so this video is a continuation of a

previous video I did where I walked

through the exact blueprint of the cold

Outreach I did so if you haven't seen

that already I highly suggest you go and

watch that first because that's going to

give you some more context of these

results that I'm going to show you in

this video now and sorry for the bad

lighting so now I'm have a lot of good

uh natural light but in the video I did

in the evening so it's going to look uh

very dark so sorry about that we're

going to fix it in a future video stay

tuned

let me show you the results of the the

campaign and what I used

so I used uh instantly for this and um I

did uh

1,700 emails throughout different

campaigns right throughout probably like

3 to four months um I had uh totally a

14.1 response rate so now I don't have

the um the open rate because I chose to

uh send the emails as just text so in

instant you have the option to send the

emails as text or as HTML I believe and

but if you do it just as text you can't

do any tracking so that's all of a

problem right but I believe that was

this was just my own assumption is that

if I have some someone sending me me

personally an email I would be very

skeptical if that included HTML I know

that someone have a signature with HTML

but if it's just some random person

sending me an email I'm I'm a little bit

skeptical about that so that's was my

thought and I do believe that uh that

the general consensus is that if you

just send an email just as text it will

have a higher open rate so that was why

I did it and for me it didn't really

matter the open rate what matter was

sort of the response rate and then the

results that's what I've

tracked so yeah

14.1% response rate and obviously most

of them would just say no so it's not a

positive response rate necessarily

and then uh actually 84 people um said

yes maybe more actually but I made 84

videos um so yeah so so let me just

reiterate so I made 84 videos but

actually more people said yes to the

video um there was probably I would say

there was probably 10 to 15 videos I

never did because you know I ended up

realizing this website they have is

really uh really good um already so you

know so I didn't really have any idea of

of of the video so that's probably

something I should have mentioned before

in the beginning the probably the first

thousand emails I sent I was also looked

at all the websites and I only sent um

an email to the people that had a really

shitty website so I think in the

beginning my response rate was much

higher than it was uh previously as I

can show you my instantly

account so this is the instantly account

you can see here

17,000 I don't know maybe how many maybe

that's a little bit more and you can see

the reply rate and then uh opportunities

I think the opportunities is not correct

here because I had you know as as you

just saw I made um

84 uh

videos so you can see here the response

uh the reply rate for some of the

campaigns so you can see it fluctuates a

lot so the two previously uh campaigns

X3 was um was larger campaigns where I

didn't spend so much time

um actually looking at the website I

just took the whole list I just sent to

the whole list I had and then saw see

who would reply before would actually

take the whole list and then condense it

down to actually um you know people that

have a a really shitty website so that's

what I did in the beginning and you can

see here the first the first campaigns I

did was was only a few emails right you

can see 14

21 uh 97 23 the response rate is really

high 26% 37%

33.3% 35 and

20% and uh this one had an error so I

don't know if this actually 15 uh

19 and uh this here I don't know why

this is so small and then around around

these campaigns here that I did I

believe that was around the time where I

just sent out to all of them so so uh so

so a lot of them they would have to get

this email but still have like a really

nice website side so it's less relevant

so the more relevant the lead is for the

whatever that you are providing um I

believe the more uh the higher the reply

rate you would actually

get but it also takes a longer time to

actually you know curate those leads

that's like another

step so out of the 84

videos

um I

made uh seven

designs so uh

4.9% said yes to the video maybe

actually a little bit more but 4.9

almost 5% I made videos for of the 1700

and then

0.4% I made design for that was seven

designs and then I had like two people

that didn't want to design but they was

interested in like SEO and stuff like

that uh so that's why I had nine

meetings so about 0.5% meetings and then

I closed one client the this client here

was super easy to close because it was

like I uh he said yes to the to the um

he said yes to the uh to the video then

I made the video and he said oh it's

really good and then

um he actually uh and then we just had a

had a meeting right away um and then he

uh basically said I want this after I

pitched him the the concept even without

actually making a design so so so so for

this client here I I never actually made

it designed for him for free before I

actually got the got the sale which is

kind of funny actually um so he was

super motivated to buy so yeah

0.059% of 1700

emails which is um to me I don't know if

this is good or bad actually I I have no

idea because I'm not really a sales guy

