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ChatGPT – The Super Assistant Era | BG2 Guest Interview

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ChatGPT – The Super Assistant Era | BG2 Guest Interview

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1912 segments

0:00

Chat GPT originally was entirely free

0:03

and the reason for that was that it was

0:05

intended to be a demo and we were going

0:06

to wind it down after a month.

0:08

>> We then realized that the demo went

0:10

viral and people loved the demo and it

0:12

was actually a product and but we

0:14

realized to be a product you can't take

0:15

the product down every time you're at

0:17

capacity. So we you ship subscriptions

0:19

simply because it could shape the

0:20

demand. It was a way of gracefully

0:22

turning users away when we had to turn

0:25

away someone. You know, you guys are at

0:27

900 million VT active users now, and

0:29

that growth has been incredible. The

0:31

next billion users, where they where are

0:33

they going to come from?

0:35

>> We've got about 10% of the world coming

0:37

to us now. 90% left to go, right?

0:40

There's so much more opportunity.

0:48

>> Well, Nick, so excited to have you here.

0:50

>> Thank you for having me, Peru. You've

0:52

had uh quite the journey from Germany to

0:54

the US for Brown.

0:56

>> That's true.

0:57

>> Most recently at Instacart delivering uh

0:59

groceries in 30 minutes to now

1:00

delivering AGI to billions. I'm sure

1:03

that was the plan all along.

1:04

>> Yeah, clearly total master plan.

1:08

>> Well, well, tell us about your journey.

1:09

What how did you get to OpenAI? I know

1:11

it's a fun fun story. And your your

1:13

three and a half years or so at OpenI,

1:15

how have they gone? The only through

1:17

light in how any sort of employment

1:19

decision has been entirely people based.

1:21

So I don't claim any credit for for uh

1:24

joining OpenAI um or predicting chat GPT

1:28

or anything like it. But um I uh um hit

1:32

up someone who I admire a lot who I got

1:35

got to know at Dropbox. um Joanne who uh

1:38

worked worked here at the time and she

1:40

uh I asked her to get off the Dolly 2

1:42

wait list and she told me I had an

1:44

interview if I wanted to get off the

1:46

wait list. So um I took the bait and got

1:49

totally nerd sniped in the process and

1:51

and here I am.

1:52

>> There you go. The Dolly 2 weight list

1:54

will get you.

1:55

>> It's a great recruiting tool.

1:56

>> Nice, nice, nice.

1:57

>> We should do more weight lists probably.

1:59

>> Yeah. Yeah. Yeah. Well, you know, the

2:01

big uh the big

2:04

super cycle we're in is is is Chad GPT.

2:07

Now, I assume over a billion users on

2:09

the monthly side, 900 million weekly

2:11

active users that recently reported up

2:14

from zero three and a half years ago. Uh

2:17

you could have, if I imagine what the

2:18

dashboard of Nick Turley looks like, it

2:21

could have users, it could have paying

2:23

subscribers, it could have daily active

2:24

users, it could have retention,

2:25

engagement. I mean, there's like 15

2:28

things, maybe all of them. What what is

2:29

your northstar? How do you how do you op

2:31

what are you optimizing for? Uh what is

2:34

Nick looking at in his daily dashboard?

2:37

>> It's it's funny, right? Because it's

2:38

such a young product. It's been to your

2:41

point three and a half years. And um

2:45

this kind of question, it kind of

2:47

changes as as as you evolve and you and

2:50

you grow up and you ask yourself, you

2:51

know, what are we really building here?

2:53

And uh to this day, right, then want to

2:56

build a super assistant that can

2:57

actually help people achieve their

2:58

goals.

2:59

>> And ultimately the thing we care about

3:01

is like is our product doing that? Is it

3:03

actually helping you do the thing that

3:04

you're, you know, um coming to the

3:06

product to do? And it's so different for

3:07

different people, right? Some people um

3:10

are are trying to get healthy, other

3:11

people are trying to start a company,

3:14

>> um um learn a new topic, um

3:17

>> do their taxes. There's all these

3:18

different things that you might be

3:19

doing. Um, and the true measure of

3:22

success is whether or not that we're

3:23

helping you do that. And um, obviously

3:25

we look at WAU in particular because,

3:27

you know, we want to know if you're

3:28

coming back to the product. We look at

3:30

retention. Um, but we, you know, we we

3:33

look at, um, all kinds of stuff in

3:35

aggregate because really there isn't

3:36

like this one single thing that you can

3:37

optimize for.

3:38

>> If you were to allocate a 100 units of

3:40

points

3:41

>> to these metrics, which metric can you

3:44

like distribute the 100 units across

3:45

these metrics in order of importance for

3:47

you right this second? It's a good

3:49

question. I I care a lot about long-term

3:51

retention and I would put all my points

3:53

there. Um because um I'm really proud of

3:56

the retention stats we have.

3:58

>> Huge,

3:58

>> but ultimately the sign of durable

4:00

values, whether or not people are coming

4:01

back in three months because that means

4:03

you're really solving their problems.

4:04

And

4:04

>> yeah,

4:04

>> I think things like revenue, they follow

4:06

from that. Um

4:07

>> yeah.

4:08

>> Um versus like, you know, trying to go

4:10

on those things directly. And we've

4:11

we've had a lot of success making very

4:13

principled decisions u on this stuff.

4:16

Like one good example is you GPD4 used

4:18

to be behind a pay pay wall because we

4:20

couldn't serve it to everyone and then

4:21

we had GPD4 which was a total

4:23

breakthrough

4:24

>> in um in in our ability to inference it

4:28

and um

4:29

>> so we just gave it away for free and

4:31

that ended up being totally revenue

4:32

positive and retention positive because

4:34

it just provided access to the tech and

4:36

I think when you make your decisions

4:38

that way and you focus on the customer

4:40

>> you end up with a great product and

4:41

revenue obviously follows too.

4:43

>> Phenomenal.

4:43

>> Yeah. Well, it uh it shows up in the

4:45

numbers. You know, I I posted this chart

4:48

uh yesterday on the data that we have,

4:50

you know, from a third party. The

4:51

retention curves for chat GPD are

4:53

smiling. Look at that. Just like that.

4:56

And that is a rare that is a very rare

4:58

occurrence, you know, as as we know. And

5:01

um why why do you think like if you were

5:03

to give us a narrative on that smile

5:05

curve? What is the why do these smile

5:08

curves exist? What are you seeing in

5:09

Chad GPD that has people who have who

5:11

have maybe turned off for a couple of

5:13

weeks or months coming back and why are

5:15

they coming back?

5:17

>> Look, there isn't one single thing. You

5:19

know, the way you build a retentive

5:21

product is lots and lots of little

5:23

things and really trying to make it

5:24

better systematically. I will say that

5:27

you know with AI and in particular chat

5:29

GBT I found that it takes people some

5:31

time to really understand all the parts

5:34

of their life they can delegate right

5:35

and I think many users for that it's a

5:38

multi-month process for them to

5:39

understand how can this thing help me

5:42

and what are all the different ways

5:44

>> that um I could plug chatbt into my life

5:47

>> um and um but you know when I think

5:51

about some of the breakthroughs and

5:52

levers we've had um things like search

5:54

and personalization they they have

5:56

helped solve those user problems because

5:57

um you know search provides way more

5:59

daily value to you.

6:01

>> Um it used to be that chat was a pretty

6:03

worky product. You know we'd see usage

6:04

go down on the weekend. We usage you

6:06

know go down during the summer months

6:08

when a lot of people were off from work

6:10

>> and um

6:12

>> today you know we're we're mobile first.

6:14

The vast majority is mobile and we see

6:17

all these personal use cases and I think

6:18

search was a big investment that got us

6:20

there

6:20

>> and personalization makes chat so much

6:22

more relevant for you right because it

6:24

gets to know you over time. you get to

6:25

know it. Um and um those are two things

6:28

that have materially moved um the way

6:31

that you know people come back to the

6:33

product. But um there's lots more to do.

6:35

>> Yeah.

6:36

>> Um and you know, as mentioned, I don't

6:38

I'm not resting on our um retention

6:40

stats even though, um we're obviously

6:41

very proud.

6:42

>> Nice, nice, nice. Um and you know, the

6:45

other thing that I I got wrong about

6:48

Chad GPT was this is two two and a half

6:51

years ago. I was like, well, you know,

6:53

let's look at who's going to win this

6:55

consumer AI race. You typically these

6:57

consumer markets are winner or take most

6:58

winner or take all. Look at search.

7:00

Google has near 90% plus market share.

7:02

Three and a half, four trillion market

7:03

cap.

7:04

>> Mobile, same thing with Apple. Social,

7:07

same thing with Meta. I was like, well,

7:09

AI, Meta has all the distribution.

7:11

Google's got all the distribution.

7:12

They've got 34 billion users. Well, it

7:15

would be a flick of a switch for them to

7:16

roll out their AI. But I was wrong.

