July 24th: The Day China Reveals Gold’s Real Price
417 segments
One month ago, one of the largest banks
on Earth, the Industrial and Commercial
Bank of China, announced it was shutting
down paper gold trading for [music] its
everyday customers. The change takes
effect on July 24th, 2026. The
Industrial and Commercial Bank was not
alone. The Postal Savings Bank of China
moved first and then the Pingan Bank.
More followed. some of the biggest banks
in the world all ending the same product
paper gold trading all in the same
window of time. Now, the official
explanation is that this protects
ordinary people from gold's wild price
swings and gold has been wild. It hit an
all-time high in January and then
dropped nearly 30%. [music]
And people got hurt. So, the story is
the banks stepped in to protect them.
That explanation is convenient, but I
don't believe it. I think that July 24th
is the day that China starts finding
[music] out what gold is actually worth.
And I think the price that you see
quoted on your screen [music] every
single day isn't the real one. But to
show you why, we have to go back to a
room inside the Bank of England where in
March of 1968, the floor collapsed under
the weight of gold stacked on top of it.
What happened in that room is about to
happen again. There's a room in the Bank
of England where they weigh gold. And in
March of 1968, the floor of that room
gave way. Not from age, not from
neglect. It collapsed because too
[music] much gold was stacked on top of
it. The United States had been flying
gold from Fort Knox on military
airplanes into London faster than the
men in that room could weigh it and sell
it. [music] The bars piled up until the
floor physically gave way underneath
them. So the question is, why was
America emptying its vault into London?
And they were doing it because the most
powerful governments on earth had made a
promise that they could no longer keep
and the whole world had figured it out
at the same time. To understand March of
1968, you only need to understand one
promise. After World War II, the world's
governments agreed on a simple system.
The US dollar would be the money that
everybody used for trade. And to make
sure that the dollar could be trusted,
the United States made a guarantee. Any
government holding dollars could trade
them in for gold at a [music] fixed
price of $35 an ounce. $35, 1 ounce,
anytime, forever. And that guarantee
meant that holding dollars was the same
as holding gold. So the world held
dollars. But through the 1950s and the
1960s, the [music] United States began
spending a lot more money than it was
earning on wars, on social programs, on
being the world superpower. And when a
government spends more than it has, it
has to print more dollars to keep up.
Now, here's the problem with that. The
number of dollars kept growing and the
amount of gold didn't. Now, do the
arithmetic that any foreign government
would do. If there are twice as many
dollars in the world, but the same
amount of gold in the American vaults,
then each dollar is really only worth
half as much gold as promised. The price
tag still said $35 an ounce. Everyone
could see the real number was a lot
higher. So, what would you do in that
situation? You'd hand over your dollars,
take the gold at the discount price, and
say, "Thank you very much." And that is
exactly what the world started doing.
The United States and seven European
allies decided to defend the price of
gold in 1961. They formed what was
called the London Gold Pool. And it
worked in a very simple way. Whenever
buyers pushed the price of gold above
$35, the eight central banks, the
government banks that managed each
country's money, they sold their own
gold into the market to push the price
back down. Now think about what that
means. They were not selling because
they wanted to sell. They were selling
the most valuable thing they owned to
protect the claim that their paper money
was worth just as much. And for a few
years it worked. Then France did the
math and quietly left the pool and
started trading its dollars for gold
instead. Other countries followed and
soon it was a full run on the gold.
Everybody rushing to trade paper for
metal before the metal ran out. And
here's how fast it unraveled. In a
normal week, the gold pool sold about 5
tons of gold to hold the price. But on
March 8th, 1968, it sold 100 tons in a
single day. In the final week, the pool
lost roughly 1,000 tons of gold to
suppress the price. That was the week
the floor of the weighing room
collapsed. On the evening of March 14th,
Washington asked London to shut the gold
market down completely. The Queen
declared an emergency bank holiday. And
when the weekend was over, the
governments announced their solution.
They gave up. From that day on, there
were two prices for gold. The official
price, $35, used only between central
banks, and the free market price, which
immediately jumped past $40 and kept on
climbing. The official price was a
number that governments used with each
other. The real price was what people
paid when they wanted the actual metal.
Three years later, in August of 1971,
President Nixon ended the gold promise
completely. And within 10 years, gold
traded at $850 an ounce. So hold that
sequence in your head. A paper price
defended by official selling until
demand for the real metal broke it. and
then two prices, then a whole new system
because you're about to see every step
of it again. And this [music] time it's
not an accident. Which brings us back to
those Chinese banks. Because to see what
they're really doing, you need to
understand what paper gold and paper
gold trading actually is. And I promise
it's a lot simpler than it may sound.
