Are SaaS Companies Cooked: Which Thrive & Which Die | Aaron Levie
1588 segments
I would still be probably loading up on
all of the Frontier rounds. These
numbers could continue to get much
larger.
>> Now, I think Aaron Levy is one of the
luminaries on AI pervading enterprise.
And he did a viral tweet the other night
and I said, "Dude, we've got to do a
show on this." So, this is specifically
on how AI will impact the biggest
enterprises in the world, how agents
will be introduced into the largest
enterprises. And we couldn't have anyone
better than Aaron, founder and CEO of
Vox, one of the public companies of the
last decade. This is an incredible
discussion.
>> What we are in is a commercial and
economic race. We haven't removed humans
from the loop. We've just changed where
they enter the loop. Everybody is so
myopic about this. I want to just like
shake the industry. There are going to
be more lawyers in the next 5 years than
we have today. The workflow needs to be
redesigned for agents, not for people.
The budget of tokens will have to move
out of it spend and into regular OPEX
spend. Is your job harder than ever?
>> Yes. If you're in software or
infrastructure or building agents, it's
a year of complete unrelenting
execution. Ready to go.
>> Aaron, dude, it's so lovely to have you
on the show. You know that we have Rory
on every week and he's just like Aaron
is the greatest. I'm not going to do his
accent because I suck at them, but he's
like the greatest. You can't you can't
easily do an Irish accent.
>> Well, you know, I I can't really do the
Irish accent so well, but that's right.
Exactly. Uh but you basically, I'm sure,
bought Rory one of his houses. So, no
wonder he's grateful. Uh but
>> we we Rory uh we got more out of Rory
than he got out of us. So, uh
>> exceptional man. But I wanted to start
and we were just chatting. I was running
around the pot listening to the Dwark
and Jensen episode and I was like, I
don't think Jensen came out very well.
Do you agree with me that Jansen didn't
come out very well from that episode?
>> Um, I I think this is like the greatest
roarshack test of all time of of where
uh where where somebody is mentally on
AI. Um I if I so I happened to see a
bunch of the tweets before I watched it
and so I was a little bit obviously
biased in advance but if I hadn't seen
any of the commentary and I had just
watched it um I would have been very
confused by the by the commentary post
uh you know post uh interview and and um
to be clear I kind of jumped to the more
uh salacious part of of you know China
and that topic but I'm I'm almost
probably 80% with Jensen um and um and I
I my my my sort of uh kind of way of
thinking through the logic actually
works much closer to uh to Jensen. Um
you know the idea that we're in some
kind of you know kind of race
existential race where a month or two of
advantage is going to you know change
the total outcome of of AI progress and
and what everybody does between us and
China. I I just don't agree with. I
think what we are in is a commercial and
economic race obviously with safety you
know built into that. There's no
question. Um, and I think we actually
have a lot more power globally uh if
it's our technology stack that's
powering AI. And so I I I kind of am
more in the camp of of Jensen on on his
lines of logic. And you know, Doresh
kind of oversimplified a few a few
components. You know, he said, well, you
know, with Mythos, if if we get early
access to that, then we can go and
upgrade all of our systems. And you know
with with again great respect to Dores
Cesh it's like it's like upgrading
software is a multi-year effort. So
unless they somehow keep Mythos you know
closed for the next decade there's not
like some magical moment where you can
just secure everything. This is an
ongoing endless you know till the end of
time. You're always in this sort of
leaprogging you know between the
defensive side and the offensive side.
Um and so I just don't think these
things are as binary. And so I I
actually more am inclined to uh to to
Jensen's view of that. And then Jensen
had a really key point that was didn't
go viral yet. So maybe you could kick it
off, but he had this little small
vignette about 90 seconds in the whole
conversation where he said, you know,
we're going to do ourselves a disservice
if we scare people out of engineering,
if we scare people out of radiology, if
we scare people out of healthcare
because they think all these jobs are
going to get eliminated with AI. That is
not helping us. uh that is that is uh
it's doing a disservice to the next
generation. It's doing a disservice to
society as a whole. Like we we don't yet
know any way to use AI in a capacity
other than augmenting our work where we
still eventually have to go and review
the work in some in some form. Maybe you
don't have to review the tiny little
parts of it anymore. You can review a
bigger you know part of the of of the of
the you know work product that happens.
But um but we haven't removed humans
from the loop. we've just changed where
they enter the loop. Um and uh and I
think that that Jensen has a more
pragmatic view of of the technology. We
should be, you know, very thoughtful
about how we make these systems safe,
but I much more land in Jensen's camp uh
on the overall kind of contours of the
debate.
>> Oh Jesus, dude. You didn't leave me. You
didn't quite
Okay. first a disservice by discouraging
people to go into categories like
radiology or engineering. Do you think
you will have more engineers at box in 5
years time?
>> Uh we will and and I think the part that
everybody misses is that they everybody
is so myopic about this I want to just
like shake the industry. We are we are
so myopic and and self-interested and
and we think that the entire industry is
the tech industry and when you go around
the country or world and you go and talk
to a tractor company and a bank and a
pharma company and you ask them do you
think you have enough engineers to go
and automate what is going to happen in
your industry going forward they
absolutely unequivocally universally
always say no and so what what the
breakthroughs of cloud code or codeex or
others are are doing is it's making it
so those companies companies now can
actually do the same kind of engineering
that Silicon Valley has been able to do.
And so we are myopic because we think
that that tech is the only use of of
engineers and tech is only I don't know
what the right number is 8 10 12 15% of
of GDP in the economy. What happens when
85% of the economy now gets access to
engineering like tech has always had?
That is what will happen. That and and
so yes, maybe if you're graduating, you
know, name your computer science school
today, you don't go immediately to
Google. You go to literally John Deere
or Caterpillar or Eli Liy, but the
skills that you have are going to be
just as relevant in just a different
domain. You're not going to be building
a little app with little buttons. You're
going to be automating pharmaceutical
research. You're going to be doing AI
for the future of of of, you know,
farming and industrial equipment. So,
we're just too myopic about about how
this works. And um and and you know uh
uh you can already start to see this
sort of playing out. There was a really
funny FT article which is lawyers are
being inundated by all of these kind of
AI responses that they're now getting
from their clients saying, "Hey, can you
review this contract or can you review
this memo or can you look at this this
case?" Well, guess what happens when
everybody thinks that they're a lawyer?
