Toshiba’s Breakthrough Laptop PC
249 segments
In the early 1980s, portable computers were either one of two categories.
Big and functional. Or small and basic. And while there were successes within each category,
you can hardly identify them as today's modern laptops.
Then in 1985, the Japanese company Toshiba releases a ground-breaking
laptop PC that brings it all together for the first time.
In today's video, let us look back at the first commercially successful laptop PC:
The Toshiba T1100 and its successors.
## Beginning So in the first of the two categories,
we had these battery-powered handheld computers called “palmtops”.
These were extremely portable and ran on AA batteries. Notable examples of
these small palmtops include the Epson HX-20,
released in July 1982 and marketed by Epson as the first handheld computer.
When it arrived on US shores, Business Week hailed the little computer and its 50 hour battery life
as heralding the "fourth revolution in personal computing". It sold a quarter million units.
Another palmtop was the TRS-80 Model 100. The Model 100 - do not confuse it with the Model
1 - was a relatively small device produced by Kyocera and powered by four AA batteries.
Tandy Corporation licensed it and sold it exclusively in their Radio Shack
stores for about $800 or about $2,700 today. A pretty good price back then.
It was well-reviewed by journalists, who used it as a portable text editor.
So these were fairly popular but size and power issues placed heavy limitations on
their use. And "real" business people refused to adopt them unless they were
somewhat compatible with the IBM PC ecosystem - so they can run applications like Lotus 1-2-3.
## Luggables
And then on the other end of the spectrum, the luggables. No, not Lunchables.
These computers were fairly large and heavy - about 12 kilograms or so. And
since they lacked a battery they needed to be connected to a wall plug. But they were
portable in the sense that you can unplug it and stick it underneath a plane seat.
The first commercially successful luggable was the Osborne 1, released in 1981 by the
Osborne Computer Corporation. Running an early microcomputer operating system called CP/M 2.2,
it sold quite well - generating sales of 10,000 units a month at its peak.
However the Osborne 1 looks nothing like the laptops of today. It resembles more
a chonk field radio than a computer. It didn't have that clamshell form factor.
That was pioneered by the GRiD Compass, which some credit as the first clamshell laptop.
Developed for NASA and costing $8,000 or about $27,000 today, the Compass was
nowhere near a mass market device. It also ran its own custom operating system and software.
The big breakout came a bit later in 1983 with the Compaq Portable.
The first luggable to be perfectly compatible with the IBM PC ecosystem,
the Portable sold like gangbusters and launched Compaq to dominance.
So you had these two categories. Palmtops and luggables. Good in their own way,
but neither perfect. Why not create something with the best of both? A PC-compatible,
clamshell laptop. Small and portable with a battery. Who would be the one to make it?
## Toshiba
Tetsuya Mizoguchi first joined Toshiba in 1963.
A tall, big-boned man with a wrestler's frame,
Mizoguchi proved himself to be a natural leader in Toshiba's computer division.
In 1977, Mizoguchi reads a translated version of Alan Kay's famous screed
"Personal Dynamic Media". Kay is the legendary computer scientist
who broke new ground in user interfaces for the computer whilst at Xerox's PARC R&D lab.
In that paper, Kay introduces a product concept that he called
the Dynabook - a computer with the power and portability to help everyone learn.
The idea inspires Mizoguchi to produce an early PC prototype called the T-400,
running the BASIC language and an Intel 8-bit CPU. Unfortunately it
remained a prototype with only a few ever being made.
In 1981, Toshiba produces a line of desktop PCs called the Pasopia. The
name comes from a combination of "personal" and "utopia". Powered by a Zilog Z-80 CPU,
the Pasopia shipped with a BASIC interpreter, 64K of RAM,
and an liquid crystal display capable of showing eight lines of 40 characters each.
Unfortunately, the Pasopia-1 arrived at the Japanese market too late to dislodge
NEC's PC-8001 and PC-98 operating system - which had debuted a few years earlier.
PC-98 would go on to dominate Japan’s PC industry for over a decade.
A year later, Toshiba tried to sell the Pasopia line of computers in the United
States, marketing it as the Toshiba T200. Unfortunately that computer's
incompatibility with IBM's PC ecosystem meant that it was dead on arrival.
Toshiba invests substantial resources into a followup called the Pasopia 7,
a machine oriented more to enthusiasts. Released in 1983, it also fails to make a significant mark.
