OpenAI BROKE the Industry Overnight....
420 segments
OpenAI just announced their AI chip,
Jalapeno, and I don't think anyone was
quite ready for this. Here's the big
headline that you need to know. This
chip beats Nvidia on the metrics that
matter when we're talking about using
and serving AI. So, this is their first
generation chip. It's supposed to be
bad. It's not supposed to be competitive
with all the other chips on the market.
That's not how things work. Instead,
this is a first generation chip. This is
the first chip that OpenAI has produced
and it beats Nvidia. It beats Google's
TPUs and it's not only for OpenAI's
models. This is tested across many
different open- source models. This is a
general chip. This is an industryleading
chip. How did OpenAI come out with this
killer industry destroying chip on their
first attempt? If you can't guess, then
you haven't been paying attention. This
hopefully will not come as a surprise
for anyone. They're saying right here,
they say it. We used AI to design the
chip and design the chip so AI could
program it. AI played a direct role in
Jalapenño's development, enabling the
team to move from initial design to tape
out in 9 months. By the way, this isn't
just OpenAI saying whatever they feel
like saying. Semi analysis actually went
there and tested this chip. We'll take a
look at the report in a bit. Some of the
pieces in there are kind of wild, but
really fast. Couple of things that are
important to understand. First and
foremost, this isn't like a GPU that can
be good at many different things. This
chip that they're building, the
Jalapeno, it's an ASIC application
specific integrated circuit. So, it's
basically it just does one thing. It
woke up one day and asked, "What is my
purpose?" And they told it to you pass.
But instead of passing butter, all it
does is it works with large language
models to do the inference. So the
outputs of your favorite chatbot, it's
designed to just do that as fast and as
efficient as possible. And the metric
that they're going by is performance per
watt. So basically, how much useful work
does a chip get done for every watt of
electricity that we give it. So really
what we're measuring is how efficiently
are we converting energy into AI output.
And energy is the big bottleneck right
now. That's the thing that's the hardest
to get. So how well does the jalapeno
line up against all the other giants?
all the other competitors that have been
working and perfecting their chips for
years. Well, here's the semi analysis
blog post. Shout out to those guys and
gals. Those have just amazing coverage
of the space. Okay, so remember we're
looking at the performance per watt.
That's kind of like what we're trying to
maximize. That's the most important
metric. How well does the Jalapeno
compared to every other chip? Jalapeno
smokes every other chip. That's semi
analysis who had a chance to run their
own test on this chip. So this is not
hearsay. They're saying jalapeno beats
blackwell on that metric performance per
watt across almost all scenarios without
being tuned for any specific point in
the curve. You want to do it fast. It
does it fast and it smokes every other
chip. You want to have a high
throughput. You want to have a lot of
stuff going through it. It still just
knocks everybody out. At low concurrency
scenarios, Jalapeno demonstrates
remarkable interactivity hitting over
700 tokens per second per user at
concurrency one on the DeepSseek R1
model. Now, keep this in mind, the Deep
Seek R1 model, because this chip did not
have the code needed to run this model
efficiently. Just put a pin in that
because you're going to want to see the
other side of the coin here in a second.
Now, I'll leave a link to semi analysis.
I encourage everybody to check it out
because there's tons of context here.
So, I'm not just cherry-picking the good
or the bad. There's a lot of stuff here
that we are not going to go into. They
have some caveats in terms of what tests
were were run. So they verified their
tests that were run in person in the
lab. They did not run the full suite,
nor have they seen their preferred suite
for comparing chip performance. So
there's still more tests to be done. But
this is where the other shoe drops. This
is kind of the other side of the coin.
And this is one of the more wildest
little nuggets of wisdom or things that
Simeon House has found at OpenAI. So
really fast, let's say you have this AI
chip. So this is our AI chip and here we
have our AI model. Does the AI model
just kind of go and run on the chip? No.
The chip can't do anything without
something telling it what exactly to do.
And that thing personified in this case
by the kernel. Kernel is basically just
code. It's it's written code.