Do you know what the ultimate constraint
is? the ultimate constraint is the
actual number of lawyers that that
actually are able to go and review all
of this stuff being produced. So like I
would take the other side. I'd rather I
like like there are going to be more
lawyers in the next 5 years than we have
today because we've made it easy to
generate legal content. But it has not
gotten any easier to actually get any of
that approved by any court system or
file a patent or any of the things that
law actually ends up relating to. So
these are again this is where I I I just
differ from the rest of the industry.
>> Do you really think so? With the
greatest of respect we are seeing the
eradication of kind of lower ranking
legal positions
>> and that that is a different issue which
is how do you do the next generation of
mentorship and apprenticeship when AI
does automate the maybe u traditional
tasks that those workers are doing. big
question, a big question facing every
bank in the world, every law firm in the
world, anybody who had a sort of an
apprenticeship model. I don't doubt that
that's a real issue, but that's
different from the constraints that that
all of this work ends up resulting in
that you still have not been able to
automate. We had a customer conversation
two weeks ago and and and this is just
going to sit with me forever. I'm going
to always have this example. They've
automated or they're working on
automating patient referrals when you
know when you want to go and see the
radiologist or the the high-end doctor
for whatever issue you have. They're
automating that which is awesome. So now
you don't have to be on the phone for
you know a week or whatever. Well guess
what you can automate anything but if it
still is 18 months out before an
appointment is available. What what your
ultimate constraint is still the
healthcare institution and the amount of
doctors we have and actually the amount
of of of real labor we have across those
organizations. So yes, maybe maybe you
you don't want to, you know, stake your
career on being a frontline, you know,
customer ser in healthcare right now,
but but first of all, that same person
will have a lot of other types of jobs
that they'll have access to. Um, but you
still will end up having all of these
other constraints that that that
eventually we will need to produce more
and more jobs to go and resolve. So
automation is going to actually just
force us to see the next set of
bottlenecks that are in all of these
industries that we didn't perceive that
we had before because everything was so
slow and manual.
>> What job title does not exist today that
will be incredibly prominent in 5 years
time?
>> Yeah. So I'm workshopping and and a
bunch of people are doing this. So this
is like not my invention, but I'm I'm
workshopping.
>> Aaron, you you've got to take
attribution as a venture investor. It's
all about coining a term. Okay. This was
your original thought in the shower.
Aaron Lavies, share it with me.
>> I've been influenced by nothing I've
seen online. Uh, this is all from me.
Um, so there's some kind of and and who
knows if this sustains as as a full-time
role or where it gets diffused into. I'm
not I'm not uh I'm not 100% clear on
that, but there is 100% a role right now
that there's going to be
500,000 a million jobs created for and
and it's basically some kind of agent
operator and and this person is um is
actually going to be needing to be uh
somewhat technical. They're going to
have to like be deep in the AI world.
They're going to have to understand MCPs
and CLIs and they're going to have to
know how to write skills. They're going
to have to understand agents.mmd files.
The it's going to be this group of
people that will know how to go into
your marketing team or your legal team
or your operations team or your life
sciences research team and and this is
the person that is basically going to
enable that function to get leverage
from agents. And um and the problem that
the real world has that startups and and
frankly many of your guests don't
understand is that is that when when you
start a company from scratch, you've got
like you know the world is your oyster,
right? You can design your workflows
however you want. There's really no risk
if you if something goes wrong because
you don't have much scale to begin with.
There's no real regulator that that is
sort of calling on you to say, hey, you
know, are you doing things the right
way? It's it's it's effectively infinite
upside in whites space. when you go into
a a you know a Fortune 1000 pharma
company or bank or or you know
consultancy um that doesn't that's just
not the case right these guys have
they're regulated they have data
fragmented across their organization
they have employees that are that are
sort of wired to do workflows a
particular way so there needs to be
somebody that can basically say hey if
we actually want to get real leverage
from automation we need to start to
redesign the workflow that we're doing
and the workflow needs to be redesigned
for agents not for people and so So what
do you do when you when you reimagine a
business process where the agent is now
doing much more of the work than than
what you know than what the human used
to do in that process. And that just
means it's a it's a very different sort
of implementation cycle. It's there's
real change management. You've got to
get data organized in the right way.
You've got to connect up systems in the
right way. Guess what? The second a new
model drops your workflow probably
breaks. Um because the way you prompt
that agent now is different. there's a
different way that that it wants its
syntax to be to be handled. So that it
just requires care and feeding and and
and a real level of kind of technical
and business process acumen. Uh so I
think we're going to create you know an
untold amount of jobs that look like
that. Some of those people will come
from it. Some of those people will come
from operations. Some of them will come
from engineering. uh if you're in a
maybe more technically inclined company
where it's like the next generation of
if you know there's a a limit to again
the number of software you need to build
that looks like an app on your phone
there's an unlimited amount of software
you need to build that looks like a
background system process that's
connecting different data sources
automating workflows that's where the
the work is going to go well this was
really going to be one of my main
questions which is you know Jensen very
clearly said AI won't kill software it
will explode the amount of software
needed and when I thought about that you
know the thesis is obviously kind of you
have this kind of core AI that crawls
over 15 SAS tools and they really become
databases that agents crawl on top of.
Is that what it looks like? And are they
not just valueless SAS tools then?
>> Yeah, I mean I I think that that I'm I'm
sympathetic to that argument in some in
some categories. I think there's some
software where because the person was
the user of the of the software and they
were clicking all the buttons that your
sort of ratio of buttons to underlying
APIs was like more in favor of buttons.
