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US Chip Stocks Plunge as AI Selloff Ripples Across From Asia | Bloomberg Businessweek

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US Chip Stocks Plunge as AI Selloff Ripples Across From Asia | Bloomberg Businessweek

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973 segments

0:00

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>> Bloomberg Audio Studios. Podcasts,

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>> This is Bloomberg Business Week Daily,

0:11

reporting from the magazine that helps

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global leaders stay ahead with insight

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on the people, companies, and trends

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shaping today's complex [music] economy.

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Plus, global business, finance, and tech

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news as it happens. The Bloomberg

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Business Week Daily podcast [music]

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with Carol Massar and Tim Stenovec on

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Bloomberg Radio.

0:32

>> Bruising sell-off in several tech giants

0:34

fueling concern that the AI frenzy that

0:36

has powered the equity bull market might

0:38

be overblown.

0:39

>> Yeah, well, we saw the Nasdaq 100

0:41

sinking about 3% earlier. The SOX, the

0:43

key gauge of chip makers that had

0:45

doubled from war-driven lows, sliding

0:47

about 7% losses.

0:49

>> Now it's down 8.3% since I wrote that

0:51

earlier.

0:52

>> So, it's really come under a lot of

0:53

pressure. And if you take a look at what

0:55

happened in terms of the trade

0:56

overnight, especially in Asia, South

0:58

Korea's Kospi plunging 10% from a

1:00

record. But that market is so reliant on

1:03

really two, a couple of big names that

1:05

have really performed.

1:06

>> Manufacturing Company, yeah.

1:07

>> Yeah, again, that trade, the chip trade,

1:09

and the tech trade. Um, so you're

1:11

wondering, is it a reset and new

1:12

narrative? I don't know, we'll see what

1:14

Amanda Lyons has to say.

1:15

>> Amanda Lyons is head of research at

1:17

Energy Group Capital. It's a hedge fund

1:18

manager focused on energy, natural

1:20

resources, and power. Amanda covering

1:22

technology there. She joins us from

1:24

London. So, is it a fundamental change

1:27

to the AI story?

1:29

>> Hi. Thanks for having me on. Um,

1:32

I don't think we're seeing a change in

1:33

that fundamental AI story, but we have

1:37

to be a little bit more cautious and

1:39

it's a little bit more nervous as these

1:41

things happen. I mean, if we look at

1:42

what's happened today, the fundamentals

1:45

regarding AI haven't really changed.

1:47

We've had a few headlines out of Korea

1:50

beyond all of the concerns with the

1:52

leveraged ETFs. So, we've we've sort of

1:55

seen some some headlines with Samsung um

1:58

managing to get their HBM 4 revenues up,

2:01

which then has some questions on supply

2:03

and demand dynamics, but but

2:05

fundamentally, things aren't falling off

2:07

a cliff.

2:09

Um it's more a positioning issue than uh

2:12

a fundamental issue at this point.

2:14

>> Well, what does it mean if SK Hynix

2:18

um according to a local media report,

2:20

let's give it some attribution there,

2:22

was slowing expansion of AI memory chip

2:24

production and shifting emphasis to the

2:25

cheaper commodity DRAM. Like, is that

2:28

just maybe normal? Like, you know,

2:29

they're figuring out what their

2:30

customers need. It's not something more

2:33

significant or problematic to the AI

2:35

spend and trade.

2:37

>> Well, I think the first thing to to look

2:39

at of the overall supply from that is

2:41

it's a mix shift. So, we're having the

2:43

the supply dynamic overall doesn't

2:45

actually change with that. We're just

2:47

shifting it from product A to product B.

2:49

Well, I think

2:50

>> it less Is it less profitable? And does

2:52

it also say something about AI

2:53

specifically?

2:55

>> Yeah, so the important thing to pick for

2:56

me or the the tell for me in this is

2:58

that they're acting rationally in a way

3:01

you would want a company to do is

3:03

they're they're shifting their

3:05

production to the most to the highest

3:06

margin, the most profitable part. And

3:09

this is sort of counter to the narrative

3:11

we've been having coming out of these

3:13

memory companies pretty much for this

3:15

year, where you're having this narrative

3:17

of this time the cycle is different.

3:19

This time we're seeing more rational.

3:22

Whereas actually, when you look at their

3:23

behavior, they're still trying to

3:25

maximize profitability. And then when

3:27

you try and um extrapolate that forward

3:30

um to actual supply, although this

3:33

headline doesn't change the total amount

3:34

of supply in the market, you've got to

3:36

assume that you're going to start seeing

3:38

increases in supply. And we've already

3:40

started hearing comments along those

3:42

levels from all of the memory players,

3:45

um

3:45

which leads you to believe at some point

3:47

that supply and demand dynamic shifts

3:50

from being massively

3:52

um, supply constrained to

3:55

an

3:56

to too much supply. Um, and that

3:58

cyclicality returns to all of these

4:00

names and you you kind of don't want to

4:02

be in them at the point that happens.

