If you've clicked on this video, chances

are you're interested in building a

mobile app that actually makes money.

Something that generates real recurring

revenue and maybe turns into a business

that you can even exit one day. Maybe

you've got an idea in your notes, maybe

you're already building, maybe your app

is already [music] live. Either way,

what I'm about to show you in this video

is going to completely change the way

you think about building and marketing

apps. Today, we're diving [music] into a

simple app called Wrestle AI. This app

is currently doing over $20,000

per month. But, here's the part that

blew my mind. [music] It was built by a

teenager using AI who didn't write a

single line of code. No dev team, no

funding, [music] no crazy marketing

budget, just a solid idea that solved a

problem for people, a vibe coding tool,

and partnering with TikTok creators.

That's it. And if that [music] sounds

insane, it should because what I'm about

to show you is exactly where things are

heading. We're entering a world where

you don't need to know how to code, you

don't need a team, [music] and you don't

even need that much money to start. You

just need the right idea and the ability

[music] to execute it fast. So, in this

video, I'm going to break down this

entire app, how it works, the

onboarding, the paywall, the

functionality, the retention tactics,

how it actually makes [music] money, and

more importantly, how it was built

extremely fast using AI by a teenager.

[music] And as a little bonus, we are

going to be speaking with the founder

himself. [music]

He's going to be giving us tips on how

he built it, how he marketed it, etc.

So, stay tuned. Here we have it, the

AI-driven app that is printing [music]

20K per month from a teenager. We are

going to cover absolutely everything,

how the app was built, why this idea

works. We're going to cover their

onboarding flow, their marketing

strategy, their paywall, and the

functionality inside of the app. There

are some very smart retention tactics at

play in this app that keep the users

interested in coming back for more. So,

let's start at the top here. Here is the

app listing itself. Mr. Ford, Wrestle AI

helps you with your wrestling.

Analyzes your training, spots weak

points, gives you drills, creates a

custom plan, and has some cool little

training

tactics here as well. By the way, this

entire document that I'm sharing with

you and all these links to their

onboarding, the paywall, etc. is going

to be in the description for free to

download. Go check that out. And here,

we can pull up their Sensor Tower. As

you can see, last month only 6K

downloads, but they're still making 20K

per month. This is why the retention

tactics and their pricing strategy is so

very important because this isn't a lot

of downloads, but this is a very healthy

amount of revenue that this app is

making. So, how was this app built? It

was built in a very short amount of time

using one vibe coding tool, and that

vibe coding tool is Roark Max. You can

literally one-shot apps with this tool.

You type in a simple prompt, and it will

build a fully native Swift iOS

application for you. And not only that,

Roark will build for any iOS device, and

on top of that, you can one-click

publish to the App Store. You don't need

to open Cursor, you don't need to open

Cloud Code. You can do everything that

you need in this one tool.

And Wrestle AI proves that because the

onboarding, the paywall, the

functionality inside of the app, it was

all built with Roark. Roark is lowering

the barrier to entry for anybody to

build an app in a couple days, not a

couple months. So, why does this idea

work? Why does Wrestle AI make $20,000

every single month? Very simple.

And if you watch the channel, you know

what I'm going to say. It solves a

painful problem for a large number of

people. And on top of that, the founder

wanted this app for himself because he

wanted to improve his wrestling. When

you approach your app idea from a

position of personal pain, you become

the ideal customer for that product.

That's how I scaled my app, Puff Count,

to 45K per month. I was addicted to

vaping, my friends were addicted to

vaping. I built a product to help

myself. Just like this founder did. He

built Wrestle AI because he wanted to

improve his wrestling, and I'm sure he

gave it to his friends that he was

wrestling with as well. So, it was easy

for him to build this product. It was

easy for him to build all the

functionality and know what the app

needed. It was easy for him to start

marketing because he was and is the

ideal customer. And there's also very

clear value. Improve your wrestling.

Okay, now let's cover the onboarding

flow, the paywall. Actually, you know

what? Let's start with the marketing.

Because the marketing strategy for this

app is absolutely genius and something

that I don't think enough people

leverage. Now, this app isn't doing

anything crazy new. They're doing

creator-driven marketing, but let me

show you what exactly they're doing. If

you type in Wrestle AI, they have their

main TikTok account, but you can see all

of these other creators that they

are paying to create content for them.

