The Complete Supply Chain.... Of Some Generic Consumer Junk
136 segments
Precisely 5 minutes after the homeowner leaves for work in the morning, a package is gently
delivered to their doorstep containing an impulse purchase from the night before.
This box is just one of 36 million that will be delivered across America over the next 10 hours,
serving a growing appetite for home delivered consumption. But inside this particular package
is a humble paper shredder purchased for $59.99 with free delivery. As far as modern products go,
it's actually pretty basic. It only has 40 components in total, and they are each made from
common generic materials. But even to assemble this cheap desktop appliance, those simple parts
collectively traveled over half a million km, went through hundreds of industrial facilities
in dozens of countries, employed thousands of workers, and it all started right here.
In the Northern Territory of Australia, the Alcan Gove mine extracts 12.5 million tons
of bauxite every year. Australia is the largest producer of this raw material in the world. And
this mine is one of its biggest. The operation is simultaneously so remote and massive that
it's actually the fourth largest township in a region roughly twice the size of France.
This is particularly impressive since the permanent population of the outpost is actually
less than a few hundred people. Almost everybody here at a given time flies in to work at this mine
and then flies out back to civilization once their roster is complete. And if you think that sounds
a little bit Avataresque, well, the main street is called Pandora, and their wildlife is probably
just as deadly. Anyway, the mining process that takes place here is almost astonishingly simple.
Most of the material that they're after is literally sitting on the surface. So instead
of drilling deep into the earth, they just blow up the dirt and scoop it into giant trucks.
This crude technique is highly effective and economical. But it does have one unintended side
effect since everything happens at the surface. The red dirt of this sprawling extraction sites
are easily visible from space. Either way, once it's collected, the raw material is moved along
an 18 km conveyor belt to a processing and storage yard at the very tip of the peninsula where the
aluminina ore is separated from other impurities. It's kept here until a buyer sends a bulk carrier
to dock at the mine's dedicated shipping port, and then it's back on another conveyor belt to
a ship waiting almost a mile offshore. The vessels moving this material are some of the
largest bulk freighters in the world. They're so large that they can't actually get that close to
shore without a dedicated deep water port, and those are expensive. The port only handles two
particular products in bulk. Ships take out raw aluminina and bring in heavy fuel oil,
which is used in a self-contained electrical plant to power both the industrial mine site
and the local township. Both raw ore and liquid fuel can be piped or moved on a conveyor. So,
it's easier to get the cargo out across the ocean to the ship than to bring the ship to the cargo
at the shallow shore. Once loaded, this glorified pile of dirt will start a 3-w weekek journey up
the Malaca Strait through the Indian Ocean, the Suez Canal, and the Mediterranean to end up here
on almost exactly the opposite side of the planet in Iceland. This small country is blessed with
almost unlimited geothermal power, which makes the energyintensive process of turning raw aluminum
into refined aluminium very coste effective and environmentally friendly compared to alternative
plants that power their operations with fossil fuels. Thousands of tons of raw aluminum
oxide is loaded into massive furnaces and then electrolytically separated into pure aluminium.
If you ever did an electrolysis experiment in science class, separating out hydrogen and oxygen,
the process is almost the same. Only it's done with molten metal instead of water, and the energy
requirements are an order of magnitude greater. To refine just 1 ton of aluminium takes approximately
15 megawatt hours of electricity. To put that into perspective, that would be enough energy
to drive a standard Tesla Model 3 over 60,000 m or 100,000 km. This plant, on the other hand,
smelts more than a thousand tons every day. The reason it's worth it to ship this raw material
halfway across the world is because the energy savings of refining aluminium in Iceland with its
cheap electricity pay for the increased shipping costs more than 10 times over. Once this process
is completed, the molten aluminium is poured into ingot molds and then stacked into pallets, which
can then be loaded back onto the same kind of bulk carrier that delivered the raw materials in the
first place. Normally, these ships are loaded with loose dry goods, but they're effectively just big
floating boxes. If they can safely store something in their holds, they can ship it. From there, the
next destination back through the Mediterranean and the Suez is up to the Chinese city of Fen.
This industrial city center across the bay from Hong Kong and Shenzhen has become a trade hub for
raw materials like copper, steel, and aluminium. Vendors like Henan Aluminium Industrial Company
will buy these ingots directly from smelting plants and then ship them to their warehouses
across the river. These businesses then wholesale these raw ingots, but also turn them into alloid
sheets and plates to be sold at a slight markup to industrial customers throughout southern China.