4:04

So, we're not there yet, but to me it's

4:06

sort of the first part of a warning

4:08

sign.

4:09

>> Wait, this is just when the Wall Street

4:10

Journal reported that Tim Cook said that

4:12

Apple's going to raise prices as a

4:14

result of

4:15

the the higher memory prices. So,

4:18

are we are we did we did we peak in this

4:21

cycle?

4:21

>> Not yet. So, so I don't think we've hit

4:24

we've hit that peak yet. I mean, when we

4:25

get we get to Micron's earnings tomorrow

4:28

night, I think we're going to get a

4:29

little bit more color on that and I I

4:32

imagine they're going to, um, suggest

4:35

that we're not at that peak point yet.

4:37

But, the I think the key point is there

4:39

is going to be a peak and it does turn

4:41

at some point. This isn't the there's

4:44

sort of been a change in narrative that

4:46

this is a structural thing and we're

4:49

going to see peak memory price memory

4:51

pricing increasing forever. That that's

4:53

just not going to happen. These are

4:55

cyclical names. They always have been

4:56

cyclical and they will be. The length of

4:59

the cycle might be longer, but it's

5:01

still a cyclical name. So, in the short

5:03

term we can see, um, that memory prices

5:06

and we're hearing it across the board

5:07

that memory prices are high and have

5:09

been increasing and that's why you're

5:10

getting that headline from Tim Cook. Um,

5:13

and I expect that we'll hear more, but,

5:16

um,

5:16

will that last forever? Is that going to

5:18

continue to happen? No, at some point it

5:20

does it does reverse. I just don't think

5:23

we're there quite yet. And and Micron

5:25

will give us a little bit more

5:26

visibility into that tomorrow.

5:29

Um,

5:30

>> Right.

5:30

>> That's what I'm looking for across

5:31

across the board.

5:32

>> Right. I got to tell you in our reading

5:34

this morning, um, what caught our

5:36

attention is you talked with members of

5:38

our print team and you said I would the

5:39

real test is Micron. I would watch the

5:41

rate of change in pricing and any change

5:43

to CapEx or bit supply guidance far more

5:46

closely than the headline beat or miss.

5:48

So, it's an important one tomorrow. What

5:50

I want to ask you, Amanda, and I kind of

5:52

think of our Ian King, who is kind of

5:55

our chip guy here

5:57

at Bloomberg, someone who's watched the

5:59

cycles, reminds us of these cycles that

6:02

when it comes to semiconductors, demand

6:04

increases, and then it takes a while for

6:06

the build, the supplies to meet that

6:08

demand, and then you have oversupply,

6:10

and then the prices come down. So, this

6:12

is what we're seeing. This is to be

6:14

expected. We've heard all these

6:15

companies saying, "I need more chips. I

6:16

need more chips." And so, we're starting

6:19

to get the supply, and that's what we're

6:21

starting to see.

6:23

>> I I I agree with all of that sentiment.

6:25

I think that is completely right, and I

6:27

expect that to play out. I just don't

6:28

think we're we're seeing that supply

6:31

coming online to the extent that is sort

6:34

of needed perhaps to have that play out

6:36

yet. And I think that's the key word.

6:38

It's not yet, but it is coming. And I

6:40

think that's the difference of where

6:42

we're seeing, you know, Micron as an

6:43

example, we were at all-time highs

6:46

yesterday. You look at that the pullback

6:48

it's had today, it doesn't even

6:50

register, almost doesn't register on the

6:52

chart. It It's just that the rise that

6:54

it's had has been so extreme, and that's

6:57

across the board in that whole semi

6:58

landscape. And you're seeing those

6:59

supply increases come, but it takes a

7:01

long time to build out that supply. And

7:04

at the same time, we're still seeing

7:05

demand increasing. At some point, that

7:08

reverses. We just It doesn't feel like

7:10

we're there quite yet.

7:11

>> Amanda, just 30 seconds before we run

7:14

out of time. After Micron, what's the

7:16

next big thing that investors need to

7:18

watch as an indicator of this cycle?

7:21

>> I'm watching for the both Anthropic and

7:24

OpenAI S-1s to come out, because that

7:26

will give us a better idea of this whole

7:28

AI trade, and what the underlying

7:30

profitability looks like, and does it

7:32

have legs?

7:33

I think there's going to be a wealth of

7:35

information in those S-1s when we

7:36

actually get to read them.

7:39

>> Interesting.

7:39

>> the only one waiting to read those.

7:41

>> [laughter]

7:41

>> Yeah.

7:42

>> We're all marking our calendars and our,

7:44

you know,

7:44

>> they drop.

7:45

>> We can discuss it. When when they come

7:47

out, we can come back and discuss it

7:48

then.

7:48

>> Yeah, we're looking forward to it.

7:49

Appreciate it.

