Hello, welcome back to another episode

of Building Stacklist. Today, uh we're

hanging out with Cash. She's part of our

concierge team in Stacklist, and we're

going to get to hear all about her job,

her challenges, what this concierge team

is and what it does. So, Cash, do you

want to take it away? Do you want to

just start with telling us like, what's

your job? What do you do?

>> Oh, definitely. Thank you so much for

having me and for the introduction.

Hello, my name is Cash. I'm one of the

concierge specialist here. Um we have a

amazing concierge team that run the back

end, build the hubs, ship off the hubs,

and make sure that the client has it all

in place. And I'm very lucky and

privileged to be a part of such an

amazing team. Um I'm excited to dive

right in.

>> So, what what actually is a concierge

team? I mean, when I when it's This is

the first time that I've ever uh seen

something like this. I've worked at like

a few startups before and like in tech

for the past, you know, 7 or 8 years,

and it's usually like you don't get to

see uh such a like a hands-on kind of

team with this like name. You see this

more like service industry. So, so I'm

curious. Can you tell us a little bit

more?

>> Yeah, I know concierge is definitely um

an out-of-the-box name to have for a

role. Like, I I've obviously like never

seen something like that either. But

just like we have a concierge at a hotel

lobby, it's the same way. You know, they

just make sure that you have like a

seamless experience with your stay. You

have everything in place. Um there's

somebody at a hotel ask the concierge

like, "Hey, you know, I have some extra

time today. Where can I go out

exploring?" You know, and they're going

to tell you exactly what to do. A

concierge does the same thing.

We have all the liberty to choose the

right cards. Um then every hub we have

we have that liberty to like know what

goes into every hub to make sure that

the customer, the client has a seamless

experience, and they have everything

they need in one place. So, just like a

hotel concierge, we are the content

concierge for Stacklist. I think that's

the best way to put it.

>> And can you tell a little bit more about

the process of like what goes into

actually creating a really great hub?

>> Yeah, so it's actually like the whole

team works on it.

We do get a hub strategy first.

Claude obviously is the go-to for

everybody these days. Who doesn't love

Claude anymore, right? So, we get a hub

strategy.

We feed that strategy into Claude. It

gives us the right cards to put in. Like

of course you got to put a prompt like

what exactly you're looking for. Depends

on like you know the use case for the

hub. But then once those links are in

and verified, then you check them all

and you start building the hub. It goes

like there's a collection and there's a

stack and a stack has cards. So, this is

the layout and this is what a complete

hub looks like. Then obviously there are

lots of finishing touches like you know

editing thumbnails,

writing the right descriptions and

>> show us? Is there any way you can show

us a little bit of this process by

sharing screen so we can like see what

it's like?

>> I'm actually working on a very

interesting real estate client right

now.

Stacklist is very useful and it's a good

use case for real estate clients.

And luckily it happens to be that I'm

working on one. So, I'm just going to

share my screen

so I can show you the one that I just

made.

I actually just got done with it. So,

this is a demo hub.

A demo hub is basically just a picture

that we paint to the client just to show

what Stacklist is all about and what

would their hub look like if they were

to come on board. And I really feel like

demo hubs are as important as hubs we

make for them even after they're signed

on because this is what we're promising,

right? Like this is what it's going to

look like. So, demo demo hub has to be

just as good.

So, this is a real estate client called

Keller Williams. This is their bio,

logo. These are called action chips.

Their website, about us, agents, contact

us, offices, browse listings. We also

have like a main action button right

here. Their socials. Usually we have

Facebook, LinkedIn, YouTube. Um so these

are some collaborative stacks that I've

made. Um the this this one is based in

Atlanta

um in Georgia. So a lot of this is, you

know, from the area, all these um cards.

So we have in the community and these

are all the cards that we have here. Um

Agent Spotlight, this is their team. Um

so this is what the cards look like. You

can obviously expand the stack and this

is the full picture.

>> How did you know like what stuff to put

there? Did you have like a call with

them first? Like how how do what goes

into the planning?

