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Inside General Atlantic: How a $100B Growth Equity Firm Invests

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Inside General Atlantic: How a $100B Growth Equity Firm Invests

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1881 segments

0:00

And I said, "Dennis, it's a bubble. How

0:03

does it feel to be in a bubble?" Grabbed

0:05

my hand and said, "Martin, it feels

0:08

better than being outside the bubble."

0:10

And I was like, "He's absolutely right.

0:12

I have to go into this bubble. I'm in

0:14

the wrong side of the table."

0:16

>> So, I met Martine through Alex Bearing

0:19

at 3G. I try to ask everybody that I

0:21

interview, "Who should I do next?" Alex

0:24

said, "Martin." I asked why. He said

0:26

he's just the most lovable investor that

0:29

he's come across.

0:30

>> Sometimes we're accused of being

0:31

dolphins in a sea of sharks. And I love

0:33

to be a dolphin. Who wants to be a

0:35

shark? Dolphins have much better life.

0:37

>> I think in this conversation you'll see

0:38

that Alex is right. Martine has a

0:41

refreshingly light, funny attitude and

0:45

way about him. He clearly does not take

0:47

himself or almost anything too

0:49

seriously. and yet has become one of the

0:51

most successful private markets

0:53

investors now helping run General

0:55

Atlantic, one of the story private

0:57

equity and growth equity franchises in

0:59

the world.

1:00

>> Drop down with no equipment other than

1:03

the spear. You let little fish go by

1:06

because you you're not there to hunt

1:08

little fish. You're waiting for the big

1:10

fish. I think his life is an adventure

1:13

where you can feel him not only getting

1:16

better, but at every single moment,

1:18

making fun of it and laughing. You'll

1:20

hear him and me laugh a lot in this

1:22

episode. I wish there was way more of

1:24

that in the investing field where so

1:25

often it's so serious and so intense.

1:28

You can have excellence and laughter at

1:30

the same time. And I think Martin and

1:32

this conversation is a testament to that

1:34

truth.

1:40

Alex, who introduced us from 3G, told me

1:42

this incredible story about you getting

1:45

a job after him telling you no and what

1:47

you did to get it. Can you tell that?

1:49

Can you tell story?

1:52

That's one of the one of one of the good

1:53

stories.

1:55

>> Coming out of business school,

1:57

I need to decide where to live because

1:59

I'm from Bolivia. Bolivia is too small.

2:01

I was finishing eight years in the US.

2:05

US felt too competitive. So I had to

2:08

think of somewhere else that had to be

2:10

big, not too competitive and have

2:13

beautiful people because I was single at

2:15

the time. So that was the criteria.

2:17

>> So Brazil

2:18

>> Brazil end of one Brazil. Uh so I look

2:21

at the most exciting jobs in Brazil and

2:23

at the time the 3G founders had a

2:27

private equity shop which at the time

2:29

was the largest private equity shop in

2:31

the emerging markets. This is 1997

2:35

and one of the partners has recently

2:38

graduated from the same school was

2:39

coming to town to interview Brazilians

2:42

to hire one person. So I was like this

2:45

is destiny. This this is for me. So I

2:49

reached out to Alex Bing who you know is

2:51

now running 3G and it's become a great

2:53

friend and I introduced myself. This

2:55

Bolivian super smart I really want to

2:57

make it in Brazil and I hear you're

3:00

doing a dinner. I'd love to come by if

3:02

you if you'll have me. And Alex, who's

3:04

super smart and tough. He's like,

3:07

Martin, we're only hiring one person and

3:10

it's not going to be a guy from Bolivia

3:11

that doesn't speak Portuguese,

3:13

so no, you can't come to my dinner. I

3:16

was like, bummer. So that night, I show

3:19

up to the dinner, introduce myself as

3:21

Martin, and I said, don't worry, I'm not

3:23

even going to eat. I just want to listen

3:25

to you because I find you interesting.

3:27

And I think he was taken back by my

3:29

boldness that he did they did interview

3:32

me. And um they did hire me, but they

3:36

made one condition. I had to take some

3:39

Portuguese lessons before I showed up,

3:41

you know, 3 months later. And I said,

3:42

"I'm happy to do it as long as you pay

3:44

for them."

3:45

>> Yeah.

3:46

>> And that's how I met my wife.

3:47

>> She was your teacher.

3:48

>> She was my teacher. She was technically

3:50

a teacher. The way it really worked is I

3:52

called my Brazilian friends and I said,

3:54

"Can you find a very smart, very

3:56

attractive Brazilian PhD master

3:58

somewhere in the Boston area and I have

4:00

someone that will pay her to talk to me

4:05

and that's I'm still married 25 years

4:07

later.

4:08

>> What What have you learned from Alex and

4:11

from his team?" The founders of 3G, the

4:15

original three founders are incredible

4:17

people whom I worked with in the

4:19

beginning of my career and um I once

4:22

wrote a book. This is 2003. The company

4:26

I had co-founded uh was was going

4:28

through trouble. I took some time off

4:31

and I wanted to answer the question of

4:33

how does one make money in countries

4:35

with so much turbulence. I mean Brazil

4:38

Brazil in the 90s and in the first

4:41

decade of the of the century was

4:43

incredibly turbulent. I mean crisis

4:45

after crisis after crisis very hard to

4:48

make to create wealth to build companies

4:51

with so little. It's like navigating

4:52

through the fog.

4:53

>> Yeah.

4:54

>> You can move very slowly and there's

4:56

things that can come at you from

4:57

different ways. I partnered with uh this

5:00

professor, this mentor of mine from

5:01

Harvard College. He was teaching at

5:03

Harvard Business School, Don Soul. And

5:06

what we did was paired company analysis.

5:09

Look at 10 very successful companies in

5:12

um in Brazil that had made tremendous

5:16

wealth creation in the crazy '90s. But

5:19

look at their actions in contrast to 10

5:22

much less successful companies during

5:24

the same period of time. uh and the test

5:26

was these were pairs of companies that

5:28

looked similar in size and value at the

5:30

beginning of the '90s but by the end of

5:32

the '90s one was at least 5x more

5:34

valuable than the other. So that was the

5:36

control group and that's how we studied

5:37

and when one of the companies is the

5:39

beer company Brahma that the Georgia Po

5:43

Lemon and Marcel Telles and Betto had

5:45

bought in 1989

5:48

that was competing against the other

5:50

bean company called Antarctica that was

5:51

owned by the Germans and at a foundation

5:55

who in 1989 was a better more profitable

5:58

more valuable company. But by a decade

6:00

later when these two merged

6:04

uh the Brahma shareholders kept 95% of

6:07

the equity value.

6:08

>> So it was 10x

6:10

>> value creation relative to the

6:12

comparison twin.

6:14

>> How did they do it? They're great spear

6:17

fishermen.

6:19

You don't chase the fish.

6:22

>> You wait.

6:24

>> Wait. You well you decide where you're

6:26

going to anchor. You drop down with no

6:29

equipment other than the spear and you

6:32

hold your breath for one minute, for two

6:35

minute. You let little fish go by

6:38

because you you're not there to hunt

6:40

little fish. You're waiting for the big

6:42

fish. And then when you're almost

6:43

running out of oxygen, you got two or

6:45

three seconds to get the big fish and

6:47

then go up as you're both feeling the

6:51

sort of lack of oxygen, he feeling a

6:53

spear through his chest. But it's an

6:54

exercise of waiting. Why do they say

6:56

these are great spear fishermen? The

6:59

step number one of spear fishing is

7:00

deciding where you're going to anchor in

7:02

looking to buy their beer company. They

7:05

started to think about it 5 years before

7:08

they were owners of the number one

7:09

investment bank in Brazil, Bank of

7:11

Guarantia. They were making tons of

7:13

money out of volatility and inflation

7:15

because you in high inflation periods

7:18

you can make a lot of money if you are

7:19

smart with math and finance. uh but they

7:22

knew inflation would end one day and

7:25

they said we want to buy a company that

7:28

will benefit from a low inflation rising

7:31

consumption.

7:34

Beer is one such company. But they

7:36

waited five years for this company to

7:40

come for sale. And it came for sale

7:43

two weeks before an election when the

7:45

Swiss owners got scared that a socialist

7:48

was going to become president

7:51

Lula first time government and he was

7:53

from the workers party and they called

7:56

them and it says can you do a deal in a

7:58

week? We'd like to get out of town. We

8:01

don't want to take the risk of a

8:02

socialist president. And Georgia have

8:06

been waiting for that big fish,

8:08

>> for five years, closed the deal in a

8:12

week.

8:13

>> And then he waited 10 years

8:16

till Antarctica was in trouble when a

8:19

big devaluation

8:21

and closed the deal in three months. And

8:23

then he waited another seven years to do

8:26

a deal with Interbru. And then the

8:28

biggest of all deals waited a following

8:31

decade to do a deal with anouser Bush

8:34

>> and and basically over this period $80

8:37

million initial investment in Brahma

8:42

became a $60 billion plus excluding

8:46

dividends but they're great fisherman

8:50

>> and they wait for the big fish and as a

8:53

concept

8:54

that is something uh I've learned from

8:57

them which is uh every four or five

9:00

years there's a once in a generation

9:02

opportunity that you have to be ready

9:07

and be willing to move quickly to

9:09

capture and if you do you can create

9:11

disproportionate value for your company

9:13

for your investors for your employees

9:15

>> do you have a a a story of your own that

9:17

is the closest to a great spear fishing

9:19

outing

9:20

>> I wasn't an entrepreneur I was set out

9:23

by these three guys to go and find great

9:25

entrepreneurial companies and invest

9:27

$500 million in 20 companies. You got 18

9:30

months. Go. In month three, I

9:32

>> That was your mission. That was

9:32

>> That was my mission. That mission number

9:34

one out of business school. Now that I

9:36

was speaking Portuguese, I could I could

9:38

go.

