My agent just built this website and it

keeps improving on its own. It's

bringing me customers like that. It's

even creating all my social content.

Like look at this, Andrew. It's It's

like literally making all the content. I

got to let go of eight people because it

is actually doing customer service

cheaper and about 100x better than the

humans were. I I mean this whole thing

is for me is is less doing, which I I I

think some people think means that it's

about doing less. It is absolutely not

about doing less. It's about doing more

of the things that really matter. And I

certainly could not do even close to the

level that I'm doing that at if I didn't

have this army of AI agents working with

me. Let's do a screen share and I can

show you the whole thing.

>> Presented by Zapier, the AI automation

company. What is this that I'm looking

at here?

>> So I get an email once a week from the

agent that is also building my websites.

Uh so the the agents are completely

responsible for this. This is like an

end to end cycle. and it sends me this

email once a week with my key metrics

from Google Analytics. But the way that

I always think about this is how can I

get it to do more, right? What how can I

get to do more and how can I get it to

be more proactive? And I think that this

is a a common misconception with AI

agents is that you really have to just

treat them like human employees and in

that you have to get better at

delegating. Something I've been teaching

for almost two decades now. So I was

getting this report and it's like okay

well I I guess that's good. I don't

really know what to do with that. So

then I started to tell it like tell me

what we're what are we going to do with

this? How are we going to improve this?

>> Because what it's telling you is for

example it's saying um on the on the

homepage the average view duration is 49

seconds. On the slashbooks page people

are spending 21 seconds. And she said,

"Okay, this is interesting. Now what do

I do with it?" That comes up for me all

the time when I get stats like this.

>> Okay.

>> Right. And and I'm also I'm I'm a big

believer that like everyone who always

likes to have dashboards and there's so

many dashboard tools like that's great

but what are you going to do with that

information and if you're if you know

what you're going to do with that

information then why not just automate

the doing part.

>> So it now tells me every week these are

the things that I recommend you do to

improve this. Right? So the first one

here is add in article CTAs to blog

content. So the blog has a 71% bounce

rate, but people who stay uh average 70

seconds, they're reading, but there's

nowhere to go. So add a CTA mid article.

Great. Next one. Target direct traffic

with a personalized welcome. Basically

saying like create a, you know, specific

website just for those people and then

adding social proof uh to the newsletter

page below the fold. All I have to do is

write back to that, which I did, and say

deploy.

And then it does it. It builds it all.

And this is probably if I say deploy all

of this is probably done within about 15

minutes. Okay.

>> And then it's been start measuring and

continuously improve over and over and

over.

>> Now Ari, you're using not open claw or

Hermes agent. You're using tax task lid.

Can you show me their website? Why are

you using that instead of the tools that

I've been talking about?

>> So I I've used them all. I have not had

as good of experience. You claude is a

whole other cla bot is a whole other

thing. I think that it just it was they

implemented it and deployed it like too

quickly and without proper guardrails is

I think people got all all over excited

and it just didn't really develop in the

right way. Hermes is very very powerful

but I have found it very hard to work

with. Tasklit I I have been consistently

impressed with. The only one that's

similar to it is twin.so which is not

even a tenth as good in my opinion. So

the thing that makes Tasklet so

different and so great is its ability

and ease to interact or sorry integrate

with all the tools that you might use.

>> Okay.

>> So uh for example when I was trying to

twin or even with uh Hermes I think to

get it to connect to Dropbox or to

Trello was a real pain in the butt and

it was inconsistent. Whereas with

tasklet, I'm like connect to Trello and

it pops up, authorize it and within

about 45 seconds, it's got a working

Trello connection and now so it can

organize and operate my Trello for me.

So this is this is my personal Trello

board and this is something like there

was an issue with our garage door and

you can see right here it's making

comments to me with updates about what

it's handling.

>> Talk to me about what it did. It it went

to Rhonda noted no reply. It sent an

email to Rhonda.

>> So yeah, so this is basic. Well, so this

this is what I love about this. So one,

again, this answers the question of

Hasslet. It's so easy to integrate with

things that I've integrated with almost

everything. Gmail, Outlook, Slack, uh

Trello, everything. So it has

unbelievable amounts of context. So in

this situation, I basically took a photo

of our garage door, which was showing

some signs of the the wood was the

finish was coming off, and it's only

like a year old. So I take a picture.

this is our real craft garage door. Look

what's happening. Follow up with

support. So then it's able to go into

Gmail, find the original order and the

contract, find who we dealt with, the

date that we ordered it, all that stuff,

the warranty information, and then it

can send an email to this person and

follow up. So that they wrote back, it

was they replied uh July 9th, and then

I'm saying follow up 3 days later here

because I hadn't heard anything. So it

followed up and then I got an answer.

And so it can handle that whole thing

like soup to nuts.

>> And you're allowing it to control your

personal email and send email as you.