And I'm I'm oversimplifying, but there
there are some tools where you open it
up and there's like 93 features um that
you're kind of clicking around on and
the and the user has been so accustomed
to exactly how to do that that the that
the software's value proposition was
correlated to to roughly that that sort
of mass in a world of APIs and a world
of agents being able to do more of the
of the work that you used to do on
clicking those buttons then then again
the value goes more to the API layer. So
then the question is how many APIs do
you have? Not not in like a you just
need a thousand APIs, but like like how
robust and useful and and proprietary
and how much business logic is embedded
in those APIs versus it's just calling a
database and pulling a record like does
the API surround a a a set of business
logic of like no it actually secures the
data or it knows exactly what person
each piece of attribute should have
access to inside the organization.
That's you know at the end of the day
all software has a database behind it.
So you could oversimplify it and be
quite reductive to that. But there's a
lot of business logic in the layer above
the database that that software players
have. Like if you're an ERP system, you
know, you're way more than a database at
this point because you've written a
tremendous amount of business logic of
how your supply chain should be
automated and work and how you should do
accounting. None of that goes away. So
then the question is what changes is the
user interface that the either the user
or the workflow is interacting with. The
user interface might be now you're just
chatting with an agent. I think
increasingly the right way to do this is
there's some kind of agent in the
background that's connecting multiple
systems. So you're you're not even like
the user is maybe not even seeing half
the value that's happening, but the
agent is sort of working across an ERP
system, a CRM system, an HR system, a
you know a document repository and then
doing work across those systems, which
means that the value proposition has to
be how good are your APIs, how
well-designed are they, are they ready
for agents, and then can you monetize
that in some way that makes sense? and
and we we are treating software too too
much like one gigantic sort of of
monolithic industry and you know it'd
probably be better to have some kind of
2x two which is like how much business
logic is there how much sort of human to
agent you know collaboration does there
need to be and and like so the reason I
bring that up is the moment you have
human and agent collaboration you need
some kind of you know usually you need
something that the user can pop into to
to experience the work that the agent
did and and that probably doesn't go
away so much. Um uh and then and then
you know when more agents are working on
the software which parts of software do
the agents need those APIs even more
than humans ever did and I think there's
a lot of categories of software where
actually agents using the tools is a
massive boon for the technology as
opposed to a dilemma.
>> Where will agents use the tools more
than humans do and those API calls
become much more frequent?
>> Yeah, I mean an easy one is just
unstructured data. You know, agents are
going to be this incredible consumer and
creator of your unstructured data.
They're going to read through every one
of your contracts and generate all of
your contracts. They're going to
generate marketing assets. They're going
to write reports for you. And so, when
it becomes trivially easy for you to
generate all this new information or
have agents review it all, well, guess
what? You still need a backbone that
kind of manages and coordinates and
creates the guard rails of those
workflows and and all the agents doing
that work. So we're about to see an
explosion of unstructured data as an
example.
>> With the greatest of respect, Aaron, can
I just interject?
>> 100%.
>> Does that increase the value of your
business? When I think about that, I I
asked Aaron from Monday, if you become,
you know, a data repository which agents
crawl on top of,
>> how do you retain value in that? I would
ask the same to you with respect
>> 100%. It's it's the question on the mind
of every investor on the planet right
now. So we're we're used to it and it's
not a it's not it's not a scary
question. Um, one thing that that helps
us is we've always had a a a an API sort
of maybe not first but equal strategy.
Um, uh, if if I told you the number of
API calls we did last year, you'd and or
you guessed first, you'd probably be off
by an order of magnitude. Um, uh, so so
the volume of of API usage on our system
is already enormous and already, you
know, is outsized relative to any of the
enduser interactions on the system. Um
and that's just a virtue of you use
content in a variety of applications and
workflows that that you know far exceed
what what people you know kind of you
know open up their finder and and upload
a document into like like an ERP system
generates files. A a wealth management
portal you have clients uploading
documents into the portal and they never
see box. Um you have workflows of
invoice processing that's happening
behind the scenes. So the headless
version of box has been alive and well
for you know almost since the day we
started the company. And so agents to me
just again represent a force multiplier
on that. So it's not a it's it's it's
actually an exciting proposition for us.
We already know how to monetize it. The
question is like will the exact dollar
and cents be the same between an agent
user and a previous application user. We
don't know. But we do know that if the
number goes up by 100x or a thousandx
that that's actually more opportunity
for us in the future. Now that's not all
the same for all software providers. for
where we sit in the workflow where you
just you generate a document it needs to
go somewhere you have to secure that you
have to protect it um you have to govern
it over the long run that's just more
data going into our platform and uh and
that's you know so that's why it's just
all upside for us
>> you said secure and protect it we
mentioned our mutual love for Rory
O'Driscoll I do a show with Rory and
Jason every week Jason has bluntly said
that this will be the golden age for
cyber security because the security
threats are going through the roof are
you concerned with the system
vulnerabilities and the security threats
that are coming with AI and what do we
not know about security that we should
know.
>> I am concerned but not uh in any kind of
like new concerned sense. Uh this this
to me was kind of priced in the moment
that we were generating code with AI. So
if you can generate code you have two
problems. One you're going to generate
way more code than anybody's ability to
review that code. So, you know, starting
with GitHub Copilot six years ago or
whatever the date was five years ago,
like that was just priced in which is
which is as soon as as AI writes most of
the code or and then like 90% of the
code and then 95% of the code then by
volume we're just going to produce this
unbelievable amount of code and and any
you know any change in a system uh you
know everybody kind of thinks about
security as like um you know is there a
zero day where there was an unpatched
you know component of your technology.
ology or somebody found a clever new
packet uh package that that that you
could kind of slip into. Uh every time
you you ship a new feature, you have a
chance of a security vulnerability
because the the AI could have written
in, oh, you know, we want to actually
open up that port in in the system
because we need to do something and
maybe that was the wrong decision for
the agent to go and do. So, so we're
going to be living in this new world of
of cyber risk uh in the form of of using
agents more and then on the other side
obviously if you have the offensive side
able to use AI probably more in the form
of open models and and whatnot then they
can find more vulnerabilities because
they can scan across the internet far
faster than before. So you actually have
two new forms of risk in the development
process and you only have one benefit
which is agents can also review the code
and and try and keep it secure. So, so
it's it's it's going to be a a very
dynamic um uh you know, period. I I
think you know, for better or worse,
agents are the solution to the problem
that agents have caused and um and and
that's why there's going to be a lot of
money made in agentic security uh as
well.
