NVIDIA Killed PC Gaming to Chase $115 Billion in AI Money (No New GPUs Until 2028)
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Nvidia does not want you to game anymore.
They want you to go outside and get some fresh air.
Because for the first time in 30 years, the company is not going
to be releasing a consumer grade gaming GPU for you.
We're talking not a refresh of an existing card, not a super card.
Nothing. Nothing being released for consumers this year.
But when you look at the numbers, you kind of understand why they don't care.
So let me show you what three decades of your loyalty gets you from Nvidia.
The information reports they have two credible insider sources in the know.
We've been hearing rumblings about this for at least two quarters now.
But now we have pretty credible evidence of this.
And the information reports that those two sources are saying
they are not going to be releasing any new consumer cards in 2026.
That is not in the plan for Nvidia.
You might ask about the planned RTX 50 series refresh that's codenamed kicker.
Design was completed on that, but it's shelved indefinitely.
And if you're hoping for a future card to solve
those issues, the RTX 60 series that's the Rubin architecture
just got pushed from late 2027 mass production to 2028.
The source on that is from a PC gamer article.
Nvidia survives the crypto boom, the pandemic, and every supply
chain crisis that our current president has caused.
But this time, Oracle, AWS,
they came along with big bags of money and all of a sudden
they are not interested in giving you a gaming graphics card.
They do not care about PC gamers anymore.
Let's hear it straight from the horse's mouth.
Though Nvidia's response quote demand for GeForce
RTX GPUs is strong and memory supply is constrained.
We continue to ship all GeForce SKUs and quote.
So the translation there to gamers is get asked
if we're able to buy memory to build these cards.
They're going to the tech elite and their data centers.
They're not going to you.
To an extent, they don't really have a choice.
Nvidia is down bad right now, and everyone on Wall Street is watching.
So if we look at their Q3 results,
which this quarter ended in October 2025, $57 billion total revenue,
51.2 billion of that, which is about 90% coming from data centers
gaming a measly 4.3 billion which is 7.5%.
This is a rounding error to a company of that size.
And really, if they have to choose between one of the two to appease their
shareholders, they're of course going to start
making more for the data centers and less for the gamers.
These numbers hold largely steady for their full fiscal year in 2025.
For the full profits in 2025.
Data center 115.2 billion.
That dropped a little bit to 88.3% of their total revenue.
Gaming 11.35 billion.
That's 8.7%.
So gaming grew 9%, but data center grew 142%.
So if you're a business guy, the decision is obvious.
I mean, essentially Nvidia is a $200 billion plus dollar
a year company where their gaming revenue is now like a rounding error, like it
or it doesn't matter as a percentage of their profits.
I've been in this position as an engineering director before.
And it's really, really difficult if you have constrained spend constrained
resources coming down from the top, you need to make some hard decisions
about where to apportion those.
That's going to do the best thing for the company.
And right now Nvidia is squeezed bad.
They were already short on TSMC wafers.
That's the company
that's making a lot of the primitives that go in these Nvidia chips.
And now as you know, with Micron's pivot to data centers,
Ram is just squeezed everywhere.
It's very, very hard to get memory.
And the price of memory has gone up, which is also essential for their cards.
And if you're really controlling the lever of spend, if you're in that position
in business in Nvidia, basically you got one business unit, gaming,
which is making a dime on every dollar, and then you have one that is just
blowing up and year over year growth, which is data center expansion.
And that's making $0.90 on the dollar.
So obviously you're going to do more of what works.
We can debate about whether this is a good long term strategy.
But in the moment, accounting wise this just makes sense for them.
And I should caution you, this is not a temporary pivot.
Nvidia is now telling you
what business line they are involved in, that they are all in on.
And it is not gaming.
They do not care about gaming anymore.
The reason they can't make gaming GPUs anymore, even if they wanted
to, has a name.
And that name is Project Stargate.
It's an open AI project that just ate 40% of the world's Ram supply.
This kicked off back in October 2025.
