Why Big Banks Are Selling-Off | Prof G Markets
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Today's number, 100. That's how many
body parts were stolen from cemeteries
by a man in Pennsylvania last week.
Authorities confirmed this after they
broke into his storage unit. When asked
what they found, the officer replied,
"Remains to be seen."
Welcome to Profy Markets. I'm Ed Nelson.
It is January 15th. Let's check in on
yesterday's market vitals. The major
indices all ended the day in the red for
a second day. The NASDAQ led those
declines dragged down by Nvidia after
Trump announced new security
requirements for H200 chip exports to
China. Bank stocks also fell following
their earnings. We will talk about that
in a second. Oil prices dropped after
President Trump signaled an attack on
Iran is not imminent. And finally, gold,
silver, and copper all hit record highs.
Okay, what else is happening?
Fourth quarter bank earnings delivered a
mixed picture, but Wall Street's verdict
on bank stocks was quite simple. Sell.
Cityroup fell 3%, Bank of America
dropped 4%. Wells Fargo slid 5%. That's
the most in 6 months. And JP Morgan fell
for a second day. It's down more than 5%
since its Tuesday earnings. Let's take a
look at the earnings themselves.
Cityroup beat estimates but saw profits
slide. Bank of America beat on revenue
and net income with quarterly profit
actually rising 12%. Wells Fargo
disappointed with its net interest
income. And JP Morgan topped
expectations. However, profits fell 7%
after a one-time hit tied to its Apple
Card deal. But mixed results weren't the
only thing weighing down these earnings
calls. Bank executives also had to
contend with fresh political pressure
after President Trump floated a proposal
to cap credit card interest rates at
10%. On top of that, the sector is still
reeling from the news about the DOJ's
investigation into Federal Reserve Chair
Jerome Pow. A lot here, a lot to unpack.
We are speaking with Saul Martinez, head
of US financials research at HSBC. Saul,
thank you very much for joining us on
Profy Markets.
>> Thanks for having me.
>> So, we want to get your reactions to
this earnings. We've seen earnings from
all the big banks here. Um, and
generally a sell-off. Uh, any initial
reactions?
>> Sure. No, I think the I think the
divergence between what were generally
good results and outlooks and negative
share reactions does is telling of high
expectations going into these results.
So I'd characterize these results as is
good not great. Now the in many respects
the results did really validate the
bullcase for banks. Net interest
income's growing, loan growth picking
up, capital markets revenues have been
good, credit quality is good. um they're
managing their costs effectively. The
expectations from the banks are that
profited levels will go up. Um as you
said though, I had the stocks reacted
negatively. JP Morgan down 5% since they
reported on uh yesterday and City, Bank
of America, Wells Fargo were all down 3
to 5%. Now I I think this, you know,
does reflect that the big banks have
become, you know, darlings. um they've
outperformed considerably
uh last year. They outperformed in 2024.
Valuations are historically elevated and
I think there's some disappointment that
results weren't even stronger. I think
that is reflected in the guidance. The
guidance that banks gave for 2026 is
pretty much in line with where analysts
are at and likely doesn't trigger uh
material upgrades from analysts. And if
you overlay concerns about policy, which
I I expect we'll we'll probably get into
with cards, it shifted sentiment a
little bit towards the bank. So, I think
it it's a reflection of of high
expectations coming in and the fact that
the results were good, but they weren't
great and they didn't ne and they're not
necessarily going to lead to lead
analysts and investors to really ramp up
their expectations, their baseline
expectations for earnings and
profitability going forward. Just
looking at some of these businesses, I
mean, Wealth Management um was a success
at Croup, Bank of America, Wells Fargo.
>> Um some really impressive M&A numbers
from from Croup 84% record deal making.
>> I'm just thinking about what Wall Street
is expecting or what they wanted in 2026
and what they didn't get in that
guidance. Is there a story that they
that you think that Wall Street was
expecting perhaps to do with uh
investment banking revenue, perhaps to
do with maybe the IPO market? What do
you think they wanted that they didn't
see?
>> I think it varies a little bit by bank.
