Coming inside of this show is uh the one

and only Mike Mannheimr, a doer of

things upon the interwebs, scaler of

revenue for merchants everywhere. I I do

have to say last time we had the one and

only Alex Beller, newly minted CEO over

at Postcript. Uh he talked a lot about

this concept of a segment of one. A

segment of one. Wouldn't you like that

inside of your retention ecosystem being

to build out being able to build out and

uh capitalize on truly unique messaging

for all of your customers who are unique

themselves? I think you would. I think

you would. And uh perhaps now possible

with shopper automation. So we must

bring the man himself inside the show.

Everybody welcome Mike Mannheimr.

Get in here. MIKE, GET INSIDE THE SHOW.

WHAT'S UP, BOYS?

>> Swaggy hat. Look at that.

>> What's up, boys? Oh, yeah. I got my my

cart my cart blanch going on here, you

know.

>> Oh my gosh. Points. Points.

>> All of this swag.

>> We got to update that ad read. That kind

of made it sound like we're an SMS

company at, you know,

>> you know, I [laughter]

uh there was some there was some news.

There was some news. Mike, we we

>> will get to that. We will get to that. I

don't want to miss an opportunity to

talk about something like you just

mentioned that we're super super super

excited about which is the launch of

shopper automations and you know

delivering this like onetoone marketing

journey that like everyone who's

listening this who's been a marketer

I've been a marketer my entire life yeah

>> like we've been after this the holy

grail like right message right time and

uh

>> it's it's for a whole bunch of reasons

been difficult to near impossible to do

and you know we're really really excited

to bring that type of journey

orchestration to uh Shopify merchants.

So yeah, I I'm excited to be here to

talk about this. This is a huge huge

step in, you know, automated

high revenue um uh automation building

for every e-commerce brand out there.

It's insane. The results are insane. The

ease of use is insane. And um we're also

delivering these really cool customer

experiences. So I'm excited to talk

about that. Uh this to me, Mike, it

feels like it does feel like a uh an

evolution. It feels like a feels like a

maybe it's a revolution. I don't know.

But uh this this piece of you know a

segment of one it's it's uh it is like

the holy grail. It's like uh it's like

finding you know the uh or creating the

uh eighth wonder of the world of the

modern world you know.

>> Um

>> yeah and I think Yeah, go ahead.

>> Yeah, I think that um marketers are, you

know, one of the great things about

marketers is we're always pushing for

the next thing,

>> but if you look at like a really

optimized email or SMS program, what

you'll find is like a a web of crazy

automation flows, maybe they're running

20 flows off every crazy trigger you

could think of.

>> And the marketers come to the table, how

could I improve this, right? Like what's

what's the next step? Eventually we got

to the point we're like the next step is

definitely not 40 flows instead of 20

flows. It's like it's like the next

incremental like what's this next step

change evolution of this

>> and it's probably running these flows in

an entirely new way with the help of AI

agents to these segments of one to find

not only great alpha on the results but

also delivering better customer

experiences because eventually there's

just a limit to like the amount of flows

that a marketer can even administer at

any given point. Like some some people

crumble under the complexity, right?

Like you you build and build and build

and build and build and then all of a

sudden you're like, "Oh my gosh, like

what is even going on in here? There's

so many like loose ends. Is this even

what customers want?" Maybe you're

firing based on like a hundred

thirdparty triggers in addition to what

you've built. It just it becomes a mess

really quickly. And that's not a knock

on marketers. It's like how many how

many, you know, parallel universes could

you keep track of in your head at one

given time. Yeah. Most people have built

like an automation bird's nest in their

tools and so you know we want to get to

the next thing which is you know

self-driving automations that drive more

revenue and make customers super happy.

>> Oh.

>> So is that is that how you're thinking

about like the the evolution of that

shopper automation is that self-driving

automation?

>> Yeah. Essentially because finding and

using zero party data, zero party

information, which is what makes these

segments of one necessary, right? Like

>> yeah,

>> it's not necessary or even interesting

to the endscriber to give them a segment

of one message if you don't actually

know anything about them, right? Then

you're like, I want everyone to have a

personalized message, but like what are

you really personalizing off of? Merge

tags are not personalization.

And so because we have onetoone

messaging with shopper, we're having

these conversations. We're learning

things that actually make a onetoone

message interesting. I'll give you an

example. Um we work with um a a a brand

Boost bar formerly of no commerce. It's

his brand.