>> You said agents are the solution um to
the problem that agents have caused. It
almost reminded me of when Yansen went
on TV and was like, "Oh, every engineer
should be spending I can't remember the
amount. I think it was either 250 or
500,000."
>> Yeah. or like half the salary
essentially.
>> Yeah. Yeah. And it's kind of like, you
know, drug dealer, you should buy drugs.
Well, okay. No [ __ ] Uh
>> I again I'm I'm you know obviously Jen I
mean listen we love Jensen for that
level of of uh of you know grandiosity
and and charisma. So I I actually I but
you know whether he's off by half or
not. I mean directionally the idea is
actually pretty salient which is which
is you're going to be spending more on
compute per person in the future than
than you ever thought. and that you
certainly are today.
>> What percentage of salary are you going
to spend on compute in box in five
years?
>> Uh great great question. Uh I don't
think we've modeled that out in in five
years and obviously the joy of being
public.
>> Well, this is your chance.
>> No, no, totally. I you know I was told
not to model long-term financial
projections on podcasts. So, um so let
me let me Yeah, it's a weird SEC
financial thing.
>> So boring.
>> Don't ever go public if you don't want
to model on uh on podcasts. out. This is
why the Collisons don't. Everything else
is great. They just didn't podcast.
Yeah. Cheeky P.
>> I don't know if you I don't know if
you'd be able to pin Patrick or John on
the same question for their five-year
view, but but you know, it'll be a
larger number for sure than it is today.
So,
>> I'll smash them with four tequilas and
then ask them. Um, you said one of your
observations in your very viral tweet uh
was about token maxing and kind of token
allocations within enterprises. I'm
really intrigued. How do you think about
advising CIOS on token allocation? token
maxing. What we should know that we
don't know. Yeah. How do you think about
that?
>> This one's tough. It's it's it's you
know, the the general advice will end up
sounding kind of like um uh you know,
kind of generic by definition. Um it you
know, usually I mean it's going to have
it's going to have something to do with
with your tokens will have to correlate
to where there is the most amount of you
know, value generated for your company.
Like like most bland statement of all
time, but just obviously has to be true.
So in the software industry, we're into
token maxing because guess what? Like
generally the value proposition of your
company will correlate to how much
software can you produce. And so so you
know if you're trying to drive a lot of
change and you want to make sure
everybody's shipping lots of soft
software and you want to be able to
teach the best practices faster, then
token maxing and leaderboards are an
interesting way to do that. I you know
it's not obvious that you're going to
see that across every industry. Um uh
we've we've seen a couple of interesting
examples. One company had this sort of
like Shark Tank pitchathon type thing
which is you know teams have to show up
and they have to go pitch for for
compute you know token budget and then
you kind of allocate it in some central
fashion like a VC would and then you
sort of you know I don't know their
exact interval but I would imagine you
review that 3 months 6 months in being
like okay did you get the upside that
you thought on on that token usage. So
that that's an interesting one. I think
you have a another company had a kind of
a view of like you know it's it's some
kind of like natural stratification of
you know 5% of your users are doing the
most valuable things 20% are doing the
next tier of most valuable things and
then everybody else is sort of doing
general productivity I'm making up their
numbers but but the idea would then be
like well for that five or 10% give them
the the best models with unlimited
capacity for the next 20% have some have
some limits maybe it's a a little bit
more efficient of a model and for
everybody else it's sort of like we're
going to just use the cheapest thing on
the market. It's it's not going to be
like the game changer of the employee
productivity. Um and so I think
everybody's kind of working their way
through this. the the part that that
back to Silicon Valley's again kind of
you know sometimes more um uh you know
let's just say like like positively
naive view is is like real world they
have like budgets and they have like
annual budget planning cycles because
they have EPS numbers they they commit
to Wall Street and so you don't get to
just be like oh we're going to token max
across the enterprise where everybody
gets unlimited token budgets because
obviously then that company would just
miss their their earnings throughout the
year. So you have to like wait for the
earnings. You have to wait for the
budget cycle. You have to figure out
what teams you know make are are most
interested and and have the best use
cases. That's a that's a natural
journey. One final bookmark one final
one final bookmark um that that I think
is is well understood now at this point
is the budget of tokens will have to
move out of it spend and into regular
kind of opex spend. this can't be
treated like a oh, you know, I'm going
to trade off between Salesforce licenses
or or or compute tokens like like it's
going to more be I'm going to trade off,
you know, this next marketing campaign
uh and and instead I'm going to go and
drive more automation in our in our
marketing engine. Like it's it's going
to be that kind of of set of trade-offs.
>> What happens to that token budget when
it transitions to that different spend
category? Um well first of all it goes
up because because no well because it
spend as a percentage of revenue of of
large enterprises is is
>> but is this the same as the kind of
classic VC blog post which every [ __ ]
firm has written which is like you know
AI it's moving from software budgets to
labor budgets and every partner goes and
likes the tweet and there's like no
[ __ ] [ __ ] like really.
>> Yeah. Uh I mean if you do it in that
voice it sounds it sounds kind of like
um you know maybe uh you know simple but
like yeah that that but like that's just
like a very big deal in technology.
We've never had there's never slash
rarely been a technology that you could
sell into an enterprise where you
weren't capped by that company's
corporate IT budget. And so now for the
first time ever, you have a technology
where you can go into the line of
business and you can say, I can now
offer you a a a new tool in the form of
an agent that will augment a workflow
that will make you 50% or 100% more
productive. And so maybe I should be
able to get 5% of your opex budget this
year to go and do that. Like that that
is a new budget to tap into. And I don't
think it like you know 10xes the size of
of IT spend or or technology spend
globally but it certainly doubles it.
