Today's episode, we are going to talk

about an introduction to Vibe Marketing.

Now, if you're listening to this, you've

probably heard of Vibe Coding, but you

might have not have heard of Vibe

Marketing, and I'm going to break down

exactly what it is, why you should care,

why this is going to propel your

business, your startup idea, and why

most people should actually be focusing

on Vibe Marketing a little more than

Vibe coding. I'm actually going to give

away a bunch of workflows of how you can

do Vibe Marketing. Towards the end, I'm

going to talk about some of the tools uh

that you could use. And by the end of

this, you should have a pretty good

foundation of how you can get going uh

do vibe marketing, use AI, use agents to

automate a lot of the tedious marketing

tasks.

[Music]

So, uh, before I begin, if you're new to

the channel, new to the startup ideas

podcast, why you should listen to me.

I've started and sold three ventureback

companies. I was an adviser to Tik Tok.

I was an adviser to Reddit. And, uh, I

am a co-founder in LCA, which is a

design agency for the AI age. We

literally work with pretty much all the

biggest AI companies or software

companies looking to get into AI. So I

know a thing or two about um consumer

businesses, growing them, marketing uh

and

AI. So I posted this on on X and it went

absolutely uh viral. I said vibe

marketing is the new marketing. So when

you think about what is vibe coding,

right? Vibe coding is using tools like

bolt, raplet, lovable. What is uh Vibe

marketing? Well, it's actually the

combination of some of these Vibe coding

tools with things like Gum Loop, Manis,

N8N, Tascade, and it's using AI agents

and workflows to actually go and build

marketing

campaigns. So, my co-founder, uh, Boring

Marketer, and shout out, uh, shout out

to him, James, for helping me kind of

put some of these present, uh,

presentation materials together. He's

the goat when it comes to VI market

marketing. Uh he said something that I

totally uh resonate with which is

marketing will resemble highfrequency

stock trading in the near future. Agents

working 24/7 monitoring surfacing

opportunities personalized micro

interactions. You'll be like a portfolio

manager or day trader adjusting risk

deploying money based on real-time

market signals. I totally believe that's

where we're going. Why is VI marketing

even happening in the first place? I

think it's because three things have

actually converged at the same time. One

is that AI got good enough at marketing

tasks. So now agents can actually handle

the execution. I don't even think that

was true a month ago, by the way. So

this is happening in real time. Two,

Vibe coding tools made automation

accessible to non-developers. No coding

required. And three, the custom tool

building costs have basically collapsed.

So you can build personalized software

for pennies basically. Um and because of

that, you know, you can basically do a

lot of customized marketing campaigns.

The old world and the new world. The old

world of marketing was basically having

these bigger teams, 10 specialists, SEO

people, copywriters, designers,

analytics people, media buyers. These

guys were these people are basically

working in silos. you know, they're in

meetings, they're in Slack threads, and

it takes a while to launch when you have

a lot of people. This new world, and

which gets me so excited about this new

world is, you know, you don't have to

raise millions of dollars or have a huge

team to actually go and uh and run with

this. You basically need a single smart

marketer with taste, of course. Uh pair

that with AI agents and workflows. We'll

get into workflows by the end. I will

I'm I'm not going to leave you hanging.

testing tons of marketing angles in real

time with hundreds hundreds of AI agents

running the show launching in days, not

weeks. So, uh before we do get into the

workflows, let's just talk about what

you need to get started, uh in the Vibe

marketing toolkit. Uh some of this may

be obvious to to some people. You're

going to want to have a vibe coding tool

like Replet, Bolt, Lovable. So, um, you

know, it it is crazy that you can with a

prompt go make me a website for new

homeowners that help subscribe to

exclusive content with flexible payment

options. I mean, today, the fact that

you can actually put in a prompt and get

a prototype uh is a gamecher when you're

creating a lot of these uh marketing

campaigns. Uh, you're going to want to

play with something like NAN. So, NAN,

you know, this is their their homepage,

flexible AI workflow automation for

technical teams. So, you see they have

this um

flowchart. Uh so, you can basically

create these flowcharts that basically

help you drag and drop and automate uh

with AI agents um and different tools.

But I will say one thing, I think NAND

is for, you know, more of the experts.