>> And um you know he shoppers having a

conversation with one of his customers.

they find out that the person buying

this, their daughter-in-law has celiacs

disease and can only have uh, you know,

only have gluten-free. And that's why

they're exploring the brand, right? It's

like, okay, now we have a piece of

information that would be really

interesting to do a onetoone message

about this person who's cooking for a

person with a medical who they care

about. We understand those patterns

differently. Okay, now there's a good

reason to message this person segment of

one and keep that conversation going.

And so, um, it's not just because we

think that that's better. It's also

impossible for a marketer to make use of

that information. So, we would show bar,

>> this person told us their

daughter-in-law has celiacs. He's like,

"Oh, that's a really cool insight. What

do I do with it?" It's impossible for a

marketer to be like, you know, doing a

segmentation to figure this out. only

tool that could make use of that piece

of information in an intelligent way is

an AI agent because it can an individual

message for everyone. So it's a little

bit out of necessity, right? Once you

get the raw material to make onetoone

interesting, the only tool set that can

automate that is AI because you can't

have no attention writing it. So, it's

better, but it's also like required.

Like once you have that those

ingredients, you have to employ AI to do

it because it's just it's too much um

span of control for any one or team of

marketers to possibly go dig through and

make use of. So, it's like the perfect

use case for an AI agent to be building

these automations.

>> The thing that strikes me is like

information like that is so minute. It's

so minute and individual, you know? It's

like how how many inside of your your

flows your list are going to be you know

suffering from celiac disease and then

you know you need to create with it. I

>> I would say my own experience especially

in the realm of retention it's like you

want to you want to look like you're

doing great work to your boss. You want

to look like you're continually busy.

And so what you do default to is just we

got 20 great flows. Well, what are you

doing now, big boy? 50.

>> Uh 50. I am I'm making more and they're

even more like minute and delicate and

taped together with more things and what

you end up doing is spend all your time

on stuff that doesn't actually make

substantial money. You know, you just

you're just like busily looking

impressive to your boss.

>> The the the interesting thing about what

this automations product does is it

still helps you make this argument to

your boss because you're not doing less.

This is literally making millions of

micro decisions every single day about

what to say, who, what, when, where, how

do I send. So when you go talk to your

boss like, "What are you doing here?"

You're like, "Hey, I'm administering our

offers and our brand center on top of

this new AI technology that's making our

automations drive uh, you know, more

dollars. And by the way, we're giving

the

60,000 people or 600,000 people on our

list a completely bespoke onetoone

experience. So

>> if if if 50,000 people are going through

an automation in a given month, before

you'd be like, we got 20 different

experiences to categorize these 50,000

people. Now you get to go and say, I

gave all 50,000 people a completely

bespoke journey for themselves. And the

result of that is that we got revenue

per subscriber lift of somewhere between

five and 10%.

>> Uh 15x incremental rorowaz from using

this tool set. And the other thing that

lets us know like one to one is really

really really really worth it. When we

do selfdriving onetoone automations with

shopper automations, we actually see a

25% lower unsubscribe rate from

automations.

>> Wow. There's a there's this hypothesis

that like we as marketers we think

people want onetoone but like do they

really does it really make a difference

like the unsubscribe rate shows us in

addition to obviously incremental

revenue but the unsubs

>> unsubscribe rate shows us that even when

people don't convert they like the

onetoone experience better and stay

subscribed to the yeah stay subscribed

to the list longer. So, I think that

like there's an opportunity to if you're

thinking about what your boss is asking

you to do, there's an opportunity here

to talk to them about um how you're

actually elevating the uh the rorowaz,

you're elevating the customer

experience, and we're actually

delivering way more complexity, not

less. We're just doing it in partnership

with uh Postcript's AI agent.

>> Fasting. I mean, this is one of the

things I definitely wanted to touch on

was you're elevating the brand

experience so much more and that

customer's interaction with the brand

>> and also we haven't mentioned this. This

thing is on 247 365.

>> If you're sick someday, this thing's

still running in the background. If you

are hanging out, it's still running in

the background. just collecting more

zero party data for you to then operate

the brand and move the brand forward in

a new direction from true customer data

and true interactions.

