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If you don't understand CASHFLOW, You don't understand Money

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If you don't understand CASHFLOW, You don't understand Money

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683 segments

0:00

There are only four ways to make money

0:02

in this world. Employee, self-employed,

0:05

business owner, investor.

0:08

And the one you're in decides whether

0:10

you build wealth or spend your life

0:13

chasing it.

0:14

Today I'm going to show you which one

0:16

you're in, why you're stuck there, and

0:18

how to cross over to the side that

0:20

builds wealth.

0:21

I learned this framework back in August

0:23

2017 from a book called Cashflow

0:26

Quadrant. But before we break down the

0:28

four quadrants, one story first. Because

0:32

once you get this story, the quadrants

0:34

explain themselves.

0:36

Two guys, Ed and Bill, live in a small

0:39

village that has no water.

0:41

The elders decide to hire them to solve

0:44

this problem. The first guy, Ed,

0:47

immediately runs out, buys two buckets,

0:49

and starts carrying water from the lake

0:52

every single day. Morning to sunset.

0:55

Hard work, good money, the village is

0:58

happy. Ed is happy.

1:00

The second guy, Bill,

1:03

disappears for months. Nobody sees him.

1:07

Ed is thrilled. No competition.

1:11

But then, Bill comes back with a

1:13

construction crew. And they build a

1:16

pipeline directly from the lake to the

1:18

village. Bill's water is cleaner, it

1:21

runs 24 hours a day, 7 days a week, and

1:24

it costs 85% less than Ed's water.

1:29

The village immediately switches. Ed

1:32

panics, buys more buckets, hires his

1:35

sons, works nights and weekends.

1:38

But you cannot compete with a pipeline

1:42

using buckets.

1:44

Meanwhile, Bill takes his pipeline to

1:45

other villages, then cities, then

1:48

countries. He earns a penny from every

1:51

bucket delivered, but billions of

1:53

buckets are delivered every day. He

1:56

earns money while he sleeps, while he's

1:58

on vacation, while he's at dinner with

2:00

his family.

2:01

Ed works hard his entire life

2:04

and dies with financial problems.

2:06

Bill builds once and earns forever.

2:10

Here is the question to ask yourself

2:12

now.

2:13

Am I building a pipeline

2:15

or am I carrying buckets?

2:17

Your job is a bucket. Your salary is a

2:20

bucket and there's nothing wrong with

2:23

buckets. We all need them to survive.

2:25

And let me be open with you.

2:28

I used to hate my buckets.

2:31

When I started reading books like this,

2:33

I would come home from my 9-5 job and

2:35

feel angry.

2:37

Angry at my job, angry at my boss. I

2:40

thought my job was the thing standing

2:42

between me and success. I thought if I

2:45

could just quit tomorrow, everything

2:47

would change magically.

2:49

I was wrong.

2:51

My job was not the problem. It was

2:53

feeding me while I built my pipeline.

2:57

My salary paid for the rent so I had a

2:59

roof over my head while I figured things

3:01

out.

3:02

So, if you are carrying a bucket right

3:04

now, listen carefully.

3:07

Don't hate it.

3:08

Your bucket is not your enemy. It's

3:11

buying you the time to build your

3:13

pipeline.

3:15

But remember this, a bucket will never

3:17

make you free.

3:19

No matter how heavy the bucket is, no

3:21

matter how fast or how many you carry.

3:24

Because the moment you stop carrying,

3:27

the water stops.

3:28

So, carry your bucket with gratitude.

3:31

Then go home and build your pipeline.

3:34

That's lesson one for you.

3:36

Now, here comes the most important

3:37

question.

3:38

Where do you build it?

3:41

And to answer that, we need to

3:42

understand the cash flow quadrant.

3:45

It is a simple drawing. Two lines, four

3:48

boxes. One for each type. On the left

3:52

side you have the employee and the

3:55

self-employed. And on the right, the

3:58

business owner and the investor.

4:02

Each quadrant is like a different

4:03

country. They have their own language,

4:06

culture, and values. People in each one

4:09

are motivated by completely different

4:11

things.

4:12

Let me show you what I mean.

4:14

Employee.