7:50

>> Yeah, we would love. Amanda, thank you

7:52

so much. Amanda Laier, she's head of

7:53

research at Energy Group Capital.

7:55

>> Stay with us. More from Bloomberg

7:57

Businessweek Daily coming [music] up

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after this.

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You're listening [music] to the

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Bloomberg Businessweek Daily podcast.

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Catch us live weekday afternoons from

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2:00 to 5:00 p.m. Eastern.

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>> Listen on Apple CarPlay and Android Auto

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[music] with the Bloomberg Business app.

8:13

>> Or watch us live on YouTube.

8:17

>> Retail sales data for May that showed

8:18

that US consumers increased spending

8:20

[music] in the month across a broad

8:21

range of retailers despite higher energy

8:24

gasoline prices.

8:25

11 of 13 categories 10 posted increases

8:28

with motor vehicle sales rebounding by

8:30

1.2% and spending at online retailers

8:33

rising for a fifth straight month.

8:34

>> Yeah, safe to say pools are not in their

8:36

own category, but I think if Mike McKee

8:38

were here, he would have some sort of

8:40

statistic that he could rattle off all

8:42

about the indicator when it comes to

8:44

pools. There's certainly something that

8:45

some consumers spend on an indicator two

8:47

of supply chains, materials, and of

8:49

course labor costs.

8:50

>> We've got a great guest to talk about

8:52

this industry. We welcome Sean Gaddy,

8:54

he's president and CEO of the $688

8:55

million market cap company Latham Group.

8:59

The company's biggest market by revenues

9:00

by far is the United States, but also

9:02

sales in Canada, Australia, New Zealand,

9:04

and elsewhere. He joins us here in

9:06

studio. Welcome, welcome. Nice to have

9:08

you here.

9:08

>> Great to be here. Thank you for having

9:09

me.

9:10

>> Pools, they sound so simplistic. We get

9:12

what they are, um, but tell us about

9:13

your business and the different product

9:15

lines.

9:15

>> Yeah, absolutely. So, Latham is

9:17

essentially the number one manufacturing

9:19

uh, pool manufacturer in the world. Um,

9:22

we've got scale in in both fiberglass

9:25

and vinyl pools. And, we also sell auto

9:27

covers, which is a safety device that

9:29

goes over your pool.

9:31

Protects your investment and also

9:32

protects the people around the pool and

9:35

your family.

9:36

>> Biggest area of growth for the company

9:37

right now, what is it? Not

9:38

geographically, I mean segment-wise.

9:40

>> Uh segment-wise, we essentially play

9:42

There's two parts in which a pool gets

9:44

in. Someone moves into a home, empty

9:46

lot, I mean empty space, they want to

9:49

put a pool in for recreation. That's the

9:51

number one uh market, and then there's a

9:53

secondary market, which is single-family

9:55

new construction home builders who are

9:58

using the pool to help offset the

10:01

interest rates that they're buying down.

10:03

>> So higher higher rates

10:04

>> Yes. So what they say is they they'll

10:06

come in and they'll say the standard uh

10:08

mortgage is at 6 and 1/2, 7%, they'll

10:10

buy it down to

10:12

five say 5%, and then they'll put

10:14

upgrades in. And one of the upgrades

10:15

they'll put in [clears throat] is a

10:16

pool.

10:17

>> All right, got it. Um

10:19

talk to us about the the types of pools.

10:21

You guys have something called the Sand

10:22

State strategy, um which in your

10:24

earnings call showed double-digit sales

10:26

gains in fiberglass pools in your

10:28

priority Florida market. I got to tell

10:30

you, those of us who grew up near pools,

10:32

with pools, whatever, uh I remember

10:35

mostly either cement

10:37

or liner pools. Tell us about

10:39

fiberglass. I I'm a boater, and

10:41

fiberglass, man, that is tough stuff.

10:43

>> It is tough stuff. Um so fiberglass

10:46

makes up 25% of the US market. Uh it is

10:49

the growing It is the growing uh

10:51

substrate that goes into pools. So it's

10:53

been taking share every year.

10:55

>> So it's like a formed entity, and you

10:56

just drop it in?

10:57

>> you dig a hole and drop it straight in.

11:00

The advantages over over cement, which

11:02

is the number that's 50% of the market,

11:04

and which we we're going after. And that

11:06

happens to be in the Sand States.

11:09

Uh you know, 50% share, but it takes

11:12

sort of 90 days to 120 days to put in.

11:15

For us, you Once the consumer decides, I

11:18

want to be in a pool, within 6 days

11:20

we're in and out. And that's somewhere

11:21

in the

11:21

>> 6 days?

11:22

>> Yes.

11:23

>> 6 days.

11:23

>> 6 days. So tremendous advantage, and

11:25

then obviously

11:26

>> Tim's like, wait a minute, how big is my

11:28

backyard and the

11:29

>> 100% right.

