I'm constantly approached, oh, what is

CrossFit? Like, dude, you got to try it.

And uh it's just moving large loads,

long distances in a short amount of

time. And the person who could do that

the most, I mean, the person that could

do that the quickest is the fittest. So,

when I tell them the CrossFit definition

of

>> Yeah. fitness. They go, "Oh, so what is

model domains that you don't [ __ ]

know.

>> You're [ __ ] up. Don't go there."

>> Okay.

>> Um,

>> all right. Roger.

>> Look, look, work capacity to cross broad

time and motoral domains was an accurate

and precise scientific turf grabbing

claim so that the engineers, the

physiologists who who weren't weak in

science, which very few um, but people

that really understood science would

look at this and know what we were

talking about. And so we take the pointy

end of the spear and we'll backfill. But

it's not for your clients. And and if

and if you say to a client, hey, come

with me. I'm going to I'm going to

increase your work capacity across broad

time and mortal domains. They they'll

run and they ought to, you know. Um

don't you you don't you don't want to

you don't want to tech talk people, you

know. I'm going to make you I'm going to

make you good at everything. I'm going

to get you ready for the unknown and the

unknowable. All that [ __ ] that could

happen might happen. You'll be ready.

Would you do any sports? Are you going

to get better? you know, to keep it

simple. No one's no one wakes up in the

morning, I want to increase my work

capacity across broad time and mortal

domains. Let me look through the phone

book. Oh, these guys do it. It's

there's a there's a profound disconnect.

But what we've done what we've done is

we have we have we have grabbed some

real estate and I and I Roger's a tech

guy and and and a good athlete. You get

it, Roger? What I'm saying? What we've

done is we've we've insulated oursel

from reproach from those that know

science and know it well. And so when

you when you talk to an engineer, a

physicist, a a chemical engineer, and

you say we're we're increasing work

capacity across broad time and modal

domains, you may have to talk to say

something about about modality, but uh

generally they're going to lock on and

go, "Got it." You know, and they

understand that this is measurable, that

you can you can you can graph it. Uh

that this is this is this is we're doing

real science here. Which brings me to

something I did want to to express today

and uh you've you've handed it to me

perfectly here opportunity or or I just

tore it from what you did offer. Um I

haven't found anywhere

rational, logical, scientific, nor

intelligent criticism of what we're

doing, which is which is just just

amazing to me. I've heard this classman

guy's an [ __ ] and he [ __ ] dogs and

you know I mean just crazy stuff but but

no one's no one's taken on work capacity

across broad time and motoral domains

or evidence-based fitness that we want

measurable zero repeatable data you know

regarding power output or that or that

the uh fundamentals of kinematics that

that apply to all things that move

everywhere in the universe also need to

be applied to looking at human

performance. you know, we're not

challenged on that front. And so we

remain on the technical front, on the

scientific level, entirely entirely

unimpeded. And when you run what we're

doing by an engineer, by a physicist, by

a mathematician, by a chemist, they're

like, "Of course that's what you're

doing." I mean, they they fully get it.

It not only does it make sense, but they

can't imagine another way to look at

look at human performance.

And uh this is a this is a real estate

grab that is going to serve us and serve

us well um for for a long long time. And

it's it's already going that way. The

the uh the the brains um

surrounding our support is

unprecedented. Unprecedented. And it's

it's fun. I mean I I really enjoy our

critics because they're [ __ ] stupid.

every single one of them

every

>> um it's this it's the it's those that

feel disenfranchised that they were

denied opportunity or limelight or

spotlight. It's a it's those that were

that were inside and found themselves

outside. Um

and their criticisms are personal.

They're uh scurless. they're they're off

the subject of exercise fizz in science,

you know, and uh they we largely ignore

them and but you know, if if someone

wants to take us on on the level of of

uh uh measurable, observable, repeatable

data of work capacity across broad time

and modal domains of extending this out

through age and and graphing this stuff

and and labeling it health. If they want

to challenge us on the on the validity

or the need for definition, I'd love to

have that discussion. Um, no one will do

that. And the thing is at the point I

think that you understand what it is

that we're doing and claiming, those

that are capable of understanding find

it inconceivable to find fault with it.

You know, these are things I can

measure. I mean, force, distance, and

time. Force, distance, and time. And

this needs to have precedence over

cytochrome C transferase reductase and

12 creatin taking senior football, you

know, [ __ ] Um,

and we're we're about to launch a major

initiative of uh we've got 600 pages of

uh of a a

world-class science education and it is

it's fallen on our laps to teach the

world what science is and what science

isn't. And um really I mean this this

material is just it's a godsend. It was

a uh done by a PhD electrical engineer,

my dad, and it was used uh through for

the state of California and trying to

teach science educators what science is

and what science isn't. And I'm here to

tell you that science is not staying in

front of a group of people and batting

your eyes like a like a scientist, you

know, kind of doing the dorky titation

thing and using big words. I mean, it's

just not that. It's just not that. And

when you and when you know what a client

weighs and you know how tall he or she

is and you and you're taking a stopwatch

to their efforts, um you're doing

science.

Every workout when you record a data

point is an experiment. We're all

training people. We're all getting

results. And that is in it in the

purest, most wonderful, elegant,

essential sense of things science.

and standing in front of people and

talking about endopplasmic reticulum and

drawing a KB citric acid cycle is

[ __ ]

And the question is what what in Kreb

citric acid cycle and your knowledge of

it has ever impacted the way anyone

trained ever anywhere. And the answer is

zero. It's a snow job. it's done to make

and I I' I've watched this process

before and I use the Kreb cycle

specifically because it's taught at the

NSA and I I used to I used to uh uh do

advance work uh for Gold's gym for Neil

Spruce and he loved opening up with the

Kreb citric acid cycle and it was the

guy was just a genius but he could make

these perfect circles on the chalkboard

and start laying these little ferris

wheel things off and he starts talking

about cytochrome seed transferase and

and people would like whoa and you'd

have these hardcore kind of bodybuilding

big ego kind of dudes and he'd start on

this Kreb [ __ ] and they'd all look down

at the paper and hide, you know, cuz

that's why they failed uh biology in the

10th grade because of the Kreb cycle.

And he's now he's got him, you know, and

they and they they would not challenge

him when he's all done. He could and and

you want to buy this [ __ ] over here in

the can and people would because he

knows his [ __ ] You hear that Kreb

stuff? And they'd come up and go, "Man,

he's really smart. That's a really He's

a sharp guy. There's nothing sharp.

There was nothing smart. There was

nothing scientific about it. It's a con

job. Here's the wonderful thing about

science. Real science, legitimate

science is wonderfully, readily

comprehensible,

extraordinarily simple.

And if and if and if you're and you're

hearing something, man, I just can't

make sense of what this guy's saying,

you're being bullshitted.

It's got to be on on, you know, one fact

at a time, real simple. And they

compound. Simple facts build to elegant

truths. And for us, it starts with

measurement

of what? What's it weigh? How far did it

travel? How long did it take? Is there

anyone here that can't use a scale or

read the weights on the bar?

Good. How about a yard stick? Can you

deal with that? Wonderful. Know how to

work a watch?

Anyone can't? All right. You can all do

science.

I anoint you capable. It's that easy.

It's that easy and we're doing it.