Why The Internet REALLY Wants Your ID... (and why now?)
110 segments
In late June, Australia made an amendment to the Social Media Minimum Age Act that expanded its
scope to block access to sites like YouTube for anybody in the country under the age of 16. This
was in addition to bans already in place for more traditional social media sites like Instagram,
TikTok, Facebook, and Reddit. From then, over the course of just 30 days, a wave of governments
and tech platforms have started following the old penal colony's lead. Here in the UK, the
government introduced new laws requiring robust age verification checks for residents wanting to
access materials that would uh make Jesus sad. The EU began trials of age check systems for
social media. And in America, several states have started rolling out age verification requirements
all under the guise of limiting minor access to harmful social media and smart. Now, if there's
one thing we all know about tech companies, it's that they can lobby against pretty much anything
they don't like. But on this particular issue, they're actually pushing for these regulations
harder than the governments. Starting in about a week from when this video is posted, YouTube will
be introducing an AI system to guesstimate your age based on your watch patterns and activity. So,
if it sees all the mindless slop you've been consuming and determines you're under 16,
it's going to restrict access to certain videos, change your advertising selection,
and limit comments and uploads. They'll be joining other platforms like Discord, Spotify,
and Meta, which have already started rolling out similar systems behind the scenes. Now, of course,
there is one simple fix to get around all of these new limitations. All you need to do is
hand over your identification. Texas Governor Greg Abbott signed a new law that will force Apple and
Google to verify users ages. We want them to have real experiences with real people. Verifying your
age keeps a child safe. is about how dangerous social media is for our children. The time to act
is now. We must protect our children so that we can protect their future. Protecting the children
has always been an effective way to push through policies that the general public would otherwise
be opposed to. Nobody in today's uh political climate wants to be on record saying anything
other than they support protecting children. Social media companies are also largely unpopular
with the general public. So for lawmakers, it's a slam dunk case that's very hard to oppose. A
recent survey conducted by Pew Research found that most adults overwhelmingly support more control on
how children engage with these platforms. But popular messages like this have always been
used to push through otherwise unpopular changes like banning books, mandating security backends
on devices, prohibitions, and censorship. Now, I know that's probably not a shock to you, but
what may be surprising is why big tech companies are so willing to go along with these new changes
because there are genuine business liabilities that come with these rules. At the very same
time that these new laws were being rolled out across the world, one of the most severe data
breaches ever was taking place. The app T was intended to be used exclusively by women. So,
for verification, the company required new users to confirm their gender with a picture and their
governmentissued ID. Instead of being deleted after this verification like the app claimed it
would be, these files were kept unsecured on an open URL, resulting in tens of thousands of users
having their most sensitive data leaked. Now, the original intention of this app and its strict
identity verification was either for women's safety or doxing men, depending on who you ask.
The whole fallout has become incredibly political, which is probably the only reason you've actually
heard about it. Similar breaches are becoming more and more common all the time. Alian's life
insurance lost the data of 1.4 million of their customers and companies like Google, Apple, and
Telegram lost 16 billion login details. Now, these would be bad enough as once in a decade hacks.
But all of these happened within just the last 30 days. The point is, every website that's holding
on to your personal details is a big risk for you and a big risk for them. So, for businesses to be
embracing this so wholeheartedly, there needs to be some upside. Now, you might just think
that if they get your ID, that's simply more data they can use to optimize content recommendations
and advertising towards you. But it's not quite that simple. If you use their services frequently
enough, even average tech companies can find out more about you than anything they're going to get
off your driver's license or passport. The reason why suggestions served to you through platforms
such as Google AdSense, Amazon or Meta Ads seem so targeted is because even without logging into
a dedicated profile, they can track thousands of variables to build up a pretty good idea
of who you are and what you're into. They don't need your ID to sell ads to you. The
real motivation is that companies like Amazon, Google, and Apple are already investing heavily
into what they're calling digital credentials. About 11 months ago, Google quietly launched the
digital credentials API to developers, which in their own words allows websites to selectively
request verifiable information about the user through digital credentials such as a driver's
license or a national identification card stored on a digital wallet. The idea is that instead of
handing out your identity to hundreds of different sites individually as new laws start requiring it,
you just thoroughly verify your ID with a company like Google and then they verify you on your
behalf to all these other sites. Now, before we get into issues with this system, and believe me,
there are issues. It's important to understand how this is going to be sold. The benefit to
you is that you only need to stand up and take a selfie holding up your license and some number
of fingers once instead of dozens of times for every site that starts requiring your ID. It also
does generally cut down on the risk that your identity will be stolen through a hack because
it limits how many different places are holding your actual credentials. And for what it's worth,
a company like Google is more likely to keep that data secured properly over some of the more
sketchy digital domains you're probably thinking of trekking into. And that's actually the point.
