Lisa Su explains what's coming next in AI
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It has been a huge week for Nvidia rival
AMD at its advancing AI conference in
San Francisco. The unveiling of new
chips, a new $5 billion investment in
anthropic, and a reiteration that demand
for AI remains incredibly strong. I sat
down for a conversation with AMD chair
and CEO Dr. Lisa Sue. Sue has been the
driving force behind AMD's ascent the
past decade. First of all, for the
industry, I mean, we're calling the
industry market growth to be, you know,
get to a $2 trillion market opportunity
for us um as we think about, you know,
from now through 2030. So, it's just an
incredibly large market. Um we're seeing
this point in AI you know we've called
the fact that uh AI is at an inflection
point where more and more people are
doing useful work doing meaningful work
and you know that has made um inference
uh sort of the largest growth driver
overall
and I am super excited to say that we
are in full production for Helios our
MI455 rack scale architecture our new
Venice uh CPUs and a tremendous amount
of new content. So yeah, it's it's a
pretty exciting time for us. I think
it's an exciting time for industry um
and more importantly for all of us in
the AI ecosystem. Like this is the time
to really um accelerate what we can
bring to the market.
>> Amongst all the important points you
made uh at the event, Lisa, uh this one
also stood out to me. AI is evolving.
You talked about just now too. AI is
evolving from training to what does that
mean for the AI revolution and what does
it mean for a company like AMD?
Well, what it really means, Brian, is
all of us are now starting to experience
the real power of AI. So, uh, we have
great customers that are training and
doing foundational models. Um, but the
key is, you know, the model is only as
good as the output that you get from it.
And so, with inference, that is all of
us asking questions. That's agents
working. And that is growing at a um
really really accelerated rate and pace.
And that's why we're saying that just
the accelerator market alone, it's going
to reach uh $1.4 trillion by the time we
get to 2030. And inference is really the
way we turn, you know, AI from a
technology to something uh that really
changes the way we do business, the way
we um do research, the way we do um
healthcare, all of those aspects of it.
So I'm really really excited to see the
rate and pace of adoption of AI. Uh,
Lisa, I think I've told you this before,
but it bears repeating. I live
vicariously through your X feed. I see
you traveling the country. I've seen you
at the White House before. Lots of cool
things you've been doing this year as
you've traveled the world and you've
done your important work at AMD. What
has surprised you about this AI
movement?
>> I I think what has um, you know,
surprised me uh, Brian, in a very
positive way is uh, the rate and pace of
adoption is actually faster than any of
us thought. I mean, you know, frankly,
we usually think about uh what's going
to happen in a market, we think about
updating it on an annual basis. And with
AI and with everything that we've seen
around the world with our customers,
what we're seeing is things are changing
on a monthly and a quarterly basis. So,
just over the last five or six months,
you know, agents have become really,
really productive. like the idea that
you're not just asking a AI model a
question. You're actually asking an AI
model to help you solve um a problem,
help you um you know code uh a um you
know a new you know software module or
you know help you uh plan your next
trip. Those are things that you know
just a year ago we wouldn't have thought
were possible and all of that requires
more and more compute infrastructure. So
that is probably the most interesting,
exciting, surprising thing is um for
those of us in the industry, you know,
I've never seen a technology adoption
curve like what we're seeing with AI
right now and agents are just taking it
to a whole new level.
>> You really you uh increase your total
address total addressable markets or TAM
uh for your data center business uh your
accelerator market and pretty
significantly as you look out to 2030.
Um on the topic of AI agents in 2030,
what are these agents doing that they
aren't doing today?
>> Well, let me start with the very
important thing uh to remember about AI
is you know AI is a tool. So AI is a
tool to make every one of us more
productive to make every one of our
companies more productive and so the
idea of agents is you know think about
the productivity you can get from 10
employees. I mean you got really really
smart people but if each of those 10
employees had you know 10 agents or a
hundred agents or even a thousand agents
they can be much much more productive.
