If you have a business idea in you, but

you haven't launched it yet, well, then

this video is for you. One of the big

ideas that I subscribe to when starting

a business is the idea of the velocity

to $1. Let's say you have a good idea

for a business. How quickly can you

build out a minimal viable product and

earn your first dollar with it? Most

people sit on a business idea until they

psych themselves out and then you just

forget about it. Here's the antidote.

Today, I'll show you how to build an

entire business in one afternoon and get

your first paying customer. You don't

need money. You don't need a technical

background. You just need a good idea

that can bring actual value to people.

One great way to find business ideas is

to find things that you actually

struggle with and create solutions for

that. Likely, there are other people out

there with the same exact problem. And

you are the perfect expert on the

problem since you're literally dealing

with it as we speak. Here's my problem.

I spend a lot of time researching stuff

online. This was a thing long before AI.

The issue is that the web has been

weaponized against us in a very real

sense. Used to be that you could, you

know, back in my day, used to be you

could go to a website and just read the

information. And to get more visitors,

people would have to write better stuff.

Now, the little bit of text / content,

that's the bait. You come to nibble at

the information, at the content, and

here comes the trap. The trap is the

ads, the pop-ups, the email opt-ins. And

those are just the obvious ones. The

less visible ones are the subtle ways in

which these companies trigger our

anxiety, our outrage. They do this

because it gets us some engaged and they

can show more ads. So, everything online

is engineered to steal your attention.

And I don't have any extra attention to

give away. I'm running at a

at a deficit, you could say. The most

frustrating thing with trying to keep up

with the news is that you, let's say,

open up one story. 20 minutes later,

you're angry, outraged, you're anxious

about something and and you still don't

know what happened. Here's the thing,

for AI news, I already solved this, but

for myself. I slowly created a system

that reads everything, the feeds, the

channels, the papers, and hands me a

plain, boring digest every morning. No

narrative, no outrage, no bias, no

pop-ups. Just, here's exactly what

happened, here's why it's important, and

here's where you can go to read more

about it. At this point, I've used it

every single day for months, close to a

year, and it's kind of one of the most

valuable things that I that I own. And

recently, I caught myself thinking that

I wish I would have something similar,

but for everything else. World news,

markets, science. Just tell me what

happened in plain sentences, and then

let me get on with my day. So, today,

we're going to build exactly that. Text

only, no images. Each headline will be

precisely engineered, but not to get

clicks, not to draw attention, but for

readability. I will build it without

writing a single line of code. I'll just

speak to my computer in plain English,

kind of like I'm speaking to you right

now. Stick with me, and by the end of

this video, you'll know exactly how to

do this for yourself. Quick disclosure,

this video is sponsored by Lovable.

That's the platform that I built this

whole thing on. Everything you're about

to see is a real build. Let's go. All

right, so let's talk about some rules

that our website needs to have. Rule

one, text only. No images, no video,

nothing auto plays, nothing moves, it

loads instantly, and it reads like a

wire report. Rule two, the headlines say

what happened. The goal is to give you a

full overview in one sentence. And if it

doesn't concern you, just keep moving.

If it's something that you want to dig

into deeper, we can do that as well.

Rule number three, every story is two or

three sentences saying exactly what was

verified, what was confirmed, and then

links to multiple sources, including the

original headline, so you can see

exactly what was stripped away. You

still have access to the coverage. You

can go to the source and compare to what

we said. You can, you know, hear it from

the horse's mouth. So, we're not hiding

the coverage. We're just de-weaponizing

it. And rule four, these are categories,

and we're going to have once a day

rhythm. US, world, markets, tech,

science, health. You can scan the world

in about three minutes, and then, and

this is the important part, you just

leave. We're not optimizing for user

engagement. Get in, get what you want,

get out. And rule number five, and it's

my favorite, the site is allowed to say,

"Not much happened today." Show me one

other news site that can afford to do

that. Okay, now, the build. Lovable is

where you turn your idea into a real

running product by just describing it in

plain English. This doesn't build

mock-ups. This builds entire projects

and ships them. As you'll see, this has

everything that a real project needs, a

database, user accounts, hosting, a

public URL. It was built for

non-technical builders from day one. I

really like their message because

they're trying to empower the 99% to

become founders, builders. Their thesis

is simple. Ideas are everywhere and

ability to write code should not be the

gate. Over 40 million projects have been

built on Lovable, roughly 200,000

a day. Now, most of the things that

people build here is going to look

great. It's going to look pretty, but

that's not what we're after here. What

I'm going to ask for is exactly the

opposite, a very, very plain-looking

website. But, it's going to be sitting

on top of a real data pipeline, a

serious news aggregation engine.