4:15

Picture a software engineer at Google or

4:17

a marketing manager.

4:19

High-skill, respected career.

4:22

The employee trades time for a paycheck.

4:24

And what they value most is security. A

4:27

steady salary, benefits, a predictable

4:29

life.

4:30

Listen to an employee for 5 minutes and

4:32

you'll hear it. They say things like,

4:36

"I'm looking for a safe job with good

4:37

pay and great benefits." Or, "I just

4:40

want something stable."

4:42

If you've ever said those words out loud

4:44

or in your head, you're in this

4:46

quadrant.

4:47

And look, being an employee is not a bad

4:50

thing. It's honest work. Many E's are

4:53

brilliant, hard-working people.

4:56

I was an employee for years. So, I'm not

4:59

looking down on this quadrant. I know

5:01

what it feels like.

5:03

But, the problem is your entire income

5:05

depends on one source.

5:08

One job, one employer, one decision made

5:11

by someone else.

5:13

If that disappears, your income

5:15

disappears with it.

5:17

Now, let's talk about the hard part.

5:19

Taxes.

5:21

An employee in most Western countries

5:23

pays somewhere between 35% and 50%

5:27

of their income in taxes once you add

5:30

income tax, social security, and health

5:32

care. And the cruel part is the

5:34

government has already taken its cut

5:37

before the employee gets to spend a

5:39

dollar.

5:40

The employee earns, gets taxed, spends

5:44

what's left. Let's move to the second

5:46

quadrant. Self-employed.

5:49

A lot of people realize the employee

5:51

problem, so they make a move. They leave

5:53

the job, go self-employed, become their

5:56

own boss.

5:57

And on paper, it sounds like freedom. No

5:59

more boss, no more being told what to

6:01

do.

6:03

They don't realize they just walked from

6:05

one trap

6:06

into a bigger one.

6:08

Because as an employee, they had one

6:10

job. Now they have 10 different jobs

6:13

they have no idea how to do.

6:16

Invoicing, marketing, selling,

6:18

accounting, and operations.

6:21

Picture the average freelancer. The

6:23

doctor with their own practice, the shop

6:25

owner, the consultant.

6:27

Working harder than ever.

6:29

Earning well, maybe, but exhausted

6:33

because everything still depends on

6:35

them. This is Ed, the bucket man of our

6:39

first story.

6:41

Listen to a self-employed person and

6:42

you'll hear the common line,

6:44

"If you want it done right, do it

6:46

yourself."

6:47

Or,

6:48

"Nobody else does it better than me."

6:50

Or,

6:51

"I can't find good people."

6:53

The moment you truly believe nobody does

6:55

it better than you,

6:57

you can never step away.

6:59

You can never scale.

7:02

You become the business, and the

7:04

business can never grow bigger than you.

7:07

The dentist who goes on vacation also

7:10

sends his income on vacation.

7:12

Self-employed people often work way more

7:15

hours than employees, and pay roughly

7:18

the same in taxes. Depending on your

7:20

country, 30 to 50% when you add it all

7:22

up.

7:23

Similar to employees, when a

7:25

self-employed person stops showing up,

7:28

the money stops, too.

7:30

Business owner.

7:32

Picture Elon Musk, Jeff Bezos,

7:35

the guy who owns 12 car washes in your

7:37

city. They are the business owners.

7:41

The business owner doesn't own a job,

7:44

they own a system.

7:47

And that system has people running it

7:49

for them.

7:51

A true business owner can leave their

7:53

business for a year, come back, and find

7:55

it more profitable than when they left.

7:58

They don't do the work themselves. They

8:00

build the machine that does the work.

8:04

Listen to a real business owner and

8:06

you'll hear a completely different kind

8:08

of language.

8:10

Yeah, I'm looking for a president to run

8:11

my company.

8:12

Or

8:13

we need to build a better supply chain

8:15

for that.

8:16

Or

8:17

who can I hire to handle this?

8:20

Notice how none of those sentences have

8:23

the word I doing the work.

8:26

That's the shift. That's the whole game.

8:30

So, ask yourself one question.

8:32

If I stopped working tomorrow,

8:35

will my income stop, too?

