So, there is a single Tik Tok video that

came out a few weeks ago. It's out of

nowhere. This bad that's been around. A

single video set off an avalanche of

other videos and comments and interest.

And now, the Camino bag by Yeti has

become the mom bag of the summer 2025.

>> Apparently, these Yeti Camino bags are

the bag of the summer and everyone is

fighting for them. And you know, this is

what we're all about. This one bag. Can

it be a needle mover for Yeti? That is

the big question. And I visited the Yeti

store, Dave, right by our house. First

of all, I watched about a hundred videos

on the Camino bag. I read a few thousand

comments on the Yeti bag. I got in the

mind of all the moms who were going

crazy about the new Camino bag. Then I

went to the store and I talked to the

clerk and sure enough there were only a

couple in inventory the color that

nobody wanted. Uh but I did get to hold

the bag in my hands and see it. This is

my low tech way of sharing my screen

today.

>> And that one has a little attachment on

the bag like a a little like side cart

badge.

But what was interesting is she said

it's one of the biggest things that

they've ever had. She said that they've

been fielding phone calls constantly on

it. It's obviously sold out in almost

every color. Most people do not have a

Yeti store by them uh because there's

only like 50ish 30 to 50 I forget the

exact number of Yeti stores uh in the

US. So most people have to go to Dick

Sporting Goods. So if you have a Dick

Sporting Goods, you might want to go by

there and check it out yourself and

speak to the people there. But she said

absolutely, it's bringing massive foot

traffic to the store. So when we see

something like this, the thesis is

always the same. It's one big product.

That product might not be a needle mover

in and within itself. There's the graph.

You can see it. I mean, that is insane.

That's Yeti bag. Look at the way it

shoots up. That's just the last two to

three weeks. Okay. So, the thesis is

that this bag going mega viral will one

bring millions of eyeballs and foot

traffic to Yeti just looking to see the

bag for themselves if they want it or

don't want it. And then once they're in

the store or once they're on the

website, you would have to imagine the

way things work in the world is for x

number of people that you're able to get

to see your products, one of them is

going to one out of so many is going to

purchase something random. All right?

So, they'll see another bag they like or

they'll see another little thing that

they didn't even know exist at Yeti

because you're not just casually going

to yeti.com, right? Unless there's a

reason to. But now you have a reason to

because you want to see what this bag is

all about. Um, you want to see the

different colors, right? you want to see

if maybe it's something you want to buy

or not. That's a big deal. The other big

deal is that because this one product is

so popular and so hot and so trendy

right now, that cast a positive light on

the entire Yeti brand, which for a lot

of people, not everyone, but for a lot

of people hasn't really been the hot

trendy brand the last few years.

>> Yeah. because there's so many knockoffs

and so many so much competition has

entered the space that Yeti while still

the aspirational brand

>> what kind I mean Stanley kind of took

over a lot of the the mugs how many how

many Yeti coolers do you need are they

you think Yeti's saturated

>> well I thought that Yeti was super

saturated okay I was super concerned

about the company I actually have a note

that I made for myself not too long ago

and the note says says research shorting

Yeti. Not because I had any information

on Yeti, but because it's one of those

brands that I'm always thinking might

fall apart because of oversaturation.

Okay. If they don't execute flawlessly.

>> And if you look at a 5-year chart, they

they did fall apart. Their stock

fell apart.

>> You're Yeah, you were looking at an

artificial bump. It's not artificial.

That bump that you're seeing was at the

peak of the Yeti Cup craze, which

obviously couldn't last forever. So now

the big question is how do they rebuild

the brand to be something sustain

sustaining or is it a flash in the pan

where it becomes really weird to have

the the logo Yeti on anything that you

own? But that is the three-month chart.

So they have it has been discovered and

it is recognized now as making some sort

of a comeback. And all I needed to see

for me to get into this trade was that

Google Trends chart. The searches for

Yeti bag being basically flat for 5

years and then accelerating off the top

of the chart. That's all I needed. And

so I bought options. So I have a few

options. But here's the thing. I I

didn't not have I did not put 20 30

hours into researching Yeti yet. There's

a lot of stuff happening at the company.

There's the tariff stuff. they're trying

to get their cups 95% out of China. Uh

the the the big story line for Yeti

right now for investors without having a

trending product is the international

expansion. They had two big key hires

that they recently made. These are two

amazing executives that have really done

a killer job uh with international

expansion at their last companies. Their

goal is to expand Yeti throughout Europe

and to expand Yeti throughout Asia.

