I look like I'm being exposed to

dangerous sunbeam radiation. Look like

I'm turning into Adam Warlock. I don't

know what's going on with the light. I

haven't been able to fix it. So, I think

we're going to probably just have to

deal with it. But I'll give it one more

try.

Also, no. Maybe any better. I'm

glistening. Nope. That still didn't fix

it.

I look like I have like I'm suffering

from jaundice now. Well, out of my

hands. Anyway, uh big big thing going on

right now. There is a burger mogging

battle. Finally fixed the lighting. It

was bothering me too much. It all

started with the McDonald's CEO

embarrassing himself where he posted

that video which was supposed to serve

as a marketing uh component to the Big

Arch burger that was being released

where he was talking about how excited

he was to eat it for lunch and then when

he goes in to take a bite, he actually

takes like maybe a couple of morsels of

the sandwich into his gullet. It It

genuinely looked as though he was afraid

of the goddamn thing.

>> I love this product. It is so good. I'm

going to do a tasting right now, but I'm

going to eat this for my lunch, just so

you know. So, here we go. First, holy

cow. I don't even know how to attack it.

Got so much to it. Oh, there's also some

crispy onions on here as well. I see

those kind of coming out. All right, the

moment of truth.

That is so good. That's a big bite for a

big arch. I swear to God if I threw the

big arch burger on the floor, I bet a

Roomba would probably show more

excitement sucking it up as opposed to

the CEO of the company that

produced it. He struggles to even call

it food. He just refers to it as

product. Naturally, everyone was making

fun of this, clowning on him because it

does feel like, you know, he was held

hostage by terrorists and forced to eat

the big arch burger here. It doesn't

seem genuine and or authentic. And it's

actually incomprehensible that they not

only filmed this, but then watched it

back and said, "Yep, that looks good.

Our CEO really looks enthusiastic about

this product. Send that out. Let's

go. It's going to get everyone hype

about it." However, it did actually work

as a marketing campaign because it got

everyone talking about the big

arch burger. granted as a punchline in

jokes, but it did get the word out and

it even started a trend. It started the

burger mogging battle where other fast

food CEOs have been scrambling to oneup

here and use it as their own marketing

tool to showcase that they actually

really like their product. Burger King

was the first to hop aboard this train.

Not bad, right?

>> Only one thing missing, a napkin.

>> Burger King CEO really did kind of come

in here from the top turnbuckle and

gangdom style on the McDonald's CEO.

This one feels a lot more candid. It's

not set up in like a studio like

setting with lighting and like a whole

ensemble faking that it's your lunch and

then being really reluctant and

frightened to even bite your burger. The

Burger King CEO just comes in here and

busy maxes. He's like, "Oh, new

Whopper. Can't wait."

And it does come across more authentic.

Granted, it is still staged. He just

happens to be doing a better job at

appearing human and appearing as though

he actually wanted to consume the

product. And I gotta tell you, his

acting here is pretty impressive. It is

not an easy role to play. A Burger King

fan. That is tough. I think even like

the highest paid A-list celebrity actors

would struggle to fake enthusiasm for a

Burger King burger to this level cuz

it's damn near impossible.

Burger King at the end of the day. Now,

all cards on the table. Yesterday, we

did post that video trying the Big Arch

burger versus the new Whopper. I do

think the New Whopper is better. I think

it is a better burger. And you know

what? If Burger King does keep trending

in that direction of actually trying to

make improvements, all power to him. I

have been probably like the biggest

Burger King uh Scrooge imaginable. I

find extra time in the day to shoot

spitballs at Burger King because I think

they serve up straight sludge,

radioactive grl. But if they are willing

to make changes to the Whopper, for

example, to make it better, which I do

think they did, that's great. And

hopefully they keep going in that

direction. And as far as the burger

mogging battle goes, I think Burger King

definitely slapped McDonald's. But

that's not where this this uh Clash of

the Titans ends because then the Wendy's

CEO wanted to hop aboard

>> fresh never frozen beef, our Applewood

smoked bacon, our brand new bun, our

square burger cooked on a flat grill.

Amazing. Absolutely wonderful.

That's a burger.

This is exactly the way a great

hamburger should be.

You got to top it off with a fries and

frosty.

Excellent. Now that is straight business

right there. He is kind of flexing the

ball knowledge on Wendy's here. Unlike

the McDonald's CEO who struggled to like

even explain what's on the big arch

burger, it looked like he was confused

like, "Oh, there's crispy onions in

there. Of course, pickles, right?"

