Why Every Cold Application You Send Is a Waste of Time (And What Actually Works)
440 segments
The most powerful digital platforms in
our lives lost their edge in late 2025
and early 2026, and almost nobody has
noticed it yet. For as long as we've
used digital platforms, we've existed in
a state offormational asymmetry.
LinkedIn knows everything about your
professional network, right? Every
connection, every message, every
endorsement, every job change, but they
only show you what you will be inclined
to scroll and click on. It's optimized
for engagement. Spotify is the same way.
It knows your listening patterns better
than you do, but it only surfaces the
playlists the algorithms decide to
serve. Your bank has a complete picture
of your financial behavior, but it only
presents a chronological list of
transactions, the least useful possible
format. These platforms hold your data
and show you their interpretation. And
they optimize for their metrics, right?
They optimize for engagement, for time
on site, for premium conversions,
whatever drives their business model.
The questions their interfaces let you
ask are only the questions that serve
the platform's interests. The questions
that would serve your interests, my
interests, are the ones that might
reveal you don't need the premium tier
of LinkedIn, or that their
recommendations aren't actually helping
you. And those questions have no button,
and they never get surfaced. The
asymmetry has always felt permanent.
baked into the architecture of how we
relate to technology. You generate the
data, they get to analyze it, and you
accept the filtered view that they give
you back. That arrangement is now
optional, guys. It's optional. The
unlock is deceptively simple. Just
export your data from the platform of
your choice, feed it to an AI, and ask
your own questions. Not the questions
the platform anticipated, not the
questions they built the interface for,
but whatever questions matter to you.
The combination of legallymandated data
exports and AI systems capable of
analyzing unstructured data in response
to natural language queries means that
we have fundamentally changed the power
dynamic. Because now with a simple plain
English question, you can spin up a
complicated Python function that will
query deep deep banks of CSV data from
LinkedIn and get profoundly useful job
insights. And if you're wondering if I'm
just making that up, I'm going to show
you what this looks like in practice
using LinkedIn and the job market as an
example because that's where the stakes
are highest right now and the asymmetry
is most painful. But you need to
understand that the principle applies
everywhere. Once you see the pattern,
you're going to recognize it in every
platform relationship you have. Now, the
job market in 2026 runs on relationships
and the platforms that mediate those
relationships have structured their
interfaces to obscure the information
that would make you most effective. So,
let me give you a very specific example.
Consider what LinkedIn actually knows
about your network. They have your
complete connection graph, right? Every
message you've sent, the timestamps of
every interaction, the reciprocity
patterns and your endorsements and
recommendations. They know the career
trajectories of every single person, you
know, and the overlapping company
histories that create institutional
bonds. They could tell you which
relationships are decaying toward
irrelevance, who would actually vouch
for you if asked, which dormant
conversations have natural re-engagement
hooks, and what your warmest path is to
any company you want to reach. But they
don't tell you any of this. Instead,
they show you a feed optimized to keep
you scrolling and a premium tier that
promises better access to the same data
that you generated. The interface
answers their questions. How do we
increase engagement? How do we convert
free users to paid? How do we keep
people coming back? Your questions like,
who should I reach out to this week? Or
what relationships need maintenance
before they go cold? Or what's my
realistic path to whatever company you
want to work for? Those have no button.
AI is what gives you the power back. You
can feed your data to either Claude
Co-work or Chat GPT. Both work. And
suddenly you are empowered to ask
anything. And if you're wondering like,
I don't know what to ask. Don't worry,
I'm getting to that. The platform's
carefully constructed limitations vanish
because you're no longer operating
inside their interface. You're operating
on the raw material, the data, and you
can query it using your own natural
language. You don't have to go through a
bunch of clicks. You can get exactly
what you want. This is the leverage that
changes outcomes. Not better access to
platforms, but independence from the
constraints they impose because of their
interests in their business models. Get
your data back and you can do what you
want with it and drive your own career
trajectory. So, let me walk you through
what I produced when I built a LinkedIn
analysis. And I'm going to show it in a
moment, but I'm going to go through each
of the principles I use so you
understand it first. So, you'll get that
cool visual at the end. Each piece that
I'm going to show depends on
capabilities that only became accessible
when AI reached its current level. It is
actually pushing current AI systems to
get this stuff done because you're using
quite complex query logic on the back
end. First, I'm calculating relationship
half-life models. And that sounds really
mathematical, but all we're doing is
basically saying relationships we don't
touch get colder. And so we've I created
a very simple algorithm that basically
says a relationship loses half its
strength every 180 days if you don't
touch the person and have a moment of
connection and the model can adjust
based on those signals. And obviously if
you have a different model for halfife
you can change it. But the key is this
kind of analysis allows us to analyze
connections in ways that LinkedIn never
shows you because you can look and
modify those half-life decay curves by
institutional bonds which decay more
slowly by how often you chat by whether
something is a shallow interaction like
congratulations or whether it's a deeper
longer message. This requires AI because
although the calculation is relatively
straightforward mathematics, identifying
which relationships are deep or shallow,
requires parsing potentially thousands
of messages and making very qualitative
judgments about conversation substance.