>> Yep. And so like there's the likelihood

that it um the the lowest the the worst

case scenario is that it delivers an

automation that is at par with whatever

you're running right now. The best case

scenario is it delivers this incredibly

elevated experience that drives an

incremental conversion and completely

delights the customer and the

administration cost of that goes to zero

while whatever you're doing now requires

your hands on the keyboard. And um so

like I I called it like a self-driving

flow, self-driving automations and um

>> that's like literally what it is. The

other thing that's really cool about it

>> for people who are skeptical, which you

know, Postcript, we we come with

receipts. We don't like to just ask

people to trust us with, you know,

blackbox AI stuff. Every single

implementation of this is baked into a

hold out where we have a treatment of

whatever percentage you say

>> and then we we test it against what you

currently have, right? And so, um,

everyone who is in the alpha and beta of

this product is getting an incremental

50/50 test versus control split with

clear reporting on every single

subscriber. And so, there's also, if

you're talking about what are you

reporting to your boss, you're not just

like, "Oh, yeah, trust me, bro. This is

better." You can point to this soldout

study. It's baked into the process. It's

right there in the dashboard. And so you

get the proof, you get the control and

you get the, you know, the incremental

results with, you know, zero

administration from you and your team.

It's like that's what we want, right?

That's what we want. We want great

results with less work. And shopper

automations is a is a is a free money

machine.

>> I love that.

>> I love I love that analogy also with

full self-driving because it it is

exactly what this is. I mean, you guys

should think about full self texting. A

little an old muscle, [laughter]

a little a little ft.

[laughter]

>> You know, this is a this is a a really

it is a very appropriate u illustration

and metaphor. So, like, walk me through

walk me through my So, I've got my

normal setup.

>> I've got [clears throat] my welcome

flows. I've got my all my things over

here. And then we've got that's that's

continuing. But I've also got full self

texting, full self-driving that is

happening as well.

>> It's literally the most intuitive thing

ever with the start of the setup is you

have a little slider and you get to tell

us how much of the traffic you want to

go into this treatment. You can adjust

it. You know, we do a hold out, then we

tell you the results, and then once you

feel good with it, we're we're going

more and more and more. What we're doing

along the way to earn the trust to be

able to go to 100% of automation traffic

is we're tweaking the brand center.

We're updating the offer management

suite. We're giving the intelligence to

the automation to the automation agent

to shop for automations to be able to

continue to nail that experience and

that's what we're fine-tuning and uh you

know in 100% of cases we're making more

money driving a better experience.

People are super excited. I mentioned,

you know, like an average of of uh uh

you know, 15x incremental return. People

have seen way more than that. Portland

leather saw 17x. Um Beakman saw 18x. Um

there is um Portland saw uh in addition

to the the incremental return, they also

saw an 11% improvement in revenue per

subscriber just from turning this thing

on. So

>> 11% more money per subscriber

with doing 100% less work on that cohort

of people like that that's what we just

delivered. So for anyone who's using

Postcript um we are happy to do the hold

out run you through the implementation

show you how it works so you can get

these results but like our intention is

that we drive the amount of revenue

you're making per subscriber going

getting these automations way way up and

taking the amount of you know brain

power it takes to run a at scale

automations program down to nothing.

Now, we know we need to earn that trust.

That's part of the process, but that's

what's available in the account now.

>> And and Mike, something you just breezed

by there that I just wanted to

highlight. You said 100%. It's like

everybody that's done it has made more

money. Is that I mean, did you say that?

>> Yeah. the bar the the the bar for when

we release products is um you know if we

don't have something that is like

universally going to create more topline

bottom line revenue for our customers

then we need to go back to the drawing

board and we're not out here trying to

say like oh you should use AI because it

like feels good and it's a cool little

toy and you know you can do this fancy

little demo and maybe it's fun like the

like the way we earn the trust of our

customers customers is by asking them

what their goals are and developing

products that help them get to those

goals at a lower total cost of ownership

by providing you know revenue generating

tools and um that's the way it's always

been our fora into AI same thing shopper

is an an incredible um new development

that you know continues to to drive

results for customers [laughter]

>> this feels like this feels like a this

feels like a red letter day [laughter]

this feels like a very I'm and I'm

saying a very genuine like turning of

time is what I'm is what I'm saying

here. Sorry.