8:38

If yes, you're still in the S quadrant,

8:40

no matter what your business card says.

8:43

A real business runs without you.

8:46

In our first story, this is Bill, who

8:49

built the pipeline.

8:51

The business owner also has a secret

8:52

weapon, something called OPT,

8:55

other people's time.

8:58

You and I have 24 hours in a day. A

9:00

business owner with 20 employees has 20

9:04

times of that.

9:06

That's how the right side scales past

9:08

what anyone person can do alone.

9:11

And the taxes are even more interesting.

9:13

A business owner can legally pay 15% to

9:16

25%,

9:18

sometimes less.

9:20

Not because they're cheating, because

9:22

the tax code is written for them.

9:25

The secret is that businesses don't pay

9:27

tax on what they earn.

9:29

They pay tax on what's left after

9:32

expenses.

9:33

Earn, spend, pay tax.

9:37

Compare that to the employee. Earn, pay

9:40

tax, spend.

9:42

Same country, same laws, completely

9:45

different order.

9:47

Investor.

9:48

Now, picture Warren Buffett or a real

9:51

estate investor who owns 50 rental

9:53

properties.

9:54

The investor makes money with money.

9:58

Everyone else earns through effort or

10:00

systems.

10:01

Investors earn through ownership.

10:05

Listen to a real investor and you'll

10:07

hear something that sounds almost like

10:09

another language.

10:10

What's my cash flow on that? Or what's

10:13

the ROI?

10:14

Or

10:15

is that income or capital gains?

10:19

The investors have their own secret

10:21

weapon. OPM.

10:24

Other people's money. They use the

10:26

bank's money, other people's savings, to

10:29

buy assets that generate returns. They

10:32

profit from money they never earned.

10:35

Now, let me show you how absurd this

10:37

gets with taxes. Because a real investor

10:40

can pay 0%

10:42

in taxes.

10:44

Let me walk you through how.

10:45

Say Warren Buffett decides to buy a big

10:47

company. Does he write a check from his

10:49

own bank account?

10:51

No.

10:52

He goes to a bank, borrows the money,

10:55

buys the company with the bank's cash.

10:57

Now, pay close attention to what just

10:59

happened.

11:00

Borrowed money is not income. So, it's

11:05

not taxable.

11:07

The interest he pays on that loan is tax

11:09

deductible, so it actually reduces his

11:11

taxable income.

11:13

The company he just bought produces

11:15

profits, but those profits get

11:16

reinvested, spent on growth, used to buy

11:20

more assets. By the time anyone

11:22

calculates taxable income, there's

11:24

almost nothing left to tax.

11:26

Meanwhile, the company grows. His

11:29

ownership stake grows. He's getting

11:31

richer every single year without ever

11:34

triggering a single tax bill. And when

11:36

he needs cash to live on, he doesn't

11:38

sell his stock. Selling would mean

11:41

paying capital gains tax.

11:43

Instead, he borrows against his assets.

11:46

More debt, which is not income and

11:48

because of that it's not taxable. They

11:50

earn, then spend on acquiring income

11:53

generating assets.

11:55

Then borrow to live their lifestyle. Pay

11:58

almost no taxes.

12:01

Let that sink in.

12:03

An employee working 60 hours a week as a

12:05

surgeon pays 45%

12:08

in taxes.

12:09

An investor who never goes to an office

12:12

can legally pay close to zero.

12:15

Same country, same laws, completely

12:18

different game. The tax code isn't

12:21

broken.

12:22

It's doing exactly what it was designed

12:24

to do.

12:25

Because governments need people to take

12:28

risks, start businesses, hire workers,

12:32

invest capital.

12:33

An employee

12:35

doesn't take those risks.

12:37

So, the government rewards the people

12:38

who take the risks with lower taxes and

12:40

incentives.

12:42

Remember our first bucket versus

12:44

pipeline story? If Bill was the

12:46

businessman, someone who gave him money

12:48

to hire construction workers and buy

12:50

pipes is the investor in his business.

12:54

So, now you know the map. You know which

12:56

side you want to be on.