Every data breach that makes headlines is a way to market these new services as a safer alternative.
In a way, what Google is hoping to become is like a PayPal for your identity. Instead of
handing out your sensitive details everywhere, you just hand it to one reputable third party. Now,
the business potential of such a system, if it were to be widely adopted, is massive.
The reason that these companies are generally supportive of this legislation is because they
stand to more than make up the revenue from losing people under the age of 18 off their platforms
and then some. It wouldn't give a company like Google anything they don't already know about
you. But what it would do is allow them to serve you an ad like, "Congratulations, you're already
preapproved for this credit card or this buy now pay later service." Web pages using the login with
Google feature could automatically remove things like credit checks or personal information entry,
which stands as a barrier between you and them completing a sale. It would also make it really
hard for sites offering services like gambling to not work with Google. Because if people get used
to using their in-built ID verification, they're instinctively going to go where it's offered and
be skeptical of sites that want to do things the old-fashioned way. This would make their
advertising business far more lucrative in certain fields like financial services, gaming, and
pharmaceuticals. It would also potentially open up a new revenue source for them as online businesses
would need to pay a fee to them for their identification services the same way that PayPal
takes a commission on transaction processing. The problem for Google and other companies trying to
roll out similar services is that nobody really wants this. Another Pew Research survey found that
the overwhelming majority of surveyed participants would prefer to use the internet anonymously. Now,
they could slowly push people to get on board with it through a long marketing campaign and
a gradual roll out, but that's going to be slow and expensive. Even if it's just out of laziness,
most people aren't going to sign up for a digital credential system unless they really need to. So,
the best strategy for these companies is to make sure that people really need to. Tech companies
have been spending millions of dollars in lobbing on these laws around the world, but they haven't
been paying to fight the regulations. They've been paying to shape them. Google's own announcement
of their new credential system included a reference to the European Union's EIDAS 2.0
system as proof of how essential this new tool would become. But these particular regulations
are something that they themselves have been heavily involved in influencing. In other words,
they are creating the need and then providing the solution. If in a week's time when YouTube
automatically detects that you may be under 18 and asks for your ID to prove otherwise,
you would have already taken the first step into their new highly lucrative ID ecosystem. Now,
there are absolutely other motivations for pushing through these rules from different parties as
well. Governments will have more oversight over their people's online activities. E-commerce
businesses will have a smoother sales process. And I'm sure some people out there genuinely
do care about the children. But to make sense of unpopular decisions, generally the best place to
start looking is with who stands to make the most money. Now, this feels like it would have been a
great time to segue to some kind of VPN or data broker to delete me. But instead of that, I'm just
going to shamelessly plug my own channel instead. After last week's video got so much attention,
we're incredibly close to 100,000 subscribers. So, if you enjoy the occasional expose mixed in with
lots of videos about ships and microeconomics, please consider subscribing and go watch this
video next to find out why oil containers need chaos for their business to survive.
Ask follow-up questions or revisit key timestamps.
Recent global amendments, initiated by Australia, are expanding age verification requirements across various social media platforms and online services. Surprisingly, major tech companies are not only complying but actively pushing for these new regulations. While publicly framed as child protection measures, the underlying motivation for tech giants, exemplified by Google, is to establish lucrative digital credential ecosystems. Companies like Google are developing APIs for digital IDs, allowing users to verify their identity once with a trusted platform, which then handles verification across other sites. This strategy, presented as a way to reduce data breach risks and simplify online processes, promises massive business potential through enhanced advertising revenue and new fees for identification services. By heavily lobbying to shape these laws, tech companies are effectively creating a mandatory need for their digital credential solutions, compelling widespread adoption despite public preference for online anonymity.
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