9:40

>> And by month three,

9:42

>> I remember talking to a buddy of mine

9:44

because we were benchmarking different

9:45

models and buddy of mine had taken a job

9:48

in the US company that went public in

9:50

the do era. clearly a bubble being

9:53

valued at 20 times revenue which sounds

9:56

quaint by today's standards by by 1998

9:59

standards

10:02

and I said Dennis

10:05

it's a bubble how does it feel to be in

10:08

a bubble and he said to me grabbed my

10:10

hand and said Martin it feels better

10:13

than being outside the bubble and I was

10:15

like he's absolutely right I have to go

10:18

into this bubble I'm in the wrong side

10:20

of the

10:21

So very quickly left the fund and within

10:26

I think three months we had raised $80

10:28

million to launch subarino.com

10:30

>> uh which was the e-commerce Amazon.com

10:34

merged with Alibaba

10:36

uh to take on Brazil and that happened

10:39

very very quickly. A second time after

10:42

we sold my business during the GFC, I I

10:46

was working for another fund briefly

10:49

and

10:51

looking to buy sort of a fixed income

10:53

exchange in Brazil which a dominant

10:55

platform 80% margin business

10:59

a lot of competition and then all of a

11:00

sudden the GFC happened and everyone

11:03

dropped out everyone and I was like no

11:07

you double down and we were able to buy

11:10

a market dominant high margin business

11:13

that's six times

11:15

>> and we did it in two months

11:17

>> and people are like what do you mean

11:18

you're doing something with the GFC and

11:20

I said if we're not willing to buy a

11:23

dominant platform a six times ITA

11:26

>> we should shut down

11:28

>> the world it means the world is ending

11:29

and we should the world is not ending a

11:31

dominant platform will always be worth

11:33

more than six times IA and there's been

11:36

you know every every three or four years

11:38

there's one such

11:39

unique distortion that you have to move

11:41

very quickly. That's perhaps one of the

11:43

learnings of being an entrepreneur in

11:45

the dotcom. Like I'm a rare investor

11:46

that has been an operator, but I it's

11:49

not just that I was I had been an

11:51

operator.

11:52

>> What the do taught me and I just

11:56

realized this recently. You can do seven

11:58

years of work in one year.

12:01

>> Say Marvel. What do you mean?

12:02

>> Like when you when Elon Musk says, you

12:04

know, do your 10ear plan and try to get

12:06

it done in one year. Yeah. You're like,

12:08

he's like crazy. Yeah.

12:09

>> Look what he's built.

12:10

>> Yeah.

12:10

>> In in the dot, it felt like the world

12:13

was on steroids.

12:15

>> Like in Sumarino, not only had we raised

12:17

$80 million within the first three

12:18

months. Within one year, I was in charge

12:21

of uh international, we opened Sumarino

12:24

in six countries with warehouses and

12:27

customers and registrations and teams.

12:29

It was done in one year. If you had told

12:31

me how long it would take a normal

12:33

person to do that, I would say 3 to four

12:36

years. going fast and we were like no we

12:39

we have to do it like this is a first

12:41

first mover will be incredibly valuable

12:43

we did it in one year so it's this this

12:46

ability to move very very fast to

12:49

capture opportunities which are fleeting

12:52

which seem humanly impossible are

12:55

actually not

12:56

>> this seems like a moment of that is

12:58

happening maybe on mega steroids you

13:01

know I think of a company like cognition

13:02

as a recent example that I know well

13:04

where the pace of growth of the business

13:06

is it's just sort of hard to believe

13:08

that it's possible. You know, it's

13:10

serving developers. Maybe previously a

13:11

company like Stripe, which is one of the

13:13

great companies in the US in the

13:15

technology world, is a certain size.

13:17

It's grown that size over 15 years. And

13:20

these things are growing at a pace that

13:21

is it's sort of hard to wrap one's head

13:24

around. And so I'm curious how you think

13:25

about that in the current moment right

13:28

now, but also what lessons you learned

13:30

about what it takes to go to put a

13:32

10-year plan into one year. like what

13:34

what is different about the behavior in

13:36

that compressed one-year period that

13:38

makes that possible?

13:40

>> So, this is like my fourth or fifth

13:42

bubble and all bubbles are born out of a

13:46

a truly transformative

13:48

>> technology

13:48

>> technology. Yeah.

13:49

>> And in all the previous bubbles,

13:53

the promise was spectacular. The short

13:57

term was disappointing and the long term

14:00

delivered more than expected.

14:01

>> Yeah. But in that process, a lot of

14:04

fortunes were made and destroyed.

14:06

>> Yeah.

14:07

>> So, um I think as a firm, John Athletic

14:10

has been around for 45 years. We try to

14:12

make different mistakes

14:14

>> in each bubble.

14:15

>> And I'm sure we're making

14:18

our approach this time,

14:21

different from the internet, has been to

14:23

be incredibly aggressive at deploying AI

14:26

in the portfolio.

14:27

>> Yeah.

14:28

>> The promise of AI is clear to everyone.

14:30

Let's see what's working in the real

14:32

world and let's share Brex practices.

14:35

And we got incredible scale with over

14:37

200 portfolio companies. We have a 100

14:39

people in our portfolio support

14:41

portfolio operations team. This year

14:43

we'll do 500 projects with the

14:45

portfolio. A third of them are AI

14:47

projects. So we're seeing what works in

14:51

the front lines. And as soon as we see a

14:55

use case with real ROI and real revenue

14:58

to the provider of the service and you

15:01

can sort of model what the economics and

15:03

the cost to serve and what the long-term

15:05

profitability maybe is of this exciting

15:07

new market,

15:08

>> then we pounce.

15:10

>> The first one where we felt that has

15:12

happened is code generation.

15:14

>> Yeah. Cognition and cursor and

15:16

>> and it's just happened right now in the

15:18

last 12 months.

15:19

>> It's crazy. I mean based on public

15:20

information anthropic revenues and

15:22

coaching went from 200 million to over 4

15:25

billion in 12 months in B2B that kind of

15:27

growth has not happened ever ever and

15:30

it's so exciting and it's working in

15:32

real life and programmers are happy and

15:34

then all of a sudden you've got this new

15:36

reality where human programmers are

15:39

hyperproductive and they're working

15:40

alongside agentic programmers who have

15:42

no moral northstar and do not sleep. and

15:45

how you get them to work together to a

15:47

common output which is super sensitive

15:48

to you the client who's running on the

15:51

software.

15:51

>> Yeah,

15:52

>> super exciting. That's one area

15:54

marketing optimization. Uh obviously

15:57

it's it's machine learning on steroids.

16:00

Uh we we we we're investors in Liftoff

16:02

which is very much on this. We're

16:03

investors in a software company called

16:04

Insider that does enterprise marketing

16:07

optimization. Uh data companies

16:10

turbocharged with AI. We're investors in

16:12

a Israeli company called VI. There's so

16:14

much. It's super exciting. It's super

16:16

risky. We're probably going to go look

16:18

back and say we weren't bold enough in

16:20

going for the killer app soon enough,

16:22

but we've been bold enough before and it

16:24

didn't pay to go very early. And I think

16:26

what's really interesting about GA and

16:30

we've been around for 45 years through

16:33

all these technological cycles and we've

16:36

been international for 30 years. We've

16:38

been in the in emerging markets for 25

16:40

years. We take on a lot of risk, micro

16:43

risk. We take on a lot of technology

16:46

risk because we are investing across

16:48

what we call 18 power alleys that cut

16:50

across five sectors.

16:52

Guess what our loss ratio is?

16:55

>> Tell me

16:56

>> 4%.

16:57

>> On capital or on capital

16:59

>> on capital on capital. Okay.

17:00

um

17:02

for this kind of like when in venture

17:04

and growth equity loss ratios of 20 to

17:07

40% are common but there's something

17:10

about the way we deal with risk that

17:13

allows us to capture what we think are

17:15

reasonably good returns but that's

17:17

surprisingly

17:18

low risk ratio and it has to do I think

17:21

with an appetite for risk uh we don't

17:24

take binary risk for us in when we do

17:27

the sort of the scenario planning of

17:29

three to 1,000 scenarios on one dozen in

17:32

mind in one mind like you do when you

17:34

think of an investment for us a worst

17:36

case scenario a company grows into the

17:39

valuation we paid for it

17:42

and that limits what you do it limits

17:44

the timing of where you go into a new

17:46

industry you probably leave some money

17:48

on the table but you also leave a lot of

17:51

risk on the table and that product of

17:55

you know reasonable returns with low

17:57

risk

17:58

is a great product.

18:00

>> I have 95% of my net worth in that

18:02

product and I sleep well at night.

18:03

>> Yeah.