>> I mean current enterprise technology
spend is estimated between 10 and 12%.
To see that going to like 20% as you
said there is like I think relatively
feasible. You said about kind of
companies being like based on earnings
per share and actually having budgets
that they have to adhere to. Very
strange not to have venture funded
companies.
>> Yeah. They don't have a limited VC to go
and solve this.
>> Can't we just go to our venture investor
and ask for more money? Um, the one
thing that I worry about is we see this
insane demand side pull. Every company
in the world needs an AI story. Everyone
wants to kick the tires with something.
And I think we project the same demand
side pull and extrapolate it
continuously. Do you worry that we are
in a momentary 18-month period on the
demand side pull and that may not always
be lasting?
>> You know, it's very possible I should be
more sensitive to that. Um uh but uh I I
I would take the opposite side of of of
that particular wager at the moment
because um partly because we I already
saw one diffusion cycle with cloud and
actually how long that ended up taking
and the and and the the the kind of
spiky early nature you would have just
been like oh my god this is this is on
fire it's it's and how could this last
and 20 years later it lasted and got way
bigger than we ever realized if it
works. The market's always larger than
you ever think. And um and then the only
the only part why why 18 months is like
not even a relevant window to me is I
think diffusion is going to take longer
than Silicon Valley thinks. And it's
back to the very first kind of that new
role idea. When you go to most
companies, they can't yet just deploy an
agent to do you know full uh you know
financial proposals for all of their
their clients without a human reviewing
the thing. And because the SEC will just
show up and be like, "Hey, like you you
just you just gave this person bad
financial advice and you're going to
lose your license." Like that that will
just start to happen kind of across the
board. And so um and and so that that's
why, you know, people take time. That's
why we we we there's a lot of regulatory
controls and compliance teams, security
teams have to figure this out. That just
takes time in the economy.
>> I I had I think Matt Fitz Fitzpatrick
from Invisible, which is like a cheuring
or a Mccor competitor. Okay. And
>> he said you cannot sell into enterprise
without an FD model. It is impossible.
>> I mean it rounds to being true. So
>> yeah,
>> super interesting to hear that because
we're seeing like the rise of oh we go
PLG and then we like seep up into
enterprise.
>> Well I I I don't sorry I wouldn't I I I
don't uh think of those as as mutually
exclusive for what it's worth. I guess
what I'm saying is when you think about
adoption within the largest enterprises,
aren't AI services companies the best
positioned companies of the next 5
years?
>> As in you're saying like traditional
professional services?
>> Yeah, I'm saying Accenture's AI team
that come into Bank of America.
>> No, 100%. These these these spaces are
going to be again both bigger and more
sustainable and robust than people
realize. We we are always so back to the
myopic thing. We're so myopic. We're
like AI will replace all of this stuff
because it just does it for you. And
it's like like uh I'm trying to think of
um uh you know maybe my most recent
experience with the best models in the
world. I probably had to go and change
15% of the thing that that that that was
the output. And so and so like you just
like we're nowhere near eliminating the
human from the workflow. And so in a
world where you don't eliminate the
human then there's a lot of like real
change management of like where should
the human enter that business process?
How would you want to review that that
work output? How do you wire up your
systems to make them effective for a for
the agent and human collaboration? How
do you connect all of these data sources
together? One one thing that we see is
um you know, if you wanted an agent
right now in a Fortune 500 company to go
and and give you an answer to where is
the most risk you have in your upcoming
renewals for your contracts.
that agent might find 10 different
systems that contain contracts in them.
And half those systems will be like
legacy technologies that don't work well
with the agent. They're kind of low
throughput or maybe you can't even wire
them up. They're on network file shares.
They're in legacy document management
systems. So, first of all, half your
data state is not even ready to work
with the agent. The other half of the
data state is probably fragmented
because you have two decades of
employees bringing their own tools. And
so the agent will just go and find the
wrong document or the wrong contract or
the wrong piece of data because you
never really cared to have some kind of
standardized system for your contract
because people could just always go and
find what they were looking for. Agents
can't do that. They I mean they'll find
what they're looking for, but they'll
just as often find the wrong thing as
the right thing. So they have to be
targeted. They have to have that
information get curated. They need to
understand the context of of what is the
process that they're doing. That is like
what I just described right now is 10
years of work for Accenture in every
enterprise on the planet or the nextg
Accenture that does this in particular
industries or workflows like we have to
go upgrade your systems. We have to
start to understand and organize your
data in the right way. We have to start
to describe these workflows to the agent
itself. We have to figure out where the
human is in the process. That is just
real change management that every
organization will have to go through.
>> We also have to have someone to blame.
>> 100%. This is why a lot of these
industries last, which is like I have
lawyers, not because I can't necessarily
ride an NDA. It's because it's your
freaking fault if anything goes wrong.
>> Yes. No, literally. And and and we don't
know. We're not like like I promise you,
you're not going to be able to blame
Anthropic when something goes wrong. And
so if you can't blame Anthropic when
something goes wrong, then then at some
point it it doesn't really work to tell
the comp like like to tell your
customer, well that that sort of system
that we set up screwed up your data or
it automated something the wrong way or
create a security vulnerability because
the company will just say, well, I'm
never working with you again. So then
you have to have some accountability in
your own organization for who is liable
to when when something goes wrong. And
and the moment you have to have any
liability, you have to have some amount
of ownership and accountability and and
and people have to have have sort of,
you know, they have to roll up to
somebody who has more liability and more
ownership and more accountability. Like
this hasn't really changed the
fundamental pattern of of human behavior
and contract law and and you know, the
regulatory regimes that everybody's a
part of. We've just sort of given our
our our computers a machine gun to go
generate way more information and work
with all of our data.
>> You said before when I've tried the
latest model, it's got like 85% of the
way there. I speak to many of the best
early stage and more mature you West
Coast based companies and they say,
"Hey, we use frontier models to set
where we can be and then we use
open-source Chinese models to get as
close as we can to that frontier
benchmark." Is Silicon Valley being
funded by a generation of open CCP
funded open models?