You know, some of the elements of the
results were good. Um but again like the
you know the out the expectation what is
in the market consensus is that capital
markets revenues will be strong, wealth
management will be strong. Um there is
an expectation
that we may be entering into a super
cycle of investment banking activity. So
I don't think folks are concerned about
investment banking or capital markets
related businesses. I think to a large
degree though there's probably some you
know some disappointment with net
interest income. So the traditional
business of banks um lending investing
in securities and what part of the bull
case for banks is that you're we're now
living in an environment where there's
positive real rates across the curve.
So, a lot of the loans uh and
investments and securities that banks
made in a low interest rate environment
are effectively repricing to a higher
interest rate environment. And you're
getting a positive benefit on asset
yields that's shriving net interest
income. And I think the expectation was
that banks would be even more positive
on net interest income. JP Morgan um is
you know gave some guidance in December
about net interest income growing 30%. I
think there was some hope that maybe
they would increase that. I think the
same story applies to Wells Fargo and
Bank of America. So I think there there
was some hope that the traditional
revenue driver of banks uh that
interesting would actually be a little
bit better than it actually was. But
banks are are basically saying that what
analysts are expecting from that from um
for revenues is is probably just about
right. And I think there was some hope
that they would raise guidance and and
and that would um you know lead to
higher earnings estimates going forward.
>> Yeah. Something that we should also
bring up, certainly putting pressure on
these stocks, um Trump's proposal to put
a 10% cap on interest rates on credit
cards, which the banks do not like.
Wells Fargo didn't like it. City didn't
like it.
>> Uh JP Morgan CFO said everything is on
the table to push back against this
proposal. Can you tell us a little bit
more about the proposal, how it will
affect these companies and if these
companies should really be worried about
it?
>> Yeah. Um, well, well, first of all,
there's a lot to unpack here and there's
a lot of uncertainties. You know, right
now it's a social media post as opposed
to a an actual proposal. You know, and
there's some questions about how it
could even be implemented. I think most
policy analysts, legal, uh, legal
analysts would tell you it requires
legislation. It's it's very hard to see
legislation passing on this uh by
January 20th. And it's it's hard to see
legislation passing that would implement
a cap of 10%. And um an executive order
on this would likely be met by with
legal action. Um so how this would be
implemented is is a very big question.
It would have a devastating effect on
credit the credit card business though.
uh a 10% interest rate cap on lending um
would make you know uh large swans of
the credit card business unprofitable.
Broad swans of the population would lose
access to credit. Banks cannot make
money and credit card companies cannot
make money given the loss rates on
credit cards with an in with a 10%
interest rate and there would be you
know so you would have to see a material
change to the business models. Rewards
would be cut. you would see more late
fees and it you know for JP Morgan and
Croup they would be affected right these
are important business for them it would
have a material impact on earnings but
you know especially for more pure play
credit card companies who do have more
exposure to riskier segments of the
population somebody like a Capital One
it would be you know fairly devastating
impact on their earnings and
profitability I think that if I make one
additional point though because I think
it ties into what we were talking about
earlier about you know the bull case for
banks and what's in the expectations of
the market. And you know, part of what
has made the banks, you know, so
attractive to investors is the view that
they're primary beneficiaries of
deregulation that Paul the the direction
of travel on policy is a good one.
You're going to see, you know, capital
requirements cut, less stringent
enforcement from regulators. And I think
this was a reminder that policy can cut
both ways. it's not a one-way track to
um you know easier, more favorable
regulation. And so this really threw
cold water on on an important part of
the bank uh bull thesis. And I think it
was a reminder that you know there are
risks and this is something we did
highlight in the report very recently as
one of the key risks for 2026
especially as we head into the midterm
election. And if you know if you do get
a situation where Democrats do really
well in the midterm elections, investors
will be you know we'll start to look to
2028 and it will be a reminder that
maybe the the the very favorable
regulatory policy that you've seen may
not always be that way. But we got that
reminder I think a little bit earlier
than expected with um with the social
media post last Friday.
>> 100%. It is fascinating the extent to
which Trump is influencing everything
including the markets and the businesses
of these businesses. I mean
as you say it's like it was all about
deregulation. That was the idea and then
that and that's what the the market was
getting excited about. Now it appears
that maybe the banks aren't friends with
the White House. Who knows? But the
point being this is what is moving the
market. This is what decides the whole
the whole game. Just before we end here,
I I I'd love to hear what we learned
from the banks about Trump's
investigation or the DOJ's investigation
into Jerome Powell. We were discussing
this earlier on in in the week and one
of our guests said, you know, it'll be
very interesting to see what these
titans of finance, what these leaders
say about one of the most cataclysmic
events that we've seen when it comes to
the Federal Reserve in the past few
years. What did we hear from from the
CEOs? Did they speak about it?
