If you've already launched your app, or

you're about to, you're probably asking

yourself the same questions every

founder hits. How do I predictably

scale? How do I get organic views on

social media? And more importantly, how

do I get users? But not just any users,

paying users. Real users who care, give

feedback, and actually pay. Finding

paying users and the right marketing

strategy can feel impossible. It feels

like you're shouting into the void,

posting content, getting no traction,

and you're wondering if people even care

or if your product was worth building.

And believe me, I know because I've been

there. I've launched apps that got zero

traction until I found a repeatable

system. The system that helped me scale

to over 1 million users and 40K in

monthly recurring revenue on one app and

over 80,000 installs and over 150,000

dollars in recurring monthly revenue on

another app. And the beautiful thing is,

I don't do any of the work myself. All

of the content is created by other

creators. And this works right now

because content creators have become the

most powerful distribution channel. But

most founders have no idea how to use it

properly. And on top of that, they have

no idea how to attribute organic views

to actual conversions. So, in this

video, I'm going to show you that exact

system and how you can start using it

today for free. So, get out your

notebooks, get out your crayons, grab a

snack because if you watch this video

until the end, I guarantee you will walk

away with the skills and the knowledge

to successfully market your product.

Let's get into it. Real quick, just to

visualize all of this for you before we

jump into it, this is going to be the

cycle that we are going through. We are

going to find winning formats in your

niche. We're going to test and post

content based on these formats at scale.

Again, you will not have to create any

of it. Creators will test and post for

you. We are going to iterate and

identify on the winners of our test

posts. And then we're going to scale

that content in a smart way. We are only

going to pay creators based on how many

views they get. We're going to pay a one

or two dollar CPM and that's how we

scale smart. And of course, this always

repeats. You always got to be improving

your content, always testing, always

posting, always iterating based on what

new content is going viral in your

space.

And once you get into this rhythm,

you will succeed. Okay, ladies and

gentlemen, here it is, the blueprint to

flood the feed, scale your content and

users.

Real quick,

we need to understand what our goal is.

Our goal is not to go viral as fast as

possible, right? Your goal is to find

one piece of content, one format that

works and scale it repeatedly. Virality

is something that comes over time and

you need to post a lot of content before

you hit that one viral video. So, it

will come and you will go viral

eventually, but you need to be patient

and you need to give yourself as many

shots on target as possible. And the way

we're going to start is by doing market

research. We're going to show you how to

do market research, what good content

looks like versus bad content. We're

going to show you how to brief creators

with AI. We're going to show you how to

get creators and content

at scale without paying anything up

front. And then we're going to show you

how to run the CPM model. You pay

creators based on performance. This is

the new way of running paid ads. And

we're going to show you how to do this

repeatedly. So, let's jump into it.

Market research. You need to stop

creating content randomly. You will

fail. If you're just new at creating

content and you're creating yourself,

you're hiring creators to create content

for you, if you don't know what is going

viral in your niche and you're not

basing every single post off a format

that has already gone viral, you will

fail. And there's an easy way to figure

out what content already works in your

niche. Quick cheat code here, TikTok

will literally show you the top

performing content on TikTok.

You can go to this website right here.

By the way, this entire document is

going to be in the description for you

for free. I will send you this entire

document. You go to this website right

here and you can go United States. You

can go to apps. You can even break it

down further by category. Last 30 days,

objective, app installs or conversions

or reach or video views. Let's go to app

installs and boom, we have the highest

converting content on TikTok right here.

Absolute cheat code.

Just got this new hoop thanks to Dave

and now I can do this.

So, here's how I took my iPhone from

messy to aesthetic and organized. Open

up the brass app and scroll down to the

You can sort by niche and you can filter

This website is for ads, right? So, some

of these may be more salesy than organic

content that we are looking at, but this

can be a great place to start when you

are looking at how to promote your

product in videos. And what you'll come

to realize is on a majority of these

ads, a majority of these viral videos

that we're going to find, the brand is

not talking about their product. When

you are doing this market research, you

need to understand you should not talk

about your product.

If you only talk about your product in

the content, it will be boring. It will

be lame. It will feel like an ad. It

will not win.

Create content that has the potential to

go viral, attract your ideal target

audience, and then add in a subtle CTA

somewhere in the video. Okay?

So, you can use all of these different

sites to find viral videos within your

niche. You can use the viral ads library

and you can explore the most viral

videos for apps out there on Instagram,

on TikTok. You can go to the Facebook

ads library. You can go to the Google

ads library. But still, the best way to

find viral organic formats in your niche

is to go on TikTok and do market

research there. And what we are looking

for is we are looking for the keywords

related to our product. We're looking

for adjacent topics and we are going to

analyze each video. We're going to save

every video that we find, every viral

video that we find, and we're going to

analyze why they work. So, for example,

let's look at the keywords for my

previous app, the one that I scaled to

45K per month, which is a quit vaping

app. Let's type in quit vaping

and boom,

here we have it. Viral videos from

within our niche. 1.4 million likes on

this video. Probably a good video that

we can get a creator to replicate for

us.

