New Camera. Instant Love.
423 segments
Most cameras end up following the same
formula, but this one, it completely
breaks the rules. And as a professional
who already owns a ton of other pro
cameras, that's not easy to do. So, what
makes the Sony A93 so different? Let me
show you.
[Music]
So, I've been stress testing this camera
for a little over a month, and with the
production work slowing down to a crawl,
I've been doing a lot more content
creator style jobs, which meant I needed
a solid hybrid camera, something fast,
versatile, and compelling enough to add
into my already substantial camera
collection. So, here's five reasons why
the A93 has quickly become one of my
favorites.
So, I've been in the market for a hybrid
camera that could serve my needs for
both stills and video, and more
importantly, one that could actually
keep up with me. I used to have an A74,
which was honestly a lovely camera, but
it ended up selling it because I just
didn't use it at the time. And I've had
the
GFX1002 for over a year and it's
absolutely my favorite stills camera,
but it just can't handle fast action
very well and is definitely not what
that camera was designed for in my
opinion. That led me to the A12. It's
Sony's flagship and I thought it'd be a
great B camera to the Bronos since it
has a similar if not the same sensor.
But then I thought to myself, the whole
reason for getting another Alpha body
was for speed. So I figured why not go
for speed?
This camera isn't just fast, it's
insanely fast. It shoots raw stills at
120 frames per second, and it's
obviously marketed towards the action
sports photographer market. And
honestly, most of the time I'm just
using the low setting at 30 frames per
second because you literally end up
going through four times more photos.
But having the ability to selectively go
into that overdrive mode allows for a
lot more creative opportunity. Okay.
Now, it would be absolutely ridiculous
of me to say that a big reason of why I
bought this camera was to take pictures
of my dogs. So, I'm absolutely not going
to say that. Okay, Bill. Another crazy
useful feature is pre-capture, which is
essentially picture catch recording, but
for stills. You can pre-capture up to 1
second prior of hitting the shutter
button. But most of the time, you want
to just minimize that as much as you
can, just so you're not just blowing
through a bunch of empty images. Now,
it's important to note that the insane
speed ends up sacrificing resolution and
some dynamic range, but remember, we
already got resolution and dynamic range
at home, the GFX. I've always been a big
proponent of using the right tool for
the job, and all these different cameras
are specialists in their own way. The
GFX fits a very specific purpose
whenever I choose to use that tool. And
the same holds true for the A93. But
with great power comes great
responsibility. What I mean is that as
fast as this camera is, it needs to be
able to keep up with the demands of that
style of workflow, which is why
ergonomics is number four on my
list. This camera design is peak Sony
and is probably the best feeling alpha
body out there. It's got a really deep
grip that feels so much better in the
hand. The joystick is much more tactile.
It has a great OLED EVF that's blackout
free and can go up to 200 hertz. And the
dials have this new clicky feedback,
which not only is super satisfying, but
it's nice having a more physical
response that kind of confirms my
selection. Another new accessory I've
fallen in love with is this newly
designed battery grip. So, it has the
exact same button layout and interface
when you're shooting vertical. It runs
batteries also in parallel, so they
discharge equally. And for most halfday
content creator jobs I'm on, I never
really have to swap batteries. Another
neat little perk is that you're able to
charge them via USBC and it also kind of
just acts as another dual charger. It
really does feel like a beefed up A74
the camera, which I really enjoyed. And
having this many custom buttons just
makes using the camera so much snappier
because I'm able to change all kinds of
settings without having to dig into the
menus. It also has this fouraxis screen
that everyone kind of raves about and
honestly it's not a huge deal for me if
I'm being honest. I'm glad to have it,
but I don't really end up using it any
differently than a regular flip out
screen. Having a camera that feels great
in the hands is one thing, but the real
question is whether or not that actually
translates to better video, which is why
I obsess over ergonomics with any tool
that I use. But when you pair that with
a camera with video specs as good as
this, you realize this camera isn't just
built to feel good, it's built to
[Music]
perform. When speed and ergonomics come
together, you get a hybrid camera that
doesn't just shoot great stills, it also
delivers some serious video performance,
which is why video quality is number
three on my list. As a hybrid mirrorless
camera, the A93 captures really amazing
4K, which was probably one of the
biggest selling points for me. I wanted
a great 4K codec without having to deal
with pixel binning or line skipping,
which is honestly what drew me to the
A93 because it over samples with full
pixel readout from the full 6K sensor.