>> Yeah, I mean it it wasn't a topic of
conversation that was um you know front
and center. It it I think it did come up
in and in in um the JP Morgan earnings
call. I think the view of the banks and
I think Jamie did express this was
central bank independent is is important
and it's important for you know for you
know pretty obvious reasons. Um uh so I
I think banks you know bank CEOs you
know you know will express that that
view. I think, you know, I think it is
fair to say that, you know, bank uh CEOs
have to be, you know, they represent the
bank and they have to be, you know,
pretty um you know, they have to be, you
know, um very judicious with what they
say and how they say it and and but in
the current, you know, political
environment. But I think they did
express the view and they will express
the view that um you know central bank
is independence is an important part and
having those safeguards you know are you
know are important to important for the
US economy and important for um you know
um the central bank's ability to um you
know to carry out its mission of of
maintaining inflation under control. So,
you know, but I don't think we
necessarily learned anything or, you
know, bank CEOs, you know, stuck their
necks out in one direction or another
during the during their news falls.
Okay. Saul Martinez, head of US
Financials research at HSBC.
Saul, really appreciate your time.
>> Yeah, anytime.
>> We'll be right back. And if you're
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We're back with property markets.
Netflix is reportedly preparing an
allcash bid for Warner Brothers
Discovery as the company moves to
fasttrack a potential sale. This news
comes shortly after rival bidder
Paramount launched a proxy fight on
Monday. The company is also suing Warner
Brothers Discovery and its CEO David
Zazloff for failing to disclose
information about its sales process.
Netflix and Warner Brothers and
Paramount Stock all closed down on this
news. Here to give us the scoop on the
state of Warner Brothers Discovery's
bidding war. We are speaking with Rohan
Gwami, business reporter at Sema and
Rohan actually has some new scoop that
he has just reported. Rohan, welcome
back to property markets. Ed, great to
be back with you. Hope you've been doing
well since we've last spoken.
>> Absolutely. And we do want to get an
update since we last spoke. I mean, last
time we spoke, we saw that Warner
Brothers Discovery had told its
shareholders to reject the Paramount
bid. They were encouraging shareholders
to go with Netflix. That was three weeks
ago. We're going to hear about your
scoop, but just before that, can we just
get an update on what has happened since
we last spoke in these past three weeks?
Yeah, you know, setting the scene uh in
the last three weeks somehow uh
Paramount came back again and said,
"Look, we've made some changes. We've
made our money a little bit more
certain." Like you and I talked about,
remember I I we had talked about how
their money wasn't totally short up.
Jared Kushner had just left. There were
some concerns about the sovereign wealth
funds. So, uh Larry Ellison, right,
David Ellison's old man, actually
stepped in and personally guaranteed uh
$40 billion, a huge portion of this of
this check. and and basically said, "I'm
good for it. I'm here for it. It it
really must be wonderful and nice." And
Paramount said, "All right, Warner.
Let's let's give this another go. You
want to come to the negotiating table,
talk with us?" And Warner over the
holidays sat around, thought about it
for a little bit, and said, "Nah, we're
good. We like what we've got with
Netflix." And shareholders got pissed
off. Truly furious. Because from their
perspective, we're talking about $30 a
share for a whole company in cash.
Everyone loves cash. versus 2775 for
part of the company. So, less money for
less of the company. It was more
complicated. It was more muddled. Warner
rejected it again. Paramount said,
"Well, okay, fine. If you don't want to
do that, Warner Brothers board, uh,
we're ready to fire you. We're going to
mount a proxy fight. We're going to try
to take control of your board, uh, cuz
we think shareholders are pretty pissed
off about this and and want a chance to
get their hands on all our cash." So,
they did that earlier this week. Now,
it's come out. Bloomberg first broke
this news. We've confirmed it. Several
other outlets have confirmed it as well.
uh that Netflix is pretty close to
making its bid all cash. So, it's trying
to solve for some of the problems that
shareholders have pointed out. Mostly,
they don't really want to own Netflix
stock, right? They want to own uh they
don't want to own Netflix at all. They
want they want cash in hand. Who doesn't
want cash?