7:18

That's not what happened. Chad GPT turns

7:20

out uh you know you guys are at 900

7:22

million VT active users now and um that

7:26

growth has been incredible clearly

7:28

distribution was not enough right

7:30

>> so the same question for distribution

7:33

what are the levers for us that have

7:35

gotten us to the scale is it model

7:36

quality is it you know product quality

7:39

is it you know features is it the

7:41

experience or product improvements like

7:43

memory and personalization or search

7:44

like

7:45

>> same question like what would you say

7:46

drove historical

7:48

>> growth and and success

7:50

We've got about 10% of the world coming

7:52

to us now. 90% left to go, right? So

7:56

there's so much more opportunity to to

7:58

to re reach more people and introduce

8:00

them to the way that AI can can can

8:03

>> benefit them, right? But when I when I

8:06

look backwards and I only say that

8:07

because like the next billion users

8:09

might be very different in terms of like

8:10

how you um engage and reach and provide

8:13

value,

8:14

>> but when I look backward, it's been

8:15

roughly sort of

8:16

>> oneird one third one third between

8:19

sort of classic friction removal type of

8:22

work. Like one of our biggest um

8:25

um moments when you look at pure impact

8:29

um was you know removing the

8:31

authentication wall

8:32

>> and Sam will say I told you so because I

8:34

think that was his feedback from like

8:35

day one

8:36

>> u like can't you shouldn't have to log

8:39

into the chatbt but it's like stuff like

8:40

that that you do for any product and it

8:42

does matter some things never change

8:45

right

8:46

>> um and but you know and then you know

8:47

another third or so isort

8:49

>> you know are what I would sort of sort

8:52

core product investments and they're

8:53

really typically things that we've done

8:55

together between research and product.

8:57

So

8:58

>> search and personalization are really

8:59

good examples of that where we came

9:00

together and we figured out not just

9:03

UIUX evolution but also how to postrain

9:06

um these changes into the model and it

9:08

was really the moments when we came

9:09

together. Um um another recent example

9:12

is like we have these writing blocks

9:13

that render when you you know ask about

9:15

queries um where you're um you know

9:18

trying to write with the model

9:19

>> and like putting really good craft into

9:21

those experiences really matters and um

9:24

um you our users love it and then

9:27

>> another third of of the growth has been

9:29

just model improvements like step both

9:31

step changes like going from um GBD 3.5

9:35

back then to GPD4 then going from GPD4

9:38

behind a payw wall to O suddenly

9:40

available to everyone, right?

9:42

>> But a lot of it is also the iteration

9:43

that isn't splashy, that doesn't warrant

9:45

like, you know, a named release. You we

9:47

um I'm really excited about the updates

9:49

we just made um with 5.3, 5.4, etc.

9:53

>> Because um that is when we like take a

9:56

lot of user feedback and we you know,

9:57

methodically address it and obviously

9:59

that shows up um

10:00

>> in our retention as well. So sort of one

10:03

third one third one third between

10:04

classic um friction removal um and

10:07

access

10:08

>> um core product investments and then

10:10

pure model improvements.

10:11

>> And so the question that I've really

10:13

been waiting to ask you is how do we get

10:15

the next billion

10:17

>> and and you know talk about that a

10:19

little bit. There's a lot of it it seems

10:21

like at least from the outside fog of

10:23

war. If I was a consumer today in the

10:25

market to pick my super assistant, um

10:29

you would have a couple of great

10:30

options, you know, uh plot out there,

10:34

they're having some great traction last

10:35

couple of weeks.

10:36

>> Um Gemini mega distribution, Uber

10:40

distribution, um and us by the by the by

10:44

the leading product today, at least in

10:45

user numbers, the next billion users,

10:48

where they where they going to come

10:49

from? First of all, just to

10:51

contextualize that goal. You we care

10:53

about

10:54

um two things at the end of the day.

10:56

Obviously, reaching more people is

10:58

really important. It's the direct

10:59

manifestation of our mission um to the

11:01

world where you the more people we can

11:02

introduce the benefits of AI uh the

11:05

better that is. Um but we're also really

11:08

excited to go deeper. Um and that means

11:10

taking the same billion users that find

11:12

value in chat GPD today. Um and actually

11:16

providing more meaningful value in their

11:17

world like actually helping them achieve

11:18

their goals. not just answering

11:20

questions, right?

11:21

>> Um, so I'll talk about how we get to

11:23

more scale, but I think it's important

11:25

to remember that, you know, the way this

11:26

technology is evolving is, you know,

11:28

we're going to go beyond pure chat bots

11:30

um pretty fast.

11:32

>> Exciting. Um I think on on scale you

11:36

know it's shocked me how many people

11:38

have found value in chatbt as it works

11:40

today because I don't think delegation

11:42

is a natural skill for most

11:44

>> and chatbt is a pretty

11:48

it's a it's it's a power tool right you

11:51

come to it doesn't tell you what it's

11:52

for you kind of have to discover it on

11:54

your own and you have to use it and then

11:55

you'll learn about this prompt that was

11:57

really cool and then maybe you you're on

11:59

Twitter and you learn about another one

12:00

or you're on Instagram and you learn

12:01

another But the product it's it's like a

12:04

raw appliance. And I think to you know

12:06

on one thing we really need to nail as

12:07

we you know reach the next set of users

12:10

>> is a product that has a bit more of an

12:11

affordance.

12:12

>> U because I think for most people

12:13

they're very very busy.

12:15

>> Um and they everyone I think in the

12:17

world has intelligence constrained

12:19

problems like problems that more

12:20

intelligence could help with

12:21

>> but you need to frame that to people.

12:23

>> Yeah. Yeah.

12:23

>> And I still feel like we're a little bit

12:25

too much like a computer terminal and it

12:27

needs to feel more like software like or

12:30

um you know an operating system of

12:31

software,

12:32

>> right?

12:32

>> Um so that's one thing. Um another thing

12:37

um that gets at the same constraint is

12:39

is beginning to be proactive.

12:41

>> Um in a world where a lot of folks are,

12:43

you know, too busy to delegate their

12:45

problems to AI or don't quite know where

12:47

to start, I think being able to help you

12:50

proactively is really really important

12:52

as well.

12:53

Um, but you know, I think all these are

12:57

are product evolutions that we could

12:59

make on on top of the current tech. And

13:00

the thing that gets me particularly

13:02

excited is productizing our next

13:04

generation tech or reasoning models

13:06

because the truth is when you look at

13:07

reasoning and chatb today.

13:09

>> It's relevant to a very small group of

13:11

people. It's relevant for the people who

13:12

are trying to get the most out of chat

13:14

GPT.

13:15

>> But I fundamentally believe that

13:17

reasoning it's transformative. And if

13:19

you can figure out how to productize

13:20

reasoning in a way that works on

13:23

people's behalf without them even

13:24

knowing

13:25

>> um and that looks very much like you

13:27

know

13:28

>> the model doing long horizon tasks on

13:30

your behalf. It doesn't mean you

13:31

encounter the concept. It just means

13:33

it's benefiting you right.

13:34

>> Um so there's so much work to do and and

13:37

you know

13:38

>> the the the product certainly has to

13:39

evolve to to be relevant for for for

13:41

this kind of scale.

13:43

>> Yeah. One of the one of the things that

13:45

I've been hoping for a while and you

13:47

know Brad made a bet two years ago um

13:51

when can Chad GBD help me take actions.

13:55

>> Can Chad Guby help me be more proactive

13:57

>> and um I think his bet expired end of

14:00

last year. So he's he's we're very

14:02

curious.

14:03

>> When is that coming? And I'll frame that

14:05

for you because you know with with with

14:06

with search engines in Google you know

14:08

two decades ago you'd have gotten the 10

14:10

blue links. You could have spent an hour

14:11

getting the answer. you can now get the

14:13

answer instantly with chat GPT.

14:15

[clears throat]

14:16

>> Uh and it feels like the next step is is

14:18

actions

14:19

>> 100%.

14:20

>> And it feels like the next step is you

14:21

know with you know pulse is a is a great

14:23

proactive product.

14:24

>> Um that that that feels you know it's I

14:27

have a pulse that runs weekly

14:29

>> but what I would really like is like hey

14:30

Nick spoke about something and just just

14:32

find me make sure I know that Nick spoke

14:34

about this or or like hey this XYZ thing

14:37

happened that I cared about a lot.

14:38

>> Um when is when is one of that going to

14:41

get proactive? um what is the modality

14:44

going to look like?

14:44

>> Yeah. Yeah. So there's there's two

14:46

concepts I think. Um there there's chat

14:48

should be doing stuff rather than just

14:52

answering

14:53

>> and then there's chat should be being

14:55

proactive and I think when you put them

14:56

together you start feeling like it feels

14:58

like a super assistant. Um because I

15:00

think these things compound

15:01

>> um

15:02

>> on the action taking piece you strictly

15:04

speaking in chat

15:06

can do stuff today. Um the action space

15:09

is just very limited, right? It can

15:10

search the web, which means it can use

15:12

you search tool or browser in the same

15:14

way that a human would.

15:15

>> Um it can make images. It can do all the

15:17

all these things, right? But it doesn't

15:18

have clearly doesn't have the same

15:19

action space that a human with a

15:20

computer would have. And that is what we

15:22

aim to build. Um

15:24

>> and if you timing is everything on these

15:26

bets, right? And I don't pretend to be

15:28

great at timing either. U you look at

15:30

past attempts that we've made like the

15:31

chatbt agent for example,

15:33

>> which kind of has capabilities like

15:36

this. um it was just slightly too early.