Um, so, uh, definitely fun to play

around with, but you know, you do need

to be pretty savvy to use it. If people

want, I can do an NAN, uh, demo and

tutorial. Uh, just let me know in the

comment section. Uh, Gum Loop is a lot

like NADN, but there are some more guard

rails. Um, so you know, the example they

use on their website, you can scrape a

website, scrape a website, you can ask

AI, and then you can write it into a

Google Sheets. So, uh, it's a lot like

NAN, but there's it's just a the it's

more user friendly. Um, and, uh, yeah,

that's Gum Loop. Um, I also did an

episode with Flo from

lindy.ai. Uh, in a lot of ways, it's

similar to Gum Loop. Um, it's it's

basically like an NAN agent platform

that allows you to, uh, basically

automate a bunch of stuff. So, uh, if

you haven't checked out the, um, the

episode with Flo, um, you know, we we

kind of went through how to automate,

uh, a a recruiter, how to do sales

prospecting, all automated, uh, all

using AI agents and not just one agent,

hundreds, or what they call agent

swarms, which is a key part of I

marketing. Quick break in the pod to

tell you a little bit about Startup

Empire. So, Startup Empire is my private

membership where it's a bunch of people

like me, like you who want to build out

their startup ideas. Now, they're

looking for content to help accelerate

that. They're looking for potential

co-founders. They're looking for uh

tutorials from people like me to come in

and tell them, "How do you do email

marketing? How do you build an audience?

How do you go viral on Twitter?" All

these different things. That's exactly

what Startup Empire is. And it's for

people who want to start a startup but

are looking for ideas or it's for people

who have a startup but just they're not

seeing the traction uh that they need.

So you can check out the link to

startupmpire.co in the description. Uh

Manis, I've done an episode on Manis

before. Um, in fact, you know, I

actually threw this presentation into

Manis to help design and and help me

think through it. So, the fact that I

can do that is, you know, it's kind of

meta, but that's vibe marketing, right?

You know, I I put it in here and it

helps me kind of think through what I

need to put in here. You know, it's a

designer, it's a strategist, it's a

McKenzie level analyst. Uh, so highly

recommend playing with that. And then of

course um Claude or Clude as I say uh

you can definitely use it to uh you know

write. It's probably one of the best

writing tools out there right now. Open

router um you know people know this a

bit less uh but it's basically a way to

get one single AI key that helps manage

multiple multiple models. So, um, you

know, if you're creating, you know, if

if you want to use DeepSseek R1 for this

and open AAI 03 for that, uh, using

something like open router is something

that you're going to want to play around

with. Sora, I've done episodes on this

before. Well, chat GBT image den uh you

know one of the interesting things that

Jacob Posel said on on on the tuto on

one of our tutorials uh on on on the

channel was that he actually thinks that

Sora is you know you get better results

on Sora than you do on chat GBT image

gen. But this idea that you can go into

a Sora or Chat GBT image gen and

generate these extremely high quality uh

photos, videos um and content. I mean,

how doesn't that change the game in

social, right? Like, how, you know, it

it helps arm you with this huge uh

advantage, unfair advantage to actually

go and create content that's going to

resonate with your audience. So, this is

something um that my co-founder, Boring

Marketing, put together uh for for his

holding company, and I think it's one of

those things that I think uh everyone

should basically do. Um, it's a

scorecard. Um, and the reason I put it

in here is it's a scorecard of all the

different models. You can see 40 mini,

03 mini, gro 3, uh, code 3.7, deepsee

reasoner, perplexity, sonar, deep

research. And it basically scores it by

analyst brief blog. And the point of

this is that

uh certain models are going to be better

for certain things for whatever it is

you're doing within Vibe Marketing.

though you know I talked about you know

when it comes to uh you know writing for

example blog creation you can see at the

bottom here uh you know code 3.7 it's

actually amazing for content brief and

blog creation so you know well-crafted

blog with humanlike content it

understands brand voice and maintains

consistency and adds relevant internal

links when we add it for when when we uh

when we add website for it to refer to

now you have to figure out uh for

yourself which which models and which

LLMs are going to be your LLM marketing

friends. Some things are going to be

better, some things are going to be

worse, and I encourage people to

actually go and create scorecards so

that they know uh what's working uh for

them. I will say as a caveat that these

models are changing all the time. I've

noticed actually over the last couple

weeks that uh code 37 is actually kind

of getting worse at writing. So uh you

know, you got to continue update this.

So, the moment you've all been waiting

for. Let's actually see some workflows

so we can learn how you can copy uh Vibe

Marketing Pros and and start automating

you and just sort, you know, you can lay

on the beach while this this weird, you

know, robot thing is going to serve you

cash. Let's talk about

um basically a few workflows here. So,

uh, for your stack on this, uh, you're

going to want N8 to N. You're going to

want a Google Sheets, you're going to

need an AI model, you're going to need

Google Cloud Console, you're going to

need, um, some data sources, so social

platforms or other inputs, and you're

going to need open router, which we

talked about before. It's basically

access multiple AI models through one

API. Now, once you have that stack,

you're going to be able to create a few

different workflows. You'll be able to

create a data analyzer, so you can

connect sheets with AI for insights.

