If you don't understand CASHFLOW, You don't understand Money
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There are only four ways to make money
in this world. Employee, self-employed,
business owner, investor.
And the one you're in decides whether
you build wealth or spend your life
chasing it.
Today I'm going to show you which one
you're in, why you're stuck there, and
how to cross over to the side that
builds wealth.
I learned this framework back in August
2017 from a book called Cashflow
Quadrant. But before we break down the
four quadrants, one story first. Because
once you get this story, the quadrants
explain themselves.
Two guys, Ed and Bill, live in a small
village that has no water.
The elders decide to hire them to solve
this problem. The first guy, Ed,
immediately runs out, buys two buckets,
and starts carrying water from the lake
every single day. Morning to sunset.
Hard work, good money, the village is
happy. Ed is happy.
The second guy, Bill,
disappears for months. Nobody sees him.
Ed is thrilled. No competition.
But then, Bill comes back with a
construction crew. And they build a
pipeline directly from the lake to the
village. Bill's water is cleaner, it
runs 24 hours a day, 7 days a week, and
it costs 85% less than Ed's water.
The village immediately switches. Ed
panics, buys more buckets, hires his
sons, works nights and weekends.
But you cannot compete with a pipeline
using buckets.
Meanwhile, Bill takes his pipeline to
other villages, then cities, then
countries. He earns a penny from every
bucket delivered, but billions of
buckets are delivered every day. He
earns money while he sleeps, while he's
on vacation, while he's at dinner with
his family.
Ed works hard his entire life
and dies with financial problems.
Bill builds once and earns forever.
Here is the question to ask yourself
now.
Am I building a pipeline
or am I carrying buckets?
Your job is a bucket. Your salary is a
bucket and there's nothing wrong with
buckets. We all need them to survive.
And let me be open with you.
I used to hate my buckets.
When I started reading books like this,
I would come home from my 9-5 job and
feel angry.
Angry at my job, angry at my boss. I
thought my job was the thing standing
between me and success. I thought if I
could just quit tomorrow, everything
would change magically.
I was wrong.
My job was not the problem. It was
feeding me while I built my pipeline.
My salary paid for the rent so I had a
roof over my head while I figured things
out.
So, if you are carrying a bucket right
now, listen carefully.
Don't hate it.
Your bucket is not your enemy. It's
buying you the time to build your
pipeline.
But remember this, a bucket will never
make you free.
No matter how heavy the bucket is, no
matter how fast or how many you carry.
Because the moment you stop carrying,
the water stops.
So, carry your bucket with gratitude.
Then go home and build your pipeline.
That's lesson one for you.
Now, here comes the most important
question.
Where do you build it?
And to answer that, we need to
understand the cash flow quadrant.
It is a simple drawing. Two lines, four
boxes. One for each type. On the left
side you have the employee and the
self-employed. And on the right, the
business owner and the investor.
Each quadrant is like a different
country. They have their own language,
culture, and values. People in each one
are motivated by completely different
things.
Let me show you what I mean.
Employee.
Picture a software engineer at Google or
a marketing manager.
High-skill, respected career.
The employee trades time for a paycheck.
And what they value most is security. A
steady salary, benefits, a predictable
life.
Listen to an employee for 5 minutes and
you'll hear it. They say things like,
"I'm looking for a safe job with good
pay and great benefits." Or, "I just
want something stable."
If you've ever said those words out loud
or in your head, you're in this
quadrant.
And look, being an employee is not a bad
thing. It's honest work. Many E's are
brilliant, hard-working people.
I was an employee for years. So, I'm not
looking down on this quadrant. I know
what it feels like.
But, the problem is your entire income
depends on one source.
One job, one employer, one decision made
by someone else.
If that disappears, your income
disappears with it.
Now, let's talk about the hard part.
Taxes.
An employee in most Western countries
pays somewhere between 35% and 50%
of their income in taxes once you add
income tax, social security, and health
care. And the cruel part is the
government has already taken its cut
before the employee gets to spend a
dollar.
The employee earns, gets taxed, spends
what's left. Let's move to the second
quadrant. Self-employed.
A lot of people realize the employee
problem, so they make a move. They leave
the job, go self-employed, become their
own boss.
And on paper, it sounds like freedom. No
more boss, no more being told what to
do.
They don't realize they just walked from
one trap
into a bigger one.
Because as an employee, they had one
job. Now they have 10 different jobs
they have no idea how to do.
Invoicing, marketing, selling,
accounting, and operations.
