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New Camera. Instant Love.

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New Camera. Instant Love.

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423 segments

0:00

Most cameras end up following the same

0:01

formula, but this one, it completely

0:04

breaks the rules. And as a professional

0:06

who already owns a ton of other pro

0:08

cameras, that's not easy to do. So, what

0:10

makes the Sony A93 so different? Let me

0:14

show you.

0:19

[Music]

0:29

So, I've been stress testing this camera

0:30

for a little over a month, and with the

0:32

production work slowing down to a crawl,

0:34

I've been doing a lot more content

0:36

creator style jobs, which meant I needed

0:39

a solid hybrid camera, something fast,

0:41

versatile, and compelling enough to add

0:43

into my already substantial camera

0:45

collection. So, here's five reasons why

0:47

the A93 has quickly become one of my

0:50

favorites.

0:51

So, I've been in the market for a hybrid

0:53

camera that could serve my needs for

0:55

both stills and video, and more

0:56

importantly, one that could actually

0:58

keep up with me. I used to have an A74,

1:01

which was honestly a lovely camera, but

1:03

it ended up selling it because I just

1:05

didn't use it at the time. And I've had

1:07

the

1:08

GFX1002 for over a year and it's

1:11

absolutely my favorite stills camera,

1:13

but it just can't handle fast action

1:15

very well and is definitely not what

1:17

that camera was designed for in my

1:19

opinion. That led me to the A12. It's

1:22

Sony's flagship and I thought it'd be a

1:24

great B camera to the Bronos since it

1:26

has a similar if not the same sensor.

1:28

But then I thought to myself, the whole

1:30

reason for getting another Alpha body

1:32

was for speed. So I figured why not go

1:35

for speed?

1:44

This camera isn't just fast, it's

1:46

insanely fast. It shoots raw stills at

1:49

120 frames per second, and it's

1:51

obviously marketed towards the action

1:53

sports photographer market. And

1:55

honestly, most of the time I'm just

1:56

using the low setting at 30 frames per

1:58

second because you literally end up

2:00

going through four times more photos.

2:02

But having the ability to selectively go

2:05

into that overdrive mode allows for a

2:07

lot more creative opportunity. Okay.

2:10

Now, it would be absolutely ridiculous

2:12

of me to say that a big reason of why I

2:14

bought this camera was to take pictures

2:16

of my dogs. So, I'm absolutely not going

2:20

to say that. Okay, Bill. Another crazy

2:22

useful feature is pre-capture, which is

2:24

essentially picture catch recording, but

2:26

for stills. You can pre-capture up to 1

2:28

second prior of hitting the shutter

2:30

button. But most of the time, you want

2:32

to just minimize that as much as you

2:33

can, just so you're not just blowing

2:35

through a bunch of empty images. Now,

2:37

it's important to note that the insane

2:39

speed ends up sacrificing resolution and

2:41

some dynamic range, but remember, we

2:44

already got resolution and dynamic range

2:45

at home, the GFX. I've always been a big

2:49

proponent of using the right tool for

2:50

the job, and all these different cameras

2:52

are specialists in their own way. The

2:54

GFX fits a very specific purpose

2:56

whenever I choose to use that tool. And

2:58

the same holds true for the A93. But

3:00

with great power comes great

3:03

responsibility. What I mean is that as

3:05

fast as this camera is, it needs to be

3:07

able to keep up with the demands of that

3:09

style of workflow, which is why

3:11

ergonomics is number four on my

3:14

list. This camera design is peak Sony

3:17

and is probably the best feeling alpha

3:19

body out there. It's got a really deep

3:22

grip that feels so much better in the

3:23

hand. The joystick is much more tactile.