So, we're retaining full detail, getting
better noise performance with reduced
aliasing. And if I'm being totally
honest, whenever I'm using the Brono,
90% of the time, I'm just using the UHD
full-frame crop codec because most
clients don't need or even want 8K. And
dealing with the extra storage ends up
being more of a headache in the long
run. So, as much as the A12 would have
complimented the Rono, I just don't want
to deal with the extra resolution and
would really rather prefer a cleaner 4K
image. Another thing I actually really
appreciate is that the native ISO for
Slog 3 in this camera is a whopping
2,000. Now, a lot of people might raise
their eyebrows or even see that high
base as a drawback, but it actually
brings me back to my FS7 days, which
native ISO was actually also 2,000. What
I would often do is rate the camera one
stop over at 1,000 EI to really push
down the noise floor, but I have no
issues sticking with 2,000 on the A9 and
would sometimes even go to 2500 or 3200
to squeeze out a little bit of extra
from the highlights. It's kind of
refreshing because, and tell me how many
times this has happened to you, where
I'm shooting with the FX3 and 640 EI is
often way too low, but then 12,800 is
just way too high. So, I have to end up
using NDS indoors anyway. Whereas the
A93 is kind of in that sweet spot for
indoor sensitivity. And if I need even
more, there's also the second base ISO
at 6400. So, while 2000 ISO might seem a
bit odd, Sony didn't just slap this onto
the A9 for no good reason. In fact, this
higher base is directly tied to what I
think is one of the biggest recent
breakthroughs in camera technology,
while also opening a huge can of worms.
But before I talk about that, I want to
first mention this video sponsor, and
that's Cord Bag. Cord Bag makes really
high quality storage accessories that I
honestly bring with me on every set to
help stay organized. They're made with
high quality, durable materials so that
you can actually rely on them when
you're using them in the field. They
actually have a few brand new products,
which I haven't mentioned yet. One of
them are these new cute little fused
mini pouches, which are great for
smaller media or any other tiny
knickknacks that you have lying around.
I'm actually redoing my AKS case, so
I've been using them to store small
things like cable ties and shorty BNC's.
One thing I love about them is that they
stack on each other, so you can keep
things super tidy, and they also work
with the original cord pouch. Another
brand new product I'm really excited
about are the brick series, which are
kind of like little camera cubes. So,
they end up fitting bulkier items a lot
easier than the cord pouch. I'm
currently using the full brick for a lot
of random camera AKS and also these core
snap batteries that I'm actually
currently doing a video for. The half
brick ends up being really great for
media since the pouches tend to get a
little slim if you have a lot of cards
and you're also trying to fit in the
card reader. If you're interested in
getting some for yourself, you can use
my code down in the description for 15%
off. So, get organized and check out
CordBag. Before I talk about why I think
the sensor is such a big deal, we need
to first talk about modern sensor
technology. Rolling shutter seems to be
a pretty hot topic on YouTube right now.
And there seems to be a lot of people on
both sides of the coin. On one hand, you
have those that seem to base their
entire opinion of a camera solely based
off of its sensor readout performance.
Take the Brono for instance, which is
actually what I'm currently filming this
video with on right now. I was of the
opinion that the rolling shutter was
kind of a bummer given the $25,000 price
tag, but I didn't just write it off. I
still think it's an excellent all-around
tool and was by far my most used camera
on set last year. Then you have the camp
who say that rolling shutter isn't a big
deal. How often are you actually filming
like that? And to that, I'd say pretty
often actually. If you've been paying
attention, you'll notice a new kind of
cinematography filmmaking trend that is
playing heavily into the fast cuts, high
motion blur, and heavy sound design. And
I think a lot of that has to be
attributed to the rise of social media
and the importance of audience
retention. Don't get me wrong, I'm not
trying to bash any trends and I
personally think it's a really cool way
of storytelling, but there are times
when I'm filming athletes on a rower and
I'm literally just whip painting back
and forth or if I'm running alongside
someone and have elements whizzing past
the camera. No, it's not like I'm
shooting whip pans exclusively, but I
want to have that option and it's nice
having a tool that's specifically
prepared for that moment. At the same
time, Jason Morris hit it right on the
head, and that's if the average viewer,
who probably doesn't know anything about
rolling shutter at all, is distracted by
a rolling shutter, then you've probably
already lost them with your story. That
being said, I still really like the idea
of having a small hybrid mirrorless
camera that was completely devoid of any
motion artifacts. And another huge
benefit of a global shutter is that any
sort of banding from flickering is
completely eliminated. So no matter what
kind of environment I'm in, no matter
what fixtures are around, my shots won't
be ruined with a halfbaked exposure
since the entire sensor has an instant
readout. But as novel as this global
shutter is, it also comes with a huge
catch. But before I go into that, I want
to first explain how modern sensors
work. Ever since 2017, with the
introduction of the original A9, Sony
has been using a stacked SMOS sensor.
