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DHH: how to escape the "Apple bubble"

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DHH: how to escape the "Apple bubble"

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450 segments

0:01

I think the beautiful realization these

0:03

days is that you're allowed more than

0:06

one computer.

0:08

You don't have to have a single machine.

0:11

And in fact, this is what the whole open

0:14

claw phenomenon has spurred on that a

0:16

bunch of people just went out and bought

0:18

a Mac Mini because they specifically

0:20

wanted to run their claw on that Mac

0:21

Mini. You could do the same thing as a

0:23

Linux developer. That's certainly what I

0:25

do. I have more computers than I care to

0:27

count. Some of them are still Macs. It's

0:30

wild because this there's I think

0:31

there's a mental block. I used to buy or

0:34

get through my my

0:36

my company or or buy for myself every

0:39

two or three years a new laptop. And I

0:40

just look back. I have a Mac like a

0:42

MacBook Air

0:44

that is in 2020, that's 6 years ago. And

0:46

it works great. Yes. And I walked into

0:49

the Mac store the other day and I

0:50

thought, huh, there's this new computer

0:52

like oh no I

0:53

immediately my first thought was I

0:54

shouldn't get it because it works.

0:56

Right.

0:56

>> But when I did the maths of how much

0:57

this thing costs and you know like my

1:00

hourly rate as as a dev, it's such a

1:03

no-brainer. And there's still this

1:04

mental block and I was thinking of you

1:06

know trying out Windows or or Linux and

1:08

I think there's a mental mental but I'm

1:09

not sure if I'm alone with this but I'm

1:12

not used to my laptop not being

1:13

utilized. I think I've been conditioned

1:14

for this for so long. So maybe it's

1:16

something we need to let go a little

1:17

bit. We do need to let go of that. In

1:20

many ways, it's an I'm not just going to

1:21

push it to the point for the comedic

1:23

effect but it's a poverty mindset. It's

1:25

a poverty mindset to think I am only

1:27

allotted the one CPU and that's all I'm

1:31

allowed to use which is of course

1:33

nonsense because if you are developers

1:34

certainly one working with the web,

1:35

you're already using a million CPUs. All

1:37

these computers are already working for

1:39

you whether you're in chat GPT on the

1:42

web or you're running some other web

1:43

app. Like that's not magic. That's

1:45

computers. And you have a slice of that

1:48

so you are allowed more than one

1:49

computer in the home. The other thing I

1:51

find is computers are just fun and you

1:52

should have a variety of them. If you

1:55

care about them. Like I like watches and

1:58

if I thought that I was only permitted a

2:01

single watch, that hobby would be a

2:04

little boring. You could find the

2:06

perfect watch and you could be happy

2:07

with that watch but it's a little more

2:09

fun if you're allowed a degree of

2:11

variety. And I think

2:13

that's what I actually had to escape the

2:17

Apple walled garden to realize because

2:19

I'd been inside the Apple

2:21

bubble for so long that I'd kind of

2:24

forgotten that different kinds of

2:25

computers existed that I could own and

2:28

use. So when 2 years ago or so,

2:32

the final straw finally broke the

2:34

camel's back on my relationship with

2:35

Apple, it was just like the doors had

2:39

been opened to a much broader world. And

2:43

at first the sun was a little bright

2:45

like I was stepping out of some dungeon

2:48

and I realized, oh my gosh, there's all

2:51

these different things. And just as a

2:53

fan of technology to realize for

2:56

example, you can have a big screen that

2:58

runs at 240 hertz. Like that technology

3:01

does not exist in the Mac world. Apple

3:04

does not offer a product that has 240

3:07

hertz. So if you like competitive

3:08

gaming, seeing that sort of for the

3:11

first time is a little startling because

3:13

you are under this or I was certainly

3:15

under this illusion that I well Apple,

3:17

if they don't have it right now, they'll

3:19

eventually get to it and if they don't

3:20

get to it, it's probably not worth

3:21

having at all. Which really is a very

3:24

deprived mindset where you fall in love

3:26

with the cave you're in. That's not to

3:28

say that Apple doesn't make cool stuff.

3:30

Like I loved the announcement they did

3:32

with the MacBook Neo.

3:34

I love when companies are pushing

3:36

certain angles to the point that all

3:38

their competitors get a little worried.

3:40

And the Neo to me, this really cheap Mac

3:43

that's still quite good is a wonderful

3:46

entrant into the party.

3:49

By the same token, I've been so excited

3:51

about the comeback of Intel that

3:55

Gelsinger's 5-year plan to get to 18A,

3:58

their new production node just so that

4:00

they could produce a competitive chip

4:03

with what Apple is doing with Panther

4:05

Lake is really inspiring to see. And

4:08

it's actually a bit sad I find that when

4:11

I talk about this on X,

4:13

the partisanship is so close to the

4:16

surface that if you like Apple products,

4:19

it's almost like you have to hate a PC.