Picture the average freelancer. The
doctor with their own practice, the shop
owner, the consultant.
Working harder than ever.
Earning well, maybe, but exhausted
because everything still depends on
them. This is Ed, the bucket man of our
first story.
Listen to a self-employed person and
you'll hear the common line,
"If you want it done right, do it
yourself."
Or,
"Nobody else does it better than me."
Or,
"I can't find good people."
The moment you truly believe nobody does
it better than you,
you can never step away.
You can never scale.
You become the business, and the
business can never grow bigger than you.
The dentist who goes on vacation also
sends his income on vacation.
Self-employed people often work way more
hours than employees, and pay roughly
the same in taxes. Depending on your
country, 30 to 50% when you add it all
up.
Similar to employees, when a
self-employed person stops showing up,
the money stops, too.
Business owner.
Picture Elon Musk, Jeff Bezos,
the guy who owns 12 car washes in your
city. They are the business owners.
The business owner doesn't own a job,
they own a system.
And that system has people running it
for them.
A true business owner can leave their
business for a year, come back, and find
it more profitable than when they left.
They don't do the work themselves. They
build the machine that does the work.
Listen to a real business owner and
you'll hear a completely different kind
of language.
Yeah, I'm looking for a president to run
my company.
Or
we need to build a better supply chain
for that.
Or
who can I hire to handle this?
Notice how none of those sentences have
the word I doing the work.
That's the shift. That's the whole game.
So, ask yourself one question.
If I stopped working tomorrow,
will my income stop, too?
If yes, you're still in the S quadrant,
no matter what your business card says.
A real business runs without you.
In our first story, this is Bill, who
built the pipeline.
The business owner also has a secret
weapon, something called OPT,
other people's time.
You and I have 24 hours in a day. A
business owner with 20 employees has 20
times of that.
That's how the right side scales past
what anyone person can do alone.
And the taxes are even more interesting.
A business owner can legally pay 15% to
25%,
sometimes less.
Not because they're cheating, because
the tax code is written for them.
The secret is that businesses don't pay
tax on what they earn.
They pay tax on what's left after
expenses.
Earn, spend, pay tax.
Compare that to the employee. Earn, pay
tax, spend.
Same country, same laws, completely
different order.
Investor.
Now, picture Warren Buffett or a real
estate investor who owns 50 rental
properties.
The investor makes money with money.
Everyone else earns through effort or
systems.
Investors earn through ownership.
Listen to a real investor and you'll
hear something that sounds almost like
another language.
What's my cash flow on that? Or what's
the ROI?
Or
is that income or capital gains?
The investors have their own secret
weapon. OPM.
Other people's money. They use the
bank's money, other people's savings, to
buy assets that generate returns. They
profit from money they never earned.
Now, let me show you how absurd this
gets with taxes. Because a real investor
can pay 0%
in taxes.
Let me walk you through how.
Say Warren Buffett decides to buy a big
company. Does he write a check from his
own bank account?
No.
He goes to a bank, borrows the money,
buys the company with the bank's cash.
Now, pay close attention to what just
happened.
Borrowed money is not income. So, it's
not taxable.
The interest he pays on that loan is tax
deductible, so it actually reduces his
taxable income.
The company he just bought produces
profits, but those profits get
reinvested, spent on growth, used to buy
more assets. By the time anyone
calculates taxable income, there's
almost nothing left to tax.
Meanwhile, the company grows. His
ownership stake grows. He's getting
richer every single year without ever
triggering a single tax bill. And when
he needs cash to live on, he doesn't
sell his stock. Selling would mean
paying capital gains tax.
Instead, he borrows against his assets.
More debt, which is not income and
because of that it's not taxable. They
earn, then spend on acquiring income
generating assets.
Then borrow to live their lifestyle. Pay
almost no taxes.
Let that sink in.
An employee working 60 hours a week as a
surgeon pays 45%
in taxes.
An investor who never goes to an office
can legally pay close to zero.
Same country, same laws, completely
different game. The tax code isn't
broken.
It's doing exactly what it was designed
to do.
Because governments need people to take
risks, start businesses, hire workers,
invest capital.
An employee
doesn't take those risks.
So, the government rewards the people
who take the risks with lower taxes and
incentives.
Remember our first bucket versus
pipeline story? If Bill was the
businessman, someone who gave him money
to hire construction workers and buy
pipes is the investor in his business.
So, now you know the map. You know which
side you want to be on.