Ingestion, processing, publishing,

everything is going to be running around

the clock fully automated 24/7.

Autonomous agents running around the

clock. Let's see how far we can take

this. So, build phase one, the front

end. Now, full disclosure, I already

built everything out just to run through

it, make sure things are working, so you

can see the final version. But, I'll

build it from scratch to show you how I

did it. So, we're going to head to

dashboard. What's the vision, Wes? I'm

glad you asked. So, here it is. Build a

text-only news site called Decaf News.

I'm going to list the categories that I

want it to have. Each story is a

plain-factual headline, a

two-to-three-sentence summary, and

source links. No images anywhere. Dense,

scannable, fast. Think wire service, not

news portal. I realize some people might

not know what a wire service is. That's

kind of the service that sells the news

to these publications, to journalists.

So, they gather all the happening news,

photos, stories, and they sell them to

the publications, to the TV stations, to

the newspapers. And the stuff that they

send them isn't puffed up. It's plain,

and it's simple, it's readable because

the journalists have to really quickly

understand like is this a story worth

running? So, they take that story and

they, you know, inject stuff into it.

They come up with an angle and a

headline. They tastefully arrange ads

and pop-ups around it, and they give it

to you. I say cut out the middle man.

All right. So, we have it in plan mode.

Let's hit go. So, Lovable is going to

walk us through by asking us questions.

It's going to walk us through how to

build this thing. The first question is

it should we start with just some

sample/demo stories, or should we begin

with a live newsfeed? If you're building

something similar, here's my advice that

I've learned from experience. When I say

experience, I mean mistakes. Mistakes

were made. Now, what I like to do is

separate it into the front end and the

back end. Basically, the engine and the

shiny thing on top. Make sure they're a

little bit separated. They're connected,

but they're not one in the same. So,

with that in mind, I'm just going to say

do just sample demo stories for now, and

we're going to connect the news

aggregation engine later. I'm going to

click next. Next, it's asking do we want

just a static site, or do we want admin,

database, all that stuff for managing

stories? Do we want a content management

system? We do. We absolutely do. Click

submit. And in just about probably under

a minute, we have the plan. Here's the

plan. We have the back end, which is

going to be using the Lovable Cloud.

This is saving us so much effort in

building. Everything is just handled for

us. And we also have our public front

end. So, that's the website. That's the

thing that we you and I will see as

users when we go there and interact with

it. We're going to have our admin

interface. We're going to have our auth,

which is going to allow users to create

their own user identities, login as

Google with their Google accounts, for

example, and basic server function

technical details. You don't need to

know exactly what all this means. But

the point about learning is that

different people learn with different

approaches. Some people like those

bulleted lists, and they go line by line

to try to understand what those are.

Other people, myself included, I'd much

rather have it build something and then

tinker with it and kind of break it down

into pieces, because that's how I

understand things better. Don't preload

me with information. Let me at it, and

and I'll figure it out, I promise. So,

notice that everything kind of looks

like whatever chatbot you're used to.

All right, this is going to be our

homepage. So, this is the preview of the

actual homepage. The amount of stuff

that's just built in, that comes built

in and free, is staggering. Notice you

have your entire database, the admin

plan, you have your version history. And

once it's done, you can publish

immediately. This URL is real, and it's

going to be live from day one, if you

want it to. Notice that reader or user

accounts are live again, still on day

one. Anybody with a Google account has a

one-click sign-in. They sign in, they're

in there, they're able to pick which

categories they're interested in. They

get what they want without any

engagement features. There's no

comments, there's no likes, there's no

infinite scroll. Every feature that a

normal news website uses to trap you, we

simply did not build. All right, so a

few minutes later, and now our site, at

least the version 1.0, is complete.

Everything you've seen so far is the

front end. This is the part that we look

at, this is the part that the users

interact with. Right now, it's a pretty

picture with nothing behind it. And now

we build the engine. This is where all

of the functionality of this website

takes place. It's the machinery that

reads all of the allowed news, de-hyped

it, summarize it, and hands you that

summary. And it runs on a schedule

around the clock whether you and I are

awake or not. The engine has a three

stages. And we build it the same exact

way that we built the front end. So, I'm

going to say let's build the back end.