When most people buy gold today, no gold
actually moves anywhere. Here's what
actually happens. A bank or an exchange
sells you a contract. The contract says
you own 1 ounce of gold and you can sell
this contract back whenever you like at
the going price. The gold itself, the
physical bar that you in theory own sits
in somebody else's vault supposedly. And
most buyers never ask for that bar. They
don't want to store it. They don't want
to insure it or guard it or transport
it. They just want the price to go up so
they can sell the contract for more than
they paid. And the seller knows that
that's the case. And that knowledge
changes everything because if nobody
ever picks up the actual metal, then the
seller can sell more contracts than
there are bars. They can sell claims on
the same ounce of gold twice, 10 times.
Nothing stops them because the only
moment this fails is the moment
everybody asks for their gold at once.
and everyone never does. Now ask the
important question, what does that do to
the price? The price [music] of anything
is set by supply and demand. But in the
gold market, the supply that sets the
price isn't the [music] metal, it's the
contracts. If there are 10 paper claims
for every real ounce of gold, the market
sees 10 times more gold than actually
exists. More supply means a lower price.
Every extra contract pushes the price of
gold below what the metal alone would
sell for. And in London and New York,
where the world's gold price is set,
most of the daily gold trading is
exactly this. Contracts that get settled
in cash while the actual metal never
moves. Nobody knows how many paper
claims exist for each real ounce of
gold. And that is not a small detail.
The most important price in the world is
set by a market that cannot tell you how
much of the thing it actually has. Now,
that should sound familiar. It's the
same setup as 1968, an official price on
paper and a different reality in the
vault. Now, you might be saying, "Hold
on, Jay. That's just a theory. If the
paper price of gold is lower than the
real price, how would we ever know? You
can't exactly walk into every vault in
London and count the bars." No, you
can't. But there are two tests and
anybody can run them. So, let's do that.
The first test is watch for those two
prices. In an honest market, a claim on
a thing and the thing itself cost the
same. When trust breaks down, people
start paying extra for the real thing.
In January, physical silver briefly cost
about 40% more than the paper price of
silver. 40% for the same metal on the
same day. Now, gold's gap is still
small, but remember 1968, the gap was
zero right up until the week that it
wasn't. The second test is better.
Ignore what the smart money says and
watch what it does. If you ran a central
bank and you believed the paper price
was fake and the real price was higher,
you would do two things. You would
quietly sell paper promises and you
would quietly buy real metal. So, is
anyone doing that? Central banks bought
244 tons of gold in the first quarter of
this year, January through March. That
is the strongest first quarter of gold
purchases ever recorded. They've bought
more than 200 tons in 10 of the last 11
quarters. And here's the detail most
people miss. The World Gold Council, the
gold industry's own research group,
openly estimates that a large share of
this buying is never actually [music]
reported. It's bought, but it's not
declared. And what are these same
institutions selling to pay for their
gold? They're selling US Treasury bonds,
the paper promises of the most powerful
government on Earth. Gold has now passed
US treasuries as the largest share of
reserves in central banks. Read that
behavior plainly. The institutions that
have been holding these paper promises
for a generation are now selling it to
trade for metal at the fastest pace ever
recorded. And they are not reporting the
purchases. They're not betting that the
quoted price is honest. They're betting
that it's low. Now, I want to leave the
central banks for a moment and talk
about you. Because the gold price being
held down sounds like a trader's
problem, but it's not. It's the story of
your last 50 years. And I can show it to
you in your grocery bill. In 1976, gold
cost about $125
an ounce. Here's what the average
American would be spending that year.
First in dollars and then in ounces of
gold. Let's start with housing. The
average new American house cost [music]
about $44,000
in 1976.
That was the equivalent of 335 o of
gold. A brand new car about $5,400
[music] or 43 o of gold. Groceries for a
family of four about $62 a week. 1 oz of
gold bought 2 weeks worth of groceries.
[music] And gasoline was priced at 61
cents per gallon. 1 ounce bought 200
gallons of gasoline. Now run those same
numbers today, July of 2026, with gold
over $4,000 an ounce. That house that
used to cost $44,000
now costs about $425,000.
That is nearly 10 times as many. But in
gold, the house costs $12.
That new car went from $5,400 to about
$50,000. nine times more in dollars. In
gold, it went from 43 down to 12. That
weekly grocery bill [music] went from
$62 to 320, a 5x increase in dollars.