And so, you know, the whole idea of
Agentic AI is uh to be able to create
sort of a closed loop um situation where
you can ask your AI to actually help you
solve more complicated problems so that
you know you as an employee can just be
much more efficient like at the end you
know the human is the one that decides
what is the right or wrong answer but AI
can help you look at a whole set of
options much much faster and more
efficiently than you have than if you
had to do it by hands and that's the
power of Aentic AI
>> within the the the technology that you
unveiled this event Helios for example
you just you just mentioned it what what
does something like that do that prior
iterations of your your products don't
do
>> yeah so one of the most important things
when we think about AI is just how many
questions can you answer and how much
does it cost so you know you hear things
like AI tokens or you know how many AI
tokens can you get per dollar you know
what Helios does is it's an incredible
feat of engineering that allows you to
scale much much uh broader in terms of
the size of the models, the types of
questions, um you know, the number of
users that can use a certain system. And
so the way to think about it is we're
seeing more than a 30 times improvement
in um performance when we look at the
new Helios systems. And you know, from a
customer standpoint, that just means you
can get a lot more done, you know, for
your money. And um the way I think about
it is it's a very positive feedback
loop, right? The more AI can do, the
more compute you need, the more compute
you have, the more intelligence you
have, um the more problems that you can
solve. And all of that relates to um the
importance and the essential foundation
is the computing layer, which is what we
do at AMD.
>> You you've mentioned this to me in the
past, Lisa, but you brought up again in
your keynote. you you're and it's one of
your philosophies or one of your beliefs
that one chip player will not win it all
uh for this AI during this AI
revolution. Why is that still the case?
>> Well, I think the most important thing
to think about, Brian, is like the world
is a very heterogeneous place, right? Um
we're all different. Our companies are
different. Our problem sets are
different. What we're trying to solve is
different. And as a result, there's not
just one chip that can do it all or one
company that can do it all. What you
really need is you need an ecosystem.
Um, you need an endto-end set of
engines. So that's what I like to say at
AMD. We have an endto-end set of compute
engines from CPUs to GPUs to FPGAAS to
A6, the ability to put all that
together. Um, and then the other thing
that we have is we have a a true belief
in an open ecosystem. So this is the
idea that the more developers we have on
AMD, the faster we can move the
ecosystem, the more progress that we can
make. And you know, that's just good for
the overall industry. So yeah, so I'm a
I'm a big believer in there's no
oneizefits-all, but there's an
incredible power in bringing the
ecosystem together and allowing us to
innovate um simultaneously. You
mentioned too as well that uh quote
customer demand uh for these new
technologies is extremely strong and I
look at how from a stock market
perspective we just saw folks react to
uh higher capex estimates from a Tesla
and an alphabet. What are our investors
missing? Because I talked to you, I
talked to others in the chip space, they
all tell me demand is strong. So why are
we so concerned about hyperscalers
raising their capex?
>> Yeah. Um I have a true belief on this.
that we have to look at the long arc you
know the long arc of technology is um I
am absolutely convinced of the power of
compute and you know when I say I think
AI compute equates to intelligence and
why wouldn't you want more intelligence
of course you want more intelligence now
the important thing is where is the
return on investment for those
investments um we are seeing the return
on investment I mean the fact is we are
ramping our own AI usage within AMD
um very significantly, you know, month
over month and we're seeing the
productivity come back in just better
products, more capable products, uh
faster time to market and that will come
out as you look at the long arc. Now
whether you know you see that on a
quarter by quarter basis, you know
obviously uh you know that's um that's
for you know others to think about but
from my standpoint the long arc it is
absolutely clear that compute demand um
is at a premium today. uh it is um the
one of the places where you can't just
wake up tomorrow and say you want more
compute. You have to make those
investments you know 12 18 24 months in
advance. Uh you have to plan the entire
supply chain and the entire ecosystem
for that. So we are um very confident in
the demand picture being there and we
are ensuring that we have all of the
pieces uh to ensure that um you know we
can uh satisfy a larger and larger piece
of the overall market.
