What Airbnb learned from Amazon.
20 segments
If Amazon was just a book seller, it
would have been a small company. But
what Amazon learned in the early days is
every time they add something, not only
they add more revenue, but it makes
other categories stronger. There's so
many new opportunities we're developing.
Hotels, service, experiences. Not only
generating incremental revenue, but
they're making our core business
stronger. We have a huge amount of room
to grow. Our business in Canada, in
Australia, UK, France, it turns out our
US business is accelerating. Homes
United States. When somebody books a
hotel on Airbnb, 55% of time when they
come back to Airbnb, they book a home.
So, we're getting all that business, but
then they're also coming, we're getting
homes.
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The transcript discusses a business strategy, exemplified by Amazon, where adding new categories like hotels, services, and experiences not only generates incremental revenue but also strengthens the core business. It highlights significant growth opportunities in markets such as Canada, Australia, UK, France, and the accelerating US business, noting that users booking hotels on Airbnb frequently return to book homes, further demonstrating the synergistic effect of diversified offerings.
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