The Storm Trade That Made Me Rich
30 segments
One of my biggest trades was identifying
one of the biggest hail storms of the
past decade and investing in a roofing
company, okay? Like because I was
tracking the number of people who were
searching for the words roof repair. And
every single spring, come March, every
few days, I would go on Google Trends
and I would pull up a 5-year chart to
see if more people were searching for
roof repair this spring than the last
five springs. And there was this one
spring season where it was like triple
anything that had ever happened before
it. So, I was like, "Okay, this is going
to be huge for this company Beacon
Roofing," which was a publicly traded
world's biggest roofing tile company,
right? They distributed roofing tile to
roofers. And that's exactly what
happened and I put on a monstrously big
levered bet on Beacon Roofing and I made
an insane amount of money. And in the
last 17 years of my life, about 80 of
those stories. I made 80-ish what I call
high-conviction bets or trades on 80
different narratives over 17 years just
like that Beacon Roofing hail story. And
the vast majority of them have been
right.
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The speaker describes a successful investment strategy based on analyzing search trends to identify high-conviction trade opportunities, illustrated by a major bet on a roofing company following a massive hail storm.
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