And actually, they're doing this

>> I made an app just for you. Just take a

video at practice, or if you have a

wrestling match, upload it to the app,

and within seconds, it tells me exactly

>> As you can see, the founder of this app

partnered with a wrestling influencer to

promote his product. Now, we'll find out

if he is a direct partner in the

business or if he's just a partner in

marketing,

but it seems like

Caden, this guy with 530K followers,

he's promoting the app on every single

one of his videos. I guarantee you that

this content creator that the app

founder partnered with is driving a

majority of the downloads. Now, he is

also partnering with a couple other

creators or just paying them for one-off

posts like this guy, Kelly Dunnigan, a

wrestling creator with 40,000 followers

who made an amazing piece of content for

him, kind of like a day in the life

style piece. And what you'll also come

to find is from what I can see, this

company isn't running any paid ads at

all. This is strictly a creator-driven

marketing strategy. Now, a lot of people

try this. A lot of people try to market

their apps. They try to hire

influencers. They try to get content

created for their products, but it

doesn't work. The reason this marketing

works is because they are attacking a

specific niche. They are working with

creators who already have an audience,

and it's natural content. This is a

story time, a day in a life of a

wrestler. This is a typical Cael AI

style video as well.

Day in the life from this wrestler, and

he promotes the app somewhere in this

video and even tags the company. Boom,

here it is, the promo. Middle of the day

in the life. This video got 2,000 likes.

On top of that, they're also providing

value. We can go back to Caden's

profile. This guy built his profile

based on giving wrestling tips,

providing value. This is one of the

easiest ways to go viral for your

product. Provide real value. Give tips

on whatever your app, whatever problem

your app is solving. That's why this

guy's content crushes, and you can see

in the comments, he's getting a ton of

positive engagement here. They're

providing value, and then there are

clear calls to actions to download the

app within the content itself. Every

single one of those videos promoting the

app shows the app in use. They show the

scanning, they show the video

breakdowns, etc. We're going to get into

the functionality in a little bit here.

But this app is doing 20K a month

strictly from a content creator-driven

marketing strategy. Now, the marketing

is only one piece of the puzzle. The

onboarding flow and the paywall are

genius. This is what turns them into

paying customers. Let's get into the

onboarding of Wrestle AI.

It's a long one. It's a doozy.

But this is the strategy that is

actually absolutely crushing right now.

Let's go through it.

So, the first page you see, some

feature pages explaining what the

product does. And then, cheeky little

rating page here, of course, before the

paywall. Very smart boosting the app

ratings. As you can see, the app is

rated 4.8 stars with 1,700 ratings. I

guarantee you this screen is driving a

majority of that. Support the mission,

support the movement, rate five stars.

You can rate and continue, and let's

move on. You're building your profile.

Again, a survey, a questionnaire.

Customizing the user's experience.

Identify your style. What style do you

compete in? What is your go-to attack?

Where do you dominate? What is your mat

identity? How do you How often do you

train? Weight management, putting in

your body metrics, building you a

nutrition plan, setting your schedule.

This screen, very important, getting the

user to commit to a schedule.

Letting the user type in their goal.

Analyzing their goals, showing the

potential growth over time after using

the product, and then they even give you

a taste of what the product does in the

onboarding. They let you upload a video

before the paywall. They let you see how

the analysis happens. Very important,

they add a skip for now button if you

just want to move past. And then boom,

your profile is ready. It's got your

nutrition plan, it's got your training

road map, etc. And then, only then it

asks you to sign in. They push the sign

in page very far down the onboarding to

hopefully reduce the drop-off rate. And

then of course, we have the pre-paywall

page, and then the paywall page here.

And what you'll see is they're offering

$59.99 per year with a three-day free

trial, and also a monthly plan at $9.99,

but there is no free trial on the

monthly plan. An amazing boost to your

LTV, your cash back, your cash collected

faster if you only offer a three-day

free trial on the yearly plan because

most people are going to go for the

yearly plan. And when they convert,

you're going to collect $60 instead of

$9,

which is a major reason as to why this

app was able to scale so quickly. So,

boom.

Just to go over that again, extensive

onboarding showing and using the real

features in the app. You build a custom

training plan. You get a taste of what

the experience is like because they

allow you to use the app in the

onboarding before you hit the hard

paywall. And they also make the user

feel like they could be doing better,

like they could be improving, right?

