow-up questions or revisit key timestamps.
Bruno Fernandes, captain of Manchester United, reflects on his career, upbringing, and the values that guide him. He discusses his journey from a young age in Portugal, his formative time in Italy, and his deep commitment to Manchester United despite the club's recent challenges. Bruno emphasizes the importance of family, respect, hard work, and maintaining a strong character, which he believes is fundamental to success both on and off the pitch.
Videos recently processed by our community