Hello everyone. Welcome to another

episode of building stackless. I am here

with Nick today. What's actually funny

is Nick and I started around the same

time. So maybe like a day apart.

>> Yeah.

>> I do stackless marketing and Nick

basically does everything sales. So can

you tell us a little bit more, Nick,

about what the past month has been like?

>> Yeah, it's been a lot a lot of fun. It's

been a lot of outreach to to really kind

of consolidate the idea into one word.

Outreach is really the the um the main

goal right now from a sales growth or I

should say a growth lead perspective.

That's my my role here. It's really just

that. It's how do we grow? How do we

scale? And how do we attract people to

this amazing product? And that's kind of

what's happening right now. We're really

focusing our efforts in two major

sectors to be fair and that's first and

foremost is the real estate sector just

because of the power of a real estate

agent in today's world. They really are

the epicenter for so many pieces of

commerce and the product stackless is

really built well to let these realtors

become that hub and become that kind of

invaluable source for everything. And

why real estate? Because if you think

about a real estate agent and the real

estate life cycle, it's not like

bubblegum. You're not buying a new

house, you know, every day, every week.

I mean, the the cycles of relevancy,

they're kind of, how should I say this?

They're they're few and far between.

Sometime year, sometimes decades. So, if

I'm paying attention to my realtor only

in that window, you know, it's pretty

limited. You know what I mean? It's

almost like we're there and we're we're

we're in their mind only for those short

short windows of time.

>> And so what Stacklas is trying to do and

why it's built so um beautifully for

those real estate agents is

they can maintain

the relevancy constantly

which is kind of interesting. And what I

mean by that is, for example, in my own

house, we're looking at painting our

house. We've been in our house 12, 13

years. The house is starting to fade. So

I actually went to my my wife who's a

invaluable resource in terms of the

neighborhood and said, "Hey, who do we

know that might know some painters?"

Often times people will go to their

realtor for things like that,

particularly in that time period. So,

long story short, those lists of

painters, those lists of roofers, those

lists of home inspectors when you're in

that window are all lists that these

realtors inherently

have and own. And you know, a lot of

them have them in maybe a binder, you

know, physically. The analog realtors,

sometimes the binder also could look

like a bunch of just emails in a

document on someone's spreadsheet, too.

It varies, right? It could be notes. It

could be just all up in in their mind.

And so what stack list allows in

creating these cards of vendors is okay,

I have all my preferred partners here as

vendor lists and I can put some notes

about this vendor or that vendor. Hey,

they're really expensive, but you get

what you pay for. Hey, they're on the

cheaper side, but they're quick and

they're efficient. You know, you can put

those notes into the cards and then that

realtor starts to accumulate all those

cards. So, hey, so and so wants some

painters. realtor can simply go pull a

card, create a create a list, and flip

it over. Not to mention everything

that's happening on, you know, the

actual home or the buying the

neighborhood. There's just an infinite

amount of possibilities.

Does that help understand kind of like a

little bit of what's going on?

>> Yeah. Yeah, that paints a really good

picture. And stackless is for sure like

such a such a a useful product,

especially for real estate agents who

are always trying to send things and

they have a bunch of links saved

everywhere. So, it's really nice to have

them all in a hub. I'm curious, you've

been you've been sackless for a month

and like hearing you talk, it's you know

so much about the audience already. So,

I'm wondering, have you did you know

real estate agents before? Like what is

your connection?

>> Yeah. Yeah. Yeah. That that's so funny

that you asked that. My mother's a

30-year plus realtor and I along the way

have helped support her in marketing

efforts.

>> Is your mom on stackless?

>> Oh, absolutely. and she's a she's been

an incredible resource and she is of the

older analog mentality who actually does

have the binders right in a sense right

and she has that local knowledge all in

her mind so bringing her digitally into

this space has just been a real

awakening for her it's been really good

so then understanding her her network um

she said hey you know who could really

use this as she's becoming more um adept

uh you know adept at using it. She said

you know who could use this you know who

could use this you know who can use this

and then you know it's kind of build on

it on each other and it's been really

interesting.

>> I want to know what you see as sort of

the biggest challenge and I can tell you

like from my perspective in marketing

sometimes I feel like the challenge is

isn't really so much like getting people

to use it once they know what it does.

It's sort of like it is such a new way

of doing anything but it sounds like

things that have existed before. So like

when you talk about Zackless, people can

associate it with like a bookmarking

thing or like an RSS feed or or a link

in bio thing and it's none of those

things. So that's what I'm finding the

hardest in my marketing is like well

right and what's so interesting is you

nailed that. Um there's nothing like it

yet. I mean it it is what's so neat

about it is it is so unique to the

entire offering. I'm not talking about

what it does on the AI side. That's an

in completely amazing um uh advantage,

right? But like in terms of the pure

functionality, you know, and we've heard

Kyle mention this, it's a little bit

like this and it's a little bit like

that and it's a little bit like this.