15:38

The models weren't quite good enough to

15:40

hit real escape velocity. And the

15:42

problem is if you don't have escape

15:43

velocity is that users don't learn to

15:45

trust it. They don't even try.

15:47

>> So when you look at a lot of things

15:48

people were doing in the original

15:50

version of chatb agent, it was the

15:52

things that happened to work like

15:54

migrating your uh uh file server into

15:57

the cloud or something like that. Useful

15:59

stuff but very niche.

16:00

>> Yeah. Um and um as this stuff gets

16:04

better um we just have to get it to a

16:06

point where people try to use it for

16:09

real meaningful problems in their life

16:11

because then we can start hill climbing

16:12

and this has been the magic of chatbt

16:14

where chatbt upon launch was good enough

16:16

to get real attempts at use cases even

16:19

if they didn't initially work like chat

16:21

was a pretty bad writer originally it

16:23

was a bad software engineer but people

16:24

tried and got enough value out of it

16:26

that we could take those use cases and

16:28

make them great

16:28

>> and I do think we're about to get to

16:30

that point with general purpose agents

16:31

where

16:32

>> it works well enough that you get at

16:34

least partial credit

16:36

>> and because you're getting partial

16:37

credit you get really good tasks back

16:39

and then the magic begins because um you

16:42

know once you have

16:43

>> a a set of use cases that you can um

16:46

climb the hill on we can make them

16:47

awesome. So on task I think we're close

16:51

but I think even people inside of open

16:53

would have had a hard time predicting

16:54

exactly when this gets good. Um we've

16:56

been excited about it for a while

16:58

>> on um proactivity.

17:01

>> Um Pulse was a really great first step

17:05

because

17:06

>> what we wanted to build was a form

17:08

factor where you're not prompting the

17:10

model like the model's prompting you.

17:12

>> Um for the reasons that I described

17:14

earlier, which is, you know, it's so

17:16

hard for people to delegate and to

17:17

figure out what their problems are. What

17:19

if the eye understood your your goals

17:20

and the things you're interested in and

17:22

just could start being proactive on your

17:24

behalf?

17:25

um pulse is limited in the value it can

17:28

provide for you because it's not

17:29

connected to your life and it can't take

17:31

action. So, it's producing information

17:33

for you

17:34

>> and people love that. You know, I love

17:36

that. I've got mine running, too.

17:37

>> But I think the magic begins when you

17:39

have actions and proactivity because

17:41

then it can begin speculatively

17:43

actually, you know, um detecting, hey,

17:45

you just landed where you were supposed

17:47

to go. Um you know, I'm I'm I'm going to

17:50

call a cab for you. or

17:51

>> um you know if you're at work it's like

17:54

hey I proactively ran this analysis

17:55

because I saw your metrics dropped

17:58

>> um so I think these things really

18:00

compound and we need to nail multiple of

18:02

the building blocks to really achieve

18:04

the transformation um and the form

18:05

factor that we hope for

18:07

>> as you were answering those questions I

18:08

now have uh 15 more questions for you

18:10

[laughter] so so so I hope you have 15

18:12

more minutes but um

18:14

>> okay one by one we'll start with what

18:16

you said on actions and tasks

18:18

>> got it on timing tough to Okay. But is

18:21

there a shape or ordinality of tasks and

18:24

or or agents that that you think, hey,

18:26

this is the kind of thing that's likely

18:27

to come first whenever it does?

18:29

>> I mean, the thing that's already come

18:30

first is the uh domain specific agents,

18:32

right? If you look at what's happening

18:34

in in code,

18:36

>> we're we're we're fully there.

18:38

>> You know, it's it's mindbending, but

18:41

we've got so many engineers um who who

18:43

don't open their IDE like ever. And

18:45

right

18:45

>> for me as someone who you know used to

18:47

code and then unfortunately got very

18:48

very busy it's brought me back in the

18:50

game.

18:51

>> So um codeex and you know products like

18:54

it is clearly a product that has escape

18:56

velocity where people are absolutely

18:59

using it for all kinds of agentic work

19:01

and if you just take what people are

19:02

doing

19:03

>> and make it work even better

19:05

>> you kind of get all the way there. Um,

19:08

you know, I won't be surprised if you

19:10

see this happen for other forms of sort

19:13

of quantitative knowledge work just

19:15

because it happens to have the

19:16

properties that code has. It's testable.

19:19

You know, if it worked or not,

19:21

>> um, it's, you know, very RL friendly.

19:23

>> Um,

19:24

>> but um, uh, the the domain specific ones

19:29

already work. I think the thing

19:30

everyone's working for is, you know,

19:31

general purpose agents that just

19:33

>> kind of work for anything.

19:35

>> Yeah. And I you know that's why I think

19:37

you need to to win a consumer because

19:39

it's very hard to train people into like

19:41

okay

19:42

>> um it can work like deep research was a

19:44

consumer product and it's really was our

19:45

first agentic

19:47

>> uh thing out there

19:48

>> um but I think what consumers want is I

19:50

can just ask it anything and we'll do

19:52

what

19:53

>> um what needs to be done without any

19:56

sort of retraining and um

19:58

>> we'll get there just a matter of time

20:00

>> at least a psychological goal is uh

20:03

flight bookings bookings restaurant

20:05

bookings, shopping,

20:07

>> all this stuff. Um there are so many

20:09

consumer problems and those are just the

20:10

type of things that you would kick off,

20:12

right?

20:12

>> Yeah.

20:13

>> The minute you have productivity,

20:14

there's there's things you don't even

20:16

think of as agentic tasks.

20:18

>> Um like you're trying to get in shape.

20:20

You don't think of that as a task you

20:21

would delegate.

20:22

>> Um unless you have a trainer, in which

20:24

case you do, but most people don't,

20:26

right? But if the EI knew that, it could

20:28

totally start working in the background

20:29

for you over very long periods of time

20:31

and and getting you, you know, um,

20:33

here's your fitness plan. Okay, I

20:35

actually signed you up for this thing.

20:36

You could imagine it being quite helpful

20:38

if it's aligned with your with your

20:39

long-term interest.

20:40

>> You're going to give Ozanic a run for

20:41

the money. [laughter]

20:43

>> We got to be careful what businesses we

20:45

get into, but uh, hopefully we can help.

20:47

>> That'll be great. Cannot wait. Cannot

20:50

wait. Uh the second thing you said was

20:52

um you know pro proactive users and that

20:54

might require us to go beyond chat bots.

20:57

>> What's an example of a modality that

20:59

might take chat GPD beyond a chatbot?

21:03

>> So chat will always be close to my

21:05

heart. It's the way we grew up. Um, and

21:07

it's an important modality to stay like

21:08

I I I think

21:10

>> it's less about chat and more about

21:12

natural language to me where you know

21:14

the fact that you can express yourself

21:15

to the machine in ways that are very

21:17

natural to you

21:18

>> whether or not that's text whether or

21:19

not that's voice whether or not that is

21:20

you know um structured UI that is

21:23

rendered by the model

21:24

>> that is just very very powerful and

21:25

that's here to stay but

21:27

>> u I think the thing

21:29

>> SA server

21:31

>> that's right uh uh for those that don't

21:33

know that's the name of our codebase um

21:35

short for super assistant server Um

21:37

because you know it's proof that this

21:38

was always the vision and is always the

21:39

vision. Um but uh you know the the the

21:43

thing that that'll change I think is

21:45

that chat is a great way of expressing

21:47

your intent. It's a good way of

21:48

communicating with the machine but it's

21:50

not a great output. Um where in many

21:53

cases what you want back is an artifact

21:55

like here's your your your you know plan

21:57

for your trip. Here is the analysis.

22:00

>> Here is um you know an outcome that I

22:02

delivered for you. you know, I just made

22:04

you five bucks.

22:06

>> Like, this is what I want my AI doing

22:08

for me, right? Yeah, totally. I mean,

22:09

this is what people care about, right?

22:10

And and and and I think chat will always

22:13

be there as the way that you sort of

22:14

disambiguate your intent and you kick

22:16

off the task,

22:17

>> but I don't think it's necessarily the

22:19

the the final deliverable. And I think

22:21

that's that's that's the way in which we

22:22

can evolve. So hopefully that's a very

22:24

graceful transition because I'm very

22:26

lucky and it's hard earned,

22:28

>> you know, to to have a billion people

22:30

coming to you weekly for a thing that

22:31

they love.

22:32

>> Yeah. But I think it's a great jumping

22:34

off point because we have so much

22:35

unsatisfied intent from people where

22:38

they're trying clearly trying to do

22:39

something and chat is helpful enough

22:41

>> but it could be so much more helpful. Um

22:43

and I think that's where we evolve.

22:45

>> Yeah. And you must be sitting on so much

22:47

of this data where people are showing up

22:49

to chat and attempting as you said uh

22:52

three years ago they were at least

22:53

making the attempt.

22:54

>> Yeah.

22:55

>> So you might have at least the frequency

22:57

histogram of like hey here are all the

22:58

things that people want to achieve with

23:00

us. We do uh we have like really awesome

23:03

you know um classifiers that run

23:05

automatically. It's fully privacy

23:07

preserving but gives us a sense of you

23:08

know what use cases people have

23:10

>> and it's important right because when

23:12

you make a new model you make a model

23:13

update you want to know what use cases

23:15

just got better what use cases got

23:17

worse.

