Marketing Engineer: The $1M Job with AI Agents
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I think one of the most valuable people
in tech over the next 18 to 24 months is
going to be something called a marketing
engineer. Now some people call it a
forward deployed marketer and some other
people are calling it an AI growth
operator. I'm saying call it whatever
you want. The name is probably going to
change but the job won't. It's the
person who can do a whole marketing team
work with AI agents. And I think there's
going to be a ton of money to be made in
it. I actually think this becomes a
250k, 500k, a milliondoll job because
every company wants more leads. They
want faster experiments. They want
sharper positioning and they want to
read on their customers and they want
their just marketing to get smarter
every week with a smaller team than a
bigger team. Whoever can walk in and
just build that with AI agents are going
to get to name their price. So, if
you're a marketer, this is how you
become way more valuable. If you're a
founder, you know this. You don't just
want to vibe code something. You want
people using your product. So, you're
going to have a huge edge if you can use
AI agents to do your marketing for you.
By the end of this episode, you're going
to know what a marketing engineer
actually does. What do they build? What
the tool stack looks like? how to use
things like Grockbot and Claude and
Codeex and Hermes and creative models,
how they all play together within the
context of a marketing engineer, and the
exact 30-day plan I'd follow to learn
from scratch if marketing engineering is
interesting to you. Let's get into the
episode. I can't wait to see what you
[music] build.
So something I can't stop thinking about
is marketing keeps changing and having
been a part of multiple cycles. I've
started and sold three ventureback
companies. You know, one was in the web
era, one was in the social era, one was
in the mobile era. Every time the
technology changes, the most valuable
kind of marketer changes with it. So,
think about the traditional era of
marketing. I actually think about it as
like the Don Draper era where marketing
was about making people care through the
story, through the psychology, getting
your product in front of people on
whatever channels existed at the time.
Things like traditional print media and
radio. The best marketers at that time
understood what people wanted, what they
were insecure about, who they were
trying to become and how to package a
product so the market paid attention.
Obviously, that skill matters a lot. But
then the internet showed up and it
created the digital marketer. So it
evolved from traditional to digital.
Suddenly you had websites, email, SEO,
Google. In 2005, I think six, you had
Facebook ads, landing pages, pixels. The
best marketer became the person who
could acquire customers through channels
you could actually measure. And a lot of
people didn't know these were new
channels. So the the best marketers
understood funnels targeting these new
channels, analytics, things like Google
Analytics and the very practical
question about what happens after
someone clicks.
Then software created loops and then
growth hacking became a thing around if
I remember correctly 8 9 10 11 the best
growth uh hacker people were all about
activation referrals onboarding
retention pricing there was a guy by the
name of Dave Mccclure had this I think
it was called the R framework activation
and referral um that was the you know
the marquee er uh the the the symbol of
the time of the growth hacker era.
Basically, marketing moved closer to
product because the product itself could
become the growth engine. Now, we're
walking into the marketing engineering
era. And I feel like not a lot of people
have spoken about this. That's why I
want this to be the deacto episode about
this whole era. The marketing engineer
still needs all that old stuff. It still
needs, you know, customer understanding,
judgment, positioning, understanding
distribution, uh, taste. Um, if
anything, taste, you know, people talk
about this all the time, but taste
matters more now than ever because AI is
about to make average marketing
marketing just unbelievably cheap. The
new part is that the marketing engineer
also builds the system behind the
marketing. So the marketing engineer is
connecting uh customer data uh reading
the results uh shipping little landing
pages and uh you know calculators and
then turning raw customer signal into
content outbound positioning and product
ideas. So the way I think about it is
traditional marketing was about you know
making people care. Digital marketing
was acquiring customers through
measurable new channels. Growth hacking
was about using product and data to
build these loops. And marketing
engineering is about using AI, agents,
data, code, and taste to build a
marketing system that keeps learning.
Um, and the last phrase is an important
one because a marketing system that
keeps learning is now actually possible
in the agentic era. Now, most companies
already have pieces of this lying around
uh to their credit. So they've got, you
know, tools and dashboards, calls,
content, calendars, CRM, some SAS tools.