>> You know, yeah, we're we're pumped about

it. We think that um you know the the

ability for AI to do deliver onetoone

experiences for e-commerce use cases is

finally available. One of the missing

ingredients was do you even have data

that makes a onetoone experience

interesting? Historically, the answers

to that it's been no, but we've been

doing shopper onetoone conversations for

a very, very long time. And so, the

addition of all of this zero party data,

all this conversational data with these

new tool sets is making things possible

that were just truly not possible in the

past. And so, we're starting here with

automations. it. You know, I I won't I

won't say exactly where where we're

headed with it, but like you can imagine

we're going to try to bring this type of

innovation to as many messaging types as

we possibly can.

>> Messaging types.

>> Mike, I mean, have there been any

conversations, I'm sure there have been,

where even you're looking at the

conversations that has been had by

shopper and you're kind of looking

around internally being like, look, we

know this product is good, but what just

happened is like unbelievable. Do you

have any of those examples from a brand?

>> Yeah, I mean the every single brand

account has tons of those. And I I'm not

sitting here saying shopper absolutely

perfect out of the box, right? Like

there's some fine tuning needs to

happen. So, you know, there's there's

definitely some things with um offer

management that we want to make sure

that we're nailing in. You don't want to

confuse people with different discount

codes and things like that. It needs to

match your merchandising on site. So,

when you do a sitewide sale, like does

it know that that's happening? We have

sitewide sale awareness. So there's all

sorts of little edge cases, practical

edge cases that you want to make sure

are tight in there. The thing that it

does almost 100% of the time that is al

baffling is the relationship part of of

of the conversation management. Like the

celiacs example I brought up from Boous,

that person also let us know that like

they have a tradition of like baking

hollow with the family on Friday nights

[laughter] and that's a thing, right?

Let's go. shopper is like remembering

that and being like, "Oh, do you have a

gluten-free holo recipe?" Like, you

know, here's what I would like. It It's

like it's adding to the conversation in

such a human way and making use of the

zero party data without any

administration in a way that feels

completely natural and additive to the

experience. the the the the bar that we

look to which I see happen in every

single person's account is like when

people are thanking shopper which is AI

but people are thanking shopper just not

for just the information but for the

conversation they're like hey [laughter]

>> they're like they're like yeah they're

like it was it was super nice talking to

you today like that happens

>> in everyone's account every single day

and like that that bar is is the bar we

need to be hitting And we're not

perfect, but or we're we're getting

better and better every single day. And

there are magic examples of that sort of

conversation in every single shopper

account all the time. It blows our mind

still, but it is incredibly good at

understanding when to make use of zero

party data, conversational data to

enhance the relationship and tee itself

up to be able to do a value added

conversation with the person, whether

when to sell, when to upsell, when to

educate it. It understands a lot about

what people are looking for when they're

shopping. That's why we call it shopper.

It helps people shop. That's what it

does. So, it's purpose-rained to do

that. It understands what people are on

your website to do and it makes very

very good use of the conversation to be

able to, you know, facilitate a

non-pushy sales interaction.

>> I love that.

>> Wow.

>> Fascinating.

>> It's incredible.

>> And and uh this this very much feels

like a turn of time. It feels like a uh

I don't know. It feels like ecom ecom

3.0 or 4.0, No, you know, whatever

whatever is the appropriate number here,

Mike. I um you know, [clears throat]

especially your mentioning of various

messaging types. Uh you know, you got to

talk to me a little bit. You got to talk

to me a little bit about the leak, which

we were on top of. Okay. I have to say

we were we were dialed in. Okay. I just

saw a little, you know, saw a little

something, you know, and I just uh had

to ask the question, you know, is

>> quick draw from the Cowboys.

>> Yeah. breaking news.

>> We appreciate we appreciate the eyeballs

on the stuff the the [laughter] internet

the the internet is uh undefeated. So um

yeah uh I you know I can't say obviously

there's lots coming so I can't say too

much. Um September 23rd we are doing a

launch event for Postcript email.

>> Um

>> so if you go postcript.io /email. You

can go sign up to see everything there.

We're going to, you know, that's the

place. Like if anyone's like, "What does

it mean? How's it work?" That's the

place to go find out. Um I am very

encouraged by the response and what I

will say is that um you know, one of the

things that we hang our hat on is

earning trust with our customers.

>> Yeah.

>> And I think a lot of people are

interested in this because they trust us

with their SMS dollars. And so they're

excited to explore whether they could

trust us with their email dollars as

well. And we take that really seriously

and we intend to bring a great product

to the market that meets everyone's

expectations. Um,

you know, I I think for many many years

we've said that we we were not doing

this, but um

>> that's true. I mean, you you told me you

actually told me that years ago. I mean,

I because I you know, I I had asked

years ago.