>> Yes. So basically whenever I set

something up, it works in what I I I I

have a very specific set of rules and

like a document that every new agent has

to follow. And part of that is what I

call shadow mode, which is usually a

week. And in shadow mode, everything is

a draft, right? So it brings everything

up as a draft. I approve it and then it

sends it. Doesn't matter if it's a Slack

message, if it's a email, whatever. Once

I get once I believe that it knows what

it's doing, then I work off of an 85%

confidence rating. So, if it's 85%

confident or better that it knows that

this is the right thing to do, it's

allowed to just do it.

>> Can I see this doc like afterwards? Can

we give it to people who are listening?

>> Yeah. Yeah. I mean, if they go to

lessing.ai and they do a free, it's a

totally free optin. There's no upsell.

There's nothing. They would get that

whole framework.

>> Okay. All right. So when you're telling

it update my website, all you had to do

was give it access to your site. Give it

access to what? Google Analytics.

>> Yeah.

>> And then how does it know what to do

with that? How does it where does it

come up with the ideas?

>> Meanwhile, so it turned out that I

actually hadn't had Google Analytics set

up correctly and it saw that and fixed

it.

>> How?

>> So you have to basically get again this

is like when you're delegating to human

beings, it is so important to give

people what is the outcome we're trying

to achieve. Okay?

>> Right? And and you get this all the

time. It's like, well, I you know, I

need you to do this thing. And without

optimizing a process or really

understanding why or what the bigger

context is, sometimes you can sort of

send people in the wrong direction. And

automation will do that a lot faster.

So, in this case, it's like the goal is

to get more people to opt into this

thing. What do you suggest we do? And it

comes up with some ideas like, yeah,

that makes sense. All right, let's work

towards that. And like that's your new

goal. So, this is even content, right?

So, it's creating content for me on a

regular basis. Okay,

>> this is really interesting. So, this is

the newsletter that it's suggesting we

send out tomorrow.

>> The draft is ready. Recommended subject

line. It's got the three options, but it

has the one that it's recommended, which

is this one. Preview text, all that

stuff. But this is the really important

thing. Vault sources. So, for the last

several months, I've had an agent that

has doing nothing but ingesting my

content and turning it into a markdown

file into atomic notes and a rag system

so that it can recall things. So,

basically, it found this OAO framework

document, something in there, and

there's something about AI coach

onboarding answers.

>> Okay,

>> there's a couple tech links. So, these

are things that I found in the last two

weeks or last week, I guess, that I blew

that I um bookmarked because I thought

they were interesting websites. Shot and

Forgot is really cool. It's a website

where you can upload a photo and it will

do this whole analysis and basically

tell you where it was and everything

about it.

>> Um, but it basically is using my old

content and then looking at time. So,

it's looking at stuff that's timeless

and then looking at current things that

are timely and coming up with a subject

based on that. So this is this is what

it came up with and it did a whole draft

of that.

>> Okay. When you say you have a whole

agent that's just scraping all your past

data.

>> Yeah.

>> This is like a tasklit agent that's

doing it.

>> Yeah. It's a separate tasklet agent.

Yeah.

>> Can I see that where where you're

instructing it to do that and then maybe

we can come back to the Trello board in

a bit. But let's let's take a look at

where you So this is tasklit to me. It

just looks like a couple of chat chat

instances.

>> Yeah. Basically

>> where do you how do you interact with

it?

>> So I can interact with it any way I

want. I can interact with it here in the

built-in interface.

>> Okay.

>> But I can also um I can phone email, I

can talk to it through carbon voice,

telegram, uh you name it. I mean really

anything. I I I actually can communicate

it with tr with Trello. So if I tell it,

you know, do um

do this thing, right? Then it'll update

that and and respond to that. So

anywhere that you are, you can work with

it essentially. So, this is basically

going through Dropbox, Evernote, Google

Drive, and it's Yeah.

>> But here's the thing that I don't

understand. It seems to me, just looking

at the left, that you've got two

different agents.

>> So, this No, there's there's It's It's

funny because I I just archived this

brain one because it got through all of

my content that I had. So, I I'm I'm

showing you what's in the archive. This

is

>> I see

>> this is the three that I use right now.

in this particular organization. I have

>> five different organizations like

different companies.

>> Ah, okay. And so you had one agent just

go and grab all your data. That's what

we're looking at over here. This is the

re brain. It built it up by saying you

told it to do what? You have access to

my Google Drive Obsidian vault cons um

containing over 370 notes in my

intellectual compendium. Extract from

three book extracted from three books.

That's your three books. 80 plus podcast

episodes, articles, etc. You wanted to

do that and then put all the con all the

data into these eight fold into these

six folders, right?

>> And that's what it knew to do. That's

all the instructions you gave it. No,

you went even further.

>> No, no, this I mean this is this is a

summary essentially. I mean this has

been going on for months, but it again

part of my foundational rules is Kaizen,

right? So every agent is designed from

the base to improve itself in some way

or form every week, right? So every week

it's supposed to look back at what it

did and think how can I do this better

and then suggest it.

>> Uh so it's it's again it's this

constantly improving thing. It's never

just like set it and forget it. It's

always how can you do this even better.