Um, the problem is the learning is is
pretty scattered. Um, you know, sales
might hear one version of the market,
support hears another. Uh, product sees
the usage and marketing sees what got
clicks and the founder remembers, you
know, the one customer call that just
hit him emotionally that week and just
can't get that one customer call out of
his or her head. I know that happens to
me. Uh then everyone walks into the
growth meeting with a slightly different
version of reality. So the marketing
engineer's whole job is actually to pull
in these signals into one system and
turn them into growth. So the way I
define the role is this. uh a marketing
engineer's you know is a marketing
engineer is the person who turns market
signal into pipeline using AI agents
data code taste and that's really the
job um and I'm going to get you know
super tactical on how you can actually
do this soon um if I were a founder
right now uh the question I'd be asking
myself is who be who on my team would be
building the growth system for this
company now I am a founder my uh myself
so a lot lot of time I'm doing this
myself. Um, and I just hope that you
know if you're a founder listening here,
uh, either you hire someone or you do it
yourself. Um, and you know, because the
companies that are going to win in this
agentic era are going to learn the
market faster than anyone else. So, it's
kind of it's crucial to know. So if you
see the customer pain earlier, you spot
the winning language earlier, you're
testing more angles using fed uh
Facebook ads, shipping more surfaces,
lead magnets, and understand what's
working before the competitor even
notices things, you have this unfair
advantage. So the question I get asked a
lot is, okay, but what is the first
thing I would build? Okay, I want to
become a marketing engineer. I want to I
want to do more marketing engineering.
What do I build first? And the first
thing I would build is a growth repo.
Yeah, I know it sounds a little bit
nerdy. Um, but you know, even if you're
non-technical, I believe you can do it.
So, you're going to want to go and
create a GitHub repo. Um, or honestly
just a structured folder. Uh, you can
call it something like growth OS. And it
becomes a place where the company's
marketing memory is going to live. The
problem it's going to be solving is that
most people use AI in these random
chats. So they'll open up a chat GBT or
Claude Gemini. They'll ask for 10 posts
and maybe they'll copy and you know copy
one into a doc that they like and then
the work just disappears. Next week the
AI is starting from scratch again. Uh
when what it really needed was the
performance data and the founders voice
and the objection from the sales calls
and the language that actually created
replies. So the growth repo is going to
fix that. Um, and inside it, what we're
going to have is a customer truth
folder, and that's going to have our
sales calls notes or support tickets,
maybe some churn notes, interviews, um,
even uh, live product feedback can go in
there. So, you've got uh, a content
engine folder with the founder voice
guide with the winning hooks and the
scripts and notes on what performed
before. You've got an outbound engine
folder with the ICP, your ideal customer
profile. Uh the account research, the
trigger events, maybe some approved
angles could be good to have there. Even
actually ban uh band language is good to
have as well. Um because you know AI
outbound gets weird fast. If you let it
talk like an overexited SDR who just
discovered personalization, you know,
sometimes bad things could happen. So,
you've got a creative testing uh folder
for ad angles um and things like landing
page tests and hooks and offers and
results. And you've got an agents folder
where you define the jobs your AI
workers do. And that repo is the
difference between hey AI helped me make
a thing and AI is helping the whole
company get smarter. That's how a growth
or a marketing engineer uh you know is
thinking about it. And then the prompt
gets way better. So instead of hey you
know write me 10 LinkedIn posts, you say
you know read me read the customer truth
file, read the founder voice file, read
the last five uh posts that drove
qualified replies and draft five new
posts around Payne's buyers that were
actually mentioned this week. So, it's a
totally different level of output. Um,
because the agent is now having real
context. What tools do I need if I want
to become a marketing engineer? Well,
I'll tell you some of the most important
ones and how to think about, you know,
where all the tools fit uh and your tool
stack. So, you know, Grockbot is new,
but it's just an incredible uh product.
So I think of Grockbot as the growth
operating system that lives close to the
internet. So marketing is a living
system. The marketing is moving.
Competitors are moving. Culture is
changing. Customers are changing their
language. Uh creators are picking up new
formats. Um you know Grockbot is
especially useful in that world because
it is connected to the X ecosystem. If I
were setting this up as a founder, I'd
give it a few clear lanes. So, I'd say
one bot watches competitors and tells me
what changed. One is going to watch
customer language across X and Reddit.