Okay, so that's the underlying potential

big story for Yeti. I don't think that

this bag up until maybe the last couple

days because since, you know, I did

share it in Discord first uh yesterday

to our kind of super uh kind of

followers, but

I don't think this bag was on most

people's radar, at least institutional

Wall Street, but the data is obviously

starting to show up now. I just don't

know if this bag I in fact I know it

probably will not move the needle this

quarter. Earnings are like August 7th or

9th. This is happening too late in the

quarter. They're not going to have

enough inventory for it to move the Yeti

needle, but it could potentially

impact uh uh the forecast projections

for next quarter. It's a nice talking

point. I just don't know how meaningful

this is. But when I see something that

is this hot, I know its potential to

move the needle in other ways and I

can't help to throw some money behind

the brand that has the hot product. That

that's always something I'm comfortable

doing. You know why? It's like gambling

on a roulette wheel where you have a

couple extra, you know, red pieces,

>> extra slots, couple extra double zeros

to bet on. Exactly.

>> Yeah. Nobody knows about that. It's like

the roulette wheel is tilted in your

favor. And so it doesn't mean you're

going to guarantee a win there, but it

means there's something a little extra

that maybe not all the investors are

familiar with that you are. And so for

me, that was worth throwing some money

into equity at Yeti. And and listen, I

got I got some options, but it's not a

lot going into earnings next month.

>> And that's what I did, too. I got some

going just just after earnings date

expecting that this is not going to

actually impact their earnings this

quarter. But I just would love for them

to say and and they're the type of

company that would say we've seen an

uptick in interest in this line and all

that's that's really all I'm hoping for

in earnings is them to mention that

they've seen something positive that

they can maybe not even put a projection

out but just that that this is this is

impacting or has the potential of

impacting in the future. So, just so

you're aware, in the last earnings

report, they did call out the Camino bag

as something that was already picking up

traction. Okay, this has nothing to do

with the video. The video came after

that, but it was interesting. Obviously,

the Yeti obviously the Camino bag was

already kind of doing a little bit

better than expected going into the

quarter.

>> Well, that's interesting because the

stock chart basically went straight up

since that last earnings. So, it's kind

of like may maybe there will be an

impact if they were already seeing it

last. I I didn't read the earnings

transcript because I'm on vacation.

>> Dave, I think it's more about

international growth and I think it's

more about tariff cooldowns, right? Like

cuz like the tariff situation was really

scary. What the company announced in the

last earnings call is that they were

going to be able to pull 95% of the Yeti

mug cup stuff out of China I think by

the end of this year. So they were going

to have essentially almost no exposure

to China starting in 2026

and that they said they still would be

impacted for another quarter or two. uh

there are still some headwinds but there

was light at the end of the tunnel and I

think that more than anything else is

what investors were focused on. I do

believe that this commamino bag is

something a little extra right that that

I don't I just know how institutional

investors they're not they're not

watching these Tik Tok videos yet. Now,

there's a story that came out today on

the Commamino bad, and I always wonder.

I told I told some people about it, you

know, a couple days ago. I put it in our

Discord. I'm like, where are they? Why

are they all of a sudden talking about

the community? I actually think there

was a member of our community that I was

so consumed with Nvidia that ping me on

this bag. Uh, but I just can't even find

the note anymore. But I was like once I

pulled it myself, I was like, "Wait,

someone told me about this." So I think

one of the dumb money community members,

it might be in our discord weeks ago.

And that's why like

>> probably I saw I saw a comment a while

back where someone said that that

they've been on on this for weeks.

>> Yeah. So listen, we are not the source

of alpha in dumb money. There are people

in our community that are way more on

top of stuff than I am, okay? Because I

can only do so many things. They like

you guys, we are so consumed with so

many projects and private investments

and businesses. Uh Jordan is cooking on

something insanely big with one of our

community members right now. I'll won't

talk about yet. Uh but we're going to

bring it to the community, I think,

pretty soon. Uh but there are community

members that are finding things left and

right. And I'm so proud of like the D

money community and I should spend more

time listening and helping you guys. I

just been consumed with Nvidia. So I'm

back and I'm going to I'm going to

provide all the data for all the retail

companies this week. I promise in the

research channel Discord I'll pull the

web stats. I'll pull pull the credit

card transaction data. By the way, I

have not even pulled credit card

transaction. Dude, I pay so much money

for this data. you have so much data at

your fingertips and that you don't even

use it. But Google Trends like that that

for me, you sent a screenshot of a

Google Trends and I bought some options.

That's that was that was the level of uh

research that I needed for a fun trade.

This is not a life-changing trade. This

is just a fun trade. And since

yesterday, I am up. I hope for it to

keep going up, but the options that I'm

in are up 38% today.

>> So, for me, I'm not in this for a few

days. I I'm highly likely to keep this

trade on for weeks and potentially keep

the trade on all the way through

earnings. You know, we'll we'll see what

happens.