4:23

You have to poo-poo on Panther Lake for

4:26

example, even though it's a major

4:28

achievement for a proud American

4:31

institution like Apple. They built the

4:34

chips in Arizona. Like we should all be

4:36

cheering for the success of what they've

4:39

accomplished regardless of whether we're

4:41

going to run it or not. But it's funny

4:43

because it's also one of those things

4:44

like the the bike shed where when the

4:46

stakes are the lowest, we argue the most

4:49

fierce. And the stakes are very low when

4:51

you have an Apple computer and you don't

4:54

want to think about whether there's a

4:55

better alternative for you or even other

4:58

people and then you just go like, let me

4:59

just close my eyes and say

5:02

Apple can't be beat. Again, I say that

5:05

as someone who has tremendous respect

5:07

for what that company has built even if

5:09

I don't have so much respect for how

5:10

they conduct themselves as a business

5:12

today when it comes to gatekeeping and

5:13

the app stores and all the other

5:14

nonsense. But just as a technical

5:16

achievement, I was the biggest

5:18

cheerleader for the M chips because they

5:21

completely reset the board of what was

5:23

possible in a mobile computer. Yep. And

5:26

we should all be excited about that. If

5:27

you love computers, you should love

5:29

CPUs. You should love CPU progress. I

5:31

find the same thing now with Qualcomm.

5:33

For some reason, again, an American

5:35

company doing amazing things powering

5:38

the bulk of computers in the world if

5:40

you just count the fact that Android is

5:42

the dominant It is. platform on mobile

5:45

computers, on pocket computers,

5:48

then why are we not excited about that?

5:49

Again, what? Because you see some petty

5:51

rivalry with your favorite brand? That

5:53

just seems stupid to me. And the X 2

5:56

Elite is another chip that's caught up

5:58

even more actually than Panther Lake is

6:00

on an ARM architecture with Apple's

6:03

offerings. And shouldn't we be excited?

6:05

Even if you don't want any of the stuff,

6:07

you should love competition because

6:08

competition makes things better and

6:10

cheaper. So Apple feeling a little bit

6:13

of a heat that the rest of the industry

6:15

after five meager years finally starts

6:19

giving them some challenge is something

6:21

we should all celebrate. But we don't. A

6:24

lot of us don't. A lot of people don't.

6:26

I try to do. I try to

6:29

have some metacognition going whenever I

6:31

have a reaction to something one way or

6:33

the other and go like, is that just

6:35

because it's my team doing this or is it

6:37

because I genuinely dislike what's going

6:40

on? And then often times I'll catch

6:42

myself in the same kind of partisanship

6:44

that's playing out here and go, you know

6:45

what?

6:47

No. I am not going to fall into that

6:49

trap.

6:50

I'm going to revert to my base model

6:53

here. My base model is I love computers.

6:55

I love playing with computers. I love

6:57

having fun with computers. I love being

6:59

productive with computers. I love

7:00

wasting time on computers. Just sitting

7:04

in front of that deliciously

7:06

creamy thocky mechanical keyboard in the

7:09

morning

7:10

is a joy. And we should be eternally

7:13

grateful that this is still a thing

7:15

we're able to do.

7:17

Which may come to an end in a few years

7:20

that like that's just not the form

7:21

factor anymore. We look at these

7:23

pictures of old monkeys typing at the

7:25

typewriter and go like, remember when

7:26

computing used to be like that? I'm

7:28

going to enjoy every last moment we have

7:30

of it. One thing that we might be just

7:33

you know it's popular to hate on other

7:35

computers that you don't use because we

7:36

don't use them. So what are some

7:38

computers that you found laptops or or

7:41

other other ones that you like that you

7:44

know just give us some ideas like if if

7:45

if you want to go around shopping either

7:47

for something for gaming to have fun to

7:49

see to see that it's not just the

7:51

console that you can do it or for work?

7:53

The computers I've had a lot of fun with

7:55

recently has been laptops. When I first

7:57

got into Linux, I had a Framework Laptop

8:00

13. It's great machine.

8:02

>> where you can assemble it, right?

8:04

>> assemble it. You actually have to

8:05

assemble it. Most of the offerings you

8:07

buy is a GUI package and you have to put

8:09

it together yourself. So it's a little

8:10

bit like a Lego kit. It only takes about

8:13

5 minutes but there's a sense of

8:14

ownership and a sense of IKEA effect.

8:17

Did you like this computer a little more

8:18

because you put it together yourself?