23:17

>> Yeah.

23:18

>> Um and that's not always always trivial

23:20

to figure out unless you have really

23:21

good analytics on the system. But so

23:24

much of my learning is actually

23:25

qualitative where I will just you know I

23:27

have a habit of reaching out to a fairly

23:29

random set of users to just figure out

23:31

what they're doing

23:32

>> and I've never worked on a product where

23:34

three and a half years later you're

23:35

still learning every time because

23:37

usually by that time you know what the

23:38

use cases are that your product can you

23:40

know deliver on

23:41

>> but our tech is so unusual in the fact

23:44

that I keep learning about something

23:46

crazy I didn't know was possible.

23:47

>> Wow that's awesome. But basically a

23:50

billion users, I suspect a small

23:52

fraction of them are power users

23:54

>> who are uh getting maybe thousands maybe

23:57

maybe maybe tens of thousands of of of

23:59

value on on their $200 subscription.

24:01

>> Yeah.

24:02

>> Um the vast majority is is you know

24:05

middle of the pack and then and and a

24:07

few call it casual users who are you

24:09

know start using Chad GPD as search

24:12

maybe or or or teach me about AI or or

24:15

help me with my homework. Um what is

24:18

your focus like maybe in those

24:20

constituents power users, casual users

24:22

and and early users or however you frame

24:24

it, what is our focus on for each of

24:25

those three factions?

24:26

>> Yeah. Yeah. Well, first of all, I feel

24:29

accountable to our entire user base. In

24:31

fact, our non-users too because you

24:34

products like like Chachet can have real

24:35

externalities on on all humans.

24:38

>> Yeah. But when I think about sort of the

24:41

way we build,

24:43

it's really useful to imagine the

24:44

extremes. Um, one extreme being a user

24:47

who doesn't care about AI at all.

24:50

>> Um, who has a busy life. Um, and um, um,

24:54

needs to be convinced of, you know, the

24:55

value that we can provide because that

24:58

forces you to really nail the interface

24:59

and to expose the capabilities uh, that

25:02

are hidden in the model in a way that

25:03

people can actually gro. And then the

25:05

other useful extreme is you know um our

25:08

our power user base because power users

25:11

are the users who teach us what's

25:13

possible. Um

25:15

>> um it's actually impossible for us to do

25:16

all the product discovery

25:19

um on our own

25:20

>> simply by because of how empirical

25:23

>> this technology is um and how much you

25:26

actually learn post launch.

25:28

>> So building you know um for each of

25:31

those extremes can be valuable. Uh but

25:34

our user base is incredibly diverse and

25:37

um people have so many different use

25:38

cases and this is why you know I like to

25:40

look look at all kinds of different

25:42

segmentations not just frequency but

25:45

also you know what use cases are you

25:46

coming to us for. Um

25:48

>> but um definitely huge variety in the HP

25:51

user base.

25:52

>> Yeah

25:52

>> I look up to Mac OS for example as an

25:54

example where it really works for people

25:57

who don't understand technology at all.

25:58

it's entirely magical but if you are a

26:00

power user you've got terminal you got

26:01

settings you configure almost anything

26:03

in Mac OS

26:04

>> and it's really beautifully done where

26:06

the complexity is progressively

26:07

disclosed

26:08

>> so um you can interact with it and love

26:10

love the simplicity of it all but you

26:12

can also got all the knobs and

26:13

developers love it right

26:15

>> and so I think this is kind of the

26:16

inspiration for how we want to be in

26:18

chatbt that doesn't mean we always live

26:19

up to it but um it means that building

26:22

for powers is extremely important

26:24

>> and you know that's not just a property

26:27

that I'm think is sort of aesthetically

26:29

exciting. It's also really important in

26:31

AI because it's the power users who show

26:32

you what's possible.

26:34

>> They are actually doing the product

26:36

discovery

26:37

>> because it would be impossible for us

26:38

with such an empirical tech to do all

26:40

the product discovery on our own.

26:42

>> So the type of user who subscribes to

26:45

Chad GPD Pro who used codeex before it

26:48

quite worked

26:50

>> who is now the strongest advocate of of

26:52

cool tools tokens and teaching us what's

26:54

what's possible. um that is an

26:57

incredible valuable incredibly valuable

26:59

member of the community

27:00

>> and it might not show up in your you

27:02

know um weekly active users as just one

27:05

number right um but this is exactly why

27:08

there isn't like a single north star

27:10

>> and you really need to need need to take

27:12

these different segments very seriously

27:14

so um I love building for power users

27:17

>> um

27:18

>> and uh you know you you asked on you

27:20

know token consumption etc it's so

27:23

fascinating to see there's people who

27:25

get incredible value um out of these

27:28

products and u watching what they do is

27:31

very informative.

27:32

>> Okay. So, so we're very focused on the

27:34

entire user base. Um learn a lot from

27:37

the power users. Um

27:39

>> you know the other thing I might say is

27:41

the power users right now are getting um

27:44

>> a lot of value almost too much value

27:46

>> and a lot of

27:47

>> no such thing.

27:48

>> No such thing. the the the analog that

27:51

is most common is the Uber and Lyft of

27:54

the 2015 era,

27:55

>> right?

27:56

>> And you know, it took it took a while,

27:57

but I know you were thinking about it a

27:59

lot. I know you guys are thinking about

28:00

pricing quite a bit.

28:01

>> Yeah.

28:01

>> Um maybe tell us a little bit about

28:03

pricing. Um

28:05

>> you know, right now pricing is pretty

28:06

simple. uh is there a is there a path

28:08

for for for folks who are getting a lot

28:10

of great value to price that product

28:12

differently and and and you know meet

28:14

them where they are and and and and and

28:16

the other way on the other side

28:17

>> I mean pricing is there's no world in

28:19

which pricing doesn't significantly

28:21

evolve when

28:22

>> the technology is changing this quickly

28:25

right chat GPT originally was entirely

28:29

free and the reason for that was that it

28:31

was intended to be a demo

28:32

>> and we were going to wind it down after

28:33

a month

28:34

>> we then realized that the demo went

28:36

viral And people loved the demo and it

28:38

was actually a product and but we

28:40

realized to be a product you can't take

28:41

the product down every time you're at

28:43

capacity. So we you know ship

28:44

subscriptions simply because it could

28:46

shape the demand. It

28:47

>> was a way of gracefully turning users

28:50

away when we had to turn away someone

28:52

and it felt like the fairest and most

28:53

equitable way of doing so is saying hey

28:55

you know if you really need this product

28:57

pay a subscription fee and you got it.

28:59

Then we figured out how to make the

29:00

product stable and we had the choice of

29:02

do we keep the subscription thing or do

29:04

we go back to free and we realized we

29:05

had consistently more tech that we

29:07

couldn't scale. GPD4 being the first

29:08

example because we had way too many free

29:10

users to serve GPD4 and we put it behind

29:12

the plus plan. And so, you know, the way

29:16

we stumbled into subscriptions was was

29:19

sort of accidental by trying to just

29:22

solve for the user. Um, and it felt like

29:24

the right way at the time um to to

29:26

provide maximal access to our to to to

29:28

our tech. Um,

29:31

since then we've had so many other

29:33

breakthroughs including test time

29:34

compute where you can scale up

29:37

>> um um intelligence

29:39

>> um um kind of um as much as you want.

29:43

Yeah,

29:43

>> more or less. And um you know, it took

29:46

us, you know, in the entire industry a

29:48

little bit of time to turn that into

29:49

product value, but we're here now where,

29:51

you know, our our our our

29:53

power users want to use more and more

29:54

and more intelligence. And you it's

29:57

possible that, you know, in in the

29:59

current era having unlimited plan is

30:01

like having unlimited electricity plan.

30:02

You know, it just doesn't make sense

30:04

because like, you know, people may need

30:05

a lot a lot of electricity and they're

30:07

getting a lot of value out of that.

30:09

There's a reason you can't buy that,

30:10

right? So, um, obviously I want to be

30:13

really thoughtful about the way that we

30:14

evolve our our plans and SKs and

30:16

subscriptions, but you would be

30:17

incredibly sub, you know, surprised if

30:20

it didn't change given the magnitude and

30:23

profoundness of of the technical

30:26

breakthroughs that we've had and the

30:27

product breakthroughs that follow.

30:28

>> Yeah. Um, and you know, relatedly, so so

30:32

I I imagine you're going to have

30:34

something for the power users.

30:36

>> Mhm.

30:37

>> Um, what about the other side? How do we

30:39

get um the casual users into the into

30:42

the wheel and and still uh monetize

30:44

them?

30:45

>> As mentioned, you know, our our business

30:46

model is will evolve and the northstar

30:49

is access, right? We we we would like to

30:52

pick a um way of of of of you providing

30:57

an off we want to pro provide an

30:58

offering that maximizes um the number of

31:01

people can who can access our most

31:03

powerful tools. I think for the longest

31:05

time that has been subscriptions.

31:08

>> Um, subscriptions have the downside of

31:09

the fact that, you know, in many markets

31:11

people don't

31:12

>> have credit cards or they don't use

31:13

credit cards to subscribe to software.

