This is the new MacBook Air. [applause]

[music]

>> Remember when everyone used to go crazy

with excitement over Apple's new product

releases? Well, it seems like those days

are over because Apple recently

increased the prices of a bunch of their

products and the general public is

reacting worse than Apple expected. I

mean, when you increase the price of the

iPad Air by $150,

the Apple TV by 70 bucks or over 50%

more and $500 more for a base M5 Pro

MacBook Pro, I mean, Apple surely

expected that raising prices would lead

to lower demand and fewer sales, right?

Well, based on what I'm going to show

you in this video, the residual damage

for Apple is actually worse than you

think. because we've been making videos

about Apple products on this channel for

years and we have never seen the general

sentiment about Apple being this bad

before. Just look at some of these

recent comments from our viewers. I

really wanted to get a MacBook Air, but

this is more like a real call to stop

using Apple. I'm not going to buy any

new Apple products until prices go back

to what they used to be. Just stop

buying and using Apple [music] products.

After the price hikes, Apple ain't

killing any laptop markets, bro. I've

been an Apple user since 1983. I will

not upgrade until prices come back

[music] down. And to finish off, adios,

Apple. So, why has the sentiment

specifically for Apple products gotten

so bad so quickly? What are the major

problems for Apple that are causing

Apple fans to turn away? What are

Apple's potential solutions to fix this

bad [music] sentiment? And what can you

do to navigate higher Apple [music]

prices? Well, I'm going to answer all of

those questions in this video, including

if Apple products are actually now a

[music] bad value compared to the

competition. But really quickly, I want

to mention a [music] potential reason

for why Apple specifically is getting so

much hate right now. Because keep in

mind, every other tech company is

raising prices right now. So why is the

Apple sentiment getting so bad? Well,

it's partially because Apple delayed

increasing prices for months and then

slammed massive price increases

overnight. But the more touchy reason is

that Apple is the biggest mass consumer

tech company in the world with over 68

billion of cash on hand. Golf 007 says,

"F Apple. The company has more cash on

hand than some countries. I will not be

buying a single Apple item for the

coming future." So, Apple is in a unique

position where they are so big that they

don't necessarily have to raise prices

to survive this memory storm. But the

issue is that Apple's stock investors

have very high expectations for Apple's

profit margins. And if Apple doesn't

maintain those high expectations and

they post a downturn in profits, it

could lead to a huge negative surprise

and crash in the stock price, [music]

which Apple's executives obviously don't

want since that is [music] how they

personally make the most money, which of

course pisses regular people off even

more. But enough about that. Let's get

into what actually matters to you and to

me. Are the higherpriced Apple products

[music] actually a bad value compared to

Apple's competitors? Because of course,

they are also raising the prices, right?

Well, just the other day, I decided to

compare the newly priced increased

$1,300 M5 MacBook Air to an almost

perfectly matched aluminum Windows

laptop with a sale price of $1,200.

And while the Windows laptop was

impressive in terms of the nice aluminum

design, the webcam, the speakers,

[music] the OLED touchscreen display,

and the ports, the MacBook Air was still

the clear value winner due to having a

better quality design that's thinner and

lighter with a better trackpad, and it

was much faster in terms of realworld

performance while also getting better

[music] battery life. And the same thing

goes for Apple's iPads, which still

destroy the rest of the tablet

competition even with the higher prices.

So with that said, Apple's new higher

pricing is still incredibly competitive.

But just the fact that the price went up

compared to what it used to be is

turning so many people away from buying

these new, more expensive Apple

products. So, with that said, let's get

into the two major problems that Apple

is having right now. Problem number one

is that people just don't like the idea

of buying a product for $200 more today

than they could have boughten it for a

month ago. Because a big part of new

purchase psychology has always been the

feeling that you're getting a good deal

compared to what somebody else [music]

