The best leads that you can get on the

internet right now for your business are

coming from LinkedIn post engagers. What

do I mean by that? It's people who

comment and like LinkedIn posts. Those

people you go and extract them, you get

their LinkedIn profile URLs, you go do

DMs to them, or you go and cold email

them by doing an enrichment from that

LinkedIn profile URL. And the reason

that these leads are so good is because

they are hand-raising the type of thing

that they're interested in. By engaging

with that piece of content, signaling to

you that they are your target customer.

To give a really concrete example of

what I mean, imagine somebody does a

post that's about AI search. The people

that engage with that post, that like

that post, that comment on that post,

they are signaling that they have an

interest in AI search. So, if you sell a

software that's for AI search

visibility, these people are the exact

people that you want to sell to. And in

this video, I'm going to teach you how

do you extract those engagers from those

posts, how do you find their emails, how

do you do cold DMs to them, and how do

you cold email them. you're new here,

I'm Cody Schneider. I am the co-founder

of a company called graph.com, and I've

been doing digital marketing for the

last 15 years of my career. And if you

like content like this that talks about

AI for marketing or AI for go-to-market,

or what people are starting to call

go-to-market engineering or marketing

engineering, subscribe to this channel.

I do new videos every week. And with

that said, let's get into today's video.

All right, so first off, why should you

even care about this? Why should you try

the strategy? This is why you should do

that. It's because you can create

outcomes like this. So, this is a

company that we've been doing this for.

We have built out this engine that

basically scrapes influencers. We then

take those people, and we do a

connection request to them. We send the

initial messages, and then we get

positive replies. We created 190 leads

since we launched this strategy for

them. This is about 4 months ago. And in

the last 3 months, we've created 127

leads from this. And uh in the last 4

weeks alone, we created 44 leads from

this. So, this is the reasoning of why

you should do this. It's because you can

build this pipeline both on LinkedIn and

on cold email. You're going to hit them

in both of these places with the offer

that you have for your business. Now,

just to begin, I want to diagram this

real quick to show you what I mean by

the system that we're about to create so

that you can create these same outcomes.

So, this is the structure of the system

that we're going to create today. We're

basically going to find profiles that we

are going to go and monitor on a daily

basis. We're going to have what's called

a cron job run so that it extracts net

new posts and also extracts the engagers

from those new posts. And then those

leads are going to go into a database.

And then from that database, we're going

to enrich those leads. And what do I

mean by enrich those leads? It's

basically finding the emails and the

phone numbers, anything else that we

could imagine to basically qualify the

lead and also find the contact

information that we're trying to use to

go into an outbound motion. And then the

final piece is then direct those leads

to two different places. We're going to

do LinkedIn DMs and then we're also

going to go and do cold email. And

that's the whole system. So, it's

profiles. We save them all to a

database. This is what's called TAM

mapping or basically what that means is

total addressable market mapping. We're

trying to find all the people that we

could potentially sell to in the market

that we're going after. And that's what

that database actually ends up being.

LinkedIn profile URLs. We can then go

and find the cold emails and the phone

numbers. And don't worry, I'm going to

show you how to do everything that I'm

describing here. It's way simpler than

you think. All right. So, now you know

the reason why. Let's walk through the

process of how this actually functions,

okay? So, this is just literally the

first LinkedIn post that came up in my

feed. And all of these people that

engaged, that is who I'm want to go and

try and extract. You can see all of

these people here. And I could do this

manually. But instead, what you can go

do is use something like Appify. And

Appify enables you to extract the

LinkedIn post engagers like likes and

comments. And there's tons of these data

providers here. The one that we like is

called AppMaestro. We found that

provider's quality to be super high. And

so, what you basically are doing is

you're providing the URL of this post.

You're taking that, and then you're

giving that to this scraper. And then,

once you've done that, you can extract

all of those individuals. And then,

those individuals, a couple things will

happen after that. Then, you'll do a

waterfall enrichment to go and find the

emails of those individuals. An example

of an enrichment would be using a

company called Get Leads, and then going

to find email, and then going to Apollo.

And then, from that, you're basically

cascading through those providers to get

the email. And some providers don't have

all emails, and so this is the way that

you can basically go provider one, if

email, then don't go to the next ones.

If no email, move down the chain. And

everything that I just described, you

can have your Claude code or your Codex

or your Cursor, whatever your daily

driver is, do this entire strategy. You

have to pay for the Appify. You need to

make a database to store all this

information. And then, you need to use

those data providers. But with that, you

can go and do this. And then, the final

piece you need to do to actually send

these cold emails and send these

LinkedIn DMs is first, you need to

validate the emails with something like

Million Verifier. And then, you'll send

those cold emails through something like

Instantly.ai, or you'll send them

through something like HeyReach.io. And

links to all these are in the

description below. And again, this whole

pipeline that I just described, you can

have your Claude code or your Codex wire

this all together, and have this be an

automation where you start your day,

basically it goes, or you can go and

deploy this to a server. But this is how

you can manually start this process

today, literally in the next couple of

hours. But if you don't want to do that

whole first part of the listening and

then extraction process manually using

your Claude code or have to deploy that

in the cloud, you can use this tool

called Post Engagers. So, let me show

you that. Again, you can take a post

URL, go to postengagers.com,

and then I'm going to drop in a specific

post URL to scrape, and it's going to

start extracting the people that engaged

with that post. And then, it's going to

give me the emails of those people as

well. And while that's working in the

background, I can also set up the actual

listening for a profile. So again, I

could go to this person's profile, I

could drop it in here, and it's going to

watch that account for all new posts,

and then extract out all of the people

from those posts that engaged with them

continuously. And then all of that data,

that becomes accessible from either a

webhook, so you can push it somewhere,

for example, into Instantly or into a

CRM, or there's an API key so that you

can go and interact with this data using

a coding harness again like Claude Coder

or Codex. So, let's go back to that job,

and we can see this here. It extracted

all of these people, it found these

emails, and the data's up here. 42

unique pulled, 13 emails found, and I

can export that as a CSV, or again,

access that through the webhooks. And

then the final piece of this that I'm

going to leave you with so that you

could entirely automate this system. You

could have it where it's literally

getting you new leads, doing the

outbound, and then also managing that

inbox. So, all the infrastructure I

talked about today, for example,

HeyReach and Instantly, they have

webhooks and APIs to be able to manage

the inboxes. So, you can hook up an

agent, and what is an agent? This could

be just software with a thinking loop.

This could be a Kermit agent hosted in

the cloud, or a Grok bot. Doesn't really

matter, but that agent has some type of

goal that is trying to get an outcome

from. And then it's going and managing

that inbox to get that goal. Basically,

to book time on your calendar, or

whatever that next step is from an offer

standpoint that you're trying to get to

happen with that lead. And if you just

watched this whole video, and you're

like, "Okay, this sounds amazing, but I

don't want to go build this for myself."

You can work with my company called

graft.com. We deployed these exact

agents that I am talking about today,

these exact systems that I described

today for our clients. Clients that

include 300-person software companies,

AI startups, B2B manufacturing

companies, and prosumer companies. And

along with this outbound agent, we can

also do Facebook Ads agents, Google Ads

agents, SEO agents, and really anything

else in your go-to-market stack. And if

you want to get started now, go to

graft.com, or click the link in the

description, and schedule a discovery

call. And if you want more videos like

this showing you how to do AI for

marketing or AI for go-to-market,

subscribe to this channel. I drop new

videos every week. Thanks for watching.