But, knowing where to go isn't the same
as getting there. Because moving from
the left side to the right is not a
small change.
It's a full rewiring of your habits,
your beliefs, your language, and your
identity. It's one of the hardest things
you will ever do in your life.
So, to make it easier, let me share
seven strategies that I wish someone had
given to me 10 years ago.
Number one,
stop buying liabilities.
Your house is your bank's investment,
not yours.
Open two balance sheets side by side,
yours and your bank's.
Your mortgage sits in your liability
column. The exact same mortgage sits in
your bank's asset column.
You're the employee, they're the owner.
And this isn't just about your mortgage,
this is the game of capitalism.
Who is indebted to whom?
The more people indebted to you, the
wealthier you are.
The more people you are indebted to, the
poorer you are.
Every mortgage, every car loan, every
credit card balance, every one of them
makes you someone's employee.
So, how do you flip it?
How do you stop being the employee and
start being the owner?
You stop buying things that take money
from you and start buying things that
pay you.
The first kind is a liability. The
second is an asset.
That's the entire game. So simple that
most people refuse to believe it.
I know that some of you are thinking,
"I don't have money for a rental
property."
Good, you don't need one.
A YouTube video that earns you $50 a
month, that's an asset. A book, an
online course, a dividend stock, a small
share in someone else's business.
Real estate is one asset. It's not the
only one.
And it's definitely not the one you
should start with.
So, look at every monthly payment
leaving your account right now.
Every single one is a piece of you being
rented out to make someone else rich.
Your job now is to flip the equation.
Spend your money on something that pays
you over time, not on something that
takes more money from your pocket.
That's how you move from the left side
to the right side of the quadrant.
Number two, find a mentor.
A mentor is someone sitting at the top
of the mountain eating oranges
while you're still at the bottom
scratching your head trying to figure
out how to get up there.
If you decided tomorrow you wanted to
climb Mount Everest, what would you do
first?
You'd find someone who has already
climbed it. Someone who knows which
routes are dangerous, which weather
patterns kill people, which mistakes the
inexperienced always make.
You would never say, "I'll just figure
it out on the way up."
But when it comes to money,
business, starting a YouTube channel,
that is exactly what most of us do.
I know it
because
I did it.
I wasted almost 3 years trying to be
successful on YouTube. I made every dumb
mistake you can imagine. Mistakes I
could have easily avoided if I had just
put my ego aside and asked for help.
Olympic athletes are the best in the
world at what they do. And still, every
single one of them has a coach.
Think about that. The people who are
already the best have coaches.
The people who've never started a
business think they can figure it out
alone.
That's the whole problem.
This is why these days I have no problem
paying $1,000 for 1 hour of
consultation.
I'm buying back years of my life. I'm
buying every mistake they already paid
for.
I'm buying the shortcut.
So, stop trying to climb the mountain
alone.
Find someone who's already at the top.
Pay them. Learn from them.
And if your mountain is building a
YouTube channel,
you can reach out to me for
consultation.
I've already paid for those mistakes.
Link is in the description.
Okay, now that my shameless
self-promotion is over,
let's get to the next one.
Number three, escape the lifestyle trap.
Before you can build anything, you need
to stop digging the hole deeper.
There's a trap most people never see
because they're living inside it.
It goes like this.
You go to school, get a job, start
earning. Suddenly, you can afford things
you couldn't before. An apartment, a
car.
Then you meet someone, fall in love, get
married. You take a mortgage and buy a
house.
Then the child arrives.
And now you absolutely cannot afford to
lose your job. So, you work harder, get
promoted, get a raise. And one day, it
hits you.
The more successful you become,
the more trapped you are.
Every raise brings higher taxes. Every
promotion brings less time. Every
upgrade to your lifestyle brings more
bills.
The trap gets tighter the more
successful you become.
And the scariest part is,
this feels completely normal.
Because everyone around you is doing the
exact same thing.
So, the next time you get a raise,
before you upgrade anything, ask
yourself one question.
Am I making my life better?
Or,
am I making my cage bigger?
Because every dollar you spend to a
bigger lifestyle is a dollar that can't
go toward your freedom.
Number four, win the emotional battle.
Money is a drug.
When you receive money in a certain way,
as a salary, as a freelance payment, you
get wired to that way.
Your nervous system gets addicted to it.
And when you try to change, the part of
you addicted to the old way fights back
hard.
It feels like cutting off oxygen.
This is why changing quadrants is so
emotionally difficult, even for people
who completely understand it
intellectually.