## Origin of the Idea
Whoever first came up with the idea for the T1100 is rather murky. Here
is the best timeline that I can put together based on multiple sources.
After two failures in a row, Toshiba's management prepares to leave the PC space entirely. However
the company's head of Electronic Equipment Division in the International Business Department,
Kiichi Hataya, convinces his bosses to stay as an Original Equipment Manufacturer or OEM.
Being an OEM means that Toshiba produces the hardware for another company. Kind of like how
Kyocera produced the TRS-80 Model 100 device for Tandy to sell in their Radio Shack stores.
So Hayata travels to the United States to search for potential OEM clients. No clients emerge but
during his travels, he writes a report to his bosses about producing a small,
IBM-compatible computer that can fold up and sit on a desk.
This need is reinforced by a second US trip. In 1983,
three Toshiba executives go to Los Angeles to work with the consulting firm McKinsey on a
project called "Brighter Blue". The project yielded a new, promising market position:
> "Our plan was for a clamshell-type transportable PC with an LCD [screen] and IBM compatibility."
## The Secret Mission
The issue was that Toshiba's management refused to
spare any more resources for another Toshiba-branded PC.
This made things tricky for Mizoguchi and his boss, the newly appointed General
Manager of the Computer Business Division, Masaichi Koga. After having two requests
for money and engineers rejected by Toshiba leadership, they secretly
diverted resources from various military projects to fund a task force to build it.
This could have gotten them all fired. But the factory in which they were working was in Ome,
Japan - geographically distant from the Toshiba headquarters. There is a phrase
in Chinese that comes to mind here: 天高皇帝遠. Heaven is high and the emperor is far away.
And despite the losses in PCs, Toshiba's larger computer division was making good
money from selling office minicomputers and optical character recognition
software for the Japanese language. Those profits gave the division more leeway.
The task force was led by Ginzo Yamazaki. The prototype was completed in August 1984.
It had a CMOS Intel 80C88 chip, built-in disk drive and monochrome LCD screen about 640x400
pixels large. You can adjust the angle of the screen - even folding it back all the way.
The whole thing weighed about 4.1 kilograms and was about 31.1 cm by
6.6 cm by 30.5 cm large. So about 4-5 magazines stacked on top of each other.
You can also imagine a 16-inch MacBook Pro but with twice the thickness.
## Nishida
The project gets a major boost forward with the entry of Atsutoshi Nishida.
Nishida was then Toshiba's European PC sales manager. He has an interesting story,
falling in love with an Iranian woman during university and following her to Iran where
he joined a Toshiba affiliate. He worked his way up from there.
At this time, Nishida's product portfolio was made up of just PC peripherals and
printers. He occasionally goes to Tokyo to see new products at the Ome Factory,
and it is during one of those meetings that he sees a prototype of the laptop.
He immediately recognizes its potential for his
sales portfolio and asks the brass to produce it, saying:
> Make me seven prototypes that I can show around Europe and I
will commit to sell 10,000 units the first year
HQ relents and allows the seven prototypes to be made, but Nishida can only get the money for
the project by diverting it from his larger international sales and marketing budget.
He takes the seven prototypes to IBM dealers in Europe with the sales pitch being:
> Desktop from IBM and laptop from Toshiba! These are complementary products,
and there is no competition between them. In fact,
now you have the opportunity of selling two computers to the same customer!
There was one more challenge for him. In order to make the T1100 as small as it was,
they had to adopt a smaller size floppy disk: 3.5 inches.
The problem was that the software industry had standardized around a larger 5.25 inch
floppy disk. And without software like Lotus 1-2-3, a computer would be dead on arrival.
So Nishida goes to Lotus's European offices in London to ask them to offer 3.5 inch floppies.
He was immediately rejected. Undeterred, he goes back three more times. On the fourth time,
Nishida recalls in a 2005 interview with Amy Bennett:
> By my fourth visit he was fed up with my persistence ... He told me he would talk to
an engineer as a personal favor, not anything official. I next visited Lotus in my personal
capacity and the man migrated Lotus 1-2-3 to 3.5 inch floppy disks. It worked perfectly.
Nishida then goes to the other big software vendor of the day, Ashton-Tate,
which produced a database software called dBase. A competitor to Lotus,
Ashton-Tate quickly agreed once they heard that their rival was doing it.