Getting the user to commit to use the

app over a long period of time. And all

this perfectly primes them for the

paywall. And of course, they're charging

as we saw $9.99 a month and $59.99 per

year. Once you're inside the app,

there's a bunch of amazing

functionality. They have AI training, of

course, video footage. There's a

training hub for improvement, a calendar

and to-do list giving you tasks to

complete when you open the app. There is

a nutrition tracker and these huge

retention tactics, levels, goals,

streaks, and achievements here making

the user feel like they're gaining

something after using the app. George,

what's up, man? Welcome in the founder

of Wrestle AI. Where are you calling in

from, bro? Hey, I'm in uh SF right now.

I'm in uh the Rork office, actually.

First of all, tell us how old you are,

what you built, and how much revenue

it's made since you launched. Yeah, so

I'm 18. We launched around six-ish

months ago. And in that time, I've made

uh 160,000.

>> [laughter]

>> Are you a technical founder? No, I I

don't know how to code at all, to be

honest. I built it all through uh Rork,

basically. And that's why I'm here now.

>> Okay.

So, tell us just generally about the app

itself. What does it do? Why did you

come up the idea? Why did you decide to

build this app in particular? It all

kind of started in July. The I launched

my first app. In July, I saw an ad for

Rork. I was like, I built seven apps in

a week. And I originally I thought it

was like one of those like drag-and-drop

templates. But I I got curious, so I

clicked on it. I checked it out. And I

was like, all right, let's see if I

could build. I created this MMA app

where you basically enter your training

footage and it would tell you what you

did right, what you did wrong, to help

you like when you're hitting the bag,

basically. So, I released that first

app. In the first month, it did like 2K

a month. I was like, this is awesome.

So, I quit e-comm. I went all into apps.

And I was like, what if I do the same

app but with just wrestling? Because we

had a bunch of wrestlers in our comments

saying, basically, does this do

wrestling, too? So, I partnered with a

wrestling influencer, and that's how we

launched Wrestle AI. How How long did it

take you to go from idea to launch on

Wrestle AI? I would say a month. Most of

like the actual like prompting came from

like a week straight of like literally

every day just on Rork, just like

prompting, fix this, fix that. But you

think nowadays it would be it would be

like much, much faster knowing what you

now know in the new models. Yeah, I I

did an experiment cuz I wanted to see

how fast could I like release a quality

app. And this was even before Rork Max.

And it it takes literally less than a

day to get it into like app review. You

can You can push it to app review right

from the right from Rork. Yeah, yeah,

it's like you could literally do it in

less than a day. And I'm not saying like

like a slop app. I'm saying like an

actual quality app.

>> What is your like high-level structure?

Cuz you're you're obviously not

one-shotting these. You're not writing

one prompt into Rork and then and then

pushing that to the store. You first

make how it looks.

Then you keep prompting each page till

it works exactly how you thought it

would and it looks exactly how you

thought it would. It would look really

nice, basically. After you kind of

perfected every detail. Like don't cut

corners, basically. Like if something

doesn't work, figure out why it doesn't

work. And then from there, after you

basically have the main functionality

down, you build the onboarding and then

you build the paywall. And then that's

it. Okay, awesome, brother. And how did

you get the initial first 100 users,

though? So, I partnered with an

influencer. We prepped like pre-order

week and he was like hyping it up

throughout the week. And I The app

actually broke literally 2 hours before

the pre-order went out. So, basically

like my API key expired by accident. So,

the app was like completely broken right

before this app went out and I couldn't

push a new update to Apple. I I ended up

like fixing it. I got it fixed. Right

before we released, I like stayed up

till 5:00 a.m. that night. I was

freaking out cuz we had like 4,000

pre-orders waiting. And like we already

had people in Japan downloading the app

and unsubscribing immediately cuz it

like was broken.

I was like, yo, I'm cooked.

And then uh I fixed it at like 5:00 a.m.

I just went instantly to sleep. And I

woke up and we had like a We already

made like the first thousand bucks. I

was like, this is crazy. So, when you're

first In your first day of launch, you

made a thousand dollars. Uh for Wrestle

AI, yeah. We were

uh number 18 in the App Store. We were

beating out the NFL at one point in like

top charts.

