A few weeks ago, I came across a tweet

that blew my mind. This app got $250,000

downloads and made $100,000 in revenue

in just three months.

>> First months, uh, $41K, second months,

$32K,

and third months, $27K.

>> So, in typical fashion, I reached out to

the founder to see if I could uncover

how, and he responded with something

that I couldn't believe. Once it gets we

start getting a lot of sales

immediately.

>> Him and his friend Yini did it all from

their bedrooms in Europe with a single

Tik Tok account.

>> In the beginning, we didn't expect like

this video will reach 4 million views.

>> I had to know more. So, I brought them

onto the channel to share everything.

And in this video, we'll go over the AI

app that they built, their step-by-step

Tik Tok marketing playbook that made

them $100,000 in three months, and

they'll break down their most viral Tik

Toks, and share the special sauce that

generated millions of views. This one's

going to be fun. I'm Pat Walls, and this

is Starter Story.

[Music]

All right, real quick guys, before you

meet Yavghini and Nikita, I just want to

mention that this was the first time

that they were sharing their story on

any podcast. English isn't their first

language and they were a little bit

nervous to come on here, but they worked

really, really hard to give you guys as

much value as possible, which I think is

really cool and hopefully you guys enjoy

the video. All right, Nikita and Yini,

welcome to the channel. Tell me about

who you guys are, what you built, and

what's your story. I'm Nikita based in

Serbia

>> and I'm based in Poland.

>> Together we built an AI writing tool

called natural right

>> and in just 3 months we took this app

from zero to $100k in revenue and we did

it all from a single Tik Tok account.

>> All right. So tell me a little bit more

about natural, right? What exactly is it

and who's using this?

>> You know concept is super simple. So

user just passed a generated text, click

humanize button and receive 100% human

written text and this text usually

bypass most AI detectors and mostly it's

popular in schools in universities for

students but it's also used in

businesses for marketers you know most

interesting thing here is that we came

to that idea a little bit you know

randomly so during our research we

noticed that there are so many videos

about humanizers and I just thought that

okay we can do the same it's much easier

to promote it on Tik Tok because it's

hot topic and we decided okay let's go

two weeks we make a product start

promoting it and it's it worked out yeah

>> I think that's really cool kind of

finding an idea from a growth first

strategy and that's one of the big

reasons I wanted to bring you on the

channel is that you really did all this

in the last 3 months so I'd love to hear

more about that growth story how do you

go from basically no idea to getting

something with serious traction.

>> Uh firstly we tried hiring uh

influencers and paying them to make

videos for us but it was unsuccessful

experience because they generated just

some views and almost no conversions. So

after that we decided to create our own

accounts on Tik Tok and we started

filming ourselves. We started posting

videos every day. Just from the first

video, we got the first sale. But after

that, things started to snowball. So,

first months $41K, second months $32K,

and third months $27K

and total uh $100k in revenue.

>> Nice. I like that. You guys really

focused on growth. you really focus on

Tik Tok and you had a pretty unique

approach to tackling Tik Tok from a

programmer's mindset. Can you tell me a

little bit more about your strategy?

>> So, our approach is pretty simple. So,

first you properly set up your account.

Then you just find viral videos from

your niche. Then you just make copies of

that videos. Then you post one video per

day. Uh and finally, once you go viral,

start testing your own unique ideas. I

like that strategy, but I think for a

lot of people watching this, and I'm

also curious to know like let's get into

the details on this, can you really

break down this Tik Tok marketing

strategy in full?