So, stage one is going to be the intake

every 30 minutes pull the latest items

from the feed list I manage in the admin

area. So, I want to be able to select

which news organizations we're going to

be using. Over time we can add more. We

can use various social feeds online.

This can be refined over time. You can

add things, remove things as you see

fit. For the time being, we just want to

create the functionality and we we want

to be able to add and subtract specific

news organizations, specific feeds

later. And I'll specify that for every

item we pull in, store the outlet, the

original headline exactly as published,

the link, the timestamp, any short

excerpt in the database. Then we have

stage two, that's our clustering. So, if

multiple news outlets are reporting

about the same thing, we need to be able

to combine it all and recognize that

it's the same thing that's happening,

the same news topic just covered by

multiple news agencies. Again, keep in

mind that you can always change things

later. So, we're just trying to create

something that's good enough, a minimal

viable product. Once we have that, we

can start messing around with it, we can

start improving it, we can start

optimizing. And stage three, the

neutralizer. For each cluster, write one

original two to three sentence summary

under strict rules. And here what you

might want to do is actually upload a

little document with all of your rules

and have it be on the website so you can

change it, update it, have it be a

living document. And then we're going to

hit go. Now, as I've told you before, I

already pre-built this entire website

following the basic steps that you just

saw me follow. Here is what the final

version looks like. The only thing that

I changed is I added a dark mode so it

looks a little bit nicer. I think most

of us prefer the dark mode for websites

and various software we use. So notice

we have our Decaf News with all of the

things that are happening around the

world. Now, let's test the

functionality. I'm going to click sign

in. Here's the sign in page so you can

create an email and password or just

continue with Google. No account yet?

Create one here. I'm going to put in the

name, email, and password. So now I'm

signed in. It's asked me to verify my

email address before proceeding which is

good. One thing I'm noticing is this

little uh scroll bar. I'm going to

mention it to the bot so it can fix it.

Keep in mind this website is now yours.

It's live. You can add whatever you

want, you can change whatever you want.

Don't expect to have perfection on your

first attempt. In fact, remember the

goal is velocity to that first dollar.

Get it out as soon as possible. Have it

come in contact with the people, the

market, and then start evolving it. But

evolve it based on on feedback, on on

data. But now that I'm logged in, I can

have my own brief. I can get alerts when

anything's happen. I can have a watch

list for stocks. I even have API access

if you wanted to use something like that

to use this on your own site or

elsewhere. But this is the thing that I

wanted to show you. This is the engine

room. So this is only available to the

admins of the site. This is the

pipeline, right? So we have our intake,

right? We get all our stories in one

place. Then we have our clustering to

make sure that we're deduplicating

content, that we're making sure that we

understand what's the actual story

versus just saying that if five news

outlets reported on it's five different

stories. And then stage three, the

neutralizer, right? So, this is where

the decaf version comes out. We also

have our ability to review the queue and

see the feed health. Now, right now as

you can see, this data is synthetic,

right? So, we're reusing made-up

industry Orland Industries. But, here's

how to make it real. We go to our little

agent that builds the websites and we

just tell them what data we want to pull

in. I'm going to say, "Make the intake

real. Replace the fictional feed list

with real RSS feeds." And I'll click go.

And so, now the entire pipeline is

rebuilt using real news publishing

services. Notice we have CNBC,

MarketWatch, Science Daily, Ars

Technica, The Verge, and many, many

more. The pipeline is running,

aggregating news, and over time you can

adjust it, optimize it, and improve it.

But, it's important to start tweaking

and improving it after you publish that

first rough copy. Get it out there in

the world and then improve it. This is

where most people fail, in my opinion.

They keep polishing and never release.

You got to get it out there ASAP. Here's

one more thing that genuinely surprised

me. I don't have to open Lovable to keep

working on this. Lovable is shipped in

MCP server. If that acronym means

nothing to you, basically what it's

saying is that other AI apps can drive

Lovable directly. They can get in there,

modify, build, etc. Claude Desktop,

Codex, N8N, anything that speaks the

protocol. So, watch this. This is Claude

Desktop. This is the chat window. I

asked it to take a look at the website

and see if anything's missing. Claude

looks through it and thinks, "Sports.