18:04

>> I have a vastly undiversified portfolio

18:06

of you know two assets GA. Yeah. And

18:08

treasuries.

18:10

>> The the the 45 years ago the sort of

18:12

origin story of GA itself is so

18:14

interesting. Chuck Feny such an

18:15

interesting character. How does his

18:18

spirit loom in the business and in your

18:22

personal consciousness?

18:24

>> He's the accidental billionaire. got the

18:26

idea of duty-free by looking at naval

18:28

bases where commerce was free in the

18:31

Pacific during the Korea war. Starts

18:33

building these duty-free shops, becomes

18:35

a billionaire, sells to Louis Vuitton,

18:37

and he's confronted with the question,

18:40

what is the purpose of wealth? What do I

18:43

do with this wealth? And his answer

18:45

resonated really well with me. The

18:48

purpose of wealth is to improve the

18:50

human condition now, not tomorrow, now.

18:55

because the present value of happier

18:58

life for more people now is very

19:01

valuable. Uh so he wants to give it all

19:04

away. Forget giving half away.

19:07

>> He's I'm he's like my v my dream is my

19:09

last check will bounce. I want to die a

19:12

poor man and I want to give it all. Uh

19:14

but before I give it all, I believe uh

19:18

you can create additional wealth by

19:20

investing in innovation, by backing

19:23

great entrepreneurs globally. And he

19:26

said, you at GA to the original founding

19:29

team at GA, go back the world's best

19:32

entrepreneurs, be a good partner, and

19:34

know that all the proceeds of our work

19:37

will go to great causes. And we've been

19:39

doing that for 45 years, backing great

19:41

innovators

19:43

everywhere. We've invested in over 500

19:46

companies over the last 45 years. Half

19:49

of our investments have been in the

19:50

United outside of the United States. And

19:52

we've seen the power of innovation to

19:54

create wealth uh globally. This is not a

19:58

privilege just to US. It's not a

19:59

privilege just to European. And this

20:01

concept of what is the purpose of wealth

20:07

is also meaningful personally. Like I I

20:09

I think when I think of the wealth I'm

20:11

creating and the people that I work with

20:13

are creating, we're all incredibly

20:15

thoughtful

20:17

of how we allocate our time and wealth

20:20

to make the world better and in the ways

20:22

that are meaningful to us. And there's

20:23

no right and wrong. Uh but I find that

20:26

accumulating wealth is a is is makes you

20:29

gloated and slow using your body and

20:32

your life as a a channel of you know

20:34

wealth that comes but goes to places

20:36

that can be made better. But it's a

20:38

beautiful way to approach life and

20:41

particularly if you're in the profession

20:42

of allocating other people's wealth into

20:45

great innovators. It it all makes sense.

20:48

It all fits in internally consistent and

20:51

that's why we've been around for 45

20:53

years. They're not that many. You can

20:55

count them in in both hands. The number

20:57

of firms that are investors in tech and

20:59

innovation that have been around and

21:01

been successful this long. And I think

21:03

it has to do with the internally

21:06

consistent vision, mission, and plan

21:10

that Chuck had for GA.

21:12

>> That's not a normal origin story for a

21:14

firm like this. Usually, it's a really

21:16

just purely commercial enterprise. Some

21:17

young investors set off and and build a

21:19

firm. Um, this was different. What else

21:22

about that founding DNA makes the setup

21:24

of the firm unique? How does his

21:26

original vision and setup allow you to

21:28

act differently than others do today?

21:30

>> There's this phrase written into our

21:33

founding documents which is we're good

21:35

partners to each other

21:37

to our founders and to our clients. The

21:40

partnership ethos is fundamental. And

21:42

when you look at 45 years of references

21:45

of 500 people we've 500 companies,

21:48

thousands of people we've partnered with

21:50

and you say, "What do you think of GA?"

21:51

They're good partners. They're good

21:53

guys. They're good people. They they say

21:56

they do what they say they're going to

21:57

do. They put the company's interests

21:59

first. Sometimes we're accused of being

22:02

dolphins in a sea of sharks. And I love

22:04

to be a dolphin. Who wants to be a

22:05

shark? Dolphins have much better life.

22:08

Uh so I think that's a big part of the

22:11

firm's DNA. So I'll give you an example.

22:13

I uh I ran our general Atlantics uh

22:16

Latin America program for the first

22:18

seven eight years of my career at

22:20

General Atlantic and in all the due

22:21

diligence uh sessions they asked me

22:24

what's how did you do it? Yeah. How did

22:26

you make money in the one neighborhood

22:27

that no one makes money because

22:31

no I just I don't go that's part of the

22:33

reason but the other reason

22:38

is I say the reason we do well in Latin

22:41

America is we don't have a Latin America

22:42

fund.

22:43

>> Ah

22:44

>> because if we had a Latin America fund

22:45

>> we're going to put money in Latin

22:46

America.

22:47

>> We're going to buy at the top but sell

22:48

at the bottom. H and you know what? If

22:50

you want to make money you do the

22:51

opposite. You buy at the bottom you say

22:53

at the top and they're like oh

22:55

interesting. Why doesn't why don't other

22:57

people do it? It turns out it's really

22:59

hard to do to um

23:03

have a team in Latin America or in China

23:05

or in India or in Southeast Asia

23:09

compete for attention and money through

23:11

a Guang Global IC.

23:13

It's so hard to do unless your culture

23:17

is about partnership. The culture

23:20

demands good partnership.

23:22

>> Yeah. and the culture expels behavior

23:25

that's not consistent with being a good

23:27

partner. We're structured in in a way

23:30

that first we are the largest investor

23:33

in our own product by design. Right now

23:36

we have about the employees of General

23:37

Athletic have about 8% of the funds we

23:40

administer over $5 billion of our own

23:43

capital. This does not feel like

23:46

managing other people's money. this

23:49

feels my day-to-day I'm managing my

23:51

family wealth first and foremost and I'm

23:53

doing it with care and with intention

23:56

and purpose the way we um

24:00

fund raise is different also one one of

24:03

the problems with the industry is the

24:04

fund the five-year fundraising cycle to

24:07

to be able to raise your next fund you

24:10

have to deploy at a certain speed and

24:11

you need to return capital a certain

24:13

cadence otherwise you don't get to do

24:15

the next fund and if there is that

24:18

winter of risk like we've had for the

24:21

last three years. Uh you're out of dry

24:24

powder exactly at the time that things

24:27

are on sale. So the traditional

24:29

fundraising cycle fiveyear cycle creates

24:31

lots of distortions and pain for our

24:33

industry. Uh we have an evergreen a

24:36

hybrid evergreen fundraising cycle

24:38

meaning yes every two to three years we

24:39

have a normal fund. So if you want a

24:41

normal fund come to GA every two or

24:43

three years perfect but if you're a

24:45

large institution and are willing to do

24:47

a standard managed account

24:50

you can come in anytime and the two

24:52

structures invest at same portfolio from

24:54

here forward there's never conflict of

24:56

mind the legacy but the advantage of

24:58

that is there's no fundraising cliffs

25:01

we're always fundraising it's always

25:03

steady there's no big jumps there's no

25:05

pressure to liquidate something to meet

25:07

some artificial target that makes our

25:10

lives so much easier. And then the the

25:12

sort of third component that I think is

25:14

distinctive which I hated initially

25:16

because uh we have a communist system of

25:19

compensation which is you all get a

25:21

percent of the total performance not

25:24

your individual performance. I was you

25:26

kidding me? I'm a spear fisherman.

25:29

>> I'm a spear fisherman. I I I got some

25:31

big fish left in me. I mean this

25:33

communism didn't work in the Soviet

25:35

Union. Why is that going? And then I saw

25:37

how it changed everything.

25:40

in that the level of collaboration is

25:43

fantastic. And the way you prevent the

25:46

Soviet Union from happening is if you're

25:49

not pulling your weight, you're not on

25:50

the boat. So, it's a meritocracy in that

25:52

you to be in this community where we all

25:55

win together and lose together. We all

25:58

have to be effective and bringing as

26:00

much into the partnership that we're

26:01

taking away from it. And that's what

26:03

keeps the health and meritocracy of the

26:05

system. But there isn't a hyper

26:07

incentive to be hyperproductive because

26:09

if I'm hyperproductive, I'll make more

26:11

wins in that game. No, it's it's it's

26:13

much more about winning as a team as

26:15

opposed to winning as an individual.

26:19

>> The the that dual structure, which is

26:21

unusual, you know, not not common. What

26:24

are the negatives or tradeoffs

26:25

associated with that? Like do the fund

26:27

investors get upset that they don't

26:29

really know like what percent of the

26:31

total they're going to get? There's two

26:34

two two very serious trade-offs. First

26:36

of all, it takes forever to explain.

26:40

>> We'll do it at scale right here. They'll

26:42

never have to do anything.

26:43

>> And they're like, why do you have two

26:44

series and why which one is better?

26:46

Which one is worse? I can get it why

26:48

this is good for you, but how is it good

26:50

for me? So, sort of the on boarding

26:54

experience is a painful experience. The

26:57

other uh downside is fundraising is a

27:00

perpetual activity. Whereas for uh a lot

27:04

of my competitors every five years it's

27:07

a six-month sprint that all they do is

27:09

fund raise and then they can not fund

27:11

raise for another four and a half years.