>> I mean that that must be kind of
empirically true. Um I uh I I I don't
have the same kind of like uh oh that's
so scary you know kind of element. Now
obviously again holding out some some
element of risk of of some some backdoor
weights that that can get triggered at
some moment or some parameters but like
like like I'm not I I just like that's
not how I'm perceiving it. But um uh but
yeah and but also that's yeah I would
say that's kind of orthogonal to my
point about like the best frontier model
still will go and do the wrong thing. Uh
and so thus I have to be in the I have
to be in the workflow loop to make sure
that I review its its work.
>> You know as a vantage investor I
specialize at making bold statements
with little substantive evidence. Um
>> it's worked for the greats. So
>> do you know what I'm just following
their lead. Jason Lmin, my dear friend,
says, "Why has no public company created
any good agent product? Everyone creates
60% [ __ ] agents, but he's like the one
person who's done it, Palunteer, and no
other public company has created a
sufficiently good agent product." Why is
that?
>> Um, you know, I I don't know that I can
fully endorse the point, but I'll I'll
I'll give you the because I I I would
argue our agent is sort of the best
agent for working with content. you
know, this is a very fastmoving uh space
and you have to be kind of wired in at a
level that that I don't think you've
ever had to be wired in in tech. Um uh
like I am, you know, and and the
information sources aren't the classic
ones. It's not the it's not the rollup
review two weeks later from your
traditional news publication that is
going to give you any kind of alpha.
It's it's it's the practitioner who's
the you know literally the engineer at
the you know agent sandbox company and
their their long form article on how
they are handling you know memory and
the harness and you know like like like
if you're not wired into that ecosystem,
it's very hard to then have your team
you know be at the kind of forefront of
all of what is happening. And so it just
is a it's a different pattern than what
we've ever had to do. Like like you know
co was was pretty crazy like we all had
to kind of like hunker down and be
paying attention to daily news cycles on
on coy stuff. Um but it wasn't like a
tech problem like it wasn't hard
technologically. Um so there's like
there but there's not been a moment
before where the speed of change and
responsiveness you have to have is quite
literally on a multi- uh you know
multiple times a week cycle. Is your job
harder than ever?
>> Yes.
>> Because of that speed of transience of
superiority of technology.
>> Yes. Uh you have you basically have this
this you know component of one there's a
tsunami of change that you can just feel
and so you're you're like okay we got to
like run faster than ever before. And
then there's a and then there's just
like the pure technical underpinnings
which some of it has business and
strategy implications some of it has
product implications. Some of it has
partner ecosystem implications.
uh because of that tsunami that you have
to very quickly kind of wire up what you
are doing about that shift uh and and
where the market is going. Uh at the
exact same time you have to also be like
you know find a way to be a bridge for
your customers that that you know also
don't want to get you know crash into by
the tsunami and they want to be able to
to be able to have a bridge into the
future and so there's just you're
juggling a lot right now.
>> You said your agent product is the best
product. Again, Jason and Rory said
this, and Rory might kill me for this
because he gets a little bit more
sensitive about when I quote him or
misquote him more appropriately, but
like he basically says if, and this is
Jason again, if you can't like charge
way more for your agent product
that Wall Street doesn't give a [ __ ]
that you have to reacelerate revenue
with agent products, can you charge
significantly more for an agent product?
The the answer is yes, but but there's a
little bit of nuance which is our our
business model is we have a new plan
tier that we just introduced last year
that basically houses our you know best
workflow capabilities, our business
automation, you know, uh our application
development capabilities and then the
agent is sort of central to that because
it's going to help you automate the work
that that you're actually doing with
your content. So it'll read a document
and extract metadata from it. it'll
process information inside of a of a of
a workflow. So that is actually causing
a re reaceleration of our revenue
growth. Last year we we we saw an
inflection in our revenue growth. And so
that that it's already happening in our
business. Um and and so we are we are
doing the thing that I think Rory is is
sort of probably saying is the new
benchmark. Now to be fair to what's
what's happening though is I think Wall
Street still is sort of saying we kind
of need to just step back and see where
everybody lands in this because of how
much change there is. So um so this is
very much a year where if you're in
software or infrastructure or building
agents you just it's an ex a year of
complete unrelenting execution.
>> Do you look at the ticker?
>> Yeah.
>> Every day.
>> Yeah.
But I was like a day trader.
>> I've never met I've never met a public
company CEO who hasn't. The Nan CEO was
on the other day and he's like multiple
times a day. Multiple multiple.
>> Yeah. No, 100%. I'm but like but like
partly I just I have like you know ADHD
or something and so I just need like I'm
like it's will we look back on this
period and be like what the [ __ ]
Companies trading at three times cash
flow like way over exaggerated or not?
>> Well three times cash flow is is very
much overexaggerated. I would say that
we're in a period right now where
basically the market is being treated
roughly as you know in in as a kind of
indiscriminately
you know kind of bucketed se sector and
the next year two years or whatnot
you'll start to see some separation and
parsing between the companies because as
I noted in the beginning agents will be
really good for some parts of software
and agents will put pressure on others
other other parts of software so and
it'll mean some companies have to fully
pivot and some companies can just sort
of ride their wave and and if they
respond, you know, effectively, like
clearly 3x free cash flow is is like,
you know, that that seems like
aggressively low territory. But I also
think that at times in software things
have been aggressively overvalued um
beyond the the realm of of likely what
the terminal value is of of particular,
you know, category or or or company as
well. So So I think we're I think
there's just a pendulum that that needs
to kind of find its equilibrium right
now. Um and uh and that that'll play out
over the next year.
>> Okay. I'm going for spicy. Uh I I
interview most of the public company
CEOs that you know and I know and Jason
Lin said on the show if Aaron Levy is
the best which you a phenomenal No, but
you're a phenomenal AI first mind and
leader. Uh to just roll with me on this
and because it gets worse. Sorry. And
even he is struggling.
>> Wait, why am I struggling?