You'll be able to create a content

monitor. You can scrape Reddit and

summarize with AI. You can create a

competitor alert, get notifications of

competitor posts, email

summarizer, weekly AI summaries of

emails. You can even do a meeting

assistant, although this exists uh a a

lot, you know, in other products.

Um but uh yeah basically the formula is

you pull data from sources, you

transform it with AI, you analyze the

results, you apply insights to strategy,

and you create a closed loop uh strategy

with output. So this is just some really

really simple ways to actually create

some of your first workflows. We're

going to get to more interesting stuff

um over here. So Jordan Mix, who uh is a

partner at Late Checkout, my holding

company, uh who has been on the pod

before, had this really cool thing where

um his workflow was the one-click CRM.

So he basically uh was able to um you

know, you can think of the use case of

this podcast, the Startup Ideas podcast,

every single week having a uh here's the

five guests that we should invite on the

podcast. uh automated uh and it's and

and vetted and reaching out based on

their social links basing based on other

content that they've done. So, how does

it work? You uh step one is you trigger

with Gum Loop browser extension. Um and

you can check that out on your own time,

but um the browser extension basically

uh you know what, I can show it to you

real quick. It's this Chrome extension

that automates your browser with AI. So

basically, you can record your browser

actions and replay them with a single

click. No coding required. You can

scrape and process web content with AI.

Um, so super helpful. It's a Chrome

extension, by the way. I'm not

affiliated with Gum Loop or uh yeah, I'm

not affiliated with with this company at

all. Uh, and let's go back to the

presentation.

Yeah, someone asked me, "Are you filming

with Gum Loop?" No, no, I just I'm

trying to give you the sauce. I want to

see what you can create. Um, and,

uh, let's, uh, let's continue. So, uh,

you trigger with the Gum Loop browser

extension. You scrape the website so you

can get a transcript, for example, if

it's a YouTube video. Then you can

analyze the content and web search. Um,

you can extract the data. You get the

social links and other relevant links.

And then you can craft an outreach

message, store it in Air Table, and then

you can send a weekly summary to your

team. Now, you actually don't even need

to use Gum Loop for that. You can use

Lindy, you can use other platforms. Um,

but this is super cool because it does a

lot of the heavy lifting, the boring

stuff uh around actually figuring out

who to reach out to and and how to reach

out to

them. Uh, this is a classic Vibe

Marketing uh example. Uh we I did a

podcast on this how we basically built

this Disney Pixar level videos of myself

um using Chat GBT uh Leonardo Chat GBT

was on the script writing I think

Leonardo AI cling AI uh stitching that

together to actually make these

beautiful images move into videos and 11

labs for um for the voice and uh highly

recommend to watch this. It's pretty

long, but um it's an interesting way

because you know why is this interesting

in in the context of Vibe marketing?