11:30

>> And so so the the the the the

11:32

opportunity for Latham the Pool Company

11:34

is

11:35

a couple of things. One, we've done very

11:37

well in the Midwest, Northeast, and

11:39

Canada where vinyl is a standard vinyl

11:42

liner pools and and fiberglass. When you

11:45

think about the the Southern states, the

11:48

majority of the of the pools that go in

11:50

are are cement. And really it's because

11:52

they haven't seen an alternative.

11:54

>> But do consumers think about the actual

11:56

material or do they say, "I want a

11:57

pool?" They call a builder. The builder

11:59

has the relationship with you. And

12:01

that's how they get that type of

12:02

material.

12:03

>> engages a dealer or a builder comes into

12:06

the kitchen table, sells sells a

12:08

product. Because we're the incumbent,

12:11

we're still the unknown. So, essentially

12:13

we're a new product in the South. And I

12:15

say a new product, we've been there for

12:16

a couple years, but we are in the new

12:18

new and we're spending and investing a

12:20

significant amount of marketing in the

12:21

Southern markets on our Sand State

12:23

strategies. And when you think Sand

12:25

State strategies, it's basically Florida

12:27

to Southern California.

12:29

>> Okay.

12:29

>> But we're taking a very targeted

12:31

approach on how we get there. So, we're

12:33

looking at neighborhoods. So, right now

12:34

in Florida, we're looking at

12:35

neighborhoods that have a higher

12:37

propensity for pools. That is

12:40

price of pool, house price of house,

12:42

household income, age of home, and size

12:45

of the lot. Once we get the right

12:46

neighborhoods, we're working with

12:48

dealers to go in there and position

12:50

fiberglass.

12:51

>> Shawn, I want to ask you. I mean

12:52

weather, I think you guys talked about

12:53

this too

12:55

on the call and I think you talked a

12:58

little bit about

12:59

some weather maybe

13:01

I'm looking for my notes here, but maybe

13:03

had a little bit of an impact. But I'm

13:04

just talk to me about weather in

13:05

general. Cold seasons are the start of

13:08

like spring cold, can it kill a quarter

13:11

or a year for you? And at the same time

13:13

climate change where it's getting

13:15

hotter,

13:16

you know, perversely, is that kind of a

13:18

good thing for your business?

13:20

>> Yeah, so

13:21

one obviously we're cyclical business.

13:23

Most of the pool building occurs during

13:26

the spring, summer, autumn months.

13:28

Uh that's what So, it is a cyclical

13:30

business. Generally, where it's cold is

13:31

generally our smaller quarter. So, it's

13:33

not going to kill the year.

13:34

>> Yeah.

13:34

>> Uh and when you think about that first

13:36

quarter, we basically missed equivalent

13:39

to 1 day of shipping.

13:40

>> Okay.

13:40

>> Okay. So, it's not it wasn't by any

13:42

stretch going to impact us to that

13:43

degree.

13:44

What I love about going into the

13:46

southern states is their season's much

13:48

longer. And so, when you think about

13:51

where it's freezing cold in Connecticut

13:53

in March, it's uh Florida and Texas and

13:56

Atlanta are ready to go. So, as we

13:58

penetrate further into the southern

14:00

markets, we'll be able to balance our

14:01

business in a much more effective way.

14:03

>> What's the typical cost of of

14:06

from soup to nuts for a pool?

14:07

>> Yeah. So, the basic pool, when you think

14:09

about that, the average in North America

14:12

across North America is $95,000.

14:14

Uh but you can get into a pool anything

14:16

from $70,000.

14:18

And then, of course, it can go all the

14:19

way up to 200 depending the pool you

14:21

want and what else you do when you when

14:24

you put in the pool. If you do the

14:24

landscaping, kitchens, etc.

14:26

>> Why is it so expensive? It's basically

14:29

dig a hole.

14:31

>> [laughter]

14:31

>> Hey, if it's that easy, Carol, do it

14:34

yourself.

14:34

>> No, I'm just Is it the material cost? Is

14:36

it labor?

14:37

>> It it's uh all of the above. I mean, I I

14:39

think in reality uh during COVID,

14:41

material costs went up. Obviously, it

14:43

and hasn't corrected. Labor definitely

14:45

went up and hasn't corrected. Um we do a

14:48

lot of the labor in our factories. It's

14:50

the advantage of being a fiberglass

14:52

pool. So,

14:52

>> Is everything done in the US?

14:53

>> Everything everything that supplied to

14:55

the US is done in the US. So,

14:57

fiberglass, because it's quite hard to

14:59

freight to a house, you need to be close

15:01

to your market, which is one of our

15:02

advantages.

15:03

Uh and so, when you think about that, uh

15:05

we have we have control of the costs, we

15:07

have control of the product, and we have

15:08

control of the quality. So, it gives us

15:10

a great pool.

15:11

>> Before we leave, just got 40 seconds.