27:13

>> It's kind of like binge dieting. You do

27:15

it you only do it once every six years.

27:17

And for us it's a no-brainer. That's a

27:19

structure that leads to more productive

27:23

deployment of C. My my friend John Kim

27:25

who is a we're very well-known

27:26

fundraiser at General Catalyst has this

27:29

simple equation which is that persuasion

27:31

equals desire minus fear. What have you

27:33

learned about fundraising given that

27:35

you've had to do it as a firm on a

27:37

constant basis?

27:39

>> I think most humans go from FOMO to fear

27:43

and one of the traps of our industry is

27:46

you can only fund raise when things are

27:48

very expensive

27:50

>> because that's when everyone's on FOMO.

27:52

Have you been able to invert that fear

27:54

to FOMO problem so that you can if you

27:57

have been able to raise some money in

27:58

the harder times? What is the key to

28:00

doing that? Well,

28:01

>> there's always someone in the world that

28:03

has excess capital even in a time of

28:06

fear

28:08

and you go there. I I do this like in

28:10

Brazil, you know, one other of our

28:13

tricks or tricks, our strategies to

28:15

navigate global complexity

28:18

is in every geography we're in,

28:21

we have the best families, the most

28:24

entrepreneurial families become

28:25

investors and we cultivate them not

28:27

necessarily for their money, but for

28:29

their insights

28:30

>> around the country and around the

28:31

entrepreneurs with which we partner. It

28:33

takes a really long time and and a lot

28:35

of those families are typically

28:36

entrepreneurial. They're like, "No, no,

28:37

I don't invest in funds. I invest

28:39

directly because I created a business

28:40

and I'm so good and I'm good at getting

28:42

the big fish. And I'm like I asked him

28:44

very simple question. I say hey um what

28:48

percent of your net worth you have in

28:49

Brazil?

28:51

>> And they're like h like liquid net

28:54

worth. No, no, no, no, total net worth.

28:57

And they're like the number is typically

29:00

between 90 and 95%. I said that's very

29:03

interesting. And I said close your eyes.

29:06

Imagine you're not Brazilian. you're a

29:08

citizen of the world, what percent of

29:11

your wealth would you put in Brazil? And

29:13

they're like, oh, 3%. Yeah, how about I

29:17

help you get a little closer to three

29:19

than the 95 you're in. So, I find that

29:22

argument to be genuinely effective

29:25

because it's genuinely in their best

29:27

interest.

29:28

>> And I think people have a natural

29:29

tendency to overinvest in that in which

29:32

they understand. And of course, those

29:34

families understand what it is to invest

29:36

in Brazil. But in doing that they're

29:38

massively underdiversified and the world

29:41

has become really really risky and

29:43

there's only one free lunch in finance.

29:46

Do you remember that from

29:48

>> diversification is the only free lunch.

29:51

H so thinking strategically about you

29:53

know how to diversify with whom to

29:55

diversify is is hard but super valuable

30:00

if you want that free lunch. Speaking of

30:02

diversification, maybe the most

30:04

interesting dimension of that today is

30:05

geographic. We were talking before we

30:07

hit record about the incredibly wide

30:10

gulf between the pristine US, you know,

30:13

equity assets and basically everywhere

30:15

else in the world. There was a time when

30:17

you saw this chart between like the S&P

30:19

500 and the Aquorld XUS or something and

30:22

it was kind of back and forth and back

30:24

and forth and then the line has just

30:25

gone like this for 20 years where the US

30:27

has just so completely dominated

30:29

everybody else in enterprise value

30:31

creation or or some measure like that.

30:34

How do you interpret that shift? Is it

30:36

secular? Is it is it going to be

30:38

cyclical and go back towards the

30:40

international markets? What do you think

30:42

about that crazy bifurcation?

30:45

The premium for ex US exceptionalism has

30:50

never been higher. US public equities

30:54

are trading at 26 times earnings for a

30:57

4%

30:58

forecasted growth which is at the 97th

31:02

percentile of the last 25 years. And the

31:04

US dollar despite a 10% depreciation

31:07

this year is pretty much uh two standard

31:10

deviations far away from the uh the

31:13

neutral state.

31:15

So the US has never been

31:18

this expensive. I love the US. It's

31:20

still the number one economy. I still

31:21

want have half my assets in the US, but

31:23

not 90% of my assets in the US. Not only

31:26

is it very expensive, total debt to GDP

31:28

is 125% of GDP. That is the highest of

31:31

the OECD. It's higher than it was after

31:34

World War II when America levered to

31:36

defeat the axis of evil. current plans

31:38

in place, within five years, we're going

31:41

to be at 145% of GDP, which is higher

31:44

than Greece and Italy. And the US has

31:48

not had a recession since 2009. Are you

31:50

sure you want to have 95% of your assets

31:52

in the United States of America? I I

31:55

don't. Um, if you look at the rest of

31:58

the world, uh, you can buy Europe at 14

32:00

times earnings, you can buy Brazil at

32:02

nine times earnings, you can buy Mexico

32:03

at 10 times earnings. uh we're we're

32:06

finding 40 50% growers at 12 times I

32:08

zipa 14 times IDIA many of them serving

32:11

dollarized clients uh so

32:15

the case for global diversification the

32:18

price for global earnings the case has

32:21

never been strongest the price has never

32:23

been lower on a relative basis so I do

32:27

think that in the next 10 years those

32:30

who achieve some level of a

32:31

diversification will be rewarded because

32:34

I do think uh there's a little bit of

32:36

froth in the US market and the opposite

32:38

in a lot of the emerging markets.

32:40

>> What have you learned on any recent

32:41

trips to China?

32:42

>> China is fascinating and I've been going

32:45

to China for 25 years and I've seen the

32:48

development. It's the fastest change in

32:52

terms of per capita GDP in modern

32:54

history or any country at at scale. It's

32:57

an incredibly complex society.

33:00

um tremendous amount of innovation and

33:03

we were lucky in having been early in

33:05

China as G. We've been investing there

33:07

from 25 years. I am highly optimistic

33:10

that tensions have stabilized and that

33:14

market conditions are are are are

33:17

improving and we've been underweight

33:19

China for the last 5 years where we're

33:21

we just we just did two deals. We're

33:23

going to pick it up a little bit.

33:25

There's always binary risk on the around

33:27

the geopolitics, but there's just so

33:29

much innovation. There's much so much

33:30

entrepreneurial zeal. Um the one thing I

33:33

learned I actually learned over drinks

33:36

with a Chinese entrepreneur. So I I've

33:37

done business in 19 countries and I love

33:40

to connect on a human level with the

33:42

entrepreneur. So much so much even at

33:43

growth stage so much of the assessment

33:46

of the company and of the partnership is

33:49

about chemistry and uh it was very hard

33:53

for me to build chemistry with the

33:55

Chinese entrepreneurs. One night I'm

33:57

having a long dinner with lots of um you

34:00

know good food and and alcohol with an

34:03

entrepreneur who was an anthropology PhD

34:05

of University of Arkansas. And I said if

34:07

someone can explain me the Chinese

34:10

mentality it's this man. He said to me

34:12

and like any oversimplification it's

34:16

unfair but there's a grain of truth. And

34:18

he said um what you have to understand

34:21

about the entrepreneurs you're dealing

34:22

with. He said, "This generation of

34:24

entrepreneurs,

34:26

people who are in their 30s and 40s,

34:28

they're all children of the cultural

34:30

revolution.

34:32

Everything was taken away

34:34

from these families, everything. And

34:38

they are scarred and they have something

34:40

to prove because they think something

34:42

was stolen and they will get it back."

34:45

So there's a level of drive and ethic,

34:48

work ethic that probably matches the

34:51

refugees of World War II that came to

34:53

the states and did these great

34:54

businesses after World War II or other

34:57

people that have, you know, had hardship

34:58

in in their life. But this applies to

35:01

98% of the entrepreneurs.

35:04

They saw it with their parents.

35:06

>> So that's the other condition you should

35:09

take into account. How do your ancestors

35:12

show up in your life and values?

35:16

>> We're all products of our traumas and

35:19

our adventures and our dreams is my

35:22

worldview. So what are my traumas? Some

35:24

are personal and some are generational.

35:27

The generational traumas

35:29

on my mother's side

35:32

Jewish family had to flee the Russian

35:34

Empire through Romania, then Argentina,

35:36

then Bolivia. So fleeing leaving

35:38

everything behind from my father's side

35:41

very wealthy uh landed oligarchy of

35:45

Bolivia h in 1952 there's a revolution

35:49

they lose everything and their house and

35:51

farms get burned down and they almost

35:53

die

35:54

>> when my father was a teenager. So on

35:56

both sides there's a sense of loss and

36:01

uh escape that is very present and they

36:05

uh decide to become communists and

36:07

doctors. They're both doctors in public

36:09

hospitals in a little town in Bolivia.

36:12

So that's their their trauma which I

36:14

relate to the cultural revolution.

36:19

They are religious so not not atheist.