And this is notable from traditional
sensors because for the first time in a
full-frame format, they were able to
separate key components of the sensor
into separate layers that allow for
faster data processing and higher
efficiency. So I promise not to get too
esoteric. So to make things easier to
understand, think of a traditional CMOS
sensor as a oneman band who is handling
everything on a video production but all
at the same time. The first layer of the
sensor are the photo dodes that actually
capture the light or a DP who's lighting
and shooting the footage. But alongside
the photo dodes are also the transistors
and readout circuits that amplify and
transfer the data to the processing
circuits. This is like if you were
shooting and you also had to ingest
footage but also edit at the same time
because these things are all on the same
layer. And to add insult to injury, also
imagine that you're stuck with a
spinning drive that tops out at a 100
megabytes a
second. Now, think of a stack CMOS
sensor as an entire film crew where
every job is handled by a dedicated
department. Your photo diodes are the
camera department capturing light. Your
transistors and readout circuits are the
DIT and editors are processing footage
in another room, which then gives camera
department more room to work with and
gather more light. So you can imagine
how much more efficiently that setters
run, which is why stack sensors have a
much faster readout, improved autofocus,
cleaner image quality, better dynamic
range. But even with all the
improvements of a stack sensor design,
this global shutter is such a radical
change that it has to come with its
inherent trade-offs. See, a global
shutter works because there's
effectively two photo dodes for each
pixel. one collects and captures light,
but then is stored in a second photo
diode so that the sensor can read every
single pixel all at the same time. Since
we're effectively splitting the photo
diode in half, each pixel isn't able to
collect as much light before filling up,
meaning that it clips faster and in turn
has less dynamic range than other
sensors. And since each pixel has less
surface area to gather light, the sensor
needs more amplification to simply keep
up. Which is why the native ISO for
stills is 250 and 2,000 for SLOG 3. Both
of which are a stop and a third higher
than most other cameras. And for me, I
welcome the higher base, particularly
for video, so that I'm not always pegged
at 12,800. In practice, you lose about a
stop of dynamic range. And I definitely
notice a much sharper rolloff whenever
I'm shooting stills. And there's
definitely a little bit of a hit when it
comes to low light performance, but I
think the trade-off is well worth it for
me given the pure speed that this camera
provides. And speaking of pure speed, I
have one more thing to show
you. If there's one thing that makes
this camera feel next level, it's the
autofocus. It's simply S tier. It's
incredibly sticky. It's insanely fast,
and it's probably the best that I've
ever used. There's a dedicated AI
processing unit that's also found on the
Brono, and it's supposed to recognize
and estimate your subject's movements
for improved autofocus and tracking.
This mother don't miss. No, he's
good. That don't miss, man.
He's good. Not only is it incredibly
sticky, but it's just stupid fast. Since
the A9 can shoot 120 frames per second,
that means it's doing 120 autofocus
calculations a second. And it's stupid
fast when you're using the newer Sony
lenses with the linear XD motors. I
probably noticed the biggest improvement
whenever I'm tracking a subject. And
even when I pass foreground objects, the
focus just stays locked on. In the heat
of battle, he don't miss. The A9's
autofocus is so good that whenever I
have to use the FX3 for a particular
project, I find myself just always
yearning for that enhanced autofocus
performance. And in my opinion, it's
that different, especially when I have
objects constantly crossing through
frame or if my subject ends up being
partially obscured. Nowadays, there are
dozens of cameras flooding the market,
and it can honestly get a bit
overwhelming with how many there are to
choose from. But just remember, they're
all just tools, and quite frankly, there
aren't really any bad options in the
current lineup. Now, choosing the right
tool is one thing, but if you really
want to elevate the quality of your
work, then there's one more element that
matters even more, and that's good
lighting. No matter how good or
expensive that this camera is, if I'm in
an environment with subpar lighting, the
only thing I'll be able to get are
subpar images. I know this video got a
little in the weeds, but I do think it's
important to understand the technology,
which is exactly why I spent so much
effort in lighting this video right
here. So, if you've ever wondered how
big budget film sets light their scenes,
be sure to check it out.
Ask follow-up questions or revisit key timestamps.
This video provides an in-depth review of the Sony A9 III, highlighting its position as a revolutionary hybrid camera. The creator focuses on five main aspects: its extreme speed of 120 fps stills, professional-grade ergonomics, high-quality 4K video oversampled from a 6K sensor, the implementation of a global shutter to eliminate motion artifacts, and an advanced AI-driven autofocus system. While acknowledging trade-offs like reduced dynamic range and a higher base ISO, the reviewer concludes that the A9 III is a top-tier tool for professionals needing speed and reliability.
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