15:13

We're monitoring the president who's on

15:14

the ground in Pennsylvania. You seem

15:16

like the right person to ask, but the

15:17

Washington Monument Reflecting Pool. Why

15:20

the heck is there algae? Because

15:22

anybody's who's been around a pool, you

15:23

throw chlorine, you measure things, you

15:25

can fix this.

15:26

>> Yeah, 100%. So, it is a it is a water

15:28

chemistry thing.

15:29

Uh kind of wish we were asked to put in

15:31

the pool cuz fiberglass, again, one of

15:33

the advantages is nonporous, so algae

15:36

doesn't grow in it.

15:36

>> But, is it just they need chemicals?

15:39

>> Predominantly, it needs chemicals.

15:40

>> It's not scratches or things that are

15:41

>> It should not be that.

15:42

>> So, it should be pretty easy to do.

15:44

>> Relatively easy, yeah.

15:45

>> Yeah, you just get the chemicals and

15:47

test the water, right?

15:48

>> There you go. You definitely got to work

15:49

on water chemistry.

15:50

>> All right. Good stuff. Come back soon.

15:52

>> Will do. Love to. Thank you.

15:53

>> enjoyed this. Shaun Gadd, he's president

15:54

and CEO of Latham Group joining us right

15:57

here in studio.

15:58

>> You're listening [music] to the

15:59

Bloomberg Businessweek Daily podcast.

16:02

Catch us live weekday afternoons from

16:04

2:00 to 5:00 p.m. [music] Eastern.

16:05

Listen on Apple CarPlay and Android Auto

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with the Bloomberg Business app. Or

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watch us live on YouTube.

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>> [music]

16:13

>> Here with an insider's perspective when

16:14

it comes to AI, and back with us is

16:17

Katherine Kostereva. She is CEO and

16:19

managing partner at Creatio. It's a

16:21

customer relationship management

16:23

company. It sells software that

16:24

automates workflows using no-code and AI

16:27

tools. She joins us once again from

16:29

Boston. Um Katherine, it's good to have

16:32

you here with us. You know, remind us

16:34

again to specifically which lane you

16:37

guys play in when it comes to the AI

16:39

build and spend.

16:41

>> Thank you very much for having me, Carl

16:43

and team. Very nice being here again.

16:45

So, Creatio is an AI and no-code

16:47

platform, and we have out-of-the-box

16:50

best-in-class CRM products built on top

16:53

of the AI platform. It's an AI native

16:56

technology, meaning we combine natively

16:58

human-led workflows and agentic

17:00

workflows working together in

17:02

combination.

17:03

>> You've been talking about no-code for

17:05

years. I mean, before we were talking

17:07

about Claude Code or Codex from OpenAI.

17:11

I'm just wondering, is there a need for

17:14

for no-code right now when you have

17:16

these tools from the

17:18

the developers of the frontier models

17:21

that can code for you.

17:23

>> Brilliant. Brilliant. So, so so think

17:26

about So, let's let's talk a little bit

17:28

about the platform capabilities today.

17:31

It's the beautiful combination of code

17:33

and agents. So, you use code and agents

17:36

in site creation to build your

17:38

applications or workflows. Or if you

17:40

need to tweak something like drag and

17:42

drop redesign, you use visual no-code

17:45

tools. So, these are the part of the

17:47

platform when you can combine both code

17:50

and agents AI and visual no-code tools

17:54

in one application.

17:59

>> So, how does it change the game now that

18:01

you have the LLM makers

18:04

have the ability You know, I'm from my

18:06

perspective, I think, okay, well, maybe

18:08

it makes it so, you know, you guys were

18:10

essentially vibe coding before

18:12

we were talking about vibe coding. But

18:15

But essentially it

18:16

the concern is that software companies

18:20

are taking a hit because people can

18:21

create their own software as result of

18:25

these

18:26

Claude code or Codex from OpenAI. Does

18:29

that affect you?

18:31

>> Okay, sounds great. So, let's let's set

18:34

up the stage here. So, first of all, the

18:36

vision of the future automation is that

18:40

organizations will be working 24/7

18:43

in very flat organizational structures

18:46

thanks to AI agents.

18:48

And let me let me

18:51

uncover that. Let's start with types of

18:53

workflows that exist today and will

18:55

exist in the future as well.

18:57

From one end, we are all used to

18:59

human-led workflows. Then there are

19:01

agentic autonomous workflows that

19:03

operate completely independently from

19:06

humans. We call them autonomous

19:09

workflows, AI autonomous workflows. And

19:11

then in the middle, these are hybrid

19:14

workflows, combination of human-led and

19:17

agentic workflows working together.