>> Okay, so on the call already gets done.

We have Caraya who does um you know, the

the strategy part and like she's the one

who talks to the clients and she feeds

like a really beautiful strategy to us

that we put into Clozd and this is where

we get the links from. And most of the

time they're like actually really

accurate, so that's pretty impressive.

I just try to make the cards look as

colorful and human as possible because

you don't want to put a lot of stock

images or make you know, make it look

like it's artificial. So we try to give

it like a very lively, dynamic touch.

Um everything you need to know before

you move. These are like kind of my

favorite kinds of um stacks which is

which are like very fun to do.

Um community and events and there's

Atlanta neighborhood guide, where do you

want to live? So the whole concept is

basically like putting myself into the

head of the client like and their

customers. Like if I was your customer,

what would I want to see in a hub, you

know? So that's that's something I keep

in mind when I'm working on any hub

because it has to not only just be a hub

for the sake of it, but it also needs to

be relevant.

>> Yeah.

This looks great. I love it.

>> Okay.

>> And um I guess

I mean

um I want to know so this sounds like

for the most part really fun, but I also

want to know like are there any

challenges that you deal with or what's

your biggest challenge? If you had to

think about it, what what would it be?

>> Oh, that's not really a thing. Every job

has challenges. I think that when you

have all these links, right?

I I know that, you know, lots of links

are like it it can all be turned into a

card, but like the whole point is is

this link relevant? Cuz there are just

so many blogs, right? Like it it

shouldn't be a card for the sake of it.

I want it to be very relevant to the

reader, to the viewer of the card. Like

do they want to read this blog? If was

this useful to them? Did they learn

anything new? Would they open this

again? Would they share this card? So, I

think a lot of my time goes into just

verifying the links, making sure it

doesn't come from a direct competitor.

You know, because it's very easy for

that to happen.

Um

So, I think that would be it. Like just

really verifying each and every card and

making sure it holds a lot of value is

is one of the challenges, but it's it's

very doable. It's a lot of fun. Um but

so, yeah.

>> And do you have like a favorite type of

hub to build?

Like when you get a specific site, yeah.

What is it?

>> Yes. Uh I love the hubs that have like a

lot of like things to eat and a lot of

things to do, and a lot of spots to go

to because I'm telling you like when I'm

building that hub, I'm just so tempted

to go to that place myself. I'm like,

"Why have I not been to this place?"

Like I would just It is just so dynamic.

It's so colorful. I actually learn so

much.

I I have a great time building hubs like

that. It's just beautiful, colorful.

>> And what's it like with the rest of the

team? Can you tell me a little bit more

about what it's like working day to day?

>> Oh, it's amazing. The team is The team

is the best part actually about Satlist.

Everyone is really cooperative. Um

everyone has their own things to do,

which they do really well. It's like

when the strategy comes in, um then

there are content editors working on it,

then there's like, you know, it gets

checked. There's a quality engineer. So,

we just like it's like such a three or

fourfold process that I I at every step

of the journey, the quality is assured.

You You because there are just so many

people involved in building one hub. And

I think that's really important, right?

Like

we just make sure the client in the end

gets like a final product they really

really love. And I feel like without the

team that would not be possible at all.

>> Have you ever had stories of like

specific clients or reactions or moments

where you've been like, "Oh, like this

is cool." I don't know.

>> Yeah, well, I haven't been here for like

that long. I

Yeah, but it feels like feels like a lot

more than that because you know,

startups are just like so hands-on. Like

you just have things to do all the time.

So, definitely feels like I've been here

for more than a few months. Um

but I really loved working on my very

first client. That was the East East to

West um East Meets West. They're um

they're an amazing company. They're

based in Hawaii. They had an event in

Hawaii. So, I absolutely loved um taking

care of that hub start to end. And I did

speak to them a little bit like all of

you We have like Slack channels with all

the clients. So, you know what's going

on when it's the event day. You'll

actually like talk to them and be like,

"Are you excited? You know, your hub is

all ready. What changes do we need? What

should we update?" I love having those

client interactions because I feel like

it is

so purpose-driven. Like you're actually

no matter how little of work that you

do, but you're actually making a

difference in somebody else's work and

their lives. And I absolutely love that

aspect of it. The client side of things,

too.