But you from a marketer, it's like,

well, how do you get information to

clients? How do you get information to

family members? How do you get

information to dear friends who are

going on a trip? And everyone has, you

know, their own system like, you know,

there's so many different variables

there. So it's like how do you make it

relevant

to them that it's like this but it's

that. So you have to and you know you

have to organically pull.

Okay. It's a facial tissue and you use

it when you have a sneeze. What is

Kleenex? I've never heard of Right.

Before Kleenex was like owning the

category. You're like what is this?

Right. So it's kind of the same thing.

There's nothing like it yet. So you have

to pull like relevant like touch points

from every audience member and that is

so de different and varied

>> and and and that's that's another aspect

of of you know landing a sales message

landing a marketing message because of

the variety and the age and the wisdom

and the preferences but the digital

natives who have only grown up in in a

Zillow world in a compass world um you

know in a red thin world they don't know

you know what all has preceded needed

that. So they already have their own

systems. So it's it's really landing

that message that it's like, okay, this

is built

structured to be like an AI scroller

dream, you know, and and even my own

mother already and and just a what a

couple weeks now has been like, I've

gotten some leads and when I asked them,

they're like, oh, I got it from from AI.

And she's like, I don't even really know

what AI is. You know, but I think as we

are all I think as we all are trying to

figure out like what is AI and how can

we use it? I think I you know I think it

changes every day. Like I think I might

know one day and then the other day. But

I will say like the real like proof of

the pudding is when I'm getting these

truthful organic like I don't know where

this lead came from but they said they

found me on AI and I'm like oh yeah

that's stackless. That's exactly what I

told you it's going to do outside of the

functional amazing organizational

help that it provides. So, it's like

it's it's a double win. It's a win-win,

you know? It really is.

>> Yeah.

>> And I I think I want to know like what

is the the thing that you're most

excited about like this past month being

in the company when you think about like

your job? What's the thing that you're

like, "Yes,

>> man." That's a great question. I think

personally it's just learning, you know?

Um, I've been around long enough to know

like how social media came in and how

that transformed business uh and

marketing and advertising and

everything. And then now it's like now

I'm seeing how AI is coming in and

really it's it's a revolution. It's an

evolution. It's everything and I'm

learning. So first and foremost as a

lifelong learner, this is like so fun

for me to be like give me information.

let me continue to learn and evolve and

change myself. So that's on the personal

side. I think professionally to your

point when I am able to land some sort

of message that the light bulb goes off.

They're like like it's those those those

little um those little kernels those

nuggets of like people realizing what

it's not like I have to like it's not

like selling them like it's genuinely

trying to help people in this. You know

what I mean? Like it's like this this

works and I want I want to use it so you

I I want you to know about it so you can

use it and it'll work and it'll help

you. Like I want to help you. I that's a

part of it. But like when they realize

that like I'm not just trying to like

sell them another piece of software that

they may or may not need, that's when

it's really satisfying for me and it's

happening more and more.

>> Oh, that's awesome. Like people get

excited. Oh, that's so cool. I love

that. I think I don't know if you if you

uh before stack were like uh working a

lot with AI. I can tell you my

experience. I was at a at another I've

been at a couple of these startups and

uh as soon as AI started, you know,

coming in and there was more stuff and

plot code and all these things. It did

start to feel like if you were an

engineer, right, like you were like way

ahead of the pack, if you were like

building all these things, if you had

all these setups, but if you weren't,

right, if you're a marketer like me, you

were sort of trying to like make this

thing work and it was never good enough.

And and I just I guess I didn't have

like the skills or the knowledge and I I

didn't know exactly how to apply it. And

I get and I get to stackless and I see

Kyle and Martina who are such experts,

right? Like I feel like stackless really

does run on AI. Like all of our

workflows are baked in with AI in every

single way and it's all connected. It's

beautifully set up and for the first

time I got to see like oh this is the

future of work and for the past month I

felt like kind of doing an internship of

how to do marketing with like true AI

workflows and that's been super eye

openening. Um I think for a lot of

people hearing AI there was this kind of

accessibility that it's like oh that's

only de that's something only for debs

that's you know that's like I'm not

going to worry about like it's another

like kind of like real super techy thing

that I don't really need yet and I know

it's doing something but like it's not

going to replace what I'm doing. And

then I think the more constant heartbeat

beats and the more significant it

becomes people like it is a little bit

more accessible. And I think that's

again like that's what stackless and

being involved with it has so far done

is it's it's made the learning curve for

people that have heard about it even

more accessible and been let them

understand really that AI is is a tool

and it should be used instead of running

from it or being intimidated by it or

like you know being outright like oh no

it'll never do anything. I mean, I

remember real quick, I remember like

very specifically this one person in an

agency saying that Twitter, what no one

needs to that's just a waste of time.