36:22

Um in in my personal life the trauma

36:24

trauma comes from two places for me. Uh

36:27

one is I grew up in Bolivia in the 80s

36:29

and that was chaos. Bolivia in the 80s

36:33

seven presidents in 10 years including

36:34

four coup detas. We had inflation now

36:37

you got 5% inflation. We had 35,000%

36:40

inflation. So time

36:42

>> 35 35,000 time value of money. I

36:45

understand. Okay. Like like the only

36:47

time my mom ever punished me was one

36:50

time she sent me to exchange her salary

36:52

for dollars when she got it. And I took

36:55

a 1-hour break to visit a friend and it

36:58

lost half its value in that hour. So I I

37:01

I was grounded for a year because of

37:04

that one hour break on the exchange. So

37:07

anyways, uh so so so and there was also

37:10

a lot of violence because of ethnic

37:12

violence in Bolivia. So it was it was

37:14

rough. It was it felt unsafe. It felt

37:17

turbulent. And then I I have a genetic

37:20

disorder. I I I bruise very easily like

37:23

very very easily. So getting out of bed,

37:25

deciding what activity to do is a

37:28

riskreward tradeoff since the age of

37:31

five.

37:32

>> And that is a way of seeing the world

37:34

that most people

37:35

>> risk. Like I know how to price risk. I'm

37:38

like ah not worth it. My my friends are

37:41

like why are you always thinking of the

37:42

downside? Well, quit. I have my reasons.

37:46

So anyway, so that's I I find when

37:48

trying to understand a person, I do it

37:50

with entrepreneurs, seeing what their

37:52

trauma was is super useful because I

37:56

find a lot of the most driven people are

37:59

driven because of foundational traumas.

38:02

And if you understand them and you're

38:04

traumatized yourself, you can relate and

38:06

empathize, but you also understand the

38:08

intensity

38:10

that drives them. and and whether they

38:13

can manage it and channel it

38:15

productively. But but if you can, it is

38:18

such a wonderful engine of

38:20

transformation

38:21

and it's cur curative. It's it's healing

38:25

to channel it in a positive way.

38:27

>> Have you ever worked with somebody that

38:28

did extremely well with none of that

38:30

traumabased drive who was just well

38:34

adjusted and happy and kicked ass?

38:37

>> No. Still looking for her or him. zero.

38:41

And

38:42

>> and again, it doesn't need to be rack to

38:44

riches. It doesn't need to be a big

38:46

disease. It could be like I heard one of

38:48

one of our one of my fiercest

38:50

competitors. He was cleaning. He was

38:54

mowing the lawns of his buddies who were

38:57

with the cute girls and his entire life

39:00

he wanted to show them. I don't judge.

39:03

That's a real trauma. Pain is pain.

39:06

>> Yeah.

39:06

>> So, how did you learn to harness it?

39:08

because the the other end of the

39:09

spectrum could be unharnessed and just

39:12

chaos. How do you learn to harness or

39:14

channel it to something productive?

39:16

>> Managing one's emotions productive

39:18

requires either therapy, writing a

39:21

journal, or meditating. You should do

39:23

two of the three.

39:25

I do two of the three.

39:27

>> Try to do the third one, but it's really

39:28

hard.

39:29

>> Meditation.

39:29

>> Yes.

39:32

>> Yeah. We're on the same page. If if I

39:34

asked a bunch of people that knew you

39:36

and the investments that you've made

39:38

across your career, what is a U

39:40

investment? Like what are the

39:41

characteristics where they see that

39:42

company like, oh, you know, how would

39:44

they describe it?

39:45

>> This is a funny story. I'll answer the

39:47

question, but I'll answer. Yeah.

39:49

>> Uh, so when I got promoted to chairman

39:51

of the investment committee, so elevated

39:53

from a Latin America role my life to uh

39:56

head of the investment committee of

39:57

General Atlantic, this iconic global, I

40:01

was lost. So I go to the the the

40:03

founding two founders. Steve Denning was

40:06

a CEO for the first 20 years.

40:08

>> Army man, Mckenzie man, Stanford MBA

40:11

structured. I say, Steve,

40:14

how do I

40:17

make decisions across so many

40:20

geographies and business models? What's

40:22

the framework you think I should apply

40:24

to add value to my partners? and he

40:26

said, "You should develop a checklist

40:29

that captures the characteristics of a

40:32

winning GA deal." So, go back and look

40:34

at our 25 years of history, our best

40:37

deals. I'll share a couple

40:38

characteristics. I I give you the three

40:40

M's, but they're probably five Ps as

40:42

well. Create a checklist. And I was

40:45

like, "Yeah, checklist." Same day, I go

40:49

to the co-founder, uh, Dave Hodgson.

40:52

He's he's just super glued but just the

40:54

smartest guy in the room always.

40:56

>> Yeah.

40:57

>> And I asked him the same question and

40:58

the first thing he says

41:01

refuse avoid the temptation to use a

41:03

checklist. If it was as simple as a

41:06

checklist, we wouldn't get paid millions

41:07

of dollars to do what we do. And I was

41:10

checklist. No checklist. Okay. So

41:12

whenever there is a paradox, there's an

41:14

elegant

41:15

unparadoxing of the paradox.

41:17

>> Yeah. So Danny Kaliman, thinking fast,

41:20

think slow checklist manifesto built on

41:23

work he did for the Israeli Defense

41:24

Forces to create the checklist for the

41:26

elite agents. Turns out uh the checklist

41:29

work, but in applying the idea of

41:31

checklist, there were these super

41:34

interviewers

41:35

that got even better results

41:38

consistently than just the average

41:40

interviewer. So, well, there was

41:41

something beyond the checklist that that

41:46

was statistically significant. And

41:48

there's one interview of the super

41:50

interviewer where she says, "I do the

41:52

checklist because I have to, but after I

41:54

do the appraisal, I close it and I close

41:58

my eyes and see how I feel and I go with

42:01

my gut and she has perfect scores."

42:06

So the uh framework I use for what's the

42:10

perfect martin or g ide deal is the

42:12

combination of a checklist with my gut

42:14

which I call the educated intuition.

42:17

What's in the checklist of things we

42:19

like? Huge TAMs, business models that

42:22

create economic value and have mode

42:25

teams with the right go forward

42:27

capabilities. Uh situations where

42:29

there's inorganic growth to get and

42:31

there's tremendous amount of strategic

42:33

value meaning someone will overpay to

42:35

have this capability if we are

42:37

successful. Uh so those are the things

42:39

that uh the checklist aspires. Me

42:42

personally, in the deals I've led, um,

42:45

they have to make the world better. I am

42:48

so proud that I invested in the number

42:50

one investing platform in Brazil when

42:53

there were only 80,000 people that own

42:54

stocks in Brazil. And now 10 million

42:57

people

42:57

>> own stocks.

42:58

>> What's it called?

42:59

>> XP. It's publicly traded, $10 billion

43:01

market cap. I invested when they were

43:02

nothing. I am so proud that I went

43:06

against every convention and invested on

43:09

an edtech company. ETH was a dark alley.

43:12

We have power alleys. There are some

43:14

places we don't touch. And I was like,

43:15

"No, no, no. This is different. This is

43:17

different." This little company in the

43:19

northeast of Brazil which was creating K

43:21

through2 learning systems which is sort

43:23

of a instead of using textbooks, you

43:25

package everything in a sort of hybrid

43:27

notebook with digital

43:29

went from 80,000 students to 8 million

43:32

students. 8 million kids every day today

43:36

uh use this platform and it's world

43:38

class. is really good content and it's

43:41

an amazing entrepreneur, son of a

43:43

teacher and we made money. Uh we have a

43:46

platform that uh 97% of financial

43:50

institutions use for digital on

43:52

boarding. Turns out Brazil is the world

43:55

capital of online fraud and this is the

43:57

one company that catches it. And I am so

44:00

proud that I started mentoring this kid

44:01

when his company was nothing and I did

44:03

it through Endeavor and it took me eight

44:05

years before I had like became

44:06

investable for J and then we invested

44:08

and now they're dominant and so it's if

44:11

they makes the world better I you see

44:14

it's beyond money. It's energy. If the

44:16

checklist is mind and the instinct is

44:20

gut, have you met a great investor who's

44:24

mostly heart?

44:29

Uh, no. I think

44:32

heart is super important if you want to

44:34

be a leader of a large organization

44:37

because you have to move the hearts of

44:39

hundreds, thousands of people to row in

44:41

the same direction with purpose and and

44:43

with effectiveness. Uh and that is

44:46

crucial and the heart is so powerful. It

44:50

overrides gut and brain. It and to do it

44:53

at scale. You you see these people that

44:55

are super good leaders. The energy is

44:59

captivating and they are wizards of the

45:02

trade. It's really hard to do all three.

45:06

A and part of being a good investor

45:09

is to not fall in love

45:12

because at the end of the day you have a

45:14

fiduciary duty to produce returns and

45:18

you have to make some tough calls and

45:21

love is a treacherous thing. So funny

45:24

story. So the one time that I didn't

45:26

follow the checklist was uh for love. So

45:31

obviously I had a checklist for the

45:33

woman I'm going to marry. And when I met

45:35

Daniela, my Portuguese teacher, she

45:38

didn't score very high on the checklist.

45:40

>> Where was she deficient?

45:41

>> I will say, but things that are

45:43

absolutely irrelevant to the task at

45:45

hand. I had the wrong framework.

45:48

And she was perfect in every way. And

45:49

she's been perfect in every way. So, in

45:51

matters of the heart,

45:54

forget the checklist.