>> Um that's where we are today. And as we
reported earlier right before we, you
know, we're getting on to talk about
this right now, both Paramount and
Netflix have have been making their case
to regulators in Europe, but also in the
US, trying to sort of say, look, we are
the pro competition deal here, even
though remember Paramount, as we know,
doesn't have its own bid yet. It hasn't
been approved. Uh, so that's sort of
where the lay of the land is as we stand
today.
>> So, so much in there. Um, I think one of
the most important pieces is the fact
that Paramount comes back and gives a
better offer. I mean, they said before,
"Oh, we don't trust that you have the
money." Then dad comes along and says,
"No, no, I have the money." And we know
that he does. They make the offer again
and then Warner Brothers says, "No." And
this is interesting because one thing
that we saw from David Ellison before
all of this unfolded, before Netflix was
getting involved, before we even knew
that Netflix had made the offer, is he
wrote this letter to Warner Brothers
saying, "Hey, I think you guys are
biased against me." And something that
you reported is that you've been
speaking with shareholders. Shareholders
think there is a quote inexplicable
personal animus between Zazloff and
David Ellison. This is what you wrote.
So, it sounds like maybe David Zazaf and
the board actually are biased against
David Ellison. I thought it was kind of
a a ridiculous statement, but it sounds
like maybe it's true. What do you think?
>> I I'll be honest. Look, remember when we
first spoke, I thought Netflix had it. I
thought that Paramount had not done
enough to solve the problems, the real
problems that Warner Brothers has. But
time has gone on. They've stepped up the
certainty of their financing. They've
said, "Look, we're willing to negotiate.
please just come to the table with us
and talk to us. And Warner, again, this
is Warner's board. We can't all put it
at D David Zazov's feet, but David Zazov
is also the CEO of this company and has
a lot of influence over this board. Has
just said no time and time again. No, I
might add in kind of an insulting way. I
mean, their last response, as you know,
Ed, was to compare it to a leveraged
buyout, which is not something that sits
well with anybody when you're trying to
talk about how much you care about a
brand, how much you care about these
assets, how you want to steward these
assets. When we think LBOS's, we think,
you know, what private equity used to
do, let's buy an asset up with someone
else's money. Let's strip mine all the
good stuff out of it, and let's make a
ton of cash for ourselves. Screw the
shareholders. Screw the employees.
That's what Warner Brothers compared the
Ellison's offer to. And as we reported,
it was super insulting to these guys. So
yeah, some shareholders really do feel
and certainly my reporting hasn't gotten
to the bottom of this. I would love
David Ellison if you want to pick up the
phone and let me know what you're
thinking here. Um I would love to
understand this, but certainly the
shareholders I spoke with said, "Look,
it makes no sense. These guys have all
the money in the world. And if that
wasn't enough, they've got three
friends, right? These sovereign wealth
funds who have all the money in the
world. Why aren't they picking up the
phone and talking unless Zazlov has some
beef with Ellison? Remember these guys
that went out to dinner together? They
went on walks together. They had all
these conversations leading up to this
auction. Ellison even offered to make
him co-CEO. That's David Zazov, co-CEO
of the combined company. That's not a
joke. That's a real offer. And that was
in a lot of the merger documents. As it
stands, you know, Zazov will make a ton
of money off this either way. So, it's
left to, you know, it's left to our
imaginations what we think. But this is
what M&A bankers call the social issues
of a deal. The price might be right, the
structure might be right, but if two
CEOs don't like each other, if two
boards don't like each other, it's the
same as real life. It becomes hard to
get anything done.
>> Ultimately, this looks like maybe a
shareholder lawsuit. I mean, Zazav has a
fiduciary responsibility
to get the best price, to get the best
offer. If the shareholders are saying we
think the best offer is from Paramount
and he's not doing it because
because I don't know because he doesn't
like him because uh he doesn't like his
dad because they're buddies with uh the
president. I don't know what it is but
doesn't that seem like a lawsuit?
>> Shareholders are always going to sue. In
fact, shareholders already have in San
Francisco I think the very week this
deal was announced. uh shareholders
always want more money and if they don't
get the money they're always happy to
complain. What has happened, right, is
this proxy fight, right? So, this board
fight that that Paramount has threatened
to kick off. And that is the easiest way
for shareholders in the short term to
express how unhappy they are. Now, one
big shareholder, that's a shareholder
called Pentwater, already went on CNBC
and has said, "Look, this is insane.
