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Why Every Cold Application You Send Is a Waste of Time (And What Actually Works)

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Why Every Cold Application You Send Is a Waste of Time (And What Actually Works)

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440 segments

0:00

The most powerful digital platforms in

0:02

our lives lost their edge in late 2025

0:05

and early 2026, and almost nobody has

0:08

noticed it yet. For as long as we've

0:10

used digital platforms, we've existed in

0:12

a state offormational asymmetry.

0:15

LinkedIn knows everything about your

0:17

professional network, right? Every

0:18

connection, every message, every

0:20

endorsement, every job change, but they

0:22

only show you what you will be inclined

0:26

to scroll and click on. It's optimized

0:29

for engagement. Spotify is the same way.

0:31

It knows your listening patterns better

0:33

than you do, but it only surfaces the

0:35

playlists the algorithms decide to

0:38

serve. Your bank has a complete picture

0:40

of your financial behavior, but it only

0:43

presents a chronological list of

0:45

transactions, the least useful possible

0:47

format. These platforms hold your data

0:50

and show you their interpretation. And

0:52

they optimize for their metrics, right?

0:54

They optimize for engagement, for time

0:56

on site, for premium conversions,

0:58

whatever drives their business model.

1:00

The questions their interfaces let you

1:02

ask are only the questions that serve

1:05

the platform's interests. The questions

1:08

that would serve your interests, my

1:09

interests, are the ones that might

1:11

reveal you don't need the premium tier

1:13

of LinkedIn, or that their

1:15

recommendations aren't actually helping

1:17

you. And those questions have no button,

1:19

and they never get surfaced. The

1:21

asymmetry has always felt permanent.

1:23

baked into the architecture of how we

1:25

relate to technology. You generate the

1:28

data, they get to analyze it, and you

1:30

accept the filtered view that they give

1:32

you back. That arrangement is now

1:34

optional, guys. It's optional. The

1:37

unlock is deceptively simple. Just

1:40

export your data from the platform of

1:42

your choice, feed it to an AI, and ask

1:44

your own questions. Not the questions

1:46

the platform anticipated, not the

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questions they built the interface for,

1:50

but whatever questions matter to you.

1:53

The combination of legallymandated data

1:55

exports and AI systems capable of

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analyzing unstructured data in response

1:59

to natural language queries means that

2:02

we have fundamentally changed the power

2:04

dynamic. Because now with a simple plain

2:06

English question, you can spin up a

2:08

complicated Python function that will

2:10

query deep deep banks of CSV data from

2:13

LinkedIn and get profoundly useful job

2:16

insights. And if you're wondering if I'm

2:18

just making that up, I'm going to show

2:19

you what this looks like in practice

2:21

using LinkedIn and the job market as an

2:24

example because that's where the stakes

2:26

are highest right now and the asymmetry

2:28

is most painful. But you need to

2:31

understand that the principle applies

2:32

everywhere. Once you see the pattern,

2:34

you're going to recognize it in every

2:36

platform relationship you have. Now, the

2:38

job market in 2026 runs on relationships

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and the platforms that mediate those

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relationships have structured their

2:46

interfaces to obscure the information

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that would make you most effective. So,

2:50

let me give you a very specific example.

2:52

Consider what LinkedIn actually knows

2:54

about your network. They have your

2:56

complete connection graph, right? Every

2:59

message you've sent, the timestamps of

3:01

every interaction, the reciprocity

3:02

patterns and your endorsements and

3:04

recommendations. They know the career

3:06

trajectories of every single person, you

3:08

know, and the overlapping company

3:11

histories that create institutional

3:13

bonds. They could tell you which

3:16

relationships are decaying toward

3:17

irrelevance, who would actually vouch

3:19

for you if asked, which dormant

3:21

conversations have natural re-engagement

3:23

hooks, and what your warmest path is to

3:25

any company you want to reach. But they

3:27

don't tell you any of this. Instead,

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they show you a feed optimized to keep

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you scrolling and a premium tier that

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promises better access to the same data

3:36

that you generated. The interface

3:38

answers their questions. How do we

3:40

increase engagement? How do we convert

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free users to paid? How do we keep

3:44

people coming back? Your questions like,

3:46

who should I reach out to this week? Or

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what relationships need maintenance

3:50

before they go cold? Or what's my

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realistic path to whatever company you

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want to work for? Those have no button.