>> So uh the Yeah. So it'll it'll it's it

came up with LinkedIn stuff, looks at

hooks, drafts, all that. One of the

things that it came up with which I

thought was so fun is it it identified

five things five controversial things

that I said over 10 years ago that other

big productivity gurus and experts have

since like validated. Okay.

>> And it's like you said it in 2014 and

you know Cal Newport started talking

about in 2018 and you said it this and

um James Clear said it in 2020. I was

like that's that was cool. So it's like

uh but it found that on its own.

>> How expensive would you say it was for

it to put together all this database on

your past writing?

>> Uh uh it is extremely cheap actually. So

the [snorts]

uh I'll give you an example here. So for

it to do an entire sort of overview of

what it had built I mean a summary of

everything that's done so far cost

Oh well this response that that's that's

too cheap actually. Hold on. That was 20

credits. Uh, yeah. Okay. 491 credits for

the last run that it did basically to go

through some notes and stuff. Um, so

credits on Tasklip are

>> 10,000 credits for 25 bucks a month. Uh,

40,000 credits for the 100 bucks a month

plan.

>> Yeah. Right. There you go.

>> And then you also get bonus credits

every day, I guess, just for sure.

>> So, this was 491 credits. So, what's

that like? For context, on the

>> $25,

>> not like on the $25 a month plan, you

also get 600 bonus credits a day. So,

it's part of the bonus credits. Okay,

that's pretty inexpensive. I see how

it's working here. Um, just show me

what's on the bottom. It's standard

chat. And then I see the paperclip.

That's for adding. The 11 is for how

many connections you've given it. Can I

see what connections are? I see. Okay.

>> So, so this is the thing. If it has a

number of different options, it can do a

direct API connection. It has pre-built

integrations for a lot of tools out

there, but if it doesn't or that doesn't

exist, it can spin up its own virtual

browser and log in to pretty much any

site you want.

>> Interesting. So, that's how when you're

responding to comments on Tik Tok, it is

pulling up a browser, using your

username and password, logging into it

in the cloud. Okay. And then what's the

button to the right of that? The middle

button that looks like a computer

screen.

>> That's it. That's when it

>> that's the browser that it has access

to. So, it has its own virtual Chrome

instance. It used to have a virtual

computer, which uh now they've moved

just to a virtual browser because I

guess that works a lot more efficiently.

So, and this has a bunch of saved

passwords in it from my stuff, you know?

It's like it it it's got

>> How do you share passwords with it? One

password.

>> No, right here. Just give it to it.

>> You just chat it to it. Okay.

>> It's a secure virtual environment. And

this is the really fun thing, too. When

it does like a two-factor authentication

that sends a code to my email, it has

access to my email.

>> So, it goes in the code. This is scary.

Good. Okay. Um I know a lot of people

are just freaked out just hearing that.

To the right of that was the what to

what is that one?

>> Triggers. Okay. This is like

automations.

>> You can have, you know, an email comes

in or a schedule or a web hook or you

>> you know the one that I that I want that

I've got Hermes agent doing, but um I

hate when it fails. It's as soon as I

publish an episode, just go and tell the

creator that I did it with, tell the

founder, tell the co-host it's up and

here's a link. Okay, I got you there.

That's all the different ways that you

could communicate with it. It had your

phone number, your email, your your uh

uh what was the app that you use instead

of Telegram to chat with it.

>> Carbon Voice.

>> Carbon Voice. Okay. Why do you like

Carbon Voice instead of Telegram or

Discord or all these other things?

>> Yeah,

>> it's so I I was a big Voxer guy for a

really long time. Carbon Voice has just

taken things to the next level. Uh so

it's primarily a voice communication

tool. It's the only way that I

communicate with my coaching clients

asynchronously throughout the world. It

uh automatically transcribes every

message. It does an AI summary of every

message. It has a very very solid MCP

server. So, you can pull messages in,

you can put messages out, uh, sorry, you

can pull messages out of it, you can put

messages into it. Uh, it has built-in AI

actions. It has real time or well, real

time. It does automatic translations and

it'll do text to voice and a clone

voice. It's just such a great

>> Would you go to the homepage just so I

get a sense of what it looks like?

Carbon voice. Never heard of it before.

this

>> um it's it's yeah I think this is I

don't know if this is going to be the

home page or it's going to be my account

>> it might be your personal okay it might

end up being too personal if it is will

it just block it out

>> okay and then is this another paid plan

that you need for this

>> no I use the free plan on I mean

>> uh no it's the free plan on this is

great

>> what about threading I know that a lot

of people switch to Discord because they

want threading is that a thing that's

here

>> it has threading [snorts]

>> wow so you ask it something it replies

you ask it back again. Got it. Okay.

>> So, this is a conversation with my AI

chief of staff, Nexus.

>> Mhm.

>> Right. So,

I said to it, uh, what did I say here? I

want to try a new idea. So, this was

great. So, this is actually not only

asking it to do things, but asking it to

build and improve something. So, let me

just get rid [snorts] of the summary

here. So, you can do an automatic

bulleted summary, which

>> And all of these are voice messages that

get transcribed.