The rational brain knows exactly what to
do. The emotional brain won't let you do
it.
In moments of high emotion, the
emotional brain is 24 times more
powerful than the rational brain.
That's why they say financial IQ is 90%
emotional IQ.
So, here's what to do.
Next time you feel that resistance,
don't fight it.
Just notice it and keep moving anyway.
The discomfort isn't a bad sign. It
means you're changing. So, when it shows
up, don't run from it. Name it.
This is just the old me fighting back.
Then keep going.
Number five, build systems, not
products.
Let me ask you something.
Can you make a better hamburger than
McDonald's?
Fresh ingredients, quality beef, good
bread.
Almost everyone says yes.
Now, can you build a better business
system than McDonald's?
That's where most people go silent. This
is the trap that kills most
entrepreneurs before they even start.
They fall in love with their product,
spend years perfecting it, and then
wonder why they're not growing.
Wealth is not built in products.
Wealth is built in systems.
Next time you go to McDonald's, don't
look at the burger.
Look at the trucks delivering the
ingredients, the training manual that
teaches every new employee to say the
same words in every country.
That is the business.
The burger is just the excuse to build
it.
So, whatever you're building, ask
yourself,
am I building a product or am I building
a system?
Fall in love with the machine that makes
the burger, not just the burger itself.
If it can't run without you, you don't
have a business.
You have a job.
Number six, become a level four
investor.
People always ask,
is real estate a good investment? Are
stocks good?
Is gold good?"
And the answer is always the same.
"I don't know. Are you a good investor?"
Because the asset class is almost
irrelevant. A skilled investor makes
money in real estate, stocks,
commodities, businesses. An unskilled
investor loses money in all of them.
The investment doesn't determine the
outcome, the investor does. There are
five levels of investors. See if you can
recognize yourself.
The first three levels are where most
people live. Level one spends more than
they earn.
Level two
only saves
and loses to inflation every year
without realizing.
Level three hands their money to an
expert, hopes for the best, and blames
the expert when it goes wrong.
The real investor starts at level four,
the professional.
The professional takes control,
educates themselves, manages their own
money, makes mistakes, learns from them,
gets smarter.
Level five, the capitalist,
uses other people's money to build
assets,
has teams,
thinks bigger,
creates value rather than just captures
it.
Most so-called investors are on level
three, and then they want to become
capitalist.
Anyone who jumps from level three to
level five is gambling, not investing.
Because if you haven't learned to manage
your own money yet,
what do you think happens when you start
playing with someone else's?
You don't just lose your money,
you lose theirs, too.
So, get to level four.
Start making your mistakes right now
with your own money.
Small mistakes,
painful enough to learn from, small
enough that they don't destroy you.
Because the investor you become at level
four is the only reason you'll ever
survive at level five.
Number seven,
when you actually build wealth.
The only difference between a rich
person and a poor person
is what they do in their spare time.
Not their salary or education.
Their spare time.
I know what some of you are thinking
right now.
I have a 9-5. When exactly am I supposed
to do anything extra?
Most people think the only way to build
wealth is to quit their job, take a
massive risk, and bet their family's
future on an idea.
That's not true.
Think about it. Two people work the same
9-5, same office, same paycheck, same 40
hours a week. But, what happens in the
14 hours a day they're not at work?
That's where the lives split.
One of them comes home, opens a beer,
scrolls on their phone, and goes to bed.
The other comes home, watches a YouTube
video on real estate, sends three emails
about a side business they're building,
and reads for 20 minutes before bed.
Fast forward five years,
same job, same paycheck, completely
different lives.
Your boss's job is not to make you rich.
Your boss's job is to make sure you get
your paycheck. Your job is to make
yourself rich.
When you're at work, work hard. Give
them everything. That's the deal you
signed.
But, your future doesn't get built at
work. It gets built in the hours around
work. Before the work,
after the work,
on the weekends when everyone else is
wasting time.
If you work hard on the left side, you
work hard forever.
If you work hard on the right side,
in those small pockets of time around
your job,
you have a chance of never needing that
job again.
So, stop thinking of your day as work
and rest. Start thinking of it as three
parts. The hours that pay the bills, the
hours that build the future, and the
hours that recover you for both.
If you don't have the second category,
you're not building anything.
That's it for this video. If you want to
see more book summaries like this one, I
will put two videos on the screen for
you.
Increasing your financial IQ and Rich
Dad, Poor Dad.
Thanks for watching.
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