How To Create Instagram Business Account

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64 segments

0:00

So, if you're looking to unlock business

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tools on Instagram, I'm going to show

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you in this video how to switch your

0:06

personal account to a professional

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business account on Instagram so that

0:10

you can access analytics, advertising

0:12

tools, and more. Let's jump in. So, when

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you open up your Instagram account, what

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you want to do is instead on the

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homepage, you want to head over to the

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bottom right-hand corner where your

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profile picture is. Click on that to

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open your personal profile. Then, sort

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of below your picture, you want to go to

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edit profile. And then towards the

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bottom there, you'll see where it says

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switch to professional account. We'll

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click on that. And it gives you an idea

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of what it's going to include in that

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and click next. Now, before I get too

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far into this, if you're serious about

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really growing your business on

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Instagram, we've put together a free

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resource for you. It's a free Instagram

0:49

for business kit. And it covers how to

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get followers, navigate algorithm

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updates, and measure your results. Plus,

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it comes with post and story templates

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and expert guidance on hashtags, reel

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strategy, posting for maximum growth,

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everything you need to know to grow your

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business on Instagram. Plus, it's

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completely free. So, all you have to do

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is just click the link in the

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description and it's all yours. And

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jumping back in here, it's going to ask

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you which category best describes you.

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I'm just going to say editor and we'll

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go switch to professional profile down

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at the bottom. And then, next you have

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two different options. You're going to

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have this be as a business or as a

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creator. And it gives a little breakdown

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of what they mean by that. I'm just

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going to say creator and click next. And

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then you have the option to add it to

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your Facebook profile. That is entirely

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up to you. So, I'm going to go not now.

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And then it's going to take you to a

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page like this. These are just some

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suggestions from Instagram to make your

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business profile even stronger so you

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can either do some of those or all of

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those, whatever you wish. And we're just

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going to close out of that. And you are

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set. Now you have a professional

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Instagram account and you can see down

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below there, now have professional

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dashboard. You click on that and it

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gives you all the different types of

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analytics that you're looking for to

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have a strong business profile. I hope

2:08

you find this video helpful and I'll see

2:09

you in the next one.

Interactive Summary

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The video demonstrates how to switch a personal Instagram account to a professional business account, which unlocks access to various business tools like analytics and advertising. It guides viewers through the steps, including navigating to their profile, editing it to initiate the switch, choosing a category, selecting between a 'business' or 'creator' account, and optionally linking to Facebook. Upon completion, a professional dashboard with analytics becomes available.