>> Well, I mean
>> I just said I'm tired. I Wall Street who
I mean Wall Street does its things like
we're like we're not like we're cranking
>> dude I it's Jason blame him
>> but like I I do think I think that that
there's a little bit
>> I think this generation of CEOs that you
have around you though is equipped for
the AI transformation that is ahead
cuz I don't like I think I'm I'm not
blowing smoke up your ass you are you're
so versed in this you're so fluid but a
lot are like now one said to me the
other day no we don't have the AI chops
in house, we might need to bring it in.
>> This one's hard. I think um I think you
still have a lot of kind of founder or
or tech uh you know, forward, whether
they were an engineer or just they're
just very technical, you know, category
of folks that are are pretty dialed in
and like like I I have Slack channels
and and WhatsApp groups where people on
the weekend are are just like working
with Cloud Code or Codex building stuff
and they're public company CEOs. So, so
like like they they are clearly wired
in, tapped in, they they can feel the
technology and they are not going to let
their company lose. Um, you know,
assuming that that as a as a category
they're in a spot where where there's a
lot of upside. Um, so yeah, but like
every every technology wave there's
winners and losers. I don't know that
the this won't be any different. Um, I
and I I just think that you just have to
you just have to be super dialed in and
work through it.
>> Hard one before we do a quick fire.
Okay. Who has the world turned their
back on who you think should be much
more appreciated?
>> I I don't I like you know I'll give
maybe a shout out to like um Atlassian
uh as an example. Um uh I I think um I
think that that feels like like oversold
territory. You know
>> you think 78%'s a bit harsh.
>> I I think I think I think I think
possibly. and uh and and you know it's
in the category of I just like like what
they've they've been fighting this this
narrative and I'm not going to speak too
much for them but like I think what I
perceive is is oh no engineering gets
commoditized and so like where in the
stack was was their engineering you know
revenue generation and again with my
headset I'm like no there's going to be
more engineers and so now does that mean
that Alassian's product set will have
will look exactly like it does today no
like obviously it's got to evolve and
whatnot but but I think if you're like a
company selling infrastructure for
engineering to be more automated. Uh
like that seems like a good spot to be
in and and you know I you look at what
linear is doing and it's it's fantastic
and it's awesome to watch. Um but I
don't I think there'll be you know
multiple plays in that space just given
how big the market is. Um I think right
now this is a moment where you need to
be deep in the workflow and you need to
have data. uh you you you have to you
have to have data uh in your platform
and you have to be the best place for
that data to go and you have to be the
best place where agents want to work
with that data. That's like the mandate
right now is if you are not the best
place that for that an agent would would
sort of intentionally choose for working
with data of that particular category or
automating the workflow in that
particular you know area. That's a tough
spot to be in and that that's the the
job for all of us. You know, if you're
building software
>> and the best place where Asians want to
work is defined by great API,
>> great APIs, great pricing models, um,
uh, you like the the surrounding
features to the API. So, if you were to
say, hey, I want to be able to wire up a
workflow where this is a, you know, the
box sales pitch. I want to be able to
wire up a workflow where an agent is
interacting with FINRA compliant
documents where you when you know FINRA
compliant document means the things gets
generated or seen or shared with the
customer and it it can't ever be deleted
and and removed you know for a certain
amount of time then then on one hand the
APIs have to be super clean for the
agent on the other hand you have to have
a bunch of surrounding capabilities to
ensure that that company can go to uh
you know uh go to their regulator or
auditor and say yeah we we are complying
with FINRA so that combination is what
makes it though you would build that
kind of agent on something like Box and
that that persists across a variety of
industries.
>> I'm going to do a quick fire around with
you. Uh you have to go and be a public
company CEO. I know. Um so what have you
changed your mind on in the last 12
months most significantly?
>> I do think that that I've I've become
more convinced that software is headless
in the past year than I was maybe three
years ago. And it's because of the the
level of agentic capabilities on tool
calling and searching across systems and
the accuracy of that. Uh and that that
has happened faster than I I would have
uh perceived. So two to three years ago,
if you were to kind of, you know, wire
up an agent and tell it, hey, go work
inside of Box and find a document to
work with and do some process, it would
it would basically almost always find
the wrong document and it wouldn't be
able to handle actually like cracking
open the file and reading through it.
And so thus, you know, going headless
wasn't sort of the the most urgent
priority uh from an agentic standpoint.
And in the past year, those capabilities
have just absolutely accelerated to the
point where I'm fully convinced that
that you just you have to be, you know,
headless first as a software platform.
>> What acquisition did you not make that
you wish you had made over the box
journey? Jensen said in the show, "Oh, I
wish we'd invest in Frontier Models."
That was my big mistake. What
acquisition did you not make that you
wish you had done?
>> I honestly don't uh I don't think I have
any M&A regrets. I actually the the the
the it's the deals that I wanted to do
that that we ended up not doing that I
don't regret um is probably more the the
situation. So
>> which one is which one is that?
>> I'm not going to tell you those. But but
there are some where left to my own
devices I would have done and I look
back and I'm like oh thank god that
there was uh there was more rational
logic in the process.
>> Who is going to win the enterprise race
open AI or anthropic? Oh god, that
that's impossible. Back to the cloud
piece, I think um you know I think it's
it's totally fair to think about it as a
race and certainly if if you're in
either of those companies, you have to
treat it like a race because because you
know like you obviously want 80% market
share, not 55% market share. So like you
have to treat this as a you know we got
to dominate. Uh that's exactly how they
should be executing that way. Everything
is going according to plan. if you
compare it to other areas of compute.
Um, and I I ran this analysis recently
in 2010.
2010, not like, you know, maybe you were
12, but like the rest of us, we were
just like in companies doing things. Uh,
in 2010, AWS made $500 million in
revenue. Azure had just launched and GP
and GCP was called Google App Engine and
it had a little like a turbine logo with
like wings or something. So that was the
state of cloud. Fast forward to this
year and it's a couple hundred billion
dollar a year revenue ecosystem, right?