Meanwhile, the Toshiba team was working hard to test the hundreds
of MS-DOS software packages on the laptop. Getting the popular
Microsoft Flight Simulator program to work was said to have been particularly tricky.
## The T1100
Toshiba first presented the T1100 laptop in Germany at
the MICRO-COMPUTER Trade Fair in January 1985.
It hit the German market a few months later. And right off the bat,
the laptop made a splash with customers and critics. Reviewers noted its thinness,
good specs, and that it ran the MS-DOS operating system. One reviewer wrote:
> Wow just like desktop IBM! ... I've seen Flight Simulator running on the LCD and on a monitor,
and hundreds of other programs also are claimed to run (including Lotus 1-2-3).
> The price starts at under $3000 — what chance can IBM have if it
reaches the market later, and more expensively?
Other reviewers recognized the incredible social potential that a portable IBM-compatible laptop
held for working life. An Australian columnist named Gareth Powell noted in August 1985:
> [The Toshiba T1100] is revolutionary - in a quiet way ... almost every single
component it contains is available in one form or another in computers
which have been on the market for some time ...
> It is the way these components have been assembled, and the way
in which ... the machine will be used, which makes it revolutionary
Powell then explains that the T1100's portability is so game-changing because
now it is possible for business executives to take
their work home with them. It spares them from staying at the office late.
The laptop hit American shores in November 1985 with an exhibition
at the big Comdex trade show. It was made available for sale in early 1986.
Nishida spent 1985 promoting the T1100 to various companies. By year's end,
Nishida missed his promised 10,000 unit sales by just 230 units. But he sold those soon afterwards.
## New Competition
The T1100's success brought new competitors into the market.
In early 1986, Compaq released the Compaq Portable II. They famously wanted to do
their own laptop but would not do so until 1988. So the Portable II remained
more of a high-end luggable workstation that didn't compete in the same space.
But Zenith, the former consumer electronics company, did go hard with their Z-181,
a PC-compatible clamshell laptop that boasted an
adjustable backlit-LCD screen. Uniquely enough, it glowed blue.
IBM also released their own laptop PC,
the Convertible. It also had the smaller 3.5 inch floppy drive and an internal battery.
But despite being a real-deal IBM system, the Convertible’s high price and non-backlit
panel made it a tough sell. This first laptop failed to make a major impact on the market.
## The T2100 and T3100
To keep up with Zenith, IBM, and others, Toshiba quickly expanded their product lineup.
In 1986, there was the T1100 Plus,
which featured a small CPU speed bump. It sold extremely well at the start.
Toshiba struggled to keep up with demand - with backlogs stretching up to six months long.
And reviewers liked it. Though I did read an amusing complaint
letter pointing out that the function keys on the keyboard were set backwards on two
rows - snaking from top right to bottom left. That is indeed demented.
Toshiba also added high and middle tier models. Many customers found the T1100's LCD screen hard
to read, leading to a few reviewers recommending the blue-screened Z-181.
So also in 1986, Toshiba introduced the high-end T3100. It was compatible with
IBM's new PC/AT computer and changed the screen from an LCD to a yellow-ish
gas-plasma screen. It also had a 10-megabyte hard disk drive, a first for a laptop.
The screen was indeed far more readable in light,
but its power-hungry nature meant that the computer had to be plugged into the
wall. And at 6.8 kilograms or 15 pounds, it cannot go far anyway.
Toshiba also brought out a mid-tier T2100,
which never reached the United States but did well in Europe and Australia.
## The T1000 In late 1987, Toshiba then released the T1000,
which cemented the company's place in laptop history.
The story behind this one is a bit interesting. In April 1987, the US
tariffed certain Japanese imports for allegedly violating a US-Japan semiconductor agreement.
Two of the tariffed items were 16-bit desktops and laptops with LCD screens capable of handling
16-bits. This effectively doubled the price of the T1100 Plus, making it unviable in the market.
So Toshiba cleverly exploited a loophole by putting a 4.77-megahertz Intel 80C88 CPU into
the T1000. An interesting choice because while the chip was 16-bit,
it communicated through an older 8-bit bus - exempting the laptop from the tariff.
What people most noticed about this computer however was its size and functionality. At
just 2.9 kilograms (6.4 pounds) and 12 by 11 by 2 inches large - about the size of
a large textbook - the Toshiba T1000 was the smallest MS-DOS laptop yet released.