12:57

But, knowing where to go isn't the same

13:00

as getting there. Because moving from

13:02

the left side to the right is not a

13:05

small change.

13:06

It's a full rewiring of your habits,

13:09

your beliefs, your language, and your

13:11

identity. It's one of the hardest things

13:14

you will ever do in your life.

13:16

So, to make it easier, let me share

13:18

seven strategies that I wish someone had

13:21

given to me 10 years ago.

13:24

Number one,

13:25

stop buying liabilities.

13:28

Your house is your bank's investment,

13:30

not yours.

13:32

Open two balance sheets side by side,

13:35

yours and your bank's.

13:37

Your mortgage sits in your liability

13:40

column. The exact same mortgage sits in

13:43

your bank's asset column.

13:46

You're the employee, they're the owner.

13:49

And this isn't just about your mortgage,

13:51

this is the game of capitalism.

13:54

Who is indebted to whom?

13:56

The more people indebted to you, the

13:58

wealthier you are.

14:00

The more people you are indebted to, the

14:03

poorer you are.

14:05

Every mortgage, every car loan, every

14:07

credit card balance, every one of them

14:10

makes you someone's employee.

14:13

So, how do you flip it?

14:15

How do you stop being the employee and

14:17

start being the owner?

14:19

You stop buying things that take money

14:20

from you and start buying things that

14:23

pay you.

14:24

The first kind is a liability. The

14:26

second is an asset.

14:28

That's the entire game. So simple that

14:31

most people refuse to believe it.

14:33

I know that some of you are thinking,

14:36

"I don't have money for a rental

14:37

property."

14:38

Good, you don't need one.

14:40

A YouTube video that earns you $50 a

14:42

month, that's an asset. A book, an

14:45

online course, a dividend stock, a small

14:48

share in someone else's business.

14:50

Real estate is one asset. It's not the

14:54

only one.

14:55

And it's definitely not the one you

14:57

should start with.

14:58

So, look at every monthly payment

15:00

leaving your account right now.

15:03

Every single one is a piece of you being

15:05

rented out to make someone else rich.

15:08

Your job now is to flip the equation.

15:11

Spend your money on something that pays

15:13

you over time, not on something that

15:16

takes more money from your pocket.

15:18

That's how you move from the left side

15:20

to the right side of the quadrant.

15:24

Number two, find a mentor.

15:26

A mentor is someone sitting at the top

15:28

of the mountain eating oranges

15:30

while you're still at the bottom

15:31

scratching your head trying to figure

15:33

out how to get up there.

15:35

If you decided tomorrow you wanted to

15:36

climb Mount Everest, what would you do

15:38

first?

15:40

You'd find someone who has already

15:41

climbed it. Someone who knows which

15:43

routes are dangerous, which weather

15:45

patterns kill people, which mistakes the

15:48

inexperienced always make.

15:51

You would never say, "I'll just figure

15:53

it out on the way up."

15:55

But when it comes to money,

15:57

business, starting a YouTube channel,

16:00

that is exactly what most of us do.

16:03

I know it

16:04

because

16:05

I did it.

16:07

I wasted almost 3 years trying to be

16:09

successful on YouTube. I made every dumb

16:12

mistake you can imagine. Mistakes I

16:14

could have easily avoided if I had just

16:17

put my ego aside and asked for help.

16:21

Olympic athletes are the best in the

16:22

world at what they do. And still, every

16:25

single one of them has a coach.

16:28

Think about that. The people who are

16:30

already the best have coaches.

16:33

The people who've never started a

16:34

business think they can figure it out

16:37

alone.

16:38

That's the whole problem.

16:40

This is why these days I have no problem

16:42

paying $1,000 for 1 hour of

16:44

consultation.

16:46

I'm buying back years of my life. I'm

16:49

buying every mistake they already paid

16:51

for.

16:52

I'm buying the shortcut.

16:55

So, stop trying to climb the mountain

16:57

alone.

16:58

Find someone who's already at the top.

17:00

Pay them. Learn from them.

17:03

And if your mountain is building a

17:05

YouTube channel,

17:07

you can reach out to me for

17:08

consultation.

17:10

I've already paid for those mistakes.

17:12

Link is in the description.