Let's add sports." I'll say, "Yes. Add

sports." What's going to happen is it's

going to talk to lovable behind the

scenes. Once it's done, it shows me the

things that it changed and I can go and

take a look at the website to see all

the things that it added. So, if you

wanted to start running this through

Claude or Codex or whatever your

favorite chatbot is, it's super simple.

You just run this one command in your

terminal for Claude code or this for

Codex or honestly just prompt Claude or

Codex to install it for you. Both agents

know how to register the MCP service on

their own machine and they'll run the

command above themselves. But, all of

that is nice, but how does this become a

business? And here's where it gets

interesting because a tool like this

that you're using every single day has a

way of becoming a product. So, there's a

lot of different ways to approach it.

This is how I would personally do it.

The site stays free. If we scroll down

to the bottom here, we have a pricing

section and an advertise section. And

here we have a few different tiers that

allow people to sign up to receive the

information that they want and nothing

else. Whether you want a personal brief

at $5 a month, a more market-level

focused with various stock prices,

watchlists, and companies that you

follow for $12 a month, or for

developers, just use the API that we've

built here for their own purposes. By

the way, the pipeline runs once a day,

so we don't have anything under sports

yet, but you can run it as often as you

like or you can manually run it now to

populate that category. But, what I

wanted to show you is this. Notice this

little sponsored section that can be

inserted between the different

headlines. It's text only, no images, no

tracking, no reader profiling. An

advertiser can simply pay us to insert

one of these somewhere on the homepage.

It's a short amount of text with a link

to whatever they want to advertise,

their website, their book, their lecture

series. This one, for example, is a free

public lecture on soil science from Bell

Institute lecture series. This is This

is a rickroll if I've ever seen one. I'm

not even going to click on it. How do

you get sponsors on the website? Under

advertise, you have a simple page like

this where advertisers can request a

placement. What's the destination URL,

start date, end date, advertiser contact

email, copy that they want to include in

their advertisement. And I've even seen

certain newsletters just have a real

checkout page right here, so the

advertiser can use their credit card to

just buy whatever dates they want. So,

both of these are checkout funnels, and

as you might have noticed, each one of

them says, "Well, this is in a test

mode." So, how difficult is it to turn

this into a real checkout where you can

take actual credit cards. When I was

starting out online back in in the old

days, this was extremely

difficult. Taking credit cards on the

internet was a nightmare. And then,

along came Stripe and made everything a

lot easier. I'm a big fan of the

company. I've been using them for all of

my e-commerce stores. The reason I

mention that is because Lovable easily

integrates with a Stripe, which means

you can take credit cards, create

subscriptions, you can sell to over 80

countries. Everything is brain dead

simple, handled by Lovable with the back

end of Stripe, which again is something

that I've personally used. This is what

I would recommend to family members,

anybody that would start selling

something online. I would say, "Use

Stripe." Also, notice the next step

would be setting up a security for your

website. You're able to do deep security

scans to make sure that nothing is

exposed. And notice the site was scanned

automatically 4 hours ago. Also, we have

our SEO and AI search. So, you can get

your own custom domain. You can have

your URL. And in order to make sure that

your site is found online by Google and

Bing and other search engines as well as

the AI agents, which of course, you

know, search the web to find their

answers. Everything is handled by

Lovable. Notice as it's creating my

products, it already knows what the

products are. Decaf personal market gets

clean feed API. It knows the pricing.

And while it's setting up my various

products and payments, I decided I went

ahead and publish the website. So, this

website is now live. My AI agent will

work on the payments and the checkout

system and then push that to the live

website. Notice how it's running

independently of the website being

published. And if I decide to deal with

these security issues, that also runs

independently of this. Notice here

detected two issues, which I'm going to

ask it to go ahead and fix. So, I did a

deep security scan. This is the issue.

I'm going to reference it in chat.

Meaning I'm just going to tell my AI

agent like, "Hey, I found this nasty

little error. Let's go ahead and fix it

ASAP." All right. So, now our AI agent

added the Stripe functionality. We can

We can take credit cards. I'm genuinely

impressed with this AI agent. Not only

does it put everything into effect, it

does full checks end-to-end. Notice it's

saying sandbox checkout is working

end-to-end. Ran into an issue with

automatic tax. It fixed it. It did a

root cause analysis. So, it figured out

what the issue is is that I haven't yet

inserted my sort of info where my head

office is. So, it just shut off the tax

automation for now until I can fill that

information out. Notice the suggestions

that that it has here. This is

phenomenal. So, test the three pricing

tiers. You can go in there and make sure

that each of the three pricing tiers

works as intended. We can confirm that

paid readers can read. Very important.