>> Yes. So,

>> yeah. Wow. Oh, I wish iMessage did a

better job with that. It's such a pain.

>> I can't hear it. We're not sharing with

audio. That's okay, though. But this

this allows you to hear it and then it's

transcribing for your Tasklet agent. So,

it doesn't have to burn credits

transcribing it.

>> Correct. And then this is the response

from my agent.

>> Love this. Here's the plan every task.

So, it confirms it. I'm going to

populate the board right now. And

>> but he's sending you or you're it's

sending you text, not voice,

>> which I imagine you could get.

>> If I click on this, I can it'll read it

to me. [laughter] Okay. All right. Let's

go on to the next thing. So, this is

site building and improving. Let's see

the homepage just to get a sense of what

it looks like. This is this is what it

built from scratch. And every week it

sends you suggestions for what to do to

improve it. You tell it go do it and

that's it and it improves it. What about

um we talked a little bit about social

creation. Can you show me how it creates

social content for you? What's your flow

with that?

So the typically what I try to do is I

like to start with a video because you

know we can make pretty much anything

from video. We can make uh audio only.

We can make podcast or we can make

>> I've seen your videos on Instagram. It's

basically just you looking at your

phone.

>> Yeah. Me just talking about something.

>> Uh so I I like this as a this is a

separate tool. Zio which I just like it

because it connects with all the

different social sites really well. It

also has WhatsApp which is such a pain

to connect with. This is like a buffer

that has more

>> it's like a buffer but it's it's it's

API focused, right? So this really is

not meant for a human to use.

>> Why do you why do you care that it lets

you publish to WhatsApp? Are you

publishing social content to WhatsApp?

>> No. Um so interestingly in one of the

companies that I'm involved in we there

is a I I oversee uh the legal department

for it which is basic there's there's um

a national judicial issue that that this

particular company is focused on and I

got added to a WhatsApp group with 94

lawyers that I really have no place

being in. And they have all this chatter

all the time and I have no idea what

they're talking about. it can just pull

all that in and basically get any

relevant information that it needs from

that.

>> So it's two-way. It's not just I'm going

to let you publish to these channels.

It's also I'm going to suck in some data

from it and I'll syn I'll synthesize it

or I'll summarize it for you. Got it.

Okay. So that's So now this is your

social posts.

>> Yeah.

>> This now this is your agent created all

these I'm assuming.

>> Correct. So I made the video and then it

does like this is the LinkedIn post that

I came up with from that.

>> All right. I don't mean to be a jerk

here, but I've seen your social posts.

They they don't get a ton of views.

>> Yeah, I know. They don't need to. I

mean, well,

fair enough, but this last one, this AI

skill one on Tik Tok is I think it's up

to like 16,000, which is pretty good for

me on Tik Tok. I don't need a lot of

views, honestly. Like, if I get, you

know, four or five conversions, that's

that's pretty good for me.

>> And is it monitoring conversions from

it, too? Is that what it it it can

optimize for conversions?

>> Yes. How does it know that the Tik Tok

that we did yesterday that got 400 views

converted at two two customers for us?

>> So I I do some of the pretty standard

stuff sometimes where it's like use this

keyword and I'll send you the thing, you

know. Um so we can sort of track that

way like this person did that then they

opted in and it'll look that whole

journey. I'm not I'm not looking at

volume because I you know my coaching is

a fairly high ticket item and I also

don't want a hundred people doing my

coaching. Uh, so if I get a couple a

month, like that's that's great for me.

And

>> okay,

>> it's it it seems to work.

>> What tool do you use to if people

comment and they get

>> So Tesla's watching it?

>> T because Tasklet is watching the

comments and if somebody comments it

will go and DM using the browser.

>> Yeah.

>> Holy smokes.

>> And and and I actually it can

personalize it obviously. So like

>> Right. Unlike I use ManyHat. I really

like Manyhat. I

>> Yeah, Many Chat's great.

>> It's fantastic. This is this is like

that but now you get to customize it.

Okay.

>> And the reason and the thing is the

reason I like doing it with um

>> what are we looking at here? What is

this? This is your ZIO. This is the uh

the app. Got it. So Zio will see the

comments. Tasklet just needs to log in

here and reply to all of them.

>> Correct.

>> Including LinkedIn.

>> Yeah. Yeah. LinkedIn too.

>> The most annoying network that hates all

agents. It can do it without getting you

booted.

>> Yeah. because it's going in through a

virtual browser, logging into my

account, and then doing the thing.

>> Interesting. This is so But LinkedIn can

catch that stuff. The fact that they

didn't is eye opening. Okay.

>> Well, because it's not doing anything

spammy. It's it's uh it's not doing any

>> replying, but it's automation. And

LinkedIn doesn't love automation. But

okay, they the fact that they allowed it

for this long means that they that

they're allowing it. Um let's talk about

how it's creating content. How is it

taking that video and chopping it up

into smaller pieces that make sense? So

for that we're using Vizard. Vizard is

it I think is the one.