Imagine

this creator plugging in my product

somewhere in this video. Imagine that

for your product and the type of content

that you find when you do market

research. This is perfect. So, we're

going to save this

into a spreadsheet. We're going to call

this

market

research.

We're going to save this into a

spreadsheet. We're going to save the

link. We're going to do the hook,

the storyline,

and we're going to understand after a

little while why each of these videos

did well.

We're going to have a nice spreadsheet

of market research here.

Let's keep Let's keep going. Do this for

your product. Storyline, again, boom,

great video.

1.2 million likes this has. And there he

is. He's even promoting a product. And

you'll see until a few years ago. More

than 735 days ago to be exact. I

realized what I was doing to my body and

>> a product right there. It doesn't feel

like a promotion. It feels natural. It

feels organic. This is a perfect video

that we want to replicate. Instead of

him holding up this app, didn't quit

until a few years ago. More than 735

>> Instead of him holding up that app,

imagine if he held up your app, your

product, right? Bang, again, we're

saving that link. Let's find a different

angle.

You can't quit How to actually quit

nicotine. Amazing video.

So, we're going to even add another one.

Uh topic. This was a story time.

Story time.

Uh educational.

Tips.

Are we sure?

Shocked

face whispering, are we sure? until a

few years ago. More than

You can't quit nicotine because you're

trying to quit nicotine.

Okay, boom. So, now we have three videos

that we can replicate. We understand

what the topic is. We understand what

the hooks were and we understand the

storyline. This is it. Do this market

research for your product. This is what

I did to go viral for my product, right?

Here we go. Recognize that guy? Yeah,

that's me. 5.1 million views, 325,000

views, 1.1 million views. And we got

other creators to do this for us as

well. It's kind of crazy that people

>> Every video that we got created for our

product was based off market research

just like this. We created content based

off market research and then we add a

sly call to action in the video. That's

it. So, now we have our market research

put together. We understand the hooks,

the problem statement, the overall

style, and we understand what good

content looks like. Good content needs

to feel natural. Don't talk about your

product. Don't explain your product. You

don't have to do that. All you need is a

short call to action showing your

product in the video

and you drive that intent to go check

out your

app store listing, your e-commerce page,

whatever it may be. Okay? So, now let's

move on to how to get creators to

actually create this content for you.

The beautiful thing is, we have all of

our market research here and now we can

give this to creators at scale to

recreate these videos while plugging in

our product. And we want hundreds and

hundreds of creators to recreate each

one of these videos for us. We want them

to recreate these videos at scale, so we

give ourselves as many chances at going

viral. We already know what the viral

formats are. Let's get them created at

scale. And the best place to do that is

at postedapp.com.

What we can do is we can launch a CPM

campaign where we are only paying

creators based on how many views they

get. As you can see here, we launched

this campaign for our latest mobile app.

We got 178 unique videos from 109 unique

creators. We can track our views over

time, our comments over time, our shares

over time, and even on top of that, we

can track our analytics within our

product, so we can see how this organic

content

is affecting our product in real time.

Here we can see our brief, we can see

all of our submissions, and we can even

sort the videos by most views and most

viral creators. We have full control

here, we can block creators, we can see

who's performing the best for us.

We can see all their submissions, their

total views, their total likes, their

total comments, everything is right here

for us. So,

we're going to walk through how to set

up one of these campaigns and how you

can get creators to work for you on a

results-only basis.

So, what we're going to do in Posted is

we're going to go to CPM campaigns.

We're going to create a new CPM

campaign. We already have our market

research, we've already done the hard

part, so now we need to build a campaign

around it. We're going to call this Puff

Count.

Choose a topic, health and wellness.

We're going to add in our website URL,

which is right here.

And we're going to describe our product.

We can choose our demographics. I like

to keep this worldwide because we want

as much content as possible, but if you

only want North America, you can unclick

these and you will only get creators

from Canada or the US, etc., right? We

are going to add in a quick thumbnail

here.

And then move to the next step, the most

important step, the inspiration content.

We already have the market research

here, so all we have to do is copy it

over. Copy it in.

We're going to copy over our viral

formats that we found

and add a quick description here.

We're going to add each one of these

viral formats in.

Boom.

And now we generate our brief with AI.

And there we have it.

>> [clears throat]

>> AI has taken what it knows about our

product from our website, it has taken

our inspiration content, the viral

market research that we just did,

and we have created a brief that will

guide creators to create videos just

like our viral market research. Just

like this video.

Right? So, boom, it explains what our

product is, it explains what type of

content we're looking for, and then step

by step, it tells the creators exactly

how to recreate these viral formats.

Document your day, show the emotional

struggles, use humor or sarcasm to

lighten the mood.