So so in 15 years, right? So and we were
in that moment being like who's going to
win AWS or Azure or GCP? What's how's
this all going to play out? And it just
turns out the market was so large like
obviously it was due to their execution
that they kept it going and kept it
large and the competition kept up, but
it it just didn't really matter. Like
everybody everybody kind of won. And so
I I sort of think of AI in a similar
fashion, which is I I can't predict if
it's going to be open AI 60% and
entropic 40% or it gets flipped or I'm
off by another 10% here or there. Uh but
but no matter what, these markets are
just fantastically large. Companies are
are going to adopt multiple of these
systems. They don't want to be single
vendor. Uh they don't want to be they
don't want a single vendor in this
stack. One service goes down or one
changes it APIs or one has a new
commercial model. you're going to it's
going to be a multi- vendor multi-AI
world and so uh and so that that's why
it's like very hard to kind of like call
it at this stage.
>> What does everyone think they know about
enterprise adoption with AI that they
get totally wrong? uh what they think is
that is that uh that the the outcomes
that you're seeing in AI coding will
quickly come for other areas of
knowledge work and um and that is a uh a
slight misread on the other areas of
knowledge work and uh and and some of it
is the idiosyncrasies of of coding and
some of it is the broad you know kind of
just elements of the rest of work and
how it happens. If you were a venture
investor today, which category would you
be most excited to invest in? Obviously,
I'm just hypothetically
speaking.
>> I mean, I I think I would still be
probably loading up on all of uh all of
the the hyp uh the frontier rounds. Uh
it's like these numbers could could
continue to get much larger and um and
then I think that the
>> could they get I mean much larger. I
mean like this is where in my at 850
billion you've got like a 3x to like a
2.1 trillion style with dition for
>> you know I always think it's hard
because um I I I kind of have said that
on the way up of many companies like
like like no just like
>> I did it with crypto like how much
further can it go? It's like
>> yeah well well that one I'm going to put
in a different category cuz that's that
can just sort of be me'd. Um I I
>> actually No, but I actually think but
like I think to the point on Atlassian
and bluntly you and your whole category
is the casinoization of the stock
markets which is like if you're a
momentum trader today, you still buy
Palunteer because the market's a casino
right now.
>> Yeah. Well, to to be a little bit more
fair, um I think you have some one-off
companies that have done, you know,
amazing job capturing the zeitgeist on
that. I do think you have I I think I
think the broad story right now is the
sector rotation story which is which is
sort of hey this AI thing is happening
right now I can get a higher return if I
if I get closer to the semi stack and
the and and the kind of you know where
the workloads are going and where the
data center buildout is happening and I
get less of a return if if I'm in
software you know with with kind of pure
licensing and so I think that that is
probably more of the color of of what
we're seeing now some of the some of the
data center and infra, you know, names
maybe have been nemified also. And so
that's kind of helping the case. Um, but
it's just a it's just a really weird
time, you know, overall. Uh, that
that's, you know, hard to hard to think
through.
>> So, you would not buy Allirds as an AI
company.
>> I mean, maybe you would because of that
exact point. So, I think you'll have
that will be in the kind of one-off
category. So, New Bird AI or whatever it
it's called. Um, but but I think um, no,
I I am still I I hear this is a generic
statement. there will still be a lot of
money to be made in the companies that
can take the innovation that we're
seeing in Silicon Valley and in the labs
and apply it to the real world you know
work that happens inside of enterprises
and whether that looks like vertical AI
whether that looks like you know the new
kinds of tooling that that companies
will need um there's a you know company
and a new category emerging on on uh
like agent observability and evaluations
I'll give a shout out to Brain Trust as
an example not an investor um where I
can just kind of sit back and be like,
"Shit, like we thought that that agent
builders were going to need eval." So
that's like a Silicon Valley TAM. And
then I'm like, "Oh, actually everybody
on the entire planet if you're putting
agents into an enterprise workflow needs
evals because you need to know if all of
a sudden your agent just stopped
producing, you know, like like uh you
know, loan origination documents the
right way." And so I, you know, that's a
category where, you know, it's probably
not going to be owned by one of the
labs. You kind of want it to work across
all the labs. It's it's it's, you know,
it's a very relevant kind of new form of
of of infrastructure for an agentic
enterprise. I think you're going to see
a dozen, two dozen, five dozen of things
like that that that start to emerge.
>> I've known you for a while now and you
put up with me for multiple different
sessions. Uh, so I want to finish on
something a bit off script, but you're a
phenomenal CEO. You're a public company
CEO. The pressure that you have on you
is intense. You're also like married and
have a great relationship.
Biggest advice on marriage when it's
super I'm being serious. When it's super
stressful, it's hard and you also have
to show up and be a great husband.
What's the advice on marriage?
>> Uh it feels dangerous if I actually
acknowledge the great husband uh piece
and other other parts that were embedded
in that. Um that that feels like you
need like a full 360 eval. I I will uh
I'll just say from my perspective and
I'm very lucky to have an amazing wife
and and family and you know you you are
you're in a grind in one of these roles
and um and so obviously having a a
strong support base um uh you know helps
a ton. Um we try and make time you know
for for the fun you know side of of life
uh as much as possible but uh obviously
that gets constrained in in the kind of
window that we're in. But I've been with
my wife for I don't know 15 years or so
uh 16 years and so she's seen the whole
the whole grind uh all the way and uh
she has her own set of grind uh in her
business and so it's it's just lots of
fun. So
>> dude, you're my hero. I want to be you
when I grow up. Thank you for being so
great. I really appreciate and I was 14
in 2010. Okay. All right. All right. So
I almost called it Yeah.
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This video features a discussion with Aaron Levie, CEO of Box, about the transformative impact of AI on large enterprises. They explore the shift from manual workflows to AI-driven agentic processes, the evolving role of enterprise software, and the ongoing challenges of security, regulation, and workforce adaptation. Levie emphasizes that while AI will augment human work rather than eliminate it, the primary constraint for enterprises will remain the need for human accountability and complex, long-term change management. He also discusses the future of tech budgets, the competition between frontier models, and the importance of well-integrated, secure APIs for enterprise-grade AI adoption.
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