Moreover, it had a panoply of connectors, ports,
and drives. An internal nickel-cadmium battery provided about five hours of
working life. And best of all, it was very cheap - priced at $1,200, or $3,300 today.
One can justifiably call it the Macbook Air of its day. It wasn't perfect - people
noted the tradeoffs that had to be made for portability - but reviewers
and enthusiasts could not believe that Toshiba was able to stuff so much into it.
Toshiba marketed it as a "second" device to businesspeople, but you could use it
as your primary. And it sold very well, though precise sales numbers are not publicly available.
A reviewer at Byte Magazine said it was the first laptop that he's
seen to be better for writing than the old Tandy Model 100.
Its users still remember it fondly to this day. Many years later in 2006, the editors of PC World
Magazine declared it the 17th best PC of all time - recognizing its ground-breaking status.
Sales of the T1000 and its variants like the SE helped Toshiba capture
40% of the US and Europe laptop markets in 1987. And in 1988,
they retained 38% and 21% market share despite a new wave of competition. Hasta la vista baby.
## DynaBook
After shipping the T1100, Mizoguchi and his team go back to Alan Kay's vision of the Dynabook.
Inspired by their success and the introduction of new display technologies,
the team sets out to make an actual DynaBook. Mizoguchi envisioned having a true portable
that can go to where humans are, rather than the other way around.
This meant pushing the boundaries once more. Mizoguchi envisioned his Dynabook
to be as large as an A4 file, be just 40 millimeters thick, weigh under 3 kilograms ...
And have a backlit LCD, an instant start button like the IBM PC Convertible,
and a hard disk drive. And ah yes, a price tag of under 200,000 yen - a radical price cut.
The development process was grueling. A now-famous anecdote recounted the
engineers producing a prototype that was only 50 millimeters thick. So about 10
millimeters short of goal. They nevertheless argued that they had hit their limits.
So the development manager supposedly took that prototype and immersed it in
a bucket of water. Upon seeing bubbles rising to the surface,
he said that there was still space left to cut. So they got it down to 44 millimeters.
In June 26th 1989, Mizoguchi and Toshiba announced the Dynabook
J-3100 at the Shinjuku Century Hyatt. And again,
people marveled at how the laptop pushed the envelope in terms of size, weight, and features.
After the 1989 presentation, Mizoguchi got in touch with his idol. And Kay came to Japan to give
a brief talk and even signed eight of the Dynabook laptops. For Mizoguchi, it was a dream come true.
Though, I would be bereft if I did not also mention that Kay later said that he did
not consider the Toshiba Dynabook a real Dynabook ... because it ran MS-DOS. Hah!
## Conclusion
Toshiba remained a leader in the industry throughout the 1990s by
pushing the envelope on battery life, size and weight, and build quality.
In 1997, they sold their 10 millionth unit. But in the 2000s, they lost ground to HP and Dell
in the lower-end consumer range - not meeting the price point fast and aggressively enough.
And in the corporate space, they ceded ground to Dell and
IBM/Lenovo - which did a better job of entering the enterprise.
In 2018, Toshiba began selling its stake in its Dynabook division to
Sharp/Foxconn - completing their exit from the industry in August 2020.
Nevertheless, the commercial success of the T1100,
T1000 and its successors set the tone for the laptop as we know it today.
It proved to all that this form factor was worth pursuing. And they pushed the limits on
its thinness, function and portability. They can be proud of their impact in electronics history.
Ask follow-up questions or revisit key timestamps.
The video traces the evolution of the laptop PC, highlighting Toshiba's pivotal role with the T1100. Before the T1100, portable computers were either bulky "luggables" or basic "palmtops." Toshiba's T1100, released in 1985, successfully combined portability, battery power, and IBM compatibility, setting a new standard. The development of the T1100 was a secret mission, overcoming management resistance and resource constraints. Atsutoshi Nishida played a crucial role in marketing the T1100, securing crucial software support and convincing dealers of its complementary nature to desktop PCs. The T1100's success spurred competition but also led Toshiba to release further innovations like the T1000, which was lauded for its compact size and affordability, and the T3100, featuring the first laptop hard drive. The video concludes by touching upon Toshiba's later models, its eventual exit from the laptop industry, and its lasting impact on the modern laptop form factor.
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