17:14

Okay, now that my shameless

17:16

self-promotion is over,

17:17

let's get to the next one.

17:19

Number three, escape the lifestyle trap.

17:22

Before you can build anything, you need

17:25

to stop digging the hole deeper.

17:27

There's a trap most people never see

17:29

because they're living inside it.

17:31

It goes like this.

17:33

You go to school, get a job, start

17:35

earning. Suddenly, you can afford things

17:37

you couldn't before. An apartment, a

17:39

car.

17:40

Then you meet someone, fall in love, get

17:42

married. You take a mortgage and buy a

17:44

house.

17:45

Then the child arrives.

17:48

And now you absolutely cannot afford to

17:50

lose your job. So, you work harder, get

17:53

promoted, get a raise. And one day, it

17:56

hits you.

17:57

The more successful you become,

17:59

the more trapped you are.

18:02

Every raise brings higher taxes. Every

18:04

promotion brings less time. Every

18:06

upgrade to your lifestyle brings more

18:08

bills.

18:09

The trap gets tighter the more

18:11

successful you become.

18:13

And the scariest part is,

18:15

this feels completely normal.

18:18

Because everyone around you is doing the

18:19

exact same thing.

18:21

So, the next time you get a raise,

18:23

before you upgrade anything, ask

18:25

yourself one question.

18:27

Am I making my life better?

18:29

Or,

18:30

am I making my cage bigger?

18:34

Because every dollar you spend to a

18:35

bigger lifestyle is a dollar that can't

18:38

go toward your freedom.

18:39

Number four, win the emotional battle.

18:43

Money is a drug.

18:46

When you receive money in a certain way,

18:48

as a salary, as a freelance payment, you

18:51

get wired to that way.

18:53

Your nervous system gets addicted to it.

18:56

And when you try to change, the part of

18:58

you addicted to the old way fights back

19:01

hard.

19:02

It feels like cutting off oxygen.

19:05

This is why changing quadrants is so

19:07

emotionally difficult, even for people

19:10

who completely understand it

19:11

intellectually.

19:12

The rational brain knows exactly what to

19:14

do. The emotional brain won't let you do

19:17

it.

19:18

In moments of high emotion, the

19:20

emotional brain is 24 times more

19:23

powerful than the rational brain.

19:26

That's why they say financial IQ is 90%

19:30

emotional IQ.

19:32

So, here's what to do.

19:34

Next time you feel that resistance,

19:36

don't fight it.

19:37

Just notice it and keep moving anyway.

19:41

The discomfort isn't a bad sign. It

19:42

means you're changing. So, when it shows

19:44

up, don't run from it. Name it.

19:47

This is just the old me fighting back.

19:50

Then keep going.

19:51

Number five, build systems, not

19:53

products.

19:55

Let me ask you something.

19:56

Can you make a better hamburger than

19:57

McDonald's?

19:59

Fresh ingredients, quality beef, good

20:00

bread.

20:02

Almost everyone says yes.

20:04

Now, can you build a better business

20:06

system than McDonald's?

20:10

That's where most people go silent. This

20:12

is the trap that kills most

20:14

entrepreneurs before they even start.

20:16

They fall in love with their product,

20:18

spend years perfecting it, and then

20:20

wonder why they're not growing.

20:22

Wealth is not built in products.

20:24

Wealth is built in systems.

20:27

Next time you go to McDonald's, don't

20:29

look at the burger.

20:30

Look at the trucks delivering the

20:31

ingredients, the training manual that

20:33

teaches every new employee to say the

20:35

same words in every country.

20:38

That is the business.

20:40

The burger is just the excuse to build

20:42

it.

20:43

So, whatever you're building, ask

20:45

yourself,

20:46

am I building a product or am I building

20:49

a system?

20:51

Fall in love with the machine that makes

20:53

the burger, not just the burger itself.

20:56

If it can't run without you, you don't

20:58

have a business.

21:00

You have a job.

21:02

Number six, become a level four

21:04

investor.

21:06

People always ask,

21:08

is real estate a good investment? Are

21:10

stocks good?

21:11

Is gold good?"

21:13

And the answer is always the same.