A lot of these products are sold through existing contact networks, but if you're inclined to buy
industrial quantities of metal, they also post their wares on sites like Alibaba, although you
do need to buy 5 tons at a time, so it should last you a while. The 6061 grade aluminium alloy from
Iceland can actually charge a slight premium over regular sheets because certain suppliers prefer
the European manufacturer's quality control and green manufacturing process. Of course,
most manufacturers simply don't care as long as the material gets the job done, so the marketplace
between vendors and buyers is fierce. However, once a deal is made, 30 tons of cylindrical alloy
beams are loaded onto a barge and floated another thousand km up the Pearl River to a machining
plant just on the outskirts of the city of Nan Ning. It's probably a city you've never heard of,
but it's home to nearly 9 million people and is a major producer of the parts that make the
parts that make the products you interact with every day. Once the beams are unloaded into the
factory warehouse, they're loaded into grinding machines to etch out a basic spoke pattern, and
then they're sliced lengthwise to produce hundreds of basic standardized gears. Mechanical parts made
out of aluminium are not nearly as strong as those made out of steel, but the lighter weight
and easier machinability of this metal makes it very popular for low stress applications in basic
consumer machines. Once they're machined, the pallets of gears are then shipped back down the
river to another buyer who ordered the parts in bulk a month before. At this point, the one ton
of raw bark site scraped out of the ground back in Australia has been turned into 5,000 little metal
gears. The net's material hasn't actually changed that much, apart from a few trace metals thrown in
to form an alloy. However, as unrefined ore, it would sell in China for around $75 a ton. These
basic gears, on the other hand, are now going to be sold in exactly the same city for $5,000,
a markup of 600%, which is so far justified every step in the process. But it's not done yet. These
gears are actually being forwarded from Guanhol to another buyer in Vietnam. They're loaded onto
a 20ft shipping container and then into a small cargo ship which will make the short 2-day journey
from the ocean gate shipping terminal, no not that ocean gate to the port city of Hyong. Over time,
as China has developed, it's actually started outsourcing a lot of its basic manufacturing
the same way that the West has outsourced their basic manufacturing to China. Chinese workers
and businesses have developed an array of highly technical industrial skills and expertise. Cities
like Goanzhou are also not cheap to operate in anymore and workers in these cities demand wages
enough to compensate for this cost of living. What this means is that basic hand assembly is
far more economical in Vietnam than it is back in China. Major manufacturers like LG, Samsung,
Bridgestone, Yazaki, and Foxcon all have massive manufacturing plants in this city because it's one
of the most competitive places in the world to put stuff together. It's still close to China,
so technical pieces can be imported and assembled components can be exported with very few barriers,
while line workers here simply earn about one fifth of what similar Chinese workers would
make a few thousand m up north. In this case, the gears end up in a smaller factory that specializes
in low-end consumer hardware. Here the gears are attached by hand to an electrical motor
which is then combined with lower stress plastic gears, a rubber belt, a stack of steel teeth,
all held together by an injection molded plastic case. None of these components were made in this
factory just being put together here. In fact, each and every one of them have all taken a
similar journey from raw material extraction to refineries, machining, component manufacturing,
and assembly in addition to all the warehousing and shipping that comes with it.
But the journey is still not over yet. The technical components have all been assembled,
but that package back on the doorstep in America didn't contain an EC43515 MCD P4 crosscut electric
shredder sub-asssembly. It contained a user-ready paper shredder. Most manufacturers don't want to
deal with the stress and persnickety requests that come from retail clients. So once this housing
is assembled, it's shipped back to China to a warehouse that produces white labelled consumer
products for several retailers across the world. These generic internals will eventually be used in
several different models of paper shredder, some of which will cost significantly more than others.
The way it works is that a retailer from a country like America will design a plastic housing to go
around the internal components and then sell their model to end users. In this case, the American
retailer will work with the Chinese wholesaler to pick some injection molded shapes and colors
which they think will work with their branding to best appeal to their target consumers in their
home market. The Chinese factory produces large batches of these models for a fixed price and
will also work with other suppliers on packaging. Additionally, a printed cardboard box and foam
insulation is provided by a supplier in Thailand, and everything is put together and loaded onto
specially compliant pallets, which are then placed into a 40ft shipping container. From there,
the Chinese wholesaler and the American retailer use a third-party customs broker who specializes
in booking slots on container ships and making sure everything gets through customs at each end
with minimal headaches. Since the boxes containing the paper shredders are not particularly large,
heavy, or dangerous, they can be forwarded straight from the port in Los Angeles to the
Amazon inbound cross dock a few miles up the road. Trucks constantly drive this route 24 hours a day,
taking containers from the dock side to this distribution warehouse in a process called dryage.
From this, the containers are unpacked and individual products are then organized and sent
out across the country to strategically placed fulfillment centers where they'll await a midnight
impulse purchase. This whole process was just one single branch of a very small basic product
tree. Tracing the origin of every component in this shredder would literally take hours,
and that's to say nothing, of goods with thousands of far more technical parts. Even this cheap basic
appliance, which will statistically only be used about 12 times before being disposed of,
traveled many times around the world because that's the cheapest way to do things. Australia
has resources. Iceland has practically unlimited energy. China has an unrivaled industrial network.
Vietnam has a large cheap workforce. And the USA has insatiable consumers. It's up to you to decide
if you think this web of comparative advantage has really made the world a better place.
But what it has done is made things cheaper and more convenient. Today, a paper shredder is an
impulse purchase, but just 50 years ago, an electronic device like this would have
been a family heirloom. If there's one invention above all of that which has made this possible,
it's the humble box. Most of these parts have been fed around in along the way. So, if you liked
this video, go and check out the next one on the incredible life of the humble shipping container.
Ask follow-up questions or revisit key timestamps.
The video traces the complex global journey of a seemingly simple $59.99 paper shredder, from its raw materials to its final delivery. It highlights how the pursuit of cost-effectiveness drives a massive international supply chain involving mining in Australia, refining in Iceland, component manufacturing in China, assembly in Vietnam, and finally, distribution to consumers in the USA. The narrative emphasizes the interconnectedness of global economies, the role of comparative advantage, and the dramatic decrease in the cost and increase in the convenience of consumer goods over the past 50 years, largely facilitated by the shipping container.
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