19:20

That's how we see the future. I will

19:22

give you an example. Some very simple

19:25

workflows like transactional workflows

19:27

when you give a call to a call center,

19:28

the expectation your expectation, my

19:30

expectation in a couple of years from

19:32

now is going to be we we're going to

19:34

make a call to any organizations out

19:36

there, a bank, credit union, retail

19:39

company, whatever it is, and we expect

19:41

service 24/7 whenever it's convenient

19:45

for us, and we can deliver that through

19:47

AI. This is the future of AI and

19:50

technology, and this is by the way call

19:52

centers, customer service, customer

19:55

support are the areas where we see the

19:58

biggest penetration and the highest ROI.

20:01

To your question about ROI, that's where

20:03

ROI comes from.

20:04

>> Katherine, but is that your lane?

20:05

Because I guess I'm asking because for

20:08

me, you know, we all already deal with

20:10

kind of digital call centers, right? But

20:12

this is kind of amping it up and taking

20:13

it to a different level. I get that, but

20:15

it doesn't sound like the major

20:17

disrupter that requires, you know,

20:19

companies like, you know, in the the Mag

20:23

7, whether it's SpaceX or

20:26

Amazon or Alphabet, like tapping debt

20:29

and equity markets and raising billions

20:31

and billions of dollars. And that's part

20:32

of the trade you have right now today,

20:35

taking some of the fluff out of the, you

20:36

know, or taking some of the air out of

20:38

the AI trade. Um

20:41

is that wrong trade in your view? From

20:43

what you're seeing that this still makes

20:45

sense? Cuz that sounds to me, I get it,

20:47

but it doesn't sound as innovative or

20:49

disruptive.

20:50

>> of Yeah, that's a great question, Carol.

20:52

It actually does make a lot of sense to

20:55

me personally. I'll give you the example

20:57

of our company.

20:58

>> I just got about a minute or so left

21:00

here.

21:01

>> Yeah, I will go very quickly. So,

21:02

Creation, for example, is growing around

21:04

50% year-over-year revenue top line

21:07

growth, very fast growth. We're not

21:09

budgeting a single additional person in

21:13

our call center and customer service

21:15

organization at all for this year.

21:17

Although the number of clients is

21:18

growing significantly, we're not growing

21:21

our employee base at all this year

21:23

thanks to AI capabilities. This is a

21:25

very simple example. So, we're all in

21:28

um on AI for us and most importantly for

21:31

our clients.

21:32

>> 30 seconds left here. So, does that also

21:33

mean that you don't have to hire as

21:35

much? So, that's great on the cost side,

21:37

but there are those labor implications.

21:39

Are are you hiring in different areas as

21:41

a result of what you can do with AI?

21:43

Just quickly.

21:44

>> Yes, absolutely yes. Everything that is

21:47

human-led workflows, for example,

21:49

analysts, enterprise sales, architects,

21:52

that's where we hire.

21:53

>> All right, can leave it there.

21:54

Katherine, thank you so much. Katherine

21:56

is CEO and managing partner at Creatio

21:58

joining us from Boston.

22:00

>> Stay with us. More from Bloomberg

22:01

Businessweek Daily coming up after this.

22:07

>> You're listening [music] to the

22:08

Bloomberg Businessweek Daily podcast.

22:11

Catch us live weekday afternoons from

22:13

2:00 to 5:00 p.m. Eastern.

22:14

>> Listen on Apple CarPlay and Android Auto

22:17

with the Bloomberg Business app.

22:18

>> Or watch us live on YouTube.

22:22

>> The Chinese Commerce [music] Ministry

22:23

added 10 US defense-related firms to its

22:26

control list banning exports that could

22:28

have a military [music] use to these

22:30

companies. Now, the list included two US

22:32

rare earth producers. We've talked to

22:34

them on air, MP Materials and USA Rare

22:37

Earth Inc., which have both received

22:39

government equity stakes as part of the

22:41

Trump administration's efforts to

22:43

essentially de-risk the US rare earth

22:45

supply chain away from China. I mean,

22:47

the world has awakened to the things

22:49

that we need that kind of go into

22:51

everything. And you think about

22:53

semiconductor production and

22:54

>> batteries.

22:55

>> Yeah, a lot of anything to do with kind

22:57

of electronics.

22:58

>> And back with us, Gracelin Baskaran,

22:59

director of the Critical Minerals

23:01

Security Program at the Center for

23:02

Strategic and International Studies. She

23:04

joins us this afternoon from Las Vegas.

23:07

Gracelyn, good to have you with us. I'm

23:09

just curious about your view on on what

23:10

China did. What is your read on this?

23:14

>> You know, what China's really doing is

23:15

reminding us that it has the ability to

23:18

flex its muscles and it can impact our

23:20

supply chains. In a way, there has been

23:23

a sense of normalcy that people have

23:24

felt, although not real, that hey, you

23:26

know, China has paused restrictions. And

23:28

what they're really showing us,

23:29

especially following uh tightening G7

23:32

cooperation, following significant

23:35

investments from uh the US government,

23:37

is hey, we still have control. Is it

23:39

going to have an immediate impact on a

23:41

company like MP Materials? Probably not,

23:43

because they've really worked to create

23:45

that ex-China supply chain end to end.