One watches the creators in the niche
and finds formats worth testing. And one
watches ads and landing pages. Um, you
know, [clears throat] basically wherever
there's a connection to the internet,
you know, Grockbot is going to be extra
good there. That doesn't mean you can't
use Grockbot to do everything. You
totally can. Um, and I think, uh, you
know, I'm one of those people that, you
know, say like, you know, basically, you
know, pick an ecosystem that you like,
that you feel comfortable with. If
Grockbot feels good for you, you know,
just do everything in there as well. The
way I think about it, this is just the
way I'm thinking about it. So, uh, hope
it gets the creative juices flowing. You
know, for me, I use Claude and Codeex
and products like that in in a different
part of the system. So, they're going to
help me build the repo and generate the
landing pages, writing scripts, building
the little internal tools that I was
talking about. Um, and then, you know,
turn that repeatable work into something
durable. Um, you know, I've talked on
this channel about Hermes before. Hermes
style workflows are still extremely
valuable, uh, especially when you want
scheduled operations with memory and
approval. So something like every Monday
morning build me a market brief or every
Friday afternoon review the experiments.
Um every time a fresh batch of sales
calls land, you know, maybe put it in a
folder and then pull the objections and
update the positioning file. Then you
have creative models. Then they're going
to help you move faster on ads,
thumbnails, mockups, and video concepts.
Um there's a bunch of those that exist.
There's foul AI, there's Higsfield,
there's a bunch of them. And local AI
matters when the data is, you know,
particularly sensitive or there's p
private customer transcripts or
regulated notes, pricing plans,
basically anything a company would feel
weird sending into a cloud tool. Um,
also things that are expense, too
expensive to do into a cloud tool. I'm
going to do a whole separate episode on
local AI. So, so stay tuned for that
over the next one or two weeks, you
know, and subscribe. Uh, so that comes
into your feed. The tools are going to
keep changing, but the workflow is the
thing to actually learn. So, where it
gets really interesting is when the
agent connects to live business data and
the tools obviously to actually do the
work. So, take SEO content. The beginner
version is asking an AI to write a blog
post about a keyword. So, a marketing
engineer isn't going to do that. A
marketing engineer is going to check
Google Search Console, pulling, you
know, keyword data from Hrefs or or SEM
Rush, look inside this CMS to see, you
know, if it already exists. It's going
to rank opportunities by volume and by
buyer intent and it's going to research
what's already ranking uh in you know
hopefully adding the founders's point of
view and draft the post write the
metatitle suggest internal links and
just send the whole thing for approval.
Um that's a pretty big jump but you know
the agent has a job the job has inputs
and the inputs come from the business
and the output goes somewhere useful.
So, every agent is going to need a real
job spec. And I'd write it out almost
like I was hiring a person. Here's the
data sp here's the data source. Here's
when you run it. Uh here's what you
filter out. Here's the output I expect.
Like here's what good looks like. Here's
what's going to need human approval.
Here's the metric that matters. And
here's what you write the result so the
system gets smarter next time. So for
you know maybe a competitor engager
agent that might be every weekday
morning check these 20 LinkedIn accounts
and pull the people who commented on new
post enrich them drop the drop the bad
fit leads and draft 10 messages tied to
a specific post they engaged with. Oh
and then obviously write that write the
results to a file for approval. The
metric is going to be positive replies
from qualified accounts because a
marketing engineer cares about business
results, right? Not activity counts. Uh
messages sent is activity. Quality
qualified replies is going to be your
signal. And the whole point the
marketing engineer is trying to do is to
generate pipeline demand. And you train
these agents the same way you train a
new hire. You start with small tasks.
You watch it work. You correct the
mistakes. You add the correction to
memory because now we have memory and
then you expand the scope as you
increase your comfort level. If the
outbound agent writes a first line that
sounds like fake, for example, you got
to add the rule to the repo. And if the
content agent keeps writing these
generic intros that sound like generic
AI, you give it three good examples and
three bad ones. If the customer truth
agent makes a claim with no evidence,
you know, we got a problem here. You got
to add the rule to that. Every insight
needs a quote or a link or a source.
Every correction becomes part of this
operating system, this growth, you know,
marketing engineering uh uh system. And
that's how this whole thing compounds.
And going back to like how does a, you
know, marketing engineer make a million
a year or $500,000 a year or $1.5
million a year for their own startup.
