on my LinkedIn DMs across all Covertly

customers, man, we're probably way over

a million plus per month. And so, we see

a lot of activity and a lot of data on

LinkedIn. And if you just step back a

little bit, and you think about the

whole entire outbound hemisphere, right?

Like, cold email it's never been

cheaper, easier, faster to launch cold

emails than ever before. Because of

that, that channel is just It is

crowded. It's not to say it doesn't

work. Cold email still works. We do it

for what? 250 plus clients. We send over

2 million emails a month. It It's still

a great channel, but if you have a hard

offer, and I would say most people do.

They don't have anything that really

separates them from the rest of the

market. They don't have something that

can really con- convert on cold. They're

maybe in a competitive or commoditized

space. And let's take a simple example,

like SEO for dentist. Super hard to sell

via cold email. But when you take it to

channels that are harder to scale and

are a little bit more quiet, like

LinkedIn, results are just insane.