An AI can read through your entire
message history, assess the depth and
nature of every single thread, and apply
that assessment to modify decay curves,
something that no traditional software
interface would attempt because the
natural language understanding isn't
there. Here's another idea that I'm
going to show you. The reciprocity
ledger tracks the social capital balance
in each relationship you have. So, every
recommendation you've written represents
a particular investment. You can give it
a point total. Say every endorsement
represents another amount. And the same
scoring can apply to endorsements you've
received or any recommendation that
you've received. Now you can go through
and calculate your net balance. Where
are you in an equal state with these
people where you've both recommended
each other, where you've both invested
in each other through endorsements, and
where are you in debt or have endorsed
someone who hasn't responded? Again, the
data exists, but it's scattered across
multiple files. And so, we use AI to
synthesize endorsement data,
recommendation data, connection metadata
into a unified relationship ledger,
which means that we can ask the AI to
figure out the relationships between
files and compute the results. Now, you
can technically hardcode this. It would
just take you hours. The AI means this
takes minutes. Vouch scores are really
interesting because they predict who
would actually advocate for you if
asked. Combining message depth, reaction
recency, recommendations received,
endorsement patterns, shared
institutional history. Someone scoring
above 80 would probably write you a
reference letter tomorrow. Someone below
30 might not remember you clearly enough
to be effective. Right? Again, this
requires AI because it's fundamentally a
prediction problem requiring synthesis
across multiple data types. The AI is
going to read your message history. It's
going to assess your relationship depth.
It's going to incorporate recommendation
and endorsement data and weight all of
those factors into a combined score.
Building this as a traditional software
would require a lot of explicit feature
engineering and I could just ask for it
and get it in a couple of minutes with
Chad GPT or co-work conversation
resurrection. That one scans your
message history for dormant threads with
natural re-engagement hooks.
Conversations where you promised to
catch up and never did or someone asked
for help and didn't follow through. It's
a great way to triage your inbox. And
again, LinkedIn never gives this to you.
Pattern matching on conversational
intent is something large language
models excel at. They can easily find
threads where someone requested help in
a way that traditional query methods
just can't get at. Here's another one.
Network archetype classification. It
sounds super fancy, but all it's doing
is analyzing your individual connection
fingerprint to look at your networking
style. Are you a thought leader? Do you
have high inbound connections? Are you a
connector? Are you widespread across
many organizations? You can use AI to
develop a fingerprint of all of the ways
that you connect on LinkedIn and get an
overall archetype that gives you a
unique strategy to move forward. Now,
here's my favorite warm path discovery.
So, this takes any target company you
want to work at and ranks your
connections by combined relevance and
warmth to look for a bridge. Basically,
if you asked the question, which person
on LinkedIn do I need to message now
today, in order to reach this other
company that isn't in my network, who
would I reach out to? It's one of the
most popular questions people ask. It's
a hard one. LinkedIn never really tells
you and AI can tell you. AI can go
through the network analysis, identify
the qualities of the company. Is it a
robotics company? They'll identify other
robotics companies in your network,
stuff like that. And then start to build
a bridge based on a combination of your
connection warmth and the relevance of
that person to your search until you're
able to have a high probability set of
people to talk to to get into that
particular company and have a
conversation. The cumulative effect of
these analyses is a view of your network
that the platform never intended you to
have. Each piece leverages something
that AI does well. natural language
understanding, pattern recognition
across data sets, synthesis of
information from multiple sources,
flexible response to novel queries, and
the combination produces insights that
would have required either a dedicated
engineering team or simply weren't
possible before LLMs reached current
capability levels. All right, let me
show you what I built. This is the
network intelligence dashboard. And if
you're wondering, can I build this for
myself with my data? The answer is
absolutely yes. I'm putting all of the
details into the Substack. I have a
collection of prompts. There are
different prompts depending on whether
you're in chat, GPT or Claude. And I go
through the different files you need to
get and get you a complete guide of how
to get it out of LinkedIn. So a whole
guide is there. But let's look at what
we got. Network intelligence. It gives
you a dashboard view. This is by the way
real data for me. Uh and I am going to
use anonymized names. So none of the
names you're going to read are real
names. Concept one relationship
half-life. I talked about this. Uh you
can see my mass names where you actually
can go through and look at messages. You
can look at the halflife. The half-life
can vary. It's not always 240 of course.