>> Yeah. I wonder so like when you're

you're when you're building a hub,

right? Like the process start to start

to finish, you you build it all. There's

a strategy.

Once that's all done and the client

loves it, uh do you ever keep on talking

to them? Like is there more interactions

or more or edits or anything like that?

Like after the hub is done and they're

happy with it?

>> Oh, yeah. So, we call that uh the hub

refresh. So, every week the clients that

you worked on, we do a hub refresh for

these clients because you obviously

>> Yeah, literally almost every other week.

We we just make sure it's it's always

relevant, you know, because businesses

our clients' businesses especially are

moving so fast. Like let's say like I

was working on this line called Sockitz.

They are a clothing company. And you

know, one week they are something and

then next week they have like new

updates to give us. They have like new

changes in business. They have new blogs

added up to their website. They maybe

have like a new piece of like a new

clothing line, like a new collection. So

I just got to make sure that my cards

and my stacks match what they currently

have. So you have to be like really on

the spot and really up-to-date with like

the changes that they are making in

their business so you can make the same

changes in your hub.

>> So how do you keep track of so many

things?

>> How do you keep track of so many things,

right? So many clients every week, so

many How?

>> Well, they have websites, right? Each

client has a website. So I obviously go

and I check

what they have and what I can add, but

then also like

the team also does this, right? Like

they also talk to the clients. There's

email communication, there's Slack

communication. We also do like online

video meetings just to like ask them is

there anything else that they would like

done.

Do you want to change anything? Is this

valid? Is this still relevant? So a lot

of things go into that and like there's

constant communication. I feel like the

real business relation it starts after

you deliver.

Because you have to keep like an ongoing

partnership for a very long time. And

that is very important for the

after-sales process.

>> Yeah, that's awesome. Like I didn't know

so much went into it. I'm so happy to be

learning about this.

And I don't know, is there Those are all

the questions I have, but I Anything

else you want to share like that you

want to tell us about your job that you

want to tell us about startup life, that

you want to tell us about Stacklist, the

team, anything?

>> Oh, oh, definitely. I love Stacklist not

just because how amazing the team is and

how amazing the concept is, but there's

a very famous phrase that says that a UX

is good when even a five-year-old kid

can build or even like a 12-year-old kid

can build. And

which kid cannot build a card or a

stack? Like in his That's how you know

it's just that good. You know, because

anyone can know how to build a card. It

like it it's easy. It's foolproof.

That's how you know it's a great

product.

And it's just so handy, right? Like

imagine not having to send these many

links anymore. It's like sometimes the

best businesses are

some businesses that you don't even know

you need. But like when they're like

shown up in front of you, you're like,

"Oh, hey, I needed this all my life.

Like where was this?" You know? And then

they're just like you're back after

that. So I feel like um

Stacklist is one of those companies that

does that for you. You You didn't know

that you needed Stacklist is what I'm

trying to say.

>> What are you stacking?

For you personally?

>> Yeah, I actually have a personal hub

where I just added some some places I

like to eat. Even my sister actually

needed a hub. It's like a family thing

now. Um so we do we do have our food

related for sure.

>> That's awesome. So right now it's mainly

your favorite restaurants. I have my

favorite books so far.

>> Love it. Oh my god. I'm needing to see

that in your

>> [laughter]

>> Yeah, no, I think I need your help to

make it more pretty.

>> Okay.

Got you.

>> But um this was awesome. Thank you so

much, Cash. I'm really excited to share

this. I'm really happy that I got to

learn more about the Concierge team. So

thanks so much for coming on the

podcast.

>> glad. Thanks for having me again. And

you had some great questions and I had

so much fun talking to you. Thank you so

much.