Because if you can create there's this

arbitrage moment that exists right now

where you can actually go and create

Pixar level content that's going to fly

on social media if it's actually good uh

and your competitors are

not. Uh you can even create a completely

AIdriven newsletter. So you use Google

appcript that takes a topic and a point

of view from a Google sheet and then and

then uses perplexity for all the deep

research uh code for writing and

midjourney for images. Imagine that like

a completely AIdriven newsletter. Now, I

know some people in the comment section

are going to be like, "Oh my god, that's

just going to be AI slop." And it might

it might be AI slop, but if you have the

right prompts um and you're Yeah, you

have the right prompts and you do have

some human in the loop at some point. Um

it it you know, I I wouldn't say that's

it's 100% true. I've seen AIdriven

newsletters that are so so valuable and

I love getting in my inbox and you you

probably didn't wouldn't even know that

it's uh

AI. Um okay, so how to scale content

with Vibe Marketing. Couple tools that

we're we're using NAN, Google Sheets,

Open Router, Open AAI, and Clo37. So how

it works, you get insight from specific

subreddits. You come up with content

ideas using open AI. You store the

ideas. You get one idea per execution

and then you use code point uh 3.7 to

create content for LinkedIn, YouTube

video scripts and blog post. Shout out

to boring marketer who put this

together. Um I just think it's

brilliant, right? Reddit, you have all

these validated ideas and then you use

open AI to sort of remix it and

brainstorm. Um it's just it helps. You

know so many people come to me and said

say I you know I don't have time to do

content I can't do content ideas I need

a system for creating content this is

your system vibe marketing is here sales

agent you can create a you know use an

LLM to validate a raw list of leads then

get info from that website analyze it

generate a report and send custom

outreach you don't need a junior

salesperson literally just automate it

using Vibe marketing

e-commerce, a system that takes Amazon

as that's like basically the Amazon

skew, uh, and runs it through seven AI

agents, pulls in reviews, keywords,

search behavior, turns it into a full

listing, bullets, titles, back-end

terms, image overlay copy, even A+

content, all structured, all conversion

focused. It's basically like having a

strategist, copywriter, and SEO person

in one click. Are you getting fired up

about Vibe marketing? I am just talking

about it and it goes on and on you know

um you can you could uh here's another

content idea content one uh using NAN

search reddit for relevant combos in my

niche you know how much I like Reddit ex

extract themes painoints for content

ideas and then generate psychologically

powerful hooks outlines and briefs and

just store it in a Google sheet for

editing so it's similar to what we saw

before um but thinking you maybe you

just do it for hooks maybe you just do

it for outines Maybe you just do it for

briefs. Um, so this one is about, you

know, who, you know, people who want to

start YouTube channels but need content

ideas. So first, you know, you're going

to use again NAN, YouTube API, Open AI,

Open Router, Google Sheets, Google

Cloud. How you do it? Step one is you

find videos. So you search YouTube for a

keyword and fetch trending videos in

your niche. Uh, then you extract the

info, get title, description, views, and

channel details. Then you store the raw

data. You save that video into Google

Sheets. Analyze the content. Use AI to

extract content angles from titles and

descriptions. Generate ideas. Ask idea.

Ask AI to suggest new video ideas based

on those angles. And by the way, use the

model that you know will come will come

up with the best stuff here. And then

store the results. So save those angles

in Google Sheets all in the cloud. I

don't you know those are just a few of

the workflows I encourage people to go

and try and come up with their own. Use

any tool you'd like. Uh this is where um

you know I I think that the world of

marketing is going to is really going to

change over the next 12 to 18 months.

This is an image from from my co-founder

um where you know he said you know he

says basically marketers using AI tools

in isolated ways for specific outputs on

individual channels. That's how people

work today. But basically in the next 12

to 18 months, we're going to see an

interconnected AI system working

together with shared contexts. You're

going to have basically uh multiple AI

agents and workflows. And these are

going to be managed by manager agents

trained by human experts. This is the

future of marketing. Everyone marketers

will evolve from individual ex uh

executors to orchestrator of these

systems. Small marketing teams of five

will accomplish what previously required

much larger teams. We talked about that.

Adding new marketing channels isn't a,

you know, won't require hiring. It's

literally just an agent away. Outputs

will be more consistent and with less

feedback cycles needed and systems will

be goal oriented. So, it's going to be

about telling your agents, hey man, I

need 50,000 new organic visitors

monthly. Go figure out how to do it.

There's going to be real time

adaptation. So, real-time adaptation

will occur as systems analyze market

gaps, create opportunities instantly.

marketing might resemble high frequency

trading. We talked about that. Um, you

get the idea. Marketing is changing so

much right now and now is the time to

actually get good at this vibe marketing

stuff. So, what makes a good vibe

marketer? I think that if you can think

in systems, not campaigns, creating

these like systems, these flowcharts

type things, you'll outperform. If

you're good at testing relentlessly, you

know, now you're no longer testing two

ads. you're testing 50 variations, 100

variations. You're doing a lot of

testing every single day. Uh, and you're

learning quick. Um, you're frontloading

value in everything you create. You

know, you build once, you distribute

forever, and you let machines handle the

boring stuff. By the way, if you want to

see more Vibe Marketing tutorials,

highly recommend following Boring

Marketer on X. Uh, he shares a bunch of

workflows.

Uh this is his agency where he automates

five marketing um for folks. I'm a

co-founder in this

um and he also has a school community

which will include in the links

uh for other vibe

marketers and uh I think he charges 100

bucks

lifetime to join but the price goes up

every 100 members. So, for for people

interested, check it out. Um, that's the

introduction to VI marketing. I hope

that was helpful. I wanted to give you

all the sauce. Didn't want to hold back.

Um, if you enjoyed this thing, I think

you you kind of you got to let me know

at least. So, like, comment, and sub,

and share this with a friend so you can

go actually build something. I don't

want you just to like, comment, and

subscribe. That's not fun. I want you to

build something, and I want to see you

win. I'm rooting for you. The best thing

you can do uh is to actually just play

with the tools. Uh see what you learn.

Put it in your schedule. Every day I'm

going to spend 30 minutes on this. I'm

going to create a workflow. I'm going to

automate this. I'm going to ask my team

what are what are repetitive tasks that

I can go and automate. Honestly, that's

the best thing you can do. Um and that

doesn't cost you any money. So, um a lot

of these platforms have free trials. um

check it out, have fun, and uh and yeah,

maybe we can use the comment section as

a place to uh just share share our

learnings and and share how we're

feeling about this. So, um go get them.

Till next time, that was the Startup

Ideas podcast introduction to Vibe

Marketing.