And you get a sense of how this is
calculated mathematically and also a
sense of who you have the strongest
bonds with. It's basically a leaderboard
of the people you connect with the most.
You could easily reverse engineer this
and get the people who are perhaps
strategic in a particular company and
who you are least connected to but still
connected to so you could wake them up.
So there's a lot of ways to modify this
and get really interesting and
actionable stuff out of LinkedIn. Here's
your reciprocity debt ledger, right? You
can track social capital flows. Who owes
you? Who who do you owe? And how can you
start to reciprocate? How can you start
to think about who you can ask and
probably get a response from? It's not
perfect. You could probably improve this
further, but it's a really interesting
start on looking at social capital at
LinkedIn. Again, they'll never show you
who would vouch for you. I love this one
because we sometimes need that
recommendation. And it is a combination
of recency and deep conversation to
figure out who would be most likely to
be an advocate for you when it really
matters. And yes, it's it's printing out
the algorithm so that you can see it or
the the formula so you can see it there.
resurrection. You have unfinished
business with people. I love this one.
If your LinkedIn box is just
overflowing, you can identify particular
conversations that are worth picking up
and you can figure out like, do I want
to wake up a 743 day dormant thing and
it gives you a suggestion of how to get
started. And so this feels really
actionable. You can easily filter this
to just dormant conversations in the
last two months if you wanted. Lot of
really fun ideas here. network archetype
classification. How do you think about
your network fingerprint and what is
your strategy? And I love that I get a
different strategy depending on my
particular network and yours is going to
vary. And then warm path discovery. This
is the one that I'm super excited about.
You actually have I built a whole
separate prompt for this. You can
actually give a query to Claude or Chad
GPT with a particular company you want
to reach and have it look at your
LinkedIn data and map a bridge to get
there. And I think that's super super
interesting. Have a little note here and
I'm going to share this when I do the
Substack so you don't have to memorize
all of this. You can sort of go ahead
and grab it. Analysis summary. It's
everything you need to get started. And
really the larger goal here is to free
yourself from the default view that the
platform is giving you. AI really
enables that asymmetry. What I want you
to take away from this ultimately is
less about LinkedIn specifically and
more about what's now possible in your
relationship with any platform that
holds your data. The exports exist often
they're legally mandated and they're
buried in settings menu, but they do
exist and the analytical capability just
now exists. AI systems can take messy
real world data at scale and analyze
with natural language questions
meaningful insights that you would not
otherwise be able to get to. You can ask
the questions the platforms never wanted
you to ask and get real answers that are
actionable for you. This represents the
first genuine shift in power for these
platforms ever. It is not a marginal
improvement. For 20 years, the data you
generated has been analyzed by systems
designed to serve someone else's
interest, showing you only what kept you
engaged in paying. The asymmetry has
felt really structural. That's no longer
true. The analytical capability here is
not the property of the platforms
anymore. It's in all of our pockets. You
can continue accepting whatever filtered
view the platform provides, but you have
a choice now to take your data back and
analyze it the way you want to. And for
professional networking specifically,
your network is not your list of
connections. It's the actual strength of
actual relationships with people who
would actually help you. LinkedIn's
interface treats every connection as
equivalent, just a blue dot in an
alphabetical list. The analysis I'm
describing shows you more ground truth.
Which relationships are warm? Which are
cooling down? Which have decayed past
usefulness? Who would vouch for you? And
what your real path to any company is
that you want to reach. Look, the tools
are available. The data is exportable.
The question is not whether it's
possible. It definitely is. The question
is whether you're going to spend I want
to say it's going to be like half an
hour getting this set up or whether
you're going to continue to accept the
filtered view the platform is giving
you. It's up to you.
Ask follow-up questions or revisit key timestamps.
The video discusses how the inherent informational asymmetry of powerful digital platforms, which historically optimized user data for their own metrics rather than user interests, has been disrupted in late 2025/early 2026. This shift is due to the combination of legally-mandated data exports and the analytical capabilities of AI systems. Users can now export their data from platforms like LinkedIn, feed it to an AI (e.g., Claude, ChatGPT), and ask their own personalized questions, gaining insights previously hidden by the platform. The speaker demonstrates this by showing how AI can perform advanced analyses on LinkedIn data, such as calculating relationship half-life, tracking social capital, predicting advocates, identifying re-engagement opportunities, classifying network archetypes, and discovering warm paths to target companies. This empowers users to take control of their data, break free from platform constraints, and leverage their network more effectively for their own professional trajectory, representing the first genuine shift in power from platforms to individuals.
Videos recently processed by our community