It's because they're building this and
it's so darn valuable. But let's let's
actually get into a concrete example so
that just this gets solidified into your
head. So imagine a vertical SAS startup
selling software to commercial HVAC
contractors. These are companies
managing technicians and service calls
and maintenance contracts
uh and and dispatch. So, it's a real,
you know, B2B market. Um, the buyer has
a lot of money. The workflows are messy
and the language is specific, which is
why I wanted to use this uh example. The
marketing problem for that company is
usually a little bit more sharper than,
hey, we need some more content. Um, the
real problem that they're facing is
usually something like which pain gets
the owner to take a a demo. Uh, maybe
it's dispatch chaos, or maybe it's late
invoices. Maybe it's that the owner has
no idea which jobs were profitable until
the month is over. Or maybe it's
actually that the technician finishes a
service call, spots a replacement
opportunity, and the follow-up quote
just never gets sent. Um, that's
interesting just because it's really
specific. So, when you have something
specific, you know, it's it's just
interesting.
you know, my bunny ears go up. Stop
losing replacement revenue after every
service call is obviously a much sharper
angle than run your HVAC business
better. So, this is where your marketing
engineer is going to earn their keep,
right? It's going to start with the
customer truth system. That first system
is going to be the customer truth
system. And every startup says they
understand the customer and you talk to
five people and they get five different
results. We talked about that. But the
marketing engineer is going to pull
those signals into one place. The output
is a file called what the market is
telling us.md. I tweeted about this
idea. It went viral. I'm glad people
liked it. It's basically this a markdown
file which updates every morning or
every week depending on how much signal
the c uh the company is going to have.
And it's reading the sales calls and
support tickets and churn notes. Uh even
stripe movement. Um, oh, CRM notes is a
good one. Uh, and also social data,
especially if it's more consumerry, and
its whole job is to show what's changed.
So, maybe the buyers are using a
different phrase than they were you
using a month ago, or maybe the trial
users keep getting stuck before they
invite a teammate. You're just going to
get some insight
and you're going to ask the agent to
show quote snippets, uh, ticket links,
event counts. Um, what you don't want is
obviously a vague summary, which a I've
seen a lot of people do this. They just
get these summaries and it's pretty
vague. Like in this case, you'd get
something like u customers want better
collaboration.
You want something way more sharp than
that. I want the thing that's going to
make the business, you know, harder to
lie to. So, for the HVAC company, you
know, good memo might be something like
five sales calls this week mentioned
emergency dispatch, but the calls that
actually converted all talked about
missed follow-up quotes after the tech
left. Um, just a lot sharper.
The second system is the founder content
engine. So, a lot of companies have uh
raw material, great raw material, like
the founder has opinions. Um, and you
got customer stories. Um, but you know,
you're not really capturing all the
stuff. So, the marketing engineer could
build the loop. So, you can record
founder founder talking to customers.
You can pull from podcasts, extract the
strongest ideas, and then have the
system watch what performs. you know
which hooks you know people keep
watching because you have this data
right and then you create uh content out
of that for the HVAC company um imagine
something like the loss replacement
revenue insight becoming you know five
things a founder post about the hidden
revenue leak in service businesses a
short video on why contractors lose
money after the first visit a landing
page line that says every completed job
uh should create the next quote a cold
email angle could be good and a simple
calculator that estimates the loss
revenue. Um, so the system here is
learning the the third system is the
outbound signal engine. So bad outbound
uh usually starts with a spreadsheet a
spreadsheet full of names. But good
outbound starts with timing. So, who
just raised money? Who's hiring for the
exact problem you solve? Who posted
publicly about, you know, a pain point?
Um, and then who fits your ICP and has a
real reason to care this week. You know,
these people are, you know, they they've
got the pain. You're selling
painkillers, not vitamins with with when
timing uh hurts.
So having an agent watching those
signals, researching accounts, uh
drafting specific angles and sending to
human for approvals, that's the type of
thing that for the HVAC company would be
awesome. So like watching for
contractors, hiring dispatchers or
opening new locations, getting bad
reviews, and then having the agent
actually go and reach out outbound uh is
going to be huge. The fourth is the
creative testing engine.
So, uh, you know, taking one offer and
spinning up 20 hooks, 10 ad angles,
recording the results, and testing them.
So, a lot of people say like, "Facebook
ads don't work for me." Uh,
yeah, maybe. Or maybe the creative,
you're just not testing enough creative
with the right angle. So, a good uh
marketing engineer, you know, could
create thousands of pieces of creative
uh based on, you know, your positioning.
Um, it's basically like having
uh creative becoming this like learning
system, not really a treadmill that you
actually have to do, you know, have to
do. You're going to have it on repeat,
having these agents go and create
creative based on uh just how the world
is changing and how that data is is
changing too. And again like another
like huge insight around like wow this
is like a new way of doing marketing
marketing engineer. The fifth system is
AI search visibilities. So, you know,
you now have billion I mean there's a
billion plus people using chat GPT
asking ju just chat GPT. I'm not talking
about Google AI uh AI overviews or or
Gemini or Perplexity or Claude. Uh I
just saw Sam Alman said they have a
billion users. It's insane. So you got
to think about whether your company is
even understandable to those systems and
then having agents actually go pull in
that data and actually create content
and optimize your website such that
you're you know ranking high there.