31:15

Um, and we're interested uh in other

31:18

ways that can maximize access of of the

31:20

tech. Um,

31:21

>> our ads pilots are in that spirit. You

31:23

know, we we really view it as a tool of

31:25

bringing chatt and our intelligence most

31:27

broadly

31:28

>> to anyone around the world. M

31:30

>> um and it is an example of how we

31:33

constantly need to evolve and figure out

31:34

the best way to to you know bring the

31:37

demand in line with what we are able to

31:39

offer.

31:40

>> Makes sense. Makes sense. You know the

31:43

ads the ads piece is um is is has been a

31:46

tricky one because you know Sam has

31:48

historically expressed reluctance about

31:49

ads and um

31:52

>> you know we've got to maintain a lot of

31:53

trust um with while delivering that. So,

31:58

um, I guess what changed?

32:00

>> I think we've talked about this several

32:03

times in my my history at OpenAI, and

32:05

every time it came up, we said if if we

32:09

were to do ads, we'd have to be really

32:10

thoughtful about the way we do it. Um,

32:12

so the first thing we did, you know,

32:14

starting, you know, end of last year was

32:17

to really engage the company on if we

32:20

put ads in chat GPT, how should we

32:23

approach it? What should the principles

32:24

weigh? what be how do you preserve the

32:26

things that are magical about chat GBT

32:28

while getting the benefits of ads which

32:31

you know is is is our ability to bring

32:33

>> um our most advanced tech to to to

32:35

anyone um regardless of their ability to

32:37

pay

32:38

>> and um I really love where we ended up

32:41

on the principal side

32:42

>> on the experience side

32:44

>> um we're very very early but on the

32:46

principal side I feel really proud

32:47

because you know it's it's very

32:48

important that the answer of chatbt be

32:50

independent as an example

32:52

>> respecting user privacy is very

32:54

important and there's a lot to learn um

32:56

from you know the way that tech has

32:57

evolved over the last few years

32:59

>> um or really last decade um

33:02

>> um and I I like that the principles are

33:05

out there before we've even really

33:06

gotten started um like we're very early

33:08

with our pilots

33:10

>> um you know it it's kind of interesting

33:13

I was obviously very anxiously and

33:15

eagerly looking at um our support um

33:18

inbounds and data and um the most common

33:21

inquiry about ads is not you know how do

33:23

disable ads or turn off ads, but it's

33:25

like how do I run an ad?

33:27

>> Um because the entire ecosystem is

33:29

really excited to be part of the story

33:32

and to figure out a way to talk to chatb

33:35

users. So,

33:36

>> um there's a lot more to come. Um but I

33:39

I I'm I'm very eager to get this right.

33:42

>> Yeah. Yeah. I'm sure you guys will. Um

33:46

switching gears, Nick, um something you

33:48

and I have spoken about a little bit is,

33:50

you know, distribution and partnerships.

33:52

Uh there's a couple of big partnerships

33:54

last year. Um Apple Reliance with with

33:57

Gemini, those are two big user bases,

34:00

right? A lot of India, a lot of the iOS

34:02

users. Um talk tell us a little bit how

34:05

you think about partnerships for Chad

34:06

GPT to to to meet the meet the user

34:09

base. Um and maybe specifically on those

34:12

two as well.

34:14

Look, um I think partnerships are a

34:17

great way to to bring two two two two

34:20

products together and to you know

34:22

>> um expose

34:24

um something like chatt to um people who

34:28

might not other otherwise have

34:29

encountered it.

34:30

>> Um the thing that I care about most when

34:34

considering something um like a

34:37

partnership is what is the what is the

34:38

user experience and can we make it

34:40

amazing? Um because at the end of the

34:43

day um when you look at um what's going

34:46

on in the market um you can get users to

34:50

click on things, you can get them to tap

34:52

any sort of product um especially if it

34:54

looks like a product they recognize etc.

34:56

>> Um but if the experience isn't truly

34:58

awesome um you people will churn or they

35:02

will you know at least not retain in the

35:03

way that you know we've been lucky to

35:05

retain them on chatbt. So for that

35:07

reason you know I'm super interested in

35:09

in paths like that. Um but it needs to

35:11

be great. Uh it needs to acrue to the

35:13

user. Um we are very lucky to have um a

35:16

great brand and a recognizable product

35:18

um for many many folks and I want to

35:21

make sure that anything we do is

35:22

accretive to um um to all that.

35:25

>> Nick, you are uh you're a master of

35:27

trade-offs. You must be making a lot of

35:29

trade-offs right now.

35:30

>> Uh um tell us about tell us about some

35:33

of the trade-offs you're making. tell us

35:34

about, you know, an a trade-off that you

35:37

might be making that people don't

35:38

appreciate uh from the outside.

35:40

>> There are a lot of trade-offs um indeed

35:43

and um for different reasons, right? Um

35:47

um the what I encounter a lot is trading

35:53

off

35:55

delivering on the people on on the use

35:57

cases that exist in the product today

36:00

and making them better versus

36:02

productizing you know step change

36:04

technology that's going to generate a

36:05

whole another set of use cases

36:07

>> because when you think about how chatb

36:09

came to be it was a totally open-ended

36:11

product. It was basically a user

36:13

experience around a technical

36:15

breakthrough.

36:16

>> And we couldn't have told you all the

36:18

ways that people find it valuable,

36:20

>> but putting it out there was really

36:21

important because it allowed us us to

36:23

discover and the world to discover what

36:25

we can do.

36:26

>> And then postg

36:28

um we can obviously very systematically

36:30

go and improve on the things that people

36:33

actually want to use it for. And when

36:35

you're at a company in this moment where

36:39

you both have such amazing traction with

36:42

what exists today and the most

36:45

mind-bending breakthroughs on the

36:47

research side, the balance you have to

36:49

strike is making the core product you

36:51

have better today with all the things

36:52

that matter, latency, um reliability, um

36:56

making the use cases really great that

36:57

people come to

36:58

>> with um you know providing access to to

37:02

the step change um And um uh you we try

37:07

to get the balance right, but we're a

37:08

small team and we don't always get it

37:10

right. And for that reason, it's one of

37:11

the most difficult um trade-offs that I

37:13

have to deal with.

37:14

>> Nick, I imagine one of the hardest

37:15

trade-offs you guys make here is those

37:17

uh GPUs that are melting between chat

37:20

GPT, between codecs research. Uh how do

37:24

you guys uh allocate the GPUs?

37:27

>> That is a very good question. Um and

37:29

I'll let you know when I figure it out.

37:31

Just kidding. you know, we we've gotten

37:32

we've gotten a lot better at this. Um, I

37:35

really hope, by the way, to be at a

37:36

point one day, and I've yet to reach

37:38

that point, where

37:39

>> we don't have to face this trade-off

37:41

because it's really painful to have real

37:44

user demand

37:45

>> uh for products that you can't serve.

37:47

>> Um, like you know, if if you only ever

37:49

worked in software, that's entirely

37:51

unusual dynamic, right? Where you just,

37:52

you know, or you were limited by this

37:54

zero sum resource out there.

37:57

>> Um,

37:57

>> the marketplaces have it. Um um but you

38:00

know I think pure software doesn't

38:01

doesn't really have the dynamic right.

38:03

>> Yeah.

38:03

>> So um you one thing we try to do

38:07

obviously we prioritize our existing

38:09

users um first we want to provide a fast

38:12

reliable product um and that is critical

38:16

and table stakes.

38:17

>> Then when you look at new capabilities

38:19

the sort of na naive

38:22

>> u business school thing to do would be

38:24

to probably you know look at revenue

38:25

incremental revenue per GPU or something

38:27

like that. Yeah,

38:28

>> but this is where it's more an art than

38:29

a science because we often have new

38:31

breakthrough capabilities that are

38:33

entirely zero to one. Deep research was

38:34

one of those you know we couldn't have

38:36

told you is there going to be demand for

38:38

you know consumer demand for a research

38:39

product but if you don't productize it

38:42

uh um to find out

38:44

>> um you you will never know. So you know

38:46

this is where we have to be a little bit

38:47

thoughtful on how we balance you know um

38:49

things that are no-brainers that people

38:51

are really going to love with things

38:52

that are um brand new ideas. Then

38:55

obviously on the research side, there's

38:56

a reason that Mark has the job he has

38:58

because a big part of um his his job is

39:00

is figuring out what research to fund

39:02

and um um you know, obviously GPU is a

39:07

big part of that. So um very nuanced

39:09

topic that we're continuously getting

39:10

better at, but um for me the priority is

39:13

always on our users.

39:14

>> Yeah. The other takeaway that I had is

39:16

you can you don't have line of sight to

39:19

a time when you won't have that problem.

39:22

>> It's it's been so fascinating. Um

39:25

because

39:26

you know we obviously have been

39:29

incredibly lucky to uh encounter more

39:31

and more users who want to use our

39:33

technology but then the value that we're

39:35

able to provide for each user is going

39:36

up as well

39:38

>> and um you know GP or GPU consumption

39:41

you know it correlates pretty well with

39:43

that value

39:44

>> um and uh when you just look at token

39:46

consumption per user um especially in

39:48

the enterprise too which is you know um

39:50

a a massive opportunity

39:53

>> um you see um a lot of very GPU GPU

39:56

hungry hungry workflows and um um yes

39:59

demand keeps going up even as prices go

40:01

down.