Specifically, it's a small hyper
optimized piece of code that tells that
chip exactly how to do math. how to do
specific math to run this AI model like
matrix multiplication or various
attention mechanisms and good kernels
are notoriously hard to write. It's a
specialist work. There's a lot of
optimizations. So even if you have an A+
like a really good AI model, you have an
A+ chip. You have the best hardware. You
have like a D or an F level kernel C
minus whatever this could easily you
know cut the performance in half. So
when it was time to run the deepseek
probably the R1 model on this Jalapeno
chip, OpenAI had no internal
implementations of MLA kernels. MLA is
the multi- head latent attention. If
you're not familiar with it, it doesn't
really matter. It just DeepS had this
funky way of doing things that most
other labs they they just don't do it
that way. So they just have an unusual
architecture. Most other labs don't use
that. OpenAI models don't use that. So
open never had to have this code this
this kernel for MLA. So they're trying
to run a test. They're trying to use
this DeepSeek model. So this is
Deepseek. This is Jalapeno. And their
kernel just doesn't have the correct
code to make this run as good as it
possibly can on this. We'll come back
and dig a little bit deeper because this
is I think incredibly important to
understand because what happened in that
moment is codeex basically wrote
functional and efficient kernel very
very quickly to be able to run this
unusual sort of architecture on this
chip. Now why is that such a big big
deal? Because right now, one of the most
well-known, most used chips for AI is of
course the GPU that's by Nvidia. And
Nvidia has CUDA. CUDA is this
programming platform that has tons of
stuff, libraries, tools, etc., etc.,
that allows people to write good kernel
to run or train their AI models on the
GPU, the AI chips that Nvidia produces.
It's been around since like 2007. So
it's like two decades worth of progress
and additions and improvements plus very
simply a lot of engineer expertise,
right? So there's a lot of smart people
that have worked on this and spent time
on this. No one has anything close in
terms of an ecosystem. This is referred
to as the CUDA moat because if you're
writing on CUDA, then it's easy to hire
people that know the language. There's
tons of tools. There's tons of
knowledge. Like this is the path of
least resistance. It's super easy. But
if you're using CUDA, then you're using
Nvidia's chips. If somebody comes out
with a brand new chip that is awesome
and amazing and, you know, theoretically
better than the GPU in order to start
using it, you have to kind of rebuild
that kernel and everything everything,
you know, on whatever new platform or
you have to do it from scratch. So, I'll
write like the the skull and bones here,
right? This is difficult. Nobody wants
to do it. So, CUDA has 20 years of work
behind it. thousands, tens of thousands
of 100 thousand plus engineers, tools,
libraries, etc. The Jalapeno, you know,
has like however long it's been around,
like a month and probably like five
people that know how it works. But none
of that matters because OpenAI writes
Jalapeno kernels like assembly each
kernel. So that that code that tells the
chip how to run that particular AI
model. It gets handtuned code, some
running to 3,000 lines backed by
correctness checks and a custom
sanitizer. Early kernel work was human
loop but now it's getting fully
automated but now it's shifting to a
more scaled up internal version of
codeex one which openai plans to pitch
to enterprise customers. So, OpenAI is
not making this human friendly, right?
So, they're writing it like assembly.
They're writing at the most foundational
level. So, software development, you
might have these abstraction layers in
the top. It's something that's readable
and human friendly and assembly is at
the bottom rung of that ladder where
just you're writing everything raw by
hand. You control everything. The
machine does exactly what you say.
Nothing is handled for you. So Codeex
writes this kernel right at like the
metal right at that level. So Nvidia
spent 20 years developing their moat,
their CUDA moat. This is a big part of
why they're winning. AMD tried very
hard, but just their software kind of
kept disappointing people. It wasn't
quite as good. They failed to create the
same robust kind of ecosystem that
Nvidia has. Google has been spending a
lot of resources and time on this to try
to develop their ecosystem to try to
create something like CUDA. So for their
TPUs, they were trying to create
something similar that says TPU. And
next comes Open AI and they just go lol.
We're not going to do any of that. They
just didn't do any of that. And the
reason they can do that is because let's
say there are a few thousand people on
the planet that can write truly great
kernel code for these applications.
They're very scarce. There's not a lot
of them. You have to pay them a lot of
money and they mainly work with CUDA. If
AI can write competitive kernel for any
chip, then that scarcity. It just
disappears. This post goes into which
programming language they use for these
specific kernel tasks. They call it
Gluon. Gluon is OpenAI is a kernel
programming language. We're not going to
go into the details. Again, read the
post it. It's excellent. But the point
is, if I'm reading this right, and by
the way, keep in mind, I'm not an
expert, but if I'm reading this
correctly, then here's what happened.
For the last 20 years, the conventional
wisdom was basically that you needed to
build a very developer friendly, human
friendly ecosystem like CUDA. It needed
to be very easy, very friendly, and as
big as as possible, massive, so that
thousands and thousands of humans can
program it and and and use it. OpenAI
kind of flipped the script. They're
saying actually what probably you need
is a very small, sharp, tedious, very
very manual language plus an AI model
that's smart and more than happy to code
in that language. So, Gluon is that
language. Codeex is that AI model and
this linear layout, that's a type of
layout algebra that OpenAI invented. As
a semi- analysis puts it here, in a
weird twist of fate, OpenAI models like
GBT 5.6 ICS soul which currently run on
the Nvidia GPUs have been used to design
a chip that poses a real threat to the
CUDA moat. Nvidia's own GPUs are helping
usher in their potential successor in
real time. This is the RSI thing that
we've been talking about the recursive
self-improvement. It's like a flywheel.