Share a specific tip. And then, boom,

right here at the end, encourage viewers

to download Puff Count. It even adds the

call to action that we want in the

content. Okay? We can set some rules as

we can

uh can choose whether or not we want to

allow or disallow AI content. We don't

want any AI content, we want real

creators. And then we can set some rules

here if we want to. I'm going to say

content must be in English.

And now we can go to the next step here.

We can upload any external files if we

need to, which we don't. We can go next.

And here is where we set up our CPM

structure. We can set a daily budget, we

can set a $100 budget or a $200 budget

if we want to.

Right? And then we can choose our flat

rate. The flat rate is how much you will

pay creators per piece of content. This

is what creators will get paid up front

as long as they create a piece of

content that follows your brief exactly.

So, we can choose our flat rate, we can

choose $5, we can choose $10, we can

choose $25. If we want a ton of content,

we want creators to be super motivated

in here.

We're going to go with 10. That will be

20 posts per day. And then we can choose

our CPM. We're going to choose a $1 CPM,

and the max we will ever pay is for 1

million views.

Okay? And we are going to launch this

campaign now.

And boom, our campaign is live. So, now

that our campaign is live, we can go

over to the find creators tab here, and

we can invite specific creators that we

want to work with as well.

The hard work is done. Now, creators,

without us doing anything, will come to

our campaign, will submit videos, and we

will get views on autopilot. You can

track all of your analytics here. The

views in the videos will come in on

autopilot.

Now that our campaign is live, there are

some important things you need to keep

in mind. Volume is key. We need to test

at scale. We need to let a lot of

submissions come in, so we have a good

understanding of what's working and

what's not. If you only get one or two

posts and then you shut off the

campaign, you will have no understanding

of whether it worked or not. You should

be going for a minimum of 50 videos per

week. This is the absolute You need to

test as much content as possible, so

your minimum should be 50. You can

expect a viral hit rate of 5 to 10% as

long as you did strong market research

and you are guiding the creators to

create viral formats. And then you can

go through and you can pick your

winners.

You should look at saves and shares,

comments, or the traffic conversion on

your product itself. And the important

thing to keep in mind here is we can

change any one of these at any given

time as we see content start to flow in.

If we don't like what's coming in, we

can edit the brief, we can edit the

rules, we can change the regions, we can

edit all of this. This is a fluid

campaign, and you should be judging You

should be editing the campaign based on

the results you're seeing on the other

end. I'm going to show you another

campaign here. For example, this brand

went viral in their first 30 posts, they

got 754,000

views. So, what you should be doing is

watching these posts come in, and then

once a couple go crazy viral for you,

boom, lean into these formats. 36,000

views here, 76,000 views here, 203,000

views here.

Lean into these formats, continue to

scale them further. Once you identify

new winning formats that come in, you

can adjust your brief to get more of

this type of content. This is the new

way to run ads. You let creators do all

the work for you, and you only pay them

based on results. So again, once you

find your format that works, you can

scale further while controlling the

cost. You only pay based on performance.

And a key thing to keep in mind here is

you are buying distribution. We find

ideas, we test with creators, and then

we scale the content on a

performance-only basis.

This is the method, and this is how top

apps are scaling with content creators.

You can use this rough formula here. If

you know you can get creators to

consistently post that format, and that

format consistently converts for your

product, you can start to break this

down into a simple formula. To break

this down a little bit more clearly,

again, based on a $1 CPM, we're paying

$1,000 for 1 million views. Let's assume

that those formats get you 1,000 users

on average. A million view video getting

you 1,000 users is very achievable,

right? And then let's assume your app or

your product converts 5% of those users.

Out of 1,000 downloads, five of them end

up converting on your paid plan,

whatever it may be. Let's assume that

you charge $29 on your paid plan, that

is 50 users at a $29 price point, that's

1450 clear profit on our 1 million

views. This is how you should think

about scaling creator content. And

again, you can track all of these

metrics, you can track the traffic to

your Google Analytics, you can track

Superwall RevenueCat Amplitude, you can

track the individual metrics in your

product based on the organic views that

you are getting in your campaign. This

is it. This is how you get hundreds of

videos posted without you doing much

work. All the creators come to you.

You're not managing these creators,

you're not nitpicking, you're not a

daycare babysitter for these creators.

No, they're coming to you, and they're

only getting paid based on the results

that they drive to your product. And

again, this system never ends. We're

always finding new formats, always

testing and posting new formats, always

iterating, and always scaling further.

That's the process. Go do your market

research, go get creators to post en

masse, and just put more shots on

target, and you will win. If you have

any questions, if you want to help

marketing your product, if you want my

advice on your campaigns, shoot me a DM

on steven.builds. I will always get back

to you there. I'm super active on

Instagram. And if you watched the video

this far, you probably liked it, so drop

a like on the video, and subscribe to

the channel because I'll be dropping

valuable videos just like this all the

time. Catch you on the next one. Peace.