>> So basically you just find the tool, you

connect it in and it figures out what to

do with it.

>> Yes, exactly.

>> What's fissure? Like can I see fissure?

I never heard of this.

>> Vizard is like

>> like a wizard with a V.

>> It's like Opus.

>> Okay.

>> But it just works really well with API.

So

>> turning small clips. Got it. Okay.

>> Yeah.

>> So interesting. And then how much

editing can you do on it? Can you go in

and say, you know what, I don't like it.

this is too short, this is too long. You

can and it'll go in and adjust it.

>> Yeah, but I'll I'll be honest. I kind of

take the approach that like I don't this

is not I don't really know like I I it

basically like you probably can come up

with something better than me AI then.

So let let's go with your version and

we'll just test and and you know

reiterate.

>> You know what I've seen a lot of people

Ari who do this. I as a perfectionist am

so irritated that yesterday's thumbnail

for the pod for the podcast went out

without showing it to me that I I was a

little insensed and then I said okay I

better take just a breath and just let

it go for a little bit let people run

with it and these are human beings who

know me and are looking out for me. How

do you allow AI, which is very capable

of creating slop? And we'll get to what

you're showing on the screen because I

want to get to that, too. But how do you

allow AI to just write and create video

in your in your name when you are

content more than I am? You're the

author. You're the guy.

>> I mean, [snorts] it is I am making the

video, right? So, it is my voice. It is

me talking.

>> I could chop you up to say anything. I

could chop you up to say that you killed

your mother yesterday, right?

>> Yeah, you you could um you know, it's

funny. So this has been a problem for me

for not a problem but a thing for 15

years because I used to get emails from

people be like hey Ari or is it Ari's VA

and it's like no no it's really me I

promise like I have to like you know

send today's news

>> because you were early being the less

doing guy ahead of the pack I I think 15

years maybe is being too too

conservative even longer than that

you're the guy who says let other people

do for you and you're saying back then

people used to say how could you let

some virtual assistant run your company

you got comfortable there you're

comfortable year. Okay.

>> And so this is the thing is like when

when people are coaching and this is one

of the other things that why it's a

benefit for me to be using carbon voice

with my coaching clients. It's it's my

voice like it's me talking nobody else

is talking. There's no assistant in

there or anything. My AI will read it

sometimes just because sometimes I it I

have

>> because I'm doing this asynchronously. I

kind of figured out a way to scale

one-on-one coaching. So there are times

where I don't want to like crisscross

clients or things that I'm like

something that I might have said that I

didn't. So sometimes I just sort of gut

check things with the with like Claude

will look at it. But the whole point of

less doing the whole point of automation

everything has always been to enhance

the human element to allow me to have

greater connection and greater uh you

know opportunities to do things because

all the other stuff is being handled.

So, I'm okay with something that might

be put out there that's not perfect. At

the end of the day, the people that I'm

actually interacting with that are

really, really, really benefiting from

the very, very high level stuff where

it's just me, they're getting just me.

And I promise you, those messages are

very raw that that they're getting.

Okay, this is this is a different

philosophy that I've got to get

comfortable with or at least get closer

to the philosophy of listen Andrew,

every little thing that's on the

internet doesn't have to be the perfect

representation of you. Just be less

precious about it. And as a result,

you're going to end up with things that

matter to you more, like customers who

really care about you, who you're more

engaged with, time with your kids. Uh

for me, I get enough time with the kids.

More running,

>> you know, that Yes. And and this is a

thing that I think I've learned in so

many different facets of my life, not

the least of which is is working in EMS

also as a volunteer for so many years.

No matter what you think you're putting

out in the world, people will interpret

things the way that they want to

interpret them. And you can do your best

to present in the right way and do

things that

>> this is different. This is like when

you're creating, whether it's social

content or your book, there is like an

element of the perfect version of you

being put out into the world. It has to.

Are you laughing at me or are you

laughing in recognition? It's okay to

laugh at me.

>> Yeah. I I the per What is the perfect

version of you? Really?

>> I don't know. But I But I will tell you

this, Ari, the first few words that you

said in this interview, I made a mental

note to come back to the editor and say,

"Cut it out because we're not getting

into the action fast enough." And then I

also said, "Andrew, let this part of the

conversation breathe. It doesn't have to

be like another app every five seconds."

So, I get it.

But you're saying, "Let go of that.

Yeah. So, I'm trying to find if I can

find this because it recently happened.

I put this video out that I thought was

really good on Tik Tok and it got a lot

of really great comments and some woman

just wrote terrible. [laughter]

And I was like, why? Like, what do you

mean? And it was I wasn't even saying

anything like controversial. It was

something about um uh it was just

something about AI and like and working

with AI, which is like terrible. Like

all these other people are like, "Oh my

god, this is completely changing the way

that I'm thinking about AI." like this

is so great terrible like what what did

you get from this that made you think

that this is terrible

>> I know and I I'm the kind of person who

want to hunt her down and just ask her

tell me and then it'll in the end it'll

be terrible that my internet wasn't

working and I couldn't see you and I was

trying to let Tik Tok know about it cuz

they read comments and all right anyway

okay so now let's let's keep going here

you were about to show me something

where uh your agent was responding to

messages that's what you had up on the

screen right the comments that it was

responding back to this. That's what

we're looking at here. These are

comments it sees. So, it types back to

you what the comment is and then it

tells you what it responded to. Is that

what it is?