>> Your main marketing strategy relied on

you partnering with an influencer. Walk

me through why you made that decision to

partner with someone and how did that

structure work?

>> I had a VA running outreach for Fight AI

doing influencer outreach. And they

outreached this kid who knew Cayden very

weakly. Like it wasn't like a crazy

link. They were just mutuals on

Instagram. The second I saw that they

were mutuals, I was like, scratch the

partnership. I'll pay you to literally

just send it this message to this guy.

So, he sent the message and the guy was

like, dude, I I just saw this kid's

email. It's like so funny you DM'd me.

Like I just saw the email that he sent

me. Yeah, I'm down. So, he emails me and

I basically just show him Fight AI. I'm

like, I just want to do this for

wrestling. He goes, yo, this is like

sick. So, we went 50/50 partners and we

started off with him. By the end of

month one, we started saturating his

audience. We did 17K the first month and

towards the end, like the last week, we

did like 2K. I was like, okay, if we

keep relying on just him, we'll get

cooked. So, then that's when I started

basically outreaching to other

influencers. And uh the first video was

this kid, Corey Zader. Shoutout Corey

Zader. We paid him like 400 for six

videos. And his first video converted

like almost 5K in like sales.

>> And so, you mentioned it briefly, but

how did you structure those deals with

the influencers? It would start off

where I would like pitch them a flat

rate with like a 100K minimum view

guarantee or something like that. And I

would always aim for basically like a

$2.50 CPM. And I would always negotiate

around that. So, you get on the phone

with them. You say um 250 bucks, 100K

minimum view guarantee. And they'll be

like, yo, dude, like that feels

terrible. Some people would take it,

honestly. But if they still push back,

you could then reframe it as making

allowing them to bet on themselves. So,

I always pitch like a $2.50 CPM flat.

The way you position it to them is you

position it as like, look, if you want

to make more money and you're highly

confident in yourself, I can only pay

$2.50 per thousand views to be

profitable. If I pay you more, I'm just

going to eventually cut you and use you

to just take your brand like authority.

Like you always tell me you want to be

partners. You You want to work

long-term. If you think that you're

going to exceed and get a lot of views,

I would take that deal. But usually

they'll take the deal, they'll bet on

themselves. And then you go, okay,

awesome. Like you'll post, let's say,

once a week, twice a week. Let's just do

every Sunday is a payday. Right. And

they'll be like They'll be like, okay.

But now you've just basically cut your

effective CPM in half because you're

paying them weekly. And the views will

triple and almost quadruple sometimes

over the next like two months. So,

you're you're not You're not tracking

the views forever. You're tracking the

views for seven days max.

>> always I always tell them like, look, I

can't manage that. Like my my books will

be cooked. Like I'll be cooked.

>> [laughter]

>> Do you believe that anybody, in theory,

could copy you what you did, like your

formula of building an app, scaling it?

100%. I experimented with this. There's

these two kids, uh Christian and

Braylon, and they had a bit of a social

media following, both of them. I hit

them up. I was like, you guys should

build an app. And I basically like told

them what I did with Wrestle AI. I was

like, you guys should just do this. I

gave them like a free Rork subscription.

These kids took it and ran with it. And

now they're ripping like 20K a month,

all built in Rork, no idea how to code.

So, it's like 100% anyone could do this.

If you could find where your ideal

customer stays, if you could build

something interesting for them, and if

you could position it in front of them,

you'll make money. Awesome. I appreciate

the time, George. Again, you're a young

killer in the space making waves. And

where can they find you on social media?

You can follow my X, George Lamb Pro 20,

I think.

All right, thank you, brother. Look

forward to having you back on the

channel for your for your next app.

>> Yeah, awesome, man. Thank you so much

for having me. This is sick.

>> Thank you. Hopefully, you enjoyed that

video and got a ton of value from this

interview with George. If you want to

see more content like this, be sure to

let me know in the comments. Also, would

greatly appreciate if you liked and

subscribed to the channel. I'll be

dropping videos just like this all the

time. By the way, I'm running a weekly

call with app founders. We discuss all

things apps, tips, tricks, how to scale,

marketing, paywalls, onboardings,

absolutely everything. So, if you want

to join the next app founder call, shoot

me a DM on Instagram at steven.builds

and we'll see you there. Catch you on

the next one. Peace.