>> Yeah. I think um the combo of two

things, right? it's uh what what you can

build with the tools that are available

have fundamentally changed and also you

know we we try to understand what

customers want right and it's been eight

years of people banging down our door

being like please do email and so

eventually you know the stars aligned we

um see good reason to enter this market

where in the past just building like a

you know clone of what's out there just

wasn't interesting to us we always want

to try to build new innovative

uh products that deliver new alpha to

customers. And so when we saw that

opportunity become available, people

still banging down our door eight years

in a row, we were like, let's explore.

And um we're really excited about what

we're going to what we're going to bring

to the market. And um I

am am uh uh uh flattered by the response

from the general community. and um and

and and if you if you want to learn

more, which I hope you do, we are very

very excited to show you exactly what

we've been up to on September 23rd.

>> So, so okay, ju just like you have sent

emails though, I guess. Like that's like

what I'm I'm, you know, I'm uh I'm

surprised that honestly I'm surprised if

you guys have been heading this way. I'm

surprised it's uh it's been hidden under

wraps like this long. I mean, have you

sent emails and such? like it's a it's a

real developing thing.

>> Yeah. Yeah. There are there emails have

been sent from Postcript. So like we

[laughter] are

>> we have we have alpha customers. Um we

have a we have a great product that is

improving all the time. Um I appreciate

that you said it's been kept under wraps

internally. We I refer to this as the

worst kept secret in ecom. Um [laughter]

but uh but we we're we're not trying to

keep secrets. You know, we're telling

people, look, we um we have a track

record and a relationship with our

customers that we very much value. We

want to continue to bring best-in-class

products to market. Anytime we think we

can add value to our customers, we're

going to try as hard as we can. So, in

2026, that means we're we're bringing

email to market. And so, we're pumped

about it. And um we've sent emails. We

we intend to send many many more emails.

>> Wow.

>> Wow.

>> Could you could you relay that launch

date again? When was that?

>> Yeah. So September 23rd is when we're

doing our launch event. Um

>> that's where you can learn everything

that you need to learn. Um and uh we are

we are going to be ready and and we're

excited.

>> September 23. September 23.

>> If you didn't know,

>> breaking news.

>> Breaking news. [laughter]

23. Uh boy, man, exciting times.

Exciting times, Mike. I mean, for for

Postcript and uh man, I I love that. Um

you know, this is uh born out of man,

your customers asking for it. I mean,

[laughter] you know, that's that's uh

that's like the most that's like the

most powerful um you know, kind of why

would we develop this? Well, our

customers asked for it. [laughter]

>> That's a great reason.

>> Yeah. ultimately every single year

people have asked and we've had to

consider it and you know the facts on

the field have changed and so you know

now now is the time and um also we

expect that you know it's going to be

competitive it's not going to be easy

you know especially to hit the bar that

that we want to hit and so you know we

don't take the we don't take it lightly

we intend to deliver there are plenty of

people on you know uh on X and LinkedIn

who were like hey I love this company.

This is going to be tough for these

reasons. And Beller and I were out there

being like, "Hey, we know like bet

actually like we don't we don't want you

to just assume we're just going to knock

it out of the park. We're going to

deliver a really really great product

that we're proud of that will make

customers more money." And um we we

don't expect any any freebies along the

way. We're going to we're going to earn

it and um we're excited to, you know,

get in the arena as they say.

>> Let's go.

>> Wow. Incredible.

>> Incredible, Mike.

>> Incredible, man. Breaking news, shopper

automations. Um, everybody needs to get

in on now. Um, go DM and bother Mike

until you get in on the alpha, beta,

beta, whatever it is.

>> DMs are open.

>> Beat down the door,

>> DM Mike Mannheimer. And uh, stay tuned.

September, September 23rd, more breaking

news to come. That's exciting.

>> Postcry.io.io.

September 23rd, we'll be back uh with

the Cowboys. Um appreciate everyone.

Appreciate your guys' eyeballs on on the

uh

>> on the uh on the feed. Um but yeah,

we're excited. Uh we love building for

our merchants and we want to we just

want to keep going. So we're we're

jacked.

>> Incredible, Mike. Well, we uh we

appreciate you coming to join us and we

look forward to all the things to come,

man. Postcript.io.

Mike, we look forward to having you

back. Thank you, brother. Incredible.

>> Thank you guys. Bye.