23:48

>> So, I mean, does it

23:50

It's interesting. Um I feel like this

23:52

battle that's going on, Gracelyn, and

23:54

I'm just increasingly, like I think

23:57

about last week, more broadly, you saw

23:59

the um Group of Seven countries have

24:01

agreed that no single country should

24:02

supply more than 60% of their imports of

24:05

rare earths by 2030 in an effort to

24:06

reduce their reliance on China. Is the

24:09

world kind of pushing back and saying,

24:11

as a group, folks, we've got to

24:13

diversify this. We've got to make sure

24:14

that the rest of the world has access to

24:18

these critical minerals or these rare

24:19

earths. It's really a major pushback

24:22

against China. And rightfully so.

24:25

>> Critical minerals have become the

24:26

linchpin over the last year and a half

24:28

of multilateral cooperation. And what we

24:31

saw after last year's rare earth export

24:33

restrictions was that every country was

24:35

impacted by it. So, it became a natural

24:37

point of collaboration. Now, of course,

24:39

this is a really ambitious goal. Like,

24:41

to contextualize this, Japan was first

24:44

impacted by rare earth export

24:45

restrictions in 2010. And they have

24:48

invested intensely into their

24:50

diversification journey. But, 16 years

24:53

on, they still haven't achieved

24:55

reliance. So, it's certainly an

24:57

ambitious goal.

24:58

>> Hmm.

24:59

Where is the US right now in achieving

25:02

its goal?

25:04

>> The US is early. I mean, what the US has

25:06

done is unprecedented in terms of the

25:08

billions and billions of dollars it has

25:09

allocated to rare earth mining,

25:12

processing, and permanent magnet

25:14

manufacturing. However, it's no secret

25:16

that the industry is very, very

25:18

long-term. So, it takes decades to build

25:20

those mines. It's still looking at about

25:22

5 years before you're into

25:25

um ramped up separation. And then again,

25:27

a lot of this technology when it comes

25:29

to permanent magnets is very early

25:31

stage. USA Rare Earth receives um

25:33

funding for a pilot uh from Department

25:36

of Energy in May 2026. So, it's early

25:39

and it's a a long-term undertaking. So,

25:41

while we're on the right track, we're

25:43

not going to be at self-sufficiency in

25:45

the next 2 years.

25:46

>> Is the government still all in on this?

25:49

>> The government is all in and we've seen

25:52

funding and uh investments coming out of

25:56

various government agencies, Development

25:58

Finance Corporation, Export-Import Bank,

26:00

Department of Energy, Department of War.

26:02

If you've seen a whole-of-government

26:04

approach, it's really been on rare

26:06

earths and permanent magnets.

26:08

>> There's something interesting going on

26:09

between rare earths companies that I'd

26:11

I'd love to get your your view on. Um

26:13

our own Jacob Lawrence yesterday

26:15

reporting that USA Rare Earth is pushing

26:17

back against allegations by MP Materials

26:19

calling a lawsuit filed by its rival an

26:21

attempt to hinder the company's growth.

26:24

If you haven't been following this

26:25

everybody, the company refuted MP's

26:26

claim that USA Rare Earth improperly

26:28

obtained and used confidential

26:29

information from a former MP employee.

26:32

USA Rare Earth said in a filing in the

26:34

8th District of the Texas Business Court

26:36

on Monday that it will deny each and

26:37

every allegation made by MP. Now,

26:39

normally I wouldn't ask you about two

26:41

companies going after each other, but

26:43

these are two companies at the center of

26:45

trying to

26:46

uh build up a supply chain here in the

26:48

US of of critical minerals. I'm curious

26:51

if if this is something we should take

26:52

seriously or if it's a bit of a sideshow

26:54

when it comes to the domestic build-out

26:56

of the rare earth supply chain.

26:59

>> Look, I mean the first thing that this

27:00

underscores is how technologically

27:03

advanced this industry is. And what we

27:06

have to remember is that a company like

27:07

MP Materials has spent years and years

27:10

building these capabilities. They've

27:12

invested billions into developing kind

27:14

of proprietary technologies. So their

27:17

competitive edge is coming from this

27:19

innovation investment. To now, you know,

27:22

undermine that, you have two competing

27:23

interests. You have the national

27:24

security interest element, which is

27:27

saying, "Okay, the country needs more

27:28

rare earths." But you also have the the

27:30

corporate level interest, which was we

27:32

we've invested billions into proprietary

27:34

technology, and companies taking that is

27:37

not, you know, it's not positive. So

27:39

you're seeing that tension exist. So

27:41

what it underscores again is that it's

27:43

technologically complex, and that there

27:45

are going to be companies that operate

27:46

within the United States who feel um a

27:49

really enormous tension. And we

27:51

shouldn't undermine how much money

27:53

they've invested into building these

27:54

capabilities.