OpenAI signed a deal with Samsung and SK Hynix
for 900,000 Dram wafers per month.
That's roughly 40% of the global output for Stargate.
If you're one of these memory companies like Samsung
you can make a number of different types of memory chips.
And so one of the common ones is Dram.
But what Nvidia really requires is HBM which is high bandwidth memory.
And so high bandwidth memory on a raw materials basis takes more to produce.
It requires about three times the amount of silicon per bit versus
conventional Dram.
So the only heuristic you need to keep in your head
is every unit of high bandwidth memory that gets created
from one of these companies is three Ram sticks
that don't get created from one of those companies.
The shot across the bow for this one was when micron exited the consumer
Ram business, which, by the way, their stock mooned after they did that.
Shareholders loved it.
They produced a consumer brand of Ram called crucial.
You might have seen it at a micro center
or be familiar with it if you build your own PC,
and that no longer exists for consumer anymore.
And there aren't a lot of these Ram producers either.
So that's a big hit.
Samsung is now also starting to bend the knee towards the data centers.
They are filling only 70% of their Dram backlog,
so the Dram prices are up 172% through 2025.
Projections coming out of the firm Trendforce project 50 to 55%
Dram price increases in Q1 2026 alone, which is unprecedented.
Straight from the horse's mouth, the micron VP says, quote,
we're sold out for 2026.
The subtext of that were sold out for you.
We are not sold out.
If Oracle or Amazon come knocking or if Nvidia wants some of this.
But we are for you.
We don't got anywhere out.
So this isn't just an Nvidia problem.
This is affecting the price of virtually everything computing
that uses Ram or some kind of memory in that lane.
But Nvidia made a choice about who gets what's left.
It gets way worse than this.
It's not that Nvidia is just not launching any new cards.
They are now pulling existing stock as well.
So they are they're like one step away from wanting to enter your home and say,
open up your gaming PC citizen, I need that GPU.
Jeff Bezos needs your GPU.
Apu think I'm I'm nutty.
There's a couple of examples.
Let's go through a couple of examples of this really, really happening.
So the RTX 5070 TI card.
Asus placed it into end of life status in January.
They can't source the GPUs from Nvidia.
And now we have confirmation that retailers can't restock it.
And these firms are always doing damage control.
So you have Asus and Nvidia.
They issued some PR denials saying that
the card was quote not discontinued.
But hardware unboxed reports, quote, whether or not IBM's
actually receive enough supply to justify continued production is another question.
So it's discontinued.
The RTX 5060 TI 16 gigabyte variant is also facing end of life.
Nvidia is shifting those to a gigabyte variant, so even if you're able to buy
one of the Nvidia cards, you are only allowed
to have eight gigabytes,
and you cannot have more gigabytes of memory than you might
host your own labs and do things that we don't want you to do.
The price hike is absurd.
The RTX 5090 prices are hitting $5,000.
The RTX 5070 TI jumped from 730
to over $830 in weeks.
And boy, I am really kicking myself.
I just partied out my gaming PC a little while ago.
I sold a 4090 card.
I'm not even going to say, but I'm losing sleep over that sale.
Inside. Now you'll see it in everything.
I've an Xbox back there.
I've been big on Steam Deck lately, and I've been thinking about selling the Xbox.
I bought that Xbox maybe five years ago.
I went on Craigslist.
I went on eBay to see what?
What's the going rate? What do I sell this thing for?
I can sell it for as much as I bought it for five years ago.
That is unheard of.
I know that's not Nvidia, but this speaks to this broader
trend going on in the industry.
Production has reportedly been slashed for Nvidia cards by 15 to 20%.
Some reports are saying up to 40%.
Chinese labs are hacking and repurposing these cards,
specifically the RTX 3080 and the 50 7080.
They're turning them into blower style
AI server cards, which is further draining an already stressed supply.
The only 16 gigabyte GeForce card Nvidia will reliably ship
is the 1300 plus dollar RTX 5080, which, as I've mentioned before,
for running a large language model locally,
you're really going to want it minimum 24GB.