45:55

>> Yeah.

45:55

>> But I don't think the three of them come

45:57

together in the investment profession.

45:59

>> You uh you mentioned the two founders.

46:00

What about Bill Ford? What have you

46:02

learned from him?

46:03

>> Oh, Bill.

46:05

so much. Uh, so I think I I've worked

46:08

with Bill for 15 years. I actually

46:09

pitched Bill my startup and this is 1998

46:14

came in through through New York and I

46:16

had heard a lot about General Atlantic

46:18

and how they're different and they think

46:19

long term and they're good partners and

46:21

Chuck Feny really hard to get the

46:22

meeting. We give them the meeting. Bill

46:24

and I really hit it off. I made the

46:27

pitch and he's like, "Uh,

46:30

we're not ready for Brazil.

46:31

>> I'm really sorry." And I was heartbroken

46:33

because I really wanted G. And Bill was

46:36

an amazing guy. 10 years later after I

46:39

sold my business, was working at another

46:40

fund. He called me and was like,

46:42

"Remember me?" I was like, "Yeah, I

46:43

remember you." He's like, "Can we try

46:46

this again?" I said, "Yeah, we can try

46:47

this again, but just for you know, you

46:49

would have made 18 times your money if

46:50

you had said yes." So, yeah, yeah, I

46:52

know. I know. I know. So, come. Bill um

46:57

has an incredible ability to see around

46:59

corners and and and be visionary in

47:02

making bets before they're obvious.

47:05

>> So going into Europe, going to the

47:06

emerging markets, going into consumer,

47:08

going into life sciences, pushing me now

47:11

to go into robotics and humanoids, I'm

47:12

like, Bill, too early. No, we need to go

47:14

to So he's he's he's an incredible

47:17

ability to to look around corners. He uh

47:20

also in managing the partnership

47:24

and us has heart not for investment

47:27

decision- making but in keeping our

47:30

culture the meritocracy of the firm also

47:33

with heart has helped me develop as a

47:36

leader of of GA and letting from the

47:39

heart and is an incredible money maker

47:41

so his mind

47:43

>> that helps too

47:44

>> that helps that tip detail

47:47

>> as you've progressed in your investing

47:49

specific career.

47:51

>> What changes the most as you become more

47:53

senior? How does it feel the most

47:55

different doing it today versus doing it

47:57

when you're a, you know, lots to prove

47:59

young analyst?

48:00

>> Yeah. The hardest thing when you're

48:02

young is developing patience and the

48:04

conviction that you can wait a little

48:06

longer for the big fish. You're young,

48:08

it's up or out. You want to get going.

48:10

>> You want to get going. You want to get

48:11

deal experience. You want to get notches

48:13

on your belt. And that's completely

48:14

wrong instinct. And when you're older,

48:17

you have a lot more range. You've seen a

48:19

lot more and you got patience. You're

48:20

like,

48:22

>> "Nothing scares me and I know a big fish

48:24

will come. Calm down. No pressure."

48:27

>> Um,

48:29

you are less in the front lines and more

48:32

as a coach player helping you, training

48:35

young partners to do what you used to

48:37

do. Uh, and initially that can be very

48:40

demotivating because Tom Brady likes to

48:43

be on the field, not coaching or opining

48:47

on Fox. Yeah, maybe not not so fun. Uh

48:51

until you re re-imagine the game and you

48:54

live vicariously through the people

48:55

you're training and you enjoy their wins

48:58

almost as much as you enjoyed your wins.

48:59

So that's been the the the the me the

49:02

mental flip that I had to do to enjoy

49:04

this phase because of course scoring

49:06

goals is better than coaching of unless

49:10

you make the mental shift that live

49:12

vicariously through them. The hard thing

49:15

and that's why there's not that many

49:18

venture and growth equity investors over

49:20

over the age of 50. It's not just that

49:23

we call in rich or we get tired or we

49:25

develop new interest. I I think our

49:28

brain ages and stops being plastic. So

49:31

one one one of the uh great learnings

49:33

from beautiful mind Dave Hodson who's

49:36

aged beautifully. He's in his late 60s

49:39

and is very sharp and very much on top

49:42

of the new trends and he defies the

49:45

convention and I said what what what is

49:47

the secret to forget Peter Ata I want to

49:50

hear from you

49:51

I just want the brain I don't I don't

49:53

care about my V8 and the max I want I

49:56

want the young brain and he said three

49:58

things the most important one is I

50:00

refuse to think like an old man

50:03

still plays I still wonder I'm still in

50:07

awe and I don't fall into the trap of

50:10

thinking I have the answer to

50:11

everything. I'm always learning,

50:13

experimenting, and playing. And that's

50:15

the hardest part because uh we have this

50:19

illusion as we get older that there's no

50:21

room for play. There's no room for play.

50:24

There's always room for play.

50:26

>> How do you inject that into your life?

50:28

>> You just don't take yourself too

50:29

seriously. I'm always laughing about

50:31

everything. making fun of every even

50:34

even when confronted with the worst

50:38

perfect storm where something happens I

50:40

start laughing and I say what are the

50:42

odds so many bad things could happen all

50:44

at once this HAS NEVER HAPPENED BEFORE

50:47

SEVEN THINGS AT THE SAME time let's work

50:50

through it

50:51

that attitude I think is makes life a

50:55

lot more fun

50:56

>> so so what do you make of this current

50:59

bubble that we're inside outside you

51:01

know depending on the

51:02

You mentioned humanoids, you mentioned

51:04

bio a little bit. Like there's there's

51:06

all this exciting stuff happening

51:09

probably all of which in the long run

51:11

will be amazing for people be a lot of

51:13

consumer surplus and all this. Um you

51:16

want to make money you know through this

51:17

process for your for yourself and your

51:19

partners. How does it feel to you to

51:21

>> this is more meaningful because it will

51:24

touch a higher percentage of GDP

51:26

>> right? The internet was the other very

51:28

meaningful one but it changes how we

51:30

interact with each other. This will

51:31

change much more than that. Unambiguous

51:34

recommendation. If you're in your 20s or

51:37

early 30s, go work at AI because you're

51:40

going to live through dog years.

51:42

Meaning, what we're talking about.com,

51:43

seven years of activity in one year. And

51:46

regardless of whether that company does

51:48

well or you make money, you're going to

51:50

have compressed learning

51:53

that only happens once every 20 years.

51:55

So, don't miss that opportunity. And

51:56

when I say that age group, I mean that

51:58

mental age group. You could be in your

52:00

50s and be in that mental after when

52:01

you're ready to take risk. Just go do

52:03

it. If you have a young mind today, go

52:04

work in AI because it's going to be so

52:06

much fun and the learning or I think

52:08

investing uh is risky. Our approach

52:12

which may prove to be too conservative

52:14

was to take it slow because it's not

52:17

clear yet where the value is going to be

52:21

created. It's not clear yet how much

52:24

more powerful the large language models

52:26

are versus others that are more

52:28

efficient um or how much of the value

52:31

will be captured by the by the models

52:33

versus the applications. So it's

52:35

exciting to watch. I know we're going to

52:38

have a moment where we're all going to

52:39

wake up and say we've invested too much.

52:41

I don't know if it's three years away or

52:43

18 months. I don't think it's No, for

52:45

sure it hasn't happened yet.

52:46

>> You don't think so? You don't think

52:47

there's a chance that we're like kind of

52:49

at we're in that moment already?

52:51

>> No.

52:52

>> Why? Why not?

52:53

>> It's not crazy enough. Well, I was

52:56

looking at some stats at comparing the

52:58

AI wave, let's not call it a bubble

53:01

wave,

53:03

to the com and to the railroads. And

53:06

it's looking at the ratio of capex to

53:08

revenue and and what percent of GDP was

53:11

involved in this and how was this capex

53:14

funded?

53:16

and uh capex to revenue still not crazy

53:19

and revenues new revenue streams are are

53:21

managing and the biggest difference

53:22

relative to railroads and.com

53:25

is the funds are coming from really rich

53:28

companies the magnificent six who are

53:32

printing money out of their dominant

53:34

positions are reinvesting a lot of this

53:36

money into the capex that's powering all

53:39

this innovation so it's very healthy

53:42

it's it's not junk bond speculators or

53:45

thin margin telecom companies that are

53:47

levering up the wazoo with retail money

53:50

to fund

53:51

this wave of innovation. It's really

53:53

profitable companies. So, I think it's

53:55

got more legs. Will it be bumpy? Yes. Uh

53:59

but the thing about predicting the

54:00

future is it's really hard. Explaining

54:03

the past is a lot easier. I'm always

54:05

interested in this difference between

54:08

risk, which I think of as sometimes

54:10

quantifiable or imaginable, and pure

54:13

uncertainty, like we literally just

54:16

don't know what's going to happen or and

54:18

if you think about where you've made

54:20

money, how much do you think came from

54:22

the un willingness to like embrace

54:24

uncertainty versus taking really

54:27

calculated risks? Listen, uh you never

54:34

invest

54:36

a lot of money without visibility to

54:38

what you're doing.

54:41

Uh there is fog and different layers of

54:43

fog. And what the fog does is it slows

54:46

you down, but if you look pierce

54:48

through, you see clarity. You see a

54:51

monopolist at six times. You see an

54:53

opportunity to take it's not a shot in

54:56

the dark and hope for the best. And what

54:58

you can't do is just shut down and say

55:03

this is too rust, too

55:05

>> like too unpredictable.

