What we are seeing with the next

generation of consumer is a real

interest in going natural. They don't

mind an occasional dandelion in their

lawns. We're finding a lot of younger

consumers are gravitating towards those.

Good enough. I would say the legacy

consumer, it's all about the aesthetics.

It's the lawn. It's the perfectly

manicured roses like our grandparents

era. The next gen consumer, they just

want a space that's fun and safe and

good.

>> Sometimes they don't even want a lawn. I

mean, they're just putting rocks down in

their