27:56

>> You know, one of the things, going back,

27:57

Gracelyn, if we can, to China, that

27:59

we've seen it in industries before,

28:02

where they have dominated and then just

28:04

cut prices to make sure they have a

28:06

domination of a market, whether it's

28:08

been steel or textiles or solar panels.

28:12

Um and I just wonder when it comes to

28:14

this move by the G7, do we need to see

28:17

some kind of, you know, export controls

28:19

or price controls or some kind of

28:21

pushback against China in order to make

28:25

sure that

28:27

other nations can build up critical

28:29

minerals and rare earth that they can

28:30

actually build up that that supply

28:33

chain.

28:35

>> Ronald Reagan once said, "If you want

28:36

more of something, subsidize it. If you

28:38

want less of something, tax it." And

28:40

what we're doing is looking at both

28:41

instruments, right? And I mean, if you

28:43

look at it, um doing the price floor

28:46

with Lynas for their Malaysia facility,

28:48

doing a price floor with MP materials,

28:51

doing concessional financing and equity

28:53

is really in is that subsidy to get more

28:55

of it, right? We want to incentivize the

28:57

development of these capabilities. At

28:59

the same time, I mean, tariffs are

29:01

really important part of that equation

29:03

to level the playing field. However, the

29:05

complicated reality we sit with is that

29:07

we are in a in an economic coercion

29:09

structure whereby if we increase our

29:12

tariffs, China can retaliate and cut off

29:15

access. So, it's a delicate game, but it

29:17

would be surprising to see tariffs leave

29:19

the the the discussion between the two

29:22

countries when it comes to rare earths

29:23

and permanent magnets.

29:24

>> So, I'm just wondering, you're in Vegas,

29:26

right?

29:27

>> I am.

29:28

>> Is it because you think you can win at

29:29

the slot machines and you have a better

29:31

chance of that versus your view on the

29:34

US? I'm having some fun with you, but

29:35

the US actually developing these supply

29:38

chains. I mean, I'm just wondering, can

29:40

it actually be done? Will it be done?

29:43

>> So, I don't gamble because I've never

29:45

won. I've worked out that that's just

29:46

not something for me, um, because I

29:48

always lose money. However, where I am

29:50

is the Fastmarkets Lithium Conference

29:52

this week, and the price floor

29:53

discussion continues. As we know, I

29:55

mean, we have a a dual challenge of

29:57

trying to keep our western companies

29:59

online while also ensuring that they cut

30:02

a profit, especially in environment

30:03

where demand is lagging. Ultimately, to

30:06

get prices up in the long term, it's

30:07

going to be increasing demand.

30:09

Increasingly, what we're seeing though

30:11

is that companies are willing to pay a

30:13

secure security premium, whereby

30:15

manufacturers are saying, "Okay, at the

30:17

risk of having a disrupted supply chain,

30:19

where I can't access my material, I

30:22

would rather pay more upfront." As we do

30:24

that, we reduce the demand for Chinese

30:27

minerals. So, while it is complicated in

30:30

a high-risk sector, obviously of

30:31

geopolitical risks, technology risks,

30:34

traditional commodity risks, you are

30:36

seeing companies play more proactively

30:38

into investing in that security premium.

30:41

>> How how politic, you know, we're we talk

30:43

we're talking about the midterms cuz

30:44

we're just a few months away and there

30:45

are primaries happening here in New York

30:47

today. Uh I'm I'm just wondering how

30:50

companies that are making these

30:51

investments right now are are sure that

30:54

if there's a new presidential

30:55

administration, these investments will

30:57

will still be supported by the

30:58

government.

31:01

>> It's fascinating because one of the

31:02

challenges we continually to hear is

31:04

that political durability is you know,

31:06

is one of the things that companies are

31:08

wondering about. Look, the benefit is

31:10

that neither party disagrees about

31:12

critical minerals. I mean, it is the

31:13

most bipartisan um agenda in Washington,

31:16

D.C. However, you're also realistically

31:19

starting to see um

31:21

uh congressional inquiries into certain

31:24

transactions. So, you know, it's not

31:26

it's very likely especially with the way

31:28

midterms are looking like they may shake

31:30

out that there will be pushback on

31:32

certain transactions. However, what we

31:34

don't see uh is that all you know, of

31:37

these deals are going to go up in pots.

31:39

>> Yeah, it is interesting, right? And you

31:41

do wonder from administration to

31:43

administration what happens um cuz the

31:45

narrative is certainly very strong about

31:47

national security and having access to

31:49

all of this. Um so glad we could check

31:51

in with you. Uh enjoy the conference.

31:53

Gracelin Baskaran, she's director of

31:55

critical minerals security um there at

31:58

CSIS joining us as we said uh from Vegas

32:01

again CSIS is the critical um sorry,

32:04

Center for Strategic and International

32:06

Studies.

32:07

>> This is the Bloomberg Businessweek daily

32:10

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32:13

and anywhere else you get your podcasts.

32:15

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