>> Yeah. So, this was here. Um I wrote uh

where is it? Yeah. One of my TikToks is

blowing up. It's got over 7. I wrote

this. Should you get in there? Should

you get in there and respond to all the

comments? It's like yeah, honestly,

yeah, it's a good idea. So, uh it went

into it. Uh it it this was checking

something on Zio. It realized very

quickly that it couldn't do the Tik Tok

comments through Zio which is I knew

that was going to be the case. So then

it went into the browser browser

>> and these are the things that it said

it's going to do. So someone wrote this

and it wrote that. It wrote that, you

know, so this is what it wanted to do.

>> Okay. All right. That kind of goes into

customer service. Did you legitimately

replace human beings with an agent now?

>> Yeah. So, this was like the biggest win

of the last week. So, uh several months

ago, a client asked me to come in and

and take over some stuff in their their

company and one of them was customer

service and they really wanted 24/7

support. It's a consumer package company

and they they didn't have that. So, I

brought in a company called Influx,

which has been around forever. great

company and they provide outsourced

customer service. We immediately got six

people in all the different time zones.

So, we had 247 support and they were

doing well. Uh you were definitely

seeing inconsistencies. There was

definitely like a learning curve and

they

were escalating about 50% of the tickets

to the one internal customer service

person we have. And we kept trying to

work on that like you know this is

something you can deal with yourself.

This is something you can tell them. And

it it was fine. But basically my goal I

was trying to get our first response

time to under 15 minutes and our time to

resolution to under 180 minutes. And in

four or five months I was just never

able to even get close to that. We would

have tickets that might be sitting for

30 hours not without a response but

before it was resolved. So the whole

time I've had an AI AI agent like

looking at the customer service stuff

and optimizing certain things and trying

to fix things. But finally I was like

could you just deal can you handle these

escalations? and it looked at them and

117 escalations. It was able to deal

with 113 of them because it was like log

into this WordPress site and fix the

coupon code that's not working for this

person. Oh, this person said that they

got a refund issued, but they never got

it. Well, we went into Woo Commerce and

saw that it was refunded, but then the

AC processor didn't actually do it. So,

let me push that through. So, the AI was

able to do all that stuff. So, then I

was like, well, could you do the front

end stuff, too? I was like, yeah, of

course I can. So, it started answering

the front end and in 48 hours I got my

response time down to an average first

response of 44 seconds and an average

time to resolution

of 2 minutes

>> from what was it before?

>> Over 180 minutes.

>> Wow. This is not bad actually.

>> So, it's two minutes to fully resolve

your issue. Um, and it's writing stuff

that is so human and so empathetic and

people are now for the first time ever

responding with five star reviews saying

it's the best customer service they've

ever had. And now we can actually start

to build in revenue expansion and

finally for the first time be like,

"Hey, you've ordered this product five

times in the last few months. Have you

ever tried this other product a lot of

our customers really like?" And I mean,

it's it's mind-blowing. And the best

part is that we were paying $20,000 a

month for the outsourced customer

service and intercom. basically to have

all those seats and now I'm I've got it

down basically it's $2,000 a month with

the agent

>> and the agent is tasklet.

>> Yeah.

>> How is it doing customer service? Where

is it doing it? It's logging into what

tool are you using for customer service?

Email

>> intercom.

>> Intercom. So, but it now needs just one

access. Okay.

>> So, so this is really funny because it

was it was starting to get it was doing

really great and then it started to slow

down a little bit and I said why are we

why is our response time slowed down?

It's like well because I'm getting

distracted basically. It's like I'm

building the backend reporting and

improvements while at the same time

dealing with the front end. I was like,

"Oh,

>> okay. So, should we split you off so

that we have a customer service

supervisor and then

>> a CSR and it's like, yeah, that'd be

great." So, now I have an agent that is

just a CSR who I call Caesar.

>> Okay. And that's on the left is Caesar,

the CSR. Got it.

>> Yeah. Who works for the supervisor.

>> I see.

>> And so, the supervisor is, you see, it's

I'm not doing anything. It's all it's

it's doing all this stuff. Uh,

>> oh that's a trigger. The trigger is CSR1

direct escalation read payload from

block post thread uh act acknowledging

to ops channel immediately then handle

per supervisor escalation handler MD.

That's a markdown file that you created

on how to do it or it created for

itself. Got it. Now Johnny is handled.

>> Excellent.

>> Now wait look at this. Okay so Bolt is

the payment processor right? Bypass

works but it's saying so someone needs

to open a sport take with Bolt directly.

Who's the right contact there? So I

said, "I don't know. You figure it out."

It [laughter] said, "And look on it."