So you can't even run your models on these.
If you're waiting for GPU prices to come down, I've seen some of you in
the comments about what does this mean for Ram prices?
What does this mean for GPU prices?
I gotta give you some hard news, man.
They are not going down.
These will get more expensive for the foreseeable future
and that's if you can source them.
You probably aren't even going to be able to find graphics cards that you can buy.
If you're not a data center.
Like I mentioned, no RTX 50 series super in 2026.
That's out the 60 series.
Not until 2028 for mass production.
That's a potential three year gap between major GPU architectures.
GPU releases that's longer than most gaming laptop life cycles.
So you're going to have these burning out, and you're not gonna be able
to replace them from the manufacturer by buying a new one.
You could maybe buy a giant one from them, which isn't as good.
Or you could go on the secondary market and pay a boatload of money
to try to get a used one.
If you're like me and you're hoping that capitalism saves the day, unfortunately
not really how it works in this industry, Dram
building it, putting it together, having the factories,
sourcing the materials, it's a really complex problem.
And so if you're hoping for,
you know, some grassroots vendor to spin up and start
making, homespun Ram for consumers only and not for data centers,
even if that were so, it's going to take them three years to spin up
a plan and get up to mass production.
So no help is coming anytime soon.
And it looks like an A come up of a century.
AMD and Intel are actually going
to benefit from this, not because they make any good product in this lane.
Sorry AMD fanboys, if you're in the comments,
but their stuff is going to be available, you can buy it.
So suddenly an AMD Radeon.
While you may have turned your nose up at it before, it's it's
starting to look pretty attractive given the desert that we're wandering through.
And so my advice would be if you need a GPU, spend 2X3X the cost to get it now,
because at least they're still viable and people are still selling them.
I mean, these things are either going to go for the price of a decent used car
or just not be available.
I think 3 to 6 months from now, this is really just starting to ramp up,
and it's going to get bad if you're trying to get a graphics card.
The real kicker is going to be
the Nvidia Q4 earnings that's coming up on February 25th.
We're going to cover it on this channel live or just after the earnings.
And here are a couple of other things that I'm watching for to prep you.
If you're tuning in to that earnings call.
First is going to be the Wall Street consensus.
How do they do on profits.
So Wall Street consensus is around 65.5 billion.
Revenue for Q4, which brings the full fiscal 2026 to 213 billion.
We're also going to be watching for the gaming segment sentiment.
What is the year over year growth?
Compare that to the data center profit year over year growth.
We'll also be looking for any future guidance
on the GeForce roadmap, if they talk about it at all.
And even more broadly, whether Jensen acknowledges the shortage
for consumer GPUs or if you just ignores it entirely and honestly,
if I was Jensen's PR person, I would say, just don't even talk about it
because you are going to f it up.
If you talk about it, the media is going to tear you apart.
Doctor J channel is going to do a whole video on
how how you botched your your assessment of the gaming sector.
So just don't don't even talk about it.
If you want to track the actual money behind the AI boom, not just the hype
and the tech giant sponsored media covering a lot of this.
I'm putting together a free AI spending tracker.
You can subscribe to my newsletter.
It's in the video description.
You will be the first to get that when it comes out.
Subscribe. Hit the bell to be notified.
You want to be the first to know
after those Nvidia earnings come out what the tear down is.
We will have that here. As always bring in the facts.
Thank you so much for watching.
Ask follow-up questions or revisit key timestamps.
Nvidia is pivoting away from consumer gaming GPUs to focus almost entirely on the data center market, driven by the massive profitability of AI. With gaming now accounting for less than 10% of total revenue, the company has reportedly shelved the RTX 50 series refresh and delayed the RTX 60 series until 2028. Global RAM shortages, fueled by OpenAI's Project Stargate, and the exit of manufacturers like Micron from the consumer market are further constraining supply, leading to significant price hikes and product 'end of life' statuses for existing cards.
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