If you've ever had somebody give you

money for something and then they

realize that they didn't get the thing

that they paid for, you know those

people will not be happy with you. And

the third is add an admin test reader.

So, this is very good, very helpful.

Let's test it out ourselves really fast.

So, we're going to click sign in. This

time I'm going to try to do the Google

sign in. All right, I'm signed in. We're

going to click on pricing and here is

where we choose our subscription plan.

Go big or go home, I always say. And

there it is. So, this is the Stripe box.

By the way, if you've checked out with

other Stripe providers in the past, some

of your information might be pre-filled,

which is excellent for customers cuz it

makes it a lot easier to buy things from

you. Instead of digging through and

entering their addresses, etc., they can

just click okay. They have a link, they

have Amazon Pay, as well as tons of

other ways for your customers to check

out. If you only knew how difficult this

was back in the days. I'm very happy

that it's easier for people now, but

man, I'm I'm a little bit jealous. Okay,

so there you have it. Now, there are two

things that I want to mention here. The

first one is that you are going to need

to add some things as your site starts

growing. Various disclosures, terms of

service, privacy policy, etc. It's

outside of the context of this video to

discuss those. Just keep that in mind.

Second, the AI rewrite pass can

sometimes get certain things wrong.

That's why summaries they short, we only

print what multiple sources can confirm,

and we attribute every claim. We have a

sources for everything that we write.

Cheaper models are more likely to get

stuff wrong, and the more expensive

models, while more accurate, they are

well more expensive. And a very cool

thing about Lovable is that this syncs

with my GitHub. You can export the code,

you can export the front end, the back

end. You're not locked in. If you decide

that you need to move your project

elsewhere, no one's holding anything

hostage. It's a shame that we have to

even mention this, but there's been a

few companies that have done that in the

past, so it's it's important to get this

out of the way. Lovable is doing

everything right here. Your code is your

own. The next thing to know is that

hosting is included. I was able to

publish my website to the World Wide Web

at no cost. You get unlimited users,

unlimited lovable.app domains, custom

domains, hosting, all of that is

included. Now, of course, if your

business starts getting some serious

heavy traffic, Lovable has to upgrade

the back end to support it. So, that

would cost extra credits to maintain it.

But, that's what we call in the business

a high-quality problem to have. And of

course, before some people ask, this

doesn't replace developers. This closes

the gap between having an idea and

having users. Getting to that first

dollar in sales, getting to that first

customer. And by the way, and believe me

this is true, that gap is where most

ideas die. A person has a great idea,

they don't know how to build that first

iteration, and eventually they just give

up. Now, you saw me build this prototype

business live in front of your eyes. A

working engine that aggregates the news

sources, that displays it on this front

end website, databases, users, Gmail

sign-in, some pretty good serious

security tools to make sure everything's

safe, SEO tools, visibility tools, as

well as a brain-dead simple integration

with Stripe. And all of this on day one.

Now the site can start getting a

traffic, start getting a users, start

getting feedback. You can also start

running experiments as you see how to

improve things. What do the users want?

This is how your idea becomes a reality.

So right now Decaf News is live. You can

check it out at the link in the

description. It's free, it's plain, it's

beautiful in its own way, and it will

never try to make you angry or distract.

But most importantly, here's the thing.

This was my idea, but if you have an

idea like this, or let's be honest, it's

probably something better. That idea

might be sitting somewhere in your

notes. It's something small and useful,

and no one will build it for you. If you

have something like that in mind, here's

the thing. Lovable is free to start. My

link is at the top of the description

and pinned comment. Using my link

supports the channel. If you got value

out of anything I've shown you here or

in any of the other videos, use that

link to take a look around. If this

sounds like your cup of tea or decaf

coffee, then sign up. Test it out.

Within the next few days, you can have

your idea up online and getting real

users. The most radical thing that News

can do nowadays is be boring. The most

radical thing that you can do nowadays

is build something that changes your

life and the life of others. My name is

Wes Roth. Thank you for watching. See

you in the next one.