3:55

AI is what gives you the power back. You

3:58

can feed your data to either Claude

4:01

Co-work or Chat GPT. Both work. And

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suddenly you are empowered to ask

4:06

anything. And if you're wondering like,

4:08

I don't know what to ask. Don't worry,

4:09

I'm getting to that. The platform's

4:11

carefully constructed limitations vanish

4:14

because you're no longer operating

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inside their interface. You're operating

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on the raw material, the data, and you

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can query it using your own natural

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language. You don't have to go through a

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bunch of clicks. You can get exactly

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what you want. This is the leverage that

4:28

changes outcomes. Not better access to

4:31

platforms, but independence from the

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constraints they impose because of their

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interests in their business models. Get

4:37

your data back and you can do what you

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want with it and drive your own career

4:41

trajectory. So, let me walk you through

4:44

what I produced when I built a LinkedIn

4:47

analysis. And I'm going to show it in a

4:49

moment, but I'm going to go through each

4:50

of the principles I use so you

4:52

understand it first. So, you'll get that

4:54

cool visual at the end. Each piece that

4:56

I'm going to show depends on

4:58

capabilities that only became accessible

5:00

when AI reached its current level. It is

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actually pushing current AI systems to

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get this stuff done because you're using

5:07

quite complex query logic on the back

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end. First, I'm calculating relationship

5:13

half-life models. And that sounds really

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mathematical, but all we're doing is

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basically saying relationships we don't

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touch get colder. And so we've I created

5:24

a very simple algorithm that basically

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says a relationship loses half its

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strength every 180 days if you don't

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touch the person and have a moment of

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connection and the model can adjust

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based on those signals. And obviously if

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you have a different model for halfife

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you can change it. But the key is this

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kind of analysis allows us to analyze

5:43

connections in ways that LinkedIn never

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shows you because you can look and

5:47

modify those half-life decay curves by

5:52

institutional bonds which decay more

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slowly by how often you chat by whether

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something is a shallow interaction like

6:00

congratulations or whether it's a deeper

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longer message. This requires AI because

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although the calculation is relatively

6:06

straightforward mathematics, identifying

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which relationships are deep or shallow,

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requires parsing potentially thousands

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of messages and making very qualitative

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judgments about conversation substance.

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An AI can read through your entire

6:20

message history, assess the depth and

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nature of every single thread, and apply

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that assessment to modify decay curves,

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something that no traditional software

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interface would attempt because the

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natural language understanding isn't

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there. Here's another idea that I'm

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going to show you. The reciprocity

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ledger tracks the social capital balance

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in each relationship you have. So, every

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recommendation you've written represents

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a particular investment. You can give it

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a point total. Say every endorsement

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represents another amount. And the same

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scoring can apply to endorsements you've

6:52

received or any recommendation that

6:56

you've received. Now you can go through

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and calculate your net balance. Where

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are you in an equal state with these

7:01

people where you've both recommended

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each other, where you've both invested

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in each other through endorsements, and

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where are you in debt or have endorsed

7:09

someone who hasn't responded? Again, the

7:12

data exists, but it's scattered across

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multiple files. And so, we use AI to

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synthesize endorsement data,

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recommendation data, connection metadata

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into a unified relationship ledger,

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which means that we can ask the AI to

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figure out the relationships between

7:29

files and compute the results. Now, you

7:32

can technically hardcode this. It would

7:34

just take you hours. The AI means this

7:36

takes minutes. Vouch scores are really

7:38

interesting because they predict who

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would actually advocate for you if

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asked. Combining message depth, reaction

7:44

recency, recommendations received,

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endorsement patterns, shared

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institutional history. Someone scoring

7:49

above 80 would probably write you a

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reference letter tomorrow. Someone below

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30 might not remember you clearly enough

7:55

to be effective. Right? Again, this

7:57

requires AI because it's fundamentally a

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prediction problem requiring synthesis

8:01

across multiple data types. The AI is

8:03

going to read your message history. It's

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going to assess your relationship depth.

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It's going to incorporate recommendation

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and endorsement data and weight all of

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those factors into a combined score.

8:12

Building this as a traditional software

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would require a lot of explicit feature

8:16

engineering and I could just ask for it

8:18

and get it in a couple of minutes with

8:20

Chad GPT or co-work conversation

8:22

resurrection. That one scans your

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message history for dormant threads with

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natural re-engagement hooks.

8:27

Conversations where you promised to

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catch up and never did or someone asked

8:30

for help and didn't follow through. It's

8:32

a great way to triage your inbox. And

8:34

again, LinkedIn never gives this to you.