55:06

>> Yeah.

55:06

>> You just have to engage with the

55:08

unpredictability until you see something

55:11

before others and you strike for the

55:13

fish.

55:14

>> In an era like this when it's all

55:16

changing so fast and understanding the

55:17

core technologies is important. How do

55:20

you how do you personally learn like

55:22

what is your preferred method to stay a

55:24

breast of what is going on and like stay

55:26

in touch with reality?

55:28

>> Talk to young people.

55:29

>> Yeah.

55:30

>> Surf Tik Tok.

55:32

Try different apps. Try crazy things. Go

55:35

to places where there are no old people

55:38

>> and you don't care. I don't care someone

55:39

calls me old. I'm just playing.

55:42

>> Uh so it's it's just keep it fresh.

55:45

>> Value is in the new. M

55:48

>> being in the new always

55:51

>> uh even if it turns out to be a dead

55:53

end. Most of what we do is dead ends

55:56

>> but it doesn't mean it wasn't valuable

55:58

to try it.

55:59

>> Uh so that's the hardest thing.

56:02

>> There's been this wild transformation of

56:04

our industry in the time that you've

56:06

been a professional in it. Um what does

56:09

the competitive dynamic feel like to you

56:11

today? There's so many smart

56:13

>> the universe of amazing companies has

56:15

expanded. uh the number of hundred

56:17

million dollar revenue business growing

56:18

40 50% has grown 10x uh because more

56:23

technology more people taking risk in

56:26

more places unfortunately we compete

56:29

against 19,000 GPS like one of our it

56:32

was it was not very nice thing to say

56:33

but one of my competitors said there's

56:35

more GPS than McDonald's in in the

56:38

United States which you know it's one of

56:40

those GPS that are smaller they don't

56:41

feel nice when you compare McDonald it's

56:43

really too many GPS and and the industry

56:44

is consolidating

56:46

It's become incredibly competitive. You

56:48

have to have more clarity. What is your

56:50

competitive edge? How have we thought

56:52

about our edge brand? We've built this

56:56

brand about being good partners. This

56:59

brand means something and people get

57:01

value from GA inside. Attracts helps

57:04

them recruit talent, get clients, go

57:06

public

57:08

scale to have muscles that small shops

57:11

don't have. We have 100 people in

57:13

operations. They can help you with

57:15

pricing, Salesforce effectiveness, AI

57:17

for what customer service, whatever you

57:19

need. We got a team. It's there for

57:21

free. Go for scale. We got an in-house

57:24

human talent team that has taps into a

57:26

database of 15,000 vetted executives

57:29

that you need a CTO. We'll send you a

57:31

list tomorrow of eight guys in the area

57:33

who we've worked with and I think fit.

57:35

That's that's that's an area. And then

57:37

you have to be a specialist. Can't be a

57:39

generalist anymore. So, we've chosen

57:41

what we call the GA power alleys. There

57:43

are 16 parallies, things like AI

57:45

applications, value based care, digital

57:47

payments, 16 paralysis. Check the

57:49

website. In those paralities, we think

57:51

we're among the best in the world and we

57:53

show up with 32 case studies of we've

57:56

done this 32 times. And yes, you can

57:59

copy things that work, but guess what?

58:01

You don't know the things that didn't

58:03

work that we tried that we're going to

58:04

prevent you from trying.

58:07

So it it's made it harder to compete.

58:11

But I do think scale and experience

58:13

helps

58:15

provided you are deliberate at learning

58:18

from the experience and focused on how

58:20

you build capabilities with scale in

58:22

areas that really matter not just look

58:24

good on a website. If you're teaching a

58:26

seminar about or for young investors who

58:29

are only allowed to go invest in non US

58:32

companies, so everything but the US,

58:35

what are the most important things for

58:37

that crew to know

58:39

>> about doing that well that's distinct

58:41

from what it would take to do well in

58:43

the US?

58:44

>> There's a lot more volatility.

58:47

So there the frequency of surprises is

58:50

much higher. So agility is is is super

58:54

important.

58:55

Um we're also low trust cultures. They

59:00

um even though most of them are

59:02

religious doesn't mean you can trust.

59:06

So a higher percentage of the time you

59:09

may find yourself with a crook uh across

59:12

the table. So the value of referencing

59:16

is is is much more important. And how to

59:18

do a good reference is super important

59:20

because people don't say bad things

59:22

about other people easily. So that's

59:24

another one. H the third one which is a

59:27

positive one which is the one great

59:29

advantage of being outside the US is

59:32

there's so many things that don't work

59:34

well

59:38

>> lower hanging fruit

59:39

>> humongous lowerhanging fruit and if you

59:43

provide a great service you capture a

59:45

lot of value for a really long time.

59:47

>> How do you do a good reference

59:49

>> for an investment? You do it with a

59:52

family that has given you money to make

59:54

investments and you say, "Jang, we're

59:58

about to invest $200 million in this

60:00

entrepreneur.

60:02

Uh, you know, you know his grandfather.

60:05

Do you think we should take this risk?"

60:07

>> And he's like, "Oh, no way.

60:10

He's a crook. Son of a crook." Because

60:13

he has money with you. He tells you the

60:16

truth. If you didn't have money with

60:18

you, he'd say at worst he'd say, "I

60:21

don't know. There's some noise. I would

60:22

do my homework or they're fine." Like,

60:26

now for hiring,

60:29

there's another hack which I learned

60:30

which is so important. So much of life

60:32

is getting the right people on the bus.

60:34

And when you're going to do a reference

60:36

on a hire, you call the person and you

60:39

say, "Hey, I'm about to we're

60:41

considering David for this role. This

60:43

role involves the following five

60:46

challenges. Ba ba ba.

60:49

This is a very important decision for my

60:53

company because we can't get this wrong.

60:56

It's also a very big decision for David

60:58

because he's happy at his job and if he

61:00

gets this wrong, if we get this wrong,

61:02

we've wasted time and he's out of a job.

61:05

Help me assess if this is a good risk

61:07

for me and Dave. And if you can have an

61:10

honest discussion, if you don't feel

61:11

comfortable engaging like this, let's

61:13

not talk about it. But that's what I

61:14

need the reference for. You'd be

61:17

surprised. People are like, "Well, for

61:18

that risk, David, leave him there. He's

61:20

fine." But but that is a genuine way to

61:24

answer it because what I described is

61:26

actually true. If this is a bad fit,

61:28

David should not be taking this job.

61:30

Reference calls are like are not tell me

61:33

about David. Is he a good guy? That's a

61:35

waste of time because Dave People say,

61:37

"Yeah, he's a great guy. He's a great

61:39

guy, very competent.

61:40

>> What have you learned about

61:43

managing help manage the career success

61:45

of investors, which is a very

61:47

distinctive job from a career ladder in

61:49

a company or something? Um, incentives

61:52

matter a lot, I'm sure. I'm curious what

61:53

you've learned about incentives. Um,

61:56

what mistakes have you made? You know,

61:58

if you think about you being responsible

61:59

for other investors and you wanting them

62:01

to thrive, what what's the good, the

62:03

bad, and the ugly that that you've

62:05

>> It's an apprenticeship business. So,

62:07

pairing them up with different people

62:08

with different skills, different styles

62:10

is super important. Helping them from a

62:13

very young age to make recommendations.

62:18

Don't just do the task.

62:21

Answer the so what and ultimately say

62:24

what's my level of conviction in doing

62:26

this investment? don't rely just on this

62:29

more senior people. Actually, one of the

62:31

tricks I used to do because I've been in

62:32

three investment committees in my

62:34

career, you know, the 3G advent and uh I

62:38

would try to understand the mind of each

62:41

investment committee member and predict

62:45

what they're going to ask. So, I would

62:46

read the memo and say George Apollo is

62:48

going to ask this, Bill Ford is going to

62:50

ask this, Jan Carlos Toro is going to

62:52

ask this. And also predict their vote.

62:57

By the end of a year of doing this, I

62:59

had I was up to 80 90%. And what was

63:02

really interesting, it was forced me not

63:04

only to have my own opinion about a deal

63:06

because I would read the materials, but

63:08

look at it from the perspective of

63:10

someone who's really good at making

63:12

these kind of decisions. And my ambition

63:14

was to one day be completely

63:17

unpredictable when someone tried to do

63:19

this with me in when I became a senior

63:21

person because I was capturing learnings

63:23

from 30 perspective. It's not true. I'm

63:26

I'm actually pretty predictable by now.

63:28

But uh it's it's it's learning

63:31

vicariously by forcing yourself to have

63:34

opinions and also putting yourselves in

63:36

the minds of people who are proven

63:38

investors is a way of the apprenticeship

63:41

on steroids. And one of the things that

63:43

that we do at GA, which I'm really proud

63:44

of because it was culturally very hard

63:46

to do, our investment committees are

63:48

open to everyone.

63:49

>> The whole firm,

63:50

>> the whole firm, investment

63:52

professionals. So every Tuesday 190

63:54

people sign up and there's no

63:56

presenting.

63:57

>> We we come in directly to Shark Tag just

64:00

questions

64:01

>> and it's beautiful.