Who needs real time information? What

are they going to tweet about their food

and and now years later like, well,

yeah,

they're t yeah, they are taking pictures

of their food. But yeah, um and I feel

like that's kind of what's happening

right now. And I think a product that's

as accessible, easy to use from a user

interface side and then just as it kind

of walks you along. Stacky for example,

right? Just being right on your side. If

you want to dabble in it, you can. If

you don't, you don't have to. and then

all the integration with all of our

systems within our stack list kind of

universe and seeing how so much AI

embedded into every of the programs and

the the support programs we have is it's

been really cool really cool

>> yes super magical I actually recorded

myself using it for the first time so if

anybody watches that video the reactions

are completely authentic and it is super

magical right like I don't know if have

you ever gotten to show it to somebody

like on a demo like what's their face

like I imagine

Like it's so cool to see it in action.

Just really it can literally just find a

new link, make a stack, pull the

pictures. Like it does it all in like

minutes

>> on a demo. Like once people like are

starting to grasp, okay, manually how it

works, right? Okay. So I can go and I

can copy a link, a URL, and plug it in

and it populates. I think once again,

oh, here's what a collection is and then

here's what a stack is and then here are

the cards, right? And I think once that

process clicks and people say, "Okay, I

see how I can do it by like literally

moving my cursor and you know and and

and typing in things and then I'm like

now watch this. Hey, Stacky." Right? And

then they're like, "Oh, wow." Like

that's when you have those real jaw

drops and they're like, "Are you

serious?" Like yes. So, it's it's it's

it's great because it's again it's

proving what AI is doing here in that

it's just another way to work more

efficiently. More efficiently than ever.

>> Do you have a hub yourself yet? Have you

created yours?

>> I have multiple hubs. I have multiple

hubs. I mean, not only am I helping my

mother, but I have a I got a personal

hub which is just for like family trips.

Like, we're building a trip out to

California. And I literally have created

a collection, you know, all the hotels,

the car, the flight information, the

places we want to see. Like, I can't

wait to share this with my family and

then have them be like, "Oh, this is

great. It's all here." Um, I have a

14-year-old who like I'm going to flip

it to him and I'm be like, "Dude, this

is what you're going to be growing up

on." Um, and then I have a business um

that I do on the side. I do coaching on

the side and you know I'm I'm already

seeing relevancy there. Uh I want to get

other people on that are close to me as

well. Uh but yeah, I am certainly um

doing it, learning it, eating it,

breathing it, everything. You name it.

>> Yeah, my husband, he sells land like

plots and I'm trying to get him on stack

list with the stackless profile. I'm

like this is the way.

>> It's so funny too just to say this is

the way. It's like, you know, people,

and Kyle will talk about this, people

will tell, you know, oh, you need to go

blog and you need to update your blog

and you need to make sure SEO and it's

like, okay, that's cool. Like, you know,

if you're still on an analog telephone,

you know, where where those are cord,

like that's cool, but like we're this

thing is here is AI and it's a

completely different animal in terms of

what it's pushing up. And and that's

again like you know um you know where to

go in San Francisco

you know I'm gonna get a trip advisor.

I'm gonna get like a you know San

Francisco's visitors guide right but

like just that where to go for kids in

San San Francisco like there's sites

right? Okay, there's that's on that's

that's just SEO, but we're not even I

build this thing that that I'm building

right now just for this collection and I

know it's going to get served up. I know

in AI it's it's going to be delivered

because it's built, you know, in lists,

which is what the laziest scroller

wants. The laziest scroller is waiting

on stack list to just go. Kyle was

telling me the other day that his

profile just gets scrubbed like 4,000

5,000 6,000 times. That's pretty

impressive for where this thing is

going.

>> Yeah, we're almost out of time. I would

love any final thoughts from you.

Anything you want people to know about

Stackless, about what it's like working

in the company, about what the sales

organization is like, anything to give

people an insider look at the team

behind this company. Yeah, I'll say

this.

There is a realization within the

organization of stackless, the people

like yourself,

everyone that you know is jumping on

those all hands meetings,

there is a pervasive sense that this is

happening. I've been in startups before.

There is kind of that excitement that

comes with, you know, we're doing this.

But at the same time there is that but

there's also further knowledge due to

the type of people who are working on

this that they know that this to your

point this is the way right and so

getting out ahead of it there's this

collective sense of this is where we are

now you're recording this right now

which means you know that there is

something special that we can go back

next year 3 years 5 years and say, "Wow,

we were there when this thing was

happening, and everything what we're

saying right now is is is going to be

documented and proven to be what we're

talking about." So, there's something

cool about that kind of confidence. It's

not it's not being, you know, it's not

being cocky or arrogant or untowards or

exclusionary. It's very inclusive. We

want to share this and we want to help

people with this and I think that's

really kind of what you know Martina and

Kyle are pushing and it's so nice to

see. Yeah, it's refreshing. So I'm

bugging Kyle right now to get ship me

over all all this swag that he has. I

saw him the other day and he had a hat

on and I was like man I need that hat.

He's like

you know latest interactive tool get it

to Nick. Like you know it's like

>> yes. No, I should probably take over the

swag duties from Kyle. That's a good

reminder. He had so many things. But

this was awesome.

>> Oh, for sure. Stay tuned.

>> We'll do more of these as

>> It's okay. There's a little bit of a

delay. So,

>> sorry. This is like I'm gonna stop

recording now.