21:15

"I don't know. Are you a good investor?"

21:18

Because the asset class is almost

21:20

irrelevant. A skilled investor makes

21:22

money in real estate, stocks,

21:24

commodities, businesses. An unskilled

21:27

investor loses money in all of them.

21:30

The investment doesn't determine the

21:31

outcome, the investor does. There are

21:34

five levels of investors. See if you can

21:37

recognize yourself.

21:38

The first three levels are where most

21:40

people live. Level one spends more than

21:42

they earn.

21:43

Level two

21:44

only saves

21:46

and loses to inflation every year

21:47

without realizing.

21:49

Level three hands their money to an

21:51

expert, hopes for the best, and blames

21:53

the expert when it goes wrong.

21:55

The real investor starts at level four,

21:57

the professional.

21:59

The professional takes control,

22:01

educates themselves, manages their own

22:03

money, makes mistakes, learns from them,

22:07

gets smarter.

22:09

Level five, the capitalist,

22:12

uses other people's money to build

22:14

assets,

22:15

has teams,

22:16

thinks bigger,

22:18

creates value rather than just captures

22:20

it.

22:21

Most so-called investors are on level

22:23

three, and then they want to become

22:25

capitalist.

22:27

Anyone who jumps from level three to

22:28

level five is gambling, not investing.

22:33

Because if you haven't learned to manage

22:35

your own money yet,

22:36

what do you think happens when you start

22:38

playing with someone else's?

22:40

You don't just lose your money,

22:42

you lose theirs, too.

22:44

So, get to level four.

22:47

Start making your mistakes right now

22:49

with your own money.

22:50

Small mistakes,

22:52

painful enough to learn from, small

22:54

enough that they don't destroy you.

22:57

Because the investor you become at level

22:58

four is the only reason you'll ever

23:01

survive at level five.

23:03

Number seven,

23:05

when you actually build wealth.

23:08

The only difference between a rich

23:09

person and a poor person

23:12

is what they do in their spare time.

23:14

Not their salary or education.

23:16

Their spare time.

23:18

I know what some of you are thinking

23:19

right now.

23:20

I have a 9-5. When exactly am I supposed

23:23

to do anything extra?

23:25

Most people think the only way to build

23:26

wealth is to quit their job, take a

23:28

massive risk, and bet their family's

23:30

future on an idea.

23:32

That's not true.

23:33

Think about it. Two people work the same

23:35

9-5, same office, same paycheck, same 40

23:38

hours a week. But, what happens in the

23:40

14 hours a day they're not at work?

23:44

That's where the lives split.

23:46

One of them comes home, opens a beer,

23:48

scrolls on their phone, and goes to bed.

23:51

The other comes home, watches a YouTube

23:53

video on real estate, sends three emails

23:55

about a side business they're building,

23:57

and reads for 20 minutes before bed.

23:59

Fast forward five years,

24:01

same job, same paycheck, completely

24:04

different lives.

24:06

Your boss's job is not to make you rich.

24:09

Your boss's job is to make sure you get

24:12

your paycheck. Your job is to make

24:14

yourself rich.

24:16

When you're at work, work hard. Give

24:19

them everything. That's the deal you

24:21

signed.

24:22

But, your future doesn't get built at

24:23

work. It gets built in the hours around

24:26

work. Before the work,

24:28

after the work,

24:30

on the weekends when everyone else is

24:31

wasting time.

24:33

If you work hard on the left side, you

24:35

work hard forever.

24:38

If you work hard on the right side,

24:40

in those small pockets of time around

24:42

your job,

24:43

you have a chance of never needing that

24:45

job again.

24:46

So, stop thinking of your day as work

24:50

and rest. Start thinking of it as three

24:53

parts. The hours that pay the bills, the

24:55

hours that build the future, and the

24:57

hours that recover you for both.

25:00

If you don't have the second category,

25:02

you're not building anything.

25:04

That's it for this video. If you want to

25:06

see more book summaries like this one, I

25:08

will put two videos on the screen for

25:09

you.

25:10

Increasing your financial IQ and Rich

25:12

Dad, Poor Dad.

25:14

Thanks for watching.

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