It's slow at first, but then when it
gets moving, it it really gets going. We
train up this model. Then this model is
able to optimize the chips, design new
chips, write all the code for those
chips. It can do it in a way that humans
can't compete with. Keep in mind, it
optimized the hardware and also writes
the software. It handles both sides. Not
entirely. There's, like they said,
humans in the loop. There's a lot of
very smart engineers working on it. So,
it's not like any of this is 100% fully
automated yet, as far as we know. By the
way, the rumors that everyone's hearing
are just insane. Open recently finished
the next pre-train code named Bell, the
successor to Doug, which is expected to
be the base for Astra and GPT6. It's a
giant pre-train with over 10 trillion
total parameters and it could
potentially be the base for an AGI
threshold model. Very quick note going
back to the semi analysis post. Notice
they say here that that flexibility
again you can read about what they're
talking about but that flexibility buys
valuable optionality for future 10 to 20
trillion parameter models. So you you
get that the chip that they build can
run those models. The the big chunker of
a model that chip runs it or a 2 to four
million token context windows. Rumors on
the rate of progress inside Anthropic
and OpenAI are truly bonkers. I think
we'll see a jump the size of one from 03
to Fable. We'll see that sort of jump
again in the next 8 months. So, this is
a chubby on X Kimmanismus. How do you
say the guy's name? I finally know what
he looks like. That's him, Kim
Eisenberg. And he's like the the the AI
news on Twitter/X. I don't know when and
if he sleeps because I feel like he's
just on top of like everything. But
here's what he posted about three hours
ago and it really struck a bell with me
because I'm seeing and hearing more or
less exactly the same thing. He's
saying, quote, "I'm currently hearing
countless rumors about just how
significant the leaps in capabilities
will be with the models that have yet to
be released. The gains are said to be
substantial across the board at both
OpenAI and Anthropic. There are also
persistent rumors that context and
memory have been solved along with
reports of self-improving models capable
of continual learning. Of course, these
are all just rumors, but given how
optimistic and bullish these companies
have been and how cautiously firms such
as OpenAI have recently acted, delaying
releases in response to tectonic shifts
and capabilities, there may be more to
this than mere speculation. So, as Sam
Alman puts it here, we made a chip and
it is fast. So, this program was first
announced October 2025. Opening eyes
saying the 9month development cycle
which is extremely fast for something of
this nature formally unveiled as
Jalapeno June 2026. And now we have our
first benchmarks and third-p partyy
reports. They're kind of confirming it
as semian also says you know we still
have to run their full suite of tests
but at this point I mean I mean this is
real. So very small volumes of these
chips will be used in OpenAI data
centers this year. They're going to
start, you know, ramping up using them
this year and then a ramp up in 2027. So
notice how Amazon had their training
chips, Google had their TPUs, Nvidia had
GPUs, Meta and Microsoft, they had their
attempts but struggled. And now who's at
the top of the leaderboard? Who's
leading the race? It's OpenAI because
they didn't build the chip first. They
used other chips, GPUs to train the best
model, the best coding model. And now
OpenAI is very independent. They're a
full stack company now. They have their
own chips, their own models, they have
their deployment, product experiences,
user base. So in conclusion, AI will eat
everything and we're watching it happen
live. Let me know what you think about
this whole thing. I'm still kind of
processing everything. I'm still trying
to kind of understand what the heck
happened. I mean, I've said things like
this would happen. I've predicted some
things like this. Not this specific, but
we've talked about AI models, developing
hardware and chips. Like, we we've
talked about all this. And still, when
it's here and in your face, it it's
still kind of shocking. You still don't
expect it to be this blatantly good and
for it to get developed this blatantly
fast. And I knew it was going to be
fast, but now that you're seeing it,
you're feeling it, you're like, whoa,
dang. Like, this is getting nuts. So,
with that eloquent speech at an end,
I'll bid you a due let me know what you
think about this whole thing and what do
you think about Nvidia? How is this
going to affect them? Let me know in the
comments. Thank you so much for
watching. My name is Wes Roth. will see
you in the next
Ask follow-up questions or revisit key timestamps.
OpenAI has officially unveiled 'Jalapeno', their first custom-designed AI inference chip. Remarkably, this chip outperforms industry standards like Nvidia's Blackwell in performance per watt. The development of this chip, which took only nine months, was accelerated by using AI to design the chip and create its software kernels. By bypassing the need for a human-centric ecosystem like Nvidia's CUDA, OpenAI leverages specialized 'Gluon' code and AI-driven automation to achieve high efficiency, marking a significant shift toward a fully independent, full-stack AI company.
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