3:27

It has a great OLED EVF that's blackout

3:29

free and can go up to 200 hertz. And the

3:32

dials have this new clicky feedback,

3:34

which not only is super satisfying, but

3:36

it's nice having a more physical

3:38

response that kind of confirms my

3:40

selection. Another new accessory I've

3:42

fallen in love with is this newly

3:44

designed battery grip. So, it has the

3:47

exact same button layout and interface

3:49

when you're shooting vertical. It runs

3:51

batteries also in parallel, so they

3:54

discharge equally. And for most halfday

3:57

content creator jobs I'm on, I never

3:59

really have to swap batteries. Another

4:01

neat little perk is that you're able to

4:03

charge them via USBC and it also kind of

4:07

just acts as another dual charger. It

4:09

really does feel like a beefed up A74

4:12

the camera, which I really enjoyed. And

4:14

having this many custom buttons just

4:17

makes using the camera so much snappier

4:19

because I'm able to change all kinds of

4:21

settings without having to dig into the

4:23

menus. It also has this fouraxis screen

4:25

that everyone kind of raves about and

4:27

honestly it's not a huge deal for me if

4:30

I'm being honest. I'm glad to have it,

4:32

but I don't really end up using it any

4:34

differently than a regular flip out

4:36

screen. Having a camera that feels great

4:38

in the hands is one thing, but the real

4:40

question is whether or not that actually

4:42

translates to better video, which is why

4:44

I obsess over ergonomics with any tool

4:46

that I use. But when you pair that with

4:48

a camera with video specs as good as

4:50

this, you realize this camera isn't just

4:53

built to feel good, it's built to

4:58

[Music]

4:59

perform. When speed and ergonomics come

5:02

together, you get a hybrid camera that

5:03

doesn't just shoot great stills, it also

5:06

delivers some serious video performance,

5:07

which is why video quality is number

5:09

three on my list. As a hybrid mirrorless

5:12

camera, the A93 captures really amazing

5:14

4K, which was probably one of the

5:16

biggest selling points for me. I wanted

5:18

a great 4K codec without having to deal

5:20

with pixel binning or line skipping,

5:22

which is honestly what drew me to the

5:24

A93 because it over samples with full

5:26

pixel readout from the full 6K sensor.

5:29

So, we're retaining full detail, getting

5:31

better noise performance with reduced

5:33

aliasing. And if I'm being totally

5:35

honest, whenever I'm using the Brono,

5:37

90% of the time, I'm just using the UHD

5:40

full-frame crop codec because most

5:42

clients don't need or even want 8K. And

5:45

dealing with the extra storage ends up

5:47

being more of a headache in the long

5:48

run. So, as much as the A12 would have

5:51

complimented the Rono, I just don't want

5:53

to deal with the extra resolution and

5:55

would really rather prefer a cleaner 4K

5:58

image. Another thing I actually really

6:00

appreciate is that the native ISO for

6:02

Slog 3 in this camera is a whopping

6:04

2,000. Now, a lot of people might raise

6:06

their eyebrows or even see that high

6:08

base as a drawback, but it actually

6:10

brings me back to my FS7 days, which

6:12

native ISO was actually also 2,000. What

6:15

I would often do is rate the camera one

6:17

stop over at 1,000 EI to really push

6:20

down the noise floor, but I have no

6:22

issues sticking with 2,000 on the A9 and

6:25

would sometimes even go to 2500 or 3200

6:28

to squeeze out a little bit of extra

6:30

from the highlights. It's kind of

6:31

refreshing because, and tell me how many

6:34

times this has happened to you, where

6:35

I'm shooting with the FX3 and 640 EI is

6:38

often way too low, but then 12,800 is

6:41

just way too high. So, I have to end up

6:43

using NDS indoors anyway. Whereas the

6:46

A93 is kind of in that sweet spot for

6:49

indoor sensitivity. And if I need even

6:52

more, there's also the second base ISO

6:54

at 6400. So, while 2000 ISO might seem a

6:58

bit odd, Sony didn't just slap this onto

7:00

the A9 for no good reason. In fact, this

7:03

higher base is directly tied to what I

7:05

think is one of the biggest recent

7:07

breakthroughs in camera technology,

7:09

while also opening a huge can of worms.

7:12

But before I talk about that, I want to

7:13

first mention this video sponsor, and

7:15

that's Cord Bag. Cord Bag makes really

7:17

high quality storage accessories that I

7:18

honestly bring with me on every set to

7:20

help stay organized. They're made with

7:21

high quality, durable materials so that

7:23

you can actually rely on them when

7:24

you're using them in the field. They

7:26

actually have a few brand new products,

7:28

which I haven't mentioned yet. One of

7:29

them are these new cute little fused

7:32

mini pouches, which are great for

7:33

smaller media or any other tiny

7:35

knickknacks that you have lying around.

7:37

I'm actually redoing my AKS case, so

7:38

I've been using them to store small

7:40

things like cable ties and shorty BNC's.