Getting cited by AI is like such a huge
opportunity and something that a
marketing engineer is thinking about. Of
course the sixth system is the growth
cockpit. So you know this is like a
weekly view that tells the team what has
changed and what to do about it. What's
con what content has worked? What
campaign created real conversations?
Which objection came up again? What test
won? How many tests won? What percentage
of tests won? What competitors moved? Uh
what customer pain is getting louder and
what to test next. You know, for the
HVAC company, the cockpit might say
something like, "Hey, you know, this
week the lost uh replacement revenue
angle drove fewer clicks than the
dispatch angle, but twice as many demo
requests from owners with more than 20
tech. So, that's the kind of memo that
if you're an executive, you want to wake
up to that. Um, and that's super super
valuable. So, if you've gotten this far,
what are some ideas on how you've
actually could get can make money with
marketing engineering? And you know, I
think there's a few ways that you can do
it. The first is becoming the person
inside the company. So, if you're
already a marketer or a RevOps person, a
growth person, a creator, um or just
honestly like a curious
um marketing-minded person, this is one
of the clearest ways to become way more
valuable uh because this work sits
directly next to uh revenue. All the
ideas that we talked about, all the
systems that we talked about is things
around creating pipeline, lifting
conversion, uh cutting wasted spend is
huge with things like uh these marketing
agents. And you've got this direct line
to business value. And that's how
someone becomes a $500,000 hire because
they look at it and they're like, "Well,
if I'm going to save $2 million and I'm
going to increase revenue uh this this
amount this much and I'm going to double
the conversion rate, uh that's a huge
huge like it's it's a win-win
situation." Um so you know why in the
original I said I think that there's
going to be people make a million
dollars doing this and I actually think
that's conservative. I think there will
be versions of that of the best
marketing engineers
uh making millions of dollars a year is
because
uh they're going to be just driving
insane amounts of value uh in the same
way that forward deploy engineers are
driving insane amounts of value for
companies right now. The second way is
just do consulting. So you embed, you
know, you create an offer, you embed
with a founder company, maybe it's 30,
60, 90 days. Uh you build one growth
system and then you sell the outcome. So
hey, we'll build your customer true
system and turn it into weekly campaigns
or we'll build your founder content
engine or we'll build your outbound
signal engine. some of these ideas that
we talked about, you just embed
yourself, you build it, uh, and you
charge, you know, 5, 10, $30,000
a month depending on what you're
actually building. The third, uh,
somewhat less talked about is
productized services. So, you can pick
one, uh, one wedge and then repeat it.
So, for example, outbound signal engines
for vertical SAS, it's what you focus
on, or founder content engine for B2B
CEOs.
uh customer truth repos for seedstage
startups before they hire a a full
marketing team. So the tighter the
wedge, the easier it is to sell, deliver
and repeat. And that's like the only
thing that you focus on. That's why it's
called productized service services
because it's not like you're doing
services custom things for everyone.
There's this one thing you do for this
one niche and you charge x amount of
dollars for it. The fourth is software.
Um, I think the biggest outcomes are
going to come from this, but I do think
that I would start with services first.
So, you do the work by hand, you build
the same system for five companies, 10
companies, and you notice the pain that
repeats, and then that's when you turn
it into software. Um, that's and that's
also how you avoid building something
that nobody wants. Uh, the fun part is
all these ideas actually stack together.
You can start by consulting to learn
what actually works. You can notice the
same system every client needs. You
productize it. You eventually turn it
into software like you know set of
agents. Um if I were doing this uh
tomorrow morning, I would keep the first
version almost painfully simple. You
know, I would, you know, build that
growth OS folder. I'd have five of those
files. customer truth, founder voice,
uh, experiments, agent jobs, and then I
would paste 20 real customer notes, um,
or or call call summaries, and then I
would ask the agent to do one job. I'd
say, tell me what's changed, show me the
receipts, suggest one marketing test
that could create pipeline this week,
not next week, not a month from now. And
then build one thing from that output.
you know, for that HVAC company I was
talking about. Maybe it's the loss
replacement revenue calculator
um or something like that. The first
goal is just to prove the system can
turn this messy market data into one
useful uh action. So, if you listen to
this and you're like, "Wow, being a
marketing engineer sounds really cool. I
want to go hone my skills in the next 30
days to become a marketing engineer. Be
it as an employee, as a founder,
whatever it is. Here's the plan that I
would run. Week one, I would do an
audit. So, I'd pick one real company. It
could be yours, a friends, uh, whatever
you can get access to. I would study the
website, the offer, the ICP, uh, the
founders content if there is any. Um,
oh, sales calls and support tickets if
you can get them obviously. Um, and then
you output, you know, a market map.