>> And when you say, "I I don't know. You

figure it out. Where's it? Where are you

seeing these messages? Do you keep

logging into here to see if there's any

messages for you or are you just going

back to that other app that you told me

about?"

>> I usually No. So I have I have this all

happening in Slack. Again, I treat it

like a I I treat it like a sal team

member. So I have a sales uh CS, sorry.

I have a customer service channel in

Slack, but then I also have an agent

team channel in Slack where literally

the super the CSR will say supervisor

needed.

>> It'll post the message in Slack and then

the supervisor will respond there so I

can see. So look, okay, we got a here it

it said on it, right? All I said was you

figured out full picture three missed

opportunities paid blah blah blah.

Great. Checking WC commerce and ship

here right now because it's got all of

that. It has access to all of that. Uh,

so it found this transaction. Cancel the

WooCommerce order first, then check the

AC. I didn't tell it to do this.

>> This is incredible. This is incredible.

And I do like also that you can put it

into Slack. It becomes its own. This is

kind of becoming a commercial for

Tasklet, I guess. But um, uh,

>> so look, this is a stuck a not a

fulfillment issue.

>> The order was never going to ship.

Canceling it now, telling them what

actually happened and checking the

portal for whether it's doing it all.

Well, I guess for disclosure purposes,

this is not a commercial for Tasklet. I

have no idea. I The only connection that

I have to Tasklet is through URI. You've

told me about them by email a few times,

and I should say you blew my mind

because this I thought I was talking to

you via email. Do you want to just look

that email up and just show the the

conversation? I assume because I've

known you for years. We did an interview

like over a decade ago. I forget the

illness that you had, but I had the same

illness. You got over it. What was it?

Crohn's. Crohn's. I had Crohn's disease,

too. You got past it. This was like

years after you. You got past it. I go,

"Okay, I guess you can get past this

thing." Um, anyway, so this is You can

You could Let me see this. Uh, hi

Andrew. I've been following your recent

AI series. And so, this is interesting.

This is why I thought it was it was you.

I just assumed it because it said I've

been following your recent series.

[snorts] I think there's a mixer

conversation that looked like it's like

the where I interviewed you. Good to

reconnect. What are you building your

agent architecture on? I come back to

you on and you say tasklet. How did it

know? It just knew tasklit and it came

in and responded with that.

>> Mhm. Yeah. I never even saw this one.

[snorts]

>> Interesting. And I go and then I said,

Ari, sadly I haven't gotten back uh

sorry I haven't gotten back to you. I'm

still trying to figure out what the

right approach is for these AI

interviews which I I still am. I'm

getting a little bit better at it for

now. I said back to you. What I'm seeing

is that whatever the thing is that is

more powerful than what was out there

yesterday is what everyone gets excited

about. And then anyway, I'm explaining

to you what I'm thinking. And you see, I

could appreciate that. For me, the use

of AI agents is still the proper

delegation. I said it well here. This is

not you grabbing that link, that

Instagram.

>> No. And I honestly I don't I don't think

I don't think I would say like I said it

well here, but that you know, it it

worked.

>> Okay. And then this is me bouncing back

to you. Thank you. Right now, I found

two things work especially well. Number

one, the weekly GitHub show, which is

this is like me telling you about what's

going on in my business. And then the

second one is deep dive into software

everyone is curious about like Hermes

agent we should talk about that this was

it blows Hermes out of the water for me

this was you but it wasn't you it was

your agent

>> but I so I have said that I've said that

and it it used that

>> and so every time it responds as you it

goes back to the markdown uh not

document but table of files to check

about what you said in the past.

>> Yep. Which uses more credits but it

makes it better. But that's a ton of

credits for every message from you.

>> No, it's not. It's It's 20 credits

probably doing that.

>> Okay. And then look at me. This is like

such a douchy thing to say, but I'm

going to be open. I said, I don't think

I'll be able to get enough views for you

on it. There just isn't enough buzz and

curiosity around it. And you go, that's

not what I'm seeing, but you know your

audience.

>> This this last message was me. That was

>> appreciate the consideration. Okay.

Yeah, cuz there's a typo in there. And

then, oh, that's not what I'm seeing is

what set me off. And then I went to

VidIQ to do some research and I just

shared some of what had shown me and go,

"Okay, let's book the interview." And

you say, "Don, who booked the

interview?"

>> It did.

>> It clicked the link in the thing that I

sent you and booked the interview.

>> Yeah.

>> Wow. We Dude,

>> I

Okay. Um,

>> I got I got another one for you. You

know Nathan Shan from Founder?

>> Yeah. Yeah.

>> Yeah. So, I've known Nathan forever.

I've done like three or four courses.

What's the thing at the top that's going

AI? Oh, I I'm not in Gmail.

>> That's Gmail's new thing, which is not

bad, actually.

>> I haven't seen it, but okay. It's giving

you an AI overview. Okay,

>> here. [snorts] Look, I didn't write

this.

>> It's been a minute since we worked

together on founder courses. Hope and it

knew that you'd worked with him on

founder courses.