8:19

And I think it's still a great machine

8:21

but it's not the only great machine that

8:22

you can run Linux on. And in the last

8:26

few months, I've tried a bunch. And

8:28

partly because I've been really excited

8:30

about some new technology. One of those

8:32

things which is actually not that new

8:34

but again, to a person who'd been using

8:37

first Macs for a long time and then that

8:39

Framework computer for a long time, all

8:41

have either IPS or microLED panels,

8:45

seeing an OLED screen for the first time

8:49

to me was astounding. I did not even

8:52

realize that colors for games could look

8:55

that good. Which is a little weird

8:56

because I have an OLED TV. And OLED TVs

8:59

look great but you sit quite far from

9:01

them.

9:02

The

9:03

vivid nature of sitting, I don't know,

9:06

30 centimeters from a OLED display and

9:11

playing Fortnite or playing Arc Raiders

9:14

or playing one of these other games.

9:15

Actually, I would call out Fortnite

9:16

here. I've been a mega fan of Fortnite

9:18

for a long time. I've played literally

9:20

hundreds of hours with my kids squads

9:23

but now I even just play by myself even

9:25

without the kids. It's just such a vivid

9:26

game. It is such a beautiful test case

9:29

for OLED. So I got first the ASUS

9:33

Zephyrus G14 which is a beautiful laptop

9:36

in all the ways that

9:39

the Framework feels more like a home

9:42

built shed which is adorable, right?

9:44

Like I put this shed together myself.

9:47

It's really nice. I can appreciate it.

9:49

Great machine especially for

9:51

productivity. I like the 3.2 aspect

9:53

ratio and all that stuff just for code.

9:54

But when it comes to games, it's not the

9:57

greatest machine. It's not meant for

9:59

that. They have another offering, not

10:00

the biggest fan of the 16 they have, but

10:03

for that Zephyrus, with that OLED

10:04

display, with that beautiful case, with

10:07

that sort of gamer aesthetic without

10:10

going overboard, which is a very fine

10:11

line. There's a lot of gaming machines

10:13

where all the lights are just constantly

10:15

pulsating and you're like, "Am I

10:17

tripping or is this just a machine?"

10:18

But,

10:19

ASUS really have found a nice way to tow

10:23

that line. They have this uh they're

10:25

called the slash on the back of it,

10:27

which is this LED strip that you can

10:29

program to have different patterns. I'm

10:31

like, "That's pretty cool." And then it

10:33

does have the LED

10:35

or RGB keyboard backlighting, which you

10:38

can sync with other things. So, I

10:40

actually built it in after I got that

10:41

machine,

10:42

I built it into Amachi. Then when you

10:44

change your theme, the keyboard

10:46

backlighting will change with it. So,

10:48

you change to Tokyo night and it's a

10:50

nice sort of purple background. You take

10:51

change to Nord and it's a light, cool,

10:55

gray and blue.

10:56

So, that's been a lot of fun. It's been

10:57

a great machine. And then just very

10:59

recently, I had the good um

11:02

pleasure of uh bothering Michael Dell

11:06

because I got connected with him when we

11:08

did our big cloud exit a few years ago.

11:11

We've been a Dell shop on the server

11:12

side for you bought Dell servers. Yes.

11:15

And then when we moved out of the cloud,

11:16

we bought like two pallets worth of Dell

11:19

servers to run everything ourselves. And

11:22

I was quite public about our cloud exit

11:25

and it got a lot of attention at the

11:26

time and

11:27

not surprisingly, Michael Dell also

11:29

thought that was a great idea to buy a

11:30

bunch of servers and stick them in your

11:32

data center. So, we struck up a

11:34

conversation and now that I saw their

11:37

latest line of laptops, the XPS, with

11:40

those Panther Lake chips, with the new

11:43

tandem OLED screen technology, I just

11:46

completely shamelessly reached out on an

11:49

old conversation from back at the cloud

11:51

exit thing like, "Hey Michael,

11:53

could you send me one? Could I get one?

11:55

I really want to try this new setup

11:58

because I'm excited about that Intel

11:59

chip as we talked about, but also just

12:01

really excited about the tandem OLED

12:03

screens given the fact I'd had that

12:05

great experience with the ASUS. So,

12:06

that's been the machine I've been

12:08

running for the last couple of weeks.

12:09

It's still a pre-production unit. Not

12:11

all the compatibility's there, but it's

12:13

also fun to be part of that process. In

12:15

a way I could never dream of having a

12:18

relationship like that with Apple.