7:43

One thing I love about them is that they

7:45

stack on each other, so you can keep

7:47

things super tidy, and they also work

7:49

with the original cord pouch. Another

7:51

brand new product I'm really excited

7:52

about are the brick series, which are

7:55

kind of like little camera cubes. So,

7:57

they end up fitting bulkier items a lot

7:59

easier than the cord pouch. I'm

8:01

currently using the full brick for a lot

8:03

of random camera AKS and also these core

8:06

snap batteries that I'm actually

8:08

currently doing a video for. The half

8:10

brick ends up being really great for

8:12

media since the pouches tend to get a

8:13

little slim if you have a lot of cards

8:15

and you're also trying to fit in the

8:17

card reader. If you're interested in

8:19

getting some for yourself, you can use

8:20

my code down in the description for 15%

8:23

off. So, get organized and check out

8:27

CordBag. Before I talk about why I think

8:30

the sensor is such a big deal, we need

8:32

to first talk about modern sensor

8:34

technology. Rolling shutter seems to be

8:36

a pretty hot topic on YouTube right now.

8:38

And there seems to be a lot of people on

8:40

both sides of the coin. On one hand, you

8:42

have those that seem to base their

8:44

entire opinion of a camera solely based

8:47

off of its sensor readout performance.

8:49

Take the Brono for instance, which is

8:51

actually what I'm currently filming this

8:53

video with on right now. I was of the

8:55

opinion that the rolling shutter was

8:57

kind of a bummer given the $25,000 price

9:00

tag, but I didn't just write it off. I

9:03

still think it's an excellent all-around

9:05

tool and was by far my most used camera

9:08

on set last year. Then you have the camp

9:11

who say that rolling shutter isn't a big

9:12

deal. How often are you actually filming

9:15

like that? And to that, I'd say pretty

9:18

often actually. If you've been paying

9:20

attention, you'll notice a new kind of

9:22

cinematography filmmaking trend that is

9:24

playing heavily into the fast cuts, high

9:27

motion blur, and heavy sound design. And

9:29

I think a lot of that has to be

9:32

attributed to the rise of social media

9:34

and the importance of audience

9:36

retention. Don't get me wrong, I'm not

9:38

trying to bash any trends and I

9:40

personally think it's a really cool way

9:41

of storytelling, but there are times

9:43

when I'm filming athletes on a rower and

9:45

I'm literally just whip painting back

9:46

and forth or if I'm running alongside

9:49

someone and have elements whizzing past

9:52

the camera. No, it's not like I'm

9:54

shooting whip pans exclusively, but I

9:56

want to have that option and it's nice

9:58

having a tool that's specifically

10:00

prepared for that moment. At the same

10:02

time, Jason Morris hit it right on the

10:04

head, and that's if the average viewer,

10:06

who probably doesn't know anything about

10:08

rolling shutter at all, is distracted by

10:10

a rolling shutter, then you've probably

10:12

already lost them with your story. That

10:15

being said, I still really like the idea

10:17

of having a small hybrid mirrorless

10:19

camera that was completely devoid of any

10:21

motion artifacts. And another huge

10:23

benefit of a global shutter is that any

10:25

sort of banding from flickering is

10:27

completely eliminated. So no matter what

10:29

kind of environment I'm in, no matter

10:31

what fixtures are around, my shots won't

10:33

be ruined with a halfbaked exposure

10:36

since the entire sensor has an instant

10:38

readout. But as novel as this global

10:41

shutter is, it also comes with a huge

10:43

catch. But before I go into that, I want

10:46

to first explain how modern sensors

10:48

work. Ever since 2017, with the

10:50

introduction of the original A9, Sony

10:53

has been using a stacked SMOS sensor.