But 1 oz of gold used to buy two weeks
of groceries. Today, it buys 13 weeks.
Gasoline went from 61 cents a gallon to
379 per gallon. And 1 oz of gold went
from buying 200 gall to buying,00 gall
of gasoline. So do you see what happened
in dollars? Everything went up. The
house, the car, the food, the fuel six
times, n times, 10 times more expensive.
50 years of politicians and [music]
economists calling it inflation, as if
prices rising were simply what prices
do. But measured in gold, nothing went
up. Everything went down. That same
house, the same car, [music]
the same food. Houses did not get more
expensive. Cars did not become more
expensive. The dollar lost its value.
And gold did not. And here's the part
that connects back to our story. Every
one of those numbers was calculated
using the paper gold price. The price we
have reason to believe is suppressed and
held down. If the real price of metal is
higher than the quoted price, then
everything I just showed you understates
how well gold protected the people who
held it and protected their purchasing
power. Which brings us back to those
Chinese banks and why anyone would spend
billions of dollars to find out gold's
real price. What starts in China this
month is not a ban on gold. Chinese
citizens can buy all the physical gold
they want. What ends is the paper, the
contracts, the promises, and what
replaces it is a system with three
parts. Watch how deliberately each part
fits into the next. Part one, Shanghai,
the Shanghai gold exchange. This
requires physical delivery. When gold
trades there, real metal has to move
from the seller's vault to the buyer's
vault. You can't sell 10 claims on one
bar because sooner or later a bar has to
show up. A market built that way can
only measure two things. How much real
metal exists and how badly people want
it. Finding out what something is truly
worth by removing everything fake from
the measurement is called price
discovery. Part two, Hong Kong. China's
currency rules make it hard for
foreigners to trade inside Shanghai
directly. So trades from outside the
country get handled through a new system
in Hong Kong. That's where the rest of
the world can buy and sell at Shanghai's
physically set price. But part three
tells you the most. Hong Kong is
expanding its gold vault space from
about 200 tons to more than 2,000 tons
of space. 10 times more room to store
physical gold built in advance. Now sit
with that number. A paper market needs
no vaults. Contracts take up no space.
You build room for 2,000 tons of gold
for one reason only, because you expect
2,000 tons of real gold to arrive and
need to be stored. China is not
predicting that the world's going to
keep trading paper claims in London.
Instead, it's building storage for what
it believes will come next. In 1968, the
run on gold was an accident. Nobody
planned it. What China has built is the
same event, but planned on purpose. Shut
down the paper markets, make the real
metal move, and find out what price the
physical market produces. And here's the
thing. They told us this was coming.
Back in 2014, the head of the Shanghai
Gold Exchange stood up at a conference
in London of all places and said it
plainly, "Gold is consumed in the east,
but it's priced in the west. And when
China gets influence in the gold market,
the real price will be revealed. 12
years later, the vaults are being built
and the [music] change takes effect on
July 24th. So go back to that room at
the Bank of England one last time. In
1968, [music] the men in that room
believed in the price they were
defending. They weighed and moved a
thousand tons of gold in a single week
because they thought the system could be
saved. [music]
But the floor collapsed the same week
that the promise did. Today, the gold is
moving again out of Western vaults,
headed east at a record pace. But notice
the difference. Nobody is defending the
price [music] this time. The
institutions that set the paper price
are the same ones quietly trading their
paper for real metal and not reporting
it. In 1968, it took a collapsing floor
to show the world that the official
price was not the real one. But this
time, the people who run the market may
prove it themselves, one unreported ton
at a time. But if I'm right, remember,
we're going to see two things happen.
Number one, a gap will emerge between
the paper price of gold and the physical
metal, just like we saw in the silver
market last January. And secondly,
central banks will keep adding gold to
their reserves instead of US treasuries.
And this matters. Remember that grocery
bill. But honest question, what am I
missing? Let me know in the comments. If
you enjoy my content, my name is Jay
Martin and this is the J Martin Show. I
publish here every Saturday and I love
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most importantly, share this video with
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to see it. I'll see you next Saturday.
Ask follow-up questions or revisit key timestamps.
The video analyzes the recent move by major Chinese banks to shut down 'paper gold' trading, arguing that this is a deliberate strategy to shift toward a physical-based gold market and reveal the 'real' price of gold, which the speaker believes is being suppressed by Western markets. Drawing parallels to the 1968 London Gold Pool collapse, the video suggests that the current system of paper gold claims is failing as central banks aggressively acquire and store physical gold, potentially leading to a decoupling of paper and physical prices.
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