This is crazy that they're not talking.
We're going to block the Netflix deal.
We're going to vote to block the Netflix
deal because we feel like it's
absolutely crazy to turn down 30 bucks
for this company." Because remember
before we talked when we talked uh the
closest comp to the planned spin-off of
uh from Warner Brothers Discovery was a
company called Versent. That's my former
employer CNBC, MSNBC, a bunch of grabag
assets that were leaving Comcast. That
company hadn't started trading yet. And
everyone kind of thought this company is
going to be a better play than Warner
Brothers Discovery spin-off. That hasn't
been the case. That stock is in the
tubes. It's terrible. And so when that
happened, a lot of shareholders went,
well, Vers has less debt than Warner
Brothers plan spin-off. Uh,
theoretically, it's a better, higher
performing, higherend collection of
assets, and it's trading like crap. No
one wants to touch this thing. If that
thing, that quote unquote quality asset,
it's all relative because it's TV. But
if that quality asset is trading so
badly, what chance do I have of making
up for my $2.75 or sorry, $2.25
off this spin-off? I'd rather go with
something more certain. M
>> um so you know we'll see how this proxy
fight shapes out if they even need to do
it but it's certainly shareholders are
not happy not in the slightest.
>> Something you said earlier we'll leave
it to the imagination why he's not going
with Paramount. Uh you've been studying
this for a while. You've been reporting
on this. You're speaking with sources.
Let's use our imagination. Why do you
think he's saying no? Why do you think
David Zazov doesn't want to take the
deal?
>> That's a tricky one. Um, if I had to
guess, look, Warner Brothers, the
combination of Warner Brothers and
Discovery, it was supposed to be a
crowning achievement for Zazov and John
Malone who helped orchestrate this deal.
And that was almost that was 5 years
ago. Now it's 2021. Um, you were going
to marry these two assets and you were
going to build something better and
bigger than the sum of their parts. And
to do that, they took on a lot of debt,
a lot of debt. And to his credit, David
Zazov has managed to pay down a
tremendous amount of that debt. the
company is far healthier uh financially
than it was when it merged, but that
wasn't reflected in the stock price,
right? The stock ticked down and down
and down really until this bidding war
started, which by the way created tens
of billions of dollars of value for
shareholders. So, kudos to Azoff for
that in all seriousness. And then you
have this guy, you've got Larry Ellison,
uh, and you've got his kid David who
have all the money in the world and they
go and they pick up one of the most
storied studios in the planet. They pick
up Paramount just like that cuz they
want it cuz it's nothing to them. And
now you're David Zazov. You're sitting
there. There's been a lot of reporting
about his his sort of his the way he
approaches the job as CEO. And there's a
great story in New York magazine about
this. I think it was New York magazine
about how he actually has and uses the
desk of Jack Warner, the father, the
creator of Warner Brothers. So there's
some implication that he actually thinks
of himself as a modern-day mu uh movie
mogul.
>> And yet he hasn't really been successful
in those ambitions, right? he hasn't
managed to give the company the
financial relevance that he sought.
David Ellison, on the other hand, has an
unlimited checkbook. And so, you kind of
have this interloper. This guy, to be
fair, he's been a producer for a long
time, but this guy who's never run a
major studio, who's certainly never run
a media conglomerate, who suddenly is
buying up everything for sale. In other
words, is doing exactly what David Zazov
wanted to do, but was never able to get
done. That's just a guess. I haven't
talked to Zazov. I haven't talked to
Ellison about their psychologies or how
they feel. I would love to. that's never
going to happen. So, that's my best
guess. But it also makes sense. It's
human nature, right? You try to do
something, you don't succeed at it, and
then you watch someone just waltz in and
do it instead of you, you're you might
feel a little resentful. Again, totally
guess. No sourcing here. Um, but if I
had to put money on something, I I
wouldn't I'd put a couple bucks on that
for sure.
>> Fascinating. I think we could talk about
this for hours, but we're going to have
to let you go here. Rohan Gwami,
business reporter at Sema 4. Rohan,
really appreciate it. Thank you,
>> Ed. Always a pleasure. Thanks so much.