paid. I mean, there were multiple people

who refreshed their cart on the day of

the Apple increases, saw the price go up

by $100, and instantly got cold feet,

and decided not to buy just because they

knew they could have gotten a better

deal yesterday. So, with the recent

Apple price hikes, those who are still

buying them have to mentally accept that

they're getting a worse deal than

potentially their friend or their

coworker who bought one last month. And

believe it or not, people will actually

not purchase something for that reason

alone. I mean, 2 years ago, tons of

people were buying the $750

M4 MacBook Air deal on Amazon because it

was such a great value. And I actually

warned people that it was likely their

last and only chance to get that good of

a deal for that price. And it turned out

to be true. And that brings us to

problem number two for Apple. Over the

past few years, Apple has started making

their products too good. And performance

and hardware reliability is no longer a

factor that really matters when it comes

to upgrading your old Apple products

[music] to new ones. I mean, good luck

trying to get those $750 M4 MacBook Air

buyers to [music] upgrade for the next

few years because they got way too good

of a deal, and the hardware is genuinely

great for that price. Going even

further, let's talk about iPhones. Less

and less people are upgrading these days

because the cameras have gotten so good

that you can barely tell a difference

[music] with the new iPhone models. I

mean, look at these comparison shots

that we took between the 15 Pro, the 16

Pro, and the 17 Pro. It's genuinely hard

to tell the difference. On top of that,

iPhone's chips have gotten insanely fast

and reliable, as well as Apple adding

all of the previously [music] missing

features like the 120 Hz display, the

very bright OLED, the always on display,

and [music] other features. So, people

just don't feel like upgrading because

their current iPhone is just [music] so

good already. I mean, look at the M1

MacBook Air. That was a generationally

great upgrade. I mean, multiple times

better than the old Intel model in so

many ways. It was so great that Apple

actually struggled to [music] sell newer

M2 and M3 models because people were

still so happy with the M1 as it [music]

did everything they needed. I mean, I

myself bought the M1 Max 16-inch MacBook

Pro in 2021, and I haven't felt the need

to upgrade to a new one in 5 years. Why?

Well, even though it's not the fastest

chips, it still gets all of my work done

because they made a chip that was so

dang quick and snappy that it doesn't

feel like a limitation. And in those 5

years, nothing has changed about the

design or the actual day-to-day feature

set. I mean, it's got the same display,

the same weight, the same design, so I

have no temptation to upgrade. So, with

that said, what are Apple fans doing to

navigate all of the price increases?

Well, look at this comment from [music]

Michael Bell. Zero interest after the

price hike. I'd rather get a used

MacBook Air. And yep, that is exactly

what people are starting to do by

finding really good deals on used Apple

products instead of buying the new

higherpriced models. Because the good

news about Apple upgrading their Macs

and their products so often is that

there's now a flood of used Macs that

are still capable and very fast, [music]

more than fast enough for most people's

needs. For example, look at this comment

from DD Jackson. just bought a

refurbished M1 MacBook Air with double

the RAM and storage of a MacBook Neo for

under 500 bucks including shipping from

eBay. Roughly comparable speed,

especially for multi-core and $200

cheaper, more robust ports. Just saying.

And from the looks of it, he's more than

happy with the performance of a

6-year-old MacBook Air. [music] So,

there are so many models in between that

I'm sure that you'll be happy with. So,

with that said, what is Apple themselves

doing to navigate this issue of the

price increases reducing their sales?

Well, they're doing two things. Number

one is to make products that are

actually fresh and different [music]

in terms of the design and the feature

set for the tech buyers who actually

care enough about tech to spend the big

bucks on these upgrades. So, that's the

MacBook Ultra coming later this year.

That's going to be a big seller. And

number two is a genius plan of bringing

in lowerpric products to [music] take

the old spot of previously budget

products that are now becoming more and

more expensive. [music]

For example, the MacBook Neo, which is

genius. It [music] came in at a $599

price, which of course now it's $100

more expensive at $699. But if you think

about it, Apple's MacBook Air used to

sell for 750 to a,000 bucks. And that

was great [music] for students, but now

the new M5 Air is $1,300.

It's literally too expensive for many

teens and students in college to buy

because it's now the price of what the

MacBook Pro used to be a few years back.

And imagine if Apple did not have the

MacBook Neo right now. they literally

would not have been able to raise the

price of the MacBook Air. So, this new

MacBook Neo came just in time to save

the day and become the new standard

budget MacBook for students. And

honestly, I completely agree with this

comment saying that the Neo will become

999 bucks because with the way things

are looking, prices are going to keep

going up and the MacBook Neo is actually

likely to become a,000 bucks over the

next few years with Apple probably

raising the base storage up to 512 gigs

and potentially 16 gigs of RAM. That's

also why Apple has the budget Apple

Watch SE, which will slowly work its way

up to the $400 price point as the other

models get more expensive. Same thing

for the budget iPhone 17e and the base

budget 10.9 in iPad. And speaking of

iPads, Apple is now for the first time

resorting to adding new 36-month

financing options for iPad purchases. I

mean, this is clearly and obviously to

help boost sales since [music] iPad

sales have probably tanked ever since

the price hikes due to all the reasons

explained in this video. So, with that

said, here are my final thoughts. It

looks like 2026 and 2027 might be the

year of either buying used Apple

products or holding on to your current

ones. I mean, we had a really great

period [music] in 2024 and 2025 where

you could get incredibly great tech

deals before the memory crisis hit. So,

if you're one of the people who got a

killer deal on some Apple products,

enjoy it for as long as you can and hold

off on upgrades until Apple comes out

with something really tempting that you

can still afford. or if you need

something now, consider buying used

Apple products on Facebook Marketplace

as that's truly the best place to get

the best deals. And as for what happens

in the future, it looks like the next

few months to a year are going to be a

waiting game to see if memory prices

come down and if Apple actually lowers

prices [music] back down when that

happens. So, with that said, if you have

any topics related to Apple that you

want me to cover or research, comment

them down below and I'll take a look.

And if you enjoy this video, subscribe

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Thank you for watching and we'll see you

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