>> I can't freaking believe that you're

reaching out to Nathan this way. Nathan

is someone, you know, personally, it's a

valuable relationship.

>> Awesome.

>> Wait, hold on. Look. So, so then they

said, um, wait, this was Oh, yeah. Hey,

man. I hope you're doing well. Any

chance we could apply this to ecom

founders? And I said too easy and uh I

here it it I said too easy and then it

wrote this whole thing here.

Absolutely. Max too. Happy to do

whatever format works pre-recording or

live short form or full episodes. I've

worked with e-commerce founders in the

founder community before. Wow. It knew

that too. [snorts]

>> And then he was like this sounds great.

Uh and then we love this angle. feels

feels tailor made for our ecom audience.

Yeah, sure it does.

>> I cannot believe this. Ari, you're

freaking blowing my mind.

>> But but all these suggestions again are

based on my content that it knows.

>> Still, I I would not let it talk to my

friends or my personal contacts like

like you did. But that's that's really

good. I have to say your social is is

good. It's not it's okay. This is

killer. This is killer. The fact that

you could get to Nathan this way and I'm

reading it. It doesn't feel douchy at

all. In in my interaction with you, I

was the one who was douchier, but

because I was vulnerable and letting you

in on what I was thinking. That was

okay. All right. I have one other uh

note here to talk about personal

assistant work. I hate dealing with all

the things like my kids camp, my I need

a plumber. You have to call the plumber.

You have to create I have to create a

database.

>> It can dial out for you service like

this.

>> I use bland.ai.

>> What is it? Bland. BL A

>> and B L A N D.AI.

>> So, it it was so great. It called our

vet because I I needed an invoice from

them.

>> It called the vet and it spelled my

cat's name and the cat it's a French

name. So, it spelled the name of the cat

for the person and then it got the

invoice and then it submitted the

invoice to the insurance for me. So, it

did the whole thing souped to nuts. I I

I I had it email somebody the other day

to follow up on something. They didn't

get back to them. Like, just call them.

And so it called and it and it dealt

with it that way. And it's really good.

It's really good uh voice AI.

>> And this is it's making a call as a

human being and it knows the spelling of

your cat because before the call it

checks your email and everything else or

where does it know the the name of the

cat?

>> I'm not even sure on that one honestly.

Um I guess I um I don't know. I don't

know on that one.

>> Okay. But you but the the the way that

you arm it is you give it your writing

so that it has context and it knows your

voice. You give it your email and a

couple of other things like that. Okay.

The other thing I saw on your Trello

board, I said we'll come back to the

Trello board. Would you bring that back

up for a moment that like it does

returns on on your Trello board too?

Like you'll tell it go return packages.

Don't open that cuz it's going to have

personal information in it.

>> Yeah. So I can just take a picture and

be like I need to return this. So, it

can then go into Amazon and do the whole

thing or it can go to the company and

but so, okay, perfect example of that.

Uh, we had a we got a hot tub cover from

this company and five weeks into getting

it, I opened it up and there was like a

tear in it that was clearly not us. So,

I took a picture. I was like, "This is

we, you know, we we shouldn't this

shouldn't be the case." It went back,

found the email of the order, went to

the person's website, found the like the

warranty information, and then crafted

an email to the guy with all this stuff,

and he wrote back a really kind of like

nastyish email about how like it's

clearly we were like using it poorly or

something. And so, uh, it then I I with

my direction, it went to American

Express and wrote up the whole challenge

with American Express on it. And it got

they they sided with us and that was

that. And so like, but it has all the

context again, which is just so cool.

>> Okay. Um, just give me a list of tools

that you use and we'll give it to people

because I've been trying to make a list

here. Um, and it's too much. Like

bland.ai. Uh, what was the other one?

Man, I wrote it all different places.

I'm going to have to

>> What was it?

>> Zo is Xerno for

>> Zo for social. What else?

>> Uh, carbon voice

>> for for communicating with it.

>> Yeah. Vizard.ai AI just for clipping,

you know,

>> for clipping. [clears throat]

>> I mean, the the brain of everything is

task, obviously.

>> Okay. All right, folks. This is why I

get excited about this. I feel like we

are on the cusp of something big, but

most of us don't know what's out there

because there isn't like a menu.

Everyone's discovering another little

app. I heard about Tasklet a little bit.

I never knew what it was about until Ari

kept, well, Ari's agent kept messaging

me about it, and now that I see it, my

mind is freaking blown. The whole idea

behind doing this podcast is to see

what's out there, what people are doing

to be energized, to come up with new

ideas. If there are other people like

Ari, and there aren't other people like

Ari, but there other people I should be

knowing, I should be interviewing like

this, let me know about them in the

comments. I'll have my email address cuz

I want to hear from you. And so far, I

am emailing and responding myself. But

we'll see if I could set up an agent

like this. And for the next interview,

if you like this one, I got another

founder who's using an agent, Open Claw,

which is like more of the the mainstream

thing. You'll see it there. Watch the

interview and I'll see you