12:20

Apple,

12:22

to all their credit, is very much the

12:23

ivory tower, right? Like they're locked

12:25

in there. They don't really collaborate

12:28

with others in this way. They're just

12:30

themselves. And that's great. That's

12:32

wonderful we have that

12:34

gleaming tower on the hill over there. I

12:36

wish their behavior in other matters

12:38

would be a little more admirable and we

12:40

could, without reservation, just have

12:43

admiration for that customer for that

12:45

company. Now it has quite a lot of

12:46

asterisks next to it.

12:48

But either way,

12:50

with Dell, they just immediately like,

12:52

"Hey, yeah. Here's Here's a machine.

12:54

Here's an engineer who's currently

12:56

working on Linux compatibility. Do you

12:58

want to help?" And

13:00

of course I want to help. So, I'm

13:01

instantly diving in. How do we diagnose

13:03

this? How do we make it work with the

13:04

Linux kernel? What do we have to do to

13:06

get all the different things working

13:08

just right? This is still frontier stuff

13:12

in terms of driver compatibility and so

13:13

forth. It's just been a blast. And then

13:15

the machine is just amazing. It's a

13:17

16-in that XPS that weighs 1.6 kilos. No

13:21

way. It feels like it's funny because I

13:23

still have a MacBook Pro 16 in as well,

13:27

which is well over 2 kilos. You hold

13:29

these two things next to each other and

13:30

you get this appreciation for weight.

13:33

That is quite funny because you think in

13:35

your head like, "400 g, how much is

13:37

that? 500 g, 600 g." It's like, "That's

13:39

not a big deal. This is a computer." Uh

13:41

no, it's a big deal. The difference

13:43

between that it just feels like they're

13:44

different categories of devices.

13:47

And it's funny to me because um this is

13:50

what Jonathan Ive was always all about.

13:52

He was about thinness, he was about

13:53

lightness.

13:54

And he probably pushed it a little too

13:56

far.

13:56

That

13:58

butterfly keyboard debacle that plagued

14:00

the MacBooks for literally 5 years with

14:03

an incredible failure rate that came out

14:06

of that was a

14:09

reflection of that maniacal

14:12

optimization. Can we shave a millimeter?

14:15

And in technical circles, that has been

14:17

universally panned, right? Like, "Just

14:20

give me something that's twice as heavy

14:21

and twice as fat if you can give me a

14:22

bigger battery or a bigger CPU."

14:25

Shut up, nerd. Like there are other

14:27

things that matter. And I say that to

14:29

myself as much as anyone, right? Because

14:31

I could hear myself say that like, "Why

14:33

did you put in such a

14:35

crappy keyboard

14:37

to just shave off 2 mm?"

14:39

And you realize it's actually the wrong

14:40

question to pose. The right question is,

14:43

"No, no. Please keep shaving off every

14:46

millimeter because it really does

14:47

matter. Every 100 g really does matter.

14:49

But, do it while you keep a functional

14:51

keyboard, please. Thank you." XPS with

14:54

Dell's new tech you're seeing much

14:55

closer to that. I still don't 100% love

14:58

that keyboard. It's It's flush with the

15:01

board. I should actually have brought it

15:02

so you could see it. So, it's flush with

15:04

the panel. The keys go straight across.

15:06

So,

15:07

if you turned off the lights and ran

15:09

your finger across, you wouldn't be able

15:10

to tell.

15:11

Which is a little odd. It has a

15:12

surprising amount of satisfying travel,

15:15

but it's a little strange getting used

15:17

to your fingers laying on a almost like

15:19

a table and then you're pushing down

15:21

into the table rather than slightly

15:23

raised. I thought I was going to hate

15:25

it. To be perfectly honest, when I first

15:27

saw it, I thought like, "Ugh."

15:28

And then I realized, "Oh, I don't." It's

15:30

not my favorite keyboard, but I don't

15:32

hate it and uh it was just a

15:34

illustration that

15:36

having a goal like getting the keyboard

15:40

or getting the computer to be lighter

15:42

and slimmer,

15:43

that's not the problem. It's all in the

15:45

execution. So, I actually

15:48

want to commend Ive for being so focused

15:51

on it. Yeah, there were some misses

15:52

along the way. So freaking what? Now

15:54

we're here today and these computers

15:56

exist. And now the weird thing is that

15:58

for me, the MacBook is the bulky one.

16:00

Like it was always the inverse.

Interactive Summary

The speaker argues that users should move beyond the 'poverty mindset' of needing only one computer, advocating for the freedom to explore various hardware, operating systems, and platforms. By stepping out of the Apple ecosystem, the speaker discovered a wider world of technology, including high-refresh gaming monitors and advanced screen technologies like OLED. The video also highlights the importance of healthy industry competition—citing advancements from Intel and Qualcomm—and details the speaker's positive experience with new hardware like the Framework Laptop and the Dell XPS, while acknowledging the balance between portability and functional design.

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