>> This is really important stuff le you
just brought up. So you're not see
there's no leveling out uh you're not
seeing anything slow down.
>> We are not seeing that at all Brian. I
mean every conversation I have with
every large customer is how can we go
faster and um look I like I said I think
it's a fundamental belief in we believe
in the tech and uh it will return on
investment and it's going to be a very
positive cycle.
>> So you also this week too getting lost
in the sauce a little bit is this new
deal with Anthropic. You're investing $5
billion into this company. Now you had
you gave warrants to Teta, you gave
warrants to OpenAI. Why that that change
here with Anthropic? Why invest $5
billion in them?
>> Well, uh, first of all, Brian, I have to
say I'm thrilled with our new
partnership, Anthropic. I mean, there's
no question that, um, you know, they
are, you know, one of the leaders in
frontier AI models and being able to
work handinhand with their engineers is,
um, you know, really a wonderful thing.
Um, the fact is, you know, MI415 Helios
is a fantastic product. Uh we're excited
to be uh ramping with them at scale up
to 2 gawatts and think about it as every
relationship is different right we
believe in anthropic um we are uh very
happy uh to be making a strategic
investment of up to 5 billion as we work
uh together and you know this is um one
of the things about the AI ecosystem is
uh we are all in this together so it's
hardware software models uh bringing it
together in data centers ensuring that
uh we are um really tracking those
things together and and so that's
exactly what we're doing with Anthropic.
It's really aligning our strategic
interests with their interests. And you
know to your broader question um you
know we're thrilled with our overall
partnerships um across the board when
you look at open AI when you look at
Meta um these are the top AI companies
in the world that are choosing AMD uh
yes because of the technology but also
because they believe in our long-term
roadmap and the ability to collaborate
and work together to solve the biggest
problems in AI compute going forward. Is
there any concern that everyone in tech
is so intertwined?
>> I think it's always been like that,
right? I mean, I think it's an ecosystem
where we're working on this together.
And in some sense, um, I think we are
probably more aligned than we've ever
been. Uh, which is actually a really
good thing. When I say aligned, it's
because these are such large investments
over time. the more we know about um
what our customers need, the better
prepared we can be for uh for that
moment. So I think that's what um the
the AI world is such that um you need
every part of the ecosystem to come
together and and so the fact that the
ecosystem is intertwined is the way it
should be and um it's actually going to
make us more efficient long term. Lisa,
lastly, you said something on your ex
account, I think it was July 4th, that
really resonated with me and I think
ties into everything you announced um
here at this event. It's you mentioned
that your parents came to this country
as students and I've seen you over the
course of your career. I remember when
you got this job. I remember when you
acquired XYlinks. I remember when you
did the Meta deal, open eye deal, now
Enthropic. Now this moment with Helios.
These are very big moments for any
company. Uh big moments in the tech
industry. Have you had any do you
reflect on on how far you've come?
Ryan, I can say that um I view this as
the most exciting time of my entire
career and I'm extremely thankful to be
in this place. I mean, I view it as um a
true privilege and honor
computer right now. Um I love the fact
that we can contribute and make a
difference. I love the fact that the
technology that we're working on is
impacting billions and billions of
people every day. And um I couldn't ask
for a better place to be. Well, uh,
keep, uh, keep rocking there, Lisa. It's
always great, uh, to get some time with
you. Enjoy the rest of that event. I'm
I'm I'm sure you're busy. You're the
star of the hour. I'll talk to you soon.
>> Thank you so much, Brian. Take care.
Ask follow-up questions or revisit key timestamps.
AMD CEO Dr. Lisa Su discusses the company's recent innovations, including the Helios architecture, and highlights the rapid adoption of AI agents. She emphasizes the necessity of an open, heterogeneous ecosystem for AI development and reaffirms strong customer demand, expressing confidence in the long-term ROI of AI compute investments.
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