8:35

Pattern matching on conversational

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intent is something large language

8:39

models excel at. They can easily find

8:41

threads where someone requested help in

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a way that traditional query methods

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just can't get at. Here's another one.

8:46

Network archetype classification. It

8:48

sounds super fancy, but all it's doing

8:50

is analyzing your individual connection

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fingerprint to look at your networking

8:55

style. Are you a thought leader? Do you

8:57

have high inbound connections? Are you a

8:59

connector? Are you widespread across

9:01

many organizations? You can use AI to

9:04

develop a fingerprint of all of the ways

9:08

that you connect on LinkedIn and get an

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overall archetype that gives you a

9:12

unique strategy to move forward. Now,

9:14

here's my favorite warm path discovery.

9:18

So, this takes any target company you

9:20

want to work at and ranks your

9:22

connections by combined relevance and

9:24

warmth to look for a bridge. Basically,

9:27

if you asked the question, which person

9:30

on LinkedIn do I need to message now

9:32

today, in order to reach this other

9:35

company that isn't in my network, who

9:37

would I reach out to? It's one of the

9:38

most popular questions people ask. It's

9:40

a hard one. LinkedIn never really tells

9:43

you and AI can tell you. AI can go

9:46

through the network analysis, identify

9:49

the qualities of the company. Is it a

9:51

robotics company? They'll identify other

9:52

robotics companies in your network,

9:54

stuff like that. And then start to build

9:56

a bridge based on a combination of your

9:58

connection warmth and the relevance of

10:01

that person to your search until you're

10:03

able to have a high probability set of

10:06

people to talk to to get into that

10:11

particular company and have a

10:12

conversation. The cumulative effect of

10:14

these analyses is a view of your network

10:16

that the platform never intended you to

10:19

have. Each piece leverages something

10:22

that AI does well. natural language

10:24

understanding, pattern recognition

10:25

across data sets, synthesis of

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information from multiple sources,

10:30

flexible response to novel queries, and

10:32

the combination produces insights that

10:33

would have required either a dedicated

10:35

engineering team or simply weren't

10:38

possible before LLMs reached current

10:40

capability levels. All right, let me

10:41

show you what I built. This is the

10:43

network intelligence dashboard. And if

10:45

you're wondering, can I build this for

10:47

myself with my data? The answer is

10:49

absolutely yes. I'm putting all of the

10:51

details into the Substack. I have a

10:53

collection of prompts. There are

10:54

different prompts depending on whether

10:55

you're in chat, GPT or Claude. And I go

10:58

through the different files you need to

11:00

get and get you a complete guide of how

11:02

to get it out of LinkedIn. So a whole

11:03

guide is there. But let's look at what

11:05

we got. Network intelligence. It gives

11:07

you a dashboard view. This is by the way

11:09

real data for me. Uh and I am going to

11:12

use anonymized names. So none of the

11:14

names you're going to read are real

11:16

names. Concept one relationship

11:18

half-life. I talked about this. Uh you

11:20

can see my mass names where you actually

11:23

can go through and look at messages. You

11:24

can look at the halflife. The half-life

11:27

can vary. It's not always 240 of course.

11:29

And you get a sense of how this is

11:31

calculated mathematically and also a

11:34

sense of who you have the strongest

11:36

bonds with. It's basically a leaderboard

11:38

of the people you connect with the most.

11:40

You could easily reverse engineer this

11:42

and get the people who are perhaps

11:44

strategic in a particular company and

11:46

who you are least connected to but still

11:49

connected to so you could wake them up.

11:50

So there's a lot of ways to modify this

11:52

and get really interesting and

11:54

actionable stuff out of LinkedIn. Here's

11:55

your reciprocity debt ledger, right? You

11:58

can track social capital flows. Who owes

12:01

you? Who who do you owe? And how can you

12:04

start to reciprocate? How can you start

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to think about who you can ask and

12:07

probably get a response from? It's not

12:09

perfect. You could probably improve this

12:11

further, but it's a really interesting

12:13

start on looking at social capital at

12:14

LinkedIn. Again, they'll never show you

12:17

who would vouch for you. I love this one

12:19

because we sometimes need that

12:21

recommendation. And it is a combination

12:23

of recency and deep conversation to

12:27

figure out who would be most likely to

12:29

be an advocate for you when it really

12:31

matters. And yes, it's it's printing out

12:33

the algorithm so that you can see it or

12:35

the the formula so you can see it there.