40:01

>> This is a fascinating insight. People

40:03

used to think that humans were you know

40:06

you can't kind of make more humans well

40:08

on a takes nine months and then 19 years

40:10

[laughter]

40:11

but uh but you're saying well that's

40:13

actually more more less finite resource

40:16

than GPUs. Yeah, I mean on the human

40:18

side um you can hire uh more humans and

40:21

obviously we've been doing busy doing

40:23

that and bring the best talent um across

40:26

functions to OpenAI. Um in the world

40:28

with agents you can also get more

40:30

leverage per human um um you can make

40:32

your humans very effective um at their

40:34

job to do more

40:36

>> but GPUs are zero sum um and if you

40:39

don't have more GPUs you really have to

40:40

figure out how do you make very very

40:42

hard trades and hate making hard trades

40:44

for users.

40:45

>> Yeah.

40:46

um hence the desire to um um have more

40:48

GPUs. But uh it's it's useful to start

40:51

with the most zero sum trade-off when

40:52

you do your planning. So I think

40:53

starting working backwards from GPUs um

40:55

is usually pretty pretty good idea.

40:57

>> Yeah. You know, one of the we have all

40:59

these external data sources for charts

41:01

of users and usage and

41:04

>> act activity and retention all those

41:05

things. What we don't have is tokens per

41:08

user over time.

41:09

>> And I bet that chart is like a sweet

41:12

line going this way. I think internal is

41:14

pretty good. Our internal uh employees

41:16

is a pretty good indicator for what's

41:17

about to happen. And um yes um the

41:20

charts are are are mindboggling.

41:22

>> Yeah. Yeah. Yeah. Fascinating. Uh okay,

41:25

a couple of quick ones on the present

41:27

before we go into the the landscape,

41:28

which is, you know, shopping. Uh you

41:31

know, we we just moved into a new house.

41:34

We took some photos and we were hoping

41:37

that all our furniture would magically

41:38

appear that Chad Gibbly helped us paint.

41:40

But

41:41

>> you know a lot of a lot of uh recent

41:44

updates on chat GPD shopping. Tell us

41:46

tell us about it. What are you thinking?

41:47

Yeah. On on shopping as Chad GP as a

41:50

shopping assistant. Shopping is one of

41:51

those use cases that exist organically

41:54

in chat GBT today and they work. Um you

41:57

can ask chat GPT about any purchase you

41:59

might be planning and get pretty

42:01

excellent advice. Uh but it's also one

42:03

of those cases where the experience that

42:06

exists in chat um today is it's not it's

42:10

not the perfect experience that you

42:11

would want um because shopping is very

42:14

visual for example. So you're going to

42:16

want to actually see products and images

42:17

and be able to compare and contrast not

42:19

just read you know walls of text.

42:21

>> Um people care about the sources of you

42:24

know um um um you know where can I learn

42:28

more about you know a given product etc.

42:30

Mhm.

42:31

>> Um and um so there's a lot of work to do

42:34

to make this discovery really really

42:36

good and allowing people to use chat as

42:38

a as a um as an assistant to find the

42:40

right product to buy.

42:42

>> Um and that's where our focus lies is

42:44

making that really great and making that

42:45

really great in a way that works for our

42:47

retail partners as well. Um because as I

42:49

mentioned earlier, there's huge appetite

42:51

from the ecosystem to be part of the the

42:54

ChachiBT journey. Um and um nailing the

42:58

discovery piece is has has been um the

43:01

most promising um focus here to date.

43:04

>> Nick on chat GPT you must see a breath

43:06

of information. You must see a breath of

43:09

uh use cases that people are doing with

43:11

Chad GPT and and tell us something about

43:14

you know what what does the world

43:15

underestimate about Chad GPT that you

43:17

have maybe been surprised by or or or

43:19

listener might be sub surprised by?

43:22

there's been a real change in the way

43:24

that people think of chat GPT

43:27

>> um over the last year or so where um

43:30

it's increasingly like a true thought

43:33

partner to people

43:35

>> um it's not just a thing that you know

43:37

answers your question um but it's a

43:38

thing that you can it's a sparring

43:40

partner that you can actually think

43:42

things through with

43:44

>> and u that shows up in all kinds of

43:46

domains ranging from life advice where

43:48

you know if you got a

43:50

>> relationship problem you can actually

43:51

get a lot of value chat is helping you

43:53

think through how to handle it and how

43:54

to talk to you your partner about it. um

43:56

all the way to a work setting where you

43:58

know you're you're working on um um an

44:01

analysis or you're like trying to figure

44:03

out how to frame something or you're you

44:06

know trying to build something and Chad

44:08

GPT really shows up as um as a um second

44:12

brain um of sorts and

44:14

>> uh I think that's qualitatively

44:16

different in terms of how the mental

44:18

model it occupies with people

44:20

>> and you see in the usage patterns and

44:21

the use cases that exist and I think the

44:23

more we nail things like you know

44:25

proactivity which we talked about

44:26

earlier in task etc. I think the more

44:28

it's going to feel like a teammate in

44:30

the workplace and like a super assistant

44:31

at home

44:32

>> and uh I think that's going to um

44:35

meaningfully change the the use cases

44:37

that people come for.

44:38

>> Yeah. You know, I've been the the most

44:40

highstakes thing I do with Chad GPT is

44:42

uh we have a we have a new baby

44:45

>> and when the baby's uh crying at 3 in

44:47

the morning,

44:48

>> Chad GPT,

44:49

>> what you know what's what's going on?

44:51

>> First of all, congrats. Second of all,

44:53

I've heard this from all parents in my

44:54

life. the chat has become indispensable

44:57

indispensable

44:57

>> as a thought partner and it makes sense

44:59

right if you have a really specific

45:01

scenario or you think it's a specific

45:03

scenario to you chat really comes

45:05

through and can um you know help you you

45:10

know um um build confidence and I think

45:12

that's such an empowering thing

45:14

>> right like and I imagine new parents

45:16

aren't always the most confident about

45:18

what is the right thing to do and if

45:20

chaty can make you um you know feel like

45:23

you you you are you have agency and

45:25

control and you know you know uh I think

45:27

I think it's really valuable.

45:28

>> Yeah, it's huge. Well, thank you for

45:30

making Chad GPT. It's literally getting

45:32

me an extra hour of sleep every day.

45:34

>> It took a village. But that is a great

45:35

metric. You know, that should be the

45:37

northstar metric is like incremental

45:38

hours of sleep.

45:40

>> That's a great one.

45:40

>> Incremental hours of sleep, incremental

45:42

hours of joy.

45:43

>> There you go.

45:43

>> I mean, you joke, but like we talk about

45:45

this a lot and um because spiritually

45:47

that that that is pretty close to what

45:49

we

45:50

>> hope we can do, right? is is is help you

45:52

re reach whatever you consider

45:54

self-actualization.

45:55

>> Yeah.

45:55

>> Whether that that's sleep or joy or any

45:58

other goal you might have.

45:59

>> Yeah. Yeah. Yeah. Well, thank you for

46:01

thank you to the village.

46:02

>> We're going to switch gears and talk

46:04

about the landscape.

46:05

>> Sure.

46:05

>> There's a lot going on on the field. Um

46:09

you know, how would you frame Chad GPT's

46:13

differentiation

46:14

uh to to to people out there? Um there's

46:18

a lot of different products out there.

46:20

Look, it's the best time in history to

46:23

be a consumer of technology.

46:26

>> It is indeed.

46:26

>> Um because uh you got options and the

46:30

competition is intense. And I think

46:32

that's beautiful and it's actually good

46:33

for us too because

46:35

>> if you were to premortem why a company

46:37

like OpenAI does not achieve its

46:39

mission, it's probably focus because of

46:40

the sheer number of opportunities that

46:43

become possible when you approach AGI,

46:45

right? and having competition and and

46:48

options out there, I think um it it

46:50

forces us to focus on our customers too

46:52

um and on the things that really matter

46:54

which aren't always the most flashy

46:55

things, right? Sometimes it's latency,

46:57

reliability, um the quality of the user

46:59

experience.

47:00

>> So, uh I think it's a really good thing.

47:02

>> Yeah.

47:03

>> I think the biggest differentiation of

47:05

Jet Beauty is the team behind it

47:06

because, you know, we're not static,

47:08

right? anything we build will get copied

47:10

and you know sometimes in in in in ways

47:12

that are high craft sometimes in ways

47:13

that um you know are sort of um you know

47:17

um check boxes and um it's really

47:20

important to us that we evolve the

47:21

category um and um build the super

47:25

assistant that we've always imagined and

47:27

I think the way the reason that I have

47:29

confidence that that's possible at a

47:31

speed that outpaces you know um um

47:36

the the dynamic of being copied

47:38

is that we have an amazing team. Um, and

47:41

that we have an amazing team across

47:42

research and engineering and design and

47:44

all the different functions that it

47:45

takes to make something amazing. And I

47:47

think our unique ability has been to

47:48

bring those functions together to build

47:50

something that is sort of at the

47:51

intersection of useful and possible

47:54

>> right in that moment.