Naturally, there's also some meat in

there or meat substitute, whatever we're

using. Like, it seemed like he

had no clue what was even in his

hands. He didn't even register it as

food. He just kept calling it product.

Whereas the Wendy CEO immediately just

starts dropping the lore on the burger

and it seems like he scarfs it down. I

will say though, there are cuts. So,

maybe he started spitting it into a

trash can or something. We don't know. I

don't imagine that's the case, but I got

to tell you, one continuous shot would

have done wonders here. It's already set

up like ASMR in the first place. Just

let that ride. Just let it let it

all hang out. And I do think it was a

nice cherry on top that he did do the

classic fries into the frosty tactic.

That is a Wendy's classic that is

iconic. So, that was cute of him to

slide that in. I think of the three, his

is probably the most wellrehearsed. But

I still do think the Burger King CEO's

piece just feels more natural where it

just actually looked like he wandered in

the kitchen's like, "Let me try this

Let me see what this is all about.

I like it." His is much more like

calculated business. And there's nothing

wrong with that. I think it's still good

and significantly better than

McDonald's. And then we get a really

wacky entry in here. the A&W CEO uh

threw his hat into the ring here. Full

disclosure, I don't think I've ever

eaten at an A&W. We don't have any here.

Or rather, I don't know if we do, cuz I

don't know a single human being in my

life that has ever said, "Let's get A&W.

I want some A&W right now. Can we place

an order?" And I've never driven by one

or anything either, or at least I didn't

register if I did. So, I don't know

anything about this chain. Alan

from A&W here with you heard about it.

Here it is. The teen burger. We love

this burger product which most people

call a burger.

>> I want to interrupt real quick here and

just briefly pause just to make a

mention that that that name needs a

little workshopping. The teen burger. I

decided to go to their menu to see like

what naming scheme would lead them to

think that that's a good idea. And it

looks like they named their burgers like

papa, mama, grandpa,

double buddy burger, and then there's a

baby burger and then a teen burger. Kind

of a peculiar naming scheme for the

burgers. I would say probably worth

maybe hopping back in the think tank and

brainstorming a bit on some different

names. Teen burger and teen sauce in

particular are just weird.

>> I'm gonna do a tasting right now, but

this is actually my lunch. So, let's see

what we got going on here. What the Look

at that. It has a unique bread that uh

some some some people would call a bun,

but really the star is what's inside. I

mean, we've got the lettuce, which is

green, and pickles, which make it taste

pickly, and the teen sauce. The iconic

teen sauce. So, this thing is packed.

I'm sorry that was a little I don't even

know how to attack it, I guess, with

with my mouth. Here we go. Moment of

truth.

Now, that's good.

It's really good. Got a little bit of

bacon. M. That is a big bite of a teen

burger. And Chris, I invite you to join

me for lunch. Just you, me, and a couple

of teen burgers. See you at lunch,

Chris. See you at A&W.

>> The CEO gives me the same energy as the

dancing old guy in the Six Flag

commercials from back in the day. He

feels like, you know, he's being quirky,

kind of bringing like, you know,

substitute teacher vibes to the function

here. And that's not a bad thing. I also

appreciate that his is a lot more like

directly confrontational with the

McDonald's CEO. Like he's actually

starting some beef here and he's

not looking to squash it. And so now

he's inviting him to share in some teen

burgers together. Which again, like even

just saying that just sounds weird. I I

just think they need to change the name

around. And especially when he says like

iconic teen sauce and then starts like

raising his eyebrows. It's just that

name needs work. Hop back in the lab.

Overall though, the his video with A&W's

burger there was a lot more like comedic

in nature, like poking fun directly at

McDonald's CEO's video, which I thought

was a good approach. I I thought it came

across well. I I also would say there

was a cut when he bit into the burger.

I I think these would hit harder if

there were no cuts like that because

again could have been swapped out for a

stunt double. Maybe he swapped it out

for a Five Guys burger for that

bite where like he took a bite of the

AMW one, put it on the floor and then

took a bite of a Five Guys Burger in

order to fill his cheeks. We don't know

because there was a cut. Again, I think

that's very unlikely. That's just

conspiratorial for no reason. I just

think that would have served them better

to just let those kind of shots ride

where they're actually eating it and

supposedly enjoying it. Anyway though, I

just wanted to kind of give you a a

debriefing here on everything going on

with the burger mogging battle between

fast food CEOs that's erupting. That's

about it.