>> We'll be right back. And if you're
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>> We're back with Profy Markets. Well, the
past few days have been extremely busy.
We had the situation in Iran. We had the
fight between Trump and the DOJ and
Jerome Pal. We had this controversial
inflation report. And all of this has
made it a little bit difficult for us to
focus on what we usually focus on, and
that is earnings. And as a result, there
was a pretty interesting report that we
didn't cover yesterday, and that was
Delta's earnings report. So before we
end today's episode, we're just going to
quickly cover it now. So Delta had a
pretty decent quarter. They reported
record revenue. They also beat
expectations on earnings. But that is
quite surprising because when you dig
into the numbers, what you'll find is
that their main cabin sales actually
fell by 7%. Which raises the obvious
question, how is it that they had a
pretty good quarter despite the fact
that main cabin sales were down? And the
answer lies in the growth of premium
cabin sales, i.e. first class tickets.
That business grew by 9% year-over-year.
And in fact, for the first time in
Delta's history, the premium cabin
business is now larger than the main
cabin business. Premium tickets
generated 5.7 billion in revenue.
Regular tickets generated 5.6 billion in
revenue. Put another way, Delta's growth
is now being kept alive by rich people.
Now, if you're a regular listener, you
know this is a theme we talk about a
lot. This divide in America between the
rich and the poor, the K-shaped economy
as people are talking about it and the
extent to which that divide is actually
driving the real economy. The most
important data point that we flagged
last year was this data from Mark
Xandandy which found that the top 10% of
earners in America are now responsible
for half of all the consumer spending.
That number has never been higher. And
this shocked us, not because it was
necessarily surprising to us, but
because it was just such a vivid
illustration of something that we
already kind of suspected, but weren't
fully seeing. Well, now we're seeing it
at the company level. Now, we're seeing
it reflected in the earnings of some of
the most iconic companies in America, in
this case, Delta. And in fact, CEOs are
now outwardly acknowledging this. Delta
CEO Ed Bastion said, quote, "There's a
lot of discussion about the K-shaped
consumer. Our consumer happens to sit
right at the top end of that K." And
it's striking the extent to which the
K-shaped is now openly being recognized.
It's no longer some theory that people
talk about on podcasts. It is an actual
reality. It is a law of business that
companies are expected both to
understand and also to capitalize on.
And that is exactly what Delta has done
here in this earnings report. And it's
also why they are talking about it
because they know investors feel better
if they see that your business is
specifically catering products to the
nation's very richest people. Those are
the consumers that matter. So those are
the consumers that you need to own and
that is what Wall Street wants to see.
Now, to be honest, I'm not sure if this
is better or worse than what we had
before. When people would theorize about
this inequality problem, they talk about
the K-shaped economy, they discuss it
intellectually versus what we have now
where people and CEOs seem to simply
throw their hands up and accept it as
some principle of the universe. Yeah,
the K-shaped economy. Oh, yeah. That's
just the way it is. I actually don't
know what is worse. Either way, what is
clear now is we have gone from theory to
reality. We've gone from bargaining to
acceptance. The gap is getting bigger.
The rift is getting wider and we are now
watching this play out in earnings.
Thank you for listening to Profy Markets
from ProfG Media. If you liked what you
heard, subscribe to our YouTube channel
and also tune in tomorrow for our
conversation with Scott Nations.
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The video discusses recent market trends, focusing on bank earnings, political influences on the market, and the potential acquisition of Warner Brothers Discovery. Major indices ended in the red for a second day, with Nvidia and bank stocks declining. Oil prices dropped, while gold, silver, and copper hit record highs. Bank earnings presented a mixed picture, with major banks like Citigroup, Bank of America, Wells Fargo, and JPMorgan Chase seeing stock price drops despite some beating revenue and profit estimates. This downturn was attributed to mixed results, profit slides, and political pressure, including a proposed cap on credit card interest rates and the DOJ's investigation into Jerome Powell. The discussion delves into the divergence between positive bank results and negative stock reactions, suggesting high market expectations. It also touches upon the potential sale of Warner Brothers Discovery, with Netflix reportedly preparing an all-cash bid, and Paramount launching a proxy fight. The segment on Delta's earnings highlights the growing influence of premium cabin sales, driven by affluent consumers, and the broader economic trend of a K-shaped recovery where the wealthy disproportionately drive consumer spending.
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