so I can't really speak if these uh are

good I believe like okay I had nine

meetings uh um I'm actually not sure

maybe it was seven meetings let's just

assume that I had seven meetings and I

close one out of seven

um I feel like that's not super good but

then again people might not be ready to

buy right now I still I still have a

little bit communication with some other

people I have one guy that's last week

was almost ready to pull the trigger so

that might you know I might get some so

that's that's the thing with cool

Outreach in my opinion is you you you

you put in a a lot of work to get these

contacts it's really efficient way of of

getting into contact with people and

then it's just about providing a lot of

value and then just keeping the contact

for a long time so that's also a lot of

work right one thing is actually

preparing the campaigns and actually

doing the campaigns a lot of work is

also actually in the back end like a

month after several month after you have

to keep sort of um reaching out to them

right um and and and and and uh and you

know just just offer them something you

know some some good value I do believe

there's potential in call Outreach I

believe that it's most important to

obviously make the emails as relevant

for the user as as possible like it's

really really important otherwise it's

just going to be a waste of time so

that's why I believe that curating your

own list of of leads that's just your

leads is very very important and then in

the email um you know provide a lot of

value to the people that you know it's

almost impossible to say no to I might

uh if I wanted to do this again I might

do this again um but if I had to change

something going forward I would want to

automate more of of these things um for

example uh when I did the leads I would

want to create a script or use an

existing service that can provide me

with this these uh websites for me from

Google Maps and then combine that with

my own custom scra and then I would hire

the same guy another guy to enrich the

data um so so that would sort of you

know just you know be automatic and then

I would also want to just have this go

on repeat like make sure that this

happens continually every week and then

a new campaign is created through

instantly or another software

and then I would want to change the way

that I do videos so at the beginning I

would do these long form like 10 minute

long videos and cut it down and it just

took a long time that's why I switch

over to using loom where I could just do

a quick two-minute video just provide

one or two uh high value uh items for

the for the person right just a a quick

one like before I would do like 10

different things right different pages

and different things the new videos I

would just do like two things and that I

would try that out and see if that's

more efficient if it works just as well

uh because it is faster to do it and

it's going to be easier to increase the

volume because that's probably also

something that is important with the

Outreach is having a high volume um I

tried to do I believe at one point like

um I believe it was 100 or 200 emails

per per day but even that was was

actually a lot of work because a lot of

people would reply and I would have to

talk with them and some people I would

do video with and so on and so forth uh

so it's about you know make the whole

process much more efficient so it's

something that you can do continually

because this was sort of the the whole

thing here would sort of um distract me

from other work so I would basically

take a 1 hour two hour blocks of time

every every day and just do videos

basically um and and and sometimes

there's a difference in the time zone

you know my time zone is different than

their time zone so sometimes I would get

a lot of email throughout the night and

I'll have to reply to them in the

morning and then do a video the other

day so I also think that if you can

reply the these prospects just right

away I think that would also benefit

much more but I I I don't believe that

this is a fast way of making money

because I see videos online saying hey

if if if I had to make $10,000 a month

you know this month very fast I would

just do cold Outreach but I think cold

Outreach can be efficient but it's not a

fast way of of of making sales it's a

very slow process because also it

depends on what you sell them right

because if it's a high ticket like a

website or something like that it's

going to take them time to adjust to the

idea that they need to buy a new website

right and then the whole process of

actually change the website it just

takes them a long time to think about so

it might take you know six month before

a a prospect that they uh they actually

convert and I've seen like different

subredits for web agencies that an

average

closing uh time for their leads is like

3 months so this is anecdotal right this

is something I read on a read it seated

right so around 3 months and I feel like

that's actually that that makes sense

for me like with with the things that I

did because I would still communicate

with people two three months after I had

initial contact yeah so I hope I covered

everything I might have forgotten

something but if you have any question

just leave a comment down below and I'm

sure to reply you see you next video