47:55

>> Um, so you know, my best answer for you

47:57

is we keep pushing forward and we hope

47:59

to be um um expanding what people think

48:02

of this product as. you know, last uh

48:04

winter we had obviously uh you know,

48:07

what was called Code Red. Google had a a

48:10

great model. Uh there was a lot of, you

48:13

know, talk about it. Mark Beni off

48:14

switching very vocally to to to to

48:17

Gemini and us delaying ads and health

48:20

agents and shopping. Basically hit pause

48:22

on everything, making tragedy better.

48:24

>> Talk talk to us about that moment. Um

48:26

both both about what led to that um and

48:29

what was happening in that moment.

48:31

>> Yeah. Um so first off code reds are a

48:34

tool we use um to create focus and as

48:37

you can imagine when you're in a place

48:38

like open and this is what makes us

48:40

special to um special to work here is is

48:43

is

48:44

>> there are so many different things

48:46

>> going on it's a research lab we are

48:48

pursuing many different ideas right

48:50

>> and there's been these moments where u

48:53

we've wanted the company to come

48:54

together um um to solve a problem

48:57

>> across boundaries you know no matter

48:59

what your project might have And

49:01

>> end of last year, we had one of those

49:03

moments where we felt like we we need to

49:04

show up for our users. We need to focus

49:06

the things focus on the basics. Um like

49:08

reliability, performance, um the way

49:11

that talking to the model feels um

49:13

making personalization really great. um

49:16

all these elements that you know our our

49:18

users care about and um I loved it um

49:21

because it was really an opportunity to

49:23

work with a bunch of folks who I don't

49:24

normally get to work with on making the

49:26

product great

49:27

>> and we just exited the code red um

49:30

>> which we knew we would um with the

49:31

launch of 5.3 which you know is is a

49:33

great model for the everyday user um

49:36

it's great to talk to and um 5.4 four

49:38

which is um workhorse if you're trying

49:40

to do real knowledge work

49:42

>> and um you know undoubtedly we're going

49:43

to continue to use the tool um um of a

49:46

code red whenever we want to create

49:48

focus um but u I'm excited because I

49:50

think um chat GBT um is is is in a great

49:54

spot

49:55

>> yeah so code red is over now

49:57

>> that's correct

49:57

>> it's not the new normal

49:59

>> um it's not the new normal uh we want it

50:01

to be a special thing but it is a tool I

50:03

I suspect we will continue to use

50:05

>> that's great that's great and Um maybe

50:08

tangibly if you were to point at how did

50:10

code red change chat GPT uh or maybe the

50:13

ops or or how the team operates.

50:15

>> The thing I try to get like you know

50:17

foster with the team is focus. Um so we

50:19

certainly more focused than we were six

50:21

months ago

50:22

>> on um you know the

50:24

>> uh the things we really want to nail and

50:26

some of those things are very behind the

50:28

scenes like

50:29

>> latency reliability

50:31

>> those kind of things.

50:32

>> Okay. And some of those things are like

50:34

very considered efforts like you

50:35

involving chatbt into the super

50:37

assistant and um

50:39

>> so focus is the main lasting artifact.

50:41

Um and as you imagine um

50:44

>> um it's hard to stay focused sometimes

50:46

when there's so much going on in the

50:47

space but um that's the hard job and you

50:50

asked me about trade-offs earlier.

50:52

>> Um um getting getting the team to focus

50:54

on the things that really matter to

50:55

users is certainly one of them. Um

50:56

that's always worth it.

50:57

>> Yeah. you know, in the back of my mind

50:59

as I ask you that question

51:00

>> is all the other founders that are that

51:02

are in the arena right now. Uh and and

51:05

just a reminder that hey, Code Red is a

51:07

tool for for for you. Wartime at balance

51:10

as we used to call it is is a tool.

51:12

>> Yeah, I think you know every company

51:14

does it differently um in terms of how

51:16

you how you get stuff done. Um, but I

51:18

think it it's really valuable to have

51:20

terminology that um, you know, means

51:22

something

51:23

>> um, that, you know, signals to people

51:24

it's okay to drop your other stuff and

51:26

it's okay to, you know, focus on this

51:28

thing together even if that wasn't your

51:29

original job.

51:30

>> Yeah.

51:30

>> Um, so I think it worked really well um,

51:33

at a place like OpenAI. Um, but I

51:35

imagine startups would have an

51:36

equivalent.

51:37

>> Yeah. You know, one of the things that

51:38

caught everybody's imagination uh, on

51:40

our team was uh, what Peter was doing at

51:42

OpenClaw.

51:43

>> Mhm.

51:44

>> Incredibly potent to put all the tools

51:46

together. Obviously, Peter's a great

51:47

builder. Congrats on on on bringing on

51:49

Peter to the team. Um, tell us a little

51:52

bit about what what what Peter's working

51:53

on and when when might the uh uh the

51:55

billions on Chad GPT have something to

51:58

to to see there.

52:00

>> Well, first of all, I'm very excited for

52:02

for Peter to be here. Um, I uh um um was

52:06

excited to have another German speaker

52:08

in the house. He's he's Austrian. I'm

52:10

German. So, we were we were um

52:12

exchanging Guten Morgans. Um but the uh

52:16

um yeah the the open claw is so

52:19

inspiring because um it brought to life

52:23

in in many ways um a vision that that

52:26

that you we'd had um um in different

52:30

forms know admittedly

52:32

>> um around this kind of AI that is fully

52:34

embodied that you know exists across

52:36

different UIs that can do stuff for you

52:39

that has state that has an interaction

52:41

pattern that feels a little bit more

52:42

like talking to a human, you know,

52:44

because you um you open cloud allows you

52:47

to you interact in a very very natural

52:49

way where you can you send many texts

52:51

back and forth and it's very curt and so

52:54

there's a lot of elements of of of of

52:56

OpenCloud that I think were very

52:58

clarifying to to folks across the

53:00

industry and um but the best you know I

53:03

I'm I'm super excited to just like learn

53:05

learn from Peter and bring in uh into

53:08

the company and figure out what we can

53:09

do together. So there there's there's a

53:10

lot more to come. All right. So, now on

53:12

to the most fun section. Rapid fire.

53:14

>> All right.

53:15

>> You ready?

53:16

>> Sure.

53:16

>> Well, we we'll start with my most my my

53:17

my favorite game, which is long short.

53:20

Uh, pick an idea, a startup, a business,

53:24

a product that you love, you think you

53:26

you're very bullish on. Yeah, I'm I'm if

53:28

I were starting a company today, I I I'm

53:31

really excited about these companies

53:32

that are going into companies and

53:34

getting extremely hands-on and doing

53:36

effect effectively professional services

53:38

>> um with AI because we've saturated all

53:41

the emails

53:42

>> um and you need to get proximate to the

53:45

problems. So um that's it's it's those

53:48

companies that that um I'm I'm paying

53:50

attention to.

53:51

>> Fascinating. So this is, you know, this

53:53

is an example. This would be like, hey,

53:54

you're going and either acquiring or or

53:56

or going inside an operating firm that

53:57

has scale and and and and and a humming

54:00

engine.

54:00

>> Exactly.

54:00

>> And making that a more efficient engine.

54:02

>> Yeah. Or or or just like, you know,

54:04

you're doing contracts for for for for

54:06

customers that have really hard problems

54:07

and you're actually going in and

54:09

committing to solving the problem.

54:10

>> Um outcomes.

54:12

>> Yeah. because like you know there

54:13

there's a reason I think that we made so

54:15

much progress on math and coding um but

54:17

not on many other domains because those

54:19

are domains we are approximate to we as

54:22

people who work in labs and

54:23

>> there's all kinds of other domains that

54:25

we are not as proximate to and if you

54:27

get proximate I think you can you know

54:29

build something transformative and I

54:30

think this is more important now

54:32

>> um precisely because um you know the

54:36

easy problems have been solved um the

54:38

obvious problems have been solved by the

54:40

models

54:40

>> credit where credit is due I think not

54:42

notebook spoke LM is awesome and

54:44

differentiated and helps me learn new

54:46

stuff. I think it's great.

54:47

>> It's so good.

54:48

>> Yeah,

54:48

>> it's so good.

54:49

>> I think this is the example of you can

54:51

innovate and you can build something um

54:52

totally different. It's awesome.

54:54

>> Yeah. Yeah. Yeah. It's so good.

54:56

Particularly for uh I found it for some

54:58

more technical uh uh learning to be a

55:01

very approachable way to to

55:03

>> totally learn. And it's really cool. I

55:04

feel like AI an underrated capability of

55:07

AI is to just transform things into a

55:10

different medium.

55:11

>> Mhm. And I think that's so important for

55:13

learning like we just la um um launched

55:16

these like dynamic um math blocks which

55:19

allow you to visually understand math

55:20

inside chatb learning is obviously a big

55:23

use case for us too

55:24

>> and I think just being able to transform

55:26

>> things from text to visual you know soon

55:29

from you know visual to video and like

55:31

all these different media is amazing

55:33

because people have such different ways

55:34

of processing information um and some

55:36

people are like auditory learners some

55:38

people are visual some people like

55:39

reading uh so I think that's really

55:41

magical Um and um a great great angle to

55:44

take.