12:37

resurrection. You have unfinished

12:39

business with people. I love this one.

12:40

If your LinkedIn box is just

12:43

overflowing, you can identify particular

12:47

conversations that are worth picking up

12:49

and you can figure out like, do I want

12:51

to wake up a 743 day dormant thing and

12:54

it gives you a suggestion of how to get

12:57

started. And so this feels really

12:58

actionable. You can easily filter this

13:00

to just dormant conversations in the

13:01

last two months if you wanted. Lot of

13:03

really fun ideas here. network archetype

13:05

classification. How do you think about

13:08

your network fingerprint and what is

13:11

your strategy? And I love that I get a

13:14

different strategy depending on my

13:16

particular network and yours is going to

13:18

vary. And then warm path discovery. This

13:20

is the one that I'm super excited about.

13:22

You actually have I built a whole

13:24

separate prompt for this. You can

13:26

actually give a query to Claude or Chad

13:29

GPT with a particular company you want

13:32

to reach and have it look at your

13:34

LinkedIn data and map a bridge to get

13:37

there. And I think that's super super

13:39

interesting. Have a little note here and

13:41

I'm going to share this when I do the

13:42

Substack so you don't have to memorize

13:43

all of this. You can sort of go ahead

13:45

and grab it. Analysis summary. It's

13:47

everything you need to get started. And

13:49

really the larger goal here is to free

13:52

yourself from the default view that the

13:55

platform is giving you. AI really

13:57

enables that asymmetry. What I want you

13:59

to take away from this ultimately is

14:01

less about LinkedIn specifically and

14:03

more about what's now possible in your

14:06

relationship with any platform that

14:08

holds your data. The exports exist often

14:11

they're legally mandated and they're

14:12

buried in settings menu, but they do

14:14

exist and the analytical capability just

14:17

now exists. AI systems can take messy

14:20

real world data at scale and analyze

14:23

with natural language questions

14:25

meaningful insights that you would not

14:28

otherwise be able to get to. You can ask

14:30

the questions the platforms never wanted

14:33

you to ask and get real answers that are

14:35

actionable for you. This represents the

14:38

first genuine shift in power for these

14:40

platforms ever. It is not a marginal

14:42

improvement. For 20 years, the data you

14:45

generated has been analyzed by systems

14:47

designed to serve someone else's

14:49

interest, showing you only what kept you

14:51

engaged in paying. The asymmetry has

14:53

felt really structural. That's no longer

14:56

true. The analytical capability here is

14:59

not the property of the platforms

15:01

anymore. It's in all of our pockets. You

15:03

can continue accepting whatever filtered

15:05

view the platform provides, but you have

15:07

a choice now to take your data back and

15:09

analyze it the way you want to. And for

15:12

professional networking specifically,

15:14

your network is not your list of

15:16

connections. It's the actual strength of

15:18

actual relationships with people who

15:20

would actually help you. LinkedIn's

15:22

interface treats every connection as

15:25

equivalent, just a blue dot in an

15:27

alphabetical list. The analysis I'm

15:29

describing shows you more ground truth.

15:31

Which relationships are warm? Which are

15:33

cooling down? Which have decayed past

15:35

usefulness? Who would vouch for you? And

15:37

what your real path to any company is

15:39

that you want to reach. Look, the tools

15:41

are available. The data is exportable.

15:43

The question is not whether it's

15:45

possible. It definitely is. The question

15:47

is whether you're going to spend I want

15:49

to say it's going to be like half an

15:50

hour getting this set up or whether

15:52

you're going to continue to accept the

15:54

filtered view the platform is giving

15:56

you. It's up to you.

Interactive Summary

The video discusses how the inherent informational asymmetry of powerful digital platforms, which historically optimized user data for their own metrics rather than user interests, has been disrupted in late 2025/early 2026. This shift is due to the combination of legally-mandated data exports and the analytical capabilities of AI systems. Users can now export their data from platforms like LinkedIn, feed it to an AI (e.g., Claude, ChatGPT), and ask their own personalized questions, gaining insights previously hidden by the platform. The speaker demonstrates this by showing how AI can perform advanced analyses on LinkedIn data, such as calculating relationship half-life, tracking social capital, predicting advocates, identifying re-engagement opportunities, classifying network archetypes, and discovering warm paths to target companies. This empowers users to take control of their data, break free from platform constraints, and leverage their network more effectively for their own professional trajectory, representing the first genuine shift in power from platforms to individuals.

Suggested questions

5 ready-made prompts