64:03

>> So So talk me through how that meeting

64:04

works. So one person like a sponsor is

64:06

proposing a deal.

64:07

>> So there's a deal team. The deal team is

64:09

typically a combination of a sector and

64:11

a geo put together. There's standardized

64:13

materials with the checklist. Uh it gets

64:15

distributed by Friday we yeah Tuesday we

64:18

come in. There's no presenting the deal

64:21

lead. is always a deal lead. The main

64:23

sponsor is there to answer questions

64:26

>> and we have five investment committee

64:27

members and the IC robot which also

64:29

opines and we just ask you questions.

64:32

>> What's the IC robot?

64:34

>> We so we've we've been training this

64:36

sixth member of the IC based on 45 years

64:39

of data.

64:41

So she votes on all our deals and and

64:43

we've we've been having her do this for

64:45

the last three years and we called her

64:48

>> is she any good?

64:49

>> So we've back tested her. Yeah.

64:51

>> And she's much better than humans.

64:54

>> But it turns out someone who's been

64:55

trained in the past is very good at the

64:57

past.

64:57

>> Yeah.

64:58

>> We only have three years of concurrent.

65:01

So we need to wait another four or five

65:02

years. I'm hoping that by the time we

65:04

retire, I retire about 10 years, she'll

65:08

be better than

65:09

>> if I was doing that, if I could somehow

65:10

do that exercise with you where I I

65:12

could predict the sorts of questions

65:13

that you tend to ask about companies,

65:15

what what are they like? What are the

65:16

big ones that you find yourself

65:18

constantly asking sponsors who are are

65:20

promoting a deal?

65:21

>> Yeah. Uh

65:23

getting in the mind of the founder,

65:25

>> his his or her motivations, why this is

65:28

so special and the trajectory that got

65:30

to this. I try to meet the founders

65:32

outside the investor community process

65:34

as a sponsor basis of competition sort

65:37

of true distinct

65:39

uh competitive advantage and durability

65:41

of o of the competitive uh advantage.

65:44

And then I I think and then I try to

65:46

push people on the tales

65:48

uh both positive and negative like like

65:51

if these six bad things happen what's

65:54

how bad is it and how likely is it or if

65:57

this amazing development happens which

66:00

could be amazing how how unlikely is and

66:03

who else would benefit from so I I

66:05

always find the tales to be the most

66:06

interesting because if you look at the

66:08

distribution of our returns 10% of our

66:11

best deals and we get lucky and they

66:13

produce 50% return. So we lose money

66:16

very little and then 10% we get 5x plus

66:19

and these are really important and these

66:22

all of them are better than the upside

66:25

case in our memos

66:26

>> because good things happen that we did

66:30

not see coming but God bless and thank

66:32

God. So I always find like we where are

66:35

the lottery tickets?

66:36

>> How do you assess h it seems like first

66:38

of all incredibly important like all the

66:40

data we know how important the right

66:41

tail is for investing outcomes. Uh it's

66:43

like, you know, well well wororn truth

66:45

at this point. How how do you how does

66:47

one get better at assessing the option

66:49

value embedded in a given business? Like

66:51

that that just seems so crucial, but

66:54

I've never there's no book about that.

66:56

There's no podcast about that. You've

66:59

got 10 investments. How do you know

67:00

which of the 10 has more embedded like

67:02

right? So the

67:05

pattern recognition from having seen

67:08

winning lottery tickets gives you some

67:12

help, right? If you've seen more of

67:14

these, you begin to see where you get

67:16

how how you can get lucky. Uh as

67:19

important

67:21

in all those lucky scenarios,

67:23

there was a spear fisherman at the top

67:25

to capture an opportunity that was

67:28

available to many, but they seized it.

67:32

So it's a lot more about

67:34

>> the capital allocator at the top

67:36

>> the the CEO is he someone that can spear

67:40

fish

67:42

>> and some people you it takes one to no

67:44

one some people are really good at it

67:46

some people are not spear fisherman

67:48

>> what is your unfinished business

67:50

professionally

67:52

>> so listen I I I could not think of a

67:55

better

67:57

activity than working in growth equity

67:59

at general athletic for the next 10

68:02

global growth equity in the middle of

68:04

the AI revolution with the seniority

68:06

that I have and the dry powder

68:08

>> pinch me pinch me because I hope I don't

68:10

die on a plane crash because it's going

68:12

to be great. Uh so now after that and I

68:18

think you have to start thinking I've

68:20

been active mentoring entrepreneurs

68:21

through Endeavor which is a

68:22

nonforprofit. I'm in the board and I've

68:24

been doing this for 25 years. I actually

68:26

started mentoring which is an

68:27

interesting tidbit when my business was

68:30

running out of cash

68:32

and after com sounds exciting but there

68:35

was a death you know the dark valley of

68:37

death and Linda Rottenberg the founder

68:39

of endeavor she's like it is precisely

68:41

at your darkest moment that you mentor

68:44

because it's a sign of you have

68:46

something to give

68:47

>> in the darkest moment of the night which

68:49

is interesting the whole AA like I have

68:51

friends who are in AA the body system is

68:55

so valuable because even at your darkest

68:57

moment you have enough light to help

68:59

someone and that gives you the strength

69:02

to make it through. So I huge believer

69:03

in mentoring that's something I will do

69:05

for the rest of my life. And then I uh

69:07

the unfinished business I think uh as I

69:11

get older I I want to help in this

69:13

higher education in the US. I think

69:15

we've lost our way. And I saw the impact

69:19

scholarship to Harvard did to a young

69:21

kid from Bolivia and I I love that

69:24

institution. I I love education and I

69:27

think it's in a moment that it's uh lost

69:30

his way and and we can find it back. C

69:33

>> can you teach me mentoring? How how does

69:35

one mentor? Well,

69:36

>> my my strategy there's many ways to do

69:38

it. um I don't have time to be someone's

69:43

mentor for six years or to see them

69:46

maybe as part of endeavor I'll see them

69:48

twice. So I have to hurt them

69:53

for the mentoring to be impactful I have

69:56

to make it so obvious that it's so

69:58

stupid they haven't yet focused on this

70:01

that they're like show him and then they

70:04

act on it. Uh so uh my mentoring

70:08

sessions are very uncomfortable. I mean

70:10

I do it I do it in with a smile on my

70:12

face of

70:12

>> course but it works. It it it's like

70:16

crash therapy like three years of

70:18

therapy in one hour. You got you no time

70:20

for both. We're going directly for the

70:23

for the sensitive points. And I learned

70:24

to do it in a way that's not damaging or

70:26

disrespectful in any way. But it is

70:30

very scathing and saying you can't this

70:33

is clearly an opportunity. Come on wake

70:35

up. smelled the coffee and sure enough

70:37

now I have a couple of billionaire

70:39

friends who are like you really hurt me

70:40

but thank you

70:44

>> and and I'm so I'm always curious about

70:46

like literal process like if you're

70:48

meeting someone for the first time it is

70:50

the format you ask them a bunch of

70:51

questions and then you quickly do the

70:52

you know the aggressive like why aren't

70:54

you doing this thing

70:56

>> so I I'm married to a shrink

70:57

psychoanalyst so as a condition to our

71:00

marriage I have to do psycho analysis

71:01

and and it's a wonderful thing I wrote

71:03

it's one of the three things I wrote

71:05

therapy and meditation and

71:08

um one one of my favorite he's now

71:10

diseased but he was a philosopher writer

71:12

an incredible Italian Brazilian guy very

71:16

famous in Brazil and uh you would go to

71:20

this one hour weekly session and he

71:22

would look at you in silence and if

71:24

didn't say anything after a while you

71:26

just say in town and town is translating

71:29

so

71:30

I let you take it the most powerful way

71:34

to Start a conversation with someone

71:35

you're trying to get to know. Silence.

71:38

You tell me.

71:40

>> What do you want to talk about?

71:41

>> What do you want to talk?

71:42

>> Simple.

71:43

>> Simple. I'll give you another one. I

71:45

asked, what's the most important

71:47

question you need the answer to from the

71:49

universe?

71:51

The answer to that question is so

71:54

powerful because vocalizing that which

71:57

you most want the answer to is

72:00

liberating.

72:02

My traditional closing question for

72:03

everyone is the same. What is the

72:05

kindest thing that anyone's ever done

72:06

for you?

72:07

>> Daniela,

72:08

taught me how to love.

72:11

As I, as we established, my heart's not

72:13

very developed and my gut and my brain

72:15

are very developed. And uh she's such a

72:18

loving, wonderful woman.

72:21

and uh she's being loved by her and

72:26

learning from her how to love back and

72:28

then learning from her how to love our

72:30

daughters and the way that they need to

72:32

be loved.

72:34

And she's so smart and loving me can

72:37

sometimes be very hard.

72:43

>> A beautiful place to close and thank you

72:45

for the reminder to laugh a lot in these

72:47

conversations. Thanks for your time.

72:48

>> Thank you for having

Interactive Summary

The speaker discusses their experiences and learnings in the world of investing, emphasizing themes of patience, calculated risk-taking, and the importance of understanding underlying motivations. They share anecdotes about their career, including their unconventional approach to securing a job at 3G and their personal criteria for choosing where to live and work. A significant portion of the conversation revolves around the concept of

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