55:45

>> Yeah. Amazing. Amazing. Amazing. Uh you

55:47

know, one of the things I think about a

55:48

lot is education and and and education

55:52

for for for kids now in school. Um the

55:56

world's changing so fast.

55:57

>> I'm not sure our education system is

55:59

changing that fast.

56:00

>> Yeah.

56:01

>> What advice would you have for for

56:03

students who are in school now? Um you

56:06

know, who might have to adapt faster

56:07

than the system around them might adapt?

56:11

It's a really good question and

56:13

something that I've thought a lot about

56:16

um myself

56:18

and you know the I think the most

56:21

important perma skill in this era is uh

56:27

curiosity I think because

56:32

>> if the machine can answer all your

56:33

questions you better have good

56:34

questions.

56:36

Um, and the only way to have good

56:37

questions, I think, is to

56:39

>> pursue the things you were actually

56:40

excited about from an early age and

56:43

throughout your entire life.

56:44

>> Yeah.

56:44

>> And, um, I reflect on this because the

56:47

only reason I'm here and working on this

56:48

stuff is because I thought it was neat

56:50

when I got, you know, nerd sniped in

56:53

>> um, in the interview process, right? And

56:55

it was like,

56:55

>> that's right.

56:56

>> This is so cool. And and so no matter

56:58

what you're doing, I think that's an

57:00

important skill is to be curious and

57:02

learn to stay curious. And I think I'm

57:05

confident that um if you foster that

57:08

skill um you will know how to adapt to

57:11

you know an evolving

57:13

>> landscape of tools and AIs and and jobs.

57:15

Um so that would be my advice.

57:17

>> Yeah, curiosity is has always been the

57:19

poorest scale. Our friend uh Bill Gurley

57:21

wrote about it in his book Running Down

57:23

a Dream. Um but curiosity have to check

57:26

that out.

57:26

>> Yeah. Um, what what is a job that uh

57:30

gets more valuable, not less, as uh AI

57:35

gets better as as AGI arrives?

57:37

>> Well, I think maybe the easy answer is

57:39

being an entrepreneur.

57:40

>> Um um because it's the best time to

57:43

build ever

57:44

>> in terms of like being able to

57:46

self-actualize your

57:48

>> Yeah.

57:48

>> your idea. Yeah,

57:49

>> but maybe maybe one that is maybe

57:50

nonobvious is I think writing actually

57:54

>> um is very important and it's not

57:56

because the AI can't write you know AI

57:59

will become amazing at writing just like

58:02

any other domains but because I think

58:03

the skill of writing

58:05

>> forces you to be very clear

58:07

>> of what you have to say

58:09

>> and even though prompt engineering is

58:12

obviously going to go away and has gone

58:13

away to much extent

58:16

>> the idea of expressing what you want

58:19

>> to a machine

58:21

>> requires you to be a pretty good writer

58:22

and a very precise um um writer. So I I

58:27

would say that that is a you know any

58:29

profession that involves very clear

58:31

writing and therefore thinking I think

58:32

is is is um um well set up. Yeah, 100%.

58:38

Honestly, I mean there this is the whole

58:40

thing about slot, right? There's so much

58:43

>> that's the other thing. I think there's

58:44

going to be a permanent need for high

58:48

quality, trusted, authoritative content

58:51

and tools like CHAP can help you

58:52

discover that content.

58:54

>> Yeah.

58:54

>> But I think the need for amazing um um

58:57

content is is is also here to stay.

58:59

>> Uh and final question, what has been

59:00

your AGI feel the AGI moment? When did

59:02

you feel it? I've had so many honestly.

59:06

Um, and it's

59:09

it's definitely not stopped. Um,

59:13

a few weeks or so after I joined Open

59:17

AI, GP24 had finished training

59:20

>> and I remember trying it out and it

59:22

actually it didn't impress me at all.

59:25

Um, nor anyone else that week because it

59:28

kind of didn't work. And it's because we

59:30

hadn't figured out how to post train it.

59:31

And uh I think seeing it go from

59:35

kind of wait is this really a thing or

59:39

was GPT3 kind of it to wow actually this

59:43

is an entire step change with what felt

59:47

to me at the time who didn't understand

59:48

much about AI at all as like just some

59:51

tweaks or some a little bit of final

59:52

stretch work

59:54

>> was profoundly humbling because you can

59:55

realize that you might it might not look

59:57

like we are close

59:59

>> to really powerful useful AI But we

60:02

probably are. Um,

60:04

>> and then the moment that, you know,

60:05

really, you know, there was two things

60:06

that GBD4 did that

60:09

felt like AGI to me. One is it could do

60:11

poetry and I didn't think it was

60:12

possible for AI model to do poetry. It

60:14

just kind of

60:15

>> fundamental philosophically, it just

60:17

didn't feel like

60:19

>> in scope

60:20

>> and then the other one was it could

60:21

produce code that actually worked and

60:23

compiled. And then my next moment where

60:25

I stared at the ceiling just in awe was

60:27

when I realized GPD4 could just simulate

60:29

an entire computer terminal um um like a

60:33

full computer with commands etc. And I'm

60:35

like, wait, how would this be imbued in

60:39

a in a in a language model? And there's

60:41

been so many moments since then,

60:42

honestly. Like reasoning was a moment.

60:45

One of the moments was when I think Mark

60:46

and I were uh uh giving a demo of

60:49

reasoning uh in front of the um whole

60:52

company. Um and um this was a moment

60:56

where we were still trying to kind of

60:58

find use cases that were hard enough for

61:00

the AI for the reasoning to, you know,

61:01

make it make a difference. We're way

61:03

past that point, we know. But at the

61:04

time, you know, I think we were having

61:05

to do a puzzle in front of everyone and

61:08

um I think one of the moments that made

61:10

me totally feel the AGI is like um we

61:13

were in the middle of the demo and

61:14

everyone started laughing and I was

61:15

like, "Wait, what what is funny?" And

61:17

then I stared at the screen because we

61:18

were showing this chain of thought as it

61:20

was streaming out of the model. Um and

61:23

the model swore and said like, "Oh, damn

61:25

it. May I have to adjust because I

61:26

realized I had made a mistake in the

61:28

puzzle." And uh the fact that they did

61:30

that, but in particular the fact that it

61:32

did that in a way that was entirely

61:33

emergent from the you know RL process

61:37

completely blew my mind um and you know

61:39

made me you know um uh feel quite humble

61:43

about what else these models might be

61:44

able to do. So um that was one of those

61:47

moments.

61:47

>> Yeah.

61:47

>> Uh and then most recently watching

61:49

people use codecs like like watching

61:51

people have

61:52

>> walk around with their computer open uh

61:55

because they don't want the task to end.

61:57

Um yeah uh watching people who have

62:00

never coded in their life make stuff and

62:02

bring ideas uh to life that feel feels

62:05

like an AGM. So honestly it just it's

62:08

just accelerating for me and it doesn't

62:11

wear off at all. Um and uh everyone has

62:14

a different thing obviously but those

62:16

are were some of mine.

62:17

>> Yeah. You know it's uh 10 years ago

62:20

there was a product called kite. I don't

62:21

know if you remember it was for software

62:23

engineers. It was like an AI coding

62:24

product. Mhm.

62:25

>> That's when I that's when I felt the

62:27

hunger for for for for for personal AI

62:30

and you know nothing happened for 10

62:31

years and then everything happened in

62:33

the last 10 months.

62:33

>> The timing thing is really hard because

62:35

it's it's actually quite

62:37

>> possible to predict where things will

62:39

end up I think um in terms of the kind

62:41

of product form factors you're going to

62:42

have but to know when it happens it's

62:44

really hard for me to make statements on

62:45

anything between

62:47

>> sort of eventually and in three months.

62:49

>> Yeah. because of all the ambiguity

62:51

around, you know, um um

62:53

>> well, that's a tight enough window, you

62:54

know, now and three months is a tight

62:56

enough window.

62:56

>> Three months is pretty pretty okay. Try

62:59

to stick to the three-month plan more or

63:01

less. Um um though, you know, my team

63:04

would probably tell me we don't, but I I

63:06

try. But yeah, anything in between three

63:08

months and eventually is is is

63:09

difficult. Um

63:10

>> yeah. Yeah. Yeah. Well, thanks for doing

63:12

it. You've got a lot going on. This was

63:14

a total treat. We so excited to see all

63:17

the great products you release for us.

63:19

Um,

63:20

we can do anything to be of help, let us

63:22

know.

63:23

>> Awesome. Thanks very much. Thanks for

63:24

having me.

63:24

>> Of course, man. This was fun.

63:36

As a reminder to everybody, just our

63:38

opinions, not investment advice.

Interactive Summary

This video features a discussion with Nick Turley, a key figure at OpenAI, about the evolution and future of ChatGPT. The conversation covers the product's origin, its rapid growth to hundreds of millions of users, and the strategic decisions driving its development. Key topics include the importance of retention, the shift toward proactive AI agents, and how OpenAI balances model improvements, product features, and resource allocation. Nick emphasizes that ChatGPT is evolving from a simple chatbot into a 'super assistant' that can proactively help users achieve their goals, while also discussing the complexities of future pricing models, the integration of advertising, and the ongoing challenge of managing GPU demand.

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