Who's the customer? What pain do they
describe? What words do they use? And
what would you test first? Uh, what are
they buying instead of your product or
this product? Where's the funnel leak?
And what would you test first? So, what
week one is just studying all that
stuff. Um, week two is the growth repo.
So create it, add the folders and build
your first what is the market telling us
uh markdown file. Uh you can use
whatever tools you like. Could be claw
chat chat gbt grockbot uh gemini local
models whatever it is. Uh the tools
actually matter less than the workflow
here. The goal is to basically just to
turn that scattered signal into the meta
with real receipts and actually just
start uh you know feeling like a re a
true marketing engineer. Week three is
your first machine. So you can pick one
system and actually build it. You know,
it could be the content engine, the
outbound signal engine, a landing page
tester. Obviously, this is going to vary
depending on what the company needs and
wants, but just pick one because you
know you're going to get better outcome
with one uh and one working system is
going to beat five like half-built ones.
And then week four, week four is just
all about results. Like what what
changed? Okay, you did this thing. Did
replies improve? Did meetings get
booked? Did any conversion lift? Uh, did
the founder sound sharper? You know, did
the founder like the post? Um, at the
end of your month, you should have a
case study that sounds something like,
you know, I audited this audited this
company's growth. We built this customer
truth repo I found was like one high
intent pain that they didn't know about
and I turned it into an outbound signal
engine which shipped you know 75
targeted messages got nine warm replies
booked three calls and I documented
everything what I learned um and then
you're showing like a real business
result tangible value um and that's how
you get hired that's how you get clients
and that's how you become credible I
think the Best marketing engineers are
going to feel like part marketer, part
product person, part revops, part data
analyst, part creator, and part
engineer. So they can talk to a
customer, they can build the workflow
that uses that insight. They can write
the positioning. They can wire the
automation. And they can make the
landing page. And they can read the
conversion. And they can set the
outbound agent. And they know when
personalization sounds fake. And they
can use AI to make more. And they've got
the judgment and taste to know what
should exist in the first place. The
agents are going to be a commodity at
some point. Your judgment about what to
point them to is the moat. And that's
the job of the marketing engineer
really. And I think it's going to be one
of the most valuable jobs out there. Um,
if this is if you're a marketer, uh,
this is how you become the person your
company literally cannot run without.
And if you're a founder, this is how you
get agents running your marketing for
you. Um, I think there's a real edge
that uh you can have when you're
actually using marketing agents to
actually grow your startup ideas because
people are still stuck in the old growth
hacker or even even worse digital
marketing era of marketing. I think this
window is open right now. I think a lot
of people haven't built the machine and
I wanted to give you the sauce so that
you can uh internalize it so you can
process it so you get your hands dirty
around building some of these agents,
some of these marketing agents because
it's all about increasing your
probability of success when it comes to
building your own startup. And I thought
that that, you know, hey, if you can get
a promotion, if you can, if you can, you
know, have more fun being an employee
working within uh an organization, why
not? Why not do this? Um, so hope this
has been helpful. Obviously, I could
have gone deeper in so many parts of
this episode. There just wasn't enough
time. Um, but do let me know what you
want me to go deeper in. Is it the
Grockbot point, you know, part? Is it,
you know, different uh, you know, the
markdown files, skills? Uh, you let me
know. I live to serve. I'm here to just
give that information to you. Hopefully,
uh, you enjoy it. Hopefully,
um, it gets your creative juices
flowing. And if you haven't liked,
comment, and subscribed
at this point, I don't know what you're
doing. H, hook it up. You're hooking
yourself up. you're getting more quality
content in your feed, less slop. So, uh,
thank you for giving me your time. Hope
it's been helpful, and I'll see you next
time.
Ask follow-up questions or revisit key timestamps.
The video introduces the 'marketing engineer'—a pivotal new role in the AI era that combines traditional marketing expertise with AI agent orchestration to build self-learning growth systems. The speaker details how this role evolves from previous marketing eras, outlines the essential 'growth repo' structure for organizing marketing data, and provides a tactical 30-day plan for individuals to master the workflow of connecting customer signals to automated pipeline generation.
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