10:55

And this is notable from traditional

10:57

sensors because for the first time in a

10:59

full-frame format, they were able to

11:01

separate key components of the sensor

11:03

into separate layers that allow for

11:06

faster data processing and higher

11:08

efficiency. So I promise not to get too

11:10

esoteric. So to make things easier to

11:12

understand, think of a traditional CMOS

11:14

sensor as a oneman band who is handling

11:16

everything on a video production but all

11:19

at the same time. The first layer of the

11:21

sensor are the photo dodes that actually

11:23

capture the light or a DP who's lighting

11:26

and shooting the footage. But alongside

11:28

the photo dodes are also the transistors

11:31

and readout circuits that amplify and

11:33

transfer the data to the processing

11:35

circuits. This is like if you were

11:37

shooting and you also had to ingest

11:40

footage but also edit at the same time

11:43

because these things are all on the same

11:45

layer. And to add insult to injury, also

11:48

imagine that you're stuck with a

11:49

spinning drive that tops out at a 100

11:52

megabytes a

11:54

second. Now, think of a stack CMOS

11:57

sensor as an entire film crew where

11:58

every job is handled by a dedicated

12:01

department. Your photo diodes are the

12:03

camera department capturing light. Your

12:05

transistors and readout circuits are the

12:07

DIT and editors are processing footage

12:10

in another room, which then gives camera

12:12

department more room to work with and

12:14

gather more light. So you can imagine

12:15

how much more efficiently that setters

12:17

run, which is why stack sensors have a

12:19

much faster readout, improved autofocus,

12:21

cleaner image quality, better dynamic

12:23

range. But even with all the

12:25

improvements of a stack sensor design,

12:28

this global shutter is such a radical

12:30

change that it has to come with its

12:32

inherent trade-offs. See, a global

12:34

shutter works because there's

12:36

effectively two photo dodes for each

12:38

pixel. one collects and captures light,

12:41

but then is stored in a second photo

12:43

diode so that the sensor can read every

12:45

single pixel all at the same time. Since

12:48

we're effectively splitting the photo

12:49

diode in half, each pixel isn't able to

12:52

collect as much light before filling up,

12:54

meaning that it clips faster and in turn

12:57

has less dynamic range than other

12:59

sensors. And since each pixel has less

13:02

surface area to gather light, the sensor

13:04

needs more amplification to simply keep

13:06

up. Which is why the native ISO for

13:09

stills is 250 and 2,000 for SLOG 3. Both

13:13

of which are a stop and a third higher

13:15

than most other cameras. And for me, I

13:17

welcome the higher base, particularly

13:19

for video, so that I'm not always pegged

13:21

at 12,800. In practice, you lose about a

13:24

stop of dynamic range. And I definitely

13:26

notice a much sharper rolloff whenever

13:28

I'm shooting stills. And there's

13:29

definitely a little bit of a hit when it

13:31

comes to low light performance, but I

13:33

think the trade-off is well worth it for

13:35

me given the pure speed that this camera

13:37

provides. And speaking of pure speed, I

13:41

have one more thing to show

13:43

you. If there's one thing that makes

13:46

this camera feel next level, it's the

13:48

autofocus. It's simply S tier. It's

13:51

incredibly sticky. It's insanely fast,

13:53

and it's probably the best that I've

13:55

ever used. There's a dedicated AI

13:57

processing unit that's also found on the

13:59

Brono, and it's supposed to recognize

14:01

and estimate your subject's movements

14:02

for improved autofocus and tracking.

14:05

This mother don't miss. No, he's

14:08

good. That don't miss, man.

14:10

He's good. Not only is it incredibly

14:12

sticky, but it's just stupid fast. Since

14:15

the A9 can shoot 120 frames per second,

14:18

that means it's doing 120 autofocus

14:20

calculations a second. And it's stupid

14:23

fast when you're using the newer Sony

14:25

lenses with the linear XD motors. I

14:28

probably noticed the biggest improvement

14:30

whenever I'm tracking a subject. And

14:31

even when I pass foreground objects, the

14:34

focus just stays locked on. In the heat

14:37

of battle, he don't miss. The A9's

14:39

autofocus is so good that whenever I

14:42

have to use the FX3 for a particular

14:44

project, I find myself just always

14:46

yearning for that enhanced autofocus

14:48

performance. And in my opinion, it's

14:51

that different, especially when I have

14:53

objects constantly crossing through

14:55

frame or if my subject ends up being

14:57

partially obscured. Nowadays, there are

14:59

dozens of cameras flooding the market,

15:01

and it can honestly get a bit

15:03

overwhelming with how many there are to

15:04

choose from. But just remember, they're

15:06

all just tools, and quite frankly, there

15:09

aren't really any bad options in the

15:11

current lineup. Now, choosing the right

15:13

tool is one thing, but if you really

15:14

want to elevate the quality of your

15:16

work, then there's one more element that

15:18

matters even more, and that's good

15:19

lighting. No matter how good or

15:21

expensive that this camera is, if I'm in

15:23

an environment with subpar lighting, the

15:25

only thing I'll be able to get are

15:27

subpar images. I know this video got a

15:30

little in the weeds, but I do think it's

15:31

important to understand the technology,

15:33

which is exactly why I spent so much

15:35

effort in lighting this video right

15:37

here. So, if you've ever wondered how

15:39

big budget film sets light their scenes,

15:41

be sure to check it out.

Interactive Summary

This video provides an in-depth review of the Sony A9 III, highlighting its position as a revolutionary hybrid camera. The creator focuses on five main aspects: its extreme speed of 120 fps stills, professional-grade ergonomics, high-quality 4K video oversampled from a 6K sensor, the implementation of a global shutter to eliminate motion artifacts, and an advanced AI-driven autofocus system. While acknowledging trade-offs like reduced dynamic range and a higher base ISO, the reviewer concludes that the A9 III is a top-tier tool for professionals needing speed and reliability.

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