>> Uh, yeah, sure. Step one, do your niche

research before you even start coding

because you need to find proofs. Proof

that you have competitors on Tik Tok and

proof that these competitors have viral

videos on Tik Tok as well. Tik Tok

search is your best friend and creator

search insights also on Tik Tok is your

best friend too. Step two, create a Tik

Tok account. So if you are not in your

target location, you need to buy a VPN,

you need a iPhone, phone number from

your target location, uh a new email, a

new Apple ID. It is very important your

first Tik Tok account should be uh

registered on your phone number. And

step three, warm up. You have to spend

50, 30 minutes a day for three five days

engaging with content in your niche. So

like videos, leave comments, follow

creators, use search to find uh videos

in your niche. And step four, recreate

what works. Start by making one to one

highquality copies of viral videos in

your niche. It is very important to add

captions in Tik Tok editor as well. Step

five, posting. Start with posting just

one video per day at optimal time for

your target audience. So, usually it

will be the second half of the day. And

step six, innovate. when your videos

start uh going viral and you figure out

how everything works on Tik Tok. So, you

can probably begin experimenting with

your own ideas and your own formats on

Tik Tok. Step seven, scale. Once you

having success and getting views, you

can scale your operation by creating

more accounts and hiring creators.

Before we keep going, I got to call out

something I'm seeing with a lot of

founders right now. You're moving fast,

maybe close to product market fit, or

you're prepping for your next round.

This feels amazing, but then enterprise

prospects start asking about security

compliance, and suddenly everything

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Huge thanks to Vanta for partnering with

us. I love what you guys are doing. All

right, let's dive back in. That's a very

nice playbook. What I'd love to see from

you guys is the actual examples. Would

you be able to pull up your most

successful Tik Tok videos that led to

the most downloads and customers?

>> Yeah, sure. The first one is you have an

asset to submit in 5 minutes and you

know is just from a popular American

comedy with Jim Carrey. There is the

great video that exactly show the

problem to users like okay you have just

1 minute you need to submit your essay

and show them solution in very funny

way. This video took couple of hours to

make and in the beginning we didn't

expect like this video will reach 4

million views. This format was already

proven by other creators. So we just

copy it and it works really well. Here

is another example. In this case, we

show exactly the problem like you have

100% generated text. You do this and you

have like 100% human written text. Once

it gets viral, we start getting a lot of

sales immediately. Funny stuff here.

That original video has around 150k

views, but the copy from Yuini gets 1.5

million views.

>> Thank you guys for showing those two

examples. I think it's super cool to be

able to see like what actually worked

for you. So, I appreciate you guys

showing those. You came up with and you

executed on this Tik Tok strategy just a

couple months ago. Break down some of

the numbers for me.

>> Yeah, sure. Uh, total views on Tik Tok

is around 9 million views from all our

accounts. Total visits around 300K.

Signups 250K. Also, conversion rate from

visit to sign up is around 80%. That is

crazy. and revenue 100k. Yeah.

>> Wow, that's insane. 80% conversion to

sign up ratio on your website is

absolutely nuts. So, congrats on that.

So, I'd love to hear how you guys

actually built this app and what kind of

tech stack you're using to build this.

>> First, uh we'd like to mention that we

have a third member of our team,

Alexander, who takes care of all tech

stuff. Our stack is pretty simple.

NextJS, Postgress, Coolify, Next AL,

plus resend, and our server cost $35 per

month. Resend uh 20 bucks per month. And

next we have VPN, so $5 per months per

five devices. And US phone numbers, $5

per month per phone number. So other

than cost of our time, uh the cost to

run uh this business is very low.

>> Thank you for sharing that. The last

question that I want to ask both you

guys, Nikita and Yini, when it comes to

figuring out Tik Tok marketing, if you

could stand on each other's shoulders

just three months ago before you had a

successful app, while you're trying to

figure this out, what would be your

advice?

>> I would say that you need to start your

Tik Tok journey by yourself. Try find

out what works and only then start

thinking about uh delegate or hiring

other people. So just try it by yourself

>> and also don't over complicate it. So

skip inventing your own Tik Tok format

and just replicate what's already going

viral. I just want to say thank you

again to Nikita and Yini for coming onto

the channel. I know they were a little

nervous and English wasn't their first

language, but I think their Tik Tok

strategy is awesome and hopefully you do

too. Before I sign off, I do want to

remind you to check out Starter Story

Build. It's our program where in just a

few weeks you'll build a real working

project and you'll build it using only

AI coding tools. Hundreds of people have

joined Starter Story Build and launched

their first projects. So if you're ready

to get started, just head to the link in

the description to join Starter Story

Build. Thanks again for watching. We'll

see you in the next one. Peace.